ReddyYeti | Built on Passion

Problems are opportunities in disguise if you know how to solve them. Take Mark Koep as an example. He sold all his belongings and embarked on a year-long adventure, during which he discovered the challenges of locating campgrounds easily. Being an ambitious entrepreneur, he decided to solve this problem, giving birth to Campground Views — ultimate campground and RV park directory, trusted by tens of thousands of campers as their primary source for finding their next camping spot. How did Mark achieve such a remarkable feat, and what was the process like? In this episode, Mark Koep reveals the evolution of his brand over the past decade, transforming it into a multimillion-dollar enterprise.  You'll gain valuable insights and learn important lessons about the camping and RV industry, whether you're interested in starting your own venture or simply enjoy outdoor adventures. Listen now! Show highlights include: How being a dummy entrepreneur can turn your wildest dreams into realities. (2:06)  The sneaky professional way to have a product market fit for your brand/startup in order to avoid generational loss.  (4:56)  How to leapfrog your competitors using a consumer first approach. (7:08)  The wrong way to market RV parks, bad enough to get you unlimited nasty reviews that could hurt your business forever. (12:48) How campground views technology can increase your online booking by 244%. (14:43) A simple yet powerful advice for newbies wanting to make a fortune out of the Camping and RV industry. (17:40)

Rome, like your favorite brands, was not built in a day — it takes years of humble beginnings.  And while it is easier to dismiss these humble beginnings, they can serve as learning opportunities for many people. That's why we invited Tayson Whittaker, founder of outdoors vitals, to this episode.  From selling sleeping bags to a full range of ultralight products, raking in 6-7 figures. — Tayson has got the sauce.  And in this episode, he uncovers what it takes to go from $0 to millions in your business. Plus, he reveals how to build a long-term profitable consumer-focused brand. Listen now! Show highlights include: The "fail & learn" approach to unlock more business growth than you've ever imagined.. (5:53) How to use your brand's remarkable results to secure A-level partnerships that will quickly put your brand on the map (8:09) How to use third parties to target and run ads for 2x better your normal ROAS. (11:52)  A "dignified" way to build highly loyal followers for your brand without incentivizing them 24/7.  (16:17)  Why outdoor space is the wrong place to make your first/next million bucks. (21:31) 

Trends can turn into huge opportunities when properly capitalized on.  Like in 2020, during the big bike boom. Since there was a smaller supply of bikes and surging demand, the founders of Ride1Up capitalized on this to build a budding brand.  How were they able to do this?  In this episode, Daniel Urbino, a certified public accountant turned CEO of Ride1up, reveals how to identify an urgent market need to build a high-ticket direct-to-customer brand.  Whether you're an aspiring entrepreneur or simply interested in the business side of biking, this episode is for you.  Listen now! Show highlights include: How to build a mutually beneficial relationship with your customers while making your competitors irrelevant. (1:17) 2 no-brainer ways to stand out among hundreds of competitors in whatever niche you're building your brand in.  (4:54) How to make customers buy your products “blindly” by leveraging “UGC”  (8:47) The sneaky way to get your product on major media sites for free. (9:16)  3 top tier ways to use e-bikes for maximum utility satisfaction.  (17:48)

Do you ever wonder what motivates entrepreneurs to start their own businesses? For John Crissy, Founder of Gut Armor and a champion of gut health, his passion for creating top-notch gut health products that help people heal, and his desire to break free from the 9-5 grind, inspired him to start his own brand. But what can John's experience teach you? In this episode, he shares his insights on how you can build a successful brand from scratch to acquisition.  Whether you're interested in improving your own gut health or dreaming of launching your own brand, John's expertise can help guide you on your journey. Listen now! Show highlights include: The "now or never" mindset to break free from 9 to 5 and start your dream business. (3:57)  How to use "WH" to get the most bioavailable prebiotics and probiotics. (6:26) How to prevent a lot of gut issues before they happen using the “F” approach. (8:28)  The top two things that butyrate helps heal, so you can say goodbye to nagging health concerns. (9:00)  The top 3 challenges of running Gut Armour for supplement industry newcomers. (13:04) How to use Amazon and Shopify to efficiently build an acquirable brand. (16:00)

As we evolve, so do our needs, resulting in a scarcity of products to meet them. So what can we do? Well, by innovating and creating more products based on your needs   so that you can meet your needs and the needs of thousands of others in the same shoes. How? In this episode, Arjan Chima, Co-Founder and CEO of Centr, shares his inspiring journey of turning a lack of products that fit his needs into a thriving brand. You'll discover how to build a brand in a highly regulated but not widely known industry like CBD. Listen now! Show highlights include: How to approach naming ideation to have the perfect consumer-focused brand name that people want to support before they even know you. (5:20) The C-factor to that can help you scale exponentially without stress. (6:19) The "exit" mindset that could cost you your brand (and the mindset you should have instead if you want to build a reputable brand.) (8:15) How to build a better brand than your competitors using "consumer scenarios" (8:49) How to overcome obstacles with advertising regulated products like CBD (16:38) The "Centr" method of regaining what life's demands have taken away from you. (22:36)  

Businesses that aren't considered “sexy” (like odor removal brands, for example) have an unfair competitive edge against “sexier” businesses: They're more likely to be recession-proof! But how can you launch and scale one? In today's episode, Fresh Wave's Heidi Brown, Thought Leader, Innovator, and Catalyst, discusses how you can use her combined private and public sector experience to drive growth for similar companies. You'll discover how to innovate, develop, and launch new products that can keep your business growing (even as recessions loom). Listen now! Show highlights include: How to use the DII approach to become more relevant in your industry and keep customers for a long time.(6:40) How to gain an unfair competitive advantage and increase customer trust by leveraging third-party testing (8:17) The "Customer Surge" delivery system you can use to attract customers at scale. (9:53) The "small and portable" approach for creating a product that can be used anywhere. (12:32) How to determine the effectiveness of your marketing so that you don't blow your entire marketing budget on a flawed ad. (19:42)

How badly do you want to live the American dream? Waking up in your own home, being your own boss, having a sustainable family, and so on. Well, Boris Chung, founder of A Better Treat, did just that. He transitioned from being a full-time employee at a well-established company to running his own brand from scratch. What drives him? What is he doing differently that could help you in your own business? In this episode, you'll discover how Boris started his pet food company out of a love for his pet and a desire to live the American dream. And he reveals his most impactful scaling secrets, so you can scale your business too. This episode is for all aspiring founders and those interested in exploring the pet niche as a business. Listen now! Show highlights include: The first thing to do before starting any passion-built business to prevent bankrupting yourself (3:20) How to use the "subscribe and save" method to keep your dog from starving. (11:36) How to deal with loneliness as a solo founder using the "MG" approach. (14:00) The 'TPT' verification to look out for when buying pet foods & treats to avoid losing your pets to bad feeding. (16:16)

