Podcast appearances and mentions of tom meredith

Episode 335 of The VentureFizz Podcast features Ernesto DiGiambattista, entrepreneur and investor. This episode is the 2nd of three interviews that were recorded live at Suffolk University with Suffolk alums. Ernesto has a unique background that hits the trifecta of experience. He spent time in senior roles with larger enterprise corporations, then he founded a venture backed company called ZeroNorth which was acquired by Harness, and he's now an investor in early stage startups as Managing Director of Genesis Accel. Thus, he was able to provide a very unique perspective, not only around building companies but we also talk about some of the inner-workings of the venture capital industry. In this episode of our podcast, we cover: * The details behind EIEIO, which is the acronym that Ernesto uses for hiring, that being Energy, IQ/EQ, Experience, Integrity, and Organizational Fit. * Ernesto's background story and how he got his career started in the tech industry and how he landed his role at Bank of America and then as an executive at Sentinel Benefits. * What led him down the path of entrepreneurship and how he recognized the market opportunity that turned into ZeroNorth and the full lifecycle story behind the company. * What Ernesto and his partner, Tom Meredith, are targeting for investments. * The importance of understanding the fund dynamics of a VC firm like their deployment requirements and other key factors. * Common pitch mistakes that he sees from founders and why you should show customer retention and revenue growth. * His view on customer success at a startup in the early stage and why it might be more important than sales. And so much more.

Google Ads Performance Max has hit a brick wall when it comes to getting results. Is Meta Advantage+ following in its footsteps or are they different enough that you'll get better success? Listen to this episode as Kasim, Ralph Burns, and Tom Meredith of Tier 11 compare Meta Advantage+ to Google Ads Performance Max and predict its future.Our experts discuss ways to make the most out of your budget when using Meta Advantage+ along with some best practices. They also discuss managing shifting traffic quality and availability so you can be sure that your ads get seen by the right people in the right places with personalized targeting options.Listen to this insightful episode now and gain valuable information on making smart advertising decisions with Meta Advantage+.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Takeaways from the Meta Agency Performance Summit | Perpetual Traffic EP 530: • 5 Takeaways from the Meta Agency Perf... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn -

Kasim shares the ChatGPT prompt that can help take your writing and communication skills from good to great. This simple yet powerful prompt is often overlooked by many, but Kasim swears by its effectiveness. Listen to this episode as Kasim, Ralph Burns, and Tom Meredith of Tier 11 emphasize the importance of effective communication. And how this simple yet effective ChatGPT prompt can bring clarity and focus to any style of written or verbal communication, making it easier for your audience to understand the message you are presenting.Related videos:

Today we're featuring an episode from our VP of Marketing, Tom Meredith's podcast, The Customer Acquisition Show. We'll get into the dynamic world of Meta Ads. Tom, along with top media buyers, unravels the latest strategies that are making waves in digital marketing. They discuss the shift to a full-funnel approach, emphasizing the importance of building brand loyalty and engaging customers at various stages of their journey. The episode covers practical tips on ad hygiene, the effectiveness of Facebook forms post-iOS 14, and strategies for Black Friday campaigns, offering listeners valuable insights into the evolving landscape of digital advertising. Whether you're a seasoned marketer or new to the field, this episode provides fresh perspectives and actionable tips to enhance your Meta Ads campaigns.Chapters:00:00:00 - Kickoff: Dive into the Dynamic World of Meta Ads on the Perpetual Traffic Podcast00:03:49 - Expert Insights: Ollie and Cameron Discuss the Evolution of Customer Acquisition00:05:47 - Full Funnel Mastery: Unpacking the Impact of Comprehensive Marketing Strategies00:15:57 - Perfecting Your Ads: The Critical Role of Ad Hygiene in Digital Marketing00:20:44 - Audience Building Tactics: Harnessing the Power of Facebook Forms in the Post-iOS 14 Era00:22:33 - Holiday Sales Strategies: Winning Approaches for Black Friday 2023 Campaigns00:27:42 - Consumer Insights: Delving into Consumer Behavior and Funnel Optimization00:37:16 - Wrap-Up: Recap and Key Takeaways for Boosting Your Meta Ads CampaignsLINKS AND RESOURCES:Beyond Conversion Ads Engaging Evergreen Marketing StrategiesWhat's Working Now in Meta Ads? - Quick Tips & Hot Takes to Boost Your Digital MarketingTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode of The Conference Collective Podcast we welcome Belinda Meredith who discusses the significant waste problems in the exhibition and event space along with the sustainability practices that event organisers, stand builders, and exhibitors can implement to combat this. Belinda also draws attention to the impact that an event's venue has upon stand design and further highlights the benefits of innovation when designing your exhibition booth.About Belinda Meredith:Belinda is an event professional, of nearly 25 years. Having studied a Bachelor of Business & Events Management, she started her career as an Event Manager working across a range of different sectors: NFP, public and private, including Brisbane International Airport, The Gabba Corporate Suites, Landscape Queensland and Spotless Services at South Bank Institute of TAFE. In 2013 Belinda made the decision to transfer her venue knowledge and event planning skills to the supply side of business events; And along with her husband Tom Meredith, and business partners David and Keryn Coulthard started a new exhibitions company, Outstanding Displays – supplying quality, sustainable and modern exhibition infrastructure to the Business Events sector.  Belinda is passionate about working collaboratively with event managers and venues to deliver unique, memorable event experiences. Her key focus is on education relating to sustainable exhibitions and how to develop intrinsic networking opportunities to improve overall delegate and sponsor satisfaction.Outstanding Displays Website: https://outstandingdisplays.com.au/ Belinda's LinkedIn: https://www.linkedin.com/in/belinda-meredith-b09503188/ About The PCOA: The PCO Association is the leading body representing the interests of Professional Conference Organisers and Event Managers in Australia and New Zealand.The Association's objectives are to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of Professional Conference Organisers and Event Managers and other practitioners in the conference and event sector.Website: www.pco.asn.auAbout Connected Event Group: At Connected Event Group we offer innovation and creativity in audio-visual services and event production, employing technical solutions that help people and businesses communicate with each other. We've been translating event technologies for our clients for over two decades specialising in AV production, content creation and broadcasting, across a range of industries. We're experts in making the impossible possible.Website: www.connectedeventgroup.comAbout Libbie Ray: Libbie Ray is the Director of Connected Event Group and the President of the Entrepreneurs Organisation Sydney. Libbie's 20 years of experience across marketing, events, technology, and broadcast production provides a well-rounded approach to the new world of events. Libbie's passionate about sharing her knowledge and insights and works with Skills IQ and TAFE to assist in the development of the training and education framework for her sector. Libbie's LinkedIn: https://www.linkedin.com/in/libbie-ray/ 

Ralph and Kasim are joined by Tom Meredith of Tier 11. They get into intricate discussions surrounding Meta, exploring its multifaceted impact on the digital advertising landscape. They dissect the nuances of Meta's advertising algorithms, contemplating their evolving efficiency and the implications for advertising strategies. They make a comparison between Meta and Google, analyzing the dynamics of high-value traffic availability and accessibility on both platforms. The trio also scrutinizes Meta's approach to data, emphasizing the paramount importance of acquiring clean, first-party data to optimize ad performance. They offer a deep dive into the complexities of Meta's ecosystem, providing invaluable insights for those looking to navigate and leverage the advancements in digital advertising and marketing strategies.Chapters:00:00:00 Exploring Meta's Impact on Digital Advertising with Guest Tom Meredith00:05:17 Leveraging Wim Hof's Techniques for Enhanced Business Strategies00:09:32 Anticipated Insights and Live Demonstrations in Today's Discussion00:14:40 Recap: Insights from Meta Marketing Performance Summit & Emerging Ideas for Future Discussions00:21:33 The Role of Individuality and Curiosity in Navigating the Digital Landscape00:24:54 Early Adoption & Strategic Caution in Navigating Emerging Shopping Platforms00:26:33 Navigating the Dynamics of Ad Placements in Google: Strategies for Effective Engagement00:33:21 Analyzing the Limitations and Testing Dynamics of Google's Performance Max Engine00:40:53 Instagram Reels: Uncharted Territory for Relevant Ads & Optimizing User Engagement00:45:42 Importance of Page View Events in Algorithm Success: Strategies for Effective Ad Placements00:48:56 Strategies for Creative Diversification: Leveraging Meta's Ecosystem for Optimal Advertising OutcomesLINKS AND RESOURCES:Episode 519: “The ACC Model” Case Study: How To Scale Your Meta Ads Using Google Performance MaxEpisode 512: The Next Era Of Growth: How To Achieve Full Funnel Excellence Episode 512Episode 524: When You Need A 3rd Party Attribution Tool With Austin HarrisonTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining...

