Sola Stories

Ever wonder what goes on behind the scenes at New York Fashion Week? In this episode, we interview four members of our New York Fashion Week team: Kimberly Loomis, Serina Battaglini, Roxanne Muir, and Kayla Orth! They share what it was like working behind the scenes with celebrity stylist Matthew Curtis at the Alice and Olivia showcase. Press play to discover what helped them reach this professional milestone and gain inspiring insights from our incredible team of pros!  Links and Resources:  solasalons.com  Sola x NYFW: Get the Looks    Follow Sola on Social:  Facebook | Instagram    Connect with Our Guests:  @kimberlyloomis  @hairbykaylaorth  @serinas_styles  @roxannemuir 

Love ‘em or hate ‘em, in this day in age, online reviews are a vital part of growing any service business. We know there can be a lot of fear and hesitation when it comes to online reviews. We hear things like, "Well, I don't like to brag about myself," and questions like, "What if someone writes something negative or completely untrue? What if one person's bad day turns other potential clients away?" The reality is, once in a while, it may happen, but the benefits of a strong online presence can be the difference between a thriving business and one that can't seem to keep the doors open. And on those off-chances that you do get a negative review, there are strategies to handle those too!   Press play for 7 reasons you should lean into online reviews plus 3 ways to handle negative ones. In This Episode [1:32] - There are ways to ask for reviews in an authentic way. [2:28] - Online reviews put you in control of monitoring your online presence. [3:07] - Reviews also give you credibility and help clients find you. [4:02] - Search engines prioritize highly reviewed businesses. [5:06] - Think about reviews as free marketing. [6:01] - Like other social media platforms, you can engage with reviewers. [7:23] - Share your reviews on social media to entice others to leave one, too. [7:50] - Negative reviews will still happen for a variety of reasons. How can you remedy this? [10:02] - Check out the Sola blog for more posts and helpful tutorials about online reviews. Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website   Yelp Guide For Beauty Professionals 6 Social Media and Marketing Tips From Our Faces of Sola 5 Ways to Increase Your Online Presence 

Our guest on this episode is a barber extraordinaire who is innovative and talented, yet humle and grounded. Joining us from his barbershop, The Coil, in Chicago, Antionio is here to share his journey to salon ownership - and what lead him to become the successful barber he is today. You might know him as @barbergawd on Insagram, or as one of the 2021 Faces of Sola, but we know him as one of the most genuine and inspirational people we've crossed paths with.  In this episode, Antonio opens up about his experience moving to the south side of Chicago at 14 years old and how there was a lack of positive mentorship. But despite the challenges he faced, Antonio used his experiences to fuel his passions and purpose. Through his work behind the chair and a drive to make a difference in the lives of others in the next generation, Antonio has created a community of empowered people who not only look good, but feel good. Press play on this episode to get the inspiration and motivation you didn't know you needed.  In This Episode [2:10] - Antonio has made such an impact on the Sola community and we knew his story needed to be shared. [3:42] - Growing up, Antonio admired his uncle and aspired to follow in his footsteps. [6:26] - By spending time with clients every couple of weeks, Antonio has made connections with young people in his community as a mentor. [8:00] - The experience he provides in the chair gives his clients confidence. [9:40] - Antonio offers a subscription based VIP list that locks in appointments. [11:20] - Because he sees 14 to 18 people a day, Antonio delegates tasks to others in his network to help build his product line and app. [13:17] - Antonio felt the need to branch into his own business with Sola so he could do things his own way and keep growing. [14:50] - His dreams are to provide stability for his children and give them the opportunities to do the things they want to do. [16:40] - Those in the Sola community are passionate about making time to inspire future individuals in the industry. [18:00] - During the early days of the pandemic, Antonio set up a tarp covered studio in a hotel. [21:53] - Antonio explains why his studio is called The Coil. [24:00] - The Coil has also been branched out to include products for women and has a store front. [25:51] - Taking photos of his work doesn't only help promote his brand, but it makes clients feel good, too. Antonio shares his method in self promotion. [28:31] - To his clients and his community, Antonio is more than a barber. [30:20] - Comparison is the thief of joy. How does Antonio thrive in a community with a lot of barbers? [33:18] - Antonio has a strong sense of self and confidence but continues to be very humble. [36:30] - It is Black History Month and Antonio shares what it means to him to be a black-owned business in his community. [39:00] - Antonio's advice for young people is to talk to the people who inspire you and find out how to do the things you love.   Links and Resources Sola Salons Instagram Page Sola Salons – Website The Coil Website Barbergawd on Facebook @barbergawd on Instagram

As you think about the ways you can work smarter in your salon this year, it is natural to think about setting boundaries and creating salon policies. By creating and implemeting salon policies, you are putting rules in place to help define your boundaries with yourself and with your clients. Salon policies will help you create a safe, organized and fair environment in your salon. Policies also help you set expectations with your clients which will essentially help protect you and your business.  Today's guest comes to us from Prarie Village, Kansas where he runs his business in a double sized Sola studio. Joey Figueiredo is one of our Faces of Sola, an educator, content creator, photographer, and when it comes to retail, Joey could sell ice to an eskimo. Recently, Joey was featured by Modern Salon in an article he wrote about salon policies, so we couldn't wait to bring him on to the podcast to dive deeper into this hot topic with us.   In This Episode [2:04] - Joey started with Sola in 2013 and works hard to maintain healthy boundaries. [3:56] - Policies hold both clients and salon owners accountable. [5:18] - Joey admits that in the beginning, he let his clients walk all over him until he realized how much he was losing without policies. [7:30] - There are certain things that you need to understand to value the monetary worth of your time. [8:55] - Start with what you are comfortable with. Copy policies from another salons and tweak as you go. [10:34] - Your booking methods could be a policy and be firm in the way you want to run your business and schedule. [12:03] - Joey describes his cancellation policy and the challenges that Covid poses on it. [13:18] - Educate your clients on your policies and why they are important. [18:24] - Covid policies can be very tricky because of the polarizing opinions surrounding it. [20:01] - Joey meets his clients where they are comfortable. [23:55] - How you accept payment is something you also need to be clear about. [26:41] - Joey has very clear new client policies as well. [28:34] - Your cancellation policy during the holiday season is extremely important. [31:18] - Joey and Jennie discuss tardiness and the impact it can have on your day. [33:18] - Regarding communicating your policies, Joey recommends having it in writing. [35:01] - Joey addresses losing clients. [38:12] - You should be open about policies. Talking about them should not be a behind-the-scenes talk. [40:15] - The effects of Covid were actually positive for Joey in changing his work mindset. [43:21] - More and more people are becoming more flexible. Links and Resources @solasalons www.solasalons.com @stylistjoey How to Set Healthy Client Boundaries and Sane Salon Policies by Joey Figueiredo on Modern Salon

As an independent salon owner, you wear many hats, and sometimes it may feel challenging to juggle all of your day-to-day tasks, stay organized and maintain a healthy work-life balance. But we've got you covered... because, with Sola, you can have it all. Here are 4 ways you can streamline your business and stay organized in 2022. In This Episode [1:01] - Manage your business with SolaGenius. [2:09] - What can you do with SolaGenius in just a few clicks? [3:05] - Stock your back bar and retail shelves with BeautyHive. [4:26] - Create and schedule social media content using tools like Canva. [5:56] - Keep your social media branded with your colors and fonts interspersed with real photos of your craft. [7:17] - Pre-planning and post scheduling give you more time and freedom. [8:06] - Sola Sessions are back in person! Join us in Denver in May! Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website SolaGenius BeautyHive  

Are you ready to make 2022 your best year yet? Our guests on this episode are here to help you create a solid action plan to keep your business healthy and growing.  In this episode, we are joined by Faces of Sola Drew Inge and Genia Church along with industry experts Michael Cole and Nina Tulio to talk all things budgeting, raising prices, growing your clientele, goal-setting and goal getting. Drew and Genia demonstrate how to connect with others to build each other up while Michael and Nina provide the details on what to look for in your 2022 business and financial plans.  Press play on this episode to start celebrating your wins, both big and small, and find out how to integrate these best practices to make this your best year yet!  In This Episode [0:36] - All the guests are introduced. Learn about Drew, Genia, Michael, and Nina. [3:50] - When planning for the future, it is important to reflect on the previous year. Genia shares what she was most proud of from 2021. [6:18] - For Drew, 2021 was very transformative. [7:48] - Start your reflection with celebrating your wins. Be still for a moment and see how far you've come. [9:20] - Part of growing is trying new things. Some of these things won't work so take them out of your plan and move forward. [10:01] - Michael lists five important questions he asks himself when reflecting on the past and planning for a new year. [12:18] - Although there have been countless challenges, sometimes crisis creates opportunity. Drew and Genia describe the positive outcomes they've experienced. [15:02] - How can independent salon owners benefit from changes? [16:00] - No matter how proficient we were at using digital tools prior to COVID, we are all far better now. [17:50] - Sola is at the forefront of innovation in hair color and styles as a result of creative ideas to survive COVID. [19:21] - COVID heightened business awareness for independent salon owners. With that, comes boundaries. [20:29] - Keep your goals simple. Growth in your business does not have to be complicated. [21:50] - Make the commitment to yourself to maintain consistency while implementing new things. [23:40] - Genia addresses burnout and explains how she integrates doing more of what she loves into her business goals. [26:02] - Drew's main goal is to become more financially healthy and explains how he wants to better integrate technology to do so. [28:08] - What is the millionaire mindset? [31:19] - Part time is the new full time. [32:14] - Building a brand strategy and digital strategy is a focus this year for Genia. [33:44] - Nina shares a lot of information for budgeting in the new year. [35:44] - A healthy business is a profitable business. [37:28] - Michael shares what salon owners should be looking at financially in the new year. [40:36] - Consultations with clients can be an opportunity to make sure you are making the profits you need and giving the client precisely what they need. [42:00] - For Genia, the KPI that makes a difference for her is her Daily Ticket Average. What other KPIs are helpful to look at consistently? [46:01] - Keep your books open to new clients and if you can't, put clients on a wait list rather than turning anyone away. [47:40] - If you are booked solid back to back, Michael suggests increasing your prices as the demands for your services are high. [50:26] - Every decision you make has to be in alignment with your business and brand.  [53:17] - Even if you don't charge for a virtual consultation, the tickets wind up being more profitable. [56:23] - May 2022 Sola Sessions in Denver, Colorado announcement! Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website Ashlie on Instagram Drew on TikTok Drew's Instagram Genia's Instagram Michael Cole Millionaire Stylist on Instagram Nina Tulio on Instagram

A new year is a perfect opportunity to get organized. After the holidays, things may feel a bit chaotic. Be patient with yourself as you get things back in order after the holiday rush. From self-care to schedule mastery, we've got the steps every independent salon owner should take to self yourself up for success in 2022.  In This Episode [1:01] - Self-care is crucial. Fill up your own cup before you help fill others'. [2:37] - Spruce up the salon! The new year is a great time to clean things out that are not in alignment. [3:21] - Start or restart a healthy routine. During the holidays, we veer away from our usual routine and the transition back can be challenging. [5:01] - Consider mindfulness, movement, and nourishment for your morning routine to help set you up for success. [5:36] - Time blocking and task batching are strategies that help you manage your time and can majorly increase productivity. [6:30] - This is the time of year where hydration is tougher. Be mindful of hydration as part of your routine. [7:31] - This is the year of the Sola boss! With the right routines and self care routines, you can set yourself up for success Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website

