Podcasts about nobull marketing

In this podcast episode, the host, Gary, is joined by Ronnie Deaver, a renowned legal marketing expert with a proven track record of helping law firms grow their practice. Together, they delve into practical strategies, emphasizing the crucial role of marketing, intake, and sales in converting leads into clients and driving revenue. Key topics include optimizing Google Business Profile, leveraging Google Ads, offering paid consultations, and employing narrative sales techniques. They also stress the importance of data tracking to enhance marketing efforts and share inspiring success stories of law firms that have expanded through these strategies.  Ronnie, the innovative founder of NoBull Marketing, is a true trailblazer in the legal marketing field. With over a decade of experience in marketing, he has generated over 650,000 leads and $150 million in new client revenue for law firms. His revolutionary Elite Business Development System for Law Firms, consisting of Marketing Mastery, Perfect Intake, and the Sales Blueprint, has transformed law firms into revenue powerhouses. A respected speaker at significant industry events, including the American Bar Association and the National Association of Divorce Professionals. Driven by a belief that business is a lesson in virtue, he dedicates his success to supporting his family and improving the lives of law firm owners. Would you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free  Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call

Shownotes can be found at https://www.profitwithlaw.com/428.Are you tired of your law firm being stuck in the startup stage? If you're ready to kickstart the growth of your business, then this episode is for you!In this Law Firm Growth Summit 2022 session replay, Ronnie Deaver, founder of NoBull Marketing, explains how to use Google My Business to get your law firm out of the startup stage. He also offers expert insights on how to make sure you don't lose any leads.Resources mentioned:Registration for the Law Firm Growth Summit 2024 is now open! Reserve your FREE spot now!Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Happy Holidays. We hope you have scheduled some time this month with your family and friends to rest, relax and be together. Davina is taking a brief hiatus from recording new episodes of the Wealthy Woman Lawyer podcast. We hope you enjoy our "Best of 2023" line-up of the most popular episodes of 2023, and we'll be back in January with more episodes of the number-one podcast for Women in Law in the U.S.Whether you use it or not, LinkedIn is a household name for creating professional relationships online. While it often has a masculine, stuffy energy, it is possible to employ your LinkedIn profile to work for you and your business. It's also a platform that makes connecting with others in your niche incredibly easy.Cara Steinmann is a business development strategist who helps purpose-driven women service entrepreneurs build strategic networks that lead to rapid referrals and more ideal clients. She believes the collective power of women is the key to dismantling systems of oppression and has made it her mission to connect as many women as she can so they can build more wealth and amplify their impact together.In this episode of Wealthy Woman Lawyer®, Cara joins Davina to share some of her secrets to get the most out of your LinkedIn profile. You'll learn what relationship marketing is and why it isn't the same as friendship, how to overcome the noise on social media, and how creating referral partners on LinkedIn can result in a ripple effect for your business.Show Highlights: Cara's focus on business development, how she helps women use LinkedIn to work smarter--not harder, and how she developed the idea for her business 5 ways she uses LinkedIn to build relationships and create connections, and why it's valuable for building business strategies in niches What relationship marketing is, how your core values play a role in those relationships, and how it can help you overcome the noise in business Her secret to building relationships on LinkedIn in a way that doesn't feel like spamming people and creates value One of the biggest misconceptions surrounding the creation of meaningful LinkedIn connections and how to identify people who don't align with your goals Subscribe and ReviewWe'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Wealthy Woman Lawyer® is all about. It only takes a second and helps us out a lot!Supporting Resources: Cara Steinmann's LinkedIn: linkedin.com/in/carasteinmann Cara's website: www.carasteinmann.com The Ravel Collective: www.ravelcollective.com Visit our website: www.wealthywomanlawyer.com  Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Reach out to Optimize My Firm Visit our sponsor- Gavel.io! Note: Wealthy Woman Lawyer® may have an affiliate relationship with the podcast sponsors and be compensated for referrals.

Danya Shakfeh is the attorney founder and CEO of Motiva Law in Oak Brook, Illinois, and she has been the recipient of the Super Lawyer Rising Star Award for nine consecutive years. Motiva Law's clients are startups, entrepreneurs, and business owners in the Cook County area.In today's episode of Wealthy Woman Lawyer®, join us as Danya shares why she should've hired a team for her firm sooner, when she should have hired a coach, and what she did to become more proactive and systematic in growing her firm.Show Highlights: Danya's journey to becoming a corporate attorney and what inspired her to start her own law firm The emotions she experienced as she started her practice and some of the bad advice she got along the way What Danya did to overcome the bad advice she received about starting her business and when she decided to hire a coach The best time to hire, who is on Danya's team, and how her life has changed since she brought them on Where her focus is now as she grows the business and what she did to become more proactive and systematic in growing the law firm Danya's challenges as a Muslim woman starting a law firm business and the unique benefits that also came with it as she embraced her identity What Danya would tell other women law firm owners who are trying to do what she's done Follow and Review:We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.Supporting Resources: Connect with Danya Shakfeh on LinkedIn: www.linkedin.com/in/danyashakfeh Website: motivalaw.com YouTube: www.youtube.com/@motivabusinesslaw Facebook: www.facebook.com/MotivaLaw Instagram: www.instagram.com/motivabusinesslaw TikTok: www.tiktok.com/@motivalaw Visit our website: www.wealthywomanlawyer.com  Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Reach out to Optimize My Firm Visit our sponsor- Gavel.io! Note: Wealthy Woman Lawyer® may have an affiliate relationship with the podcast sponsors and be compensated for referrals.

Getting a handle on your business financials can be tricky--especially if you hate doing the math. Hiring a fractional Chief Financial Officer (CFO) could be the secret sauce you need to take your business up another notch.In this episode of Wealthy Woman Lawyer®, Davina speaks with guest Danielle Hendon, founder and CEO of 4 Corners CFO. Danielle is a Texas-based CPA who thrives on applying big-business financial concepts to growing small businesses while increasing their livelihoods and legacies. With more than a decade of experience in corporate finance and accounting, today she specializes in working as a fractional CFO for law firms.Davina and Danielle dive into the details of law practice financials and why they're often so messy. Danielle breaks down how to understand a cash flow statement, the reason for creating a business budget, and how you could be undervaluing yourself by charging flat fees.Show Highlights: The key financial reports women law firm owners should be reviewing in their businesses, what your profit and loss statements and balance sheets reveal about your earnings, and how to interpret what the numbers mean to your business. How to understand a cash flow statement in relation to your business budget and account for emergency savings. Why you need a business budget built off of your profit and loss statement for the year, why you should review it on a monthly basis, and how it can help you define areas of the business that need extra attention. How to prioritize your expenses in relation to your business budget, why you should be tracking all of your time, and how your systems are impacting your billing. The reason you could be undervaluing yourself by charging flat fees, why you need several people on your financial team, and the role of a fractional CFO. Follow and Review:We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.Supporting Resources: Visit Danielle Hendon's LinkedIn Visit Danielle's website: 4cornerscfo.com Visit our website: www.wealthywomanlawyer.com  Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Reach out to Optimize My Firm Visit our sponsor- Gavel.io! Get the book The Wealthy Woman Lawyer's Guide to Building a Systems-Driven Law Firm Business! Note: Wealthy Woman Lawyer® may have an affiliate relationship with the podcast sponsors and be compensated for referrals.

You've got questions about Google, we've got answers! In this episode of the Wealthy Woman Lawyer® podcast, I welcome Ronnie Deaver, the CEO of NoBull Marketing. NoBull Marketing specializes in helping law firms generate qualified leads that convert to ideal clients. Ronnie is so confident in his proven system that he even offers a 100% guarantee.Show Highlights: Ronnie's story about how he became a Google expert and why he loves to serve lawyers and law firms The differences between SEO, Google Ad Campaigns and Google Local Service Ads The fundamentals of SEO in 2023 and why you shouldn't be investing thousands in SEO as you once might have How long it takes for Google ads to produce optimal results Why you MUST have a physical address for Google (and the lawyer we can thank for that

How much more focus could you give your law firm business if you could outsource some of your household tasks? What could having a personal assistant change in your personal and professional lives?Kara McKeage, the founder of Pepper's Personal Assistants, is passionate about helping successful women ease their mental load with skilled household support. Pepper's Personal Assistants began as Kara's side hustle, and today, the business employs 27 people who focus on household tasks for professional women so they can find more time, feel more organized, and have peace of mind.In this episode of Wealthy Woman Lawyer®, you'll hear how Kara carefully vets her employees, how personal assistants can relieve your mental load, and what you can expect to pay for this type of service.Show Highlights: The catalyst that caused Kara to start her business and the services she offers Who her ideal clients are, and the vetting process Kara puts employees through to reassure her clients What sets her business apart from others, how long personal assistants typically stay with their families, and what her clients can expect from them Pricing expectations for personal assistants Where the business name came from, and why it's been a fun business to run and grow The shift Kara has experienced in hiring and retaining people over the last few years, her future plans, and her advice for women law firm owners who are considering outsourcing Follow and Review:We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.Supporting Resources: Pepper's Personal Assistants: paseattle.com Visit our website: www.wealthywomanlawyer.com  Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Reach out to Optimize My Firm Visit our sponsor - Gavel.io! Note: Wealthy Woman Lawyer® may have an affiliate relationship with the podcast sponsors and be compensated for referrals.

We are halfway through 2023. If you feel like you aren't on track to accomplish your financial and life goals, then I'm going to let you in on a little secret to help you get on track fast.In this episode of Wealthy Woman Lawyer®, I share with you the one thing no one has probably told you about what is required for success in business (Hint: it's not more “hard work”). Successful, multi-millionaire men have known about this for decades, but it never occurs to most of the women law firm owners I meet–I know nobody told me when I was first starting out.Listen in to discover why hard work alone is never enough, what to do instead, and how you can access a one-on-one coaching session with me to brainstorm ideas for growing your law firm business.Follow and Review:We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.Supporting Resources: Want to schedule a discovery call with me to see if we are a right fit to work together? Go here and apply now. Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Reach out to Optimize My Firm Visit our sponsor- Gavel.io! Note: Wealthy Woman Lawyer® may have an affiliate relationship with the podcast sponsors and be compensated for referrals.

If you've been wanting to scale your law firm business, but you've struggled to hire–especially lawyers–then you'll want to listen to this week's episode because in it, I share with you 7 common reasons most law firm owners drag their heels on hiring lawyers.Plus, I reveal how you can overcome these obstacles with ease and learn to build a team you can trust to help you create and operate a multi-6- or 7-figure, systems-driven, wealth-generating law firm business that runs itself, not you.Follow and Review:We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.Supporting Resources: Want to join us in the Wealthy Woman Lawyer® League? Here's the link for more info. - https://go.wealthywomanlawyer.com/optin1686553791176  Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Reach out to Optimize My Firm Visit our sponsor- Gavel.io! Note: Wealthy Woman Lawyer® may have an affiliate relationship with the podcast sponsors and be compensated for referrals.

For the past decade, I've conversed with, coached and guided hundreds of women law firm owners as they've scale their law firm businesses up the six-figure ladder to and through 7 figures and multi-7-figures, and I've found there are common issues that keep people stuck and not achieving their goals as fast as they would like.In this episode of Wealthy Woman Lawyer®, I share these issues with you so you can assess which you are experiencing and know the next steps to move forward.Follow and Review:We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.Supporting Resources: REGISTER NOW: 4 Strategies I Deployed to Recession-Proof My Law Firm in 2008 That Still Work Today (Plus, One Thing I'd Do Differently Now) Thursday, 6/15/23 @ 2 p.m. EDT. go.wealthywomanlawyer.com/webinar Visit our website: www.wealthywomanlawyer.com  Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Reach out to Optimize My Firm Visit our sponsor- Gavel.io! Note: Wealthy Woman Lawyer® may have an affiliate relationship with the podcast sponsors and be compensated for referrals.

If you've listened to the news lately, you've likely heard the buzz that a recession is looming.In this episode of Wealthy Woman Lawyer®, you'll discover three steps to take to begin recession-proofing your law firm and thrive during any economic circumstance. Enjoy!Follow and Review:We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.Supporting Resources: Live Training: 4 Strategies I Deployed to Recession-Proof My Law Firm in 2008 That Still Work Today (Plus, One Thing I'd Do Differently Now) - https://go.wealthywomanlawyer.com/webinar  Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Reach out to Optimize My Firm Visit our sponsor- Gavel.io! Note: Wealthy Woman Lawyer® may have an affiliate relationship with the podcast sponsors and be compensated for referrals.

Knowing your purpose can change how you show up every day at work.In this episode of Wealthy Woman Lawyer®, Davina interviews author, professor, podcast host, and speaker Dr. Robin L. Owens. Her company, Masterful Course Creations, teaches authors how to turn their books into masterful courses.You'll hear Dr. Robin outline the four indicators of purpose, how to determine your core values, why the expression of your purpose can change over time, and her advice for figuring out whether or not your values align with your mission.Show Highlights: The inspiration Dr. Robin received from her mother's life to do what she does today Her definition of purpose, how it differs from passion, and the four indicators of purpose How to determine your core values What purpose-based leadership means, and how your purpose and values show up as you lead Purpose and how it's expressed can change over time, creating more meaning and fulfillment Life themes and finding common themes in your life that are expressed in different ways Dr. Robin's tips for finding out if your values are in alignment with your mission and how that affects your team Why she turned her books into courses and now teaches others to do the same Follow and Review:We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.Supporting Resources: Connect with Dr. Robin L. Owens on Linkedin: www.linkedin.com/in/robinlowensphd Create Masterful Courses: www.createmasterfulcourses.com Visit Dr. Robin's website: robinlowens.com Listen to Dr. Robin's podcast: open.spotify.com/show/31YHbrAow8VqGDxJaBE2bw?si=e482921dd214464a The Big Leap by Gay Hendricks: www.amazon.com/Big-Leap-Conquer-Hidden-Level/dp/0061735345 Insider Secrets of a Successful Law Firm Owner: Scale to 7 Figures Faster with my 5-Step $1M+ Law Firm Growth Roadmap - https://go.wealthywomanlawyer.com/training Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Reach out to Optimize My Firm Visit our sponsor- Gavel.io! Note: Wealthy Woman Lawyer® may have an affiliate relationship with the podcast sponsors and be compensated for referrals.

