Podcast appearances and mentions of cristina cordova

Krithika Muthukumar is a marketing veteran. She is currently the VP of Marketing at OpenAI where she was the first marketing hire. Before that, she was Head of Marketing at Retool. Her longest tenure was at Stripe where she was hired as the first marketer and scaled with the company over nine years, from a 60-person team to 7500+. She began her career in Product Marketing at Google and Dropbox. – In today's episode, we discuss: Marketing lessons from OpenAI, Stripe, and Retool The 3 pillars of Stripe's approach to brand How to manage resource allocation as a marketer Adapting marketing strategy to different business models Advice for early marketing hires – Referenced: Coca-Cola AI-generated wish card campaign: https://theprint.in/ani-press-releases/coca-cola-ignites-diwali-celebrations-with-unique-personalized-ai-generated-wish-cards/1840093/ Cristina Cordova: https://www.linkedin.com/in/cristinajcordova/ Gong: https://www.gong.io/ Greg Brockman: https://www.linkedin.com/in/thegdb/ Kenzo Fong: https://www.linkedin.com/in/kenzofong/ Retool: https://retool.com/ Stripe's “Capture the Flag” campaign: https://techcrunch.com/2012/08/22/stripes-capture-the-flag-2-0-a-hands-on-contest-for-app-developers-to-test-their-security-know-how/ Stripe Press: https://press.stripe.com/ Stripe Sigma: https://stripe.com/us/sigma Tanya Khakbaz: https://www.linkedin.com/in/tanya-khakbaz-a725732/ – Where to find Krithika Muthukumar: LinkedIn: https://www.linkedin.com/in/krithix/ Twitter/X: https://x.com/krithix – Where to find Brett Berson: LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ Twitter/X: https://twitter.com/brettberson – Timestamps: (00:00) Intro (02:43) Getting involved in Stripe (05:37) Evaluating success in product marketing (06:35) The 3 pillars of Stripe's approach to brand (12:10) Managing resource allocation as Stripe grew (17:22) How Stripe scaled taste (21:30) Were Stripe reviews micromanaging? (24:16) Marketing under founders with strong marketing skills (26:44) Advice for early marketing hires (31:52) Marketing at Retool vs Stripe (33:59) Marketing to mid-market vs SMB vs enterprise (37:02) Marketing programs that had an outsized impact (39:59) Marketing horizontal vs vertical products (43:20) Lessons from OpenAI (52:22) Inside OpenAI's recent website relaunch (55:57) How OpenAI's marketers use OpenAI tooling (59:53) When to start hiring marketers (61:34) How to screen early marketing hires (66:39) The biggest influences on Krithika's career (67:52) Outro

Judy Fox is a sculptor who works in the Hudson Valley, with a studio in Rhinebeck, New York. As an undergraduate she studied sculpture at Yale (BA1978) and Skowhegan School of Painting and Sculpture. She received advanced degrees in Art History (MA1983) and Conservation (1985) from the Institute of Fine Arts, New York University (NYU). She is a Senior Critic and professor at the New York Academy of Art. Fox has participated in numerous exhibitions around the U.S. and in Europe. A fellow of both Yaddo and MacDowell residencies, she has received awards from the National Endowment for the Arts, the “Anonymous Was a Woman” Foundation, the National Academy of Design, the John Simon Guggenheim Memorial Foundation, the New York Foundation for the Arts, and the American Academy of Arts and Letters. She has had solo exhibitions at The Contemporary Museum, Honolulu; John Michael Kohler Arts Center, Sheboygan, WI; and Kunsthalle im Pallazo, Liestal, Switzerland. She has been the subject of many reviews and articles, including features in Art in America (2000), Artnet (2007), Sculpture Review (2010), O Magazine (2012), Ceramics: Art and Perception (2013), New Ceramics (2015), and Artforum (2019). Her work has been featured in several books, including David Ebony et al, Curve/The Female Nude Now (2003), Veronica Gunter, 500 Figures in Clay (2004), the Dutch publication Het Grote Boek 2 (2017), Judith Schwartz, Confrontational Ceramics (2008), and Cristina Cordova, The Figure in Clay (2022). She contributed essays to The Figure: Painting, Drawing and Sculpture: Contemporary Perspectives (Rizzoli 2014). Judy Fox, Broccoli, 2023, terra cotta, casein paint 4 x 10 x 7 inches Judy Fox, Naval Orange, 2023, terra cotta, casein paint 8 x 8 x 8 inches Judy Fox Pumpkin, 2023, terra cotta, casein paint 11 x 15 x 12 inches