In this episode of The Customer Acquisition Show, Tom Meredith is joined by Rashna and Suhrid from Tier 11. They talk about what's working now on Google Ads. They discuss topics such as brand exclusion and restriction, the shift towards broad match keywords, the impact of AI on advertising strategies, and the upcoming changes in Google Analytics. They also touch on the importance of having a well-optimized website and the future of advertising with generative AI and dynamic search ads.Chapters:00:00:00 - Welcome to The Customer Acquisition Show: What's Working Now on Google Ads!00:03:30 - Understanding Brand Exclusion and Brand Restrictions in Search Marketing.00:07:08 - Constantly Adapting to Facebook's Updates: Unlocking Opportunities through Change.00:12:34 - Google Introduces One-click Broad Match Upgrade for Marketers.00:18:04 - Smart Ads: Budget Considerations and Levers in Google's Hands.00:22:01 - Benefits and Challenges of Google's New Features for Advertising and Account Suspension Issues.00:27:03 - Google's Focus Shifts from Keywords to Website Content.00:31:58 - The Importance of Organic versus Paid Content in Google's User Experience.00:34:38 - Shifting Focus in Google Ads: A Move Towards Experimentation and Asset Optimization.00:38:51 - Effective Combination of Dynamic Search Ads and Remarketing Audience for Improved Results.00:43:22 - Latest Google Ads Updates: Reengagement and Customer Acquisition Goals.Links and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode of The Customer Acquisition Show, Tom Meredith is joined by Kobi. They delve into the intricacies of digital marketing. They discuss the importance of aligning marketing metrics with business objectives, the role of AI in ad copywriting, and the future of media buying. They also touch on the significance of understanding the customer journey and the need for strategic and creative thinking in marketing. Kobi shares insights on the use of offline conversions and the importance of clear objectives in customer acquisition. Chapters:00:00:00 AI's Expanding Influence in Ad Campaign Optimization00:02:07 Goal-Setting for Success: Harmonizing Metrics with Objectives00:04:22 Decoding Thumb Stop Rate: Enhancing Engagement on Social Media00:07:55 Illuminating the Blind Spot: Transforming Client Onboarding & Tracking00:13:27 Hidden Conversion Rate: Spotlight on Link to Landing Page View00:14:01 Harnessing Metrics: Amplifying Performance & Lifetime Value00:18:27 The Might of Content: Educating, Resolving Objections, & Winning Customers00:21:15 Automation & Short Attention Spans: Their Impact on Advertising00:24:24 Media Buying's Future: The Shift from Tactical to Strategic00:27:23 Creative Revolution with Photoshop & AI: Cost-Effective Avatar Testing00:32:14 Powering Up with Advantage Plus: Winning with Dynamic Copy & Isolated Images!Links and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode of Perpetual Traffic, hosts Ralph and Kasim are joined by Tom Meredith, the VP of Marketing at Tier 11, to explore the effectiveness of squeeze pages in customer acquisition. They delve into the nuances of using squeeze pages, highlighting their suitability for offers that require minimal commitment while cautioning against their use for offers that demand deeper thought and evaluation. Kasim emphasizes the significance of establishing a rapport with customers by providing them with comprehensive information about the organization, including its mission, values, testimonials, case studies, and customer stories. Squeeze pages typically collect basic contact information, such as name and email, in exchange for a lead magnet or content piece. Ralph believes that squeeze pages offer a valuable opportunity to gather first-party data from interested customers who may not be ready to make a full commitment yet. Leveraging follow-up email sequences, businesses can engage with these leads and nurture them into becoming loyal buyers.Chapters00:00:00 - Start the episode with an engaging introduction to the Perpetual Traffic Podcast, featuring special guest Tom Meredith.00:01:18 - Explore the transformative power of AI for graphic designers, unveiling a game-changing tool that revolutionizes the industry.00:05:15 - Take a deep dive into the world of Chat GPT, discovering how it can supercharge squeeze pages and sales funnels for generating revenue.00:09:05 - Unlock the secrets of customer engagement as we delve into the power of squeeze pages and landing pages in capturing and retaining customer interest.00:11:56 - Examine the ongoing controversy between landing pages and squeeze pages, unraveling the battle of the pages and their respective strengths and weaknesses.00:13:19 - Highlight the importance of building relationships and explain why squeeze pages alone may fall short in establishing long-term customer connections.00:15:05 - Understand the power of engagement and explore why relying solely on squeeze pages may limit your ability to maximize customer interactions.00:18:20 - Discover the key to customer acquisition by exploring the broader scope of squeeze pages and their potential beyond initial lead generation.00:19:42 - Entice listeners with a tantalizing offer, unlocking the secrets of international cuisine with 12 exclusive recipes in exchange for a simple name and email.00:22:05 - Contemplate the controversial role of squeeze pages in online marketing, comparing them to the graffiti of the internet and discussing their impact.00:24:32 - Examine the power of squeeze pages in delivering high-value customer experiences, highlighting their ability to drive conversions and create lasting impressions.LINKS AND RESOURCES:PhotoshopHubrisEpisode 486: How An ECommerce Brand Scaled From $1K To $15K/Day With Molly PittmanTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8

