LionHearted Marketing

Confession time: I nearly threw away months of strategic planning for a quick win... and I'm betting you've felt that temptation too. If you're itching to create something new for your business right now, this episode might just save your sanity (and your Christmas break)...Ever found yourself at your desk, surrounded by half-drunk cups of tea, frantically plotting out a new lead magnet or offer because you're convinced that's what your business needs right now? Trust me, I've been there – in fact, I almost derailed my own strategic plans just last month with a last-minute Black Friday panic!Here's what I'm sharing in this week's cuppa and chat: The real reason I binned my Black Friday plans (and why it turned out to be my smartest business move) Why creating "just a quick lead magnet" is like saying you'll only eat one biscuit from the tin (we all know how that ends!) My tried-and-tested tricks for making your existing content work as hard as a tea bag in a builder's brew The simple tweaks that'll transform your customer journey from 'meh' to 'magnificent' (without having to start from scratch)Plus, I'm lifting the lid on something exciting brewing for 2025 – a brand new year-long container for marketers who want to add ads to their offer suite! (join the waitlist here: LEAP)Whether you're tempted to create a last-minute December offer or feeling the pressure to launch something new, this episode will help you step away from the panic-creating precipice and make strategic decisions that'll have you gliding into the new year feeling sorted.Ready to stop the endless cycle of creating new things and start making what you've already got work harder? If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedInEmail me here: hello@sophiegriffiths.co

Ready to enjoy your Christmas break without watching your business momentum grind to a halt? Pour yourself a cuppa and get comfy, because in this episode I'm sharing my tried-and-tested strategy for keeping your ads working their socks off while you're building gingerbread houses and watching nativity plays!Here's what I'm dishing up today:Why the festive period (especially between Christmas and New Year) can actually be a golden opportunity for lower ad costsMy three-pronged approach to running ads over Christmas (and why you only need £6 a day to keep things ticking!)The exact strategy I used at British Airways to balance automation with genuine connection (and how you can steal it for your business)How to set everything up NOW so you can actually delete Instagram over Christmas (yes, really!)Whether you're planning to launch something exciting in January or just want to maintain your momentum without being glued to your phone, I'll show you exactly how to keep your business growing even when you're knee-deep in Christmas chaos.Perfect for you if you're wondering:How to maintain visibility without posting dailyWhat ad campaigns actually work during the festive periodHow to build your audience while you're offlineWhether it's worth running ads over Christmas (spoiler: it absolutely is!)Ready to set up your Christmas ad strategy that works harder than Santa's elves? Pop on the kettle, grab your favourite Christmas biccie, and let's make sure your business keeps sparkling even when you're taking a well-deserved break!Helpful Resources Mentioned:Free Step-by-Step Guide to Engagement Ads: CLICK HERE£27 Mini Course for Easy Engagement Ads: CLICK HEREThe Audience Builder Course: CLICK HEREIf you enjoy the podcast, here are some ways you can continue the conversation:Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedInEmail me here:

"Instagram followers are just a vanity metric" - sound familiar? In this episode, I'm challenging that common advice and showing you why thoughtful follower growth could be the missing piece in your business strategy!Here's what we're diving into this week:Why focusing solely on engagement (and ignoring follower growth) could be holding your business backThe real reason your launches are getting harder (hint: it's not your content!)How to calculate your ideal monthly follower growth based on your business modelMy simple £3/day Meta ads strategy to attract your dream clientsThe DREAMER framework for creating scroll-stopping content that convertsWhether you're running a membership, launching courses, or scaling your services, I'll show you how to grow your Instagram strategically without creating tons of new content or praying for that viral moment.Ready to turn those "vanity metrics" into real business growth? Pop the kettle on, grab your favourite biscuits, and let's get your Instagram working harder for your business!LINKS: Audience Builder Course (including the Instagram Amplifier Ad Campaign) - sophiegriffiths.co/abc

Ready to get your Instagram posts seen by the followers who actually need to see them? In this episode, I'm showing you exactly how to reach 80% of your followers (instead of the usual 20%) using strategic £3/day ads.Here's what we're covering:Why hoping your important posts will "get seen" isn't a strategy (and the simple £3/day fix that changes everything)The exact campaign setup that gets your content in front of YOUR followers when it actually mattersHow to choose which posts to amplify for maximum impact (because not every post needs a visibility boost!)My proven framework for timing your content amplification perfectlyPlus, I'm sharing something special - a complete guide that walks you through my engagement ad strategy step by step. AND, if you're ready to take action, I'll tell you about my new £9 mini-course that shows you exactly how to implement everything we discuss.This episode is perfect for ambitious business owners who are tired of watching their best content disappear into the void. Whether you're launching a new offer, sharing client wins, or dropping your best tips - you need to know your followers will actually see it!Ready to make sure your important posts get seen by the people who followed you for a reason? Grab your coffee (or tea if you're fancy like that), and let's turn £3/day into maximum reach for the content that matters most!CLICK HERE to access the free STEP-BY-STEP GUIDE: How to Get Your Instagram Posts Seen: The £3 Strategy That Actually Works. CLICK HERE to get started with ‘easy engagement ads' now!If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedInEmail me here: hello@sophiegriffiths.co

Fancy a peek behind the curtain of a £60K launch that looked slightly unhinged (!) but wasn't nearly as spontaneous as it looked? Pour yourself a cuppa, because in this episode I'm sharing the full, unfiltered story of how I launched both a mastermind AND a minimind program (yes, at the same time - my team thought I'd lost the plot!)Here's what I'm spilling the tea on:Why what looked like a 'quick' September launch actually started brewing back in April (and why this slow-cook approach was crucial to its success)The mindset wobbles that nearly stopped me launching altogether (spoiler: imposter syndrome doesn't care how experienced you are!)How I turned my 'failures' into my biggest selling points (and why my messy business journey became my secret weapon)The exact steps I took to build the right audience BEFORE launching (no last-minute scrambling required!)Why I made the slightly mad decision to launch two offers simultaneously (and how it actually worked out brilliantly)Plus, I'm sharing how this launch helped me secure £15K in monthly revenue for the next six months - something that would have seemed absolutely crazy this time last year!Ready to discover why sometimes the 'crazy' ideas are actually your best business moves? Pop the kettle on, grab your favourite biscuits, and let's dive into the truth behind launching bigger than you ever thought possible!To find more information on the Minimind: CLICK HERE .If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedInEmail me here: hello@sophiegriffiths.co

Feeling confused about Black Friday? Wondering if you should jump on the bandwagon or sit this one out? Or maybe Small Business Saturday is a better option? And if you do an offer, should you use ads to promote it?! Don't worry, I've got you covered. Pour yourself a cuppa and let's dive into the world of Black Friday for service-based businesses.Here's what we're sipping on today:The great debate: To Black Friday or not to Black Friday?

