Podcast appearances and mentions of joseph sugarman

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In today's episode where we're diving into the best copywriting advice ever—straight from the legends themselves. The ads and copy may be from years gone by, but the strategies still work today. We'll be covering timeless tips from the likes of John Caples, Eugene Schwartz, Joseph Sugarman, and more. And to make it extra relevant, I'll show you how their wisdom can help you crush it in the world of fitness and health marketing. Whether you're writing for a fitness product, health supplement, or wellness program, these insights will help you write copy that converts. *****This podcast is powered by Leadfeeder: Know who's coming to your website, convert more leads and get a FREE trial at www.Leadfeeder.com/try Sign up for my free weekly newsletter for exclusive copywriting and marketing strategies and tips: https://thecopyworx.com/newsletter/For all my socials: https://linktr.ee/lindamelone

Nội dung – content chính là linh hồn của quảng cáo. Dù là bất kỳ hình thức quảng cáo nào từ in ấn, trên truyền hình, radio hay những kênh truyền thông hiện đại. Làm thế nào để đoạn quảng cáo của bạn trở thành chất kết dính đặc biệt khiến cho khách hàng không thể không đọc đến chữ cuối cùng? Làm sao để khách hàng phải bỏ ra những đồng tiền vất vả kiếm được để mua sản phẩm của bạn sau khi đọc quảng cáo?Những trăn trở của những ai đã – đang – sẽ dấn thân vào con đường copywriter chuyên nghiệp sẽ được giải đáp bởi phù thủy quảng cáo – copywriter vĩ đại của nước Mỹ – Ngài Joseph Sugarman trong sách nói Khiêu Vũ Với Ngòi Bút Cùng Phù Thủy Quảng Cáo Hàng Đầu Nước Mỹ. Sách nói này cung cấp trọn bộ công cụ, chiến thuật, lời khuyên, kinh nghiệm để bạn có thể viết ra những quảng cáo vĩ đại nhất, như cách mà tác giả đã làm và bước lên đỉnh vinh quang của tiền tài, danh vọng.--Về Fonos:Fonos là Ứng dụng âm thanh số - Với hơn 3.000+ nội dung gồm Sách nói có bản quyền, Ebook, Tóm tắt sách, Thiền định, Truyện ngủ, Nhạc chủ đề, Truyện thiếu nhi. Tất cả chương 1 đều miễn phí, tải app ngay: https://fonos.link/PCFonos--Tìm hiểu thêm về Fonos: https://fonos.vn/Theo dõi Facebook Fonos: https://www.facebook.com/fonosvietnam/

BluBlocker™ & Direct Marketing Icon, CEO of JS&A Group, Inc., Tribute Show. Joe Sugarman (1938-2022) appeared twice on my show,  What a wonderful man! This is his first appearance on the show.Does the name BluBlocker™ ring a bell?? Joe introduced dozens of new innovations and concepts in electronic products during the '70s, including the pocket calculator, the digital watch, cordless telephone, computers and a variety of others.“My purpose in life to leave a legacy of helping people live long and healthier lives and I sincerely believe we have the technology and the products to do that now,” says Sugarman.Joseph Sugarman is Chairman of JS&A Group, Inc., BluBlocker Corporation, DelStar Publishing and President of a bio-tech company, Stem Cell Products, LLC—all based in Las Vegas, Nevada.He was born and raised in the Chicago area and attended the electrical engineering college of the University of Miami for three and a half years before being drafted into the U.S. Army in 1962.Joe then spent over three years in Germany where he served with the Army Intelligence Service and later with the CIA. Returning home, he formed a company to market Austrian ski lifts in the United States and then later formed his own advertising agency to service ski resort accounts.In 1971, after six years of running his own ad agency, he saw micro-electronics as an exciting opportunity and formed a company to market the world's first pocket calculator through direct marketing—all from the basement of his home in Northbrook, IL.In 1973, Sugarman's company was the first in the United States to use the 800 toll-free service to take credit card orders over the telephone-- something that direct marketers had never done before. His line of BluBlocker sunglasses, which he sold in direct mailings, mail order ads, catalogs and on TV through infomercials, and the QVC, the Home Shopping Channel. BluBlocker™ sunglasses are sold currently at stores throughout the world with over 40 million pairs sold.  © 2023 Building Abundant Success!!2023 All Rights ReservedJoin Me on ~ iHeart Radio @ https://tinyurl.com/iHeartBASSpot Me on Spotify: https://tinyurl.com/yxuy23baAmazon ~ https://tinyurl.com/AmzBASAudacy:  https://tinyurl.com/BASAud

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In this episode of Real Relationships Real Revenue, I sat down with Brittany Hodak, the author of Creating Super Fans. This ties in directly with the things we cover on the show such as deepening relationships, so I am happy to have her on to talk about the idea of creating super fans and why it's important to grow your book of business.    Topics We Cover in This Episode:    Why it's important to create super fans  Why you should be creating experiences that people love The five-step framework to creating super fans for your business Tips for fine-tuning your story Why testimonials are so powerful Getting clarity on what your audience wants or needs Why you should start with your empathy over authority Personalizing your customer's experience Why you should try to exceed expectations for your clients Creating net positive experiences   I hope you enjoyed this conversation with Brittany. As she says, your brand isn't what you say it is, it's actually what your clients tell their friends about you. By following Brittany's SUPER framework, you can create super fans that love your work and share it with everyone they know.   If you enjoyed this conversation and want to learn more about Brittany, make sure to check out her website here. If you want to read her book, you can check it out here.    Resources Mentioned: Visit Brittany's website Get a copy of Brittany's book Check out Tim Grahl's podcast episode Listen to the  Storytelling episode This YouTube with an interview of Joseph Sugarman

In this episode of Real Relationships Real Revenue, I sat down with Brittany Hodak, the author of Creating Super Fans. This ties in directly with the things we cover on the show such as deepening relationships, so I am happy to have her on to talk about the idea of creating super fans and why it's important to grow your book of business.    Topics We Cover in This Episode:  Why it's important to create super fans  Why you should be creating experiences that people love The five-step framework to creating super fans for your business Tips for fine-tuning your story Why testimonials are so powerful Getting clarity on what your audience wants or needs Why you should start with your empathy over authority Personalizing your customer's experience Why you should try to exceed expectations for your clients Creating net positive experiences   I hope you enjoyed this conversation with Brittany. As she says, your brand isn't what you say it is, it's actually what your clients tell their friends about you. By following Brittany's SUPER framework, you can create super fans that love your work and share it with everyone they know.   If you enjoyed this conversation and want to learn more about Brittany, make sure to check out her website here. If you want to read her book, you can check it out here.    Resources Mentioned: Visit Brittany's website Get a copy of Brittany's book Check out Tim Grahl's podcast episode Listen to the  Storytelling episode This YouTube with an interview of Joseph Sugarman

