Podcast appearances and mentions of becky endicott

In this episode of Beyond the Donation, host Matt Bitzegaio chats with Becky Endicott and John McCoy from We Are For Good. They share their journey from university colleagues to founders of a media ecosystem centered around philanthropy and generosity. Becky and John discuss their unique approach to storytelling, community building, and the importance of shifting from transactional to relationship-focused fundraising. They also introduce their 'Impact Uprising' initiative, which aims to create local and global conversations about key issues. The episode delves into practical advice for nonprofit leaders, emphasizing donor engagement and the long game of building movements. Listeners are encouraged to get involved and learn how small actions can collectively make a significant impact.00:00 Introduction and Guest Welcome00:22 The Journey of We Are For Good01:56 Challenges and Transformations03:57 Building a Community-Centric Approach 08:17 Impact Uprising and Its Growth16:02 Shifting from Transactional to Relational Fundraising 23:42 Advice for Nonprofit Leaders32:14 Closing Thoughts and Contact InformationTo Connect with We Are For Good:Website | We Are For Good LinkedIn | Jon LinkedIn | Becky LinkedInTo Connect with Beyond the Donation Podcast:BTD Podcast | DonorDock LinkedIn | Matt LinkedIn

In this episode of The Responsive Lab, your Virtuous co-hosts, Stephen Boudreau and Carly Berna, are joined by Jon McCoy and Becky Endicott from the podcast, We Are For Good. They begin by talking about how to measure success, giving examples such as tracking the various forms of engagement in one's organization. Next, they discuss the topic of activation. How do donors, listeners and supporters respond to calls to action, and what kind of pushback is there from nonprofits in this area? Later, they dive into the process of syndicating content, meaning spreading a message or an idea to multiple channels for different audiences. Sharing examples and tips from their success, Jon & Becky offer invaluable insights on how organizations can connect with their supporters through activation and harness the power of generosity in the current giving climate that we live in. More topics include: - The pitfalls of only measuring giving against other metrics in an organization's growth plan - How to engage dimensionally with your organization's supporters - How the Barbie Movie is a good example of what not to do in terms of activation - And so much more! Season One of The Responsive Nonprofit is brought to you by: VIRTUOUS Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it's their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist. Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.

Lindsey Fuller joins Jon + Becky in this episode to wrap up the transformative Gather at the Well podcast and look back on the past year. Together, we reflect on the power of microdosing wellness to spark meaningful change — both personally and within our organizations. Tune in for a conversation where we navigate the messy middle of balancing personal growth with organizational transformation and fostering vibrant, sustainable teams. Let's step into 2025 with renewed energy and purpose.

Ready to hit pause ⏸️ on the grind? This #ImpactUp, we're gathering on World Mental Health Day to dive into powerful conversations by day and take them to local meetups worldwide by evening

Grab your headphones - it's time for a season wrap-up episode!

