The Customer Acquisition Show

What if you could learn the secrets of marketing success from the best in the business? That's exactly what we did in this episode, where we had the privilege of chatting with TJ Kelly, a marketing expert who attended the Traffic and Conversion Summit in 2024. He revealed some of the cutting-edge techniques that are transforming the way marketers reach and engage their audiences, such as geo-targeting, customer journey mapping, and Pinterest marketing. He also shared some of the key takeaways from the summit, where he learned from the likes of Richard Branson and Damon John, who inspired him to be more empathetic, data-driven, and innovative in his marketing endeavors. This episode is a must-listen for anyone who wants to stay ahead of the curve and master the art and science of marketing.Chapters:00:00:00 - Welcome: Journey into Customer Acquisition and Engagement00:02:22 - A Tour of Varied Marketing Conferences and Their Impact00:04:29 - Deep Dive: Geo-targeting's Revolutionary Role in Marketing00:09:55 - Pinterest: A Key Player in Sustained Traffic Generation00:12:58 - Decoding Marketing Math: The Predictive Edge00:15:23 - Crafting Effective Offers for Optimal Lead Generation00:17:46 - Research as the Backbone of Effective Marketing00:18:34 - Reddit: An Unconventional Source of Market Insight00:21:27 - Special Mentions: Innovative Contributions from Christine Marie and Scott Cunningham00:24:55 - The Future of Marketing: AI's Expanding Influence00:26:46 - Lessons from the Greats: Richard Branson and Damon John's Marketing Mastery00:31:56 - Wrapping Up: Looking Forward to the Next Wave in MarketingLinks and Resources:TJ KellyLinkedInTwitterTiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

We are looking back at the complexities and evolving landscape of Google Ads. The conversation covers a wide range of topics, including the importance of adhering to policy compliance to avoid account suspension, the shift from single keyword ad groups to broad match targeting, and the increasing role of AI in ad campaign management. The team also addresses specific strategies for managing budgets, targeting niches, and the nuances of location targeting. A significant focus is placed on the future of search ads in an AI-dominated landscape, highlighting the transition from keyword-centric approaches to AI-driven strategies. Insights into Performance Max and its impact on campaigns with repeat customers, as well as best practices for brand campaigns and high-ticket item advertising, offer listeners valuable takeaways for optimizing their Google Ads campaigns.Chapters:00:00:00 - AI, Performance Max, and Search Generative Experience00:00:19 - Optimizing Google Ads for Reengagement and Customer Lifecycle Goals00:07:55 - What's Next for Google Advertising? AI, Keywords, and Beyond00:15:10 - Leveraging Insights to Boost Lead Quality in Google Ads and Facebook AdsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

We dive into the topic of content marketing and how it can help you grow your brand and your business. We visit 3 past CAS episodes. Where they share their insights, tips, and strategies on how to create content that attracts, educates, and engages your audience. You'll learn how to use content to build trust, authority, and loyalty, how to repurpose your content across multiple platforms, how to measure your content's performance, and how to overcome common challenges and misconceptions. Whether you're a beginner or a seasoned content marketer, you'll find valuable and actionable advice that you can apply to your own content creation process.Chapters:00:00:00 - Creating Content that Converts00:00:12 - From High-Intent Keywords to Top-of-Funnel Content00:07:50 - Lost in the Crowd? Differentiating Your Brand in a Sea of Sameness00:12:33 - Unveiling the Testimonial Magic: Discover the Power of Personal ExperiencesLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this rewind episode, you'll learn how to write persuasive copy for multiple clients across different niches and audiences. You'll discover how to research, write, and test copy that taps into the customers' emotions, needs, and desires. You'll also learn how to adapt your voice, tone, and language to suit each project, and how to leverage tools like Chat GPT to speed up and improve your copywriting process. Whether you're new to copywriting or a seasoned pro, you'll find valuable tips and insights in this episode that will help you take your copywriting skills to the next level.Chapters:00:00:00 - The Best Practices for Writing Copy that Resonates with Your Audience00:00:11 - Navigating the Complexities of Crafting Effective Copy00:11:06 - Confessions of a Copywriter...00:19:46 - How to Build Ad Creatives That Drive Sales and Grow Your BusinessLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Daniel, Lynn, and Tom delve into the crucial strategies that shape successful brand marketing. They discuss the importance of adapting to economic changes, leveraging customer feedback, and the power of organic social media insights for developing effective marketing plans. They underscore the significance of aligning marketing strategies with the company's mission, emphasizing the role of customer service and brand building in a rapidly evolving digital landscape. This episode is a must-listen for anyone looking to understand the intricacies of marketing planning and execution in the context of the year 2024.Chapters:00:00:00 Why do Big Brands Make BIG Plans? - How to Build a Full-Funnel Marketing Plan for 202400:01:00 Post-Holiday Marketing Reflections: Black Friday & Cyber Monday Insights00:03:28 2023 Marketing Strategy Review: Lessons Learned00:08:12 Forecasting 2024: Trends and Marketing Predictions00:11:51 Streamlining Marketing for Greater Impact in 202400:16:53 Aligning Marketing with Company Mission: A Strategic Approach00:20:26 Demystifying Marketing Metrics: Making Sense of the Numbers00:23:33 Upper Funnel Marketing: Strategic Planning for Brand Awareness00:25:23 Leveraging Competitor Insights and Organic Social Media00:27:13 Ethics in Marketing: The Importance of Content Permission00:29:27 Engaging Audiences: The Role of Lead Magnets00:30:09 Maximizing Engagement: The Effectiveness of Free Activities00:33:22 Interactive Marketing: Using Quizzes for Customer Engagement00:38:36 Conversion Strategy: Effective Planning for Tangible Results00:45:53 Adapting to an Election Year: Marketing Strategies and ConsiderationsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

We are digging into the intricacies of Meta's Advantage+ Shopping Campaigns. Join the team from Tier 11, as they explore the innovative features and strategies behind these campaigns. They discuss the importance of creative diversity, the impact of iOS 14 updates, and the integration of machine learning in optimizing campaign performance. They offer listeners a deep dive into the future of e-commerce advertising and how to harness these new tools for enhanced online shopping experiences.Chapters:00:00:00 - Kickoff to Meta's Advantage+ Shopping Campaigns00:02:30 - Evolution for Facebook Media Buyers00:04:45 - Enhancing Offer Performance Strategies00:08:00 - Deep Insights on Offer Strategy Implementation00:10:40 - Offer Categories and Audience Targeting Techniques00:14:37 - Meta's AI and Hashtag Usage in Campaign Copy00:17:35 - Harnessing Creative Diversity in Digital Campaigns00:20:15 - Effective Budget Management for Campaign Stability00:23:30 - Analyzing Metrics for Better Spend Efficiency00:26:17 - Strategies for Black Friday Campaign Readiness00:28:00 - Last-Minute Prep for Successful Sales Days00:31:00 - Concluding Insights on Campaign OptimizationLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Tom and Landon dive into the intricate world of advertising in restricted categories. They navigate through the challenges and innovative strategies essential for thriving in environments with stringent advertising limitations. They explore the importance of data-driven insights, the art of crafting compelling narratives, and the subtle nuances of targeting specific audiences. Landon shares his knowledge for anyone looking to excel in the complex landscape of restricted category advertising, offering a unique blend of creativity, strategy, and adaptability.Chapters:00:00 - Kickoff: Exploring Advertising in Restricted Categories02:00 - Delving into the Post-Click User Experience04:00 - Expanding the Conversation: Beyond Surface-Level Questions06:00 - The Comprehensive Approach to Advertising08:00 - Strategies for Consistent Marketing Solutions10:00 - Proactive Communication: Alerting Clients to Emerging Issues12:00 - Deep Dive: The Crucial Role of a Marketing Strategist14:00 - Real-World Problem-Solving in Advertising16:00 - Balancing Problem-Solving with Empathy in Client Relations18:00 - The Critical Need for Client Transparency and Openness20:00 - The Art of Hypothesizing and Testing in Marketing22:00 - 'Fire Bullets, Then Cannonballs': A Strategy for Scaling Campaigns24:00 - Navigating the Unpredictability of Marketing Experiments26:00 - Case Study Analysis: Reducing Client CPA28:00 - Maximizing the Power of Digital Marketing Tools30:00 - The Unexpected Impact of Beige Backgrounds in Ads32:00 - Understanding Why Some Marketing Successes Are Unique34:00 - Investigating the Factors Behind Successful Campaigns36:00 - Embracing Continuous Innovation for Enhanced Market VisibilityLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

We are diving into the dynamic world of Google Ads as Black Friday and Cyber Monday approach. The team from Tier 11 dissect the latest trends, from keywordless campaigns to the power of broad match keywords and the innovative Performance Max campaigns. We share insider tips on how to finalize irresistible offers, prepare compelling assets, and understand the nuances of audience targeting to ensure your ads not only reach the right eyes but also convert. Whether you're a seasoned marketer or new to the digital advertising space, this episode is packed with actionable insights to help you capitalize on the busiest shopping days of the year.Chapters:00:00:00 - Google Ads shifts from keyword-heavy to top-10 keywords for sharper audience targeting00:02:06 - Black Friday Strategies: Unveiling Google Ads Tactics00:06:15 - YouTube's Role in Google Advertising and Conversion Insights00:07:49 - Facebook vs. Google Ads: Which Social Campaign Reigns Supreme?00:11:06 - Mastering Top-of-Funnel Capture: Performance Max Campaign Insights00:16:20 - Beyond Google Ads: Diversifying Your Advertising Arsenal00:18:46 - Understanding Your Business Funnel for Conversion Success00:21:37 - Personalized Audiences with Google's Search Themes Feature00:27:01 - Navigating Keyword Cannibalization in Your Search Campaigns00:30:16 - Performance Max Campaigns: Unleashing Their Potential00:31:42 - Tips for Running High-Impact Search and Shopping Campaigns00:33:38 - Adapting to Google Ads Changes for Campaign Triumph00:39:49 - Anticipating Transformations in Standard Shopping Campaigns Post-OctoberLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

