Podcasts about who we want

Just about everything we do – like what we wear, what we eat, and even where we work – is informed in some way by our cultural subscriptions. Marcus Collins studies cultural contagion, and how it manifests in society at large. He joins Google to discuss the evolution of brand and his book, “For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be.” Marcus is a professor at the University of Michigan's Ross School of Business, and previously served as the Chief Strategy Officer at Wieden & Kennedy in New York. Before his time in advertising, he worked at the intersection of music and tech, leading iTunes and Nike's sports music initiatives and running digital strategy for Beyonce. He's a recipient of AdAge's 40 Under 40 award and Crain's 40 Under 40 award. Originally published in May 2023. Watch this episode at youtube.com/TalksAtGoogle.

Marcus Collins, author of For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, joins AMA's Bennie F. Johnson to talk about finding those aha moments, the value of creative destruction, and why we need to show up, know the text, and have an opinion.

What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr. Marcus Collins - professor, agency strategist, and cultural marketing expert - we explore how the most powerful brands transcend their product categories to become vessels of meaning in culture.Marcus reveals why brands aren't something we construct but rather what others think of them. Through examples like Patagonia, Nike, and Beyoncé, he illustrates how brands that stand for something beyond their products create deeper connections with people. "They are not defined by what they do," Marcus explains, "They're defined by who they are and how they see the world."The discussion takes a fascinating turn when Marcus unpacks the three levels of empathy in marketing, with cognitive empathy - treating others as they want to be treated rather than how we would want - representing the highest form. This perspective shift from "how do I tap into culture?" to "how do I contribute to culture?" transforms how brands can authentically connect with people.Perhaps most provocatively, Marcus challenges the concept of brand purpose, suggesting that "conviction" provides a more powerful framework. While many brands jumped on social causes when convenient, those with true conviction stand for their principles regardless of consequences. "Speak up when you are convicted, when it really matters," he advises, noting how brands that make strategic decisions based on genuine beliefs rather than opportunism create more meaningful connections.For marketers navigating today's complex landscape, Marcus offers a profound reminder that brands exist as characters in constantly evolving cultural stories. The key to success lies not in rigid control but in authentic participation in culture with humility and curiosity. Listen now to discover how putting humanity first in your marketing can create lasting impact.About Dr Marcus CollinsDr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—formerly serving as the Head of Strategy at Wieden+Kennedy, New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. Before joining Wieden+Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute's advertising agency, Translation.Over the course of his career, Marcus has developed a practice for creating culturally contagious ideas that inspire people to take action. Prior to his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé. His best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, examines the influence of culture on consumption and unpacks how everyone, from marketers to activists, can leverage culture to get people to take action.Marcus holds a doctorate in marketing from Temple University, where he studied cultural contagion and meaning making. He received an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Video: https://bit.ly/4idYNB6

Are you prepared to embrace a future defined by proximity? Rob Wolcott and Kaihan Krippendorff say we are in the digital age which is fundamentally different from the industrial age. They join Kevin to discuss the concept of proximity equals zero (P=0) – the compression of value closer to moments of demand - and how this is changing the way we work and live. They share how proximity connects with work and how we eat and provide real-world examples from Domino's Pizza's tech-driven customer experience to controlled environment agriculture revolutionizing food production. Further, they provide advice to leaders on leveraging proximity to break down barriers, prioritize opportunities, and align technology with unmet needs. Listen For 00:00 Introduction 00:30 Remarkable Leadership Podcast Overview 01:06 Flexible Leadership Book Promo 01:43 Guest Introduction: Rob Wolcott and Kaihan Krippendorff 03:01 Origins of the Book "Proximity" 08:08 What is Proximity? 12:07 Proximity and How We Work 15:57 Future of Work and Proximity 19:16 Proximity and How We Eat 24:31 Controlled Environment Agriculture and Vertical Farming 26:00 Proximity and Leadership: Next Steps for Leaders 28:50 Investment Opportunities in Proximity 31:10 What Rob and Kaihan Do for Fun 32:51 Book Recommendations from Rob and Kaihan 34:03 Closing Remarks Their Story: Robert C. Wolcott and Kaihan Krippendorff are the authors of Proximity: How Creating Breakthroughs in Just-in-Time Transform Business, Society, and Daily Life. Rob is the co-founder and chair of The World Innovation Network (TWIN Global). He is an adjunct professor of innovation at the Booth School of Business, University of Chicago, and an adjunct professor of executive education at the Kellogg School of Management, Northwestern University. His books include Grow from Within: Mastering Corporate Entrepreneurship and Innovation (with Michael J. Lippitz, 2009). Wolcott is an active venture investor in nearly thirty companies, many of which are leading the Proximity revolution. Kaihan Krippendorff founded Outthinker Networks, a global think tank, and a professional speaker. His books include Driving Innovation from Within: A Guide for Internal Entrepreneurs (Columbia, 2019). A former McKinsey consultant, he is a strategic adviser to numerous leading corporations. Book Recommendations Proximity: How Coming Breakthroughs in Just-in-Time Transform Business, Society, and Daily Life by Robert C. Wolcott, Kaihan Krippendorff  The Founding of New England by James Truslow Adams Data Rules: Reinventing the Market Economy (Acting with Technology) by Cristina Alaimo, Jannis Kallinikos  For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Marcus Collins  Like this? How to Navigate the Future with Margaret Heffernan How the Future Works with Brian Elliott The Forces Reshaping the Workplace with Phil Simon Join Our Community If you want to view our live podcast episodes, hear about new releases, or chat with others who enjoy this podcast join one of our communities below. Join the Facebook Group Join the LinkedIn Group   Leave a Review If you liked this conversation, we'd be thrilled if you'd let others know by leaving a review on Apple Podcasts. Here's a quick guide for posting a review. Review on Apple: https://remarkablepodcast.com/itunes    Podcast Better! Sign up with Libsyn and get up to 2 months free! Use promo code: RLP  

In this episode of the Culture First podcast, Damon Klotz interviews Dr. Marcus Collins, professor and best-selling author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. Together, they discuss the profound impact of culture on brand and organizational success. They delve into the definitions and misconceptions surrounding culture. They explore how brands like Patagonia and e.l.f. Beauty authentically maintain consistency between their external and internal cultures. They also touch upon how culture can be leveraged as a competitive advantage and the role of storytelling in creating authentic connections. A highlighted conversation stems from Collins' insights into pragmatic cultural transformation and maintaining authenticity within brands.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to another insightful episode of "Mick Unplugged"! Today, we're joined by the brilliant Dr Marcus Collins, a profound thinker in marketing and culture. In this episode, Dr Collins dives deep into shifting marketing strategies towards building authentic relationships and serving people, rather than just selling products. We explore his top hip-hop influences, with names like Kanye West, Tribe Called Quest, and Jay Z making the list, and discuss his top three hip-hop songs that have deeply resonated with him. Dr Collins shares invaluable tips for businesses focused on culture, emphasizing the need to understand and articulate your beliefs, connect with like-minded people, and spread your message authentically. We also dive into the cultural significance of regional phrases, Dr Collins' innovative merchandise strategy, and his motivational journey to prove his potential despite external doubts. Mick Hunt, our host, delves into the power of understanding what moves people to influence them, praising Dr Collins for his profound insights on culture. They touch on leadership, organizational culture, the concept of belonging, and how marketing and PR strategies can complement each other to build strong, lasting relationships with audiences. This episode is packed with wisdom, humor, and motivational titbits, making it a must-listen for anyone looking to understand the deeper aspects of culture and human behavior in business. So, tune in and get ready to embrace your purpose and potential with the incredible Dr Marcus Collins. Takeaways: ·       Culture is a system of conventions and expectations that govern behavior. ·       Understanding culture requires a sociological lens and curiosity. ·       Understanding humanity is key to effective marketing. ·       PR helps grow visibility for marketing efforts. Sound Bites: ·       “Building Brands with Significant Meaning” ·       " Role of Marketing in Sustaining Engagement” ·       "Importance for Entrepreneurs to Stay True to Their Brand.” Connect and Discover LinkedIn:                          linkedin.com/in/marctothec Instagram:                       Instagram.com/marctothec Website:                           marctothec.com X:                                      @marctothec Author of:                        For the Culture: The Power Behind What We Buy, What                                           We Do, and Who We Want to Be  https://a.co/d/1UVRC08                        See omnystudio.com/listener for privacy information.