Ready to kick off 2025 with a bang that'll have your ideal clients queueing up faster than for the Boxing Day sales? Well, pop the kettle on and grab your favourite biscuits, because in this episode, Sophie shares what SHE would do if she was planning a sell out January launch as well how she helps her clients do exactly that. Here's what we're diving into today:Why October is the perfect time to start prepping your January launch (and no, we haven't lost the plot!)How to identify and attract your 'hell yes' clients before the festive season kicks inClever ways to use Black Friday and the holiday season to your advantage (without feeling like a pushy salesperson)The art of creating irresistible early bird offers that'll have people signing up faster than you can say "mince pie"Tips for building momentum and confidence in your launch before you've even rung in the New YearWhether you're planning to release a new course, kick off a group program, or launch a must-have product, this episode will give you the confidence to create a January launch that's as warm and inviting as a cosy fireside chat.Ready to turn your January launch from 'meh' to marvellous? Let's get cracking!If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedInEmail me here: hello@sophiegriffiths.co

There's a point in your business where you realise that if you want to truly be able to step away without everything grinding to a halt, you need to get some support. But deciding who you need in a team, what exactly they are going to help you with and how it can truly help and not just add more to your plate isn't always a smooth journey! Pour yourself a cuppa and join Sophie as she shares her journey of scaling her business through effective team building.Here's what's brewing:The rollercoaster ride of growing a team (spoiler: it's not always smooth sailing!)Why hiring for outcomes, not just tasks, is the secret sauce to successHow to find team members who'll thrive in your business's unique environmentThe art of delegating entire projects (and why letting go of that last 20% is crucial)Creating systems that empower your team to shineWhether you're just starting to build your team or you're looking to level up your leadership skills, this episode is packed with practical tips and inspiring insights that'll help you create a thriving, sustainable business.Ready to stop being a bottleneck and start being a Lionhearted CEO? Pop the kettle on, grab your favourite biscuits, and let's get stuck in!READY TO LEAP INTO ALionHearted CEO Mastermind: How would it feel going into January knowing you had already secured 6 figures for 2025? THAT is what we're going to be creating in the Mastermind. You've already got your core offers and some scalable offers (maybe too many...!). You might have a podcast or have written a book (or both!). But you know if you truly want to create a business where your revenue isn't tied to your time and energy, you need to be a hell of a lot more intentional about how you're growing your business. You know you need to probably streamline your offers, invest in team support and actually start leveraging ads... but left doing it on your own, you know it won't happen (well, not fast enough!). Sound perfect? The LionHearted CEO is for you!Click HERE for a video where I spill the tea on the Mastermind and HERE for all the info & how to sign up.INEVITABLE Minimind: You're not new to running your own business. You love running your business. But you are ready to take it up a level and start really seeing yourself as a business owner with secure, predictable revenue. You're probably aiming for around £3-5k/m, you have a core offer but want to start to introduce additional revenue streams, ads, systems maybe some team support. You know you want to scale and you want to prioritise getting the right foundations in place so that once you are ready, you can dial up the revenue, without burning out. Sound perfect?The INEVITABLE Mini Mind is for you! Click HERE for a video where I spill the tea on the mini mind and HERE for all the info & how to sign up.If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here:

Having a shed load of systems isn't going to magically run your business for you, but investing in the RIGHT systems and using them alongside a brilliant team is a GAME CHANGER. In this episode, I share: The three key ingredients for a robust business system: operational, client delivery, and business growthMy journey from systems magpie to streamlined CEO (and how you can avoid my mistakes!)The tech stack that keeps Sophie Griffiths Co running smoothly and efficientlyWhy your systems need to go beyond just the tech (hint: it's all about the client experience)You'll discover how to create a business that runs smoothly even when you're not at the helm, whether you're just starting to think about systems or looking to level up your existing ones.Ready to turn your business into a streamlined, revenue-generating powerhouse? Pop the kettle on, grab a biccy, and let's dive in!READY TO LEAP INTO ALionHearted CEO Mastermind: How would it feel going into January knowing you had already secured 6 figures for 2025? THAT is what we're going to be creating in the Mastermind. You've already got your core offers and some scalable offers (maybe too many...!). You might have a podcast or have written a book (or both!). But you know if you truly want to create a business where your revenue isn't tied to your time and energy, you need to be a hell of a lot more intentional about how you're growing your business. You know you need to probably streamline your offers, invest in team support and actually start leveraging ads... but left doing it on your own, you know it won't happen (well, not fast enough!). Sound perfect? The LionHearted CEO is for you!Click HERE for a video where I spill the tea on the Mastermind and HERE for all the info & how to sign up.INEVITABLE Minimind: You're not new to running your own business. You love running your business. But you are ready to take it up a level and start really seeing yourself as a business owner with secure, predictable revenue. You're probably aiming for around £3-5k/m, you have a core offer but want to start to introduce additional revenue streams, ads, systems maybe some team support. You know you want to scale and you want to prioritise getting the right foundations in place so that once you are ready, you can dial up the revenue, without burning out. Sound perfect?The INEVITABLE Mini Mind is for you! Click HERE for a video where I spill the tea on the mini mind and HERE for all the info & how to sign up.If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get access to my step by step guide to using simple,

Love the idea of a podcast but not sure if it's really where you should be spending your time? In this episode, Sophie shares her journey of starting and growing a podcast. She's also sharing what she's learnt about creating a podcast that resonates with your audience AND supports your business goals.Here's what we're covering today:The key reasons for starting a podcast (and why you might want all three!)My journey with podcast formats and how it led to reaching the UK's top 5 marketing chartsThe reality of producing two episodes a week (and why I'm dropping down to one)What's next for the Lionhearted CEO podcastYou'll learn how to develop a podcast strategy that aligns with your business objectives and keeps your audience engaged. Whether you're considering starting a podcast or looking to refine your existing one, this episode offers practical insights to help you make the most of this powerful medium.Grab a cuppa, and let's dive in!READY TO LEAP INTO ALionHearted CEO Mastermind: How would it feel going into January knowing you had already secured 6 figures for 2025? THAT is what we're going to be creating in the Mastermind. You've already got your core offers and some scalable offers (maybe too many...!). You might have a podcast or have written a book (or both!). But you know if you truly want to create a business where your revenue isn't tied to your time and energy, you need to be a hell of a lot more intentional about how you're growing your business. You know you need to probably streamline your offers, invest in team support and actually start leveraging ads... but left doing it on your own, you know it won't happen (well, not fast enough!). Sound perfect? The LionHearted CEO is for you!Click HERE for a video where I spill the tea on the Mastermind and HERE for all the info & how to sign up.INEVITABLE Minimind: You're not new to running your own business. You love running your business. But you are ready to take it up a level and start really seeing yourself as a business owner with secure, predictable revenue. You're probably aiming for around £3-5k/m, you have a core offer but want to start to introduce additional revenue streams, ads, systems maybe some team support. You know you want to scale and you want to prioritise getting the right foundations in place so that once you are ready, you can dial up the revenue, without burning out. Sound perfect?The INEVITABLE Mini Mind is for you! Click HERE for a video where I spill the tea on the mini mind and HERE for all the info & how to sign up.If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to

Imagine going into 2025 already knowing you were going to hit your revenue goal. It was all locked in... secure. This is what I help my clients do and what I have created for myself, and in this episode I'm going to share how you can too. Here's what we're covering:Creating a Superfan System that grows your list AND builds an audience who are excited to buy from youHow to strategically stack your revenue for consistent, predictable income... without adding in loads of new offers. Lionhearted Leadership & to create simple systems, an effective team and the mindset and identity shifts of a confident CEO.You'll discover how to create a business that generates income even when you're not actively working, whether you're just starting out or looking to level up your existing venture. Ready to create a business that gives you more freedom and less stress? Put the kettle on, grab a biscuit, and let's dive in!READY TO LEAP INTO ALionHearted CEO Mastermind: How would it feel going into January knowing you had already secured 6 figures for 2025? THAT is what we're going to be creating in the Mastermind. You've already got your core offers and some scalable offers (maybe too many...!). You might have a podcast or have written a book (or both!). But you know if you truly want to create a business where your revenue isn't tied to your time and energy, you need to be a hell of a lot more intentional about how you're growing your business. You know you need to probably streamline your offers, invest in team support and actually start leveraging ads... but left doing it on your own, you know it won't happen (well, not fast enough!). Sound perfect? The LionHearted CEO is for you!Click HERE for a video where I spill the tea on the Mastermind and HERE for all the info & how to sign up.INEVITABLE Minimind: You're not new to running your own business. You love running your business. But you are ready to take it up a level and start really seeing yourself as a business owner with secure, predictable revenue. You're probably aiming for around £3-5k/m, you have a core offer but want to start to introduce additional revenue streams, ads, systems maybe some team support. You know you want to scale and you want to prioritise getting the right foundations in place so that once you are ready, you can dial up the revenue, without burning out. Sound perfect?The INEVITABLE Mini Mind is for you! Click HERE for a video where I spill the tea on the mini mind and HERE for all the info & how to sign up.If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get access to my step by step guide to...

