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Market Proof Marketing · Ep 312: Helping Builders Get Happier Buyers with Derek Schairer and Luke GroesbeckIn this episode, Kevin Oakley is joined by, Derek Schairer and Luke Groesbeck where they present their new software tool called Foundation. Derek and Luke dared to ask “Why is it easier to track a pizza delivery than it is to track the most important purchase of your life?” which led them to find a way to simplify the homebuilding process for both the builder and buyer. The goal that Foundation seeks to achieve is to sell more homes, more efficiently, to happier customers. Kevin, Derek and Luke discuss:Keeping the builder and their brand first.The two products that Foundation offers which are Closing Concierge and Ownership Experience.The technology behind Foundation.The importance of understanding the full complexity of a project.Taking stress off the builder and creating a better environment for the buyer.You can get a full Inside Look into Foundation by joining All Access here!Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!  The post Ep 312: Helping Builders Make Happier Buyers with Derek Schairer and Luke Groesbeck appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Sorting Through the Perceptions & Realities of Today's Mismatched Market with Nick BoniakowskiIn this episode, Kevin Oakley is joined by Nicholas Boniakowski, Head of Agent Partnerships at Opendoor. Together, they discuss an article from Opendoor that sheds light on the current real estate market. Nick unpacks what a “mismatched market” means and the inconsistencies with what consumers are saying and what they are doing. They talk about the future of the economy and Opendoor's dedication to making sure sellers know they have options in an uncertain market.Kevin and Nick discuss:This article: https://www.opendoor.com/articles/todays-mismatched-market-real-estate-perceptions-vs-reality The low inventory and how that is influencing the market.The buzz around the upcoming recession… that still hasn't happened yet.How most homebuyers and sellers desire flexibility on the closing date.The new normal on buyer and seller concessions.Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Transcript:KevinAnd today we have Nick Boniakwoski, head of agent partnerships at Opendoor here to sit down and talk about some of the research that they've found in terms of a mismatched market perceptions versus reality. Some some really great insights and takeaways. And Nick, thanks for joining the program.NickThanks, Kevin. Thanks for having me.KevinNow, your title, head of agent Partnerships at Opendoor. Give us a quick background of what it is that you do Opendoor, how you found yourself there, and kind of the background that that makes you the right person to be talking to today.NickSure. And up to. So I'm coming up on about almost two years at Opendoor now, but I've been in real estate in and around real estate for most of my professional career, which sadly not to date myself, goes back. Coming up on two decades, I've had about 15, 16 years in the real estate industry starting.KevinDo you still have so much hair as if you've been around in real estate that long?NickI've I. You can't see the back of my head. I'll just. I'll just say that. And I'm going to look forward on this camera for the rest of the time. But no, it's, you know, I so I can't say that I've seen a few cycles now and I'm sure we'll talk about later in this conversation kind of how this one is unprecedented.NickBut I did grow up in a third generation real estate office right about my grandparents. First job was organizing the filing cabinets that our deal folders went into. And I remember in that job when I was 14 or 15, you know, moving these folders up to the attic because it was a New Jersey law where I'm from. Yeah.NickTo maintain these files for seven years. I remember in those early days thinking, Man, I'm using my computer for everything. When is this part going to change? When is that going to change? So I've been fascinated with the industry and that intersection with technology, which has led me down a series of different jobs in in the industry, some some years at some other big real estate companies, including Redfin.NickI actually worked at Realogy. Now anywhere brands for a little bit, but always kind of at that forefront that intersection of of marrying the old with the new, you know the brilliance of all the new technology in the world alongside the new local expertise that an agent can bring. So talking about, you know, how I'm in this, where I am at this role now as head of agent partnerships, it's really about meeting the consumer where they are.NickAnd that's generally the theme of our our whole partnerships team at Opendoor, where, you know, we're trying to do a lot of interesting things to digitize the home buying and selling process, working with consumers, giving them other options to to move with the click of a button. On the partnership side, we also recognize that, you know, in 2023, while technology continues to improve the process, you know, customers are comfortable working in different ways.NickAnd on agent partnerships, it's our recognition that, you know, many, many, many consumers have that trusted advisor in their local network. They want to work with that person. So my job is to basically reach out to the agent community, help agents and brokerages understand ways that they can partner with Opendoor to make Opendoor a solution for their customers that want the best of both worlds.NickYou know, the guidance from their their trusted advisor and access to open doors digital home selling or buying solution.KevinSo I think that's awesome. One, it's great to see always see people who have kind of that front line experience and so that background in the agent world of seeing transactions and being involved in transactions, definitely that's always one of the missing pieces when we start abstracting to other layers of technology and finance and operations. And it's like, have you done this?KevinYou know, you kind of if you sit in enough brainstorming sessions with people who haven't been involved to that degree in the real estate world, it's just almost it's just really hard to come out with what the consumer really does want. I think that's interesting. And then second, I think it's really interesting that part of the approach, it appears that Opendoor is, hey, we need to have great data and great insights to share with agents as well as consumers, as well as builders.KevinAnd that's again, kind of brings us back to this article of of, you know, anything that can be used to inform, better inform kind of all of our mutual customers. It's it's it's good for everybody.NickYeah. Yeah. I totally agree. I mean, and that's one of the enjoyable and exciting parts of my role actually. In addition to data, you know, we have access to hundreds of thousands of consumers. So, you know, with that access, I agree with you. And there's a sense of responsibility around, well, how can we pull conclusions not just keep them from ourselves, but really inform, you know, the broader population of the vendors, partners and the various folks that are going to be interacting with customers.NickAnd that's truly been one of my favorite parts about working in the real estate industry in that like at its heart, it's very collaborative. You know, the nature of of buyers and sellers and representation on all sides and that people are generally trying to work together. And that's what we're doing with a lot of these surveys that we publish, you know, with that access to consumers, you know, we can collect some insights and hopefully share them with the industry so they can better position their products or for our for our agents, they can look to Opendoor and realize that, you know, we're here to inform and educate and make the process better for for everyoneNickout there along those lines and into the data, which, you know, I will walk through today, I have the privilege of talking to agents across the country in my in my role, whether they're partners or just new agents that are interested in hearing about us. And that may be at conferences or individual office visits. But we have a team at Opendoor.NickLiterally in the past 24 hours, I've talked to an independent broker in Charlotte, in North Carolina, and I had a meeting with, you know, one of the larger teams in in the Houston market of Texas. So we get an interesting perspective, which is a theme We'll talk about a bit today, I think, in what's going on with mismatched buyer and seller expectations.NickBut just this idea that, you know, real estate, we all know it's hyper local, but that's also true. And what the data shows us, that it can feel like a hot market in one area and it can feel extremely cold in another.KevinSo yeah, and we'll have a link to the article in the show notes and I'll show it here. For those of you watching on on video right now as well. But I mean, Mismatch market, I love how it opens of you know, everyone wants to try to summarize it down to a point of is it a buyer's market or a seller's market?KevinAnd I think the the first thing of the article really points out is that buyers and sellers are both in agreement that it's a tough market, but maybe for different reasons depending on the side of it. You're on. But but no one thinks that the current market is a panacea for either side. It's a fair way to say it.NickI think so. I mean, I think when you pay attention to headlines, people have realized that it's been what I would call a seller's market for for quite a few years, although that's that's shifted mostly because of the volatility. And I think whereas if you had to get someone to choose buyer or sellers, you're going to have more folks that are going to say, well, it's likely easier to be a seller, just given the fact that inventory is extremely low and interest rates are triple what they were a year ago.NickThat said, it is clearly a different seller's market or less so than it has been in some of these crazy years of the last few. So yeah, you're generally just getting a lot of confusion where I think people hesitate to answer that question specifically. And it's part of the reason why we went into this this research just to kind of to settle this.NickAnd I think as we see in the data and reading this report, it still is a little bit inconclusive, although there is some alignment on buyers and sellers. And I think the reality is that however people feel about how easy it might be to sell your home right now, there's just general agreement that