Podcasts about identity dental marketing

Membership Plans That Work: What Compliance Really Looks Like Dental membership plans aren't new—but compliance around them is becoming more critical than ever. In this episode of Dental Drill Bits, Sandy and Dana are joined by Jane Levy, Co-founder and CEO of Plan Forward, to uncover how in-house dental plans can boost treatment acceptance, increase loyalty, and help practices navigate the complex world of legal compliance. They discuss real-world misconceptions, why membership plans aren't just for fee-for-service practices, and how the right tools (and the right vendor) make all the difference. Jane also shares exciting KPIs from real clients and explains how Plan Forward's intuitive software puts your membership program on autopilot. If you've been manually managing your plan—or wondering if one is worth the trouble—this conversation will change the way you look at in-house dental membership. In This Episode You'll Learn How To: Boost Production: Find out how these plans can increase practice revenue by getting patients to say “yes” to treatment and cancel less. Keep Patients Coming Back: Learn the secret to turning patients into loyal members & an integral part of your dental community.  Kiss No-Shows Goodbye: Hear how membership cuts down on those missed appointments, making your day less stressful. Make Life Easier: Get the scoop on Plan Forward's easy-to-use software that handles payments, renewals, and is compliant with state regulations. Break Free from Insurance: Discover how to ditch PPOs and stand out when only 20–25% of practices are doing this. Grab a coffee and tune in—this episode's a must for taking your practice to the next level! Upcoming Event: Front Desk Pro – Chicago August 1, 2025 Use promo code SECRETSAUCE (capital S in Secret and Sauce) to save $100 per person Seats are limited and these events always sell out! Thank You to Our Sponsors: Plan Forward Plan Forward makes membership plans easy. Their revolutionary platform helps you grow your dental practice, improve patient loyalty, and create predictable recurring revenue. Learn more at planforward.io. Identity Dental Marketing Your marketing firm should tell you who's landing on your website and what they're doing there. Identity Dental Marketing does that—and more. From website strategy to SEO and patient attraction systems, they help you grow smart and stay visible. Explore at identitydental.com. Mango Voice Mango Voice is a cloud-based phone system built for dental offices. It's packed with smart features that help your front desk perform at its best—from call recording and routing to texting and integrations. See it in action at mangovoice.com. Subscribe & Share: Love what you're hearing? Don't forget to subscribe, leave us a review, and share this episode with a dental friend who's ready to level up their patient loyalty and revenue with a smarter membership plan.

Vacation-Proofing Your Team Episode Description Taking time off as a dental professional shouldn't leave you stressed out or worried about what's happening back at the office. In this episode of Dental Drill Bits, Sandy and Dana break down how to set your team up for success before you leave—so you can truly unplug. They cover real-world strategies to vacation-proof your practice, from setting department-specific goals to sending advance memos, and even encouraging team members to take ownership of their responsibilities. Plus, they tackle the big one: why showing trust in your team matters more than you might realize. If you've been nervous about stepping away—or if your last vacation didn't go as smoothly as you hoped—this episode will give you the tools and mindset shifts you need to set your team (and yourself) up for a win. In This Episode You'll Learn: Why setting department-specific goals boosts accountability while you're away The simple but powerful memo every practice owner or manager should send before leaving How inviting your team to list their self-made responsibilities builds ownership The critical importance of showing trust (and not policing the clock) How strong leadership before vacation leads to stronger team dynamics year-round Why handling your time off well is a leadership skill worth mastering Upcoming Event: Front Desk Pro – Philadelphia May 9, 2025 Use promo code SECRETSAUCE (capital S in Secret and Sauce) to save $100 per person Seats are limited and these events always sell out! Thank You to Our Sponsors: Identity Dental Marketing Your marketing firm should tell you who's landing on your website and what they're doing there. Identity Dental Marketing does that—and more. From website strategy to SEO and patient attraction systems, they help you grow smart and stay visible. Explore at identitydental.com. Plan Forward Plan Forward makes membership plans easy. Their revolutionary platform helps you grow your dental practice, improve patient loyalty, and create predictable recurring revenue. Learn more at planforward.io. Mango Voice Mango Voice is a cloud-based phone system built for dental offices. It's packed with smart features that help your front desk perform at its best—from call recording and routing to texting and integrations. See it in action at mangovoice.com. Subscribe & Share: Love what you're hearing? Don't forget to subscribe, leave us a review, and share this episode with a dental friend who deserves a truly relaxing, worry-free vacation.

Gossip at Work: The Hidden Cost of Chatter Dental Drill Bits with Sandy Pardue and Dana Salisbury Gossip at Work: The Hidden Cost of Chatter 0:00 Episode Description Gossip may seem like harmless chatter, but it has the power to erode trust, damage morale, and derail productivity in your dental practice. In this episode, Sandy and Dana tackle the tough topic of workplace gossip—what it sounds like, why it spreads, and how to stop it before it takes a toll on your culture and your team. From NLRB rules to real-life consulting stories, they share practical ways to address negativity, encourage accountability, and build a team that thrives on trust. Plus, Dana delivers scripted verbal skills you can use right away to shut gossip down respectfully and effectively. Whether you're a practice owner, manager, or team member, this episode will help you foster a workplace where professionalism wins and gossip has no place. In This Episode You'll Learn: Why “friendly chatter” sometimes crosses the line into legal risk What the National Labor Relations Board says about banning gossip How negativity spreads—and how to stop it at the source Why some team members resist consulting and how to handle it How to create a safe, gossip-free workspace with open doors and clear roles The real reason broken appointments and low morale go hand in hand Why clearly defined job descriptions reduce friction and confusion How to use team agreements and core values to unify your staff A leadership lesson from the book The Energy Bus by Jon Gordon Verbal skills to shut gossip down with professionalism Why patients are paying attention to more than just your dentistry Bonus Resource: Want a team-building moment at your next staff meeting? Look up the poem “Nobody's Friend” and read it aloud. You might be surprised by the conversations it sparks. Upcoming Event: Front Desk Pro – Philadelphia May 9, 2025 Use promo code SECRETSAUCE (capital S in Secret and Sauce) to save $100 per person Seats are limited and these events always sell out! Thank You to Our Sponsors: Plan Forward Plan Forward makes membership plans easy. Their revolutionary platform helps you grow your dental practice, improve patient loyalty, and create predictable recurring revenue. Learn more at planforward.io. Mango Voice Mango Voice is a cloud-based phone system built for dental offices. It's packed with smart features that help your front desk perform at its best—from call recording and routing to texting and integrations. See it in action at mangovoice.com. Identity Dental Marketing Your marketing firm should tell you who's landing on your website and what they're doing there. Identity Dental Marketing does that—and more. From website strategy to SEO and patient attraction systems, they help you grow smart and stay visible. Explore at identitydental.com. Subscribe & Share: Love what you're hearing? Don't forget to subscribe, leave us a review, and share this episode with a dental friend who's ready to build a drama-free, high-performing team.

If you're planning to launch your dental startup or already in the thick of it, this episode is a must-listen. Grace Rizza, CEO of Identity Dental Marketing, unpacks the common myths that lead new practice owners down the wrong path and reveals the crucial steps often skipped in early-stage marketing.From inflated success stories online to overlooked mistakes that quietly kill momentum, you'll get a clear, no-fluff breakdown of what it really takes to build a profitable, sustainable practice. Learn how to avoid wasting money, set the right expectations, and create a marketing strategy built for your goals, not someone else's vanity metrics. This is the truth most people won't tell you, but the clarity every startup needs.Meet Grace Rizza:Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success.In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. She inspires her audience to embrace change in order to grow. Whether connecting with an audience of 20 or 200, Grace's information can transform a surviving practice into a thriving practice.Dental Marketing is Grace's passion and she is committed to providing you with a superior marketing and consulting experience.