If you're not taking advantage of social media platforms in your law firm, you're missing a huge opportunity to connect with other attorneys and generate new business.Ania Barycka of Ask Ania Media  is a law school graduate turned social media manager for busy professionals who want to grow their audience on platforms like Instagram, TikTok, LinkedIn, YouTube and more.Ask Ania Media is a bespoke social media agency founded in 2020, managing 75 accounts over the last two and a half years.In this episode of Wealthy Woman Lawyer®, you'll hear Ania share why she pivoted away from a law career into social media management, her three content pillars, the reason content that looks a little too professional doesn't resonate on social media, and how hiring a social media manager can transform your presence and content and help you attract right-fit clients for your law firm business.Show Highlights: Ania's pivot from a law career into social media management and how she handled the naysayers Her secret to capturing her clients' voices, who Ania's clients are, and why law firms differ from other types of businesses Ania's three content pillars, the purpose of engagement, and how to increase yours Why content that looks too professional doesn't resonate on social media and how authenticity and personality can make you stand out The reason you should be using Instagram Stories What a social media manager can do for you versus a social media coordinator Setting your expectations for socials and creating your funnels through organic lead generation and traffic Why hiring a social media manager who specializes in a platform can transform your presence on social media platforms How being unafraid to experiment can help you find your zone of genius Follow and Review:We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.Supporting Resources: Ask Ania Media - askaniamedia.com Ask Ania Instagram - www.instagram.com/askaniamedia Insider Secrets of a Successful Law Firm Owner: Scale to 7 Figures Faster with my 5-Step $1M+ Law Firm Growth Roadmap - https://go.wealthywomanlawyer.com/training Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Reach out to Optimize My Firm Visit our sponsor- Gavel.io! Note: Wealthy Woman Lawyer® may have an affiliate relationship with the podcast sponsors and be compensated for referrals.

Once you've scaled your law firm business to 7 figures, you might be looking for other investment opportunities to help you increase your wealth. If so, then you don't want to miss this podcast interview with Seth Bradley.Seth Bradley, managing partner of Law Capital Partners and founder of Bradley Law, Ltd., is a former Big Law real estate attorney, investor, and broker who's closed billions of dollars in real estate transactions. He is also the host of The Passive Income Attorney Podcast and teaches attorneys how to free themselves from the shackles of the billable hour.Seth teaches lawyers how to attain wealth by passively investing in real estate deals like apartment complexes and commercial buildings, freeing them from their dependence on their law practices as the only path to success. That passive income can work in the background while you focus on your business.In this episode of Wealthy Woman Lawyer®, join us as Seth explains his take on risk, his secret to finding an excellent real estate syndication investment, and his advice for becoming a real estate investor.Show Highlights: Seth's blue-collar background, why he left medical school, and how he shifted into the legal field His view on risk and what prompted him to open his own firm and begin real estate investing The differences between passive and active investing The three parts of an investment and Seth's secret to finding a great syndication investment His advice for educating yourself about and getting started in real estate investing What crowdfunding platforms are, and why investing in those means watered-down returns The differences between accredited and non-accredited investors and liquid versus illiquid investments When you can expect returns and distributions Seth's recommendation for people who want to be passive investors Follow and Review:We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.Supporting Resources: Bradley Law, Ltd.: www.bradleylawlimited.com Passive Income Pro course - passiveincomepro.io Passive Income Attorney podcast - passiveincomeattorney.com Connect with Seth Bradley on LinkedIn - linkedin.com/in/sethpaulbradley Seth on Instagram - www.instagram.com/passiveincomeattorney Find Seth on Twitter - twitter.com/sethpaulbradley Law Capital Partners - www.lawcapitalpartners.com Insider Secrets of a Successful Law Firm Owner: Scale to 7 Figures Faster with my 5-Step $1M+ Law Firm Growth Roadmap https://go.wealthywomanlawyer.com/training Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Reach out to Optimize My Firm Visit our sponsor- Gavel.io! Note: Wealthy Woman Lawyer® may have an affiliate relationship with the podcast sponsors and be compensated for referrals.

As an attorney, it's easy to believe you don't need help when it comes to understanding the intricacies of employment law. But even lawyers sometimes need employment attorneys, particularly if you are scaling and growing your law firm business and hiring new team members.In this episode of Wealthy Woman Lawyer®, Karly Wannos, a Florida employment lawyer and founder of Wannos Law Firm in Palm Beach Gardens, Florida, is Davina's guest. Wannos Law Firm helps business and HR professionals take preventative steps to boost employee retention, navigate tricky issues in employment law, and avoid exposure to wrongful termination lawsuits.You won't want to miss this episode as Karly outlines the benefits of hiring an employment lawyer, when to implement employment contracts, how to identify an independent contractor versus an employee, and her advice for avoiding termination missteps that can expose you to future legal troubles.Show Highlights: Why even law firms need employment attorneys and the benefits of having one on call What a termination checklist should include and its impact on the employer-employee relationship When you should consider implementing employment contracts and some provisions to include in them Karly's thoughts on employee retention and how to avoid missteps during the hiring process Guidelines for identifying whether a new hire is an independent contractor or an employee (plus why it is SO important to have independent contractor agreements) The importance of training your team on employment laws as you grow your law firm The employment documentation you don't want to forget no matter what Follow and Review:We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.Supporting Resources: Visit Karly Wannos' website: www.wannoslaw.com The Employment Experience Podcast™: www.karlywannos.com/podcast Download The Employer's Termination Checklist Employment Courses for HR & Managers Email Karly: karly@wannoslaw.com 3 Stages from Law Firm Solo to CEO - https://go.wealthywomanlawyer.com/training Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Reach out to Optimize My Firm Visit our sponsor- Gavel.io! Note: Wealthy Woman Lawyer® may have an affiliate relationship with the podcast sponsors and be compensated for referrals.

After law school, choosing a legal specialization may feel like it's putting you on a linear career path that you can follow all the way to retirement. You set up a practice, begin hiring a team, and it feels like you're on your way to success. Then life happens, and your plans get thrown out the window.In this episode of Wealthy Woman Lawyer®, trademark attorney and business growth consultant Joey Vitale joins Davina to discuss the panic attacks that changed his life and career. Initially, he began his career in business law, discovered he hated it, and moved on to trademark law. A battle with severe anxiety pushed him to change the direction of his business yet again, and he outlines the steps he took to create the thriving practice he runs today.Show Highlights: What Joey learned about himself in law school and how a series of panic attacks changed the trajectory of his legal career The trust he had to place in his team to create a stress-free law firm and the mindset shift required to do that Why the hard phases you go through in your business are the good parts The systems Joey put in place to take care of his clients without requiring his involvement in every task Being really good at something in your business means that you should be able to train someone else to master it with systems and processes The five identities of a CEO and his advice for identifying and cultivating leaders in your business How to overcome the hesitance of working with contractors and overseas virtual assistants Follow and Review:We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.Supporting Resources: Skybreaker: www.skybreakergroup.com Schedule a call with Joey Vitale: www.skybreakergroup.com/bettercalljoey 3 Stages from Law Firm Solo to CEO - https://go.wealthywomanlawyer.com/training   Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Reach out to Optimize My Firm Visit our sponsor- Gavel.io! Note: Wealthy Woman Lawyer® may have an affiliate relationship with the podcast sponsors and be compensated for referrals.

The last five years in tech have revolutionized how organizations do business, and the legal sector is no different.In this episode of Wealthy Woman Lawyer®, Davina speaks with Dorna Moini, attorney, and founder and CEO of Gavel.io. Gavel.io is a no-code platform for attorneys who want to streamline their practices and create passive income streams.Join us as Dorna explains what makes Gavel.io different from other automation tools for lawyers, how her attorney background influenced the platform's development, and why attorneys should be taking advantage of the tech tools to not only scale their law firm businesses and make them more efficient, but also to potentially create passive income streams.Show Highlights: What Gavel.io does for lawyers, why it's different from other platforms, and what led to its founding and eventual rebranding The integration capabilities of Gavel.io and three things it does that other platforms don't How lawyers can use Gavel to create passive income streams–even if they don't know the first thing about coding Dorna's advice for people who want to get into the legal tech space (Hint: it's easier than you think) Gavel's flexibility, some new platforms built on it, and how Gavel is influencing attorney pricing models Why you should take advantage of the tech tools available today to make the vision in your head a reality and transform your life and practice Follow and Review:We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.Supporting Resources: Email Dorna at dorna@gavel.io Find Dorna on LinkedIn Gavel.io on Instagram Connect with Dorna on Twitter 3 Stages from Law Firm Solo to CEO - https://go.wealthywomanlawyer.com/training   Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Reach out to Optimize My Firm Visit our sponsor - Gavel.io! Note: Wealthy Woman Lawyer® may have an affiliate relationship with the podcast sponsors and be compensated for referrals.

Perhaps you've heard of a fractional Chief Financial Officer (CFO), but did you know you can also hire a fractional Chief Marketing Officer for your law firm business? A part-time CMO can help you develop and implement a marketing strategy for your business without the high cost of hiring a full-time in-house professional marketer.In this episode of Wealthy Woman Lawyer®, fractional Chief Marketing Officer Amisha Shrimanker joins Davina to discuss the benefits of hiring someone like her to help with your law firm's marketing strategy. Amisha works with seven- and eight-figure companies and is obsessed with results-driven marketing. She consults on marketing strategy, overseas implementation, and ensures that growth targets are met--even exceeded.Show Highlights: The importance of data and how it can guide your business's marketing strategy Marketing trends law firms often have in common and why Amisha says simple works best and scales faster What key performance indicators (KPIs) are, and what they tell you about your marketing activities What sets a CMO apart from a full-time marketing hire Why personalizing your approach can be a game-changer Follow and Review:We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.Supporting Resources: Amisha Shrimanker's website: amishashrimanker.com Connect with Amisha on LinkedIn Find Amisha on Instagram 3 Stages from Law Firm Solo to CEO - https://go.wealthywomanlawyer.com/training   Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Reach out to Optimize My Firm Visit our sponsor - Gavel.io! Note: Wealthy Woman Lawyer® may have an affiliate relationship with the podcast sponsors and be compensated for referrals.

When you own your business, saving for retirement often takes a backseat to put money into the practice you're trying to make successful. Many people even take money from their retirement accounts to fund their life transitions or businesses. The truth is the earlier you plan for retirement, the better it can be. Waiting until your 40s (or later) to think about it can be detrimental to your future goals.In this episode of Wealthy Woman Lawyer®, Davina welcomes guest Darren Wurz to deep dive into the topic of investing and retirement for lawyers. Darren is a fee-only financial advisor and co-owner of his family's business, Wurz Financial Services. He is a Certified Financial Planner with a master's degree in financial planning from Golden Gate University. Darren is also a podcast host and author of The Lawyer Millionaire and specializes in helping attorneys meet their financial goals.Show Highlights: Why Darren transitioned from his role as a science teacher to joining the family business as a financial planner, and why he did the one thing he tells his clients never to do The real reason Darren chose to work specifically with lawyers, and the inspiration for writing his book Some of the unique challenges he's faced with law firms and lawyer clients that set them apart from other businesses and individuals Common mistakes lawyers make when they receive a lump sum and how to avoid the “wealth effect” Why it's important to evaluate what you want your future to look like early in your career A breakdown of the way compounding interest and early investing can exponentially increase your wealth The reason it's okay to want your business to make money and serve your clients at the same time Follow and Review:We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.Supporting Resources: Visit Darren's site, The Lawyer Millionaire®. The Lawyer Millionaire book Listen to The Lawyer Millionaire Podcast: https://wurzfinancialservices.com/category/podcasts/  Connect with Darren on LinkedIn The Lawyer Millionaire on Facebook Visit Darren's Instagram Find The Lawyer Millionaire on Twitter The Lawyer Millionaire on TikTok Visit our website: www.wealthywomanlawyer.com  Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Reach out to Optimize My Firm Visit our sponsor- Gavel.io! Note: Wealthy Woman Lawyer® may have an affiliate relationship with the podcast sponsors and be compensated for referrals.

Whether you use it or not, LinkedIn is a household name for creating professional relationships online. While it often has a masculine, stuffy energy, it is possible to employ your LinkedIn profile to work for you and your business. It's also a platform that makes connecting with others in your niche incredibly easy.Cara Steinmann is a business development strategist who helps purpose-driven women service entrepreneurs build strategic networks that lead to rapid referrals and more ideal clients. She believes the collective power of women is the key to dismantling systems of oppression and has made it her mission to connect as many women as she can so they can build more wealth and amplify their impact together.In this episode of Wealthy Woman Lawyer®, Cara joins Davina to share some of her secrets to get the most out of your LinkedIn profile. You'll learn what relationship marketing is and why it isn't the same as friendship, how to overcome the noise on social media, and how creating referral partners on LinkedIn can result in a ripple effect for your business.Show Highlights: Cara's focus on business development, how she helps women use LinkedIn to work smarter--not harder, and how she developed the idea for her business 5 ways she uses LinkedIn to build relationships and create connections, and why it's valuable for building business strategies in niches What relationship marketing is, how your core values play a role in those relationships, and how it can help you overcome the noise in business Her secret to building relationships on LinkedIn in a way that doesn't feel like spamming people and creates value One of the biggest misconceptions surrounding the creation of meaningful LinkedIn connections and how to identify people who don't align with your goals Subscribe and ReviewWe'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Wealthy Woman Lawyer® is all about. It only takes a second and helps us out a lot!Supporting Resources: Cara Steinmann's LinkedIn: linkedin.com/in/carasteinmann Cara's website: www.carasteinmann.com The Ravel Collective: www.ravelcollective.com Visit our website: www.wealthywomanlawyer.com  Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Reach out to Optimize My Firm Visit our sponsor- Gavel.io! Note: Wealthy Woman Lawyer® may have an affiliate relationship with the podcast sponsors and be compensated for referrals.

