Podcast appearances and mentions of Bennie F Johnson

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Best podcasts about Bennie F Johnson

Latest podcast episodes about Bennie F Johnson

AMA Marketing / And with Bennie F. Johnson
Lena Petersen, Chief Strategy Officer, Sugar23

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Jun 11, 2025 22:55


Lena Petersen, Chief Strategy Officer of Sugar23 joins AMA's Bennie F. Johnson to talk about why entertainment is everywhere, the need to align with the communities we want to connect with, and why more storytelling is what's needed today.

ama chief strategy officer petersen sugar23 bennie f johnson
AMA Marketing / And with Bennie F. Johnson
Kevin Babcock, Head of Creative Partnerships, Google

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Jun 11, 2025 22:18


Kevin Babcock, Head of Creative Partnerships for Google joins AMA's Bennie F. Johnson to talk about the creator economy, why brands need to maximize awareness, and how brands can bring together generations.

AMA Marketing / And with Bennie F. Johnson
Why every brand needs its legends and lore

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Jun 11, 2025 22:28


Jen Martindale EVP, Marketing and Communications of the Chicago Cubs joins AMA's Bennie F. Johnson to talk about why we need to revere the past while finding new ways to celebrate the future, the necessity of a fan vibe check, and why every brand needs its legends and lore.

AMA Marketing / And with Bennie F. Johnson
Building the space for innovation and creating environments to inspire

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Jun 11, 2025 21:15


Matt Witt, National Digital Experience Leader of Deloitte Digital joins AMA's Bennie F. Johnson to talk about the value of building a space for innovation and creating environments to inspire, the importance of design thinking, and finding the objective space

AMA Marketing / And with Bennie F. Johnson
Helping others, a convergence of marketing worlds, and supercharging your work

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Jun 4, 2025 41:52


Dov Hoffman, Vice President, B2B Marketing, Weber Shandwick, joins AMA's Bennie F. Johnson to talk about the importance of helping others, a convergence of marketing worlds, and why understanding your core principles can supercharge your work.

AMA Marketing / And with Bennie F. Johnson
Journey to transformation, evolution, and growth mindset

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Jun 4, 2025 29:03


Kate Price and Adam Tremblay of Prophet join AMA's Bennie F. Johnson to talk about transformational journeys, how marketing teams collaborate and how thoughts are evolving around a growth mindset.

AMA Marketing / And with Bennie F. Johnson
Global impact of marketing, making marketing better, and the circular economy

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Jun 4, 2025 39:57


Alexis Eyre and Paul Randle, AMA's 2024 Berry Book Award and authors of the book, “Sustainable Marketing: The Industry's Role in a Sustainable Future”, join AMA's Bennie F. Johnson to talk about the global impact of marketing, why we all need to make marketing better, and the circular economy.

AMA Marketing / And with Bennie F. Johnson
Leaning into luck, measuring authenticity, and culture as a skillset

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Jun 4, 2025 41:28


Donna Sharp, Managing Director for MediaLink and current partner at United Talent Agency, joins AMA's Bennie F. Johnson to talk about why it's important to lean into luck, why we should measure authenticity, and why culture is a skillset.

AMA Marketing / And with Bennie F. Johnson
Finding talent, tackling risk aversion, and the necessity of curiosity

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Jun 4, 2025 36:50


Jason Brown, CEO of Pearlfisher, joins AMA's Bennie F. Johnson to talk about finding talent that exceeds you, tackling risk aversion, and why curiosity and faith are both necessary

AMA Marketing / And with Bennie F. Johnson
Human intelligence, ethical leadership, and why the fundamentals remain

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Jun 4, 2025 39:52


Dr. Rajesh Bagchi, the R.B. Pamplin Professor of Marketing at the Pamplin College of Business, Virginia Tech, joins AMA's Bennie F. Johnson to talk about AMA community, human intelligence, ethical leadership, and why the tools might change but the fundamentals remain.