Ready to scale but can't imagine fitting in any more work or clients right now? In this episode, we're diving into three common business models and how you can boost your revenue without creating anything new. Here's what we're sipping on today:The membership model: How to make it work (even if you're not a "membership person"!)Multiple course offers: Navigating the menu without overwhelming your clientsHigh-ticket mastery: Balancing your premium offer with scalable optionsOften, the key to growth is right there in your existing offers – it's just about getting a bit creative with how you package and present them!Ready to roar louder in your business? Hit that subscribe button, leave a review (pretty please with a cherry on top!), and I'll see you in the next episode!If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedInEmail me here: hello@sophiegriffiths.co

In a group coaching call last week we had a great discussion about what happens when your ads seem to be going well, but hardly any of the new leads are actually clicking on the lead magnet or opening your emails. I wanted to share the 3 things we talked about and how you can solve this issue too: Why great ad performance doesn't always equal engaged subscribersThe three key ingredients to turn those leads into eager readersHow to create a lead magnet that's irresistible (and actually gets consumed!)Pop on your favourite cuppa (no judgement if it's wine o'clock!), get comfy, and let's dive in!If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedInEmail me here: hello@sophiegriffiths.co

When you're scaling your business it can be really easy to get stuck in what I call 'the messy middle'. In this episode, I'm spilling the tea on how I transformed my approach to growth and found a way to build a business that truly aligns with my values and lifestyle. Grab your cuppa and let's dive in!Here's what we're sipping on today: Why hitting 10K months isn't always the dream it's cracked up to beThe pitfalls of focusing solely on one offer (hello, evergreen program stress!) How I discovered my 'stackable revenue strategy' and why it's a game-changer The freedom of having 8-10K in revenue secured months in advanceWhether you're feeling the pressure of inconsistent income or dreaming of taking proper time off without financial stress, this episode will give you food for thought on how to build a business that supports your ideal lifestyle.Feeling inspired to shake up your revenue strategy? I'm thrilled to share that my Mastermind is kicking off in October, where we'll dive deep into creating a business that truly works for you. There are still a few spots left, so if you're ready to secure five figures of revenue through to March 2025 (yes, really!), pop me a message on Instagram (@sophiegriffithsco). Let's chat about whether it's the perfect fit for you!Ready to turn your business from stressful to stackable? Pour yourself another cuppa, hit play, and let's get building a business that brings you joy as well as pounds in the bank!If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedInEmail me here: hello@sophiegriffiths.co

If you're anything like me, you know it's possible to boost your sales without burning out - but figuring out how to do it for your specific business can be a head-scratcher. Well, pop the kettle on and grab a biscuit, because I'm about to break down exactly how I generated 57 sales in just 42 days, all while working 3-day weeks and actually enjoying my summer!Here's what we're diving into:• The practical strategies I used to exceed my sales goal (and how you can adapt them)• How I set up 11 different revenue streams to keep the income flowing consistently• The real impact of payment plans on your business (and why they're not just for your clients)• How I managed to update my course and hit targets without sacrificing my work-life balanceYou'll learn how to approach your business growth like a Lionhearted CEO, focusing on creating multiple income streams that work for you, not against you. Whether you're feeling stuck with one offer or looking to diversify your income, this episode will give you actionable ideas to create a business that feels light, fun, and sustainable.Ready to apply these strategies to your own business? Top up that cuppa, and let's dive in!P.S. I'm sharing my favourite legal template resource in this episode - it's been incredibly helpful for running ads and growing my list legally. I think you'll find it really valuable too!Links Mentioned in the Podcast:Privacy Policy - https://www.lucylegal.co.uk/a/2147516959/ZPrrYXQyGet Legit Essentials - https://www.lucylegal.co.uk/a/2147495354/ZPrrYXQyLuxe Bundle for Service Providers: https://www.lucylegal.co.uk/a/2147515030/ZPrrYXQyIf you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedInEmail me here: hello@sophiegriffiths.co

I had a moment last week where I got REALLY irritated of the cookie-cutter definitions of business success plastered all over social media - and I'm actually not even just talking about '£10k months', it's way bigger than that. So in this episode, I'm ditching the one-size-fits-all approach and diving into what success really means for me and YOU!Here's what I'm spilling the tea on:Why the cliché "10K months" might not be the holy grail of success (and what to focus on instead)How my idea of success has evolved from covering nursery fees to planning a work-free DecemberThe common thread of success for my mastermind members (hint: it's not about revenue targets)Why looking at success through a seasonal lens can be a game-changer for your business and sanityYou'll learn how to approach your business goals like a true Lionhearted CEO, focusing on what really matters in each season of your life and business. Whether you're just starting out or looking to redefine success in your established business, this episode will give you the permission and tools to craft success metrics that actually feel good to you.Ready to ditch the arbitrary goals and create a version of success that lights you up? Top up that cuppa, and let's dive in!If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedInEmail me here: hello@sophiegriffiths.co

If you've ever felt confused, or like you're playing Pin the Tail on the Donkey when it comes to choosing your Facebook ad objectives - you're not alone! In this episode, we're demystifying campaign objectives once and for all!Here's what I'm spilling the tea on:The three crucial questions you MUST ask before setting up any ad campaign (and why the first one is an absolute game-changer)Why Facebook thinks I'm obsessed with sensory earphones and skincare (and what this means for your ads)The truth about why your 'Traffic' objective might be sabotaging your masterclass sign-upsMy foolproof guide to choosing the right objective for your campaign goals (no more guesswork, promise!)You'll learn how to approach your ad objectives like a true Lionhearted CEO, focusing on what really moves the needle in your campaigns. Whether you're a total newbie to Facebook ads or looking to fine-tune your strategy, this episode will give you the confidence to choose the right objective every single time.Ready to stop throwing money down the drain and start seeing real results from your Facebook ads? Top up that cuppa, and let's dive in!If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedInEmail me here: hello@sophiegriffiths.co

If you've ever felt like you're trying to spin plates while riding a unicycle when it comes to balancing motherhood and business - I can empathise! In this episode, I'm spilling the tea on how I (attempt to) run a thriving business while raising two daughters (and dealing with the occasional broken arm!).Here's what I'm dishing up:The game-changing book that transformed how my husband and I divide household tasks (hint: it's not about 50/50, it's about ownership!)Why I've had to stop working with clients in the US (and how setting boundaries has saved my sanity)The systems and automations that keep my business running smoother than a well-oiled tea trolleyHow I've structured my work week to accommodate school runs, poorly kids, and everything in betweenI'm no expert, but I'm sharing the practical strategies that have helped me to create a business that supports my life, not the other way around. Whether you're a mum juggling toddlers and Zoom calls, have school age kids and are working with short days or older children who need endless taxiing around, this episode is packed with real-talk and actionable tips.Ready to transform your work-life juggle from a chaotic circus act to a (mostly) graceful ballet? Grab your favourite biscuits, and let's dive in!RESOURCE: Fair Play, Eve RodskyBuy the Book: Click Here (UK)Website: Click hereIf you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedInEmail me here: hello@sophiegriffiths.co

