PRGN Presents: News & Views from the Public Relations Global Network

Natacha Clarac shares her insights about how artificial intelligence is reshaping the landscape of public affairs and lobbying, highlighting both its potential benefits and the ethical responsibilities that come with its use. She emphasizes that while AI can streamline processes and enhance data analysis, a human touch remains crucial for crafting authentic and impactful messages. Natacha encourages us to consider how AI can be harnessed responsibly to improve democratic engagement and communication effectiveness. She also talks about the importance of transparency and educating audiences about misinformation. Key Takeaways Artificial Intelligence is reshaping public affairs strategies, impacting how messages are crafted and communicated. The responsibility of public affairs and PR professionals is to use AI ethically to combat misinformation and enhance democratic processes. Engaging with policymakers and crafting messages requires emotional intelligence that AI cannot replicate. AI can help in data collection and analysis, making workflows more efficient, but it doesn't replace strategic human insights. Transparency about AI usage is crucial to maintain trust and authenticity. (Full disclosure: we use an AI tool to generate these episode notes!) The future of public affairs and lobbying will heavily involve AI, but it will demand a balance between technology and human creativity. About the Guest Natacha Clarac is Managing Director & Partner of Athenora Consulting, a leading independent European public affairs firm based in Brussels, and also president of PRGN. She has been a lobbyist for more than 20 years, advocating for clients to contribute to the shaping of public policies through 360 lobbying campaigns. She co-wrote The Golden Rules of Lobbying with Stéphane Desselas and contributed to various collective books about lobbying. Natacha truly believe that lobbying is an essential part of the democratic process and that it must be done with ethics and transparency. About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our co-host and executive producer is Adrian McIntyre with Speed of Story, a B2B communications firm in Phoenix. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast...

"It takes 20 years to build a reputation and one tweet to destroy it." Aaron Blank joins us to discuss the crucial importance of crisis communications and the proactive measures businesses should take to prepare for potential crises. Aaron explains how companies can effectively manage their reputations when unexpected situations arise, emphasizing that having a solid crisis plan is not just a good idea—it's essential. He talks about the value of transparency and responsiveness during a crisis, urging leaders to avoid the dreaded "no comment" response, which can harm relationships and reputations. He highlights the need for thorough planning, scenario mapping, and ongoing communication with stakeholders in a crisis situation. Ultimately, he stresses that investing time and resources into crisis management can safeguard a company's reputation, making it a vital part of any business strategy.Key Takeaways Public relations professionals emphasize the need for crisis communication planning well before a crisis occurs, as it is crucial for effective management. Crisis communications require understanding the landscape, including local and global events that could impact a business and its stakeholders. Companies should prepare for crises by maintaining a responsive communication strategy and avoiding the use of 'no comment' as a response. Establishing a crisis management communications team and defining roles is essential for efficient crisis response and recovery processes. The importance of internal communications during a crisis cannot be overstated; keeping the in-house team informed is vital for cohesive management. Crisis preparedness involves scenario planning, message development, and regular training to ensure teams are ready to act swiftly when needed. About the Guest Aaron Blank is President and CEO of Fearey. He leads the firm's crisis and issues management work, ensuring the team has the resources and expertise to navigate complex challenges. With more than 23 years of experience, Aaron has managed high-stakes situations across the U.S., from reputational crises following crane accidents and workplace safety issues to data breaches, M&A transactions, and food recalls. He has advised CEOs, government leaders, police chiefs, and mayors during critical moments, including officer-involved shootings and legal disputes affecting both private and public sectors. About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our co-host and executive producer is Adrian McIntyre with Speed of Story, a B2B communications firm in Phoenix....

Bradly Howland, CEO of Alkemi Collective, joins us to talk about accountability and transparency in the PR industry. He discusses the challenges of ownership within agencies and client relationships, emphasizing the impact of generational shifts on workplace culture. Bradly highlights efforts to professionalize PR in South Africa, addressing both agency and client accountability through industry standards and potential regulatory frameworks. This episode provides key insights into fostering ethical, transparent, and accountable practices in PR, which will enhance collaboration between agencies and clients. Additional Resources There's a growing need for accountability and transparency within the PR industry, both towards clients and internally within agencies. Generational differences impact how responsibility and accountability are perceived. PR agencies must establish mutual accountability and clear expectations with their clients. Professionalizing the PR industry in South Africa is a crucial step towards setting industry-wide accountability standards. Embracing mistakes as learning opportunities rather than failures can transform agency culture and create better outcomes. About the Guest Bradly Howland is CEO of Alkemi Collective, an integrated marketing agency with offices in Cape Town and Johannesburg. With over 20 years of experience in strategic marketing communications across various sectors in South Africa, Bradly specialises in developing multi-channel campaigns that drive brand awareness and deliver measurable business results. Having worked with leading marketing and PR agencies, Bradly has honed skills in strategy planning, marketing communications, public relations, brand and reputation management, project management, and content development. Bradly, who is also the President Elect of the Public Relations Institute of Southern Africa (PRISA) contributes to the organisation's strategic vision, supports industry growth, and plays a key role in the PRISM Awards Committee, which celebrates excellence in the field. Bradly is dedicated to shaping the future of PR and communications in South Africa, focusing on innovation, ethics, and strategic impact.About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our co-host and executive producer is Adrian McIntyre with Speed of Story, a B2B communications firm in Phoenix. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday....

Tammy Zollner, Senior Director of Corporate Communications at RPM International, shares her journey of transforming internal communications and fostering a culture of engagement and understanding among a diverse workforce, especially during the Covid-19 pandemic. She outlines the process of centralizing RPM's communications, transitioning from a company where many weren't even aware of the parent organization, to one with a connected culture. Tammy emphasizes the importance of understanding the audience and tailoring communications to ensure the workforce is informed and aligned with the company's overarching goals. She shares strategies her team has implemented, including leveraging AI tools to ensure effective communication among thousands of associates worldwide. About the Guest Tammy Zollner is senior director – corporate communications of RPM International Inc. She oversees internal and external communications, including employee communications, corporate branding, media relations, and social media. Tammy leads a team of communications professionals who create content that enhances RPM's reputation and strengthens relationships with key stakeholders. She has been with the company for over two decades in various operational and management roles. RPM owns subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services. Among its leading brands are Rust-Oleum, DAP and Zinsser. The company is publicly traded on the New York Stock Exchange, ranked on the Fortune 500 and employs 17,200 individuals worldwide.Brad Kostka is president of Roopco, a strategic marketing and PR agency for B2B companies seeking to amplify their communications. The firm specializes in crafting and disseminating compelling content that drives measurable business impact. For nearly three decades, Brad has provided strategic communication counsel to organizations ranging from local startups to global, publicly traded corporations.About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our co-host and executive producer is Adrian McIntyre with Speed of Story, a B2B communications firm in Phoenix. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app,

The Internet today is flooded with low-quality content, so it's critical to produce targeted, impactful writing that can cut through the noise.In this episode, Ann Smith talks about the evolution of thought leadership content and the importance of crafting genuine, strategic narratives. She explains that simply churning out words isn't enough. The focus should be on impactful, well-researched pieces that that resonate with audiences in 2025, Ann also discusses the role of AI in content generation, highlighting both its potential benefits and the inherent risks of losing the human touch. Overall, she stresses the need for a thoughtful approach to content strategy, ensuring that it aligns with organizational goals while engaging target audiences effectively.Key Takeaways Thought leadership is a critical strategy that goes beyond simple content creation and requires careful planning and execution. Thought leadership should be strategically integrated into communications campaigns, encompassing varied content types such as white papers, long-form articles, and social media. Creating content should focus on quality over quantity, especially in an environment flooded with mediocre writing. AI has a role in content curation and trend analysis, but human input is essential for creating authentic, nuanced, and personalized content. About the Guest Ann Smith is founder and president of A.wordsmith, a boutique Portland-based firm specializing in writing services, public relations, branding and communications strategy. She is passionate about a lot of things, including her family, live country music and 49ers football. At work this energy centers on building strong partnerships with her clients, connecting them with their target audiences and delivering exceptional results. With more than two decades worth of strategic communications experience Ann has worked in both agency and corporate settings, providing a broad range of support to clients. Prior to founding A.wordsmith, Ann worked at PR agencies Weber Shandwick Worldwide and Standing Partnership—managing accounts for large global companies—and served as an internal marketing manager for an international consultancy. Yet it wasn't until starting A.wordsmith that she realized her true passion in collaborating with successful growing businesses and serving as an extension of their team. Ann holds a bachelor's degree in journalism with an emphasis in public relations from the University of Oregon. She has served on the board of directors for Opal Creek Ancient Forest Center, Portland's iconic Hollywood Theatre, Girls on the Run of Portland Metro, Willowbrook Arts Camp, Business for Culture & the Arts and Abilities at Work. In addition to PRGN, Ann is an active member of Public Relations Society of America's Counselors Academy and PDX Leadership Assembly. She founded and hosted the podcast "All Shine, No Flash®" and "Shine On!" a group of talented, fierce and fun women in Portland. She is a graduate of the Portland Business Alliance's Leadership Portland program and the author of the first and second editions of the book "100 Things to Do in Portland Before You Die." About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community...

Experiential marketing has gained significant recognition over the past decade, becoming essential for brand engagement. Real-life experiences create emotional connections and community, which are often more impactful than traditional advertising methods.Bryan Duffy explores the evolution of experiential marketing from a "below-the-line" activity to a crucial component in marketing strategies. He discusses the immense value experiential marketing adds through consumer engagement, emotional connection, and shareability of content. Bryan explains that effective experiential marketing requires a strategic approach that combines creativity, consumer insights, and logistical expertise. Bill Southard expands on the collaborative nature of creating engaging experiences, emphasizing the synthesis of PR, digital, and experiential tactics for consumer-driven campaigns.Key Takeaways Experiential marketing, once considered a secondary marketing tool, has evolved to be a vital element in integrated marketing strategies, offering significant ROI and reach. PR firms are increasingly collaborating with experiential marketing agencies to create seamless consumer engagement strategies that deliver tangible results. Live events create community and emotional connections that digital marketing simply can't replicate, enhancing brand loyalty. The proliferation of mobile technology has enhanced the value of experiential marketing by enabling immediate content sharing and amplifying campaign reach.Experiential events can take place as part of larger activities or as bespoke experiences, each providing unique opportunities for consumer interaction and brand promotion. The value of experiential marketing lies in its shareability, allowing brands to reach millions beyond just event attendees. About the Guests Bill Southard is founder and CEO of Southard Communications, a firm he founded in 1994. Under his leadership, Southard Communications has shown significant growth across a number of market segments. Headquartered in New York City, the firm has executed successful public relations, digital marketing and communications and social media campaigns for a wide range of B2B and B2C companies, for several of which the agency has been recognized with industry awards. Southard has four decades of experience in the public relations industry. Prior to founding his current firm, he was executive vice president/general manager of Dorf & Stanton Communications, an agency that was sold in 1989 to Shandwick. The agency has worked on a number of iconic brands in the toy and game space including Etch a Sketch, LeapFrog, The Elf on the Shelf, Pound Puppies and Slinky, to name a few.Bryan Duffy is the Founder/CEO of BOOM Ventures, a full-service brand engagement agency he started in September 2020. A marketing communications veteran with over 30+ years in the industry servicing some of the worlds biggest and most relevant brands; he left the "big agency" structure behind to start BOOM with a unique approach and spin on the classic agency model. Bryan started his career on the brand side of the table in both sales and marketing roles at Converse and since that time has been in executive-level roles with some of the largest agencies in the industry. Throughout his tenure he has developed strategic business solutions for the likes of: Amazon, Facebook, Google, IBM, Microsoft, Pepsico, NFL, ESPN, Coca-Cola, General Mills...