Every industry has problems that must be solved, and innovation transforms these problems into new opportunities. A good example is MADE's founders, who saw a need for fitting outdoor apparel and launched what is now an award-winning brand with tens of satisfied customers. What did they do and how? In this episode, you'll discover how the founding team from MADE transformed from an idea to a well-known brand (and how you can do the same). Listen now! Show highlights include: How you can leverage the limiting size problem in the outdoor industry to build a booming brand using a custom-made method. (8:48) How to avoid running a net loss apparel brand using the “custom made” approach. (so that you don't go bankrupt) (10:46) The "many options" system for satisfying your customers and keeping them coming back for more. (11:50) How to keep your refund rate low to zero by double-checking these 2 things before shipping. (15:46) The uncommon mindset of CEOs that gives you consistent customers that throw their wallets at you every time. (18:11)

Skin care businesses release additional products, convincing customers that they need each one to achieve the glowing skin they dream about. But what if you could have better skin with fewer products? In this episode, you'll discover how Murphy Bishop II & his partner are using a home-made approach to create multipurpose skincare products. This episode also shows you how to create and market a "not so common" product, so your brand dominates (even in a broad industry like cosmetics). Listen now! Show highlights include: How skincare sets squander your money while producing no real results. (7:11) Big cosmetic brands are opposed to this "unusual" marketing approach that saves customers' money (and how to duplicate this approach in your business) (7:46) How to use this common, but overlooked type of messaging to generate massive product sales. (11:04) Why partnering with large retailers doesn't favor budding brands. (16:51)

Many times we believe chasing our passion means giving up our dreams of growing wealthy because passion isn't monetizable.  But little did we know that the more you chase your passion, the more you see problems around it you can solve and, well, profit from.  That's what Joe Maio of NOM Nutrition did after giving up his dentist career to chase his passion: outdoor sports. After identifying a problem in the outdoor sports industry, he transformed it into a money-making business.  In this episode, you'll discover how Joe founded NOM nutrition - an endurance focused nutrition. And how you can mimic Joe's success to transform your passion into a six -figure business & beyond.   Listen now! Show highlights include: How to create an error-free product by leveraging target audience beta testing. (2:11) How you can uncover passion-related problems (that you can turn into a business) by asking enough “WH” questions. (4:51) The 2 core use cases of NOM Nutrition that can help you with your workouts and outdoor activities.  (11:14) A common, yet magical approach to build trust with customers who are unfamiliar with your product's ingredients. (11:46)

What could be more lovely than embracing your community's culture? Of course nothing, which is why we invited Meli & Rensso Hinostroza from Arms of Andes to talk on how they make 100% Alpaca wool outdoor apparel from Peru to embrace their culture. In this episode, you'll learn the fundamentals of sustainable packaging as well as the differences between various types of wool. If you enjoy outdoor adventures and want to know what it's like to build something from a place of passion, this episode is for you. Listen now! Show highlights include: Why Alpaca wool is superior to Merino for all of your outdoor adventures due to its "all climate resistant" quality. (3:55) How Alpaca keeps you from getting sick (even in tough climates) (7:40) The most important thing to note when looking at a wool item of Yak, Merino or Alpaca (even if it says 100% wool) (12:52) 2 reasons why paper packaging is a no-go area. (17:00

Bootstrapping can be great: you get to control every part of your business and choose your lifestyle.  But if you waste precious time on mundane tasks because you don't have the funding, then bootstrapping becomes a cage.  Today's guest is Hailey Swartz, co-CEO of Actual Veggies. They started out washing and reusing their competitor's packaging because they couldn't afford their own.  But in this episode, you'll hear how she took on VC funding, and how you can use it to achieve greatness: like filling the shelves of grocery stores nationwide.  In this wide-ranging discussion, you'll discover how to combine bootstrap philosophy with venture capital - so you can live that free lifestyle you've been dreaming of.  Listen now!  Show highlights include: Why 10k from Sequoia Capital is better for your business than $1M from some no-name investor (5:07)   Why raising capital from dozens of VCs gives you a competitive advantage (even if it takes more time to raise the money) (6:07) The multi-channel outreach method that almost guarantees your product lands on retail shelves (8:02) Why going D2C spells disaster for your profit margins (even though you're cutting out the middleman) (9:39) The “in store activation” method that lets you run profitable advertising campaigns without spending thousands on data analytics (10:28) How to turn your next idea into a hit product without insider knowledge or a product development team (13:00)

Sure, making money is great. But what if you could use your business to change the world?  I'm not talking about cheap tricks like “we donate 1% of profits to charity”.  I'm talking about real changes you can see, like saving the rainforests, sheltering the homeless, and feeding the hungry… all while maintaining a healthy profit.  It's possible. And today's guest Philip Freeman is here to show you how. He's the founder of Murphy's Naturals, an outdoor lifestyle brand and certified B Corp.  In this episode, you'll discover how to put more money in your pocket, while making a lasting positive impact on the world.  Listen now! Show highlights include: How generating terrible business ideas  sets you up for success (even if you abandon them) (3:09)  Why walking down the drinks aisle at the supermarket lets you launch your business without fear of competition (4:21)  Why caring husbands create more successful businesses (and how you can get an edge, even if you're a bachelor) (6:20)  How a clear mission statement lets you attract better employees, do more good, and enjoy more time outdoors (14:53)  The 3 P's that let you save the planet while still making a profit (19:19)  A little-known way to attract superstar employees (without ever advertising) (27:30)

You've probably taken vitamin, protein or magnesium supplements before. Those are great for your health, but there's an invisible aspect of our health most people ignore: Our gut biome.  The trillions of bacteria in your body control more of how we feel, think and perform than most of us know.  When your gut biome is unhealthy, you might gain weight, feel stressed or get sugar cravings. When you fix your gut biome, you'll have more energy, feel healthier and watch health issues disappear.  In this episode, you'll hear from Jonathan Scheiman and Carolina Barsa, two of the founders of FitBiomics. They developed Nella, a game-changing probiotic designed to improve your gut health and help you perform your best.  They'll share why probiotics are so important—and how you can improve your gut health to unleash your full potential.  Want to improve your performance every day? Listen now! Show highlights include: Why the gut biome was a “hidden” part of our health for decades (and how that's changing) (7:37) The two principles of gut health that help everyone from elite athletes to everyday people be their best selves every day. (22:24) The Tom Hanks movie that shows you exactly how to overcome your biggest challenges. (27:05) Why probiotics aren't a magic pill that solves all your problems (and how to create a holistic healthy lifestyle) (29:43)

