Podcasts about ship30for30

In this week's episode, Patrick Donley (@JPatrickDonley) sits down with Dickie Bush, a former BlackRock portfolio manager turned digital entrepreneur. You'll learn the secrets to Dickie's success in football, on Wall Street, online as a writer and content creator, and even how he lost 100 pounds after his football career at Princeton ended.  Dickie co-founded Ship30For30, a cohort-based course which has helped over 10,000 students start writing. He's a former professional online gamer and captain of the Princeton football team who has gone on to build a successful career on Wall Street and more recently, as a digital entrepreneur.   IN THIS EPISODE, YOU'LL LEARN: 00:00 - Intro. 02:43 - How video games taught him more than his Ivy League degree about business. 05:45 - What “obsession based” learning is. 07:53 - What his experience at BlackRock was like and why he left. 10:49 - When you should consider leaving a job. 11:36 - How he got started with a blog synthesizing content he was already listening to. 19:46 - What his early days on Twitter were like. 30:53 - How he made $10,000 as a ghostwriter. 36:59 - What the impetus of Ship30For30 was and how he developed the program. 40:36 - How he eliminated his scarcity mindset and improved his relationship with money. 44:18 - Why you should create a “memory dividend” fund with your money. 53:47 - Why you need to save the first $100,000 in cash before you start investing. 57:40 - Why he spent $68,000 on a mastermind group. 63:31 - How he lost 100 pounds and what nutrition system worked best. 68:04 - What keeps people from writing and a tool to generate topics to write about. *Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences. BOOKS AND RESOURCES Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Kyle and the other community members. Recommended book: The Almanack of Naval Ravikant by Eric Jorgenson. Recommended book: Die with Zero by Bill Perkins. Recommended book: The Anthology of Balaji by Eric Jorgenson. Recommended book: 4 Hour Workweek by Tim Ferriss. Check out the books mentioned in the podcast here. NEW TO THE SHOW? Follow our official social media accounts: X (Twitter) | LinkedIn | Instagram | Facebook | TikTok. Check out our Millennial Investing Starter Packs. Browse through all our episodes (complete with transcripts) here. Try Kyle's favorite tool for picking stock winners and managing our portfolios: TIP Finance. Enjoy exclusive perks from our favorite Apps and Services. Stay up-to-date on financial markets and investing strategies through our daily newsletter, We Study Markets. Learn how to better start, manage, and grow your business with the best business podcasts. SPONSORS Support our free podcast by supporting our sponsors: Linkedin Marketing Solutions Fundrise TurboTax HelloFresh NetSuite Connect with Patrick: Twitter Connect with Dickie: Website | Twitter  Learn more about your ad choices. Visit megaphone.fm/adchoices

Nicolas Cole (@Nicolascole77), co-founder of Ship30for30, will teach you why indie hackers should embrace writing as a transformative tool in their arsenal. He sheds light on the common misconception that writing pales compared to coding for developers, but illustrates how writing can be a vehicle for desirable outcomes like zero-cost customer acquisition and recognition within the industry. Listen in as he shares the secret of building a timeless library of content, emphasizing how past writings can continue to serve us without the need to create new material constantly.Nicolas on Twitter: https://twitter.com/Nicolascole7700:00:00 Writing's Importance for Indie Hackers00:09:10 World of Warcraft and Writing Connection00:12:07 Writing, Books, and Their Value00:25:29 Finding Voice00:28:01 The Power of Writing and Community00:34:05 Writing for Readers00:47:21 Ghostwriting and Its Benefits ExploredThis episode is sponsored by Acquire.comThe blog post: https://thebootstrappedfounder.com/nicolas-cole-harnessing-the-written-word-for-profit/The podcast episode: https://tbf.fm/episodes/278-nicolas-cole-harnessing-the-written-word-for-profitThe video: https://youtu.be/sX-CaJHf9cMYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw (00:00) - Writing's Importance for Indie Hackers (09:10) - World of Warcraft and Writing Connection (12:07) - Writing, Books, and Their Value (25:29) - Finding Voice (28:01) - The Power of Writing and Community (34:05) - Writing for Readers (47:21) - Ghostwriting and Its Benefits Explored

In today's episode, I talk to Dickie Bush, a former BlackRock portfolio manager turned digital entrepreneur. Dickie co-founded Ship30For30, a cohort-based course which has helped over 10,000 students start writing, along with other writing ventures like Typeshare, Write With AI, and the Premium Ghostwriting Academy.A former online gamer and captain of the Princeton football team, Dickie's ability to transfer skills from seemingly unrelated past lives into his businesses has been incredible to watch. He currently sits at 370,000 followers on X, 57,000 on LinkedIn and just finished building his impressive YouTube studio called The Shipyard.Today, we talk using

Nicolas Cole is one of the most prolific writers on the internet. He's also an author who has written numerous books and an entrepreneur who has started and run several businesses including Ship30For30 – an online cohort-based educational business that has taught thousands of people to write online. The focus of this conversation is how and why you might want to consider building an audience online. 90+% of people online are in consumption mode only and potentially leaving a lot of opportunities on the table by not growing an audience themselves. In this conversation, Cole and Greg dive into the details of audience building, including: how to pick a topic to write about, how to find time to do it, what platforms to publish on and even how AI might help you do all of this. If you are someone who has a lot of ideas and value in your head but has never translated that into content for others to consume – this episode IS FOR YOU. Episode Segments: (05:07) - Are audiences STILL undervalued? (14:27) - How to make opportunity FIND YOU through content creation (18:00) - How Ryan Holiday followed the data to a successful niche (22:31) - How narrow to go with your niche (30:00) - The "For Who, So That" framework (38:22) - Creator audits & always listening for data points (40:25) - What platforms to publish on?!?!? (47:45) - The time and effort it takes to find your audience (52:31) - When and how to outsource content creation (59:56) - Why the impact of AI on writing is misunderstood (01:07:06) - One thing Cole has figured out in life Be sure to follow Cole on Twitter @nicolascole77 And check out his new book: The Art & Business of Ghostwriting This episode is brought to you by Athletic Brewing Company. Try Athletic Brewing Non-alcoholic Brews for yourself! Click on the link below and use code WISDOM to get 15% off your first order at athleticbrewing.com. Near beer. Exclusions and conditions apply. Athletic Brewing Company. Fit For All Times. https://athleticbrewing.com/pages/media?utm_source=intentional%20wisdom&utm_medium=paidadv&utm_campaign=intentionalwisdom_podcast_hostread  Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter:  https://gregcampion.substack.com  If you enjoyed this episode, please consider rating and reviewing Intentional Wisdom wherever you get your podcasts. (Very) rough transcript of this conversation: https://share.descript.com/view/xoQMnBFZn9o --- Send in a voice message: https://podcasters.spotify.com/pod/show/intentionalwisdom/message Support this podcast: https://podcasters.spotify.com/pod/show/intentionalwisdom/support

Zlatko "Z" Bijelic is a serial entrepreneur known for several innovative businesses, including Sparetoolz, an app for sharing and renting tools; Thymeline, a timeline-based client communication tool; and Tako Agency, a 7-figure full-service Shopify agency. Currently, Zlatko is focusing on his new venture, 920Four, a product agency that transforms client needs and ideas observed at Tako into practical, problem-solving products. In this episode, we discuss Zlatko's experiences building connections on Twitter, the books that significantly altered Zlatko's perspective and his journey, overcoming the fear of writing by joining the Ship 30 for 30 challenge, Zlatko's unique take on defining success, thoughts on Bitcoin, and personal branding. We also get into embracing failure, taking the first step towards starting a business, the impact of bias towards action, intrinsic curiosity and how to juggle multiple projects while maintaining a strong focus on prioritization. Check out the What Is My Brain Podcast:→ Website: zlatkobijelic.com/podcast→ LinkedIn: linkedin.com/company/what-is-my-brain-podcast/→ Twitter: twitter.com/whatismybrain_→ Instagram: instagram.com/whatismybrainpodcast/→ Youtube: youtube.com/@whatismybrain→ TikTok: tiktok.com/@whatismybrainpodcast Connect with Zlatko:→ Website: zlatkobijelic.com→ LinkedIn: linkedin.com/in/zbijelic/→ Twitter: twitter.com/Zbijelic→ Instagram: instagram.com/zlatko.bijelic Resources Mentioned in The Episode:→ Your Music and People: amazon.com/Your-Music-People-Creative-Considerate→ Noah Zender: twitter.com/noahzender→ Ship30for30: ship30for30.com→ 3 common mistakes early-stage founders make (Article): zlatkobijelic.com/post/3-common-mistakes-early-stage-founders-make→ A new beginning for the third time (Article): zlatkobijelic.medium.com/short-story-a-new-beginning-for-the-third-time-aa750f08f3c0→ Dan Koe: thedankoe.com→ Focusmate: focusmate.com→ Dickie Bush: dickiebush.com→ Nicholas Cole: twitter.com/Nicolascole77→ Cold Email Wizard: twitter.com/blackhatwizardd→ Cal Newport: calnewport.com→ Tim Ferris: tim.blog→ Daniel Fazio: twitter.com/thedanielfazio→ Write of Passage: writeofpassage.school→ Asana: asana.com→ Trello: trello.com→ Danny Miranda: twitter.com/heydannymiranda Help The Louis and Kyle Show:→ If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: podcasts.apple.com/us/podcast/1504333834→ Drop us an email: LouisandKyleShow@gmail.com→ Subscribe on YouTube: youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA Follow The Show on Social Media:→ Twitter: twitter.com/LouisKyleShow→ Instagram: instagram.com/louiskyleshow→ LinkedIn: linkedin.com/company/65567567 Connect with Louis and Kyle:→ Read Louis' Newsletter: louisshulman.substack.com→ Louis' Twitter: twitter.com/LouisShulman→ Kyle's Twitter: twitter.com/_kylebishop→ Louis LinkedIn: linkedin.com/in/louisshulman→ Kyle's LinkedIn: linkedin.com/in/kyle-bishop-7b790050

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their marketing funnel, specifically relating to email. (00:00) Intro (01:55) Cole's missed product opportunity (06:12) Dickie's strategy for product improvement (09:39) Unexpected benefits of 1:1 feedback (11:37) Customer experience is BETTER than product improvement? (13:01) Tactical strategies (19:11) The 3 customer tiers you should know about (21:48) Harvard vs. the internet education space (23:45) How to CRUSH low-ticket products (25:08) The 3 post-purchase survey questions you need to ask (30:35) The true meaning of wealth (35:04) Winner of FREE Ship 30 cohort -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole Subscribe to the Ship 30 YouTube channel for more content like this: https://www.youtube.com/c/Ship30for30... Subscribe to the Digital Writing Podcast: https://open.spotify.com/show/1WeaKKsnzbWRk9gNmlgLzr?si=3ebaa256361d44dc