Nick Leighton, CEO of NettResults Middle East, shares insights on the evolving landscape of public relations in the region, emphasizing the significance of long-term strategic planning driven by regional visions like UAE Vision 2021 and Saudi Vision 2030. He highlights how these frameworks focus on sustainability and technological advancement, particularly in the realm of artificial intelligence, which is transforming PR practices by enabling more targeted and data-driven outreach. Nick also talks about the unique challenges posed by tightly controlled media environments, where cultural sensitivity and ethical communication are paramount. He discusses the necessity for brands to maintain transparency and accountability, especially in an era marked by growing consumer skepticism. Nick also addresses the importance of hyper-personalization in communications and the strategic use of social media tailored to diverse linguistic and cultural contexts within the region. Additional Resources Long-term national visions like UAE Vision 2021 and Saudi Vision 2030 guide the Middle East's economic and technological progress. The region is a leader in sustainability, with a focus on transitioning from oil-dependence to diversified, sustainable economies. Artificial Intelligence is more than just a trend in the region--AI is a vital cog in diverse business operations, from PR to crisis management. Social media marketing in the Middle East is highly localized, catering to its rich cultural and linguistic diversity. Ethical practices and transparency are paramount in establishing trust within an increasingly informed and discerning consumer base. About the Guest Nick Leighton is the founder and CEO of NettResults International Public Relations, an award-winning Middle East-based public relations agency launched in November 1999 with offices in Dubai, Abu Dhabi, and Jeddah. He has represented the public image of Fortune 500 companies, some of the largest non-profit organizations in the world, political parties, and members of royalty. About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our co-host and executive producer is Adrian McIntyre with Speed of Story, a B2B communications firm in Phoenix. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the...

Abbie Fink and Terrie Ard discuss the 2025 M.Cast™ Trends Report and the importance of forward-looking thinking and data-driven insights for business leaders and communications professionals alike. Terrie shares how the M.Cast™ Trends Report was initiated as a guide to help leaders think like futurists, equipping them with the insights to foresee and adapt to inevitable industry transformations. The report encourages leaders to balance technological advancement with maintaining genuine human connections, a critical aspect for organizational success.Key Takeaways The M.Cast™ Trends Report was created to help leaders anticipate future trends and challenges by adopting a futurist mindset. In 2025, Artificial Intelligence is a "mega-trend" that is shaping business strategy and decision-making in nearly every industry, from healthcare to finance to marketing, education and entertainment. Successful leaders balance technology solutions with the essential human connection in their organizations. Organizations are shifting from customer service to customer care, emphasizing the need for a more empathetic approach and authentic interactions. Embracing convergence—the merging of distinct industries and technologies—will lead to innovative business models and solutions. About the Guest Terrie Ard is Partner, President & COO of The Moore Agency, a full-service marketing communications agency in Tallahassee, FL with a 31-year track record of building trusted influence and delivering impactful results. Terrie leads the strategic direction of the firm, including key initiatives, partnerships and client and business development. With a passion for collaboration and culture building, Terrie oversees the Moore Team, boasting a 92% retention rate.Terrie is a specialist in corporate positioning and branding with a keen focus on strategy and creativity. Her expertise includes crisis communications, communications strategy and employee relations. Through Terrie's leadership, the agency has achieved a 98% client retention rate and is ranked a top 50 agency in the U.S. and top 200 globally. Terrie has been recognized by Florida Trend as one of the top 500 most influential leaders. She is a recipient of the Florida Public Relations Association Stanley Tait Award for Leadership, the American Advertising Federation Silver Medal for outstanding industry contributions and recognized by PR News as a Top Changemaker in the U.S.About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our co-host and executive producer is Adrian McIntyre with

Members of the Public Relations Global Network have once again shared their predictions for the public relations industry as we look ahead to 2025. Gábor Jelinek reflects on the accuracy of last year's forecasts and discusses the evolving landscape of public relations, emphasizing the growing importance of integrated services, data-driven storytelling, and the impact of AI on communication strategies.Gábor and Abbie explore regional differences in perspectives on sustainability and ESG initiatives, highlighting how cultural contexts shape industry trends. They emphasize the value of trust and authenticity in this rapidly changing environment. PR professionals need to adapt to technological advancements while maintaining the human touch. "Staying nimble in an uncertain world will be an asset for PR firms."Key Takeaways The importance of trustworthiness and authenticity in public relations cannot be overstated. AI will become a daily fixture in PR, influencing efficiency and operations significantly. Sustainability and ESG considerations will shape client expectations and PR strategies moving forward. Data-driven storytelling is essential as PR firms must adapt to evolving content demands. Staying nimble in an uncertain world will be crucial for PR firms to thrive. About the Guest Gábor Jelinek is the Executive Director of the Public Relations Global Network. Based in Budapest, Gábor has been involved with PRGN for over five years. Gábor worked as an editor for the Budapest Business Journal before transitioning into the agency business. He brings a wealth of experience and a deep understanding of the PR industry to his role as Executive Director of PRGN. In that capacity, Gábor is the center of action, supporting the work of the President and the Executive Committee to grow and develop the global communications network. Working closely with PRGN's Business, Marketing and Membership committees, Gábor is the driver of global business development, self-marketing, and membership retention and recruitment. More than 1,000 clients across six continents depend on the combined resources of the Public Relations Global Network to deliver targeted public relations campaigns in more than 80 markets around the world. With revenues of more than $100 million (U.S.), PRGN is among the world's top five public relations networks. PRGN harnesses the resources of 40 independent public relations firms, 50 offices and more than 800 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency....

Read the English and Spanish transcripts of this episode on the podcast website.In today's media landscape, especially in Latin America, the way companies communicate has evolved. Traditional approaches, where a company's brand takes center stage, are being joined by a new strategy: unbranded communication. This method enables organizations to share important messages and drive public opinion without a brand at the forefront.In this first Spanish-language episode of PRGN Presents, Loreley Maldonado, founder of Eje Comunicación in Mexico, talks with journalist Valentina Giacaman, founder of RumboCierto Comunicaciones in Chile about unbranded communication.At its core, unbranded communication is a strategic form of messaging that doesn't overtly promote a specific brand. It's commonly used in highly regulated industries like pharmaceuticals, energy, and food and beverages, where regulations prevent companies from directly advertising certain products or services. Instead, the focus shifts to promoting issues, policies, or public interest topics without overt commercial branding.Unbranded communication isn't new, but its impact is growing. It is powerful because it allows companies to bring topics to the forefront of public opinion without needing to place a brand behind them. It's an approach that lets businesses connect with audiences on critical issues in a more neutral, informative way.Key Takeaways Unbranded communication focuses on placing topics of interest in the public sphere without direct brand association. It is often used in regulated industries, such as pharmaceuticals, to advocate public health messages over direct product promotion. Media practices in Latin America have evolved, with decreased newsroom resources and changing marketing policies now requiring new forms of corporate communication. Unbranded communication should maintain high ethical standards, relying on factual information and expert collaboration to avoid misinformation. Unbranded communication requires thorough research and can take months to execute effectively; it is particularly aimed at long-term advocacy goals. About the Guests Valentina Giacaman is the founder of RumboCierto Comunicaciones in Santiago, Chile. RumboCierto is a communications firm with a strong local presence and significant global relationships, serving prestigious corporations, public institutions, foundations, and executives. Valentina holds a degree in Social Communication and Journalism as well as an MBA. Her career includes notable experience as a journalist at El Mercurio and as an executive in various companies. She is deeply passionate about entrepreneurship and innovation. Her current consultancy work focuses on reputation management, crisis communication, corporate positioning, and supporting the establishment of international companies in Chile. She also specializes in executive and corporate relations, as well as lobbying. Over the past 15 years, she has successfully advised more than 100 companies. Loreley Maldonado is founder and CEO of Eje Comunicación in Mexico City. She has more than 25 years' experience in the fields of strategic communications, public relations, public affairs and crisis management. Loreley has been...

Balancing personal life and work can be tough for business owners. In this episode, we explore how leaders can step back, let their teams step up, and find clarity along the way. Louise Oliver, president of Peritus PR, shares her story of how stepping away from her role led to unexpected growth for her team. Louise opens up about the doubts she had before her recent maternity leave and how completely disconnecting from work for three months—no emails, no check-ins—was both scary and freeing. During that time, her team found new ways to work together, leaning on each other and building stronger connections. "I realized I had been robbing them of an opportunity to forge their own bond and trust one another in the trenches," Louise says. She talks about the lessons she learned by letting go and how embracing her "irrelevance" as a leader helped her team thrive. Louise shares some surprising benefits of stepping back and offers practical advice for other leaders ready to do the same. Key Takeaways Business owners should embrace the challenge of disconnecting fully, trusting their teams to manage and grow in their absence. Taking a real leave, whether for personal reasons or a sabbatical, can be transformational for both the individual leader and the organization. Fully stepping away can reveal new strengths within a team and foster unexpected collaboration and efficiency. Leaders need to trust in their team's capabilities and empower them to make decisions independently. Personal growth and organizational development often occur when leaders allow themselves to be "irrelevant" in day-to-day operations. About the Guest Louise Oliver is the president and founder of Peritus PR, one of Alabama's most respected communications firms, known for its innovative approach to public relations and advocacy. Louise has led Peritus PR to become a trusted partner for clients when the stakes are high. Her leadership is driven by a vision to build a firm that transcends traditional agency norms and outlives its founders, fostering a work culture that values purpose over burnout. Louise's career journey is marked by several unique milestones, including lessons learned from running an Alabama-based company from Italy, culture-building in an industry notorious for burnout, and charting a new path as a young small-business owner dedicated to playing well in the sandbox. Her greatest passion is empowering her team to use their gifts to move Alabama forward. Outside of work, she is a proud mother of three under five—two boys and a baby girl—is married to a former U.S. Air Force dentist and resides in Mobile, Alabama. About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is

The European Union's new regulatory landscape is setting the stage for transformative changes in how companies report sustainability. With pending regulations set by the EU's Corporate Sustainability Reporting Directive (CSRD) and the European Sustainability Reporting Standards (ESRS), companies are facing new challenges in how they report on sustainability and environmental impact. Michael Diegelmann, co-founder of the Global ESG Monitor, discusses the challenges and responsibilities of corporate communications in this new era of transparency and accountability that affects not just European entities but businesses across the globe. At the core of this evolution is the need for nuanced, ethical communications that not only meet regulatory expectations but reflect a true commitment to sustainability and equity. Key Takeaways New European regulations will significantly impact global corporations and require a new approach to sustainability communications. Businesses must perform materiality assessments to identify environmental and social topics that are crucial to their operations and align their reporting accordingly. Corporate communications must evolve alongside new regulations to effectively convey the context of sustainability data to stakeholders and avoid greenwashing. While the US is beginning to implement its own regulations, American businesses must adapt to meet EU standards to maintain their European operations.Non-compliance or misleading sustainability reports can lead to severe consequences, including legal liability and reputational damage. About the Guest Michael Diegelmann is co-founder of the Global ESG Monitor and founder and CEO of cometis AG. In his 25-year career he has gained a wealth of experience across the entire spectrum of investor relations. His specialties include IPOs, capital raises, ESG consultations, hostile and friendly takeovers (cross border), bond issues as well as corporate crises and all aspects of investor relations and financial media relations. Michael has a long-standing network of contacts to media, analysts, fund managers and many opinion leaders in the financial community. In addition, he is co-author of numerous specialist publications, including the bestseller “100 Financial Ratios” with more than 300,000 copies sold. About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other...