Dan Teitscheid, President of Distribution and Development, Obsession Media; Cristina Cordova, Executive Director of Communications, Digital, and Content at World Racing Group; Chris Graner, Executive Director at SPEED SPORT; and Mike Levy, Vice President, Global Rights Acquisition, FloSports. Online Race Industry Week 2022: 5 days, 55 hours of LIVE webinars, 150+ race industry speakers, 110 countries represented in attendance. From EPARTRADE, RACER.com, & SPEED SPORT. Presented by ETS Racing Fuels, Scott Lewis Associates, & Total Seal Piston Rings. Sponsored by ARP Inc, Performance Plus Global Logistics, & Motul.

Cristina Cordova spent a decade leading partnerships at two of the most iconic tech success stories of the past decade – Stripe & Notion – before joining First Round Capital in March of 2022. Today, we discuss tactical company-building lessons that that her decade as an operator taught here.

On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Cristina Cordova, Partner at First Round Capital.   Partnerships are one of the most effective forms of marketing, but one of the most difficult to predict and scale.    In this session, Cristina pulls from across her decade-long career running partnerships at Stripe and Notion to share the inside scoop on deals that had an unexpected outsized impact — as well as the ones that went sideways.   Specifically, Cristina discusses:   2:09 - What are partnerships, why do they matter, and the different types of partnerships? 14:14 - How partnerships are different from referral programs 17:10 - When is the right time to do partnerships? 23:44 - Tips and tactics for reaching out to partners early on 34:01 - Where to find partners 36:46 - Top 3 things to stop doing with partnership outreach 47:14 - How to determine when to hire the first partnership person 56:29 - How to get partners to keep driving your agenda 1:06:00 - Books and podcasts Cristina highly recommends   Learn more at https://tractionconf.io Connect with Cristina Cordova: https://www.linkedin.com/in/cristinajcordova/ Learn more about First Round Capital at https://firstround.com/   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca    Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com  

Cristina Cordova received a Bachelor of Arts from the University of Puerto Rico and continued to earn a Master of Fine Arts in Ceramics from the New York State College of Ceramics at Alfred University. In 2002 she entered a three-year artists residency program at Penland School of Crafts where she later served on the board of trustees from 2006 to 2010. Recognitions included a USA Artist Fellowship, and American Crafts Council Emerging Artist Grant, a North Carolina Arts Council Fellowship, a Virginia Groot Foundation Recognition Grant and several International Association of Art Critics Awards. Her work is part of the permanent collections of the Renwick Gallery of the Smithsonian American Art Museum, the Fuller Craft Museum, the Mint Museum of Craft and Design, the Museum of Contemporary Art of Puerto Rico, the Everson Museum and the Mobile Museum, among others. She currently lives and works at Penland. You can follow along with her work on Instagram. Find and follow your hosts Katie Freeman and Katie Thompson on Instagram.

Cristina Cordova was the 28th employee at Stripe and grew their partnerships arm from the ground up. Most recently, she led platform & partnerships at Notion, which included starting the Growth Product Team.In this episode, we discuss how to build a partnerships team, what to look for in BD hires, and the ins and outs of successful deal-making. Cristina is an active angel and advisor. You can hear more from her by following @cjc on Twitter.---Execs is a show for founders, operators, and pioneers who want to understand the playbooks, frameworks, and tactics that leading tech companies today have used to scale.  To engage further: Hosted by: @eriktorenberg 
Produced by: @jacksonsteger