In the latest episode of The Customer Acquisition Show, host Tom Meredith converses with Mike Lambert, VP of Customer Success, about essential elements of customer acquisition. Lambert emphasizes the value of a precise creative strategy, a seamless user experience post-ad click, and the need for accurate data in decision-making. Delving into account management, he underscores the importance of sustaining momentum, delivering value over time, and building robust client relationships through active engagement and a genuine interest in their business goals. He concludes by highlighting the necessity of team members who are skilled in digital marketing and customer success, combined with stellar interpersonal abilities, to foster a productive and result-oriented team environment.Chapters:00:00:00 - Kickstart the conversation by emphasizing the integral role of Camp and Framework in paving the way for business triumph.00:03:58 - Discuss the critical nature of first impressions and the impact of effective onboarding on employee retention and performance.00:08:15 - Explore the importance of understanding your purpose in establishing resilient partnerships that withstand the test of time.00:11:49 - Delve into how perceived value can be amplified, leading to a mutually beneficial partnership with your agency.00:15:10 - Investigate the essential collaboration between partner managers and CSOs, and how understanding business objectives can lead to problem-solving excellence.00:18:12 - Unearth the key elements that drive successful advertising and account management strategies, leading to superior campaign performance.00:22:30 - Discuss the vital importance of nurturing a robust client relationship, the cornerstone of lasting business success.00:25:58 - Explore the CS Zipper concept, the crucial connector between CSO and Marketing Director, fostering seamless team integration.00:29:27 - Reinforce the importance of owning results, promoting accountability, and evading the blame game in a business setting.00:32:58 - Understand the role of wedge technology in enhancing the customer journey, leading to increased customer satisfaction and loyalty.00:36:17 - Highlight the need for recruiting candidates with a diverse array of skills for roles in customer success and digital marketing, fostering innovation and adaptability.Links and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode of Perpetual Traffic, Ralph Burns and Kasim Aslam engage in an in-depth conversation with guest Tom Meredith about the complexities of Apple's privacy policies and the significant impact they hold for app developers. The dialogue brings to light the delicate equilibrium Apple must sustain between privacy protection and maintaining a functional, developer-friendly app store. A provocative prospect of Apple launching its own ad platform is dissected, with discussion of potential benefits, such as improved attribution tracking and access to a prosperous user base. They provide valuable insights from their own affiliate marketing journey, navigating the convoluted web of privacy policies across various meta headquarters. Aslam boldly surmises the discussion by stating his openness to transition from a Google agency to an Apple agency, in the event of Apple's own ad network becoming a reality.Chapters:00:00:00 - Kick off the episode with a deep-dive into the complexities of iOS 17. Industry experts might lack definitive answers, but they agree: keeping informed is crucial.00:02:00 - Explore Facebook's innovative data modeling strategy, an approach offering marketers a new lens on user behavior and increased campaign visibility.00:05:15 - Expose Facebook's covert tactics, embodied in their use of the "Hedonistic Law" to create strategic silence around data privacy issues.00:08:11 - Assess Meta's unease in the face of the iOS 17 update, and ponder on how it might reshape the advertising strategies of the social media giant.00:12:00 - Analyze the immense influence of Apple users, and what their unique preferences mean for brands and advertisers.00:14:51 - Trace the remarkable journey of search, from seeking mom's advice to 'Googling it', and reveal Apple's strategic role in this evolution.00:19:13 - Engage in a discussion on privacy, as Apple takes a stand. Is Google ready to follow the lead, or will it chart a different course?00:21:39 - Take a look at the so-called 'Trump Factor'. Are privacy concerns still at the forefront of users' minds, or is the issue losing its impact?00:23:38 - Investigate the rising trend of privacy browsing. Could this approach to internet use become the new norm?00:26:48 - Delve into Apple's game-changing ad network – a fusion of personal messaging and targeted advertising that's set to transform the industry.00:29:09 - Reveal the hidden power dynamics as Apple takes a firm grip on app compliance. What does this mean for app developers and marketers?00:33:40 - Learn how to navigate the iOS 17 terrain and optimize email marketing by unlocking the power of intra-funnel behavior.LINKS AND RESOURCES:Apple NewsroomEnterprise Apps TodayApple Vision ProiOS 17 automatically removes tracking parameters from links you click onThe Rotten Side of Tim Cook's AppleTier 11 JobsPerpetual Traffic on YouTube