Bringing Hope to the Family, a nonprofit organization founded in Uganda, has successfully expanded its mission to the United States, focusing on supporting vulnerable children and communities. Christine Deschaine, Executive Director and Founder of the USA division, shares her journey of introducing the organization to American audiences, highlighting the challenges and strategies involved in effective communication and engagement. With the help of the Hoyt Organization, Christine emphasizes the importance of storytelling through various channels, including social media, to showcase the positive impact of their work. The conversation also delves into the emotional connections created through their initiatives, such as providing clean water and medical care to underserved communities. About the Guest Leeza Hoyt, APR, is president of The Hoyt Organization, Inc., the Los Angeles area partner agency of PRGN. As a 25+ year veteran of the communications industry, she is passionate about helping clients navigate the new world of today's communications landscape. Her team has developed awarding winning campaigns for regional companies and national organizations in a wide variety of industries. She has been recognized by many organizations including being named as a "woman to watch" by Globest.com, and named as one of the top Marketing & Communications CRE Influencers by Real Estate Forum. In addition, she is a member of the Forbes Council, and the agency was named one of the top 200 PR firms in the country in 2021.Christine Deschaine is a Senior Vice President in Kennedy Wilson's brokerage division and specializes in the leasing and sale of retail property. She has more than 25 years of experience in tenant and landlord representation and has worked extensively in urban redevelopment with some of the area's most prominent retail developers. Since joining Bringing Hope to the Family in 2019, Christine has visited Bringing Hope in Uganda eighteen times and helped to develop the Building Women and Crisis Pregnancy Center program. She is also the Founder and Board Member of ThinSpace, a nonprofit that works to bring vital resources and opportunities to the people of Kaihura, Uganda. Additionally, Christine works with City of Hope as an agent at Kennedy Wilson and the Commercial Real Estate, where she received the Spirit of Life® Award for her professional and humanitarian accomplishments. For 20 years, she has volunteered with Harvest Home and helped in programs including fundraising and hands-on programs including Bible studies, baby and mother baskets, sorting baby clothing and landscaping projects. Her work continues at Ann Douglas Women Center DTLA, supporting women with life recovery services. Christine's passion for non-profit work is extensive as she has dedicated her life to serving the needs of others. About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services,...

"Creativity cannot be forced; it must be invited to the party."Amanda Hill, CEO of Three Box, shares her insights on fostering a creative environment within a PR firm. She explains why leaders must prioritize creating the time and space necessary for creativity to flourish, as she discovered through her own experiences during the pandemic. By taking intentional breaks and embracing new environments, Amanda found that inspiration often strikes when least expected. She also discusses how to involve team members in the creative process, ensuring that they feel ownership and enthusiasm for new ideas, ultimately transforming both internal dynamics and client interactions.Key Takeaways Creativity is not something that can be forced but should be invited and nurtured through intentional practices and environment settings. Creating a space for creativity involves not only physical environments but also a cultural mindset that encourages exploration and innovation. Leadership plays a critical role in fostering creativity by modeling behavior, taking sabbaticals, and encouraging the team to engage in new experiences. The integration of creativity can lead to strategic breakthroughs not only for internal teams but also in delivering exceptional client experiences. About the Guest Amanda Hill, MBA, APR, is passionate about leveraging marketing communications to drive impact for brands. As CEO of Texas-based Three Box, she and her team serve as strategic advisors to regional and national brands across the U.S. Amanda has been recognized for her industry expertise and millennial leadership in regional, national and global forums. Aside from her husband and their two sons, she's most proud of building an award-winning team at Three Box, named one of Forbes' Top PR Firms in America. About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency

As the United States gears up for a significant presidential election, the political climate has become an omnipresent factor influencing journalism and PR strategies.David Fuscus, CEO of Xenophon Strategies and Précis AI, talks about the intricate relationships between politics, media, and public relations. He shares his observations on the current polarized state of the country and its impact on businesses, journalists, and PR professionals alike.Key Takeaways PR professionals must counsel clients on the importance of strategic and tactical decisions, especially in politically charged times. Companies should be aware of the political landscape, especially during election cycles, to avoid unintended controversies. The media environment has evolved significantly, necessitating a nuanced understanding of both traditional and new media. The PR industry's focus has shifted from purely earned media to include a significant portion of social media and niche publications. Businesses must be prepared for unintended political entanglements and understand how to manage crises effectively.About the Guest David Fuscus is CEO of Xenophon Strategies, a Washington, DC based public relations agency that he founded in 2000. Xenophon works with clients from around the world such as Airbus, The Virgin Group, The U.S. Centers for Disease Control, the U.S. Coast Guard and NEC Corporation. Fuscus wrote his first press release for his parents restaurant when he was 19 and he's been a PR professional ever since. In 2023, he was one of two inductees into the PRSA Hall of Fame and was the President of the Public Relations Global Network that same year. Fuscus is also the CEO/Founder of Précis AI which recently launched Précis Public Relations, a generative AI platform highly specialized for PR and marketing.About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong...

In the dynamic world of brand marketing, integrating the voices of consumers is not just a best practice — it's a necessity. In this episode, Jen Belcastro and Bill Southard explain why listening to the consumer is crucial for brand success. They discuss how understanding consumer behavior, preferences, and emotional connections can lead to more effective marketing campaigns and business strategies. Consumer research is an investment that can save companies from costly missteps and ensure they remain responsive to market changes and consumer needs. This ongoing and adaptive process is not a one-time effort but a continual practice that sustains brand relevance and drives continuous improvement. Jen advocates for starting small to win stakeholder buy-in for consumer research. This could involve initial stakeholder interviews to identify gaps and build a case for wider research, demonstrating the value through incremental insights. Key Takeaways Putting people at the heart of marketing strategies helps to build strong emotional connections with the brand. Identifying the correct target audience is crucial; often, companies have assumptions that may not be accurate. Consumer research, even on a small scale, can reveal vital insights that lead to better product and marketing decisions. Tracking brand performance and consumer behavior year-round is essential for ongoing success and adjustment in strategies. About the Guests Jen Belcastro is Founder & President of Escalate Strategies. She has spent over 20 years as a Consumer Insights & Brand Strategist at mid to large corporate agencies, serving clients from multiple verticals (B2C and B2B). She has a depth of experience in both qualitative and quantitative methodologies with a particular passion around helping clients grow winning brands that truly make the world a better place. After witnessing how typical big company challenges — high overhead, politics, bureaucracy, complex staffing models, and employee burnout — were to the direct detriment of the clients they claim to serve, she founded Escalate Strategies to offer clients direct access to her senior-level experience, entrepreneurial creativity, and laser focus on strategically impactful results. Bill Southard is founder and CEO of Southard Communications, a firm he founded in 1994. Under his leadership, Southard Communications has shown significant growth across a number of market segments. Headquartered in New York City, the firm has executed successful public relations, digital marketing and communications and social media campaigns for a wide range of B2B and B2C companies, for several of which the agency has been recognized with industry awards. Southard has four decades of experience in the public relations industry. Prior to founding his current firm, he was executive vice president/general manager of Dorf & Stanton Communications, an agency that was sold in 1989 to Shandwick. The agency has worked on a number of iconic brands in the toy and game space including Etch a Sketch, LeapFrog, The Elf on the Shelf, Pound Puppies and Slinky, to name a few. About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing...

Lauren Reed-Williams has a passion for creating PR campaigns that not only drive business success but also make a meaningful difference in the community. In this episode, she discusses the significance and impact of cause marketing in today's business landscape.Lauren emphasizes that cause marketing should not be seen as an either-or alternative to traditional marketing tactics but rather as an additional layer that enhances the overall strategy. She highlights the importance of genuine passion and alignment with the cause, noting that authenticity is critical for the success of these campaigns. Lauren also provides a detailed checklist for evaluating potential cause marketing partners, covering key aspects such as online presence, cross-promotional opportunities, alignment of core values, and measurement of success. Key Takeaways Authenticity in cause marketing is crucial for its success; both the company and the cause should benefit. Effective cause marketing campaigns can be conducted by businesses of any size, from small local companies to large national brands.Measurement of cause marketing efforts should be as rigorous and detailed as traditional marketing campaigns, incorporating tangible and intangible metrics. About the Guest Lauren Reed is CEO and founder of REED, a full-service public relations and marketing agency in Nashville, TN. With over a decade of experience in the industry, her passion lies in the psychology of communications and marketing, with a particular interest in cause marketing. Under her leadership, Reed PR has developed innovative campaigns that resonate deeply within both the local community and broader markets.Lauren earned her Accreditation in Public Relations (APR) designation in 2010 and is a member of the Entrepreneurs' Organization, Women Presidents' Organization, former president of PRSA Nashville and recipient of the PRSA Nashville 2011 Mercury Award, which recognizes the top young PR professional in the Nashville market. Most recently, Lauren was named to the Nashville Business Journal's 40 Under 40 and its Most Admired CEO list in 2018, 2019, 2020 and 2021. REED PR was also named one of the Business Journal's Best Places to Work.Even with all of her awards and the tremendous work she has done, she still says one of her greatest professional accomplishments was creating REED PR's Be The Good program, which reserves a portion of the agency's revenue to provide travel grants to individuals who want to do volunteer or mission work at home or abroad.About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is

Nick Leighton returns to the podcast to discuss the evolving landscape of Generative AI and its impact on marketing and public relations.Gen AI represents a significant departure from traditional content creation methods, harnessing algorithms to generate original content based on learned patterns from data.We discuss the rapid growth of Gen AI, challenges and risks associated with its use, the importance of transparency, and the need for ethical responsibilities in leveraging this innovative technology effectively.Nick aptly characterizes Gen AI as a valuable "co-pilot" for professionals, emphasizing its role in generating fresh ideas, localized content, and innovative storytelling. By leveraging Gen AI as a creative partner, PR professionals can unlock new possibilities and expand their content horizons. Key Takeaways Gen AI refers to a class of artificial intelligence designed to generate new content based on learned data patterns. Gen AI serves as a valuable co-pilot, aiding professionals in content creation, localization, and idea generation. Businesses must be transparent about using Gen AI and ensure content quality and authenticity. PR professionals should familiarize themselves with Gen AI basics, experiment with tools, and prioritize ethics and responsibility in its use. Staying informed about Gen AI developments is crucial in navigating this rapidly evolving field. About the Guest Nick Leighton is the founder and CEO of NettResults International Public Relations, an award-winning Middle East-based public relations agency launched in November 1999 with offices in Dubai, Abu Dhabi, Jeddah, and California. He has over 30 years of experience in media relations and marketing and has lived and worked in the United States, Western Europe, Eastern Europe, and the Middle East. He has represented the public image of Fortune 500 companies, some of the largest non-profit organizations in the world, political parties, and members of royalty. About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm?...