Cristina Cordova was the 28th employee at Stripe and grew their partnerships arm from the ground up. Most recently, she led platform & partnerships at Notion, which included starting the Growth Product Team.In this episode, we discuss how to build a partnerships team, what to look for in BD hires, and the ins and outs of successful deal-making. Cristina is an active angel and advisor. You can hear more from her by following @cjc on Twitter---Execs is a show for founders, operators, and pioneers who want to understand the playbooks, frameworks, and tactics that leading tech companies today have used to scale.  To engage further: Check out the On Deck job board Share your thoughts with us on Twitter: Hosted by: @eriktorenberg Produced by: @jacksonsteger Brought to you by: @beondeck 

Today's guest is Cristina Cordova. She has spent most of her career building out the partnerships team at iconic startups like Stripe and Notion. In this episode, we dive into why partnerships are a core part of company strategy, how startups can leverage partnerships for distribution and product development and what to avoid when negotiating a partnership. You can find Cristina on Twitter https://twitter.com/cjc

Brian Carter, CEO; Cristina Cordova, Executive Director of Digital, Communications and Content World of Outlaws and DIRTcar Racing and Lauren Albano, Marketing Director, NOS and Full Throttle Energy. Hosted by Brad Gillie from SiriusXM ch 90, Late Shift.

Chalee Siengthai, MAVTV Communications Manager; Tommy Mason, MAVTV Media Manager; Paul Pfanner, Founder & CEO, RACER, Veteran Motorsports Journalist Ralph Sheheen and Cristina Cordova, Executive Director of Digital, Communications and Content World of Outlaws and DIRTcar Racing. Hosted by Paul Pfanner. Online Race Industry Week 2020: 5 days, 55 hours of LIVE webinars, 150+ race industry speakers, 110 countries represented in attendance. Created by EPARTRADE and Racer.com Sponsored by ETS Racing Fuels, Full-Race powered by Borgwarner, Miller Electric, Penske Racing Shocks, and AEM Performance Electronics

Today’s episode is with Cristina Cordova, Notion’s Head of Platform & Partnerships. Previously, she was the 28th employee and the first partnerships hire at Stripe, where she cultivated partnerships with companies like Shopify, Squarespace and Apple, built out the BD org, and led their new Corporate Card effort.  After a decade in partnerships, Cristina has bagged big deals, honed her negotiation skills, built out teams — and made plenty of mistakes she hopes others can learn from. In today’s conversation, Cristina pulls from across her career to share the inside scoop on deals that had an unexpected outsized impact — as well as the ones that went sideways.  She also shares her playbook for being a startup’s first partnership hire, including the three critical areas to focus on first, and the common traps to avoid. It’s also full of actionable tactics on everything from dealing with partners trying to push you around, to how to hire for partnerships roles and structure the org chart. Today’s conversation is a must-listen of course for folks currently in or hoping to break into partnerships, platform or BD roles, but Cristina also shares great tactics for getting better at negotiating, as well as some fascinating stories of how Stripe and Notion scaled — meaning there’s tons to learn here for everyone. You can follow Cristina on Twitter at @cjc. You can email us questions directly at review@firstround.com or follow us on Twitter @ twitter.com/firstround and twitter.com/brettberson 

