Podcast appearances and mentions of carol cone

In turbulent times marked by economic volatility, environmental breakdowns, and widespread distrust, what we're experiencing may feel unprecedented—but we've been here before. And as Paul Polman reminds us in his milestone conversation with Carol Cone, we are not without a compass. Paul, the former CEO of Unilever, is one of today's most respected voices in sustainable leadership. He joined the 200th episode of Purpose 360 not to sugarcoat the challenges, but to ground us in enduring truths.Paul's insights are rooted both in strategy and humanity. He speaks of sustainability as the “heart of business,” where values like dignity, compassion, and the Golden Rule are guiding principles. He urges leaders to develop their own “inner core” to build resilient businesses but also resilient selves—emotionally, mentally, and spiritually. And he reminds us that real leadership today means moving from “human doings” back to human beings. Business, he says, must be structured to serve—anchored in long-term purpose and in solidarity with both people and planet.At its core, Paul's message to leaders and companies is both visionary and deeply grounded. He challenges companies to stop whispering behind closed doors and instead step forward together with clarity, courage, and moral conviction. The future, he believes, belongs to those who act with heart. And in a world that often feels fractured, Paul's voice is a steady reminder that it's our shared humanity—and our willingness to serve others—that will lead us through.Listen for key insights on why:“Soft” values are the most strategic and essentialBusiness must serve humanity (not the other way around)Successful leadership starts from withinSilence to political changes is not a neutral position Resources + Links:Paul Polman's LinkedInPaul Polman's WebsiteNet PositiveIMAGINEPaul's Reflection on the Passing of Pope Francis (00:00) - Welcome to Purpose 360 (00:13) - Episode 200 with Paul Polman (02:40) - About Paul (05:03) - Personal Purpose (07:20) - POV on What's Happening Today (10:15) - Optimistic Outlook (12:41) - Being Authentic to Values (14:19) - Pope Francis (17:15) - Leaders (21:21) - What to Do When Attacked on DEI or ESG (24:28) - Moving the Boundaries (27:23) - Role of Employees (28:36) - Conscious Quitting Results (30:04) - Role of Humanity (32:29) - Last Thoughts (34:46) - Wrap Up

In today's polarized political climate, companies are facing an increasingly complex challenge: how to navigate Americans' diverse and contrasting beliefs. With a new presidential administration now in place, businesses are grappling with whether to step up involvement, stay quiet about social impact initiatives, or even scale back. The latest research from Carol Cone ON PURPOSE and The Harris Poll offers insights into the American public's evolving expectations for corporate purpose.We invited Wendy Salomon and Charlie Spinale from The Harris Poll to discuss the new research alongside host Carol Cone. With nearly half of Americans saying companies should take a larger role in social issues under the new administration, Salomon, Spinale, and Cone share recommendations for how companies can advance progress for authentic social issues. With these research insights, companies can navigate the fine line between action and overreach, fostering trust and driving societal impact in a way that unites rather than divides​.Listen for key insights on:Why mental health is a top priority, and the role companies can play through policies, resources, and supportive workplace cultures.Why caring for seniors is a key issue for employees, consumers, and communities and how companies can address these concerns.The importance of engaging thoughtfully and how to avoid generic proclamations and instead focus on actionable initiatives that reflect a company's values.Resources + Links:Wendy Salomon's LinkedInCharlie Spinale's LinkedInSustainable Brands: Corporate Purpose in a Post-Election US: A Call for Continued LeadershipEPiQ: Employee Purpose iQ (00:00) - Welcome to Purpose 360 (00:13) - Harris Poll and CCOP Research (01:55) - Meet Wendy and Charlie (02:44) - Wendy's Background (03:33) - Charlie's Background (04:33) - Methodology (06:28) - First Major Finding (08:09) - Breaking Down Segmentation (10:48) - What to Support (13:06) - Health and Wellbeing (18:09) - Political Gap (20:38) - A Longer View (21:59) - Other Recommendations (26:00) - Last Thoughts (29:01) - Wrap Up

I am honored to have Carol Cone on the podcast today. She is a visionary who saw the immense potential in linking business and social issues way back in the early eighties. Carol spearheaded the walking movement for the Rockport shoe company, transforming it into a household name and growing the business exponentially. Beyond Rockport, her initiatives have touched and saved millions of lives. Carol has raised over 5 billion for social causes, proving that business can indeed be a powerful force for good. In this episode:[07:10] How partnerships can position an organization to scale[13:54] How nonprofits can set themselves up to partner with corporations and how to track the outcomes from this partnership[24:21] Creating a campaign that resonates across different cultures[37:12] The role of purpose-driven leadership in today's business landscapeBreakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results by Jocelyne S. Daw, Carol Cone, Kristian Darigan Merenda, and Anne ErhardCONNECT WITH CAROLLinkedIn: Carol ConeInstagram: @cc_onpurposeWebsite: carolconeonpurpose.comPodcast: In 2012, I started a nonprofit in a small village in Malawi, living alone, facing many challenges, I built a successful organization. This book is a tale of resilience, passion, and community strength. Discover the highs, lows, lessons learned, and unforgettable moments that shaped my journey. Whether you're in the nonprofit world, thinking of starting one, or just love a great story, pre-order HERE< As the fundraising engine of choice for over 80,000 organizations in 90+ countries, Donorbox's easy-to-use fundraising tools help you raise more money in more ways. Seamlessly embed a customizable donation form into your website that reduces donor drop-off with a 4x faster checkout, launch a crowdfunding or peer-to-peer campaign, sell event tickets, raise funds on the go with Donorbox Live™ Kiosk, and much more. Learn more at donorbox.org The EmC Masterclass by Dr. Lola Gershfeld will help you enhance your communication skills to raise more revenue for your mission. This groundbreaking Emotional Connection process has been integrated into top universities' curriculum and recognized by international organizations. Use code LEADWITHHEART to enjoy a -10%.CONNECT WITH HALEYHaley is a Certified Fund Raising Executive (CFRE), Certified Stress Management Coach, and Certified EmC train the trainer. She is the Founder of The Savvy Fundraiser, a nonprofit consulting and coaching business. She has worked in both small and large nonprofit teams in the human services, homelessness, and youth sectors; and she specializes in the EmC process, nonprofit leadership, board development, and fundraising. Haley is a passionate, impact-driven, experienced nonprofit professional whose mission is to empower, elevate and engage nonprofit leaders to build healthy, thriving organizations.Instagram: @thesavvyfundraiser LinkedIn: Haley Cooper, CFREWebsite: thesavvyfundraiser.comProduced by Ideablossoms