Think you can't sell? Think again!Welcome to the 61st episode of The Growth Booth Podcast, a show focused on supporting budding entrepreneurs and established business owners alike, towards achieving lifestyle freedom through building successful online businesses.Selling is a science, and in this episode, Aidan dives into the 7-step copywriting blueprint you can use to jumpstart your learning on the psychology of buying and how you can sell anything using just your words.Whether you're looking for step-by-step strategies to start building an online business, simple game plans to grow your business, or proven lifestyle freedom frameworks, you're in the right place.Stay tuned and be sure to join the thousands of listeners already in growth mode!Timestamps:00:00 Intro02:14 What's Copywriting?03:15 1st to 4th Step07:40 Episode Sponsor08:32 5th to 7th Step11:26 Flow Recap14:44 OutroLinks and Resources Mentioned:Cartzy - https://thegrowthbooth.com/cartzy The Adweek Copywriting Handbook, Joseph Sugarman - https://amzn.to/3YmaQ4J About Our Host:Aidan Booth is passionate about lifestyle freedom and has focused on building online businesses to achieve this since 2005. From affiliate marketing to eCommerce, small business marketing to SAAS (software as a service), online education to speaking at seminars, the journey has been a rollercoaster ride with plenty of thrills along the way. Aidan is proud to have helped thousands of entrepreneurs earn their first dollar online, and coached many people to build million-dollar businesses. Aidan and his business partner (Steven Clayton) are the #1 ranked vendors on Clickbank.com, and sell their products in over 100 countries globally, as well as in 20,000+ stores across the USA, to generate 8-figures annually.Away from the online world, Aidan is a proud Dad of two young kids, an avid investor, a swimming enthusiast, and a nomadic traveler. Let's Connect!●  Visit the website: https://thegrowthbooth.com/ ●  Follow us on Facebook: https://www.facebook.com/aidanboothonline ●  Let's connect on Instagram: https://www.instagram.com/aidanboothonline/ ●  Subscribe to our YouTube Channel: https://www.youtube.com/c/TheGrowthBooth Thanks for tuning in! Please don't forget to like, share, and subscribe!

In this episode of Real Relationships Real Revenue, I sat down with Brittany Hodak, the author of Creating Super Fans. This ties in directly with the things we cover on the show such as deepening relationships, so I am happy to have her on to talk about the idea of creating super fans and why it's important to grow your book of business.    Topics We Cover in This Episode:    Why it's important to create super fans  Why you should be creating experiences that people love The five-step framework to creating super fans for your business Tips for fine-tuning your story Why testimonials are so powerful Getting clarity on what your audience wants or needs Why you should start with your empathy over authority Personalizing your customer's experience Why you should try to exceed expectations for your clients Creating net positive experiences   I hope you enjoyed this conversation with Brittany. As she says, your brand isn't what you say it is, it's actually what your clients tell their friends about you. By following Brittany's SUPER framework, you can create super fans that love your work and share it with everyone they know.   If you enjoyed this conversation and want to learn more about Brittany, make sure to check out her website here. If you want to read her book, you can check it out here.    Resources Mentioned: Visit Brittany's website Get a copy of Brittany's book Check out Tim Grahl's podcast episode Listen to the  Storytelling episode This YouTube with an interview of Joseph Sugarman

The Adweek Copywriting Handbook - Joseph Sugarman https://amzn.to/3NZbYqV Thread summary (Twitter): https://twitter.com/OscarLagrosen/status/1511051843954167814?s=20&t=AwqbW4bSfRuV6zYSbiYm5A Never Split The Difference - Chris Voss https://amzn.to/3rdYI8e Thread summary (Twitter): https://twitter.com/OscarLagrosen/status/1512831956974804995?s=20&t=We5QM4DP4mcU4gNAghxpVQ Skin In The Game - Nassim Taleb https://amzn.to/35ZZX3o Using Deliberate Cold Exposure for Health and Performance - Andrew Huberman https://www.youtube.com/watch?v=pq6WHJzOkno Dickie Bush Returns! [Flywheel Effects] - Creative Elements https://open.spotify.com/episode/7GB0lSl0vZOrPJSXl2QRe0?si=cd6bae8fb0ba4440 Original article: https://thetotalliving.com/2022/04/5-reading-listening-tips-for-week-14-2022-featuring-joseph-sugarman-chris-voss-nassim-taleb-andrew-huberman-dickie-bush/ My name is Oscar Lagrosen and am the founder and life-enjoyer of The Total Living. I publish a new podcast episode every single day about the art and lifestyle of total living. Tips, frameworks, and big ideas to be your ideal life, both right now and in the future.

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Click on the link below to learn more about Copywriting and Advertising. https://www.trustthelink.com/is-copywriting-same-as-advertising/ Hey, today I want to talk about copywriting and advertising. You might be wondering if they are the same thing, how are they different. I also want to go over why copywriting is called copywriting and share a few cool things about It that I think are awesome. Copywriting is the art of persuading someone using the written word and advertising is the art of making someone aware of something. You know what an advertisement is right? That annoying thing that is in the middle of a Youtube video. They are everywhere even on Nascar racing vehicles, checkout conveyor belts, and manhole covers. The reason advertising is important is because it can drive business growth, but it can be difficult to measure. Copywriting is the skill set of using written words to persuade someone. There are "many" great copywriters and one example is Joseph Sugarman. Mr. Sugarman had a direct mail agency selling products using the written word. In one example, he sold a used plane for $240,000 that was valued at $190,000 with one magazine ad. Many people think that copywriting is used to sell products and get paid (this is true), but it's also about drawing someone in JUST to read. As more and more people communicate through the internet and less face to face or over the phone copywriting can be even more valuable. Anywhere, where you are communicating with the written word, is an opportunity to use it. Copywriting comes from the word copy meaning to be copied or reproduced for printing. The history comes from using the printing press (ink on a page) and it costs money to do. Something had to be good to be copied or reproduced into print. With ink, there was skin in the game. You had to put up some money. This reminds me of the history of Bitcoin with the proof of work system has its roots in stopping email spam. If you paid money every time you sent an email it would probably be of a higher quality. With social media it's free and that is why there is not as much higher quality right? People just say weird shit on social media right? But it's free. Let's go over something fun and that is copywriting ideas. To get better at copywriting you could think of entertainment. We want to be entertained right? If you say the same thing as everyone else such as... This product does this and that.... I'll give you a 50% discount if you purchase here... It's boring, right? You are tuned out and ignored. The great thing about entertainment is you don't have to re-invent the wheel. You can take a concept that is proven to be entertaining and turn it upside down to promote something. Think of something that is entertaining, an escape some people may have? Star Wars came into my mind. Instead of saying this product is going to make you a lot of money you could say, "may the commissions be with you." Do you see how you're saying what the product can do in an interesting fun, different way? You can take a boring topic and make it fun and interesting and that is one cool part of copywriting. There are many other things you can do to draw someone in. You can use this anywhere you are communicating with someone. I hope this video or podcast was helpful. For more check out my blog post, you can click on the link in the description or go to trustthelink.com. I talk a lot more about copywriting and share more ideas.