When it comes to nonprofit and social enterprise fund development, storytelling plays a crucial role in attracting and retaining donors. This week's conversation with Becky is about the power of movements in scaling impact and exploring how media can be effectively leveraged to drive real change.  Our communities are eager to become advocates for our cause, and it's our responsibility to equip them with the right tools to do so. In this episode, we unpack ways to create those tools for storytelling and strategies to amplify our stories and influence.   00:00 - Introduction More about our guest today Becky Endicott is a nonprofit development expert with a passion for innovative fundraising and community building. As a writer and marketing professional, Becky has over 40 years of combined experience alongside her business partner, Jon, leading teams in annual giving, stewardship, events, and major gifts. Together, they created a groundbreaking employee giving campaign model that has been adopted worldwide. In 2020, they co-founded We Are For Good, a media company with a mission to modernize fundraising through kindness and community. Becky is also the co-host of the popular We Are For Good Podcast, which has garnered over 325,000 downloads. In 2021, she launched We Are For Good PRO, a platform that brings innovative ideas and training to nonprofit professionals, empowering them to increase their impact. Through her work, Becky is on a mission to reimagine nonprofit professional development and reshape the sector. 04:52 - The Journey of We Are For Good Becky shares the powerful impact producing consistent content has had in creating a compounding effect on her organization and the nonprofit sector in general. Whether you are in the nonprofit or for-profit space, you'll find the story behind building We Are For Good both inspiring and relatable. It's a journey driven by determination, hard work, and authentic connections which has led to remarkable growth and a profound influence on the nonprofit world 06:38 - Movements and Impact Becky shares a remarkable story of the impact We Are For Good is creating in Uganda, Africa. This inspiring story truly exemplifies the ripple effect of their work and the importance of letting your movement grow organically. As a nonprofit leader, you know that it takes consistent effort and a focus on meaningful connections to create real change. Therefore, we encourage nonprofits to tap into their full potential by igniting movements and retaining their own people. 19:43 - Consistent Content in Building Community Taking the time to engage your audience before launching a new initiative is crucial. We shouldn't wait until the giving season approaches to start connecting with our community. Becky shares a practical framework for building a strong community and telling compelling stories through the content we create. Are you syndicating content to expand your reach without burning out? Are you responding to comments and engaging with your audience? Does your community feel a sense of belonging? These are essential steps in fostering trust and nurturing relationships with your supporters.   27: 10 - Challenges and Mindset Shifts As individuals who have experienced burnout firsthand, we've learned to approach things differently and are here to advocate for a mindset shift in the nonprofit world. Rather than focusing solely on donor value based on financial contributions, it's essential to recognize 'believer value,' which includes the many meaningful ways people can contribute to your movement. By letting go of control and empowering your supporters, you can achieve remarkable results.   32:00 - Conclusion The conversations we are holding this month are meant to help you navigate the challenges of the nonprofit sector and ignite real transformation in your communities. Becky is a true changemaker who comes with a wealth of knowledge on leading and growing a nonprofit. Tune in to this episode, and if you have any questions or would like to follow up, feel free to connect with us through the links below.   Mentions We Are For Good Becky on Instagram Becky on LinkedIn Connect with me: https://jennynuccio.com/contact Follow along with my Weekly Wild: Sign Up! Find me on social media: Jenny Nuccio Work with me through one-on-one mentorship and strategic coaching sessions: Join me! Sign up to receive a copy of the podcast slides covered in this week's episode: https://jennynuccio.myflodesk.com/ry8jrddbfx  

Join Becky and Jon as they relive the incredible energy of Impact Uprising and explore the key themes that emerged from the community. Discover the courage to drive change, the importance of tapping into inner power, and the transformative potential of collective action. Plus, they'll share details about the new Impact Uprising membership. Tune in to be inspired, challenged, and equipped to be part of the movement!

Today, three inspirational figures, Dana Snyder, Kishshana Palmer, and Becky Endicott, join us for an unfiltered conversation about the realities behind balancing business, motherhood, and personal life. They are exceptional leaders, each dedicated to making a meaningful difference through their unique skills and passions! Dana Snyder is the Founder and CEO of Positive Equation. As a passionate speaker, teacher, and podcast host, Dana dedicates her work to empowering nonprofits with the knowledge to use social media ads effectively. Her mission is to help organizations attract potential supporters and create sustainable giving models, building robust monthly giving programs that transform everyone into philanthropists. Becky Endicott, CFRE, APR, is the Co-Founder and Chief Storyteller of We Are for Good and Co-Host of the We Are For Good Podcast. Becky is a master storyteller and a champion of kindness, celebrating philanthropy, seeking justice, endorsing humanity, pushing boundaries, and embracing people. Known for her authenticity, she often shares self-deprecating stories to forge genuine connections, understanding that true bonds are formed in moments of joy and in life's messy and challenging times. Kishshana Palmer, CFRE, is the CEO of ManageMint, Inc., a leadership consulting firm specializing in strategy, management, and growth. As a renowned keynote speaker, event host, TEDx alumnus, and trusted advisor to executive leaders, Kishshana brings real-world solutions and authentic, high-impact experiences to CEOs, senior leadership teams, organizations, companies, and solo entrepreneurs. Her expertise and vibrant personality make her a sought-after figure in leadership and management consulting. In this episode, you will be able to: - Identify challenges and triumphs faced by women in career, personal growth, and family life. - Explore themes of vulnerability and authenticity in professional and personal spheres. - Recognize the importance of supportive networks in achieving goals. - Challenge the notion that success requires perfection. - Gain strategies for managing life's highs and lows, fostering resilience. - Learn from stories and advice for personal growth and balance. Get all the resources from today's episode here.  "This week's episode is sponsored by Keela. Keela is a fundraiser's CRM, meaning that it goes beyond a data management platform. It enhances your work and propels you to achieve fundraising success. From email and communications tools to AI-powered donation pages, your unique needs will be met with Keela, the CRM built BY fundraisers FOR fundraisers. Learn more at keela.co/mallory Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Welcome back to the final episode in our 9️⃣Nonprofit Trends that Matter in 2024 Series. We're exploring how the world of philanthropy can be revolutionized through the power of media, Discover the secrets to making your nonprofit stand out by thinking like a media company

Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! As we near the end of our series, we're exploring how we can make generosity frictionless. We're used to frictionless payments in other aspects of our lives after all

Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! Ever wondered what it takes to really connect with your supporters on a level that goes beyond a single data point? Enter: the opportunity to engage dimensionally — it's about creating deep, meaningful connections with your supporters informed by data

We're back with another trend during our  9️⃣ Nonprofit Trends that Matter in 2024 Series: Tap creators. Grow influence.  Discover how you can supercharge your nonprofit's impact with the power of the creator economy—this episode zeroes in on this transformative force! Our special guest today, Nick Lynch, Co-Founder and CEO of Collidescope.io, is an expert of influencers and he's here to guide us through this pivotal moment. Get ready to explore the art of partnering with like-minded creators to grow your influence and why saying 'yes' to asking for help can unlock doors you didn't even know existed

Welcome back to 9️⃣ Nonprofit Trends that Matter in 2024 Series! How does a movement begin? Simple - with one person. Gone are the days of 'build it and they will come.' True community is about co-creation, about building alongside people. Finding solutions together not only propels your mission forward but also cultivates believers who won't let you fail. Today, we're thrilled to have Brady Josephson, VP of Marketing & Growth at charity: water, as our special guest. Brady leads a team of storytellers, creatives, and marketers responsible for growing, supporting and celebrating the charity: water community and their impact. Join us as we dive into why we need a new approach to generosity

We're at the halfway point of the 9️⃣ Nonprofit Trends that Matter in 2024 Series - welcome back! This week, we're talking all about how our sector needs whole leaders. It's all too common to sacrifice our well-being in the name of "the greater good," often without realizing the toll it takes on ourselves and our teams. Special guest, Sonya Perez-Lauterbach, founder of Atlas Leadership, is sharing how to create new ways of being and serving with resilience, clarity, and joy. This conversation is for everyone because everyone can be a leader. Let's arm ourselves with strategies to sidestep unproductive behaviors that fuel stress and fear

In today's episode, I'm talking with two of my favorite people: Becky Endicott and Jon McCoy, co-founders of We Are For Good. They pull back the curtain on one of their collective superpowers: A strategy they've used to grow their community to tens of thousands of nonprofit leaders and practitioners, and one of the simplest and most powerful ways to amplify your organization's impact. Content syndication.Content syndication is the process of turning a single piece of content into a ripple effect of engagement, growth, and community building. If you're leading a small or growing nonprofit and wondering how to make your voice louder and your footprint bigger, this conversation is a gold mine of strategies, inspiration, and real-life examples. We walk through how syndication works, and how, when paired with strategic storytelling and genuine engagement, you can use it to turn your mission into a movement!What you'll learn:The nuts and bolts of content syndication, and how it applies to the nonprofit sectorInnovative ways to repurpose content across different platforms without overwhelming your audience or team.The pivotal role of authenticity and human connection in content creation and community engagement.Key Takeaways:Understanding Syndication: Discover how syndication is not just about spreading content but strategically placing and tailoring it to spark engagement and growth.Impact Arc Framework: Learn how the Impact Arc Framework can guide your content strategy, ensuring every piece aligns with your mission and resonates with your audience.The Power of Stoking: Uncover the magic of 'stoking'—engaging with your content actively to fuel discussions, deepen relationships, and build a community of advocates.Strategic Storytelling: Embrace storytelling as your superpower, crafting narratives that connect emotionally, highlight real transformations, and stop your audience mid-scroll.Voice Authenticity: Realize the importance of maintaining a consistent, authentic voice that reflects your mission's soul and resonates deeply with your community.Step-by-Step Process:Identify Core Content: Pinpoint your organization's most impactful stories, messages, or educational materials.Adapt for Platforms: Tailor this content for various platforms, considering the format, audience preferences, and engagement styles unique to each.Engage and Respond: Don't just post and forget. Engage with your audience, respond to comments, and stoke conversations to build a loyal community.Monitor and Iterate: Keep an eye on how different pieces perform across platforms. Use these insights to refine your approach and content.Resources Mentioned:Impact Arc Framework: A strategic guide for content creation and distribution, ensuring every piece aligns with your nonprofit's goals and values.Otter.ai: An AI-powered transcription tool mentioned by Jon McCoy, useful for extracting key points from speeches or meetings and turning them into engaging content.Syndication Strategies from 'We Are For Good': Explore their podcast and resources to dive deeper into effective syndication practices.Connect With BrookeLinkedInInstagramYouTube