Technology, while replacing hundreds of thousands of jobs, is also providing many with new career opportunities. And technology is just getting started. As it grows more powerful, making pivots will be necessary for your business's success.  A good example is Corinna Bellizzi, Head of Sales and Marketing of Orlo Nutrition.  Stories like hers are what we mean when we say "opportunity meets readiness," as she was a long-time environmental advocate before joining Orlo Nutrition to produce enough omega-3s for humans using technology & world's first life, ultimately, micro-algae. But where did all of this start from, and where is it going from here?  In this episode, you'll discover how Corinna and her team use technology to create products of endless abundance, such as Omega-3s, and what importance these products have in your nutrition. Listen now! Show highlights include: The negative effect of taking more Omega-6 than omega-3. (2:43) How to reduce overconsumption of Omega-6 using the “label” approach. (6:23) How to get more EPA and DHA from algae (killing no fish) (8:31) The vital steps to take when trying to launch a business similar to Orlo nutrition (so you don't fall short). (9:51) How to turn algae into a finished consumable product. (15:22)  Where to learn more about nutrition without compromising your ethics, your health or the health of planet earth. (23:06)

Whatever you're going through today, hundreds, if not thousands, of other people are going through something similar. And if you find a solution to such a problem, thousands of others may solve theirs as well, which could lead to the start of a new profitable adventure for you, just like Cory, Founder of Booze Bandage. From searching for the best hangover cure to launching Booze bandage - "the ultimate hangover cure," he has done it all. And In this episode, you'll learn how to turn your problems into a business that'll make you profit & help thousands of people with similar problems.  Listen now! Show highlights include: How to create a flawless product using the “R” approach. (2:43) The darkside of using advertising to market vitamins. (6:49) How to convert first-time customers into loyal and returning customers with rockstar products  (10:41) Why finding manufacturers is the most difficult aspect of starting a vitamin business and how to overcome it. (11:50)  How to scale your business to the next level using a win-win partnership. (15:47)

From a small town in Indiana to becoming a global BBQ Seller, dreams like this often appear to be a joke until they become a reality. And when you ask what drives this kind of success, you'll realize it differs for many people.  But for Jacob, the founder of Full Boar BBQ, it was all about preserving his hometown's legacy and competing to be the best. And in this episode, you'll learn what it takes to grow from nothing to something and how you can model their process for your own success. Listen now! Show highlights include: The “competitive mindset” strategy for becoming a winner in your business & beyond. (2:12)  How to do things “backward” in your business and still grow profitably. (11:21)  How to use trial and error to create a flawless masterpiece your customers will rave about. (13:58)  The unconventional way to build a profitable business as a solopreneur using Google. (14:18)  How to build a profitable business within the next 12 months by solving problems in your daily life. (15:31)

Challenges are opportunities in disguise. When you learn how to capitalize on them, you will unlock a new level of fortune for yourself.  Take Melissa and her family as an example: when the rest of Canada was complaining about the cold, they started a business in their basement. And the business became a global brand with over 20 members—just 5 years later.  How were they able to do this?  Today's guest, Melissa, Founder of lynn & Liana designs, reveals the backstory of their brand and how they grew so big without falling short. In this episode, you'll learn how to grow your business from challenges and keep it profitable with well-equipped team members. Listen now! Show highlights include: How to kick-start your idea with social media (even with no product market fit yet). (2:16)  How to use “try & error” to build the perfect brand everybody wants to buy from. (3:35)  The unconventional approach to handling influencer marketing in order to gain more exposure and sales. (8:15)  How to take your brand to the next level & have more flexibility with a simple platform switch. (11:23)  How to use your old customers to create new products that'll have no flaws upon launch. (12:51)  How self-doubt can hold you back from starting your business (and what to do to get rid of it). (17:38)

Passion, they say, is hard to monetize and even if you could, it'll take you a longer time to reap profit.  But that's not the same for Greg, who built a successful business off his passion for geography and his brother's passion for art. How is that possible?  Simply by leveraging the right partnerships and taking the bold step to execute without clearer visions.  And how can you do the same and even more?  In this episode, you'll learn in-depth what passion monetizing is all about and how you can build a profitable business out of your passion by leveraging resources within your reach.  Listen now! Show highlights include: The "play around and figure it out" mindset you (can use) to turn your imperfect ideas into a profitable business. (4:47)  How to build a perfect product by leveraging people's feedback.  (6:34) Why being unique in your mode of execution increases your chances of success. (9:35) (be more specific) How you can increase your customers' lifetime value by prioritizing their choices of product. (12:31)  How to create a “win-win” partnership ecosystem for your brand so you have wider reach and more awareness. (15:19)  The most challenging part of running a passion-turned business venture and how to get over (through) it. (16:57)  The 4 things your brand needs so everyone wants to buy from you. (20:11)

Running an omni channel brand is a lot of work.  You're trying to help your customers offline, but there's a new support email asking for extra help from a new customer. Balancing delivery without bias for each client. And so on..  But if done correctly, it can give you well-deserved dominance in any industry you find yourself in. Which is what the Rack Attack story is all about. They grew their business from 12 to 40 stores in only 4 years.  How did they do it? And how can you duplicate their success?  In this episode, Alex Welbers, CEO of Rack Attack, joins me to reveal how to handle growth in omni channels without sacrificing the customer experience, so you're ready to scale when the time comes. Listen now! Show highlights include: The most difficult aspect of running a business through online and in-store channels (and how to navigate it to keep your brand from folding). (3:49)  How understanding your buyer's psychology makes them want to buy from you and not your competitors. (5:50)  The "personalized approach" to communicating with your customers that turns them into brand loyalists   (7:20) How "Individual content" can help you address your customers' pain points and keep them as customers for long. (9:16) The 4 questions you need to ask yourself before dropping your next product updates (if truly you want to sell out without stress). (10:50) Why a good & knowledgeable team is the bedrock of every successful business. (even if they are not more than 3) (14:16) Why customer base research is a priority when venturing into a new business so you don't waste resources and time. (15:40)