Changemakers from One Young World SeriesIn this debut episode, the first in an exclusive series from the One Young World Summit, Paul Polman, former CEO of Unilever and co-author of Net Positive, joins host Carol Cone to discuss the urgent need for courageous leadership in today's world. Paul shares insights on how businesses must adopt regenerative, restorative practices to address climate change and inequality, and how young leaders are key to driving this transformation. He also explores how companies can move beyond corporate social responsibility to embrace a "net positive" approach, where they give back more than they take.This episode is part of our multi-episode series featuring some of the world's most influential changemakers who attended the 2024 One Young World Summit, a global forum that brings together young leaders from 190+ countries to accelerate social impact.Resources + Links:Paul Polman's LinkedInNet Positive“Stakeholder Capitalism Still Makes Business Sense” (Harvard Business Review)One Young World (00:00) - Welcome to Purpose 360 (00:13) - One Young World • Paul Polman (02:11) - Book Update (04:06) - Most Important Question Asked at Conference (05:09) - Purpose Progress (06:54) - Being More Courageous (09:04) - Gen Z Leaders (10:31) - Wrap Up

In this episode of the Win Make Give podcast, host Chad Hyams sits down with Carol Cone, a trailblazer in corporate purpose and social impact. The episode dives deep into the ways businesses and individuals can integrate purpose into their core operations and daily lives. Chad and Carol explore the transformative power of aligning business strategies with authentic social missions, a concept Carol has dedicated her life to developing and promoting.   Carol shares insightful stories from her work with companies like Avon, American Heart Association, and PNC, illustrating how authentic purpose can drive business success while making a meaningful impact. She discusses the process of finding a company's unique purpose, emphasizing the importance of leadership buy-in and employee engagement in the journey toward sustainable social responsibility. Listeners are encouraged to discover their purpose by examining their passions, business competencies, and community needs, with an inspiring call to action to make a positive difference in their communities.   Connect with Carol at https://www.carolconeonpurpose.com/ ---------- Connect with the hosts:     •    Ben Kinney: https://www.BenKinney.com/     •    Bob Stewart: https://www.linkedin.com/in/activebob     •    Chad Hyams: https://ChadHyams.com/     •    Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/ More ways to connect:      •    Join our Facebook group at www.facebook.com/groups/winmakegive     •     Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up     •     Explore the Win Make Give Podcast Network: https://WinMakeGive.com/   Part of the Win Make Give Podcast Network

Have you ever thought about your purpose and what that means? What about the company you either work for or run? What is its purpose? According to the Oxford Dictionary, the definition of purpose is “the reason for which something is done or created or for which something exists.” My guest today, Carol Cone, has been called the purpose queen and understands this at a cellular level. As you will hear about in her bio, Carol has worked with companies such as Rockport, Reebok, Dove, Aflac, and more. During our conversation, Carol and I chatted about:What purpose strategy is and what prompted her work in this area.What purpose means to Carol and how it compares to the idea of brand.Social purpose movements Carol has led with Rockport shoes, the American Heart Association, Aflac, and more.Carol's key learnings in her years of experience in social-purpose work.The benefits both individuals and companies alike diving into their purpose.

In this episode, we sit down with Carol Cone, a trailblazer in the purpose movement with over 35 years of experience. Carol currently leads Carol Cone ON PURPOSE (CCOP), dedicated to advancing purpose strategies for corporations, brands, nonprofits, and professionals worldwide. She shares insights from her journey, starting with the founding of Cone Inc., the first and largest social impact agency, through her leadership roles at Omnicom and Edelman, to establishing CCOP and the Purpose Collaborative, a global network of purpose-driven firms. Carol discusses how she became an expert in corporate culture and leadership, emphasizing the importance of a company's purpose and how to approach it effectively. Join us as Carol reveals the secrets of good corporate leadership, traits to be wary of in leaders, and how transparency afforded by the internet has transformed the work environment. She also explains the importance of viewing suppliers as partners and shares the most valuable piece of advice she has received in her career, offering listeners actionable insights to apply in their own professional journeys. Connect with Carol on LinkedIn Listen to the Purpose 360 podcast  Thanks for listening to the Project Management Paradise Podcast. Don't forget to subscribe, rate, and review our podcast on your favorite platform. Stay tuned for more episodes where we bring you the latest insights from industry leaders. Bonus Learn the keys to effective change management by accessing a complimentary copy at corasystems.com/changeguide  

Does acting on values hurt the bottom line? According to Daniel Aronson, Founder and CEO of Valutus, the answer is no—in fact, the converse is true. In his new book, The Value of Values, Daniel shows that making ethical choices can actually increase a company's profits and competitive advantage, often without much extra cost or risk.Using research and real-world examples, Daniel explains that the true business value of ethical actions—like taking strong steps to fight climate change, supporting job seekers, or creating an inclusive workplace—is higher than most people think. He finds that these actions can bring returns four to ten times greater than expected. Daniel joins host Carol Cone to talk about The Value of Values and how the book can help business leaders improve profits, gain customers, and advance their careers by making ethical choices. This book is a valuable resource for anyone looking to lead with integrity in today's business world. Listen for insights on:Three primary perceived obstacles to investing in valuesQuantifying values-driven investments for customers, operations, risk reduction, and employeesSteps to take as a sustainability employee to bring concrete and relevant data to the CFO Resources + Links:Daniel Aronson's LinkedInThe Value of ValuesCurated Valuation Resources for Purpose 360 Listeners OnlyValutus (00:00) - Welcome to Purpose 360 (00:13) - Value of Values Book with Daniel Aronson (01:43) - Daniel and Valutus (03:35) - Why Write It? (06:20) - Eureka Moment (07:39) - Showing There Was Value (09:25) - Submerged Value (11:19) - List of Submerged Values (13:37) - Proving the Submerged Value (14:36) - Financial Outcomes (17:01) - The Values Are Left Off Spreadsheets (19:07) - Why Quantify Values (20:36) - Daniel's Favorite Case (23:56) - Response (24:43) - Making the Case for Values (27:17) - Optimism / Pessimism (29:08) - Last Thoughts (30:21) - Purpose and AI