Nicolas Cole is a writer and the co-founder of Ship30for30, a leading online writing program. We talk about self limiting beliefs, building Ship30for30, how to write on the internet, and much more. — (00:24) Nicolas' background (04:19) Why writing (07:01) Being the top writer on Quora & getting his break (13:57) Impact of AI on writing (17:46) Ship30for30 origin story (20:37) What is Ship30for30 really selling? (23:47) Top self-limiting beliefs of wannabe writers (27:49) Are popular online writing styles inauthentic? (31:57) Long-term thinking & writing forever (34:21) The goal of writing (36:52) Branding, marketing, & community building (40:59) Overlooked opportunities in writing (44:36) Nicolas' next year and decade (47:17) His question for listeners — Spencer's Twitter: https://twitter.com/sp1ns1r Spencer's blog: https://spencerkier.substack.com Nicolas' Twitter: https://twitter.com/Nicolascole77 Start Writing Online: https://startwritingonline.com Ship30for30: https://www.ship30for30.com

Most people know Dickie Bush as one of the most prolific creators on Twitter and increasingly on other platforms like YouTube and LinkedIn as well. He's built an impressive follower-base of 300k+ on Twitter and is also building a digital writing business called Ship30for30 that has already taught 6000 people to write online daily. But perhaps just as impressive are the systems that Dickie has built for his own health and fitness. In this episode, Dickie and Greg go deep on Dickie's routines for: - Sleep - Nutrition - Fitness Specifically... (02:37) - Dickie's experience as a professional Call of Duty player and his baseball career (08:19) - His decision to leave BlackRock to build Ship30for30 full-time (14:59) - His experience starting and growing a business over the last 2 years (22:41) - His journey to losing 100 lbs (26:28) - Dickie's formula for success: Volume, Intensity & Obsession (31:52) - Getting granular on Dickie's sleep routine (38:16) - Dickie's current morning routine (44:49) - How Dickie built a running habit in 2022 (49:46) - The Dickie Bush nutrition playbook (55:46) - The impact of quitting alcohol for one year (01:04:40) - Hustle culture, Twitter trolls & and killing your "once's" Dickie mentioned that he uses an electrolyte supplement from Re-lyte. You can find their website here: https://redmond.life/collections/re-lyte-caps Link to (very) raw transcript: https://share.descript.com/view/lKPDIvAOdQU -- Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter: https://gregcampion.substack.com. If you enjoyed this episode, please consider rating and reviewing Intentional Wisdom wherever you get your podcasts. --- Send in a voice message: https://anchor.fm/intentionalwisdom/message Support this podcast: https://anchor.fm/intentionalwisdom/support

**This is the FIRST and ONLY time we share this framework publicly.**After listening to this episode, you will walk away with our exact proven process for...• Publishing short-form “outlines as content.”​• Expanding proven short-form content into long-form content.• ​And resurfacing your best content over and over again (allowing you to schedule content months in advance, and build your audience on autopilot).If you are looking to start (or accelerate) your online writing journey in 2023, this is exactly what you need to achieve your goal.Found this helpful? We have dozens of other FREE resources!Download our FREE 13,000-word ultimate guide: http://startwritingonline.comStart writing on Typeshare: http://typeshare.co• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascoleSubscribe to the Ship 30 YouTube channel for more content like this: https://www.youtube.com/c/Ship30for30?sub_confirmation=1Subscribe to the Digital Writing Podcast: https://open.spotify.com/show/1WeaKKsnzbWRk9gNmlgLzr?si=691adfda4f324f3d

Want more FREE digital writing frameworks & tips like these? Join 45,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the right time to start a newsletter, the best writing advice, and fears of AI. (00:00) Intro (00:10) What's something you used to think was true about writing that you now know to be untrue? (04:38) Is there a “right time” to start a newsletter? (08:46) How concerned are you about AI taking over? (15:14) What was the best writing advice you got? -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole Subscribe to the Ship 30 YouTube channel for more content like this: https://www.youtube.com/c/Ship30for30?sub_confirmation=1 Subscribe to the Digital Writing Podcast: https://open.spotify.com/show/1WeaKKsnzbWRk9gNmlgLzr?si=691adfda4f324f3d

“You must not fool yourself… and you are the easiest person to fool” Richard FeynmanWe all have goals and ideas for our future, but things don't always go according to plan. There is a mismatch between the idea when it is in the safe space of our mind and when we try to bring the idea into the worldMost of our failures come down to a detachment from reality.This episode breaks down the psychological nature of ideas. Where the differeneces lie compared to the practicalities of life. It then covers practical steps to level up your game plan and confront reality in the face as it happens.Cohorts Sam likes:Writing - Ship30for30 YouTube - CreatorNowPodcasting - Podcast Marketing AcademyFree Resources Sam Likes:Writing - Ultimate Writing GuideYouTube - Ali Abdaal - Beginner Youtube SkillSharePodcasting - Podcast Growth BluePrint- - -Sponsored by LinkedIn JobsCreate a free job posting in months on the world's #1 rated recruitment site for small businesses.https://www.linkedin.com/growth- - -Connect with Sam:Join the conversation on the social podcast app - PodvineSam's newsletter on creativity and entrepreneurship - Explosive Thinking Sam's podcast on books - Wiser Than Yesterday Support the Show - Patreon If you enjoyed the podcast please subscribe and rate it. And of course, share with your friends!- - -Timestamps00:00 - The issue with goals and ideas01:17 - Unrealistic Expectations02:03 - Not Ready for the moment02:16 - Psychology of ideas03:25 - Reality in the moment05:31 - Adjusting to new habits06:07 - Personal Responsibility06:55 - No Momentum07:50 - ADVERT - LinkedIn Jobs09:00 - Get it out your head09:55 - Cohort Learning11:21 - Coaching12:14 - Accountability Groups13:57 - Future.me letters15:17 - Standard tips16:15 - Round up Become a member at https://plus.acast.com/s/growth-mindset-podcast. Hosted on Acast. See acast.com/privacy for more information.

Armand Uno (@thenameisuno) sits down with Founder, CEO, and Rockstar Indiana Gregg (@indianagregg) to talk about her life as a singer-songwriter, 5x Founder, and the best meditation technique you'll ever hear. ----- Links: * Wedo Link: https://wedo.ai/ * Indy's LinkedIn: https://www.linkedin.com/in/indianagregg/ * Ted Talk mentioned: https://www.ted.com/talks/lera_boroditsky_how_language_shapes_the_way_we_think?language=en * Ship30for30 referral code: https://enroll.ship30for30.com/a/jg05o ----- Show Notes: (08:40) - One trait that shows a company will be successful. (19:20) - Tech is a tool, not biased. (22:50) - Where does creativity come from? (30:20) - Dealing with anxiety before a performance (a new way to meditate). ----- Episode Quotes I Enjoyed “It wasn't your typical mother of three move. I had three tiny kids and I go off and be a rockstar.” “Generally, the companies who don't like the truth are the companies that are going to fail. ” ----- If you like this episode, subscribe and let me know! Email armand@playhardpodcast.com. --- Support this podcast: https://anchor.fm/playhardpodcast/support

Original article: https://thetotalliving.com/2022/06/ive-written-every-day-for-198-days-here-are-3-sentences-that-allow-me-to-never-quit/ Sign up for the upcoming August cohort of Ship30for30 here (for $100 off): https://enroll.ship30for30.com/august-2022-enrollment/59x5f?coupon=MEMBER-AUG-100 Subscribe to my weekly newsletter here for an exclusive deep dive on the most popular episode that week: https://www.getrevue.co/profile/thetotalliving?via=twitter-profile SOCIAL MEDIA: Twitter: https://twitter.com/OscarLagrosen LinkedIn: https://www.linkedin.com/in/oscarlagrosen/ Facebook: https://www.facebook.com/The-Total-Living-276035679592785 Tiktok: https://www.tiktok.com/@thetotalliving Instagram: https://www.instagram.com/thetotalliving/ Medium: https://thetotalliving.medium.com/ OTHER LINKS: Main Website: https://thetotalliving.com/ Spotify: https://open.spotify.com/show/3Dq8SNF483JB6kNL2yVgGc?si=3e80bb8ed1d74dde Apple Podcasts: https://podcasts.apple.com/us/podcast/the-total-living/id1597590220 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xMzhhYzE3OC9wb2RjYXN0L3Jzcw My name is Oscar Lagrosen and am the founder and life-enjoyer of The Total Living. I publish a new podcast episode every single day about the art and lifestyle of total living. Tips, frameworks, and big ideas to be your ideal life, both right now and in the future.

In this episode we meet Dan Boyd, a life-long storyteller who insists he is not a CIA operative. We talked about sneaking aboard Ship30, making up your own writing frameworks, and why everyone should drink the koolaid. Dan finished with a generous offer to help you if you're stuck.

