Clipped

Send us a textOne of the biggest myths in podcasting: that you have to be everywhere to grow. Spoiler alert — you don't. Instead of burning out trying to post across every social media platform, this episode will help you understand the power of focus. In this episode, Eric makes the case for doubling down on 2-3 key platforms that actually move the needle for your podcast, based on your content format and strengths.

Send us a textSpotify just dropped a new metric: Plays. It's supposed to show how many times your episode was played—similar to YouTube views—but as of now, it's only visible inside Spotify for Podcasters, not to the public.This episode is sponsored by  Riverside.fm - With Riverside you can record high quality audio and video podcasts remotely. Use promo code CLIPPED for 20% off.In this episode, I break down:What the “Plays” metric actually tracksWhy creators are confused (and a little worried)The difference between Spotify Plays, Streams, and Apple Podcast DownloadsWhat this means for advertisers and how they buy podcast ad spaceAnd the bigger question—how do we define success with so many overlapping metrics?Right now, it's a mess. But it's also part of podcasting growing up. I'm not sure how I feel yet, but I'm watching closely—and still focused on making content I love.

Send us a textIn this episode, I take you on a step-by-step walkthrough of how I edit a podcast using Pro Tools. I'm breaking down my exact process—from importing audio into my custom template, to cutting filler, cleaning up breaths, applying effects, and delivering a polished final mix. Whether you're new to editing or just curious how it's done at a professional level, this episode gives you a behind-the-scenes look at a typical podcast editor's workflow.I'll also touch on tools like iZotope RX, Riverside.fm, and how I manage my plugin chain to get crisp, broadcast-ready audio.This episode is sponsored by  Riverside.fm - With Riverside you can record high quality audio and video podcasts remotely. Use promo code CLIPPED for 20% off.This episode is perfect for:Aspiring podcast editorsPodcasters looking to DIY their editingClients who want to understand what editing actually involvesAnyone curious about Pro Tools or my setup

Send us a textBefore you spend time and money launching your own podcast, consider this: guesting on other people's shows might actually be a more effective podcast marketing strategy. In this solo episode of CLIPPED, I'm breaking down why guesting can deliver faster and more targeted results than hosting—especially if your main goals are audience growth, brand visibility, or selling a product or service.Launching a show from scratch is no small feat. Between content creation, editing, publishing, and promotion, hosting your own podcast can turn into a full-time job. That's where podcast marketing strategy through guest appearances comes in. It allows you to tap into existing audiences, establish credibility instantly, and focus your energy on spreading your message—without the burden of managing an entire production schedule.Guesting is one of the most underutilized tactics in any effective podcast marketing strategy, yet it can deliver faster results than hosting your own show. By appearing on podcasts that already have a loyal, niche audience, you gain access to warm leads and engaged listeners who trust the host. It's a shortcut to podcast discoverability, helping you reach your ideal audience faster than if you tried to build one from the ground up.In this episode, I'll walk you through:Why hosting a show is often more time-consuming and less impactful early onHow guesting gets you in front of high-intent audiences with no upfront costsWhen guesting should be your core strategy—and when it makes sense to start your own podcast later onTactical tips on finding the right shows to pitch and getting bookedHow this fits into a broader content creation and audience growth strategyWhether you're a content creator, business owner, or part of an enterprise podcast team looking for smarter ways to grow your reach, this episode is for you.

This week at The Podcast Haven, we delve into a topic that's vital for every podcaster – picking the perfect microphone. It's a decision that can shape the sound and quality of your podcast, and we're here to guide you through it.This episode is sponsored by  Riverside.fm - With Riverside you can record high quality audio and video podcasts remotely. Use promo code CLIPPED for 20% off.The Top Ten Microphones For PodcastingShure SM58Shure SM7BRode PodcasterAudio-Technica ATR2100xHeil Sound PR 40Rode PodMicElectro-Voice RE20Shure MV7 USBRode NT-USB Mini USB Condenser MicrophoneRode ProcasterSamson Q2U As Amazon Affiliates we earn from qualifying purchases.Stay Connected with The Podcast HavenThe Podcast HavenInstagramYouTubeLinkedIn

In this episode, I'm joined by Fran and Taly Melo, co-founders of Northflow—a new project management tool built specifically for podcasters and creative teams. We get into why traditional platforms like Trello, Notion, and Slack often fall short for content teams, and how Northflow is aiming to become the central hub for podcast pre-production.This Episode Is Sponsored By Riverside.fm Record remote podcasts in 4K video Create clips automatically with Magic Clips Export transcripts instantly Use code CLIPPED at checkout to get 20% off at Riverside.fmTaly shares how her obsession with podcasts sparked the idea, and Fran talks through the product development journey, from early user interviews to beta testing with agencies. Together, they walk through how they're simplifying workflows, reducing tool overload, and making it easier for creators to actually get organized.We also talk about the challenges of building a startup while raising kids, bootstrapping a SaaS company, and how feedback from podcast professionals is shaping the product every week.What we cover:Why they built a tool just for podcastersHow Northflow simplifies messy workflowsGuest management and content planning featuresWhat sets it apart from Trello, ClickUp, and NotionTheir approach to AI and automationThe future vision: pre-production, production, and distribution under one roofTry Northflow:Northflow is free to try and currently invite-only. If you're running a podcast or agency, head to northflow.io and request access. The team is actively onboarding users and building the product in real-time based on feedback.Connect with Northflow:Website: northflow.io Instagram: @gonorthflowConnect with The Podcast Haven:HomepageLinkedInBlogYouTubeInstagram

ChatGPT's image generation has evolved from mediocre to impressively good with recent updates that transform how content creators can produce visual assets. The improvements include more accurate prompt responses, editable images through feedback, reference image uploading, and finally, reliable text rendering on images.A Word From Out Sponsor:This episode is brought to you by Riverside.fm the best platform for recording high-quality remote podcasts and videos. With 4K video, AI-powered tools like Magic Clips, and automated transcriptions, Riverside makes content creation seamless.

Creating short-form video clips for social media can be exhausting and time-consuming. Thankfully, Riverside.fm makes it easy to transform your videos into engaging clips using AI-powered tools. In this episode, Eric, founder of The Podcast Haven, walks you through exactly how to use Riverside's Magic Clips feature, streamlining your content creation workflow and saving you valuable time. Special Offer:

This week on CLIPPED, I'm refreshing one of the most popular episodes from the past year—updated with fresh insights for 2025. It's all about how to start a podcast in 2025. If you're thinking about starting a podcast this year, this is the perfect place to start. I'm sharing 12 things I wish I knew when I started, including a few new lessons I've learned recently. From prepping and planning to editing, video SEO, and finding your voice, this episode is your blueprint for launching smarter. Whether you're starting a podcast for the first time, or rebooting an old one, these tips will help you avoid the common traps and build a more sustainable show. A Word From Our Sponsor: This episode is brought to you by Riverside.fm, the best platform for recording high-quality remote podcasts and videos. With 4K video, AI-powered tools like Magic Clips, and automated transcriptions, Riverside makes content creation seamless.

There's an old saying in audio: “Shit In, Shit Out.” In other words, if your original recording sounds bad, no amount of post-production magic can completely fix it. That said, AI-powered audio tools can help improve and clean up your recordings. But which one does it best? In this episode, Eric tests Adobe Speech Enhancement and Descript Studio Sound, letting you decide which one sounds better. Whether you're a podcaster, YouTuber, or content creator, these tools can help level up your audio quality by reducing background noise, enhancing clarity, and making your voice sound more professional. By the end of this episode, you'll know how to use both tools, hear how they perform on the same piece of audio, and determine which one fits your needs best. A Word From Out Sponsor: This episode is brought to you by Riverside.fm, the best platform for recording high-quality remote podcasts and videos. With 4K video, AI-powered tools like Magic Clips, and automated transcriptions, Riverside makes content creation seamless.

Google's latest AI overviews are making it harder than ever to drive organic traffic to your website. Instead of sending users to blogs and independent creators, Google is stealing content directly from sites, repackaging it with AI, and serving it at the top of search results. Meanwhile, YouTube—the platform Google owns—is doing the opposite. YouTube is actively boosting smaller creators and making it easier for videos to reach new audiences. In this episode, Eric dives into: How Google's AI overviews are cutting independent creators out of search results. Why YouTube is pushing small creators forward while Google throttles organic reach. The paradox of Google's approach to AI and why it matters for content creators. Why now is the time to shift your focus from blogging to video content. If you rely on Google for traffic, this episode is a must-listen. A Word From Our Sponsor This podcast is sponsored by Riverside.fm—the best platform for recording high-quality remote podcasts and videos. With 4K video recording, AI-powered tools like Magic Clips and automated transcriptions, Riverside makes content creation seamless.