In this episode of The Customer Acquisition Show, host Tom Meredith is joined by Amy and Lynn from the Tier 11 team. They delve into the power of customer testimonials and how to effectively utilize them in marketing. They highlight the significance of capturing customers' experiences and struggles, transforming them into longer case studies or shorter testimonials. The episode suggests breaking up testimonials into smaller, easily digestible pieces for social media and utilizing various formats such as video, text, and reviews. They emphasize the importance of empathy in copywriting and channeling the customer's perspective to create impactful testimonials that build trust and align with the brand. This episode offers valuable insights and tips for improving marketing strategies through the effective use of customer testimonials.Chapters:00:00:00 - Customer Testimonials: Essential for Copywriters and Buyers00:03:00 - Social Proof: Boosting Landing Page Conversions with Testimonials00:06:07 - Creative Testimonial Showcase: The Love Sandwich and More00:07:51 - Harnessing the Power: Getting Customers Talking and Growing Your Business00:11:54 - AI and Testimonials: Enhancing Websites and Products00:15:31 - The New Normal: Embracing Negative Testimonials for Customer Trust00:20:12 - Trust Building with Expert Testimonials: Doctors and Donors Making a Difference00:21:56 - Overcoming Objections: Driving Future Customers with Testimonials00:24:18 - Customer Stories Unleashed: The Impact of Podcasts on Connection and Understanding00:27:00 - Service Testimonials: Capturing Emotion and Crafting Compelling Stories00:28:33 - Storytelling in Marketing: Creating Emotionally Powerful Narratives for PI Law Firms00:30:49 - The Power of Testimonials: Showcasing Emotional Impact for Higher Conversions00:35:06 - Empathy in Copywriting: Channeling the Customer Spirit for Powerful TestimonialsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Tom Meredith and Steve Lyman, VP of Growth at Tier 11, talk about the importance of offering higher prices for better customer service and value in this episode of the Customer Acquisition Show. They delve into the topic of building deeper relationships with customers to help them reach their desired outcome and cover various aspects of sales management, including hiring, understanding customer needs, and creating an effective sales framework. The hosts also discuss the importance of coaching and consulting for business owners looking to scale their sales teams. This episode offers valuable insights for anyone looking to improve their customer acquisition strategies and grow their business.In This Episode, You'll Learn:00:00:00 Sales Evolution: Insights From An Experienced Professional00:02:27 Collaborating with Top Sales Experts to Boost High-Ticket Offer Sales00:06:37 Building Strong Customer Relationships for Long-Term Business Success00:09:59 Unlocking Revenue Growth with Back-End High-Ticket Sales Strategies00:13:21 Streamlining Sales Processes for Maximum Profit and Efficiency00:18:43 Monetizing Back-End Sales with Effective Marketing and Advertising00:20:07 Navigating Competition: Strategies for Business Success00:25:39 Mastering Funnel Management for Optimal Business Success00:32:44 Building Strong Sales Organizations with Effective Marketing and Communication00:35:42 Personalized Training for Second Funnel Methodology for Course Creators00:38:12 Outsourcing: Is Cost Reduction Worth the Sacrifice of Quality?00:42:51 Reverse Engineering Sales Roles for Business Growth00:45:38 Encouraging Business Owners to Master All Aspects of Their Business00:47:30 Ethics in Sales Conversations: Best Practices for Business Owners00:50:31 Communication and Sales Management: Keys to Business Success00:53:36 Building a Strong Sales Culture with Effective LeadershipLinks and Resources:Steve Lyman on LinkedInTiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode, you'll hear a recent guest podcast where I joined Tom Meredith and Nick Miller for a roundtable discussion on ChatGPT on Tier 11's Customer Acquisition Show! We explored ChatGPT and AI and how it can be used to optimize Facebook and Google ads, enhance copywriting, and increase productivity. Whether you're a marketing pro or just interested in ChatGPT, this is an episode you won't want to miss!--The Customer Acquisition Show by Tier 11:https://podcasts.apple.com/us/podcast/the-customer-acquisition-show/id1656095229Tom Meredith: https://twitter.com/tomdmeredithNick Miller: https://www.tiktok.com/@amplifygoogleads  Let's Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpoburanTikTok: https://www.tiktok.com/@landonpoburanInstagram: https://www.instagram.com/landonpoburan/Inquiries? Visit My Website:https://landonp.com/ Or, DM me anywhere I post.Writer, Podcaster & Digital Marketing Consultant.