#263: Cheers to six years of Balanced Black Girl!Join us for a celebration episode LIVE from City Winery in NYC! Les is back with glow-up guru Jodie Taylor for a fun, inspiring chat on investing in yourself, ditching societal standards, and living your most authentic life in every season.This episode is packed with wisdom, laughs, and insights on making powerful investments—inside and out.Catch up on these self-investment episodes:Episode 205: The Ultimate Glow Up: How to Level Up in Your Career and Life with Jodie TaylorEpisode 236: How to Become Your Highest Self: Essential Glow-Up Tips with Jaz TurnerEpisode 243: How to Decenter Men and Romantic RelationshipsEpisode 253: How to Win at Life: The Mindset Shift You Need to Level UpEpisode 261: How to Invest in YourselfBooks for your glow up era:Psycho-Cybernetics by Maxell MaltzFor the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Marcus CollinsWorthy: Boost Your Self-Worth to Grow Your Net Worth by Nancy LevinThe Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna WiestResources:Subscribe to my Substack, Balance with LesPlanner launch: get on the waitlist to be first to know when it dropsFollow Jodie on Instagram @jkt823Follow Jodie on TikTok @jodiektayKeep in touch with Balanced Black Girl:Shop limited-edition Balanced Black Girl merchWatch on YouTube @BalancedBlackGirlFollow on IG: @balancedles @balancedblackgirlpodcastFollow on TikTok @balancedlesVisit our website at balancedblackgirl.comSponsors:Biosil | Help your skin produce its own collagen with Biosil. Visit biosil.beauty and enter the code BALANCEDLES for 30% off.Deinde | Deinde's offering 20% off this Black Friday, but Balanced Black Girl listeners can get 25% off at deinde.com using code BALANCEDLES.Vionic | The Vionic Vitals collection has the best essential styles for everyday wear to get you ready for the season. Use code BALANCEDLES at checkout for 15% off your entire order at www.vionicshoes.com when you log into your account. One-time use only.Equip | Equip is a virtual, evidence-based eating disorder treatment program that helps you heal your relationship with food and your body from the comfort of your own home. To learn more about Equip treatment visit equip.health/balancecblackgirl.comCulture Pop | Visit drinkculturepop.com and use code BALANCEDLES for 20% off your first purchase.Produced by Dear Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Best selling author of "For the Culture: The Power Behind What We Buy, What We Do and Who We Want to Be" Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—formerly serving as the Head of Strategy at Wieden+Kennedy, New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. 
 
 His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award, and an inductee into the American Advertising Federation's Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 with the Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. He has also served as a jury for the Cannes Lion International Festival of Creativity. 
 Before joining Wieden+Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute's advertising agency, Translation. Over the course of his career, Marcus has developed a practice for creating culturally contagious ideas that inspire people to take action. His strategies and creative contributions have led to the launch and success of Google's “Real Tone” technology, the “Made In America” music festival, the Brooklyn Nets, and State Farm's “Cliff Paul” campaign – among others.
 
 Prior to his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé. 
 
 Marcus' work centers squarely on the impact of culture and the power that comes from having great cultural proximity. His best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action. Throughout the book, he relies on literature, case studies, his work with brands, and academic data to illustrate the “whys” and the “hows” so that readers will be empowered to successfully apply these learnings in their own pursuits.
 Marcus holds a doctorate in marketing from Temple University where he studied cultural contagion and meaning-making. He received an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a Forbes columnist and a trusted voice among CMOs and business leaders. But most importantly, he is a proud Detroit native, a devoted husband, and a loving father to Georgia and Ivy. Stay connected and pick up "For the Culture"  https://marctothec.com/ https://www.instagram.com/marctothec/  https://www.linkedin.com/in/marctothec/   https://www.amazon.com/s?k=for+the+culture+dr+marcus+collins   Stay connected:  https://www.chonacas.com/links/ Business: https://www.linkedin.com/in/katiechonacas/    

Jacob and Tony are back one final time to wrap up Survivor 46! Full finale recap, followed by our full season awards. Thanks for tuning in all season long!Intro, PSA, Agenda (00:00)Finale Recap (10:24)Confessional King or Queen of the Season (01:21:20)Moment of the Season (01:26:58)Best Strategic Move of the Season (01:33:22)Worst Strategic Move of the Season (01:37:43)Whose on the DVD (01:43:32)Who We Want to Return (01:47:33)MVP of the Season (01:54:56)Listener Questions & S47 Trailer (01:57:07)-- -- -- -- --Be sure to follow and subscribe to not miss an episode!Follow Challenge Historian on Instagram.Watch and subscribe on YouTube.Follow Tony on Instagram, and make sure to check out all things Challenge Fandom Podcast!#Survivor #Survivor46 #RealityTV #RealityTVPodcast #TheChallengeHistorian #SurvivorHistorian #SurvivorPodcast

Dr. Marcus Collins isn't just a professor. He is an author, a marketing strategist who has worked with some of the world's top tech brands and musical acts, and a cultural translator. It is this rich career history that has inspired his latest book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, and is why he's taking the stage at the Retail Innovation Conference & Expo this June. Host Alicia Esposito sat down with Marcus to discuss: How the culture of brands has evolved, and how culture impacts commerce; What commerce brands can learn from Beyoncé and other musical artists that are embedded into culture; and How brands like Patagonia are embracing cultural proximity to drive relevance and foster customer loyalty.RELATED LINKSLearn more about Dr. Marcus CollinsGet your copy of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to BeSee more insights from Dr. Marcus CollinsRegister for the Retail Innovation Conference & Expo to join Jack on the Store Tours around ChicagoDr. Marcus Collins will be the headline keynote speaker during the 2024 Retail Innovation Conference & Expo, taking place June 4-6, 2024, in Chicago. Click here to get your ticket and learn how you can embrace culture to drive commerce.

Culture. You've heard the word a million times. But what is it really and how can we influence the culture of our teams and our clients? In this episode, Stephanie dives in to learn more about culture with Marcus Collins, author of For the Culture: The Power Behind What We Buy, What We Do; and Who We Want to Be.   Links from the episode:   Check out For the Cluture by Marcus Collins     If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! 

Culture. You've heard the word a million times. But what is it really and how can we influence the culture of our teams and our clients? In this episode, Stephanie dives in to learn more about culture with Marcus Collins, author of For the Culture: The Power Behind What We Buy, What We Do; and Who We Want to Be.  Links from the episode:   Check out For the Cluture by Marcus Collins    If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! 