Inspirational stories plus practical takeaways from the entrepreneurship world.Today's guest is Dickie Bush who you might know from Twitter where he has amassed 200k followers in just over 2 years. He started writing online as he realized his corporate career with Blackrock isn't where he wanted his life to go. After 9 months of struggle, he finally had a breakthrough, and ever since he's been helping others through Ship30for30 with Nicolas Cole. He's also released TypeShare, a SaaS product to make it easier for online bloggers to publish on multiple platforms. He only went full-time 6 weeks ago so we've caught him at a turning point in his already successful career. We hope enjoy the episode and don't forget to share it with others. You can learn more at http//www.entrepreneurshandbook.co.Find out more about Dickie: https://www.dickiebush.com/Follow him on Twitter: https://twitter.com/dickiebushFollow him on LinkedIn: https://www.linkedin.com/in/dickiebush/Start Writing Online: https://startwritingonline.com/Ship30for30: https://www.ship30for30.com/TypeShare: https://typeshare.co/

https://horacio-ps.com https://discord.gg/yEneVTEzDK https://www.ship30for30.com/ https://medium.com/@horacio.eps https://twitter.com/search?q=%23ship30for30&src=typed_query --- Send in a voice message: https://anchor.fm/horacio-ps/message

Wednesday 4/20/2022 = #259 Another 30 Days of Shipping in #Ship30for30—Here's What The March Cohort Changed For This Online Content Creator ⭐️ Join

Wednesday 4/20/2022 = #259 Another 30 Days of Shipping in #Ship30for30—Here's What The March Cohort Changed For This Online Content Creator

Thursday 4/21/2022 = #260 Living the creator life, one 30-day cohort at a time. How will you spend your next #Ship30for30 cohort? Here are some ideas & takeaways https://twitter.com/WriterHeatherL/status/1514241020531290113 Sign up for the FREE newsletter full of personal development for content creators: https://www.destinyarchitecture.net COMET Goals: From SMART Goals to COMET Goals: 5 Simple Steps to Truly Change Your Life Free COMET GOALS download! https://bit.ly/3lUP6wg Book your complimentary breakthrough coaching session with Heather Larson now: https://www.coachaccountable.com/offering/PnOunKpfNYNMS04FPWdIZy4hiTryTqW Subscribe on YouTube

Thursday 4/21/2022 = #260 Living the creator life, one 30-day cohort at a time. How will you spend your next #Ship30for30 cohort? Here are some ideas & takeaways https://twitter.com/WriterHeatherL/status/1514241020531290113 Sign up for the FREE newsletter full of personal development for content creators: https://www.destinyarchitecture.net COMET Goals: From SMART Goals to COMET Goals: 5 Simple Steps to Truly Change Your Life Free COMET GOALS download! https://bit.ly/3lUP6wg Book your complimentary breakthrough coaching session with Heather Larson now: https://www.coachaccountable.com/offering/PnOunKpfNYNMS04FPWdIZy4hiTryTqW Subscribe on YouTube

Two days ago, I finished the most memorable 30 days of my life. Out of the 25 online courses I have taken, ship30for30 stands out as one of the best. Fortunately, there will be a new 30-day cohort with the latest sign-up date on April 16 at 9 AM Central Europe Time. Here are five reasons why you should join me Original article: https://thetotalliving.com/2022/04/5-reasons-why-you-should-join-the-april-ship30for30-cohort/ Join Ship30for30 here: https://enroll.ship30for30.com/a/59x5f?coupon=MEMBER-APR-100 My name is Oscar Lagrosen and am the founder and life-enjoyer of The Total Living. I publish a new podcast episode every single day about the art and lifestyle of total living. Tips, frameworks, and big ideas to be your ideal life, both right now and in the future.

Tuesday 4/12/2022 = #253 How To Find Your Niche As A Creator Using Ship 30 #Ship30for30 https://www.destinyarchitecture.net/how-to-find-your-niche-as-a-creator-using-ship-30/ Sign up for the FREE newsletter: https://www.destinyarchitecture.net Book your complimentary breakthrough coaching session with Heather Larson now: https://www.coachaccountable.com/offering/PnOunKpfNYNMS04FPWdIZy4hiTryTqW Subscribe on YouTube

How To Find Your Niche As A Creator Using Ship 30 #Ship30for30 Tuesday 4/12/2022 = #253 How To Find Your Niche As A Creator Using Ship 30 https://www.destinyarchitecture.net/how-to-find-your-niche-as-a-creator-using-ship-30/ Sign up for the FREE newsletter: https://www.destinyarchitecture.net Book your complimentary breakthrough coaching session with Heather Larson now: https://www.coachaccountable.com/offering/PnOunKpfNYNMS04FPWdIZy4hiTryTqW Subscribe on YouTube

Back in January this year, I joined ship30for30 for three reasons only (because I was already writing every day): Get better feedback Increase my reach Participate in a vibrant community 29 days later, I can confidently state that all of these have been met! It has been an incredibly rewarding and accelerating experience. Filled with new friendships, more validation, and an underlying feeling of communitas (group flow). If you are an aspiring or experienced writer who wants to grow digitally, this course is for you. Here are my 3 biggest lessons Original article: https://thetotalliving.com/2022/04/3-lessons-i-learned-from-participating-in-the-march-ship30for30-cohort-whats-next/ Join Ship30for30 today: https://enroll.ship30for30.com/a/59x5f?coupon=MEMBER-APR-100 The Art & Business of Online Writing: https://amzn.to/3jmv0JO My name is Oscar Lagrosen and am the founder and life-enjoyer of The Total Living. I publish a new podcast episode every single day about the art and lifestyle of total living. Tips, frameworks, and big ideas to be your ideal life, both right now and in the future.

Topics Discussed: Ship30 history What hypergrowth feels like for a CBC Building the “Member Ship” Building the Ship30 Automation Engine  What were the most manual tasks? How did you automate them? Biggest bottlenecks for ship30 moving forward Twitter:https://twitter.com/dbustacRelevant links:Reshaping Education PodcastKeep up with us:Ish Baid, Founder & CEO of VirtuallyWill Mannon, Course Director of Forte Academy 

The second Conversations with Guests featuring Sam Williams. Sam Williams is a former musician, sound-designer, daily writer, Twitter ninja, and a dedicated life-long student of improvement, happiness, and stoicism. We went through topics like music, the value of routines, #ship30for30, happiness, and stoicism. I resonated a lot with his acquired wisdom during the years. Enjoy! Follow Sam on Twitter: https://twitter.com/iamsam_williams Timestamps 0:00 About Sam Williams, early years 2:50 Sam's music influences 6:20 Sam's experience with technology for music 9:50 The transition after music to self-improvement 13:00 Sam's book recommendations 15:20 What Sam does nowadays (writing) 18:40 Sam's writing routine 20:40 Ship30for30 and the impact on Sam 23:12 Oscar explains what Ship30For30 is 24:50 Sam's best tips for growing an audience on Twitter 27:20 Sam's tips for being consistent 30:47 The importance of habits 33:55 Sam's perspective on happiness 40:10 Sam's perspective on stoicism 46:10 Sam's future projects 49:00 Sam's tips on creating your best life, both now and in the future

Monday 2/7/2022 = #212 #Ship30for30 #SHIP

Monday 2/7/2022 = #212 Thinking of joining #Ship30for30? Expect these side effects. Twitter: https://twitter.com/WriterHeatherL/status/1487479280191909890 ⚡️ Love the F5? You can tip me on the lightning ⚡️ network at: heatherlarson@ln.tips ⚡️#V4V #lightning #Bitcoin #SendSatsToPodcasters Want to shift your life in 2 minutes? Check out this episode: https://anchor.fm/heather-larson3/episodes/How-to-shift-your-life-in-less-than-2-minutes-e13996s/a-a5vanac Read more and book your complimentary breakthrough coaching session with Heather Larson: https://destinyarchitecture.com The Fearless 5 podcast: Lose the Fear and get your ass in gear! I SPECIALIZE IN HELPING GEN Y + Z WOMEN GET STARTED WITH MAKING CHANGES SO THAT THEY CAN NAVIGATE MAJOR LIFE TRANSITIONS WITHOUT ANXIETY! Ready to begin? Book your first complimentary breakthrough session right now: https://bit.ly/3umSCof --- Send in a voice message: https://anchor.fm/heather-larson3/message Support this podcast: https://anchor.fm/heather-larson3/support

Dickie Bush is an online writer and creator of Ship30For30 - a cohort-based writing course that has taken the Twitter community by storm. In this episode of the Modern Mastery podcast Dan and Dickie discuss how holistic health and hybrid athleticism affect creative work, why writing is a necessity for everyone, and the definition and steps to building digital leverage. Get In Touch With Dickie Dickie's Twitter: https://twitter.com/dickiebush Dickie's Guide: https://startwritingonline.com/ Ship30For30: https://www.ship30for30.com/ Get Your First Month Inside MMHQ For $5 Join The Community: https://join.modernmastery.co/podcast Guaranteed Business & Personal Success - New Cohorts Every Quarter The Mastery Program: https://join.modernmastery.co/program Weekly Newsletter The Mastery Letter (free): https://join.modernmastery.co/the-mastery-letter Map Out Your Vision, Deconstruct It, And Execute Relentlessly The Power Planner (free): https://shop.thedankoe.com/planner Free Online Business Beginners Training Solopreneur Foundations (free): https://join.modernmastery.co/free-training The Blog & Shop https://modernmastery.co Get In Touch With Me Twitter: https://twitter.com/thedankoe Instagram: https://instagram.com/thedankoe YouTube: https://youtube.com/c/DanKoeTalks If you enjoyed the show, subscribe and rate to help it grow further.

Last episodes were “Recalibrate your life” & “Social media de-clutter” What is the F5 about: Lose the fear. Get your ass in gear. New format: 5 minutes a day, 5 days a week for Mon-Fri listening but uploaded at once on Sundays so you can binge. Progress update on me I'm joining #Ship30for30 in the January cohort! --- Send in a voice message: https://anchor.fm/heather-larson3/message Support this podcast: https://anchor.fm/heather-larson3/support

Last episodes were “Recalibrate your life” & “Social media de-clutter" What is the F5 about: Lose the fear. Get your ass in gear. New format: 5 minutes a day, 5 days a week for Mon-Fri listening but uploaded at once on Sundays so you can binge. Progress update on me I'm joining #Ship30for30 in the January cohort! --- Send in a voice message: https://anchor.fm/heather-larson3/message Support this podcast: https://anchor.fm/heather-larson3/support