When you go on vacation, there is a thin line between having a good time and being uncomfortable because of the personal hygiene kits provided by your lodge. Many travelers have different preferences for bathing soaps and sprays, but do hotels and lodges consider this for each individual? Obviously not. As a result, Anthe created the Onerio, her long dreamt brand, to help travelers have a fulfilling trip by providing clean self-care essentials in eco-friendly, travel-sized containers. How did all this happen?  In this episode Anthe Angelides, Founder of Oneiro along with  Amy Reed, Marketing Director at Oneiro, explains how she grew up with the passion to help travelers have fulfilling trips and how she could turn it into a scalable brand that is gaining traction in the eco-friendly industry decades later. Listen now! Show highlights include: How to transform your brand from a liability to an asset to your customers using a simple mindset shift. (1:20)  Why creating high-quality products (even if they take time) is the best way to build a scalable brand with positive feedback. (6:51)  How to gradually turn an idea into a brand skipping no necessary steps. (7:12) The “leverage” approach to use if you are starting from zero with nothing but just your passion. (8:48) Why it's unethical to throw away your mission for quick profits (and what to do if you find yourself in a similar scenario). (18:08) How to increase your product distribution without being everywhere. (19:01)

We all want to follow our dreams, but sometimes, dreams are just stepping stones to becoming who we truly want to be. As a result, we keep pushing forward and letting our curiosity lead us to a path worth following. If you've tried something and ended up with another thing entirely, you're not different from Brad  — a former triathlete turned stretch coach. Just like everyone else with a dream, Brad wants to be a triathlete, but after hearing about stretching, he fell in love with it, became a good stretcher, and made it his career to teach others how to stretch. This is clearly not a one-day effort, as it takes decades of work to achieve a massive result like Brad's. But you know what? You can be anything too when you listen to today's episode.  In this episode, Brad Walker, CEO of Stretchcoach.com, explains how he went from being a triathlete to becoming a stretch coach. And how you can follow your innate curiosity to create a multimillion dollar business.   Listen now! Show highlights include: How you can go from a newbie to an expert in any industry by doing proper research and taking massive action. (1:36)  How to reach your various types of audiences without stress by creating specific messages for each of them. (9:39)  The “Less is more” strategy you need to adopt as a stretcher if you want to avoid tearing your body apart. (16:54) How stretching (even if you're not an athlete) can help your joints move through their full range of motion. (20:45) The problem-research step you need to take firstly before launching any product to ensure complete market penetration. (22:44)

Running a clothing brand is a struggle in today's world. And it becomes even more difficult if you sell random shorts and tops like most brands in the industry. But you don't have to run your brand like everyone else runs theirs. In fact, some brands like Woodbottom maintain 5-7 new drops each month. And they also raised funds from Angel Investors to sustain their high inventory business. And you know what? You can too when you listen to today's episode.  In this episode, Than Ruyle, CEO of Woodbottom, explains how he's kept his apparel company on a 10X growth monthly with proper positioning and a small team.  You'll discover Than's secret for growing in a saturated market (and how to apply these insights to your business). Listen now! Show highlights include: How to start a multi-figure brand by solving your immediate problems (Unlike many others who are looking for their next big idea,). (2:11) How to structure a good “FOMO” strategy to skyrocket demand for each product in your store. (8:27)  The mindset you must cultivate in order to be among the top 1% of your industry and attract more opportunities) (11:05) The cash flow problem that is killing many high-inventory businesses, and how to avoid losing yours.. (14:35) How to avoid failure by spreading your energy into different advertising channels. (17:50)

95% of businesses fail within their first five years of operation. But Barrie House Coffee has been in operation for over eight decades.  How?  Simply by having the right structure  and leadership coupled with the obsession to grow in all areas of the business. In this episode, you'll hear from Craig James, CEO of Barrie House Coffee, and discover his leadership and growth secrets that will help your business last for decades.   Ready to tap into Craig's years of business experience and use it for your own success? Listen now.  Show highlights include: The two things your company needs right now to last longer than your competitors (even in a saturated market) (2:58)  Why most startups don't last more than a couple of years before folding (and how to make your startup last decades)  (4:30)  How to have an unfair advantage over your competitors by being a customer centric brand (that cares about your users results with your product). (6:21) What you need to have the perfect product none of your customers complain about.  (10:41) How to "ethically steal" other people's success to grow your business  (12:49)

Running a business is tough. It's even tougher when you're in an industry with no clearly defined path to success. You could spend years working in your dingy little garage with nothing to show for it.  On today's episode, you'll discover the exact method Travis Phillips, co-founder of Little Tree Labs, used to exponentially grow his business from garage to thriving million dollar operation.  Listen now! Show Highlights: How to jumpstart your brand's sales by reviewing your competitor's password-protected Excel spreadsheets (3:04) The 100% legal way to steal ideas from your competitors by talking “one-on one” (without facing the possibility of prison) (4:07) How to uncover your next million dollar idea by trimming hedges, taking out the trash, and talking to a docile farmer (10:59) Why reading a 500-word testimonial ignites your passion and drive to create a successful brand (19:11) The “YouTube Comment Section” secret for building a foolproof business (22:07)

One of our everyday products is packaged in disposable plastic, which does not biodegrade but instead breaks down into micro particles that pollute our environment. And we are all aware that its effects compound to produce a negative climate impact that affects the masses. So, how do we get rid of disposable packaging in order to build long-lasting reusable ones that will help sustain our environment? Today's guest, Lindsey McCoy, explains how they're using a circular product life cycle to reduce plastic waste in the personal care industry. You'll also learn how they used partnership and the right marketing messages to reach their target audience. Listen now! Show Highlights: How Lindsey transitioned from the Non profit sector to building a personal care brand with her sister. (1:12) Reasons why some shampoo is four dollars for a giant bottle. (5:11) The different reusable packaging they tried until they found the best. (13:03) How the right marketing messages can set you apart from your competitors. (15:45) How to Stand out in a broad Industry like Personal Care.(18:55) Challenges faced when trying to relate plaine products to its customers. (17:18) What our goals are when creating plaine products. (18:29) The Impact of the subscription model on our brand. (21:00)  How we came up with the name “Plaine Products” (25: 42)

From the garage to the stock exchange, many entrepreneurs dream of owning a multi-million dollar brand with world-class products. But the road to success is paved with an endless amount of obstacles. That's why 95% of new businesses crash and burn before hitting the 10-year mark.  But not all is lost. There is a way to achieve near-certain business success every single time.  On today's episode, you'll discover the secret to running a multi-million dollar brand.  Listen now! Show Highlights: How to slash your product costs, scale your profits, and work less by saying no to China (5:46) The simple way pricing your products at sub $1,000 allows you to become to most recognizable brand in your niche (9:25) How to find your next million dollar product by by taking an active interest in your customers (10:16) Why sacrificing “early adopters” in the name of innovation forces you to create world-class products (13:29)