In this episode of Looking Outside, we're exploring Culture and the role of brands leveraging or influencing it, with University of Michigan marketing professor and best selling author of For the Culture, Dr Marcus Collins.Marcus has one foot in Academia and the other in marketing practice, having led strategy Wieden+Kennedy New York, which allowed him to go deep on the theory and science of culture, while helping brands to understand those systems of cultural norms to activate their marketing strategies in a more relevant and impactful way. To be able to balance the theory and practice, Marcus studied the social sciences, making his knowledge of culture less shallow and deeply nuanced.On the show, Marcus explains how culture is shaped, defined and cultivated by people, to create uniformity and ‘normality'. Because culture is a curation process to find others like us and create synergy in commonalities, Marcus explains that the curation process evolves from the definitions of ‘how to behave' that you're born into (that are ascribed to you), through to the cultures to subscribe to once you're older. Jo and Marcus discuss the challenge for marketers to more deeply understanding human beings, their values and behaviors (which often do not match) in the effort to predict human responses and effectively persuade towards a favorite action for our brands. To achieve this, Marcus' advice is to follow the path of least resistance; to seek out the ‘collective of the willing' as he calls them, those people who are already leaning into the behaviors you're looking to amplify. It's a marketers job to spot those collectives and to reflect in their work things that make these people feel ‘seen'. This requires a certain level of intimacy with the customer that goes beyond easy segmentation by demographics or even psychographics.In a world where brands are more intertwined with popular, social and sometimes political issues, it's important to know what you stand for, your role to play and your right to play in responding to cultural movements (or not responding, purposefully). Marcus stresses that first and foremost brand owners must pay attention to changes in culture, because the mainstream, normal or ‘middle' customer base is not necessarily representative of your future customer. After all, everything that started in the fringes, that was once small or weird, later became popular. >>>To look outside, Marcus speaks to his nine year old daughter to get her transparent and unfiltered perspective. Her responses help Marcus poke a hole in the wall as she usually sees something that he does not see. >>>Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. He has spent his career translating culture for brands and translating brands for culture, becoming the architect of some of the best-known advertising campaigns of our time. Marcus has championed strategies for blue chip brands such as McDonald's, Apple, Google, State Farm, Target, Peloton, and Budweiser, and even ran digital strategy for Beyonce. His honors include being an AAF Advertising Hall of Achievement Inductee, 2022 Cannes Lions Jury Member, a member of the 2023 Thinkers50 Radar Class and one of the favorite professors of the University of Michigan MBA class of 2022. He is also the recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award.His much-anticipated book, “For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be”, examines the influence of culture on consumption and unpacks how everyone from marketers to activists...

Marcus Collins: For the Culture Marcus Collins is an award-winning marketer and cultural translator. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business 40 Under 40 award and a recent inductee to the American Advertising Federation's Hall of Achievement. He has worked for several top advertising agencies, and his strategies and creative contributions have led to the success of Budweiser's Made in America music festival, the launch of the Brooklyn Nets (“Hello Brooklyn!”), and State Farm's “Cliff Paul” campaign, among others. Prior to his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He is a marketing professor at the Ross School of Business, University of Michigan, and faculty director for the school's executive education partnership with Google. Marcus delivers keynote talks across the globe for companies and conferences such as the Cannes Lions International Festival for Creativity, SXSW, Social Media Week, Adcolor, Hyper Island, TEDx, and Talks at Google. He is the author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be*. Whether you're in a sales and marketing role or not, every leader needs to appreciate the psychology of why people buy. Often we assume people buy because of what the product or service provides. But as Marcus and I discuss in this episode, people often buy because of who they are. Key Points For getting people to move, nothing is more powerful than aligning with culture. Anaïs Nin said, “We don't see things as they are, we see them as we are.” Audiences buy because of what the product is, but congregations buy because of who they are. Many leaders assume people love their brand -- but it's not really about the brand, it's about how people view themselves. Begin with examining your own thinking and language regarding customer relationships and transactions. How you view these influences the actions of others. Resources Mentioned For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be* by Marcus Collins Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes Start With Why, with Simon Sinek (episode 223) Serve Others Through Marketing, with Seth Godin (episode 381) The Way to Earn Attention, with Raja Rajamannar (episode 521) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Is a newborn baby more likely to resemble mom or dad – or is it a toss-up? This episode begins by explaining why a baby is more likely to look like one parent and not the other and why that is.  https://www.nytimes.com/2005/03/22/health/the-claim-babies-tend-to-look-like-their-fathers.html When people talk about the "culture" – why do they mean? What is culture. You probably use the word in conversation and you have a sense of what it means but it is actually a difficult word to define. Here to define it and explain why it is so important to understand what culture is and how it changes is Marcus Collins. He is a clinical assistant professor of marketing at the Ross School of Business, at the University of Michigan and recipient of Advertising Age's 40 Under 40 award. He is also author of the book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be (https://amzn.to/3tOT4On). It is a little strange that there is such a fitness craze in America yet so many people are not physically fit at all. The medical evidence is pretty clear that being physically fit and keeping your weight under control is so important to a long and healthy life. So why are so many people not motivated to do it and how can you find the motivation to start if you are not feeling inclined? Joining me to talk about this is Natalia Petrzela. She is an historian of contemporary American politics and culture as well as a fitness instructor and she is author of the book Fit Nation: The Gains and Pains of America's Exercise Obsession (https://amzn.to/48V5LGb) Is it ever too late to change your life or must you set your course early if you are ever to make something of yourself? Interestingly, researchers followed 350 students for decades – all the way into adulthood to see how they turned out. Listen as I explain how people tend to change and how those goof-offs you remember from high school are likely to end up doing pretty well. Source: Susan Krause Whitborne author of The Search for Fulfillment (https://amzn.to/3O9XuWP). PLEASE SUPPORT OUR SPONSORS! NerdWallet lets you compare top travel credit cards side-by-side to maximize your spending! Compare and find smarter credit cards, savings accounts, and more today at https://NerdWallet.com Indeed is offering SYSK listeners a $75 Sponsored Job Credit to get your jobs more visibility at https://Indeed.com/SOMETHING TurboTax Experts make all your moves count — filing with 100% accuracy and getting your max refund, guaranteed! See guarantee details at https://TurboTax.com/Guarantees Dell Technologies and Intel are pushing what technology can do, so great ideas can happen! Find out how to bring your ideas to life at https://Dell.com/WelcomeToNow Learn more about your ad choices. Visit podcastchoices.com/adchoices

Why do we do what we do and buy what we buy?What invisible forces drive those actions - and how can they be seen? Today our guest is Marcus Collins an award-winning marketer and culture translator.  He is a Clinical Assistant Professor of Marketing at the Ross School of Business and an award-winning author.  His newest book is For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. Marcus shares how there is no greater external force more influential to human behavior than culture! However, if you ask ten people what culture is you'll get a different answer each time. Marcus explains that you must understand who you are, how you see the world, and what you believe if you are going to create a coherent and positive culture. Marcus's first solo book For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be came from his exploration of social sciences to understand better who we are as people and what the underlying physics of why we take the actions we do.  Marcus states that as a marketer we have to gain that understanding to get others to adopt the behavior we are promoting. While launching the book Marcus chose to eat his own dog food, taking the same approach to his book launch as he would launch a client's product.  Building out from understanding the culture the book represents he reached out to former students who embraced the thinking he taught, enlisting them to boost the signal of the book on launch day.  By doing this he created a following of true believers willing to evangelize his book and ideas! Marcus shares smart advice for anyone who feels their culture is lacking clarity or for those who struggle to truly connect to their target audience.  Three Key Takeaways: ·         There is no external force more influential to human behavior than culture. ·         It's about getting your thinking in the hands and minds of more people. ·         If you can activate people with shared convictions, then those people will evangelize on your behalf.

Pastor Josiah Graves opens 2024 with a teaching in 2 Timothy 2: Who We Want to Be. Listen as Pastor Josiah shares about discipleship in the context of relationships through multiplication centered in the Gospel.