In this episode of CLIPPED, Eric's breaking down the ten thousand hour rule and why so many agency owners, freelancers, and online coaches struggle to find success. If you're not seeing results, it might be because you haven't put in the reps—yet. This episode dives into what the 10,000-hour rule really means, how mastery requires time and effort, and why so many people try to skip the hard work. Eric also shares his own 10,000-hour journey—from running errands at recording studios to building a podcast production company. By the end of this episode, you'll understand why cutting corners leads to failure and what you need to do to actually get good at your craft. A Word From Our Sponsor: This podcast is sponsored by Riverside.fm—my favorite platform for recording high-quality remote podcasts and videos. With 4K video recording, AI-powered tools like Magic Clips and automated transcriptions, and seamless audio syncing, Riverside makes content creation easier than ever. Try it out at Riverside.fm and enter promo code CLIPPED for 20% off. The 10,000-Hour Rule: Key Takeaways What is the 10,000-Hour Rule? Popularized by Malcolm Gladwell, this concept suggests that true mastery takes at least 10,000 hours of deliberate practice. Becoming great at something requires repetition, failure, and continuous learning. Professionals don't cut corners—they put in the work and develop real expertise. Why Are Agency Owners and Coaches Struggling? Lack of Real Skills: Many jump into business without actually mastering a craft. Selling Theory, Not Experience: Too many coaches sell courses or strategies they've never implemented themselves. Shortcut Mentality: AI tools and quick hacks can't replace the years of experience needed to develop true expertise. Eric's 10,000-Hour Journey in Audio Started interning at 17 Hertz Studios in North Hollywood—running errands, setting up mics, and learning the ropes. Worked at Paramount Recording Studios, recording, editing, and getting yelled at (a lot). Transitioned to podcasting in 2015, building The Podcast Haven from the ground up. Cold-emailed hundreds of podcasters, landed clients like Kimberly Snyder and Paychecks & Balances, and grew a sustainable business through years of hard work. How to Actually Get Good at Something Do the work before you sell the solution—learn by doing, not by theory. Master the tools of your industry—whether it's Pro Tools, Google Ads, or video editing software. Go through the struggle—get used to high-pressure situations, criticism, and iteration. Test, fail, refine, repeat—real mastery comes from constant improvement over time. Listen To Past Podcast Episodes: How To Record a Video Podcast On Your iPhone: Easily Podcast In 4K! How To Get Your Show Featured on Apple Podcasts: Follow These Tips! The Top 5 Podcast Tools For Recording, Editing, Marketing, Audience Growth, and Discoverability Connect with The Podcast Haven: Homepage LinkedIn Blog YouTube Instagram

In this episode of CLIPPED, the focus is on how to film high-quality video podcasts and YouTube videos using just an iPhone. With a powerful 4K camera right in your pocket, it's easier than ever to create professional-looking content.  This episode covers the setup, audio syncing, and the essential gear needed (which isn't much) to get started. Whether you're new to content creation or looking for a streamlined workflow, this episode is packed with practical tips for filming like a pro. This episode explains why using an iPhone is a great option for video content, thanks to its 4K recording capability and excellent picture quality. It emphasizes the benefits of using a device that's less intimidating and more user-friendly than traditional cameras.  The episode breaks down everything from choosing between the selfie camera and the rear camera to setting up the perfect shot. It also covers how to seamlessly sync high-quality audio with video using Riverside.fm. By the end, you'll know exactly how to maximize your iPhone's potential for creating stunning video podcasts and YouTube videos. A Word From Our Sponsor: This podcast is sponsored by Riverside.fm—my favorite way to record high-quality remote podcasts and videos. With great audio quality, 4K video recording, and easy editing tools, Riverside makes content creation seamless. Try it out at Riverside.fm and enter promo code CLIPPED for 20% off. How to Record a Podcast on iPhone: Key Takeaways Why Use an iPhone for Video Podcasts: Records in 4K and 1080p with excellent image quality. Easier to use and less intimidating than traditional cameras. Video Setup Tips: Use a sturdy tripod or boom arm for stability. Position the camera at eye level for a professional look. Choose the selfie camera for easy framing or the rear camera for better quality. Framing and Monitoring: Use iPhone mirrors or external monitors for improved framing when using the rear camera. Audio Syncing and Recording: Connect wireless microphones directly to the iPhone for seamless syncing. Use Riverside.fm to easily sync high-quality audio with video. Using an iPhone as a Webcam: Compatible with macOS 13+ and iOS 16+ devices. Works seamlessly with Riverside.fm for high-quality recording. Best Camera Settings: 4K at 30fps for cinematic quality. 1080p at 30fps for smaller file sizes with great resolution. Keep It Simple: Start with the gear you already own. Focus on consistency and content quality over perfection. Resources Riverside.fm – Use promo code CLIPPED for 20% off. Tripod and Boom Arm Recommendations iPhone Mirrors and External Monitors  Recommended Microphones: Rode Wireless Pro Rode Wireless Micro DGI Mic Listen To Past Podcast Episodes: How To Get Your Show Featured on Apple Podcasts: Follow These Tips! The Top 5 Podcast Tools For Recording, Editing, Marketing, Audience Growth, and Discoverability The Marketing Touchpoints Playbook: Strategies To Win Over Your Audience Connect with The Podcast Haven: Homepage LinkedIn Blog YouTube Instagram  

Want your podcast to stand out and get featured on Apple Podcasts? Getting into Apple's curated sections can skyrocket your visibility, attract new listeners, and establish credibility. But how does it actually happen? In this episode, Eric is breaking down what it takes to get Apple's attention, the key strategies you need to implement, and common mistakes to avoid. A Word From Our Sponsor: This podcast is sponsored by Riverside.fm—my favorite way to record high-quality remote podcasts and videos. With great audio quality, 4K video recording, and easy editing tools, Riverside makes content creation seamless. Try it out at Riverside.fm and enter promo code CLIPPED for 20% off. What You'll Learn in This Episode: Why being featured on Apple Podcasts can help grow your audience The essential form you must fill out to be considered for a feature Apple's 4 Key Tips for Getting Featured: Be Timely & Relevant – Connect your pitch to current events, holidays, or cultural moments Create High-Quality Content – Apple looks for well-produced, engaging, and professional audio Optimize Your Show Page – Your title, description, and artwork should be polished and compelling Drive Engagement – Consistent releases, audience interaction, and strong listener retention matter How to craft an effective pitch using these guidelines Common mistakes that hurt your chances of getting featured Why filling out the submission form accurately is a must Apple Podcasts Resources & Links:

Eric shares his latest side hustle—repurposing Amazon Influencer Program videos into a YouTube review channel. He breaks down why he started this experiment, his strategy for uploading videos quickly, and how he plans to monetize with Amazon affiliate links. Whether you're sitting on a backlog of content or looking for an easy way to generate extra income, this episode has insights on making the most of what you already have. A Word From Our Sponsor: This podcast is sponsored by Riverside.fm—my favorite way to record high-quality remote podcasts and videos. With great audio quality, 4K video recording, and easy editing tools, Riverside makes content creation seamless. Try it out at Riverside.fm and enter promo code CLIPPED for 20% off. The Process of Repurposing Amazon Influencer Videos: Eric walks through his simple, no-frills approach to launching a YouTube review channel using content he already created. With hundreds of Amazon Influencer videos sitting in his account, he's putting them to work with minimal effort. His strategy includes: Uploading videos in bulk without custom thumbnails Using AI-generated descriptions for speed and efficiency Placing Amazon affiliate links in video descriptions to earn commissions Setting up a separate Amazon affiliate account for tracking revenue Testing paid ads to accelerate channel growth Results So Far and What's Next Eric shares early results, including his subscriber count, top-performing video, and the small commissions he's already earned. He also discusses the challenges of hitting Amazon's minimum sales requirement to keep his new affiliate account active. Looking ahead, he plans to experiment with ads to see if he can grow the channel faster and turn it into a consistent revenue stream. If you're already in the Amazon Influencer Program, this episode is a must-listen for ideas on maximizing your content and making passive income. Resources:  Learn about The Amazon Influencer Program In Episode 122 of Clipped Listen To Past Podcast Episodes: The Top 5 Podcast Tools For Recording, Editing, Marketing, Audience Growth, and Discoverability The Marketing Touchpoints Playbook: Strategies To Win Over Your Audience How To Get More YouTube Views By Recording Screen Share Tutorials Connect with The Podcast Haven: Homepage LinkedIn Blog YouTube Instagram

If you're creating content, you might be making it way harder than it needs to be. The right tools can help you save time, improve quality, and grow your audience faster—without burning out. In this episode of Clipped, Eric is sharing five essential tools that will streamline your workflow and help you produce better content with less effort. Whether you're podcasting, editing, or marketing your show, these tools will level up your production and help you work smarter, not harder. What You'll Learn:

Eric dives into the concept of marketing touchpoints—what they are, why they matter, and how you can streamline your efforts to connect with your audience more effectively. With the increasing number of touchpoints required in today's content-saturated world, Eric shares actionable tips to help you grab attention, build trust, and convert leads faster. The Evolution of Marketing Touchpoints: Marketing touchpoints have evolved over time. What used to require just 7 touchpoints now often takes upwards of 20, thanks to the overwhelming flood of content in our daily lives. Reducing this number is critical for efficiently moving your audience closer to conversion.  By following these four strategies, you can streamline your touchpoint efforts: Authenticity: Stay true to your voice and purpose. People connect with genuine and transparent creators. Adding Value: Share expertise or bring joy—be it through education, entertainment, or inspiration. Social Proof: Display testimonials, awards, or accomplishments to reinforce credibility. Consistency: Maintain a steady output of content to build trust and keep your audience engaged. By implementing these strategies, you'll not only stand out in a crowded digital landscape but also connect with your audience more effectively. Listen To Past Podcast Episodes: How To Get More YouTube Views By Recording Screen Share Tutorials The Reality of Work, Opportunities, and Family: Struggling to Make Money in a Capitalist World How To Transform a Single Video Into 10 Pieces of Compelling Content For All The Platforms Connect with The Podcast Haven: Homepage LinkedIn Blog YouTube Instagram  

In this episode, Eric dives into the power of screen share videos and how they can enhance your YouTube channel, engage your audience, and make your content more impactful. If you're looking to deliver valuable, visually-rich information, screen share videos are the way to go. Eric shares practical tips for creating these videos, explains why they work so well, and highlights the tools you need to get started. Tune in to learn how to make your videos stand out and keep your audience coming back for more. What You'll Learn in This Episode: Why screen share videos are ideal for educational and how-to content. How screen sharing caters to visual learners and increases viewer engagement. Examples of content types that benefit from screen sharing: Business tutorials (accounting tools, spreadsheets, etc.) Content creation workflows (editing videos, adding B-roll, podcast editing). Design tips (photo editing in Photoshop, fixing white balance). Techniques for integrating screen share into your video production: Using a face bubble overlay for personal connection. Alternating between screen share, face bubble, and studio shots for engagement. Real-life analytics: How Eric's screen share videos outperform other formats. Why screen share videos are effective across niches, including comedy and interviews. Tips for starting your own screen share video journey. Favorite Apps To Record Screen Share Videos: QuickTime Descript Riverside.fm Listen To Past Podcast Episodes: The Reality of Work, Opportunities, and Family: Struggling to Make Money in a Capitalist World How To Transform a Single Video Into 10 Pieces of Compelling Content For All The Platforms Spotify For Creators: The Rebrand, Vertical Video Clips, Video Monetization, Big Promises, and My Honest Take Connect with The Podcast Haven: Homepage LinkedIn Blog YouTube Instagram