Welcome back to another week of the 9️⃣ Nonprofit Trends that Matter in 2024 Series! This week, we're delving into upskilling in the age of AI and new tech With technology advancing rapidly, it's essential to work smarter, not harder. Join us as we explore the power of AI, its ethical use, and how to balance it with your human empathy and lived experience. Special guest Shereese Floyd, Founder of AI Consultants for Nonprofits, is sharing her expertise on how we can upskill our teams in this modern era. We're talking about doubling fundraising with laser-targeted campaigns, streamlining operations with automated tasks and unlocking deeper donor connections. No matter where you are in the AI adoption curve, there's a path forward tailored to your organization's unique needs - you've got this

Welcome back to week three of our  9️⃣ Nonprofit Trends that Matter in 2024 Series! It's time to name the elephant in the room: Retention. But we aren't just talking about retaining our donors - the greatest retention issue that isn't talked about enough is the retention of our nonprofit staff. For a sector built on relationships, we have to build a culture that creates retention from the inside out.  After all, if our staff isn't compelled to stay, why should our donors?

Discover the secrets to not just surviving but thriving in the nonprofit sector. Our 9️⃣Nonprofit Trends that Matter in 2024 Series continues

Join Jon and Becky as we kick off our 9 Nonprofit Trends That Matter in 2024 Series! This is where we introduce the trends we believe nonprofits should get behind in the new year and beyond. Over the next several weeks, we're rolling out each of these trends, curating resources for each one and bringing epic guests to share their insights all to help you elevate your mission in 2024. Join us to embrace this year with bravery and boldness!

Season 8 Finale

Jon and Becky are here with an episode all about getting geared up for the year ahead. As we're on the brink of 2024, it's the perfect time to take a breather, reflect on where you're at and map out some meaningful goals. You've likely been knee-deep in year-end fundraising, plotting out your business goals, and scheming up your strategy for the new year. But, we hope you'll take some time today to explore the 4 V's of Meaningful Goals. We're bringing you an actionable framework, crafted by Abby Fox,  We Are For Good's Chief of Staff, that you can put into action right away whether you're a team of one or a large shop. Get ready for some impactful goal planning

Becky Endicott is a ridiculous idealist and marketer disguised as a fundraiser working to unleash the Impact Uprising. She's the co-founder of We Are For Good, a new media company gathering nonprofit allies and changemakers in community and conversation to elevate, modernize, and humanize doing good. Key Takeaways:Fundraising will make you feel disingenuous if you put money first in your intention and mindset. If you prioritize building a relationship and building a community, the money will come.Shift your perspective on how you measure engagement. Money is an important currency, but there is a currency that is so much more important and has the potential to be more impactful and that is your relationship equity. Use your marketing not just to push out messages but to create a community.Emotions and experience create a memory. When you host an event for your people, let it be that your focus is on creating meaningful experiences and fostering community growth. When people are able to experience an event on a deeper level, it tends to really stick to them.Scarcity can't exist without abundance and vice versa, we can't have joy without pain, and we can't have peace without conflict. There's value in both scarcity and abundance, pain and joy, peace and conflict. Use the concept of the magic triangle. Recognize that it is neither this or that, but it's all the things. “We have this kindness army behind us who's just waiting to be activated. They just need to know what we need." “It's never about the event, the event is a vessel for the story and for the connection, but it's about what is the experience going to be like. How do we see those people? And how does that translate after the event so that the ripple keeps going, going, going?” “What is the value of your currency right now? Is it in your KPIs - which let's not negate - we need that money but we're also saying that there's another currency there in your relationship equity and the way that you can look at engagement signals is really interesting.” - Becky Endicott Reach out to Becky Endicott at:Website: http://www.weareforgoodcommunity.com Ask for and receive all you want need and deserve without feeling rejected, ineffective, or pushy. Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work. Get your free starter kit today at www.theinfluentialnonprofit.com Book your quickie intro call with Maryanne here! Connect with Maryanne Dersch: https://www.courageouscommunication.com/connect