As we are still celebrating the magic of the New Year, we wanted to bring two of the most inspiring people in the Sola family to talk about setting intentions and goals for 2022. Kim Bennett and Steven Wren have offered hope and relentless positivity to our community when we needed it most… and we couldn't think of anyone more fitting to help us ring in the New Year on The Sola Stories Podcast than these two! Setting intentions is all about putting your energy into what you want. When you can find or create some clarity around what you want, you invite your heart and your mind to focus and support you in getting closer to what you truly desire – in life or in your business. This time of year is a chance to start fresh, dream just a little bit bigger, and imagine with intention. Press play on this episode to join the conversation with Kim and Steve, and discover how to take achievable action steps to reach your goals and fulfill your 2022 intentions! In This Episode [2:54] - Kim shares how 2021 impacted her and how wearing the salon owner hat changed her maturity. [4:29] - It is important to embrace change and recognize things as a new normal. [5:16] - For Steve, 2021 made him realize how important the client/barber relationship really is and the need to create a safe space for people. [7:05] - You can set intentions, goals, and resolutions at any point in the year. Making them small is key to success. [8:01] - Kim and Steve share their intentions for 2021 and how they differed from 2020. [11:49] - Sometimes we set a goal, but then don't think about the small actions that will help you achieve them. How can you make the actionable steps a habit? [13:09] - Kim describes new opportunities that came her way in 2021 that she is excited to develop further in the new year. [16:00] - Steve also had new opportunities in 2021 and explains how his desire to impact his community and working with Sola helped him cast a larger net. [19:01] - The ability to present virtually has made the world smaller. This has created new opportunities, education, and relationships more accessible. [20:07] - When setting up goals and intentions for a new year, Steve breaks his year up into personal and business and into quarters. [21:40] - Kim shares what she is looking forward to the most in 2022. [23:37] - For 2022, Kim isn't concerned about change anymore.  [24:58] - Don't be afraid to fail. The fear of failure holds you back from trying new things. [27:04] - Kim explains how she sets business goals and her previous fear of raising prices. [30:14] - The webinar that Kim hosted is available through the Sola Pro app. [33:40] - Steve describes his goals for 2022 through the lens of a business owner. [36:26] - It is recommended to incorporate times of rest into your goals. [39:01] - A goal without a plan is just a wish. You have to have an action plan. [42:30] - Steve separates his goals into categories and has action steps for every single day to help reach them. [44:23] - Steve's word for 2022 is evolution and Kim's is influence. [46:46] - Take the time to reflect on the past year before you look at your goals for the future in depth. Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website Kimi_Kisses on Instagram Kimi_Kisses on TikTok MrWrenCuts on Instagram Mr. Wren Cuts on Facebook

As 2021 comes to an end, it's time to take a deep breath and recharge. But with the added pressure of setting goals for the new year, taking time to rest after the holiday rush is often easier said than done. Our guest, Dawn Bradley, is here to help remind us that we can't take care of others before taking care of ourselves first. Dawn is a hairstylist, educator, business coach and host of The Anxious Creative Podcast where she regularly has conversations about living with anxiety and the dreaded imposter syndrome. Dawn joins us today to talk about recovering from the holiday craze in a time where we're still adjusting to a constantly changing new normal. She shares best practices for setting and keeping solid boundaries to avoid career burnout — post-holiday and year-round. Listen now to find out how you can practice active rest, hit the reset button and make 2022 the year of you!In This Episode [1:56] - Dawn is the host of The Anxious Creative Podcast and today's topic is a needed conversation especially this time of year. [3:42] - This year it is going to be easy to overextend yourself and tempting to take on more. [5:20] - There is more pressure surrounding this year's holiday season than in the past. [6:17] - Dawn describes the shame spiral and how this can happen when there's added pressure right now. [9:11] - Dawn explains the difference between doing nothing and active rest. [12:01] - Find the thing that makes you forget you have a phone. [14:15] - What works for one person won't always work for others. Remember that if you feel exhausted after doing something, it isn't rest. [16:07] - Some people recharge by being alone and during the holidays this is challenging. Dawn explains that it is important to take care of yourself first. [20:40] - Book yourself an appointment at the spa. You spend your year making others feel good and you deserve it, too. [22:20] - Your worth and value are so much more than what you can do for other people. [23:53] - Creating hard boundaries and sticking to a vacation schedule can make a huge difference in your self care and recharging. [25:04] - No one will respect your boundaries if you don't respect them yourself. [27:02] - The starting signs of burnout are bitterness and feeling annoyed with your clients and internal negativity towards something you used to love. [29:41] - Visualization is a simple tool you can use to keep yourself from feeling drained from certain clients. [32:15] - Life and business are interconnected. [34:17] - Dawn writes down and speaks aloud mantras that have been impactful. [35:18] - Dawn is hosting a free five day business building bootcamp. It is all from a perspective of growing your business while taking care of yourself. Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website Dawn Bradley's Website Dawn on YouTube The Anxious Creative Podcast Build Your Business Bootcamp

You may recognize 2021 Face of Sola Alyssa Wiener from her vibrant creations on Instagram, or from being published in Modern Salon, Behind the Chair, and Beauty Launchpad. But we know Alyssa as a kind, genuine person who is able to make her clients look on the outside the way they feel on the inside. Alyssa joins us on this Sola Stories episode to share her story about what intrigued her to join the beauty industry, why she was drawn to vibrant hair colorations, and what it was like opening her Sola salon studio during the height of the pandemic. Find out how in her salon, Lucky 13, she can create a safe space where everyone feels welcome, heard, and seen. With Alyssa's authenticity and empathy, her clients can feel confident embracing their authentic selves. In This Episode [0:55] - In 8th grade, Alyssa colored her hair black and was sent to a school therapist. Here's how that experience shaped her path for the future. [2:55] - Alyssa explains how a visit with her hairstylist opened her eyes to the world of Cosmetology and nothing else made sense to her afterward. [4:34] - Was Alyssa's salon built around a sense of retribution for her childhood experiences? [5:54] - Alyssa tells us about her journey to becoming a Sola salon owner during the height of a pandemic. [8:00] - Alyssa reveals where she conjured up her confidence despite all the fear, paralyzation, and uncertainty that the pandemic brought. [10:40] - “Collaboration over competition” is a rare mindset for the beauty industry. We learn how Alyssa came to embrace that ideology. [12:10] - Angela gives us a visualization of how Alyssa dressed for the interview and drives home the point that we are our own brand. [13:51] - How networking and authenticity helped Alyssa gain a massive following on social media. [16:20] - While Alyssa believes the followers on social media are cool, deep down she doesn't define herself by her social media following. [18:29] - Alyssa is happy to be at a place where she can be more selective of the clients that join her tribe. [20:25] - What would Alyssa say to someone who is on the fence about going independent or joining Sola? Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website Alyssa Wiener on Facebook - @lucky13ct Alyssa Wiener on Instagram - @alyssawiener Alyssa's Website

In this episode, Face of Sola Drew Inge joins us to spread the holiday spirit. You might know him as Do My Hair Drew on Instagram and TikTok where you can find some of the most hilarious and entertaining hairdresser themed TikToks and Reels, but Drew is so much more than a rock star educator or social media influencer. Drew has become a source of inspiration for thousands in the beauty industry. He continues to show up for everyone in his life: from his clients and his Sola neighbors, to his own friends and family. He hosts donation drives, Secret Santa gift exchanges for his Sola location, and even just leaves nice little snacks in the breakroom just to make someone's day. We couldn't think of anyone more fitting to join us on the Sola Stories Podcast to spread a little cheer and joy than Drew!  In this episode, Drew shares the meaning of the holidays for him and why he chooses to have and share so much joy. The reality is that the holidays can be a difficult time for some people, and a little love, light and laughter can go a long way.  In This Episode [2:01] - It is so important to Drew to show up for everyone and completed this interview from his car! [3:25] - The holidays in general are special to Drew and he decked everything out in his salon in November. He shares a personal story that changed his perspective. [5:43] - You never know what someone is going through and many people suffer in silence during the holidays. [6:24] - The way we show up is a decision. Where does Drew find the strength to show up consistently? [8:05] - Drew shares some of the things he does in his salon to boost the holiday spirit. [9:48] - Drew keeps a tight schedule and explains how he prioritizes. [11:47] - In order to show up for others, you have to prioritize self care. [13:24] - Ways to bring cheer to the salon do not have to be complicated. Drew shares some easy ideas to get you started off small. [15:41] - Drew shares a tip on keeping books full without having last minute cancellations as well as some things he does to keep the holiday spirit alive with his clients. [17:08] - Knowing how he manages the holidays, Drew plans ahead so his investments don't hit the bottom line. [18:03] - Drew loves using music and lights for the holiday experience. [19:03] - Think about what someone else is going through behind closed doors and help spread joy through your awareness and understanding. Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website Drew Inge on Instagram - @domyhairdrew Drew Inge on TikTok - @domyhairdrew Drew's Website

Retail is a huge opportunity for you to increase your bottom line without spending more hours behind the chair. So even if you've never dabbled in the retail game before, there is no better time to hop on the train than when sales are at an all-time high. Take advantage of the holiday splurge-fest and give yourself the end-of-year business boost you deserve with these holiday retailing tips: In This Episode [1:28] - Create festive retail-focused displays. It's the time of year to package products. [2:07] - Save time and earn rewards and deals by ordering on Beauty Hive. [2:26] - Decorate with retail and turn your salon into a festive oasis. [3:20] - Create ready-to-open gift sets and baskets. Save your clients time and hassle. [5:00] - Make sure your deals don't hurt your bottom line. Offer specials and bundles but don't lose money. [5:48] - Offer product samples as gifts. [6:34] - Use social media posts and text blasts to market your holiday deals. [7:21] - Clients will begin to associate your salon not only as their favorite place for their self care, but also as a way to give to others. Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website Register for a BeatyHive Account

The holiday season is in full swing, which means back-to-back appointments, text and email marketing, gift card promotions, and one final retail push. With so much going on, things can feel hectic... but you don't have to do it all alone - SolaGenius, the all-in-one salon management app, is here to help you during the busiest time of the year.  In this episode, we are joined by 2021 Faces of Sola Drew Inge, Ashlie Garner and Kim Pags, as well as Dani Ostrove, Account Manager with our partners at GlossGenius. They discuss how SolaGenius has changed their businesses for the better, especially during the holidays. Tune in to find out how SolaGenius can set and protect your boundaries, and about all the customizable content, including: social media templates, custom booking links, and even reports and metrics specific to your business.  Whether you are already an avid SolaGenius user or are considering making the switch, this episode is a must-listen. Find out how our professionals are using the app in creative and profitable ways and how you, too, can use this digital assistant to sleigh the holidays! In This Episode [1:11] - Our guests, Kim, Drew and Ashlie, introduce themselves and share their favorite features of SolaGenius. [3:41] - Your time and policies are protected with SolaGenius. [5:16] - Kim shares why she loves the appointment approval feature. [7:30] - Another huge time saver is sharing your customizable booking link on your social media to allow clients to book straight from Instagram. [9:08] - There's a step-by-step guide on the Sola blog that will show you how to add your links to different types of sites. [10:01] - Your own forms and waivers can be added into SolaGenius. [11:31] - The gift card feature in SolaGenius is a great tool to slay the holidays. [13:01] - Promotional gift cards help boost sales and give existing clients an incentive to purchase them. [14:57] - Text marketing is helpful to promote gift card purchasing straight through an online link. [16:41] - You can use each feature of SolaGenius in your own way that meets the needs of your unique business. [17:41] - Learn how to set up a text blast campaign with customizable templates. [19:30] - You can also set up criteria to target specific clients for different promotions or services. [21:17] - The text campaign feature will also track how many people you've reached and how much money it has brought in. [23:06] - Text messages are more successful in being read and acted upon rather than emails. [24:36] - Through trial and error, Drew has decided on how often to text or email clients. [27:15] - SolaGenius also has preloaded social media templates that can be customized for your brand. [30:01] - The templates are great when time is limited to create something from scratch. [31:30] - Drew, Ashlie and Kim share their strategies and what they focus on during the holidays. [35:01] - It is very easy to add a discount and add in retail products at checkout through SolaGenius. [37:09] - There are several reports and analytics to look through to help with tracking data. [38:40] - Drew, Ashlie and Kim share their most important metrics and why they focus on tracking them. [41:03] - The reports are easy to customize and filter which takes a lot of guesswork out of the numbers and metrics. [42:07] - Dani shares the SolaGenius Holiday promo offer Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website Redeem SolaGenius Holiday Offer

With the end of the year quickly approaching, we wanted to help you think of creative ways to end your year #SolaStrong. Even if things seem to get more and more hectic each day as the holidays approach, there are simple ways to increase your revenue in these last few weeks of 2021 and even propel you into the new year!  Sales trends and data are showing that people are making up for the lack of “normal” holiday celebrations in 2020  in big ways and that could mean an opportunity for you to help your clients while bringing in more revenue for yourself as well. It's the little things that keep people coming back, spending more and helping to increase your overall bottom line. Tune in to this Quick Tip to learn ways to boost your end-of-year revenue and end this year with a bang. In This Episode [1:03] - This is the time of year to make a big portion of your revenue. [2:30] - Your revenue is the result, not the reason. [4:00] - The first tip is to make sure you are communicating to your clients that you have openings and get them coming back in. [4:40] - Gift cards are an excellent way to boost your revenue. There are a lot of gift card promotions you could offer as well. [6:59] - Referrals are great, but what if your client gets someone a giftcard to see you? [8:06] - Added retail options are a good idea during this time of year as well to give people the opportunity to shop for gifts in your salon. [10:29] - The way you decorate and arrange products can make a huge difference on sales. [12:29] - You can also offer incentives for purchasing gift baskets. [14:28] - Jennie shares a charity raffle basket idea that has been very successful. [15:55] - How can you use the holiday season to pre-book for 2022? [17:20] - Think about upselling to have your clients show themselves a little more love. Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website

