Podcasts about demand generation manager

Coming back for his second segment of this interview series is Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. We explore the psychology behind consumer intent and assess how SEOs can implement a content strategy that addresses the various cognitive biases. Learn why the strength of a brand will contribute to user bias across the SERP and how even Google shows bias in brands. Communication is king in marketing, learn how to best connect to your audience past a wall of bias this week on the EDGE of the Web!     Key Segments: [00:03:53] Reintroducing Garrett Sussman  [00:04:57] What are AI Overviews on the SERP?  [00:07:37] Understanding Consumer Intent [00:11:01] Garrett's Cognitive Bias Concepts  [00:13:11] EDGE of the Web Title Sponsor: Site Strategics [00:23:25] Serving Consumer Bias [00:27:00] EDGE of The Web Sponsor: Wix  [00:32:24] Can You See Bias Through Analytics? [00:39:31] Final Thought From Garrett

Welcome back to the EDGE! This week's guest is the Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. Garrett recently showcased his expertise in various SGE optimization frameworks, and today he joins us to explore the nuances behind optimizing for AI Overviews. Volatility is peaking on the SERP. We navigate the risks and opportunities associated with optimizing for AI Overviews while investigating what type of content this learning engine tends to pull from. Tune in for the latest in the AI search wave as we teach you what AI Overview optimization looks like this week on the EDGE of the Web! Key Segments: [00:03:07] Introducing Garrett Sussman  [00:06:48] Fundamental Changes in Search [00:13:42] EDGE of the Web Title Sponsor: Site Strategics [00:14:59] Google's Shift Into AI  [00:25:55] EDGE of The Web Sponsor: Wix  [00:27:07] How Are AI Overviews Changing The Way Users Consume Information?  [00:33:38] Thinking Through Optimizing for AI Overviews Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/garrettsussman LinkedIn: https://www.linkedin.com/in/garrettsussman/ Resources iPullRank Clearscope Webinar Marketbrew.ai

In this episode of Pathmonk Presents, we are joined by Harshita Gupta, Demand Generation Manager at Kamma. Harshita delves into how Kamma's advanced software solutions are revolutionizing the property licensing industry through innovative marketing strategies.  Learn how Kamma automates compliance processes, creates impactful reports to secure deals, and simplifies hazard pre-licensing applications. Harshita also shares insights on targeting the right audience, effective client acquisition channels, and leveraging data for marketing success.  Discover how Kamma is making property licensing simpler for letting agents across the UK. Don't miss this engaging discussion filled with valuable marketing tips and strategies!

In this episode, we're joined by Hrvoje Magić, Demand Generation Manager at Younium, a subscription management solution designed for SaaS companies.  Hrvoje shares his insights on how Younium helps businesses scale and grow efficiently, and how their tool enables finance teams to save time, reduce errors, and gain a 360-degree view of the business. We dive into the importance of subscription management, and how it can help CFOs and finance teams optimize revenue streams, reduce revenue leakage, and make data-driven decisions.  Hrvoje also shares his approach to demand generation, marketing strategy, and client acquisition, and how Younium's solution supports these efforts.  

Summary:In this episode of "In The Bunker," Frank Schieber, Sr. Demand Generation Manager at Virtusa, shares his personal journey of overcoming employment gaps and the challenges of staying ahead in the fast-paced world of marketing. Frank discusses how he refined and defined his role in the industry, offering valuable insights and advice for those navigating similar career challenges.Our episode highlights:Frank's experience with employment gaps and the stigma associated with them.His approach to evolving and adapting in the field of marketing and demand generation.Strategies Frank used to overcome his biggest business challenges.Frank's advice for individuals currently facing career challenges, emphasizing continuous learning, self-definition, and the importance of a strong support system.Bio: Frank Schieber is a metro Atlanta-based marketing expert with a wealth of experience in campaign strategy, management, communications, and analytics for B2B technology brands and select non-profit organizations. He is an influential figure in the field, known for his innovative approaches to marketing and demand generation. Frank holds a Master of Business Administration from Kennesaw State University and a Bachelor of Arts in Journalism from The University of Georgia. His academic accolades also include Data Science and Data Analytics certifications from General Assembly. Additionally, Frank serves as Vice President and Board Director for The Carnegie Writers, a Nashville-based volunteer non-profit organization.Links:LinkedIn: https://www.linkedin.com/in/frankschieberWebsite: https://www.frankschieber.comFacebook: https://www.facebook.com/frank.schieber/IG: https://www.instagram.com/frankschieber/---------- In The Bunker Podcast Links ----------LinkedIn: https://www.linkedin.com/company/in-the-bunker-podcastInstagram: https://www.instagram.com/inthebunkerpodcast/FaceBook: https://www.facebook.com/InTheBunkerPodcast/YouTube: https://www.youtube.com/channel/UCyvc50KjJZCqDM37mug6W1QWebsite: https://www.inthebunkerpodcast.comListen Links: https://www.inthebunkerpodcast.com/listenBecome a Guest: https://www.inthebunkerpodcast.com/guest