When the economy starts to shake, most dental practices start to shrink. But Sandy says now is the time to lean in and level up—and she's sharing exactly how to do it. In this episode, Dana and Sandy break down what it takes to recession-proof your practice before anything happens. From tightening your finances to training your team, maximizing re-care systems to building patient loyalty, this episode is your no-fluff guide to keeping treatment plans up—even when wallets are down. Whether you're nervous about the future or just want to boost production now, this conversation will help you lead with confidence, stay consistent, and find opportunity where others see obstacles. In This Episode You'll Learn: Why mindset matters more than market trends The first two things to do when the economy dips How to avoid becoming your own worst enemy in front of the team The real cost of third-party re-care systems that leave you in the dark A simple report to pull that could reactivate hundreds of patients Why untrained phone calls = missed treatment acceptance How to double down on marketing without wasting dollars Why patients need more than just a reminder—they need to feel missed How membership plans keep the back door closed and loyalty high The forgotten art of verbal skills and how they change everything

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza engages in a captivating conversation with Cris Duval, founder of The LifeGuard Approach, to delve deep into the intrinsic connection between oral health and overall wellness, drawing from Cris's extensive four-decade career in healthcare. Cris shares groundbreaking insights that push beyond conventional boundaries, shedding light on how a proactive approach to dental care can transform your overall health outcomes.  Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Cris Duval: Patient-health advocate and wellness coach, Cris Duval, RDH, has spent more than four decades in patient care. She has been recognized for her contributions to science and patient-centered dental hygiene. She sits on the Advisory Board of Oral Cancer Cause, Dental Entrepreneur Women, and the Children's Airway First Foundation. Cris founded the LifeGuard Approach, which is focused on helping dental and medical teams shift their mindset from repairing the damage to preparing patients for health. Cris describes herself as an "architect of change" in dentistry's approach to oral-systemic health. Her ultimate goal is saving lives by guarding and guiding health and wellness After 46 years as a dental hygienist, Cris continues her mission to educate dental providers about their potentially lifesaving role in heart attack and stroke prevention, sleep-disordered breathing, and airway disorders. "The dental practice where I worked was very focused on helping patients keep their whole bodies--not just their teeth and gums--healthy," says Duval. She is committed to sharing this practical, actionable evidence-based information with as many people as possible.

Podcast Description: Step into the world of dental innovation with Dentistry's Growing with Grace, where host Grace Rizza teams up with the visionary mind behind the game-changing Slate Electric Flosser, Dr. Danny Snyder.  Join the conversation as they uncover the real-world benefits of incorporating the Slate Flosser into your daily routine and its remarkable ability to elevate gum health to new heights. Don't miss out on this captivating journey of innovation and discovery in the world of dentistry. Tune in now! To learn more about the Slate Electric Flosser, visit https://slateflosser.com Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Dr. Danny Snyder: Dr. Danny Snyder is a dentist who HATES cavities. After several years of turning himself blue trying to motivate his patients, friends, and family to floss, he finally decided to approach the unpleasantries of flossing from a different angle. Dr. Snyder and his wife, Brynn, began Slate Flosser with one great idea, and a tireless mission to help people everywhere improve their oral health from the comfort of home, and have less anxiety at the dentist. They are honored to be part of your wellness journey and to empower you to sit in the driver's seat of your own health!

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Megan Martin, a seasoned professional with extensive experience in the dental industry, to uncover the secrets to retention, team building, and fostering harmony within your dental team. With Megan's insider perspective, she dishes out insights on where dentists often miss the mark in their practices. From exploring the common reasons behind turnover in the dental field to offering practical advice for dental leaders, this podcast covers it all. Tune in to discover invaluable insights on creating a thriving and cohesive dental team, and learn the strategies needed to build and maintain a successful practice! Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Megan Martin: Megan began her dental career as a pediatric dental assistant in New York before transitioning to North Carolina, where she quickly advanced into dental assisting and front desk roles. Recognized for her leadership potential, she moved into consulting, offering strategic guidance to dental practices. Megan's journey culminated in management, where she excelled in optimizing operations and fostering team cohesion.  Though no longer in the dental field, Megan's experiences continue to shape her leadership approach and fuel her passion for making a positive impact in her endeavors.

In this Dentistry's Growing with Grace event, Grace Rizza sits down with the outstanding Dr. Marcia Reynolds, president of Covisioning LLC and author of “The Discomfort Zone” and “Coach the Person, Not the Problem.” Explore the fascinating realm of coaching strategies for successful communication, and discover how taking coaching classes can significantly improve your business by teaching you how to engage in powerful conversations that connect, influence, and activate change. Tune in for practical insights that will transform your communication skills and enhance your professional and personal relationships! Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Dr. Marcia Reynolds: Dr. Marcia Reynolds, president of Covisioning LLC, is the master of teaching others how to engage in powerful conversations that connect, influence, and activate change, even when emotions are strong. From government agencies and large multi-national companies, to coaching schools in Italy, Turkey, Russia, China, India, the Philippines, and across North America, she's been hired by organizations around the globe, not just because of her highly engaging presentations but because of ability to change people's minds. This highly sought-after behavioral scientist is happily obsessed with uncovering the latest discoveries in neuro/behavioral research and putting them into practical applications. With a doctoral degree in Organizational Psychology, two master's degrees in Education and Communications, Marcia's expertise ranges from holding powerful conversations to activating the emotions of passion and courage at work. 

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Shawn Zajas, CEO and founder of Zana, to unravel the secrets behind transforming patient experiences into dental brand success. Join them in this insightful episode where they discuss the profound impact of Zana - the revolutionary way to deliver a top tier patient experience in your dental practice. Discover how Zana can boost your dental brand and the importance of brand recognition in creating a lasting impact.  Tune in now to learn the secrets that will set your dental brand apart in the competitive landscape of modern dentistry! Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Shawn Zajas: Shawn Zajas is the Founder, CEO and visionary leader of Zana. Growing up in a family dental supply business, he was able to see the evolution of dentistry over the past 20 years, and more recently the gaps in the current electric toothbrush model. Entrepreneurial at heart, he has started 3 businesses and is completely obsessed with innovation that disrupts industries. He is passionate about creating and pioneering positive change in dentistry.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Brian Hanks, founder of Dental Buyer Advocates, to guide dentists through the intricate journey of dental practice transitions. Join Grace and Brian as they delve into strategic approaches to prevent patient attrition and offer essential insights on what pitfalls to avoid in dental practice transitions. This episode serves as a comprehensive guide for listeners, empowering them to successfully navigate this pivotal phase in their professional journey. Tune in to gain a competitive edge in your journey to acquiring or selling a dental practice. Your success story begins here! Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Brian Hanks: Brian Hanks is an author, advisor, accountant, and certified financial planner specializing in helping dentists buy a dental practice of their own. Brian developed his dental practice acquisition framework to help dentists navigate the complex and overwhelming process. His consultancy, Dental Buyer Advocates, provides hands-on guidance and expertise for evaluating practices, performing due diligence, negotiating with sellers, closing on a practice, financing, transitioning a practice over from the seller's management, and much more. Prior to founding Dental Buyer Advocates, Brian served as an accountant and Certified Financial Planner™ at two different dental CPA firms. He has a business management undergrad from BYU, a finance MBA from University of Michigan, and a CFP certification from Northwestern University.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Dr. Benjamin Cassalia, leading orthodontist and Chief Clinical Officer at Alta Smiles, to dive deep into the transformative world of orthodontics, uncovering hidden solutions that redefine comfort and convenience for patients. Tune in as they uncover the secrets behind fixed lingual retainers, and embracing a new era of convenience in orthodontic treatment! Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Dr. Benjamin Cassalia Dr. Benjamin Cassalia is a leading orthodontist and Chief Clinical Officer at Alta Smiles. Dr. Cassalia's role as Chief Clinical Officer focuses on clinical instruction, training, and support to those dental providers looking to offer C5 Hidden Orthodontics in their practice. Dr. Cassalia will also continue to develop and expand the next generation of clinical technologies and add to Alta Smiles already comprehensive services and capabilities.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Dr. Tiffany Lamberton, founder of TMD Collective, to explore the transformative concept of doing dentistry differently—shifting the focus from just teeth to encompassing the entirety of the joint system. Dr. Lamberton shares her expertise on the importance of paying attention to jaw structure and the intricate connection between oral health and the temporomandibular joint (TMJ), shedding light on how this holistic perspective can significantly impact patients' overall health and well-being. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Dr. Tiffany Lamberton: Dr. Tiffany Lamberton is a Washington native who has dual degrees in both Physical Therapy and Dentistry both from Loma Linda University. She currently has focused her practice on evaluation and treatment of Temporomandibular Joint (TMJ) Disorders. Her unique process encompasses hands-on muscle palpation, proprietary exercises, patient education, and specialized examination and products, with the wholehearted purpose of providing the best standard of care possible for her patient's unique anatomy.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Samantha Horn, the Executive Director at Floating Doctors, to delve into the remarkable work of Floating Doctors, a distinguished volunteer-based organization dedicated to providing essential healthcare, education, and community development to underserved communities. Join them as they unravel the inspiring mission and impact of Floating Doctors, shining a light on their commitment to serving those in need and fostering a healthier, more educated world for all.  Tune in for an insightful discussion that showcases the transformative power of compassionate healthcare and the pivotal role that doctors play in volunteering to positively impact lives, one patient at a time. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Samantha Horn: Samantha Horn is an accomplished and dedicated professional with a rich history of service and leadership in the healthcare and sustainability industries. As the Executive Director of Floating Doctors, a distinguished volunteer-based organization committed to providing essential healthcare, education, and community development to underserved communities, Samantha has demonstrated her unwavering commitment to improving lives and communities. As a strong advocate for community and social services, Samantha Horn is a shining example of a leader dedicated to making the world a better place. Her work at Floating Doctors exemplifies her commitment to improving the lives of those in need and her determination to create a brighter future for underserved communities. Samantha's passion, expertise, and unwavering dedication continue to drive positive change and inspire others to join in her mission.

