Podcast appearances and mentions of grace rizza

If you're planning to launch your dental startup or already in the thick of it, this episode is a must-listen. Grace Rizza, CEO of Identity Dental Marketing, unpacks the common myths that lead new practice owners down the wrong path and reveals the crucial steps often skipped in early-stage marketing.From inflated success stories online to overlooked mistakes that quietly kill momentum, you'll get a clear, no-fluff breakdown of what it really takes to build a profitable, sustainable practice. Learn how to avoid wasting money, set the right expectations, and create a marketing strategy built for your goals, not someone else's vanity metrics. This is the truth most people won't tell you, but the clarity every startup needs.Meet Grace Rizza:Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success.In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. She inspires her audience to embrace change in order to grow. Whether connecting with an audience of 20 or 200, Grace's information can transform a surviving practice into a thriving practice.Dental Marketing is Grace's passion and she is committed to providing you with a superior marketing and consulting experience.

In this conversation, Tiger Safarov interviews Grace Rizza, CEO of Identity Dental, about the changing landscape of marketing and advertising for private dental practices. They discuss the impact of AI on content creation, the importance of fine-tuning AI-generated content, and the need for human oversight. They also touch on the changes in Google's algorithm and the challenges of staying compliant with Google's best practices. Grace emphasizes the importance of custom real content on social media and the benefits of outsourcing technical marketing tasks. They also discuss the advertising potential of Meta (formerly Facebook) and the need for realistic expectations in dental marketing. In this conversation, Grace Rizza discusses the importance of brand building and long-term reputation in dental marketing. She emphasizes the need to use meta ads strategically, depending on the goals of the practice. Rizza provides examples of when to use meta ads for lead generation and when to use them to communicate something unique or special about the practice. She also highlights the significance of brand positioning, brand message, and logo design in creating a strong brand identity. Additionally, Rizza touches on the role of reviews, the relevance of blogs in dental marketing, and the challenges of email marketing. More information or schedule a call with Grace: https://go.oncehub.com/grace Coca Cola the logo History: https://www.brandcrowd.com/blog/the-logo-history-of-coca-cola/  Video editing Software: Opus.pro Chapters (00:00) Introduction and Reconnecting (01:49) The Changing Landscape of Marketing and Advertising (04:11) The Impact of AI on Content Creation (07:26) Fine-Tuning AI-Generated Content (12:46) Using AI to Respond to Negative Reviews (17:17) Navigating Google's Algorithm and Best Practices (21:09) Outsourcing Technical Marketing Tasks (25:21) Advertising on Meta: Setting Realistic Expectations (27:11) Strategic Use of Meta Ads (35:45) Building a Strong Brand Identity (43:42) The Role of Reviews and Video Testimonials (48:48) The Relevance of Blogs (51:10) Challenges and Considerations in Email Marketing

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza engages in a captivating conversation with Cris Duval, founder of The LifeGuard Approach, to delve deep into the intrinsic connection between oral health and overall wellness, drawing from Cris's extensive four-decade career in healthcare. Cris shares groundbreaking insights that push beyond conventional boundaries, shedding light on how a proactive approach to dental care can transform your overall health outcomes.  Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Cris Duval: Patient-health advocate and wellness coach, Cris Duval, RDH, has spent more than four decades in patient care. She has been recognized for her contributions to science and patient-centered dental hygiene. She sits on the Advisory Board of Oral Cancer Cause, Dental Entrepreneur Women, and the Children's Airway First Foundation. Cris founded the LifeGuard Approach, which is focused on helping dental and medical teams shift their mindset from repairing the damage to preparing patients for health. Cris describes herself as an "architect of change" in dentistry's approach to oral-systemic health. Her ultimate goal is saving lives by guarding and guiding health and wellness After 46 years as a dental hygienist, Cris continues her mission to educate dental providers about their potentially lifesaving role in heart attack and stroke prevention, sleep-disordered breathing, and airway disorders. "The dental practice where I worked was very focused on helping patients keep their whole bodies--not just their teeth and gums--healthy," says Duval. She is committed to sharing this practical, actionable evidence-based information with as many people as possible.

Podcast Description: Step into the world of dental innovation with Dentistry's Growing with Grace, where host Grace Rizza teams up with the visionary mind behind the game-changing Slate Electric Flosser, Dr. Danny Snyder.  Join the conversation as they uncover the real-world benefits of incorporating the Slate Flosser into your daily routine and its remarkable ability to elevate gum health to new heights. Don't miss out on this captivating journey of innovation and discovery in the world of dentistry. Tune in now! To learn more about the Slate Electric Flosser, visit https://slateflosser.com Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Dr. Danny Snyder: Dr. Danny Snyder is a dentist who HATES cavities. After several years of turning himself blue trying to motivate his patients, friends, and family to floss, he finally decided to approach the unpleasantries of flossing from a different angle. Dr. Snyder and his wife, Brynn, began Slate Flosser with one great idea, and a tireless mission to help people everywhere improve their oral health from the comfort of home, and have less anxiety at the dentist. They are honored to be part of your wellness journey and to empower you to sit in the driver's seat of your own health!