In the world of change management, having a well-crafted narrative is essential for guiding leaders and employees through times of transition. Marjaana Toiminen, Head of Change Management at Ellun Kanat, emphasizes the importance of a change narrative that is aligned with the leadership team and resonates with all staff members. This narrative serves as a roadmap for understanding why change is necessary, what the current situation entails, and what the vision for the future looks like. It is a tool that helps leaders communicate effectively and provide a sense of empathy and hope during turbulent times.Change cannot be dictated from the top down; it must involve input and participation from all levels of the organization. Managers play a crucial role in facilitating this process by engaging in dialogue, answering questions, and involving staff in the planning and implementation of change initiatives. Marjaana discusses the importance of creating opportunities for staff to have a say in their work environment and influence the changes that affect them.Key Takeaways Leaders must prioritize communication skills and develop a cohesive change narrative to guide their teams through change initiatives. Effective change management involves proactive preparation, alignment among leadership, and authentic communication that resonates with employees. Involving managers in the change process, fostering dialogue, and showing empathy are key elements of successful change management efforts. Change management requires a strong, aligned narrative that is communicated effectively across all levels of an organization. A good change narrative should include background information, news about current happenings, authentic empathy, and a vision for the future. About the Guest Marjaana Toiminen is a partner and Head of Change Management at Ellun Kanat, a full service communications agency in Helsinki, Finland. Previously she worked as a managing director in a media company for 8 years. Prior to that she was an editor-in-chief for 10 years. Marjaana's main focus is facilitating strategies and change programs for companies and the public sector. She is interested in future foresight practices, companies' ability to change and adapt towards future as well as the possibility of individuals to find their potential in the disruption of work.About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other...

In response to changing demand, public relations agencies must continuously evolve their service offerings to meet client needs. They must adapt to new market dynamics and emerging trends to remain competitive. In this episode, Bill Southard explains that PR professionals are increasingly being seen as key strategic counselors to clients, rather than just media relations experts. Clients today want to work with a partner that helps them build their business, which includes enhancing their corporate reputation but also supporting sales and growth. Bill argues that PR firms need to position themselves as strategic partners, capable of providing a range of services beyond traditional media relations. The convergence of traditional PR functions with digital marketing presents a unique opportunity for agencies to expand their service offerings and drive business growth for clients. By offering expertise in new areas, agencies can deliver comprehensive solutions that directly impact a client's bottom line. This strategic approach not only enhances the value proposition for clients but also enables agencies to stay competitive in a rapidly evolving industry landscape. Agencies can expand their capabilities either through internal expertise or strategic partnerships with external providers. This flexibility allows them to offer a comprehensive suite of services, ranging from traditional PR and media relations to product development, research, product sourcing, social media, influencer marketing, digital advertising, e-commerce optimization, including Amazon and beyond. By embracing a holistic approach to communications and brand building, PR professionals can cultivate long-term relationships with clients and position themselves as indispensable partners in driving sustainable business success. Key Takeaways PR agencies can be strategic business partners, focused on driving sales and business growth for clients. Understanding business goals and aligning PR strategies to contribute to overall business objectives is crucial for agency success. Expanding service offerings, such as Amazon optimization and paid digital campaigns, enhances agency capabilities in supporting client needs. Building brand reputation, awareness, and trust through PR efforts is essential for sustainable business success in the long run. About the Guest Bill Southard is founder and CEO of Southard Communications, a firm he founded in 1994. Under his leadership, Southard Communications has shown significant growth across a number of market segments. Headquartered in New York City, the firm has executed successful public relations, digital marketing and communications and social media campaigns for a wide range of B2B and B2C companies, for several of which the agency has been recognized with industry awards. Southard has four decades of experience in the public relations industry. Prior to founding his current firm, he was executive vice president/general manager of Dorf & Stanton Communications, an agency that was sold in 1989 to Shandwick. The agency has worked on a number of iconic brands in the toy and game space including Etch a Sketch, LeapFrog, The Elf on the Shelf, Pound Puppies and Slinky, to name a few.About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital...

In a world inundated with controversy, the age-old adage of "silence is golden" no longer holds true. The role of PR professionals is evolving to not only manage crises but also to companies on when and how to address contentious topics. In this episode, Abbie Fink explains that the key to navigating turbulent times lies in aligning organizational values with communication strategies. The decision to speak out on contentious issues requires careful consideration and alignment with core principles.Key Takeaways Authenticity and alignment with organizational values are crucial when deciding whether to make public statements on controversial topics. PR professionals should create a supportive environment for diverse opinions within organizations to facilitate respectful dialogue. Businesses must be prepared to face both support and criticism when taking a stand on contentious issues. Thoughtful consideration and discussion are essential before addressing controversial topics, ensuring employees' voices are heard and respected.Standing by statements with confidence and integrity is key to navigating the complexities of media polarization and public opinion. About the Hosts Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. Adrian McIntyre, PhD is a cultural anthropologist, media personality, and internationally recognized authority on communication and human connection. He delivers engaging keynote speeches and experiential culture-shift programs that train executives, managers, and teams to communicate more effectively and connect on a deeper level by asking better questions and telling better stories.PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »

In May 2024, members of the Public Relations Global Network gathered in Hong Kong for their Spring Conference. In this episode, outgoing PRGN President Andy See from Malaysia, Hong Kong member and conference host Joanne Chan, and PRGN's Executive Director Gábor Jelinek share some insights and takeaways from the conference. They discuss the significance of hosting the conference in Hong Kong, the benefits of in-person interactions with members of a global network, the region's growth potential, the role of Hong Kong as a bridge connecting China to the world, and the valuable insights gained from panel discussions on topics such as social media trends in the Asia-Pacific region, crisis management, Web3. By harnessing the collective expertise and diverse perspectives of PRGN members, the network is primed to navigate emerging trends, drive innovation, and unlock new possibilities for business growth and collaboration on a global scale. Additional Resources S4 E1: The Value of Joining a Global PR Network with Gábor Jelinek of PRGN About the Guests Andy See Teong Leng is the outgoing President of PRGN. In 2006, Andy founded Perspective Strategies, a strategic communications and issues management firm in Kuala Lumpur, Malaysia, after working with multinational and local consultancies including The Boston Consulting Group (BCG) and Edelman for more than a decade. Perspective Strategies has built a solid reputation for quality strategic counsel and is one of the leading PR and Strategic Communications consultancies in Malaysia. Andy adopts a hands-on approach to his work and the business. Besides managing the firm, he leads strategic client relationships and coach corporate spokespersons in their media and stakeholder engagements. He is also an Adjunct Professor in the School of Media and Communication, Taylor's University and a past president of the Public Relations and Communications Association of Malaysia (PRCA Malaysia). He speaks regularly at industry events and contributes thought leadership articles on PR, Leadership, Strategy, Sustainability and Communications. With over two decades of experience in investor relations, Joanne Chan established LBS Communications in 2012 in Hong Kong and has assisted over a hundred listed companies and startups in connecting with investors in the APAC region and other major financial markets. To support sustainable growth in the industry, she formed the Sustainability Investor Relations practice to support listed companies in enhancing their ESG performance and disclosures and to connect well-performing sustainability-focused companies with investors committed to responsible investing. Gábor Jelinek is the Executive Director of the Public Relations Global Network. Based in Budapest, Gábor has been involved with PRGN for over five years. Gábor worked as an editor for the Budapest Business Journal before transitioning into the agency business. He brings a wealth of experience and a deep understanding of the PR industry to his role as Executive Director of PRGN. In that capacity, Gábor is the center of action, supporting the work of the President and the...

Sustainability communication has become a core component of modern corporate trust-building, as consumers increasingly prioritize businesses that demonstrate a commitment to sustainability. In this episode, Martin Lucander discusses the importance of sustainability communication in building trust with consumers and stakeholders. He focuses on the European Union's Green Claims Directive, which aims to regulate and scrutinize environmental claims made by companies to prevent misleading and deceptive practices. Martin provides insights into the directive's requirements and the implications for businesses. He emphasizes the importance of substantiating claims with scientific evidence and setting measurable goals to demonstrate progress towards sustainability. Key Takeaways Sustainability communication is a key part of corporate trust-building, as consumers increasingly make purchasing decisions based on a company's environmental and social impact. The Green Claims Directive, introduced in the EU, aims to regulate and monitor environmental claims made by companies to ensure transparency and prevent misleading or deceptive practices. The directive requires companies to substantiate their claims with independent, peer-reviewed, widely recognized scientific evidence and set measurable goals with time-bound, science-based commitments. Communicators can help organizations navigate these regulations by advising on transparent goal-setting, evaluating the evidence behind claims, and developing a coherent and unitary message internally. Additional Resources European Parliament legislative resolution, 12 March 2024, ‘Substantiation and communication of explicit environmental claims (Green Claims Directive)' European Parliament briefing, 5 March 2024, ‘Green claims directive: Protecting consumers from greenwashing' About the Guest Martin Lucander is a senior strategic advisor with Aspekta, a PR consultancy firm in Malmö, Sweden. He focuses on sustainability communication and corporate communication, working with both listed and non-listed clients who seek to define, build, advance or protect their sustainability profile among key audiences. He has experiences from a wide range of industries, where he leads the development of annual and sustainability reports, brand and messaging platforms, and stakeholder relationships. Martin views sustainability communication as a core component of modern corporate trust-building. As an advisor, he encourages clients to go beyond compliance and instead develop sustainable business strategies built on responsibility, transparency, and value. About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit...