We dive into the dynamic interplay between innovative marketing strategies and the evolving landscape of user-generated content. The team from Tier 11 takes you through the nuances of creating compelling product pages that resonate with consumers, the art of leveraging UGC to amplify brand messaging, and the psychological intricacies involved in marketing high-ticket items. We explore the creative approaches to advertising that break through the noise, from fitness models to space-saving digital gyms, and the importance of diversifying content to avoid limiting a brand's reach.Chapters:00:00:00 - The Psychology of Scents: Citrus vs. Menthol's Impact on Memory and Attention00:02:12 - Twizzler vs. Red Vines: East Coast vs. West Coast Delight Debate!00:05:33 - Product Mystique: Crafting Engaging Product Pages for Customer Connection00:06:30 - Fit and Fearless: Former CrossFit Champion Redefines Home Workouts00:09:38 - Millennials' Solution: Portable Floor-mounted Devices for Compact Living Spaces00:11:23 - Confidence Building: Leveraging UGC and Tailored Ads for Enhanced Product Pages00:14:27 - Tailored Fitness: The Power of Specialized Training Programs for Results00:16:32 - Goldmine Potential: Lifetime Value and Partnerships in the Fitness Industry00:19:26 - Citrus Scents vs. Menthol: Memory Enhancement Beyond the Ordinary00:24:07 - Standing Out in a Crowded Market: What Sets Our Ads Apart00:25:07 - Blog Posts' Potential: Seizing the Opportunity for Effective Advertising00:27:35 - Unforgettable Advertising: Creating Memorable Images that Resonate00:32:32 - Unconventional Approach: 10 Boundary-Pushing Ad Ideas00:35:55 - Irresistible Hooks: The Art of Intriguing Product Page Design00:37:20 - Targeted Language Magic: Maximizing Conversions for Quick Buys and Extended PurchasesLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Tom and the team from Tier 11 dive deep into the evolving landscape of brand marketing, drawing insights from Meta's recent summit and the innovative strategies employed by brands like Wendy's. From the importance of a brand's social media presence to the concept of 'mental availability', they uncover the nuances that make a brand stand out in today's digital age. With discussions on influencer marketing, the journey of brand engagement, and the authenticity factor.Chapters:00:00:00 Wendy's Digital Prowess: Mastering Engaging Social Media Campaigns00:03:09 Synchronizing Brand and Performance: A Strategy for Sustainable Growth00:07:57 Instagram's Magic Touch: Crafting a Brand's Solid First Impression for Lasting Relationships00:10:14 The Instagram Evolution: Shaping the Path from Discovery to Purchase00:13:58 The Tiffany Transformation: Adapting to Millennial and Gen Z Preferences00:17:29 Beyond Traditional: Embracing the Limitless Journey of Gen Z Consumers00:22:56 Inclusion in Spotlight: From Super Bowl Ads to Connecting with Core Audiences00:25:58 The Duolingo Dilemma: Weighing its Continued Relevance00:27:05 Embracing Multi-Generational Marketing: Addressing Both Young and Mature Audiences00:31:00 Walking the Tightrope: Measuring Success Beyond Immediate Outcomes00:33:15 Setting the Sail: Crafting Enduring Marketing Strategies for Tomorrow's Landscape00:39:02 Authentic Outreach: Equipping Sales Teams to Penetrate New Markets00:42:18 Wendy's Winning Strategy: Harnessing Social Media Waves for Enhanced EngagementLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Dive into a riveting conversation that unfolds the layers of full-funnel marketing, exploring the nuances of consumer behavior and the strategic application of ad spend. Tom, Olly and Cameron dive into the pivotal role of understanding the buyer's journey, moving beyond mere conversion ads to embrace a more holistic, evergreen marketing strategy. They also navigate through the delicate handling of negative comments on ads and the profound impact it can have on ad performance and brand perception. Engage with insights that illuminate the art of building brand loyalty, ensuring that customer relationships are not merely transactional but are nurtured through strategic, resonant marketing practices.Chapters:00:00:00 Dive into Full-Funnel Marketing: Exploring the Nuances of Consumer Behavior00:02:32 The Art & Science of Successful Meta Ads: Beyond Just Blogging00:05:44 Embracing the Complete Customer Journey: Building Connections and Nurturing Relationships00:09:02 Strategic Content Marketing: Guiding the Audience Through Every Funnel Stage00:11:08 Revolutionizing Ad Strategy: The Shift to Consideration Ads and Upper Funnel Approaches00:12:30 Maximizing Ad Engagement: The Critical Role of Ad Hygiene for Quality Lead Generation00:17:19 The Truth Behind Evergreen Ads: Combatting Creative Fatigue with Effective Ad Management00:19:45 Seizing Black Friday Opportunities: Harnessing Audience Building Techniques for Maximum Sales00:23:38 Long-Term Planning for Black Friday: Rethinking Weekend Sales for Lasting Success00:28:22 Broadening Your Campaign Horizons: Benefits of Expansive Long-Term Campaigns00:30:15 Navigating Shopping Campaigns: Understanding Time Dynamics and Expectations00:32:02 Mastering Ad Strategy: Juggling KPIs and Algorithm Optimization for Optimal PerformanceLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Tom and Nick dig deep into the intricacies of advertising strategies, exploring the transformative power of Instagram Reels, the essence of user experience, and the art of creative diversification. They share invaluable insights into optimizing ad placements, mastering the consideration phase, and the revolutionary impact of full-stack commerce. They provide a comprehensive guide to navigating the ever-evolving landscape of online branding, offering strategies and predictions for achieving advertising success. Whether you're an advertiser or interested in the world of online sales and branding, this episode is packed with intriguing insights and practical advice to elevate your understanding and approach to the dynamic world of advertising.Chapters:00:00:00 Optimizing Sales & Marketing Budgets: Strategies for Online Businesses00:04:12 Gaining Insights & Collaboration: Reflections on Agency Summit and the Role of Automation in Advertising00:08:44 Harnessing Organic Traffic: Strategies for Leveraging Meta Ads, Viral Videos, and Influencers00:10:56 Enhanced Measurement & Privacy: Insights from Pop Manager on Evolved Ad Analytics00:14:37 Instagram Reels & Shareability: Meta's Innovative Strategies for Enhanced Social Engagement00:18:05 Vertical Video Innovations: Adapting Placements and Creativity for Enhanced User Experience00:21:15 Precision in Impact Measurement: Navigating Meta Ads from Google to YouTube00:23:31 Diversification in Media: Understanding and Leveraging the Variety of Advertising Channels00:26:43 The Future is Automated: Google's Advantage Shopping Campaigns & Their Impact on Advertising00:29:41 Lattice Machine Learning Model: Unleashing Efficiency and Potential in AC Campaigns00:33:52 The Consideration Phase: Its Importance and Strategies in Advertising Campaigns00:36:47 Data, Automation, & Creativity: Insights on Performance-Driven Strategies at Meta00:38:55 Conversion-Focused Strategies: Effective Targeting and Creativity in Campaigns00:41:43 The Art of Transformation: Meta's AI in Converting Standard to Vertical VisualsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