When you're in the middle of running a successful business, getting stuck in a rut is easy to do. That can lead to burnout, which often leads to an unhealthy lifestyle.When you feel bad habits setting in, but your business is thriving, is it okay to take a step back? Managing other people and making a lot of decisions every day can take a toll on you. When your personal life is also experiencing challenges, burnout can sneak up on you.In this episode of the Wealthy Woman Lawyer® podcast, Davina shares why she stepped away from her first successful law firm business due to burnout. Today the lessons she learned from that experience still apply, and she wants you to know how to recognize burnout before it affects your professional and personal lives.Subscribe and ReviewWe'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Wealthy Woman Lawyer® is all about. It only takes a second and helps us out a lot!Supporting Resources: Visit our website: www.wealthywomanlawyer.com  Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Note: Wealthy Woman Lawyer® has an affiliate relationship with NoBull Marketing and may receive compensation for referrals.

The prospect of expanding your law firm and hiring new employees to take your business to the next level is exciting. Typically, scaling means hiring, and if you're going to bring on new team members, training should be at the forefront.You may not believe you have time to train, but if you prioritize it, well-trained new employees can be an enormous time-saver for you and your business. Over time, the repetitive tasks that your firm needs to operate smoothly can be moved off your plate and onto theirs.In this episode of Wealthy Woman Lawyer®, Davina shares the seven mistakes law firm owners make when training new employees and why it pays to have patience. She'll explain how well-trained employees can reduce your workload, increase your time, and help you scale your business.Subscribe and ReviewWe'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Wealthy Woman Lawyer® is all about. It only takes a second and helps us out a lot!Supporting Resources: Visit our website: www.wealthywomanlawyer.com  Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Note: Wealthy Woman Lawyer® has an affiliate relationship with NoBull Marketing and may receive compensation for referrals.

Many law firm owners evaluate their businesses based on how much profit they take home every quarter or every year. What every entrepreneur should understand, though, is that revenue drives profit–the more revenue you bring in, the more you'll have to invest in your business growth, and the higher the potential profit over time.It can feel counterintuitive to view hiring, training and setting up systems and other “expenses” as an investment in your business, but activities like these are the key to increasing your long-term profitability.In today's episode of Wealthy Woman Lawyer®, Davina breaks down the math so you can understand how to increase your revenue. She also explains why a lower profit percentage isn't necessarily a bad thing and shares her thoughts on why focusing on revenue–especially in the early stages of your business–is a good thing.Subscribe and ReviewWe'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Wealthy Woman Lawyer® is all about. It only takes a second and helps us out a lot!Supporting Resources: Visit our website: www.wealthywomanlawyer.com  Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Note: Wealthy Woman Lawyer® has an affiliate relationship with NoBull Marketing and may receive compensation for referrals.

For any entrepreneur, managing cash flow can be cyclical. It's especially common for attorneys because some operate on contingency, and others fall into a rhythm of marketing to create a lot of work, and then doing the work and not leaving time for marketing which leads to no new work. It creates a feast-or-famine cycle; if they aren't careful, they will end up cash poor during the slow months.In today's episode of Wealthy Woman Lawyer®, Davina shares seven steps to improve your cash flow when money is tight. These actions are meant to help you attract more cash now and help you set up a system to avoid falling into the feast-or-famine trap again.Subscribe and ReviewWe'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Wealthy Woman Lawyer® is all about. It only takes a second and helps us out a lot!Supporting Resources: Visit our website: www.wealthywomanlawyer.com  Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Note: Wealthy Woman Lawyer® has an affiliate relationship with NoBull Marketing and may receive compensation for referrals.

More attorneys than ever before it seems are drawn to Intellectual Property (IP) law, in particular trademark law, because it's an area of practice that allows for more location flexibility.However, there's much more to trademarks law than simply filing applications for clients who want to protect their intellectual property. Successful trademark attorneys know they need to acquire deep knowledge of the practice area. That's where Trademarkabilities comes in.In this episode of the Wealthy Woman Lawyer® podcast, Chicago-based IP attorney Stacey Kalamaras joins Davina to discuss her new online academy for trademark lawyers. She is the founder and lead instructor of Trademarkabilities, a legal training academy that provides access to comprehensive trademark instruction–far beyond just the initial application process. With her lengthy experience in marketing, branding, and trademark law, she brings a unique perspective to her education platform.Stacey aims to help other trademark lawyers fulfill their dreams and potential while offering exciting and practical content to her clients.Show Highlights: Stacey's path to becoming an intellectual property (IP) lawyer, and why she was in her late 30s before she graduated from law school Why there's never been a better time for women lawyers to collaborate in growing their law firm businesses What led Stacey to start her own law firm and why she now focuses full-time on her training academy, Trademarkabilities Why there isn't one “right” way to be an attorney and the importance of alliance among female attorneys and entrepreneurs How the pandemic and its aftermath forever changed how we, as lawyers, work with our clients Stacey's paid membership community, Trademarkabilities Insider, how it supports trademark attorneys who may not need or want her classes, and her advice for lawyers just starting in this field Subscribe and ReviewWe'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Wealthy Woman Lawyer® is all about. It only takes a second and helps us out a lot!Supporting Resources: Visit our website: www.wealthywomanlawyer.com  Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Watch this free training: 7 Essential Law Firm Systems You Need to Scale Your Law Firm to 7 Figures (Plus, 3 Mistakes to AVOID) Learn more about: https://trademarkabilities.com/ Trademarkabilities Insider: https://trademarkabilities.com/community/ Stacey's LinkedIn: https://www.linkedin.com/in/staceykalamaras/ Note: Wealthy Woman Lawyer® has an affiliate relationship with NoBull Marketing and may receive compensation for referrals.

Getting a handle on your business financials can be tricky--especially if you hate doing the math. Hiring a fractional Chief Financial Officer (CFO) could be the secret sauce you need to take your business up another notch.In this episode of Wealthy Woman Lawyer®, Davina speaks with guest Danielle Hendon, founder and CEO of 4 Corners CFO. Danielle is a Texas-based CPA who thrives on applying big-business financial concepts to growing small businesses while increasing their livelihoods and legacies. With more than a decade of experience in corporate finance and accounting, today she specializes in working as a fractional CFO for law firms.Davina and Danielle dive into the details of law practice financials and why they're often so messy. Danielle breaks down how to understand a cash flow statement, the reason for creating a business budget, and how you could be undervaluing yourself by charging flat fees.Show Highlights: The key financial reports women law firm owners should be reviewing in their businesses, what your profit and loss statements and balance sheets reveal about your earnings, and how to interpret what the numbers mean to your business. How to understand a cash flow statement in relation to your business budget and account for emergency savings. Why you need a business budget built off of your profit and loss statement for the year, why you should review it on a monthly basis, and how it can help you define areas of the business that need extra attention. How to prioritize your expenses in relation to your business budget, why you should be tracking all of your time, and how your systems are impacting your billing. The reason you could be undervaluing yourself by charging flat fees, why you need several people on your financial team, and the role of a fractional CFO. Subscribe and ReviewWe'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Wealthy Woman Lawyer® is all about. It only takes a second and helps us out a lot!Supporting Resources: Visit our website: www.wealthywomanlawyer.com  Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Get the book The Wealthy Woman Lawyer's Guide to Building a Systems-Driven Law Firm Business! Visit Danielle Hendon's LinkedIn Visit Danielle's website: 4cornerscfo.com Note: Wealthy Woman Lawyer® has an affiliate relationship with NoBull Marketing and may receive compensation for referrals.

Nikki Rausch, CEO of Sales Maven, teaches professional women to have better and more effective sales conversations in a way that feels good to them. Nikki has more than 25 years of sales experience, including to organizations such as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA. Over time, she also developed an extensive background in Neuro Linguistic Programming (NLP) which helped her shatter sales records across a variety of industries. Working as a sales rep in a male-dominated industry, Nikki was never comfortable with traditional sales training. This led her to explore how to have more influential conversations with potential clients in a way that better suited her personality and style. Now, she helps others do the same through her coaching services and presentations. She also has written three books and is the host of the podcast Sales Maven.If you struggle to conduct effective sales conversations or just feel “icky” about the thought of selling your services, this episode is for you. During our conversation, Nikki shares impactful tools to help women lawyers conduct better sales conversations–ones that effectively onboard clients and leave everyone feeling good.Listen in to learn more including: Nikki's journey from being an average salesperson to a top-producing salesperson who now teaches people to do the same. How combining Neuro Linguistic Programming with sales helped Nikki become an award-winning, top-producing salesperson. Questions to ask during your consultation that will lead a client to self-identify so you can easily determine if you are the right fit for their situation. When it's time to “bless and release” rather than ask for the sale – because not everyone is your ideal client. What to do and say to exude confidence before every important meeting.  Why it's important to proactively manage your mindset and set boundaries. The “selective amnesia” technique to help you manage outcomes after highly charged, boundary-drawing conversations. Subscribe and ReviewWe'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Wealthy Woman Lawyer® is all about. It only takes a second and helps us out a lot!Supporting Resources: Download the Closing the Sale Ebook Watch this free training: 7 Essential Law Firm Systems You Need to Scale Your Law Firm to 7 Figures (Plus, 3 Mistakes to AVOID) Visit our website: www.wealthywomanlawyer.com  Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Note: Wealthy Woman Lawyer® has an affiliate relationship with NoBull Marketing and may receive compensation for referrals.

In this unique episode, I have a conversation with not one, but TWO marketing and sales experts: Kim Garmon Hummel and Shawn Karol Sandy of Sauce Agency. Sauce Agency is a marketing agency that takes a holistic approach to business growth. Shawn has been a guest on the Wealthy Woman Lawyer Podcast podcast before and now she is back after creating Sauce Agency with her business partner, Kim! With Shawn's years of sales experience and Kim's years of marketing experience, they were perfectly aligned to be a successful team and help professional service businesses reach their true potential.Both women are incredibly talented and share many tips that are sure to grow your law firm's revenue. The truth is if nobody's selling in your business (and, yes, that includes law firms), then you don't have a business. However, you must understand your clients' identities and know how to reach them through your digital presence before you can ask for the sale.Listen in to learn how to invigorate your marketing plan and attract new leads like never before.Show Highlights: How (and why) Shawn and Kim came together to create Sauce Agency. The importance of having everyone on the team in alignment (and knowing how to sell) before doing anything else. Why you probably need to update your website The REAL secret to differentiating your law firm in today's marketplace. How Sauce Agency helps clients solve their 3 AM problems (and how you can, too). Subscribe and ReviewWe'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Wealthy Woman Lawyer® is all about. It only takes a second and helps us out a lot!Supporting Resources: Free Guide: 10 Small Changes That Make A Big Difference On Your Homepage Purchase: Building a StoryBrand by Donald Miller Get Your Copy Now: The Wealthy Woman Lawyer's Guide to Building a Systems-Driven Law Firm Business Visit our Website: www.wealthywomanlawyer.com  Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Note: Wealthy Woman Lawyer® has an affiliate relationship with NoBull Marketing and may receive compensation for referrals.

Laurore Jean Pierre is a unicorn in the legal world because she is not only an attorney but also a licensed financial advisor. Today she is the founder of JP Law and Wealth, a uniquely combined financial advisory firm in which she provides estate planning services and financial advising.In this episode, I speak with Laurore about her journey to the life and career she has created for herself, including how she made it through law school while working full-time as an advisor and why it's so important for her to help others become financially successful. Laurore is a driven individual who is dedicated to living a balanced life and creating generational wealth while teaching others how to do the same.Listen in as we discuss: Laurore's journey from being a financial advisor to being a financial advisor AND an attorney. How Laurore easily switches up her financial advisor and lawyer hats, so there's no confusion for the clients. The generational impact Laurore is having on the Black community by providing education on estate planning. What the elements of generational wealth are (and how easy they are to establish!). Laurore's budgeting advice if you want to be able to pay off your student loans, travel, and overall have more financial resources. Subscribe and ReviewWe'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Wealthy Woman Lawyer® is all about. It only takes a second and helps us out a lot!Supporting Resources: Follow the Finance Attorney on Instagram Email: info@jplawandwealth.com   Visit JP Law and Wealth: jplawandwealth.com 7 Essential Law Firm Systems You Need to Scale Your Law Firm to 7 Figures (Plus, 3 Mistakes to AVOID) Visit our website: www.wealthywomanlawyer.com  Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Note: Wealthy Woman Lawyer® has an affiliate relationship with NoBull Marketing and may receive compensation for referrals.

The month attorney Miriam Airington-Fisher started her law firm, she also was experiencing three of life's most stressful events: separation and divorce from her spouse, the birth of her first child, and leaving the comfort of a job she had loved.Today, Miriam is the mother of three children, and the owner and lead attorney of Airington Law firm, a business that generates more than $1 million per year in revenue. Not only is she a law firm owner, she's also a brand new author and a speaker on a mission to make the legal profession more accessible and rewarding for other working mothers.Listen in to this episode as Miriam and I discuss her journey including:Show Highlights: Why Miriam knew it was the right time to start her law firm business, even though she had just divorced and given birth to her first child that same month. How Miriam overcame her fear of hiring her first employee (and how you can, too) and now has a solid team of high-performing employees. The secret weapon Miriam used to free herself of time-sucking consultations. The compelling reason she chose not to settle for a six-figure law firm and, instead, pursue her multi-7-figure dream. How Miriam creates work-life not just for herself, but for her team. And much more! Subscribe and ReviewWe'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Wealthy Woman Lawyer® is all about. It only takes a second and helps us out a lot!Supporting Resources: Follow Airington Law on Instagram, Facebook, & LinkedIn Follow Mom's a Lawyer on Instagram Purchase “Mom's A Lawyer” Visit our website: www.wealthywomanlawyer.com  How to Hire for Your Law Firm When ‘No One Wants to Work' Webinar Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Note: Wealthy Woman Lawyer® has an affiliate relationship with NoBull Marketing and may receive compensation for referrals.

We all have the same 24 hours in a day. However, we don't always know how to use the hours we have. Some people seem to be able to accomplish more and be less stressed, while others struggle and get nothing done. The secret is to decide what your vision for your life is and make sure that your system and time management strategies tie into that vision.In this episode, I have a conversation with Dominika Fasolo. Dominika is a lawyer turned productivity coach who helps women business owners improve their productivity and get real with themselves on how they're spending their time. She shares how she went about her career change and tips to increase productivity without becoming a workaholic. We also talk about how self-care may not actually be self-care.Listen in and leave a review to share your own productivity goals.Show Highlights: The toxic self-care culture What three changes helped Dominika heal from workaholism The steps Dominika took to leave her job and start her business Creating rituals that tie into your priorities How to not sabotage your calendar Subscribe and ReviewWe'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Wealthy Woman Lawyer® is all about. It only takes a second and helps us out a lot!Supporting Resources: Follow Dominika on Instagram Visit our website: www.wealthywomanlawyer.com  How to Hire for Your Law Firm When ‘No One Wants to Work' Webinar Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Note: Wealthy Woman Lawyer® has an affiliate relationship with NoBull Marketing and may receive compensation for referrals.