What is an offer - and how can you create and optimize high-converting offers?On today's episode, Tom Meredith talks to Aaron Crocker and Lynn Swayze. Aaron is the Copy Chief at Tier 11, and Lynn is a Direct Response Copywriter & Offer Consultant at Tier 11. They discuss the basic construct of an offer and what it takes to create a strong offer that differentiates your products from the competition. Although there is no wrong definition of an offer, most people assume that an offer is nothing more than the price. However, as Aaron explains, your offer is what you're selling at all stages of the buyer's journey. Tune in to learn more about offers as well as how you can use the 5 levels of awareness to create offers that influence people to take action. IN THIS EPISODE, YOU'LL LEARN:00:00 Introduction01:34 What is an offer?03:31 Offers at every stage of a sales funnel05:21 Premiums in an offer explained07:53 Steps to successfully delivering an offer09:26 How to get buyers to take action13:45 The Hero's journey and the 5 levels of awareness15:36 How customer awareness levels change 18:57 How mechanisms of delivering an offer evolve with time20:35 Common offer mistakes marketers make with offers24:10 Things digital marketers can learn from direct mail marketers 26:50 Parting thoughts LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tiereleven.comGet your queries answered here: hi@tiereleven.comTom's LinkedInAaron's LinkedInLynn's LinkedIn

Illinois is about to become a criminal safe-haven with Pritzker's new SAFE-T Act. Former Netherlands Ambassador Pete Hoekstra tells Shaun that globalists and the Chinese Communist Party are the #1 threat to freedom loving people in the United States. PLUS, Tom Meredith tells Shaun about a rally this Sunday (9/11) in Kane County to Make Illinois Great.See omnystudio.com/listener for privacy information.