Eric shares a raw and unfiltered perspective on the challenges of aligning one's work with personal values, especially for those with families. Reacting to a video from a content creator guru, the host criticizes the popular narrative of turning down financial opportunities for emotional alignment and argues that many people don't have the luxury to do so.  The rant covers burnout, the pressures of hustle culture, and the reality that most people do jobs they don't entirely like just to make ends meet. While some people can afford to make decisions based on emotional fulfillment, most of us are just trying to provide for our families and get through life's daily challenges.   From addressing hustle culture to the realities of burnout, this episode is a no-BS take on what it means to grind, make ends meet, and find balance without getting lost in the noise of unrealistic expectations. Eric's tackling the pressure of constant alignment and offering a perspective rooted in practicality, resilience, and hard work. Key Takeaways: Pragmatism over Perfection: Life and work won't always align perfectly, and that's okay. Focus on getting things done, even if it's not ideal. Say Yes to Opportunities: Don't let the idea of “perfect alignment” keep you from saying yes to good opportunities, even if they're not perfect. Manage Burnout Realistically: Everyone faces burnout, but the solution isn't always walking away. Find ways to manage stress and keep moving forward. Watch Out for Gurus: Be wary of advice that overemphasizes alignment or emotional fulfillment, especially when it's tied to selling courses or coaching services. Balance is Key: Work hard, take care of yourself, and look for ways to make life a little easier, but don't get lost chasing unattainable ideals. Keep Grinding: Progress is messy, and life is chaotic, but success comes from consistent effort and learning to manage the stress along the way. Connect With The Podcast Haven: The Podcast Haven Homepage Instagram Our YouTube Listen To Our Flagship Podcast CLIPPED  

Content creation can feel overwhelming, especially when you're balancing family life and running a business. But it doesn't have to be. In this episode, Eric shares his proven strategy for repurposing a single podcast episode into multiple formats, allowing him to maximize reach while saving time. He details how he transforms his podcasts into blog posts, YouTube videos, and social media clips, explaining why this system is a must for creators in today's content-driven world. Starting with a podcast, Eric walks through his workflow, from recording both audio and video versions to leveraging AI tools like Descript and Riverside FM for transcription and clip generation. By tapping into these tools, he not only extends the life of his content but also meets his audience where they are—whether they prefer reading, watching, or listening. This streamlined process enables creators to amplify their message without constantly reinventing the wheel. 00:00 Introduction and Content Creation Overview 00:53 Balancing Family and Content Creation 01:32 Starting with a Podcast 02:38 Transcribing and Repurposing Content 05:41 Creating Blog Posts and SEO 08:16 Social Media Strategy 12:46 Studio Tour and Final Thought Connect With The Podcast Haven https://thepodcasthaven.com  

Spotify has rebranded its Spotify for Podcasters platform into the newly minted Spotify for Creators. This update, launched in November 2024, aims to provide video podcasters with more tools to grow and monetize their shows.  In this episode, Eric dives into what this rebrand means, the new features Spotify has rolled out, and whether or not anyone will actually use them.  Spotify for Creators is Spotify's attempt to shake things up in the podcast world, especially for video creators. They've added a couple of new features designed to make it easier to promote and monetize podcasts.  Sponsor Alert: This podcast is proudly sponsored by Riverside, our go-to platform for recording podcasts online. We're big fans of their AI-powered tools, including features for generating show notes, creating transcripts, and our favorite—"Magic Clips." Magic Clips uses AI to effortlessly transform your video content into shareable, short-form vertical clips. It's a game-changer for repurposing your content. Ready to give it a try? Use promo code CLIPPED at checkout to save 20%! First, there's the new video clip upload tool, which allows creators to share vertical short-form clips on Spotify itself. Second, they've introduced a monetization option for video podcasts, though the requirements and revenue split might make you pause.  While we applaud Spotify for trying to innovate, the practicality of these features raises questions—like who is really searching Spotify for video clips when platforms like Instagram and YouTube are already dominating the space? Spotify For Creators Key Features: Vertical Video Clips Upload short-form, vertical videos to promote your podcast directly on Spotify. Ideal for teasers, promos, and highlights, but let's be honest—do people really consume short-form content on Spotify? Full-Length Video Uploads: Not a new feature, but a reminder: you can upload your entire video podcast to Spotify so users can choose between audio or video. Monetization Info: Host your podcast on Spotify (no external hosting allowed). Publish at least 12 episodes. Achieve 10,000 listening hours and 2,000 unique listeners on Spotify in the past 30 days. 50/50 split between Spotify and the creator. Ads are programmatic, not host-read, and may lack customization. Spotify is making moves to push podcasting forward, especially for video creators, but with strong competition from platforms like YouTube and TikTok, it's uncertain whether these features will gain traction or truly impact the podcasting landscape. Listen To Past Podcast Episodes: Podcasting Tips For Busy Parents: How to Balance Content Creation and Family Life What Are Backlinks, Why They're Important, and How To Get Them How To Use SEO In Your Content To Rank Higher on YouTube and Google Ft. Brandon Leibowitz Our Entire Podcast Catalog Connect with The Podcast Haven: Homepage LinkedIn Blog YouTube Instagram

In this episode of CLIPPED, Eric sits down with Evan Phillips, a multifaceted audio producer, content creator, and YouTube enthusiast. Evan shares his journey from musician to podcast producer and content creator, revealing insights into his creative process, the tools he uses, and the challenges he's overcome.  We dive deep into the podcasting world, video production, and what it takes to create engaging content in today's fast-paced digital landscape. This conversation is packed with actionable advice and relatable stories. About Evan Phillips Evan Phillips is the founder of Pod Peak, where he provides top-notch podcast production services for a diverse range of established brands. Beyond podcasting, Evan has carved a niche for himself in the true crime space with his YouTube channel, Northern Crimes, which showcases True crime and mystery from Alaska, Canada & the Pacific Northwest. Over the years, Evan has worked on notable projects like Climbing Gold, a podcast hosted by famed climber Alex Honnold. His expertise spans audio engineering, video production, and storytelling, making him a go-to resource for creatives looking to elevate their content game. Sponsor Alert: This episode is brought to you by Riverside.fm—the ultimate platform for podcasters and video creators. Whether you're a seasoned pro or just starting out, Riverside takes your production to the next level with its suite of AI-powered tools. From generating detailed AI Show Notes to creating flawless AI Transcripts, Riverside streamlines your workflow and saves you hours of time. Plus, their AI-driven Short Form Clip Creator effortlessly transforms your content into vertical videos perfect for social media. Ready to work smarter, not harder? Try Riverside.fm and enter promo code CLIPPED for 20% off. Episode Highlights: Podcast Production Insights: Evan shares his workflow for producing podcasts, including his use of tools like Descript and Reaper. Social Media Challenges: Discussions on the struggles and strategies of growing an online presence on platforms like Instagram, LinkedIn, and YouTube. The Transition to Narrative Storytelling: How Evan is shifting focus to narrative-style podcasts with heavy storytelling elements. True Crime YouTube Channel Success: The rise of Northern Crimes and the work that goes into creating compelling, long-form documentary videos. Tools and Techniques: A look at CapCut, Track Club, and other tools Evan uses to streamline video and audio production. Balancing Creativity and Business: Insights into choosing the right clients and maintaining a sustainable work-life balance. Collaboration and Scaling Content Creation: Evan's approach to working with a team on large-scale projects and YouTube growth. Connect With Evan Phillips: Website YouTube Contact   Connect With The Podcast Haven Website CLIPPED YouTube Instagram Resources Mentioned In The Show: Track Club Music Library  

In this episode of Clipped, Eric explores the challenges of balancing parenting with podcasting and content creation. He shares actionable tips and strategies based on his own experiences, helping parents navigate the chaos of family life while staying consistent with their creative goals. Eric discusses time management, setting boundaries, and even how to reframe guilt into motivation for building something impactful. Sponsor Alert: Riverside sponsors this podcast. With Riverside you can create show notes, transcripts and sharable vertical video clips of your show with the click of a button. - https://riverside.fm Enter promo code CLIPPED for 20% any individual plan. Listeners will also learn how Eric involves his kids in the creative process, creating a unique opportunity for bonding and inspiration. Whether you're juggling nap times or late-night recordings, this episode is packed with insights to help you make it all work. What You'll Learn: How Eric balances family life with podcasting goals His time management strategies for parents The importance of having a dedicated creative workspace How Eric reframes guilt to focus on creating for his family's future Why involving kids in the creative process can be a game-changer Follow & Engage: Follow Clipped on your favorite podcast platform. Share your thoughts in the Spotify Q&A section or leave a review!