AMA Marketing / And with Bennie F. Johnson
From Ding Dongs to NASA and the homogeny of design

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Jun 4, 2025 38:47


Rebekah Pagis, President of Design Bridge, joins AMA's Bennie F. Johnson to talk about the importance of brand core, the excitement of branding a rocket ship, and why brand work needs to evolve.

AMA Marketing / And with Bennie F. Johnson
Broad role of the CMO, unlocking challenges, and understanding the business

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Mar 31, 2025 43:13


David Edelman, author of Personalized: Customer Strategy in the Age of AI, joins AMA's Bennie F. Johnson to talk about the role of the CMO, why we need to unlock challenges, and most of all, understand the business.

AMA Marketing / And with Bennie F. Johnson
Moments of aha, creative destruction, and applying the so what

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Mar 31, 2025 49:19


Marcus Collins, author of For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, joins AMA's Bennie F. Johnson to talk about finding those aha moments, the value of creative destruction, and why we need to show up, know the text, and have an opinion.

AMA Marketing / And with Bennie F. Johnson
The travel mindset and the travel vertical, creating the living room in the sky, and complexity of logistics

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Feb 19, 2025 39:44


Richard Nunn, the CEO of Mileage Plus for United Airlines, joins AMA's Bennie F. Johnson to talk about the travel mindset and how we need to change our thinking around travel verticals, the value of creating the living room in the sky, and complexity of logistics.

AMA Marketing / And with Bennie F. Johnson
Being the chief magic officer, learning to accept feedback, and getting better at dealing with dealing with change.

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Feb 19, 2025 40:36


Eugenia Blackstone the Chief Marketing Officer for Iris Powered by Generali joins AMA's Bennie F. Johnson to talk about the being the chief magic officer, learning to accept feedback and making teams work, and knowing that the more you deal with change, the better you are at dealing with change. 

AMA Marketing / And with Bennie F. Johnson
Difference between the map and terrain, deeply understanding people, and why marketing is about humanity.

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Feb 19, 2025 39:40


Paul Frampton, Global President of Control vs Exposed (CvE), joins AMA's Bennie F. Johnson to talk about the difference between the map and the terrain, deeply understanding people, and why marketing is about humanity.

AMA Marketing / And with Bennie F. Johnson
The importance of nostalgia in rest, global scale and local experience, and taking the time to imagine and create your own future.

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Feb 19, 2025 43:14


Jon Cook, the Global CEO of VML, joins AMA's Bennie F. Johnson to talk about the importance of nostalgia in rest, global scale and local experience, and taking the time to imagine and create your own future. 

AMA Marketing / And with Bennie F. Johnson
Navigating chaos, the need to change the trajectory of business, and the impact of the Hispanic market.

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Feb 19, 2025 36:00


José Villa, CEO of Sensis, joins AMA's Bennie F. Johnson to talk about how we navigate chaos, the need to change the trajectory of business and the power of integration, and the impact of the Hispanic market.

AMA Marketing / And with Bennie F. Johnson
Resistance to change in higher education, finding good ideas in non-traditional spaces, and why we need to do the research.

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Feb 19, 2025 37:47


Brian Rosenberg, President Emeritus, Macalester College and author of the book, Whatever It Is, I'm Against It:  Resistance to Change in Higher Education, joins AMA's Bennie F. Johnson to talk about why there is resistance to change in higher education, how to find good ideas in non-traditional spaces, and why we need to do the research.

AMA Marketing / And with Bennie F. Johnson
Being fearless, the expanding senior executive marketing space, staying connected, and the value of critical thinking.

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Feb 19, 2025 39:29


Tiffany Wilburn, Fractional CMO at Clever Disruption, joins AMA's Bennie F. Johnson to talk about why being fearless is important, the expanding senior executive marketing space, staying connected, and the value of critical thinking.