We are diving deep into the intricacies of branding, exploring how personality plays a pivotal role in shaping perceptions. From the stereotypical law firm branding to the unexpected choices of celebrities like Kim Kardashian, we uncover the strategies that make a brand stand out. We also discuss the importance of content creation, the power of FAQs, and the challenges of differentiation in a market flooded with choices. Join us as we navigate the buyer's journey, emphasizing the significance of understanding and catering to every awareness stage.Chapters:00:00:00 - Unraveling the Role of Time in Valuing Brands00:04:33 - Mastering Communication: From Awareness to Conversion00:08:46 - Demystifying the Customer Journey: The Door-Funnel Analogy00:12:12 - Standing Out: Using Customer Stories & Competitor Insights00:15:09 - Crafting Your Brand Voice: Effective Communication and Content Strategies00:16:28 - Engaging 101: The Basics of Captivating Content00:18:39 - The Digital Age: Why Social Media Matters for Brands00:21:53 - Building Your Digital Identity: The Consistency Factor00:24:15 - Social Media's Role in Boosting Conversions and Algorithm Navigation00:27:15 - Crafting Unique Content: Differentiating in a Crowded Space00:30:27 - Tailoring Content: Catering to Varied Audiences00:33:14 - Authenticity in Branding: The Real You Matters00:35:14 - Weaving Stories: The Narrative Power in Branding00:37:02 - Cultivating Brand Trust: Building Blocks of a Loyal Base00:39:01 - The Art of Packaging: Enhancing Customer Experiences00:41:55 - Squatty Potty: A Deep Dive into Its Benefits00:43:54 - Mapping the Purchase Path: Beginning Near the End00:47:26 - Making Heads Turn: Lessons from Squatty Potty's Content Strategy00:50:23 - Spreading the Word: Techniques for Boosting Brand Awareness00:56:25 - Navigating Influencer Dynamics: Trust in the Modern World01:00:38 - Precision Marketing: Aligning Ads with Relevant Landing Pages01:02:41 - Tailored Landing Experiences: Different Pages for Varied Ad StagesLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Tom and Landon dig into the world of branding, exploring its evolution from the 1960s to the present day. Drawing inspiration from celebrity success stories like Dwayne Johnson and Logan Paul, we uncover the power of brand awareness and its undeniable influence on marketing success. Whether it's the timeless principles of yesteryears or the modern strategies of today, branding remains a pivotal force in the business landscape. Tune in to discover the secrets behind building a brand that resonates and converts in today's saturated market.Chapters:00:00:00 Navigating Branding in Today's Crowded Markets00:03:25 Marketing's Journey: From Traditional Broadcasts to Digital Domination00:06:35 Crafting Effective Customer Dialogues: Merging Immediate Gains with Sustainable Growth00:07:48 Conversion Ad Pitfalls: Debunking the Myth of Spend Equals Success00:12:35 Metrics Unveiled: Crafting Campaigns for Profitable Outcomes00:16:14 Ad Evolution: From Niche Focus to Broad Market Strategies00:21:52 Capitalizing on Viewer Engagement: Measuring Attention to Optimize Performance00:24:39 Branding Mastery: Thriving Amidst Market Saturation00:27:40 Logan Paul's Marketing Genius: Scaling Prime Energy Drink to $100 Million00:32:14 The Rock's Brand Blueprint: Diversifying and Dominating Multiple Arenas00:35:20 Tactical Brilliance: Orchestrating Brand, Activation, and Conversion Synergies00:40:02 Elevating Customer Conversions: The Role of Comprehensive Content in Driving Purchases00:43:42 Theme Power: Boosting Conversions through Cohesive and Captivating ContentLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Tom and the Tier 11 team dive into the world of customer acquisition and explore strategies to maximize brand visibility and engagement. From leveraging Google, TikTok, and Pinterest to optimizing SEO and Google Shopping, the team share valuable insights on how to create compelling content, build a solid media plan, and drive conversions. Discover the power of AI-driven features and the future of demand generation campaigns. Whether you're a seasoned marketer or just starting out, this episode will equip you with the tools and knowledge to take your business to the next level.Chapters:00:00:00 Exploring Top Platforms: Boosting Visibility with Google, TikTok, & Pinterest00:03:55 Content Creation Simplified: Utilizing Tools for Efficiency and Impact00:06:05 AI in Marketing: Transforming Strategies with AI-Powered Prompts00:09:28 Creativity Unleashed: AI Tools for Diverse and Innovative Campaigns00:12:38 Crafting Captivating Videos: Leveraging Google's AI Capabilities00:16:51 SEO in Today's Market: Harnessing Google's Advanced AI Tools00:18:53 Media Planning 101: From Idea Generation to Execution00:22:03 The Multi-Channel Advantage: Seamless Pathways from Discovery to Conversion00:26:40 Google Shopping Insights: Unlocking Profitable Campaigns and Mobile Search Nuances00:30:01 SEO Success Stories: Strategic Moves That Boosted Client Conversions00:34:46 Shoe Marketing Mastery: Ads, Influencers, and Dominating the Market00:40:55 Demystifying Google: Understanding New Campaign Management Features00:43:47 Optimizing Ad Spend: The Role of Contextual Targeting in Google CampaignsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Discover the secrets to successful customer acquisition in the nonprofit sector. Join the Tier 11 team as they delve into the importance of emotional pillars, strategic media spend, and targeted marketing strategies. Learn how to optimize creative for different platforms, harness the power of storytelling, and make data-driven decisions. Whether you're a nonprofit marketer or simply interested in effective marketing strategies, they will provide valuable insights to help you drive action and charitable giving.Chapters:00:00:00 Crafting Emotionally Resonant Ads for Nonprofits00:02:26 Building Trust in Nonprofit Digital Campaigns00:04:36 Showcasing Tangible Impact: Transparency in Charitable Contributions00:07:16 Authentic Content: A Catalyst for Deeper Nonprofit Engagement00:10:32 Multi-Platform Outreach: Magnifying Nonprofit Influence00:13:49 Year-End Strategies: Maximizing Nonprofit Awareness on a Budget00:16:25 Elevating Nonprofit Brand Recognition and ROI00:19:30 Adapting Facebook Successes to YouTube Nonprofit Campaigns00:23:01 Amplifying Fundraising with Powerful Personal Stories00:26:59 Laser-Focused Marketing: Making Every Promo Video Count00:29:34 Celebrating and Retaining Donors: Striking the Right Note00:31:23 Crafting Irresistible Offers to Boost Nonprofit Engagement00:36:00 Steering Nonprofits with Data-Driven Digital StrategiesLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Daniel is joined by Rachel and Danielle of Tier 11. They dive into the world of customer acquisition and creative strategy. They explore the importance of research in driving successful client campaigns, balancing client expectations with audience needs, and the impact of first touch points in the buyer's journey. With insights on leveraging organic social media feedback and the power of content diversity, this episode offers valuable strategies and innovative approaches for marketing professionals looking to enhance their customer acquisition efforts.Chapters:00:00:00 Intro: Danny's Light-Hearted Banter on Dinner Habits00:02:15 Journey with Tier 11: Rachel and Danielle's Evolution00:05:33 Crafting the Perfect Avatar: The Role of Intention and Iteration00:08:43 Unlocking Campaign Success through Research00:15:04 Reviews' Goldmine: The Underrated Value of 2-4 Star Feedback00:19:39 Design Briefs: The Harmony of Clear Goals and Collaboration00:23:48 Consumer Behavior: How External Factors Shape Choices00:28:09 Mining Gold from Organic Social: Feedback as a Creative Catalyst00:31:45 The Power of Minimalist Design in Advertising00:32:54 Enhancing Campaigns: Delving into Creative Iterations00:36:08 Visual Variances: A Sneak Peek into the Upcoming Launch00:40:41 Diverse Ad Content: Its Influence on Buyer PerceptionsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