In this episode of Clipped, Eric dives deep into the world of backlinks. Building on last week's conversation with SEO expert Brandon Lebowitz, Eric unpacks the essentials of backlinks and their significance in boosting your content's visibility online.  Podcast Sponsor: Riverside.fm – Get AI-powered show notes, transcripts, and video clips. Use promo code CLIPPED at checkout for 20% off. Episode Takeaways: What is a backlink? – A simple explanation of how backlinks work as endorsements for your site. Why are backlinks important? – Insights into how backlinks improve search engine rankings and drive traffic. How to get more backlinks – Practical tips like being a guest on podcasts, creating shareable content, and reaching out for link exchanges. Eric also shares why diversifying your content into audio, video, and written formats is crucial for creating an ecosystem that resonates with all types of audiences. If you're looking to strengthen your SEO game, this episode is packed with actionable advice to get started. What You'll Learn in This Episode: Why backlinks act as a "vote of confidence" for Google and other search engines. The difference between high-value backlinks from big brands (like Nike) versus smaller sites. How backlinks directly impact your site's traffic and ranking potential. Simple strategies to secure more backlinks: guest podcast appearances, shareable content, and link exchanges. The importance of repurposing content to create a diverse ecosystem for broader reach. Connect with Eric: Homepage LinkedIn Blog YouTube Instagram

In this episode, Eric speaks with Brandon Lebowitz, founder of SEO Optimizers. Brandon has been optimizing websites since 2007, and his expertise spans across ranking on Google, building YouTube presence, understanding keywords, and more.  They discuss how SEO has changed over the years, the impact of AI on search engine optimization, and the strategic value of content.  Brandon shares practical tips to help you maximize visibility, including methods for keyword research, understanding alt text for images, and building authority through backlinks.  He even touches on how file names for images, videos, and audio files can make a difference in rankings.  Tune in for actionable insights into boosting your website's search performance and expanding your digital reach. Key Takeaways: What is SEO? SEO (Search Engine Optimization) is the process of ranking websites on search engines like Google to attract free traffic, avoiding the need for paid ads. While Google is the primary platform, SEO tactics can apply to other search engines and platforms like Amazon, Yelp, and YouTube. The Importance of Keyword Research Keywords are terms people type into search engines to find information. Brandon emphasizes using long-tail keywords (phrases with two or more words) because they typically attract users with a higher intent to purchase or engage. Using free tools like Google Keyword Planner helps to identify high-traffic keywords and tailor content accordingly. File Names and Alt Text To optimize multimedia files for search engines, Brandon advises using descriptive, keyword-rich file names for images, videos, and audio files before uploading them. For images, adding relevant alt text (alternative text) enhances accessibility and searchability. SEO for YouTube With YouTube's integration into Google's ecosystem, optimizing YouTube videos is vital. Brandon recommends adding keywords to the video title, description, tags, and file name before uploading. Embedding YouTube videos on websites can boost views and is often more effective than linking. Adapting to AI in SEO AI tools like ChatGPT have transformed content creation and search behaviors, but Brandon highlights that Google prioritizes accuracy. While AI can help generate ideas, it's essential to ensure information is accurate and beneficial for users to align with Google's helpful content guidelines. Understanding Google's E-E-A-T Guidelines Experience, Expertise, Authority, and Trust (E-E-A-T) are factors Google values for ranking. Websites, especially in fields like health or finance, should demonstrate these qualities through backlinks and authoritative content to build credibility. Social Media and Search Behavior Shifts Although some users are searching on platforms like Instagram and TikTok, Google remains the top choice for businesses like SEO. However, Brandon mentions that businesses should focus on the platforms where their audience is active and adjust accordingly. Actionable Tips: Conduct Thorough Keyword Research: Use tools like Google Keyword Planner to identify high-traffic keywords, including variations in singular and plural forms. Optimize File Names and Alt Text: Name your image, video, and audio files with clear, relevant keywords. Use alt text for images to improve accessibility and help Google understand your content. Embed YouTube Videos: Embedding YouTube videos on your website, instead of just linking, boosts engagement and helps rank your videos better on YouTube. Test Content Formats: Experiment with different content formats (short-form, medium-form, long-form) on YouTube to see what resonates with your audience. Leverage AI Responsibly: Use AI tools for idea generation, but ensure content accuracy. Google's helpful content update rewards genuine, accurate information. Adhere to E-E-A-T Standards: Focus on building expertise, authority, and trust with quality backlinks and authoritative content. You can find more about Brandon's SEO strategies on his website, where he's offering a free SEO analysis and additional resources. Special Offer for Listeners: Brandon is providing a free website analysis for SEO insights. Head over to SEO Optimizers - Free SEO Gift to access this exclusive offer and other valuable SEO resources.

In this episode of CLIPPED, host Eric reveals a sneak peek of his latest tool, designed to simplify the often-tedious process of finding an available podcast name. Eric introduces listeners to the Podcast Name Availability Search Tool, which checks the availability of podcast names across Apple, Spotify, YouTube, and even URLs, all in one spot. Listen in for a special preview and learn how to use this tool and give feedback before its broader launch. Sponsor Shoutout: Riverside.fm Record, edit, create clips, and more with Riverside. Use promo code CLIPPED for 20% off any individual plan. Podcast Name Availability Search Tool: Created to help content creators check if their desired podcast name is available across key platforms in one simple search. Aims to solve the hassle of manually checking Apple, Spotify, YouTube, and URLs. Available on ThePodcastHaven.com right on the homepage. How the Tool Works: Type in your desired podcast name, and the tool will show if it's available on Apple, Spotify, YouTube, and as a URL. If your chosen name is taken, it suggests alternative options. Users get three free searches; continued use requires a subscription to Eric's email list. Seeking Listener Feedback: Eric invites listeners to be among the first to test the tool and provide feedback on functionality, ease of use, and any bugs or improvements. Email feedback to Eric at eric@thepodcasthaven.com. Future Plans: Eric plans to add Instagram, TikTok, and other social platform name checks to make it a comprehensive tool. A larger promotional launch is expected once the tool is fully polished. Connect with Eric: Email: eric@thepodcasthaven.com Website: ThePodcastHaven.com Call to Action: Check out the Podcast Name Availability Search Tool, give it a try, and share your feedback! Thank you for tuning in to CLIPPED! Until next time, keep listening, keep engaging, and keep creating. Remember to follow and subscribe for more episodes and tips on crushing your content goals.  

Eric delves into the world of email newsletter providers and shares why he made the switch from Mailchimp to Beehive. If you're a creator, podcaster, business owner, or YouTuber looking to grow and monetize your content, this episode is packed with valuable insights just for you. Eric discusses the critical importance of owning an email list as a direct pipeline to your audience, bypassing the limitations of social media algorithms. He shares his personal journey with Mailchimp, the challenges he faced in growing his subscriber base, and how Beehive's unique features like the Boost program and Ads Marketplace have revitalized his newsletter strategy.  Whether you're just starting out or looking to enhance your current email marketing efforts, this episode offers practical tips on leveraging tools designed specifically for creators. Episode Highlights: The necessity of an email newsletter for creators to build a direct relationship with their audience. Limitations of social media algorithms and how email newsletters can overcome them. Eric's experience with Mailchimp and the reasons it wasn't meeting his needs. Introduction to Beehive's Boost feature and how it aids in growing your subscriber list through strategic partnerships. Monetizing your newsletter with Beehive's Ads Marketplace and the potential revenue streams it opens up. The motivational impact of initial earnings and how it can fuel your growth strategy. Actionable tips for starting and growing your own email newsletter for sustained audience engagement. Sponsor This podcast is sponsored by Riverside.fm, our favorite place to record online interviews. https://www.riverside.fm/?utm_campaign=campaign_4&utm_medium=affiliate&utm_source=rewardful&via=thepodcasthaven Use promo code CLIPPED at checkout to get 20% off! Resources Beehive: https://beehiiv.com Digital Creator Podcast by Dylan: https://podcast.dylanschmidt.com/?fathom=PodcastClick Don't forget to follow to Clipped for more tips, resources, and insights to help you crush your online content goals. Keep listening, keep engaging, and keep creating! About CLIPPED: CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content. At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, we're bringing our passion for podcasting to life, offering a deep dive into the art and science of creating impactful audio content. From practical tips on production and storytelling to innovative strategies for growth and monetization, every episode of CLIPPED is designed to help you succeed. Listen To Past Episodes: How Jeff Umbro Built a Podcast Agency: The Journey Behind The Success of Podglomerate Hookergate Co-Creator Guy Kelly on Winning iHeartRadio's Podcast Competition and Creating a True Crime Hit Unleash Your Creative Freedom: Content Strategies That Break the Mold Connect With The Podcast Haven: The Podcast Haven Homepage  The Podcast Haven Blog YouTube Instagram

Welcome back to "Clipped," the podcast where your host Eric shares invaluable podcast production tips, resources, industry insights, and all the knowledge you need to make your podcasting journey smoother. In this episode, Eric delves into the exciting realm of AI and its transformative role in processing podcast audio. Join Eric as he explores how AI-powered tools can elevate your audio quality from mediocre to professional studio standards. He discusses his personal philosophy on speech enhancement via AI, offering a balanced view of its advantages and potential pitfalls. Whether you're a novice podcaster or a seasoned pro, this episode provides practical tips to help you harness AI effectively without over-relying on it. In This Episode, You'll Learn: Understanding AI Speech Enhancement Tools: How tools like Descript Studio Sound and Adobe Speech Enhancement can transform your audio quality. Pros of Using AI in Audio Processing: Discover how AI can save time, improve consistency, and lower the barrier to entry for podcasters without extensive audio engineering knowledge. Cons and Risks of Overprocessing: Learn about the dangers of over-reliance on AI, including unnatural sound quality and audio glitches. Striking the Right Balance: Tips on how to use AI as a helpful tool without letting it become a crutch, including recommended settings to avoid overprocessing. Practical Advice for Beginners and Pros: Whether you're new to AI or looking to refine your approach, get actionable insights tailored to your experience level. Eric's Personal Insights and Experiences: Hear real-world examples and lessons learned from Eric's own journey with AI in audio production. Call to Action for Experimentation: Encouragement to try out AI tools yourself, starting conservatively and adjusting to suit your unique needs. Tune in to discover how AI can be a game-changer in your podcast production workflow when used thoughtfully and effectively. Don't forget to visit thepodcasthaven.com for more resources, tips, and over a hundred articles covering everything from equipment recommendations to audience growth strategies.