AMA Marketing / And with Bennie F. Johnson
Retail and changes in commerce, making mind leaps, and the value of the foundational elements of marketing

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Feb 19, 2025 41:08


Steve Dennis, author of Leaders Leap: Transforming Your Company at the Speed of Disruption, joins AMA's Bennie F. Johnson to talk about retail and changes in commerce, why making mind leaps can change your outlook, and the value of the foundational elements of marketing. 

Social Pros Podcast
Greatest Hits: How Bennie Johnson Amplifies Magic at the American Marketing Association

Social Pros Podcast

Play Episode Listen Later Nov 29, 2024 44:36


As it's Thanksgiving week, we're taking a moment to look back at one of our favorite episodes with Bennie F. Johnson, CEO of the American Marketing Association. In this conversation, Bennie breaks down how AMA supports both academics and practitioners, shares his perspective on AI's ethical and legal challenges, and even explains why LinkedIn is his platform of choice. Most memorably, he highlights why he believes marketing is equal parts art, science, and magic. Full Episode Details  The American Marketing Association is probably an organization you're familiar with, and in this episode, we welcomed none other than the CEO himself, Bennie F. Johnson, for a fantastic conversation. Bennie shares some background of AMA and how it supports those on the academic and practitioner side of marketing. We hear his thoughts on AI and the ethical and legal considerations that marketing pros need to know about – some of which differ by state and country. Bennie also explains why LinkedIn is the platform of choice for his personal brand and AMA. Bennie shares his advice for the future marketing leaders out there, and we chat about why marketing today doesn't just belong in the creative realm. There's also a science to it (with a dash of magic too). He outlines how marketing pros can communicate the value of marketing to a wider organization, the importance of taking risks, and his advice for the Social Pros community. In This Episode: 1:08 - How the American Marketing Association supports the marketing community 4:58 - Why marketers need communities more than ever 7:28 - How marketers can embrace AI 11:00 - What marketers need to know about different privacy regulations 13:13 - Balancing communication with community members 17:24 - How Bennie speaks to future marketers 20:38 - How marketers can communicate their value to a wider organization 24:46 - Why risk and curiosity are key to marketing 29:37 - Leading authentically in marketing 31:23 - Bennie's one tip for those wanting to become a social pro Resources  Join the Social Pros community on LinkedIn American Marketing Association Connect with Bennie on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.

The Association 100 Podcast
Leading with Agility: Thriving Amidst Rapid Industry Shifts

The Association 100 Podcast

Play Episode Listen Later Oct 9, 2024 36:09


In this insightful A100 video interview, Bennie F. Johnson, CEO of the American Marketing Association, shares his dynamic vision for the future of marketing. Bennie discusses how AMA serves as a global hub for marketing professionals, supporting everyone from students to executives. He explores key topics like AI, data-driven decision making, and the critical role of community in shaping the marketing profession. Key Highlights: Embracing Disruptive Change: Bennie emphasizes the importance of welcoming innovation and leveraging marketing's evolving tools to drive productive change, especially in an AI-driven landscape. Fostering Community: He explains how AMA creates spaces for marketers across all sectors to collaborate, learn, and grow, emphasizing that communities are more essential than ever in a digital-first world. Ethical Responsibility in Marketing: Bennie also touches on the growing need for transparency and ethical practices in marketing, as consumers demand more accountability from brands. Join us as Bennie Johnson shares his forward-thinking approach to marketing leadership, offering essential insights for association professionals navigating change and building stronger communities. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes packed with expert insights and innovative strategies to help your association embrace change and lead with impact!

AMA Marketing / And with Bennie F. Johnson
From campus to national radio, the culture of radio, and the relationship between social media and marketing

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Oct 9, 2024 24:31


Marketing / And Live from New York City, Episode 1: LaFontaine E. Oliver, President & CEO of New York Public Radio, joins AMA's Bennie F. Johnson to talk about his start on a campus radio station and what it means to lead New York Public Radio today, the culture of radio, and the relationship between social media and marketing.

AMA Marketing / And with Bennie F. Johnson
Career journey from consulting to in-house, sustainability, the capacity of caring, and why design has the power to transform.