Adweek , Aerosmith 's Steven Tyler & Joe Sugarman, Chillin in Hawaii CEO BluBlocker™ & Pioneer Direct Marketing Icon, CEO of JS&A Group, Inc, Does the name BluBlocker™ ring a bell?? Joe introduced dozens of new innovations and concepts in electronic products during the '70s & 80's, including the pocket calculator, the digital watch, cordless telephone, computers and a variety of others. Joseph Sugarman is one of the greatest living copywriters. He's perhaps best known for his charismatic adverts for his direct mail company (JS&A), and his wildly popular copywriting guide “The Adweek Copywriting Handbook.” But what's most impressive is his ability to sell almost anything through the written word.He sold a used airplane valued at $190,000 for $240,000 through a single magazine ad.In 1973, Sugarman's company was the first in the United States to use the 800 toll-free service to take credit card orders over the telephone-- something that direct marketers had never done before. His line of BluBlocker sunglasses, which he sold in direct mailings, mail order ads, catalogs and on TV through infomercials, and the QVC, the Home Shopping Channel.In This Millennium, BluBlocker™ sunglasses are popular & sold currently at stores throughout the world with over 100 million pairs sold. © 2022 Building Abundant Success!! 2022 All Rights Reserved Join Me on ~ iHeart Radio @ https://tinyurl.com/iHeartBASSpot Me on Spotify: https://tinyurl.com/yxuy23baAmazon ~ https://tinyurl.com/AmzBAS

En el episodio #66 del Podcast Hablemos Copywriting  es parte de una serie de tres episodios que son la base para agarrar por el mango el arte de vender en Internet usando el email marketing.   La trilogía que todo infoproductor debe dominar para multiplicar su autoridad y sus ventas con estilo y equilibrio la componen: Oferta arrolladora El copywriting o escritura persuasiva Tráfico web   Hoy en la Parte 2, hablaremos del copywriting.   Y…   ¿Qué es el Copywriting?  Es hablar de comunicación. Joseph Sugarman definió el copywriting como la mezcla de tus experiencias, y conocimientos específicos y habilidad para procesar información y transferirla a un texto para vender un servicio o un producto físico o digital.   ¿Quieres Estar al Día en Todo lo Relacionado con la Escritura Persuasiva?  Suscríbete al Podcast Hablemos Copywriting para que ganes más clientes e ingresos para tu empresa. ¿Necesitas Ayuda con tus Copys?  Como Copywriter puedo ayudarte porque si emociona investigarlo, imagínate escribirlo. Aquí tienes toda mi información de contacto.  Contáctame por email: jrestocopy@gmail.com Sígueme en Instagram: www.instagram.com/jrestocopywriter Sígueme en Facebook: www.facebook.com/jrestocopy Sígueme en Clubhouse: @jrestocopy