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Megan Martin, a seasoned professional with extensive experience in the dental industry, to uncover the secrets to retention, team building, and fostering harmony within your dental team. With Megan's insider perspective, she dishes out insights on where dentists often miss the mark in their practices. From exploring the common reasons behind turnover in the dental field to offering practical advice for dental leaders, this podcast covers it all. Tune in to discover invaluable insights on creating a thriving and cohesive dental team, and learn the strategies needed to build and maintain a successful practice! Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Megan Martin: Megan began her dental career as a pediatric dental assistant in New York before transitioning to North Carolina, where she quickly advanced into dental assisting and front desk roles. Recognized for her leadership potential, she moved into consulting, offering strategic guidance to dental practices. Megan's journey culminated in management, where she excelled in optimizing operations and fostering team cohesion.  Though no longer in the dental field, Megan's experiences continue to shape her leadership approach and fuel her passion for making a positive impact in her endeavors.

In this Dentistry's Growing with Grace event, Grace Rizza sits down with the outstanding Dr. Marcia Reynolds, president of Covisioning LLC and author of “The Discomfort Zone” and “Coach the Person, Not the Problem.” Explore the fascinating realm of coaching strategies for successful communication, and discover how taking coaching classes can significantly improve your business by teaching you how to engage in powerful conversations that connect, influence, and activate change. Tune in for practical insights that will transform your communication skills and enhance your professional and personal relationships! Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Dr. Marcia Reynolds: Dr. Marcia Reynolds, president of Covisioning LLC, is the master of teaching others how to engage in powerful conversations that connect, influence, and activate change, even when emotions are strong. From government agencies and large multi-national companies, to coaching schools in Italy, Turkey, Russia, China, India, the Philippines, and across North America, she's been hired by organizations around the globe, not just because of her highly engaging presentations but because of ability to change people's minds. This highly sought-after behavioral scientist is happily obsessed with uncovering the latest discoveries in neuro/behavioral research and putting them into practical applications. With a doctoral degree in Organizational Psychology, two master's degrees in Education and Communications, Marcia's expertise ranges from holding powerful conversations to activating the emotions of passion and courage at work. 

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Shawn Zajas, CEO and founder of Zana, to unravel the secrets behind transforming patient experiences into dental brand success. Join them in this insightful episode where they discuss the profound impact of Zana - the revolutionary way to deliver a top tier patient experience in your dental practice. Discover how Zana can boost your dental brand and the importance of brand recognition in creating a lasting impact.  Tune in now to learn the secrets that will set your dental brand apart in the competitive landscape of modern dentistry! Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Shawn Zajas: Shawn Zajas is the Founder, CEO and visionary leader of Zana. Growing up in a family dental supply business, he was able to see the evolution of dentistry over the past 20 years, and more recently the gaps in the current electric toothbrush model. Entrepreneurial at heart, he has started 3 businesses and is completely obsessed with innovation that disrupts industries. He is passionate about creating and pioneering positive change in dentistry.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Brian Hanks, founder of Dental Buyer Advocates, to guide dentists through the intricate journey of dental practice transitions. Join Grace and Brian as they delve into strategic approaches to prevent patient attrition and offer essential insights on what pitfalls to avoid in dental practice transitions. This episode serves as a comprehensive guide for listeners, empowering them to successfully navigate this pivotal phase in their professional journey. Tune in to gain a competitive edge in your journey to acquiring or selling a dental practice. Your success story begins here! Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Brian Hanks: Brian Hanks is an author, advisor, accountant, and certified financial planner specializing in helping dentists buy a dental practice of their own. Brian developed his dental practice acquisition framework to help dentists navigate the complex and overwhelming process. His consultancy, Dental Buyer Advocates, provides hands-on guidance and expertise for evaluating practices, performing due diligence, negotiating with sellers, closing on a practice, financing, transitioning a practice over from the seller's management, and much more. Prior to founding Dental Buyer Advocates, Brian served as an accountant and Certified Financial Planner™ at two different dental CPA firms. He has a business management undergrad from BYU, a finance MBA from University of Michigan, and a CFP certification from Northwestern University.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Dr. Benjamin Cassalia, leading orthodontist and Chief Clinical Officer at Alta Smiles, to dive deep into the transformative world of orthodontics, uncovering hidden solutions that redefine comfort and convenience for patients. Tune in as they uncover the secrets behind fixed lingual retainers, and embracing a new era of convenience in orthodontic treatment! Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Dr. Benjamin Cassalia Dr. Benjamin Cassalia is a leading orthodontist and Chief Clinical Officer at Alta Smiles. Dr. Cassalia's role as Chief Clinical Officer focuses on clinical instruction, training, and support to those dental providers looking to offer C5 Hidden Orthodontics in their practice. Dr. Cassalia will also continue to develop and expand the next generation of clinical technologies and add to Alta Smiles already comprehensive services and capabilities.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Dr. Tiffany Lamberton, founder of TMD Collective, to explore the transformative concept of doing dentistry differently—shifting the focus from just teeth to encompassing the entirety of the joint system. Dr. Lamberton shares her expertise on the importance of paying attention to jaw structure and the intricate connection between oral health and the temporomandibular joint (TMJ), shedding light on how this holistic perspective can significantly impact patients' overall health and well-being. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Dr. Tiffany Lamberton: Dr. Tiffany Lamberton is a Washington native who has dual degrees in both Physical Therapy and Dentistry both from Loma Linda University. She currently has focused her practice on evaluation and treatment of Temporomandibular Joint (TMJ) Disorders. Her unique process encompasses hands-on muscle palpation, proprietary exercises, patient education, and specialized examination and products, with the wholehearted purpose of providing the best standard of care possible for her patient's unique anatomy.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Samantha Horn, the Executive Director at Floating Doctors, to delve into the remarkable work of Floating Doctors, a distinguished volunteer-based organization dedicated to providing essential healthcare, education, and community development to underserved communities. Join them as they unravel the inspiring mission and impact of Floating Doctors, shining a light on their commitment to serving those in need and fostering a healthier, more educated world for all.  Tune in for an insightful discussion that showcases the transformative power of compassionate healthcare and the pivotal role that doctors play in volunteering to positively impact lives, one patient at a time. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Samantha Horn: Samantha Horn is an accomplished and dedicated professional with a rich history of service and leadership in the healthcare and sustainability industries. As the Executive Director of Floating Doctors, a distinguished volunteer-based organization committed to providing essential healthcare, education, and community development to underserved communities, Samantha has demonstrated her unwavering commitment to improving lives and communities. As a strong advocate for community and social services, Samantha Horn is a shining example of a leader dedicated to making the world a better place. Her work at Floating Doctors exemplifies her commitment to improving the lives of those in need and her determination to create a brighter future for underserved communities. Samantha's passion, expertise, and unwavering dedication continue to drive positive change and inspire others to join in her mission.