World Business Forum NYC 2023 Series from Stories from the River, Charlie welcomes back Stacey McCormick, the River's Senior VP of Retail Performance as they debrief Dr. Marcus Collins' presentation. Dr. Marcus Collins is a professor at the Ross School of Business. He's an expert on the relationship between culture, consumer behavior, and brand identity. His ideas revolve around how brands evolve, how culture influences decision-making, and how branding could become more tribal. Charlie and Stacey explore how attracting individuals who share a company's culture could build a sense of community and lead to loyal customers and employees. They discussed hiring for culture and the significance of understanding the target audience's culture through social media and community engagement. The episode concluded with Charlie and Stacey looking forward to exploring more of Dr. Marcus Collins' work and how it could impact their business. Dr. Marcus Collins' book For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be - https://www.amazon.com/Culture-Power-Behind-What-Want/dp/1541700961/  https://marctothec.com/fortheculture   WBF NYC Details: https://www.wobi.com/it/wbf-nyc/    WBF NYC 2023 Brochure: https://www.wobi.com/wp-content/uploads/2022/11/wbfnyc_brochure.pdf    "In Good Companies" Podcast by Cadence Bank, Season 4, Episode 4, Nourish Your Culture: Dr. Marcus Collins on the Power of Culture in Business - https://cadencebank.com/insights-and-articles/business/podcast-season-4-episode-4   "In Good Companies" Podcast by Cadence Bank, Season 4, Episode 5, Under the Influence: Learning Marketing Strategy from Pop Culture  - https://cadencebank.com/insights-and-articles/business/podcast-season-4-episode-5  This episode on YouTube: https://youtu.be/y5uSZq4c_OU  We hope you enjoy this episode and subscribe to our podcast for a new story each week. Visit https://www.storiesfromtheriver.com for more episodes. 

World Business Forum NYC 2023 Series from Stories from the River, Charlie welcomes back Stacey McCormick, the River's Senior VP of Retail Performance as they debrief Dr. Marcus Collins' presentation. Dr. Marcus Collins is a professor at the Ross School of Business. He's an expert on the relationship between culture, consumer behavior, and brand identity. His ideas revolve around how brands evolve, how culture influences decision-making, and how branding could become more tribal. Charlie and Stacey explore how attracting individuals who share a company's culture could build a sense of community and lead to loyal customers and employees. They discussed hiring for culture and the significance of understanding the target audience's culture through social media and community engagement. The episode concluded with Charlie and Stacey looking forward to exploring more of Dr. Marcus Collins' work and how it could impact their business. Dr. Marcus Collins' book For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be - https://www.amazon.com/Culture-Power-Behind-What-Want/dp/1541700961/  https://marctothec.com/fortheculture   WBF NYC Details: https://www.wobi.com/it/wbf-nyc/    WBF NYC 2023 Brochure: https://www.wobi.com/wp-content/uploads/2022/11/wbfnyc_brochure.pdf    "In Good Companies" Podcast by Cadence Bank, Season 4, Episode 4, Nourish Your Culture: Dr. Marcus Collins on the Power of Culture in Business - https://cadencebank.com/insights-and-articles/business/podcast-season-4-episode-4   "In Good Companies" Podcast by Cadence Bank, Season 4, Episode 5, Under the Influence: Learning Marketing Strategy from Pop Culture  - https://cadencebank.com/insights-and-articles/business/podcast-season-4-episode-5  This episode on YouTube: https://youtu.be/y5uSZq4c_OU  We hope you enjoy this episode and subscribe to our podcast for a new story each week. Visit https://www.storiesfromtheriver.com for more episodes. 

This week I had the pleasure of having Brittany Lo, Founder of Sensual Wellness brand Beia on the podcast!She shares how she always knew wanted to be in product, but ended up starting out as an entrepreneur with her beauty service company, Beautini, and it was through helping women and seeing their main concerns surrounded intimacy combined with her own journey stepping into her sexual confidence and power, that was inspired to found Beia, her sensual wellness brand.In this episode we chat all about how to feel more confident and sexually empowered along with why you should be prioritizing your pleasure, especially from a manifestation standpoint! We share our stories along with lots of tips and learnings from our own journeys.We Chat:-Pleasure is our Birthright and Important to Prioritize-We are Literally Hardwired to be Motivated by Pleasure-Learning to Figure out what works for YOU - Outsourcing to Insourcing-Self Love, Self Acceptance, and Self Accountability-Self Motivation from Clarity on Who We Want to Be-Brittany's Tips for Confidence-Effort as a Means of Building Self-Love and Confidence-Asking for What We Want as Women-How Your Relationship with Yourself Affects the Quality of Your Other Relationships-Healthy Pleasure vs. Unhealthy Pleasure-When You Should Sleep with Someone-Shame Around Sex and How to Release It-Dating Learning and Insights-Manifesting a Partner-Why I Don't Think Dating is a Numbers Game-Tips for Feeling Empowered in Dating or Sexuality...and more!Where to Find Brittany:InstagramBeia (JORDAN20 gets you 20% off)Beia's InstagramFor coaching inquiries: jordanlaurellecoaching@gmail.com or book a discovery call here.Like this episode? Share a screenshot of you listening on Instagram and tag me, so I can thank you!My Instagram: @jordanlaurelle - come say hi!Head here to download my free manifestation guide, or listen to Episode 8!Head here to join the waitlist for Stop the Struggle.

Marcus Collins, award-winning marketeer and cultural translator, author of the best-selling book ‘For the Culture: the Power Behind What We Buy, What We Do and Who We Want to Be' and digital strategist for Beyonce on the value in belonging. The former Chief Strategy Officer at Weiden and Kennedy and recipient of Advertising Age's 40 under 40 award who was inducted into the American advertising Federation Advertising Hall of Achievement tells us how the work of philosopher, Emile Durkheim and Beyonce, queen of the Beyhive, have taught him to ditch the trendspotting and tap into the power of organic communities. Further reading: My site: www.marctothec.com/fortheculture LinkedIn: https://www.linkedin.com/in/marctothec/Book: For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be

Most of us have brands we've always been loyal to. Maybe you stick to one brand of paper towels, or have a pair of shoes that you swear by. What drives this loyalty? Today's guest would say that, beyond quality or familiarity, this tendency is most influenced by culture. Dr. Marcus Collins is a lecturer at the University of Michigan and a digital strategist who has run campaigns for Google, Apple, and even Beyoncé. His book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want unpacks the power of culture. He sits down with Jessi to discuss how this power influences our behavior every day. Follow Marcus Collins on LinkedIn and check out his book here.  Follow Jessi Hempel on LinkedIn and order her debut memoir, now available in paperback!  Join the Hello Monday community: Subscribe to the Hello Monday newsletter, and join us on the LinkedIn News page for Hello Monday Office Hours, Wednesdays at 3p ET.  To continue the conversation this week and every week, join our free LinkedIn group for Hello Monday listeners https://lnkd.in/hellomondaygroup

Marcus Collins, the head of strategy at Wieden+Kennedy New York and a clinical assistant professor of marketing at the University of Michigan, joins Scott to discuss his new book, “FOR THE CULTURE: The Power Behind What We Buy, What We Do, and Who We Want to Be.” Follow Marcus on Twitter (X), @marctothec. P.S. Scott is on holiday, so we'll be back with our business analysis and Algebra of Happiness in September!  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Dr. Marcus Collins is the architect of some of the most famous ad campaigns of the last decade. Cliff Paul for State Farm, Nike, Apple, Google's Real Tone Photography. Oh and digital strategy for Beyoncé. He's a clinical professor at the Ross School of Business, University of Michigan and was most recently the head of strategy at Wieden+Kennedy, New York. His new book For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be is different. It takes something omnipresent yet complex and makes you feel it, with examples and context and nuance and imagination and personality. This conversation is fascinating and goes in a ton of different directions but I promise by the end you'll feel like you have a better understanding of why we do so many of the things we do. He did an amazing episode on The Bakaris Sellers Podcast recently so check that out too.