Being a lawyer involves more than paperwork and courtroom litigation. Lawyers must network with other professionals, market themselves, and avoid burning out and selling out. As a wealthy woman lawyer, you also might struggle with juggling doing it all, having confidence in the courtroom, and maintaining what's most important to you.In this episode, I interview Dena Lefkowitz, the founder and CEO of Achievement by Design, LLC, and author of “Winning in Your Own Court: 10 Laws for a Successful Career Without Burning Out or Selling Out.” After working as a lawyer for 25 years, Dena is now known as “the counselor's coach,” providing professional coaching for underperforming lawyers and executives to help them become rainmakers.Enjoy this conversation with Dena, and leave a review if you learned something new!Show Highlights: How Dena became a lawyer and what made her want to help lawyers The importance of having your own book of business Why you need to network and build professional relationships The laws we didn't learn in law school How to be confident and overcome a fear of judgment Subscribe and ReviewWe'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Wealthy Woman Lawyer® is all about. It only takes a second and helps us out a lot!Supporting Resources: Achievementbydesign.com Follow Dena on LinkedIn Get Dena's book “Winning in Your Own Court: 10 Laws for a Successful Career Without Burning Out or Selling Out” Visit our website: www.wealthywomanlawyer.com  Free report: Delegation Secrets for Women Law Firm Owners Who Do Too Much  Connect with us on Instagram Join our free Facebook community Show our sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Note: Wealthy Woman Lawyer® has an affiliate relationship with NoBull Marketing and may receive compensation for referrals.

There is no doubt that competing with other law firms to rank on Google and grow brand awareness is complicated and time intensive. SEO strategies are constantly evolving and require steady research. It's not easy to run your firm and stay updated on your Google rankings and the algorithm changes. This is where it's imperative that should you decide to implement SEO, you hire a company that is knowledgeable on the subject.In this episode, we have a discussion with Sonya Palmer, the V.P. of Operations at Rankings.io, about the best SEO practices for attorneys. Rankings.io specializes in website design and SEO services for mid to large-sized law firms in various practice areas.Listen in to discover how your firm can rank higher on Google.Show Highlights: The correlation between web design and SEO The importance of hearing women's stories What the goal of SEO for law firms is What to do on Google to reach potential clients The importance of keyword knowledge Subscribe and ReviewWe'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Wealthy Woman Lawyer® is all about. It only takes a second and helps us out a lot!Supporting Resources: View case studies Contact rankings.io Email Sonya: sonya@rankings.io  Subscribe to LawHer podcast on Apple Free report: Delegation Secrets for Women Law Firm Owners Who Do Too Much  Connect with us on Instagram Join our free Facebook community Show our new sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Note: Wealthy Woman Lawyer® has an affiliate relationship with NoBull Marketing and may receive compensation for referrals.

Brent chats with Ronnie Deaver about how professionals can grow their business through intentional marketing and sales. Though these aren't skills learned in school, Ronnie explains how they can be learned, how important sales are, and scaling to meet your business goals Ronnie is CEO of NoBull Marketing, a lawyer-exclusive marketing agency that specializes in generating leads and helping lawyers better convert more potential clients into paid retainers with Google My Business, Google Ads, and Sales Training. Ronnie can be found here: https://nobullmarketing.co/ If you are enjoying the podcast please SUBSCRIBE and leave a REVIEW, and if you want to learn more about Brent go to https://wealthandlaw.com/team/.Continue reading

This time of year, everyone's favorite topic seems to be about ‘planning.' I feel ya! I love me some good planning. In fact, it's a key ingredient of my success and my clients' success. BUT, it's only one step of the journey.In this episode, not only am I celebrating some wins of this past year with you, but also, I am sharing with you the number one reason why all the planning in the world will not save you.Listen in to learn: What I'm celebrating in my business this year and why you should celebrate even if you didn't achieve all your goals. Some of my clients' biggest accomplishments this last year (it's not all about the money) Why I created the League and how it's going The famous world leader I agree with The biggest challenge most women law firm owners face AFTER the planning 3 reasons why high-achieving women fail to achieve goals—even when they say that's what they want more than anything The clues you may not be putting yourself first (or worse, putting yourself LAST) A simple, four-step process to follow if you really want a “new you” or just YOU 2.0 in 2023 Exactly what to do if you want 1) more prosperity, 2) more resources, 3) more options, and more TIME OFF to travel or do fun things in 2023. I hope you enjoy today's show. If so, please be sure to leave us a review on your podcast app. The more five-star reviews, the higher we rank on the app and the more women law firm owners we can help.The Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer, LLC, a law firm growth strategy and business coaching company for women law firm owner who are determined to scale their law firm businesses to and thru $1M with total ease. For more information on how to work with us to help you and your law firm, visit our website at www.wealthywomanlawyer.com.Warmly,DavinaMentioned in the show: Join us in the Wealthy Woman Lawyer® League Apply for 1:1, private coaching with Davina Connect with us on Instagram Join our free Facebook community Show our new sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Note: Wealthy Woman Lawyer® has an affiliate relationship with NoBull Marketing and may receive compensation for referrals.

Coaching is not for everyone. It's a mistake, too, to believe that everyone is ready for coaching. So how do you determine if you are ready for a business coach to help you grow your law firm business?In this episode, I share with you three reasons why now may NOT be the time for you to hire a coach, and three reasons why there's no time like the present.Listen in to discover: The difference between a fairy godmother and a sherpa—and why expecting one from your coach is setting yourself up for disappointment One thing you must consider before going into a conversation with a coach you want to hire to help you Why being “interested” is not enough and what else is required for coaching success The three feelings about your business that are a good clue that it's time to hire help instead of continuing to struggle on your own And much more! I hope you enjoy today's show. If so, please be sure to leave us a review on your podcast app. The more five-star reviews, the higher we rank on the app and the more women law firm owners we can help.The Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer, LLC, a law firm growth strategy and business coaching company for women law firm owner who are determined to scale their law firm businesses to and thru $1M with total ease. For more information on how to work with us to help you and your law firm, visit our website at www.wealthywomanlawyer.com.Warmly,DavinaMentioned in the show: 3 Stages from Law Firm Solo to CEO: How to Get to 7 Figures Faster with My Proven $1M Law Firm Roadmap Visit our website: www.wealthywomanlawyer.com Connect with us on Instagram Join our free Facebook community Show our new sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Note: Wealthy Woman Lawyer® has an affiliate relationship with NoBull Marketing and may receive compensation for referrals.

In today's episode, I'm busting MYTHS—7 law firm growth myths to be exact. These are beliefs I've had and other people have had about what it takes to own and operate a law firm business, and I'm here to tell you they are LIMITING beliefs that may be holding you back from the growth you desire.Listen in as I share: What one male attorney mentor told me when I opened my virtual law firm in 2011 The time someone asked me “who would want to hire an attorney with a shabby little law office” The reason you never have to work 100-hour weeks What to do if you are a tech-phobe (like me) or even if you are good at some technology (like creating Instagram Reels) but not others (like setting up your intake funnel) A little-known secret about why I left college for a year…and why I hurried back! The one thing most lawyers think they MUST do to own a law firm business Why some people fear scaling their law firms from solo to CEOI hope you enjoy today's show. If so, please be sure to leave us a review on your podcast app. The more five-star reviews, the higher we rank on the app and the more women law firm owners we can help.The Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer, LLC, a law firm growth strategy and business coaching company for women law firm owner who are determined to scale their law firm businesses to and thru $1M with total ease. For more information on how to work with us to help you and your law firm, visit our website at www.wealthywomanlawyer.com.Warmly,DavinaMentioned in the show:Visit our website: www.wealthywomanlawyer.comConnect with us on InstagramJoin our free Facebook communityShow our new sponsor, NoBull Marketing, some love.Schedule an appointment with NoBull Marketing.Note: Wealthy Woman Lawyer® has an affiliate relationship with NoBull Marketing and may receive compensation for referrals.

In today's episode, I'll be discussing the 7 struggles that keep women law firm owners from successfully growing their law firm businesses. I was able to pinpoint these 7 based on conversations I've had over the last decade with 100s of you.Listen in as I share: What you absolutely MUST understand if you want to understand how long it's going to take to reach you law firm growth goals How being embarrassed about what you don't know is holding you back Why you may still suck at delegating—even when you have team Why you don't have a “time management” problem, even though you think you do Why you must “risk it for the biscuit” The reason you may be making wrong decisions that are slowing down your growth Why well-meaning loved ones may be keeping you broke I hope you enjoy today's show. If so, please be sure to leave us a review on your podcast app. The more five-star reviews, the higher we rank on the app and the more women law firm owners we can help.The Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer, LLC, a law firm growth strategy and business coaching company for women law firm owner who are determined to scale their law firm businesses to and thru $1M with total ease. For more information on how to work with us to help you and your law firm, visit our website at www.wealthywomanlawyer.com.Warmly,DavinaMentioned in the show:Visit our website: www.wealthywomanlawyer.comConnect with us on InstagramJoin our free Facebook communityShow our new sponsor, NoBull Marketing, some love.Schedule an appointment with NoBull Marketing.Note: Wealthy Woman Lawyer® has an affiliate relationship with NoBull Marketing and may receive compensation for referrals.

In today's episode, I want to share with you the 9 Must-Take Actions for Women Law Firm Owners to Generate Wealth in their law firm business.Listen in as I share: Why setting goals is not enough and what to do instead Why you never seem to have time to work “on” your business How to stop doing #allthethings The one skill you MUST develop sooner rather than later The difference between systems and automation and when you need each The one skill you need to master even if you think you'll hate it Two critical investments every successful entrepreneur makes—and why you should, too. I hope you enjoy today's show. If so, please be sure to leave us a review on your podcast app. The more five-star reviews, the higher we rank on the app and the more women law firm owners we can help.The Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer, LLC, a law firm growth strategy and business coaching company for women law firm owner who are determined to scale their law firm businesses to and thru $1M with total ease. For more information on how to work with us to help you and your law firm, visit our website at www.wealthywomanlawyer.com.Warmly,DavinaMentioned in the show: Register Now to Join Me LIVE: 3 Stages from Law Firm Solo to CEO Visit our website: www.wealthywomanlawyer.com Connect with us on Instagram Join our free Facebook community Show our new sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Note: Wealthy Woman Lawyer® has an affiliate relationship with NoBull Marketing and may receive compensation for referrals.

In this episode of the Wealthy Woman Lawyer® podcast, I welcome Amanda DuBois, Founder of DuBois Levias Law Group, a woman-owned family law firm where those going through divorce could feel empowered to make courageous endings and chart brave beginnings.Amanda is also the Founder of the Civil Survival Project, an award-winning nonprofit that teaches basic legal survival skills to formerly incarcerated individuals, and the author of The Complication,” a novel about a woman lawyer in search of the truth about the death of her long-time mentor and friend.Tune in to learn how Amanda pivoted from labor and delivery nurse to law firm owner, entrepreneur, author, and community advocate. She shares some of the challenges she encountered along the way and the powerful mindset you need to grow a successful business and make a real impact in the world.Listen in as Amanda and I discuss… The pros and cons of heavily investing in training and mentorship for new lawyers at your firm. How Amanda's nursing background has informed her career in law. Overcoming challenges in hiring lawyers and starting a law firm with no entrepreneurial experience. How the law of attraction can help you grow your law firm. The key to writing great job ads and attracting your ideal employees. How to leverage your strengths to grow a business with no business background. How (and why) Amanda started her nonprofit and where it's grown from there, the Civil Survival Project. And much more!The Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer.® We help women law firm owners scale their law firm businesses to and thru $1M in gross annual revenue with total ease so they can fully fund—and still have time to enjoy—the lifestyle of their dreams! If you want to know more, visit our website at www.wealthywomanlawyer.comor follow us on Instagram @wealthywomanlawyer. Also, you are invited to join our free Facebook group, Wealthy Woman Lawyer. See you on the inside!Warmly,DavinaMentioned in this episode: Amanda DuBois' website Connect with her on LinkedIn Follow her on Facebook Follow her on Instagram Civil Survival Project Show our new sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Wealthy Woman Lawyer

If you filed an extension for 2021, taxes are probably on your mind right now. Or perhaps you are gathering up your info and making sure you snag all the write-offs you can before year's end.In this episode of the Wealthy Woman Lawyer® podcast, I interviewed Josie Harris-Walton, the owner and managing partner at The Walton Firm, and manager of the law firm's corporate and tax division about all things taxes, including the launch of her new service to help non-attorney tax professionals navigate the increasingly complex U.S. tax code.The Walton Firm is an Atlanta-based law firm with highly specialized tax and corporate law attorneys who handle cases regarding tax controversy, tax litigation, tax resolution disputes against the Internal Revenue Service and Georgia Department of Revenue, as well as corporate law needs strategically, thoroughly, and worry-free.Listen in as Josie and I discuss…• The relationship between tax attorneys and tax professionals, like CPAs.• Josie's journey to becoming a tax attorney: From law school to law firm owner.• About TaxPros Concierge: The monthly subscription-based legal support service Josie created for tax professionals.• Josie's business growth journey and her biggest challenges in growing a law firm.• Vital lessons she learned from starting a law firm and what she would've done differently.• Common reasons to see a tax attorney.• Why you should NEVER skip filing taxes, especially as a business owner.• Josie's top marketing strategies to grow her law firm.• And much more!“Hiring a marketing team really put me up there to where I needed to be.” - Josie Harris-WaltonThe Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer.® We help women law firm owners scale their law firm businesses to and thru $1M in gross annual revenue with total ease so they can fully fund—and still have time to enjoy—the lifestyle of their dreams! If you want to know more, visit our website at www.wealthywomanlawyer.comor follow us on Instagram @wealthywomanlawyer. Also, you are invited to join our free Facebook group, Wealthy Woman Lawyer. See you on the inside!Warmly,DavinaMentioned in this episode: The Walton Firm's website Connect with Josie on LinkedIn Follow The Walton Firm on Twitter Follow them on Instagram TaxPros Concierge Show our new sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Wealthy Woman Lawyer