In this show, Eric engages in a detailed conversation with Jeff Umbro, the founder of Podglomerate, exploring Jeff's journey from aspiring writer to successful podcast agency owner. Eric highlights Jeff's New Hampshire roots, his unexpected path into entrepreneurship, and the serendipitous beginnings of Podglomerate. Sponsor Alert: This episode of Clipped is proudly sponsored by Riverside.fm, the leading platform for recording studio-quality podcasts and video content right from your browser. If you want to try Riverside for the first time, enter promo code CLIPPED to get 20% off. Throughout the discussion, Jeff shares his passion for podcasts, detailing how his business model evolved over time and offering insights into different strategies for podcast production and promotion. Key topics covered include Jeff's experience with original content creation, Podglomerate's wide-ranging services—spanning production, marketing, and monetization—and how he approaches collaborations with clients. Jeff emphasizes the significance of setting realistic podcasting goals, discussing both paid and organic marketing strategies. He wraps up by offering practical advice on podcast marketing tailored to various client goals, and reflects on the challenges and rewards of running a media company. Episode Breakdown: 00:00 Introduction and Casual Setup 00:37 Guest Background and Early Career 04:01 Journey into Podcasting 07:12 Starting Podglomerate 11:12 Business Model Evolution 14:18 Clientele and Marketing Insights 18:46 Podcast Perspectives: A New Venture 19:12 Reflecting on Past Podcasting Experiences 20:10 The Evolution of Podcasting 23:24 Original Content vs. Client Shows 28:40 Marketing Strategies for Podcasts 32:49 The Importance of Realistic Goals 38:15 Final Thoughts and Contact Information Connect With Podglomerate: Podglomerate Website Podglomerate LinkedIn Podglomerate Instagram Podglomerate YouTube Connect With Jeff Umbro: Jeff's LinkedIn About CLIPPED: CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content. At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, we're bringing our passion for podcasting to life, offering a deep dive into the art and science of creating impactful audio content. From practical tips on production and storytelling to innovative strategies for growth and monetization, every episode of CLIPPED is designed to help you succeed. Connect With The Podcast Haven: The Podcast Haven Homepage  The Podcast Haven Blog YouTube Instagram

In this episode, Eric discusses the recent changes to the Amazon Influencer Program, highlighting the increase in carousel slots from six to twenty and the introduction of status levels (bronze, silver, gold, and platinum) based on performance metrics.  He explains how points are earned through sales and link clicks, and details the benefits associated with each status level, encouraging creators to enhance their content to improve their chances of being featured. Sponsor Alert: This episode of Clipped is proudly sponsored by Riverside.fm, the leading platform for recording studio-quality podcasts and video content right from your browser. If you want to try Riverside for the first time, enter promo code CLIPPED to get 20% off. Amazon Influencer Program 2024 Takeaways: The Amazon Influencer Program has introduced significant changes. There are now 20 carousel slots available for videos. Status levels include bronze, silver, gold, and platinum. Points are earned through shipped revenue and link clicks. $100 in shipped revenue equals one point. 1,000 link clicks equal one point. Status is maintained for the current and following quarter. Each status level offers unique benefits and perks. Gold status provides promo codes for followers. Platinum status includes exclusive gift boxes and events. About CLIPPED: CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content. At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, we're bringing our passion for podcasting to life, offering a deep dive into the art and science of creating impactful audio content. From practical tips on production and storytelling to innovative strategies for growth and monetization, every episode of CLIPPED is designed to help you succeed. Listen To Past Episodes: Unleash Your Creative Freedom: Content Strategies That Break The Mold Inside Podcast Movement 2024: Networking, Parties, and Industry Insights – Featuring Jay Yow, Producer of The James Altucher Show Podcast Movement 2024 Day 2: Grow The Show, Audio Sigma, Pod Launch HQ, Story on Media, Podcast Marketing, and B&H Connect With The Podcast Haven: The Podcast Haven Homepage  The Podcast Haven Blog YouTube Instagram  

In this episode of Clipped, host Eric is joined by Guy Kelly, an accomplished graphic designer and the creative force behind the eye-catching cover art of the award-winning podcast "Hooker Gate."  They delve into the critical role that cover art and thumbnails play in attracting listeners and how exceptional design contributed to "Hooker Gate" winning the iHeartRadio "Next Great Podcast" competition.  Guy shares his journey from studying graphic design in college to making a significant impact in the publishing industry, and how his background influences his approach to designing for the digital landscape. What You'll Learn: The Crucial Role of Cover Art and Thumbnails: Understand why visual elements are vital for attracting and retaining podcast listeners. Leveraging Graphic Design Skills: Learn how Guy's expertise in graphic design enhances podcast branding and listener engagement. Creating Compelling Visuals: Discover practical tips for designing cover art that effectively conveys your podcast's message and stands out in a crowded market. Balancing Aesthetics and Functionality: Explore the intersection of beauty and usability in design to create impactful visuals. Insights into the Design Process: Gain behind-the-scenes knowledge of the podcast production process and the integral role of design. Key Topics Discussed: Guy Kelly's transition from music to graphic design and his passion for creating physical products. The impact of professionally designed cover art on podcast success and listener attraction. Common trends and pitfalls in podcast cover art, including overused design elements. The importance of a cohesive branding strategy across all podcast elements. Debunking myths about the necessity of including faces on cover art. Strategies for podcasters to improve their visual branding, even without a design background. Quotes from the Episode: "The thumbnail is so important. The title is really important. Those two things are the most important for getting people to click on your podcast." – Guy Kelly "I found that the part of my brain that perfected working on complex projects was the same I used in putting together the podcast." – Guy Kelly "There's a lot more complex stuff you can do to communicate something without having a face on it." – Guy Kelly Connect With Guy: Guy Kelly's Website: guykelly.com Guy's LinkedIn:  linkedin.com/in/guy-kelly-30379814b Connect With CLIPPED: The Podcast Haven Homepage Instagram Our YouTube TikTok Listen To CLIPPED on Apple Podcasts Listen To CLIPPED on Spotify

In this episode, Eric chats with Guy Kelly, co-creator of the hit true crime podcast "Hookergate." They dive deep into Guy's journey from his Kentucky roots to becoming a graphic designer, musician, and successful podcast creator. They reminisce about their shared love of music and discuss Guy's background in bands, his transition to podcasting, and the creative process behind "Hookergate." Guy tells the audience how winning the Next Great Podcast Competition led to the creation of "Hookergate," an acclaimed true crime podcast produced with iHeart. He reveals the challenges and triumphs of producing a true crime podcast, including developing a unique sound design and navigating the intricacies of working with a major network. Sponsor: This episode of Clipped is proudly sponsored by Riverside.fm, the leading platform for recording studio-quality podcasts and video content right from your browser. If you want to try Riverside for the first time, enter promo code CLIPPED to get 20% off. Eric is diving into why you should be prioritizing YouTube as a platform for your podcast. With features like YouTube Music and a dedicated podcast playlist, YouTube is creating new opportunities for growth and discoverability. But it's not just about uploading your episodes; there are specific steps to make sure your podcast shows up in the right places, and Eric is covering all that and more. Episode Highlights: Eric welcomes Guy Kelly to the show and discusses their meeting at Podcast Movement in Los Angeles and Washington, D.C. Guy shares his Kentucky roots, love for music, and journey to becoming a musician. The transition from early piano lessons to discovering Nirvana, Green Day, and developing a passion for rock music. Touring with local bands and the evolution from playing small gigs to larger stages. The origins of "Hookergate"—how a chance discovery of old newspaper clippings inspired a new podcast idea. Entering and winning the iHeart Next Great Podcast competition with a 60-second trailer. Behind-the-scenes of creating "Hookergate": from research and concept to producing a compelling true crime podcast. Insights into the remote collaboration process, tools used for production, and the importance of music and sound design. Discussing the role of graphic design in podcast marketing and how Guy's background shaped the show's visual identity. Navigating the business side of podcasting, working with iHeart, managing creative control, and understanding the ownership model. What's next for Guy Kelly? A sneak peek into future projects and upcoming plans for "Hookergate." Connect with Guy Kelly: Website: https://guykelly.com LinkedIn: https://www.linkedin.com/in/guy-kelly-30379814b/ Subscribe & Review: If you enjoyed this episode, be sure to subscribe to CLIPPED and leave a review. Your feedback helps us create the best content for you! About CLIPPED: CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content. At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, we're bringing our passion for podcasting to life, offering a deep dive into the art and science of creating impactful audio content. From practical tips on production and storytelling to innovative strategies for growth and monetization, every episode of CLIPPED is designed to help you succeed.  

Today, Eric is breaking down the rise of podcasting on YouTube, a platform that's quickly becoming essential for podcast growth. With YouTube investing heavily in its podcasting ecosystem, it's more crucial than ever to consider adding a video component to your show. Sponsor: This episode of Clipped is proudly sponsored by Riverside.fm, the leading platform for recording studio-quality podcasts and video content right from your browser. If you want to try Riverside for the first time, enter promo code CLIPPED to get 20% off. Eric is diving into why you should be prioritizing YouTube as a platform for your podcast. With features like YouTube Music and a dedicated podcast playlist, YouTube is creating new opportunities for growth and discoverability. But it's not just about uploading your episodes; there are specific steps to make sure your podcast shows up in the right places, and Eric is covering all that and more. Episode Highlights: YouTube's Growing Podcast Community: Eric explains why YouTube is becoming a hub for both podcasters and listeners, and what this means for you. How to Get Your Podcast on YouTube Music: Eric walks you through a step-by-step guide to setting up your podcast so it appears in YouTube Music's dedicated podcast section. The Importance of YouTube Music: Eric discusses how YouTube is leaning heavily on YouTube Music as its primary podcasting platform and why this could be a game-changer for your show. Audio vs. Video: Eric lays out the benefits of incorporating video into your podcast strategy and the potential growth opportunities you might be missing if you stick to audio-only. Discoverability on YouTube: Eric shares how YouTube's algorithm can help your podcast reach a new audience and the best practices you need to follow for maximum visibility. Monetization Opportunities on YouTube: Eric dives into the different ways you can monetize your podcast on YouTube, including ad revenue, memberships, and more. Engagement Strategies: Eric offers tips on how to use YouTube's unique features—like live chats, comments, and polls—to foster a more interactive community. Real-Life Success Stories: Eric shares examples of podcasters who have successfully integrated YouTube into their strategy and the positive impact it had on their growth. About CLIPPED: CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content. At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, we're bringing our passion for podcasting to life, offering a deep dive into the art and science of creating impactful audio content. From practical tips on production and storytelling to innovative strategies for growth and monetization, every episode of CLIPPED is designed to help you succeed.