In this podcast, Mark Davis interviews Grace Rizza, the founder of Identity Dental Marketing, who shares her expertise in helping dental practices grow through effective marketing strategies. They discuss the challenges dentists face, the importance of leadership and embracing change, and ethical marketing practices. Grace offers valuable insights and advice for dentists looking to grow their practices. Listen in to gain valuable knowledge and transform your dental practice.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Dr. Noel Liu, co-founder of Secure Dental and DentVia, to discuss the revolutionary concept of DentVia, a game-changing solution that is transforming the way dental practices operate. In this episode, Grace and Dr. Liu explore how these virtual assistants are not only filling the void in dental staffing but also revolutionizing the overall efficiency and productivity of dental practices. Don't miss out on this opportunity to gain valuable knowledge and strategies that can take your dental practice to unprecedented heights! Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Dr. Noel Liu: Dr. Noel Liu, DDS, is a highly skilled and compassionate general dentist, co-founder, and CEO of Secure Dental, with multiple locations across state lines. With years of experience in the field, Dr. Liu has established a reputation as a trusted and knowledgeable dental professional. In addition to his successful dental practices, he is also an accomplished real estate investor, demonstrating his business acumen and mentoring others in this field. Driven by his entrepreneurial spirit, he remains dedicated to providing exceptional dental care services while helping like-minded dentists achieve financial well-being. Learn more about DentVia by visiting: https://dentvia.com/ Learn more about Dr. Liu by visiting: https://www.noelliudds.com/

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Dr. Delaney Spaulding for an insightful discussion on dropping insurance participation and embracing a fee-for-service approach in the dental industry. Discover the challenges encountered and the repercussions of patient attrition throughout this transformative process. Prepare yourself for an engaging conversation packed with valuable insights and practical tips to help dentists grow their practices and lead with positivity. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Dr. Delaney Spaulding: Dr. Delaney Spaulding is the proud owner of Ross Bridge Dentistry, which has been serving the Hoover community for over a decade. Dr. Spaulding is a graduate of the University of Georgia with a Bachelor of Science in Biology. She pursued her dream of becoming a dentist at the Henry M. Goldman School of Dental Medicine, where she earned her Doctorate of Dental Medicine. She is an active member of the American Dental Association and the Alabama Dental Association.  Dr. Spaulding enjoys making a positive impact on the lives of patients and makes sure to put a smile on the faces of everyone she encounters. According to her, “I care genuinely about my patients and their health.” I want to ensure that their treatment plan is comprehensive and thorough. I listen carefully to find out what the most important goal is for each of my patients.” Dr. Spaulding is dedicated to ensuring Ross Bridge Dentistry offers the best patient experience possible. She genuinely cares about each patient and treats them as if they were part of her family.

Podcast Description: In this Dentistry's Growing with Grace Event, Grace Rizza sits down with Kandra Sellers, CEO of TIPS Medical Billing, to dive into the world of medical billing and its transformative impact on dental practices. Discover the challenges faced by dentists and the solutions that medical billing offers, along with its potential to boost profitability. Tune in to gain expert insights, practical strategies, and actionable advice that will help take your dental practice to new heights. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Kandra Sellers, RDH, BA: Kandra Sellers, CEO of TIPS Medical Billing, is widely considered one of the most passionate and successful coaches any practice could partner with. With over 25 years in the dental industry, Kandra has had many different career roles due to the fantastic mentors she has met along the way. Kandra fell in love with coaching as a successful executive coach for the nation's largest practice management company. She is no longer seen as “just a dental hygienist,” which is a profession certainly not to be minimized. Instead, Kandra is now viewed as a predominant educator in the field of oral systemic health, as well as creator and CEO of Pristine Interprofessional Academy.  Dental practice owners seeking a coach that can elevate their practice production and revenue through solid protocols for optimal oral systemic solutions and medical billing are raving about Kandra's ability to move both doctors and team members towards excellence on every level.

Season 6 is all about transition issues for you, the buyer. What do you as a soon-to-be practice owner need to start thinking about? After you've decided to purchase your dream practice, how do you deal with the staff, the patients, the money issues you're going to come up against? I'll talk with experts and even do some solo episodes to explore these questions. Today's episode is all about effective marketing. What does effective dental marketing look like? How do you evaluate the marketing of a practice you're thinking of buying? And how do you implement best practices yourself once you're the owner? I'm joined by Grace Rizza of Identity Dental Marketing to learn more.   Find Grace and Identity Dental Marketing here.   Find me at DentalBuyerAdvocates.com

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Dr. Parul Dua Makkar to discuss topics such as the profound impact of loss, the importance of being present as a dentist, and how moments of loss can bring clarity to our priorities. Dr. Makkar opens up about her personal journey and the invaluable wisdom she gained from her own experiences with loss. Through her book, she gently reminds us not to take life for granted and to embrace its precious moments. Don't miss this inspiring conversation for dental professionals and anyone seeking guidance in navigating life's challenges. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Dr. Parul Dua Makkar: Dr. Parul Dua Makkar has completed her DDS from University of Oklahoma, and a GPR from Staten Island University Hospital. She brings over 15 years of knowledge and experience with her. Prior to moving to New York, she resided and worked in Calgary, Canada. Her aim is to address all her patients' concerns that brought them to her and help them leave with a smile. Dr. Makkar devotes her time to educating doctors and patients about risk factors, prevention, and early detection and treatment of oral cancer.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Shawn Terrell, founder and lead financial advisor of Dentist Exit Planning, to explore the key considerations that dentists should keep in mind when planning to exit clinical dentistry.  They cover topics such as tax saving strategies for dentists, what dental practice owners should know about advisors, and different income sources for dentists outside of clinical practice. This episode is a must-listen for any dentist who is thinking about transitioning out of clinical dentistry and wants to ensure a smooth and successful transition. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Shawn Terrell:  Shawn Terrell is the founder and lead financial advisor of Dentist Exit Planning. Shawn began his career in financial services in 2011 when he formed Terrell Financial. Shortly thereafter, a friend that was a D4 at the University of Iowa suggested Shawn give a presentation about disability insurance, and Shawn's work with dentists began. Shawn decided to build his own planning model exclusively for dentists in 2021 when he launched his independent firm, Dentist Exit Planning.  He enjoys hosting and guesting on many dental podcasts, as it's a reminder of his first career. Shawn previously spent 10 years working as a television sports anchor and sports talk radio host throughout the Midwest. He received his Bachelor of Arts from The University of Iowa in 2000.

How should you think about marketing your dental practice if considering a sale in the next 3-5 years? Grace Rizza, CEO of Identity Dental Marketing discusses that topic in this episode. Grace is the CEO and founder of Identity Dental Marketing. She's guided the growth of more than 1,500 dental practices since founding her company in 2009. Among the topics Grace and Shawn discuss:  Why new patient flow matters when it comes time to sell.  Branding advice for a dentist practice owner planning to sell in the next 1-5 years.  How to market a practice for growth while a dentist is seeking to cut back on hours. Grace is known for her candor and relatable demeanor, and it shines through in this interview. Her speaking style is engaging and lighthearted. In addition, Grace is the host of the Facebook Group and Podcast "Dentistry's Growing with Grace" where she shares businessdevelopment solutions almost daily.As a reminder, you can get all the information discussed in today's conversation by visiting our website dentistexit.com and clicking on the Podcast tab.  ---------------------------------------More information about Grace Rizza and her work within the dental industry:Company Website: identitydental.com Facebook Group: facebook.com/groups/DentalMarketingWithGrace Podcast: gracerizza.com/podcast -------------------------------------Dentist Exit Planning Resources:Website: dentistexit.comSchedule a Discovery Meeting with ShawnSign-Up for Dentist Exit Email Newsletter----------------------------------------------Follow Dentist Exit on Social Media:Facebook Group for DentistsInstagramLinkedIn

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Dr. Laura Mach, a general dentist, certified life coach and founder of Love Your Practice, to share insights on how overcoming mindset barriers can help grow your dental practice. Grace and Dr. Laura dive into the topic of mindset blocks in dental marketing and collections, exploring common barriers that can hold back your practice from reaching its full potential. This episode offers valuable advice on how to cultivate a growth mindset and overcome the obstacles that can stand in the way of your practice's success. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Dr. Laura Mach: Dr. Laura Mach is a highly accomplished general dentist, certified life coach, and former chairside assistant. With 15 years of experience as a successful practice owner, Dr. Mach continues to practice dentistry three days a week while also dedicating her time to helping other dental professionals achieve their goals through her consultancy, Love Your Practice. As a certified life coach, Dr. Mach focuses on guiding dental professionals towards self-awareness, self-management, and leadership strategies. Her expertise in these areas helps her clients overcome mindset barriers and achieve success in their practices.