it's tough. I mean, it is a tough a tough place to be transacting.NickAnd most of the people that we're seeing moving are doing so because of, you know, life events, reasons that they have to be dealing with. A lot of speculative buyers right now are looking to take advantage of some opportunity in the market. So.KevinYeah, and typically when you hear the terms buyer's market or seller's market, it's like everything on either side of the ledger is in favor of that audience. And that's that's what we're saying here, is that, yes, it's still more a seller's market than not, but it's not in past seller's markets. It's been like the seller can just state their terms and get what they want.KevinThere's there are going to need to be concessions. If you're going to talk a little bit more about at the end or expected concessions on either side and that's a little bit more nuanced. And of course, it all depends on the specific markets. But next in the article that I thought was really interesting, it says the top five housing market concerns all generations actually can agree on in the top three.KevinSo the question was, you know, what what are the things about the housing market that's concerning to you? 77% said interest rates, 72% said home affordability, which I think is interesting. And a weak economy was 60%. The next two were not over 50%, but still a good portion. Lack of homes for sale, 34% and high unemployment at 20%.KevinInterest rates are an unavoidable reality. So that one, we could we could talk more about that, Nick, but I want to maybe just have a little more conversation on your perspective of the next two, which is affordability. This doesn't really seem to be slowing people down. In the article, it talks about the fact that kind of the velocity of of sales as a percentage of what's available, 3% I think is a weak roughly is higher than it was in 2019.KevinSo even though it's a concern, it doesn't seem to be something that's actually causing transactions to pause or I think again, in other markets kind of like that, that would be something that would be that would be reducing that speed of transaction. Yeah.NickYeah. I think it's a great, great call out and I think it's exactly, you know, one of the points here that illustrates the title of this whole whole survey, it kind of is mismatched expectations, mismatched market where it's not not really just mismatched expectations between buyers and sellers. It's mismatched kind of fact or what consumers are telling us and what they're actually doing.NickSo people are hoarding. They have concerns about affordability, obviously interest rates, yet they're still transacting. And I think more than anything that speaks to really one thing and it's inventory. The fact that we're dealing with inventory levels from from, you know, not seen since 2004, I think is is the year we mentioned here, just that in most markets you're dealing with lower demand.NickYou certainly have decreased buyer demand just because of interest rates. Some folks have simply been priced out of the market. Yeah, the only thing beating that decrease in demand is the decrease in inventory. So no matter how few buyers you have, they're still chasing fewer and fewer homes. So that that unfortunately, it creates a world where homeless portability can be a concern.NickBut doesn't change reality if if there's still two buyers chasing one seller. You know I loved when you when you opened you talked about what a what a true seller's market looks like where there was this idea where you could put your home on the market and just say everything you want. And actually used a similar phrase in a conversation last week where it was almost like a demand letter.NickYou would go to the market and you you'd publish your demand letter during your highest and best, and you say, These are the things I want. This is the closing date, this is the money down. This is the lender I want you to use. And this is exactly how you're going to close and what you're going to ask for in your inspections.NickI've definitely seen a step back from that type. So I think we're kind of in this transition period where the sellers who used to be able to do that, or the agents who used to be able to guide their customers to say, publish your demand letter when we do your highest and best, you're not encouraging that kind of activity anymore.NickYet they are still going to market in most cases if they have, you know, well-priced home in relatively good condition, they still are expecting multiple bids. They're just aware that it's not going to be quite what it was. So we're still in this mode where people are expecting because there are so few of their neighbors on the market, that these buyers are going to have to overlook the concerns about the home affordability and the interest rates on their.NickIs that.KevinGood? I think what's interesting is it's like this captured thing because people who are choosing to transact now on either side, buyer or seller are probably doing it because there is a innate need or prompting of circumstance that that, you know, I was just reading on another article today about the fact that, you know, builders in my world, you know, their concession amounts have been higher.KevinSomeone just recently, one of the public builders just now said that like 9% on average are giving away 9% of their their prices on incentives. Well, if someone is choosing to sell their existing used home in this market, they're probably doing so because there is a reason. So like the arguments being made that builders find the market faster because they have to sell all the time no matter what and the used market doesn't have to.KevinBut the sellers in today's market are probably selling because there is something that makes it. I have to situation. It's not going to be all the time, but it's more so to me. The analogy is I love analogies Nick is if if I invited my wife to go out for a steak dinner knowing that she likes steak and I say the words, we are going to go get a nice steak dinner at a nice restaurant.KevinAnd then we show up at the restaurant. You know, the date had been made were there. And I look at the menu and I'm like, Oh, dang, steak is twice what it used to be. At that point. I can be frustrated and I can express concern about the affordability of steak, but like, we're getting steak, it's not like we're going to say, Hey, let's let's just leave the restaurant and go get Italian.KevinLike, let's go ahead Olive Garden. So I just think that that whole and it's important for for our audience as builders and developers understand that you are going to get questions and objections and concerns around affordability, and you do need to be ready to speak to those. But also you don't have to have kind of an initial response of, Oh my gosh, I must be overpriced or overcharging.KevinBecause again, kind of what you spoke to, a nuance there was demand might be low, but suppliers to lower in most cases. All right. Moving on to a weak economy, 60% of people worry about the weak economy. Is it weak? Is this just this is future projection, obviously, of the fact that it feels like things must get worse.KevinBut everyone's been talking about this is, you know, the recession that has been the most anticipated recession of all time. That still hasn't happened yet.NickYeah, you know, I myself am confused. I don't know if the recession happened is happening today or is happening tomorrow. All I know is that it's in every headline that I read. And I think that is basically what most Americans experience as well. Yeah. You know, Jay Powell a few weeks ago talking about, you know, bypassing a recession.NickWe have a bunch of different data points that would indicate that it is a healthy economy. Obviously, we see unemployment towards the bottom of this list. I don't think that's a coincidence given how relatively strong employment numbers have been. And I will say that in this subject in general, I always guide and counsel any real estate professionals or people in and around the industry that if you want to be successful in real estate and don't ever talk about politics, just look at approach on the sales side.NickAnd I think that as you get into the economy, you know, these things become a bit political in that someone's always to blame for whatever the current economy is. So I think the reality is that we're going to we're in a media cycle where we're always going to be talking about the economy, how it could be better, what are the warning signs those kind of headlines get?KevinI think the benefit is that generally people can be concerned. I think both home affordability and economy fall into the same place of I'm worried. I'm really worried about it in air quotes, but not in my own personal situation. Like, yeah, I feel like the economy must be getting worse or headed in that direction. But I just got a raise.KevinI just got approved to work from home. I just, you know, it's like, but it's for everyone else to worry about. And at the end of the day, the people who are choosing to transact in this market, they have concerns about those things, but they also either feel like they may not apply. And that's just that's like human nature.NickYeah, I think that that that is right on. And I think the reality is that for people that have been looking for homes, given how difficult it's been to find a home over the last few years with inventory, you have a lot of buyers that have been at the search for quite a while. So they're prepared. They have gone through the process you have to go through with a lender.NickObviously, the borrowing requirements are a lot different than they were during the, you know, the years leading into the great financial crisis. So, you know, you have informed consumers, despite the increases in rates that feel some sense of security and they're getting educated on on what's required to actually buy a home. So I think what you said is, is mirrors a lot of what I'm hearing from agents and that the overall state of the economy, you know, whatever people may think about individual buyers, you know, they're going into these purchases despite the increase in interest rates with, you know, strong savings and a plan.NickAnd they looked at 500 houses. So they generally have a sense of of where they think the value is. And there's a bit of confidence on that side.KevinYeah. And so like you said, even it's still a on the balance of seller's market. But even in this market, it seems like they still want the same three things that sellers have always wanted. And the research calls us out. 87% of sellers say the certainty of