Ready to unleash your creative freedom and break the mold with content that truly inspires you? In this episode of CLIPPED, we're diving deep into content strategies that defy the typical rules and go beyond just playing by the numbers. Forget focusing solely on data and target audiences—let's explore how to create content that's authentic, aligned with your passions, and breaks through the noise! We'll cover: Why breaking away from traditional strategies can elevate your creative journey. How to balance business goals with your creative freedom. Drawing inspiration from iconic music legends and standout brands like Manscaped and Happy Dad. If you're feeling the urge to create differently and bring more authenticity to your work, this episode is a must-listen. Whether you're a podcaster, content creator, or someone looking to infuse more originality into your projects, join us as we explore how to craft content that aligns with what truly drives you. Need help launching your podcast? Visit The Podcast Haven and fill out our contact form to discuss your vision and strategy. Let's chat about how we can help you crush your content goals! About CLIPPED: CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content. At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, we're bringing our passion for podcasting to life, offering a deep dive into the art and science of creating impactful audio content. From practical tips on production and storytelling to innovative strategies for growth and monetization, every episode of CLIPPED is designed to help you succeed.

Podcast Movement, the largest annual conference dedicated to the podcasting industry, brings together podcasters, industry professionals, and vendors from around the world. This year, the event took place in Washington, D.C., and featured an exciting lineup of panels, workshops, and networking opportunities. I attended alongside my guest, Jay Yow, a seasoned audio engineer with over 16 years of experience in the industry. Jay is the producer of the James Altucher Show and has worked with renowned names like Benedict Cumberbatch, Mike Myers, and Dashboard Confessional. In addition to his podcasting work, Jay's background spans both the music and podcast industries, showcasing his versatility and expertise in audio production. Together, we navigated Podcast Movement, exploring everything the event had to offer. CLIPPED Sponsor: This episode of Clipped is sponsored by Riverside.fm, the leading platform for high-quality remote podcast recording. With features like AI-powered video clips, show notes, and transcripts, Riverside makes it easy to create professional content. Use promo code CLIPPED at checkout to get 20% off your subscription at Riverside.fm In this episode, we dive into the purpose of Podcast Movement and share some of the highlights and key takeaways. We recount some of the fantastic people we met, like Arielle from Descript, Guy Kelly from "Hookergate," and the crew from B&H, among others. We also discuss the exciting Topgolf party hosted by iHeartRadio, our experiences meeting and networking with vendors, and the insights gained from attending the panels. From the gear we checked out to the people we connected with, this episode captures the essence of what makes Podcast Movement a must-attend event for anyone in the podcasting space. Podcast Movement Highlights: Networking with Industry Pros: Meeting key players like Arielle from Descript, Guy Kelly, the creator of "Hookergate," and reps from B&H and Vox Media. Live Podcast Recording: Participating in a live podcast with B&H, highlighting the Mevo Camera by Logitech and Shure microphones. Topgolf Party by iHeartRadio: Sharing laughs and swings at the iHeartRadio Topgolf party—Jay's first time swinging a golf club! Vendor Connections: Engaging with industry vendors such as Mopod, Descript, and Shure, building valuable relationships for future collaborations. Highlighting Kids Podcasts: Discovering the niche world of kids' podcasting through shows like "Culture Kids" by Kristen. New Tech on Display: Exploring new gear and products like the Mevo Camera and Shure microphones, perfect for podcasters and content creators. Learning the Ropes: Discussing panels and workshops about podcast growth, marketing, and production techniques. Meeting Podcast Celebrities: Rubbing shoulders with notable names in the podcasting world, including the team from SiriusXM and Spotify. Behind the Scenes with Vox Media: Jay's insightful chat about tech and engineering with Miles from Vox Media. The Good, the Bad, and the Ugly: Reflecting on the highs and lows of the event, including the pricey logistics and some cringy sales pitches. Resources: Jay's previous episode on CLIPPED Listen To Past Episodes: Podcast Movement 2024: Day 1 Takeaways and Must-Know Industry Leaders Apple Podcast Chart Secrets: How to Rank, Grow Your Podcast, Gain Followers, and Get More Downloads The Podcast Host's Colin Gray on SEO, Affiliate Marketing, Audience Growth and Digital Products Connect With The Podcast Haven: The Podcast Haven Homepage  The Podcast Haven Blog YouTube Instagram  

In this episode, Eric highlights some of his favorite people on Day 2 of Podcast Movement 2024.  Key Podcast Service Providers to Check Out: Seth Silvers - Story on Media and Aquisition.com  Kevin Chemidlin - Grow The Show Jeremy Enns - Podcast Marketing Academy Courtney Elmer - Pod Launch HQ Audio Sigma: Incredible sounding audio interfaces for podcasters - https://audiosigma.com/ Connect with Clipped The Podcast Haven Homepage  Read The Blog YouTube Instagram  

In this episode, Eric is reporting from his hotel room at Podcast Movement 2024. You'll hear about Day 1 of the event, including the setting, the people, the vendors, and the rad connections he's made so far. Eric thinks these people can help you with your podcast production and growth, so he's introducing them to you below. CLIPPED Sponsor: This podcast is sponsored by Riverside.fm - Enter promo code CLIPPED at checkout for 20% off. Check Out These Podcast Industry Heavy Hitters: Jay Yow - Great if you need podcast production help. Podchaser - Sign up and enter your podcast credits. Perfect for your resume. Jeremy Enns - Offers podcasting marketing courses and a dope email newsletter called “Scrappy Podcasting” with tons of podcast marketing info. Tink Media - Ideal if you're ready to hire a podcast growth and PR agency. That's it for Day 1 of Podcast Movement. Stay tuned for a special episode drop tomorrow highlighting Day 2. Resources: The Podcast Haven's Article on Podchaser Connect with Clipped The Podcast Haven Homepage  Read The Blog YouTube Instagram

This episode covers the Apple Podcast charts and their impact. Eric breaks down what the charts are, how to find them, and the key to getting on them—rapidly gaining new followers. He also shares his experience with being on the charts and the resulting growth in his show, highlighting how chart placement can open doors to new opportunities and further growth. Episode Sponsor: We're sponsored by Riverside.fm, our favorite platform for high-quality remote podcast recording, now with powerful AI tools that enhance your audio and video. Riverside's AI will take your recordings and effortlessly cut them into video clips for social media, write your show notes, and generate transcripts—all at the click of a button. Whether you're hosting interviews, co-hosted shows, or live streaming, Riverside.fm has you covered. Give it a try and enter promo code CLIPPED at checkout for 20% off any individual plan. Episode Takeaways: How to Access Apple Podcast Charts: You can find the Apple Podcast charts on both mobile and desktop by navigating to the "Top Charts" section and selecting your preferred category. What Happens After Charting: Achieving a spot on the Apple Podcast charts can lead to increased visibility, more downloads, and higher engagement. However, the impact varies; some shows experience significant growth, while others may see more modest results. Personal Experience with Charting: Eric shared that his show saw a substantial spike in downloads when it ranked on the charts, with a significant increase in followers and overall engagement. Sustainability of Growth: While the initial spike in downloads from charting may taper off, the boost in followers can help maintain a higher baseline of downloads for future episodes. Importance of Social Proof: Charting can serve as valuable social proof, making your show more appealing to potential sponsors and new listeners. Long-Term Benefits: Even after falling off the charts, the followers gained during the peak can continue to support the show's growth and engagement. Strategy Beyond Podcasting: Expanding into SEO and writing content related to your podcast episodes can help drive more traffic to your website and increase podcast discoverability. Listen To Past Episodes: Grow Your Podcast Audience with Spotify Comments Mike Wiston CEO of MowPod: Building Communities, Podcast Growth, Leadership and Crushing It As a Dad – Part 1 Mike Wiston CEO of MowPod: Building Communities, Podcast Growth, Leadership and Crushing It As a Dad – Part 2 Connect With The Podcast Haven: The Podcast Haven Homepage  Read The Blog YouTube Instagram

Colin Gray, founder of The Podcast Host, discusses his journey in podcasting and its evolution in the UK and Europe. He emphasizes the importance of integrating written content with audio for podcast growth and the impact of Google updates on website traffic. Genuine, helpful, and human-created content is crucial for standing out in search engine rankings. Colin shares his early experiences with affiliate marketing and the slow growth of his blog, underscoring the importance of hard work and long-term commitment. He highlights the significance of technical SEO and keyword research in blog posts, mentioning tools like SEMrush and Ahrefs to monitor traffic and keyword trends. Listening to the audience and using their questions and problems as content ideas is essential. Building an email list is also crucial for audience engagement and staying connected with listeners. Additionally, Colin talks about the development of Alitu, a podcast editing and hosting tool, and future plans for expanding the Creator Toolbox brand. He discusses the role of sponsored content and the shift towards building a business around a podcast rather than relying solely on sponsorships. Sponsor: This podcast is sponsored by Riverside.fm, our favorite place to record online interviews. For 20% off new users can enter promo code CLIPPED at checkout. Episode Takeaways: Podcasting has evolved significantly in the UK and Europe, with more companies and influencers entering the space. Written content alongside audio is crucial for podcast growth, enhancing search engine rankings and providing a comprehensive listener experience. Google updates have impacted website traffic, but creating genuine, helpful, and human-created content can mitigate these effects. Affiliate marketing can be valuable for podcasters, though it requires time and effort to yield significant results. Success in podcasting demands patience, hard work, and long-term commitment. Technical SEO and keyword research are vital for improving blog post rankings and attracting organic traffic. Listening to the audience and addressing their questions and problems can generate valuable content ideas. Building an email list is essential for audience engagement and maintaining connections with listeners. Alitu simplifies podcast creation through editing and hosting tools. The Creator Toolbox brand is expanding to offer resources and guidance for content creators. Sponsored content can be a viable revenue stream, but building a business around a podcast provides more reliability and scalability. Connect With Colin Gray: LinkedIn Website Connect With Eric Montgomery: LinkedIn Website