Dr. Marcus Collins – the architect of some of the most famous ad campaigns of the last decade (spearheading digital strategy for Beyoncé, working on Apple and Nike collaborations, and the successful launch of the Brooklyn Nets NBA team) – joins Tavis to discuss his new text “For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be” which argues that culture is the most powerful vehicle for influencing behavior.

The Art of Charm is brought to you by BetterHelp. Visit betterhelp.com/charm today to get 10% off your first month. Nom Nom delivers fresh dog food with every portion personalized to your  dog's needs, so you can bring out their best. Get 50% off your first two weeks at tryNom.com/artofcharm.  Working out is tough. And finding a workout program that sticks, even tougher. Peloton's classes don't feel like a regular workout class, they feel like entertainment. In fact, you'll be craving your workouts. Get started and download the free Peloton App today. Backed by a leading clinical trial where nine out of ten men experienced healthier and visibly improved skin, Caldera Lab has the tools to unlock your best first impression and confidence! Use code CHARM at calderalab.com for 20% OFF their best products. Factor, America's #1 Ready-To-Eat Meal Kit, can help you fuel up fast with ready-to-eat meals delivered straight to your door. Head to factormeals.com/charm50 to get 50% off your first box. In today's episode, we cover culture with Dr Marcus Collins. Marcus is an award-winning marketer and cultural translator, the head of strategy at Wieden+Kennedy New York, a clinical assistant professor of marketing at the Ross School of Business, University of Michigan, and the author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be.  Introduction Culture is as much a part of everyday life as the air we breathe, but how do we define what a culture is, what is the secret that marketers use to tap into culture and motivate you to take action, and how do you build your own culture (or find a new one)? What to Listen For Introduction – 0:00 What does the word culture mean and why is culture so important to us? What are the three systems that make up culture? Fast Culture vs Slow Culture – 15:15 Why do certain aspects of culture move faster than others and how do they influence each other? Why is it taboo to talk openly about politics, religion, and money?  Role Theory – 30:11 What is role theory and how is it embedded in every culture? What is the difference between cultural appropriation and cultural appreciation? How do you turn a trend into a cultural phenomenon – 45:28 What is a cultural contagion and what two factors determine whether something becomes an official part of a culture? If you're not part of a culture, how do you understand a culture to appreciate it and understand where members of that culture are coming from? Learn more about your ad choices. Visit megaphone.fm/adchoices

*DISCLAIMER*If you are looking for Austin FC tactical analysis, please go back or forward one episode for a regular episode of Moontower Soccer. But if you are looking for wholesome content about the good, good boys of Austin FC, you are in the right place.-----------------------On today's Swoontower Soccer, Steph and Mike are all about the boys!Topics include:-Who We Want to Road Trip With-Match Moods and Pitch Personalities: Miami, Minnesota, Vancouver-A Nice Number of Travel Miles-Goal Celly Ratings-Social Media Standouts-Women's World Cup Preview-Kit Rankings-The Man Of Steph's JerseyYou can find Steph and Mike's other shows hereBuy Joel Corral's creations hereSupport the show

This week: Marcus Collins, who teaches marketing at the University of Michigan's business school and serves as the chief strategy officer at Wieden+Kennedy, shares five key insights from his book "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be."

SHOW NOTES We get an update on the situation with the renovation scammer and then the details on the big announcement. We recommend... For The Culture by Marcus Collins (book) The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision.  For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be: Collins, Marcus: 9781541700963: Amazon.com: Books Gin & Juice (Podcast) Sisters, Melissa & Melanie discuss all things pop culture, motherhood, being a wife, the ghettos of adulthood and reality TV in this refreshing new podcast about everything and nothing at all.  Gin & Juice | Gin & Juice Podcast | Travis Rudolph Trial Recap + Q&A & Pop The Trunk w/ listeners - YouTube 12 Years a Slave (movie) In the antebellum United States, Solomon Northup, a free black man from upstate New York, is abducted and sold into slavery. 12 YEARS A SLAVE - Official Trailer (HD) - YouTube

Welcome to The Voice of Retail podcast. I'm producer & host Michael LeBlanc, and this podcast is produced in conjunction with the Retail Council of Canada. Meet Marcus Collins, the architect of some of the most famous ad campaigns of the last decade, who argues that culture is the most powerful vehicle for influencing behaviour in his new book "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be" About MarcusI'm Marcus! I study cultural contagion and meaning-making to help bridge the academic-practitioner gap for companies (from “blue-chip” brands to non-profits) that aim to put ideas in the world that inspire people to take action. When I'm not putting ideas in the world as the Head of Strategy at Wieden+Kennedy New York, I put people in the world as a Clinical Marketing Professor at the Ross School of Business, University of Michigan. Throughout my career, I've had the great privilege of being acknowledged for my strategic and creative contributions (American Advertising Federation's Advertising Hall of Achievement, Thinkers50 & Deloitt class of 2023 Radar List, and Ad Age's 40 Under 40 recipient, & Crain's Business 40 Under 40 recipient) and launch successful campaigns like “Cliff Paul” for State Farm, the Made In America Music Festival, and Google's “Real Tone” technology—among others.Prior to my tenure in advertising, I worked in music and tech as a startup co-founder (Muse Recordings) and then led iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing) before running digital strategy for Beyoncé.I am also the author of the best-selling book, For The Culture, which examines the influence of culture on human behavior and unpacks how everyone from marketers to activists can leverage culture to get people to take action. Throughout the book, I rely on literature, case studies, learnings from both my practicing work, and data from my academic work to illustrate the “whys” and the “hows” so that readers will be empowered to successfully apply these learnings to their own pursuits.I am a graduate of Temple University (DBA) and the University of Michigan (BSE in Materials Science Engineering and MBA with an emphasis in strategic brand marketing). But most importantly, I am Alex's husband and Georgia & Ivy's father. About Michael Michael is the Founder & President of M.E. LeBlanc & Company Inc. and a Senior Advisor to Retail Council of Canada and the Bank of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Today's Shopping Choice and Pandora Jewellery.   Michael has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated worldwide in thought leadership panels. ReThink Retail has added Michael to their prestigious Top Global Retail Influencers list for 2023 for the third year in a row. Michael is also the president of Maven Media, producing a network of leading trade podcasts, including Canada's top retail industry podcast, The Voice of Retail. He produces and co-hosts Remarkable Retail with best-selling author Steve Dennis, now ranked one of the top retail podcasts in the world. Based in San Francisco, Global eCommerce Leaders podcast explores global cross-border issues and opportunities for eCommerce brands and retailers. Last but not least, Michael is the producer and host of the "Last Request Barbeque" channel on YouTube, where he cooks meals to die for - and collaborates with top brands as a food and product influencer across North America. 

The following is a conversation between Dr. Marcus Collins, Chief Strategy Officer at Wieden+Kennedy New York & author of  For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, and Denver Frederick, the Host of The Business of Giving.   My next guest argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. He is Dr. Marcus Collins, an award-winning marketer and cultural translator, with one foot in the world of practice, serving as the Chief Strategy Officer of Wieden+Kennedy New York, and one foot in the world of academia as a marketing professor at the Ross School of Business at the University of Michigan.