Running a Kickstarter campaign is hard. And with 9% of all Kickstarter campaigns failing, it's no easy feat. Bad timing, funding goals that are out of reach, rewards that are too pricey, and a multitude of other things can throw off your Kickstarter campaign.  Kickstarter campaigns are integral to bleeding-edge businesses, as it validates the need for a product — Unlocking millions in savings. So it begs the question. What if there was a way you could succeed every single time? Today's guest, Jorge Barros, Founder of Graphene-X, reveals how he leverages Kickstarter to fund all of his successful products. You'll also discover how to find dream investors (and ensure business success every single time). Listen now! Show Highlights: How to steal F1 technology to invent a new, highly profitable product (4:26) The “homework” method to raise over $500,000 (and be in the top 0.3% Kickstarter campaigns of all time)  (7:41) 2 little-known steps to run a successful Kickstarter campaign (and attract angel investors) (9:25) Why Kickstarter legally stealing 5% of your revenue will rapidly grow your business and give you instant cash flow (11:41) How you can lose $20 million by not ignoring a guy from the other side of the world (12:49) The secret to never receiving a negative complaint from a pre-order sale revealed (13:51)

Creating a physical product from scratch is a nightmare. There's countless hours spent on design, manufacturing, testing, and R&D. Not to mention, how expensive (and emotionally draining) it is to make changes on the fly. Even the smallest and most insignificant changes can cost hundreds of thousands, if not millions, of dollars. So how do you make sure you nail your product's launch – and avoid millions of dollars in mistakes? Today's guest, Sheera Goren, reveals a sneaky way to “fundraise” hundreds of thousands of dollars for your product (without sacrificing  ownership of your company). You'll also discover a simple 5-step process to take your product idea from a napkin to the real world.  Listen now! Show Highlights: How to find and develop a profitable product in any market by spending time with your grandma (1:48) The 100% legal way to steal the structure of an already successful business and profit wildly (2:13) A sneaky way to “fundraise” hundreds of thousands of dollars for your product (and retain full ownership of your company) (3:13) The 5-step process to transform  your product from scribbles on a napkin to a real product  (5:30) An interesting way to flip your product's negatives into positives and discover an untapped market (8:18) How to make game-changing improvements to your physical products on the fly (and keep costs and tooling to an absolute minimum) (10:19)

Building a business you're passionate about can be the source of your joy. Or it can cause stress, frustration, and sleepless nights. More often than not, it's a mix of both.  Taking the easy route is easy, but it never results in happiness, business success, and a life of meaning.  In this episode, you'll discover how to create a business you're passionate about (without worrying on the weekends about customers). Listen now! Show Highlights: How to cut out money-sucking middleman by calling on the farmers (4:14) The case against mass producing products (and why quality will suffer if you mass produce) (12:35) Launch two highly profitable products by stocking up on oshitaba plants (12:59) How to leverage “distributors” to make fulfillment of products cheaper, quicker, easier, and more efficient (14:53) How to charge more than your competitors by crafting an effective “value proposition” (without losing any customers) (15:38) The dangers of partnering with “less-than-ethical” manufacturing plants that will leave you morally bankrupt (17:13)

CBD brands have to play business on “hard mode” when it comes to advertising their products. .Facebook and Google are quick to drop the ban hammer on your ad accounts. And at the push of a button, you lose access to all your customers.  If you get banned, how would you market your products?  Imagine not being able to keep the lights on, do payroll, or be forced to give up on your passion because of some big tech giants from Silicon Valley. Luckily, Dennis Mistrioty, Co-Founder of Batch CBD, will show you 5 “underground” ways you can market your CBD products – even if you've been censored by Facebook and Google. In this episode, you'll discover a “cookie-cutter” approach to reduce costs and attract more of your dream buyers. And Dennis reveals  a practical way to “accidentally” build up a loyal army of farmers – and generate an unbreakable supply chain. Listen now! Show Highlights: The “cookie-cutter” approach to reduce costs and attract more dream buyers (1:47) Here's a practical and attainable first step into the world of business (even if you have no money to start) (3:12) How to build a moat around your business by becoming an “intellectual leader” in your market (even if you're not an expert) (5:05) How to accidentally build up a loyal army of farmers (and generate an unbreakable supply chain) (6:00) Why being banned from Facebook and Google forces you to become more creative (and come out on top because of it) (9:08) 5 “underground” ways to market your CBD products (even if you've been censored by Facebook and Google) (9:37) The sneaky way you can spy on the competition, steal their ideas, and make boatloads of profit (12:16) How sales and trust in your brand skyrocket after showing your customers your farm (17:55)

Trying to compete with the big guys is tough. Well established brands have a lot of capital, and like to cut costs wherever possible – even though it may be harmful to their customers. So how can you compete with Snapple and Gatorade, without compromising on your principles? Today's guest, Ted Volz, founder of Clean Energy, reveals the secret to launching a wildly profitable and competitive business. In this episode, you'll discover a bizarre way you can create any product by reading the back of a juicebox. You'll also discover 3 “cold” strategies to find your most ideal buyer – even if you have no pre-existing connections. Listen now! Show highlights: The bizarre way you can launch a successful product by reading the back of a juicebox (1:57) 2 little-known hacks to lengthen the shelf-life of your perishable products by up to 12 months (without using nasty chemicals) (8:06) 2 “obvious” online avenues you can use to rapidly grow and expand your brand (9:07) How to find the most profitable sub-niche in your market by targeting “Division 1 Athletes” (9:19) 3 “cold” strategies to market your products to your dream buyers (even if you have no pre-existing connections) (10:05) The 100% legal method to leverage the media to sell your products (10:33) How to create a multi-million dollar empire by making smoothies with your kids (10:45)

Trying to market the invisible is tough. Especially when your product is at the forefront of innovation and technology. You've been told entrepreneurship is all about solving  problems.  But how can you solve your market's problem if no one knows about your product? Today's guest, Ryan Tolbert, got his start distributing and selling skin tone bandages. Ryan has found 5 “older style” advertising methods to penetrate and break into his market.  In this episode, you'll discover how to leverage a multi-billion dollar corporation to automatically fulfill your e-commerce orders. You'll also discover how to stand out from your competitors.  Listen now! Show highlights include: The “leveraged” way to automate your e-commerce orders (and not spend a single cent on an expensive 100,000 foot warehouse) (4:52) How to wildly scale and increase your revenue by taking advantage of “alien” industries (7:04) Tap into the “bright pink bandage” method and instantly stand out from your competitors (9:17) The “bleeding-edge hurdle” that could leave your business strapped for cash (10:29) 5 “older style” advertising methods to increase revenue and brand awareness (12:13) How to create a Jonestown like customer base that will gobble up all your products (16:25)