In this episode of The SaaS SEO Show, we interviewed Ryan McCready, Senior Demand Generation Manager at Whimsical, and discussed creating content for various media outlets, content repurposing, teaching content marketing, and more.************************Timestamps: (00:00) - Intro. (01:11) - Who is Ryan McCready? (01:48) - Ryan's background. (03:18) - What is Whimsical? (05:08) - Important lessons working 5 years at Venngage. (07:34) - How did you cope with and approach competition? (09:29) - Creating content for various media outlets. (11:52) - Is it easy to replicate the same success? (13:11) - Use cases of Pinterest for growth. (14:44) - Insights into what makes a good landing page. (16:15) - Thoughts on social media content. (21:24) - Experiences in teaching content marketing to people. (24:22) - Differences between repurposing and distribution. (26:50) - Ryan's thoughts on upcoming changes in search. (32:21) - The future of marketing for SaaS companies. (34:29) - Learn more about Ryan and Whimsical and get in touch. (35:34) - Outro. ************************Useful Links:Website: https://whimsical.com/Ryan on LinkedIn: https://www.linkedin.com/in/ryan-mccready/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

James Sutton has been working at two of the fastest growing SaaS companies in the UK for the last 4 years, Cognism & Jiminny. In this episode he shares openly why playbooks need to be different dependent on the company you work for and how to make it work regardless. On this episode we talk about:- How to grow revenue through subject matter experts (SMEs)- How to build a paid ads playbook focusing on engagement- Why shifting from lead gen to demand gen too fast might hurt you- What's James biggest learnings from working at both Cognism & Jiminny?

In today's episode, we welcome Sofia Silva, Demand Generation Manager at Reachdesk. We discussed why building long-term relationships with your audience is the real secret to lasting business success. Sofia highlights the need to ditch the impersonal B2B mindset and get real, emphasizing the human-to-human connections that are at the heart of all business decisions. She also gives us a unique look into how Reachdesk uses its own platform to cultivate strong connections that really leave a mark. If you have more questions or insights, feel free to reach out to Sofia via LinkedIn or through Reachdesk's website.

This week, Jack Chambers-Ward is joined by Garrett Sussman, Demand Generation Manager at iPullRank and host of Rankable and The SEO Weekly. Garrett joins Jack to discuss his first-hand experience, thoughts and predictions for Google Perspectives. This is part two of this conversation with part one, all about biases in search, over on the Rankable podcast. Intro: 00:00:15 SISTRIX - SectorWatch: 00:01:09 Google Perspectives with Garrett Sussman: 00:04:57 Outro: 00:46:59

This episode is sponsored by my friends at Instil, a holistic donor relationship management platform on a mission to revolutionize nonprofit technology. We are hosting a free webinar to show you how to manage donor communications in the digital age, using technology and social media. Our goal is to build long-term donor loyalty in a short-term world. Learn more by clicking here. Every interaction with donors should be meaningful and intentional, but without proactive planning it's easy for things to slip through the cracks. In this episode, I'm joined by nik castle, Demand Generation Manager at Instil, a modern, purpose-built platform that helps nonprofits cultivate deeper, more holistic relationships with their community.We review Instil's framework for donor cultivation-Connect, Interact, Nurture. The idea is simple: with an intentional and proactive approach, every single interaction with a supporter can set you up for the next one. nik details concrete steps for implementing marketing and fundraising best practices for creating long-term donor loyalty and “one to many empathy”.With professional roots in data analytics, nik castle leverages seven years of experience as the technical arm of the marketing teams they have worked on to support a revolution in data management for nonprofit development teams. In her current role at Instil, nik is dedicated to helping scale authentic relationship building with supporters through one-to-many empathy that's facilitated—not limited—by data and technology. Outside of work, nik is deeply invested in studying and practicing both individual and organizational psychology, as well as serving their art collective as a community organizer and tending to her garden and three pets, Angelina, Jinx, and Tessie.Connect with nikhttps://www.instil.io/solution https://www.linkedin.com/in/nik-castle/ https://www.instagram.com/weareinstilhttps://blog.instil.io/infographic-how-to-turn-event-attendees-into-major-donors About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

✨ Vanessa Le, Demand Generation Manager at AdobeKey Topics:☁️ Deciding between starting your career at a small company or big corporation☁️ Transitioning from marketing to demand generation☁️ Marketing certifications breakdown and recommendations ☁️ Leveraging emotional intelligence in the workplace☁️ How to have an abundance mindset (not scarcity) in the workplaceJoin the Sky Society Women in Marketing private LinkedIn group.Follow us on Instagram @skysociety.co and TikTok @skysociety.co

This week, Paige Roderick, Demand Generation Manager at Cado Security, joins to discuss the benefits of regional trade shows with a human touch. Face-to-face interaction is important when enabling the sales teams to build relationships.