We dive into the world of full funnel content marketing and organic growth strategies. Our team from Tier 11 share their insights and experiences on how they transformed a client's business by leveraging content marketing and tracking their results using Wicked Reports. We explore the importance of attribution and accurate data in driving successful advertising campaigns while providing real-life examples and success stories. Join us as we uncover the power of content marketing and its role in brand building and business growth.Chapters:00:00:00 Dive into Full Funnel Content Marketing Insights00:01:00 Journey of Transforming a Business through Content Marketing00:06:46 Collaborative Boost: Content Strategies amidst Regulatory Pressure00:09:45 Authenticity: The Heart of Effective Content Marketing00:13:46 Maximizing ROI: The Magic of Blog Posts & Lead Magnets00:16:57 Telemarketing's Evolution: A Shift to Gentler Tactics Amidst Legal Concerns00:19:02 Ethical Credit Repair: Profitability Meets Morality00:21:21 Tracking & Attribution: Unraveling the True Source of Success00:24:38 Navigating Middle-Funnel Attribution in Advertising Campaigns00:30:10 Deep Dive: Full Funnel Content Marketing vs. Google Ad Limitations00:32:19 Harnessing Data Analytics: The Key to Exponential Growth00:36:15 Breakdown: Revenue Generation and Strategic Campaign PlanningLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Tom and team from Tier 11 discuss the importance of brand awareness and building a long-term business. They explore the shift in online advertising, where businesses are now facing a saturated market and the need to reach new audiences through brand advertising. They share insights into measuring the impact of brand advertising, such as conversion lift and brand lift studies, and the importance of finding the right balance between brand awareness and conversion-based campaigns. They also discuss the power of partnerships, influencer marketing, and organic social media content in building brand recognition and trust. Chapters:00:00:00 Unleashing the Potential of Short-Form Videos and Influencer Marketing00:03:56 Innovating to Break Through the Clutter: Expanding Reach and Engagement00:07:14 Brand Power: Its Impact on Performance Marketing00:09:14 Leveraging Meta's Tools for Cost-Effective Brand Advertising and Market Share Analysis00:12:45 Diversifying Your Ads: The Key to Greater Brand Awareness00:17:15 Shifting Gears: From Conversion Campaigns to Successful Credit Repair00:18:40 Content Strategies: A Goldmine for Business Growth Opportunities00:22:13 Strategies for Boosting Sales and Building Brand Awareness in Small Businesses00:25:46 Brand Marketing: A Path to Increased Awareness and Competitive Edge00:29:59 Navigating View-Through Conversions: Reporting Differences Across Platforms00:32:13 Tracking Success: The Crucial Role of Metrics and Performance Indicators in Advertising00:35:36 Beware the Sales-Only Focus: A Cautionary Tale from Adidas00:37:37 Partnership Power: Building Your Brand's Identity through Collaborations00:38:58 Influencer Marketing: Boosting Brand Image through Strategic Partnerships00:47:48 The Evolution of Organic Reach: Pay-to-Play Strategies for Reels and YouTube ChannelsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Tom, Ralph and Landon dive deep into the importance of brand awareness and conversion lift studies in marketing. We discuss how creating brand awareness content opens up new audiences and lays the foundation for future conversions. Conversion lift studies provide valuable signals that guide us in the right direction. We explore real case studies that demonstrate how these strategies can change the trajectory of a business. We also emphasize the significance of branding even after someone converts, as it keeps you top of mind and builds authority. Join us as we uncover the power of branding, the role of content in the customer journey, and the long-term benefits of brand building. Chapters:00:00:00 Applauding the Success of User Acquisition Techniques00:05:16 Incorporating the "Wayne Gretzky" Analogy in Strategic Business Planning00:10:28 Sustainable Business Development through Long-term Branding Strategies00:16:09 Carving out a Unique Brand Identity for Distinct Market Positioning00:18:02 Broadening Market Penetration with Long-Term Marketing Tactics00:22:14 Significance of Content Creation for Audience Expansion00:23:44 Redefining Metrics: The Transition to Cost-Per-Content00:28:38 Crafting Digital Marketing Strategies: Balancing Product Focus and Audience Targeting00:34:41 Reverse-Engineering Audience Capture with Effective Lead Magnets00:36:20 Letting Consumer Engagement Shape Your Content Strategy00:40:13 Harnessing Algorithmic Tools for Effective Media Buying and Conversion Optimization00:44:38 Celebrating Successes: Reflecting on Advantage Plus Campaign Outcomes00:47:46 Navigating Client Expectations and Overcoming Associated Challenges00:56:39 Utilizing Influencer Marketing for Comprehensive Funnel Advertising00:57:55 Case Study Insights: Immediate Impact of Sales Activation and Scale Limitations in Business OptimizationLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode of The Customer Acquisition Show, Tom Meredith is joined by Rashna and Suhrid from Tier 11. They talk about what's working now on Google Ads. They discuss topics such as brand exclusion and restriction, the shift towards broad match keywords, the impact of AI on advertising strategies, and the upcoming changes in Google Analytics. They also touch on the importance of having a well-optimized website and the future of advertising with generative AI and dynamic search ads.Chapters:00:00:00 - Welcome to The Customer Acquisition Show: What's Working Now on Google Ads!00:03:30 - Understanding Brand Exclusion and Brand Restrictions in Search Marketing.00:07:08 - Constantly Adapting to Facebook's Updates: Unlocking Opportunities through Change.00:12:34 - Google Introduces One-click Broad Match Upgrade for Marketers.00:18:04 - Smart Ads: Budget Considerations and Levers in Google's Hands.00:22:01 - Benefits and Challenges of Google's New Features for Advertising and Account Suspension Issues.00:27:03 - Google's Focus Shifts from Keywords to Website Content.00:31:58 - The Importance of Organic versus Paid Content in Google's User Experience.00:34:38 - Shifting Focus in Google Ads: A Move Towards Experimentation and Asset Optimization.00:38:51 - Effective Combination of Dynamic Search Ads and Remarketing Audience for Improved Results.00:43:22 - Latest Google Ads Updates: Reengagement and Customer Acquisition Goals.Links and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode of The Customer Acquisition Show, Tom and Nick dive into the world of Pay-Per-Click (PPC) metrics. They discuss the importance of understanding and improving these metrics for successful digital marketing. Nick emphasizes the significance of not just focusing on numbers, but understanding the behaviors behind them. They also discuss the importance of setting and meeting customer expectations throughout their journey. Chapters:00:00:00 Kickoff: Unraveling Crucial PPC Metrics with Nick Miller00:04:43 Google Ads' 'New Customers Only' Feature: A Game Changer00:05:51 The Future of Google and Facebook Ads: Metrics and Brand Traffic00:08:03 Decoding Impression Share in Search Shopping Campaigns00:12:54 The Truth Behind Google's Ad Strength Rating00:13:46 Automated Headlines and Ads: The Next Big Thing in Google Advertising00:16:56 Success Metrics vs Click Through Rate: What Matters More?00:21:35 Balancing Google's Data-driven Attribution with User Privacy00:25:01 The Power of Click Through Rates in YouTube and Google Ads for Retargeting00:27:42 Quality Over Quantity: The Role of Clicks and Conversions in Advertising Metrics00:33:14 Google Ads' Game-Changing Update to Attribution Models and Metrics00:37:40 The Impact of Data Regulations on Businesses: Leveling the Playing FieldLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode of The Customer Acquisition Show, Lynn and Landon dive into the intricacies of marketing strategies, audience engagement, and leveraging data for business growth. They discuss the importance of understanding the customer's journey and the role of social media in testing and gaining insights. They discuss the concept of 'branding ads' and 'conversion ads', and the significance of consistency in messaging. Chapters:00:00:00: Diving into Contextual Segments for Effective Content00:01:32: Consistency: The Key to Resonating with Your Audience00:05:35: Timing is Everything: When Your Audience is Ready00:07:54: Adapting to Change: Leveraging Circumstances for Growth00:11:25: Maximizing Reach: Repurposing Content Across Platforms00:14:50: Engaging Audiences with Consistent Messaging00:18:09: The Long Game: Investing in Social Media Strategies00:24:18: The Risk of Overlooking Social Media in Business00:26:02: Balancing Act: Integrating Paid Ads and Organic Strategies00:28:49: Building Trust: The Role of Social Presence in Business00:29:56: Subconscious Triggers: The Art of Building Brand Loyalty00:34:28: Harnessing the Power of Social Proof in Marketing00:35:57: Storytelling: A Powerful Tool for Brand Loyalty and TrustLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode of The Customer Acquisition Show, Tom Meredith is joined by Kobi. They delve into the intricacies of digital marketing. They discuss the importance of aligning marketing metrics with business objectives, the role of AI in ad copywriting, and the future of media buying. They also touch on the significance of understanding the customer journey and the need for strategic and creative thinking in marketing. Kobi shares insights on the use of offline conversions and the importance of clear objectives in customer acquisition. Chapters:00:00:00 AI's Expanding Influence in Ad Campaign Optimization00:02:07 Goal-Setting for Success: Harmonizing Metrics with Objectives00:04:22 Decoding Thumb Stop Rate: Enhancing Engagement on Social Media00:07:55 Illuminating the Blind Spot: Transforming Client Onboarding & Tracking00:13:27 Hidden Conversion Rate: Spotlight on Link to Landing Page View00:14:01 Harnessing Metrics: Amplifying Performance & Lifetime Value00:18:27 The Might of Content: Educating, Resolving Objections, & Winning Customers00:21:15 Automation & Short Attention Spans: Their Impact on Advertising00:24:24 Media Buying's Future: The Shift from Tactical to Strategic00:27:23 Creative Revolution with Photoshop & AI: Cost-Effective Avatar Testing00:32:14 Powering Up with Advantage Plus: Winning with Dynamic Copy & Isolated Images!Links and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode of The Customer Acquisition Show, Courtney and Lynn delve into the intricacies of running successful Facebook ad campaigns. Courtney, a seasoned media buyer, shares her expertise on the importance of accurate pixel implementation and the significance of mobile optimization for landing pages. She emphasizes the need for a structured testing methodology in copy and creative development, and the value of internal reports for optimization. Lynn, on the other hand, probes into the psychology of users as they scroll through ads and the impact of engagement and comments on ad performance. Both speakers underscore the necessity of making data-informed decisions and keeping track of trends for effective campaign management.Chapters:00:00:00 - Courtney and Lynn kick off the conversation, diving into the strategies and considerations for running successful Facebook ad campaigns.00:03:00 - Courtney highlights the importance of accurate pixel implementation and emphasizes the significance of mobile optimization for landing pages.00:06:00 - The discussion shifts to understanding metrics and measuring success in Facebook ad campaigns, exploring the key metrics to focus on.00:09:00 - Lynn and Courtney delve into the limitations of scaling campaigns and stress the