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Oct 9, 2024 20:19


Marketing / And Live from New York City, Episode 4: Forest Young, Executive Director of Design, FUNDAMENTAL.co joins AMA's Bennie F. Johnson to talk about his career journey from consulting to in-house design leader, the importance of sustainability as more than a discussion point, the capacity of caring, and why design has the power to transform.

AMA Marketing / And with Bennie F. Johnson
The academic journey in marketing, encouraging the next generation of marketers, and the importance of relationships

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Oct 9, 2024 20:04


Marketing / And Live from New York City, Episode 2: Lerzan Aksoy, Ph.D., Gabelli School of Business, Fordham University joins AMA's Bennie F. Johnson to talk about her academic journey in marketing, how she is helping to encourage the next generation of marketers to be lifelong learners, and the importance of relationships.

AMA Marketing / And with Bennie F. Johnson
The early days of the internet, authenticity of audiences and showing up all the time, and why living in New York City is a gift

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Oct 9, 2024 18:32


Marketing / And Live from New York City, Episode 3: Fernando Romero, SVP of Digital Ad Sales at TelevisaUnivision joins AMA's Bennie F. Johnson to talk about the early days of the internet, why digital is no longer just a concept but integrated into everything we do in marketing, the authenticity of audiences and the value in showing up all the time, and why living in New York City is a gift.

AMA Marketing / And with Bennie F. Johnson
Enabling your team, the value of a thank you, and saying yes.

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Oct 2, 2024 32:32


Radhika Duggal, Chief Marketing Officer of Major League Soccer, joins AMA's Bennie F. Johnson to talk about why you should enable your teams to do the important work, the value of a thank you, and figuring out how to say yes.

AMA Marketing / And with Bennie F. Johnson
Why we need to build experiences and human connections, the integration of emotional intelligence and technology, and why leaning into guilty pleasures is a good idea.

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Oct 2, 2024 33:22


Erin Levzow, innovative marketing leader and CMO and the Growth Advisor for Batch & Box , joins AMA's Bennie F. Johnson to talk about why we need to build experiences and human connections, the integration of emotional intelligence and technology, and why leaning into guilty pleasures is a good idea.

AMA Marketing / And with Bennie F. Johnson
The strategy of brand, why brand is more than the logo, and understanding the company business.

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Oct 2, 2024 33:25


Dan Csont, Chief Marketing Officer of Corpay, joins AMA's Bennie F. Johnson to talk about the strategy of branding, executive partnerships, and the importance of understanding the business of the company.

AMA Marketing / And with Bennie F. Johnson
Finding connective threads, understanding perceptions, and how tourism can change lives.

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Oct 2, 2024 41:21


Leah Chandler, Chief Marketing Officer of Discover Puerto Rico, and AMA's 2024 National Nonprofit Marketer of the Year, joins AMA's Bennie F. Johnson to talk about why we need to find connective threads in our work, the value of understanding perceptions, and how tourism can change lives.

AMA Marketing / And with Bennie F. Johnson
Finding opportunities in the pain points, knowing that innovation is about trying, and understanding the art of persuasion.

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Oct 2, 2024 34:13


Clemence Sop, Head of Marketing Innovation at InterSystems, joins AMA's Bennie F. Johnson to talk about finding opportunities in the pain points, knowing that innovation is about trying, and understanding the art of persuasion.

AMA Marketing / And with Bennie F. Johnson
alue of the professional community, learning from partners in the global space, and understanding emotional connections with customers.

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Oct 2, 2024 39:18


Krenda Frushour, Senior Director International at Blistex Inc. joins AMA's Bennie F. Johnson to talk about the value of the professional community, learning from partners in the global space, and understanding emotional connections with customers.

AMA Marketing / And with Bennie F. Johnson
On being a marketing fanboy, the evolution of content marketing, and why we need to focus on delivering value

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Oct 2, 2024 45:57


Robert Rose, founder and Chief Strategy Officer of The Content Advisory and author, joins AMA's Bennie F. Johnson to talk about being a marketing fanboy, the evolution of content marketing, and why we need to focus on delivering value.