This week, Eric's continuing his conversation with Mike Wiston, CEO and Founder of mowpod. Mike delves into the intricacies of podcast monetization, networking, entrepreneurship, and balancing family life while running a successful online business. This Weeks Sponsor: Riverside.fm - Enter promo code CLIPPED at checkout to get 20% off any individual plan. Riverside is the best place to record audio and video podcasts online. Key Topics Discussed In This Episode: Podcasting as a Business: Mike emphasizes the importance of understanding the business side of podcasting and not just focusing on content creation. Learn how to secure sponsorships, even with a small audience. Growth and Networking: Eric and Mike talk about the necessity of networking and how the podcasting community is similar to the punk rock scene in terms of collaboration and support. Monetization Strategies: Dive into why traditional CPM advertising may not be sufficient and how sponsorships can be a more lucrative avenue for podcasters. The Role of Video in Podcasting: Explore the debate between audio-only vs. video podcasts and what might work best depending on the goals and content type. Short-form Video Content: A discussion on the value of short-form video clips for awareness and branding versus their effectiveness in driving podcast downloads. Balancing Work and Family: Mike shares his personal philosophy on prioritizing family while managing a business and staying organized. Connect with Mike Wiston: Mike Wiston Try Mowpod Equipment Used in This Video: Shure MV7 Sony MD7506 Headphones On-Air Sign Phillip Hue Go Favorite Podcast Microphones: Shure SM58 Shure SM7B Rode Podcaster Audio-Technica ATR2100x Heil Sound PR 40 Rode PodMic Electro-Voice RE20 Shure MV7 USB Rode NT-USB Mini USB Microphone Rode Procaster Samson Q2U As an Amazon Affiliate, I earn from qualifying purchases. Connect with Us: Clipped on Apple Podcasts Clipped on Spotify The Podcast Haven Website

Mike Wiston, CEO of MowPod, shares his journey from being a self-proclaimed 'total mess up' to becoming a successful entrepreneur. He discusses the importance of understanding every aspect of a business and the value of hands-on experience. Mike highlights the role of AI in podcast audience growth and the necessity of a strong organic growth strategy before implementing paid strategies. He emphasizes the power of Facebook groups for building a community, his love for live events, and the significance of conversation and relationships in business. Mike and Eric delve into the importance of building relationships and having conversations in networking and entrepreneurship. They stress the value of understanding others, connecting with them, and approaching conversations without expectations. They also discuss podcasting, covering the role of video in podcasting and the importance of having a clear goal and strategy for monetization. They underscore the significance of testing, staying organized, and seeking support from others in the entrepreneurial journey. Additionally, they mention the podcasting scene in Japan and the challenges of monetization in the Asian market. Takeaways: Understanding every aspect of a business is crucial for effective leadership. A strong organic growth strategy is essential before implementing paid strategies. Facebook groups can be a powerful tool for building a community and driving engagement. Live events provide opportunities for networking and building relationships. Conversation and relationships play a vital role in business success. Building relationships and having conversations are crucial in networking and entrepreneurship. Understanding others and connecting with them is more important than pushing your own product or agenda. Having a clear goal and strategy for monetization is essential in podcasting. Testing, staying organized, and seeking support from others are key to success in entrepreneurship. The podcasting scene in Japan faces challenges in monetization. Listen To Past Episodes: Stop Stressing Over Brand Identity!  The Top 5 Reasons LinkedIn Can Skyrocket The Organic Discoverability of Your Content The Advantage of Being an Older Content Creator Connect With The Podcast Haven: The Podcast Haven Homepage  Read The Blog YouTube Instagram

In this episode, Eric  introduces a new feature from Spotify that allows users to comment directly on podcast episodes through the Spotify mobile app. He shares insights on this update and discusses its potential to enhance listener engagement and foster community.  Podcast Sponsor: To get 20% any individual Riverside.fm plan, enter promo code CLIPPED for 20% off. Episode Takeaways: Spotify's New Commenting Feature**: Learn how to leave comments on podcast episodes using the Spotify mobile app and the benefits it brings to both listeners and podcast hosts. Engagement and Community Building**: Eric discusses the impact of the new commenting feature on audience engagement and community building within the podcasting space. How to Access Comments as a Host**: Instructions for podcast hosts on how to view and manage comments through Spotify for Podcasters. Additional Resources and Episodes: Episode on Spotify for Podcasters: Dive deeper into using Spotify for Podcasters to track analytics and other features.  Episode on Spotify's Polls and Q&As: Explore the interactive features that Spotify has previously introduced to aid podcasters.  

In this episode, Eric gets into the concept of “brand identity”. As content creators, we often hear about the importance of defining our brand, but what does that really mean? What You'll Learn: The basics of brand identity and why it matters. The reality for new content creators and how to embrace evolution within your brand. Why you shouldn't stress too much about your brand identity at the beginning. Insights on letting your brand develop naturally over time. Sponsor: Riverside.fm Take your podcast to the next level with Riverside's new AI features! Create video clips for your podcast in seconds using their magic clips feature. Enjoy improved remote recording, better syncing, enhanced transcripts, and a host of other AI-driven tools.  Use promo code CLIPPED for 20% off at Riverside.fm. Key Takeaways: Don't pigeonhole yourself early on with a rigid brand identity. Your brand will evolve as you gain more experience and insights. Focus on creating content that resonates with you and your audience. Think of your brand like a band's music—it can evolve while staying true to its core. Connect with Us: For more tips and resources on podcasting, visit The Podcast Haven. Have questions or need advice?  Fill out the contact form on the website, and I'll get back to you.  Also! Check out our blog for articles on equipment, growth, marketing strategies, and more.  

In this week's show, Eric shares five compelling reasons why LinkedIn should be a key part of your content strategy. Learn how to leverage LinkedIn to boost your organic reach, network with professionals, and grow your brand.  Why LinkedIn? Well, for starters, LinkedIn's organic discoverability is exceptional, making it one of the best platforms to get your content seen without the limitations of the restrictive algorithms on the “other platforms”. So, whether you're a podcaster, YouTuber, or blogger, these tips will help you take advantage of LinkedIn's unique features to become a better content creator. Tune in to discover how LinkedIn can enhance your content strategy! We're Sponsored By Riverside.fm: Check out their new Conversation Studio for enhanced transcription, improved online recording, better syncing, and more. Head over to Riverside.fm and use promo code CLIPPED for 20% off.  Top 5 Reasons to Be on LinkedIn as a Content Creator: Organic Reach: LinkedIn's algorithm favors meaningful engagement, allowing your content to reach more people quickly without the need for paid ads. This organic visibility is a cost-effective way to grow your audience. Low Barrier to Entry: Writing content for LinkedIn is straightforward and doesn't require fancy graphics or video editing skills. You can easily share your thoughts and expertise through written posts. Establish Authority: Consistently posting valuable content helps you build a reputation as an expert in your field. LinkedIn's professional audience is likely to resonate with your insights, boosting your credibility. Networking Opportunities: LinkedIn is ideal for building professional connections. Engage with other professionals in your industry, participate in discussions, and potentially invite new contacts to your podcast or collaborations. Sales and Prospecting: LinkedIn is a powerful platform for sales and lead generation. Share case studies, post offers, and reach out directly to potential clients in a professional context, increasing the chances of converting connections into customers. Eric's LinkedIn: https://www.linkedin.com/in/eric-montgomery-69344a39/ Until next time, keep listening, keep engaging, and keep creating.  

In this episode, Eric explores a topic that will resonate with "elder millennials" and those over 40 who are making waves in content creation. If you're part of this age group and feel overshadowed by the younger generation's viral successes, this episode is made for you! What You'll Learn: The Advantage of Experience: Discover how your life experiences can enrich your content, making it more relatable and authentic. Perspective on Fame & Metrics: Understand why a mature outlook can lead to more genuine and enjoyable content creation. Stability Equals Creative Freedom: Learn how financial and personal stability can set the stage for stress-free creativity. Creating for Fulfillment, Not Fame: Shift your focus from vanity metrics to personal satisfaction in your creative journey. Tapping Into a Growing Demographic: Uncover the potential of reaching and resonating with an audience that shares your life experiences. Sponsored by Riverside: For a superior recording experience, check out Riverside's latest updates. Use promo code CLIPPED for 20% off at riverside.fm. Engage with Us: We'd love to hear your thoughts on today's topic or any questions you have about content creation. Reach out to us on Instagram at @thePodcastHaven. Follow for More Insights: Stay tuned for more tips and insights on making your mark in the content creation world. Whether you're just starting or looking to redefine your approach, we're here to help you succeed.  