In the face of global challenges and societal shifts, Carrie sits down with Carol Cone, a pioneer in social purpose, to explore the critical role of courageous leadership in navigating the complexities in the year ahead.The imperative for companies to adopt a holistic approach that integrates business strategy with social impact initiatives is at the forefront. For Cone, that comes in the form of the "power of and" – the ability to simultaneously pursue short-term value while investing in long-term sustainability. It's an example of cognitive dissonance, sure, but with examples like Eli Lilly's commitment to affordable insulin and Macy's alignment with diverse suppliers, it's clear: the approach can work.Carrie and Carol delve into the rapidly evolving storm of artificial intelligence (AI). While AI holds immense promise for augmenting human capabilities, what should we be concerned with when it comes to the potential for deep fakes and the need for ethical guidelines in this space? What happens when organizations approach the tools with training and understanding rather than fear? Climate change remains a pressing issue, and Carol highlights the growing number of companies investing in sustainability. She cites IBM's Sustainability Accelerator as an example of how large organizations are leveraging their resources to support innovative climate solutions. At a smaller scale, she emphasizes the need for collaboration between businesses and non-profits to address supply chain issues and promote social justice.As the demand for skilled labor grows, Carol discusses the importance of new skills development. She applauds IBM's commitment to "new collar jobs" and their recognition that college degrees are not the only pathway to successful careers. Organizations like Per Scholas are bridging the gap by providing certification programs and job placement assistance at scale.At a time of growing polarization, this week's conversation is a reminder that complex challenges require nuanced solutions. By spotlighting leaders who hold long and short-term needs in careful balance, Carrie and Carol offer hope in the power of business to drive social progress when rooted in purpose. With care and conviction, they compel us to expand our perspectives, collaborate across sectors, and activate our highest values in service of the greater good. Our great thanks to Carol Cone for joining us this week.Links & NotesSubscribe to Purpose 360 with Carol Cone (00:00) - Welcome to Mission Forward (01:36) - Introducing Carol Cone (09:53) - A Focus on the Long Game (16:11) - AI (21:09) - Climate (28:48) - The Social Impact Career

Join Rachel Kraus and Caryl Stern as they and examine the intersection of purpose and business. Carol Cone, founder of Carol Cone ON PURPOSE and renowned leader in the world of corporate social responsibility and purpose-driven business talks about how she introduced the idea of melding business strategy with social responsibility to companies in the 1980s, and shares about her journey growing that intersection into her own business.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

COP is a pivotal moment for United Nations members, politicians, and business leaders to gauge progress in tackling climate change and chart a course for action. At COP 28 this past December, a new group came to the forefront. Youth from around the world finally secured a seat at the decision-making table and were embraced more prominently than ever before.This generation sets itself apart through a commitment to causes that matter, as well as its emergence as leaders that look beyond the needs of just their organizations or cause, focusing on impact for the world as a whole.Four remarkable One Young World Ambassadors are part of this transformative group of young leaders. In the second half of this two-part series, host Carol Cone welcomes Kehkashan Basu of Green Hope Foundation and Mavis Durowaa Mainu of OAK Foundation, who both deliver a clear message: that the youth of today are not waiting for change, they are propelling it.Resources + Links:Kehkashan Basu's LinkedInMavis Durowaa Mainu's LinkedInGreen Hope FoundationOAK FoundationOne Young World (00:00) - Welcome to Purpose 360 (00:13) - One Young World Ambassadors Part 2 (02:02) - Mavis's Background (05:30) - Kehkashan's Background (09:22) - COP 28 (29:07) - Last Thoughts (31:34) - Wrap Up

COP is a pivotal moment for United Nations members, politicians, and business leaders to gauge progress in tackling climate change and chart a course for action. At COP 28 this past December, a new group came to the forefront. Youth from around the world finally secured a seat at the decision-making table and were embraced more prominently than ever before.This generation sets itself apart through a commitment to causes that matter, as well as its emergence as leaders that look beyond the needs of just their organizations or cause, focusing on impact for the world as a whole.Four remarkable One Young World Ambassadors are part of this transformative group of young leaders. In the first half of this two-part series, host Carol Cone welcomes Anna Stanley-Radière of the World Business Council for Sustainable Development and Enkhuun Byambadorj of Breathe Mongolia—Clean Air Coalition, who both deliver a clear message: that the youth of today are not waiting for change, they are propelling it.Resources + Links:Anna Stanley-Radière's LinkedInEnkhuun Byambadorj's LinkedInWorld Business Council for Sustainable DevelopmentBreathe Mongolia—Clean Air CoalitionOne Young World (00:00) - Welcome to Purpose 360 (00:13) - COP 28: One Young World Ambassadors (Environment) (02:54) - Backgrounds (06:33) - Initial Spark (08:53) - One Young World (11:44) - Secret Sauce (13:27) - COP 28 (21:06) - Dubai (27:02) - Last Thoughts (32:31) - Wrap Up

On this week's episode, the PRWeek team is joined by Carol Cone, CEO of her eponymous organization, Carol Cone on Purpose. Topics include:- Wrapping up PRDecoded and the 2023 Purpose Awards;- Lisa Ross' exit from Edelman;- ESPN's Chris LaPlaca retiring after 43 years;- Remembering Salient Global CEO Bryan Specht, who died earlier this month;- Target's corporate affairs changes;- The latest people moves;- Holding company news, including Omnicom's Q3 PR numbers and WPP's merger of VMLY&R and Wunderman Thompson;- And the continued conflict in Israel and Palestine. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek www.prweek.com