Becky Endicott is a ridiculous idealist and marketer disguised as a fundraiser working to unleash the Impact Uprising. She's the co-founder of We Are For Good, a new media company gathering nonprofit allies and changemakers in community and conversation to elevate, modernize, and humanize doing good. Key Takeaways:Stoking your audience is all about creating a community that's centered on authentic engagement that leads to movement. Whenever you post anything or tell a story, tag and involve people in your community who might be connected to that story. Start a conversation.The goal of stoking your audience is to cultivate believers. Believers don't only bring in donations, they bring social capital and social proof, they bring stories, lived experiences, their own time and effort, and their network.Stoking creates an authentic community. An authentic community is one where everyone's voice matters and the mission moves forward in a way that's authentic, vulnerable, safe, and real through the collective efforts of everyone within the community.Building a culture of storytelling in your nonprofit and finding ways for people to give you that information will impact your community in a significant way. Apply a more generative approach rather than an extracting approach when it comes to stories. The more raw and authentic the story, the more it will create connections. “It's not enough just to syndicate, you've got to stoke… Stoking is getting in there and creating a conversation about what you want to talk about” “We're trying to move from thinking about ‘how do we cultivate a donor' to ‘how do we cultivate a believer', that is a 2.0 level of thinking in this modern era. Believers bring more to the table than donors. ” “The stories already exist, you just need to ask for them - so this generative approach, rather than extracting approach, is really interesting.” - Becky Endicott Reach out to Becky Endicott at:Website: http://www.weareforgoodcommunity.com Ask for and receive all you want need and deserve without feeling rejected, ineffective, or pushy. Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work. Get your free starter kit today at www.theinfluentialnonprofit.com Book your quickie intro call with Maryanne here!  Connect with Maryanne Dersch: https://www.courageouscommunication.com/connect

Today's episode is about innovating change and how we can redefine giving. Join Dave and Carly as they welcome friends and co-founders of We Are For Good Jon McCoy and Becky Endicott. Jon and Becky founded We Are For Good in 2020 and in just a few short years, have released more than 470 episodes with more than half a million downloads.  Their show celebrates the impact uprising – shining a light on the power of philanthropy and equipping this generation of nonprofit leaders, social impact players, and passionate Do-Gooders.  The group discusses Jon and Becky's inspiring journey and unique approach to marketing and storytelling within the nonprofit sector. The group has a fun conversation exploring the world of giving, equipping leaders with the mindset, tools, and innovative concepts needed to achieve impact. Today's Topics: Uncovering the concept of being “marketers disguised as fundraisers” and how marketing is vital to the mission.   How the power of storytelling is a superpower, and it can transform the world of fundraising.  Featuring the power of community and building a community that fosters a sense of belonging.  Insights from more than 470 interviews over 3 years, surpassing 500,000 downloads of the We Are For Good podcast.  How to encourage a shift in perspective, viewing your supporters less as donors and prospects and more as donors and believers.  Check out We Are For Good and listen today at www.weareforgood.com. We hope you enjoy our conversation with Jon and Becky!  Season Three of the Purpose & Profit Podcast is brought to you by: Imago Consulting Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport. Masterworks The mission of Masterworks is to help you accomplish yours. We offer a complete range of innovative marketing and fundraising solutions to help Christian organizations of all sizes. We have over 30 years of experience serving organizations through strategy, direct mail, digital, data & analytics, creative, & technology. Learn more about Masterworks at www.masterworks.agency. Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.