Will Laurenson is a customer value optimization consultant with 9 years experience optimising customer journeys to convert more traffic into customers, and retain those customers for longer helping companies achieve more profitable growth. He is also the host of the Customers Who Click Podcast, interviewing guests from across the marketing spectrum to give actionable insights into growth.   Questions   Could you share a little bit about your journey? How it is that you got to where you are today? How did you end up into customer value optimization? Could you share with our listeners why you think brands need to focus on customer value optimization, not just necessarily from a subscription perspective, but just generally speaking, if you're a retail business, or if you're a service oriented versus product oriented, why is value optimization so important in delivering that great brand experience? Could you give our listeners maybe two or three tips that you think their companies could utilize to get better customer retention? What's the one online resource, tool, website or app that you absolutely can't live without in your business? Could you share with us maybe one or two books that have had the biggest impact on you? It could be a book that you read a very long time ago, or even a book you read recently, but it really has just impacted you greatly. Could you also share with us if there is one thing that's going on in your life right now that you're really excited about? It could be something that you're working on to develop yourself or your people. Where can listeners find you online if they wanted to connect with you further? Do you have a quote are saying that during times of adversity or challenge, you'll tend to revert to this quote, it kind of helps to get you back on track or get you refocused?   Highlights   Will’s Journey   Will shared that he actually started in a few start-ups. He started in one start-up, but his early career was start-ups, so he did a bit of everything, generally marketing but kind of covering a wide range of channels responsible for pretty much everything.   But what he found was, very often companies would kind of hand the marketing team a bunch of cash and say, “Go and acquire customers.” that was basically the job. And it doesn't work like that especially in the start-ups where the product is still a work in progress. So what he started to do was work more closely with product teams and development teams to actually take into account customer feedback and build out a better experience.   You're not going to convert people into customers or retain those customers for very long if your experience is rubbish. He has got quite a bit of experience in the subscription space, that tends to be where he works. And obviously, if it's a magazine, it's a bit different but if you're talking about a digital product, and actually one that he worked for was kind of like Netflix for magazines. If the app experience is not very good, you're not going to keep people, they're not going to pay that monthly fee for something that they're not finding particularly convenient. If they can't find the content they want to read, if it's not recommending them content, you're just not going to be able to keep people.   So, that's where he kind of went down this path of customer comes from value optimization. And it kind of stuck with him for the years, it's always something he was working on regardless of what his role was, and once or twice, he did specialize a little bit more in the marketing area in house, but it was always a focus on value. Like he said, if you can't retain those customers, you're not going to make much money off them.   And likewise, if you focus too much on the conversion side, you could raise the conversion rates really high, but you just damaged value, if you incentivize too much, give people loads of discounts and offers, you're obviously not making much money there. But you're convincing people to buy for the wrong reason. So, that's why his focus is customer value optimization. And I went solo basically, November 2019 to just work with direct to consumer businesses on this.    Brands Focusing on Customer Value Optimization   Me: Could you share with our listeners why you think brands need to focus on customer value optimization, not just necessarily from a subscription perspective, but just generally speaking, if you're a retail business, or if you're a service oriented versus product oriented, why is value optimization so important in delivering that great brand experience?   Will shared that at the end of the day, every business wants to make loads of money and wants to be profitable. If you can only really do that, if you are optimizing the value of those customers and building up their value over time, as opposed to just acquiring new customers every day, every week, every month, you're going to have those acquisition costs associated with it. A lot of the time businesses do give discounts to first time customers, so that drops the value of that customer. So if you focus purely on acquisition, you're just not very profitable with every customer. So you're going to have to spend more money and acquire more customers. Whereas, if you focus on retention and building up that value over time.   If Facebook or Google does something that affects your business, or as prices get more and more expensive to acquire customers, you're not going to be hurt by that so much because you're also focusing on the customers you've got and getting more and more value out of them. Plus, you tend to get better levels of loyalty. And kind of ambassadorship. If people really like your business and are happy to spend lots of money with it, they will probably also be happy to tell other people about it.   So you're not only getting that direct value from each individual customer, you're also getting them telling other people to come to you, which means you're getting a potentially better customer anyway, because it's someone who's been referred. So he generally sees it as a bit of an increase in value there. But also, you're not paying the acquisition cost for that customer as well.   Tips to Utilize to Get Better Customer Retention   Me: And I guess ideally, all companies aim to have a high customer retention. So maybe could you give our listeners maybe two or three tips that you think their companies could utilize to get better customer retention?   Will stated that the overall big tip, he would say is, give your customers value. So that's a term that's thrown around by marketers a lot, and it can be a bit meaningless.   But what he means is, always explain to them the value of that product or service to them, make sure you're not describing just the features and saying, “Yes, if you're looking for a bookshelf, this is a bookshelf, this is what it's made of, this is how many shelves it's got.”   You want to explain why that's going to be beneficial to someone and get them to really feel like this is actually the right product for them, it doesn't just meet those basic functional requirements, but it's actually going to kind of make them smile every time they see it or they're going to feel like their life's going to be better because they have that product.   And then that kind of that idea of giving value should be everywhere, really in the business. So whenever you send out email marketing, for example, you don't have to just sell, you don't have to be sending an email every week to customers, just saying, “Here are some new products.” You can give information, you can give tips, you can give advice.   He has got one client at the moment, and they're doing a series of emails which actually has no end points in mind. But basically, each email is just a research piece, it gets put into the form of maybe an infographic or some bullet points or something and it is just purely to explain what people need to be doing to feel better. It's kind of to do with how to sleep better, how to reduce pain.   So, it's just loads of tips and they get sales from those emails. So even though the email doesn't push products much, they're kind of there at the bottom, but the main focus on the of the email is that value and giving people information. And then people are happy with that, they see the value of it and then they go and buy the products.   So, kind of with that in mind, email marketing in mind, one thing that's so important is just is marketing automation. No matter what size the business is, marketing automation is just incredibly valuable, if you're a small business, you can get them set up and they will just drive revenue for you on autopilot and you don't have to be going in and manually building emails each week or every fortnight. So, it can really help with kind of resource issues as well, if you have a small team, you don't want to be wasting time doing that, when you could just set up a few email sequences and have that drive revenue for you forever, while you focus on other areas.   And if you combine that with that value piece, instead of just selling, they will just work really well for you. You can do abandoned cart emails, welcome series, post purchase, loads of different types of emails you can do.   And you can provide value at all of them. What most people tend to do with an abandoned cart is send you an email saying, “Here is the item you had in your cart, do you want to buy it?” Just a reminder, that's it.   But now, while some people will have abandoned the cart, because they got distracted or something came up and they had to deal with it, so they might come back. You've also got a huge number of people who are not fully convinced that that product is what they want to buy and that your business is the one they want to buy it from.   So, that abandoned cart email is a great way of dealing with those concerns depending on what your product is. If you're selling electrics like a washing machine or something, you could send out the manual or something or the manual for that product, something like that. So people can check all the details, all the specifications and be absolutely sure it's the right washing machine or dishwasher for them.   You can do some really simple things that don't really cost you anything to do, but could make that customer's life a lot easier, therefore more likely to convert. So, it's giving people value kind of all the time, email marketing, email automation, really, really important. And the final thing is make really, really good use of your customer service team.   So many businesses just see it as like a cost centre, it's a team that has to be there because people will contact the business so we need to pay some people to sit at a desk and just answer these emails all day.   But actually, there's so much that you can get from the customer service team, they can turn unhappy customers into happy ones, they can answer people's questions, and cause those people to actually then buy the product.   And even better, if you collect all that information and pass it on to the relevant teams, you can then make the website better, the emails better, your social media better, whatever, so that those questions actually disappear, they're no longer people coming into customer service for it, because you've actually fixed the problem and people no longer need to ask those questions.   So, he thinks there's so much value you can get out customer service and it's so easy, pretty much all you got to do is set some categories up, some tags in your customer service tool and tag each email that comes in.   And then on a monthly or quarterly basis, depending on how big the business is, just review the queries that have come in. You'll pick an area once a month maybe and just pick one of the categories and just dig into what people have actually been asking, what's been going on, and then see where you can go fix that problem so that no one faces it.   App, Website or Tool that Will Absolutely Can’t Live Without in His Business   When asked about an online resource that he cannot live without in his business, Will shared that he has quite a few. He’s got some like accounting things that are really useful. Dext is really handy, he just forward all his receipts onto it, takes care of all that.   And he thinks a really cool one is Otter.ai. So, Otter like the animal and ai. It's an AI transcription tool. So he actually uses it for his podcast, after the recording he loads the podcast episode into Otter.ai, it transcribes the podcast for him and then he can really easily pick out some quotes, pick out key points for the summary for social media posts and things like that.   He initially tried to use it to do an actual transcription of the podcast but he found that he had to do about an hour editing every single episode to tidy it up because it's not perfect, because AI is not there yet, so, he stopped doing that.   But he uses it to help him write the summary and things. It probably cuts a good 30 to 45 minutes out of the process each week. He guesses it doesn't sound much but he really likes it, he just finds it so useful.   Me: And of course, if you're cutting 30 to 45 minutes off of any activity, when you add that up, it makes a big difference.   Books That Have Had the Greatest Impact on Will   When asked about books that have had the biggest impact, Will shared that Purple Cow: Transform Your Business by Being Remarkable by Seth Godin is really, really good. It's all about standing out but being different. Having something to actually say that is unique and makes people pay attention to your business and not just view you as another website.   He thinks honestly, a lot of fashion sites are really bad at that. You've got the top tier brands which are fantastic. By top tier, he doesn't mean the publicly listed completely, the massive ones. You've got those the handful of companies that do it really, really well and stand out. But the majority of them even look almost identical on the website, there's nothing that makes them stand out. Major clothing is a little bit different, but most of them are pretty basic. So Purple Cow he would definitely recommend reading.   And the one that he read fairly recently was last year actually, The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters by Joseph Sugarman, which is just absolutely fantastic.   When you look at it and you kind of read the name, you think it's going to be like a textbook or something or a workbook, it's not, it's kind of more written like a first person, almost like a story really. It's a bit like a course but not sure how to describe it, it's really, really good.   It's partly about copywriting but it's something you can take into so many other kind of aspects and areas of the business. It's all around, for example, the first sentence should make the reader wants to read the second sentence, that's the job of it, is to make you read the next bit and on and on and on, things like that.   And then there's quite a bit about kind of consumer behaviour and psychology which is really, really interesting. So, he really enjoyed that, that's just sits on his coffee table actually, quite well broken out in chapters. So it's pretty easy to just open up, read a quick tip, it takes two to three minutes, read a few tips, and then put it down. It's obviously not like a novel, where you probably want to keep up with it, quite a lot in order to make sure you don't forget the story.   What Will is Really Excited About Now!   Will shared that the one big thing that he’s super excited about at the moment is he’s actually selling his flat and buying a new place. He stated that that's not quite work related but that's all going on which is really cool. So, he’s getting a house, just kind of outside London in the UK.   But otherwise, he’s quite excited about the new direction that he’s taking his business in. He is leaking down into that subscription space, so everything he does will be more focused around subscription businesses because he likes working with them, he likes the business model, he likes the fact that you have to place that focus on retention as well and build up the lifetime value.   So, at the moment, he’s redoing his website a little bit, he’s creating some new content and new eBooks and things which will be available on the website. That's probably the big thing that's going on with the business right now. Just that slight repositioning, so that he has that purple cow moment really, he wants to stand out a bit more.   Where Can We Find Will Online   Email – www.customerswhoclick.com Twitter – @WillLaurenson LinkedIn – Will Laurenson   Quote or Saying that During Times of Adversity Will Uses   When asked if he has a quote or saying that he tends to revert to, Will shared that probably not to be honest, he’s not really that sort of person. One thing he finds himself saying a lot is, “We'll make it work.” Just applies to anything really.   It happens a lot when he’s cooking, he tends to forget ingredients or something and just say, “I will make it work.” Applies to the business as well, if he’s struggling with something, just got to find a way to make it work.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners    Links   Purple Cow: Transform Your Business by Being Remarkable by Seth Godin The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters by Joseph Sugarman   The ABC’s of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC’s of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