0:00 - THE GREAT DISINTEGRATION: Migrants to sanctuary cities   14:23 - The Raid: Bill Barr, special master wrong decision   34:06 - Dan & Amy roll their eyes at recent comments by Ashish Jha: God have us two arms, one for the flu shot and one for the COVID shot   48:01 - Event Organizer extraordinaire, Tom Meredith, shares the details of the Kane County Republican Make Illinois Great Parade and Rally this Sunday 9/11 from 11am - 4pm. For more info visit kanegop.org   01:05:01 - Thomas DeVore, republican candidate for Illinois attorney general: Kwame Raoul can't be his own man because he's beholden to the governor. For more on Tom's run for AG visit tomdevore.com   01:25:33 - Noted economist, Stephen Moore, takes on Green Stagflation, Big Big Energy and fast food jobs in California. Be sure to check out Steve's most recent book  Govzilla: How the Relentless Growth of Government Is Devouring Our Economy—And Our Freedom   01:40:23 - Republican congressional candidate for IL-10,  Joe Severino, sees opportunity for a republican to win on Chicagoland's North Shore. For more on Joe's run for IL-10 visit severinoforcongress.com 01:53:11 - President of the Crime Prevention Research Center, John Lott:  Biden's Law-and-Order Speech in Pennsylvania Was Deeply Dishonest. John has also written many books, including Gun Control Myths and More Guns, Less CrimeSee omnystudio.com/listener for privacy information.

If you want to survive in the traffic world as it currently exists, you have to innovate.    In this episode, co-hosts Ralph Burns and Kasim Aslam talk through some of the new advertising solutions they're working on and testing out in this post-iOS update environment.  Bottom line: you can't use the same strategies you've always used, and you have to set aside your biases and be more open to new ideas today than you ever have been. At the same time, you've got to go back to the foundations, the proven principles, the most important things about marketing. There's no easy button; you'll have to put in the work.   Listen in for some creative ways to balance the basics with new innovations as you move into the future of traffic.   And don't forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value). IN THIS EPISODE YOU'LL LEARN: Everything you need to know about Facebook click ID How Kasim's Facebook hack got them down from a $90/lead to $30/lead How to crack cold traffic (which you have to do or you're screwed) Why the “faucet of traffic” is no longer a good strategy   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DM your review of Perpetual Traffic to @ralphhb on Twitter to win T&C recordings Hotjar (screen recording software) Zapier (connect your apps and automate workflow) Ep. 324: An In-Depth Look at the Creative Process with Tier 11's Tom Meredith breakthroughadvertising.com (get the book) $100M Offers (book by Alex Hermosi)   OUR PARTNERS: Get a FREE 14-day test drive with Sendlane  Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier's new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Google Podcasts and Spotify

You can't rush the creative process, but in the advertising business, you can't get around deadlines either. So how do you find the balance?   In today's episode, host Ralph Burns sits down with Tom Meredith, VP of Strategy and Innovation at Tier 11. Tom's past creative experience includes stints at Disney and Dreamworks, and he sees his new position at Tier 11 as the perfect place to shine. Ralph and Tom dive deep into the creative process and all it entails—from research to psychology to letting ideas ruminate to feedback loops to unicorn ads and more.   Tom admits he thrives in chaos a little more than the average creative person. Listen in as he and Ralph help make sense of what can often be a messy process. IN THIS EPISODE YOU'LL LEARN: How to avoid a common mistake when building your company's avatar The best places to get research on people who don't have your product yet The why behind Tom's controversial opinion that control groups don't matter How to give your creative team more time while still meeting deadlines LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.

What was supposed to be a debate, turned into to two separate interviews with McKinney Mayor George Fuller, and candidate for mayor Tom Meredith.  See omnystudio.com/listener for privacy information.

Tom Meredith on the very high quality, high-grade gold deposits in the Red Lake Gold District

Tom Meredith, Executive Chairman of West Red Lake Gold Mines Inc. (CSE:RLG), joins Phillip Shum after the company’s Market Open at the CSE Media Centre to discuss his history and successes in the mining space (1:31), how the company is using modern exploration techniques to create valuable new resources (5:00), and his thoughts on gold as a foundational element of the global financial ecosystem (10:25). Listen until the end to learn why the Red Lake District of Northwestern Ontario is a well-known gold source, and for Tom’s thoughts on the investment cycle of mining and resource companies.