importance of staying relevant in ad copy and creative.00:12:00 - Courtney shares a successful example of Memorial Day-themed ad copy, discussing the impact of incorporating timely events into their campaigns.00:15:00 - The conversation explores the concept of ad scent, emphasizing the importance of congruency between the ad and the landing page to enhance user experience.00:18:00 - Courtney explains the value of using post IDs in Facebook campaigns, highlighting how they can improve tracking and optimization efforts.00:21:00 - The importance of having accurate benchmarks for secondary metrics alongside primary KPIs is discussed, providing a more comprehensive understanding of campaign performance.00:24:00 - The speakers delve into the psychology of users as they scroll through ads, considering the impact of engagement and comments on ad performance.00:27:00 - The conversation concludes with an emphasis on the necessity of making data-informed decisions and staying updated on trends for effective campaign management.Links and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In the latest episode of The Customer Acquisition Show, host Tom Meredith converses with Mike Lambert, VP of Customer Success, about essential elements of customer acquisition. Lambert emphasizes the value of a precise creative strategy, a seamless user experience post-ad click, and the need for accurate data in decision-making. Delving into account management, he underscores the importance of sustaining momentum, delivering value over time, and building robust client relationships through active engagement and a genuine interest in their business goals. He concludes by highlighting the necessity of team members who are skilled in digital marketing and customer success, combined with stellar interpersonal abilities, to foster a productive and result-oriented team environment.Chapters:00:00:00 - Kickstart the conversation by emphasizing the integral role of Camp and Framework in paving the way for business triumph.00:03:58 - Discuss the critical nature of first impressions and the impact of effective onboarding on employee retention and performance.00:08:15 - Explore the importance of understanding your purpose in establishing resilient partnerships that withstand the test of time.00:11:49 - Delve into how perceived value can be amplified, leading to a mutually beneficial partnership with your agency.00:15:10 - Investigate the essential collaboration between partner managers and CSOs, and how understanding business objectives can lead to problem-solving excellence.00:18:12 - Unearth the key elements that drive successful advertising and account management strategies, leading to superior campaign performance.00:22:30 - Discuss the vital importance of nurturing a robust client relationship, the cornerstone of lasting business success.00:25:58 - Explore the CS Zipper concept, the crucial connector between CSO and Marketing Director, fostering seamless team integration.00:29:27 - Reinforce the importance of owning results, promoting accountability, and evading the blame game in a business setting.00:32:58 - Understand the role of wedge technology in enhancing the customer journey, leading to increased customer satisfaction and loyalty.00:36:17 - Highlight the need for recruiting candidates with a diverse array of skills for roles in customer success and digital marketing, fostering innovation and adaptability.Links and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode of The Customer Acquisition Show, host Tom Meredith is joined by Amy and Lynn from the Tier 11 team. They delve into the power of customer testimonials and how to effectively utilize them in marketing. They highlight the significance of capturing customers' experiences and struggles, transforming them into longer case studies or shorter testimonials. The episode suggests breaking up testimonials into smaller, easily digestible pieces for social media and utilizing various formats such as video, text, and reviews. They emphasize the importance of empathy in copywriting and channeling the customer's perspective to create impactful testimonials that build trust and align with the brand. This episode offers valuable insights and tips for improving marketing strategies through the effective use of customer testimonials.Chapters:00:00:00 - Customer Testimonials: Essential for Copywriters and Buyers00:03:00 - Social Proof: Boosting Landing Page Conversions with Testimonials00:06:07 - Creative Testimonial Showcase: The Love Sandwich and More00:07:51 - Harnessing the Power: Getting Customers Talking and Growing Your Business00:11:54 - AI and Testimonials: Enhancing Websites and Products00:15:31 - The New Normal: Embracing Negative Testimonials for Customer Trust00:20:12 - Trust Building with Expert Testimonials: Doctors and Donors Making a Difference00:21:56 - Overcoming Objections: Driving Future Customers with Testimonials00:24:18 - Customer Stories Unleashed: The Impact of Podcasts on Connection and Understanding00:27:00 - Service Testimonials: Capturing Emotion and Crafting Compelling Stories00:28:33 - Storytelling in Marketing: Creating Emotionally Powerful Narratives for PI Law Firms00:30:49 - The Power of Testimonials: Showcasing Emotional Impact for Higher Conversions00:35:06 - Empathy in Copywriting: Channeling the Customer Spirit for Powerful TestimonialsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode of The Customer Acquisition Show, Tom and Maria share strategies for effective ads and landing pages to improve customer acquisition and retention. They emphasize specific landing pages for different issues and the importance of congruent messaging. The hosts discuss the 15-second funnel check for clarity, and the impact of invisible features on customer experience. Authentic customer engagement and ongoing optimization are also highlighted as key factors in successful campaigns.Chapters:00:00:00 - Understanding Bounce Rate and Its Limitations00:03:20 - The Complexity of Advertising for Non-Experts00:04:24 - Importance of Human Element in Marketing Website Design: Challenges in Identifying Pain Points00:08:43 - Importance of Targeted Landing Pages for Effective Online Advertising00:09:46 - Strategies for Creating Effective Ads and Landing Pages00:12:24 - Importance of App to Landing Page Congruity in Targeting Different Awareness Stages00:16:44 - Maria's Conversion Architecture Commandments00:19:19 - The Importance of Customer Experience in Marketing Strategy00:23:14 - The Importance of Invisible Features on Landing Pages00:27:08 - Discussion on Unethical Advertising Practices and Importance of Customer Experience00:29:32 - Importance of Authentic Customer Engagement and Timing of Optimization Strategies00:32:52 - Importance of Website Maintenance for Higher Conversion Rates and Factors to Consider when Updating It00:35:08 - Popular Website Builders and Analytics Tools Discussed00:37:57 - Vanity Metrics to Avoid: Why Focusing on Quick Sales Wins can Hinder Business Growth00:40:17 - Importance of Customer Journey in Website Architecture00:44:27 - The Importance of Platform Compatibility in BusinessLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode of The Customer Acquisition Show, Tom and Daniel explore various aspects of video content creation and marketing. They stress the importance of creating native content that not only grabs attention but also keeps the audience engaged and intrigued. They also highlight the significance of understanding the viewer's intention and utilizing captions in online video advertising. The hosts delve into the challenges and strategies of scripting videos, including breaking down sentences and providing guidance to the speaker. They also introduce a unique approach to video content creation through Slack chatting, enabling easy collaboration and content gathering.In This Episode, You'll Learn:00:00:00 Seventies Party Fun: Conversations About Mustache00:03:05 Intentional Remote Collaboration: Focus and Productivity00:05:11 Challenges of Content Creation in Agency Work00:08:09 Improving Audio Quality with DGI Mics00:11:43 Scripting Strategies and Challenges in Video Production00:13:42 Overcoming Discomfort in Interviewing Fans00:16:36 Building Rapport in Interviews for Authenticity00:21:27 Benefits of Shooting in 4K for High-Quality Videos00:22:38 Framing Techniques for Flexibility in Shots00:25:22 The Evolution of Tools in Video Production00:28:12 Automated Captioning and Editing Tools for Efficiency00:33:47 Importance of Captions for Short Videos and Other Platforms00:36:12 Testing 10-Camera Shoots and Softening Auto Pod Cuts: Editor's Tips00:37:50 Creativity Can't Be Turn-key: Embracing Uniqueness00:41:13 From Soup to Nuts: Using Old School Tools00:44:30 Production Tracking with Jira: Insights from Creatives00:46:16 The Role of an Ops Person in Creative Teams00:48:49 Streamlining Content Creation with Riverside and Stream YardLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode of The Customer Acquisition Show, Tom and Nick shared valuable insights on Google Ads and YouTube campaigns. They emphasized the effectiveness of custom videos for YouTube campaigns and the potential future of Google Ads. They also discussed the power of product reviews by authorities and the influence of YouTube influencers in advertising. The episode provided valuable tips for advertisers looking to maximize their exposure and build credibility through user-generated content.In This Episode, You'll Learn:00:00:00 Uncovering Google's Oversight: Brand and Non-Brand Campaigns00:04:42 Proceed with Caution: Navigating New Facebook Ad Releases00:07:40 The Rise of Algorithm Jockeys: Shaping the Future00:12:06 Beta Features and Google's Upcoming Announcements00:13:49 Strategic Ad Groups: Utilizing Negative Keywords for Targeting00:16:41 Lead Generation and Offline Conversion Tracking Strategies00:22:20 Offline Conversion Tracking Without Web Development Support00:24:23 Enhancing Conversions with Thank You Pages in Google00:29:52 Google's Neglect: Brand vs. Non-Brand Campaigns00:32:12 The Influence of YouTube: Power of Influencer Marketing00:34:58 Unlocking YouTube's Potential: Key for Advertisers00:36:52 AI's Role in Expediting Tasks and Google Ads00:39:38 YouTube's Vital Role in the World of Google Ads00:42:41 Tier 11 Comparison: AI Adoption and ImplementationLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Creating content that stands out in today's digital age is crucial, and the power of a hook is key to achieving this. The Customer Acquisition Show emphasizes the importance of a hook for engaging content that captures the audience's interest in the first 3 to 5 seconds. To create ads that feel native and generate interest, getting straight to the point and throwing the problem out right off the bat is essential. By finding a hook that speaks to the audience's needs and interests, breaking up content into smaller, bite-sized pieces, and keeping it easy to consume, you can create engaging content that captivates your audience and helps you stand out from the crowd.In This Episode, You'll Learn:00:00:00 The Future Of AI In Creative Testing And Production-based Creative00:02:24 Branding And Hawaiian Shirts: A Casual Conversation00:08:34 Text-Heavy Images Performing Well In Recent Ads00:12:24 Unique Music And Nursery Rhyme Mashup Videos On TikTok00:16:14 Tips For Creating Successful Ad Creative: Quick Jump Cuts, Native Feel, And Captions00:26:40 Using Chat GPT To Create Ad Copy And Descriptions From YouTube Videos00:30:37 Resistance To Learning New Tools Due To Stubbornness00:35:40 Importance Of Adapting And Learning In Creative Strategy00:38:46 Subscription Services As "Free Champagne"00:46:57 The Importance Of UGC In Native Advertising00:51:27 The Shift From Images To Video And Animation In Content Creation00:55:16 The Role Of AI In Creative Testing And Production-Based CreativeLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