This time of year, it is easy to get so wrapped up in the holiday spirit that we completely forget about ourselves. It's important to remember that as a Solapreneur, you need to make sure to fill up your cup first before pouring into others' cups (and making them feel oh so good!).  As a beauty professional, you are catering to others' happiness all day, and with the holidays on top of your normal routine, your very full plate can overflow.  Best way to prevent burnout and overwhelm? Deep self-care. Take some time for yourself. Nourish yourself - body, mind and spirit - so that you can truly take on the world from a grounded and resourced place. We want to offer ways to turn the holiday spirit inward and love yourself up before the season's frenzy takes hold. These self-care practices will help you feel supercharged from Thanksgiving all the way through the New Year so that you can better serve clients, connect with friends and family, and maintain balance during the busiest time of the year.    In This Episode [1:50] - Find a way to take some time for rest and relaxation. [2:52] - Schedule “Me Time.” This is a scheduled commitment to spend time for yourself. [3:49] - You can schedule time for yourself and clients with the Sola Genius app. [4:18] - Picking up a journaling practice is a great way to connect with yourself and stay mindful. [5:17] - Here are some ideas of things you can write about when you feel stuck. [6:01] - Stay hydrated. We forget this during the colder winter months. [7:15] - Meal prep to keep things healthy when time gets away from you. [8:47] - Be sure to have enough Vitamin D during the darker winter months. [10:01] - Take yourself to the spa. Your books are filled with making others look and feel their best. You should take that time for yourself, too! [11:25] - Remember that you are not alone. Self care does not have to be isolating. [12:28] - Give yourself kudos for showing up and being ready for the holiday rush.   Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website

On this episode of the Sola Stories Podcast, we are joined by Face of Sola Serina Battaglini! Serina's journey is both unique and relatable and she's here - all the way from Ontario, Canada - to share it all with us. From a young age, she knew what she wanted to do but over time she discovered that what was holding her back was her inability to trust the process. Once she determined that she was the one standing in her own way, she took that leap of faith, and joined us in what she describes as the place she's meant to be.  Listen now to hear more about Serina's journey and her advice on trusting the process, whatever that may look like. No matter what step you are at in your salon ownership journey - even if you have yet to take the first step - Sola is there for you and Serina's story is proof that you can find where you are meant to shine. In This Episode [1:02] - Welcome to the show, Serina! Serina shares the beginnings of her journey as a stylist. [3:50] - Serina is driven by education and learning as much as she can. [5:00] - In Canada, the salon landscape is a lot different than in the US. Serina explains why she made the decision to go with Sola Salon Studios. [7:38] - After spending 4 years in a salon, Serina realized she had reached the amount of growth she was supposed to make there and needed to move on. [9:54] - The second Serina went into the Sola studio and met the owner, she knew it was where she was meant to be. [11:37] - The amount of support or lack thereof has a huge impact on your direction. [13:50] - Everything about shifting to Sola has been positive for Serina and her clients. [15:01] - Even if you have a low number of clients or are just getting started as a young stylist, Sola can be a right fit for the growth of your business. [16:20] - Take the leap of faith and trust the process. It is scary to make a change. [18:12] - Because of the rarity of salon studios in Canada, Serina shares client reactions. [20:25] - You just have to go in and see to understand the special experience. [22:30] - Serina heard what she needed to hear and something she kept in mind throughout her journey. [23:48] - Learn to trust the process. Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website Serina's Styles on Instagram

The holiday season is officially upon us... are you ready? Take a deep breath because you don't have to do it all on your own. At Sola, we have your back when you need it most - whether it's during a global pandemic or when you could use some extra support during the busiest time of the year. Tune in to hear the Sola resources and support available at your fingertips to help you sleigh this holiday season.  In This Episode [1:10] - The Sola Pro App provides resources and support on demand. [1:42] - The Sola Blog has everything you need to rock the holidays. [2:14] - Your own Sola Salons website can always be updated. [2:50] - Sola Genius is a life saving management app. [4:07] - Book Now is an online booking service provided by Sola. [4:50] - Beauty Hive will help you stock your shelves quickly and accurately. [5:28] - Sola has taken virtual education to a whole new level. [6:38] - The Sola Stories podcast is full of education and inspiration. Leave a review! Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website

Our guest on this Sola Stories episode is the one and only Tish Clark. Tish is one of 2021 Faces of Sola, the owner of Phormula 708 Studios and has been in the beauty industry for 15 years. Believe it or not, Tish started her education and career as a chef, but over the years discovered that she was meant for more than being behind-the-scenes. Through continued education and a hunger for standing out as her true authentic self, Tish found her home and a sense of belonging with Sola and has never looked back. Listen to hear all about Tish's inspiring story and feel her joy and contagious energy. Starting your own business and becoming an independent salon owner can be scary, but Tish chose to lean into courage. She had faith and took the first step, and now her dream of freedom, education and independent salon ownership have come true. In This Episode [1:05] - Tish shares her background and how she entered into the beauty industry. [3:55] - She realized she wasn't meant for being behind-the-scenes. [5:03] - Tish knows her calling is to make sure people are taken care of. [7:00] - Growing up, Tish wanted to stand out and be in charge. She had a strong sense of self. [9:34] - Working in various salons, Tish stood out as she does, but the salons didn't see how she fit them. That was a driving force for Tish to go independent with Sola. [12:03] - It is okay to be excited and scared at the same time. Decide which one to lean into. [14:44] - From the first time Tish discovered Sola, she felt the courage of the tribe stepping out on their own. [16:56] - Tish attributes her motivation and lack of burnout to constant education and trying new things. [19:34] - Tish is an educator for Matrix. She shares why she was drawn to this brand. [22:10] - Think, dream, dare is a slogan for Matrix and Tish lives it.  [23:41] - If you are thinking about it, you already want it. Get started with Sola.   Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website Tish Clark Phormula 708 on Instagram Phormula 708 Website Phormula 708 Studio Facebook

As Halloween quickly approaches, the rest of the holiday season is just around the corner. We wanted to offer you some holiday marketing tips that will help you maximize the cheer and minimize the stress. These tips may also help you to bridge the gap on any year-end financial goals. Don't let the pumpkin spice lull you into winter hibernation - let's make these last three months your most profitable (and fun) yet. In This Episode [0:59] - Through major challenges, comes major triumphs. [2:08] - Plan ahead. The holidays tend to sneak up on us and they are busy. Avoid the panic. [3:09] - Set end of year goals. Be realistic and reassess your goals as this was a crazy year. [4:43] - Plan holiday promotions and include all the right information for success. [6:10] - Holiday flash sales are great for “out with the old and in with the new.” [7:05] - Stock the walls. Prepare for that increased salon traffic. [8:25] - Decor can turn up the vibe and direct clients to the holiday product displays. [9:22] - You do not have to do everything. Honor the holidays that you want to celebrate. [9:57] - Here are some ideas for easy vibe-setting for each upcoming holiday. [11:23] - Give clients the opportunities to buy gift cards for their loved ones. [13:20] - Whatever you decide to do or not to do, honor yourself and practice self care. Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website  

This episode is all about how one of our 2021 Faces of Sola went from self-doubt to success, and doubling her income seemingly overnight. Ashlie Garner from Ashlie Ann Hair is a self-proclaimed “education junkie” and is a true testament to the freedom and opportunities Sola has to offer. Ashlie not only runs her own business, but also offers education courses with even more in the works.  In today's episode, Ashlie shares her inspiring and relatable journey. She tells her story and how once she believed in herself, she realized that she is worthy of her success. As someone so passionate about education, Ashlie has the drive to help others create their own success through Sola, and is on a mission to guide them on the path to loving and believing in themselves. And even if you don't feel 100% ready to face whatever obstacle is in front of you, Ashlie encourages listeners to just do it - even if you have to do it scared.  In This Episode [1:01] - Ashlie shares her journey and drive to get into the industry. [2:09] - In an attempt to fit in, Ashlie changed her appearance. But she realizes now that the beauty industry can help you love yourself. [3:04] - Ashlie's salon is plus size and wheelchair accessible. [4:10] - Everybody deserves the opportunity to feel and know that they are beautiful. [5:12] - She had started for 4 years in a traditional salon but now wishes she had gone the route of a Sola Studio from the start. [7:01] - Ashlie considers herself an “education junkie.” [8:02] - In February 2021, Ashlie's Instagram blew up with a need for education. She launched a full course called Employee to Empire in March. [9:29] - Ashlie is already inspiring and educating others as one of the Faces of Sola. [10:19] - Through re-evaluating everything and being her own boss, Ashlie doubled her income. [13:21] - Ashlie is creating a course around self-work, self-worth, and personal growth. [14:43] - If you are scared to do something, it is probably because you are on the verge of something great. [15:53] - Ashlie works with her best friend and went into Sola together. [17:35] - Fake it till you make it. Affirmations start when you don't believe them but eventually, you will begin to believe in yourself. [19:16] - Get out of your own way and just do it. Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website Ashlie on Instagram

On this episode of Sola Stories, we are joined by four new Faces of Sola - Ashlie Inman, Tish Clark, Serina Battaglini and Alyssa Weiner. These ladies all have unique experiences with Sola, but all share one vision of the future: their future with Sola. From feeling the freedom, confidence, and support of being a Sola entrepreneur, to the hopeful and positive impact of diversity and inclusivity for their clients, Ashlie, Tish, Serena, and Alyssa share their excitement for the future. The last 18 months have been filled with challenges, fear, and uncertainty. Listen now to discover how these ladies made it through the pandemic, how they were able to shift and grow as salon owners. Find out what Sola means to them and how their future is looking brighter everyday. In This Episode [1:21] - Alissa and Tish share what excites them most about her future with Sola. [2:22] - Serena has gained a lot of confidence since starting with Sola. She knows she can accomplish more and has no limits on her dreams. [3:09] - With Sola, Ashley knows she wants to dive into education and knows she can with Sola. [4:14] - All four ladies share when and why they started with Sola. [5:05] - During lockdowns in the Covid-19 pandemic, Sola was extremely supportive. [6:47] - Tish has been with Sola for five years and shares her journey and confidence. [8:30] - Alissa describes her fight or flight mode and her draw to Sola. [11:30] - The industry has experienced huge shifts, especially in mindset. Tish expresses her vision for the future of Sola. [12:20] - Serena thinks the future will hold lower maintenance and natural looks. [14:00] - Sola encourages everyone to love themselves and this includes clients. [15:35] - Being diverse and size inclusive is important and impactful. [17:00] - Because of being one-on-one, clients feel physically safe and love the connection with their stylist. [18:30] - With Sola Suites, you're able to make these important connections and share these special moments with their clients. [20:07] - The future of Sola is freedom to be who you are and to deliver an experience that is catered to you and your clientele. [21:14] - Serena being in Canada, she shares how uncommon it is where she is located to Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website Alyssa Wiener on Instagram Tish Phormula 708 Studio on Instagram Serena's Style on Instagram Ashlie Ann Hair on Instagram