Frustration is a funny word. It means a lot of different things to different people, even though it has one definition. My therapist had a great definition of frustration: Frustration is simply attempting to control something over which we have no control.For the sake of this episode, we're going to focus strictly on what frustration can look and feel like in your business. I'm also going to give you 3 ways you can take your frustration to dig a little deeper and get better at what you do. This episode was inspired by a https://kimdoyal.com/focus-session-spring/ (coaching client.) She messaged me about her Black Friday Cyber Monday offer, which she had worked extremely hard on (in other words, she's doing the work). The campaign was set to go out over 4 days (Friday, Saturday, Sunday, & Monday of the holiday weekend). After the first 2 days and no sales, she messaged me that she was having an “insecurity attack” and even though she knew the people on her list weren't the right people, she was really frustrated. The day prior she was excited that even though no one bought it, she knew she was on the right path. I'm going to give you a little context about where she was when we started working together (not her niche, market, or name, but you'll have enough to understand). When we started working together she knew she wanted to focus on a different market. Very similar work, but the message and audience needed to be changed. In addition to some website changes, we started https://kimdoyal.com/daily-email-works-period-interview-with-ben-settle-wpcp-138/ (working on a new email) opt-in offer (this is a long sequence based on the ‘Lesson, Bridge, Pitch, Survey' strategy by https://kimdoyal.com/visual-mapping-onboarding/ (Brennan Dunn)): 9 emails with a very specific purpose, followed by an offer to purchase, followed by a survey to those who didn't purchase. Then we worked on the BFCM offer. More emails, product images, sales page set up, etc. A lot of work, right? Here's the thing… She's JUST getting started! Where she was to where she is today is like night and day. She has been working extremely hard to build a solid foundation for her business. It's kind of like how working out and eating healthy feels if you're trying to lose weight. You know your body is feeling better, your energy is better, your sleep is better, and maybe you've lost a few pounds. Then you step on the scale a couple of months in and the number hasn't moved. Maybe even the inches haven't dropped yet. Does that mean that the two months prior, with everything you've accomplished aren't worth anything? Absolutely not. You've created https://www.amazon.com/Atomic-Habits-Proven-Build-Break-ebook/dp/B07D23CFGR/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1638215188&sr=8-1 (new habits) and are establishing a level of trust within yourself that no scale can take away (nor does it determine your worth and value). This is the biggest challenge with online businesses. It “seems” like everyone else is having success. But we don't know how many times the person we're comparing ourselves to has failed. Nor do we now how much work has been put into the knowledge and skills they have today. Here's an example: I've made a couple of BFCM purchases. All have to do with writing. The first was that I signed up for the https://www.ship30for30.com/ (Ship30for30) training starting in January 2022. The reason I did this is because of my commitment to a daily writing practice. I thoroughly enjoy writing and want to get better at it so it becomes a primary https://kimdoyal.com/the-free-traffic-source-youre-probably-ignoring/ (source for traffic), content, and sales. That training is going to help me create frameworks and practice writing on other platforms (my site and emails come easily now so this will help me write on other platforms. More on that in another episode). Then this morning I...

Today we chat with Dickie Bush who co-founded the popular Ship 30 For 30 online course. He's helped over 2,500 become better writers, was a D1 athlete at Princeton and currently works full-time at one of the largest asset management firms in the world.  You can find him on twitter at https://twitter.com/dickiebush We chat about  - How he learned to become an effective writer so quickly - Building well developed product - Using leverage and efficiency to get things done

In this episode, we talk with Dickie Bush, creator of the successful online writing community Ship30for30. Dickie Bush is a macro investor, portfolio manager, and creator of Dickie's Digest, a newsletter focused on growth principles, building in public, and enabling full-stack internet creators. He's gives writers and creators tools, resources, processes, and mindsets to grow personally and professionally. We talked about Dickie's early participation on Twitter (curating and summarizing 30 podcast episodes in 30 days), the origins of Ship30for30, how he's running and scaling an internet business, and how he packages together his growing expertise into free and paid products. Links:  Dickie's website: https://www.dickiebush.comDickie's Twitter: https://twitter.com/dickiebushDickie's newsletter ("Dickie's Digest"): https://dickiebush.substack.comShip30for30: https://www.ship30for30.comDickie's tweet about credibility and specificity: https://twitter.com/dickiebush/status/1450448559984283656?s=20"The T-Shaped Information Diet" by Nick DeWilde: https://junglegym.substack.com/p/the-t-shaped-information-diet

Today's guest has gone from zero to almost 50k followers in the last 12 months and has turned that newfound attention into a 6-figure online business. This is impressive in itself, but what's even more impressive about this story is that Dickie Bush has built his audience on Twitter. You know, that social media platform that's always just ... been there. One of several platforms that I'd kind of written off. In fact, in 8 years and 450 episodes, we've never done a dedicated conversation on Twitter as an audience-building platform. Dickie has been a frequently-requested guest over the last few months. He's a former college athlete turned portfolio analyst. But on the side, he's the creator of Ship30for30.com, a cohort-based online course that helps you build an online writing habit. Dickie opens up enrollment for Ship 30 for 30 every 6 weeks, and in the last enrolment, he had 476 students paying $350 each. That's $166,600 in gross revenue. If you've been focusing on YouTube, Instagram, or TikTok, you may be missing out. In this episode, Dickie explains why Twitter is the perfect platform for quickly building an engaged audience. Tune in to The Side Hustle Show interview to learn: why Dickie uses Twitter and says it's the best platform for building an audience how he writes tweets that go viral and attract followers why he opted to build a cohort-based course over evergreen content Full show notes

Topics Discussed: Starting a daily writing habit Ship30for30 founding Managing community Thinking about alumni communities Iterating cohort-to-cohort Relevant links:- Ship30for30- Reshaping Education PodcastKeep up with us:Ish Baid, Founder & CEO of VirtuallyWill Mannon, Course Director of Forte Academy