In this podcast, Mark Davis interviews Grace Rizza, the founder of Identity Dental Marketing, who shares her expertise in helping dental practices grow through effective marketing strategies. They discuss the challenges dentists face, the importance of leadership and embracing change, and ethical marketing practices. Grace offers valuable insights and advice for dentists looking to grow their practices. Listen in to gain valuable knowledge and transform your dental practice.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Dr. Noel Liu, co-founder of Secure Dental and DentVia, to discuss the revolutionary concept of DentVia, a game-changing solution that is transforming the way dental practices operate. In this episode, Grace and Dr. Liu explore how these virtual assistants are not only filling the void in dental staffing but also revolutionizing the overall efficiency and productivity of dental practices. Don't miss out on this opportunity to gain valuable knowledge and strategies that can take your dental practice to unprecedented heights! Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Dr. Noel Liu: Dr. Noel Liu, DDS, is a highly skilled and compassionate general dentist, co-founder, and CEO of Secure Dental, with multiple locations across state lines. With years of experience in the field, Dr. Liu has established a reputation as a trusted and knowledgeable dental professional. In addition to his successful dental practices, he is also an accomplished real estate investor, demonstrating his business acumen and mentoring others in this field. Driven by his entrepreneurial spirit, he remains dedicated to providing exceptional dental care services while helping like-minded dentists achieve financial well-being. Learn more about DentVia by visiting: https://dentvia.com/ Learn more about Dr. Liu by visiting: https://www.noelliudds.com/

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Dr. Delaney Spaulding for an insightful discussion on dropping insurance participation and embracing a fee-for-service approach in the dental industry. Discover the challenges encountered and the repercussions of patient attrition throughout this transformative process. Prepare yourself for an engaging conversation packed with valuable insights and practical tips to help dentists grow their practices and lead with positivity. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Dr. Delaney Spaulding: Dr. Delaney Spaulding is the proud owner of Ross Bridge Dentistry, which has been serving the Hoover community for over a decade. Dr. Spaulding is a graduate of the University of Georgia with a Bachelor of Science in Biology. She pursued her dream of becoming a dentist at the Henry M. Goldman School of Dental Medicine, where she earned her Doctorate of Dental Medicine. She is an active member of the American Dental Association and the Alabama Dental Association.  Dr. Spaulding enjoys making a positive impact on the lives of patients and makes sure to put a smile on the faces of everyone she encounters. According to her, “I care genuinely about my patients and their health.” I want to ensure that their treatment plan is comprehensive and thorough. I listen carefully to find out what the most important goal is for each of my patients.” Dr. Spaulding is dedicated to ensuring Ross Bridge Dentistry offers the best patient experience possible. She genuinely cares about each patient and treats them as if they were part of her family.

Podcast Description: In this Dentistry's Growing with Grace Event, Grace Rizza sits down with Kandra Sellers, CEO of TIPS Medical Billing, to dive into the world of medical billing and its transformative impact on dental practices. Discover the challenges faced by dentists and the solutions that medical billing offers, along with its potential to boost profitability. Tune in to gain expert insights, practical strategies, and actionable advice that will help take your dental practice to new heights. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Kandra Sellers, RDH, BA: Kandra Sellers, CEO of TIPS Medical Billing, is widely considered one of the most passionate and successful coaches any practice could partner with. With over 25 years in the dental industry, Kandra has had many different career roles due to the fantastic mentors she has met along the way. Kandra fell in love with coaching as a successful executive coach for the nation's largest practice management company. She is no longer seen as “just a dental hygienist,” which is a profession certainly not to be minimized. Instead, Kandra is now viewed as a predominant educator in the field of oral systemic health, as well as creator and CEO of Pristine Interprofessional Academy.  Dental practice owners seeking a coach that can elevate their practice production and revenue through solid protocols for optimal oral systemic solutions and medical billing are raving about Kandra's ability to move both doctors and team members towards excellence on every level.