AMA Marketing / And with Bennie F. Johnson
Being a creator first community, entrepreneurial spaces, and the value of simplicity

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Oct 2, 2024 37:06


Alex Morrison, Chief Marketing Officer of Pearpop, joins AMA's Bennie F. Johnson to talk about what it means to be a creator first community, why entrepreneurial spaces are important, and the value in simplicity.

AMA Marketing / And with Bennie F. Johnson
Future Storytelling and Not Being the Hero

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Jul 24, 2024 38:00


Rohit Bhagarva, Founder of the Non-Obvious Company, joins AMA's Bennie F. Johnson to talk about the future of storytelling, why it's best to not be the hero, and how to see things that others don't see.

AMA Marketing / And with Bennie F. Johnson
Getting It Right and Being Part of the Solution

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Jul 24, 2024 31:43


Wes Michael, President of Rare Patient Voice, joins AMA's Bennie F. Johnson to talk about brand management, experimenting, listening to the voice of the consumer, and being part of the solution.  

AMA Marketing / And with Bennie F. Johnson
Career Breakthroughs, Leveraging the Power of Design, and Mentorship

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Jul 24, 2024 34:17


Brian Rice, Senior Vice President, Global Chief Design and Brand Experience Officer at 3M Company joins AMA's Bennie F. Johnson to talk about career breakthroughs, why we should all be leveraging the power of design, and the value of mentorship. 

AMA Marketing / And with Bennie F. Johnson
Recognizing the Future and Connecting with Your Audience

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Jul 24, 2024 36:21


Naomi Litowitz, SVP, Head of Strategy and Planning at Brainlabs, joins AMA's Bennie F. Johnson to talk about how we recognize the future, why you never want to pay the creepiness tax, and why you need to connect with your audience. 

AMA Marketing / And with Bennie F. Johnson
Shoes as Entertainment, Brand Personalities, and Being the CMO

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Jul 24, 2024 35:57


John Fisher, Senior Lecturer in the Marketing Department of Boston College's Carroll School of Management, joins AMA's Bennie F. Johnson to talk about why shoes are now entertainment, running as a sport, brand personalities, and the importance of being the CMO. 

AMA Marketing / And with Bennie F. Johnson
Value of Disruption and Future Proofing Skills

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Jul 24, 2024 36:50


Dr. Jason Wingard, Visiting Professor at Harvard University, joins AMA's Bennie F. Johnson to talk about the future of work, the value of disruption, and the importance of future-proofing skills. 

AMA Marketing / And with Bennie F. Johnson
Promises and Perils of Tech and Ethical Frameworks

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Jul 24, 2024 33:36


Clay Sharman, Founder and CEO of Krateo.ai, joins AMA's Bennie F. Johnson to talk about marketing and AI, machine learning, the promises and perils associated with technology, and why we need ethical frameworks.

AMA Marketing / And with Bennie F. Johnson
Cultural Intelligence and Responsibility of Marketers

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Jul 24, 2024 36:42


Dr. bennie, cultural theorist, writer, social critic, and strategist and the author of Cultural Intelligence for Marketers, joins AMA's Bennie F. Johnson to talk about cultural intelligence and the responsibility of marketers. 

The Heart of Giving Podcast
Marketing Charity

The Heart of Giving Podcast

Play Episode Listen Later Jul 16, 2024 42:22


Bennie F. Johnson is the Chief Executive Officer of the American Marketing Association (AMA). AMA is the largest community-based marketing association in the world. Their community of local chapters spans more than 70 cities and 320 college campuses throughout North America. AMA is home to award-winning content, PCM® professional certification, five premiere academic journals, and industry-leading live and virtual training events. Bennie also serves on the Board of Overseers for Columbia University's School of Professional Studies, as a Trustee of the Smithsonian Archives of American Art, and he was recently named to the Board of the Phillips Collection in Washington, DC. Bennie's own podcast – “Marketing / And”: https://www.ama.org/marketing-and-podcast-with-bennie-f-johnson/ Don't forget to follow or subscribe to The Heart of Giving Podcast and leave a comment on iTunes. Follow us on Instagram @bbbwisegive and on X @wisegiving.