Join host Adam Michalski as he interviews Cristina Cordova, Head of Platform & Partnerships at Notion. Cristina and Adam discuss platform partnerships and how to build successful API ecosystems.Topics Covered:What Cristina learned from her time building out the BD team at Stripe as the 28th overall employeeHow Cristina is strategically figuring out the API strategy for Notion How to think about your overall tech/product partnership strategy to build integrations people loveWhy focusing on getting the basics right first (product-market fit, customer pain points, etc) is crucialWhat Cristina is up to next at Notion and how you can get involved!Partner with Notion:NotionPartner with NotionSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Welcome to yet another episode of the PartnerUp!: The Partnerships Podcast. Today our hosts welcome Cristina Cordova as their guests and they discuss many interesting topics. Among them are:· Jared and Kevin welcome Cristina and they briefly discuss the situation in California, namely in San Francisco, where Kevin & Cristina currently reside.· Kevin talks about Cristina’s history and asks her how her current company was affected by COVID. Cristina discusses the details of the measures they have taken to remain competitive. Cristina also discusses what exactly does her company do and how they now function online.· Cristina discusses her function in the company and what is their biggest project right now. Jared asks about how Cristina’s previous experience helped her at her current job. Cristina talks about some problems and also about some pleasant surprises.· Cristina goes into detail talking about the API she is working on, discussing its use, and what its main goal. She continues to talk about what she is working on the most now. Kevin asks about what is the goal of the API in terms of customers and Cristina explains how the API manages to attract new customers and also provides a much-needed service for the returning ones. · Jared asks about Cristina´s work structure and Cristina continues to talk about the hiring process and how many new people have their hired. Jared continues to discuss a desktop app from Cristina’s company and asks her about which “role models” were they inspired by. Cristina talks about the giants in the industry and some features she finds very useful and inspiring. Cristina continues to talk about the importance of simplification and implementation of useful tools for their customers. · Cristina talks about the balance between upgrading and keeping your interface functional and reactive. Jared asks about monetization. Cristina talks about the possible burdens of having and creating an API. Cristina continues to mention the possible dangers of having too many functions in the API.· Cristina explains how it is important to keep oversight over the ecosystem and customers interacting with the API. She continues to talk about how many widely-known companies have built themselves up from their platform and how she personally interprets it. · Jared asks Cristina about which skill did she apply from her previous work to her new project. Cristina talks about her beginnings in the business and talks about how she learned to write good emails. Jared talks about his golden trick when getting new partners. Cristina shares her as well. She continues to explain the importance of a good and known name in the business world. · Jared and Cristina wrap up the podcast talking about their experience with big partners and the importance of keeping them around. Cristina talks about how to recognize which partners are important for your business. Sources:https://www.crossbeam.com/ (Sponsor)https://twitter.com/cjc (Cristina Cordova twitter)

Una travesía llena de ideas, creatividad e innovación donde María Cristina Cordova nos habla, con la honestidad radical que basa su trabajo y vida, sobre las lecciones aprendidas y experiencia adquirida como emprendedora impulsando proyectos de innovación alrededor del mundo.Las brasas encendidas de este episodio:
1. Los 3 pilares de la venta2. 4 pilares de una cultura de innovación3. El poder del aprendizaje persona a persona
4. Como se ve el futuro de las redes de innovación5. 4 "tips"para el emprendedor que quiere innovar

Cristina Cordova leads the Payments Partnerships and Platform Partnerships teams at Stripe, the new standard in online payments that handles billions of dollars of business every year for forward thinking businesses around the world. To date, Stripe has raised over $680m in funding from some of the very best in the business including Sequoia, Founders Fund, General Catalyst, Thrive, CapitalG, Kleiner Perkins and Tiger Global. As for Cristina, at Stripe she manages partnerships with some of the biggest global players including Apple Pay, Google Pay, WeChat Pay and more and has also held roles such as Head of Diversity and Inclusion and Manager of Partner Engineering. Prior to Stripe, Cristina was Head of Business Development @ Pulse (acq by LinkedIn) and was in the marketing team at Tapulous (acq by Disney). In Today’s Episode We Discuss: How Cristina made her way into the world of SaaS and came to be Head of Partnerships at one of the fastest growing startups in the world, Stripe? Does Cristina agree with the common notion that certain people are destined for certain stages of a company’s life? How can one determine whether some has the ability to scale or not? What are the leading indicators? What have been some of Cristina’s biggest lessons in scaling from 28 at Stripe to 1,300? What does Cristina believe is the key to success when it comes to adapting to new roles? What worked? What did not work? Where does Cristina see many go wrong? How should employees think about title both when joining and when at a high growth company? What is the right way for them to think about and approach equity? What does Cristina believe is so special about partnerships with early stage startups? How can partnerships be fundamentally dangerous for early stage companies? How can startups determine when is the right time to engage with partners? What are the key questions and terms startups should focus on when partnering with incumbents? What makes Cristina lean in on a partnership for Stripe? What does Cristina believe is the right way to communicate this excitement and set expectations? For the larger player, what does the optimal agreement look like? What are the commonalities in the reasons that Cristina passes on potential partnerships? Cristina’s 60 Second SaaStr: What does Cristina know now that she wishes she had known at the beginning? Who is killing it in SaaS partnerships today? When is the right time to hire a Head of Partnerships? Read the full transcript on our blog. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here:   Jason Lemkin   Harry Stebbings   SaaStr   Cristina Cordova