¿Quieres saberlo todo sobre Joseph Sugarman en este ciclo de copywriters clásicos? Descubre la figura más relevante del copy.

¿Quieres saberlo todo sobre Joseph Sugarman en este ciclo de copywriters clásicos? Descubre la figura más relevante del copy.

¿Quieres saberlo todo sobre Joseph Sugarman en este ciclo de copywriters clásicos? Descubre la figura más relevante del copy.

¿Estás preparado para escribir un gran copy? Si te sientes perdido, toma nota. Estos son los 7 pasos que te propone Joseph Sugarman.

¿Estás preparado para escribir un gran copy? Si te sientes perdido, toma nota. Estos son los 7 pasos que te propone Joseph Sugarman.

¿Estás preparado para escribir un gran copy? Si te sientes perdido, toma nota. Estos son los 7 pasos que te propone Joseph Sugarman.

Descubre los 20 recursos más poderosos del copywriting para Joseph Sugarman y ponte manos a la obra con ellos en tu propio texto persuasivo

Descubre los 20 recursos más poderosos del copywriting para Joseph Sugarman y ponte manos a la obra con ellos en tu propio texto persuasivo

Descubre los 20 recursos más poderosos del copywriting para Joseph Sugarman y ponte manos a la obra con ellos en tu propio texto persuasivo

Aprende a nockear a la primera frase de tu copy con las técncas que Joseph Sugarman te propone para captar la atención de un desconocido.

Aprende a nockear a la primera frase de tu copy con las técncas que Joseph Sugarman te propone para captar la atención de un desconocido.

Aprende a nockear a la primera frase de tu copy con las técncas que Joseph Sugarman te propone para captar la atención de un desconocido.

¿Alguna vez te has colocado delante del ordenador y has sido incapaz de escribir una frase hecha y derecha? Si has pasado por esto, habrás sentido que lo de ser copywriter no merece la pena y que no tienes suficiente talento. Mira que te repiten una y otra vez que los copywriters tenemos más de […]

¿Alguna vez te has colocado delante del ordenador y has sido incapaz de escribir una frase hecha y derecha? Si has pasado por esto, habrás sentido que lo de ser copywriter no merece la pena y que no tienes suficiente talento. Mira que te repiten una y otra vez que los copywriters tenemos más de […]

¿Alguna vez te has colocado delante del ordenador y has sido incapaz de escribir una frase hecha y derecha? Si has pasado por esto, habrás sentido que lo de ser copywriter no merece la pena y que no tienes suficiente talento. Mira que te repiten una y otra vez que los copywriters tenemos más de […]

Descubre los 5 consejos que Joseph Sugarman da a sus alumnos a la hora de editar su copy como profesionales de la persuasión.

Descubre los 5 consejos que Joseph Sugarman da a sus alumnos a la hora de editar su copy como profesionales de la persuasión.

Descubre los 5 consejos que Joseph Sugarman da a sus alumnos a la hora de editar su copy como profesionales de la persuasión.

✅ El primer Sí tiene mucho poder. Descubre cómo puedes aprovechar su fuerza en este episodio del podcast y sigue las enseñanzas de Joseph Sugarman.

✅ El primer Sí tiene mucho poder. Descubre cómo puedes aprovechar su fuerza en este episodio del podcast y sigue las enseñanzas de Joseph Sugarman.

✅ El primer Sí tiene mucho poder. Descubre cómo puedes aprovechar su fuerza en este episodio del podcast y sigue las enseñanzas de Joseph Sugarman.

Aplica las 7 reglas de copywriting de Joseph Sugarman y dale el meneo que necesitan tus textos. ¿Estás preparado para escribir y conquistar?

Aplica las 7 reglas de copywriting de Joseph Sugarman y dale el meneo que necesitan tus textos. ¿Estás preparado para escribir y conquistar?