Today's episode is a panel discussion on all things retail. The panelists today are all Sola business owners doing the job everyday. What are their tips, tricks, and secrets to using retail products to increase their profits and improve the guest experience? Joining the discussion today are Shea Johnson - owner of North and State Esthetics Studio, Joey Figueiredo - Daicy / Figueiredo salon studio, Lindsey Couch - Paul Mitchell Educator, and Tahesa Nelson - owner of Studio 406 Hair Salon. Join us as the panel explains their wins in retail, how to develop relationships with distributors, and how all five senses play an integral role in an excellent guest experience. With the holidays around the corner, take the opportunity to learn how to better serve your clients while helping pay your rent at the same time.  In This Episode [1:06] - Panelists interview themselves, where they are located as Sola business owners, and how retail has made a big impact on their business. [4:22] - Creating an immersive experience using all five senses helps build trust and increases sales. [5:51] - Shea explains why it is important to educate the client about products you're using. [6:29] - Lindsey shares a story about a guest experience with a take home product that demonstrates how retail products can actually change lives. [7:44] - Creating the work at home is sometimes a challenge. Retail products can help clients recreate their look from the salon at home. [8:56] - What are some good ways to strategically place retail products? [10:00] - Another idea is to have a product of the month on this one showcased shelf to make it extra noticeable. [12:08] - Covid has created a shift for many salons and guest experiences. Joey explains a couple of changes in the industry. [15:41] - Online ordering with a distributor can also have major benefits and helps develop a relationship. [19:08] - Joey explains why you may need to be proactive to ask and develop relationships with distributors. [20:01] - Joey asks clients to bring in their own products to see why his are better. [21:18] - As an esthetician, Shea explains how she sells retail without coming across as “salesy.” [22:20] - How can you educate guests in the sales process? Rephrasing the guest's concern, using “because,” and following up with a recommendation impacts sales. [24:55] - It is really important to sell the products that you love. [26:00] - With holidays coming, the panel encourages offering products as gifts. [29:14] - Think of retail as an opportunity to throw in the extra things you love and to make extra income. Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website Shea Johnson Instagram - @northandstate_estheticsstudio Joey Figueiredo Instagram - @stylistjoey Lindsey Couch Instagram - @thehungryhairdresser Tahesa Nelson Instagram - @hairbytahesa

Our guest on this episode is exactly what she says she is: a Chief Awesomeness Empowerer. Nina Kovner joins us as someone dear to us at Sola - she was our first ever keynote speaker at Sola Sessions and since then we have collaborated on so much education. From webinars, live events, to in-person intimate workshops, we've covered so many important topics ranging from branding, social media, authenticity, storytelling, boundaries and mental health.  Nina Kovner is the founder of Passion Squared, where she turned a challenging experience into one of inspiration for herself and others. At Passion Squared, they go straight to the heart of the matter to help entrepreneurs find clarity and eliminate confusion and chaos around how to create, build, and grow a creative small business. Prior to that, Nina spent 25 years working for John Paul Mitchell Systems and there found herself in marketing, a side of the business she never thought she'd be in. Nina has been such an inspiration to the Sola family through the years as a coach, mentor and friend. She describes her true passion as empowering others, and she does just that in this episode and beyond. In This Episode [2:29] - Welcome to the show, Nina! [5:24] - Nina shares her journey in the industry and how her career evolved. [7:18] - She was with John Paul Mitchell Systems for 25 years and discovered her workaholism. She checked herself into a program for depression and had to make a difficult decision. [8:26] - Her experience in marketing and her need to start from scratch led to the creation of Passion Squared. [11:24] - Nina does not have a degree in marketing but found herself there as someone who is passionate about serving others. [12:55] - One of Nina's strengths is her ability to follow her intuition and connect with people. [14:40] - People don't want to be sold to. They want to be connected with. [16:15] - Humans are inherently social beings. Hairdressers specifically are gifted in building relationships. This knowledge made a difference for Nina in marketing. [17:40] - Passion Squared is celebrating 10 years next year and Nina admits that the first couple of years were a struggle on social media. [19:01] - Tools and technology are always changing and you have to be where your customers are. But branding can stay consistent. [21:22] - Word of mouth is a result of great experience. That is the best kind of marketing. [22:42] - Nina explains the difference between brand and business. People don't buy what you do, they buy why you do it. [24:38] - The industry did not jump on social media early on and Nina explains that it's because it's uncomfortable. [26:07] - Without the foundation of a brand story, you will run into problems. [27:47] - Be where your clients are and where you can stay consistent. Consistency builds trust. [29:04] - Yelp and Google Business are sometimes even more important and impactful than social media platforms. [31:10] - Become clear about your brand in the beginning. [32:33] - Nina shares the questions to ask yourself when defining the clarity around your brand. [34:42] - Which is better? The generalist or the specialist? [36:11] - Nina gives an example of how to find a niche to brand and tell your story. [38:49] - You can be general in your services, but your story should be focused. [40:58] - Keep your brand promise which goes back to being completely clear on what that is. [43:40] - You are not the center of the story. It is all about the client. [46:14] - Nina shares what she'll be sharing at the upcoming Sola Sessions. Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website Purchase Ticket to September 27th Sola Sessions Passion Squared Website Passion Squared on Instagram Passion Squared on Facebook

John Mosley, also known as Mr. Popular Nobody, is one of the most iconic and sought after barbers in the industry. John is the founder and CEO of his own brand Popular Nobody and the current artistic director of John Paul Mitchell Systems. He has been named Top 100 Industry Game Changers by Modern Salon Magazine as well as Barber Educator of the Year by Barbershop Connect. Although he wears many hats, John always makes time to pour love and inspiration back into his community and the greater beauty industry.  We are so grateful to call John a friend and a true supporter of the Sola family. He has been on the Sessions stage twice before, and we are thrilled to have him join us virtually at The Sola Sessions Reimagined on Monday, September 27th .  Tune in to learn about John's background, his journey creating and growing his brand, and get inspired by his passion for education.  In This Episode [1:38] - John Mosley (@popularnobody) is one of the top and highly sought after barbers in the industry. [3:51] - John is a big believer in friends for life. He keeps people close to him. [5:08] - He was playing college football and decided it wasn't for him. He followed in the footsteps of his family members in the beauty industry.  [6:39] - John explains how he was loyal to the barbershop he worked in until he was able to open his own. [10:23] - You can't be successful until you start. John keeps it real on social media to avoid influencing the next generation with disillusion. [12:54] - Our minds are trained to crave instant gratification, but John explains the importance of patience and long term goals. [14:02] - Lean into education opportunities in the industry. [15:19] - John appreciates the process over the end result. His advice is to fall in love with the process in building your business. [16:53] - Branding is not just a logo. It is an identity. [18:24] - Maximize your opportunities to build your brand. [20:06] - John offers a branding course and discusses the importance of aligning everything. [26:16] - Many times, we create our own anxiety. [28:37] - In this industry, we put our customers first, sometimes to a fault. How can you do small things to put yourself first? [30:43] - John is passionate about educating others and gives his classes everything he's got. [32:56] - Education has many more impacts than just getting better at your craft. [33:40] - John shares his thoughts about Sola Sessions and the Sola Family. [34:53] - What can you expect from John at the upcoming Sola Sessions? [36:17] - Being innovative and a role model are what keeps John motivated. [38:01] - Find The Popular Nobody App on Android and Apple device app stores. Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website Purchase Ticket to September 27th Sola Sessions The Popular Nobody Website Popular Nobody: The Apex Podcast Popular Nobody on Instagram

We are thrilled to have industry icon Sonya Dove on this episode of Sola Stories...and even more thrilled to have her as an educator at The Sola Sessions Reimagined on Monday, September 27th! As Wella's Global Creative Ambassador for over 35 years, Sonya plays an integral role in the brand's trade presence with color innovation, inspiration, and education. She collaborates with educators from a range of professional haircare brands creating editorial and competition shoots, as well as education and trend development designed to inspire stylists all over the world. Sonya is fueled by her passion for every aspect of her career, and she actively surrounds herself with creatives of all industries. She uses her life experiences as an inspiration when mentoring or judging hair competitions, backstage at New York Fashion Week, producing photo shoots, in film wig work, and on stage at industry shows and events. Sonya is a beacon of inspiration, education, and mentorship for the stylist community. Her commitment to developing others to find their own voice within the beauty industry is truly her strength and it shines in today's conversation. Listen to her stories, both personal and professional, and let your own light shine as you learn from one of the greatest.  In This Episode [0:36] - This episode's guest is industry icon, Sonya Dove.  [1:45] - Sonya will be an educator in September at The Sola Sessions Reimagined. [2:40] - Sonya shares her background and how she ended up on her career path. [4:12] - Eventually, Sonya started entering into competitions and before she knew it, she and her husband were doing shows for Wella. [5:56] - Through her journey, Sonya moved to the United States. [7:54] - In 2007, Sonya and her husband opened their own salon in Los Angeles. The time was unfortunately hard due to a recession. [8:42] - Wella stepped in to help for one year and helped Sonya avoid bankruptcy. [10:43] - One of the reasons people choose to own their salon through Sola is freedom. [12:01] - It is important to Sonya to be aligned with the Wella manufacturer. She has been with them for 35 years. [14:57] - Sonya is one of Wella's global artists. She describes what she does in this role. [16:16] - Sonya does it all and she loves the variety in her job. [17:18] - Take care of yourself to avoid burnout and learn to say no to some things. [20:19] - Sola provides so much education. Sonya describes how she delivers education, too. [23:11] - Create the space and culture you need in your salon. The details make a difference. [25:14] - How did the pandemic impact Sonya? How did she manage the negativity? [28:10] - Most of Sonya's work with Wella now is virtual. [30:52] - It is so important to give yourself a mental break. [32:14] - Sonya created a show on all of her personal loves including how nature, food, and music influence her hairstyles. [35:00] - Sonya shares that she failed in school and was always told she would not be successful. [36:10] - In her personal life, Sonya has had many ups and downs. [38:56] - Sola Sessions are for education with inspiring leaders in the industry. [40:01] - Sonya explains that she never lost momentum in her career. You can have it all. [41:42] - Something we need to be conscious of in this industry is to support each other. [43:22] - What will Sonya be sharing at the next Sola Sessions? [46:17] - You can purchase your tickets to the Sola Sessions on September 27th at SolaSessions.com. [47:03] - Sonya is very active and responsive on Instagram and her website SonyaDove.com. Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website Purchase Ticket to September 27th Sola Sessions Sonya Dove - Website Sonya Dove on Facebook Sonya Dove on Instagram Sonya Dove Hair YouTube Channel Wella - Website Wella Education Website Wella Education on Facebook

We've got a lot of amazing stuff up our sleeves for The Sola Sessions Reimagined, a virtual education event for independent salon owners, coming to you live on September 27th. Tune in for 10 (of the many) reasons you'll want to join!   In This Episode [0:30] – 10 reasons why you don't want to miss The Sola Sessions: Reimagined! [1:29] – Reason #1 – learn from the industry's best educators! [2:17] – Second reason is that you can choose your own journey! [2:46] – The vendor expo. [3:28] – Two hosts that you are familiar with! [4:25] – The next reason is that the event is offered at a low price! [5:02] – On-demand access until the end of the year! [5:27] – The eighth reason is that there will be prizes and giveaways! [5:41] – There will be live Q&A sessions! [6:00] – The tenth and final reason is the Faces of Sola panel discussions!   Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website Sola Blog The Sola Sessions: Reimagined Jennie's Instagram Page

Having boundaries is crucial to running a successful business and maintaining a healthy work-life balance. And while boundaries have always been important, they have been an especially hot topic during the pandemic.  Salon business educator Gina Bianca joins us in this episode to share her expertise on this very topic. Gina wears many hats as a salon owner, an educator, a coach, and a content creator. How does she do it all, and do it well? It all boils down to one thing: boundaries.  Tune in to hear about this young woman's journey to success; how she got into the business and gained all of the valuable experience that she now has, the importance of mentorship and paying knowledge forward, and why setting boundaries are absolutely crucial to being a success in the beauty industry. She encourages listeners to just say no, emphasizing that just because you can do something doesn't necessarily mean that you should. She also recommends having a mission to better ensure that everything that you do revolves around your core values, revealing that her mission is all about elevating the beauty industry. In This Episode [0:32] – Gina recently talked about boundaries in this industry. [2:33] – Gina having to set a boundary with her mother. [5:30] – Setting boundaries is especially hard when you're codependent. [7:37] – Mental health and setting boundaries have a history of being taboo topics. [10:34] – Gina dives into sharing her journey. [13:00] – Gina learned everything by taking risks and putting work in. [16:09] – A little bit of background information about Gina outside of her business. [18:56] – How Gina decided on the importance of mentorship for her. [21:36] – Gina takes pride in paying kindness forward. [24:11] – Learn who Gina credits as having literally saved her life. [26:18] – This industry is so giving! [28:44] – People often like to hoard knowledge rather than share it. [31:00] – Sola has 17,000 small business owners in the United States as well as locations in Canada and Brazil! [33:45] – Multiple revenue streams. [35:12] – Why making money tends to be a taboo topic. [37:55] – Bad work vs. good work. [40:32] – The abundance mindset. [43:02] – Many salon owners aren't taking advantage of retail. [44:31] – Gina's theory on why people in the service industry have trouble setting boundaries. [47:33] – You have to work hard before you're in demand. [50:25] – You sometimes build long-lasting relationships with your clients. [53:40] – Have boundaries with your time! [54:13] – Say no when you need to! [56:28] – Elevating the beauty industry is Gina's mission. [59:24] – It's hard but so important to say no. [1:00:26] – How listeners can connect with Gina.   Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website Sola Blog SolaGenius The Sola Sessions: Reimagined BeautyHive - Website Clubhouse Giana's Instagram Page The Network Salon - Website Mastermind - Website  