Season 6 is all about transition issues for you, the buyer. What do you as a soon-to-be practice owner need to start thinking about? After you've decided to purchase your dream practice, how do you deal with the staff, the patients, the money issues you're going to come up against? I'll talk with experts and even do some solo episodes to explore these questions. Today's episode is all about effective marketing. What does effective dental marketing look like? How do you evaluate the marketing of a practice you're thinking of buying? And how do you implement best practices yourself once you're the owner? I'm joined by Grace Rizza of Identity Dental Marketing to learn more.   Find Grace and Identity Dental Marketing here.   Find me at DentalBuyerAdvocates.com

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Dr. Parul Dua Makkar to discuss topics such as the profound impact of loss, the importance of being present as a dentist, and how moments of loss can bring clarity to our priorities. Dr. Makkar opens up about her personal journey and the invaluable wisdom she gained from her own experiences with loss. Through her book, she gently reminds us not to take life for granted and to embrace its precious moments. Don't miss this inspiring conversation for dental professionals and anyone seeking guidance in navigating life's challenges. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Dr. Parul Dua Makkar: Dr. Parul Dua Makkar has completed her DDS from University of Oklahoma, and a GPR from Staten Island University Hospital. She brings over 15 years of knowledge and experience with her. Prior to moving to New York, she resided and worked in Calgary, Canada. Her aim is to address all her patients' concerns that brought them to her and help them leave with a smile. Dr. Makkar devotes her time to educating doctors and patients about risk factors, prevention, and early detection and treatment of oral cancer.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Shawn Terrell, founder and lead financial advisor of Dentist Exit Planning, to explore the key considerations that dentists should keep in mind when planning to exit clinical dentistry.  They cover topics such as tax saving strategies for dentists, what dental practice owners should know about advisors, and different income sources for dentists outside of clinical practice. This episode is a must-listen for any dentist who is thinking about transitioning out of clinical dentistry and wants to ensure a smooth and successful transition. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Shawn Terrell:  Shawn Terrell is the founder and lead financial advisor of Dentist Exit Planning. Shawn began his career in financial services in 2011 when he formed Terrell Financial. Shortly thereafter, a friend that was a D4 at the University of Iowa suggested Shawn give a presentation about disability insurance, and Shawn's work with dentists began. Shawn decided to build his own planning model exclusively for dentists in 2021 when he launched his independent firm, Dentist Exit Planning.  He enjoys hosting and guesting on many dental podcasts, as it's a reminder of his first career. Shawn previously spent 10 years working as a television sports anchor and sports talk radio host throughout the Midwest. He received his Bachelor of Arts from The University of Iowa in 2000.

How should you think about marketing your dental practice if considering a sale in the next 3-5 years? Grace Rizza, CEO of Identity Dental Marketing discusses that topic in this episode. Grace is the CEO and founder of Identity Dental Marketing. She's guided the growth of more than 1,500 dental practices since founding her company in 2009. Among the topics Grace and Shawn discuss:  Why new patient flow matters when it comes time to sell.  Branding advice for a dentist practice owner planning to sell in the next 1-5 years.  How to market a practice for growth while a dentist is seeking to cut back on hours. Grace is known for her candor and relatable demeanor, and it shines through in this interview. Her speaking style is engaging and lighthearted. In addition, Grace is the host of the Facebook Group and Podcast "Dentistry's Growing with Grace" where she shares businessdevelopment solutions almost daily.As a reminder, you can get all the information discussed in today's conversation by visiting our website dentistexit.com and clicking on the Podcast tab.  ---------------------------------------More information about Grace Rizza and her work within the dental industry:Company Website: identitydental.com Facebook Group: facebook.com/groups/DentalMarketingWithGrace Podcast: gracerizza.com/podcast -------------------------------------Dentist Exit Planning Resources:Website: dentistexit.comSchedule a Discovery Meeting with ShawnSign-Up for Dentist Exit Email Newsletter----------------------------------------------Follow Dentist Exit on Social Media:Facebook Group for DentistsInstagramLinkedIn

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Dr. Laura Mach, a general dentist, certified life coach and founder of Love Your Practice, to share insights on how overcoming mindset barriers can help grow your dental practice. Grace and Dr. Laura dive into the topic of mindset blocks in dental marketing and collections, exploring common barriers that can hold back your practice from reaching its full potential. This episode offers valuable advice on how to cultivate a growth mindset and overcome the obstacles that can stand in the way of your practice's success. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Dr. Laura Mach: Dr. Laura Mach is a highly accomplished general dentist, certified life coach, and former chairside assistant. With 15 years of experience as a successful practice owner, Dr. Mach continues to practice dentistry three days a week while also dedicating her time to helping other dental professionals achieve their goals through her consultancy, Love Your Practice. As a certified life coach, Dr. Mach focuses on guiding dental professionals towards self-awareness, self-management, and leadership strategies. Her expertise in these areas helps her clients overcome mindset barriers and achieve success in their practices.