In this Dentistry's Growing with Grace event, Grace Rizza sits down with Bryan Currier, President and Founder of Advantage Technologies, to dive into the world of IT security in the dental industry. With the increasing reliance on technology in the modern dental practice, it is crucial to understand the potential risks associated with cyber attacks and to take proactive measures to protect sensitive information.  Grace and Bryan delve into how cyber attacks happen in dental practices and highlight the importance of having a robust cyber security plan in place. They also discuss the importance of updating your website for security. Tune in to gain valuable insights on cyber security and learn practical tips and strategies to protect your practice from cyber threats. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Bryan Currier: President and Founder Bryan Currier started Advantage Technologies in 2000 after word spread from his dentist that he worked tech magic in an age where the healthcare profession was just starting to dip their toes into the digital-driven beast it would turn into today. Constantly growing and adapting, pivoting and learning, he has headed the growth and vision of the company since day one, and continues to do so today. In addition to running Advantage Technologies, Bryan also speaks regularly on topics like cybersecurity, cloud computing, small business and technology, and more.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Matthew Hernandez, CEO and President of Seraph Dental Management, to discuss the top mistakes in dental startups and provide valuable insights on budgeting and timelines. Additionally, Grace and Matthew explore where to start when it comes to hiring the right people for your dental startup as well as the verbal skills that are necessary to build strong patient relationships. Whether you are just starting out in the dental industry or looking to take your practice to the next level, this episode is packed with practical tips and strategies to help you grow and succeed. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Matthew Hernandez: Matthew Hernandez has skillfully opened/developed 35 dental practices in both Texas and Washington state, 5 dental laboratories and was Chief Business Development Officer for Paramount Med spas in Houston, Texas. He has successfully led Seraph Dental Management into managing over $40 Million worth of assets and personnel since 2009. Matthew is trained in all aspects of the dental industry including highly complex multi-group practice management and comprehensive dental treatment planning. Matthew was trained by over 80 years of family knowledge in the art of multi-disciplinary comprehensive patient care and practice management in a variety of demographics. Being surrounded by a family deeply rooted in all aspects of the dental industry and a 3rd generation dental provider, Matthew has a firm belief for patient care and service to others.  Since before the pandemic, Matthew has been paving the way for remote start-up/management of dental practices utilizing strategic KPI's unique to each practice/team/doctor while maintaining constant communication leveraging the latest video conferencing platforms. The company's goal has always been to empower the solo provider to do what they love which is dentistry and to minimize the day-to-day stresses of running the “business” of dentistry.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Geri Gottlieb, founder and owner of GG Practice Coaching & Development, to have a bold conversation about boundaries, employees, and creativity in dental leadership. As the dental industry undergoes rapid changes, it is crucial for leaders to embrace change and foster creativity to drive growth and innovation. Grace and Geri share their insights on how to set clear boundaries and the importance of embracing change in the dental industry when it comes to hiring. Tune in to stay ahead of the curve and learn how to drive positive change in your practice. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Geri Gottlieb: With a total of 28 years in the dental industry, Geri has useful experience in everything from practice management to administration and leadership. Having owned two large periodontal practices herself, she knows what it takes to successfully grow a business from the ground up. This experience gives her a better understanding of the multiple silos in our industry; clinical, leader, manager, and owner.  Always looking to accumulate more knowledge and understanding, Geri is certified in the Five Behaviors of a Team and DiSC Behavioral Assessments, allowing her to generate unique insights into the personal needs of each member of your team. 

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza discusses Google's new Local Service Ads and the benefits they could bring to your practice. Tune in to learn if Local Service Ads are right for YOU as Grace dives into the pros and cons and how they could get you to the TOP of Google! For more detailed information about implementing Google's Local Service Ads, watch this training video “Everything You Need to Know about Google Service Ads For Dentists.” https://identitydental.com/courses/ Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Amanda DeMoura, CEO and Founder of Essential Dental Services, to discuss the best ways to navigate dental insurance management. In this episode, Grace and Amanda discuss topics such as the biggest mistakes dental practices make when submitting insurance and how often dentists should conduct an accounts receivable analysis. Learn more about the importance of providing insurance verification to patients and why dental office managers can benefit from hiring a dental insurance expert by tuning in to “Mastering Dental Insurance: Avoiding Audits and Fines” with Amanda DeMoura. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Amanda DeMoura: With a range of clinical, practice management, consulting and educational settings, Amanda offers a well rounded dental background to assist any practice. What started as casually helping local dental practices become more profitable eventually grew into a business helping practices across the country. Amanda is a certified dental coder by the ADA and an educational dental content writer for various publications. She continues her education by attending conferences and courses on a consistent basis and has her Fellowship designation with The American Academy of Dental Office Managers.

When marketing, dentists tend to list their selling points rather than focus on the reputation they're trying to build. Here's the problem with that approach … without a core brand you look just like everyone else. On this episode of the Dentist Money™ Show, Ryan welcomes Grace Rizza, CEO of Identity Dental Marketing, to discuss how branding creates patient loyalty. Need answers to your financial questions but not ready for a full-service wealth manager? Check out our new Dentist Money Membership program. Are you ready to fully outsource your financial planning and investment management to a financial advisor who specializes in working with dentists? Check out our Private Wealth Management service.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Greg Schubert, CEO and founder of PRO-Craft Dental Laboratory, to discuss what your dental lab partner doesn't always tell you and the biggest challenges a dental lab could face. In this episode, Grace and Greg dive into more in-depth topics such as the challenges of All-On-4, how to reduce the possibility of fractures, and why the lab you partner with truly matters. Learn more about what you need to know when partnering with a dental lab for full arch dentistry by tuning in to “What Dentists Need To Know About Their Lab.” Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Greg Schubert: Greg Schubert is the founder of PRO-Craft Dental Laboratory. With his extensive background, dedication, and passion Greg has grown PRO-Craft Dental Laboratory from its humble beginnings, with the lab located in his father's garage in 1979, to the full-service national dental lab it is today. Greg has a passion for developing systems and workflows to create high dental esthetics. In this pursuit he has researched and developed proprietary processes to combine the advances in CAD/CAM digital technology with the old-school hands-on art techniques of the master technicians he has trained with. When Greg merged innovative technology with the artistry of hands-on craftsmanship, he was able to pave the path for PRO-Craft to deliver many of the techniques used by high end boutique labs to the general dental practice at a reasonable price. Clients and patients nationwide have recognized Greg's commitment to high quality products and service.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down to discuss whether or not you should work with two dental marketing agencies simultaneously. In this episode, Grace shares scenarios that have happened in the past to help you understand why this could be problematic for your business and your brand. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Dr. Steffany Mohan to discuss the importance of peace in your practice and how to keep it together when the world around you is falling apart. Meet Dr. Steffany Mohan: Dr. Steffany Mohan, DDS, is a highly accomplished dentist, speaker, and coach who has practiced dentistry in lowa since 1996. Being a multi-practice owner, Dr. Mohan strives to help patients have a beautiful smile that is functional and healthy while changing the way people think about going to the dentist's office. Dr. Mohan is an advocate for total body health and loves to help patients to become healthier with lifestyle changes, as well as dental care. She collaborates with other dentists around the world in groups that are advancing dentistry globally. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Astrida Curis, owner of Core Dental Staffing, to discuss the secrets to dental staffing success. In this interview, Grace and Astrida discuss why employees are leaving practices, the biggest obstacles in placing permanent dental employees, and the mistakes dentists make when handling their own recruiting. Meet Astrida Curis: Astrida Curis is the CEO and Founder of Core Dental Staffing, LLC, which serves to help experienced dental professionals find work through temporary and/or permanent job placements. The dental profession has a special place in Astrida's heart as she has been active in the dental field for more than 12 years. After having her daughter, Astrida started temping at different dental offices where she grew and learned so much as a dental professional. In that time, she discovered the need for a new generation staffing agency in the dental world which led her to start her staffing agency. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Bri Richardson, an Independent Dental Insurance Specialist, to discuss the truth about dental insurance. In this interview, Grace and Bri discuss topics such as tips on how to get your dental claims approved and what the claim appeal process looks like. Meet Bri Richardson: Bri Richardson, CDA is an Independent Dental Insurance Specialist and owner of Elevate My Practice. She began her career in New York in 2009 and currently resides in East Texas with her wonderful husband and two beautiful children. Bri is on a mission to help elite dental practices increase their collections and case acceptance by providing high level dental team training and support. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting.