If offering retail is not a part of your salon business, there's a chance you're leaving some money on the table. But when it comes to stocking your backbar, there's a lot to consider – including partnering with the right brands that fit the culture of your salon. Tune in to this episode where we chat with Hunter Donia, Ashley Lantz and Kim Bennett to discuss all things stocking your studio with retail and backbar. Find out how to select a brand that meets the needs of your brand and your target market, as well as how to make retail a part of your amazing customer experience. They also share ways to become more confident when offering your clients retail, tips for staying organized, and so much more.  So, the question is: Are you ready to streamline your backbar ordering systems and rock the retail game? In This Episode [0:24] – Stocking your studio with retail and backbar. [2:30] – Why partnerships are very important. [3:58] – Color, Hunter argues, is the pinnacle of the hair salon industry. [5:39] – Shoutout to Kim Bennett and how products are a huge part of her salon experience! [7:30] – Kim agrees with Hunter's point about marketing with a brand. [9:30] – Why it's so important to choose a brand that will support you. [11:38] – Kim advises salon owners to have a separate financial account for retail. [14:13] – Ashley discusses her brand partnership. [16:13] – How Hunter brought his brand into his Sola studio and the importance of his core values. [18:39] – Salon owners are salespeople. [21:03] – Efficiency and ordering when stocking your retail and backbar. [22:19] – How to make sure that what you bring in doesn't collect dust. [25:13] – BeautyHive has a nifty feature that makes it easy to reorder! [26:11] – Hunter's take on organizing your stock. [28:13] – Retail customers can be just as valuable as service customers. [30:40] – Do you value a brand having an affiliate code program? [32:59] – Bookkeeping and keeping track of your numbers is very important. [35:22] – Kim redirects the conversation back to restocking. [38:14] – Whether or not Kim sells a lot online. [40:07] – Kim discusses her color backbar. [42:18] – It's smart to keep notes about your clients on SolaGenius. [43:45] – The importance of the guest experience. [45:58] – Kim's experience during COVID. [47:58] – Jennie's customer perspective. [50:58] – Salon owners should assume that the client knows nothing about their hair. [51:45] – Angela's customer perspective. [53:50] – Hairstylists are the authority of what they do.   Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website Sola Blog SolaGenius BeautyHive - Website The Sola Sessions: Reimagined Clubhouse @hairbyhunty on Clubhouse

All good things must come to an end. With summer winding down, it's time to capitalize on the busy back-to-school season, and we're willing to bet this season is going to be especially busy because, for many kids, this is their first time back in a normal in-person school setting. From collaboration with your community to sales that are too hot to resist, tune in for our top tips for capitalizing on this back-to-school season. In This Episode [0:30] – Salon Marketing for the Back-to-School Season from the Sola Blog. [1:08] – Understand your audience. [1:45] – Markdowns and retail incentives. [2:20] – Start a rewards system for repeat customers. [2:55] – You should collaborate with other small business owners. [3:36] – Have a back-to-school open house event! [4:13] – Use social media to target students. [4:40] – Consider hosting contests on social media. [4:58] – Remember parents' needs and wants too! [5:42] – The Sola Sessions are coming back on Monday, September 27th! Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website Sola Blog

Carlisha Duffey is one of our 2020 Faces of Sola and the owner of Southern Girl Natural Hair Studio in Topeka, Kansas. As Carlisha puts it, her studio is a safe place for naturally curly hair. Carlisha is a woman who wears many hats, as she is not only a hairstylist but is also a trained figure skater, writer, photographer, published author and student. She joins us on the Sola Stories Podcast to discuss her experience as an independent salon owner and how she manages to balance it all.  Carlisha shares how she got into the beauty industry, initially having done costuming, hair and makeup for Disney World! She goes into detail about how she established her Kansas salon location, and she also elaborates upon her why and the philosophy behind what she does in her studio. She also talks about her skills as a photographer and how she came to shoot a cover featuring Tippi Shorter for Beauty Launchpad, and she looks toward the future and discusses what's next for her on the horizon. Tune in to be entertained and inspired by Carlisha's aspirational journey and endless success. In This Episode [0:46] – This episode's guest is Carlisha Duffey of Southern Girl Natural Hair Studio! [2:40] – Learn about Carlisha's journey in the beauty industry. [4:58] – How Carlisha got her cosmetology license [5:52] – Discover how Carlisha established her Topeka, Kansas location. [7:58] – Starting this journey was scary for Carlisha, and she had to take a leap of faith. [10:20] – Carlisha is now a mentor for up-and-coming salon owners. [13:17] – Carlisha shares her why behind her studio. [16:07] – Carlisha's philosophy about styling hair and how her studio is a judgment-free zone. [18:22] – Carlisha explains the meaning behind her motto – Your hair is a crown that you never take off. [20:33] – What being one of the Faces of Sola means to Carlisha. [23:28] – Carlisha was fired from a traditional salon because of pursuing her own salon. [27:04] – Carlisha has such an incredible story! [28:58] – Carlisha compares her studies in school to the X-Men. [31:17] – Learn about Carlisha's talent as a photographer. [34:02] – Carlisha's multiple skills meant that she was able to pivot on set. [37:06] – Carlisha is able to accomplish her goals even when she is outside of her comfort zone. [38:42] – How Carlisha came to shoot a cover for Beauty Launchpad. [41:21] – Carlisha knew what she wanted in her life and made it happen by asking for it. [44:20] – What's next for Carlisha! [45:20] – Carlisha's book Begin Again is out now, and Shampoo Girl is coming soon! [48:59] – How listeners can connect with Carlisha. Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website Carlisha's Website Carlisha's Instagram Page hairbycarlisha - Instagram Page Southern Girl Natural Hair Studio - Instagram Page Carlisha A. Duffey – Begin Again BeautyHive – Website Beauty Launchpad - Website

Read the full blog: Tips to Get Over a Creative Block Do you find yourself wanting to uplevel your craft, offer something new, or produce content, but feel stuck or don't know where to start? As a beauty professional, you are an artist, subject to the same creative blocks and slumps that infamously plague writers, performers, musicians, fine artists and creators of all kinds.  Creative blocks are barriers to inspiration that get in the way of accessing your inner creativity, lasting anywhere from hours to years. Often this can become a self-defeating cycle, where creative people will actually beat themselves up for their slump, driving the creative block further into the psyche and cementing it into the brain.   Whether you want to try a new balayage technique or post your photos on Instagram, we want to help pull yourself out of creative ruts faster with these tried and true ways that artists have relied on to move past creative blocks and recover your creative spirit. In This Episode [0:51] - Do you feel stuck and not sure where to start in upleveling your business? [1:26] - Creative blocks can last from hours to even years. [2:35] - Tip #1 is rest and relaxation. Seems counterproductive, but gives your creative spirit time to breathe. [3:38] - Tip #2: Write it Out. This is a key to unlocking creativity. [4:58] - Writing it out also challenges your negative self-talk. [6:19] - In writing your thoughts daily, you will feel more connected to your creativity and get to know your inner voice. [6:34] - Tip #3 is all about education. As a creative, it is important to expand your knowledge. [7:38] - Tip #4: Digital Detox. Three to seven days can give your brain a reset. [9:15] - Tip #5 is to stop trying and do something that you love. What are your hobbies? [10:05] - Above all else, be kind to yourself. Accept your creative blocks.   Links and Resources Follow Sola on Instagram: @solasalons Read more on the Sola Blog Sola Pro App BeautyHive

During The Sola Sessions Reconnected, we hosted a panel discussion about charging what you're worth. We received a lot of questions about charging hourly from Ashley Lantz - so many, in fact, that we decided to bring her on as a guest to discuss her recent change in price structure. Ashley is the owner of MAUVE Salon in Avondale, Arizona as well as one of the 2018 Faces of Sola and a member of Thrivers Society. She is a speciality colorist and has grown into a very successful salon owner over the last five years at Sola. Ashley joins us to talk about her recent decision to charge hourly and her best tips to make the change yourself. She offers advice on how to determine an hourly rate that is appropriate for you and your business as well as how to set your prices if you're going straight into a salon studio as opposed to transitioning from one salon to another. This insightful conversation is a must-listen if you are considering making the change to hourly pricing or could use a boost to start charging what you're worth!  In This Episode [0:58] – We got so many questions from Ashley Lantz about charging hourly. [2:31] – Ashley has grown into a larger studio over time. [5:00] – How Ashley priced her services when she first moved into Sola [6:20] – Learn how to price your services if you're going straight into a studio. [8:18] – How Ashley rebranded between her previous salon and her new salon [9:30] – What inspired Ashley to charge hourly. [11:07] – What was most difficult for Ashley about making her pricing structure transition. [15:09] – Charging hourly is a good way to get rid of services that don't serve you anymore. [16:21] – Ashley offers more reasons to switch to charging hourly. [17:52] – How Ashley plans to track success with her new pricing structure [19:54] – Learn how Ashley chose her hourly rate. [22:07] – Ashley discusses determining your hourly rate using the goal digger method. [24:42] – Ashley used SolaGenius to tell her clients about the change in pricing structure. [27:42] – It's so difficult to avoid emotional discounts for loyal customers. [29:25] – Ashley talks about the relationship between prices and rent. [32:20] – One of the main reasons stylists join Sola is to avoid traditional salons and commissions. [33:23] – Reach out to Ashley on Instagram. [34:11] – Last words of wisdom for anyone considering changing to charging hourly.   Links and Resources @solasalons Instagram www.solasalons.com Sola Stories - Episode 57: Charge What You're Worth SolaGenius BookNow BeautyHive @ashleylantzhair  

Running a salon isn't just about hair and makeup. It's about a personalized experience where your clients can feel comfortable, vulnerable, safe and beautiful from the inside out. That's why creating an amazing guest experience for clients is so important. Wondering how to create an experience worth coming back for? What small (or big) things can you add to your salon environment or service to make them feel special?  Tune in to this episode as Angela Ribbler, Jennie Wolff, Hunter Donia and Ebony Nelson share how to create a memorable guest experience in a salon studio, while also incorporating your personality and core values into your safe haven. Your clients don't just come to you for a service but rather a holistic experience. Creating a next-level guest experience is a win-win because they feel pampered, and you can feel comfortable and confident charging what you're worth. In This Episode [0:31] – A Clubhouse conversation about creating a great client experience in a suite. [1:52] – What makes what Ebony offers unique. [3:54] – Ebony compares the guest experience to customer service. [5:52] – Ebony makes it a point to hype her clients up! [8:28] – Jennie confirms how important it is, as a customer, to feel seen. [9:14] – How Hunter's salon offers a unique experience. [11:02] – Hairstylists are problem solvers! [12:08] – Hunter reveals a couple of ways that he makes the experience with him tailored to his clients. [13:05] – Angela offers her perspective as a client and discusses the booking process. [13:58] – Ebony's thoughts on booking appointments. [15:44] – Simplify your marketing! [17:05] – Hunter offered a complementary Zoom consultation before prospective clients booked appointments with him. [19:22] – Why a pre-consultation can be very important. [22:28] – Your consultation is a chance to excite prospective clients! [25:03] – More insight about making clients comfortable. [26:01] – Always improving the experience gives you a reason to raise prices. [27:34] – Challenge creates opportunity! [29:43] – Read your guests so that you can interpret what they want that day. [31:08] – What Katie has been doing to make her clients comfortable. [33:53] – Incorporate your personality into your salon experience! [36:25] – Hunter builds his brand around low maintenance. [39:49] – How to encourage clients to relax and enjoy quiet time during a lengthy appointment. [40:58] – Hunter discusses setting boundaries. [43:19] – Your client wants their hair to look good which you can't do if you're drained of energy. [44:33] – Movies and shows are one way to keep clients occupied. [47:11] – You can create a better experience for guests when you know them!   Links and Resources Follow Sola on Instagram: @solasalons Follow Hunter Donia on Instagram:@hairbyhunty Follow Ebony Nelson on Instagram: @theebonynelson Follow Angela Ribbler on Instagram: @acontentqueen Follow Jennie Wolff on Instagram: @jenniethewolff BeautyHive