In this Dentistry's Growing with Grace event, Grace Rizza sits down with Bryan Currier, President and Founder of Advantage Technologies, to dive into the world of IT security in the dental industry. With the increasing reliance on technology in the modern dental practice, it is crucial to understand the potential risks associated with cyber attacks and to take proactive measures to protect sensitive information.  Grace and Bryan delve into how cyber attacks happen in dental practices and highlight the importance of having a robust cyber security plan in place. They also discuss the importance of updating your website for security. Tune in to gain valuable insights on cyber security and learn practical tips and strategies to protect your practice from cyber threats. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Bryan Currier: President and Founder Bryan Currier started Advantage Technologies in 2000 after word spread from his dentist that he worked tech magic in an age where the healthcare profession was just starting to dip their toes into the digital-driven beast it would turn into today. Constantly growing and adapting, pivoting and learning, he has headed the growth and vision of the company since day one, and continues to do so today. In addition to running Advantage Technologies, Bryan also speaks regularly on topics like cybersecurity, cloud computing, small business and technology, and more.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Matthew Hernandez, CEO and President of Seraph Dental Management, to discuss the top mistakes in dental startups and provide valuable insights on budgeting and timelines. Additionally, Grace and Matthew explore where to start when it comes to hiring the right people for your dental startup as well as the verbal skills that are necessary to build strong patient relationships. Whether you are just starting out in the dental industry or looking to take your practice to the next level, this episode is packed with practical tips and strategies to help you grow and succeed. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Matthew Hernandez: Matthew Hernandez has skillfully opened/developed 35 dental practices in both Texas and Washington state, 5 dental laboratories and was Chief Business Development Officer for Paramount Med spas in Houston, Texas. He has successfully led Seraph Dental Management into managing over $40 Million worth of assets and personnel since 2009. Matthew is trained in all aspects of the dental industry including highly complex multi-group practice management and comprehensive dental treatment planning. Matthew was trained by over 80 years of family knowledge in the art of multi-disciplinary comprehensive patient care and practice management in a variety of demographics. Being surrounded by a family deeply rooted in all aspects of the dental industry and a 3rd generation dental provider, Matthew has a firm belief for patient care and service to others.  Since before the pandemic, Matthew has been paving the way for remote start-up/management of dental practices utilizing strategic KPI's unique to each practice/team/doctor while maintaining constant communication leveraging the latest video conferencing platforms. The company's goal has always been to empower the solo provider to do what they love which is dentistry and to minimize the day-to-day stresses of running the “business” of dentistry.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Geri Gottlieb, founder and owner of GG Practice Coaching & Development, to have a bold conversation about boundaries, employees, and creativity in dental leadership. As the dental industry undergoes rapid changes, it is crucial for leaders to embrace change and foster creativity to drive growth and innovation. Grace and Geri share their insights on how to set clear boundaries and the importance of embracing change in the dental industry when it comes to hiring. Tune in to stay ahead of the curve and learn how to drive positive change in your practice. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Geri Gottlieb: With a total of 28 years in the dental industry, Geri has useful experience in everything from practice management to administration and leadership. Having owned two large periodontal practices herself, she knows what it takes to successfully grow a business from the ground up. This experience gives her a better understanding of the multiple silos in our industry; clinical, leader, manager, and owner.  Always looking to accumulate more knowledge and understanding, Geri is certified in the Five Behaviors of a Team and DiSC Behavioral Assessments, allowing her to generate unique insights into the personal needs of each member of your team. 

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza discusses Google's new Local Service Ads and the benefits they could bring to your practice. Tune in to learn if Local Service Ads are right for YOU as Grace dives into the pros and cons and how they could get you to the TOP of Google! For more detailed information about implementing Google's Local Service Ads, watch this training video “Everything You Need to Know about Google Service Ads For Dentists.” https://identitydental.com/courses/ Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Amanda DeMoura, CEO and Founder of Essential Dental Services, to discuss the best ways to navigate dental insurance management. In this episode, Grace and Amanda discuss topics such as the biggest mistakes dental practices make when submitting insurance and how often dentists should conduct an accounts receivable analysis. Learn more about the importance of providing insurance verification to patients and why dental office managers can benefit from hiring a dental insurance expert by tuning in to “Mastering Dental Insurance: Avoiding Audits and Fines” with Amanda DeMoura. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Amanda DeMoura: With a range of clinical, practice management, consulting and educational settings, Amanda offers a well rounded dental background to assist any practice. What started as casually helping local dental practices become more profitable eventually grew into a business helping practices across the country. Amanda is a certified dental coder by the ADA and an educational dental content writer for various publications. She continues her education by attending conferences and courses on a consistent basis and has her Fellowship designation with The American Academy of Dental Office Managers.