an offer not following through. So certainty, 74% of sellers want to sell as fast as possible.KevinThey want speed, and 58% of sellers say that receiving a cash offer is important to them. So certainty, speed in cash sounds like what sellers have always wanted and always will want it does.NickI mean, also a bit of a plug for for opendoor. It's it's it's kind of the basis of what we try to do. But I mean, that's no coincidence, obviously, in that, you know, we're looking to deliver exactly what what consumers consumers want. I do think, you know, along those lines, one of the trends that we've we've mentioned in this article is that we have seen fall through rates increase, I think 18% currently sales are falling through and that's that's up to the second highest percentage since 2014, I believe.NickSo it's becoming an increasingly real, you know, problem in the industry. My wife's in the residential lending space and, you know, someone qualifying, you know, at a five and a half or 6% rate. And then when that rate goes 2 to 7% can be the difference between someone, you know, losing qualification. Different things can happen during deals. And, you know, we are seeing some of the hesitancy show up in the way people are acting during transactions.NickSo at the end of the day, you know, despite it feeling like it's it's a good seller's market for many sellers but in uncertainty in the world that we're seeing show up in the data here around concerns around interest rates and the economy and all that, it is showing up in people backing out of transactions and it is obviously in sellers mind.NickSo being able to deliver, you know, the certainty and the speed and cash that that open door can just to have it as an option on the table. I spend 99% of my my time with my team talking to agents about having this option. You know, sellers are going to consider a lot of different things. But knowing that in this kind of uncertain market, having having that cash offer, which is what we try to be for agents, you know, you have this cash buyer, at the end of the day who will execute the same as obviously, you know, I know you've had some of my colleagues on to talk about the homebuilding side, how andNickhow important that can be. You know, even in this market where inventory is low, having continued contingency, you know, to buy one of those homes obviously can be nearly impossible. So Right. Continues to be true, continues to be something that we really try to try to push. And, you know, I think this will become increasingly important as we continue to move towards, you know, this uncertain period of time.NickI don't know what's going to happen in the future. Obviously, I think a lot of people have been has been wrong about where the real estate market is headed over the last few years. But you have to imagine, as this business tends to be cyclical, there will be some more movement, you know, to to reach some kind of equilibrium.NickAnd during that time, I imagine these demand from seller is going to become more important.KevinAnd then equilibrium is found by buyers and sellers making concessions, in fact, finding the market one one transaction at a time. Ultimately in the data here says that both prospective sellers, 76% and buyers 80% indicate a willingness to make concessions to expedite the process. So again, it's this idea of buyer sellers, market. We're going to have to make some concessions in order to make things move forward.KevinSo this is, again, where you're you're both your background and your current position really lets you talk in depth on this particular topic. So before we get to kind of the current data points, how have concessions evolved over the years? Would you say?NickYeah, and that's the real the real meat of this survey. You know, concessions don't always show up in the numbers, right? You know, the popular headline is always purchase price. People think about their real estate deal. The thing that stands out is what you pay for or concessions are are one of those things that kind of exists in the background where they're not always quantified on the settlement statement.NickThey don't always show up that the seller was willing to to leave a an old Volvo in the driveway to get a deal done has actually happened to the neighbor of mine. So they're kind of that unspoken in some ways. Part of the deal and a reason why we really wanted to survey our audience on this was because you don't always see it show up.NickAnd I think that concessions when you start to see people do different things on concessions and get more active on the seller side, that is a tipping point that shows you moving from from one market to another. So as we discussed, we are by no means, you know, moving towards this this robust buyer's market. But as we move a bit from extreme seller to like moderate seller market, we're starting to see at least a willingness on the seller side and buyers and of course, to align on concessions.NickSo, you know, we mentioned, you know, what they are these are the components that basically get deals done. It is where, in my opinion, from working with real estate agents for four years, it is an area where I see the best experienced agents really outshine their competition in terms of creativity and really just general awareness on telling their customers, you know, what can actually happen here.NickBecause again, if you come into a transaction, you're thinking, well, I got to pay this amount and it's going to cost me this much money per month, and these are my taxes. But, you know, if you're in the industry and an expert in the industry, like many of the real estate agents I work with, you know, you are advising your client on all the different moving parts, whether it's a closing date or getting help with, you know, rate rain by downs and the different components, different ways that you can make concessions as a seller or as a buyer to really bring a deal together.NickAnd I think that's what we're we're starting to see in the survey shows and you mentioned the 76% and 80% of buyers and sellers willing to incorporate some concessions shows a general alignment. And I think the thing that I hear the most, and this is more qualitative and quantitative, but it backs up that point is that 72% of sellers are buyers right now as well.NickSo you can have the best time ever selling, put your house in the market and get a ton of offers. But if you're going to buy the next home, you're going to deal with the same set of problems that every buyer is facing right now, including the 7% point mortgage rate. So I'm not going to sit here and say that sellers are deeply sympathetic or are ever going to feel bad about getting 50% more than they paid for their home five years ago or ten years ago.NickWhen you're selling, you're probably going to get the best deal you can. But I will say that there's a general awareness around, wow, this young family is now dealing with a rate that was triple what they could before. I'm going to have to deal with that as well. When I want to move, I'm going to have to deal with all of the things that they're dealing with.NickSo it's kind of recognition of how tough it is. And that showed up at the top in our kind of alignment piece where where this is one thing that buyers and sellers agree on that even the sellers are saying, yeah, it's it's overpriced. Like I see it, it is a very overpriced mark.KevinI think even the top the top one here on your list on flexibility and closing date makes complete sense. And my, my hunch would be that this has been at that top really ever since the COVID epidemic began, because everyone, you know, when it was a completely a seller's market for sure, this most likely would have gone away of like just figure it out.KevinI don't care. But now that we're back in this more balanced market, that everyone understands that just making dates align is really, really tough. I also just anecdotally, my own experience and people I know, it seems like when you close and when you take possession are also often two different dates in today's world, a lot more flexibility of hey, you can you can remain in the home for a period of time after the closing occurs or rent back or, you know, a lot more flexibility on timing.NickYeah. The only difficult part about doing a chat with you, Kevin, is that you take a lot of take a lot of my my headlines that's exactly the point I was going to make that I think which which I appreciate you know you're you're an expert so it's nice to us to realize that, you know. Yes, that's exactly right.NickExactly where I was going to go. But again, for for agents that we talk to and for our consumers, there is a general awareness at that point. You know, it's usually like, well, I'm closing this date, the deal's funding. I better move in that day. But there's a ton of flexibility. And this is what we're seeing, you know, with many of the agents that I talk to, it is just detaching those two things.NickThe deal may close this day, but I may be getting, you know, three weeks of a lease back so I can stay in my home or, you know, I may be moving in early or there's all these different things I haven't heard of a really extreme example from a very fortunate real estate agent who is doing quite well and has a second home down down the beach and she was actually able to she she was representing buyers, but the seller wanted to stay on the property until they're closing date.NickThe buyer wanted to get into do work, so the seller had nowhere to go for another three weeks. But that agent was actually able to use her summer home to give it to the seller for free, to basically allow her buyers to start the work. So they closed up front. Seller had a place to stay, which wasn't their relative's house, but, you know, extreme an extreme example, a fortunate position to be in.NickBut I'm hearing people basically make deals like that. And I agree with you and I've covered this this kind of concession has become popular. And I think it's a good thing for just customers to be aware enough. I think overall in the concessions piece, another thing that I hear from agents a lot recently is, you know, you mentioned home builders and different things they're doing and that 9% figure.NickThe thing that I hear from agents with new construction being an increasingly large part of invisible available inventory inventory, is that on the resale on a used market, they're competing now with with those concessions. So whereas, you know, in the seller's markets of the past, you didn't have to go to market with a bunch of concessions, you didn't have to list on the MLS, you