In this episode of the Brand Gravity Show, I sit down with Marcus Collins to explore the power of creating a culturally-relevant brand. We discuss how decoding cultural behaviors can give you a unique and powerful insight into why people behave the way they do. Whether you're a CEO, brand visionary, or entrepreneur – understanding culture can help you build a stronger brand and connect with your audience on a deeper level. You're in for a treat. This entertaining conversation is full of insights.Dr. Marcus Collins, author of “For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be,” is an award-winning marketer and cultural translator who knows how to make behavior change happens through true cultural engagement.With one foot in the world of practice as head of strategy at Whedon Kennedy, New York, and the other in academia as a clinical assistant professor at the Ross School of Business, University of Michigan – Marcus brings a unique perspective to the table. Plus, he's got some serious marketing chops, having worked on successful campaigns for Google, Made in America Festival, and the Brooklyn Nets.We talk about:[0:00] Intro[3:06] What inspired Marcus to write his new book[5:40] The definition of culture[7:12] The Brooklyn Nets – subverting traditional marketing wisdoms[11:57] Culture alignment for your brand[17:01] How to differentiate in a crowded market[20:09] Marketing to people, not businesses[24:37] When and why should brands join the discourse[27:40] IPO: a tool for making ethical decisions[33:03] What every entrepreneur should knowConnect with Marcus here:https://www.facebook.com/marctothechttps://www.marctothec.comMentions:For the Culture: The Power Behind What We Buy, What We Do, and Who We Want To BeConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

WARC's Cathy Taylor is joined by Dr. Marcus Collins of Wieden+Kennedy and the Ross School of Business to discuss his new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. Cathy and Marcus define culture and what it means for marketers, and why it is ignored at their peril. Stay up-to-date with the latest marketing and advertising news with our ⁠free daily newsletter⁠.

Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. His book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be examines the influence of culture on consumption and unpacks how everyone, from marketers to activists, can leverage culture to get people to take action.  Marcus's understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award and an inductee into the American Advertising Federation's Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 and Deloitte among their class of 2023 Radar List of 30 thinkers with the ideas most likely to shape the future. Before joining Wieden+Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute's advertising agency, Translation. Before his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé.  In this episode, we dive deep into marketing and where brands go wrong. We discuss why balancing short-term activation with long-term brand growth is essential and the danger of doing things to be seen rather than heard. Marcus shares his expertise on culture, why we need a language to define it, and the importance of perspective in shaping your worldview.

Marketing professor Marcus Collins' new book, "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be," offers ways to define the amorphous thing we call "culture."  So often, when we interact with a culture we don't understand, "we rely on instinct [and] ego, we villainize them," Collins said. "For The Culture" not only offers definitions, but outlines the power of culture to shape our perceptions of ourselves, and each other.  [Get Stateside on your phone: subscribe on Apple Podcasts, Google Podcasts, or Spotify today.] ___ Looking for more conversations from Stateside? Right this way. If you like what you hear on the pod, consider supporting our work. Music from Audio Network and Blue Dot Sessions.See omnystudio.com/listener for privacy information.

IN EPISODE 132: You can't reach the consumer unless you understand the culture. In Episode 132, Marcus Collins shows us how effective marketing stays close to the culture by embracing the stories, values and beliefs of the people inside it. Marcus explains why it's better for products and ideas to be "culturally contagious," not viral; why marketing to specific demographics misses the point; and how to infuse marketing with ethical purpose. Regardless of your job, persuasion and marketing is everyone's business -- and after listening to Marcus, you'll know how make your message land and last. ABOUT MARCUS COLLINS: Dr. Marcus Collins is an award-winning marketer and Chief Strategy Officer at Wieden+Kennedy New York, one of the world's largest independent ad agencies. Marcus was awarded a "40 under 40" award by Advertising Age and Crain Business, ran digital strategy for Beyonce, and is a marketing professor at the Ross School of Business at the University of Michigan. His latest book is For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be.

“No lever influences people more consistently than culture.”Marcus Collins is the author behind a new book that I'm absolutely obsessed with, called For the Culture, and he's also the Chief Strategy Officer at Wieden+Kennedy, a global advertising agency best known for their work with mega brands like Nike and Budweiser.We're digging into all things culture today - starting with the premise of understanding culture and its influence on marketing, shared beliefs, the “identity marks” of branding, and how consumption becomes a proxy for culture.This conversation is SO good and I can't wait for you to tune in.00:02:29 Culture is a powerful connection.00:10:21 Culture is the cheat code.00:13:59 Find connection through identity.00:20:23 Believers, not fans.00:24:59 Believe, then sell.00:30:25 Spread the culture gospel.00:31:36 Digital transformation is possible.In This Episode:How Budweisier cemented themselves as a cultural product through their marketing communications and commercialsPatagonia's conviction and beliefs that have led to their ultimate success, plus, hear about one of their infamous Black Friday campaignsWhy our purchase of branded products tells the world who we are and translates to finding community How Nike put a stake in the ground around a cultural moment, causing a 6 billion dollar market increase for their brand after it happened (!)Marcus breaks down a beautiful and simple framework - get ready to write this down and iterate on itThe tremendous amount of empathy and curiosity that are required to “find your people”Resources & LinksWhat inspires website visitors to invest in your mission? Are you providing donors with a desirable online journey that keeps them coming back? Join my virtual session at the DonorPerfect Community Conference. I'll see you on June 6th and 7th! Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven't had the time or the team to make it happen, this is for you. We start in July, so apply now!Connect with Marcus on his website and on all the social media platforms at @marctothec. Be sure to check out his new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. You can also learn more about his agency, Wieden+Kennedy.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

About This EpisodeMarcus Collins has been breaking conventions since the very beginning. With a background in engineering, music, and business, Marcus enjoys connecting things that are normally disparate. Through his work, he aims to bring people together to create collective meaning-making that ultimately leads to real change. Building from his own personal and professional experiences, Marcus describes how we can leverage our own agency to break expected conventions. His new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, takes this a step further and dives into the influence of culture and how people can leverage it to take action. Marcus challenges us to consider the reasons and ultimate sources behind our beliefs, which are essential to understand in order to break free. In this episode, he also identifies what creates a culture and community, how we can identify a cultural mismatch, and how we can tackle gender norms to create positive change. About Marcus CollinsDr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. Before joining Wieden+Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute's advertising agency, Translation. And prior to his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé.  Marcus is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award, and a recent inductee into the American Advertising Federation's Advertising Hall of Achievement. He holds a doctorate in marketing from Temple University, where he studied cultural contagion and meaning-making. He received an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. Marcus is a proud Detroit native, a devoted husband, and a loving father to Georgia and Ivy.  Additional ResourcesWebsite: http://marctothec.com/Check Out His New Book, For the Culture : http://marctothec.com/forthecultureLinkedIn: @MarcusCollinsInstagram: @marctothecTwitter: @marctothec 

0:00 - Intro 1:38 - Obi-Wan Kenobi Episodes 1 & 2 Non-Spoiler Review 3:40 - Our Thoughts on MultiVersus 8:30 - Who We Want in MultiVersus 22:50 - Why Andrew Hates LeBron James 30:06 - Thor: Love and Thunder Trailer 40:44 - Star Wars Celebration Announcements 45:06 - Obi-Wan Kenobi Episodes 1 & 2 Spoiler Talk Leave a comment to suggest a main topic for our next podcast. Support or submit your question for the next show here: https://bit.ly/3FvqhzEWe're happy to answer the questions or comments you submit with your tips, but we reserve the right to not air any question or comment if we consider it inappropriate, unconstructive or disruptive to the flow of the show. For more of Andrew Collette: YOUTUBE ►► https://www.youtube.com/c/TheAndrewColletteShow LIVE CHANNEL ►► https://www.youtube.com/c/TheAndrewShowLive DISCORD ►► https://discord.gg/FvNNmjeWUV TIKTOK ►► https://vm.tiktok.com/ZMeuNWK7j/

Open. Extra Covid Vaccines. Worst Way To Wake Up. A.D.D. News. Klein's Men's Room Mishap. Nudist Elsa Marie. Lazy or Genius? A.D.D. News. Click Click Bait. #GrowTheShow. Munchie Minute. A.D.D. News. Food Cheating. Thrill Ride or Sex Ride? Upgrade Your Spring Break Photo. Who We Want to See Naked on Friday. Close. See omnystudio.com/listener for privacy information.