with Cristina Cordova (@cjc), Augusto Marietti (@sonicaghi), Laura Behrens Wu (@laurabehrenswu), and Sonal Chokshi (@smc90) APIs (application programming interfaces), observe the guests in this episode of the a16z Podcast, can be described as everything from Lego building blocks to Tetris to front doors to even veins in the human body. Because the defining property of APIs is that they're ways to send and receive information between different parts, that is, communicate between software applications (which often map onto different organizational functions/services in a company too). APIs therefore give companies access to data and competencies they wouldn't otherwise have -- or better yet, that they no longer need -- by letting even non-tech and small companies combine these building blocks to get exactly what they want. Which means companies today -- including non-tech companies and small companies -- can focus on their core competency instead, access bigger data, and get superpowers to scale and compete with the Amazons of the world. But what does all this mean for design -- after all, APIs are interfaces between software, not people -- and for other stakeholders (finance, ops, etc.) beyond developers? Who do you sell to? How are APIs changing not only the (inter)face of business today, but how entire companies are being formed from -- or around -- them? This conversation considers all this and more, featuring: Cristina Cordova, who leads partnerships for Stripe, which builds infrastructure for the movement of money including payments processing; Augusto Marietti, CEO and co-founder of Kong, which helps companies manage secure APIs and microservices; Laura Behrens Wu, CEO and co-founder of Shippo, which powers multi-carrier shipping for all kinds of commerce; in conversation with Sonal Chokshi.

Cristina Cordova, first Business Development hire at Stripe and former Head of Business Development at Pulse (acquired by LinkedIn), talks at length about a career in Business Development in Tech. As part of Stripe, Cristina has led complex deals to rapidly expand Stripe’s business through partnerships with companies including Apple, Facebook, Freshbooks, GoDaddy, Intuit, OpenTable, Pinterest, Twitter, Volusion and Xero. At Pulse, Cristina sourced and closed partnerships with hundreds of media organizations, including The Wall Street Journal, USA Today, Los Angeles Times, Fox News, Reuters, Bloomberg & BBC News. Cristina has a Bachelors in Political Science from Stanford University. Some of the areas that Cristina touches upon in this episode include: 1. What is business development and how is it different from Sales 2. Examples of projects she has worked on, such as getting Pulse app pre-loaded on Kindle Fire 3. How BD deals can vary from product partnerships to simple cross-marketing/distribution deals 4. Stages in a typical project 5. How outreach to potential partners can happen through investors' networks, company's network and your own network. 6. How a small startup or a company looking for very specific deals, might look for a hire who is already very well networked 7. Why good BD people tend to be generalists 8. Interesting and challenging aspects of the job 9. How this can be a high-stakes job, with high highs and low lows 10. How this is a very external facing role, and so you need to be comfortable with working with people with a variety of different working styles 11. How a candidate's resume should ideally indicate whether they have worked with product or engineering in the past, prior deal experience and impact of those deals 12. Recommended resources 13. How you should join a company that has a negotiating style similar to yours and where you can learn from the people around you Thank you for listening!! Follow the show on Twitter @LED_Curator Website www.learneducatediscover.com/ Like us on FaceBook at www.facebook.com/learneducatediscover/ Email us at hello@learneducatediscover. We will reply!! Subscribe to the show on iTunes itunes.apple.com/us/podcast/learn…d1049159321?mt=2

Cristina Cordova is the first Business Development hire at Stripe, the payments infrastructure for the internet. Cristina was previously the first employee at Pulse, where she lead partnerships with brands like The Wall Street Journal, USA Today and more. Today, Cristina is focused on building and managing the Business Development team at Stripe, which focuses on user-facing product partnerships, strategic growth partnerships with brands like Twitter, Pinterest, Kickstarter and much more!