Are you pouring money into Facebook ads and wondering if they're actually doing anything for your business? In this episode, we're diving deep into the world of ad metrics and the difference between what you see on the dashboard, an the actual business impact!Here's what we're unpacking:The 5 key metrics in your Facebook ads dashboard you should be watching like a hawkWhy a low cost per lead isn't always cause for celebration (and when it might be a red flag!)How to tell if your ads are attracting your dream clients or just tyre-kickersThe often-overlooked business metrics that reveal your ads' true impactYou'll learn how to look beyond the flashy numbers in your ads dashboard and gauge whether your ads are genuinely moving the needle in your business. Whether you're a total newbie to Facebook ads or looking to fine-tune your strategy, this episode will give you the confidence to assess your ad performance like a pro.Ready to stop second-guessing your ad spend and start measuring what really matters? Grab your favourite biscuits, and let's dive in!If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedInEmail me here: hello@sophiegriffiths.co

Are you ready to sprinkle some magic on your business with a low-cost offer that your audience will gobble up faster than the last biscuit in the tin? In this episode, we're diving into the delicious world of low-cost offers that pack a serious punch!Here's what I'm sharing: What exactly is a 'low-cost' offer (and why £7, £9, and £27 are your new lucky numbers)The crucial difference between 'low-cost' and 'low-value' (and how to avoid this common pitfall)Where to find inspiration for your next irresistible offer (hint: it's not just about what you think they need!)My recipe for creating a customer journey that sells your offer on autopilotYou'll learn how to whip up a low-cost offer that's as tempting as a freshly baked scone and as valuable as your gran's secret recipe. Whether you're just starting out or looking to add some extra flavour to your existing menu of services, this episode will give you the confidence to create offers that fly off the shelves.Ready to turn your low-cost offer from bland to grand? Pop the kettle on, grab your favourite biscuits, and let's get cooking!If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedInEmail me here: hello@sophiegriffiths.co

Are you feeling the summer slump in your business? Worried about keeping those sales flowing while you're busy juggling work and family time? In this episode, I'm sharing my cheeky little challenge that's keeping me focused (and my bank account happy) during the school holidays. Here's what we're chatting about today: - The accidental holiday sales boost that sparked my 42 in 42 challenge- A sneak peek into my business model (because who doesn't love a bit of behind-the-scenes gossip?)- How to leverage what you've already got to keep those sales rolling in- My secret weapon for hitting sales goals without chaining yourself to your desk- Why I'm already plotting to take all of December off (yes, really!)You'll learn how to approach your summer strategy like a true Lionhearted CEO, mixing the right elements to create a business that works for you, not the other way around. Whether you're a seasoned pro or just dipping your toes into the world of passive income, this episode will give you the confidence to create a summer sales plan that's both delicious and profitable.Ready to turn your summer from fizzle to sizzle? Grab your sun hat, pour yourself a cool drink, and let's dive in!Keep your eyes peeled for my upcoming mastermind launch in September: To get secret bonuses, join the waitlist here: https://sophiegriffiths.co/mastermind-waitlistIf you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedInEmail me here: hello@sophiegriffiths.co

In this episode, we're diving into the three key strategies that my most successful clients share – and spoiler alert, it's not about having the biggest ad budget!Here's what we're roaring about today:

Is the mere thought of Facebook and Instagram ads making you break out in a cold sweat? You're not alone! As the number one concern I hear from brilliant business owners like you, ad anxiety is real. But guess what? We're tackling it head-on today!In this episode, we're breaking down:The 3 most common ad nightmares (and why they're more common than you think!)Why launching ads is just the beginning (think of it like having a baby – the real adventure starts after!)The power of running two ads (and the tiny tweak that makes all the difference)How to dip your toes back in without risking your biscuit budgetThe truth about ad spend controlYour 3 steps to ad confidence:

Fancy a behind-the-scenes peek at my recent birthday flash sale? Pop the kettle on and settle in, because I'm sharing all the juicy details of how I generated over £3000 in just 48 hours - without adding an additional work to my (already quite full!) plate!In this episode, we'll cover:My year-long journey to creating a truly scalable offer (spoiler: it wasn't all smooth sailing!)The intentional strategy behind my Audience Builder course structureHow I promoted the sale without relying on ads (and why my Sunday Instagram post was a bit of a flop)Four things I'd tweak for next time (because there's always room for improvement, right?)Whether you're curious about running your own flash sale or just fancy a nosy into how another business owner does things, this episode is full of practical tips and honest reflections.So, ready for a cozy catch-up and some business insights? Let's dive in!P.S. I promise not to bang on about my birthday too much... but there might be mention of cake!Interested in the Audience Builder Course? CLICK HERE If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedInEmail me here: hello@sophiegriffiths.co

Work out your ideal ad budget and maximize ROI with this strategic approach!Are you puzzling over your Facebook ad spend? You're not alone! In this episode, I'm tackling the budget question that would make me a millionaire if I had a pound for every time I heard it. Let's unravel the ad spending mystery together!Here's what you'll discover:Why there's no magic number for ad budgets (and what to focus on instead)How to tailor your ad spend to different business goals and offer typesThe truth about launch ad budgets and why they might seem eye-watering at firstMy recommended starting points for engagement, lead gen, and retargeting adsYou'll learn how to approach your ad budget like a true Lionhearted CEO, considering factors like your offer price, audience size, and conversion rates. Whether you're just starting out or ready to scale your spending, this episode will give you the confidence to make strategic budget decisions.Ready to transform your ad spend from a guessing game to a growth strategy? Tune in now!If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedInEmail me here: hello@sophiegriffiths.co

Transform your ad strategy from Pinterest fail to showstopper with this simple recipeAre you feeling like you're trying to bake a Facebook ad cake without a recipe? In this episode, I'm sharing the three key ingredients that will turn your ad strategy from a soggy bottom to a star baker worthy creation!Here's what we're whisking up:The perfect campaign objective (no more hoping it'll rise on its own!)How to choose between warm and cold audiences (get the right temperature every time)My secret recipe for scroll-stopping ad creative (the cherry on top!)Tips to avoid common Facebook ad kitchen nightmaresYou'll learn how to approach your ads like a true Lionhearted CEO, mixing the right elements to create a campaign that's both delicious and converts. Whether you're a baking novice or looking to add some extra flavour to your current strategy, this episode will give you the confidence to create ads worthy of a Hollywood handshake.AUDIENCE BUILDER COURSE: Ready to turn your Facebook ads from flat to fabulous? Pop on your apron, preheat your oven, and let's get baking!Finally stop throwing spaghetti at the wall and nail your ads with the Audience Builder Course: https://sophiegriffiths.co/abcIf you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedInEmail me here: hello@sophiegriffiths.co