On The Customer Acquisition Show, Tom and Olha discuss a range of topics related to marketing and customer acquisition, providing practical advice for business owners and marketers. They stress the importance of selling and educating customers, connecting CRM to Facebook and landing pages, and utilizing media buying strategies with traffic harmonizers. The hosts also cover A/B campaigns, Facebook's target audience approach, effective e-commerce retargeting, and engaging with customers post-purchase to retain them. They offer tips for maximizing audience size through interest combining and creative testing, highlighting the importance of iteration and creativity in marketing. In This Episode, You'll Learn:00:03:53 - Sell and educate customers for successful product launch00:06:07 - Optimize client onboarding process for clear expectations and mindset shift00:12:32 - Understand customer motivations for improved sales strategies00:18:22 - Connect CRM to Facebook and landing pages for business success00:22:03 - Implement traffic harmonizers for e-commerce store success00:27:09 - Use non-brand search to bring in new audience00:29:23 - Engage with customers after purchase for product benefits and retention00:33:34 - Use effective e-commerce retargeting strategies00:36:35 - Test creative during challenging times for marketing success00:40:50 - Importance of creativity and iteration for marketing success00:44:10 - Kill ineffective Facebook ads for improved advertising performanceLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

The latest episode of The Customer Acquisition Show by Tier 11 offers valuable tips and strategies for creating successful YouTube advertising campaigns. The hosts emphasize the importance of having a strong offer and landing page, effective targeting, and ad structure. They provide tips for engaging video content, addressing audience intent, and incorporating call-to-actions into ads. They also discuss the growing trend of Google's optimized targeting, the challenges of creating a YouTube campaign on Google Ads, and the accessibility of YouTube Shorts and TikTok. The hosts suggest influencer-created content as an effective ad approach. By following these tips, businesses can create successful YouTube advertising campaigns that engage their target audience and drive conversions.In This Episode, You'll Learn:00:00 - Influencer-created content as effective ads02:30 - Fun and informative discussion on YouTube advertising04:29 - Strong offer and funnel crucial for successful advertising07:23 - Understanding audience intent key to successful targeting10:14 - Effective ad structure and demographic targeting important14:04 - Understanding audience intent crucial for migrating to YouTube16:28 - Strong offer and funnel crucial for successful advertising19:09 - Performance Max can appropriate traffic from other campaigns25:03 - YouTube Shorts and TikTok compared for usage and accessibility30:08 - Google's optimized targeting growing trend in advertising32:15 - Effective YouTube ads require a call-to-action and other elements36:25 - Shift content targeting to audience targeting on YouTubeLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Join the Tier 11 team on The Customer Acquisition Show as they discuss various ways in which e-commerce businesses can advertise their products. They mention that ads can be run on YouTube, display placements, and out of home display placements. They note that Google has access to a lot of information about individuals, including their location and online activity, which can be used to target ads more effectively. They suggest that the future of advertising will involve understanding customers and guiding algorithms to steer them in the right direction. The speaker also briefly touches on the recent news about TikTok potentially being banned in the US and how they are introducing search ads. This episode provides valuable insights into the world of digital advertising and how businesses can use it to reach their target audience.In This Episode, You'll Learn:00:00:00 - Introduction to The Customer Acquisition Show Podcast00:03:15 - Learning Periods with Google Ads Interface Changes00:07:16 - Google's AI-generated Copy Headlines Will Change Everything in Advertising00:13:21 - Embracing Algorithmic Change with Performance Max00:18:46 - Going Broad in Google Ads: A Strategy for Conversion00:20:52 - Trusting Machines and Having a Comprehensive Google Ads Strategy00:24:39 - Local Campaigns vs. Google Ads: Understanding Differences and Limitations00:26:46 - Google's Ecom Advertising Strategy: Utilizing YouTube, Display, and Out of Home Placements00:29:46 - Maximizing Campaign Budgets with Targeting Specifics00:33:22 - Google Discusses Location Targeting and Invites Questions00:35:12 - The Future of Keywords: They Will Become Signals00:38:16 - The Future of Search Engines: Incorporating AI Chat and Ads00:40:04 - Search Engines vs. AI Chat: When to Use Which for Shopping Needs00:42:04 - Importance of SEO for Capturing Customers in the Research Phase00:45:02 - TikTok Faces Possible Ban in the US, Introduces Search AdsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Tom Meredith and Steve Lyman, VP of Growth at Tier 11, talk about the importance of offering higher prices for better customer service and value in this episode of the Customer Acquisition Show. They delve into the topic of building deeper relationships with customers to help them reach their desired outcome and cover various aspects of sales management, including hiring, understanding customer needs, and creating an effective sales framework. The hosts also discuss the importance of coaching and consulting for business owners looking to scale their sales teams. This episode offers valuable insights for anyone looking to improve their customer acquisition strategies and grow their business.In This Episode, You'll Learn:00:00:00 Sales Evolution: Insights From An Experienced Professional00:02:27 Collaborating with Top Sales Experts to Boost High-Ticket Offer Sales00:06:37 Building Strong Customer Relationships for Long-Term Business Success00:09:59 Unlocking Revenue Growth with Back-End High-Ticket Sales Strategies00:13:21 Streamlining Sales Processes for Maximum Profit and Efficiency00:18:43 Monetizing Back-End Sales with Effective Marketing and Advertising00:20:07 Navigating Competition: Strategies for Business Success00:25:39 Mastering Funnel Management for Optimal Business Success00:32:44 Building Strong Sales Organizations with Effective Marketing and Communication00:35:42 Personalized Training for Second Funnel Methodology for Course Creators00:38:12 Outsourcing: Is Cost Reduction Worth the Sacrifice of Quality?00:42:51 Reverse Engineering Sales Roles for Business Growth00:45:38 Encouraging Business Owners to Master All Aspects of Their Business00:47:30 Ethics in Sales Conversations: Best Practices for Business Owners00:50:31 Communication and Sales Management: Keys to Business Success00:53:36 Building a Strong Sales Culture with Effective LeadershipLinks and Resources:Steve Lyman on LinkedInTiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Join the Customer Acquisition Show's latest episode and discover the ultimate meta and social advertising strategies that are currently working wonders. Tier 11's expert team delves into a variety of topics, ranging from multi-advertiser ads and CBO campaigns to testing methodologies and creative tactics. They reveal the secrets behind their winning ad formats, including the powerful carousel ads and the art of mixing creative elements. The team also emphasizes the significance of transparent communication with clients and shares their tested approaches to experimenting with new ideas. Additionally, tune in for a riveting discussion on the power of storytelling and how it can be leveraged to captivate clients and drive conversions. If you're a marketer seeking to elevate your ad game, this episode is a goldmine of actionable insights that you can't afford to miss.In This Episode, You'll Learn:00:00:00 - Embrace creative exploration in meta advertising with expert insights00:02:16 - Learn about mixed results of ECOM and SAS lead gen offers, rise in CPMs, and impact on small accounts.00:05:46 - Discover the power of customizable carousel ads for social media marketing00:09:51 - Explore opportunities and challenges of multi-advertiser feeds00:14:02 - Find out about a favorite unusual ad experiment despite low performance00:17:53 - Balance professionalism and client wishes in creative work00:20:16 - Master effective communication and storytelling for successful marketing meetings and client interactions00:23:00 - Understand customer journey and simplify surveys for successful campaigns00:25:03 - Boost lower performing offers with CBO campaigns for better results00:32:18 - Test different ad formats for new accounts for campaign success00:35:53 - Optimize conversion events and test creatives with expert insightsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode of the Customer Acquisition Show, Jeff Mask interviews Ralph Burns, the founder of a digital marketing agency and author of the book Virtual Boss. The conversation centers around leadership and how to effectively lead virtual teams. Ralph shares his personal experiences transitioning from doing the work to leading people to do the work, as well as insights from his book on how to build trust with employees and create a culture of growth and development. The discussion also touches on the importance of clear communication in virtual settings and the distinction between managing numbers and processes versus leading hearts and minds. Overall, this episode offers valuable insights for anyone looking to improve their leadership skills in a virtual environment.In This Episode, You'll Learn:00:00:00 - My journey from failed ventures to successful online marketing00:02:55 - How my manuscript evolved from a failed sales management training program00:04:15 - Creating and selling a sales management training course after years of delay00:09:46 - The flawed system of leadership and the value of Pat Book00:11:50 - Turning failure into success in online marketing00:14:43 - Recognizing the need for change and choosing to lead00:16:44 - The push to publish a book during Covid-1900:17:15 - The importance of a supportive partner in business and adapting to change00:19:11 - Virtual leading: A guidebook for first-time managers00:22:57 - Building trust in leadership and its importance00:24:52 - Trust building through mistakes in fast-growing organizations00:27:05 - The power of trust and intentionality in leadership00:29:50 - Navigating performance-based relationships in business00:31:36 - Motive matters: The importance of helping people with the right intentions00:34:12 - Emojis in written communication: Why they matter in business00:38:54 - Every day is Friday: The mindset shift that transformed my businessLinks and Resources:Ready to Lead PodcastTiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Are you struggling to understand how to market your product or brand? In this episode, we discuss the importance of clarity in marketing and how to create a unique mechanism that differentiates your product from the competition. We also discuss the importance of testing different hooks, landing pages, and ads. Additionally, we explore the concept of method marketing and how it can help you crawl into the skin of your customer. Finally, we discuss the importance of user generated content and how it can be used to tell a story that resonates with customers. Tune in for an informative discussion on marketing strategies that will help you reach your full potential!IN THIS EPISODE, YOU'LL LEARN:00:00:00 Finding Your Next Passion: From Copyrighting Loss to Career Exploration00:05:03 Pain Points Unveiled: How to Identify Customer Needs00:08:46 Words That Resonate: How to Speak to Your Audience's Emotions00:12:58 Hitting Your Target: Tips for Effective Audience Engagement00:15:30 Language That Connects: Crafting Copy that Speaks to Your Audience00:17:38 Engaging All the Senses: How Multi-Sensory Writing Captivates Readers00:22:39 Writing for Your Avatar: The Importance of Personalized Copywriting00:24:45 Unique Branding Mechanisms: Setting Your Business Apart00:26:50 Stand Out from the Crowd: Effective Marketing Strategies to Differentiate Your Product00:29:17 Confuse to Conquer: The Power of Muscle Confusion in Product Marketing00:31:26 Clear Messaging is Key: The Benefits of Focused Communication00:37:13 The Power of Storytelling: How Emotive Narratives Boost Your Brand00:38:21 Emotional Storytelling: Insights from Josh Mannheimer's Writing00:40:59 Avoiding the Boredom Trap: How to Create Stories That Captivate Your Audience00:44:05 Truth-telling in Branding: Balancing Authenticity and Marketing StrategiesLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Welcome to the Customer Acquisition Show, where we help you transform strangers into loyal customers and grow your business. In this episode, our expert Google team discusses the latest and most effective customer acquisition strategies for Google Ads. From automated bidding to cross channel attribution and leveraging influencers for top-of-funnel awareness, we cover it all. We also explore the power of Google Analytics to track first-time visitors and share tips on how to manually beat Google's automated bidding. And, for those looking to target high-spending customers, we explain how customer lists can help. Join us for an enlightening conversation on customer acquisition with our knowledgeable Google team!IN THIS EPISODE, YOU'LL LEARN:00:00:00 - The Power of Influencer Marketing in Enhancing Brand Performance00:10:35 - Amplifying Customer Acquisition with Top-of-Funnel Channels00:15:40 - Strategies for Maximizing Branded Campaigns through CPC and Bidding00:21:30 - Optimizing Offline Conversion Tracking for Improved Performance00:33:49 - Advertising to Boost Local Medical Practice Awareness00:37:01 - Approaching Testimonials with Care and Caution00:43:21 - Increasing Traffic through Competitive Keyword Optimization00:46:26 - Using Lifetime Value to Attract New Customers on Google00:50:38 - Exploring Options for Broad Match Keyword Targeting00:54:19 - Streamlining Ad Creation with GPT-3 AutomationLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Discover the key to growing your business on the Customer Acquisition Show! Host Tom Meredith and the Tier 11 team share their insights and strategies for turning strangers into repeat customers. Learn about the importance of a customer-focused approach, using data and feedback to drive strategy, shifting your mindset, and creating top-of-funnel educational content. Plus, hear their creative techniques for getting people to take action and building trust with customers. Join us for all the insider tips to grow your business!IN THIS EPISODE, YOU'LL LEARN:00:00:00 Get Insights into the Latest Creative Strategies on the Creative Team00:05:03 Discovering the Thrills of Creative Design: A Unique Way of Thinking00:07:43 Uncovering the Secrets of Successful Creative Strategies in Marketing00:10:11 Unpacking the Psychology Behind Creative Advertising and Marketing00:12:37 Staying Ahead of the Game: Navigating Constant Change in the Digital Age00:14:45 Taking a Break: Eye Fatigue Relief with a Glimpse of the Outdoors00:20:28 Revitalizing Your Ads: How Often and How Long Should You Refresh Them?00:23:06 The Benefits of Keeping Your Creative Fresh and Relevant00:26:30 B2C vs. B2B: Emotional vs. Functional Marketing Approaches00:27:48 Understanding Your Customers' Needs in B2B and B2C Markets00:32:02 Optimizing Performance with Aligned Media Buying and Creative Teams00:35:44 Maximizing Results with Collaboration and Proactivity in Performance Marketing00:38:25 Crafting Strategy for Different Levels of User Generated Content00:44:15 Experimenting with Hooks for Video Content: Problem, Solution, and Call to Action00:49:34 Gaining a Comprehensive Understanding of Company Operations for Effective Strategy Development00:51:53 The Peace of Mind of Having a Plan: A Creative's Viewpoint00:56:20 Balancing Work and Home Life for a Better Life/Work ExperienceLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode of The Customer Acquisition podcast, the focus will be on using organic strategies to create effective advertising. The team from Tier 11 will provide tips and insights on replicating Facebook's design of colored background posts with large white text, using organic educational content to support high ticket sales, and understanding the algorithm for organic content to increase reach and engagement. They will also talk about experimenting with advantage plus shopping campaigns inside of meta and taking a holistic approach to creative. The goal of this episode is to provide listeners with practical and actionable advice to help them improve their customer acquisition through organic marketing strategies.IN THIS EPISODE, YOU'LL LEARN:00:00:00 Unleashing Creative Potential: Exploring Strategies00:03:59 Don't Transfer, Transform: Why Meta Strategies Don't Work on TikTok00:06:16 Harnessing the Power of Holistic Creative Performance00:09:19 From Views to Conversion: The Benefits of Performance Marketing00:12:55 Crafting Compelling Headlines with Facebook Design00:16:29 Decoding Consumer Behavior for Advertising Success00:19:54 Imitate to Innovate: The Power of Organic Mimicry for Reach and Engagement00:23:40 Guiding Clients to Youtube Ad Success Through Effective Communication00:24:57 The Key to Long-Term Success: Communication and Marketing00:29:08 Awareness is Key: Understanding its Impact on Decision Making00:31:44 Striking a Balance: Perfection vs Necessity in Creative Choices00:34:48 Long-Term Investment with Advantage Plus Shopping Campaigns00:38:06 The Algorithm Decoded: When to Turn Off Dynamic Creatives00:40:53 Dressing for Success: Catalog Sales Campaigns for Women's Clothing00:42:37 Enhancing DPA for Commerce Clients with Catalog Ads00:44:44 Maximize Success with Facebook's Automated Campaigns00:48:06 Instagram Placement: No Breakdown of Conversions GuaranteedLinks and Resources:Tiereleven.com/caampTiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode of the Customer Acquisition Show, we delve into the world of digital dating and how businesses can leverage platforms like Tinder and Match.com to connect customers with their perfect match. We also take a closer look at one of our most successful clients, Christian Mingle, and the innovative strategies they use to achieve their goals of fostering romance and relationships. Additionally, we examine the seminal book "Breakthrough Advertising" and how its insights can help you turn even the most unfamiliar prospects into loyal, repeat customers and drive growth for your business.Topics Covered: 00:00:00 - Selling to Desires: The Art of Marketing Products that Satisfy Consumer Needs00:02:51 - Understanding Consumer Desires: How Romance and Status Needs Drive Purchasing Decisions00:04:55 - Fulfilling the Need for Tranquility: How Insurance Companies Can Meet Consumer Demands00:06:30 - Creating a Market: How to Tap into Mass Desire to Boost Your Product's SuccessLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.com