Today, the idea that business can be a force for good is mainstream…but it wasn't always that way. The early pioneers, including host Carol Cone, invested and contributed to the creation of Business for Social Responsibility, a sustainable business network and consultancy focused on creating a world in which all people can thrive on a healthy planet, in 1992. Fourteen years later, three college friends launched a new movement: one that would transform the global economy through a standards and certification process designed to benefit all stakeholders.This was the launch of B Lab, the nonprofit organization that sets the standards for and certifies businesses driving an inclusive, equitable, and regenerative economy. These businesses make up the B Corporation movement – distinguished by their special “B” logo.We invited Eleanor Allen, B Lab's new Lead Executive, who has taken the reins from its original founders to speak to the present and future of both B Lab and B Corps.Listen for insights on:What B Corp certification is and why your company should pursue itThe future for B Corp certification standardsWhy large, publicly traded companies are becoming B CorpsHow B Lab's tools can help companies evaluate their ESG performance without applying for certificationResources + Links:Eleanor Allen's LinkedInB LabB Corp CertificationB Impact Assessment (00:00) - Welcome to Purpose 360 (00:13) - B Lab • Eleanor Allen (03:02) - Eleanor's Background (04:41) - Advice (06:28) - What Is a B Corp (07:53) - B Corp Community (08:46) - Mainstream? (09:42) - B Impact Assessment (11:26) - Benefits (13:17) - Best Practice Sharing in the Community (14:38) - Common Questions (15:20) - Standouts (18:00) - Demand (19:12) - Rollout Duration (20:10) - Response (22:17) - Evolution (23:02) - 10 Year Vision (24:40) - Advice (26:32) - Why Become a B Corp? (28:10) - Wrap Up

Carol is internationally recognized for her work in social purpose and corporate social responsibility (CSR).  For more than 25 years, Cone has embraced a steadfast commitment to building lasting partnerships between companies, brands and social issues for deep business and societal impact.  In her work, she continually brings breakthrough and lasting big ideas to clients to build their business and societal impacts. Early in her career, Cone launched the walking movement with Rockport as its leader, which grew the company three times over in the span of 4 years and led to its acquisition by Reebok. She created the Avon Breast Cancer Crusade, which grew to 50 countries around the globe and raised $1 billion.  Most recently, Cone conceptualized My Special Aflac Duck, a social robot developed from extensive child-centered design to comfort children going through an average of 1,000 days of chemotherapy. This innovative idea has been heralded around the globe, from the Tech for a Better World Award and Most Unexpected Product at the 2018 Consumer Electronics Show, to Time Magazine's list of Best Inventions of 2018. I've known and looked up to Carol since I started Charity Miles over ten years ago.  I'm grateful for her leadership and for sharing so much with us in this interview. #EveryMileMatters

Purpose has proven to be a solution for a major business challenge: The Great Resignation.The pandemic has given us a lot to think about. Employees are rearranging their priorities to pursue greater meaning (and values-alignment) in their work, placing significant new demands on their employers.Where does purpose fit in? Purpose Under Pressure, a research collaboration between Carol Cone ON PURPOSE, The Harris Poll, and Allison + Partners, unpacks the benefits of a strong Purpose during turbulent times, its value for recruitment and retention – as well as some early red flags for Purpose practitioners – and tools to embed Purpose within organizations for maximum benefit. ​Listen to host Carol Cone; Wendy Salomon, Managing Director of Corporate Reputation & Strategy (The Harris Poll); and Whitney Dailey, Executive Vice President of Purpose (Allison + Partners) for insights on:What employees expect from employersWhy there is a disconnect between employees and leadership when it comes to purpose fulfillmentHow marketing and strategy-building functions are the least “bought in” to purposeShifts that have occurred since the start of the pandemicResources + Links:Purpose Under PressureThe B2B Purpose ParadoxCarol Cone ON PURPOSEThe Harris PollAllison + Partners (00:00) - Welcome to Purpose 360 (00:13) - Purpose Under Pressure (02:37) - Meet Wendy Solomon and Whitney Dailey (04:58) - Wendy's Background (07:36) - Whitney's Background (09:27) - Top Findings (15:57) - How to Embed Purpose (20:09) - Tools (22:18) - Purpose in Sales, Marketing & Strategy (26:12) - Who's Doing It Well (30:26) - Identifying Personal Purpose (32:03) - Transparency (36:59) - CEOs Refining Purpose (39:12) - Getting the Message Out (42:52) - Next Couple Years (45:50) - Advice (48:29) - Wrap Up

Wives. Thanksgiving. A little family drama.

For some, purpose's integral role in business is a newer conversation topic. But others have seen the power of purpose for decades, including company founders like Ray Anderson, pioneers like host Carol Cone, and business journalists like Alan Murray.Alan Murray has a unique perspective of the purpose movement. While Ray strategically aligned Interface with environmental commitments and Carol advises and supports companies in establishing purpose-based commitments, Alan followed CEOs from nescience to enlightenment to implementation. In his new book, Tomorrow's Capitalist: My Search for the Soul of Business, Alan reveals how he observed corporate CEOs recognize the significance of human-centered sustainability – not just so their companies could continue to operate, but so they would thrive.We invited Alan Murray, CEO of Fortune Media, to discuss Tomorrow's Capitalist, his experience with the widespread cynicism of the broader public when it comes to businesses and purpose, and how companies can have both a soul and a future.Listen for Alan's insights on:How leadership must change for there to be strategic, long-term success in human-centered business.What should guide CEOs when deciding whether and how to advocate for an issue or defend an action.How to effectively amplify communications in today's snackable, hard-to-get-anybody's-attention media landscape.The three areas all CEOs and leaders need to think about when looking to the future of human-centered business.Links & NotesAlan Murray's LinkedInTomorrow's CapitalistFortune: “Why I wrote ‘Tomorrow's Capitalist,' my upcoming book on the stakeholder capitalism movement”Leadership NextHumans Are Underrated by Geoff Colvin

For some, purpose's integral role in business is a newer conversation topic. But others have seen the power of purpose for decades, including company founders like Ray Anderson, pioneers like host Carol Cone, and business journalists like Alan Murray. Alan Murray has a unique perspective of the purpose movement. While Ray strategically aligned Interface with environmental commitments and Carol advises and supports companies in establishing purpose-based commitments, Alan followed CEOs from nescience to enlightenment to implementation. In his new book, Tomorrow's Capitalist: My Search for the Soul of Business, Alan reveals how he observed corporate CEOs recognize the significance of human-centered sustainability – not just so their companies could continue to operate, but so they would thrive. We invited Alan Murray, CEO of Fortune Media, to discuss Tomorrow's Capitalist, his experience with the widespread cynicism of the broader public when it comes to businesses and purpose, and how companies can have both a soul and a future. Listen for Alan's insights on: How leadership must change for there to be strategic, long-term success in human-centered business. What should guide CEOs when deciding whether and how to advocate for an issue or defend an action. How to effectively amplify communications in today's snackable, hard-to-get-anybody's-attention media landscape. The three areas all CEOs and leaders need to think about when looking to the future of human-centered business. Links & Notes Alan Murray's LinkedIn Tomorrow's Capitalist Fortune: “Why I wrote ‘Tomorrow's Capitalist,' my upcoming book on the stakeholder capitalism movement” Leadership Next Humans Are Underrated by Geoff Colvin