When marketing, dentists tend to list their selling points rather than focus on the reputation they're trying to build. Here's the problem with that approach … without a core brand you look just like everyone else. On this episode of the Dentist Money™ Show, Ryan welcomes Grace Rizza, CEO of Identity Dental Marketing, to discuss how branding creates patient loyalty. Need answers to your financial questions but not ready for a full-service wealth manager? Check out our new Dentist Money Membership program. Are you ready to fully outsource your financial planning and investment management to a financial advisor who specializes in working with dentists? Check out our Private Wealth Management service.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Greg Schubert, CEO and founder of PRO-Craft Dental Laboratory, to discuss what your dental lab partner doesn't always tell you and the biggest challenges a dental lab could face. In this episode, Grace and Greg dive into more in-depth topics such as the challenges of All-On-4, how to reduce the possibility of fractures, and why the lab you partner with truly matters. Learn more about what you need to know when partnering with a dental lab for full arch dentistry by tuning in to “What Dentists Need To Know About Their Lab.” Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Greg Schubert: Greg Schubert is the founder of PRO-Craft Dental Laboratory. With his extensive background, dedication, and passion Greg has grown PRO-Craft Dental Laboratory from its humble beginnings, with the lab located in his father's garage in 1979, to the full-service national dental lab it is today. Greg has a passion for developing systems and workflows to create high dental esthetics. In this pursuit he has researched and developed proprietary processes to combine the advances in CAD/CAM digital technology with the old-school hands-on art techniques of the master technicians he has trained with. When Greg merged innovative technology with the artistry of hands-on craftsmanship, he was able to pave the path for PRO-Craft to deliver many of the techniques used by high end boutique labs to the general dental practice at a reasonable price. Clients and patients nationwide have recognized Greg's commitment to high quality products and service.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down to discuss whether or not you should work with two dental marketing agencies simultaneously. In this episode, Grace shares scenarios that have happened in the past to help you understand why this could be problematic for your business and your brand. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Dr. Steffany Mohan to discuss the importance of peace in your practice and how to keep it together when the world around you is falling apart. Meet Dr. Steffany Mohan: Dr. Steffany Mohan, DDS, is a highly accomplished dentist, speaker, and coach who has practiced dentistry in lowa since 1996. Being a multi-practice owner, Dr. Mohan strives to help patients have a beautiful smile that is functional and healthy while changing the way people think about going to the dentist's office. Dr. Mohan is an advocate for total body health and loves to help patients to become healthier with lifestyle changes, as well as dental care. She collaborates with other dentists around the world in groups that are advancing dentistry globally. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Astrida Curis, owner of Core Dental Staffing, to discuss the secrets to dental staffing success. In this interview, Grace and Astrida discuss why employees are leaving practices, the biggest obstacles in placing permanent dental employees, and the mistakes dentists make when handling their own recruiting. Meet Astrida Curis: Astrida Curis is the CEO and Founder of Core Dental Staffing, LLC, which serves to help experienced dental professionals find work through temporary and/or permanent job placements. The dental profession has a special place in Astrida's heart as she has been active in the dental field for more than 12 years. After having her daughter, Astrida started temping at different dental offices where she grew and learned so much as a dental professional. In that time, she discovered the need for a new generation staffing agency in the dental world which led her to start her staffing agency. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Bri Richardson, an Independent Dental Insurance Specialist, to discuss the truth about dental insurance. In this interview, Grace and Bri discuss topics such as tips on how to get your dental claims approved and what the claim appeal process looks like. Meet Bri Richardson: Bri Richardson, CDA is an Independent Dental Insurance Specialist and owner of Elevate My Practice. She began her career in New York in 2009 and currently resides in East Texas with her wonderful husband and two beautiful children. Bri is on a mission to help elite dental practices increase their collections and case acceptance by providing high level dental team training and support. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting.

In this Dentistry's Growing with Grace event, Grace Rizza, CEO of Identity Dental Marketing, discusses the new Lead Nurturing Service offered by Identity Dental Marketing and the importance of having these lead nurturing protocols in more robust campaigns. For additional dental marketing advice, join Dental Marketing with Grace www.facebook.com/groups/DentalMarketingWithGrace Looking to take your dental marketing to the next level? Contact us today for your complimentary marketing planning session! https://www.IdentityDental.com (847) 629-4646 Grace@IdentityDental.com

In this Dentistry's Growing with Grace event, Grace Rizza, CEO of Identity Dental Marketing, discusses everything you need to know about SEO for dentists. In this episode, Grace discusses: What is SEO? Why keyword strategy is important Why Google strategies need to be creative The two types of SEO Why your website is important for rankings The top 3 people to impress with your site How the Identity Dental Marketing team operates How to stay up on Google algorithms Why to be aware of Black Hat strategies Why SEO strategy is important Why other SEO companies lack results Why people leave SEO companies The biggest frustration with SEO For additional dental marketing advice, join Dental Marketing with Grace www.facebook.com/groups/DentalMarketingWithGrace Looking to take your dental marketing to the next level? Contact us today for your complimentary marketing planning session! https://www.IdentityDental.com (847) 629-4646 Grace@IdentityDental.com

In this Dentistry's Growing with Grace event, Grace Rizza discusses everything you should do when you receive a bad review. From explaining the different types of reviews to discussing how you should evaluate each one, Grace covers the right steps you should take to handle your reviews effectively. For additional dental marketing advice, join Dental Marketing with Grace www.facebook.com/groups/DentalMarketingWithGrace Looking to take your dental marketing to the next level? Contact us today for your complimentary marketing planning session! https://www.IdentityDental.com (847) 629-4646 Grace@IdentityDental.com

In this Dentistry's Growing with Grace event, Grace Rizza sits down with Dana Russell, owner and head coach at Dental Concierge Coach, to discuss how they work together to help dental teams and share crazy stories about their experiences. In this episode Grace & Dana discuss: What Dentists should know about hiring an Advisor Why to not turn off ads while you're out of the office How adrenaline spikes can lead to burn outs How your schedule can cause you stress Why positive emotion in your practice is important The importance of building trust with your clients Why you need effective employee retention strategies The importance behind culture and boundaries The impact on negative energy in your practice The importance of being clear on your non-negotiables For additional dental marketing advice, join Dental Marketing with Grace www.facebook.com/groups/DentalMarketingWithGrace Looking to take your dental marketing to the next level? Contact us today for your complimentary marketing planning session! https://www.IdentityDental.com (847) 629-4646 Grace@IdentityDental.com