Welcome to the Customer Acquisition Show! Today we're diving into the latest and greatest strategies for acquiring customers with the help of our Google team. We're delving into the power of customer avatars and how they can be used to precisely target specific audiences for maximum impact. We're also exploring the potential of GPT in sparking new and innovative ideas for your customer acquisition efforts. Additionally, we're discussing the rapidly evolving world of smart buildings and how Google is working to streamline the learning process and drastically reduce the time it takes to reach performance milestones. And lastly, we're emphasizing the importance of tailoring your messaging to align with your customers' unique pain points and priorities in order to elicit the desired response. Join us as we uncover the latest and most effective customer acquisition tactics.Topics Covered: 00:00:00 Welcome to The Customer Acquisition Show00:06:04 Navigating Advertising in a GPT Chat Environment00:07:30 Leveraging the Benefits of Interacting with a Helpful Assistant00:12:09 Overcoming the Blank Page Problem with Tweeting00:14:09 Analyzing Market and Data for Exceptional Execution00:17:27 The Importance of a Feedback Loop in Google Ads00:21:01 Accelerating Performance in the Early Learning Phase of Google Ads00:22:54 The Transformative Impact of Smart Shopping on Performance Maximization00:26:32 Increased Sales During January and February in Niche Markets00:30:51 Google's Solution to Performance Issues for Legion in 202100:31:25 The Pitfalls of Using Legion00:38:01 Understanding Your Customers to Leave a Lasting ImpressionLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.com

Hey there, digital marketers! In this episode, we're going to be discussing a common tactic that you might have learned in your marketing studies: building a list of names and emails to retarget cold traffic. But what if that's not really the goal of your business? No worries! We've got some alternative approaches to cold traffic that you might find more beneficial. And to really boost those sales, we'll be talking about how to increase your conversion rate. Want some ideas? How about adding some customer testimonials, trust factors, or offering payment through PayPal? And when it comes to your thank-you page, why not make it super content-rich with links to articles, podcasts, and even a Facebook group for customers? All of these strategies can help increase trust and show rates for your business. Let's get started!Topics Covered: 00:00:00 The Customer Acquisition Show: Acquiring Customers and Enhancing Lifetime Value00:01:50 Expanding Customer Acquisition Beyond Just Pressing a Button00:07:48 Growing a Business is not a One-Step Process00:10:55 Increasing Book Calls and Revenue Through Cold Traffic: A Case Study00:15:27 Using Traffic Harmonizer to Create Targeted Messaging for Customers00:18:07 The Power of Testimonial Mash-ups: A Case Study on Creative Content00:24:48 The Customer Acquisition Amplification Framework: A Guide for Deployment and Marketing Basics00:26:49 Tracking Conversion Events for Ad Success00:29:26 Optimizing for Conversion Thresholds with Increased Ad Spend00:31:43 Tune in Next Time for a Case Study and More Tricks00:35:54 Deep Dive Research and the "Dog and Pony Show"00:38:59 Extreme Commitment to Achieving Goals00:45:58 Alternative Approaches to Cold Traffic for Digital Marketers00:47:41 Improving Lead Quality Through Follow-up After Conversion00:53:16 Enhancing Trust and Show Rates with a Content-Rich Thank You Page00:58:43 The Customer Acquisition Amplification Super System: A Framework for Advanced Marketing StrategiesLinks and Resources:Connect with Ralph and Kasim on TwitterTiereleven.comGet your queries answered here: hi@tiereleven.com