Learning how to master Google to bring in more leads for your law firm can be tricky. But today's guest is here to peel back the curtain and reveals the secrets to making Google searches work for you. Ronnie Deaver is the Founder of NoBull Marketing and the host of the “Evolving With The Times” podcast. He is passionate about finding the smallest leavers to make the biggest impact. Ronnie joins the host Molly McGrath to talk about the best way to make your business more available on Google my business.      Takeaways:    If you are looking for a way to increase your leads and drive more traffic to your company website, consider using google my business. Roughly 70% of law firm leads come from this resource.  When it comes to ad placement for social media, you should take a look at where most people are able to find your information. If you are getting 60 - 80% of your call volume from Google then you shouldn't waste time advertising on TikTok or Facebook. Google as a concept can be divided into three different buckets; Google Ads, Google My Business, and then SEO is the last bucket you could put Google into.   Whoever shows up first for a grouping on a google search will get 60% of the calls from the people searching for that particular lawyer or category.  Getting reviews for your business is incredibly important. If someone in your market has 800 reviews and you only have 30, automatically you are competing less than them. Another thing to consider is called “review velocity”. This is all about the rate that your reviews come in, and Google would rather see 10 reviews over 10 weeks instead of 10 reviews in a day and then nothing again for 10 weeks. Google wants to see consistency. Google ads is designed to spend your money, not make you money. If you want to try and make money off of google ads, then you should hire a professional.  Quote of the Show:   “Why are we wasting time on Facebook ads? Why am I on TikTok? Why am I on Instagram? Why am I doing all this other work when literally 60 to 80% of the call volume comes from Google?” - Ronnie Deaver Links:   LinkedIn: https://www.linkedin.com/in/ronniedeaver/ Website: https://nobullmarketing.co/ Podcast: https://podcasts.apple.com/us/podcast/evolving-with-the-times/id1575650889 Bootcamp Link: https://www.lawfirmadminbootcamp.com/ Ways to Tune In:   Amazon Music - https://www.amazon.com/Hiring-and-Empowering-Solutions/dp/B08JJSLJ7N Apple Podcast - https://podcasts.apple.com/us/podcast/hiring-and-empowering-solutions/id1460184599 Spotify - https://open.spotify.com/show/3oIfsDDnEDDkcumTCygHDH Google Podcast - https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmxpYnN5bi5jb20vMTc4MTM2L3Jzcw Stitcher - https://www.stitcher.com/show/hiring-and-empowering-solutions YouTube - https://youtu.be/-a8GlyOUKDk Hire & Empower is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

In today's episode, I want to share with you the one critical question you must ask your team if you want to reduce turnover.But before I get to the question, we'll discuss what it means to reduce turnover, and why it's important. Listen in as I share: What employee turnover is really costing you. Why employee satisfaction matters. The one critical question you should be asking. The mistake to avoid after you get the answers to your question. Examples of what to do once you learn the answers to your question. An invitation to join me LIVE while I walk you through my 5-Step Law Firm Hiring Blueprint step-by-step so you can create a top-notch, reliable hiring system that attracts top performers.I hope you enjoy today's show. If so, please be sure to leave us a review on your podcast app. The more five-star reviews, the higher we rank on the app and the more women law firm owners we can help.The Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer, LLC, a law firm growth strategy and business coaching company for women law firm owner who are determined to scale their law firm businesses to and thru $1M with total ease. For more information on how to work with us to help you and your law firm, visit our website at www.wealthywomanlawyer.com.Warmly,DavinaMentioned in the show: Register Now to Join Me LIVE: 5-Step Law Firm Hiring Blueprint Visit our website: www.wealthywomanlawyer.com Connect with us on Instagram Join our free Facebook community Show our new sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Note: Wealthy Woman Lawyer® has an affiliate relationship with NoBull Marketing and may receive compensation for referrals.

Today, I want to share with you 3 Hiring Mistakes to Avoid if you want to put together a high-performing team for your law firm business.The reason I'm sharing these with you is because I know a lot of you out there really want to scale your law firm business so you can not only make more money, but free yourself up from working “in” your business on a daily basis.Many of you have shared with me that you'd love to have more time to travel internationally, spend time with your kids, pursue other interests, or just rest!Simply put: you are not likely to get there without a great team to support you!If that sounds like you, then I invite you to listen in as I share with you: 3 hiring mistakes to avoid (and what to do instead) Why you don't want to let grass grow under your feet when it comes to hiring (Hint: the job market is not favoring employers right now). Why your feelings about past experiences may be keeping you from hiring your best employee yet, and why we should be grateful for all our “bad” hires (Yes, really.) Key elements of a good hiring system, and why they are important. How to access even more mistakes you should avoid and what to do instead. I hope you enjoy today's show. If so, please be sure to leave us a review on your podcast app. The more five-star reviews, the higher we rank on the app and the more women law firm owners we can help.The Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer, LLC, a law firm growth strategy and business coaching company for women law firm owner who are determined to scale their law firm businesses to and thru $1M with total ease. For more information on how to work with us to help you and your law firm, visit our website at www.wealthywomanlawyer.com.Warmly,DavinaMentioned in the show: New Training: How to Hire When ‘No One Wants to Work' Visit our website: www.wealthywomanlawyer.com Connect with us on Instagram Join our free Facebook community Show our new sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Note: Wealthy Woman Lawyer® has an affiliate relationship with NoBull Marketing and may receive compensation for referrals.

In today's episode of the Wealthy Woman Lawyer® Podcast, I want to discuss something that most law firm coaches are afraid to tell you: it is highly unlikely to achieve 7 figures in a law firm business if you are still operating as a solo.Yes, even if you have one or two staffers working for you.It's a hot topic, and we are going to get into it today. If you are a solo and you are listening to this thinking “Davina, that's not true! Don't crush my dreams!” I hear you, and I encourage you to please hear me out, because after 9 years—almost 10—of helping women law firm owners scale their law firm businesses I never want to crush someone's dream or tell them about “reality.” I believe we have the power to create our own reality—however, the path to get there may not look the way we envision.What I do want to do in today's episode is challenge some of the beliefs that may be holding you back from achieving your biggest, baddest, most audacious goals.Listen in as I share with you: Why I've devoting all of October to discuss how to expand your capacity for wealth and a $1M law firm business. The one question I hear all the time that keeps women law firm owners stuck doing it all. My recommended time frame for hiring your first one or two employees (or virtual assistants) The top revenue I think you can achieve as a solo and why I don't think you should strive for this (Hint: you'll pay a steep personal price to get there). Why the same thing that go you to where you are today as a solo is not the same thing that's required to get you to the next level. The middle-America belief that likely is holding you back (It did me for far too long). The secret of any solo who says they are making a million dollars or more all by themselves (There's more going on behind the curtain than you realize). 14 questions to help you identify whether it's time to uplevel your mindset so you can expand your capacity for wealth. I do hope you enjoy today's show. If so, please be sure to leave us a review on your podcast app. The more five-star reviews, the higher we rank on the app and the more women law firm owners we can help.The Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer, LLC, a law firm growth strategy and business coaching company for women law firm owner who are determined to scale their law firm businesses to and thru $1M with total ease. For more information on how to work with us to help you and your law firm, visit our website at www.wealthywomanlawyer.com.Warmly,DavinaMentioned in the show: Visit our website: www.wealthywomanlawyer.com Connect with us on Instagram Join our free Facebook community Show our new sponsor, NoBull Marketing, some love. Schedule an appointment with NoBull Marketing. Note: Wealthy Woman Lawyer® has an affiliate relationship with NoBull Marketing and may receive compensation for referrals.