Every entrepreneur wants success. It's a long, hard, and lonely road being a business owner. It could take years before all of your hard work is finally paid off. But what if you went through all that hardship because you didn't focus on the fundamentals? Today's guest, Austin Roberts from LogOX, reveals the fundamentals of running a highly profitable e-commerce store. In this episode, you'll discover how to find “complementary” businesses and unlock hidden sources of revenue with only a napkin. Listen now! Show highlights include: Charge more for your products by discovering the Socratic paradox (00:37) How to come up with a million profitable business ideas by making your father's life easier (9:12) The sneaky way to discover “complimentary” businesses to dominate your marketplace (9:40) The 3-step business model that's so simple you could fit it on a napkin (and ensure success every single time) (12:23) Why Udemy will grow your business more than hiring thousand dollar an hour consultants (15:30) How to leverage snarky YouTube comments to explode your revenue (16:44) Gather all the market research and customer feedback you need with the “network effect” (and never spend a dime on paid ads) (19:23)

As lovers of the great outdoors, our enjoyment comes from nature. It's only logical to run a sustainable business, so the next generation can enjoy the same lifestyle. But if you're running an apparel brand, being sustainable is almost impossible! Sustainable packaging and materials are almost always non-existent, hard to source or costly.  That hasn't stopped our guest Stephen Weisbuch. His apparel company The Recycled Planet has taken this ethos of sustainability to the extreme. They use exclusively recycled, repurposed or sustainable materials — no matter how expensive it makes his jackets.  Now, if you're running your business to make a living, I'm not saying you have to go broke in the name of sustainability.  Because in this episode, you'll discover a variety of tricks for making your brand sustainable (without sacrificing the bottom line).  Listen now.  Show highlights include: The “brand blender” method which uncovers blue ocean opportunities (even if your market is saturated) (0:31)  Why US-consumers like buying eco-damaging clothes (and how to buck the trend with your sustainable brand) (4:50)  Why hosting your business on Shopify reduces carbon emissions (8:20)  How to reduce landfill by avoiding recycled packaging (8:34)

There's no right or wrong way to live. But let's be honest: you didn't grow up wanting to work in a confined space 40 hours a week, did you? It's why we need hobbies on the side.  Travel, hiking, boating… These passions turn a mere existence into a life worth living.  But what if you could have your cake and eat it too? Instead of hitting snooze 5x before you wake up, you'd spring out of bed, ready to seize the day.  Today's guest is Mike Goldfarb. He quit his job in 2018 to backpack around the world. That experience led to Bhanti, a mission-driven apparel brand that allows him to continue his passion for travel.  In this episode, you'll discover how following your passion (and listening closely to the market) can turn the activity you love into the activity that brings you money.   Listen now! Show highlights include: Why changing one letter in your brand's name could increase your traffic from Google (12:39)  The lazy man's way to uncovering blockbuster products (without running surveys or stalking your competitors) (13:19)  Why intensive market research is a waste of time in the 2020's (and how to boost your chances of success by “throwing spaghetti at a wall”)(17:16)  The “indirect to consumer” pivot that lets your brand turn a profit (even as advertising costs continue to climb) (18:05)  How to guarantee demand for your ecom brand's product before wasting money on a 500-unit minimum order (without running a pre-sale offer, or barely-legal “smoke test”) (18:39)

The supplement business is cut-throat. If you can't stand out from the competition, your business will drown in a sea of sameness.  Today's guest Sarah Whyte got her start formulating supplements for other companies. Now she's broken into the health market with her own brand, Bloat No More. She found a gap in the competition, and she'll show you how to do the same.  In this episode, you'll discover how to stand out from the competition, grow your revenue, and retain your customers for longer.  Listen now! Show highlights include: The 3-step method that sets you apart from the competition and lets you increase your average order value (2:54) How to make hyper-personalized product recommendations that boost your conversion rate (without hiring a sales team) (3:48) The “shotgun” paid ads method that gets you a high ROAS (even if you don't do audience testing) (5:49) 4 new ad creatives that are outperforming this year (6:25) Why adding one new payment option could eliminate your stock management worries for good (11:32) 

Bootstrapping is freeing, on the surface. After all, you own the business outright.  But how free are you really if you're pouring hours into time-wasting tasks just to save a few bucks? Today's guest is Hailey Swartz, co-CEO of Actual Veggies. They started out washing and reusing their competitor's packaging because they couldn't afford their own.  Now that they've taken on VC funding, they're filling the shelves of health food stores across the nation.  In this wide-ranging discussion, you'll discover how to combine bootstrap philosophy with venture capital - so you can live that free lifestyle you've been dreaming of.  Listen now!  Show highlights include:   Why 10k from Sequoia Capital is better for your business than $1M from some no-name investor (5:07)   Why raising capital from dozens of VCs gives you a competitive advantage (even if it takes more time to raise the money) (6:07)  The multi-channel outreach method that almost guarantees your product lands on retail shelves (8:02)  Why going D2C spells disaster for your profit margins (even though you're cutting out the middleman) (9:39)  The “in store activation” method that lets you run profitable advertising campaigns without spending thousands on data analytics (10:28)  How to turn your next idea into a hit product without insider knowledge or a product development team (13:00)   

If you've ever dreamt of ecommerce success, I have some bad news for you: on average, 95% of ecommerce profits are eaten away by expenses.  But that doesn't mean everyone has to suffer from this fate! Today's guest Jeremy Lux of Illumine Collect is a prime example.  In this episode, you'll discover how you can give as much as 20% of your revenue away to charity - and still have plenty of profit left on the table.  Listen now and discover strategies that give you a fat profit margin without blowing all your money on ads.  Show highlights include: Build a profitable business by staying in tune with your inner “ratty kid” (2:00)  How old-school brick and mortar business owners can give you a headstart in your online business (6:35) How to raise brand awareness without dropping a dime on ads or paying out influencers (11:24)  The dead simple email marketing strategy that lets you build a profitable and engaged following while posting only once a month (13:10)