For some, purpose's integral role in business is a newer conversation topic. But others have seen the power of purpose for decades, including company founders like Ray Anderson, pioneers like host Carol Cone, and business journalists like Alan Murray.Alan Murray has a unique perspective of the purpose movement. While Ray strategically aligned Interface with environmental commitments and Carol advises and supports companies in establishing purpose-based commitments, Alan followed CEOs from nescience to enlightenment to implementation. In his new book, Tomorrow's Capitalist: My Search for the Soul of Business, Alan reveals how he observed corporate CEOs recognize the significance of human-centered sustainability – not just so their companies could continue to operate, but so they would thrive.We invited Alan Murray, CEO of Fortune Media, to discuss Tomorrow's Capitalist, his experience with the widespread cynicism of the broader public when it comes to businesses and purpose, and how companies can have both a soul and a future.Listen for Alan's insights on:How leadership must change for there to be strategic, long-term success in human-centered business.What should guide CEOs when deciding whether and how to advocate for an issue or defend an action.How to effectively amplify communications in today's snackable, hard-to-get-anybody's-attention media landscape.The three areas all CEOs and leaders need to think about when looking to the future of human-centered business.Links & NotesAlan Murray's LinkedInTomorrow's CapitalistFortune: “Why I wrote ‘Tomorrow's Capitalist,' my upcoming book on the stakeholder capitalism movement”Leadership NextHumans Are Underrated by Geoff Colvinß

“We are at this crucial juncture where we really have to decide if we're going to live together in harmony and in sync with planet Earth or if we become one of the statistics of extinguished species. I know which side of history I want to be on.”Paul Polman: influencer, business leader, campaigner, and one of the pioneers of the stakeholder capitalism movement. From creating the Unilever Sustainable Living Plan (USLP) during his tenure as CEO of Unilever to supporting CEOs in their work to implement purpose, Paul believes that the true definition of a billionaire is serving billions. His new book, Net Positive: How Courageous Companies Thrive by Giving More Than They Take, is a roadmap for embedding purpose into an organization. In the book—and in this episode—Paul explains how Unilever brought the USLP to life through employees and embedded it into culture, operations, innovations, supply chain, customers, consumers, and communities. Paul joined host Carol Cone on Purpose 360 to explain what it means to be a net positive business today and why he will always be a “prisoner of hope” when it comes to solving our shared global challenges. Listen for insights from Paul on:How a business philosophy that supports shared prosperity creates both social impact and financial returns.Why exercising humility and recognizing that you can't do everything on your own is vital to creating great impact.Why it's important to bring in NGOs and partnerships to learn and grow.The three lessons Paul would share with a CEO trying to be net positive.Links & NotesPaul Polman on LinkedInBuy your copy of Net Positive: Bookshop.org Barnes & Noble Apple Books AmazonIMAGINE[Unilever Sustainable Living Plan 2010 to 2020(https://assets.unilever.com/files/92ui5egz/production/16cb778e4d31b81509dc5937001559f1f5c863ab.pdf/USLP-summary-of-10-years-progress.pdf)

“We are at this crucial juncture where we really have to decide if we're going to live together in harmony and in sync with planet Earth or if we become one of the statistics of extinguished species. I know which side of history I want to be on.” Paul Polman: influencer, business leader, campaigner, and one of the pioneers of the stakeholder capitalism movement. From creating the Unilever Sustainable Living Plan (USLP) during his tenure as CEO of Unilever to supporting CEOs in their work to implement purpose, Paul believes that the true definition of a billionaire is serving billions. His new book, Net Positive: How Courageous Companies Thrive by Giving More Than They Take, is a roadmap for embedding purpose into an organization. In the book—and in this episode—Paul explains how Unilever brought the USLP to life through employees and embedded it into culture, operations, innovations, supply chain, customers, consumers, and communities. Paul joined host Carol Cone on Purpose 360 to explain what it means to be a net positive business today and why he will always be a “prisoner of hope” when it comes to solving our shared global challenges. Listen for insights from Paul on: How a business philosophy that supports shared prosperity creates both social impact and financial returns. Why exercising humility and recognizing that you can't do everything on your own is vital to creating great impact. Why it's important to bring in NGOs and partnerships to learn and grow. The three lessons Paul would share with a CEO trying to be net positive. Links & Notes Paul Polman on LinkedIn Buy your copy of Net Positive: Bookshop.org Barnes & Noble Apple Books Amazon IMAGINE Unilever Sustainable Living Plan 2010 to 2020

Meet Carol. She's one of the world's pioneers of social impact connecting businesses to purpose. You might have heard a couple of her campaigns like Go Red for Women and Grow Up Great among others who have yielded more than $2.5B for various social causes. She's talking through the future of social purpose and how to build movements of believers. And if you're a sucker for a feel good story, her partnership to create the My Aflac Duck for pediatric cancer patients is a joyous one.Episode HighlightsCarol's journey and story to where she is today (2:50)Creating cohesive partnerships between nonprofit and for-profit organizations (5:00)How nonprofits can leverage purpose-driven impact today (7:42)The growth triple play: creativity, analytics, and purpose (McKinsey & Company)Be thoughtful and analytical (8:20)Questions to ask yourself before and during a partnership meeting (11:30)What are our goals?Ask the partner what their goals areWhere the magic happens - your shared goals.Set objectives, milestones, measurement, reporting, and use the same languageThe future of the social impact space (16:00)A powerful moment of philanthropy in Carol's life (21:00)“Moments of Joy” - Aflac videoCarol's One Good Thing: The magic is in our goals, your goals, shared goals.For more information and episode details visit: www.weareforgood.com/episode/148The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout our Sponsor GivebutterGivebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it's also loved by the three of us who are superfans of their incredible giving platform.