Dickie Bush is a full time Portfolio Manager based in New York City. He is a graduate of Princeton, where he received a degree in Financial Engineering and played on the football team.Dickie writes a weekly newsletter called Dickie's Digest where he shares thoughts and links on growth of all kinds, including personal, intellectual, physical, network, economic, and other forms of growth.Dickie is probably best known as the founder of Ship 30 for 30, an online cohort based course where he teaches writers how to write better, grow their audience, and show up consistently.In this episode, you'll learn: How Dickie runs Ship 30 for 30 How to build an online writing habit How to shorten your feedback loops to improve your writing Tactical tips to build a following on Twitter Links & Resources James Clear The Art and Business of Online Writing by Nicolas Cole 30 Days to Better Writing by Sean McCabe ConvertKit Jack Butcher Tim Ferriss The Nathan Barry Show 031: Mario Gabriele – From Lifelong Obsession to Thriving Business David Perell Andrew Wilkinson Sahil Bloom Julian Shapiro Dickie Bush's Links Ship 30 for 30 Substack: dickiebush.substack.com Twitter: @dickiebush Episode TranscriptDickie: [00:00:00] One that accelerated my growth, every morning, Monday through Friday at 9:00 AM, you'll get a question to reflect on where a lot of the replies become interesting pieces of advice. Right? I'm playing with one right now that I said, “Give the best advice you can in just two words.” It had 3,000 replies.The Twitter algorithm. When people respond to something, it shows up in more feeds.Nathan: [00:00:27] In this episode, I talked to Dickie Bush, who works in the finance industry, but has this wildly successful side hustle teaching writers how to write better, grow their audience and show up consistently, called Ship 30 for 30. This episode we get into a ton of great stuff, how to grow your Twitter list, how to stay accountable.We deep dive more than any other episode on the Twitter algorithm, what works, what doesn't, some of it is pure speculation. Some of it are things that have been pretty verifiable. There's a lot of good stuff. I think you're going to enjoy it. I particularly love how Dickie has put together these flywheels that he's refining each time he does a new cohort of the course. There's a ton of momentum here. He's just absolutely going to blow up. And it's really, really impressive. So with that, let's dive in. Dickie, welcome to the show.Dickie: [00:01:15] I appreciate you having me. Look forward to it. Nathan: [00:01:17] All of our listeners are very active on Twitter. And you can't be active on Twitter in the circles that you and I run in and not see your Twitter growth. I see Ship 30 for 30 growing, like crazy everyone, you know, posting essays and all of that. Before we dive into all of that, there's something that I actually didn't realize until prepping for this episode yesterday.And that's that everything we see online is just a side hustle for you. Can you talk about, at a high level, what you do day to day, and then, how you balance that with your wildly successful side hustle. Dickie: [00:01:58] Sure. So what I do, full-time, I'm a macro portfolio manager and the way I kind of describe it as my day job is to predict the global economy and how that unfolds. And there's only so many charts and numbers you can look at on kind of a daily basis from seven or 8:00 AM to five or six. And so my writing online and kind of journey, and that has been just a, a way to kind of step back from kind of the madness of, of markets and economies and things like that.And explore just little interests to me. And that has evolved relatively quickly, over the last, you know, nine months.Nathan: [00:02:38] Oh, I'm glad you said the nine months time. I, cause that that's roughly what I've noticed as well. What was that inflection point where you decided you're going to really focus on building an online audience and, you know, start writing online?Dickie: [00:02:54] I guess a little bit of a backstory it's probably longer than nine months. So I started writing online in January of 2020. With just a weekly newsletter. So I came into 2020 saying, I'm consuming all these podcasts and books and articles and just interested in learning. But my notes would end up in the back of a Notion notebook kind of into the void where, you know, there was no upside.And so I started kind of exploring, how can I start to have a forcing function to learn more about the things I'm doing? So I just started writing a weekly newsletter. I had seen people do it and you just curation and et cetera. So that was kind of my foray into it. And I did that for about 35, 40 weeks, and started writing on a blog, exploring dabbling in some things that I was interested in, but in July, I'd probably published 30 or 40 newsletters in a row, a couple of blog posts, but just felt like I was kind of stuck and had so many ideas that I wanted to explore, but didn't have the medium to do it. When my feedback loop was slow, I was on the weekly cadence, but it was inconsistent, et cetera. And so coming into August, I started just tweeting more and getting through these ideas. And I'm sure we'll talk more about Twitter. It's kind of an idea refinery, right? You can just get these ideas clear the junk that's in your head to find out what you really want to talk about.And so that was, you know, that was kind of the inflection point was when I made a new Twitter account in August and said, “I'm going to start to share these ideas that I think I want to talk about.”"Nathan: [00:04:27] As much as I want to ask there, but you said you made a new Twitter account. You just started more from scratch and kept, you know, forked off of an old one. What did you do there?Dickie: [00:04:34] So that one, I had a Twitter I've had Twitter since 2014, 2015, you know, big lifetime, just been involved with the product and loved it. And. There was a little bit of, okay, I'm going to pivot this. I had four or 500 followers at the time, had done some kind of thread curation and things like that. But my follower graph, I think was a little bit not damaged, but Twitter's algorithm.If you went on my account and said, who are this person similar to? It was all inactive accounts from high school. And so I just wanted a fresh slate too, kind of start over. And so I made the new account and said, Hey, I'm making a new account when I kind of reset this thing. And so I didn't also have like tweets from high school and things like that in there.so I just started fresh and it felt like a good way to do it.Nathan: [00:05:19] So you made a new account. Did you slide over like, you know, swap the same username or is it a different username?Dickie: [00:05:26] I swapped the username. So cause that one, it's just thinking like, I didn't want to lose it. So yeah. I changed the username on the old one, made the new one and then change back. So.Nathan: [00:05:34] Yeah. And you have that, that brief 45 second window where you'reDickie: [00:05:38] Yeah. And like sprinting, I'm like, Oh, there's hundreds of people who are about to steal it. Yeah. They're just counting down.Nathan: [00:05:42] So that's the first time I've heard the, like the Twitter algorithm or this idea of a damaged account.Can you talk about that more?Dickie: [00:05:51] It's a total hunch. Right. But now if you go on my account and it might've just been, I didn't have kind of that breakthrough or followers, but it was. You know, now when you go on my account that people, similar to, or other people in kind of our Twitter sphere. Right. Whereas in the old one, I was engaging in that community, but it was just inactive.So I, you know, I have no proof to back it up, but I was able to kind of grow what, sell more quickly right after.Nathan: [00:06:22] Yeah, that's interesting. And I wonder how that plays into it. But I could totally see that of Twitter being like, I don't know, the guy's just tweeted about random stuff for five or six years. Like, what do you want me to recommend them for? And then you're like, no, no, no, this stuff. And you're like, okay.But that's like 2% of what you've ever tweeted. Yeah. Got it. So, Dickie: [00:06:42] Yeah, there's something there, but I don't know.Nathan: [00:06:44] I'd love for someone to run some experiments on that and see if, how much that matters. But, one takeaway from it that I appreciate is you didn't just say like, Oh, here's a new thing that I'm doing.Let me lean that direction. You said, no, no, no. This is something that I'm taking seriously. We're going to go all in on. And really you didn't, you weren't attached to the sunk costs. You know, or like I, but I I've already 500 subscribers, then I'm going to throw that away. It was just the approach of like 500 is not going to take that long to getDickie: [00:07:16] It was almost like an acceptance of an inconvenient truth because I did have that sunk cost for like two months of like, Oh, I have 500 followers. And when I made the new one and said, Oh, I'm making this new one, like 45 came over. Right. So, so many of those were inactive accounts as well.So it was kind of this mental thing of like, Oh no, I can't give this up. But it was clear that I really hadn't done as much as I thought.Nathan: [00:07:38] So that's interesting. Cause that's the, you know, the person With an email list that they're proud of, but with a terrible open rate and they're still like, I have 10,000 people on my list and you're like, yeah, but you have a 5% open rate, but you don't have 10,000 people. And they're like, no, I have 10,000, you know?And it's just like, you got to accept the reality and realize that. Now you've got 500 people that actually are paying attention to you.Dickie: [00:08:00] Yeah, there's, there's tons of, like. Goodhart's law or just whatever, whatever it is, where you have this indicator of like, Oh, I have 10,000 email X, but now you're, you're spot on.Nathan: [00:08:10] Yeah. So how many subscribers did you have, like last July when you sort of started to take Twitter and writing more seriously or just before that?Dickie: [00:08:17] On my newsletter, I had about 200 and that was over 40 or 35 weeks. And, you know, I probably signed up about half of them. And I, I hadn't done much on the growth side. I just was kind of writing it and saying, now this is fun. It's a forcing function. What have you? And, I started that Twitter account really with about a hundred.So relatively small, to start.Nathan: [00:08:43] You know, at that point it sounds like you, you transformed it from like journaling. Here's what I learned all of that to actually focused on, on growth. Is that right?Dickie: [00:08:54] Right. It was, I started to just, I, I took a look at all these things, what I, to basically done in the nine months leading up to that was built up this idea of a blog post in my head where it's like, Oh, I have to sit down and write this thing and edit it and get feedback on it. And so it just had this super slow feedback loop.And I had this massive list of ideas, like, Oh, all these different areas I wanted to explore, but no medium to do it. And so what Twitter became was just, I could share these one-off ideas, Write, feel like, do a little bit of writing, make these small bets on if things resonated. And then at the same time to kind of have just more eyeballs on there.So I wasn't publishing into the void. I took what I was doing on my newsletter. you know, Podcast curation and started just summarizing the ones I was listening to. Right. And people appreciated that it made them more digestible. So it was kind of this, this, value add while I was exploring these more ideas.Nathan: [00:09:51] Yeah. And that's interesting. I think, I probably do the same thing of like building up, like my favorite blog posts that I read are from where you can tell someone to put a huge amount of time and effort into it. And it's polished detailed Research. Do you know whether it's a piece from like someone like James clear or, you know, I love these like complete guide type posts.And so I find myself waiting, you know, And I might publish four of these a year or something myself, but. Exactly. As you're saying, there's a lot more ideas out there. And a lot of unrefined ideas that if you're not careful, like that's the unrefined ideas, what's going to make it into your, like your long form detailed blog post.Dickie: [00:10:34] Well, I think it's important. That's an important point because now you can publish for a year because you have a credibility to it. Where in the beginning you could publish the ultimate guide, but there's not really anyone who sees you as an authority in that area. Right? So in something we preach and Ship 30 is you have to just get these ideas out there and work through a lot of it.Where people are going to come to your blog later, once you've kind of built a small following versus people just finding their way onto your blog, right? So its kind of a chicken or egg problem. And that's why I think the beauty of Twitter is you can start to accelerate these feedback loops, versus just kind of publishing into the void.Nathan: [00:11:16] Yeah. Yeah, that makes sense. So something that you're doing A lot, and I'm curious when this started is playing around with different formats for tweets. You know, and, and really with Ship 30, I've seen you popularize that a lot of having a headline, you know, you're leading in the tweet itself and then the essay, as an image, when did you start to notice that working and was that inspired by anybody?Dickie: [00:11:39] So I've seen it all over Twitter early on. not early on, but a couple months ago where I think the very first one was, I can't remember his name, but he, he was doing like venture capital, blogs, like blogs in a single screenshot. And I loved the media. Right. It's like Twitter is a horrible place for long form content.Well or medium form content. I should say, Write threads are kind of they're just a little bit clunky, right? There's a time and place for threads on like, Poignant advice and things like that, but there is a, sometimes you want to read something like that. And so the atomic essay is just a way to tweet something, expand on it all in the same medium.Right? So it's like you said, with the lead in, you put something out there. If people want to read more, it, they can click on the image, read it, but it's also kind of a standalone, whatever it is at the top. Right? So it's like this optionality that you create. That leads and it's kind of a, it's a scroll stopper, right?People stop on images versus a, just a sea of text. And it's easy to kind of scroll through.Nathan: [00:12:45] Yeah. And what's interesting about it is also the load time. I have spent a lot of time in user experience. You know, I got started in designing mobile apps and, and just people have really interesting. behaviors when they're on their phone, especially, if the, the internet connection might not be the best and all of that.And you just see so many people click through to a site, let's say it's currently popular on hacker news that day, and it's overwhelmed. And the server's loading slowly. And they'll just click right back out and move on because it didn't load fast enough. And there's also just this unknown of sure. I clicked through this link, but what am I actually getting?And Twitter tries with the Twitter card, sort of give you a little preview maybe. but the expectations and the load time are Things that I don't think you should underestimate with. You know, what you're calling in a telematic essay of just clicking right in. And I know. You got to fit the whole thing in that screenshot.And so, you know, it's going to load super fast and I only have to commit to reading it for, I don't know, the next 45 six.Dickie: [00:13:51] And it's, it's something we talk about. And it's a quote from Julian Shapiro. That's where I, first of all, it is people don't have short attention spans. They have short consideration span. And so it's a, it's an empathetic writing medium, right? It's like, you're not going to have to read very much. We try to say that you better grab attention even in your atomic essay in the first line, because people can just swipe it away.Right. So it's like a, it's a way, it's a way of thinking of, we're not asking you to do very much by reading. This is clearly not going to take you all day. you can swipe away if you want. And yeah, the load time is interesting too, cause it's always right.Nathan: [00:14:25] You named it and atomic essay, is what impact do you think that has had on, on, you know, giving it a specific brandable name?Dickie: [00:14:35] It made sense to me as I see these as the building blocks for a lot of longer form content. And these, like you said, these, these blockbuster blog posts are really 15 or 20 writing sessions boiled down and kind of put all together where you could take one of the sections and it could be a standalone blog for a lot of them.So we see it as like this building block, atomic chemistry. What have you, physics, a lot of these longer form ideas. And so it just brings down the friction. It's I'm not publishing anything long It's I got to take one idea. I got about 200 words of space and I'm going to do it every day for 30 days.So all of these things kind of make it of lowering the, shaky hand to hit publish. Take all that friction away and make it as small as possible.Nathan: [00:15:29] Yeah. I love it. You know, so many people obsess over word, count, obsess over. I was going to say substance, I think, I mean more like making it really impactful. And so, you know, if you're publishing on a weekly or a monthly cadence, then you're putting so much more pressure on yourself. And so, or they're doing other things where they're saying I'm going to write every single day and it never leaves their computer.I'm curious as you made this pivot, Ooh, you know, last, last July last August, what did you notice different in your own writing habits and maybe what were some of those examples of ideas that got refined? You know, when they actually, I guess, hit the market rather than just being inside your newsletter.Dickie: [00:16:13] I think first and foremost, I learned to write quickly the part of the constraint is we say under 250 words, try to do it under 45 minutes and just get in the habit of being okay with B plus quality, with a plus consistency in the beginning. Right. Earn the right to focus on quality by getting through and building this consistency.And then. So that was kind of, for me, my ability to sync has gone through the roof to where it's like, I have this every single morning, this Coliseum to do, thinking on a single idea where anything I'm kind of want to explore further, I get 45 minutes to an hour to try to