The Head Football Coach of Knox College Damon Tomeo is joined by Scott Cramer exploring ways to improve leadership skills. Some thoughts from the podcast: * Because you desire to be better, you will want to quality control your team. * It is easy to be a Monday morning QB, always easier to point the finger after the fact and from distance. * Be slow to criticize, those that understand can give you value, need trust and you must listen. * Am I the Lid on my team? Create systems to help. * If you don’t work to get better, you won’t… try something new. Special thanks to Dan Marlin, Skylar Cramer, Steve Davis, and Tom Meredith for helping to make this podcast possible. Coach Damon Tomeo dltomeo@knox.edu Twitter @CoachTomeo Scott Cramer scottacramer@icloud.com Twitter @ScottaCramer

The Head Football Coach of Knox College Damon Tomeo is joined by Scott Cramer exploring ways to improve leadership skills. Hope vs Results - Why you need to have some of both within your tea Some thoughts from the podcast: * Balance between: Hope – The best is yet to come. Results – with goals and discipline you want to see progress * We all “want” however, you get the response you deserve when you have earned it * You win or you learn (not lose). Embrace and learn from it * Patience. Have realistic optimism... I will succeed, but it will be hard and it will take time * Passive vs Active behavior (symbiotic relationship). Action is what gives you hope, hope drives you to more action * Set your goal and chart your progress, break down into small/controllable parts Special thanks to Dan Marlin, Skylar Cramer, Steve Davis, and Tom Meredith for their different expertise and helping to make the podcast possible. Coach Damon Tomeo dltomeo@knox.edu Twitter @CoachTomeo Scott Cramer scottacramer@icloud.com Twitter @ScottaCramer

Tom Meredith and Frankie Boyer discuss Bitcoin and BitMinutes on the Frankie Boyer show. www.bitminutes.com

Interview w/ Tom Meredith, CEO & CoFounder of BitMinutes (BTM) a new Crypto-currency, based on International (ISO) Banking Standards, that democratizes P2P lending to the street corner level in amounts as small as a $5- $10. BitMinutes use builds consumer credit and act as collateral for lending. MasterCard is one of our global partners, issuing virtual accounts based on BitMinutes. https://www.bitminutes.com/ Video on BitMinutes: https://www.youtube.com/watch?v=Si8CB9nbVhs&feature=youtu.be

Karen Rands, the Compassionate Capitalist, will interview three dynamic entrepreneurs that have proven they can bring innovation to the market, create compelling businesses, and set the stage for large thriving profitable businesses that bring innovation to the market, create jobs and produce wealth for their investors and founders. First we'll hear from Mark Manesh of MTI International. They have just launched their latest product in partnership with the largest online auction store to rave reviews and customer adoption. Second we'll hear from Tom Meredith of P2p Cash, a company that is revolutionizing the wireless payment processing industry for international non-banked segment. Lastly we'll hear from Cameron Cress of PlayGolfPlanet, an innovative approach to solving the challenge of golf courses marketing unsold tee times to a social community of raving golf fans. All three of these entrepreneurs have proven that with a little investment capital, boot strapping to stretch the dollar, and a lot of creativity, they created companies that are poised to create new segments and be leaders in the marketplace. Tune in to learn their secrets and the incredible opportunity available to their financial partners.

Karen Rands, the Compassionate Capitalist, will interview three dynamic entrepreneurs that have proven they can bring innovation to the market, create compelling businesses, and set the stage for large thriving profitable businesses that bring innovation to the market, create jobs and produce wealth for their investors and founders. First we'll hear from Mark Manesh of MTI International. They have just launched their latest product in partnership with the largest online auction store to rave reviews and customer adoption. Second we'll hear from Tom Meredith of P2p Cash, a company that is revolutionizing the wireless payment processing industry for international non-banked segment. Lastly we'll hear from Cameron Cress of PlayGolfPlanet, an innovative approach to solving the challenge of golf courses marketing unsold tee times to a social community of raving golf fans. All three of these entrepreneurs have proven that with a little investment capital, boot strapping to stretch the dollar, and a lot of creativity, they created companies that are poised to create new segments and be leaders in the marketplace. Tune in to learn their secrets and the incredible opportunity available to their financial partners.