The following is a conversation between Carol Cone, Founder and CEO of Carol Cone ON PURPOSE, and Denver Frederick, the Host of The Business of Giving. For some 40 years, social impact pioneer Carol Cone, the founder and CEO of Carol Cone ON PURPOSE, has helped companies discover their purpose beyond profit. Now, it's an issue that everyone understands the importance of, and Carol's expertise and know-how about it are invaluable. And she is here with us now to share some of her insights.

Carol Cone is an incredibly generous person. To hear her talk about what she does from day to day, she says her super power is connecting people, but that minimizes her story by a country mile.Her brand of generosity has brought to fruition iconic projects and teams to create products and campaigns that have — by all objective measures —changed the world since she started building brands in the 1980s. She was behind Rockport's Walking Movement, positioning the company for growth and eventual acquisition by Reebok; she created and grew the Avon Breast Cancer Crusade to span 50 countries, raising $1 billion; and with My Special Aflac Duck, she brought a team together to create a social robot that comforts children fighting cancer through their average 1,000 days of chemotherapy. Her accomplishments over her legendary career have well-earned her the industry moniker: “Mother of Social Purpose.” Even after a career of accomplishment, she's far from finished. Now at the head of Carol Cone ON PURPOSE, she continues to push the field forward. Her work has built global movements, garnered hundreds of awards, and raised billions of dollars for a variety of worthy causes. This week, we went back to where it all began for Carol, how her values have shaped her career path, and the opportunity she sees as we crest 2020 and move into whatever comes next. She stands atop a bold mission. We're honored to have her join us for this first conversation of season two of the Mission Forward podcast. Links & NotesThe Purpose 360 Podcast with Carol ConeCarol Cone ON PURPOSE

Carol Cone is an incredibly generous person. To hear her talk about what she does from day to day, she says her super power is connecting people, but that minimizes her story by a country mile. Her brand of generosity has brought to fruition iconic projects and teams to create products and campaigns that have — by all objective measures —changed the world since she started building brands in the 1980s. She was behind Rockport’s Walking Movement, positioning the company for growth and eventual acquisition by Reebok; she created and grew the Avon Breast Cancer Crusade to span 50 countries, raising $1 billion; and with My Special Aflac Duck, she brought a team together to create a social robot that comforts children fighting cancer through their average 1,000 days of chemotherapy. Her accomplishments over her legendary career have well-earned her the industry moniker: “Mother of Social Purpose.” Even after a career of accomplishment, she’s far from finished. Now at the head of Carol Cone ON PURPOSE, she continues to push the field forward. Her work has built global movements, garnered hundreds of awards, and raised billions of dollars for a variety of worthy causes. This week, we went back to where it all began for Carol, how her values have shaped her career path, and the opportunity she sees as we crest 2020 and move into whatever comes next. She stands atop a bold mission. We’re honored to have her join us for this first conversation of season two of the Mission Forward podcast. Links & Notes The Purpose 360 Podcast with Carol Cone Carol Cone ON PURPOSE

Welcome to Season 2 of the Mission Forward podcast.This season, we're inviting you to join us for a series of conversations to get us thinking, and keep us moving —together. We've got a great line up of folks; from an ultra-endurance athlete to a futurist, a culture expert, authors, and social entrepreneurs — all of whom have been challenging business as usual, using creative strategies to press forward even as industries, priorities, and the world changes.Every episode, we'll hear what each person has learned from the experience that was 2020, what they're bringing forward into this new year, and what keeps them motivated. Our hope is that these conversations give you new energy and ideas to press your own mission forward.We'll be back on February 1 with Carol Cone of The Purpose Collaborative and the mother of cause marketing to share her insights into how companies are taking an active role in living their missions and demonstrating what's possible to make the greatest impact.Stay tuned for the first episode of season 2 coming soon, and join us as we move from mission to impact.

Welcome to Season 2 of the Mission Forward podcast. This season, we’re inviting you to join us for a series of conversations to get us thinking, and keep us moving —together. We've got a great line up of folks; from an ultra-endurance athlete to a futurist, a culture expert, authors, and social entrepreneurs — all of whom have been challenging business as usual, using creative strategies to press forward even as industries, priorities, and the world changes. Every episode, we’ll hear what each person has learned from the experience that was 2020, what they’re bringing forward into this new year, and what keeps them motivated. Our hope is that these conversations give you new energy and ideas to press your own mission forward. We’ll be back on February 1 with Carol Cone of The Purpose Collaborative and the mother of cause marketing to share her insights into how companies are taking an active role in living their missions and demonstrating what’s possible to make the greatest impact. Stay tuned for the first episode of season 2 coming soon, and join us as we move from mission to impact.

Carol Cone, Founder and CEO of Carol Cone ON PURPOSE, is internationally recognized for her work in social purpose and corporate social responsibility. Carol was a pioneer in the field of social purpose in the 1980s. Her work has built global movements, garnered hundreds of awards, and raised billions of dollars for a variety of worthy causes. She was the Founder, CEO and Chairman of Cone, Inc., recognized as the nation’s leading Cause Branding consultancy. PRWeek called her “arguably the most powerful and visible figure in the world of Cause Branding.” Her book, Breakthrough NonProfit Branding, was published in 2010.In this episode, Stew and Carol talk about the history of incorporating social causes in corporate strategies and her role in it, which grew out of her engagement in social action in the 1960s and 1970s. Carol shares insider insights about Reebok’s role in Amnesty International, PNC Financial’s sponsorship of early childhood education, Aflac’s support for pediatric cancer patients, and more. They discuss what it took to overcome resistance to the idea of embracing social causes in the corporate world, how individuals and organizations today can take positive social action through business, and why it’s so important to do so. Here then is an invitation, a challenge, for you, once you’ve listened to the conversation. Come up with an idea for some action you can take, no matter how small, that you expect would result in your work being more meaningful because its social purpose is more clear to you. Share your ideas, and your reactions to this episode, by writing to Stew at friedman@wharton.upenn.edu or via LinkedIn. See acast.com/privacy for privacy and opt-out information.