know, get a $5,000 closing cost credit.NickI don't think we're at that point yet, but I'm hearing from agents that they're being a lot more proactive in advising their sellers to possibly play a role in a rate buy down. Now, obviously, that looks a lot different from from, you know, a new built where you can advertise that on the banner at the front door, the new sales office.NickBut we're hearing that a lot more that agents are trying to educate the sellers to be a little bit more proactive. And even if it means that they're going to net that same strong purchase price just as a way to get buyers more comfortable with, you know, getting that that rate down a quarter or an eighth of a point.NickAnything they can do to kind of just create more goodwill on that transaction Because again, there's just a general sense of, yeah, it's tough to transact right now. And if you're doing so, it's like you said before, you're doing something because you need to.KevinYeah, well I think a couple of things there. One is your point is is really insightful that even a lot of shoppers and sellers don't understand how common this concession is in terms of flexibility. And so when you're dealing with an uncertain consumer on either side of the transaction, it's important somehow to to communicate this with. And that's obviously where the experts have to come in.KevinAnd how do you communicate that without kind of starting out with desperation? Not at the beginning, but you can imagine hundreds of consumers saying no way, honey. We we got to make sure that the data lines up because think about all the stress in the and the domino of other things that have to be lined up and really know that that doesn't have to be.KevinBut unless you help them understand that that that possibility exists, that uncertainty is is really high. So like how how you kind of remove the veil on that is important for both buyers and sellers under understanding and and if they have representation that's communicated. But the other thing that I think is real interesting is as a seller, when you add the 18% cancellation rate of transactions and then you start talking about this, a lot of flexibility that you're offering to the buyer on timing, that does seem to be a little bit like you are adding risk to the equation.KevinI'm I don't know if I'm saying this well, Nick, but and I'm trying to find out a way to make it not sound like a blatant advertisement for Opendoor. But my point would just be like knowing that 18% of transactions are falling through and then delaying and delaying and delaying a closing date for a buyer that might not close, It does seem like that's a riskier bet and something that certainly should be factored into.KevinDo I should I take this offer from Opendoor that has, you know, certainty, speed and cash versus saying, hey, I'll take this this offer from from someone else, but I'll delay the closing for three months and then two months in and they say, sorry, we're not we're not doing it.NickI mean, I, I can can disagree with you and I understand why I could feel like a bit of an advertisement. But, you know, that is one of the primary value props. And I think specifically and also for for a big chunk of your audience, obviously on the other side, that unique offering that we have for our homebuilder partners of of nine months of close of escrow and basically must say that.KevinAgain because I still I'm amazed by the number of people I interact with who are like they don't they have not heard this or it never registered to them.NickYeah. Just recognizing, you know, the partnerships and the the use case that we have on the homebuilder side. And this is not my world. This is a nod to my my, my colleagues on the home other side that I work very closely with. Obviously, many, many homebuilders are working with agents. So it's all it's all related. I don't want agents to know this, do that.NickAnd then when I went off consumer selling to open door and buying from one of our homebuilder partners or any new construction made from a homebuilder, they are eligible for up to nine months for their tools. The best girl with basically unlimited flexibility on when they're going to pick that date and how often they need to move it, which obviously your audience doesn't doesn't need me to explain.NickIt is tremendously valuable in that whether it's a close date, getting pushed out for for a construction delay or whatever it may be, having that flexibility for the reasons that you just articulated around falling through, you know, you're under contract with a traditional buyer of your own home and their financing changes. You know, you're out of luck. On the other side there.NickSo that is a massive, massive value prop. You know, we recognize how necessary it is when you're in that situation and, you know, versions of that exists. Obviously, the flexibility around the closing date for for all consumers. So when we work as agents, I think it's one of the most difficult things for us to explain to our agent partners when they talk about a closing date.NickWe show them a calendar and a product and we say pick the date, you know, and they're dealing with a 60 day window, but they can pick Tuesday. They could change the next day to Wednesday. And having the ability to have this cash buyer of Opendoor who can execute the closing on the day that the seller needs to is tremendously valuable.NickAnd also, you know, recognition that we're going to close. We don't have to, you know, go go borrow our money the way a traditional buyer what it's going to close. And we say it's going to close. And yeah, I think if I had the ability to convey what you just conveyed around the risk of fall through and how much that can cost, if we could do that succinctly upfront, I think everyone in the world may look at the opportunity in more favorably.NickBut but that's my mission to spread that word. And, you know, I recognize there's a lot of different ways to buy and sell on the world, but that is obviously a massive, massive benefit of working with Opendoor.KevinAll right. My last question is, do you feel like this openness towards concessions is the new normal that we're in for a while or you know, what? What are you hearing and seeing kind of on the front lines right now when it comes to buyer and seller concessions?NickYeah, You know, my my, my colleagues are starting to make fun of me for saying this because I reference it so often. But I got to get my my father, my my original mentor in real estate a shout just one of the earliest lines I've I've heard him say since probably the nineties when I started paying attention to what he was doing.NickAnd I was a young kid then, but he'd always say, and this is going back to the nineties, my crystal ball is in the shop now. Now I'm a dad and I'm saying the same cheesy stuff, but it is the truth. You know, my crystal ball has been in the shop for as long as his had. It's very difficult to say, you know, where the world is headed.NickI'm not an economist. Everyone I talk to in the industry now says these times are unprecedented. They haven't seen them before. And, you know, real estate folks, they love to say, oh, I've seen this before, but this one feels especially new when I can say being in the industry. I mentioned this earlier. The thing to me that separates the great agents, the that are always doing a ton of transactions and the same is true for sales associates.NickAnd in the new construction offices I go to is that they are open to negotiating concessions are always a part of their business in good markets, down markets you know giving people how were the market is just mean if it's buyer or seller giving both counterparties a sense of many victories is just a really smart strategy and hire conducting your business.NickSo you know if the market continues to shift, if we get into a world where, you know, inventory starts to come back and we get a little more balance, you know, I see obviously where concessions appear in a transaction either upfront on the seller's MLS listing or on closing day. You know, that kind of shifts around a timeline of when they're used, either keep a deal together or attract new business.NickSellers are certainly calling the shots today, so that means concessions are happening, but happening further on down the process. And, you know, I just stay with that theme of not sure what's going to happen in the market, but smart folks are continuing to deploy them in every situation and and just making sure their customers are aware of all of these different moving parts that go beyond just the purchase price.KevinI'm going to say something that sounds like it might be an extreme statement, but I really I don't know. I don't think it is. I think tip to me the fact that both sides are open to concessions. I don't know this has ever been plotted on a on a chart, but makes me feel like the market is more balanced than most people would think.KevinIt's another way of just saying what we've kind of said a couple of different ways on on today's show, Nick, But like, you know, a savagely unhealthy market and one extreme would be again, where we're one side is like, nope, I don't need to make concessions because it's a buyer's market or it's a seller's market. And so the the volume of transactions, especially in the agent world, feels highly unhealthy.KevinBut when I look at outside of the number of transactions as a as a data point, I think both sides are willing to make concessions then then it's maybe a more healthy market than a lot of people would say from the outside.NickI think it's a reasonable conclusion. And I think that's why and I encourage all your listeners to check out this survey and the resulting blog and the research we've done around it. Just just going back to that point of we see a lot of headlines. We know, you know, the popular headline around price growth and going to being generally a seller's market.NickBut these concessions and the reason why we were so interested in it and the data here is exactly that point that but maybe it isn't exactly as it looks in the headlines, maybe there's stuff going on below the headline, but behind the scenes that shows that buyers and sellers are are getting together and compromising a little bit more than, you know, the headline would lead you to believe.NickSo yeah, I like the conclusion.KevinSo awesome. Well, Nick, thanks for coming on and thanks to the whole Opendoor team for, for doing research like this and sharing it openly. Always good to have more insights, especially from people who have both the number of transactions and consumers. The interaction with but but also just the general industry connections to to hear what's what's going on on the ground floor.NickAwesome. Thanks for having us, Kevin.  