Aplica las 7 reglas de copywriting de Joseph Sugarman y dale el meneo que necesitan tus textos. ¿Estás preparado para escribir y conquistar?

Si quieres escribir mejores páginas de ventas, debes escuchar este podcast de copywriting en el que te explico los mejores hacks o resortes psicológicos que Joseph Sugarman emplea en sus textos comerciales. La entrada 34 – Los hacks psicológicos de Sugarman que más se usan en copwriting se publicó primero en Ricardo Botín - Copywriter.

Si quieres escribir mejores páginas de ventas, debes escuchar este podcast de copywriting en el que te explico los mejores hacks o resortes psicológicos que Joseph Sugarman emplea en sus textos comerciales. La entrada 34 – Los hacks psicológicos de Sugarman que más se usan en copwriting se publicó primero en Ricardo Botín - Copywriter.

Where did my day go? If you find yourself asking this question frequently, it is a sign that you are spending too much time on the things that don't matter.  And it doesn't have to be like that. Like an entrepreneur spending time on his business logo instead of acquiring new clients, cold email also has low value activities that make no sense to spend a lot of time on.  We'll also let you know where to spend your time instead, so you can get the results you want. Enjoy! Things you should spend less time on: Subject line while ignoring the preview Fonts and styles instead of value proposition Too many follow ups Finding emails manually  Personalization for people who don’t have a presence online List prepping Things you should spend more time on: Hot list building  CTA re-writing - check out our CTA Swipe File Continuous improvement Deliverability testing Value proposition testing While you are optimizing your work using these tips, consider reading great books by these amazing writers, Joseph Sugarman and David Ogilvi. Happy cold emailing! Jeremy and Jack 

You are being persuaded all around you – And you don’t even know it.  Your environment (colors, smells, music, symbols, etc.) all have an impact on persuasion and influence.  That impact can help or hurt persuasion. City parks are only as good as the trip to get there In his book Triggers, best-selling author Joseph Sugarman reveals that 95 percent of the reasoning behind a consumer's purchase is associated with a subconscious decision. In other words, most buying is done for reasons a person hasn't even put into logic. Listen to find out more!  

Today's quote from Joseph Sugarman is about turning problems into opportunities. Read on to learn more about this week's Let's Talk Sales inspiration! Joseph Sugarman Quote This month's theme highlights the importance of problem solving! And today's quote comes from Joseph Sugarman, an American author best known for his book, Success Forces. He said: “Each […] The post Let’s Talk Sales! Inspirational Quote by Joseph Sugarman – Episode 158 appeared first on Criteria For Success.

Wisdom-Trek / Creating a Legacy Welcome to Day 1080 of our Wisdom-Trek, and thank you for joining me. This is Guthrie Chamberlain, Your Guide to Wisdom Honesty Will Drive Success – Wisdom Unplugged Wisdom – the final frontier to true knowledge. Welcome to Wisdom-Trek where our mission is to create a legacy of wisdom, to seek out discernment and insights, and to boldly grow where few have chosen to grow before. Hello, my friend, I am Guthrie Chamberlain, your captain on our journey to increase wisdom and create a living legacy. Thank you for joining us today as we explore wisdom on our 2nd millennium of podcasts. This is https://wisdom-trek.com/day-1080/ (Day 1080) of our trek, and it is time for our 3-minute mini trek called Wisdom Unplugged.  This short nugget of wisdom includes an inspirational quote with a little bit of additional content for today's trek. Consider this your vitamin supplement of wisdom for today.  So let's jump right in with today's nugget. Today's quote is from Joseph Sugarman, and it is, “Each time you are honest and conduct yourself with honesty, a success force will drive you toward greater success. Each time you lie, even with a little white lie, there are strong forces pushing you toward failure.” Honesty Will Drive Success Honesty is not only the best policy, but it is also an imperative policy. Dishonesty may seem like it provides a modicum of short-term success, but it will never last, and ultimately lead to your downfall and failure. Honesty is required for all long-term, lasting success, and it is the foundation upon which a living and lasting legacy is built. Honesty is an invisible driving force that builds upon itself like a snowball cascading down a steep slope, going bigger and more powerful with each revolution. Honesty begets honesty and has a multiplying effect that by its very nature brings with it success in all areas of life. Even the smallest of lies will destroy the momentum that success is building upon. So in all areas of life, live a life of honesty, with integrity, so that no one can have a negative word to say about how you live your life. In doing so, you will exude success in everything that you do. This reminds me of two verses in 1 Peter 3. https://www.biblegateway.com/passage/?search=1%20Peter+3:10&version=NLT (1 Peter 3:10) – For the Scriptures say, “If you want to enjoy life and see many happy days, keep your tongue from speaking evil and your lips from telling lies.  https://www.biblegateway.com/passage/?search=1%20Peter+3:16&version=NLT (1 Peter 3:16) – But do this in a gentle and respectful way. Keep your conscience clear. Then if people speak against you, they will be ashamed when they see what a good life you live because you belong to Christ. That's a wrap for today's Wisdom Unplugged quote. If you would like free access to my database of over 11,000 inspirational quotes, the link is available on the main page of https://wisdom-trek.com (Wisdom-Trek.com). As you enjoy these nuggets of wisdom, encourage your friends and family to join us and then come along https://wisdom-trek.com/day-1081/ (tomorrow) for another day of our Wisdom-Trek, Creating a Legacy. If you would like to listen to any of our past 1079 treks or read the Wisdom Journal, they are available at https://wisdom-trek.com (Wisdom-Trek.com). I encourage you to subscribe to Wisdom-Trek on your favorite podcast player so that each day's trek will be downloaded automatically. Thank you for allowing me to be your guide, mentor, and most importantly, your friend as I serve you through the Wisdom-Trek podcast and journal. As we take this trek together, let us always: Live Abundantly (Fully) Love Unconditionally Listen Intentionally Learn Continuously Lend to others Generously Lead with Integrity Leave a Living Legacy Each Day I am Guthrie Chamberlain reminding you to Keep Moving Forward, Enjoy Your Journey, and...