In this Dentistry's Growing with Grace event, Grace Rizza, CEO of Identity Dental Marketing, discusses the new Lead Nurturing Service offered by Identity Dental Marketing and the importance of having these lead nurturing protocols in more robust campaigns. For additional dental marketing advice, join Dental Marketing with Grace www.facebook.com/groups/DentalMarketingWithGrace Looking to take your dental marketing to the next level? Contact us today for your complimentary marketing planning session! https://www.IdentityDental.com (847) 629-4646 Grace@IdentityDental.com

In this Dentistry's Growing with Grace event, Grace Rizza, CEO of Identity Dental Marketing, discusses everything you need to know about SEO for dentists. In this episode, Grace discusses: What is SEO? Why keyword strategy is important Why Google strategies need to be creative The two types of SEO Why your website is important for rankings The top 3 people to impress with your site How the Identity Dental Marketing team operates How to stay up on Google algorithms Why to be aware of Black Hat strategies Why SEO strategy is important Why other SEO companies lack results Why people leave SEO companies The biggest frustration with SEO For additional dental marketing advice, join Dental Marketing with Grace www.facebook.com/groups/DentalMarketingWithGrace Looking to take your dental marketing to the next level? Contact us today for your complimentary marketing planning session! https://www.IdentityDental.com (847) 629-4646 Grace@IdentityDental.com

In this Dentistry's Growing with Grace event, Grace Rizza sits down with Lee Duke of Dental Peeps Network to welcome him to the team at Identity Dental Marketing.

Common Mistakes Dentists Make in Marketing Episode #422 with Grace Rizza Marketers are not magicians. They can't turn $50 into 1,000 loyal patients. But what they can do is help you focus and strategize to attract new patients and increase loyalty. And today, Kirk Behrendt brings in Grace Rizza, CEO of Identity Dental Marketing, to share some of the biggest mistakes made in dental marketing that you need to know and avoid. Don't try marketing on your own! To learn how to get the most out of your time and money, listen to Episode 422 of The Best Practices Show! Main Takeaways: You will always be spending on marketing. Being cheap will cost you more in the long run. Start ASAP and get ahead of the curve. Don't try to do everything on your own. Always vet your advisors and ask questions. Quotes: “You can actually shape how people think of you. You can shape what they think of you with effective custom branding.” (3:47—3:55) “[Dentists] don't always realize that [marketing] is its own area of study, that people actually study marketing. Someone made a joke to me the other day. A client said, ‘It's like I need a second degree in this!' And I said, ‘You do, if you're going to try to do it on your own! I do have a degree in this. And there are several certifications that you should get if you're going to be running campaigns and things of this nature.' And they just hadn't really thought about it, that while they were studying dentistry, that other people are studying marketing. So, I think it starts with knowing or accepting the fact that you don't know it and being open to learning from other people's mistakes.” (5:15—6:00) “You shouldn't do it all on your own. When it comes to marketing, you're likely going to waste a lot of time and money with the more technical side of things. Like, launching an optimized ad campaign is probably not the highest and best use of your time. As soon as you figure it out, it's going to change. And you're probably going to realize that it's not ideal for you to do that. But ramping up the number of reviews in your practice, getting your patients to refer to you, having those internal systems that increase your new patient numbers, most definitely, you want systems for those kinds of things. But with the marketing that should be outsourced, it's the more technical side. It's the ads, the SEO, setting audiences, managing budgets.” (7:20—8:06) “One of my biggest problems right now in business, in general, is that you've got hundreds of thousands in debt in dental school. You've got, now, a buildout and the fanciest equipment and the most beautiful office, because these are all things — I'm going to be really offensive right now — that feed the ego. These are all things that make you feel special. Like, did you really need the most expensive dental chair when you don't have anyone that's going to sit in it because you have zero marketing budget? So, I have these conversations all day long. By the time they think about marketing, there's no money left. So, my question is always, ‘Well, what do you have to lose if you don't have marketing? All of that previous investment is now at risk, because without patients, you have no cashflow. You have nowhere to go.'” (11:56—12:50) “My advice would be, start asking these questions sooner. Ask, ‘Okay, what does it take to acquire a new patient in my market with this method?' And then, reverse-engineer what it's going to cost to make those methods work for you. Instead of saying, ‘I have $500. What can you do with it?' ask, ‘What's it going to cost to get 20, 50, 80 new patients a month?' And then, figure out how you can make it happen.” (13:45—14:13) “Template or builders for websites [are one of the biggest marketing mistakes]. So, when marketing companies use drag-and-drop builders — this can be Wix, Squarespace, Webflow, GoDaddy Builder, Elementor; there's a million — it's not ideal for SEO. So, a lot of times, we'll have people say, ‘Well, can...

It's another great day in dentistry as we welcome on Grace Rizza, CEO of Identity Dental Marketing! She helps practices make the most out of their marketing and propels them forward in a modern dental marketing world.Here's what we discussed:How to determine your personal brand and why it mattersThe role that honest alignment plays within how you market and operate your practiceTaking in consideration your growth goals when determining your branding Key metrics to track for successful brandingTo contact Grace or work with Identity Dental Marketing, visit identitydental.comPodcast + Facebook Group: "Dentistry's Growing With Grace"

Dental practices can get enhanced brand recognition and an increase in the number of new patients with customized social media solutions from Identity Dental Marketing. Visit https://identitydental.com/grace (https://identitydental.com/grace) for more information.

In this Dentistry's Growing with Grace event, Grace Rizza sits down with Dr. Aditya Singh. In this interview, we discuss the business side of dentistry and the impact that unexpected life events can have on your business. Click here to register now: https://mailchi.mp/0c3b4199048e/event-opt-in To find more great content like this, join our Facebook Group today. Podcast description Dr. Aditya Singh has a great deal of experience with the business aspect of dentistry. His family and business were recently impacted by the COVID-19 crisis. In this episode, Grace Rizza and Dr. Singh discuss: The importance of having a business mentor or advisor The importance of learning from your business mistakes The impact of unexpected life events on business How faith can play a part in your business Meet Dr. Aditya Singh: Dad, Dentist, Investor, Entrepreneur, Proud American. Meet Grace Rizza Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting and the Greater New York Dental Meeting.

Podcast description Dr. Sonia Ring comes from an extensive military background. After moving a number of times, Dr. Ring settled down in her home state of Florida and started a brand new practice of her own about 10 months ago. In this episode, Grace Rizza and Dr. Ring discuss: The benefit of practice ownership Establishing a unique selling proposition The experience of moving and working for multiple practices The biggest challenge of practice ownership Meet Dr. Sonia Ring: Dr. Ring is a Florida native and UCF alumni. In 2012, she obtained her doctorate of Dental Medicine at Nova Southeastern University and went on to complete an extensive residency at the Orlando Veteran's Affairs Hospital. After 4 years in Fort Bragg, NC, Dr. Ring returned to Orlando where she remains active in the military community. She is a life-long advocate for Vietnam veterans and a proud supporter for wounded war heroes. Meet Grace Rizza Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting and the Greater New York Dental Meeting.

Episode Description: Dr. Lou Chmura with Complete Orthodontics has extensive experience in practicing Orthodontics and has attended many hours of continuing education. Learn from him in regards to providing exceptional esthetics, functional occlusion, and airway-friendly orthodontics in your office. In this episode, Grace Rizza and Dr. Lou Chmura discuss: Understanding that complete orthodontics is more than just “straight teeth” Why the conversation has shifted from diagnosis first to treatment plan first Understanding the clinical touch points in orthodontics The benefits of achieving great (complete) orthodontic results with less than half the normal in-person appointments Learn more about Complete Orthodontics: www.completeorthodontics.com Learn more about Identity Dental Marketing: www.identitydental.com Meet Dr. Lou Chmura: Dr. Lou Chmura has been an orthodontist for over 34 years and has attended over 10,000 hours of continuing education. An early adopter of technology, Dr. Chmura has figured out how to help other practitioners expand the diagnosis of orthodontics to include exceptional esthetics, functional occlusion and airway expansion. He then helps execute treatment plans to address ALL of these factors in the treatment plan. More importantly, Dr. Lou Chmura can be a virtual orthodontist in your office, allowing you to turn down time into production with a staff-driven orthodontic arm. www.completeorthodontics.com www.chmuraorthodontics.com Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting and the Greater New York Dental Meeting.