In this episode, Abbie Fink talks with Leeza Hoyt and James Mowdy about the client perspective on building a communications team and working with an external public relations agency. James shares his experience transitioning from being a consultant to working in-house at CHOC and assembling a team of external communications professionals. They discuss the organizational structure of CHOC's communications department, the importance of managing expectations, budgeting for communications, and the value of having quality assets for media coverage.Key Takeaways CHOC has built a team of consultants to support their communications efforts, ensuring they have access to top-notch professionals in various areas. James Mowdy's previous experience as a consultant gives him a unique perspective on hiring and working with communications agencies, allowing him to understand the challenges and needs of both sides. The partnership between CHOC and the Hoyt Organization has been successful due to a shared passion for the organization's mission and a strong understanding of each other's roles and expertise. Having quality assets, such as photos and videos, is crucial for media coverage and can make the job of the communications agency much easier.Budgeting for communications is an important aspect of planning, and CHOC has been able to predict their costs by working closely with their consultants and setting clear expectations. About the Guests Leeza Hoyt, APR, is president of The Hoyt Organization, Inc., the Los Angeles area partner agency of PRGN. As a 25+ year veteran of the communications industry, she is passionate about helping clients navigate the new world of today's communications landscape. Her team has developed awarding winning campaigns for regional companies and national organizations in a wide variety of industries. She has been recognized by many organizations including being named as a "woman to watch" by Globest.com, and named as one of the top Marketing & Communications CRE Influencers by Real Estate Forum. In addition, she is a member of the Forbes Council, and the agency was named one of the top 200 PR firms in the country in 2021.James Mowdy, MBA, is the Director, Corporate Communications for the Community Housing Opportunities Corporation (CHOC), a non-profit, affordable housing developer based in Fairfield, California. He is known for transforming stories into bold tactics and a winning, goal-focused strategy. Prior to joining CHOC, he had his own consulting practice that delivered communications solutions to small businesses, startups and the C-suite across multiple sectors. His background also includes working with Discovery Communications, MC Saatchi Advertising and British Airways prior to founding his own practice.About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and...

Effective communication is crucial for success in mergers and acquisitions, as it helps to build trust, transparency, and alignment between the parties involved. Brad Kostka of RoopCo discusses the importance of communication strategies during the M&A process. He emphasizes the need for sellers to market their businesses effectively to attract potential buyers, and advises on the timing and audience for communication at different stages of the process. Brad also stresses the importance of collaboration between communication teams on both sides of the deal.Key TakeawaysEffective communication is crucial in mergers and acquisitions, as it can contribute to the success or failure of the deal.Sellers need to package and market their businesses to make them attractive to potential buyers, considering the target audience and the value they bring.The M&A process involves different phases, including deal sourcing, due diligence, and the announcement of the transaction. Communication efforts should be tailored to each phase and involve key stakeholders such as employees and customers.Collaboration and alignment between the communication teams of the acquirer and the acquiree are essential to ensure a smooth and successful M&A process.Communication advisors should be included in the list of advisors for M&A deals, as their expertise can help navigate the complexities of communication strategies during the transaction.About the Guest Brad Kostka is president of Roopco, a strategic content marketing agency serving B2B manufacturers and financial services firms by amplifying their communications. The agency specializes in crafting and disseminating compelling content that drives measurable business impact. Roopco helps its clients increase awareness, generate qualified leads and close sales. Brad is responsible for ensuring that Roopco delivers results-oriented communications programs for its clients and a culture where its associates grow and thrive. Over the course of his nearly 30-year career, he has provided strategic communication counsel to organizations ranging from global, publicly traded corporations to local startups. His background includes communications strategy, branding, content marketing, media relations, digital marketing, investor relations and event management. Brad earned a bachelor's degree in journalism from Ohio University and an MBA from Baldwin Wallace University. He has earned numerous industry awards, including six Silver Anvils from the Public Relations Society of America, the industry's highest honor.About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre....

Ariane Hofstetter discusses the importance of sustainability reporting and what goes into creating a quality sustainability report. A sustainability report is not just a marketing brochure but an official document that allows companies to track their efforts, inform stakeholders about their progress, and manage non-financial risks. Ariane explains the key features of a good sustainability report, including transparency, comparability of data, accuracy, timely publication, reliability, relevance, and accessibility of information. Sustainability reporting is not limited to large multinational companies. Smaller businesses can also benefit from sustainability reporting, especially if they are part of a larger value chain and need to provide data to their customers or suppliers.The Global ESG Monitor provides evaluations and assessments of sustainability reports, helping companies identify gaps and comply with regulations.About the GuestAriane Hofstetter is recognized as an expert in the field of sustainability. She is credited with developing the methodology behind the GEM Assay™ of the Global ESG Monitor, an advanced analytical tool that evaluates the quality of corporate sustainability reporting through over 700 questions and more than 4,000 variables, making it measurable and comparable. As a co-founder of the Global ESG Monitor, Hofstetter has gained profound insights into the dynamics between companies, their stakeholders, regulatory authorities, and standard setters. Her roles as a board member at cometis AG, a consulting firm specializing in investor relations and sustainability consulting, and as Managing Director of KOHORTEN, a market research institute, allow her to bridge the gap between theoretical research and practical application. This positions her to offer well-founded advice to capital market-oriented SMEs on materiality analyses, sustainability strategies, sustainability ratings, stakeholder mappings, and sustainability reporting, always supported by comprehensive data, insights, and facts.About the HostAbbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show:

Michael Diegelmann, co-founder of the Global ESG Monitor, discusses the role of award programs in recognizing and promoting sustainability efforts. He highlights the importance of awards having a clear meaning and criteria, especially in the field of sustainability. Diegelmann emphasizes the risks of using misleading logos and claims, citing examples of companies facing lawsuits for false sustainability claims. He introduces the Integrity Star Award, the first objective sustainability award that focuses on the quality of sustainability reporting and provide companies with valuable analysis. For companies considering entering an award program, it is essential to carefully evaluate the program's criteria and methodology. Diegelmann advises against entering awards where the jury is put together by the sponsors, as this can raise questions about the award's credibility. Additionally, companies should look for programs that have a robust set of criteria and a clear methodology for selecting winners.One of the key differentiators of the Integrity Star Award is that every company that enters will receive an executive summary of their results. This summary, which is 15 to 20 pages long, provides companies with valuable insights into the quality of their reporting and identifies areas for improvement. This feedback is crucial for companies looking to enhance their sustainability efforts and align their reporting with best practices.Key TakeawaysThere are many awards in the field of sustainability, but few have a meaningful impact or a comprehensive methodology. Companies should be cautious about using sustainability logos and claims without understanding their meaning and criteria. The Integrity Star Award is the first objective sustainability award that focuses on the quality of reporting rather than specific business models. The Integrity Star Award program provides companies with an analysis of their reporting, highlighting their strengths and areas for improvement. About the GuestMichael Diegelmann is co-founder of the Global ESG Monitor and founder and CEO of cometis AG. In his 25-year career he has gained a wealth of experience across the entire spectrum of investor relations. His specialties include IPOs, capital raises, ESG consultations, hostile and friendly takeovers (cross border), bond issues as well as corporate crises and all aspects of investor relations and financial media relations. Michael has a long-standing network of contacts to media, analysts, fund managers and many opinion leaders in the financial community. In addition, he is co-author of numerous specialist publications, including the bestseller “100 Financial Ratios” with more than 300,000 copies sold.About the HostAbbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including...

In this episode, Nick Leighton discusses the role of AI in public relations and how it has revolutionized the industry. He walks through a typical PR campaign and explains how AI can be used at each stage, from market analysis to media monitoring. Nick emphasizes the importance of human intelligence and creativity in conjunction with AI tools, as they complement each other in delivering effective communication strategies. Nick and Abbie also discuss the ethical considerations of using AI in PR, with a focus on transparency and disclosure. Key TakeawaysAI has brought significant advancements to the PR and marketing industry, particularly in the area of language processing. AI can be used at various stages of a PR campaign, including market analysis, messaging development, content creation, media profiling, media pitching, media monitoring, and client-agency interaction. While AI can perform specific tasks with precision, it cannot replace human intelligence and creativity, especially in understanding complex human emotions. Transparency and disclosure are crucial when using AI in PR, ensuring clients and stakeholders are aware of its use and the policies in place. AI can be a valuable tool in crisis communications, enabling faster reactions, media monitoring, and content creation.About the GuestNick Leighton is the founder and CEO of NettResults International Public Relations, an award-winning Middle East-based public relations agency launched in November 1999 with offices in Dubai, Abu Dhabi, Jeddah, and California. He has over 25 years of experience in media relations and marketing and has lived and worked in the United States, Western Europe, Eastern Europe, and the Middle East. He has represented the public image of Fortune 500 companies, some of the largest non-profit organizations in the world, political parties, and members of royalty.Nick's first degree was in psychology, and he followed this with an MBA from Leicester Business School in the United Kingdom, a center of excellence in marketing. He also has a diploma in marketing from the Chartered Institute of Marketing in the UK and a PMP from the Project Management Institute. In 2023, he gained his certificate in Managing Happiness from Harvard University. He is also a certified Sommelier.Nick is co-author of the crisis communications book CRISIS COMMUNICATION: practical PR strategies for reputation management and company survival, published by Kogan Page in December 2008. His latest best-selling book is Exactly Where You Want to Be – A business owner's guide to passion, profit, and happiness. He splits his time between California and the Middle East and travels extensively for business and pleasure..About the HostAbbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our...

Public policy, public affairs, and public relations are interconnected fields that shape the relationship between government, civil society, and the public. In this episode, Chip Taylor discusses the role of public relations in influencing public policy. He explains the differences between public affairs, public policy, and public relations, highlighting how lobbying and advocacy are subsets of PR. Chip emphasizes the importance of consistency in messaging and coordination between PR practitioners and elected officials. He also explores various tactics for impacting public policy, such as social media campaigns, thought leadership pieces, and grassroots efforts. Finally, he provides insights into measuring the impact of PR campaigns and navigating the ever-changing landscape of elected officials.Key TakeawaysPublic affairs encompasses issues affecting civil society, while public policy focuses on the government's effect on civil society through regulation and legislation. Public relations is a broader field that includes lobbying and advocacy as subsets, specifically targeting elected officials and legislative bodies. PR practitioners can influence public policy by setting the stage, laying the groundwork, and creating an environment for beneficial conversations to take place. Consistency in messaging is crucial, whether through media relations, special events, or public policy conversations.Social media campaigns, op-eds, letters to the editor, and thought leadership pieces are effective tactics for impacting public policy.Grassroots efforts, where passionate individuals engage directly with elected officials, can be more impactful than professional advocates.Building relationships with elected officials and providing ongoing education on issues are essential for successful public policy strategies. About the GuestJohn (Chip) Taylor is Vice President of Novitas Communications, a full-service public relations firm located in Denver, CO. He has worked in the Colorado public policy and government relations environment for three decades. Chip is an expert in issue management, effective messaging, and coalition building. A recovering attorney, he also specializes in policy analysis and regulatory issues. For over 20 years, Chip was a lobbyist and spokesperson for Colorado's county commissioners, at one time or another covering virtually every topic of county interest. Ultimately, Chip served eight years as the executive director of Colorado Counties, Inc., the statewide association of county commissioners, elevating the visibility and influence of Colorado's counties in regional organizations, national organizations and policy debates. Chip has professionally immersed himself in Colorado policy for most of his career. As a young lawyer for the Colorado General Assembly, he focused primarily on tax, finance, election, and education law, including implementation of the TABOR and Great Outdoors Colorado constitutional amendments. Chip also served as the county administrator for Ouray County in 1998 and 1999, and as executive director of the county insurance pools until 2022. He received both his Bachelor of Arts and Juris Doctorate from Pepperdine University and practiced civil litigation in Southern California before moving to Colorado in 1992.About the HostAbbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications...