Discover How to Create Powerful Custom and Interest-Based Audiences for Your Facebook and Instagram AdsStruggling to get your Meta ads in front of the right eyes? You're not alone, lovely!In this episode, we're diving deep into the nitty-gritty of creating effective ad audiences in Meta Ads Manager. Here's what you'll discover:The two-phase approach to building your perfect ad audience5 types of custom audiences you need to set up for warm audience targetingHow to create interest-based audiences that actually work (including my favourite interests to use right now)The truth about lookalike audiences (and why they might not be right for you)My golden rules for audience size and setup to maximize your ad performanceWhether you're new to Meta ads or looking to optimize your current strategy, this episode is packed with actionable tips to help you find and target your ideal clients.Ready to transform your ad targeting from guesswork to strategy?KEY LINKS: Audience Builder Course - CLICK HERE FOR ALL THE INFOIf you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedInEmail me here: hello@sophiegriffiths.co

Discover how to create a sold-out masterclass using Meta ads and the Superfan System for maximum conversionsLovely listeners, are you ready to transform your September launch into a Taylor Swift-level event? Let's dive into my proven 5-step approach to creating a masterclass that not only fills seats but also seamlessly leads to sales!Here's what you'll discover:Why starting your masterclass prep 3 months in advance is crucial for successHow to create a golden thread from lead magnet to offer using the ROAR frameworkThe secret to priming your audience with organic and paid contentMy ideal timeline for running masterclass ads (and why longer isn't always better)How to structure your masterclass to naturally lead to your paid offerYou'll learn how to turn your masterclass into a powerful client attraction tool, just like we did for a recent client who achieved a 35p cost per lead and over 2,200 attendees! Are you ready to say goodbye to launch anxiety and hello to a stress-free, high-converting event?Tune in now, and let's set you up for a September launch that feels more like a celebration than a guessing game!If you enjoyed the podcast, here are some ways you can be a part of my world:Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get ‘The Client Cure' 5 essential steps in creating ads that attract people EXCITED to buy from you!Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedIn

Discover Proven Instagram Strategies to Attract, Engage, and Convert New Followers into Loyal SuperfansIs your Instagram profile giving new followers the cold shoulder? Time to roll out the red carpet!In this quick-fire episode of Lionhearted CEO, I'm sharing a game-changing strategy to transform your Instagram grid from 'meh' to magnetic for new followers.Here's what you'll discover:The crucial mistake most businesses make with their Instagram grid (and how to fix it)Why your bio isn't enough to hook new followers (and what you need to do instead)The 9-post challenge: A simple strategy to make your profile irresistible to newcomersHow to create content that speaks directly to cold audiences (without alienating your current followers)Quick tips to make your reels and live videos more accessible to first-time viewersPlus, I'm sharing my top tips for welcoming new followers into your community and turning them into superfans.Whether you're just starting out on Instagram or looking to level up your social media game, this episode is packed with actionable strategies you can implement today.Ready to turn your Instagram profile into a superfan-generating machine? Tune in now and let's optimise your social media for explosive growth!If you enjoyed the podcast, here are some ways you can be a part of my world:Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get ‘The Client Cure' 5 essential steps in creating ads that attract people EXCITED to buy from you!Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedIn

Discover How to Break Free from Being Your Own Growth Ceiling and Scale Your Service Business with Sustainable StrategiesDo you find yourself:Constantly juggling client work, barely finding time to breathe?Saying 'yes' to projects even when you're already swamped?Struggling to hand over tasks because 'no one does it quite like you'?Dreaming of scaling but can't see how when your calendar's already full?If you're nodding along, you might be the bottleneck in your own business - and you're not alone, lovely!In this open and honest episode of Lionhearted CEO, I'm pulling back the curtain on my six-month podcast break and sharing how I transformed from being the bottleneck in my business to embodying true CEO energy.Here's what you'll discover:• Why a successful service business doesn't always equal a scalable one (and how to change that)• The real challenges of creating scalable offers when you're already at capacity• My four-step plan for breaking free from being the limit to my own business growth• How slowing down counterintuitively became the key to scaling up• The game-changing mindset shifts that helped me step into my Lionhearted CEO rolePlus, I'm sharing my biggest takeaways from this transformative period, including why it's okay (and sometimes necessary) to completely restructure your business model.Whether you're feeling trapped by your own success or ready to scale without sacrifice, this episode is your blueprint for sustainable growth.If you enjoyed the podcast, here are some ways you can be a part of my world:Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get ‘The Client Cure' 5 essential steps in creating ads that attract people EXCITED to buy from you!Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedIn

Is the idea of an automated funnel tempting but you're wondering if it's REALLY all it's cracked up to be? You're not alone!In this final episode of The Client Cure mini series, we're busting the myth of the 'set it and forget it' funnel and revealing how to create a client journey that's both scalable and deeply rooted in connection.Here's what you'll discover:• The hidden pitfalls of over-automation (and why it might be costing you clients)• My 'Connection Ecosystem' approach to balancing tech and personal touch• The three key areas to automate for maximum impact (and minimum overwhelm)• How to maintain authentic relationships while scaling your business with Meta adsPlus, I'm sharing my personal strategy for what I automate, what I plan, and what I do live - so you can create a system that feels good for both you and your clients.Ready to create a funnel that attracts clients while keeping you firmly in the driver's seat? This episode is your roadmap to scaling with soul!Don't miss this chance to transform your Meta ads strategy into a client-attracting powerhouse that feels aligned with your values. Tune in now and let's put the personal back into your marketing funnel!If you enjoyed the podcast, here are some ways you can be a part of my world:Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get ‘The Client Cure' 5 essential steps in creating ads that attract people EXCITED to buy from you!Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedIn

Are your offers more of a jumbled jigsaw than a clear path to success? Time to weave a golden thread (and I'll show you how!). In this episode of The Client Cure, we're diving into the art of creating an offer stack so irresistible, your clients can't help but take the next step. Whether you have multiple offers or just one signature service, you'll learn how to guide your ideal clients seamlessly from your lead magnet to your core offer.Here's what you'll discover:• The 3 main stumbling blocks preventing your offers from converting (and how to fix them!)• Why your lead magnet might be attracting the wrong crowd (and how to align it with your signature service)• The delicate balance of nurturing vs selling (and when to do each)• How to create a low-ticket offer that builds trust and primes clients for bigger investmentsPlus, I'm sharing two simple changes you can implement right now to start seeing results in your funnel.Ready to turn your offer stack into a client-attracting powerhouse? This episode is your blueprint for success!Don't miss this chance to transform your Meta ads strategy and create a clear, logical progression that feels irresistible to your dream clients. Tune in now and let's weave that golden thread together!If you enjoyed the podcast, here are some ways you can be a part of my world:Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get ‘The Client Cure' 5 essential steps in creating ads that attract people EXCITED to buy from you!Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedIn

Are you stuck in a content creation loop, speaking only to those who already know and love you? This "warm audience trap" could be sabotaging your Meta ads and stunting your business growth. In the 3rd episode of The Client Cure mini series, we're tackling the content strategy mistakes that keep you invisible to potential dream clients and showing you how to break free.In this episode, you'll discover:• How to create content that turns scrollers into superfans

Ever created a lead magnet you thought was pure gold, only for totally random people to sign up? Don't worry, lovely - you're about to discover the Goldilocks secret to lead magnets that are juuust right!In this episode of The Client Cure, we're diving into the art of creating lead magnets that make your Meta ads irresistible. You'll learn:Why your Instagram-approved freebie might be falling flat with cold audiences (and how to fix it!)The 3 golden questions to ask before creating any lead magnetHow to position yourself as the go-to expert from the very first interactionThe secret sauce to crafting lead magnets that convert strangers into superfansPlus, I'm sharing my tried-and-tested strategies for creating freebies that'll have your ideal clients clicking 'subscribe' faster than you can say 'email list'!Ready to turn your lead magnet from 'meh' to magnetic? Let's make some lead generation magic!If you enjoyed the podcast, here are some ways you can be a part of my world:Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn't be! Click here to get ‘The Client Cure' 5 essential steps in creating ads that attract people EXCITED to buy from you!Work together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedInEmail me here: hello@sophiegriffiths.co