The post Guest Episode: Sorting Through the Perceptions & Realities of Today's Mismatched Market with Nick Boniakowski appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 298: Building Certainty For The Uncertain Builders with Julie JarnaginIn this episode, Kevin Oakley is joined by our very own Julie Jarnagin to talk about her new book Building Certainty! Julie gives us an inside look into what she believes to be the most valuable takeaways as well as her reasons for writing this book in the first place. Content can be a source of pain for builders, but Julie has simplified the process and created a guide to make it that much easier!Kevin and Julie discuss:Her NEW book "Building Certainty" which you can buy here!What chapters Julie thinks will benefit builders the most.Kevin appreciates in chapter two there is a list of things to “talk about” which kills the excuse that builders usually have when it comes to creating content.The value of the table of contents, why it's helpful and how it works like an index.Building certainty with your brand for your customers. It's not about you, it's about whether or not your customers feel that you can take care of them.Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Transcript: KevinAll right. She thought we had already talked about it. And we did. Everyone knows now the building certainty by Julie has been written, but I was like, No, the people need a full interview of just you. There's not an audio book currently, right?JulieNo, not an audio book.KevinSo for those of of those people in the audience who are more like my kids, prepping for school by listening to their books are supposed to read over the summer, I don't know how I feel about that, but some people might need some more like insight in an audio format in order to encourage them to do something that apparently no one does anymore, which is actually read a book.JulieI love it. Well, this is fun. I've never done it from this side. I mean, obviously I'm on the podcast pretty regularly, but never in this seat before where you're interviewing, I guess me. So this is.KevinFirst of all, we have to celebrate and I think we did this a couple times on social media, but people are buying your book. Yes. They read it and implement it. You know, fingers crossed. Hopefully you do good for your business and good for your career. But people are buying the book. It's already it's already fantastically successful, number one, in Amazon under real estate for new releases.KevinI think for long. So who knows? Yeah, I like the fact that you get equally nervous discussing such things as I do.JulieYeah, I know, I know. Well, it's a world like, I don't know. Some people know I used to write fiction, so I have fiction books out, but this is the still different. So this has been fun and it's been fun seeing people say, Oh, I bought multiple copies for my team. It's just it's been fun and the support has been great.KevinYeah. All right. Well, let the hot seat begin. The pleasantries are over.JulieOkay, I'm ready.KevinAnd my main question for you is there are nine, ten, ten chapters in the book. Are there a couple of chapters where you feel like not not the ones that are your favorite to write or you learn the most when you're researching or looking into something, but that you feel like people need. Like a lot of times a little more context.KevinWhen you work with 80 different homebuilders around the country, people are always like, How do you know what to talk about or insight? Because we just you can tell what people need. This was definitely something that people needed. But what are there particular chapters that you think people need more than more than others? When you look at what what folks are doing in today's landscape?JulieSure. One is that probably the shortest chapter. Well, except for the last one, just kind of worksheet. But chapter five is all about like, what do we prioritize? I think what we see with a lot of builders that we're like, Hey, how's content going in the room? Because it encompasses so much and then they just don't know which of those many things that are out there should I actually be working on.JulieSo it's about how to assess what you're currently doing, look at the needs of the company, look at what's out there in the future and how to actually figure out like, okay, what do we actually need to focus on right now and what do we need to start putting into place for the future? So that's kind of a short, quick chapter, but it's also helping them focus in on out of all these things we've talked about in the book, what what do I do first?KevinYeah, I think if you focus on those things that are most important, then you can start building momentum. And a lot of times people just get stuck. And like I talked to someone yesterday, well, we we partner with a company right now to help us create content. I talk to them for a half hour and then four or five weeks later they'll give me something in writing about what we talked about that she's just like, it just feels so slow and hard and it doesn't seem like this is the right, right way to be going about it.KevinSo I think we need to send them a copy of the book and I'll be helpful. But I agree. I think people don't. They're often disillusioned by response to content out of the gate. Mm hmm. I go I always go back to the podcast regularly. Now it gets 500 listeners per episode or so, sometimes a little more, sometimes a little less.KevinI think the first like six month, well, first two months. Anyway, that we did the podcast, there was like 30 to 50 people and you're like, Is all this worth it? All this prep and getting the technology in place and all the rest. So if you focus on what's most important and the reason why is most important, hopefully it gives you momentum to keep going.KevinSo I love that one. Is there another one that you like? Yeah.JulieI think just the beginning of the book that kind of lays out what is content, why do we need it and just kind of a foundation, because it is a word that people throw around. And so some people, when they think of content, they think of social media and some people think of content and they're just thinking renderings and photos on my site.JulieBut it's all of those things and more and I think I'm a very analytical person. I like a list. So in a way, a lot of the beginning of the book was just breaking things down into pieces where even if some of these things you just know from being in your role, it also is seeing it all in a structure of what topics are we going to cover, what mediums are we going to use, you know, photos, videos, whatever.JulieHow are we going to distribute it then? How are we going to analyze it? It just kind of lays it down in a framework that you can start wrapping your arms around because it's just large.KevinYeah, I think chapter two could have been its own like book in a way as well, which is just what topics should we cover? Which I thought you might say that one, but here's, here's my answer anyway. Why? Number two is extremely important and useful, but I wouldn't have picked it either, is the answer really is stop thinking that everything around you is boring or mundane and just relent to the fact that you need to talk about it all.KevinYou need to have content related to everything. So in chapter two starts on page 22, ends on page 46, and has all I mean, the table of contents anyway, alone. There's two and a half pages of things you can talk about. So that's, that's like excuse wiped away. There is no excuse of, well we don't have anything to talk about.KevinWe're just a fill in the blank. We're just a first time home builder and all these people say this to us. Well, I only build 20 luxury homes a year. Well, I only build on your lot. And that's like, stop saying only. It's all interesting to to a certain audience.JulieAnd the reason I included all of those two is because I think we get stuck in one thing, like, Oh, I've done a million walkthroughs of my house and I've done a million testimonials. It's like there's other you can take the same things and take a different angle at them. I think the real magic that comes in all of these topics is when you start combining more than one topic.JulieSo if you want to feature a floor plan, well how about also grab, you know, people who've lived with that floor plan and you're mixing the people, the homeowners and the floor plan. So a lot of it is just like kind of walling all those topics out on the table. So then you can start mixing and matching and instead of having to use your mental capacity to think of those topics, you can start using that creativity to then put together new and unique things to solve your problems and engage customers and all those good things.KevinAnd I think the fact that people go down that habitual path is a clue to actually the right answer with some with some nudging to get out of a rut is like I remember your former employer. There is this period of time where like every I don't know, I seem like every couple of days or once a week there was a Matterport walkthrough with an audio example and you went through a whole bunch of that, that library because you developed a process and a framework and the strategy and a why.KevinAnd once that momentum got going, it was relatively easy to keep it going. And I think that's what I really enjoy about the book, is it kind of unlocks that, Yeah, just do that. But on a on a different tangent from a different perspective or for a different purpose, again, like the same piece of content, the same advertising channel can be used for multiple reasons.KevinAnd I go to my generally least one of my least favorite forms of media in billboards of a billboard can be a complete brand message, or it can be a turn right here. Message the neighborhoods right around the corner. It's the same. It's the same platform, but used for a different purpose. And that changes everything about how you're thinking about it.KevinSame thing when it comes to content. Am I trying to educate someone? Am I trying to motivate someone? Am I trying to just not be boring? Because this is a complex subject and I need to break it into pieces that people want to absorb. I think it's just a fantastic, fantastic resource. Now, I can't remember I asked you this on the podcast or not, but it's worth asking again, when you wrote this, did you envision people going through it from beginning to end first and then using it as a resource to kind of get back around