What you'll learn in this episode: Why all successful business owners use a combination of thought and action The difference between Google Ads, Google My Business, and organic SEO Why all roads lead to Google My Business, and why law firms should be investing in it How SEO has changed over the last decade, and how it will likely change over the next five years Why online reviews are crucial for ranking on Google, and how to get more of them About Ronnie Deaver Ronnie Deaver is the founder of NoBull Marketing, a lead generation firm for lawyers. Specializing in Google Ads and Google My Business, NoBull is know for its “No B.S. Guarantee” and fluff-free services. Before founding NoBull, Ronnie was Director of Operations and Director of Web Development & SEO at SMB Team, a legal marketing and coaching firm.  Additional Resources NoBull Marketing Website Ronnie Deaver LinkedIn No Bull Marketing Facebook Transcript: SEO has changed dramatically over the last five years, but one thing remains the same: keep Google happy, and Google will reward your firm with higher rankings. Ronnie Deaver, CEO of NoBull Marketing, has figured out exactly how to do that for his legal clients. He joined the Law Firm Marketing Catalyst Podcast to talk about why Google My Business is so important for law firms; how to get more valuable online reviews; and why your website still matters—but not for the reasons you might think. Read the episode transcript here.    Sharon: Welcome to the Law Firm Marketing Catalyst Podcast. Today my guest is Ronnie Deaver, who is CEO of NoBull Marketing. NoBull Marketing is a lawyer-exclusive marketing firm. In this session, we're going to be touching on three areas: search engine optimization or SEO, Google My Business and Google Ads. They all play a role in generating leads for your firm. They can also make your head spin, as they have mine, but Ronnie's going to lay it out for us clearly. Ronnie, welcome to the program.   Ronnie: Thank you. I'm so excited to be here.   Sharon: So glad to have you. First of all, tell us about your career path, how you got here.   Ronnie: My career path probably started around 10 years ago, and it was a very unexpected way to get into marketing as a whole. I moved to Boston, and for anyone who wonders why, it's a very stereotypical story: I chased a woman. The woman did not work out, but the city did. While I was there, I was very broke. I went on Craigslist—this is one of my favorite stories—and found a guy who was like, “Hey, I need help with my website.” I met with him at a McDonald's, and the first thing he said to me was, “Hey man, I want a website, but what I really want is to show up number one on Google.” In my head, I was like, “I don't know how to make that happen, but if you pay me this much per month, I'll make it happen for you.” So, I got my first recurring client. Fortunately I succeeded, and the rest is history from there.   As it relates to lawyers, I got involved with lawyers three or so years ago. From then on, I've been sold that they're the people I want to work with. As far as I'm concerned, it's almost like a spiritual calling. I have so much respect for lawyers because they literally raise their hands and say, “Yes, I'm willing to get involved with people at the worst times of their lives.” They're crazy. That's insane to be like, “People going through the most emotional problems of their lives, when they're at their worst and their lowest, I'm going to help those people.” I'm like, “Wow! I want to help those people help other people.” I've been working with lawyers ever since.   Sharon: Why are they at the lowest? Because they're lawyers, because they went to law school?   Ronnie: No, they're helping people who are at their lowest.   Sharon: I see. I get it.   Ronnie: If you're getting a divorce, you're pretty emotionally stressed.  If you're going through a criminal case, you're usually not your happiest person at that time. What I respect about lawyers is they put a lot of training and time and willingness into helping people who are not coming to them when they're super chippy and cheery and excited. They're usually unhappy; they're usually trying to solve a big problem; they need help; they can be emotionally touchy. It's not easy to be a lawyer. You're dealing with people at the worst, but these lawyers are volunteering to do that. It's a cool career. While I couldn't be a lawyer—I wasn't destined for that—I want to help those lawyers build better lives and build better businesses for themselves so they can help more people.   Sharon: That must keep you very busy. You answered my question. I was going to ask if you had thought about law school yourself.   Ronnie: I did, but I'm one of those guys that's more of intense action than intense thought. I thought about it, and I was like, “Man, this is not my destination.” I'm a very clearcut, no B.S. guy, and the law is a little—there's a lot of negotiation. There's no clearcut “This is right. This is wrong.” It's not that simple, and I'm a simple guy in that sense. I'm like, “This is how we do it. This is what's going to work. I've tested it and I'll evolve that over time.” I'm not destined for that high level of nuance and thought that lawyers need. I thought about it, but it's not me as a person.   Sharon: That's interesting. I'll have to think about it. I like the idea about intense action. You're a person of intense action and not intense thought, and lawyers are so thoughtful and think everything through. What keeps you attracted, then? Why, after years now, have you continued to work with lawyers?   Ronnie: The biggest thing is because they're so intensely thoughtful, they're also willing to recognize that intense thought doesn't make a business. That's the cool thing about business; it inherently is this weird balance of both. You have to have to incredibly good thinking. You have to think and know what you're doing and why you're doing it, but you can't think your way to success. You also have to take a lot of action, action that you don't know if it's going to be profitable; action you don't know if it's going to work; action even when it's hard; action when you're having a bad day. It's a combination of both.    What I love about lawyers is that oftentimes they're very driven people if they went through law school. They're like, “Hey, I know I have this weakness. I know I can think well, but I don't know what I need to do to act.” They're very willing, if given appropriate guidance and coaching, to take real, major action and have success. When I work with a lawyer, I'm usually quite confident. In almost every circumstance, I can work with that lawyer and they're like, “Yes, I want to make this business work,” and I'm like, “Great. Do this, this and that. This is what we found works. If we follow these steps, we're going to make you money.” They're like, “Great, I will follow the steps,” and they do it and they execute.    If I work with a restaurant and I work with somebody who's not quite as driven as a lawyer, you can end up with a lot less successful story. The success stories I get with lawyers are incredible. I've got one woman right now, and when I met her, she was basically facing bankruptcy. Now she's growing so fast and hiring because she can barely keep up with the caseload. They're struggling to follow up with their leads. That delta, that change, is so common in the lawyer space because once given direction, they run with it because they're so driven. I love it, and I have so much energy for it.   Sharon: That's great. I'd like to know some of the lawyers you know. Don't you find resistance sometimes? Resistance like, “I know. You don't know. I'm a lawyer. I know how to do that.” Not to knock anybody, but it's like, “I know how to do whatever needs to be done, whether it's marketing or whatever.” Do you find that?   Ronnie: I think that's broadly true for most marketers in working with lawyers. I have a unique experience with lawyers as an individual because of the way I come off and the way I speak to people. The way I think and talk and approach people is very forward. It's no B.S. It's like, “Hey, this is what I think. This is why. This is going to be the outcome if you do this and the outcome if you don't.” I'm very honest and transparent.    Maybe you have seen my guarantee—I won't go into it right now—but if I don't think I can make you money, I'm not going to charge you, basically. If I don't think I can succeed for you, I'm going to tell you I can't, and I won't take you on as a client. I make it very clear to people that I'm not trying to sell you anything. Either you want the thing I do and I can make you money, or you don't want the thing I can do or I can't make you money, and we shouldn't work together. When I come to people with that approach and I'm that transparent, that no-B.S., and I have that wiliness to not take your money, and I'm not trying to scam you or sell to you regardless of your benefit, people will come to trust me a lot quicker. They're going to say, “This guy actually has integrity.”    Character and integrity building is something I care a lot about. Because I approach my business and every person I speak with like that, I usually get very little resistance, because at that point, they're like, “Hey, I actually trust this guy.” That resistance is usually coming from fundamentally they don't trust the person they're talking to. That's not usually an experience I have, because I will willingly stop working with somebody when I'm like, “I think you should focus on a different investment, because I don't think you're getting the ROI from me for whatever circumstances. I think you should go to do this.” I do that even to my own detriment, because my fundamental goal is that I want lawyers to build better businesses. Sometimes that includes me and sometimes that doesn't. I'm willing to say that regardless.   Sharon: I can see how that can engender trust and less resistance. You're in area we've worked in, but not so much as a hands-on area. It's something that really needs to be straightened out. SEO has come a long way since the first websites and I could tell people, “Do it yourself.” That can't be done anymore. What's the difference between SEO, search engine optimization, Google My Business and Google Ads? Can you explain that all?   Ronnie: I find the easiest way to explain it is to envision an actual search. Any lawyer listening, do a search for “divorce lawyer New York City.” I chose New York City because it's going to have tons of searches and a lot of competition. If you do that search, what you'll see immediately at the top is Google Ads. You're going to see the new local service ads. I should say newer; it's been out for years now. That's where you see maybe an image of a lawyer and their reviews. Under that, you'll see text ads. Those are ads that literally just have text on them. Both of these, though, are a form of Google Ads. Google Ads, they're great. A lot of people have had mixed experiences, but the great thing about Google Ads is you can pay to play, and it works if it's done right, if you're doing it with a professional who knows how to fight Google.    Here's the thing: Google Ads is designed to spend your money, not make you money. Think about who's running it. Google wants to make money. They don't really care that much about you. They just want to make money. But when you work with a professional whose goal is to make you money, like me, my goal is to say, “Hey, Google, I don't want you to take my money. I want to make sure we're making money.” Anyway, Google Ads can be really profitable if you spend this much to get that much. So, that's Google Ads, and basically it's pay to play. You pay to advertise. You get clicks. Those clicks turn into calls. Those calls turn into cases. You run the numbers. You try to make it profitable. That's Google Ads you see at the very top.    Interestingly enough, as you mentioned, a lot has changed over the last 10, 15 years in the SEO/Google world. What's right below Google Ads now—and this didn't used to be true—is Google My Business, otherwise known as the Map Pack or the Three Pack. There are a lot of different names for it. That's the next thing, where you see names and reviews and a literal map. Back about 10, 15 years ago, you saw organic results first. You would see ads, of course, but then you would see organic results, your typical text search results, and then you would see a map under that. This was a major shift that happened roughly five years ago, where Google My Business was completely allotted to being above organic results.    Nowadays, what I talk to lawyers most about is that Google My Business shows up above all of your organic results. This is where I think you should put your effort into on the organic side. Google My Business is its own standalone profile. It has a lot of ranking factors that are a little bit different than SEO. It's going to have ranking factors based on reviews, how active you are on the profile. Are you making posts? Are you uploading photos? Have you added your services? Have you added your products? Are you doing Q&As? Are you responding to your reviews? There's a lot of grunt work, which we'll talk about later, that goes into Google My Business as a platform for ranking on there.    Quick caveat there: one of the big differences from traditional SEO—when people say, “I want to be ranked one”—is on Google My Business, you can get to rank one, two or three, but you're never going to own that spot 100% of the time. It doesn't happen. Google My Business is always switching them out. There's no owning rank one 100% of the time in your market, especially in a bigger market. So, the name of the game with Google My Business, because it's so dynamic, is not just to rank one. It's the percentage of time that you own rank one, otherwise known as your market share or your share of local voice, which are just different ways of saying how often you show up in the top three. So, just remember that, people. The big thing that's changed from SEO to focusing on Google My Business is instead of owning that rank one spot and owning it permanently for years, you're talking about a percentage of time, literally, in a given day. If a thousand searches are made in one day, you're trying to have maybe 20% of that, not 100% like you would in the old days, which is traditional SEO.   Beneath is, of course—if you search “divorce lawyer New York City,” we saw the ads; we saw Google My Business. Right beneath that is your traditional SEO. I personally don't promote a lot of traditional SEO anymore. The big reason for that is that nowadays there are all these aggregators: Super Lawyers, Lawyers.com, Justia, FindLaw. These guys are spending millions and millions of dollars a year to own these. I've found that even if you could rank here—and you can with sufficient effort, but the value you get out of it, plus the chances of your ranking are so low that it's not worth the ROI. I did the tracking once. The average website tracker converts 3%. You're going to put all this effort in, and you get 300 extra people on your website. That's like 10 calls. 300 people, that could be a big number for a lot of business owners, especially for the level of SEO they can commit to, but it's only 10 calls. Making that profitable is very hard.   Regardless, that's your three fundamental separations between Google Ads that show up at the top, pay to play. Google My Business, which is where I now recommend people put the majority of effort because it's at the top. More importantly, you're not competing with Findlaw, Super Lawyers, Avvo, any of those guys on Google My Business. You're just competing with the local people in your market. It's a much less competitive market while still having all the volume of everyone in your area searching for it. Below that are organic SEO results. That covers the three.    Sharon: Let's say I'm a family lawyer and I've never done any of this. I come to you and say, “I have money to put behind it. Can you get me to the top or near the top?” Is that possible today? Do I have to redo my website with content?   Ronnie: Yes, it's absolutely possible. Here's the thing. SEO and Google My Business, they still have a relationship together. Do you have to do everything as crazy and intense as you used to have to do with SEO? People used to think with SEO, “We have to redo the website, and we've got to make millions of pages of content. We've got to do that,” and it's this whole giant affair. You don't have to do that anymore. However, your website still does affect your Google My Business because it scans your website and uses that for context of what services you offer. If you say you're an estate planning lawyer, for example, Google wants to see that you have pages for probate, pages for estate planning, pages for wills, pages for trusts, because it's going to scan your website and use that as context.    But here's the thing. This is the big changing in mindset. It's not about those pages' rankings. Those pages are never going to rank. I don't give a crud if anyone ever Googles and finds that page. That's not the goal when you're focusing on Google My Business, at least. The goal is that Google scans them to help it understand what your business does, and then it's more likely to rank your Google My Business profile higher on that Map Pack rather than your actual page.    Here's the other reason I love Google My Business. Google My Business only shows up on the searches where people have literally raised their hands and said, “I need a lawyer right now.” It doesn't show up when they're saying, “Should I get a lawyer?” or “Can I avoid getting a lawyer?” or any of these other research terms. It literally only shows up when people say, “Hey, I want to hire a lawyer right now.” So, the leads you get from it, the people who call you, they're usually very close to making a decision. You're putting effort into showing up in front of people right when they need a lawyer, which is why it can have a high conversion rate and why it can be so profitable.   But yes, you can absolutely start ranking. A lot of my clients rank within as little as 90 days. That's possible. The reason it's possible is because if you put the sufficient grunt work into the profile—grunt work being the posts, photos, Q&As, getting reviews—reviews alone are like 35% of the factor. Put that grunt work in, and even a small boost in your ranking on Google My Business can easily turn into an extra 10, 15, 20 calls a month. 10, 15, 20 calls, maybe that's three, four or five consultations. If you close one of those with an average case value of $3,000 to $5,000, you're already starting to get profitable from what you're spending on somebody like me. The ROI to time factor with Google My Business is so much better and so much faster than whatever SEO that was in the past, where it's 12 months or 24 months to float an expense, and maybe $30, 40 grand a year for years. Google My Business doesn't have that factor. You can go a lot faster.   Sharon: You still have to do a lot of SEO behind the scenes. It shows up in a different way. Tell us more about the grunt work. Do you do the reviews? Are you doing the photography? Are you prodding your clients, saying it's time to write an article or whatever?   Ronnie: Yes, so we do as much of the grunt work as we humanly can. This what I talk about the whole time. We're not selling back magic. We're not selling a magic pill that solves all your problems. What we sell is grunt work. We know if we put this work in, it pays. So, we handle all the on-page SEO. We'll go through and optimize your website fully. For anybody who wants to hear these terms, some of these will be a little technical. We're not going too far into them, but metatitles, metadescriptions, local schema, image alt text, image compression, website speedup stuff. All your basics of having a website that makes sense to Google so they know your name, your address, your phone number, what you do, we'll handle all that.    Then on the setup side of Google My Business, there's actually quite a lot. One of the things people don't realize is that five or eight years ago, Google My Business was a set-and-forget thing. You put your name, your info, your category and never thought about it again. Maybe you get a review every now and then. Nowadays, they've turned it into a quasi-social platform. I want to be clear here: it's a terrible social platform. Never think of it as a social platform. But even if you're not going to get views or likes or whatever on it, doing that activity still makes Google happy, which means you're more likely to rank higher. It's about making Google happy, not about getting profile views or image likes. In terms of setup, you can put all that basic information in: your name, address, phone number, description.   Nowadays, they've recently—and I say recently as in the last couple of years—they've added functionality where you can add literally every service you offer. Let me give you an example. When I work with a criminal lawyer, they're not just a criminal lawyer. They do drug crimes; they do manslaughter; they do criminal deportation. They do all these different subcategories. Even below that, a drug crime lawyer is not just a drug crime lawyer. It's also Xanax crime, meth crime, marijuana crime. You can break this down. For our average client, we're adding 50 to 100 individual services, breaking down literally every single thing they do. We're adding 100 words of extra context into the back of the profile, putting every single thing they do. Again, that gives Google more context of who you are and what you do, and it makes it easier for you to rank. The cool thing is when you do rank, if somebody did want a marijuana crime lawyer near me, Google literally would say, “Provides service: marijuana crime lawyer.” You're more likely to get the call because not only did you rank higher, but you showed that you're a specialist in that industry.    You can also do products. Products are basically a visual version of that. You get to do the same thing, but you put photos and you can link to a certain page on the website. It has a little more of a visual component to it, but again, it's another way of telling Google who you are and what you do. We do all of that on the setup side.   Then you have the ongoing side. On the ongoing side, again, we do all this grunt work. We write a blog post every single month. Lesson learned; I now only work with J.D. holders to write blog posts for lawyers. I will never have somebody who has not gone to law school write a post for a lawyer. No lawyer likes that. I've never had a problem with a lawyer now that I only have people who went to law school writing it. I had lots of issues before, but we've done that for years now, no problems. So, we have an actual law student, somebody who went to law school, got their J.D., write the blog posts so the lawyer doesn't have to.    