If you want to provide your customers with the best service and experience you need to effectively collect data and leverage it intelligently. Georgi Mirazchiev, Demand Generation Manager discusses Chatermill's work as a customer intelligence platform, helping companies analyze customer feedback to improve their customer journey and deliver better experiences. They focus on understanding the relationship between customer experience and revenue growth, identifying the reasons why customers leave or have certain preferences. Chatermill's main acquisition channels are organic search, followed by paid channels like LinkedIn and Google. Their website plays a crucial role in client acquisition, and they are actively working on optimizing the website experience to improve conversions. One of their strengths is the way they structure their website to guide visitors through the conversion funnel, with informative content leading to more transactional pages. Georgi also highlights the ongoing challenge of reporting and understanding the return on investment for marketing channels, emphasizing the need to determine where to spend money for the most impact in generating revenue.

Ah yes — the influencer. From the dawn of social media, influencers have long held the ability to connect brands to viewers and convert viewers to buyers. And so often, it looks effortless. However, what's happening is a well-constructed narrative that, when done effectively, can authentically shift consumer perspective. How are influencer relationships maintained, and how can you collaborate with them most beneficially — particularly in unconventional industries? In this episode, we sit down with Eddie Saunders Jr., former Demand Generation Manager for Flex Machine Tools and current Sr. Content Strategy & Demand Generation Manager at Norgren, for an insightful conversation on how to inject fresh, new life into your marketing efforts and maintain a positive influence in marketing spaces.Let's get started!MINDSETS: The Direct Line of Attention - Consider fishing: you can check the pond, or you can go find the “sure thing” that another fisherman sends you too. The same goes for marketing; finding the users that produce qualified attention will have a huge impact on your awareness efforts. H2H - Flipping the B2B and B2C mindset to understand that, at the end of the day, marketing is a human-to-human interaction. Eddie immersed himself in the human experience as a way to expand his worldview and improve his marketing ability. Taking an empathetic approach opens opportunities to strengthen business relationships. Actively Avoiding Selfishness - Recognizing that the most important part of marketing is relationship building. Bonds aren't built overnight, but the crucial work of relationship management played a large role in Eddie's success as a leader. Making Noise - Keeping current plays a large hand in maintaining an audience. That includes taking risks, trying, failing, and trying again. Importantly, the noise attracts an audience, and those who like your noise are prepared to stick around so long as you're making it.  The Buddy Branding System - Synergistic collaboration — a kind that benefits both sides of a relationship, curates a mindset that expands creativity, and mutually helps participants expand their audiences and mindsets in the process while restricting the amount of work an individual needs to do to a tangible level.  Enjoying the Laughter - Laughter is a joyous activity that can benefit your mood, even during tough decision-making. In business interactions, keep the atmosphere as lighthearted as is appropriate, and it can help keep professional settings a lot more positive.  Gravitating Towards Expertise - Eddie may be a prolific communicator, but his penmanship? That's a different story, and that's OK. Gravitate towards what you're good at, emphasize what you're good at, and spend some time working on what you're not so good at.  SKILLSETS: The Human Decision-Making Process - Having a grand understanding of human interaction — with emphasis on why humans even make decisions — will make you a better thought leader. The “Them” Focused Framework – We learn about ourselves quite easily, so changing the framework in professional settings to emphasize the “other” in any situation — particularly potential business partners — reflects positively on any empathetic efforts. Strategic Experimentation - Content decisions may not only be focused on likes or views, but data plays a large role in any testing process. Open eyes, open ears, and general curiosity in content creation will yield results that can be replicable for your business over and over again. TOOLSETS: Podcasts Open Communication Video  Buffer (Social Posting & Analytics) Mailchimp Constant Contact Canva RESULTS:With Flex, Eddie was able to track 4 million impressions across Flex Machine Tool's major social media platforms — 95% of which came from organic traffic. Focusing on influencers afforded Flex over 1.6 million views — results that you may otherwise have had to spend tens of thousands of dollars for. Eddie had set a goal for 2 million impressions by the end of 2022, but after seeing initial results expected to double that goal by 2023 — all with no ad spend. A bit more about Eddie:Eddie Saunders Jr. considers himself a thought leader by strategy and by design— one who sought out and worked on the importance of scaling influence. With a background in theater, Eddie quickly found success in the industry of attention and has closely aligned himself with influencers at the most successful level of his career. Starting with a career in sales, Eddie quickly progressed as a Brand Development Manager, to hosting the Flex & Friends Podcast, and finally his current position as a Sr. Content Strategy & Demand Generation Manager at Norgren. In his free time, Eddie acts as an event MC, and manages his fitness and fatherhood Instagram page “The Flexing Father.”Connect with Eddie: https://www.linkedin.com/in/eddiesaundersjr https://www.instagram.com/theflexingfather/ https://www.linkedin.com/company/norgren Connect with Mike & Gaby @ Proofpoint Marketing: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Marketing Website: www.proofpoint.marketing