Turning your passion into your business sounds great.   But you know what usually ends up happening? You get so caught up in your passion that you ignore what your market needs. So you barely turn a profit, you get burned out and you give up.  So why not do the opposite? You start with a passion for entrepreneurship. You find a lucrative opportunity, you learn about the business, and then you develop that passion.  That's what today's guest Jacob Durham did with NOMATIC.  In this episode, you'll discover the importance of curiosity and a bigger vision when it comes to your long-term happiness. You'll also find out how to launch and scale your business through Kickstarter and product development.  Listen now!  Show highlights include: How to launch a market-defining product even if you've only got an idea, time and $200 (2:56)  The Kickstarter blueprint that practically guarantees your success (even if you've got no product idea yet) (8:43)  Compete in a cutthroat market with rookie marketing skills by applying the “never settle” principle (10:39)  The Facebook secret that takes your Kickstarter campaign from $3500 a week to $8000 a day (13:17)  How to create an unforgettable brand story that sells (even if your product is a commodity anyone anyone can find on Amazon) (17:43)  Apply the “Chinese New Year” rule to find manufacturers who will never leave you out of stock (19:39)  The “survival of the fittest” principle that creates market dominating products (22:47)  Why sharing your trade secrets with your competitors makes you a more successful businessperson (25:51)  How to stay passionate about your business for the next decade by focusing on your “why” (26:18)

Most big brands start with a big idea. But when you're establishing your business, thinking too big holds you back and turns into procrastination.  Your business success could start as simply as an idea for better ski gear and a factory in some guy's garage.  At least that's how it was for Chris Pew of TREW Gear. Chris is here to tell you the story of how to build your business from an idea to a successful brand.  In this episode you'll discover how to build a lucrative business from scratch with nothing but a simple idea and some courage.  Listen now!  Show highlights include: The “Frankenstein's monster” method that lets you design a killer product without any experience (5:21)  How to find your first production factory, even if you think everybody will knock you back because you are too small (7:10)  Why the fastest way to develop a high-selling product is to drive across country for weeks on end (9:31)  The “hot, medium, mild” strategy that will have retailers begging to put your apparel line in their store window (11:23)  Create a cult following around your brand by pivoting into a 21st century retail model (12:18)  Sell to your online store's “on the fence” customers by telling them about the “living room dressing room” (20:57)

Life as a bootstrapper can be tough. You don't have the luxury to hire extra team members.  And you can't pour money into marketing like the bigger brands.  But with the right mindset your small size becomes an advantage that lets you run rings around your competition.  In today's episode, you'll meet Priority Bicycles' co-founder, Connor Swegle. Along with his co-founder, Connor made Priority Bicycles one of the most successful Kickstarter campaigns in history.  In this episode you will discover how to turn your bootstrapper status into an advantage and carve out a lucrative niche in your market.  Listen now! Show highlights include: Why bootstrapping lets you run rings around your VC-funded competition when a hot new trend appears (10:17) The “fearless storyteller” method that convinces manufacturers to produce your product even if you can't guarantee them sales (12:36)  Why one-day traffic spikes make the cash register ring (even if you don't make any sales) (14:23) The “reckless” launch strategy that lets you make more sales in the off-season without sacrificing profits in the peak season (20:22) Why barely planning makes you more profit than if you lay out your plan 5 years in advance (31:42)

Often, brands start with passion. Your brand exists to solve a problem for an underserved group. At first it's rewarding to see how you impact the lives of others. But over time, money gets in the way and you lose sight of your purpose.  It's a sickening feeling and it can happen to anybody. So how do you prevent it?  By remembering that your business is not your identity. By detaching yourself from the results, even when your competitors overtake you. By learning from someone who's been through it before and come out on top.  Like today's guest Dan Abrams. He started Flylow to serve the backcountry skiing community. Flylow continues to expand into other niches but has still managed to stay true to its roots, never putting money before purpose.  In this episode, you'll discover how to build a brand so big it defines a culture, while staying true to your roots.  Listen now!  Show highlights include: How “divorcing your brand” helps you sleep better at night and lead your business with clarity (5:26)  How your small brand can dominate multinational brands (even if you can barely scrape together a dollar for advertising)  (17:30) Why the dorky teenage cashier down the street makes your brand more sales than a well-polished ad campaign ever will… if you have a good brand story (25:43)  Why paying big bucks to celebrity athletes makes you less sales and damages your brand (and who to work with instead) (32:59)  The “sun and shoes” method that lets you make critical decisions even if you're stressed out of your mind (46:47)

There's a nasty trap that plagues today's entrepreneurs.  They think all you have to do is build a better product and the customers will form a line. But if you go into business with that attitude, all you'll do is burn a bunch of money without making a sale.  Even if you've got a great product, you still need to find your customers. Finding customers can seem like an uphill battle, so it helps if you learn from someone who's done it before.  Someone like today's guest Travis Merrigan of Grayl. Grayl's bigger message is doing good, helping people and driving to make the world a better place, any way they can. They're doing good, and they're doing well financially too!  In this episode, you'll discover how to find consumers for your product, how to attract superstar team members,  and how to change the world through your business.  Listen now!  Show highlights include:   How to “kickstart” your business by getting paying customers before you build your product (8:07) Why a great brand story lets you hire talent well above their pay grade (9:23)  How to get your next product idea: all you need is a problem, a child's toy and a bike pump (16:55) How you can save the planet with your business (even if all you do is run the local corner store)  (32:04) Why paying your employees to work for someone else lets you attract top-level talent to your business (44:29) How to turn your business into a perpetual motion machine that keeps growing no matter how much money you give away (48:44)

In business it's important to play to your strengths. So if you're a manufacturer, keep manufacturing. If you're a marketer, keep marketing.  But playing it too safe can blind you to a big opportunity for decades. If you step outside of your comfort zone, you could be bound for a big payday.  That was the case for Devil-Dog Dungarees. The company had been manufacturing apparel for other brands since 1927. But now, Devil-Dog is on track to become the next Levi's.  In this episode, you'll meet our guests Sean Connelley and Stephanie Newman.  They'll show you why pivoting unlocks explosive growth. You'll discover insider tips for growing your brand (or even starting it from scratch).  Listen now!  Show highlights include: Why a close relationship with your supplier lets you scale your “best sellers” faster (10:21)  A simple, obvious (but rarely done) way to guarantee repeat business (16:31)  How to add “sustainable” features to your product without sacrificing profit (21:27) The “dirty hands” secret that lets you start a successful business (even if you don't have any idea how to start) (25:55)  How showing your product to retailers gets you more sales (even if they never buy it) (27:39)  How to get an “emerging brand” award even if your brand has existed for years (29:48)  Get free marketing with an almost undetectable addition to your product (30:38)