Why is it so easy to lose at a casino?  Why do they know about human nature that you don’t?  It is all about the subconscious triggers.  In his book Triggers, best-selling author Joseph Sugarman reveals that 95 percent of the reasoning behind a consumer's behavior is associated with a subconscious feeling. In other words, most behavior is done for reasons a person hasn't even fully formulated. Whether we realize it or not, we love shortcuts to thinking. When we buy an item, we don't always take the time to research the product or read the latest consumer guide's ratings on the product. Instead, we could rely on the salesperson's advice. We might just buy the most popular brand, the cheapest, or rely on a friend’s opinion. Although we would never admit it, we sometimes even buy an item just because of its color, smell or packaging. Certainly, we know this is not the best way to make decisions, but we all do it anyway, even when we know we might make a mistake or feel regretful afterward. If we considered every single decision, we would constantly be overwhelmed our brain would be shut down and we'd never get anything done. This tendency means that inclinations like "It just feels right," "I like this product," or "I don't trust this person" are all based on subconscious triggers. This thought and emotional reaction occur in the unconscious mind, without our awareness.   The reason this happens is the Amygdala.  Joseph Ledoux of New York University says the amygdala allows emotions to dominate and control our thinking.  The amygdala has control over the cortex in the brain.   What does that mean?  The cortex is responsible for memory, perceptual awareness, thought, and consciousness.  The amygdala stores our memories that we associate with emotional events.  This means subconscious triggers are always occurring and triggering feelings and emotions usually without our awareness.  How-To Questions Each State Googles More Frequently Than Any Other State What triggers are getting you?  How do Las Vegas casinos utilize these against you? Listen and find out. FREE BOOK OFFER

Terry Dean started his online business from scratch in 1996. He went from delivering pizzas to designing an Internet Lifestyle business which gave him both the freedom and the money to enjoy life. He is an international speaker who helps entrepreneurs who want to make a bigger profit but feel overworked and stressed. Beyond the stages and interviews, his company MyMarketingCoach is a further manifestation of his desire to help entrepreneurs.   Quotes To Remember: “Summits are extremely good way to build a list really quickly.” “Probably the biggest mistake that people make is they think that just because they can do something, they should do everything.” “If you are a solopreneur, you can’t do the same thing as somebody who has 50 employees. The good news is, you don’t have to.” “Most people are held back because of lack of confidence and a desire for certainty before they get started.” “If you are going to be an entrepreneur and be really successful and extremely profitable, you’re going to have to embrace a little bit of uncertainty in your life.”   What You’ll Learn: Effective Tactics on Growing Your Email List How to Avoid Getting Overworked Best Ways to Increase Your Profits How to Charge a Premium Price Balancing Emails and Other Responsibilities for your Business   Key Links From The Show: Terry’s Site FREE 7 Unique Ways to Create Profitable Emails...Even If You're Not a Writer Fiverr--Note From Me: check out Dorella Perlas’ Fiverr profile. She writes the show notes for Breakthrough Success and has helped me book incredible guests on the show. See how she can help you on her Fiverr page.   Recommended Books: Content Marketing Secrets by Marc Guberti How to Fail at Almost Everything and Still Win Big by Scott Adams Breakthrough Advertising by Eugene M. Schwartz The Adweek Copywriting Handbook by Joseph Sugarman

Aujourd'hui, je souhaite partager avec vous un livre exceptionnel et précieux. Il est difficile à trouver en français. C'est pourquoi après l'avoir dévoré en 2 jours, j'ai décidé de vous préparer un résumé ainsi qu'une vidéo (cet article sera édité une fois la vidéo montée). Permettez-moi de partager avec vous un résumé des principes essentiels. Joseph Sugarman était considéré en son temps comme un des meilleurs copywriters. Sa société était spécialisée dans la vente par correspondance d'appareils électroniques comme des calculatrices, des montres, etc... Joseph Sugarman n'a pas connu le succès tout de suite. Il a traversé "l'enfer" avec toute une série d'échecs cuisants avant de rencontrer le succès. L'ensemble de ses échecs lui a permit d'en déduire Les 6 Forces Invisibles qui mènent toujours au succès. Il s'agit de persévérer et de continuer coûte que coûte ! L'avantage de ces 6 Forces du Succès de Joseph Sugarman reste dans leur simplicité. C'est facile à appliquer, facile à intégrer dans sa vie quotidienne. Et ce n'est pas tout ! Joseph Sugarman a aussi associé au 6 Forces du Succès sa propre Philosophie du Succès. Ce qui fait une combinaison gagnante qui vous mène tout droit à la victoire ! Bref, profitez de cette perle rare du livre : Success Forces de Joseph Sugarman. Voulez-Vous Déclencher Des VENTES INSTANTANÉES dans votre Business ? Pour cela, je vous invite à relever le défi proposé par Julie, notre Intelligence Artificielle Propriétaire, directement inspirée de Deep Blue d'IBM. Cliquez sur le lien ci-dessous pour commencer votre bilan personnalisé et recevoir LA formation adaptée à votre business : https://www.ouicashcopy.com/julie Pensez ET Agissez avec le Cercle Privé des "Créateurs de Prospérité". Cliquez ici pour recevoir GRATUITEMENT la formation Oui Ca$h Copy! pour TRANSFORMER, jour après jour, vos abonnés, vos fans et vos visiteurs en clients : https://www.ouicashcopy.com/cadeaupod Pour cela, il vous suffit de mettre en œuvre Le Copywriting Oui Ca$h Copy! qui s'appuie sur l'Intelligence Artificielle pour ACTIVER Votre Bascule De La Réussite et... Ainsi DÉCLENCHER Une Croissance Instantanée de VOS VENTES ! Cliquez ici pour RÉCLAMER votre accès gratuit à la formation Oui Ca$h Copy! : https://www.ouicashcopy.com/cadeaupod

On today’s show we are speaking to Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss. Heather is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies and marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer. In 2006 Heather started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, Heather Ann molded her client into a successful guru now known as an expert in his field. Heather Ann has been named by a few as an ‘Icon Creator’ or the ‘Wizard Behind the Curtain’. She has instructed, coached and promoted hundreds of entrepreneurs leading them down the path to success. Heather Ann currently is the Author of Sexy Boss: How the empowerment of women is changing the Rule Book for money and success and The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game. In today’s episode we talk all about entrepreneurship and Heather's journey. Key Points From This Episode: Heather shares more about what she does and her entrepreneurial journey. Hear about Heather’s childhood growing up and how she stumbled on her life's calling. Find out what made Heather decide not to immediately jump into the workforce. Discover how Heather was challenged to explore more possibilities. Understand why it is important to know who you are as an entrepreneur, at the core. Learn how Heather made the transition to entrepreneurship, starting as a consultant. Find out where Heather educated herself on creating online sales funnels. Understand what a sales funnel is and why you should incorporate it into your business. Learn how to start building a brand from scratch. Discover why copywriting is the core skill every entrepreneur should have. Hear Heather’s methodical system behind what she does and how she implements it in her life. Heather uncovers the sacrifices she had to make to get where she is today. Understand how head space and not believing in yourself is why so many people get stuck. And much more! Tweetables: [spp-tweet tweet="“I’m a builder, I’m a builder of businesses, I’m a game changer.” — @hhavenwood"] [spp-tweet tweet="“Entrepreneurship is a journey, it is not a destination, entrepreneurship finds you.” — @hhavenwood"] [spp-tweet tweet="“The number one skill set every entrepreneur should know is copywriting .” — @hhavenwood"]   Links Mentioned in Today’s Episode:  Heather Havenwood — http://heatherhavenwood.com/ Heather’s Twitter — https://twitter.com/hhavenwood Heather’s Book: Sexy Boss: How the empowerment of women is changing the Rule Book for sex, money and success Heather’s Book: The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game  SMS “Sexy” to 72000 SkinnyBeam — http://skinnybeam.com/ Dynatech — http://www.dynatechintl.com/ Click Funnels — https://www.clickfunnels.com/ Joseph Sugarman’s Book,  The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy

To hell with sticks and stones, it’s actually words that can make or break your business. In Episode 23 of the Bright Planning Marketing Podcast, your host Catherine Campbell defines copywriting and explains why it’s crucial for SEO and your company’s continued growth. Are you able to capture the attention of your target audience and hold them spellbound? This podcast can help. During this show, Catherine explains why copywriting is problematic for most businesses. She also identifies the perils of trying to imitate the messaging style of your competitors. Catherine also discusses the importance of blending sales with story to conjure the emotions of your audience. Make them feel something, and you’ll make an impression. Catherine also welcomes her new podcast producer, Jason Pyles. He loves “Casablanca” and “The Wizard of Oz,” but he merely appreciates “Mad Men.” What can we say? He’s a work in progress... ----- We want your thoughts, reviews, and questions. LEAVE A REVIEW ON iTUNES--AND SUBSCRIBE TO GET NEW MARKETING EPISODES ON THE GO. Have a question for Catherine? She wants to answer it on the show: E-mail us! info@brightplanning.com SUBSCRIBE for your free 2017 Marketing & Planning Guide: www.brightplanning.com/welcome-mat Top 3 copywriting books: The AdWeek Copywriting Handbook by Joseph Sugarman http://amzn.to/2lgw2Ym This Book Will Teach You How to Write Better by Neville Medhora http://amzn.to/2kebwXv The Idea Writers by Teressa Iezzi http://amzn.to/2lgGK0T Honorable Mention: The Elements of Style – Strunk & White http://amzn.to/2kKzkW4

Joseph Sugarman, one of the all time greats and master in marketing and advertising, joins us today to share his successful stories to be known throughout the advertising world as a copywriting legend and role model. Joe is an American electrical engineer, marketing innovator, entrepreneur, copywriter, author, speaker, founder of BluBlocker Sunglasses and CEO of JS&A Group, Inc. which is behind some of the biggest marketing campaigns in the history.

A little about our guests. Dr. Don enjoys powerlifting, staying young (and helping others do the same) the Dallas Cowboys. That’s an assumption because he was once their chiropractor, but we figure he does! Dr. Don is all about health and fitness. Heather Havenwood has also become a fitness buff. She is a serial entrepreneur, health advocate and body builder. She, like Dr. Don is also a Texan. Dr. Don and Heather became engaged in August, 2016 and we look forward to their upcoming nuptials and a very long life together. A little about their business. Dr. Don is a chiropractor and Heather is an online entrepreneur running 3 companies, including one with Dr. Don. Heather’s marketing and promotion skills combined with Dr. Don’s ability to heal bodies, especially people over 40 as hormones start to go crazy, combined to create their healing center in Austin, Texas. In addition to chiropractic, Dr. Don created a line of Anti-Aging, Life Extension and Weight Loss products. Along with the Skinny Beam laser weight loss machine, he is helping people regain youth. Heather has taken Dr. Don’s mission and the E2 Lab products to the masses. She has made his supplements the go-to product for body builders and has been building the line in the weight loss arena. Those who cannot make it into Dr. Don’s office to use the Skinny Beam can get results with the products. One piece of advice (the nutshell version) Really narrow down what each person’s role is going to be in your business. Be open to accepting the other person’s point of view. Be OK with debating things out. Reading Material Think and Grow Rich by Napoleon Hill - http://amzn.to/2eInFBS The Five Love Languages by Gary Chapman - http://amzn.to/2eIn9nA The Adweek Copywriting Handbook by Joseph Sugarman - http://amzn.to/2edS9fT As A Man Thinketh by James Allen - http://amzn.to/2eIodbc Get in Touch with Our Guests www.E2Lab.com www.SkinnyBeam.com Facebook.com/DoctorDonSalyer Twitter @hhavenwood

BluBlocker™ & Direct Marketing Icon, CEO of JS&A Group, Inc., I always enjoy talking to 'out of the box creators' & pioneer's in various business niche's. You are familiar with BluBlocker™ Sunglasses?? Their popularity is due to an unforgettable ad campaign! Joe introduced dozens of new innovations and concepts in electronic products during the '70s, including the pocket calculator, the digital watch, cordless telephone, computers and a variety of others. In 1973, Sugarman's company was the first in the United States to use the 800 toll-free service to take credit card orders over the telephone-- something that direct marketers had never done before. His line of BluBlocker sunglasses, which he sold in direct mailings, mail order ads, catalogs and on TV through infomercials, and the QVC, the Home Shopping Channel. BluBlocker™ sunglasses are sold currently at stores throughout the world with over 20 million pairs sold. As a well-respected and visionary entrepreneur, extraordinary teacher, leading real estate investor and super successful marketer, Sugarman shares with one and all how "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem." By creatively looking at his problems and turning them into many new and innovative opportunities, Joseph Sugarman has created a wonderful life for himself and his family in Las Vegas and at his beautiful home on Maui. Stem120.com Join me on Facebook ~ facebook.com/BuildingAbundantSuccess

This week, Pete talks to Jordan Pine, a specialist in short-form Direct Response Ads for TV. Jordan shares lots of tips with Pete about this fast-moving medium, and Direct Response marketing is applicable almost everywhere, so be ready to take notes. -= Links =- - Books: My Life in Advertising - Claude Hopkins Ogily on Advertising - David Ogilvy Reality in Advertising - Rosser Reeves Tested Advertising Methods - John Caples Triggers - Joseph Sugarman Salesman of the Century - Ron Popeil - Online: http://www.scimark.com - The site of Jordan's company, Scimark http://scimark.blogspot.com.au - Jordan's blog, where he critiques Direct Response Ads from various products. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.