The Pioneer of Purpose: A Conversation with Carole Cone Carol Cone pioneered the field of social purpose in the 1980s, and today is widely recognized as one of the world's foremost social impact experts. Her work has built global movements, garnered hundreds of awards and raised billions of dollars for a variety of worthy causes. For this episode of the Impact Report, Bard MBA's Lindsay Moreau speaks with Carol about finding the power of purpose during the pandemic and the push to end systemic racism.  The Impact Report brings together students and faculty in Bard's MBA in Sustainability program with leaders in business, sustainability and social entrepreneurship. ImpactReportPodcast.com

Overview The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today's guest is Carol Cone, internationally recognized for her work in social purpose and CSR.     About Our Guest Carole Cone On Purpose, Founder & CEO Carol is internationally recognized for her work in social purpose and CSR. Carol Cone ON PURPOSE is her return to her entrepreneurial roots and life's passion: to educate, inspire and accelerate social purpose programs and impacts for organizations and nonprofits around the globe. For more than 25 years, Cone has embraced a steadfast commitment to building lasting partnerships between companies, brands and social issues for deep business and societal impact. She adamantly feels that today, companies and brands must have a deeper meaning beyond the bottom line. In her work, she continually brings breakthrough and lasting big ideas to clients to build their business and societal impacts. Early in her career, Cone launched the walking movement with Rockport as its leader, which grew the company three times over in the span of 4 years and led to its acquisition by Reebok. She created the Avon Breast Cancer Crusade, which grew to 50 countries around the globe and raised $1 billion. For PNC Financial Services, she identified early childhood education as a key aligned issue, which the company has supported nearly 15 years, uniting them with nonprofit partners including Head Start, Sesame, Donors Choose and tens of local grantees to advance this critical issue. Most recently, Cone conceptualized My Special Aflac Duck, a social robot developed from extensive child centered design to comfort children going through an average of 1,000 days of chemotherapy. The robot evolved Aflac's iconic mascot, the Aflac Duck, to deepen the company's engagement with society. With Aflac underwriting its development and donating the Ducks to all children newly diagnosed with pediatric cancer, this innovative idea has been heralded around the globe, from the Tech for a Better World Award and Most Unexpected Product at the 2018 Consumer Electronics Show, to Time Magazine's list of Best Inventions of 2018.​ Other organizations Cone has worked with include: Action Against Hunger, Adobe, The American Lung Association, Bezos Family Foundation, ConAgra Foods, the Everglades Foundation, Girl Scouts of the USA, LG, Microsoft, P&G, Reebok, Southwest Airlines, Unilever (Dove, Vaseline, Dirt is Good) and Western Union, among others. She is also a recognized thought leader in purpose, having conducted the world's first research, then dozens of studies with business executives, citizens, employees and nonprofits, to gain critical insights to inspire organizations to engage with society as wise business strategy.  She is a sought-after speaker and media expert, sharing her insights on purpose branding, corporate citizenship, sustainability and CSR. She was the Founder, CEO and Chairman of Cone, Inc., recognized as the nation's leading Cause Branding consultancy. PRWeek called her "arguably the most powerful and visible figure in the world of Cause Branding." Overall, Cone's signature programs have raised more than $2.5 billion for various social causes. In 2009, she was one of two US judges for the first PR Lions Awards at the Cannes Festival of Creativity. Her book, Breakthrough NonProfit Branding, was published in 2010. Other career highlights include: creating and hosting Purpose 360,

Overview The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who… The post PR Masters Series Podcast, Episode #25 – Carol Cone appeared first on .

In this episode of Cause Talk Radio, Megan chats with monthly guest Joe Waters of SelfishGiving.com for The Joe Show!The duo discusses this year’s Halo Finalists (just announced!), the new social impact book club (there’s still time to join us), Carol Cone’s new B2B purpose research and Jeff Bezos’s whopping $10 billion donation to combat global warming and more!Links & NotesHalo Award FinalistsCarol Cone B2B Research From Generosity To Justice (Social Impact Book Club Book)Jeff Bezos’ $10 Billion Donation (WIRED)

Roving reporter Carol Cone spoke with leaders in social purpose at the CECP (Chief Executives for Corporate Purpose) Summit last month. A global convening of 300+ of the world’s top minds in purpose, this year’s Summit addressed growing societal and stakeholder expectations that companies serve a purpose beyond profit. Catch a behind-the-scenes “listen” into the Summit in this special episode of Purpose 360. Resources: • CECP – Chief Executives for Corporate Purpose • CECP Summit

In this episode of Beyond Profit (formerly known as "ANA Center for Brand Purpose Podcast"), purpose pioneer Carol Cone talks about how she built a business around purpose, brands making a big impact on society, the rise of “purpose-washing,” and whether purposes does indeed drive business growth.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, purpose pioneer Carol Cone talks about how she built a business around purpose, brands making a big impact on society, the rise of “purpose-washing,” and whether purposes does indeed drive business growth.

Welcome to Purpose 360. We’re thrilled to make our debut, and even more so because our first guest is celebrating the fourth anniversary of one of the most disruptive and successful social purpose campaigns: REI’s #OptOutside. But first, you might want to know a little about us. Purpose 360, hosted by Carol Cone and Chris Noble, unlocks the power of social purpose to ignite business and social impact. Why listen to us? Carol created the field of social purpose in the 1980s, linking Rockport with the walking movement – creating a billion-dollar retail category while inspiring people to walk for fitness and health. Chris is a digital and cause marketing savant, having created leading campaigns for brands and NGOs, raising $150 million for causes. Every week, we’ll speak with the leading minds and practitioners of social purpose from Fortune 500 companies, social enterprises, and world-changing non-profits to answer the question: What’s your purpose? Back to REI: one of our favorite purpose-driven brands. We were honored to speak with Alex on the eve of #OptOutside’s fourth year, and encourage you to spend some time in nature while listening to this episode. Here are our favorite insights from Alex: Align on a really clear, focused societal goal: for REI, that’s “leaving the outdoors better than we found it.” Social purpose initiatives, especially when operationalized throughout the business, can be multi-faceted and complex. Keeping the end goal simple and compelling will serve as a north star for all the moving parts. Need inspiration? Find a challenge your organization is uniquely equipped to address. REI found that 50% of people in the US aren’t going outdoors once a year for outdoor recreation. That 50% of people are unlikely to shop at REI and unlikely to experience the mental and physical health benefits of the outdoors. REI embraced that staggering statistic, putting the full force of the company’s purpose behind it through #OptOutside and other community engagement initiatives. And they are beginning to turn the tide. Never forget where you came from. REI was founded as a co-op by a husband and wife with a passion for nature. The company remains a co-op, giving every customer the opportunity to buy into the company and its mission. That’s a powerful asset that REI was a steward of throughout the company’s massive growth. The customer has always come first. To hear more from Alex Thompson, including how the brand inspired more than 15 million people to go outside on the country’s biggest shopping day, we invite you to listen to our debut episode today. Links & Notes REI #OptOutside About Alex Alex Thompson on LinkedIn