where you need it?KevinBecause it is I would say it's very snackable in that sense of like, again, you're like, I don't have time to read 130 pages.JulieYeah, I really have two ways I think about it being is, number one, somebody who's been in their role for a long time, they know what content is, but they just need that little bit of like inspiration and, you know, to get them on stock, like you said. And that way it would be very good to just grab the pieces you need and flipping through it as you're, you know, you're stuck on something to possibly spark something.JulieThat's one reason I left the whole when somebody was helping me with the formatting, they put that whole huge table of contents in and at first I was going to remove it and then I was like, You know what? It's actually going to be really helpful for somebody because it almost works like an index. It's like an index that the first of the book, because if they are struggling with maybe some storytelling content and they're wanting to get ideas for that, they can go straight to that part to talk more about their people in their company and their culture and all of those things.JulieThen on the other hand, it's also going to be a good resource for somebody comes in new to your department from another industry, and you just need to get them up and running like you're our new social media person. But I've never been in homebuilding. I feel like it also will give those people just a good foundation to read it cover, to cover and just, you know, have a beginning place of this is this is the basics of content and where to start and where to start looking.JulieAnd it just gets them up and going faster. So I think it does more than one thing.KevinYeah, I would agree with that. I as you, as you were just talking, I was remembering the dummies books, the series.JulieYeah.KevinFor Dummies.JulieOh. And it's yellow.KevinAnd it's yellow. So I was like, you know what? This is almost like content marketing for dummies. Not not in, like, the condescending sense of the word, But there were certain topics where I would buy those books. For those of you who, like the other day, someone didn't know the song Ice Ice Baby by Vanilla Ice. So I am constantly reminded of how old I am.KevinThe dummies series was on every topic known to man, and it was kind of like in textbook format, but it tried to be entertaining as much as possible around every subject matter. But there were. There were some of those I would buy like Calculus for Dummies in college that was clearly just like, I need I need a supplemental.KevinLook at that topic. Go read it. Okay, I'm good. It was a reference piece for me. And then there were others where you just from cover to cover. You're like, I just need to start at the beginning and be led all the way through. And the same book could be used either way. So I think that's important. Okay.KevinWhy the name building certainty?JulieWell, I totally ripped that off from Kevin Oakley.KevinHe was giving you a given.JulieYeah, he. He promised he wouldn't sue me for that. So I think it was Summit's a couple of years ago.KevinYou're 29.JulieAnd part of your message was what is marketing? It's building certainty through content. So we were looking at content and marketing from that, from that viewpoint. So then when I start working on a book and started working on title, I just took that for you. And I think right now it is always what content should do. But right now, more than ever in the markets that we've been in is that's what we have to use it for.JulieYeah, it's the basics of like, what do we build, Where do we build it? What does it cost? That's, that's number one. You need to have that. Your website needs to have the basics. That's number one to content. If you don't.KevinThink it's worth, it's worth repeating slightly differently for everyone. Is pricing on your website is content that build certainty in one direction or another. And so even something as mundane as some companies have every price and then a909 for like even that there there needs to be thought put into it. I used to joke with people all the time, you know, when you just when every price change or adjustment this is in 2008 2000 and 2010 and we would publicly change pricing to match market versus promotions like you can't just every price change can't be ten grand or five grand or 15 because well, that clearly communicates to someone paying attention forever, subconsciously as someoneKevinis when, you know, sticks their finger up in the air. I think 10,000 less like why is it always around number round numbers are too convenient in something as complicated as what we do. It's just one. One small example of everything is content that can build certainty.JulieYeah, all the basic stuff. And then just building certainty with with the rest of it. The story building, you know, telling your story, talking about your brand. All of that in the end isn't just to talk about yourself because nobody cares. Nobody cares about your brand and your what they care about is that, you know, you're going to take care of them and that you're going to solve their problems.JulieSo it's looking at all your content from that different angle. Then it's just, you know, I'm going to slap something up there about us. It has to be about the home buyer.KevinAbsolutely. I think like the other day, my brother in law was in town from Sweden and he's he's watching all the cruise ship documentary things on the on Smithsonian Channel. And I saw ads for the first time in a while on television. And it was just every time there was commercial break extra, extra, extra, which if you don't know what extra is, it's just an office chair and it's from all accounts, like I love the chair that I have.KevinIt's fantastic. I have no desire for additional chair. But they talk about this chair in words and in depth that my brother in law was just like, You see this chair? This chair is like the best chair in the world. I go, I mean, it looks like it's cheap materials with a massage and heat function to me and it's chart and they're charging like triple what they should.KevinBut it just goes back to that. The care like that is a lot of times what people are thinking of what they want. Marketing to do is to increase absorption, increase the sales volume of a company. But there are a lot of people listening where your company is not really in that game. Your company's in the business of maximizing revenue per unit sold or margin.KevinIt's a higher end product. And so if you're talking about like if you're can you imagine buying something from what's like the cheapest furniture IKEA. Yeah like well yes an IKEA is unique in that they've really overindexed in the amount of content to help people understand what it is they're getting in a digital format. In particular, they're one of the first to have like air show this thing in your house.KevinBut we can still use IKEA if you are going to buy a sofa from IKEA or a sofa from Pottery Barn or I don't know, Henry Don Like if the amount of written content and imagery and the quality of such is on par, you would never buy it. You know, it's only the the overall and I think that's the other word that I think if I want to suggest book number two is in the series of content is something around the idea of curation because that's I just I think that more and more of that is that's what five chapter five is really about.KevinIt's like, why, why this and not that? And so it's it's both breadth and depth, but also curating it for an intended audience with that intended purpose.JulieYeah, I mean, I think the book is proof that there's plenty of plenty of things to talk about, plenty of ways to do it. It's then taking a step back and looking at what's most important for your home buyer and what's most important for the home builder, for whatever where you are in the in the market. So I think that's what I see with builders.JulieSometimes they're jumping out in front of things, trying to do content before just pausing it. Does that have to be a big, huge thing? Pausing, thinking through messaging, thinking through the final goal. Look at the what is the goal of this content and then working backwards through creating it.KevinAnd I think one of the final like master level things to uncover and understand that sometimes you're creating content as a marketing team that's not for you at all. Meaning it's not for the website, really. It and everything should be there. But I would say a good portion of the content I created in my career prior to coming over to do Convert was creating content specifically for the use of of others in a 1 to 1 interaction framework here.KevinHere is content that helps a salesperson overcome a specific objection as a proof source, as a packaged, curated solution to an objection that they need some help overcoming. It's not, it's not it's almost usually not the broadest possible audience that you can you can reach because it's hard to do that really, really well. And this is where I'm thinking about people like Tilson who have done such a good job, really going narrow and deep in their subject matter to create a really loyal and and devoted audience and what they do.JulieI mean, kind of on that, on that same realm, what I also see is people who create a great piece of content and then it goes out in one specific place for one specific moment. And it's like, why? Like I see this, this is great. Did you send it out in an email? Did you give it to your sales team?JulieIs it somewhere on your website? You know, it's just using those great things. You guys create in more places so more people get eyes on them.KevinYeah, the number of times we still hear Where is this on your website? Oh, it's not. It's just on our YouTube channel or just on on Instagram. And we're like, Huh, What? Yeah, And strange. Still still some challenges to overcome. Awesome. All right. Well, we look forward to giving a copy of this to everyone who's coming to the summit.Kevin350 additional copies there. Julie will be around to sign and engage. And you're going to talk a little bit more about the book as well. So, yeah, this is this is a big one. I I've had now seven people, I think just that I didn't even know that they were buying it. They just send me a picture. Is there a contest going on that I don't know?KevinWhy are people sending me pictures of them holding your book? Then maybe they maybe they need your number. So they're like, Look, I got it. This is awesome. Like, great. Tell you.JulieThey're excited.KevinYeah, yeah, yeah. That's fantastic. All right, well, thank you from the industry for for spend all the