"That employee giving campaign created an internal movement. And that movement then started to ripple."In this episode, Jon and Becky share their unique journeys from graphic design and marketing into the world of nonprofit fundraising and philanthropy. They discuss how their experiences led them to view themselves as "marketers disguised as fundraisers." We explore how breaking down silos between marketing, fundraising and other roles can amplify organizational impact, and how marketing can mobilize movements for your cause. This episode is an ode to the power of marketing in connecting people, building movements, and making believers of us all.Episode Highlights-Case Study: Employee Giving Campaign (9:40)-Authentic Marketing (17:00)-Building Movements around our Causes (27:00)-The Power of Community in Marketing (46:00)About Jon and Becky:Jon McCoy and Becky Endicott are the co-founders of We Are For Good and co-hosts of the top-ranked We Are For Good Podcast.We Are For Good is a new media ecosystem for the social impact sector, and is on a path to impact more than 1 million change-makers by 2025. They gather a community around shared values, connect + amplify creators by using the power of media to storytell, teach + activate around our vision of an Impact Uprising.The We Are For Good Podcast, with more than 450 episodes, has featured interviews with inspiring change-makers, best-selling authors + disruptive thought leaders including Seth Godin, Dan Pallotta, Vik & Scott Harrison, Nancy Brinker and so many more. Today We Are For Good is recognized by ListenNotes as one of the top 1% of all podcasts internationally. With more than 500,000+ downloads - and more than 20,000 monthly listeners.Guest links:Jon's LinkedIn profile: https://www.linkedin.com/in/jonathanpmccoy Becky's LinkedIn profile: https://www.linkedin.com/in/becky-endicott/ Additional links:We Are For Good***Hosted by the brilliant team at Feathr (https://www.feathr.co/).Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.Special thanks to our producer, We Are For Good Studios, and to Feathr's very own Max Anderson, who wrote and performed our theme song.

Cue the Party Poppers + Confetti Cannons

It's the Season 7️⃣ Finale

It's no secret that we believe in the power of storytelling to do more good in the world. We're wrapping up our Storytelling for Good Friday series with more of the most frequently asked questions we get about marketing from folks in our community. We're diving into the importance of storytelling for your mission, tools to unlock your inner storyteller and create a culture that values storytelling. Join us to get on a path toward a better - more inspiring - way to work

It's no secret that we believe in the power of storytelling to do more good in the world. In our new Storytelling for Good Friday series, we're diving into the importance of storytelling for your mission, tools to unlock your inner storyteller and create a culture that values storytelling. Join us to get on a path toward a better - more inspiring - way to work

We're wrapping up Small But Mighty: How Small Nonprofits are Raising Big Dollars in our Givebutter Friday series with an inspirational case study. As a small organization, hosting fundraising campaigns can feel daunting. It's typical to wonder... How do we get enough supporters? Who will fundraise on our behalf? What happens if we don't reach our goal? Where do we even begin? Jon, Becky and Floyd Jones have been breaking down how small organizations raise BIG funds through grassroots fundraising. In Part 3, we're chatting with Martice Sutton, the founder and executive director of Girls Going Global, a pipeline program to greater opportunities for girls. Tune in to hear from a small org making a BIG global impact

We're so excited to continue our Friday series with Givebutter called Small But Mighty: How Small Nonprofits are Raising Big Dollars. As a “small” organization, hosting fundraising campaigns can be a daunting task. It's typical to wonder... How do we get enough supporters? Who will fundraise on our behalf? What happens if we don't reach our goal? Where do we even begin? Join Jon, Becky, Floyd Jones and some special guests as we break down how small organizations are raising BIG funds through grassroots fundraising.  In Part 2, we're exploring how to mobilize your movement. Tune in to get insights into building an authentic community that is unified around your mission and purpose. 

We're so excited to kick off a new Friday series with Givebutter called Small But Mighty: How Small Nonprofits are Raising Big Dollars. As a “small” organization, hosting fundraising campaigns can be a daunting task. It's typical to wonder... How do we get enough supporters? Who will fundraise on our behalf? What happens if we don't reach our goal? Where do we even begin? Join Jon, Becky, Floyd Jones and some special guests as we break down how small organizations are raising BIG funds through grassroots fundraising.  In Part 1, we're exploring how to tell your story and build your fundraising strategy. Tune in to get our playbook to find the right strategy for your org. 