Ah yes — the influencer. From the dawn of social media, influencers have long held the ability to connect brands to viewers and convert viewers to buyers. And so often, it looks effortless. However, what's happening is a well-constructed narrative that, when done effectively, can authentically shift consumer perspective. How are influencer relationships maintained, and how can you collaborate with them most beneficially — particularly in unconventional industries? In this episode, we sit down with Eddie Saunders Jr., former Demand Generation Manager for Flex Machine Tools and current Sr. Content Strategy & Demand Generation Manager at Norgren, for an insightful conversation on how to inject fresh, new life into your marketing efforts and maintain a positive influence in marketing spaces.Let's get started!MINDSETS: The Direct Line of Attention - Consider fishing: you can check the pond, or you can go find the “sure thing” that another fisherman sends you too. The same goes for marketing; finding the users that produce qualified attention will have a huge impact on your awareness efforts. H2H - Flipping the B2B and B2C mindset to understand that, at the end of the day, marketing is a human-to-human interaction. Eddie immersed himself in the human experience as a way to expand his worldview and improve his marketing ability. Taking an empathetic approach opens opportunities to strengthen business relationships. Actively Avoiding Selfishness - Recognizing that the most important part of marketing is relationship building. Bonds aren't built overnight, but the crucial work of relationship management played a large role in Eddie's success as a leader. Making Noise - Keeping current plays a large hand in maintaining an audience. That includes taking risks, trying, failing, and trying again. Importantly, the noise attracts an audience, and those who like your noise are prepared to stick around so long as you're making it.  The Buddy Branding System - Synergistic collaboration — a kind that benefits both sides of a relationship, curates a mindset that expands creativity, and mutually helps participants expand their audiences and mindsets in the process while restricting the amount of work an individual needs to do to a tangible level.  Enjoying the Laughter - Laughter is a joyous activity that can benefit your mood, even during tough decision-making. In business interactions, keep the atmosphere as lighthearted as is appropriate, and it can help keep professional settings a lot more positive.  Gravitating Towards Expertise - Eddie may be a prolific communicator, but his penmanship? That's a different story, and that's OK. Gravitate towards what you're good at, emphasize what you're good at, and spend some time working on what you're not so good at.  SKILLSETS: The Human Decision-Making Process - Having a grand understanding of human interaction — with emphasis on why humans even make decisions — will make you a better thought leader. The “Them” Focused Framework – We learn about ourselves quite easily, so changing the framework in professional settings to emphasize the “other” in any situation — particularly potential business partners — reflects positively on any empathetic efforts. Strategic Experimentation - Content decisions may not only be focused on likes or views, but data plays a large role in any testing process. Open eyes, open ears, and general curiosity in content creation will yield results that can be replicable for your business over and over again. TOOLSETS: Podcasts Open Communication Video  Buffer (Social Posting & Analytics) Mailchimp Constant Contact Canva RESULTS:With Flex, Eddie was able to track 4 million impressions across Flex Machine Tool's major social media platforms — 95% of which came from organic traffic. Focusing on influencers afforded Flex over 1.6 million views — results that you may otherwise have had to spend tens of thousands of dollars for. Eddie had set a goal for 2 million impressions by the end of 2022, but after seeing initial results expected to double that goal by 2023 — all with no ad spend. A bit more about Eddie:Eddie Saunders Jr. considers himself a thought leader by strategy and by design— one who sought out and worked on the importance of scaling influence. With a background in theater, Eddie quickly found success in the industry of attention and has closely aligned himself with influencers at the most successful level of his career. Starting with a career in sales, Eddie quickly progressed as a Brand Development Manager, to hosting the Flex & Friends Podcast, and finally his current position as a Sr. Content Strategy & Demand Generation Manager at Norgren. In his free time, Eddie acts as an event MC, and manages his fitness and fatherhood Instagram page “The Flexing Father.”Connect with Eddie: https://www.linkedin.com/in/eddiesaundersjr https://www.instagram.com/theflexingfather/ https://www.linkedin.com/company/norgren Connect with Mike & Gaby @ Proofpoint Marketing: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Marketing Website: www.proofpoint.marketing

Noémie El-Maawiy is the Head of Marketing at Viaduct Generation. In this episode we discuss: How Noémie got into marketing Event marketing – never really chatted to anyone on the show about events and you've got a background in them. Could be interesting Working for a mission led company – what does that mean and how does it match the commercial reality of running an agency Living in Spain, working in London. Moving from specialist to generalist What a Demand Generation Manager is an why the title might not be as bad as you think Marketing is more than just the creative discipline A Bold Talk and helping other women over come challenges of progression at work How and why the work place is designed for men Noémie El-Maawiy Noémie began her career in the fintech startup environment, specialising in Event Marketing and Communications. She later moved into Demand Generation, gaining full visibility into both online and offline marketing channels. Alongside this, Noémie has always had a keen interest in company culture and fostering inclusive workplaces, getting involved and spearheading employee engagement initiatives. Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn. If you don't get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

Welcome to Revenue Champion's seventh episode of Demandism. Where Cognism marketing leaders Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on campaigns and features a special guest, Jamie Skeels, Demand Generation Manager and mastermind behind Cognism's campaigns. Liam, Fran and Jamie discuss campaign timeline, how to measure campaign success, steps you should take each week before launching your campaign and more.