Then we go further than that. We have posts on Google My Business. We'll upload photos. If we have to, we have stock photos; even stock photos are better than no photos. We do send a little automated text asking lawyers, “Hey, send me a photo if you have it. If you have a real one, I'll take it.” I make it as easy as if you just respond to a text, I'll handle uploading the photo. So, we ask for those photos or we post our own.    We're going to be uploading our own questions and answers. People don't realize this, but you can actually ask yourself a question on Google My Business and answer it. You don't have to wait for somebody to ask you a question. That's a whole new functionality. A couple of years ago, Q&As didn't even exist. Now Q&As will do this. Say I have a family lawyer. I'll say, “Hey, what's the process of divorce?” and I'll ask myself that question. Then, J.D. holders will write a 300-word response and post that there. We're adding 10 of those a month; we're adding 3,000+ characters of words to the profile proving to Google that we're an expert and know what we're doing. Again, more and more grunt work, everything you can do.    Finally, on the review side, I can't do it for you fully. People have tried completely outsourcing but your conversion rate will be terrible. If I do it for you completely, I'll get one out of every 10 people to leave a review for you, which is a waste. What I have done—and I've gotten this up to a 40% conversion rate, so four out of 10 will leave of review of you. I set up a very simple flat automation for our clients, where all they have to do is give me a name, a phone number and an email, and we'll automatically send three to six follow-ups by SMS asking them to leave a review. It'll follow up over 10 days. It's that follow-up that makes a big difference, because the first time you ask, they're never going to leave a review. You've got to ask at least two or three more times, and they'll do it on the follow-up. That gets about a 40% conversion rate. Most of our clients are getting two to five, sometimes 10 new reviews a month.   When you combine all that together, what we end up seeing is often between 20% and 30% lift month over month. By lift, I mean an increase. If they're getting 30 calls now, next month I'd see maybe 40 calls. The next month I'd like to see 50, 60 calls. The next month I'd like to see 60, 70 calls, so that at the end of it, I have a lot of clients. Within six months, they've doubled their call volume. When you're doubling your call volume, that pretty easily turns into quite a bit more revenue.   Sharon: Wow! But you're saying, though, you still have to do all the stuff we used to do. It's the stuff we're talking about, just on your website. You'd come in and say, “Let me change the tags. Let me change this.” You still have to do that, even though people aren't coming to the website directly; they're coming to the ads or Google My Business. When you add, let's say, 15 more services, is that behind the scenes? Like if they search “criminal lawyer in New York City” and then they click on that and see, “Oh, this guy does all this criminal stuff,” is it behind the scenes?   Ronnie: It's completely behind the scenes. The customer will almost never see it unless it showed up on a very specific search. Here's the thing: it's in the profile of Google My Business itself. It's not a thing anybody can click through to. It's not a thing somebody can explore or open up. Products are a little different. Products you can click through and explore, but services are explicitly a backend thing, so Google My Business knows exactly what your services are. They sometimes use it where the customer can see it says “provides” and whatever the service is. That will sometimes show up, but you can't control it. It'll sometimes show up on the search, but there's no clicking through and seeing all those services. So, mostly we do it for Google's sake.   I love that you mentioned all that old SEO stuff as still being present. The way I think about it, Google My Business was built on the foundation of SEO. It's not that they're completely disconnected, but nowadays, SEO is a supporting tool to Google My Business. I don't usually recommend SEO as a standalone campaign anymore just because of the numbers and profit. I tracked 200 campaigns and here's what I found. I tracked every call, every form fill, every everything. I found that 60% to 80% of all calls a lawyer got over 200 campaigns could be directly attributed to Google My Business. They called straight from Google My Business. They didn't go to the website at all. They just called from Google My Business without ever going to the website.   Sharon: Does Google My Business give you a separate phone number if you're paying Google for ads? Do they give you a separate phone number to track this?   Ronnie: They do have some call tracking functionality. It's not a separate number. What they do is behind the scenes. They have what is called call history in Google My Business. I don't usually recommend it, and the reason I don't recommend doing that is because, first of all, it's bad data. It'll lead you to believe you're getting worse data than you are because it can only track the people who click it to call. It can't track the people who type it in manually. Google My Business is still going to show your actual number, but when you click it, they run it through a different phone number on the back end. So, it's only tracking 60% to 70% of your calls. It's not tracking the many, many people who Google on their desktop and then call from their phone, for example.    What I do instead is set up call tracking, where we replace your office number or we import your office number and turn it into a tracked line, depending on if you have a vanity number or really old number you love. Either way, we either completely replace your office number with a new tracked line, or we'll import your current one and make it into a tracked line, and then we put that on Google My Business. Then we have perfect data because it doesn't matter how you placed the call. Whether it's clicked on or manually called, I have that data. I know how that person called and I know where they came from.    Sharon: Is everything you're describing the same on the phone, desktop, mobile device?   Ronnie: It's all the same. They would see one phone number all the way through. It doesn't matter where they come from.    Sharon: What happens if you have a vanity number? Let's say I'm a client and I say, “Oh, I have to call John. I know his number is 1-800-LAWYER.” How do you separate those?   Ronnie: Yes, if you really care about running a vanity number, I understand. Like I said, we have the option to import that. We can import that number and turn it into a call tracking, which I think is best practice regardless. If you're going to have a fancy number, at least know how many people are calling you. I think that's the useful thing to do. So, we import that number and turn that into a call track number. Then that number stays the same. Nothing changes. It's the same number. When you switch from T-Mobile to Verizon, you get to keep your number. It's the same thing. We get to keep that number; we just turned it into a tracked one. It's the same number, but you get all the benefits and now you can track all your calls.    Sharon: When you're working lawyers, what are the top three mistakes you see, or the top three tips you have? What would you say?   Ronnie: I think as it relates to broad marketing, the biggest thing is not realizing what personally works for you as an individual. What I mean by that is the biggest thing I see lawyers do as a mistake—this is all business owners—is that it's so tempting to follow the advice of everyone else who says, “This is the best way to succeed,” and they'll do it regardless of whether or not it's good for them as an individual. I'll give you an example of somebody it's not good for. Say you've got a very shy person, a very shy lawyer who doesn't enjoy meeting in person. It makes them very nervous. It makes them very sickly and unhealthy and anxious. They're having a bad day. Every time they go to a networking event, they're miserable. But every lawyer they've ever met has told them the only way they're going to succeed is if they get good at networking, so they grind their way through and force themselves to go to all these networking events. The reason I think that's a terrible idea is because business is marathon; it's not a sprint. This is general business advice separate from marketing. Business is a marathon, not a sprint. If you go do things that make you miserable all the way through, you're not going to be able to sustain. You're going to want to quit. You're going to want to give up. You're going to burn out. You're going to shut down. You're going to give up. It doesn't work. So, the biggest mistake I see lawyers make is trying to do things the way everyone else tells them to, regardless of how it feels to them.    Networking for me is super easy. I'm very outgoing, very loud. I speak. I can own a room very easily. Great. What didn't work for me was trying to force myself to run a lot of Facebook ads. I'm a very direct marketing guy. Cold email is how I do things. Meeting people in person is how I do things. Podcasting and talking, that's how I do things. But everyone I met was telling me, “Do Facebook ads. Do Facebook ads.” That just freaked me out. If I spent $3,000 in Facebook ads, I was terrified all month, like, “Oh my god, I'm wasting money.” Then I'd be miserable the whole day, all day, every day. I never would have gotten this far if I kept doing what everyone else told me to do.    The same thing is true for most lawyers. Find the marketing path. Find the way to run your business that works for you as an individual, even if everyone else tells you it's not the best way. Again, success is going to come from surviving over the long run, over the marathon, so you can find what works and find the thing that keeps building up rather than the short-term thing everyone says should work. That's the biggest mistake with lawyers. Just find the path that works for you. If you don't like making content, you don't want to be on TikTok, you don't want to network, you don't want to whatever, that's fine. There's a way to do it; I promise. You've just got to find the way that works for you. That's my number one tip there.   The second one, as it relates to Google My Business specifically, is that it's not a set-and-forget profile. I'm going to say it again. It is not a set-and-forget profile. Five years ago, you were right; it kind of was. You would set it. It wasn't even the thing that showed up first. It was secondary. Now, it's the thing that shows up first. I've tracked 200 campaigns. The majority of your leads comes from Google My Business. Think about this: all roads lead to Google My Business. Here's why. You run that billboard campaign. They'll remember your billboard. They might remember your name, and what do they do? They Google your name. What's the first thing that shows up? If you do a Google search for the business and you have a Google My Business listing, the first thing they see on the entire right side of the screen is a massive thing with everything about you, your reviews, you information. That is Google My Business. It's literally massive. It takes up the entire right side of a Google search. It's huge.    So, if you run that billboard campaign, you run that Facebook ad, you do that radio campaign, even if you get a referral, the first thing people do nowadays is they Google you and read your reviews and look at your profile. I've seen lawyers lose referral leads because they were Googling them, and they were like, “Hey, you've only got one review. I don't trust you. Your Google My Business profile looks terrible.” All roads lead to Google My Business, so what I tell people is don't set it and forget it. Put more effort into it than anybody else, whether you pay somebody or do it yourself. This is not stuff you can't do yourself; it's just a lot of grunt work. Get in there. Make the posts, add the photos, get reviews. Do the work. All roads lead to Google My Business. Don't set and forget it. Make use of it. Find everything you can do. You'll get paid for it in the end. It's grunt work that pays. That's what I tell people: it's grunt work that pays.   Which brings me to my next thing, which is that when it comes to reviews, there's a big myth. I get so many complaints about reviews. “I can't get reviews. I'm a criminal lawyer. Somebody who just had a child sex case doesn't want to leave a review. Somebody who just went through a divorce doesn't want to talk about the divorce.” First of all, you don't actually know that. There are a lot of assumptions. I know if you were going through a divorce, you wouldn't want to leave a review, but you don't know that about other people. I have met a lot of criminals who are pretty thrilled to brag about the fact that they were a criminal who got off the hook. They're very thrilled to leave that review. They're proud of it. You've got no idea what people are willing to do. Don't assume you do. More important, the reality is that reviews are so profitable. Even the referral person is going to look at your reviews. So, you've got to get those reviews, and the number myth I see is that most lawyers think they can only get reviews from paying clients, people who have succeeded and paid you. That is not true. The only requirement for a review is that you gave somebody legitimate legal value.    Let's think about that. What does that mean? I'll give you an example that blows it out of the water every time. Estate planning lawyers, every quarter they're going to host a local seminar at the nursing home, for example, and 60 people are there. Maybe they get three, four, five clients out of that session. They're thrilled. They've just made so much money. However, here's what they do next. After that seminar—they've just spent two hours with these people—the ask all 60 attendees to leave a review right then and there. They get 15 to 20 extra reviews in one day for a seminar they were already going to do and they already got five clients out of. At free consultations, you just spent 30 minutes giving legitimate legal value to somebody, even if they don't become a client. I've got clients right now who get three, four, five reviews a month just from people they did a free consultation with. They didn't even become clients, but at least they got a review out of it for that free consultation. So, there are lots of creative ways that you can get reviews. You've just got to think, “Did I provide legal value of some sort?” Friends and family count here. If you gave legitimate legal value, if somebody asked for advice or a thought or suggestion or direction and you gave legal value of some form, that's cool; ask for that review. You're safe to do it. It's worth the payout.   My final thought for people, and I'll close off here, is that I know you've probably had a bad experience with Google ads when you tried running them yourself. Don't throw the baby out with the bath water. There are a lot of lawyers who are like, “I'll never do Google ads. It's never profitable. I tried it once and I lost a lot of money,” especially after Google launched Google Express Ads. I don't know if you remember those, but Google tried it for a while. Basically, Google wants to get rid of us agencies because we are really good at not getting people to spend as much money. We're really good at getting our clients to reduce the budget with Google ads. Google wants a direct path to the client where they can work with the lawyer and the lawyer pays Google. They don't want a middleman. However, the benefit of the middleman is that when you work with an appropriate middleman, you can get it to where we're constantly telling Google, “I don't want to pay for this. I don't want to pay for that. I don't want to pay for this.” What we're doing every day and every week is finding out what's worth paying for and what actually turns into money.    I'll give you an example. If I work with a criminal lawyer, what I've found out—and we've helped clients make more money this way—is that if we just pay for DUI searches, we'll get some cases that way, but a lot of people who are in a DUI, some of them don't have the money or they aren't very socially responsible people. They're not likely to have the money or to pay out. What I found was if we go after nursing DUI or contractor DUI, suddenly the game changed. Now we were going after people who lose the entire livelihoods and licenses. A nurse loses her license for a DUI. Suddenly, those people have more money because they're nurses, and they're way more incentivized to make it work because they don't want to lose their license. I have that context where I can pay money on Google Ads to find the leads that are most likely to make you money and actually convert. When you work with a professional on Google Ads, you can make your campaign a lot more profitable than anything you've ever done on your own. So, don't throw out Google Ads. You're literally getting to pay to put yourself in front of people who say, “I need a lawyer right now.” If you work with a professional, you can make a lot of money with it. Don't throw it out. Consider it.   Sharon: You work with Google a lot. It sounds like Google would love to go to a lawyer and say, “Just buy my ads.” It doesn't matter whether it's a nurse. This is just off the cuff. What's next for Google and you? Do you feel changes coming? It seems like every time one learns what's going on, it's changed. What do you feel is changing or coming?   Ronnie: Yes, one thing I love about Google is that while it seems like it's changing a lot—which it is. It's changed more in the last five years than it's changed in the last 15. At the same time, it's kind of the index fund of marketing. What I mean by that is if you think of it as a broad hull and you don't get distracted by Google itself in terms of user behavior, it's the most ingrained thing now. It's a social/cultural thing. When you don't know something, what do you do? You Google it. You look for it. You make a search for it. It's the most basic thing. We haven't quite gotten to that with social media like Facebook. You're not so ingrained with the idea of Facebook that you go on Facebook to look for an ad to find an answer to your problem. It's not the same; it's completely different. Google has the benefit of being this culturally ingrained thing. Even though its platform is changing a lot from a user behavior standpoint, nothing's really changing, unlike Facebook where a single iOS update completely shattered Facebook ads, and now you suddenly can't make money on it. That's wild. That's very unlikely to happen on Google because it's so ingrained in culture and how people work. It has the benefit of being high intent. People only go there when they intend to find an answer or when they intend to hire somebody, unlike Facebook. They don't intend to find an ad on Facebook; they just happen to.    I bring that up because when it comes to Google and why I love it and expound on it so much, it's the index fund of marketing. It's hyper-ingrained in culture. It's not going to change very much at all in terms of the cultural side. It might evolve, but it's going to be Google. It's going to be the idea of searching for a solution. That may evolve in its format. It might be like a VR headset, where an ad shows while you're searching for something on a VR headset. But fundamentally people are going to search for answers, and you can pay or put grunt effort in to show up in front of people when they search for the answer, whatever format they take. So, in some ways it's changing; in a lot of ways it's almost not at all. For me, I'll probably be on the Google search world, because why would I not put all my effort into putting myself in front of people when they're already looking for me? That's where I want to be. It's easier that way. Fundamentally that's not changing.    Now, when it comes to actual platforms—which, to me, are on a micro scale compared to the macro we just talked about—there is some micro-stuff changing. The thing that's going to keep changing is Google's going to keep trying to find ways to get rid of agencies. I'm going to have to keep fighting. We're going to fight that as long as we can. There's going to come a day where eventually Google succeeds with that, but the agencies will probably still have a role because business owners have better things to do than manage their budgets or campaigns. There may be a human component forever, but there will probably be a point where Google succeeds enough where their ads actually perform at reaching their goals for the client. That is probably still many, many years off, because right now the reason Google Ads can't do that is because they don't know your business.    For example, right now with local service ads, which is probably the most they've ever succeeded at making it where they can go directly to the lawyer, they will run a campaign for an immigration lawyer, but they don't know that business. So, if that immigration lawyer says, “Hey, I don't do deportations and I don't do asylums,” Google has no filtering for that. You can't turn that off, so you get all immigration leads. Right now at least, there's no customization to that individual business. That's the kind of filtering I can do as the human saying, “Hey, I only want these types of cases. I don't want any of these cases.” I can put that kind of thinking into it. Google may one day fix it up, but they haven't done it yet.   What they're trying now is an improved version of all this called Performance Max. It recently came out. Basically, it's the same idea as Google Express Ads, but with the lessons from local service ads. It's like version 3, but now it goes on all of their Ads platforms. They're trying merge into one giant ad platform where you pay one budget to advertise on Google ads, display ads, YouTube ads, Gmail ads, on all their platforms all at once. Of course, in theory that sounds great, but if you just give it to the bots, it's going to spend money. It has no context of who you want to target, what types of cases turn into money. Performance Max might have a role to play. I don't expect it's going to take over the agency role anytime soon. I probably need to keep fighting them for a long time to make sure we're only spending money when it makes money. But what we're going to keep is a trend where Google tries to find some new way where we don't need an agency. They're going to underestimate and still not understand what the individual business actually needs, so we're going to keep going back and forth until one day they figure it out. I don't know how long that's going to be, but it's probably at least five, 10 years.    Sharon: You've given us a lot to think about. It's not your father's Google, I should say.   Ronnie: Yeah, it's changed a lot.   Sharon: I want to thank you so much. It's been very, very interesting. We greatly appreciate you being here.   Ronnie: Absolutely. I had a great time. Thanks for having me.  