refine it. And the. The constraints of it, of getting it down to 250 words really improves my ability to kind of work through it in a, in a simple way.So it's all of these things that just bring my thoughts a little bit more coherent.Nathan: [00:17:15] Yeah. That makes sense. and then are you still bringing it to long form essays or you found that you're really focused on, on the shorter, medium?Dickie: [00:17:24] So I haven't, I'm disappointed in how much long form writing I've done, just because building the business side has kind of taken a lot of the long form content. So I'm still publishing along. I'm about to hit my 100 and at that point, I'm going to start to flip back through them because I've a lot of the things.Like my threads have been, you know, expanded upon atomic essays and things like that. So I had this foundation that I'm looking to put on a blog or on a whatever from here, but I just haven't found the time. So I got this big backlog and eventually I hope to kind of pivot into, into the longer form.Nathan: [00:18:01] Yeah, well, it's interesting. I'm, I'm thinking about the number of ideas that I've been putting down and writing into a book and found that because that format requires so much thought and structured and they all almost should be accompanied by. This other side of the really casual, like it here for a high friction of we're going to put it into a traditionally published book.These are well-refined ideas. Then we should have the opposite of anything here is where there's complete freedom. You have to publish. I love the time constraint of like, try to do an under 45 minutes, and just iterate quickly and refine those ideas.Dickie: [00:18:42] So we think the constraints are the biggest part of it, right? Any I'm writing a down on this now it's like there's seven or eight different constraints you can have as a writer and decisions. You can make, you know, medium platform, topic, length, time to Write publishing and. Every ounce of thought you put into those decisions takes away from your rights.So everyone that comes into Ship 30 it's like here are the eight things you might have to decide, and we've already made them for you. Now go Write everyday for 30 days, we give you the templates. We give you all of the things you need. It's like, okay, just explore 30 ideas now. And we, the creative freedom that we see it unlock is, is tremendous.Nathan: [00:19:25] Yeah. Okay. So let's talk about, for a second about the format of Ship 30 and. So you it's a, a course, you know, cohort based course that you're running monthly. How many months have you been running it now?Dickie: [00:19:38] So it's every six weeks just to give a two week break in between kind of reset. so the very first one was in November and we're on cohort number four Day 16 and today's April 14th. So yeah, we're on the fourth cohort right now.Nathan: [00:19:52] I had, like in first reading, I had seen it as monthly and I was like, that must be crazy to go 30 days, like, and justDickie: [00:20:01] Yeah, we found it, with, with off-boarding and trying to make improvements like the two week between each one has just been a heads down sprint of how can we make this better? What can we learn from our off-boarding and how can we Ship as many new features? and so that's always a fun time, but yeah, it's about every six weeks.Nathan: [00:20:17] So is it a ramp up? And then like when I sign up as a student, isDickie: [00:20:23] SureNathan: [00:20:24] up over our first week? Or take me through that experience?Dickie: [00:20:26] You will sign up. We drip you through like a resources sequence until the start of onboarding week. So onboarding week will start one week before the first day of the 30 days. So on that Monday, You're brought into the community Slack. We take you through a pretty comprehensive onboarding where, which is when you take the, how to Ship 30 for 30 course, which is, are just, it's a, it's a writing course, but it's really a habit design course.We give you everything you need to set up your daily writing workflow, all the templates and everything, and then work you through some more resources. Get you introduced to the community, sets you up in your accountability partners, et cetera. And then on Monday, you're ready to hit the road.Nathan: [00:21:05] Yeah. So, and then before that you're talking about dripping it. So if I were to sign up say, let's say I were to just miss, you know, sign up for one cohort and I'm like, Oh, the next one sounds interesting. I could buy that. Today. And then I would receive that Content timed out, you know, over a couple of weeks.Dickie: [00:21:25] So you wouldn't have access to the actual how to Ship 30 course. We put that just as the week on this, these are more just how to improve your writing Podcast articles, you know, things like that. And then on the first day you are entered into a 30 day email course written by Nicholas Cole. Who's just one of the most he's my business partner.And. The master of online writing in my opinion. And he put that together every single day, you get a prompt if you're running out of ideas and then kind of an actionable piece of writing advice on crafting headlines, gathering attention, distribution, those kinds of things.Nathan: [00:21:59] Nice. Yeah, that's great. Something else I noticed that you do, in your pricing is that the pricing changes as it gets closer to the date. Can you talk about that?Dickie: [00:22:09] Yeah. The, we like to have a good sense of how many we are going to have. and there's also a bit of the most public momentum on it happens at the beginning of each cohort. Right? So on day one through five, we've been on kind of a two week, two week break. And so during that first week and a half people that are unfamiliar are going to be greeted with a bunch of new essays.And so we try to capture that momentum in saying, Hey, if you want to sign up now, like you're going to regret it later if you don't pull the trigger earlier. And so it's just a, it's a way to incentivize early sign-ups and that gives us more clarity on the size of each one.Nathan: [00:22:50] Right. So it's something I. I'm realizing I'm relying on a screenshot from my notes, but the pricing being like one 99 until April 5th and then two 49 until April 26th and then two 99 from April 20, 2016, up until close. So, you know, it's basically saving 30% if you sign up today rather than say, Oh, that's so cool.I'll totally do it. And then in 20 days from now, when it's actually time to sign up being like, Oh yeah, I've, you know, I've got busy or whatever else.Dickie: [00:23:21] Right. It's all about taking action. And so that's what we try to incentivize.Nathan: [00:23:25] Yeah. So how do you think, the balance in, right in the product that you're selling of in Ship 30 for 30 it's obviously courses, Content, accountability, and all that. How do you think about the balance between a course like in the, the content and the structure that you're selling versus the accountability of like, look you have.You have all the ingredients, you, you just need someone to say like, like hold you accountable to Shipping and, sitting down and doing the writing.Dickie: [00:23:55] Yeah, it's a, we try to front-load the. Here's everything you need. And then the 30 days give as much accountability as we can. So we have office hours sessions. We have a, popping into Slack. We have accountability partners. It's we try to say, okay, if you have all these things in place to sit down on the first day of the 30 days and start writing, no matter what Day 11 is going to be hard.And so how can we intervene in that and continue to give you new ideas, engage with friends, bounce things around, you know, that is so it's like a Content Content Content course to begin. And then all about accountability.Nathan: [00:24:37] When you're running the same cohorts, you definitely see those trends of like, alright. Day 11 is hard. I can totally imagine that. The number of times that I've had a daily writing habit. Start or any kind of daily habit practicing the piano, you know, running or whatever else.And you hit basically that like day seven, you're like, yes, I've got a streak and then Day 10, 11, 15, somewhere in there. You're like, damn it, this is hard. This is a lotDickie: [00:25:03] Exactly. And we track a lot of that data where we're attracting the analytics to our web app, where you publish the essay and we're able to see, as people started to fall off, what can we do? And we've learned from the first three lines. If you can get to Day six or seven with some momentum, you've got a good chance.And then you're going to face another struggle around day 15, we call it the debt. Just, you know, Seth Godin's the debt. It, it happens to everyone. And so we really intervene during that time. You get them over that hump and then they're getting to day 30. So we've found kind of these places to intervene, to maximize the number of people that get all the way through.Nathan: [00:25:38] Yeah, that's interesting. So you're talking about this web app. So people aren't just posting their essays on Twitter, or maybe to their existing email list there they're actually publishing them inside the application as well.Dickie: [00:25:48] No. So the application is just kind of a text box that allows, so we started with just a Figma template. And distributed to everyone, but you can imagine the user experience is not that easy to maneuver a Figma template. So shout out to the first two cohorts, who've kind of put up with that. And then we had a community member build this web app where you get full creative control, but with a much easier interface.And then you export it right to an image you tweet right from there, but there's no platform kind of for the images themselves yet, or thinking about something with it. But for now it's just, just a standalone.Nathan: [00:26:25] Yeah. So how do you think about the, like the viral loops on this? I guess there's two sides of it. One is for the individual creator, you know, of the audience of their building and all of that, but I'm, I'm work here is about for the product that you're selling. Right. Of, The shift 30, it needs, you know, new, new creators to come in and participate in all of that.And you haven't really conveniently that all of your students, you know, all of your successful students are doing your marketing for you. How intentional was that? And then what changes or what tweaks have you made along the way?Dickie: [00:27:04] That was not as intentional as I would like to say that I had this thing, you know, big vision, but when it hit me that the more successful you are. The more marketing you do for the program, every successful one becomes kind of the front end asset for it. It was, I knew we were onto something when that clicked.So I threw in, there was a little things like in the Figma template, if you want, you can put it your own URL, but if not, it just says Ship 30 to thirty.com. You know, we have the hashtag, we have people it's a very ubiquitous thing, right. So there's a lot of parts to, The branding of it, wherever it's very recognizable and it's working, right.The audience that each member builds wants to then do it. So its kind of a, it's a beautiful loop.Nathan: [00:27:52] Yeah. Are there other, products or courses or things like that that you've seen with a similarly successful, viral loop?Dickie: [00:28:00] I'm not sure to be honest. I think it's. Because of the nature of it being like a writing challenge, in a sense you there's a lot of other courses, you learn something and then apply it to something completely different. But this is a very specific thing of what your goal is, is to write. And so by nature of writing, you build in that, that viral loop.Nathan: [00:28:24] Yeah. And it's just, it's taking everything that would be spread out over a long period of time. Like someone might be thinking about, okay, I'm going to do a cohort based course. I'm going to, I'm going to charge a thousand or 2000 or $3,000 for it. It's this big thing. It's, it's going to be six weeks or three months, like a semester long, you know, or.All of this stuff. And then they're going to implement what they learn over the next three, six, 12, 24 months. And that like, that's interesting, but what you've done is you've just taken all of this and crammed it down into one thing with very clear deliverables. And so all of that momentum happens all at once and it's fascinating to me.Dickie: [00:29:07] Yeah, and I think that's why we've been able to grow relatively quickly. We started with 55 and the first cohort were 171. Then two 50 and now the current one is 335.Nathan: [00:29:18] Wow. Hmm. Okay. So, so those are some of the numbers get into the revenue side, right. how much have, have you earned from the business and, and what are you looking for going forward?Dickie: [00:29:30] So total we've, we've done some things with the pricing where in the beginning, In the January cohort, the price was $99 because we didn't have the how to Ship 30 course. We didn't have the email course. We didn't have a lot of the things that we put in place now where we feel much stronger about charging.So now Write the price. As of right now is 250. And so our average price for every single person who has come through is about 135, but that's increasing now. And so the revenue breakdown. From just shift 30 is right around a hundred, a hundred thousand. And we have now Nicholas Cole and I have launched a follow on writing course called the right to Ship, which is for everyone who takes Ship 30 for 30, and really wants to double down in kind of an immersive online writing masterclass.It's the only way to describe a Nicholas Cole's book, the art and business of online writing, which of course is based on his kind of head blowing emoji. Where he's just been in this game for so long. and so he, he's a primary teacher for that, and that has done about 45,000 between, so those are when the first quarter, and based on just our, our current trajectory where we're looking to, I don't have an exact projection, but we just start, it's hard to forecast.Right. We're just moving quickly and continuing to improve all the products. And, and on that side, we'll see what happens.Nathan: [00:31:00] Yeah. Yeah, that's good. One thing. Right? So those are all the really positive, exciting, sides of it. one thing that I want to ask about it, especially because it involves, you know, our community directly, is some of the, like when you first came out with the sales page and everything for, shift 30 for 30, like the cost and similarities to Sean McCabe's, 30 days to better writing.And so I'm curious. One how that came to be. And then also, you know, how you handled a mistake like that. And then maybe the final thing is, is sort of this, this balance between, inspiration and us all being in the same community and learning from each other versus, you know, something like plagiarism, which is a big deal in the, in the writing community.Dickie: [00:31:48] Yeah, that that was a, drastic mistake on my side and caught up in. The idea I had was just market research on some are things. And I, to be honest was, it was just a terrifying moment for me when I realized what I'd done caught up in kind of a, a swipe file of notes and different things like that. And right when I kind of clicked two and three, it was, I need to own this mistake spot on.And so I said, Sean, this was a massive mistake. I, I. Take full ownerShip of it. I apologize. And I took it. I mean, it would have been up there for no more than a minute or two, no lie. And I took a step back after that and said, I have some, this has grown faster than I thought and had some work to do. And so I tried to, you know, took a step back and said, how can I prevent anything like this?I need to check myself and. That was a big moment of growth for me, where I kind of got shaken awake and I'm glad Sean was tremendously respectful and had every reason to be, you know, not as, as nice as he was about it until I'm very glad that we were able to, to kind of work that out.Nathan: [00:33:06] Yes, I'm in, Sean's an incredible human I've known him for a long time. He actually lives here in Boise. He was over at my house like four days ago for dinner. and, and so I, he's just so generous with his time and everything. And I think on the business side, there's a lot of places that you can make missteps.I've certainly had them with ConvertKit over the years with my own writing. And so, you know, one, I think it's important to talk about them, too, like exactly like you did, I've just own up to it. There's this other angle that people can take of like, Oh no, I didn't like let's pretend that happen or something.And that is a sure way to take, you know, a small problem and turn it into a huge problem. cause the internet is very unforgiving of people who. Pretend that they didn't make a mistake, you know? and so just like owning up to it directly and then sharing lessons learned from it. So, I love to hear that, you know, that was a point where you're, you're putting in more, safeguards or things like that.Is there anything that you recommend for writers going through your course or how they should, you know, make sure to cite sources properly or, You know, bridge this gap between inspiration and, and, like w wild side of inspiration and what they're actually publishing.Dickie: [00:34:31] I think it's a, you hear it to imitate then innovate where the more you can, all of these ideas are remixes and you want the best way to do it is say where your you are inspired from. And so it it's credit in the footnotes or whatever it is, but the more you can take ideas and then expand upon them, remix them, bring them together with others, is something we preach heavily.Nathan: [00:34:55] Yeah. Yeah, that's a good one. It makes me think of there's this idea of, you know, leverage selling products, multiple times, all of this that I've talked about for a long time, you know, I wrote a book about it and back in 2013, All this stuff. And then I came across Jack butcher, you know, in the last couple of years, phrasing it as build once, sell twice.And that was just the, you know, the, all these concepts that he had just narrowed down into one really simple phrase. And it's like, Oh man, one, I wish I thought about that. I thought of that because it's such a good phrase. and then, you know, too, I want to use it in my work. And so it's just like, okay, I.As a writer. I absolutely can. I just have to immediately say like, well, I learned from Jack butcher. You just have to give that, that credit immediately. cause there again, there's nothing new under the sun. It's all been said one way or another and it's just cite your sources.Dickie: [00:35:54] Yeah, spot on. It's fine.Nathan: [00:35:56] Let's dive into the Twitter growth side. Cause that that Twitter account that you spun up, you know, starting from scratch, is now over 20,000 subscribers. So things have, have taken off. what have you learned in going from zero to 20,000 and what are we at eight months now?Dickie: [00:36:16] Yeah, I think it's a, it's definitely a consistency side where I think I've tweeted. 