Carol Cone, a name many of you may recognize as she has been called "arguably the most powerful and visible figure in the world of Cause Branding."  Carol founded Cone, Inc., led Edelman's Business + Social Purpose practice and most recently founded Carol Cone ON PURPOSE as a return to her entrepreneurial roots and life passion: to educate, inspire and accelerate purpose programs and impact for organizations, nonprofits and individuals around the globe.

As more people are becoming increasingly interested about why brands and organizations exist, what they stand for, how they engage employees, people and communities, and how they play a positive role in the world, companies such as Carol Cone on Purpose help organizations leverage their purpose for business and social impact. CEO of CCOP, Carol Cone, shares how they guide businesses and brands along their journey to ignite their aspirational reason for being beyond profits with The Purpose Collaborative.  Her consulting company works their partnered organizations to build flexible, hand-picked teams that deliver bold, individualized solutions to reflect their purpose journey. Join in on the conversation as we discuss why the world urgently needs more businesses to step up and help solve the great societal challenges of our times. - - - - -  For more information on Carol Cone On Purpose, visit: http://purposecollaborative.com

As more people are becoming increasingly interested about why brands and organizations exist, what they stand for, how they engage employees, people and communities, and how they play a positive role in the world, companies such as Carol Cone on Purpose help organizations leverage their purpose for business and social impact. CEO of CCOP, Carol Cone, shares how they guide businesses and brands along their journey to ignite their aspirational reason for being beyond profits with The Purpose Collaborative.  Her consulting company works their partnered organizations to build flexible, hand-picked teams that deliver bold, individualized solutions to reflect their purpose journey. Join in on the conversation as we discuss why the world urgently needs more businesses to step up and help solve the great societal challenges of our times. - - - - -  For more information on Carol Cone On Purpose, visit: http://purposecollaborative.com

Today on Cause Talk Radio, Megan and Joe talk to Carol Cone, CEO of Carol Cone on Purpose and The Purpose Collaborative, and Chris Noble, CEO of Matchfire (and Purpose Collaborative member!). They give us an update on the Collaborative and share news on an exciting new platform from electronics giant LG. Links & Notes Carol Cone on Purpose The Purpose Collaborative Matchfire Carol Cone on Twitter Chris Noble on Twitter Cause Talk Radio 144: Carol Cone on What's Next for Her, Cause Marketing & Purpose #ExperienceHappiness: LG USA Brings ‘Life’s Good’ Tagline to Life for Youths

Today on Cause Talk Radio, Megan and Joe talk to a true cause marketing superstar: Scott Beaudoin. Scott is a veteran of many top cause campaigns and agencies and was recently named the chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder, a full-service public relations agency in New York City. On today’s show, Megan, Scott and Joe discuss: How Scott got his cause marketing start with Carol Cone, but his roots were in TV reporting. While Scott has worked at some larger agencies - like MSLGROUP, the fourth largest PR conglomerate in the world - his new position is with a smaller agency that prizes the central role purpose plays for every organization. The business case for working with agencies focused on social good. While many agencies have touched some part of cause marketing, only a few know how to work at the c-suite and use purpose to drive business innovation. How slow growth at most agencies is squeezing talent and resources and hampering social good strategy. How Millennials are leading the purpose revolution. Is “Cause Marketing” the right term for what purpose professionals do? Does it need to be retired? Scott’s advice for nonprofits who want to build win-win partnerships. The right mindset is critical! Links & Notes RF|Binder Scott Beaudoin on Twitter Cause Talk Radio 50: New PurPle Index Tracks Corporate Purpose, Participation and Performance  

Today on Cause Talk Radio, Megan and Joe talk to Carol Cone (aka The Mother of Cause Marketing) about her new venture Carol Cone on Purpose! Carol has been a cause leader for decades and is set to disrupt the field once again with a new venture that combines partner collaboration with idea acceleration to take the field of purpose to new heights.  On the show, Carol, Megan and Joe discuss: The growth of purpose and Carol's launch of what she calls Carol Cone 4.0! Carol Cone on Purpose has two purpose engines: The Purpose Collaborative and The Idea Accelerator. How Carol is adopting the "Hollywood Model" to run her business. She also names some of the "Stars" she's working with. Is the big agency model for purpose broken? How can it be fixed? How The Idea Accelerator is aimed at finding, curating, sharing and funding the very best social enterprises. How Carol plans to continue contributing to the cause, sustainability and purpose community. Show Notes Carol's New Site: The Purpose Collaborative CauseTalk Radio Ep11: Carol Cone, "Mother of Cause Marketing," Talks Power of Purpose

In this episode of CauseTalk Radio, Megan and Joe talk with Carol "The Mother of Cause Marketing" Cone about a new study Edelman has just released on the state of cause and social purpose in the world. They also ask Carol the question we all want the answer to: How did she get the title Mother of Cause Marketing?

Click here for the RADIO LINKS Click here to Promote your Service or Organization He lectures around the world but now is here for you. From the latest in charity news, technology, fundraising and social networking, Ted Hart and his guests help you maneuver through this economic downturn in the charitable sector to greater levels of efficiency and fundraising success. PAGE 2 GUEST EXPERTS: Carol Cone has over 25 years of experience creating substantive public-private partnerships that advance solutions for social issues. As founder of Cone, Inc., she led the development of initiatives for several national companies helping raise awareness and more than $1.2 billion for causes. In 2007, PR Week called her “arguably the most powerful and visible figure in the world of Cause Branding.In 2010 she joined Edelman to continue her journey guiding groundbreaking corporate citizenship efforts as managing director, Brand and Corporate Citizenship.”