Shownotes can be found at https://www.profitwithlaw.com/322.   We all know we need to have some form of lead generation to get clients. But with all the marketing strategies available, it's not easy to know where to start. Our advice: work smart, not hard. Know what strategy will yield the most results and work from there. Make sure your investments are worth it so your law firm can keep growing. In this episode, Ronnie Deaver from NoBull Marketing joins Moshe Amsel to explain why Google My Business is often overlooked as a marketing strategy and yet yields the most call volume. He shares how reviews are critical to getting business — but not for the reason you might expect. He also demonstrates how marketing agencies like NoBull Marketing bolster lead generation without you personally working on marketing.  If you want to know more about how to be smart with marketing and get better lead generation using Google My Business, then this episode is for you. Resources mentioned:   Looking to double your revenue? Book a free 1-1 coaching session at www.profitwithlaw.com/freecoaching. Episode 238 - Understanding the Value of PPC Marketing for Your Firm with Adam Arkfeld Connect with Ronnie: No Bull Marketing I Email (rdeaver@nobullmarketing.co)    Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan  BluShark Digital Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/   To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.   Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

A Little About Ronnie Deaver:Ronnie Deaver is the CEO of NoBull Marketing, a lawyer-exclusive marketing agency that specializes in generating leads and helping lawyers convert more potential clients into paid retainers with Google My Business, Google Ads, and Sales TrainingIn that capacity he created the first 100% guarantee in the industry, offering to pay back everything - even the advertising budget a client has spent - if he can't make it profitable. That offer quadrupled the client base of NoBull Marketing in three months and it's still going strongIn this episode of The Millionaire's Lawyer, JP and Ronnie Deaver discuss:Ronnie had called in love with Lawyers and how they seem to want to support people at a poor moment in their lifeHe noted that there was a void for lawyers advertising and gaining attraction to clienteleRonnie Deaver did the data tracking and noted that on 200 campaigns 60 - 80% of the call volume is attributed to Google My BusinessHaving Google ads is a better place to try and promote yourself because when people are on Facebook, for example, they are not there for your services - you have to convince them they are neededIf you go to Ronnie, you are hiring a professional to do the Grunt Work that you wouldn't like doing for yourself. Its notes black magic, its not complicated, but it is tedious Add in hundreds of keywords, for ex:  a drug crime lawyer is not just drug crime. It's also marijuana, meth, Xanax, and cocaine..Ronnie Deaver states that a significant and overlooked aspect of the ranking factor is the Google Reviews, they are critical.Reviews don't have to be from your direct client, it can also be anyone you gave legitimate value toAll roads eventually go to Google My Business, and people will look at that profile before deciding to make contact for even just a consultation at first Ronnie Deaver explains to JP that you need to prove to Google that their clientele and users would be happy with where they are directing their trafficRunning a business is like running a marathon, it is not a sprint. Play the long game, especially with the upcoming recession.You have to be able to run the business how you would like to run the business, you can not do it in a way that makes you miserable because then you won't end up doing it and your business will dieConnect with Ronnie DeaverWebsiteFacebookLinkedInConnect with your host, JP:TwitterInstagramFacebookWebsiteShow:LinkedInEmail:  jpmcavoy@conductlaw.comPhone:  1-833-890-8878THANK YOU TO OUR SPONSOR:Conduct LawWebsite

Episode 27 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Ronnie Deaver, the founder of NoBull Marketing.In this episode, Ronnie and podcast host Nick Werker discuss steps for getting properly setup with a Google Business Profile (formerly known as Google My Business) account, why getting reviews on Google is so vital for growing law firms, advanced strategies for making the most of your Google Business Profile and much more!About our guest:Ronnie Deaver is the CEO of NoBull Marketing, a lawyer-exclusive marketing agency that specializes in generating leads and increasing PNC to paying client close rates with Google My Business & Sales Training. In that capacity he created the first 100% guarantee in the industry, offering to pay back everything - even the advertising budget a client has spent - if he can't make it profitable. That offer quadrupled the client base of NoBull Marketing in three months and it's still going strong.Learn more about NoBull Marketing here: http://ow.ly/EFRj30slcm5 For a more in-depth breakdown of the topics covered in this episode, check out Ronnie's recent podcast discussion with lawyer Susan Guthrie: http://ow.ly/p3GC30slcKOSubscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law. Read more helpful stuff from Answering Legal here:The Lawyer's Complete Guide To 2022: http://ow.ly/Aw3Q30s9hKyA Guide To Lawyer Wellness: http://ow.ly/ZxeS30rNBny11 Best Legal Softwares: http://ow.ly/djSP30rNBnZInterested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviNGive us a call at 631-400-8000 or go to www.answeringlegal.com

My next guest is Ronnie Deaver. Ronnie is the CEO of NoBull Marketing, a lawyer-exclusive marketing agency that specializes in generating leads by utilizing the technology from Google My Business & Sales Training. Join Ronnie and I as we discuss the following three questions and more! Q1. What are the top three misconceptions attorneys have about the need for Google My Business?  BQ. What are three things an attorney can do when they get a bad review on GMB? Q2. What are three simple tricks attorneys can do to improve their GMB? Q3. What are three ways NoBull stands out from its competition? Show Notes: Where you can find Ronnie! E-Mail - rdeaver@nobullmarketing.co Website – www.NoBullmarketing.co Items discussed in this episode: BenQ EX3501R Ultrawide Curved Gaming Monitor Google Wi-Fi Mesh NetworkEvolving with the Times (Family Lawyer Edition) with guest Susan Gunther. iPhone 13 iPhone 13 Pro Max iPhone 11 – Turns out my wife has the 10 not the 11.  May be time for her to upgrade! iPhone se Podcast: Evolving with the Times (Family Lawyer Edition) with guest Susan Gunther. Verizon FIOS

You've got questions about Google, we've got answers! In this episode of the Wealthy Woman Lawyer® podcast, I welcome Ronnie Deaver, the CEO of NoBull Marketing. NoBull Marketing specializes in helping law firms generate qualified leads that convert to ideal clients. Ronnie is so confident in his proven system that he even offers a 100% guarantee. Tune in to hear the details and… Ronnie's story about how he became a Google expert and why he loves to serve lawyers and law firms The differences between SEO, Google Ad Campaigns and Google Local Service Ads The fundamentals of SEO in 2022 and why you shouldn't be investing thousands in SEO as you once might have How long it takes for Google ads to produce optimal results Why you MUST have a physical address for Google (and the lawyer we can thank for that

Ronnie Deaver is the CEO of NoBull Marketing, a lawyer-exclusive marketing agency that specializes in generating leads and increasing PNC to paying client close rates with Google My Business & Sales Training. In that capacity he created the first 100% guarantee in the industry, offering to pay back everything – even the advertising budget a client has spent – if he can't make it profitable. That offer quadrupled the client base of NoBull Marketing in three months and it's still going strong.Learn more: https://nobullmarketing.co/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-ronnie-deaver-ceo-of-nobull-marketing-lead-generation-for-lawyers

Ronnie Deaver is the CEO of NoBull Marketing, a lawyer-exclusive marketing agency that specializes in generating leads and increasing PNC to paying client close rates with Google My Business & Sales Training. In that capacity he created the first 100% guarantee in the industry, offering to pay back everything – even the advertising budget a client has spent – if he can't make it profitable. That offer quadrupled the client base of NoBull Marketing in three months and it's still going strong.Learn more: https://nobullmarketing.co/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-ronnie-deaver-ceo-of-nobull-marketing-lead-generation-for-lawyers

Susan Guthrie is back with Part Two of this special 2-Part Episode with the Founder of NoBull Marketing, Ronnie Deaver, discussing the major marketing benefits that you can achieve with Google!  In our second episode with Ronnie, he pulls back the curtain on the mysteries of Google Ads.  From why they are so effective, to what you realistically need to spend, and most importantly, what return on investment you can expect for your output.  Ronnie is so certain of the efficacy of Google Ads, that he offers a special guarantee to his clients that the campaign will be profitable in three months or it's free!  He clearly knows how to make Google work for you so be sure to listen in and get your Google on today! Check out Ronnie's video on the benefits of Google My Business and Google Ads here:  https://www.loom.com/share/ae9529a188eb4b7c9b9951569a4941d8 Get Ronnie's FREE Marketing Plan eBook here:  https://nobullmarketing.co/#ebook Contact Ronnie: Website:  www.nobullmarketing.co Email:  rdeaver@nobullmarketing.co More About This Week's Special Guest:  Ronnie Deaver and His 3 Month GUARANTEE! Ronnie Deaver, founder of NoBull Marketing specializes in helping lawyers and mediators add 5+ cases and $15,000+ in revenue every. single. month using Google My Business and Google Ads. His campaigns are guaranteed profitable in 3 months or less or it's free!"  Follow Ronnie on Social Media:  LinkedIn:  https://www.linkedin.com/in/ronniedeaver/ Facebook:   https://www.facebook.com/BSfreeMarketing LinkedIn Company:  https://www.linkedin.com/company/nobull-marketing1/ *************************************************************** About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.) Susan has been featured in and on media outlets such as CNBC, News Nation, Market Watch, Forbes, Eye on Chicago, WGN, the ABA's Just Resolutions Magazine, Thrive Global, The Nook Online among others. She is licensed to practice law in the States of California and Connecticut as well as before the Supreme Court of the United States. As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association's (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee.  Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format.  Upcoming Mosten Guthrie trainings include: Advanced Issues in Online Mediation with Susan Guthrie - January 2022 40-Hour Family & Divorce Mediation Training - February 2022 Co-Parenting Specialist Certification Training Program - February 2022 There are even opportunities to customize your own training program or consulting group with Woody and Susan! Visit www.MostenGuthrie.com to find out more. Susan's other Podcast:  Susan's divorce podcast, The Divorce and Beyond Podcast with Susan Guthrie, Esq. debuted on iTunes “Top Podcasts” List for self-help podcasts and is one of the leading divorce podcasts in the country. It was recently named as one of the Top 1.5% of Podcasts Worldwide and Ranked in the Top 3 divorce podcasts in the 2021 Year-End Round Up!  Divorce & Beyond is focused on pulling back the curtain on the mysteries of the divorce process and bringing tips and resources to help people to thrive and shine in their new future beyond divorce. Follow us on Instagram:   @susanguthrieesq @mostenguthrie Be sure to subscribe to the podcast on your favorite platform so that you don't miss an episode and if you enjoyed this episode, please give us a five star review and leave a comment telling us what you liked!  You can link to the most popular podcast platforms here:  https://learntomediateonline.com/ltmo-podcast   You can reach Susan at susan@mostenguthrie.com or susan@learntomediateonline.com  

New Year, New Practice!  As we enter 2022, many dispute resolution and legal professionals are resolving to grow their business and elevate their practice and in our Season Three opening episode we have the information that you need to get started!   In a special two-part episode, online mediation expert, Susan Guthrie is joined by Ronnie Deaver, founder of NoBull Marketing, to discuss the critical role that Google plays in marketing your practice.  In fact, Ronnie says if you do only one thing this year in marketing, make your presence on Google the focus!   This is such a big topic that we have broken it down into two parts.   Part One is focused on "Google My Business" which helps you establish your online presence and create trust in your potential clients.  Ronnie touches on everything that you need to know to make your mark, get those reviews and start moving up to the top of the search engine.   Unlike many marketing experts, Ronnie is fully transparent and tells you what it takes for you do manage your Google yourself.  He shares insider tips and bottom line numbers and insights for outsourcing this important role. Be sure to tune in on Thursday, January 6th for Part Two where the focus shifts to Google Ads - don't spend a penny on advertising until you hear this episode! Check out Ronnie's video on the benefits of Google My Business and Google Ads here:  https://www.loom.com/share/ae9529a188eb4b7c9b9951569a4941d8 Get Ronnie's FREE Marketing Plan eBook here:  https://nobullmarketing.co/#ebook Contact Ronnie: Website:  www.nobullmarketing.co Email:  rdeaver@nobullmarketing.co More About This Week's Special Guest:  Ronnie Deaver and His 3 Month GUARANTEE! Ronnie Deaver, founder of NoBull Marketing specializes in helping lawyers and mediators add 5+ cases and $15,000+ in revenue every. single. month using Google My Business and Google Ads. His campaigns are guaranteed profitable in 3 months or less or it's free!"  Follow Ronnie on Social Media:  LinkedIn:  https://www.linkedin.com/in/ronniedeaver/ Facebook:   https://www.facebook.com/BSfreeMarketing LinkedIn Company:  https://www.linkedin.com/company/nobull-marketing1/ *************************************************************** About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.) Susan has been featured in and on media outlets such as CNBC, News Nation, Market Watch, Forbes, Eye on Chicago, WGN, the ABA's Just Resolutions Magazine, Thrive Global, The Nook Online among others. She is licensed to practice law in the States of California and Connecticut as well as before the Supreme Court of the United States. As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association's (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee.  Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format.  Upcoming Mosten Guthrie trainings include: Advanced Issues in Online Mediation with Susan Guthrie - January 2022 40-Hour Family & Divorce Mediation Training - February 2022 Co-Parenting Specialist Certification Training Program - February 2022 There are even opportunities to customize your own training program or consulting group with Woody and Susan! Visit www.MostenGuthrie.com to find out more. Susan's other Podcast:  Susan's divorce podcast, The Divorce and Beyond Podcast with Susan Guthrie, Esq. debuted on iTunes “Top Podcasts” List for self-help podcasts and is one of the leading divorce podcasts in the country. It was recently named as one of the Top 1.5% of Podcasts Worldwide and Ranked in the Top 3 divorce podcasts in the 2021 Year-End Round Up!  Divorce & Beyond is focused on pulling back the curtain on the mysteries of the divorce process and bringing tips and resources to help people to thrive and shine in their new future beyond divorce. Follow us on Instagram:   @susanguthrieesq @mostenguthrie Be sure to subscribe to the podcast on your favorite platform so that you don't miss an episode and if you enjoyed this episode, please give us a five star review and leave a comment telling us what you liked!  You can link to the most popular podcast platforms here:  https://learntomediateonline.com/ltmo-podcast   You can reach Susan at susan@mostenguthrie.com or susan@learntomediateonline.com