Are you ready to supercharge your business with ads that actually get you clients? Whether you're an ads newbie, you've had a go before with mixed results or you're running ads but are ready for even better results, I'm here to tell you that outrageously good results are within your reach. To celebrate the new series of Lionhearted CEO, this is the first of a 5 part mini series called The Client Cure. In this episode, I'm spilling the tea on how to create an ad strategy that's rooted in connection and guaranteed to attract your dream clients.Discover why overcomplicating your ads is costing you clients (and cash!)Learn the Superfan System that'll turn scrollers into loyal customersMaster the art of creating ads that connect, not just sellFind out how to build a scalable ad strategy, even with a small budgetReady to transform your business with ads that actually connect? Hit play now and let's get started on your journey to effective ads! If you enjoyed the podcast, here are some ways you can be a part of my world:Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsWork together:Ready to build an audience of superfans who are excited and ready to buy from you?Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for youGot questions?DM me on Insta or LinkedInEmail me here: hello@sophiegriffiths.co

As the holiday season approaches, so many of my clients are starting to ask the same question: Should I be running ads over Christmas? And even more than that - what's my marketing/sales strategy in December to balance the desire the hibernate and slow down vs keep sales coming in and start January without a big dip in income. So in today's episode, we're diving into this seasonal dilemma and breaking it down into actionable strategies.In this episode we cover:Why you need to break it down in to 3 distinct time periods. Optimizing Your Ads: Discover strategies to tweak your existing ads, lead magnets, or messaging to align with the holiday spirit.Tracking Performance: Keep an eye on key metrics like the cost per lead and the cost to reach 1,000 people (CPM). Learn when it's smart to pause ads and reallocate your budget for January.Surviving the Social Slowdown: Find out how to maintain a strong online presence when you'd rather be spending time with loved ones.During Christmas:Ads on Christmas Day: Should you be running ads on the big day itself? We share insights on this decision, emphasizing the potential benefits of staying active during this time when many people are glued to their phones.Golden Opportunities: Discover why the period between Christmas and New Year can offer some of the best lead costs and opportunities for audience growth and engagement.After Christmas:Navigating January: January can be a mixed bag. Understand why costs may remain high in the early New Year, especially for e-commerce businesses with January sales. Learn why this time can also be your best month for lead generation.Staying Relevant: Just like September, when everyone is launching, the key to success is keeping your message on point, being specific, and staying relevant to the time of year.So, if you've been pondering whether to deck the halls with ads this holiday season, this episode is your ultimate guide to making informed decisions and leveraging effective advertising strategies during this festive period. Tune in now!Links & resources mentioned in the episode Black Friday Offer: The Audience Builder Course LIVE: Get all the info and sign up! If you enjoyed the podcast, here are some ways you can be a part of my world:Social: Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithscoMore of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree ResourceGrab the (highly recommended!) Customer Journey Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.Work together: Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how hereGot...

Love it or hate it, Black Friday is here to stay. As small businesses we have to decide if creating a Black Friday offer aligns with our services, values and marketing strategy. In this episode I walk you through I help clients make the decision to do an offer and the strategy I use to create Facebook Ads that generate BIG sales. In this episode we cover:The 3 questions I ask when I kick off conversations about Black Friday with my clients What to do if you're NOT doing a Black Friday offerShould you run Facebook ads for a Black Friday offer if you've never run them before?Steal my Facebook Ads strategy for Black Friday including the type of campaigns to run, audiences to target, images to use and numbers you need to be trackingThe key to prepping my client Facebook ad accounts, including a behind the scenes look at one of my clients results My own Black Fri offer and an one-off way to work with me in 2024! Links & resources mentioned in the episode Black Friday Offer: The Audience Builder Course LIVE: Get all the info and sign up! If you enjoyed the podcast, here are some ways you can be a part of my world:Social: Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithscoMore of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree ResourceGrab the (highly recommended!) Customer Journey Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.Work together: Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how hereGot questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co

If you currently rely on organic social media to grow your business, and you feel like you are struggling to reach new people or it takes people a long time from when they find you to becoming a client, you might have fallen in to the 'warm audience trap'. It's an easy trap to slip in to (I've definitely been there!) but it can be easily fixed with some intentional action! In this episode I share the 3 strategies I use to help clients move out of the warm audience trap (and prevent them from slipping back in!).In this episode we cover:What is the warm audience trap and how do you know if you've fallen in to it?Why most people fall in to it without realising until it's starting to impact their business. 3 strategies to use to move out of the the warm audience trap (for good!)Links & resources mentioned in the episodeBlack Friday Offer: The Audience Builder Course - Join the Priority ListIf you enjoyed the podcast, here are some ways you can be a part of my world:Social: Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithscoMore of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree ResourceGrab the (highly recommended!) Customer Journey Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.Work together: Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how hereGot questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co

Your messaging is about so much more than what you post on Instagram. Creating content that attracts clients, builds trust and feels uniquely you is becoming more and more important to stand out and build a sustainable business - especially is you have an evergreen course that relies on your messaging rather than launch tactics. This week I'm speaking to Rachel Pearson about attraction marketing and how to make your content stand out in a sea of generic messaging. I worked with Rachel over the summer and her approach totally blew my mind so I am thrilled to have her on the podcast to share her expertise and insight. In this episode we cover:The shift in buyers expectations since the pandemic and why this has shiftedYour personality and values are key to building trust but how do you communicate that in your messaging? Why your messaging is so much more than your Instagram posts and how you can bring that to lifeOne key action you can do today that will make your content more effective.Why your Q4 messaging is going to impact getting clients in Q1 and what you need to be doing right now. Rachel is a Business & Marketing coach who's on a mission to help impact-driven women to create success on your terms. She helps her clients with authority positioning, messaging and aligned strategies so that they attract high-calibre clients on repeat, grow to those consistent high income months and create a business they're excited to wake up to! Rachel has 10+ years of experience in luxury marketing, including launching a airline (during the pandemic!). She's also the Brand columnist for ‘Expert Profiles' Business magazine. Guest Key Links: Email: rachel@iamrachelpearson.comWebsite: www.iamrachelpearson.comInsta link: @rachelpearson.coLinkedIn: iamrachelpearsonLinks & resources mentioned in the episode: High ticket offer checklist - This in-depth guide gives you the steps to elevate your offer today. Plus, Rachel spills the insider knowledge and sharing the strategic pillars that enable her clients (and her) to sustainably attract high-level clients time after time. Dive in here: highticketoffer.iamrachelpearson.comIf you enjoyed the podcast, here are some ways you can be a part of my world:Social: Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithscoMore of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree ResourceGrab the (highly recommended!) Customer Journey Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.Work together: Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey...