35 times a week for the last call. It, however long since August, have written three or four threads a week and Twitter, it's a fickle platform because you have to consistently create content and continue to put it out.There is a way you can kind of put some Metta threads together and have, you know, ways of, of linking your old content. But at the same time, if someone visits your site or your profile, They get about four tweets or your bio to decide to follow you. So it's a consistent kind of putting things out and also just having a clear value proposition either whether it's in your bio or things like that, where the amount of optionality that anyone has to follow other people on Twitter, you kind of have to have a decent calling point.So all those points you can put in place to make that easy is the name of the game.Nathan: [00:37:17] So were there, like in all the different types of. Tweets. And I'm wondering if you even break this down. All right. There are things where you're or if I look at what's working for me, sometimes I'm surprised by it. Like I asked a question of, Hey, what is genuinely asking? what has made for a great Airbnb that you've stayed in because I own a few Airbnbs, I'm looking to level up the experience, et cetera.And that was like 350 replies and all this engagement and all of these followers. and I was like, I was just, you know, taking advantage of the fact that I have bunch of trends. That's what our followers to get an answer to a question rather than, you know, looking for engagement. So I'm curious in all the different types of tweets that you could do, whether it's threads questions, pithy, little perfect, you know, quotes like things that people will always agree with.What stood out to you that has worked in those, or are you just always playing with every different style?Dickie: [00:38:16] I have a couple consistent ones that I do. So in February, I for I've been journaling every morning for two or three years now and have kind of a staple of questions. And so this was one of my old blog posts that I published kind of into the void of my 10 favorite journal questions, 10 favorite questions to reflect on and where I found them.And I wrote up a thread on, on those, inspired by Tim Ferris. And in February he shared a link to my thread in his five bullet Friday. As a and so that was, for me, it was, I mean, I've listened to every episode. It was one of the coolest things to, you know, be just scrolling through and boom, get your name hit in the middle of it.So one that accelerated kind of my growth, but at the same time I'd been tweeting some reflection questions. And so now every morning, Monday through Friday at 9:00 AM, you'll get a question to reflect on. And it's just an interesting question for me. And so I find that these consistent formats where. You kind of become a Chipola like consistency, where people come to your profile and they know what to expect on a lot of things.Like I ask a question of the day on Mondays and Wednesdays of just, you know, what is financial freedom look like to you? Where a lot of the replies become interesting pieces of advice, right? I'm playing with one right now that I said, give the best advice you can in just two words. And it had 3000 replies.Had just because it was, and it was just a classic example of these constraints, creating creativity. but now those, the ones that are just engaging, asking questions, obviously scale is you have an audience, but they're the most fun task. And as a nature of the Twitter algorithm, when people respond to something, it shows up in more feeds, right?So there's that kind of, like you said, about the Airbnb, it was the reason so many people saw it was everyone else saw other people respond to it.Nathan: [00:40:10] As you look at that algorithm, are you seeing other things that are, you know, rewarded more? since Twitter does reward, you know, at first it was just retweets. You know, if you want to be seen in other feeds, it had to be retweeted and now favorites and replies are, are playing into it as well.Dickie: [00:40:27] Yeah, I think less so on that. What works? It's the, what does it work or posting the links. And so if you try to take Twitter off, if. You can see it in the data of, if you try to post links to something, you're it just gets crushed. I don't, I understand why I don't know how they kind of program it, but I'm sure it's some algorithm to do so, but that is a reason to any kind of writing you do.And you're seeing it more is you have to repurpose everything for Twitter. And that's what their goal is, is like they are taking flight in this creator ecosystem, right. They want you to stay on the platform, create content there. And so if you have a blog post and you're not, you know, I think Mario who was on the last episode does a tremendous job breaking down every post of the generalist into a thread.And that gets a lot of engagement naturally, because if he just said, Hey, here's the breakdown, go click on it. One people don't like to leave Twitter very much. And two the algorithm doesn't like when you try to bring them off. Right? So it's a double whammy that, if you're repurposing, you're going to get the best of everything.Nathan: [00:41:31] Yeah. And I mean, that's something that we've seen with, YouTube quite a bit where YouTube does not like to drive traffic off of the algorithm or off of the platform and the algorithm, you know, you could say. It's debatable, whether it penalizes videos that drive versus it rewards, videos that keep people on the platform.Probably some combination of both, when we have these, this Content that, you know, so I wrote an article, probably the last, like really serious, essay I wrote was called the billion dollar creator. And I wrote that on my blog. It's, you know, I don't know, 3000, 4,000 words long or something. and. That Twitter thread that I wrote of taking the highlights all the way down, you know, turning it into a threat and making sure there's images for each thing.That's probably the most popular tweet I've ever put out. but I'm curious when you're thinking about taking long form writing and repurposing it for Twitter. When do you go to a thread? When do you go to, you know, an atomic essay or something put into, you know, a screenshot and. Is there a system there?Dickie: [00:42:43] There's not that clean of a system, but my kind of mental hierarchy is everything starts as a tweet. And if it's got a little bit engagement, I'll explore it more for myself and posted it as an atomic essay. And then if that gets a lot of engagement, I know there's people are more likely to share threads.I think just because the, you know, I think it's a little more natural of like a retweet versus retweeting, the image. so that's kinda my. Sot. And I think on the long form side, it's definitely a thread because it ties nicely in to most of your long form content. It's going to be a lot of not standalone things, but sectioned off things.Right. So you can repost each one is its own kind of standalone, all the way down.Nathan: [00:43:28] Yeah. That's interesting. Somebody else I see is like, David Perell will often do this as he'll go back to these old threads. or AIJ who created card? he'll do, he has this thread, that's probably like 500 tweets long at this point of like every update and improvement he's ever made to card. How do you think of that as opposed to new ContentDickie: [00:43:48] Yeah, that, one's a little bit of inside baseball, where if you, if you have a tweet thread and you respond to it later, it shows the top tweet and the most two recent replies. So I just wrote a thread in my most popular one, ever. And it was just 10 inside Twitter, like advanced Twitter tips. And that one blew up beyond my wildest dreams had 40,000 likes or something like that.And one of the tips was if you want to re, re bring Content back up to the top, just respond to it. And don't retweet it, like add a new layer of thinking to it or something like that. And it naturally just brings it back up to the top as if you just tweeted it.Nathan: [00:44:31] And so then people are seeing this, this tweet that's already, popular. It's already maybe got 300 likes and twenty-five retweets and they're like, Oh, this must be good. And they're not paying attention to the fact that it's, you know, six months old or six weeks old,Dickie: [00:44:48] Correct. Yeah, exactly.Nathan: [00:44:50] What are some of, of those other things? And then we'll obviously point people in the show notes to the thread about Twitter threads. If we can get more meta than that.Dickie: [00:44:57] Okay. The first one of the big thread was just advanced Twitter tips and it was things like how to create lists, how to block, meet words. So that one is a little less prevalent, but I wrote one breaking down. Why I thought that one was successful. And that is kind of my approach to thread writing.And so a couple of just small ones, his eye of the camp that every tweet should act as a standalone. So I don't number things because you're able to engage and pop in and reply to single ones on your own. I think there should be. 90% of your thread success is going to be the very first tweet. And it's just a exercise in copywriting.And we've seen all the trends of, you know, time for thread or capitalized thread, those come and go. And once people get sick of reading them, there's a new one that comes out that kind of captures people. So that one is something we're spending more time on than cause at the end of the day, like that's the click-through rate, the better that you can get people to.You're just clicking on an article in the same sense. Right? So however you can. Write your copy too, to bring that up. and then just, if you break down the virality of it, it's people share things that are educational or entertaining. And so you should very clearly see which one, like Sean periods, clubhouse thread, that's the funniest, one of the funniest things I've ever read.And there was just, no, it was as long, it was the longest thing I've ever read on Twitter, but there was no way I was, wasn't going to go back up to the top and share it. And speaking of which, I guess one last tip is after you post one, you can quote, tweet it at the very bottom to give someone kind of a call to action, to jump back up to the top, to share it.So it's, Hey, if you enjoyed this. You know, jumped back up to the top and, and share it with your, with your followers and then they can tap right on it. And it brings it back up because so often you get to the bottom and it's just, you just swipe away. It's, you know, I'm onto the next thing, but this is, this is a way to say, Hey, if you enjoyed this, you probably forgot that this started up at the top here.They can click on it right away and share it. So it's just, you know, empathetic writing, getting them to do a little bit less work to go up and, and share it.Nathan: [00:47:01] Yeah. And that works well for you. And so one thing that you could do is if you had some popular threads in the past, you could even put that tweet at the very end referencing, you know, doing the circular reference and that, you know, would work well to, make the thread more effective going forward.And as you were saying, it would resurface the thread almost like a retweet would.Dickie: [00:47:23] Yeah. There's like a, there's a. Ecosystem of content you can start to create. Once you have a bunch of threads on a bunch of different topics, it's like, Oh, I've already covered this here. If you want to learn more about it. So, and it it's a, like a Roam Research of, of Twitter, which they don't do a great job of, of working out.But there's like a way to link all your content together in a way that's almost immersive. Right? You can just jump around and stay down the rabbit hole.Nathan: [00:47:48] have you noticed something like on threads? You'll see people, you know, do take Mario for example, with it, you know, club, he's writing all of that up. And then at the end, he's usually linking to like, go read the full piece. Ha when that's buried a little further down in the thread, do you think Twitter penalizes that?or do you think that works fine to link people off if it's at the end, right? Yeah.Dickie: [00:48:14] I think that works fine. I think it's on the tweet level that you will, are penalized for a link. So it's not that they like sense that you're trying to do it at the bottom. I think it's, if it's like a simple statement of, if this contains a link like penalize share-ability.Nathan: [00:48:30] How that's fascinating. What about media? Like, I think about a thread, from Andrew Wilkinson that he did on, it was like the. The real story about private equity firms and being bought. So it was like a mix of his, his experience plus general experience and all that. And his media all the way through was mostly like Scrooge McDuck, you know, gifts like diving into gold coins.And like, it wasn't that relevant, but it didn't make it a lot more engaging. And so I'm curious, does obviously the image to get people to click in and pay attention, but he had an image tied to every single one.Dickie: [00:49:11] Yeah, I have. I've noticed that I have, more pure text, mostly because I'm not creative enough to like figure out an image for every single one. But. Some like Sahil, Blum who writes tremendous threads on, on finance does a lot of images and everyone just to kind of give it some context and some texture, I think it is.And I'm sure it works for, for everyone. Right. But, it's not something I've particularly explored, but I think it's, I enjoy reading them when they've got some kind of image or a little video clip here and there. or gift that, that keeps the reader going.Nathan: [00:49:43] Somebody else that I want to touch back on is you mentioned you don't number threads, or like, you know, this is tweet four of seven, which is something that always annoys me for whatever reason. when people number the threads, I feel like, I don't know. It makes it feel like non-native Content.Like it doesn't actually belong on Twitter. it, and like you were saying, each tweet can't stand alone and often you'll find that where you'll click you're seasoned and retweeted you back. Oh, that's interesting. You click into it to see the replies, and then you realize that it's actually tweet five of a 25 tweet thread.It's not even the beginning of it. for some reason, it just seems less engaging when you're putting something in there that is not necessary for the tweet itself. So I think that's a really good point.Dickie: [00:50:34] Yeah, like the one flash, it just, it, it doesn't do much, you know, it, it takes away from the flow of it. Right. That's how I feel.Nathan: [00:50:41] Yeah, that's good. Keep bringing it back to newsletters. so Twitter, these days is one of the biggest channels that people are growing newsletters. how has your efforts on Twitter? How has that played back for your newsletter? And what's worked to drive, subscribers or followers from Twitter to newsletter subscribers.Dickie: [00:50:59] I haven't done. So my newsletter is it's just a curation of links that I'm interested in, on. I just really call it growth. So growth of companies, people, systems improvement, that kind of thing. I have had really three events. I think I have like 2,900, 3000 subscribers on my newsletter. because I've kind of focused more on Twitter.I feel like I could start to share my news that or more to drive traffic, but the three that had one of my very first successful threads, I wrote one on biology's tryna Boston, that Naval picked up and I went from 300 to a thousand Twitter followers. And. From 250 to 800 newsletter subscribers, just cause I popped it at the bottom.And that was, I like to say it took 40 weeks to get to, to 300 in about nine hours to go to to 800, which is just how it goes. Right. but I have, my newsletter has turned more into just kind of a personal thing and the, the growth of it, I'm less focused on because there's not. Everyone has enough curation his letters.I'm really writing it for me at this point. Will I take it to a different medium or something in the future, maybe, but, today it's really just, you know, I'll tweet it out and pop the link at the bottom. every, every Sunday when I write it, but nothing too, too crazy.Nathan: [00:52:25] Yeah. That makes sense. Is there anything that, as someone let's say they've got 10,000 subscribers or 5,000 subscribers, they've got some traction. Is there anything that you would want to leave them with of things that have worked really well for you that you think other creators listening should, should take into account?Dickie: [00:52:42] Yeah, one of my biggest lessons learned on the content side was from Sahil, who I mentioned earlier and it's create great content, but don't underestimate the importance of distribution and for a lot of us Twitter, especially if, or whether it's your newsletter. You want to feel confident in sharing the things you're writing, right?So it's almost this forcing function where if I say every thread that I write, I'm going to DM it to 10 people who I think will find it valuable. I know that I'm going to put more effort and more refining into my content, but at the same time, that's going to force me to create better content. They're going to be more likely to share it.And so I've fallen into this trap of, “Oh, I've, I've hit that 10,000 Mark enough people are reading.” You never know, they could be on an off day. And so hustle for distribution and take it seriously, I think is the biggest lesson that I've learned and the result is better content and just more growth.Nathan: [00:53:46] Yeah, that's great. Well, where should people go to follow you on Twitter? Subscribe to the newsletter, check out the course and everything else?Dickie: [00:53:53] Sure. So on Twitter, I spend way too much time. That's @Dickiebush, D I C K I E B U S H. I'm sure you'll find me there. If you want to learn more about Ship 30 for 30, Ship30for30.com, and my newsletter is Dickiebush.substack.com. So I keep it simple. And yeah, the DMs are open. Reach out.I love to chat, and you'll definitely find me on Twitter that's for sure.Nathan: [00:54:21] I think what we've established for sure is that you're very accessible on Twitter. Well, good times. Thanks for coming on and we'll chat soon.Dickie: [00:54:31] Cool. Thanks Nathan. I appreciate it.