Myles Madden is the Sr. Demand Generation Manager at Observe.AI and previously Performance Marketing Manager at Refine Labs. In this episode we focus on everything you need to know to become successful with paid social and paid search in a demand generation environment. The B2B buyer journey is changing and performance marketing need to change with it.Are you ready to join the movement? Join our free slack community where some of the best demand marketers in Europe share knowledge on demandgenerationmovement.com.This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.

In this episode, Benji talks to Myles Madden, the Sr. Demand Generation Manager at Observe.AI Discussed in this episode: The power of holding marketing accountable to revenue numbers. Tips for implementing new measuring metrics How marketing can impress and delight the C-suite and sales team

Joining Maria and Gianna this week is Clark Barron, the Demand Generation Manager at Nisos. He has a background in cybersecurity marketing, photography, and independent film, and is an avid gamer. Clark shares his unconventional ways of lead generation through websites. Every marketing campaign might feel like it says the same thing, but Clark defies the user's expectations to bring in user interest and stand out in the field.   Timecoded Guide:  In this podcast, Clark covers:  [5:48] Marketers are hackers of different colors [9:14] Campaigns that changed the game [15:08] How Clark tracks his unprecedented marketing campaigns [22:31] Communicating with leadership to try your ideas How can marketers apply this approach to messaging branding? Marketers have more influence and power than they often realize. The similarity between hackers and marketers is that marketers are gathering data in an ethical manner. Both are building personas, exploiting pain points, researching, and reaching vulnerabilities. Clark believes that is the power of choice to be good ethical marketers.  “Marketers, a lot of times, don't realize the kind of powers that they have, they have to make a choice to use them for good. That's the way I look at it.”   How have specific campaigns you've implemented changed the game? Clark started his process by evaluating voice and brand identity. He sat back and watched what others were doing. Noticing that all the cybersecurity websites were saying the same thing over and over, Clark decided to take action in a wacky way. He developed a marketing strategy that changed the game. “Subvert their expectations from the very beginning. They're expecting one thing, and they're getting something completely different. We know what they're expecting, but instead, what we're gonna do is, we're gonna say, ‘Enjoy a completely different cybersecurity landing page.'”    How do you have conversations with leadership to go along with these ideas? The first step is to have those conversations. If the CEO or higher-up doesn't understand marketing processes, then you need to have those conversations with them. Long-term growth is what you should be working toward. Before you cast out the big campaigns, you have to have small wins so you're better prepared for a marketing plan with bigger risks. “A lot of bigger organizations are not going to be able to do this. I have that level of self-awareness that I know that, however, what you can do is change the way you look at conversations with leadership.” ______ Links:  Find Clark Barron on his website or LinkedIn and check out his blog here! Follow Gianna on LinkedIn. Catch up with Maria on LinkedIn. Grab your ticket to the Cyber Marketing Con 2022. Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter. Keep up with Hacker Valley on our website, LinkedIn, Instagram, and Twitter.  Additional resources: Nisos, PhishFirewall, DEF CON, Cybersecurity Marketing Society, Celeste

Understanding how your buyer personas buy, think, and engage in critical research for any marketer on a mission to serve their customers and grow the business. Demand Generation Manager at Railz, Mohammad Reza Nabizadeh dives into his efforts to support 2 different buyer personas and the importance of understanding what they want. Railz is building the largest financial data network to support the future of finance with their API (Application Programming Interface). Supporting both financial institutions and the FinTech industry Mohammed reminds our listeners of the importance of messaging, appropriate CTAs, and buying journey analysis.

Hiring a demand gen manager in 2022 isn't the most straightforward process. On the one hand, you've got people who can talk a big game and sound knowledgeable enough to breeze through every interview stage. But can they demonstrate a deep understanding of what it takes to be a demand gen manager in 2022? With that in mind, Mark Huber, Head of Brand & Product Marketing, and Jason Widup, VP of Marketing at Metadata, talk through seven vital questions Metadata uses to interview demand gen candidates for roles on their team. Bottom line, this is how you figure out who can talk the talk and walk the walk. Find out: What metrics candidates should be looking out for Which answers demonstrate relevant experience What makes demand gen managers stand out Tune in to the full episode to hear the seven questions you should be asking prospective demand gen managers. 00:00 - 00:31 Intro 00:31 - 03:06 7 Questions to ask your interviewee 03:07 - 08:46 What's your approach to optimizing campaigns? 08:47 - 14:56 Which tools do you have experience with? 14:57 - 20:05 Do all B2B companies need to be doing ABM? 20:06 - 24:17 What are your thoughts on marketing? 24:18 - 30:42 What are some non-standard things you've done for campaigns? 30:43 - 34:53 How do you build an audience? 34:54 - 37:51 Are you more creative or analytical? 37:52 - 39:39 Summary 39:40 - 40:26 Outro