It is our mission to empower you to elevate your career as an independent beauty professional and experience the freedom of salon ownership. That's why we want to make sure you know about all the powerful tools and resources that are available to you as a Sola professional.   From helping new clients discover you, to streamlining your processes, we are here to help you feel successful in and out of the salon.   Tune in to hear 5 Sola resources you may not have known about. Time Stamps [0:27] – 5 Sola resources you may not have been aware of [1:05] – BeautyHive [2:14] – SolaGenius [3:07] – PerkSpot [3:34] – Access PerkSpot deals through the Sola Pro app. [4:03] – On-demand education in Sola Pro. [4:40] – You can still access The Sola Sessions Reconnected. [4:50] – BookNow   Links and Resources 5 Sola Resources You May Not Have Known About @solasalons Instagram Sola Salons Studios BeautyHive SolaGenius Sola Pro The Sola Sessions Reconnected BookNow

Let's face it, charging what you're worth is sometimes easier said than done. But when you are equipped with the education to assess the financial breakdown of your business, it becomes a whole lot easier to understand your value and have confidence to charge what you're worth.  Joining us on the Sola Stories Podcast is Nina Tulio, an industry leading salon business consultant, speaker, and educator, having worn many different hats over the last twenty-five years. She started a consulting agency in 2016 to help salon owners and stylists grow their business, create (and stick to) a budget, and set boundaries. Her latest venture has allowed her to combine both her love for helping people and her love for the industry, and she is here to help stylists and salon owners set prices based on fact, not fear. Listen now to hear Nina as she talks about understanding your value before discovering your worth, how to save smarter and (like putting aside 3-6 months worth of operating expenses in a savings account), how to avoid guilt when raising prices and refusing discounts, and so much more. In This Episode [0:33] – Nina Tulio is this episode's guest. [2:40] – Parallels between Nina's teachings and Sola's teachings. [3:18] – Nina's journey in the beauty industry and her current consultant agency. [5:26] – Specifics on what Nina offers to hairdressers through her program. [7:37] – Nina has a podcast – No Stylist Left Behind! [8:34] – Charging what your value is and how to determine that. [11:30] – How someone determines what they're going to charge when they go directly to a studio. [13:27] – Do your pricing based on facts, not fear. [15:40] – How to budget properly. [18:14] – Why some suite owners overspend on supplies. [20:23] – Jennie discusses BeautyHive. [22:00] – Percentages involve your prices as well as your spending. [24:57] – How to know when to raise your prices. [27:57] – Nina believes that salon owners should share with clients beforehand that a price increase is coming. [29:50] – Nina also believes that it's a good idea to share with clients why you're increasing your prices. [31:48] – Why many salon owners give emotional discounts and how to stop doing it. [34:51] – Giving discounts is essentially the same as giving money away. [37:57] – Become comfortable with looking into your numbers! (If you don't know your numbers, you don't know your business!) [39:45] – Trust in yourself and in your skills! [41:15] – Where listeners can connect with Nina.   Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website SolaGenius Nina's Instagram Page Nina's Website Make That Money! Course The Synergy Course No Stylist Left Behind Podcast Sola Stories - Episode 17: Crisis Creates Opportunity with Michael Cole Sola Stories - Episode 50: Quick Tip: Understanding Your Sola Business BeautyHive – Website

You've spent a ton of time and energy making your space perfect for your guests. What if your salon could create an amazing experience for your current clients while also attracting new clients to your chair? It's easier than you may think. What initially drew you to a salon studio environment, and how can you market those benefits to your clients, too? The latest Sola Stories Podcast was created from a recorded Clubhouse room that we hosted with salon owner, Hunter Donia. We chatted all about why and how to market, not only your services, but your actual salon environment to its full potential. Various Sola professionals also share their experiences and how they market their salons. Tune in as they share helpful insights and bounce around creative and effective ways to market your salon environment.  If you're not yet on Clubhouse, we strongly encourage you to join and follow Sola, Hunter Donia and Angela Ribbler so that you can be a part of future conversations like this one every Tuesday morning! In This Episode [0:28] – How to market your salon environment to the max with Hunter Donia and Angela Ribbler on Clubhouse. [1:58] – There is an episode of the podcast about why you should join Clubhouse. [2:34] – Be sure to join the Sola club on Clubhouse. [3:29] – What it means to market your salon environment to the max [5:25] – Hunter gives an example of marketing your brand. [8:45] – What drew you to your preferred salon environment? [10:40] – Angela argues that you should get creative and make use of what you can do. [15:49] – Be transparent about the experience that you create for clients. [18:22] – Angela shares a story of helping her close friend – who is transgender – find a hairdresser. [21:46] – Christina reveals what about her salon will make for a unique experience. [24:13] – Angela enthuses over a video from Hunter's Instagram page. [25:41] – Christina's process of showing and/or telling clients about her environment. [28:47] – Sola partners with beauty professionals for them to share their stories, and Angela explains why that's important. [32:07] – Emily's salon is one of the only salons in her area that is LGBTQ+ friendly. [34:36] – Your talent and the appearance of your salon don't matter if you don't market yourself. [37:35] – Hunter talks about charging what you're worth and raising your prices. [42:57] – Sola professionals can use SolaGenius for a low price. [45:13] – Sydney uses video to market herself and wants to take that to another level. [47:09] – Simplify your pricing for online booking as much as possible. [52:14] – Take advantage of story highlights on Instagram and use Instagram's Guides feature. [55:00] – You could group your Instagram story highlights by hair color. [57:27] – Survey people. Ask them what they want! [59:58] – Sola's recent episode about the updated mask mandates. [1:02:16] – Hunter's opinion about safety during current times. [1:05:03] – Hunter and Angela bring the episode to a close. Links and Resources Links and Resources @solasalons Hunter's Instagram: @hairbyhunty Angela's Instagram: @acontentqueen “5 Reasons Beauty Professionals Should Join Clubhouse” “How to Respond to Changing Mask Guidelines as an Independent Salon Owner” BeautyHive

Danielle Green, passionate activist, educator, social media sensation and Radically Curly Salon owner, joins us on this episode to share how she turned her passion of textured hair into her life purpose. Danielle grew up in the beauty industry as an apprentice to her mother, and has now been in her Sola studio in Las Vegas for eleven years. She and her team specialize in and celebrate curly hair, with the mission to empower clients with all hair types and textures to feel confident wearing their crown. Danielle is a strong advocate for the Crown Act, created to outlaw discrimination based on hair style and texture in workplaces and public schools. She has also started her own petition to create a curriculum for curly and textured hair in all cosmetology schools. Join us to talk about the beauty and meaning of textured hair, why and how to become an advocate for change and how to empower future generations to embrace the natural fabric of their hair. In This Episode [0:33] – Danielle Green introduces herself and why she is passionate about textured and curly hair. [0:49] – Jennie and Danielle explain what the CROWN Act prohibits. [1:16] – Danielle shares some background information. [4:00] – Danielle shares her story of being in the beauty industry. [5:54] – A crisis can lead to growth and new opportunities. [7:09] – How Radically Curly grew as a brand. [9:20] – Where the name Radically Curly comes from. [10:54] – Radically Curly operates together as a team. [12:36] – Radically Curly's multicultural element. [14:16] – Danielle's struggle with her curly hair in the past. [17:15] – Various ethnicities are affected by curly hair bias. [19:35] – Standards of beauty are arbitrary and change throughout history. [21:20] – The CROWN Act protects people like Danielle. [23:56] – The CROWN Act has been passed in Nevada and sixteen other states as well. [26:32] – We are headed in the right direction, but there is still work to be done. [29:13] – What Danielle did in Nevada to use her voice and make a difference. [32:22] – Danielle has created a cosmetology petition to raise awareness. [34:54] – Why all hairdressers should be taught about naturally curly hair in cosmetology school. [36:24] – Mothers sometimes come into salons with daughters with very different hair types than theirs. [38:57] – Internal and external problems are caused by shame. [41:50] – Kenya Kirk and her program, Mommy and Me. [44:04] – Danielle's contact info. Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website The CROWN Act - Website Radically Curly Salon - Website Radically Curly - Instagram Page Radically Curly - Twitter Page Radically Curly - Facebook Page Cosmetology Petition Faces of Sola Series: Kenya Kirk BeautyHive - Website The Sola Sessions Reconnected – Buy On-Demand Ticket

What would you do with a few more hours back in your day? Spend more time with your family? Squeeze in a few more appointments? Relax? No matter your answer, the beauty of being the boss is that your time and schedule is completely in your hands. We're just here to help you spend less time doing busy work and more time doing what you love. Follow these five tips to save yourself time and give yourself the peace of mind you need and deserve as a go-getting salon owner!   Time Stamps [0:32] – 5 tips to save time in the salon from the Sola blog [1:10] – Tip #1 – Clean as you go. [1:58] – Tip #2 – Keep your salon stocked with BeautyHive. [3:12] – Tip #3 – Use an online booking system like SolaGenius. [4:09] – Tip #4 – Intentionally schedule your time. [4:58] – Tip #5 – Stick to a consistent schedule. [5:44] – The Sola Sessions Reconnected.   Links and Resources Sola Blog @solasalons Sola Salons Studios SolaGenius BeautyHive The Sola Sessions Reconnected – Buy On-Demand Ticket  

Could your Instagram be doing more to build your business? In this episode of Sola Stories, Sola’s CMO, Jennie Wolff, and Content Queen, Angela Ribbler, team up to share useful tips to help you level up your salon’s Instagram.  Tune in to learn what an effective Instagram bio and feed look like and why they are important for the health of your business. Do you need a business profile? Why should you make sure your profile is set to public? How do you capture your audience’s attention before they leave your page? We cover all of this and so much more on this must-listen episode. Consistency is also important – having a consistent color scheme, background and posting schedule. We also share why it's important to engage with your followers and encourage interaction rather than just using your Instagram page as a megaphone. Want more social media tips from the pros? Be sure to check out our library of on-demand Sola Sessions content, available through to the end of 202, for just $29!  Do you have a question we haven’t answered? Reach out to us @solasalons! We would love to hear how we can support you further.  Time Stamps [0:24] – How to level up your Instagram account [1:40] – Differences between how you set up a personal Instagram profile and a business Instagram profile [2:54] – Make your business profile public [4:42] – Some Instagram features that should be used by salon businesses and why you should use them [7:17] – Instagram's live feature is a great way to talk about products that you use and sell. [7:58] – How making your Instagram feed unique to your own style is important [9:15] – Instagram's Highlights feature is also very useful. [10:32] – A tip on creating a well-rounded and varied Instagram feed [12:14] – Why should someone follow you? What makes your feed unique? [13:24] – How to plan your platform in a more specific way [15:52] – How to write an effective bio [16:49] – Your Instagram account should highlight where you're located and what you specialize in [19:41] – Special certifications should be in your bio. [20:28] – Post consistently and regularly. [23:50] – Using good backdrops in your photos [25:34] – Ways that you can establish engagement [28:59] – Social media shouldn't be a megaphone; it should be interactive. [31:44] – An example of targeting your hashtags toward your audience [33:18] – An effective hashtag and a Book Now button can lead to a full service experience. [34:30] – The Sola Sessions Reconnected On-Demand.   Links and Resources @solasalons Sola Salons Studios The Sola Sessions Reconnected On-Demand Later - Social Media Planner Plann - Social Media Planner Sola Stories, Episode 36: Quick Tip: Hashing Out Hashtags with Angela Ribbler + Jennie Wolff BeautyHive