Sure, making money is great. But what if you could use your business to change the world?  I'm not talking about cheap tricks like “we donate 1% of profits to charity”.  I'm talking about real changes you can see, like saving the rainforests, sheltering the homeless, and feeding the hungry… all while maintaining a healthy profit.  It's possible. And today's guest Philip Freeman is here to show you how. He's the founder of Murphy's Naturals, an outdoor lifestyle brand and certified B Corp.  In this episode, you'll discover how to put more money in your pocket, while making a lasting positive impact on the world.  Listen now! Show highlights include: How generating terrible business ideas  sets you up for success (even if you abandon them) (3:09)  Why walking down the drinks aisle at the supermarket lets you launch your business without fear of competition (4:21)  Why caring husbands create more successful businesses (and how you can get an edge, even if you're a bachelor) (6:20)  How a clear mission statement lets you attract better employees, do more good, and enjoy more time outdoors (14:53)  The 3 P's that let you save the planet while still making a profit (19:19)  A little-known way to attract superstar employees (without ever advertising) (27:30)

Our lives are full of “first world problems”. It's annoying to tie your shoes… you ran out of milk… your drink is a little too warm…  The problems are so small you rarely think about them. But maybe you should.  What if the next time you have a “first world problem”, you could turn it into a massive business that sets you up for life?  Chris Gronkowski did exactly that. Chris took a personal pain from his NFL career and turned it into a booming business that got interest from all five “Sharks” on Shark Tank. And in this episode, he's here to show you how you can do it too - even without celebrity status.  If you're looking to launch a new business or get recognized by VCs, you can't miss this episode.  Listen now! Show highlights include: How to turn a small pain into a massive profit (3:44)  How to bring your first prototype to life while spending almost $0 in R&D (5:26) The simple strategy that gets your business idea a “yes” from all 5 Sharks (or any venture capitalist) (6:15)  How to get massive growth by riding the next social media wave (without dying a sudden death at the next algorithm update) (7:50)  Why NOT going to business school gives you a competitive advantage MBA graduates could only dream of (12:01)  Why hiring “trustworthy” employees is holding your business back (13:06) The 3 characteristics of highly acquirable businesses (14:23)  Why businesses are incentivizing their employees to stab them in the back (and how to do incentives the right way so it never happens to you) (15:14)  How to bring an underperforming employee back into line without a “disciplinary meeting”, HR department… or even saying a word! (21:04)

You've probably taken vitamin, protein or magnesium supplements before. Those are great for your health, but there's an invisible aspect of our health most people ignore: Our gut biome.  The trillions of bacteria in your body control more of how we feel, think and perform than most of us know.  When your gut biome is unhealthy, you might gain weight, feel stressed or get sugar cravings. When you fix your gut biome, you'll have more energy, feel healthier and watch health issues disappear.  In this episode, you'll hear from Jonathan Scheiman and Carolina Barsa, two of the founders of FitBiomics. They developed Nella, a game-changing probiotic designed to improve your gut health and help you perform your best.  They'll share why probiotics are so important—and how you can improve your gut health to unleash your full potential.  Want to improve your performance every day? Listen now! Show highlights include: Why the gut biome was a “hidden” part of our health for decades (and how that's changing) (7:37) The two principles of gut health that help everyone from elite athletes to everyday people be their best selves every day. (22:24) The Tom Hanks movie that shows you exactly how to overcome your biggest challenges. (27:05) Why probiotics aren't a magic pill that solves all your problems (and how to create a holistic healthy lifestyle) (29:43)

Matt sits down with Kinona co-founder Tami Fujii. Kinona makes stylish and functional women's golf apparel while helping to open up the sport for women. Kinona was started while Tami and fellow co-founder, Dianne Celuch were getting more and more into Golfing. Having a background in fashion, it was tough to look past the lack of innovation in apparel options for women that the industry had to offer. When it comes to style and inclusion the Golf Industry has been a little slow to adapt to the changing times and those are two major keystones that Kinona is built on. After years of getting more and more into the sport, they decided to roll up their sleeves and help bring the Golf industry into the 21st century by providing more than just a “pink it and shrink it” option for women. Having years of experience bringing brands to life and products to market they managed to develop apparel that doesn't just look incredible but, breathes life into the sport. In this episode of Built On Passion Tami Fujii shares her journey leading up to starting Kinona, some of the skills and tools that were key to Kinona's swift success, how the golf industry's need to evolve to open up the space, and the “How” and “Why” behind Kinona

Matt sits down with Take Two founder Jerek Lovey. Take Two makes plant-based barely milk with a huge emphasis on sustainability using upcycled spent grain as a key component in their tasty game-changing dairy-free milk. Take Two is changing the game for plant-based milk on seemingly all fronts. To start, their dedication to sustainability is unparalleled to the point of them helping to repurpose thousands upon thousands of spent grain that otherwise would go to waste. On the nutrition front, their barely milk is so much more nutrient-dense than your typical plant-based milk but, most importantly the taste and texture of Take Two is amazing. It really all comes down to barely as the x-factor to fixing the classic problems of plant-based milk while helping offer a better more sustainable solution. So, how just how does one start a plant-based milk company let alone pioneer a new and progressive upcycling technique. In this episode of Built On Passion, Jerek Lovey shares the story of how he started a plant-based milk brand from the ground up, how barely is a game-changing grain of the future, what it took to build out their upcycling process, and the ‘How' and ‘Why' behind Take Two.

Matt sits down with Ranger Ready co-founder Chris Fuentes. Ranger Ready makes a highly effective permethrin insect repellent. Mosquitoes and ticks bites aren't something to be taken lightly. Obviously, they can be a pretty big annoyance but there are some really life-changing diseases that you're exposed to when you get bitten. Though there are plenty of bug spray options out there to help keep you protected, a good amount of them can still be fairly toxic to people so you have to ask yourself, ‘how can you actually protect yourself from exposure?' That's exactly what Chris Fuentes and Ted Kensten hoped to answer when they started Ranger Ready. When Chris and Ted started Ranger Ready, they weren't just looking for the next project to work on, they wanted to tackle a major issue that desperately needed a better option. They found that permethrin was the key to making bug spray WAY safer for both people and pets than your average DEET bug spray. In fact, they even have the scientific findings behind it to back up their claim and the results are fairly staggering. Ranger Ready has been meticulously tested for effectiveness and has a scientific guarantee of offering 12-hours of protection. It's easy to talk the talk but, Ranger Ready actually walks the walk and has the science to prove it. They also just so happen to be the bug spray of choice for some major organizations including SpaceX and the military. So what actually goes into creating and building a bug spray brand. In this episode of Built On Passion Chris Fuentes shares what led him to dedicate himself to creating a better bug spray option, how they manage to stay committed to their mission, developed a devoted team leading to unparalleled customer service and satisfaction, and the “How” and “Why” behind Ranger Ready.