The terms integrated marketing and integrated communications are often used interchangeably. Whether you call it your marketing mix, communication mix, or strategy, the goal is to have a holistic approach that considers all channels and touchpoints.Deborah Spencer, the Chief Marketing Officer of the Castle Group, discusses the concept of integrated marketing and its importance in strengthening relationships, telling compelling stories, and amplifying brands. She emphasizes the need to understand the audience and their preferred channels of engagement, as well as setting clear goals and objectives for marketing strategies. Deborah also highlights the significance of involving leadership in the process and the value of external perspectives in uncovering authentic messaging.Integrated marketing is not just about what you want to say, but also about how your audience wants to engage with you. By meeting them where they are and showing that you care about their needs, you can build stronger relationships and achieve greater success in your marketing efforts.About the GuestDeborah Spencer is Chief Marketing Officer of The Castle Group in Boston, MA. As a marketing and creative strategist, Deb takes the creative process seriously. Her approach is to be imaginative and inventive—and calculated and tactical. She draws from decades of experience in marketing, creative direction, and project management to foster an idea to fruition and develop the best plan to deploy it.Deb leads Castle's marketing division, splitting her time between agency and client work. Her primary role is collaborating with visionary business leaders and creative teams to ideate actionable marketing initiatives that strengthen relationships, tell compelling stories, and amplify brands. Over her career, she's directed hundreds of marketing projects, initiatives, and communications strategies—from marketing asset development to company branding to full-blown integrated marketing communications campaigns and strategies..About the HostAbbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business...

This episode provides valuable insights into the world of media relations and offers practical tips for successfully engaging with the media. David Wills, senior vice president at Media Profile, discusses the evolving landscape of media relations and the challenges faced by public relations professionals in breaking through the clutter. He emphasizes the importance of understanding the news cycle and connecting clients' stories to current trends and topics of interest. David also highlights the value of building and nurturing relationships with reporters and editors, as well as the need for effective media training to ensure spokespersons can deliver their messages in a concise and impactful manner. "Media training is important because if you don't get it right, you often don't get a second chance." Key TakeawaysThe media landscape has changed significantly in recent years, with fewer reporters and editors expected to produce more content. This makes media relations skills more valuable than ever in order to break through the clutter and get clients' stories covered. Building and nurturing relationships with reporters and editors is crucial for success in media relations. Understanding what they cover, their interests, and their preferred communication methods helps establish trust and increases the likelihood of media coverage. Media training is essential for spokespersons to effectively deliver their messages to the media. Training sessions should include simulations of interviews to prepare spokespersons for challenging questions and help them stay focused on the key messages.C-suite spokespersons should be trained to speak at a higher level, focusing on the mission, vision, and benefits of their organization. Details and tactics can be provided by PR professionals or in background materials. The skills learned in media training are transferable to other communication channels, such as presentations and meetings. The ability to deliver messages concisely and engage the audience is valuable in various professional settings. About the GuestDavid Wills is Senior Vice President at Media Profile, Canada's largest full-service, independent PR agency. Based in Toronto, Ontario, Media Profile has a 30-year track record of providing the highest standard of communications planning and execution to leading Canadian and international companies, the public sector and not-for-profit organizations. They are a full-service agency with thriving practices in public relations, corporate and brand communications, content marketing, social media and digital marketing. David is an experienced media trainer who has helped countless politicians, executives, spokespeople and community leaders improve their success with media interviews. With Media Profile for more than 25 years, David provides the firm's clients with counsel on earned media strategies. About the HostAbbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents...

Gábor Jelinek, Executive Director of the Public Relations Global Network (PRGN), and Abbie Fink, a founding member of PRGN, discuss the value proposition of joining a global PR network. They highlight the importance of building relationships and friendships within the network, the opportunities for collaboration and knowledge sharing, and the unique insights and perspectives that come from working with PR professionals from different cultures and markets.Gábor and Abbie also discuss the benefits of being part of a close-knit community of agency owners who understand the challenges and opportunities of running a PR firm. They emphasize the importance of trust, camaraderie, and peer support in the network, and how these factors contribute to the success of PRGN members. Key TakeawaysJoining a global PR network like PRGN offers agencies the opportunity to expand their reach and collaborate with colleagues from around the world. The value of a network lies not only in the potential for new business opportunities but also in the friendships and support system it provides. PRGN's emphasis on bringing people together through in-person meetings fosters a close-knit community where members can openly discuss their challenges and seek advice from peers. Collaboration between PRGN members has led to successful initiatives, such as the Global ESG Monitor, that would not have been possible without the network's support. About the GuestGábor Jelinek is the Executive Director of the Public Relations Global Network. Based in Budapest, Gábor has been involved with PRGN for over five years. Gábor worked as an editor for the Budapest Business Journal before transitioning into the agency business. He brings a wealth of experience and a deep understanding of the PR industry to his role as Executive Director of PRGN. In that capacity, Gábor is the center of action, supporting the work of the President and the Executive Committee to grow and develop the global communications network. Working closely with PRGN's Business, Marketing and Membership committees, Gábor is the driver of global business development, self-marketing, and membership retention and recruitment.More than 1,000 clients across six continents depend on the combined resources of the Public Relations Global Network to deliver targeted public relations campaigns in more than 80 markets around the world. With revenues of more than $100 million (U.S.), PRGN is among the world's top five public relations networks. PRGN harnesses the resources of 40 independent public relations firms, 50 offices and more than 800 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. About the HostAbbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our...

Andy See, President of the Public Relations Global Network and Managing Director of Perspective Strategies, shares his observations on the past year in public relations. He discusses the excitement surrounding technology, particularly generative AI, and its impact on the industry. He also acknowledges the challenges posed by slow global economic growth and geopolitical issues. Looking ahead to 2024, Andy predicts that AI will continue to shape the industry, and he emphasizes the importance of humanizing communications in the face of technological advancements. He highlights the growing significance of sustainability and ESG communications, urging PR and communications professionals to advise their clients on genuine and authentic approaches to social responsibility. Additional ResourcesListen to Andy's previous episode on "PR 4.0" About the GuestAndy See Teong Leng is the President of PRGN. He is the first Asian and Malaysian to be entrusted with the leadership role for the global network of more than 55 independently owned firms. In 2006, Andy founded Perspective Strategies, a strategic communications and issues management firm in Kuala Lumpur, Malaysia, after working with multinational and local consultancies including The Boston Consulting Group (BCG) and Edelman for more than a decade. Perspective Strategies has built a solid reputation for quality strategic counsel and is one of the leading PR and Strategic Communications consultancies in Malaysia. Andy adopts a hands-on approach to his work and the business. Besides managing the firm, he leads strategic client relationships and coach corporate spokespersons in their media and stakeholder engagements. He is also an Adjunct Professor in the School of Media and Communication, Taylor's University and a past president of the Public Relations and Communications Association of Malaysia (PRCA Malaysia). He speaks regularly at industry events and contributes thought leadership articles on PR, Leadership, Strategy, Sustainability and Communications.About the HostAbbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show:

Alexandra Dinita argues that ESG is not just a trend but a moral and business imperative. By embracing ESG, organizations can build trust, transparency, and peace of mind. In today's world, plagued by crises and moral dilemmas, Alexandra higher moral standards and values are essential. ESG provides a global conversation that can address these issues and create a better future for businesses and society as a whole. It is time for businesses to embrace ESG and pave the way for a better tomorrow. While ESG may currently be seen as a burden in countries like Romania, Alexandra emphasizes the need to view it as a moment of clarity and a wake-up call for companies. Organizations must understand that they have a role and a mission as economic and social actors, and they can no longer hide from their responsibilities. The process of embracing ESG involves deep systemic changes, from due diligence to changing business processes and models, setting clear targets, and constant communication. Alexandra urges companies to start this transformation immediately, as it is a time-intensive process that requires careful planning and execution. The road to ESG compliance may be challenging, but Alexandra insists it is the only way forward for achieving long-term values of transparency, truth, and building a lasting reputation. Key TakeawaysESG is not a trend but a transformation that can create a better future. ESG compliance leads to more public trust, transparency, and influence for companies. Companies cannot hide anymore and must embrace their role as environmental and social actors. ESG requires a new mindset and restructuring of business models for long-term sustainable growth. About the GuestAlexandra Dinita is Founder & Managing Partner of Free Communication in Bucharest, Romania. After earning a degree in architecture and urbanism, she chose to take challenges of the communication field over 20 years ago. With extensive experience in PR & marketing, she has coordinated integrated communication services for large international accounts in challenging industries as healthcare, aviation, finance & insurance, automotive, retail, and construction. Alexandra also holds an Executive MBA from ASSEBUSS/Kennesaw State University. About the HostAbbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just...

Public relations and marketing communications have evolved significantly over the past decade, requiring a shift in how we define and measure success. In today's landscape, it is crucial to frame success in terms of business outcomes rather than expected PR wins. By understanding the results that matter to an organization and aligning PR efforts to those goals, we can create strategies that drive real impact.Amanda Hill, CEO of Three Box Strategic Communications, emphasizes the need to understand what counts as "success" for the client's organization and how PR wins can be amplified to help reach those outcomes. She highlights the significance of reaching the right people at the right time through the right channels and discusses the value of thought leadership and amplification in developing an effective PR strategy. Amanda advises PR and marketing teams to plan ahead, present content in a fresh way through each channel, and combine metrics to showcase the full impact of PR wins.About the GuestThree Box CEO Amanda Hill, MBA, APR, is passionate about leveraging marketing communications to drive impact for brands. An experienced strategist, she has led national and international campaigns for Fortune 500s and up-and-coming organizations. Amanda's industry expertise and millennial leadership has been recognized regionally and globally, including being named a "40 Under 40" by the Dallas Business Journal and PRSA Dallas. Aside from her husband and their two sons, she's most proud of building an award-winning team at Three Box, recognized as one of Dallas' top agencies and Forbes' Top PR Firms in America. About the HostAbbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals.