Khoa Nguyen with Restoration Smiles has experience in multiple business sectors before dentistry. Learn from him in regards to working successfully with a spouse business partner, growing beyond dentistry, and bringing an effective entrepreneurial mindset to the business that will accelerate growth. In this episode, Grace Rizza and Khoa Nguyen discuss: Advice to successfully work with your spouse. Ah-ha moments that will SAVE YOU from very expensive mistakes. How to avoid paralysis by analysis. Learn more about Identity Dental Marketing - https://identitydental.com Learn more about Verifixed - https://verifixed.net/ Meet Khoa Nguyen: Khoa Nguyen has been working in the dental industry for about 3 years, with experience in Oil & Gas and Banking before that. He was born and raised in Houston, TX. Khoa and his wife have 3 beautiful children. https://www.facebook.com/restorationsmiles www.restorationsmiles.com Meet Grace Rizza Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting and the Greater New York Dental Meeting.

In this episode, Grace Rizza CEO of Identity Dental Marketing joins us to talk about strategic and ethical marketing for dental practices. Grace started as a marketing manager for a multi-location dental practice and has grown into a marketing guru within dentistry working with over 1,000 practices. She's been featured on many dental panels, shows, and within the ADA. We discuss where, how, what, and why in regards to marketing and the impact it can have on a dental practice. https://identitydental.com/ (Identity Dental Marketing Website ) https://www.linkedin.com/in/gracerizza/ (Grace's LinkedIn)

In this Dentistry's Growing with Grace event, Grace Rizza of Identity Dental Marketing sits down with Kevin Johnson of Leverage Consulting. In this collaboration, they discuss the most effective growth strategies in 2021. In this event we discuss: Advice for practice owners who don't know their business numbers How to properly utilize technology and systems How a dentist's treatment plan should look

Grace Rizza is the CEO of Identity Dental Marketing and the host of her own podcast: Dentistry's Growing with Grace Grace and I chat about dental marketing, branding, and entrepreneurialism. Grace says: "Our experienced dental marketing professionals offer a comprehensive list of dental marketing services and dental office consulting combined in a way to meet your specific needs. Whether you're in need of a complete dental marketing plan or a comprehensive advertising strategy, we can help!" Go to www.DealsforDentists.com to find their promo offer: Complimentary marketing planning session and 20% off custom design websites, and get 10% off other marketing discounts. Schedule Your FREE Marketing Planning Session

Grace Rizza, CEO of Identity Dental Marketing, is the star of today’s podcast episode. She joins Kiera to talk Kiera’s favorite topic: marketing ;) Marketing is a huge piece of a dental practice's success, so it’s important to take it seriously. Grace shares what her response is to a doctor who’s big goal is to get butts in seats, the most effective ways to build a practice over time, and, of course, three common marketing mistakes: Signing long contracts Giving up ownership of domain/website Not having realistic conversation expectations The bottom line: Marketing is a necessary part of a well-functioning business. Whether you’re comfortable or not in the topic, it’s time to face the music, and this episode is a great place to start. Visit www.TheDentalATeam.com to find other ways to launch your practice into success. To contact Grace, visit www.IdentityDental.com/grace.  More about Grace: Grace is the proud owner of Identity Dental Marketing where she has made it her personal mission to improve the business of each dental practice she works with by a measurable amount. In her first position as a marketing director for a multiple-location dental practice, she tripled the number of new patients seen on a monthly basis (in 3 short months, on the same marketing budget). From there, she created a variety of sales-focused training workshops, attended many marketing seminars, and became obsessed with dental marketing and branding as a whole. Grace has experience in the creation and execution of marketing strategies, public and community relations, networking, patient communications, staff sales training, phone scripting and training, advertising, internet/web presence, SEO (search engine optimization), direct mail programs, email newsletters, and much more. An accredited international speaker, Grace approaches every speaking engagement as an opportunity to educate, empower, and entertain her audience. She teaches dentists how to achieve practice growth in the most ethical and efficient ways. She inspires her audience to embrace change in order to grow. Whether connecting with an audience of 20 or 200, Grace's information can transform a surviving practice into a thriving practice.

Grace Rizza of Identity Dental Marketing joins the Dental Hacks to talk about something we should all be aware of. Grace has all kinds of ideas about all kinds of marketing, but in this episode we focus on marketing scams pointed at dentists! It's really insightful and really entertaining! In today's episode we discussed: How and why Grace entered into the dental marketing field Hijacking leads (what is a "lead?") Fear mongering sales tactics (will you go to jail if your website isn't ADA compliant?) "Hit and run" dental marketing agencies Google Ad spend scams Pay-per-lead scams and why you should never pay per lead Website directory scams Why annual contracts (and all contracts) should be avoided There is no such thing as a free website Why Grace thinks DIY courses are a bad idea Grace's take away points: avoid contracts retain ownership of website hosting and domains understand the basics, expectations and timelines of marketing track your new patient referral sources hold quarterly meetings with your marketing team Grace offers complimentary marketing planning sessions to give you an idea what she might be able to do for you! Send email to: Grace@identitydental.com or head over to the Identity Dental Marketing website! Some links from the show: Al's SEO article from Dental Economics from 2015-ish Dental Hacks Deals!: You can get 50% off of AMD soft tissue lasers! For a short time only, the Dental Hacks Nation is offering an amazing discount off some of the most popular and easy to use soft tissue lasers in the business! Email Jason at dentcan3625@gmail.com or message him on Facebook for details! Dental Hacks Medit i500 deal! (starting at $17k + lab credit, rebate is at $1000 already! It will get bigger the more our group takes advantage!) Email us at info@dentalhacks.com and use "Medit" in the subject line or tab Jason on Facebook or text "Medit" to (804) 885-2233! Enova Illumination has an amazing Dental Hacks discount on loupes and lights. Get that information at:  https://form.jotform.com/210247991392056 Be sure to get your Dental Hacks pricing at Crazy Dental by using coupon code: DHN10 The Dental Hacks Nation closed Facebook group has 30,000 members! Head over there to interact with other Dental Hacks listeners, guests and Brain Trust members every day, all day! Remember…if you don’t have anything “dental” on your FB page, we might decline your membership request. So IM the group or email us at info@dentalhacks.com!  New Product Alert! Smart Scheduling by YAPI is here to help you keep your appointment books full and gain more new patients with online booking that is in YOUR control. Easily configure your accepted insurances, operatory/provider availability, and scheduling rules to match your unique workflows. Only qualified new patients can book their visit when they confirm their insurance - they can even take a photo from their phone! Your existing patients will have the easiest way to book their next cleaning when Smart Scheduling includes a link via text or email reminders automatically sent by YAPI. Dentrix users get first dibs on Smart Scheduling, but it will soon be available for Open Dental and Eaglesoft as well. Learn more at https://yapiapp.com/online-scheduling Our friends at Zirc want to know...are you stressed from mess? How is your organization at the office? Keeping materials straight and in the right place is a challenge for all of us. Zirc has some amazing solutions and they want to give you a free gift while having a little fun! The first 30 offices that post a photo of your disorganized materials using the hashtag #StressedFromMess in the Dental Hacks Nation will get a free Complete Tub Kit from Zirc! You even get to pick from their amazing 16 colors! This will help you start on your organization journey and you'll be able to have an organizational conversation with one of the clinical efficiency experts at Zirc! Dental Hacks Nation...let's see your mess! Head over to the Dental Hacks Nation Facebook group and show us your materials mayhem using the hashtag #StressedFromMess and get your free Complete Tub Kit! Our Friend Dr. Artie Volker is giving a virtual course with Cosmedent! The course is called "Composite Power 101: Foundations" and it promises to be amazing! Artie is an amazing teacher and he's going over the basics of esthetics in his two day virtual course on April 8th and 9th! If you go to dentalhacks.com/compositepower you can sign up for $1500 AND get the entire hands on materials kit for FREE! (that's a savings of $400!). But sign up now because the window to get that kit to you is closing quickly! Artie is amazing and Cosmedent's CE is second to none!  Go Hack Yourself Jason: The Lost Pirate Kingdom Alan: Proper Good soup If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. If you like us, why not leave us a review on iTunes? It helps us get found by like minded people and might even help us get into “What’s Hot” in the iTunes store! Go to this link and let the world know about the Dental Hacks! Finally, if you aren’t an Apple person, consider reviewing us on Stitcher at: stitcher.com/podcast/the-dentalhacks-podcast! If you would like to support the podcast you can check out our Patreon page! Also be sure to check out the Dental Hacks swag store where you can find t-shirts, stickers coffee mugs and all sorts of other things that let the world know you’re a part of the Dental Hacks Nation.  