Michael McGill writes about Leadership development, particularly for IT Professionals. His goal is to help IT Professionals become IT Leaders. In addition to writing, he also coaches and mentors students and IT Professionals to reach their full potential. To find out more about what Mike is doing check out his website - http://www.michaeldmcgill.com/ For more on Fortify Your Data, go to fortifyyourdata.com for more exclusive content.

In the past decade, Nicolas Cole has been an elite performer in many distinct areas.As a teenager, he was a top ranked World of Warcraft player and popular gaming blogger. In college, he gained over 60 pounds of muscle from bodybuilding and became an authority on gluten-free fitness. Later, he started writing on Quora and quickly became the number one, most read writer on the entire platform.Soon after, he founded a hugely successful executive ghostwriting agency.A few years in to running that company, Cole realized his business was keeping him from what he truly loved, writing. On this podcast, he tells the story scaling everything back to focus on his writing craft. Since then, he's been writing nonstop. In addition, Cole recently teamed up with Dickie Bush (episode 52) to build out the Ship30for30 writing challenge.We also talk about how to become a top performer in any skill, how to manage obsession, and what Cole hopes to accomplish in the future. Links:Follow Nicolas Cole on Twitter: https://twitter.com/Nicolascole77Check out his new book: https://www.amazon.com/Art-Business-Online-Writing-Capturing-ebook/dp/B08GZK274F/Sign up for Ship30for30: https://ship30for30.com/Help us out:Thanks for listening! If you enjoyed the show, please leave a five star review or share this episode with a friend.Reach out to us on twitter: https://twitter.com/LouisKyleShow

Dickie Bush is a portfolio manager,  a Princeton football alumni, online writer and founder of the Ship 30 for 30 online writing community. He is committed to studying a variety of systems and understanding their growth.Ship 30 for 30 is an online writing challenge where each participant commits to write thirty short "atomic" essays every day for 30 days. It serves as a forcing function for people to build a daily writing habit and get comfortable frequently sharing their ideas publicly. Links:Ship 30 for 30: https://ship30for30.com/Dickie's Website: https://www.dickiebush.com/Dickie's Twitter: https://twitter.com/dickiebushDickie's Blog: https://www.dickiebush.com/essaysHelp The Louis and Kyle Show:If you would like to reach out to us, the best way to do so is on Twitter or Instagram.If you liked the podcast, please drop us a five star rating on iTunes or share it with a friend.Enjoy!