In this episode, we delve into the crucial role that public relations and communications play in driving revenue for businesses. Michelle Lyng, CEO of Novitas Communications, shares her insights on how PR can have a direct impact on sales and revenue, and why it is essential for businesses to understand this connection. Michelle argues that PR should be seen as integral to a business's success: "PR should be as integral to your business as accounting or having a legal strategy. It's critical for success." By enhancing reputation, building relationships, and supporting the sales funnel, PR can have a significant impact on revenue. She emphasizes the need for education and collaboration within organizations to ensure that PR is aligned with overall business goals. She also provides insights into measuring the success of PR activities and the importance of ongoing evaluation and improvement. Key TakeawaysPR can drive revenue by enhancing reputation, building relationships, and supporting the sales funnel. Awareness, engagement, consideration, evaluation, and purchase are key stages in the sales funnel that PR can impact. Measuring web traffic, share of voice, down funnel prospects, and sales revenue can help quantify the impact of PR activities. Collaboration between PR, marketing, and other teams is essential for aligning PR with overall business strategy. Setting clear expectations, maintaining access to senior leadership, and reporting on PR activities are crucial for success. About the GuestMichelle Lyng is the founder and CEO of Novitas Communications, an award-winning, full-service public relations firm based in downtown Denver. She founded Novitas during the Great Recession of 2008 and quickly became best known for her work in issue management, corporate communication and crisis communication in highly regulated sectors, including education, oil and gas, real estate, technology, healthcare and financial services. Michelle has over 25 years of experience in strategic communications and advises a wide range of clients, from Fortune 100 companies to start-ups and nonprofits, on responding proactively and reactively to emerging communications issues. About the HostAbbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click

Frédéric François discusses the current state of live events and the challenges and opportunities they present. He notes that while most events are back, there are still some issues with international attendees due to travel restrictions. He highlights the importance of networking in B2B events and how online platforms cannot replicate the physical networking experience. Frédéric also mentions the disappearance of small meetings that could be easily conducted online, which has had an impact on the event industry. He emphasizes the need for events to focus on creating a multi-sensory experience and explains how his company incorporates content, demonstrations, and networking opportunities into their B2B trade fairs. Frédéric also discusses the challenges of finding and booking technical personnel in the post-COVID era and the importance of sustainability in event planning. He concludes by expressing his belief that AI is an ally to event organizers and that physical events will continue to thrive due to their unique ability to engage all five senses. About the GuestFrédéric François is General Manager of Two cents agency in Brussels, Belgium. With a majority of his career spent in the event space, Frédéric has extensive experience in planning and executing live events. He is passionate about creating memorable experiences for attendees and helping organizations incorporate events into their strategic communications plans. Frédéric spent the first 10 years of his career at Brussels Expo as an exhibition organiser with special interest in the marcom aspects. He then created two companies: Advanced Fair, which specialises in trade fair organisation, and Two cents, which specialises in PR, content, and digital marketing. Why choose between two activities when you can combine both? About the HostAbbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local...

Joanne Chan discusses the importance of integrating ESG (environmental, social, and corporate governance) into a company's investor relations strategy. She emphasizes the need for transparency and consistency in ESG communication, as well as tailoring a communication strategy to address the diverse concerns of investors and other stakeholders. Joanne also highlights the role of recognized ESG reporting standards and frameworks in setting targets for companies to achieve. About the GuestWith over two decades of experience in investor relations, Joanne Chan established LBS Communications in 2012 in Hong Kong and has assisted over a hundred listed companies and startups in connecting with investors in the APAC region and other major financial markets. To support sustainable growth in the industry, she formed the Sustainability Investor Relations practice to support listed companies in enhancing their ESG performance and disclosures and to connect well-performing sustainability-focused companies with investors committed to responsible investing. About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »

In this episode, Sean Dowdall highlights the role of PR professionals in guiding companies towards values alignment and the impact it can have on the community.Drawing from his experience growing up on a tribal nation, Sean emphasizes the need for businesses to have a strong mission and vision that serves the benefit of people and the planet. He explains the pitfalls of solely focusing on making money and shares how the dot-com era exemplified the consequences of this approach. He also explains how the COVID-19 pandemic has prompted individuals and organizations to reevaluate their priorities and strive for work that helps others. Sean emphasizes the importance of aligning values with clients and employees, as well as the need for strategic decision-making that considers the impact on a company's brand and reputation. He also discusses the challenges of working with clients whose values may not align with your own and the importance of vetting potential clients. About the GuestSean Dowdall, President of Landis Communications Inc. (LANDIS), is a 30-year public relations, marketing and sales executive. The son of a banker, he started his career at his father's local bank on the Flathead Indian Reservation in his hometown of Polson, Montana. Prior to LANDIS, he was Chief Marketing Officer for Rabobank, N.A. Prior to Rabobank, Sean headed a variety of marketing, sales, public relations, and digital/Internet functions at Wells Fargo Bank and Bank of America. Sean graduated from Santa Clara University (BS in Finance) and the Pacific Coast Banking School at the University of Washington (Seattle, WA). He also studied in Tokyo, Japan during his junior year of college. He served as President of the Board of ODC San Francisco for 5 years during 2 $10 million capital campaigns to expand the ODC campus supporting more than 200 dance classes every week and an active 200-seat performing arts theatre. Sean is married to David Landis, the retired Founder of Landis. About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in...

In this thought-provoking episode, Gilbert Manirakiza talks about the importance of executive involvement in information sharing and communication efforts. Senior executives play a crucial role in brand reputation, as they are the ones who carry the voice of the brand. However, many executives feel nervous or restricted in this role. They often express concerns about engaging publicly due to fears of personal scrutiny or potential negative impacts on their businesses. As PR practitioners, we need to address these concerns, provide reassurance, and create a safe and supportive environment for executives to engage. Encouraging them to work as a team can also alleviate individual anxieties and foster a sense of collective responsibility.Gilbert also discusses how operating in Africa presents unique challenges due to the continent's cultural diversity and political intricacies. Multinational organizations from the US or Europe often struggle to navigate this complex ecosystem. Understanding the context and nuances of each African market becomes crucial for effective communication and reputation management. PR practitioners must bridge the gap between global leaders and local communities, ensuring that messaging resonates with diverse audiences.Key TakeawaysBrand reputation is closely tied to the reputation of the CEO, making executive involvement crucial in PR efforts. Many executives feel nervous or restricted in their role as brand ambassadors, and PR practitioners need to create a safe and supportive environment for them. Informing executives about the importance reputation and asking reflective questions can help engage them in communication efforts. African leaders often have a storytelling approach to leadership and focus on empowerment and community engagement. Creating a messaging architecture with clear and consistent messaging helps align the entire organization and ensures a unified brand message. About the GuestGilbert Manirakiza is CEO of the Newmark Group. He is a brand leadership, PR, and strategic communications expert with the added advantage of multilingual communications and localization expertise. Prior to co-founding Newmark, he worked with the United Nations, the World Bank, the World Health Organisation, the IMF, FAO, and the African Union, among other global organizations and brands, as a communications strategist to build multi-layered, multilingual, and multi-channel communications campaigns and systems. He has since lent his expertise and experience to local and global blue chips such as General Electric, Barclays Bank, the Rockefeller Foundation, and the governments of Japan, France, Dubai, and Singapore, just to name a few. In addition to providing media handling, etiquette, and public speaking training to Fortune 500 CEOs and senior executives, he has designed and moderated thought leadership panels during global and regional forums. Gilbert has contributed to the evolution of the PR industry in Africa by developing Newmark into a company that excels at integrating digital, mobile, experiential, and creative brand communications into traditional PR. Having worked in over 20 countries in Sub-Saharan Africa, he has intimate knowledge of the opportunities, challenges, and complexities of the African marketplace, making him a key asset for all the clients that his teams serve. He is a member of the Chartered Institute of Public Relations (UK) and the International Society of Sustainability Professionals, in addition to sitting on the boards of several regional trade development initiatives and companies. He is an alumnus of the University of...

One of the key roles PR professionals play is that of a counselor, advising clients and offering suggestions on how they should approach various communication challenges. However, PR practitioners are not the only counselors that clients have available. Attorneys also provide counsel to clients, especially in times of crisis. Dominique Biquard discusses how the collaboration between PR and legal counsel is essential in guiding clients through crisis situations. The future of this collaboration lies in continued communication and understanding between the two parties. PR practitioners must educate lawyers on the importance of real-time communication and the impact of media on legal proceedings. Similarly, lawyers should recognize the value of PR practitioners' expertise in managing public perception. By fostering this partnership, clients will benefit from a holistic approach to communication challenges, ensuring their reputation remains intact even in times of crisis. When a crisis arises, it is essential for PR practitioners and lawyers to work together and coordinate their efforts. By sitting at the same table and sharing their expertise, they can provide comprehensive counsel, address legal considerations, and shape public opinion to achieve the best possible outcome for their clients. Key TakeawaysCollaboration between PR and legal teams during crises maximizes results and minimizes liability. Crafting public opinion is crucial, as media and social media can impact the outcome of legal trials. Lawyers often focus on long-term legal implications, while PR professionals address immediate communication needs.Building goodwill and addressing issues proactively can help mitigate the impact of future crises. Lawyers can benefit from PR training to effectively communicate in crisis situations. About the GuestDominique Biquard is a founding partner at Identia PR, Argentinian firm that specializes in corporate communications, strategic thinking, reputation, crisis, and issue management. For 20 years, Identia PR has advised clients such as Argentinian Bar Association, BCG, Disney, Excelerate Energy, PwC, Rappi, Roche, Siemens, and Templeton, among others national and international firms in different fields, business and non-profit, industrial and the service chain, including the most prominent law firms in Argentina. About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new...

The word "transformation" is often used to describe the process companies go through as they seek to evolve and meet the shifting demands of the market. But what does transformation truly mean, and how can we effectively evoke change in our own businesses and help others navigate their own transformational journeys?In this episode, Bradly Howland shares his thinking about transformation as a multi-layered process of organizational change. Transformation involves making fundamental changes to how a company operates, looks, and acts both internally and externally. It is a response to market shifts and requires a deeper level of adaptation than simply evolving or growing the business. In South Africa, the concept of transformation takes on a deeper meaning. It is not only about responding to market shifts but also about redressing legacy issues of the past, providing opportunities, and planning for the future. The country's history of apartheid has created systemic challenges that need to be addressed in business and society.Bradly explains that transformation in South Africa involves considering the needs and experiences of marginalized groups, such as those who have been historically disadvantaged. This includes gender equity, racial diversity, and cultural inclusivity. By layering these considerations into the transformation process, businesses can become more relevant, responsive, and impactful in their communication and operations.In short, transformation is not a one-size-fits-all approach. It requires a layered understanding of the market, the people, and the unique context in which businesses operate. By starting with the people, valuing diverse perspectives, and communicating effectively, businesses can navigate the complexities of transformation and drive meaningful change.About the GuestBradly Howland is CEO of Alkemi Collective, a results-focused integrated marketing and communications collective with offices in Cape Town and Johannesburg, South Africa. Originally established in the 1990s as HWB Communications, Alkemi Collective has grown, adapted, and transformed in tandem with South Africa itself. Bradly has over 20 years of experience working in strategic marketing communications across a wide range of sectors and brands in Southern Africa. With a focus on developing multi-channel and integrated campaigns, he has raised brand awareness and driven direct business results for the clients and brands he has worked with, including the likes of the Virgin Group, Coca-Cola, ABB, The Elders, and the City of Cape Town. About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast...