While at AFP ICON, Jon and Becky were thrilled to sit down with some of our favorite people (live and in-person!). During these conversations, 6️⃣ key trends emerged. This week we're exploring the final three trends: the power of building community to advance our work, the importance of authentic storytelling and a reminder to be human. We believe deeply in the democratization of free ideas so hope you'll tune in. Grab a notebook and prioritize your self-growth today

While at AFP ICON, Jon and Becky were thrilled to sit down with some of our favorite people (live and in-person!). During these conversations, 6️⃣ key trends emerged. This week we're exploring Fundraising Effectiveness Project data, how generosity looks different, and what's building within the data revolution. We believe deeply in the democratization of free ideas so hope you'll tune in. Grab a notebook and prioritize your self-growth today

It's time to reimagine the funder/nonprofit relationship. We're putting a flag in the ground to talk about how to evolve relationships and processes and make the grantee/funder relationship as symbiotic, empowering (and simple!) for all. Joining us is Hillary Fulton, Founder and principal of Hopeful Consulting. She's bringing her expertise from the nearly two decades she spent with one of the country's largest health funders, the Colorado Health Foundation. We're talking about how we can work together more seamlessly, how to have more open conversations, and what grantees and funders can both do to reimagine the way we chase impact - together. This is a don't-miss episode for any nonprofit org looking to strengthen their relationships with funders

Join Jon and Becky alongside two brilliant nonprofit digital marketers - Noah Barnett and Dana Snyder for a robust discussion about the basics of digital marketing

Welcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we're lifting our final trend, Trend #9: Normalize Rest. We're all about asking the bigger question here, “What if you cared as much about yourself as you did your mission?” Here to explore this topic with us is Kimberly O'Neil, an award-winning professor, executive leader, and social good expert who was the youngest African-American female city manager in the United States

Welcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we're diving into Trend #8: Lock Arms for Impact. We can't go at this alone to accomplish the Impact Uprising. This is going to look a lot like breaking down walls, leaving our silos, and solving for the bigger picture - together. Joining the conversation is Anne Marie Dougherty, CEO of the Bob Woodruff Foundation. She's sharing her experience around partnerships and moving in lockstep together with other organizations. Tune in to get inspired to do more together

200: Nonprofit Leaders: Which Trends Should You Follow? (Becky Endicott & Jon McCoy)SUMMARYWhat key trends are you following as a leader in 2023? For the enterprising nonprofit executive, one of the best sources of cutting-edge information on hot topics in the sector is We Are For Good, and that's why we waited until the  #200th episode of Your Path to Nonprofit Leadership to speak with Becky Endicott and Jon McCoy, two thought leaders in our sector who will zero in on some of the key trends that will help you steer your nonprofit in the right direction this year.  ABOUT JONAfter a career of 15 years serving within the nonprofit sector - leading teams in marketing, design and annual giving - I left my job to create what I wanted to see in the world. An open table and place to connect this generation of nonprofit leaders with the best tools, guides and inspiration to take their impact further. We Are For Good was taken full time in 2020 - co-founded alongside my career-long dear friend Becky Endicott. The first phase of bringing our vision to life is the We Are For Good Podcast - which debuted in August 2020 as the #1 nonprofit podcast on Apple iTunes. Now counting more than 250 episodes, we regularly welcome some of the industry's most respected thought leaders as guests, and We Are For Good consistently ranks among the top downloaded nonprofit podcasts in the US and charts in more than a dozen countries worldwide.ABOUT BECKYWe Are For Good, a digital kindness and social impact community, is revolutionizing the nonprofit industry through profound compassion, best-in-class education/training, authentic storytelling and crazy good marketing all leading to an #ImpactUprising. Its podcast of the same name debuted at #1 in the nonprofit category and is frequented by nonprofit colleagues around the world as well as Do Gooders who are simply looking for a reason to smile or celebrate humanity. The company's ethos stems from the core belief that everyone matters, and our passion is to bring innovation, social impact, and, well - a little bit of good - into the world. You matter here. Come join our community or learn more at weareforgood.com or @weareforgood on most social platforms.EPISODE TOPICS & RESOURCES The Generosity Crisis: The Case for Radical Connection to Solve Humanity's Greatest Challenges by Bryan Crimmins et al.Learn more about Jon & Becky and We Are for Good hereTake our Podcast Survey and let us know what you want to hear!Check out Patton's book Your Path to Nonprofit Leadership: Seven Keys to Advancing Your Career in the Philanthropic Sector

Welcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we're breaking down Trend #7: Be a Change Agent. This is the year to find your voice and stand proudly in support of a mission or movement. You have the power to make a difference in the world with your voice. Here to add a spark to this conversation is Tania Bhattacharyya, founder of Lumos Marketing and rockstar fundraiser (she's raised nearly $8M during her career!) Her superpower is lighting up women and leaders of color voices, opening doorways of opportunity and influence. Don't miss this conversation - we hope you'll walk away empowered to share your voice, story, experience and ideas

Welcome back to our Friday Series, Trends that Matter in 2023. We're going to explore Trend #6: Humanize the Digital Experience today on the podcast. With the emergence of new AI, humanizing the digital experience is more important than ever. Here with us is Nejeed Kassam, Co-Founder and CEO of Keela and Co-Founder of Fundraising Kit, to explore how nonprofits can bring humanity to the forefront of digital experiences. Tune in for a conversation about creativity, building systems of belonging, and how we can work with technology to make our work more human.

Welcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we're exploring Trend #5: Community is Core. It's no secret that we believe community everything, and we want to empower you to co-build a community around your missions. The philosophy of community building is no longer “build it and they will come.” True community is building WITH people. Plus, this conversation means we get to hang out with one of the best community builders we know, Floyd Jones, Director of Community and Partnerships at Givebutter. Join us as we chat about building, engaging and  activating those nearest and dearest to build movements that have the power to change the world

Welcome back to our Friday Series,  9️⃣ Trends that Matter in 2023 Today we're breaking down Trend #4: Marketing is Mission. Marketing is no longer a facet of your mission, it IS your mission manifested. Eric Ressler, Founder and Creative Director at Cosmic, is joining us for the conversation to break down why communication, design and marketing are keys to organizational success. Join us as we explore how the way you attract, market and find your believers is mission work.

Welcome back to our Friday Series,  9️⃣ Trends that Matter in 2023

Welcome back to our Friday Series, 9️⃣ Trends that Matter in 2023

Last week, we kicked off our Friday Series on 9️⃣ Trends that Matter in 2023 with a tonesetting conversation.

Join Jon and Becky as we kick off our 9 Nonprofit Trends That Matter in 2023 Series! This is the primer for the trends we believe nonprofits should prioritize in the new year and beyond. We'll dive deeply into each topic over the course of the coming weeks to ensure you're informed and activated. We're sharing how you can shift your mindsets to meet the moment, tips for success and examples of who's already doing it well in the sector.Episode HighlightsEmbracing evolution in 2023 (1:00)How do we center our work in joy? (2:00)Tone setting + mindset work this year (5:00)9 Nonprofit Trends That Matter in 2023 (10:00)1. Prioritizing Self Growth2. Trust-Based Philanthropy + Leadership3. Giving is Identity4. Marketing is Mission5. Community is Core6. Humanize the Digital Experience7. Be a Change Agent8. Lock Arms for Impact9. Normalize RestFREE Workshop: 9 Nonprofit Trends That Matter in 2023Join the We Are For Good CommunityStart Learning Today in We Are For Good PROFor more information and episode details visit: weareforgood.com/episode/371.About our Sponsor Neon OneTechnology alone can't solve the challenges nonprofits face. That's why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.About our Sponsor CosmicCosmic, a Social Impact Creative Agency, specializes in helping social impact and climate action organizations build brand awareness, nail their impact story, and turn digital advocacy into real-world actions. Step boldly into 2023 with a free 25 minute consultation with our good friend Eric Ressler, Cosmic's Founder and Creative Director. Sign up at: designbycosmic.com/good Start Learning Today on We Are For Good PRO

Jon, Becky and Julie are in the house for the Season 6 Finale

OverviewWelcome back to our Habits of an Impactful Nonprofit Friday series. We're ending this series by looking at the entire nonprofit shop with Meghan Cressman, Senior Director of Development at New Story. We're bringing tips, case studies and the Do's/Dont's for a modern, innovative nonprofit. Tune in as we round out this Friday series with the belief that powerful impact-driven philanthropy transforms organizations, lifts up communities and changes lives