For additional dental marketing advice, join Dental Marketing with Grace www.facebook.com/groups/DentalMarketingWithGrace In this video Grace Rizza, CEO of Identity Dental marketing tackles: Start with defining what's in it for them? Raffle Music? Food? Pediatric Practice? Princess show up? Tooth fairy? Your message to a local business owner - message to a mom's group will be different Fundraiser for local charity / non-profit - Social media posts - Event listing & invites on social media sites Joining local FB & other social media community groups - get into moms groups, etc. Event website listing - Evite or Eventbrite - Reaching out to Chamber of Commerce and they will plug you - Personal invitation to local businesses Inviting schools Press release - before the event Photographer - hire someone - get someone local who wants an introduction - other business owners - - verbiage for this. Grand Opening - and we partnered with the ice skating rink - WHOEVER came into the office for the open house got a FREE day at the ice skating business. Cooperating marketing. Carnival/party - bounce houses and face painting Consider your goals for the event. It may cost money and it certainly will cost time. You can consider hosting local businesses as vendors. If you're having vendors, you would need to find a space. Whenever you take it OUT of your office- you're now removing the experience of being IN your office, which decreases their opportunity of becoming a patient. You want to create a reason for them to step in the practice - step foot in the practice to have any dental experience - minimally a tour, best experience ANYTHING they. Book/schedule…. Special if purchased at event… end goal = get patients. Have to have realistic expectations for this. Be focused Is this a business networking open house? Is this a family bounce house, DJ, cookout, face painting event? This question should be answered with consideration for your brand? At Identity Dental Marketing, we have seen that real results come from a collaboration of dental marketing strategies. Each member of our team brings a unique skill set that will contribute to the success of your dental practice. We're here for you! Just a few of the services we offer include: Marketing for Dentists and Dental Experts SEO Strategies from our Dental SEO Experts Custom Websites for Dentists and Dental Experts Dental Office Marketing Consulting Custom Content and Designs for Internet and Print Marketing Looking to take your dental marketing to the next level? Contact us today for your complimentary marketing planning session! https://www.IdentityDental.com (847) 629-4646 Grace@IdentityDental.com

In this Dentistry's Growing with Grace event, Grace Rizza sits down with Lee Duke of Dental Peeps Network to discuss the nuances associated with naming your dental practice. In this episode we discuss: When to include the doctor's name When to include the town name Other tips for picking a perfect name for your dental practice

In this Dentistry's Growing with Grace event, Grace Rizza sits down with Lee Duke of Dental Peeps Network to welcome him to the team at Identity Dental Marketing.

Common Mistakes Dentists Make in Marketing Episode #422 with Grace Rizza Marketers are not magicians. They can't turn $50 into 1,000 loyal patients. But what they can do is help you focus and strategize to attract new patients and increase loyalty. And today, Kirk Behrendt brings in Grace Rizza, CEO of Identity Dental Marketing, to share some of the biggest mistakes made in dental marketing that you need to know and avoid. Don't try marketing on your own! To learn how to get the most out of your time and money, listen to Episode 422 of The Best Practices Show! Main Takeaways: You will always be spending on marketing. Being cheap will cost you more in the long run. Start ASAP and get ahead of the curve. Don't try to do everything on your own. Always vet your advisors and ask questions. Quotes: “You can actually shape how people think of you. You can shape what they think of you with effective custom branding.” (3:47—3:55) “[Dentists] don't always realize that [marketing] is its own area of study, that people actually study marketing. Someone made a joke to me the other day. A client said, ‘It's like I need a second degree in this!' And I said, ‘You do, if you're going to try to do it on your own! I do have a degree in this. And there are several certifications that you should get if you're going to be running campaigns and things of this nature.' And they just hadn't really thought about it, that while they were studying dentistry, that other people are studying marketing. So, I think it starts with knowing or accepting the fact that you don't know it and being open to learning from other people's mistakes.” (5:15—6:00) “You shouldn't do it all on your own. When it comes to marketing, you're likely going to waste a lot of time and money with the more technical side of things. Like, launching an optimized ad campaign is probably not the highest and best use of your time. As soon as you figure it out, it's going to change. And you're probably going to realize that it's not ideal for you to do that. But ramping up the number of reviews in your practice, getting your patients to refer to you, having those internal systems that increase your new patient numbers, most definitely, you want systems for those kinds of things. But with the marketing that should be outsourced, it's the more technical side. It's the ads, the SEO, setting audiences, managing budgets.” (7:20—8:06) “One of my biggest problems right now in business, in general, is that you've got hundreds of thousands in debt in dental school. You've got, now, a buildout and the fanciest equipment and the most beautiful office, because these are all things — I'm going to be really offensive right now — that feed the ego. These are all things that make you feel special. Like, did you really need the most expensive dental chair when you don't have anyone that's going to sit in it because you have zero marketing budget? So, I have these conversations all day long. By the time they think about marketing, there's no money left. So, my question is always, ‘Well, what do you have to lose if you don't have marketing? All of that previous investment is now at risk, because without patients, you have no cashflow. You have nowhere to go.'” (11:56—12:50) “My advice would be, start asking these questions sooner. Ask, ‘Okay, what does it take to acquire a new patient in my market with this method?' And then, reverse-engineer what it's going to cost to make those methods work for you. Instead of saying, ‘I have $500. What can you do with it?' ask, ‘What's it going to cost to get 20, 50, 80 new patients a month?' And then, figure out how you can make it happen.” (13:45—14:13) “Template or builders for websites [are one of the biggest marketing mistakes]. So, when marketing companies use drag-and-drop builders — this can be Wix, Squarespace, Webflow, GoDaddy Builder, Elementor; there's a million — it's not ideal for SEO. So, a lot of times, we'll have people say, ‘Well, can...