Nelson Gilliat is the author of the book called The Death of the SDR: Birth of Buyer Centric Revenue. He is also a Demand Generation Manager at Centerbase, a practice management software provider to law firms. Nelson proposes the Buyer Centric Revenue model as an alternative to help marketers and sellers have more productive and fulfilling careers while helping companies grow better: more, faster, easier, and at less cost.  In this episode, he shares how we can reduce our sales cycle by 33% and drive growth. Insights he shares include: Why Nelson believes companies are running on outdated modelsHow companies should go about sales prospectingDoes Nelson's sales prospecting plan suggest a model change? If so how do we deal with resistance within the organizationBest ways to get buy-in and build the culture requiredInsights from companies that have made the changeand much much more

In this episode, Ben sits down with Alexa Gates, Demand Generation leader at Catalyst. During their conversation, Ben and Alexa discuss the value of being direct and upfront in all communications, and why it's essential for organizations to have a clear mission in mind from the get-go. Alexa explains how a role in demand generation can be compared to putting together the pieces of a jigsaw puzzle, and how in many ways, the function acts as the connective tissue for all marketing teams. They also discuss how we are our own biggest competition and why it's important to check in and self-reflect regularly.

You don't know until you try. With so many different products to experience we often wish we could give them a try before fully committing to a purchase. Revolutionizing the sample world is appropriately named, Sampler. Sampler helps you experience new products from the comfort of your own home while allowing businesses to build brand awareness. Demand Generation Manager, Lea Abboud gives us an overview of their growth channels and how they support this two-sided marketplace. In a new and innovative category, Lea looks to refuel and better support the buyers journey with an enhanced, visual and educational experience.

This week Charli and Bethany talk about what you should and shouldn't be doing on social media during a crisis.Then Charli interviews Amanda L. Holloway, Demand Generation Manager, Xylem Rental & Service Solutions and founder of the Solving Water podcast.[Interview Starts @17:50]Amanda Holloway is a marketing communications professional specializing in strategic content creation for the water industry, in which she's spent the past 12 years of her career. She is currently the Demand Generation Manager for Rental and Service Solutions in the Americas for leading global water technology provider, Xylem. Amanda is also the founder and host of Solving Water: A Xylem Podcast – launched in 2019 – that focuses on thoughtful and informal conversations on timely topics with experts across the water industry. linkedin  |  twitter  |  facebook   |  youtube  |  instagramResources and Links:EPIC - event informationEPIC - Charli's blogGet the digital editionSign up for the NewsletterPerson of the WeekNominate an Industry Person of the WeekEmpowering Women Meetup - Wed. March 9Empowering Brands Meetup - Tues, March 15Empowering Women PodcastLunch & Learn with VinceA Faster Solution for Outage Schedules; The VSG.Gasket Thickness; Is Thicker Betterhttps://empoweringpumps.comhttps://empoweringwomeninindustry.comTwitter | Facebook | LinkedIn | Instagrampodcast@empoweringpumps.comhttp://creativecommons.org/licenses/by/4.0/

In this episode of the Sales Hacker Podcast, we have Nelson Gilliat, Demand Generation Manager at Brantr Media and Author of Death of the SDR, a book whose controversial central philosophy we discuss. Join us for a visionary conversation about getting rid of the SDR role and doing away with commission and what should replace them.What You'll LearnThe problems with the SDR to sales handoffThe role of prospecting in a world without SDRsA better way to compensate instead of commissionWhat buyer-centric revenue really meansShow Agenda and TimestampsAbout Nelson Gilliat & Brantr [2:11]Defining a predictable revenue model [4:07]Why prospecting sits apart from sales [6:59]The vision for buyer-centric revenue [15:38]A new perspective on commissions [19:36]Paying it forward [26:59]Sam's Corner [29:04]

In this episode of the Sales Hacker Podcast, we have Nelson Gilliat, Demand Generation Manager at Brantr Media and Author of Death of the SDR, a book whose controversial central philosophy we discuss. Join us for a visionary conversation about getting rid of the SDR role and doing away with commission and what should replace them. What You'll Learn The problems with the SDR to sales handoff The role of prospecting in a world without SDRs A better way to compensate instead of commission What buyer-centric revenue really means Show Agenda and Timestamps About Nelson Gilliat & Brantr [2:11] Defining a predictable revenue model [4:07] Why prospecting sits apart from sales [6:59] The vision for buyer-centric revenue [15:38] A new perspective on commissions [19:36] Paying it forward [26:59] Sam's Corner [29:04]

Emelie Malmquist is the Head of Marketing at Adnami. Before that she was Demand Generation Manager at Vainu. On this episode we talk about:- Learnings in taking the route from sales into marketing- The difference between doing marketing in a start-up vs scale-up environment- How to piggyback on other companies with co-creation - Should we use agencies or hire FTEs in-house?Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovement.com.This episode is brought to you by our great sponsors Albacross & HockeyStack.