We all want less stress in our lives! And this episode can help you get to that point! I have the pleasure of welcoming Grace Rizza, owner of Identity Dental Marketing, to the show. She began her company at a young age; and now, in her business, she is excited for challenges such as COVID-19, as she sees those challenges as what happens before a growth spurt. I love that Grace says, “Mindset is the difference between feeling trapped by your career and feeling empowered by your career.” That is so true. As I like to say, “Discomfort is the price of your dreams.” The uncomfortable place is the path of where you want to go. This ties into Grace's comment because if you manage your mindset, your business follows. For us as dentists, part of managing our mindset includes looking at the elements of our businesses that cause us stress and getting help in the areas where we need it. Marketing can definitely be one of those key spots. In this episode, we discuss how you can get to a point in your practice of seeing how marketing can decrease stress instead of causing stress. When you figure out the marketing mix that works for you and is predictable, a weight is lifted! Listen to our discussion on topics to help you examine your marketing practices and your expectations for your various types of marketing, brand building, target marketing, building the education and demand for services you want to offer, focusing on profitability, and more! We also discuss family life and the importance of being kind to yourself so you can enjoy each stage of your life and of your children's lives. Don't miss this episode! Highlights from this episode: The importance of finding your marketing mix that is predictably producing for your business Ideas on measuring the results of your marketing Brand building - what it is and how you should use it to build the reputation you like Targeting the business you would like to have Focusing on the profitability of your practice Understanding the development lag time between creating marketing campaigns and when they actually produce Tips for time management with both running a business and managing family life Resources and links mentioned: Identity Dental Marketing Contact Grace at grace@identitydental.com Feeling Good: A Podcast for Dentists The Life Coach School Podcast The Life Coach for Busy Dentists Thank you so much for tuning in to this podcast! I would love it if you would share it with others and leave a review for others to see! ~ Laura

We all want less stress in our lives! And this episode can help you get to that point! I have the pleasure of welcoming Grace Rizza, owner of Identity Dental Marketing, to the show. She began her company at a young age; and now, in her business, she is excited for challenges such as COVID-19, as she sees those challenges as what happens before a growth spurt. I love that Grace says, “Mindset is the difference between feeling trapped by your career and feeling empowered by your career.” That is so true. As I like to say, “Discomfort is the price of your dreams.” The uncomfortable place is the path of where you want to go. This ties into Grace’s comment because if you manage your mindset, your business follows. For us as dentists, part of managing our mindset includes looking at the elements of our businesses that cause us stress and getting help in the areas where we need it. Marketing can definitely be one of those key spots.  In this episode, we discuss how you can get to a point in your practice of seeing how marketing can decrease stress instead of causing stress. When you figure out the marketing mix that works for you and is predictable, a weight is lifted! Listen to our discussion on topics to help you examine your marketing practices and your expectations for your various types of marketing, brand building, target marketing, building the education and demand for services you want to offer, focusing on profitability, and more! We also discuss family life and the importance of being kind to yourself so you can enjoy each stage of your life and of your children’s lives. Don’t miss this episode! Highlights from this episode: The importance of finding your marketing mix that is predictably producing for your business Ideas on measuring the results of your marketing Brand building - what it is and how you should use it to build the reputation you like Targeting the business you would like to have Focusing on the profitability of your practice Understanding the development lag time between creating marketing campaigns and when they actually produce  Tips for time management with both running a business and managing family life Resources and links mentioned:  Identity Dental Marketing Contact Grace at grace@identitydental.com Feeling Good: A Podcast for Dentists The Life Coach School Podcast  The Life Coach for Busy Dentists   Thank you so much for tuning in to this podcast! I would love it if you would share it with others and leave a review for others to see! ~ Laura

This week, Grace Rizza of Identity Dental Marketing sits down with Cheryl Shafer of Facial Function to talk about the link between facial habits and total body health.

Dental Marketing Leader, Grace Rizza hosts Unapologetically Grace, a podcast about Grace learning her way through business expansion. In 2009, Grace began her journey in the dental marketing industry. Falling in love with it and seeing all the areas where it could be improved, Grace launched Identity Dental Marketing. Over the years Grace has gained insight and experience her own journey and from hundreds of dentists as well. Listen and enjoy the information that will help you avoid mistakes and enjoy the journey of business ownership.

Although it might not seem so, now is the time to ensure a strong come back by utilizing marketing after COVID-19. As competitors withdraw themselves, your business must maintain a long-term marketing strategy for new opportunities. This week, Grace Rizza, Speaker, Entrepreneur, of Identity Dental Marketing shares "Marketing Strategies for Your Post COVID Comeback."

This week, Grace Rizza, Speaker, Entrepreneur of Identity Dental Marketing sits down with oral cancer consultant Susan Cotten to talk about "Dentistry's Significant Role in Cancer Detection and Treatment.”

Do you feel your team is being appreciated often? This week on Unapologetically Grace, Grace Rizza of Identity Dental Marketing discusses "The Importance of Celebration".

This week, Grace Rizza, Speaker, Entrepreneur, of Identity Dental Marketing talks about "Becoming A Better Decision Maker."

This week on Unapologetically Grace, Grace Rizza of Identity Dental Marketing discusses being comfortable with confrontation.

This week, Grace Rizza, Speaker, Entrepreneur, of Identity Dental Marketing sits down with Joseph Jennings to talk about "Creating Excellent Culture For Your Employees".

This week on Unapologetically Grace, Grace Rizza of Identity Dental Marketing asks the question, are you truly supportive in your relationships?

This week, Grace Rizza, Speaker, Entrepreneur of Identity Dental Marketing sits down with Dr. Paul Henny to talk about the neuroscience of gratitude.

This week, Grace Rizza, Speaker, Entrepreneur of Identity Dental Marketing sits down with Danya Montoya to talk about "Knowledge is Power: The Importance of a Data Driven Practice"

This week, Grace Rizza, Speaker, Entrepreneur of Identity Dental Marketing sits down with Beverly Wilburn, founder Magnifident, to talk about Specialty Practice Growth. Listen to Grace's podcast here: http://gracerizza.com/podcast

This week, Grace Rizza of Identity Dental Marketing sits down with Kim Goldenbaum of Cranford Smiles to talk about “Dos and Donts of how to Grow a Family Practice.”

This week on Unapologetically Grace, Grace Rizza of Identity Dental Marketing discusses “If At First You Don't Succeed, Try Again”

This week on Unapologetically Grace, Grace Rizza of Identity Dental Marketing discusses “Cheaters Never Win.”

This week on Unapologetically Grace, Grace Rizza of Identity Dental Marketing discusses “Marketing Campaigns Expectations vs. Reality”

This week on Unapologetically Grace, Grace Rizza of Identity Dental Marketing discusses “Marketing Campaigns Expectations vs. Reality”

This week, Grace Rizza of Identity Dental Marketing sits down with Drew Powers of Ventoux Financial Advisors, LLC to talk about “How to Find an Unbiased Independent Financial Advisor.” Listen to Grace's podcast in the links below: https://identitydental.com/podcast http://gracerizza.com/podcast #DentistrysGrowingwithGrace #GraceRizza #DrewPowers #VentouxFinancialAdvisorsLLC #Dentistry #BusinessofDentistry #DentalPodcast #DentalMarketing #DentalExperts

This week, Grace Rizza of Identity Dental Marketing sits down with Daniel Richards of CFO Dental Partners to talk about “Practice Smarter with a Dental CFO Partner.” Listen to Grace's podcast in the links below: https://identitydental.com/podcast http://gracerizza.com/podcast #DentistrysGrowingwithGrace #GraceRizza #DanielRichards #CFODentalPartners #Dentistry #BusinessofDentistry #DentalPodcast #DentalMarketing #DentalExperts

This week, Grace Rizza of Identity Dental Marketing sits down with Briean Clark, FAADOM of Advanced Dental Concepts to talk about “Effectively Approaching the Money Conversation with Patients.” Listen to Grace's podcast in the links below: https://identitydental.com/podcast http://gracerizza.com/podcast #DentistrysGrowingwithGrace #GraceRizza #BrieanClark #AdvancedDentalConcepts #Dentistry #BusinessofDentistry #DentalPodcast #DentalMarketing #DentalExperts

This week, Grace Rizza of Identity Dental Marketing sits down with Jordon Comstock of BoomCloud Dental Membership Software to talk about “Leveraging Your Membership Program.” Listen to Grace's podcast in the links below: https://identitydental.com/podcast http://gracerizza.com/podcast #DentistrysGrowingwithGrace #GraceRizza # JordonComstock #BoomCloud #Dentistry #BusinessofDentistry #DentalPodcast #DentalMarketing #DentalExperts

This week, Grace Rizza of Identity Dental Marketing sits down with the Speaker, Consultant, Writer, and Coach Roy Shelburne, to talk about “Own it: How Dental Owners Must Take Responsibility.” Listen to Grace's podcast in the links below: https://identitydental.com/podcast http://gracerizza.com/podcast #DentistrysGrowingwithGrace #GraceRizza #RoyShelburne #Dentistry #BusinessofDentistry #DentalPodcast #DentalMarketing #DentalExperts