The online world is changing, and the way we operate and market our businesses is changing too! If you feel like you're caught up in the launch cycle, and rely heavily on methods that worked wonders a few years ago, but result in crickets now...listen up!I'm going to be sharing insider info on how your marketing, both organic and paid, needs to change to respond to this shift. And how to make sure Evergreen actually works for you and your business. (And isn't just an automated version of your live launch method!) Join me to find out how can we make sure you have genuinely engaged leads, discovering you AND buying, on repeat, reliably. Why it's so important to adapt to the changes in buyer behaviour we've seen over the past few years, without panicking and feeling like you're just throwing spaghetti at the wall!The inside scoop on Evergreen marketing that works, and Evergreen marketing that DOESN'T!How to escape exhaustion in your business and build a system that works for you, even when you're not there to turn the cogsHow to design customer journeys that actually convert and allow your audience to build a relationship with you, not just feel bombarded by emails!Get the low-down on the model that I use with my clients to drive leads while building genuine connection and trustJoin the waitlist for leap! https://www.sophiegriffiths.co/leap-waitlist-podcastJoin the Ignite Incubator! *Limited spaces remaining https://colette-sophie.mykajabi.com/igniteIf you enjoyed the podcast, here are some ways you can be a part of my world:Social: Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithscoMore of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Grab the (highly recommended!) Customer Journey Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.Work together: Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how hereGot questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co

Ever felt embarrassed to share your website link? Or noticed a disconnect between your social media presence and your website? Tune into this week's episode, as Website Designer Hannah joins me to discuss the power of creating unique and playful websites! Whether you have a product or service-based business, having a future-focused design that shows personality and connects with your customers, is key. So, is now the right time for you to be revamping or relaunching your site!? Join me as I unlock the secrets to creating a space that compliments your social media efforts and successfully captures and converts paying customers.In this episode we cover:The importance of customer conversion and how to create joyful journeys that lead to seamless sales. The essential role copywriting and cohesive branding plays in your web design project.The key questions to answer on your website so your ideal clients feel confident you're the one for them. To price or not to price? Hannah answers the most common questions business owners struggle with when trying to DIY a web upgrade!Plus, Hannah's top tips for making sure your website reflects the ever-evolving nature of your business, so you're set up to scale. Hannah is a web designer who helps creative entrepreneurs with warm hearts and contagious laughs, extend their larger-than-life personalities onto websites that are as unique as they are. Based in sunny Brighton, she specialises in Squarespace and Shopify and is known for her playful, and colourful designs that excite and engage their audiences.Download her free checklist and fillable worksheet! Plus get a free example homepage wireframe - showing you exactly how to make your site pop! https://www.shinyhappy.digital/lionheartedTo find out how Hannah can help you improve your existing website, you can find out about her Happify Your Website package here: https://shinyhappy.digital/happifyhannah@shinyhappy.digitalhttps://shinyhappy.digitalhttps://www.instagram.com/shinyhappy.digital/If you enjoyed the podcast, here are some ways you can be a part of my world:Social: Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithscoMore of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree ResourceGrab the (highly recommended!) Customer Journey Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.Work together: Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find...

If you follow me on Instagram, you might have seen that a couple of weeks ago I went on a business retreat. I've had so many questions from people wanting to know what it was really like, I thought I'd do a podcast episode to spill the beans and give you a behind the scenes insight in to what it was really like. Whether you want to go on a retreat, or if you are going to run one (or you're just interested!), this episode covers: Why I chose this Retreat (and how much it cost

Creating a brand is about so much more than colours and logos. It's about creating something that feels authentic and true to who you are. It's about making your brand an extension of your personality, your core values, and deeply connects with your audience. In this episode we cover:Sophie's experience of working with Kayleigh including the process they followed and the impact it had on her businessThe importance of creating a personality-led brand that aligns with you and your valuesHow important it is to develop a confident brand when transitioning from freelancer or side hustler to a CEO, and the critical role it can play in your mindset and business growthThe unconventional questions Kayleigh uses to dig to the root of your personality, story and brand missionWhy bringing your brand to life, and using it consistently, can release time and headspace every single dayKayleigh is an independent brand specialist and design guru, on a mission to help go-getting female founders create personality filled brands and thriving businessesFrom game-changing workshops to bespoke design packages and VIP days, Kayleigh works her magic to help her clients level up their branding game with confidence. She's all about creating powerful, personality-led brands that are aligned with her clients' core values and vision in mind.Guest Key Links: Email: kayleigh@lloyd-creative.co.ukWebsite: kayleigh@lloyd-creative.co.ukInsta link: https://www.instagram.com/klloydcreative/Links & resources mentioned in the episode: Download Kayleigh's brand guide or book a discovery call here: https://lloyd-creative.co.uk/quick-linksIf you enjoyed the podcast, here are some ways you can be a part of my world:Social: Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithscoMore of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree ResourceGrab the (highly recommended!) Customer Journey Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.Work together: Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how hereGot questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co

For me, growing a team (or 'outsourcing') has been one of the trickiest parts of growing my business. I've struggled to find guidance or insight in to how other people have done it and so have done a lot of trial and error to understand the type of support that I, and my business, need. With the aim of having more open conversations about growing a team and sharing what I've learnt so far, in this episode I share the mistakes I've made and the light bulb moments that have helped me start to get it right! In this episode I talk through: You know you need help in your business - is the first person you need a VA? Working out what to do if the support you're getting doesn't make your life easier How to know when you need specialist help vs generalist help Stop trying to be 'well rounded' and lean in to the things you love - the 'star' analogy that changed my entire approach. Finding the right people to work with and the questions you need to ask. The one piece of advice I'd give everyone growing a team (or wanting to!). If you enjoyed the podcast, here are some ways you can be a part of my world:Social: Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithscoMore of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree ResourceGrab the (highly recommended!) Customer Journey Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.Work together: Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how hereGot questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co

As a 'CEO with a cycle' I definitely notice that my hormones impact how I work, what I want to work on and the mindset I show up for myself and my business. Ever since 2017 when I started tracking my cycle in a bid to get pregnant, I've been interested and aware of my cycle, but honestly, I've never quite worked out how to create a business or life that changes in relation to which phase I'm in. But in an effort to avoid the burnout cycle and to feel like I have the time and energy freedom to rest when my body is telling me to (rather than just pushing through!) it's something I've been interested in taking more seriously. In this episode with Jacqueline Renee - a 'cycle sync coach' and founder of Menstrual Mogul, joins me to talk through the basics of the menstrual cycle and discuss all my questions about how it works in reality and how to integrate it in your life, without it becoming another thing on your to-do list! In this episode we cover:Back to basics - the 4 phases of your cycle & your business superpowers in each one - and what to avoid! How do you juggle the needs or demands of your clients/business/life/kids etc with honouring the phase of your cycle you're in? Why do I feel more imposter syndrome & doubts with PMT? How your mindset can be influenced by your cycle phase.What if you don't have a predictable cycle or are on birth control? What is a first step to take if you want to start using your cycle to influence how your run your business or life? Jacqueline is a Cycle Sync coach for female entrepreneurs and not your average women. As a 10 year vet in the online space she realized the secret to building a sustainable business and avoiding burn out is by prioritizing our hormones and making our cycle the main character. Jacqueline prides herself on educating women in a way that never makes them feel like they are in a classroom or doctors office so that the information can trickle down to all generations of females!Guest Key Links: Email: Menstrualmogul@gmail.comWebsite; www.menstrualmogul.comInsta link: https://www.instagram.com/menstrualmogul/Tiktok @menstrualmogulLinks & resources mentioned in the episode Podcast: https://www.menstrualmogul.com/podcastFix your period - https://www.amazon.co.uk/Fix-Your-Period-Bloating-Moodiness/dp/0062937324Stardust app - https://stardust.app/Nuna app - https://www.nuna.ai/28 app - https://28.co/If you enjoyed the podcast, here are some ways you can be a part of my world:Social: Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithscoMore of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree ResourceGrab the (highly recommended!)