In the world of event planning, sustainability has become an increasingly important consideration. The concept of sustainability goes beyond simply recycling or using eco-friendly materials. It encompasses a broader framework known as "the triple bottom line," which focuses on the impact of events on the planet, people, and profit. In this thought-provoking discussion with Danielle Dickinson, an expert in event-based strategies, we explore the evolving role of sustainability in event management and the implications for businesses and attendees.Danielle emphasizes the need for clear communication with stakeholders and the importance of creating an inclusive and culturally positive event experience. She also notes that sustainability practices can lead to cost savings in the long run.Key Takeaways The triple bottom line approach in event planning focuses on environmental impact, social responsibility, and financial performance.Sustainability initiatives in events include responsible sourcing, waste reduction, diversity and inclusion, and community give-back.Selecting vendors and partners who align with sustainability goals is crucial for successful event planning.Sustainability practices can lead to cost savings in the long run by reducing waste and improving resource efficiency.Attendees are seeking inclusive and culturally positive events that prioritize their well-being. About the GuestDanielle Dickinson is Senior Vice President, Events at The Castle Group, a public relations and events management agency headquartered in Boston, MA. She has 18 years of experience creating event-based strategies, managing teams, and executing innovative programs for corporate and nonprofit clients across the globe. Danielle specializes in strategic planning, budgeting, contract negotiation, event design, project management, event logistics, and customer relationships. Danielle is a Certified Meeting Professional (CMP) and holds a certificate in Sustainable Event Planning (SEPC) through the Event Industry Council. About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show:

The world is constantly evolving, and businesses need to adapt quickly and stay ahead of the curve to ensure success in the future. Nick Leighton discusses the priorities that marketing managers need to consider as they adapt to new challenges. He emphasizes the importance of talent acquisition and retention, the need to adapt to hybrid work environments, the evolving nature of marketing, the role of technology and AI, and the urgency of achieving net zero in business operations.Key Takeaways Talent acquisition and retention are crucial in the current business environment. Building and nurturing networks, showcasing company values, and embracing hybrid work models are essential strategies. Marketing has evolved, and traditional approaches like the marketing funnel may no longer be effective. Understanding buyer behavior, collecting data, and personalizing marketing efforts are key to success. Technology, particularly AI, is transforming the marketing industry. It can enhance efficiency and creativity, but it should be used responsibly and ethically. Achieving net zero is a top priority for businesses. Companies should develop strategies to reduce their environmental impact and be transparent about their efforts. About the Guest Nick Leighton is the founder and CEO of NettResults Middle East Public Relations, an award-winning Middle East-based public relations agency launched in November 1999 with offices in Dubai, Abu Dhabi, Jeddah, and California. He has over 25 years of experience in media relations and marketing and has lived and worked in the United States, Western Europe, Eastern Europe, and the Middle East. He has represented the public image of Fortune 500 companies, some of the largest nonprofit organizations in the world, political parties, and members of royalty. He is also a best-selling author. About the Host Abbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where...

The rise of disinformation, mal-information, and misinformation is a growing concern in Canada, just as it is in the United States and other countries. The Institute of Public Relations recently published a study highlighting the significant gap that exists between the sources responsible for combating disinformation and how well they are actually doing it. In this episode, David Wills, a Toronto-based public relations expert, talks about Canadians' attitudes towards disinformation and who they believe is responsible for combating it. About the GuestDavid Wills is Senior Vice President of Media Profile, Canada's largest full-service, independent PR agency based in Toronto, Ontario. He has been proving senior strategic counsel to Canadian business, not-for-profit and political leaders for more than 25 years. David began his career as a journalist for a string of weekly newspapers before becoming a political aide for the Ontario provincial government. He is an active supporter of the Canadian Journalism Foundation and has been involved in their campaigns to combat fake news and misinformation. About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »

"Lobbying is not about buying influence. It's about building relationships."Natacha Clarac discusses the importance of ethical and professional lobbying and how it is different from public relations. She explains that in the European context, lobbying is an open and democratic process that involves many stakeholders, including businesses and NGOs, in policymaking.About the GuestNatacha Clarac is managing director of Athenora Consulting, a leading independent European public affairs firm based in Brussels where she as been a lobbyist for nearly 20 years. Natacha provides political briefings, training programmes and consulting to various clients in order to raise their voice in the EU arena with adequate tools and the right message. She is committed to promoting ethical and professional lobbying to build a better society through dialogue and mutual understanding. Natacha loves designing and implementing smart lobbying strategies to achieve objectives and overcome challenges. Over the years she designed and carried out many lobbying campaigns on behalf of clients, giving her a very comprehensive expertise of lobbying at European level. She has also developed specific tools for coalition building and alliances. Natacha is a lecturer at Sciences-Po Aix-en-Provence and she also contributes to seminars at ESSEC, EIPA and ENA. In 2011 she co-wrote the lobbying chapter in the book “how the EU institutions work and how to work with EU institutions” and in 2012 she co-wrote the book called “EU lobbying golden rules”. Natacha graduated from Sciences-Po Aix-en-Provence and is a graduate from the Institute of European studies in Brussels.About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals.

The media landscape in Israel is diverse and competitive, with various TV channels, print newspapers, and technology-focused media outlets. It's important to choose the right outlet, angle, and journalist for a story to be successful with PR in Israel. Hanan Kamir explains that multinational companies should be aware of the need to adapt their message for the Israeli market. He emphasizes the need for "transcreation," not just translation of messages to ensure they are contextually relevant and will resonate with the Israeli audience. He also highlights the challenges of balancing PR decisions with business demands and the need for flexibility in strategy. About the GuestHanan Kamir is CEO of KAMIR, a strategy, media and PR consulting firm specializing in the management of complex challenges in the public and media spheres. KAMIR offers their clients a wide range of services to help them reach their goals, from formulating the strategy and crafting the desired message, to implementing their communications plan. KAMIR's clients include multinational corporations as well as private, public and governmental bodies, and are among the leaders in their industry in Israel and worldwide.As CEO, Hanan is focused on KAMIR's long-term and strategic goals for the future. He oversees the firm's clients, advisors, and projects, and ensures KAMIR's team has the optimal tools to succeed. Hanan actively participates in projects with high-profile clients in the Capital Markets, Real Estate, Infrastructure, and Energy sectors. Prior to working at KAMIR, Hanan worked as an issuing manager in the underwriting department at Value Base, one of Israel's leading investment banks. Hanan holds a Bachelor's degree in Economics and Business Management from IDC Herzliya, graduating Cum Laude. Hanan is also an alumnus of the Arison's Honors program. About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep...

Many companies seeking to hire a public relations firm will simply say "we want to build our image," thinking that will automatically increase their sales. But that's rarely the case. How can you make sure a PR or marketing campaign generates new business? In this episode, Leeza Hoyt explains that the role of public relations is more than just getting on the front page of a newspaper. She emphasizes the need for clear-cut goals and a strategic approach to PR, which can be measured as an investment in the business's growth. Leeza highlights the importance of understanding a client's objectives before creating a marketing recipe that would help achieve their goals in today's digital environment. Where do you want to go? What resources are available to make that happen? Is there an internal team that will be implementing parallel campaigns? How can we maximize the value of your investment? She also discusses the three stages of a PR agency's approach to working with clients. The first stage is the “discovery phase” where the agency gets to know the client and assesses their needs. The second stage is the “challenge phase” to ensure clarity and encourage the client to think differently. The third stage is the “testing and adjusting phase” to ensure the program is successful. About the GuestAn ideator known for creating amazing award-winning campaigns for companies throughout the country, Leeza Hoyt is a well-known PR maven based in Los Angeles. As president of The Hoyt Organization, Inc., a full-service communications agency, her team is known for its cutting-edge concepts that drive companies forward. Leeza's campaigns have resulted in hundreds of awards from industry organizations. She is accredited by PRSA, and she holds a California real estate license. Leeza earned a bachelor's degree in journalism with an emphasis in public relations from the University of Southern California, and a master's degree in business administration from Loyola Marymount University. About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's...

For B2B companies, clearly expressing your complex sales message or service offerings can be difficult. Oftentimes, the industry speak can be quite generic, which means finding the right content framework that will make your business stand out is all the more important for driving home conversions. Finding it hard to come up with the right message? Exhausted by the time and resources it takes to get a week's worth of social posts crafted? You're not alone. In this episode, Natalie Ghidotti talks about the challenges of content marketing and thought leadership for B2B executives and brands. She shares tips on how to build relationships, create content that is relevant to other businesses, and demonstrate your value. She also explains how to craft effective messages that will resonate with your target audience. About the GuestNatalie Ghidotti, APR, is principal of Ghidotti, which she founded in 2007 and has since grown to serve a wide range of clients, including some of the region's best-known brands. She is a past president of the Arkansas Chapter of the Public Relations Society of America and serves on the Executive Committee for PRSA National's Counselors Academy. About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listenNeed to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »

No company ever wants to experience a crisis, but what should happen when a crisis does occur? In this episode, Nick Leighton discusses what PR and communications professionals should do for their clients in the event of a crisis. “Crisis” is in the eye of the beholder, and so the first question to ask is, “Are we actually in a crisis?” Various stakeholders will disagree on whether a crisis is occurring or not, and that not all crises are obvious. It is important to discuss crisis management with clients well in advance and to have a plan in place in case of an emergency. The significance of the crisis, as well as the amount of uncertainty and ambiguity involved, are all important factors to consider when deciding on how to respond. How the crisis is perceived by the public, media, social media, and competitors can all influence the next steps taken to resolve the issue. Ultimately, the way a crisis is handled from the very beginning can have a significant impact on how the situation evolves. In any crisis situation, speed is essential to prevent a vacuum of information which can lead to inaccurate stories circulating. With no official communication, the media will search for alternate sources and possibly create inaccurate stories about the incident. To prevent this, it is critical to have a plan in place and to act quickly to provide accurate information. About the GuestNick Leighton is the founder and CEO of NettResults International Public Relations, a Middle East-based public relations agency launched in 1999 with offices in Dubai, Abu Dhabi, Jeddah, and California. NettResults is an award-winning, leading PR agency in the Middle East and acts as a gateway for international organizations looking for regional media implementation. He has over 25 years of experience representing the public image of Fortune 500 companies, some of the largest non-profit organizations in the world, political parties, and members of royalty. Nick is co-author of the crisis communications book CRISIS COMMUNICATION: practical PR strategies for reputation management and company survival, which was published by Kogan Page in December 2008. About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show:

“Prior preparation prevents poor performance." Planning for the future is key to creating a successful organization and is an important factor to consider when making decisions.But what about a company crisis? A crisis is often evaluated by how the CEO or management handle it - but usually it runs deeper than that. How should how organizational leadership and boards of directors properly prepare for unexpected future situations?In this episode, Dwayne Alexander of New Zealand-based Alexander PR discusses the importance of good practices for boards of directors, particularly in the face of a crisis. He highlights the need for boards to be prepared for potential red flags, such as a loss of operational margins, a decrease in working capital, or overworked staff. Dwayne and Abbie discuss the importance of considering the wellbeing of human beings when it comes to business models, productivity, and growth. Dwayne suggests that the idea of a four-day work week is gaining traction, which has made people more conscious of the productivity of their teams. They also discuss the importance of remote working, as it can be difficult to keep track of productivity levels. Abbie mentions the need for courage to be able to make changes and to challenge the status quo. Lastly, they highlight the importance of diversity of generations on boards, as different generations can bring different perspectives and ideas.Download the new white paper: "23 Bad Habits Your Board Should Change"About the GuestDwayne Alexander has nearly three decades' experience in helping leadership teams tell their story and build their organizational share of market and share of voice. He holds a postgraduate honours degree in marketing (cum laude) and has global multimarket experience. He co-founded the internationally recognized Alexander PR and has innovated over many years by introducing "The Content Place," Company Crisis, and also becoming a published author in 2022. A mentor and confidante to a number of boards, CEOs and founders when it comes to Reputation Management, Issues & Crisis and Storytelling, Dwayne and his team have attracted 11 global awards from San Francisco to London, Washington DC to Singapore for their PR and content work. About the HostAbbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Apple Podcasts, Spotify,...