AMA Marketing / And with Bennie F. Johnson
Disruption, Transformative Marketing and Demarketing

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later May 22, 2024 34:53


Philip Kotler, the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management at Northwestern University, joins AMA's Bennie F. Johnson to talk about disruption in the marketing profession, why marketing should be transformative, and the value of demarketing.

Social Pros Podcast
How Bennie Johnson Amplifies Magic at the American Marketing Association

Social Pros Podcast

Play Episode Listen Later May 3, 2024 45:33


Get ready to learn about the magic of marketing! Bennie F. Johnson, CEO of the American Marketing Association, joins the Social Pros podcast to shed light on why he believes marketing is equal parts art, science, and magic. Full Episode Details The American Marketing Association is probably an organization you're familiar with, and in this episode, we welcomed none other than the CEO himself, Bennie F. Johnson, for a fantastic conversation. Bennie shares some background of AMA and how it supports those on the academic and practitioner side of marketing. We hear his thoughts on AI and the ethical and legal considerations that marketing pros need to know about – some of which differ by state and country. Bennie also explains why LinkedIn is the platform of choice for his personal brand and AMA. Bennie shares his advice for the future marketing leaders out there, and we chat about why marketing today doesn't just belong in the creative realm. There's also a science to it (with a dash of magic too). He outlines how marketing pros can communicate the value of marketing to a wider organization, the importance of taking risks, and his advice for the Social Pros community. In This Episode: 2:15 - How the American Marketing Association supports the marketing community 6:05 - Why marketers need communities more than ever 8:35 - How marketers can embrace AI 12:07 - What marketers need to know about different privacy regulations 14:20 - Balancing communication with community members 18:31 - How Bennie speaks to future marketers 21:45 - How marketers can communicate their value to a wider organization 25:53 - Why risk and curiosity are key to marketing 30:44 - Leading authentically in marketing 32:30 - Bennie's one tip for those wanting to become a social pro Resources Join the Social Pros community on LinkedIn American Marketing Association Connect with Bennie on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.

Business RadioX ® Network
Navigating the Evolving Landscape of Marketing: Insights from the American Marketing Association

Business RadioX ® Network

Play Episode Listen Later May 3, 2024


In this episode of Association Leadership Radio, Lee Kantor interviews Bennie F. Johnson of the American Marketing Association (AMA). Bennie discusses the AMA’s mission to support marketers in their career development and the organization’s long-standing history and global reach. He also emphasizes the importance of understanding customers and market opportunities in association leadership. The conversation […]

AMA Marketing / And with Bennie F. Johnson
Value of the Platform and Business Re-Engineering

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Apr 24, 2024 31:13


Ted Moser, Senior Partner at Prophet and the author of Winning Through Platforms, joins AMA's Bennie F. Johnson to talk about his new book, Winning Through Platforms, why the platform is a great company equalizer, and finding the thing you're passionate about.

AMA Marketing / And with Bennie F. Johnson
Marketing to Children and Privacy in Advertising

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Apr 24, 2024 34:55


Katie Goldstein, the Global Head of Policy and Regulatory Affairs at SuperAwesome, joins AMA's Bennie F. Johnson to talk about what marketers need to know when marketing to children, keeping kids safe online, and what we all need to know about online privacy.

AMA Marketing / And with Bennie F. Johnson
Creative Endeavors and System Design

AMA Marketing / And with Bennie F. Johnson

Play Episode Listen Later Apr 24, 2024 45:40


Sean Adams, the Dean of Visual Art and Communication at the ArtCenter College of Design, joins AMA's Bennie F. Johnson for a discussion about pushing the limits, being committed to your profession, and how branding is changing.