“Do not allow the circumstance to dictate your future; you are the creator of your future.”   In this episode, I spoke with the incredible Deven Rodriguez. He is an inspiring life coach, army officer, author, and host of The One Life Podcast. He is so passionate about helping others understand more about themselves to progress and reach their goals in life. He will be sharing his inspiring life journey and the valuable life lessons he gathered from it.    Let’s dive right into this episode and learn more about perseverance, creating your future, and the law of attraction.   [00:01 – 04:00] Opening Segment I introduce our guest, Deven Rodriguez. I talk about how we met. Deven shares his background and childhood story. He was born and raised in NYC. Left by his biological father Deven shares about his stepfather, who later became his coach and mentor.   [04:01 – 15:27] Not Letting your Circumstances to Define your Results  Deven shares his experience when he moved to Broad Channel in New York. He faced a relentless cycle of racism and bullying. Deven shares the lesson he got from his story. He learned that he had the ability to determine his future by himself. Do not allow the circumstance to dictate your future; you are the creator of your future. He learned a little bit about perseverance by staying the course.  Deven shares his highschool experience. Met a woman who funded him to go to a private school. Deven shares about the second pivotal moment in his life with his stepfather. If anybody can reach their success, so do you. Go against your barrier, and get a breakthrough.  Once you are willing to get out of your mental prison, you can do anything you want and create your desired future. Deven shares the story of his grandmother’s death and the lesson he got from it. Time is finite, but the legacy that you leave can be infinite and live on forever. Turning your pain into empowerment  The way we attached to our past is how we define ourselves in the present. Deven shares the story of his college experience. He shares his college achievements, although he fell off his freshman year and had to take 21 credit hours. Take the courage to step into the possibility instead of limiting yourself from creating what you desire. Deven shares how he got into the military.   [15:28 – 32:20] Owning Your Story Deven shares about  the three layers of his story Examine your own personal narratives to be a better person The story about who you are The story that you are telling the outside world about who you are. The hyperreal  Examine what you are posting on your social media and notice how we describe ourselves  The story that we tell ourselves about who we are The internal dialog that we have in our heads. Who we think we are in the present state. The story that we want to tell ourselves about who we are All the goals and desires that we have. Take each part of the story, and you'll come to a massive realization that most of the time, people are living in direct contradiction with all parts of their story. It’s only one were able to use all three parts of the story synergistically that we can actually become the person that we want to become in the future. Deven talks about closing the gap between the stories. When you try to reframe things, everything changes. Being flexible and open-minded enough to understand that you might be living your life inauthentically without you realize it. We have to go against the grain of how we're designed as human beings if we want to progress. Evaluating your own narratives Be mentally flexible and open-minded. Willing to accept feedback and be self-aware.   [32:21 – 38:22] Creating the Picture of Who We Want to Become Deven talks about how to create the picture of the person we want to be  Begin with the end in mind Close your eyes and imagine that you have died Reflect and think of how people would say about you, the legacy you left, etc. You will get clear on what is actually important. Only when you can align yourself with that long-term legacy vision that you can start to formulate the picture of the person you want to become. Deven shares his personal mission statement. He talks about the importance of having a personal mission statement. Happiness is transient; it comes, and it goes, but fulfillment is something that never dies. [38:23 – 50:15] The Law of Attraction We can only know what we want once we know who we want to become Picture in your mind what would happen when you achieve your goal  Tap into the understanding of how that would make you feel. Internalize the emotions and the impact so you can start acting as it is already happening You can't control everything that happens, but you can control your response to everything that happens around you.  Your response will dictate your action, and your action will dictate your results. Every level that you're trying to progress up to requires a different you. Deven talks about the momentum aspect. Deven talks about Earl Nightingale. Watch a video on youtube called the strangest secret for one week every day. Be in the constant pursuit of what you want. When you go after what you want with intensity, things will come to you along the way when the time is right.   [50:16 – 56:20] Closing Segment Knowing what you know now, what is one piece of advice for starting? Focus on the important things, always have principles, virtues, and values as your guidance. Don’t be occupied with the urgency of the day to the day list, but align yourself with what is important to you. Start doing things that are important to you, and life will become better. You will go through it or grow through it. Connect with Deven online.  See the links below.   [56:21– 01:10:09]  Off The Clock and Review of the Week Today’s topic will be a book titled Can’t Hurt Me by David Goggins. Throughout the audiobook, the narrator would interview David and discuss the chapter. Audiobook mixed with the podcast. David Goggins is a beast, and he reminds me of Deven. This book is a great motivational book with a strong underline message that is so relatable. I thank Streamlined Podcasts, the team behind the scene that makes this podcast possible. Handling all of the post-production for your podcasts Allows me to stay focus on being creative and making the best content possible Get 10% off for your first month on Streamlined Podcast with code: CNSLOAN QnA session: Do you have a morning routine? .Yes, I wake up at 07:45, have the same tea every day, plan my day on my productivity planner, do journaling, take 5-10 minutes to stretch and deep breathing. After I get ready, I look at the mirror and say my affirmations. Final words from me   Tweetable Quotes: “Do not allow the circumstance to dictate your future; you are the creator of your future." – Deven Rodriguez. “Only when you can align yourself with that long-term legacy vision that you can actually start to formulate the picture of the person that you want to become."– Deven Rodriguez. “Start doing things that are important to you, and life will become better.”- Deven Rodriguez.   Resources Mentioned: The 7 Habits of Highly Effective People by Stephen R. Covey Tuesdays with Morrie by Mitch Albom Can’t Hurt Me by David Goggins   You can connect with Deven on Instagram, and you can check out his podcast, The One Life Podcast.   LEAVE A REVIEW + Help people spread the message of motivation and chasing your dreams by sharing this episode or click here to listen to our previous episodes. Keep Up with the Podcast on Instagram @workingotpodcast. Follow my personal page on Instagram @cnsloan_   Don't forget to subscribe and leave a 5-star review!

In our 45th episode, the pod discusses bands and artists we want to hear new music from in 2021. These could be confirmed releases, rumored releases, or even pipe dreams. In the absence of live music and with everything going in the world, we're anticipating new music more than ever. #musictherapy Other topics of discussion include a reaction to a Rolling Stone article about the future of streaming platforms & podcasts and news about concerts possibly making a return in Fall 2021 per Dr. Fauci. (In this episode: (0:00) Podcast intro and contest/giveaway details. (3:22) Reaction to Rolling Stone article. (19:31) Reaction to concerts possibly making a return in Fall 2021. (23:22) Main segment - Who We Want to Hear New Music from in 2021). Check us out at www.podioslave.com

This week's discussion topics include the Golden Globes, the current state of Star Trek, Captain Marvel and who will win 2019?2:11 - What We’re Geeking Out About 11:18 - The Golden Globes & Spider-Man: Into the Spider-Verse 16:18 - Captain Marvel 22:23 - Star Trek 31:18 - Who Will Win 2019?31:44 - Who We Want to Win39:17 - Who Will Actually Win 44:38 - Game of Thrones / HBO's Sneak Peak