As an independent salon owner, the return to “business as usual” can result in some critical decision-making to maintain health and safety while avoiding conflict and discomfort. In this time of shifting mask regulations, we want to make sure you are equipped as a small business owner with options for communicating new salon rules to clients amongst varying comfort levels and circumstances.  Time Stamps [0:28] – How to respond to changing mask guidelines as an independent salon owner, from the Sola blog. [1:08] – CDC has loosened the mandate for vaccinated Americans. [1:50] – What the new rules mean for salon owners. [2:39] – Several routes you can take to manage updated mask policies for your salon. The first is following state and local guidance. [3:58] – Some sample messaging for clients aligning with local guidance. [4:42] – The second route is continuing the same mask policy. [5:36] – Sample messaging for clients continuing mask policy. [6:20] – Route #3 – survey your clientele. [7:02] – Survey example for clients [9:09] – Fourth possible route is to address masks on a case-by-case basis. [9:43] – Suggested question to ask clients [10:54] – Place health, comfort, and safety above all else.   Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website The Sola Blog SolaGenius The Sola Sessions Reconnected – Buy On-Demand Ticket

Our session here from The Sola Sessions Reconnected is all about pricing strategies, specifically how to charge what you're worth! We're joined by three fellow Sola faces in this episode - Joey Figueiredo (owner of Daicy // Figueiredo), Bianca Margolis (owner of B. Rose Studio), and Ashley Lantz (owner of Mauve), who each talk a little bit about how they got started in the beauty industry and how they settled on their prices. We discuss the various reasons why a salon owner would raise their prices and how they know that it's the right time to do it. Joey, Bianca, and Ashley also each offer some helpful advice on raising prices and how to go about doing it. Reach out to any one or all three of them for additional advice and/or if you're looking for a mentor, and don't forget that you can still watch the panels from The Sola Sessions Reconnected on-demand all the way through to the end of 2021! Time Stamps [0:24] – Pricing strategies and how to charge what you're worth. [1:07] – A little bit of background information about Joey, Bianca, and Ashley and how they set their prices at the beginnings of their journeys. [3:20] – Some things that Joey considers when deciding on prices and when to increase them such as location, what kind of studio you're in, rent, and product and inventory. [3:58] – Bianca's prices reflect on her being the best that she can be. [4:17] – How hourly pricing is on the rise and what the benefits of it are. [6:23] – How salon owners might know that it's time to raise prices. [8:47] – It's funny when other people – especially clients – tell you that you're not charging enough. [9:58] – Whether or not there is a limit to how often you should raise your prices. [12:10] – How Bianca decides it's time to raise her prices. [13:37] – Salon owners frequently experience fear when it comes to raising prices. [15:33] – Bianca feels that you lose clients regardless of whether or not your prices get raised. [17:26] – Raising your prices will not usually result in clients tipping less. [19:21] – How salon owners can communicate that prices are being raised. [21:52] – Should salon owners explain to their clients why they're increasing their prices? [24:26] – Justify your price increases if you feel that you have to, but you don't need to apologize for them. [26:59] – How to connect with Ashley and one last piece of advice from her. [27:45] – Some advice from Bianca and where to find her online. [28:34] – Where Joey can be found on social media and some advice from Joey.   Links and Resources Sola Salon Studios' Instagram Page Sola Salons Studios – Website The Sola Sessions Reconnected – Buy On-Demand Ticket Daicy // Figueiredo - Website Joey’s Instagram Page Rose Studio - Website Rose Studio - Instagram Page Mauve - Website Ashley’s Instagram Page Jennie’s Instagram Page BeautyHive - Website PRAVANA - Website

Tim Storey, life coach, humanitarian, author and motivational speaker, joins us in this episode to share his uplifting energy and talk about things such as how he got involved in the beauty industry and how discovery is just as important as recovery. Kim and Tim also discuss how the COVID-19 pandemic impacted not only beauty professionals but humanity in general and how we can turn this and other setbacks into comebacks. We are very excited to have Tim as a keynote speaker at our upcoming virtual event The Sola Sessions Reconnected. Tune in for a sneak peak of some of the inspiration and motivation you’ll get from Tim on our virtual Sessions stage and what he is most looking forward to about connecting with our community at the event.  Grab your ticket today and join us live on Monday, May 17 or on-demand through the end of 2021! Time Stamps [0:23] – Kimi Kisses introduces Tim Storey, a keynote speaker at The Sola Sessions Reconnected. [3:35] – How Tim Storey got involved in the beauty industry. [5:04] – The beauty industry tends to be inclusive. [6:48] – What Tim meant when he said that it's a comeback, not just a setback. [8:55] – Tim's quote about setbacks turning into comebacks helped Kimi during the COVID-19 pandemic. [10:36] – You can surprise yourself by going somewhere where you've never been before or do something that you've never done before. [13:48] – Kimi's biggest discovery was self-love. [14:34] – COVID-19 made many of us become human beings rather than human doings. [16:25] – Tim Storey's book, The Miracle Mentality [19:14] – People need to make room for magic in their lives. [22:29] – Kimi gives an example from her own life about the importance of making room for magic. [25:00] – What Tim is most excited to share at The Sola Sessions Reconnected [27:57] – What the word reconnected means to Tim and how disconnection leads to gratitude [30:00] – Tim's example of how COVID-19 has changed our perception of things [31:45] – Tim is currently reading his own book. [33:00] – Tim would tell his younger self to calm down. [35:44] – Tim lives a life that he loves by being in the moment. [36:52] – Where listeners can find Tim online [39:10] – You may not be what you want to be, but be thankful that you're not what you used to be.   Links and Resources @solasalons Instagram Sola Salons Studios - Website The Sola Sessions Reconnected – Buy Ticket Tim Storey – The Miracle Mentality: Tap into the Source of Magical Transformation in Your Life Tim Storey’s Instagram Page Tim Storey’s Twitter Page Tim Storey’s Facebook Page BeautyHive Matrix

As a beauty professional, ongoing education is not only an edge, it is essential to growing in your craft and career. In the digital age, we have every resource at our fingertips to learn new skills and techniques virtually from the comfort of our own home or studio. It has never been easier to upgrade your toolkit as a beauty professional and learn from the best of the best.  The beauty industry and the Sola community offer exciting opportunities for ongoing education as both a beauty professional and small business owner. Whether you are seeking updated certifications, new skills, cutting-edge beauty tools, or business savvy classes, ongoing education is key to ensuring salon growth and prosperity.   Time Stamps [0:27] – The best investment beauty professionals can make. [0:53] – It's your responsibility to keep up with current styles and clients' styles changing and evolving. [1:30] – There are so many learning opportunities available to beauty professionals and small business owners. [2:18] – Sola educational resources #1 – The Sola Sessions Reconnected. [3:49] – Sola resource #2 – Sola Pro. [4:40] – Sola resource #3 – The Sola Stories Podcast. [5:21] – The fourth Sola educational resource is the Sola blog. [6:14] – Beauty industry educational resources, starting with ongoing education and new certificates. [7:07] – The second industry resource is Clubhouse. [7:57] – Search “Sola Salon Studios” on the Clubhouse app. [8:20] – Beauty industry educational resource #3 – TikTok. [9:40] – Search #SolaSalons or #SolaSalonStudios on TikTok. [10:51] – What channels that you should use to share what you learn. [11:37] – Some ideas for setting educational goals for yourself.   Links and Resources @solasalons Instagram www.solasalons.com The Sola Sessions Reconnected – Buy Ticket Sola Pro The Sola Stories Podcast The Sola Blog Sola’s Clubhouse TikTok PRAVANA

Britt Seva has made a name for herself as the social media and marketing guru for hairstylists. You may know her as the mastermind behind Thrivers Society, her proprietary coaching program where she has helped over 10,000 stylists and salon owners build wealthy businesses and lives behind the chair. To say we are thrilled to have Britt join us as a keynote speaker at The Sola Sessions Reconnected is an understatement! We couldn’t wait until Monday, May 17th to learn from Britt, so we invited her to connect with us on The Sola Stories Podcast to share some marketing fundamentals that will improve your business and your life. So, the question is, are YOU ready to thrive? Time Stamps [0:34] – Today's guest is Britt Seva, founder of Thrivers Society. [0:59] – Britt, tell us about your journey.  [2:09] – Sola and Thrivers Society share so much synergy within their communities. [3:25] – How 2020 affected Sola and how it will change the beauty industry. [5:10] – Thrivers Society has had so many stylists return to the program a second time. [7:23] – How Thrivers Society has created a friendly and supportive environment void of competition. [8:24] – What inspired Britt to go into the beauty industry. [10:14] – Britt was disillusioned when first joining the industry. [12:22] – Britt needed to be proactive to build her clientele and find success. [13:40] – Britt started coaching in 2012. [15:28] – What some of the benefits are of investing in Thrivers Society. [17:18] – What kind of stylist is Thrivers Society best suited for? [19:36] – There are many kinds of wealth – money, time, love, and health. [22:32] – Being ready, open-minded, and willing to work are key factors to thrive. [24:48] – Investing time is just as important as investing money. [27:04] – Many longterm members of Thrivers Society stay because of the supportive community. [29:57] – The Sola Sessions Reconnected will have a panel about raising prices and charging what you’re worth. [30:55] – What is most salon owner’s biggest fear(s) and how do you help them overcome those fears? [33:20] – Change your negative relationship with social media. [35:32] – The biggest thing that holds beauty professionals back from elevating their business is fear of judgment. [37:45] – Ask yourself why you like photos on Instagram rather than just double-tapping the photo without thinking about it. [39:17] – Three key steps to marketing: (1) commit to learning new things, (2) get out of your comfort zone, and (3) ask for help. [40:42] – A common misconception about marketing as a beauty professional. [43:15] – Britt wants to make all people in the industry marketing people. [45:03] – What Britt wishes that she knew at the very beginning of her journey. [47:11] – The importance of building community and collaboration in this industry. [49:21] – Britt is looking forward to being the keynote speaker at The Sola Sessions Reconnected on Monday, May 17th. [50:26] – Where listeners can connect with Britt online. Links and Resources @solasalons Instagram www.solasalons.com The Sola Sessions Reconnected – Buy Ticket Thrivers Society – Website The Thriving Stylist Podcast The Thriving Stylist's Instagram Page Britt's Instagram Page Britt's Facebook Page www.brittseva.com Redken

Have you joined Clubhouse yet? This invite-only, audio-based social media platform has been the hottest new app of 2021.    Clubhouse features discussion rooms with podcast-style moderators, where users can listen to live streaming audio and even join in the conversation “on stage” with the push of a button (and the go-ahead from the room’s moderator). Topics range from beauty and fashion to world events and politics, and everything in between.    Tune in to this audio blog for 5 reasons why should get in on the Clubhouse action to grow your salon business.    Time Stamps [0:28] – Five reasons that beauty professionals should join Clubhouse. [0:36] – Learn what Clubhouse is and what features it offers. [1:09] – Reason #1: The opportunity to connect with industry leaders [1:53] – Have the chance to join conversations with industry greats and talk to people live, in real-time all over the world. [2:16] – Reason #2: Connect and reconnect with your community. [3:55] – Reason #3: The opportunity to join the conversation and talk to beauty industry legends. [5:02] – Reason #4: Free education! [6:27] – Reason #5: The ability to expand your horizons. [7:34] – Sola is on Clubhouse! Click here on your mobile device or search “Sola Salon Studios” under the Clubs search bar in your Clubhouse app.  Links and Resources @solasalons Instagram www.solasalons.com Clubhouse The Sola Sessions Reconnected – Buy Ticket