In the episode, we chat with Tara Robertson, Demand Generation Manager at Chili Piper, about attribution and how complex it has become. We also discuss how jumping into the new marketing trends and getting over the gated content accessible via email is crucial for companies today. Attribution - and how tracking everything may not be possible (and why that is not necessarily bad). How to qualify leads (and why lead scoring is not always the right way to go). What to do with all of the leads that interact with your product but are not ready to buy. Why does talking to people who do not have high intent make sense for demand generation? Should SDRs be part of the sales of the marketing team? Market saturation and branding vs. building up the funnel? The marketing bubble and why marketers need to go outside the bubble to focus on their product. --- Send in a voice message: https://anchor.fm/42-agency/message

Nelson Gilliat is the author of a new book called The Death of the SDR: Birth of Buyer Centric Revenue. He is also a Demand Generation Manager at Centerbase, a practice management software provider to law firms. In this episode, Jeremey and Nelson discuss the contrarian ideas in his book, alternatives to the predictable revenue model, and the nuances of doing away with quotas and commissions. Visit Salesloft.com for show notes and insights from this episode.

Erika Novak, Head of Client Services at Utmost, is joined by Bhumika Khona, Demand Generation Manager, to give a recap of the first two industry conferences that Utmost has attended since March of 2020: the Staffing Industry Analysts' CWS Symposium and the Sourcing Industry Group's Global Executive Summit. ----- Connect with Erika on LinkedIn View blogs and upcoming webinars

Mike Tatum is a Demand Generation Manager at Momentive , formerly known as SurveyMonkey. Mike is a growth marketing expert who obsesses over the possibilities that automation brings to marketers. Jen and Mike discuss: How his time in the Army impacts his approach as a marketing professional The one dashboard he would view every morning His most effective personalization tactic to increase open rates and clicks How to personalize the Buyer's Journey The perfect example of a product led growth campaign  If you want to learn more about Mike and what he's up to, visit his website at www.mikektatum.com.

My guest on this week's episode of Suds & Search is Garrett Sussman, Demand Generation Manager at iPullRank. Garrett is an industry veteran with over 10 years of experience. He's a popular podcaster, blogger, and must-follow on social media. Garrett made news earlier this summer when he announced he'd be joining Mike King's already impressive team over at iPullRank. I'm going to ask Garrett how he's settling into the new role and when we might see him behind the mic again. Prior to joining iPullRank, Garrett had an impressive run working in key roles at companies such 99Designs, Traject, and Grade.us the popular local SEO Tool. We're at an interesting moment for tools in SEO. Moz was recently acquired. SEMrush went public. I'm going to start my conversation with Garrett by chatting about the big announcements from earlier this year. Most people in digital marketing like to carve out a niche and become the top person in whatever that is. What I really like about Garrett is that it's hard to pigeonhole him into just one thing. He's got a wide breadth of knowledge about a lot of topics in digital marketing. That made for a more fun and wide-ranging discussion. Grab something cold to drink and join me for a conversation with Garrett Sussman. We'll talk about SEO super teams, how to properly market a software product, and what's next for him and the team at iPullRank. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesday's Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

On Ep.46 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Garrett Sussman, Demand Generation Manager at iPullRank, to discuss the launch of Rankable Season 3.

Garrett Sussman, Demand Generation Manager at iPullRank, continues his talk with Erin Sparks as they focus in on subject matter knowledge and meeting user, and client, behavioral needs. We explore the signals clients send when they're looking elsewhere, and talk about his experience with Agency Ahead. [00:04:59] Garret's experience in mining subject matter knowledge from clients to flesh out the Buyer's Journey [00:06:50] The changing user behavior and subsequent content needs [00:09:36] Leveraging an event to pivot a hard-headed client's understanding of their consumer's content needs [00:11:07] Areas to avoid for first-time clients doing the User Persona / Buyer's Journey exercise.  [00:20:55] How to know when a client starts looking at other agencies  [00:23:16] What Garrett learned from his 100 episode podcast run in one year.

Garrett Sussman, Demand Generation Manager at iPullRank, talks to us about his experience in developing tools to help connect agencies to clients and helps us understand the factors of that success. We also discuss the pitfalls of an Agency/Client relationship and when it is best to walk away. Learning the “Love Language” of your client is always the most important aspect.  Listen to Segment 1 of our 2 part interview with Garrett on the EDGE. [00:03:43] 100 podcast episodes in a year!  How did Garrett stay sane through that? [00:06:00] Garrett's history - coming from teaching to the start-up culture. [00:09:14] Hiring internal SEOs.  The challenges of the industry [00:11:12] The evolving nature of the target: Google.  A completely different paradigm. [00:13:58] Supplementing your in-house with agency talent [00:18:24] Experience matters in the Agency/Client relationship.  Broken trust is the major pitfall [00:23:14] What are the key breakdowns inside of the agency, client relationship?