This week, Eric dives into the key strategies he's using to supercharge his brand growth. Even with the exciting anticipation of welcoming his second baby girl, Eric ensures that he shares valuable insights on how to boost your personal brand. Sponsor Shoutout: We're sponsored by Riverside.fm our favorite place to record 4k video directly from our web browser. If you're new to Riverside, enter promo code CLIPPED for 20% off. -  In this episode, he breaks down five powerful tactics, including leveraging his podcast, utilizing paid growth strategies, maximizing video content, and more. Tune in to discover actionable tips that can help elevate your content creation game and expand your brand's reach. Episode Highlights: Podcast as the Core of Brand Growth: The podcast is the centerpiece of Eric's brand, distributed across major platforms like Apple and Spotify. Solo episodes and guest highlights focus on podcast tools, strategies, and industry insights. Paid Growth Strategy with Overcast: Overcast allows for targeted advertising, displaying your podcast to relevant audiences. Eric's ad campaign on Overcast resulted in 36 new subscribers from over 1,000 clicks. Promoting Specific Episodes with mowPod: mowPod offers a similar service to Overcast but focuses on promoting individual podcast episodes. This strategy is effective for boosting visibility of high-performing or overlooked episodes. Video Content Strategy: In addition to podcast videos, Eric creates content reviewing audio products and offering content creation tips. Videos are posted on YouTube with a focus on catchy titles, hashtags, and chapters to improve searchability. Social Media Engagement: Eric uses Instagram for video clips generated through Riverside's AI magic clips feature. LinkedIn is a major platform for Eric, where he shares written content, engages with other creators, and builds his follower base. Growing the Blog: The blog on PodcastHaven.com is a major growth channel, attracting 4,000-6,000 visits per month. Eric utilizes SEO tools like hrefs to find high-traffic, low-competition keywords to drive blog traffic. The blog includes affiliate links to monetize the content. By implementing these strategies, Eric is hitting multiple channels—audio, video, written content, and social media—to reach a wider audience and grow his personal brand. Whether you're a content creator or looking to build your brand, these tips can help you engage with your audience effectively across different platforms. Resources Mentioned: Overcast.fm mowPod Riverside.fm ahrefs

1. Lack of Integrated Business Model Simply relying on ads isn't enough. Your podcast should be part of a larger business ecosystem. Promote your services or agency through your podcast. Without this, seeing significant returns will be tough. 2. Insufficient SEO Knowledge Ranking on Google is harder due to AI and frequent updates. Google favors relevant, useful content. Your podcast and website need to meet EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) criteria. Without these, your visibility will be limited. 3. Difficulty in Building an Entertainment Podcast Entertainment podcasts are hard to grow without an existing following. Competing with established talents is tough. Offering educational or informative content can help build a loyal audience. The entertainment market is saturated with high-quality options. 4. Necessity of Solo Episodes Solo episodes help establish your authority and influence. Showcase your expertise and address your audience's concerns. Relying only on interviews can dilute your brand. If you're uncomfortable with solo content, reconsider podcasting. 5. Overreliance on Ad Revenue Ad revenue requires a massive number of downloads. Only the top 10% of podcasts achieve significant ad revenue. New podcasters need additional revenue streams like products or services. Creating a sustainable business model is crucial. These are the key reasons to reconsider starting a podcast in 2024. Address these challenges with a solid strategy and podcasting can still be rewarding. Keep creating, keep engaging. Until next time! Listen To Past Episodes: My Results Buying Podcast Downloads From mowPod: Part 2 Boost Your Podcast Downloads With mowPod: A Guide To Paid Promotion How To Use SEO To Rank Higher In Apple Podcasts Search Rankings Connect With The Podcast Haven: The Podcast Haven Homepage  Read The Blog YouTube Instagram LinkedIn

In this episode of Clipped, host Eric continues his review of mowpod, an online podcast marketing agency. He shares his experience of boosting a specific episode of his podcast to gain more downloads.    Eric breaks down the results, including impressions, plays, and certified IAB downloads. He discusses the effectiveness of the campaign, the types of devices used by listeners, and the geographical distribution of the downloads.   Eric also reflects on the importance of podcast retention and the challenges of translating boosted downloads into long-term followers.   Sponsor: Riverside.fm - https://www.riverside.fm Enter Promo Code CLIPPED for 20% off.   00:00 Introduction and Recap 00:56 mowPod Campaign Overview 01:59 Campaign Results and Analysis 03:55 Reflections and Next Steps 06:47 Final Thoughts and Contact Info   Resources: Listen To Part 1 - Boost Your Podcast Downloads with MowPod: A Guide to Paid Promotion mowPod Listen To Past Episodes: How To Use SEO To Rank Higher In Apple Podcasts Search Rankings Immersive Audio Podcasts: How To Bring Your Story To Life With Immersive Audio Landscapes Understanding Podcast CPM Rates: Why You Won't Make Money From Ads and How To Monetize Instead Connect With The Podcast Haven: The Podcast Haven Homepage  Read The Blog YouTube Instagram LinkedIn

Poddy People! Welcome back. In this episode of CLIPPED, Eric dives into how to boost downloads for podcast episodes using mowPod. Regardless of where you are on your podcast journey, understanding the benefits of a paid strategy for podcast growth is essential. Join Eric as he shares his experience with mowPod and how it can help you get more downloads for your episodes.  Sponsor Alert: For high fidelity audio and 4K video recording, visit Riverside.fm and use promo code CLIPPED for 20% off your first purchase. What Is mowPod? mowPod is a service designed to increase the visibility and downloads of your podcast episodes. With mowPod, you can pay to “boost” specific episodes, potentially increasing your audience and reaching new listeners.  Eric discusses his personal experience with mowPod, including the process of setting up a campaign, the costs involved, and the results he's expecting. He also discusses the retention rates and engagement metrics reported by mowPod, providing a comprehensive overview of what to expect when using their services. How mowPod Works Users can create an account, enter their podcast's RSS feed, select an episode to promote, and set a budget starting at $100. mowPod guarantees a certain number of downloads based on the budget.  The platform creates and places ads across various websites to target the right audience. Users can monitor their campaign progress through the mowPod dashboard. For more details, visit MoPod Boost.  

In this episode of CLIPPED, Eric explores strategies to enhance your podcast's visibility within Apple Podcast Search. Learn why search rankings matter, the basics of podcast SEO, how Apple Podcast Search works, and debunk some common myths. Get actionable insights to optimize your show and attract more listeners. Key Takeaways: Why Apple Podcast Search Rankings Matter Understand the Impact: Higher search rankings can lead to increased visibility and more organic listeners. Action Step: Focus on optimizing your podcast's metadata and seo basics to improve rankings. Podcast SEO Basics What is Podcast SEO? Like website SEO, podcast SEO involves optimizing your show to appear higher in search results. Action Steps: Name Your Podcast Wisely: Ensure your podcast name includes relevant keywords. E.g., "Eco Travel Adventure" versus "Clipped." Episode Titles: Use search-friendly titles like "How to Improve My Golf Swing" or "Sustainable Tourism in Costa Rica." Show Description: Write a detailed description that includes keywords related to your podcast's theme. E.g., "This show explores the world of vintage guitar collecting, offering insights from expert collectors." How Search Works Apple's Criteria: Apple uses three main factors: Metadata, Popularity, and User Behavior. Action Steps: Optimize Metadata: Ensure your show title, description, author name, category, and language are accurate and keyword-rich. Increase Popularity: Promote your podcast through email lists, guest appearances on other podcasts, and targeted advertising to drive traffic to Apple Podcasts. Engage Users: Encourage followers to play and follow your podcast directly from search results to boost engagement metrics. Link to Apple's Documentation: Apple Podcast Search Explained Debunking Myths About Apple Podcast Search Ratings and Reviews: Contrary to popular belief, ratings and reviews do not impact search rankings. Episode Consumption Rate: The percentage of an episode listened to by users does not affect your podcast's search ranking. Resources Mentioned: Apple Podcast Connect: Connect with Apple Podcasts Actionable Tips: Revise Podcast and Episode Titles: Ensure they include relevant keywords for better search visibility. Optimize Show Descriptions: Incorporate specific terms that potential listeners might search for. Drive Traffic to Apple Podcasts: Use your existing audience and various promotional strategies to increase your podcast's popularity. Implementing these strategies can significantly improve your podcast's search visibility on Apple Podcasts. By optimizing your metadata, increasing popularity, and understanding user behavior, you can attract more listeners and grow your show. 

Today, Eric is dropping knowledge on a critical topic for any podcaster, the reality of making money through ads. He also gets into why trying to monetize through ads is TOUGH unless you have a huge show. Regardless, understanding ad-based monetization is important, especially if your show is still growing its audience.  Sponsor Shout Out:  This episode is sponsored by Riverside. Riverside brings 4K video recording and high quality audio recording to your web browser. It's simple to use and produces excellent results. If you're a new customer, use promo code CLIPPED at checkout for 20% any individual plan. Libsyn CPM Calculator: https://advertising.libsyn.com/podcast-cpm-calculator What is a CPM? When listening to this episode it's important to understand the concept of CPM—Cost Per Mille, or cost per thousand downloads. This metric is essential as it determines the amount you earn from ads per 1,000 episode downloads within 30 days. While host-read ads generally fetch a CPM between $15 and $25, programmatic ads typically offer less, under $10.  Eric navigates through some real calculations to illustrate potential earnings based on your show's downloads and discusses the implications of dropping ads into your show if you only have a few hundred listeners. He also uncovers alternative monetization strategies that could be more lucrative than ads. Key Takeaways: Understanding CPM: CPM stands for Cost Per Mille, indicating the revenue per 1,000 downloads. Knowing this helps gauge potential ad earnings. Calculations for Different Download Scenarios: 1,000 downloads: At a $20 CPM, you earn $20. 2,000 downloads: At a $20 CPM, this doubles your earnings to $40. 200 downloads: With the same CPM, the earnings drop to just $4. Host-Read vs. Programmatic Ads: Host-read ads generally offer higher CPMs than programmatic ads, which are automated and may not align perfectly with your audience. Alternative Monetization: If ad revenues are low, consider selling your own products or services directly to your audience for potentially higher returns. The Best Way To Monetize Your Podcast One of the best approaches is selling your own products and services directly to your listeners. This could include anything from coaching services related to your podcast's theme to online courses and workshops. By advertising these on your podcast, you directly control the content and keep all the revenue, bypassing any middlemen.  Additionally, creating exclusive content for platforms like Patreon, offering Q&A sessions, or hosting meet-and-greets can significantly enhance listener engagement and open up new revenue streams.  These methods not only provide financial benefits but also strengthen your connection with your audience, positioning you as an authority in your niche.