In this episode of the Customer Acquisition Show, Landon and Nick discuss the impact that chat GPT (Generative Pre-trained Transformer) could have on marketing and customer acquisition. They explore the various ways in which chat GPT can be utilized, such as generating content, debugging code, conducting research, summarizing data, and even creating virtual assistants to handle mundane tasks like making grocery lists or writing blog posts. While acknowledging that chat GPT may replace some jobs, they also highlight the potential for new job opportunities for those who know how to effectively use the technology. Overall, the duo expresses their enthusiasm for the potential of chat GPT to increase productivity and efficiency.IN THIS EPISODE, YOU'LL LEARN: 00:00:00 - Leveraging Fiverr to create more job opportunities for Facebook Ads through brainstorming00:02:32 - Giving small creators a competitive edge with copywriting automation00:08:53 - Gaining perspective through feedback and iteration00:13:13 - The potential of AI for automating instructions and scripts00:16:36 - Similar inputs leading to similar outputs in copyrighting00:21:28 - Using a personal VA to automate tedious tasks00:22:54 - Google's AI projects and their role in simplifying search00:26:58 - Success with chat: no engineering skills required00:31:01 - Automating small tasks with local storage00:35:02 - Embracing new technology like Google's Ad Platform and AI capabilities00:36:51 - Accepting complexity and preparing for change00:38:27 - Boosting productivity through human innovationLinks and Resources:Tom's LinkedInTiereleven.comGet your queries answered here: hi@tiereleven.com

This episode discusses the use of an app called Captions and how it can help create titles for videos. The group then goes on to discuss how to use audience targeting in performance marketing, and how it can be used to improve the performance of campaigns. He then talks about how Google Ads has changed this year, with the introduction of Universal Analytics and GTA4. He also mentions that Google no longer creates expanded text ads, and now allows for 15 headlines and four descriptions in each ad. Finally, he talks about how using Universal Analytics can be beneficial for those who want to do their own research.IN THIS EPISODE, YOU'LL LEARN: 00:00:00 Adapting To Change And Learning From Teammates: My Experience With Machines As Friends And Enemies00:06:39 Maximizing Performance With In-market Audiences00:15:17 Google Ads Performance Max: Goodbye To Digital Marketing In 202200:16:46 Lack Of Time For Small Business Owners To Keep Up With Rapid Changes00:21:09 Conversion Farming: A Feedback Loop For Website Value00:26:31 Maximizing Performance For A Strong Finish In 202200:31:26 Google's Big Change In Data Management And Targeting00:34:31 Google's Ability To Identify Intention Behind Search Improving00:37:58 Decreasing People's Use Of Channels For Improved Clarity00:42:27 Maximizing YouTube Potential With Data AnalysisLinks and Resources:Ralph's LinkedInTom's LinkedInTiereleven.comGet your queries answered here: hi@tiereleven.com

This episode of the Customer Acquisition Show discussed how a customer was spending too much time in the conversion phase of their customer acquisition path and not enough in the awareness and consideration phase. Meta showed data that proved that this is the strategy moving forward, and that it is important to consider awareness as well as consideration when rethinking an overall strategy. The customer was able to get CPMs at a dollar for their consideration campaigns, but their conversion campaigns were around $30.00 with a combined blended CPA that was scaling and growing. To take the next step toward growing your customer base, visit Tier 11 for more information on how to optimize your customer acquisition path strategy.IN THIS EPISODE YOU'LL LEARN:00:00:47 Competition Heats Up: Rising CPAs Reveal Shocking Advertising Strategies00:01:18 Company Reevaluates Customer Acquisition Strategy After Unusual Spending Habits Revealed00:01:48 Maximizing Advertising Dollars: Capturing Video Views And Retargeting For Conversion00:03:08 Tier 11 Sees CPMs Drop After Implementing High Value Content And Retargeting StrategyLinks and Resources:Ralph's LinkedInTiereleven.comGet your queries answered here: hi@tiereleven.com

This episode discusses the importance of crafting effective ad copy for Facebook ads. It explains that the most important part of the ad copy is the two or three sentences that appear above the fold, as this is what will get people to click and read more. It also emphasizes not using acronyms and big words in this section, as it can be an instant turn off. The video then goes on to discuss how to craft effective ad copy, such as introducing a problem and leveraging current events. It also mentions different Facebook groups that can be helpful for aspiring copywriters. Finally, it emphasizes the importance of balancing evergreen copy with topical events in order to create effective ad copy.IN THIS EPISODE, YOU'LL LEARN:00:00:00 Maximizing Productivity As A Copywriter: Tips From The Customer Acquisition Show00:06:14 The Importance Of Above The Fold Copy In Facebook Ads00:12:08 Bypassing Policies And Using Stories For Persuasive Copywriting00:22:35 Introducing Writing As A Career Option To Unaware Individuals00:28:41 Finding Success With Ad SwipesLinks and Resources:Tom's LinkedInTiereleven.comGet your queries answered here: hi@tiereleven.com

What marketing framework do the guys at Tier11 use to successfully manage $100M in annual Digital Ad spend?On today's episode, Ralph Burns and Tom Meridith break down the Customer Acquisition Framework (CaAMP). Tom explains that search algorithms are really good at finding the right people for your business. You just have to feed them the right content - and that's where CaAMP comes into the picture. Tune in to hear the duo reveal how they use CaAMP to get more customers, increase their lifetime value, and drive business revenue. Remember, to succeed in marketing, you need a robust and multi-funnel strategy. Platforms evolve quickly, and short-term "hacks" won't cut it if you want to stick around long-term. IN THIS EPISODE, YOU'LL LEARN: 00:00 Introduction02:00 The fundamentals of the CaAMP framework03:21 Nugget: The love sandwich and the power of testimonial videos07:09 The birth of the CaAMP framework09:49 The hardest parts to crack in the 7 levels of awareness 13:31 How many times should you 'touch' a potential buyer?14:32 Why organic and paid search should always work together16:38 CaAMP is all about raising awareness for your products or services18:19 The continual evolution of the CaAMP framework21:29 Linking the levels of customer awareness to your marketing goals26:55 The Creative Lab and what it's all about28:44 How to give your customers reasons and opportunities to buy31:01 The Traffic Harmonizer and why it's so effective33:40 The main idea behind the Customer Acquisition Show35:09 Conversion architecture and after the click optimization 37:06 Understand that every good offer has a shelf life41:35 Parting thoughtsLinks and Resources:Ralph's LinkedInTom's LinkedInCustomer Acquisition AmplificationTiereleven.comGet your queries answered here: hi@tiereleven.com

Do you believe in your marketing strategy? Can it double a client's revenue and increase their booked calls by 230%, all in less than 3 months? On today's episode, Ralph breaks down a recent case study where they helped a coaching client increase their booked calls by 230%, drop the cost per booked call by 54%, and grow their revenue by 107%, all in less than 3 months. The framework they used is what the guys over at Tier 11 use to help businesses scale, grow and enhance a client's long-term value.Tune in to hear Ralph share how he used the Customer Acquisition Amplification(CaAMP) to attract and convert more customers and what you can do to drive similar results in your business. IN THIS EPISODE, YOU'LL LEARN: 00:00 Introduction01:30 Client profile and the goal of the campaign02:07 Deep dive research and why it's important03:29 How the Creative Lab can help fix your messaging 04:58 Creating messaging that resonates with your ideal client avatar05:51 How to uncover the real goal of your ad campaign07:33 Effective ways to increase show-up rates on booked calls09:55 The effectiveness of testimonial mashup videos12:10 The beauty of using the Customer Amplification FrameworkLinks and Resources:Ralph's LinkedInCustomer Acquisition Amplification

What is the most important question to ask when building a new marketing campaign?Hint - it's not "what am I selling?" or "features and benefits." Yes, these are critical questions that need answering. But as a marketer, the most important question to ask is, "who are my customers and how aware are they of the problems I'm trying to fix?" Only then can you create messaging that will most likely generate the greatest results.In today's episode, Tom Meridith sits down with Ralph Burns, Aaron Crocker, and Rachel Hoxmeier to discuss ad traffic levels and how marketers can use the "5 levels of customer awareness" to create successful marketing campaigns.IN THIS EPISODE, YOU'LL LEARN:00:00 Introduction00:54 Ad traffic levels: the foundation of all marketing campaigns02:50 The 5 levels of customer awareness 05:04 How to engage with prospects at different levels of awareness 07:53 Empathy is a marketer's most important trait11:10 Customer problems are markets, and solutions are products13:37 Target specific markets with customized ads15:45 Before you sell, understand the 5 levels of awareness18:10 The two main types of messaging in every ad copy23:20 How to target "Solution Aware" customers27:00 How to present the benefits and uniqueness of your product30:00 Elements that make your marketing claims more believable33:46 Ways to communicate the value of your product37:09 Hardest level in the 5 levels of traffic40:50 The 5 levels of awareness in one piece of messaging43:50 The basics of awareness-level copywriting45:21 Understanding the levels of customer intent 48:41 Marketing success is all about trial and error51:30 What is a Trojan Horse video?56:00 What to do with a non-performing ad58:10 Parting thoughts LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tiereleven.comGet your queries answered here: hi@tiereleven.comBreakthrough Advertising by Eugene M. Schwartz