This week, Grace Rizza of Identity Dental Marketing sits down with David Madow who is an Influencer, Speaker, Author, Coach, and Co-Owner of The Madow Brothers Dental Group to talk about “10 Ways to Lose All of Your Money.” Listen to Grace's podcast in the links below: https://identitydental.com/podcast http://gracerizza.com/podcast #DentistrysGrowingwithGrace #GraceRizza #DavidMadow #Dentistry #BusinessofDentistry #DentalPodcast #DentalMarketing #DentalExperts

This week, Grace Rizza of Identity Dental Marketing sits down with Corinne Jameson-Kuehl of Custom Dental Solutions to talk about “Creating a Team with the Same Motivations.” Listen to Grace's podcast in the links below: https://identitydental.com/podcast http://gracerizza.com/podcast #DentistrysGrowingwithGrace #GraceRizza #CorinneJamesonKuehl #CustomDentalSolutions #Dentistry #BusinessofDentistry #DentalPodcast #DentalMarketing #DentalExperts

This week, Grace Rizza of Identity Dental Marketing sits down with Greg Beck of Dental Practice Services, Inc. to talk about “Providing a Customized Dental Membership Plan for Patients.” Listen to Grace's podcast in the links below: https://identitydental.com/podcast http://gracerizza.com/podcast #DentistrysGrowingwithGrace #GraceRizza #GregBeck #DentalPracticeServicesInc #Dentistry #BusinessofDentistry #DentalPodcast #DentalMarketing #DentalExperts

This week, Grace Rizza of Identity Dental Marketing sits down with Linda Harvey of Linda Harvey Group, Inc. to talk about “Institute for Dental Compliance and Risk Management.” Listen to Grace's podcast in the links below: https://identitydental.com/podcast http://gracerizza.com/podcast #DentistrysGrowingwithGrace #GraceRizza #LindaHarvey #LindaHarveyGroupInc #Dentistry #BusinessofDentistry #DentalPodcast #DentalMarketing #DentalExperts

This week, Grace Rizza of Identity Dental Marketing sits down with Andrea Greer of On Point Space to talk about “A Custom Approach on Professional Organization and Interior Decorating.” Listen to Grace's podcast in the links below: https://identitydental.com/podcast http://gracerizza.com/podcast #DentistrysGrowingwithGrace #GraceRizza #AndreaGreer #OnPointSpace #Dentistry #BusinessofDentistry #DentalPodcast #DentalMarketing #DentalExperts

This week, Grace Rizza of Identity Dental Marketing sits down with Allen Schiff of Schiff & Associates, LLC to talk about “Does Your Practice Know These Important Numbers?“ Listen to Grace's podcast in the links below: https://identitydental.com/podcast http://gracerizza.com/podcast #DentistrysGrowingwithGrace #GraceRizza #AllenSchiff #Schiff&AssociatesLLC #Dentistry #BusinessofDentistry #DentalPodcast #DentalMarketing #DentalExperts

This week, Grace Rizza of Identity Dental Marketing sits down with Tyler Destefano of Living Legacy Financial Group to talk about “The Importance of Disability Insurance for Dentists.” Listen to Grace's podcast in the links below: https://identitydental.com/podcast http://gracerizza.com/podcast #DentistrysGrowingwithGrace #GraceRizza #TylerDestefano #LivingLegacyFinancialGroup #Dentistry #BusinessofDentistry #DentalPodcast #DentalMarketing #DentalExperts

This week, Grace Rizza of Identity Dental Marketing sits down with Bruce Johnstone of APEX Design Build to talk about “Building a Dental Office That Inspires Your Patients and Your Team.” Listen to Grace's podcast in the links below: https://identitydental.com/podcast http://gracerizza.com/podcast #DentistrysGrowingwithGrace #GraceRizza #BruceJohnstone #APEXDesignBuild #Dentistry #BusinessofDentistry #DentalPodcast #DentalMarketing #DentalExperts

This week, Grace Rizza of Identity Dental Marketing sits down with Joe Fogg of onDIEM to talk about “The Convenience of Looking for Temp Dental Professionals Through Their Trusted Company.” Listen to Grace's podcast in the links below: https://identitydental.com/podcast http://gracerizza.com/podcast #DentistrysGrowingwithGrace #GraceRizza #JoeFogg #onDIEM #Dentistry #BusinessofDentistry #DentalPodcast #DentalMarketing #DentalExperts

This week, Grace Rizza of Identity Dental Marketing sits down with Penny Reed of Dental Coaching Institute by Penny Reed and Associates to talk about how “Dental Teams Need Extreme Focus.” Listen to Grace's podcast in the links below: https://identitydental.com/podcast http://gracerizza.com/podcast #DentistrysGrowingwithGrace #GraceRizza #PennyReed #PennyReedandAssociates #Dentistry #DentistrysGrowingwithGrace #DentalPodcast #DentalMarketing #DentalExperts

This week, Grace Rizza of Identity Dental Marketing sits down with Dana Russell of Dental Concierge Coach to talk about whether your team has true accountability or not. Listen to Grace's podcast in the links below: https://identitydental.com/podcast http://gracerizza.com/podcast #DentistrysGrowingwithGrace #GraceRizza #DanaRussell #DentalConciergeCoach #Dentistry #BusinessofDentistry #DentalPodcast #DentalMarketing #DentalExperts

This week, Grace Rizza of Identity Dental Marketing sits down with Lynne Leggett of Victory Dental Management to talk about the parallels between coaching basketball and coaching dental practices to work as a team. Listen to Grace's podcast in the links below: https://identitydental.com/podcast http://gracerizza.com/podcast #DentistrysGrowingwithGrace #GraceRizza #LynneLeggett #VictoryDentalManagement #BusinessofDentistry #DentalPodcast #DentalMarketing#DentalExperts

This week, Grace Rizza of Identity Dental Marketing sits down with Katrina Klein of ErgoFit Life to talk about pain management and prevention for dentists. Listen to Grace's podcast in the links below: https://identitydental.com/podcast http://gracerizza.com/podcast #DentistrysGrowingwithGrace #GraceRizza #KatrinaKlein #ErgoFitLife #Dentistry #BusinessofDentistry #DentalPodcast #DentalMarketing#DentalExperts

This week, Grace Rizza of Identity Dental Marketing sits down with Becky Moser of Once Upon a Practice to talk about "Pediatric Practice Management". Listen to Grace's podcast in the links below: https://identitydental.com/podcast http://gracerizza.com/podcast #DentistrysGrowingwithGrace #GraceRizza #BeckyMoser #OnceUponAPractice#Dentistry #BusinessofDentistry #DentalPodcast #DentalMarketing#DentalExperts

This week, Grace Rizza of Identity Dental Marketing sits down with Kevin Conroy of DC Associates to talk about What Successful Dentists Don't Know. #DentistrysGrowingwithGrace #GraceRizza #KevinConroy #DCAssociates #Dentistry#BusinessofDentistry #DentalPodcast #DentalMarketing #DentalExperts#DentalAdvisors

Penny Reed talks with Grace Rizza of Identity Dental Marketing on What's New In New Patient Attraction

Grace Rizza, the Founder and CEO of Identity Dental Marketing, comes on the podcast to talk about her role in helping dentist market to patients. But Elvis asks her to speak on how dental laboratories can play a bigger role in the “big picture”. Grace offers a unique perspective on how dentist market to patients giving dental laboratories a few ideas on how we can either help dentist advertise or how we can advertise to dentist. https://identitydental.com/ https://www.facebook.com/DentalMarketingWithGrace/ The Business Bite with Grace Rizza Podcast (https://anchor.fm/thebusinessbite) RetainerDesigner YouTube Channel (https://www.youtube.com/user/RetainerDesigner/featured) Elvis & Barb interviewed LIVE (https://www.youtube.com/watch?v=AQc-8Yn9C8k) Bob Savage's Triathlon Race to Raise Money For Dental Trade Alliance Foundation (https://www.crowdrise.com/o/en/campaign/ironman-florida-2018/dtaf) Come see Elvis & Barb in Las Vegas!!! NADL's Vision 21 Meeting - January 16 - 19, 2019 in Las Vegas (https://nadl.org/events/v21/2019/) Special Guest: Grace Rizza.

This episode offers the marketing expertise of our guest, Grace Rizza. Grace travels the country consulting and speaking about how dentists can best market their practices and get more clients. She has been running her company, Identity Dental Marketing, for over 7 years and is passionate about helping dentists with their business mindset.  You can find show notes and more information by clicking here: http://bit.ly/2mSSTJ3