In this Dentistry's Growing with Grace event, Grace Rizza sits down with Dr. Brad Boeke of Bayside Dental. In this interview, we discuss the different ways to measure success. In this episode, Grace Rizza and Dr. Brad Boeke discuss: How success is measured differently at different stages of life How to find the right fit for an employee and the difference that can make The combination of dentistry and criminal justice

It's another great day in dentistry as we welcome on Grace Rizza, CEO of Identity Dental Marketing! She helps practices make the most out of their marketing and propels them forward in a modern dental marketing world.Here's what we discussed:How to determine your personal brand and why it mattersThe role that honest alignment plays within how you market and operate your practiceTaking in consideration your growth goals when determining your branding Key metrics to track for successful brandingTo contact Grace or work with Identity Dental Marketing, visit identitydental.comPodcast + Facebook Group: "Dentistry's Growing With Grace"

In this Dentistry's Growing with Grace event, Grace Rizza sits down with Dr. Nathan Coughlin of Thrive Dental & Orthodontics. In this interview, we discuss the hidden lessons that can be found in every misstep. In this episode, Grace Rizza and Dr. Nathan Coughlin discuss: Hidden lessons that you learn along the way. Learning how to operate a practice from the ground-up Various management styles and the value of knowing your numbers

In this Dentistry's Growing with Grace event, Grace Rizza sits down with Dr. Michael Stella of Tar Heel Periodontics and Implant Dentistry. In this interview, we discuss the most important lessons you learn in the dental field. In this episode, Grace Rizza and Dr. Michael Stella discuss: How to be resourceful when running a practice The best qualities to look for in team members and how to maintain them How to define and maintain company culture

In this Dentistry's Growing with Grace event, Grace Rizza sits down with Dr. Matthew Hubis of River District Smiles. In this interview, we discuss the different ways to own and run a practice based on firsthand experience. In this episode, Grace Rizza and Dr. Hubis discuss: The process of running a practice The various ways marketing can impact this process The differences between a start-up and an acquisition

Dr. Mateo Vidales of Shimmering Dental has experience as a recent graduate purchasing not one, but two dental practices. He has grown the practices exponentially since the purchase. In this episode, Grace Rizza and Dr. Vidales discuss: The advantage of purchasing an existing practice vs. a startup The challenges you can face when purchasing an existing practice How a seller can prepare their practice for an easy transition How to determine if it's the right time to purchase a practice

Dr. Diana Pelzer is a board-certified pediatric dentist in Waukee, Iowa. Dr. Pelzer opened the doors to her startup pediatric practice in June of 2020, right during the heart of the COVID shutdowns. In this episode, Grace Rizza and Dr. Pelzer discuss: The challenges of a dental practice startup The process of branding your dental practice How she worked through the COVID challenges The benefit of a practice startup vs. purchasing an established practice

In this episode, Grace Rizza CEO of Identity Dental Marketing joins us to talk about strategic and ethical marketing for dental practices. Grace started as a marketing manager for a multi-location dental practice and has grown into a marketing guru within dentistry working with over 1,000 practices. She's been featured on many dental panels, shows, and within the ADA. We discuss where, how, what, and why in regards to marketing and the impact it can have on a dental practice. https://identitydental.com/ (Identity Dental Marketing Website ) https://www.linkedin.com/in/gracerizza/ (Grace's LinkedIn)

We all want less stress in our lives! And this episode can help you get to that point! I have the pleasure of welcoming Grace Rizza, owner of Identity Dental Marketing, to the show. She began her company at a young age; and now, in her business, she is excited for challenges such as COVID-19, as she sees those challenges as what happens before a growth spurt. I love that Grace says, “Mindset is the difference between feeling trapped by your career and feeling empowered by your career.” That is so true. As I like to say, “Discomfort is the price of your dreams.” The uncomfortable place is the path of where you want to go. This ties into Grace's comment because if you manage your mindset, your business follows. For us as dentists, part of managing our mindset includes looking at the elements of our businesses that cause us stress and getting help in the areas where we need it. Marketing can definitely be one of those key spots. In this episode, we discuss how you can get to a point in your practice of seeing how marketing can decrease stress instead of causing stress. When you figure out the marketing mix that works for you and is predictable, a weight is lifted! Listen to our discussion on topics to help you examine your marketing practices and your expectations for your various types of marketing, brand building, target marketing, building the education and demand for services you want to offer, focusing on profitability, and more! We also discuss family life and the importance of being kind to yourself so you can enjoy each stage of your life and of your children's lives. Don't miss this episode! Highlights from this episode: The importance of finding your marketing mix that is predictably producing for your business Ideas on measuring the results of your marketing Brand building - what it is and how you should use it to build the reputation you like Targeting the business you would like to have Focusing on the profitability of your practice Understanding the development lag time between creating marketing campaigns and when they actually produce Tips for time management with both running a business and managing family life Resources and links mentioned: Identity Dental Marketing Contact Grace at grace@identitydental.com Feeling Good: A Podcast for Dentists The Life Coach School Podcast The Life Coach for Busy Dentists Thank you so much for tuning in to this podcast! I would love it if you would share it with others and leave a review for others to see! ~ Laura

Episode 5: Grace Rizza, an expert marketer shares her struggles with mom guilt. As a successful woman in business with 2 small girls, she shares what worked and what didn't for her. How to slay the pressure with being a first time mom, the unwarranted advice that you get from others and how to overcome daily obstacles. "At the end of the day, it's what you do best for your family, your lifestyle and career that matters." Take a listen to Grace, you are not alone in this journey. Be a wing women.

Penny Reed talks with Grace Rizza of Identity Dental Marketing on What's New In New Patient Attraction