Khadijah and Jude worked together at a startup in Toronto–both on the marketing team. Khadijah was the content person, and Jude was a digital marketer focused on paid advertising. Now, Jude is still doing ads as a Demand Generation Manager at Clearbanc (which has recently expanded into the United Kingdom). Before Jude and Khadijah met at work, Jude was working for the Sick Kids Foundation and learned a lot of her marketing fundamentals there. As she moved more towards ads/digital, she learned that she loved the creative aspect of this type of role being paired with data and analytics that allow her to truly understand the impact of the campaigns that she runs. When it comes to buzzwords and terms, both ladies agreed that "growth hacking" could be left behind, and that ABM was on the rise. Even though organizations have likely been doing ABM (account-based marketing) whether they knew it or not, there is so much more messaging around it and clear structures for how to execute on it. On the note of messaging, both agreed that at the start of the pandemic, there were quite a few hits and misses in terms of covid-themed messaging from companies. In short, the hits really hit and the misses were coming across as the "saviour" for people in an unprecedented time of crisis. We're all just trying to figure it out, even a year later. When it comes to marketing, Jude really emphasized that she loves how fast-paced marketing is. The term itself she finds to be overused, but it's great being able to constantly switch between tasks and projects. Even if the final product is months down the line, the work leading up to that point can really keep you on your toes. LINKSCompaniesSick Kids Foundation: sickkidsfoundation.comClearbanc: clearbanc.comSix & Flow: sixandflow.comSocials Clearbanc on Twitter: https://twitter.com/clearbancSix & Flow on Twitter: https://twitter.com/sixandflowKhadijah on Twitter: https://twitter.com/KPSixandFlow

Every business wants more customers reaching out to them for sales and service. So how do you get more people to reach out? You start by creating demand for your products and services, but that's easier said than done. That's why Patricia Diaz, Senior Demand Generation Manager for Credly, came by The Queue. In this episode, we talk about how to generate interest even when no one knows you exist, how to create valuable content that connects with target customers, and how to capture demand (turn it into revenue) once you create it. Listeners will walk away knowing how to implement a demand generation strategy, set budget and timeline expectations, and improve your sales and marketing conversion rates.

Backstory-Micah's sales journey started in the 2000s when he began cold calling for the New York Times.-After college he began helping his brother with his e-commerce business and made the move to the Bay Area where he later broke into tech sales and learned the power of the tools tech sales utilized.-With that understanding he accepted a BDR position at LaunchDarkly. At the time there wasn't a ton of communication between the head of marketing at the BDR team which made his time there difficult. The marketing department was not very receptive to his ideas.-Wanting to dive deeper into marketing, he pitched himself to Gravitational and currently works as their Demand Generation Manager.Sales Addiction-In sales, hours spent working equals more money and the better you're spending those hours equals more money. Add in the fact that Micah wasn't being recognized for his work, but wanted to be seen as someone that could perform and you have the perfect conditions for becoming addicted to working.-It wasn't until he began having stress related medical problems that he realized he needed to make a change.Pitching Yourself and Seeing Your Value-When he went in for an interview with Gravitational they weren't hiring for the job, but he pitched himself through an email to the VP of Sales, met him for coffee, and 5 days later had an offer letter.-This happened so quickly because he recognized his value. Micah had built out a dashboard that highlighted his successes and value to his previous company including information like the amount of opportunity he brought in, pipeline value, etc. so when it came time to reach out he was ready.-We are our own worst critics, to see your value you need to acknowledge and adjust how you speak to yourself. Whether you read motivational books or listen to speakers, find a way to hype yourself up and fake it til you make it.Separating Your Identity-As a sales person it's easy for your personal identity to become so intertwined with the company's that they become one, but it's important to maintain some sort of definition.-Micah advises to look at your social media presence because you have a personal brand. All of the connections he's made and conversations he's had at previous employers are his own, not his company's, and are relationships he can carry forward as he transitions throughout his career.Resources-Crucial ConversationsConnect With Micah-LinkedInSend in a voice message: https://anchor.fm/othersideofsales/messageSupport this podcast: https://anchor.fm/othersideofsales/support

In Episode 9 of the Charity Charge Show, Stephen Garten chats with Katie Russell, the Demand Generation Manager at SAFE Alliance. The SAFE Alliance (SAFE) is a merger of Austin Children's Shelter and SafePlace, and is dedicated to ending violence and abuse for everyone. SAFE is a merger of Austin Children's Shelter and SafePlace, and is dedicated to ending violence and abuse for everyone in our community. The organization's stand against child abuse and neglect, sexual assault and exploitation, and domestic violence. SAFE delivers comprehensive services to address the broad spectrum of needs for these survivors and works diligently to create awareness and capacity for prevention through innovative, collaboration, and highly-effective programs for at-risk demographics. SAFE is committed to changing lives (by effecting outcomes for survivors), systems (by making them more responsive), and communities (by generating healthier, more respectful environments). SAFE | Stop Abuse For Everyone. Contact Katie: krussell@safeaustin.org