Which athlete dominates your head? The one you were, the one you are, or the one you want to be? Today, how we let go of the past, understand where we are and maybe use disappointment to fuel the future. Also, training stronger vs. faster and how the little things add up in a race.  • Cancelled Swims - Can they actually be good for the sport? • Staying motivated over the winter months • Giving Yourself Improvement Credit • What’s your definition of fast and why?? • The mystery of the Ironman Marathon • Recalibrating our in-race thoughts • Mike’s Disappointment with Louisville • How The Little Things Add Up In A Race • How do we reconcile could-ofs and should-ofs? • Who We Used to Be, Who We Are, and Who We Want to be? • The Three Headed Athlete • What Does Getting Slower With Age Mean? • Are you a Freshman, Sophomore, Junior, Senior, Grad Student? • Run stronger, not faster Support the Crushing Iron podcast on Patreon, where the community pledge is only $3.26 per month. There are other options, but every little bit helps us keep this podcast on the rails. Thanks in advance. You can also support us at our new store at CrushingIron.com. We have some NEW classic logo t-shirts and the Official Crushing Iron Spectator shirt for sale. Support the cast and get some new gear for it! Are you thinking about raising your game or getting started in triathlon with a coach? Check out our Crushing Iron Coaching Philosophy Video   We still have a few slots left for next year's camp, but they're going fast. Check out our 2019 Camp Schedule here.  Please subscribe and rate Crushing Iron on YouTube and iTunes. Support our podcast with some New Gear at CrushingIron.com For information on the C26 Coach’s Eye custom swim analysis, coaching, or training camps email: C26Coach@gmail.com Facebook: CrushingIron YouTube: Crushing Iron Twitter: CrushingIron Instagram: C26_Triathlon www.crushingiron.com   Mike Tarrolly - crushingiron@gmail.com Robbie Bruce - c26coach@gmail.com   

Reverse Paradigms - Script vs. Story   CEO Space SNAP: Super Networking Accelerated Potential The SNAP is a great networking tool created by Berny Dohrman and Bob Proctor 25 years ago to empower people to connect with more people in less time. It's basically a modified elevator speech, in that it's short, precise, to the point, and powerful. Within the highly refined and specific culture of CEO Space, it's a way for other participants to know how to help you, refer you, or respond in some other way to filling the gaps in your process of developing your enterprise. Presenting the SNAP is also rehearsal. It's an opportunity to rehearse a presentation over and over and test the response in real time. The desired response is for others to give you a "See Me" card with their contact information and a note on how they can help with your request. The system is good, although the skill of the participants is not always consistent. A SNAP is a presentation. Leaders are influencers. Presenting is influence. We influence others to respond to our call-to-action. We MUST define WHAT we want people to do with highly specific and compelling language. The basic flaw is that we recite a script rather than tell a story. People respond to a story if they see themselves as involved in the story or its emotion. Storytelling is an art as well as a skill. The skill improves with rehearsal. The story improves with the artistry of presentation. A leader is first and foremost a person of influence. We must first define the following in order to be a successful influencer: Who We Want to Influence: Define your target market or you risk not having any market. El Mondo is everybody which equates to nobody. Pick your niche and pitch that niche. What We Want Them To Do: The weakest part of the SNAPs that I hear is the call-to-action. We MUST tell the listener what we want them to do. It's that simple, however simple is complex to create. Have your coach help with this one. Why They Should Care: As Simon Sinek shares in his book, Start with Why, nobody will care about the what until they know why. This is a critical paradigm to master and, again, a complex one to create.Our Passion: Be in touch with your passion for what you are presenting. Keep the image of your passion in your spirit and it will be present in your story. Words don't fully influence without injection of your passion. The Relationship: Communication is facilitated by relationship. Be aware that you have and are in relationship with the person to whom you are presenting. If you don't care about them, then why should they care about you? If you aren't getting the desired response, then look at yourself. Are you reciting an ineffective script or are you skillfully presenting by using the artistry of storytelling? By the way, the best stories are short. Hugh Ballou The Transformational Leadership Strategist TM Subscribe to The Transformational Leadership Strategist by Email (c) 2018 Hugh Ballou. All rights reserved.

The Citizen Dames are back with Episode 6. This week, Kristen Lopez, Kimberly Pierce, and Lauren Humphries-Brooks are talking about: More Weinstein fallout, including a new allegation from Lupita N'yongo The 2017 IFC Gotham Awards were announced! New trailers are here! I, Tonya The Punisher Phantom Thread Upcoming AFI Screenings including Call Me By Your Name, Hostiles, and The Disaster Artist Review Grab Bag Happy Death Day Breathe Only the Brave The Snowman Lauren reviews films from the Brooklyn Horror Fest Favorite Halloween movies Plus Listener questions about Raw and Who We Want to "F," Marry, or Kill!   Links to articles cited in this episode: Kathleen Kennedy Demands Zero Tolerance Policies in the Wake of Weinstein Allegations   Be sure to Rate! Review! and Subscribe! And follow us: Facebook: facebook.com/citizendame Twitter: @CitizenDamePod

In this episode of the podcast, Sasha Martin talks to us about her journey of cooking a dish from every country in the world. HIGHLIGHTSWhat Causes us to Ignore Our Spark Moments How a Recipe Book Turned into a Memoir The Search for a Sense of Belonging Finding The Purpose of Your QuestDiffusing The Negative Stories of Our PastHow Food Can Serve as a Bridge Between PeopleSeeing People for Who They Are Instead of Who We Want them To BeExperiencing Every Country in the World In Your Kitchen Why Sharing Our Intentions Sets Things in Motion QUOTES“There's a real difference between poverty of resources and poverty of spirit. (Click to Tweet) “Our past informs everything we do. But it isn't who we are” (Click to Tweet)“I realized that it had been my perspective that was narrow, not the city.” (Click to Tweet)Sasha Martin is the author ofLife From Scratch: A Memoir of Food, Family and Forgiveness. On her blog, Globaltableadventure, she's documented her journey of cooking a meal from every country in the world. See acast.com/privacy for privacy and opt-out information.

--Please give a listen to our weekly Heroclix podcast "Dial H for Heroclix". --Where we discuss Heroclix opinions, news and teams. As well as some discussion of comics and video games from time to time. --We will be putting out a fresh episode every Sunday.     --Hunter Smith, Drew Alderson and Austin Smith--Some explicit language.--This week we discuss:  TMNT CLIX Spoilers, YuGiOh Spoilers, Tactics Gameshow, Who We Want to see in TMNT, Silver Age Value Corner, Bad Samaritan --Please SUBSCRIBE, Rate and/or Review on iTunes if you enjoy     -- Comment below with what you like/dislike, topics you want us to discuss, questions, whatever you want. LINKS:--Dial Design Contest: http://www.hcrealms.com/forum/showthread.php?p=8271682#post8271682--Best Build Contest: http://www.hcrealms.com/forum/showthread.php?p=8271672#post8271672--Best Build Contest Reddit: http://www.reddit.com/r/Heroclix/comments/2xhv1j/dial_h_best_build_contest_march/  --Facebook Page:   https://www.facebook.com/DialHForHeroclix--Twitter: @DialH4Heroclix--iTunes:   https://itunes.apple.com/us/podcast/dial-h-for-heroclix/id674235883?mt=2&ign-mpt=uo%3D2--Email:   DialHForHeroclix@gmail.com--YouTube Channel:    https://www.youtube.com/channel/UCRFVQVhJX6evub-SvQyLtMg EPISODE LINKS:--All Offical Spoilers can be found on Heroclix.com--hcrealms.com -- UNITS Tab--SNOWMAN: https://m.flickr.com/#/photos/64894548@N07/18247342520/--Best Dial Designs of 2014 : http://www.hcrealms.com/forum/showthread.php?t=528151