After the challenges 2020 brought us, we are desperate to reconnect with our community and have our community reconnect with each other - and that's exactly what The Sola Sessions Reconnected is all about. Sola’s first virtual education event will be co-hosted by Kim Bennett (@kimi_kisses) and Steven Wren (@mrwrencuts), and our dynamic co-hosting duo has teamed up on this episode to share what they are most looking forward to. While many of us miss traveling and experiencing in-person events with other salon professionals, there are a lot of benefits to a virtual event, like being able to attend from the comfort of your own home or the very affordable event ticket (even more affordable if you're a Sola professional).  One of the many other great things about our event is it’s inclusivity. In the past, all Sola Sessions have been exclusive to the Sola community. But for The Sola Sessions Reconnected, we are opening it up to reconnect with the entire beauty industry. And with three stages, 20+ classes and 18 hours of education, there is sure to be inspiration and education for everyone, no matter your specialty or where you are in your career. Not sure how you’ll manage watching all of that content in one sitting? We’ve got you covered! Ticket holders will be available to watch every class on-demand through the end of 2021. We tend to connect and learn the most from people who are like us, and that's exactly why this opportunity to reconnect is so important, especially now. So we hope that you will join us for The Sola Sessions Reconnected on Monday, May 17th. Tickets are on sale now for only $59, and Sola professionals receive exclusive pricing of only $29. Trust us, you do not want to miss it! Time Stamps [0:23] – Kim Bennett and Steven Wren greet us and each other, explaining that they will be hosting the upcoming virtual event, The Sola Sessions Reconnected. [3:01] – Kim comments on how difficult it is to not be able to travel to live events because of the pandemic, but also points to some of the pros of virtual events. [3:41] – Steven offers his own insight about what having virtual events has been like for him and how events will probably look in the future. [4:29] – Kim argues that education is likely heading toward a hybrid model of being both live and virtual. [6:19] – Kim compares the opportunity to virtually connect to having bought her favorite band's CD when she was younger and learning all of the songs but then lining up to see them in concert when they come to your city. [8:02] – Steven reflects on the fact that being virtual hosts will be firsts for both of them. [9:47] – Steven reveals what about the event he is most excited about. [10:51] – Kim enthuses over the conveniences of the event being virtual, such as how more people will be able to attend since they don't have to travel. [12:31] – Kim discusses the importance of finding people who are similar to you, as those are the types of people with whom we tend to build connections and learn from. [13:22] – We learn the layout of The Sola Sessions Reconnected, such as how there will be three different stages. [16:02] – Steven and Kim discuss the importance of community and inclusion with events such as The Sola Sessions Reconnected. [18:28] – Kim advises us to attend the event in order to grow and reconnect, adding that it will be a learning experience for her and Steven as well. [20:54] – Steven asserts that the salon industry is a people industry, not just a service. [23:21] – Kim reveals that she loves education and being a student because she loves to learn. [24:29] – Steven provides his own insight on how he views education, making the case that education allows for potential to be unlocked. [25:15] – Kim points out that discomfort comes with the territory of growth, that you have to be willing to go outside of your comfort zone. [26:50] – Kim presents us with the possibility that a virtual event, even more than a live event, gives people the opportunity to voice themselves. Links and Resources The Sola Sessions Reconnected – Buy Ticket @solasalons Instagram www.solasalons.com  

Staying educated, connected and inspired is key to creating a thriving career. That's why we created the Sola Sessions, which features the industry’s top business, marketing, and artistic educators who help independent salon owners live the salon life of their dreams. On Monday, May 17th we are bringing the Sola Sessions to you for a virtual event! For the first time ever, we are inviting all beauty professionals to experience the Sola Sessions. Tickets are $59 for General Admission, and Sola professionals can receive an exclusive discount of just $29 per ticket.  Sola pros, check your email or your Sola Pro app for your exclusive discount code. Get your ticket here:  https://events.bizzabo.com/solasessions Reconnect with us and stay educated with the biggest and best brands in the industry — all from the comfort of your own home. [0:23] – 10 reasons to experience The Sola Sessions Reconnected, a virtual education event for beauty professionals on May 17th. [1:32] – Reason #1: Our two inspiring keynote presenters, Tim Storey and Britt Seva. [2:57] – Reason #2: 18+ hours of education from the industry's best minds and biggest brands. [3:20] – Reason #3: You can choose between 3 tracks of education - business, marketing, inspiration, artistic, or an alternative services track. No matter your specialty, and no matter your interest, we've got you covered. [3:47] – Reason #4: Since this Sessions is coming to you, you only have to worry about our super affordable event ticket price. No travel, no hotel, no problem! [4:22] – Reason #5: All sections will be recorded and available to watch until the end of 2021, so you can revisit and rewatch to your heart's content. [4:44] – Reason #6: Attendees will receive a virtual SWAG bag.  [5:14] – Reason #7: Connect with your favorite brands in the virtual expo hall. [5:30] – Reason #8: You’ll have the opportunity to not only connect with other independent salon owners, but you'll also gain real-time access to live Q&A with some of the biggest names in the industry. [5:55] – Reason #9: You won’t want to miss our event MCs, Kim Bennett (aka Kimi Kisses) and Steven Wren. [6:37] – Reason #10: “We need community, it gives us a place to belong. Community pulls out the creativity in us. It infuses us with strength and makes us into better people.” [7:30] – Tickets on sale now! Get your ticket here.   Links and Resources The Sola Sessions Reconnected  @solasalons www.solasalonstudios.com

Andrew Carruthers has been a friend to the Sola family for a long time and has had a career that’s truly been a journey. He’s gone from hairdresser to platform artist to salon owner to Director of Education for Sam Villa Brand. After spending many years behind the chair servicing thousands of clients, Andrew was able to connect each role he’s held to one common passion - supporting others on their journeys. This realization brought Andrew to combine his experience and skills from all of his endeavors in his next chapter as a life coach and founder of The Journeyist.   Tune in to this episode to hear what initially drew him into a career in the beauty industry, how he became Director of Education for Sam Villa and how he’s successfully pivoted his career so many times.    Listen as Andrew discusses burnout - what he has learned after experiencing it himself and advice to help others avoid making the same mistakes. Andrew also shares the moment that everything in his life shifted and gave him the confidence to start something new.    In This Episode [01:19] Welcome to the show, Andrew! [01:40] Andrew shares what drew him into a career in the beauty industry. [04:32] Andrew speaks about starting as an apprentice. [07:32] How did you get connected with Sam Villa? [10:31] Andrew and Sam realized they had a similar passion and connection to the industry and education. [14:04] Andrew discusses what inspires him about the Sola community. [20:10] Andrew talks about spirituality. [21:29] Andrew speaks about what he is doing with life coaching and where he is with The Journeyist. [25:01] Andrew talks about the moment that things shifted. [28:12] It’s important to make sure the lessons we learned last year don’t get left behind. [35:39] Are you feeling stuck and confused right now? [37:46] Andrew shares what he has learned from burnout. [40:25] So many people look back now and think about how much they needed to slow down. [42:55] Jennie’s grandma told her, “The work stops when you do.” [45:17] What are you looking forward to most during 2021 and this new chapter of your life? [48:34] Thank you for being on the show!   Stay Connected Sola Salon Studios Facebook | Twitter | Pinterest | Instagram Connect with Jennie @jenniethewolff Connect with Andrew @andrew.carruthers The Journeyist

As a salon owner, you wear so many hats. Systems help you create more efficiency in your business so you can spend more time doing the things you love most. On this episode (originally recorded as a webinar), Faces of Sola Ashley White and Steven Wren share how they lean into the tools created by Sola to set themselves up for success and, if you're not already leaning into any of these tools, how you can get started.    One of the Sola tools we cover is Sola Pro - a Sola-exclusive app to help you stay educated and inspired in the palm of your hand. Using Sola Pro (which recently got a total makeover), you can quickly and easily update your free Sola webpage. Tune in to hear Sola’s Chief Marketing Officer, Jennie Wolff, explain how to take advantage of your Sola webpage to significantly grow your clientele.    Ashley also speaks about SolaGenius and how she leans into features like the color-coded calendar and text and email marketing to save hours each week and keep her books full.    Sola has you covered from online booking to streamlining your backbar ordering with our new online distributor, BeautyHive, which offers perks like free next-day delivery and rewards points. At Sola, whether you want to increase your revenue, become an educator or spend more time with your family, we’ve got your back with tools and systems to help you succeed.    In This Episode [00:39] Welcome to the show, Steven and Ashley!  [01:02] Steven shares a quick background. [01:10] Ashley shares a little about herself. [04:18] Ashley believes that really good booking software was most important when she first started her studio. [04:54] Steven agrees that the online booking system is key. [06:41] Ashley has added new systems over the last six years. [07:32] Steven maximizes his time management with systems. [09:14] Steven discusses his web presence and where he can be found. [09:42] Ashley says that she gets the most traffic off her Sola webpage. [11:00] When was the last time you Googled yourself? [13:53] Jennie talks about setting up your free Sola webpage. [15:44] Steven shares why he believes websites are so important. [18:09] Steven believes that with Sola, there is so much great cross-promotion from non-competing businesses. [19:03] Steven and Ashley share where they promote their webpages. [21:45] There are over 500 on-demand educational videos, almost 100 different special offers from brands in the industry on the Sola Pro app. [23:22] Ashley talks about SolaGenius. [27:34] Ashley discusses the calendar on SolaGenius. [29:47] Listen as Ashley talks about the Book Now feature. [32:25] Switching to SolaGenius using the White Glove Service takes the stress out of changing platforms. [35:13] Steven has over 500 clients on his books. [35:56] SolaGenius sends you a message once a client checks out to ask if you want to add notes on the client. [38:18] Steven speaks about how he keeps his backbar and retail stocked. [39:53] Ashley likes to have her products ordered and delivered. [40:39] Jennie discusses BeautyHive with their real-time inventory. [42:05] Ashley speaks about her first shopping experience using BeautyHive. [45:59] Steven shares how he stays up on his education while running his barbershop. [48:35] Jennie speaks about the new Sola Sessions virtual experience. [49:09] How do you track what you need to order for your retail bar? [50:50] “How did you find Sola?” [52:54] Thank you so much for being on the show!   Stay Connected Sola Salon Studios Facebook | Twitter | Pinterest | Instagram Connect with Steven @mrwrencuts Ashely White @ashleywhitestudio

Let’s talk retail! We brought Ashley Lantz, 2018 Faces of Sola and the queen of paying her rent in retail, back on the Sola Stories podcast to talk about how she uses retail to positively impact her bottom line.   Listen as Ashley discusses how leaning into the tools provided by Sola, like SolaGenius and BeautyHive, have helped her retail business grow. Ashley says that retail is not only a way to increase your revenue, but is critical to creating a well-rounded, positive experience for your guests.   Tune in to hear Jennie and Ashley discuss setting up systems for retail success, how to sell without being “salesy” and how to use KPIs to set your retail goals and make more informed purchasing decisions.   Have you heard the buzz about BeautyHive? Ashley talking about her first experience shopping on BeautyHive, how easy the site was to navigate and why she can’t wait to order again.    In This Episode [01:28] Welcome to the show, Ashley! [01:55] Ashley shares a little about herself and when she first leased her studio. [05:45] Ashley discusses how leaning into the tools provided by Sola has helped her business grow. [08:29] Ashley believes that retail is very important to her business; she pays her rent with revenue she makes from retail. [11:48] Retail is a way to enhance the experience of your guest. [13:44] Sales fuels education. Education fuels sales. [16:03] How do you position the consultation for that retail recommendation at the end? [19:01] Ashley treats retail like she is a doctor, so she prescribes products to them and lets them know how it will help them maintain their look created in the salon. [21:28] Ashley talks about the importance of your average ticket. [24:23] Why do you believe it’s so important to sell retail to your guests? [27:01] Jennie shares an experience she had at a salon during the pandemic. [31:05] Ashley talks about using BeautyHive and what her experience was. [34:19] Everything Sola creates is meant to solve a problem for our beauty professionals. [36:51] How do you use data from SolaGenius to help you make purchasing decisions? [38:33] You can track all your inventory through SolaGenius. [40:04] Thank you for listening!   Stay Connected Sola Salon Studios Facebook | Twitter | Pinterest | Instagram Connect with Jennie @jenniethewolff Connect with Ashley @ashleylantzhair

On this audio blog, we're reading Understanding Your Sola Business.    Are you trying to set new goals to help your business grow? Knowing and understanding your numbers are the fastest way to make positive changes that impact your bottom line. To see significant growth in your business, you need to understand the parts of your business that show whether you are meeting or exceeding your guests' expectations, improving guests' loyalty, and increasing your overall revenue.   What are KPIs and what do they do? KPIs, or “Key Performance Indicators,” take the guesswork out of prioritizing what you should work on. Like a mirror to show you your strengths and opportunities for growth, KPIs guide you in setting clear and realistic goals and knowing if and when you’ve reached them.   Three KPIs you should be tracking are:  Total clientele Frequency of visit Average amount spent per client   Listen as we break each one down and how to use them to your advantage.    In This Episode [00:33] Tune in as we read ‘Understanding Your Sola Business' from the Sola blog. [01:00] What numbers should I look at? [01:26] Assessing your business is important in so many ways. [02:04] KPIs are key performance indicators. [05:00] Retail dollars per guest is the average your clients spend each visit. [07:03] Three ways to use KPIs to help you work smarter, not harder. [08:01] Let’s talk about the service cycle. [08:34] Booking and arrival. [10:31] We explain service completion. [11:49] Try SolaGenius free for 30 days to see how it can affect your business.   Stay Connected Sola Salon Studios Facebook | Twitter | Pinterest | Instagram