Ever pondered whether you should add a low-ticket offer to your customer journey but not quite sure if it's more effort than it's worth, if it will attract the right people, or even just how to get it running so it sells without much input from you? This week, we're diving straight into that very topic— low ticket offers, using ads to sell them and whether it's a brilliant idea or best avoided for your business. In this episode we cover:Understanding Low-Ticket Offers: What exactly is a low-ticket offer, how it fits into your sales strategy, and why it could be a profitable addition to your business model.Strategies to Sell Low-Ticket Offers: 3 methods to sell low-ticket offers, including organically, using a Self Liquidating Ads Funnel (or SLO) and using the offer as part of a Lead Gen ad funnel - and the pro's & cons of each. What Influences the Success of a Low-Ticket offer Funnel: The key factors that can make or break the success of your low-ticket offer funnel, such as pricing strategies, offer & sales page testing as well as messaging, especially if you have fallen in to the 'warm audience trap'.Common Mistakes to Avoid: The common pitfalls and errors clients often encounter when trying to sell low-ticket offers, and how to avoid them.So, if you've been mulling over the idea of low-ticket offers, consider this your friendly nudge to give this episode a listen. And for those interested in our beta group, just pop me a DM on Instagram with the word GROUP for all the details & you'll get all the info as soon as we release it.

It's time for a behind the scenes episode! Since I re-branded & relaunched my business back in June, there have been a lot of changes behind the scenes and I know that sometimes, hearing what other people are testing, experiencing and struggling with is just as useful as a new 'strategy' - so I wanted to share it with you! In this episode we cover:The 'post-launch' burnout which was a big lightbulb moment (or painful learning curve depending on your viewpoint!)What stripping back to the bare minimum taught me and how I'm making changes to stop doing the things I was able to dropThe 5 things I've changed in the last 3 months including:outsourcing Instagram & working on my messaging with Rachel Pearsontesting new lead magnets using Ads & using my £15/day Facebook Ad funnel looking at my boundaries with clients evolving my email sequences to stop the reliance on Instagram batching the podcast to stop my resenting the time it takes2 things I'm focusing on having in place before Xmas to truly move towards more time & energy freedomLinks & resources mentioned in the episode: New resource - Click here to download Automate & Elevate: the proven 3 step strategy to automate your marketing ‘back end' to create more impact & income in your business, without needing more time.If you enjoyed the podcast, here are some ways you can be a part of my world:Social: Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithscoMore of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree ResourceGrab the (highly recommended!) Customer Journey Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.Work together: Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how hereGot questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co

My own personal experience, and that of so many of my clients, is that starting, building and running a business and navigating motherhood are so intertwined. It's both the reason we want the flexibility and also the biggest challenge to achieving a version of success that makes it all worthwhile. Suzy Olivier is committed to rewriting the narrative around what it takes to achieve success as a mother, so you can design your life and business to experience genuine success on every level - which meant she was the perfect person to have on the podcast to discuss this topic. In this episode we cover:Breaking the 'I'll take any money' mindset that often comes with starting a business when there's a baby in the house.The emotional weight of treating your business like it's another child—and how to mentally separate the two.How to roll with life's curveballs—like another little one on the way or a big move—while still keeping your business afloat.The non-negotiable role of boundaries and why we both admit to skirting them occasionally.

In today's episode, we're diving deep into the common misconceptions about email lists and the reality of how to truly convert subscribers into clients. If you've ever felt that despite growing your email list, you're not seeing a steady stream of clients, this episode is for you.In this episode we cover:1. The Myth of the 'Steady Stream' The misconception about committing to email list growth equating to a consistent client influx.The pitfalls of solely relying on ad campaigns and regular emails.2. Three Pillars of Email Conversion Success: Maximising the Impact: Learn how to get the most out of every resource and piece of content you produce. Remember Episode 5? We're building on that!The importance of downloading rates and creating engagement from the start.Curating a Personal Journey: Discover how to make your subscribers feel connected, known, and valued.The overlooked treasure of welcome sequences and their potential impact.Decreasing the Conversion Time: Accelerate the journey from subscriber to client. Are you utilizing segmentation?The transformative power of segmenting and focusing on active subscribers.3. Real-life Case Studies: How tweaking email sequences can drastically improve engagement rates.Harnessing the power of podcasts and integrating them into the subscriber's journey.4. Practical Action Steps: How to keep your email content fresh, relevant, and targeted.Strategies for segmenting your audience and providing exclusive opportunities.Links & resources mentioned in the episode:Episode 5: Creating a Lead Magnet that Attracts Ideal ClientsWaitlist Link for the Beta Course on Ads & Email: Join the Waitlist1:1 Client Application: Apply for a CallIf you enjoyed the podcast, here are some ways you can be a part of my world:Social: Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithscoMore of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree Resource:Grab the (highly recommended!) Automation Opportunity Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.Work together: If you are ready to evolve your business to give you the time and energy freedom to focus on the things you love to do or have been on your 'must do' list for far too long (write a book, do more speaking, spontaneous trips abroad) without impacting the growth of your business and actually getting MORE clients - I can help!

I asked Hannah to be on the podcast because I spent a day with her back in April and the work we did on my strengths and how they influence the way I run my business has had a big impact on decisions I've made since, including stopping my successful group programme. Hannah is a 'Strengths based coach' and uses the Clifton Strengths test to inform the way she works with clients. You don't need to have done (or even heard of!) the test to get a lot from the episode. In the episode we chat about: What is the Clifton Strengths test and why is it different to other tests? How your strengths can have a 'shadow side' and the impact this can have Examples from our own profiles, including the reasons I restarted the podcast, why I 'failed' at having a VA for so long and how Hannah's people pleasing was the key to consistency. How understanding my strengths has shaped recent decisions I've made to grow my businessThe impact of not using your strengths on your business and your health. Hannah Miller is a proud teacher by trade and she's been involved in leading three start-ups, including her current business. She is what you call a “Strengths-Based Coach” which is NOTHING to do with weightlifting and everything to do with personality and preferences. She has been trained to give her clients the tools to really get to know themselves, what they do best, what their contribution is, essentially, what their STRENGTHS are so that they are armed to make the right decisions and build a life that works for them. Guest Key Links:Website: hellosidekick.coInsta: @hellohannahmillerLinks & resources mentioned in the episode:'Introduction to strengths' course: https://courses.hellosidekick.co/strengths-intro & use the code: SOPHIE10 for 10% off until the end of 2023. If you enjoyed the podcast, here are some ways you can be a part of my world:Social: Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithscoMore of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree ResourceGrab the (highly recommended!) Customer Journey Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.Work together: Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how hereGot questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co

The summer holidays and how to navigate the change in routine, kids at home, more people away and the inevitable (or perhaps not!) dip in income has been a hot topic of conversation for Sophie with her friends, in her mastermind, with her coach and for clients for the past few months. In this episode, she opens up those important conversations and how they have shaped the way she looks at the summer and the impact on her business, and life. In this episode we cover:Current situ - where Sophie is at with the summer holidays at the moment How seasons of life and business impact summer holiday decisionsTriggering conversations and judgement Ideas on structuring your business around the summer holidays 'Will I regret working?' vs 'I don't want to spend 7 days a week with my kids'Reviewing & planning for next year (already!)If you enjoyed the podcast, here are some ways you can be a part of my world:Social: Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithscoMore of a LinkedIn fan? I'm there too! Come and follow me here: Sophie GriffithsFree ResourceGrab the (highly recommended!) Customer Journey Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.Work together: Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how hereGot questions? DM me on Insta or LinkedIn Email me here: hello@sophiegriffiths.co