time and energy to put this together We need it.JulieYeah. Thank you. And most of all, as I was writing it, really, the only goal was to add some value for it to be something that you guys could use and be homebuilder specific. I've read a ton of marketing books and content books. It's like, Well, that's cool, but doesn't really fit. So really, that's all it's for is just for, for you all to get some, get some good ideas out of it.KevinYeah. So we can't wait to see all the stuff that people make. Hmm. Yes. Friendly kick in the tush. Mm hmm. On the ball.JulieNo excuse.KevinAll right, Awesome. Go get your copy and link in the show notes. Tell us how you're using it as well. We can share that with others and give them ideas of of how you're using. I have heard of book clubs and and the like, and there's some other term there that I'm missing. But people are doing it in little groups, too, which is fun to see.KevinAll right. Thanks, Julie.JulieAll right. This is fun. Thank you.KevinThanks for joining us. On another episode of Market Proof Marketing can't wait for the next one or looking to connect with other new home marketers. Become a member of our private community, the UIC all access, which is 100% free and always will be, get exclusive content not shared anywhere else. Access to private events and the ability to join a marketing impact group with other marketers like you around the country.Visit our link in the show notes or members. Do you convert dotcom to join? All opinions expressed by me Andrew Peek, Jackie Lipinski and our cast mates are solely our own opinions. Now get to work and make sure your company is market us.  The post Ep 298: Building Certainty for the Uncertain Builder With Julie Jarnagin appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 295: Utilizing Meaningful Information to Create Impactful Content with Barbara WrayIn this episode, Kevin Oakley sits down with Barbara Wray, the Senior Vice President of Strategic Growth at Wick Marketing. Barbara shares an inside look at their nationwide study of new home buyers and shares the process that led them to inspect the attitudes, aspirations and motivations instead of just looking at the demographic. They discuss the results from the survey and share their thoughts on both the positive and negative outcomes as well as the results that builders should pay the most attention to.Kevin and Barbara discuss:Wick Marketing's investment in a nationwide study to learn more about the attitudes, aspirations and motivations of today's new home buyers. You can play with the results here: https://wickmarketing.com/research/ Foregoing the typical demographic method and finding a more meaningful approach to get at the heart of people buying homes.The trust gap towards builders and ways they can work to reverse that.Mapping out the buying process and getting it into the buyers hands early as well as making sure they're educated and understand financing.Make sure your customer has access to the resources they need to make the best decisions for them.Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!  The post Ep 295: Utilizing Meaningful Information to Create Impactful Content with Barbara Wray appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 291: Orienting Yourself In The Truth With Lisa McCleskeyIn this episode, Kevin Oakley sits down with Lisa McCleskey the Division Manager of Olthof Homes. Lisa describes what it means to be a “Truth Teller” and dives into all the ways she implements that into her position and working with others. They talk about finding truth in customer objections and being willing to adjust accordingly as well as the benefit of opening yourself up to new ideas and daring to try a new method. Kevin and Lisa discuss:The importance of having honest dialogue between sales and marketing from the very beginning.Aways orienting yourself in the truth in order to solve problems otherwise you can't move forward.How to handle your truth and use it in ways to get the best and most helpful results for your team.Go seven deep in questions to get the truth.Being willing to look into customer objections, see the truth and be willing to make an adjustment. Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!  The post Ep 291: Orienting Yourself in the Truth with Lisa McCleskey appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 286: Bringing the Builder Forward with Karyn BonderIn this episode, Kevin Oakley sits down with Karyn Bonder, the Vice President of Business Development, Builder Sales and Marketing at Zonda to talk all things Livabl. Karyn gives us a deep dive into Livabl and the benefits it offers to builders. It is the most accurate catalog of new construction homes, backed by industry-leading technology and will provide useful data to builders and transparency to the buyers. She shares the ultimate goal with Livabl is to show the consumer why buying a new construction is better than used and to promote the builder.Kevin and Karyn discuss:What Liveable is and what Zonda is all about.The data and analytics that Zonda and Livabl captures for builders and how it is beneficial to them.Karyn gives us an insight to what “Free to List” means for the builder and the end goal of having builders subscribe to their data.The transparency that will now be offered to the buyer. Working to bring the builder forward and have their new constructions be desirable for the consumer.vQuestions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!  The post Ep 286: Bringing the Builder Forward with Karyn Bonder appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 283: Letting Go and Shifting MindsetsKevin Oakley is joined by Nicole Maggio-Deaton, the Marketing Manager for Chesapeake Homes who is celebrating nine years with them. She shares about her journey through earning her degree in Business Administration with a focus in Marketing and landing a position with Chesapeake Homes as a Sales Agent that eventually led her back to Marketing. Together, they talk about how having a background in sales can really benefit those going into marketing but also highlight the mental shift one has to take in order to switch over. Kevin and Nicole discuss:The background of Chesapeake Homes, where they build, the volume, price points and master plans.How vital remembering everything from the sales side is when going to the marketing side.Letting go of an immediate checklist and finding ways to shift mindsetsSkills earned through a sales background that benefit your careerBeing self aware of your struggles and persevering through them Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!  The post Ep 283: Letting Go and Shifting Mindsets with Nicole Maggio-Deaton appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 280: Choosing to Prioritize Your Goals with Michelle Simms-ReiterMarket Proof Marketing · Ep 212: Here Comes The Massive Housing Disruption with Rob HahKevin Oakley is joined by Michelle Simms-Reiter, formerly a home building company owner and NC licensed Real Estate Broker and now founder of Strive Coaching Studio.  She shares her journey through starting a home building company during the 2008 recession that became a huge success to founding Strive Coaching Studio. Together, they talk about how change starts from within and that it is up to the individual to choose to make changes that lead to success in your workplace as well as in personal achievements. Kevin Oakley and Michelle discuss:The importance of expanding your network and building relationships Navigating the success of a new company at the start of the 2008 recession The freedom of the homebuilding industry to choose any path you're interested inFinding the people that maximize the strengths and talents of others in the companyThe responsibility to make the right choices that help you accomplish your goalsKnowing which priorities matter to you and how to choose when to make exceptionsYou can learn more from Michelle by visiting Strive Leadership Development or listening to Work in Progress Podcast. You can also find her on Facebook, Instagram and LinkedIn.Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.  The post Ep 280: Choosing to Prioritize Your Goals with Michelle Simms-Reiter appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 276: Lawsuits and Listings with Rob HahnIn this episode, Kevin Oakley sits down with Robert Hahn, CEO of Decentre Property Exchange and writer of NotoriousRob.com to discuss everything from a current lawsuit case that could lead to an uncertain future for big corporations to Decentre Property exchange and their core functions as an MLS company. They share their goals and hopes for future home buyers that include simplifying an overly complicated process. Kevin Oakley and Rob discuss:Cases Burnett and Moehrl and the financial impacts both will haveHow Rob's MLS company Decentre Property Exchange has been successful Why Rob thinks builders should consider auctioning their new constructionsFull service agents can charge a 0% listing fee through DPXRob shares what he wishes he could do and hopes for DPXQuestions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 276: Lawsuits and Listings with Rob Hahn appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 274: Make the Circle BiggerIn this episode, Kevin Oakley, Andrew Peek, and Bryce Baker discuss the cap on potential in the current market making people restless and feeling the need to make an impact. They touch on their frustrations with geofencing, wishing builders would cast their geography net wider and share advertising methods they find effective. Story Time (28:20)Bryce is excited to attend the online sales academy Kevin talks about testimonial bankruptcy and ways of creating new onesAndrew shares that Google ads is still a mystery for many of the students taking the Market Proof Academy News (44:40)Submit your marketing session: https://now.doyouconvert.com/speaking (2 Open Spots)Google to sunset 4 attribution models in Ads and Analytics (https://searchengineland.com)Housing Market Update: Early-Stage Homebuying Demand Hits Highest Level Since May (www.redfin.com)Meta will debut its generative AI this year (https://searchengineland.com)Current Favorites (1:03:30)Bryce is loving the weather in Virginia Beach and loves her new Back Country running shoes and educates Kevin on HEYDUDE shoes.Andrew is loving the cookie dough flautas after runningKevin is watching the Tetris show on Apple TV and Andrew recommends the Super Mario Movie.Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Beth Russell, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 274: Make the Circle Bigger appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 273: Finding UnicornsIn this episode, Kevin Oakley, Jackie Lipinski, and Jen Barkan talk about the importance of being curious, asking the right questions and choosing quality over quantity in work relationships. They share what traits stand out to them in the hiring process and difficulties of finding the “unicorns” that thrive on self-motivation and curiosity. Kevin teaches the group about “chronological snobbery” and together they discuss appreciating the past instead of looking at technology. Story Time (3:40)Jen tells about finding her fathers long lost brotherKevin talks about the importance of positionsJackie realizes the importance of willingness to learn and be motivated News (35:02)Self-Coaching for Online Sales Success - Boost Confidence & Achieve Goals (/www.doyouconvert.com/)Meta's job cuts are gutting customer service, leaving influencers and businesses with nobody to call (www.cnbc.com)More millennials now own their own home than rent one, leaving Gen Z the only group where most still have a landlord (businessinsider.com)How 'Forever Renters' Are Changing Real Estate As We Know It (www.forbes.com)Home sellers go on strike (https://fortune-com)Current Favorites (50:52)Jen loves walking her dog in the morning through gardens near her homeJackie talks about loving that there's a new AI solution for every minor problem nowKevin is reading a lot on audible and has quite the lineup Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 273: Finding Unicorns appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 272: The Meh-taverseIn this episode, Andrew Peek, Jackie Lipinski, and Julie Jarnagin gather to discuss the expectations and pitfalls of the Metaverse. The team ponders the reasons why it didn't live up to its hype, and the different ways it can be useful. Together they share insights on the latest and greatest in the new home marketing world, and how we can all take away something from the good and the bad of new technologies. Story Time (3:40) Jackie ponders the psychological approach to selling. Andrew shares his wife's advice when asking reviews for their gym, which reminded him that complicated isn't always better. Julie reviews her to-do list structure and shares strategies to ensure important items don't fall through the cracks.News (19:57) Only a few tickets remain for the 2023 Online Sales Academy April 26-27th in Virginia Beach (doyouconvert.com)Verify your Google Ads Account (support.google.com)Buyers are in the game, but interest rates are keeping sellers on the bench (zillow.mediaroom.com)There's a 90% chance TikTok will be banned in the US unless it goes through with an IPO or gets bought out by mega-cap tech, Wedbush says (Businessinsider.com)Elon Musk and Apple cofounder Steve Wozniak among over 1,100 who sign open letter calling for 6-month ban on creating powerful A.I. (cointelegraph.com)The Metaverse Is Quickly Turning Into the Meh-taverse (WSJ.com)Current Favorites (43:40) Andrew's favorite local cobbler place to satisfy his sweet tooth. Julie chats about her book club, iced tea, and bruises from jiu jitsu. Jackie raves about her new car!Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 272: The Meh-taverse appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 271: The Art of Curating a Successful Conference with Greg Fuson In this episode, Kevin Oakley sits down with Greg Fuson, Vice Presidents of Events and Experience for PCBC, to discuss the art and thoughtfulness that goes into designing a conference that stands out amongst others. Kevin and Greg outline what this year's event will look like, and the value of activating someone's emotions through events. Kevin and Greg discuss: What makes PCBC different from other conferences in our industry What to expect at PCBC this year The impact of TikTok on how consumers utilize social media How event organizers can create an environment where impactful moments happen naturally How marketers should think about the word “experience” in 2023 & More!Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 271: The Art of Curating a Successful Conference with Greg Fuson appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Diving Into Home Builder Data with Rick Holmes and Alan Ratner Kevin Oakley is joined by two industry experts, Alan Ratner, Managing Director at Zelman & Associates, and Rick Holmes, CEO of Home Builder Data, to take a deep dive into the world of home builder data. Join us as we explore the insights they've gathered, discuss the roles of first-time home buyers now and in the future, and how they use data to track trends for and from home builders nationwide.Kevin, Alan, and Rick discuss:The rate of change in mortgage interest ratesThe limiting factors in the housing marketHousing affordability and availability The role of first-time home buyersClimate change policies and how they might impact the cost of future homes& More!Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 268: Diving Into Home Builder Data with Rick Holmes and Alan Ratner appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Do You Convert Announces New Creative Director Karla Tuten Kevin Oakley is joined by Do You Convert's new Creative Director, Karla Tuten! They dive into Karla's unique experience working with home builders over the years, what projects she's most proud of, why branding and graphic designs need to be minimal yet meaningful design and what that means, and more!Kevin and Karla discuss:Ep 121: Deep Design with Karla TutenThe obstacles that can get in the way of great graphic designKarla's favorite rebrands and projectsHow good design can equal a positive customer experience& more!Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 258: Do You Convert Announces New Creative Director Karla Tuten appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Turning the World Upside Down with Jack Burlinson and Isaac Kassab Kevin Oakley is joined by Jack Burlinson, Founder and CEO of Stageglass, and Isaac Kassab, Head of Growth at Stageglass. Together they discuss how to turn construction documents into interactive video-game environments, who Wows them in the industry and in life, along with how they create certainty with renderings.Kevin, Jack, and Issac also discuss:Thoughts on Automating ArtHow to solve problems with and without a.i.How they plan to learn and build the next version of their product.Why people might be opposed to technology right now. & More!Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.  The post Ep 249: Turning the World Upside Down with Jack Burlinson and Isaac Kassab appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Have Your Tactics Changed Fast Enough with Jeff Shore Kevin Oakley was joined by Jeff Shore to talk about his new

Market Proof Marketing · Communicating The Vision Of A Home with Steve Ormonde Kevin Oakley was joined by Steve Ormonde, owner of Focus 360. They talk about shortening the home-buying sales cycle, the progression of renderings and virtual tours over the years, and how to communicate the vision of a home along with all the tools to support that goal, both onsite and online.Kevin and Mike discuss:How the pandemic shifted the mindset of builders to move faster.How "style curation" may play an essential role for buyers in the future.Why Version 1 of what you roll out means never having to say sorry.& More!Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.  The post Ep 243: Communicating The Vision Of A Home with Steve Ormonde appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Stopping the Lag in Home Builder Data with Mike Simonsen Kevin Oakley was joined by Mike Simonsen, the Founder and CEO of the housing analytics firm Altos Research. They talk about how this housing market is different from the downturn, how Altos Research began, what the leading indications they consider and track, as well as why there is such a lag in builder data.Kevin and Mike discuss:What Altos Research is doing to fix the lag in home builder data.Why the aggregated data provides realistic home price expectations How this home market is different from the downturn Why we need to consider what the “thing” is that we're waiting to hit usThe Altos Research youtube channelQuestions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.  The post Ep 240: Stopping the Lag in Home Builder Data with Mike Simonsen appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Flow State vs. Clutch State Kevin Oakley,  Julie Jarnagin, and Samantha Kellenberger discuss the flexibility between Flow State (letting things happen) vs. Clutch State (making things happen) on how to think about both. Why you can't move forward if your basics aren't covered, why builders need to be prepared to market individual homes, and why first principles matter. Story Time (3:46)Samantha shares an update on her new construction home and on working with contractors for her landscaping project.Julie: Read Do Hard Things by Steve Magness. Flexibility between Flow State (Zoomed out) vs. Clutch State (Zoomed in)Kevin talks about the first principles. Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In The News (18:19)Luxury Brands Spend More on Marketing, Defying Economic Uncertainty (www.wsj.com)Kim Kardashian adds private equity firm to her portfolio (bbc.com)Gordon Ramsay and Martha Stewart are being outperformed by Doña Angela, a grandma from rural Mexico and her daughter's phone camera. (https://twitter.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 239: Flow State vs. Clutch State appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · A Clean Job Site Matters Kevin Oakley, Andrew Peek, and Jackie Lipinski are getting prepped for the sold-out Online Sales & Marketing Summit in Phoenix. They discuss the value of a clean job site, why you need to consider the different variations of how people shop, and how “presale without fail” works even now.Story Time (5:35)Jackie visits a clean builder site while on vacation after hours.Andrew has different levels of shopping experiences and discovers he'll pay a premium to not feel sold to.Kevin shares the story of sometimes needing to get things done means having to come up with a creative solution. Plus everything in homebuilding is not bad, so breathe. Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In The News (38:19)Builder sells 52 homes during the grand opening weekend. (www.builderonline.com)Apple iOS16 Update Details (www.apple.com/ios/ios-16/)Apple is gaining on Facebook and Google in online ads after iOS privacy change, report shows (www.cnbc.com)Facebook changes coming to Special Audiences (www.facebook.com)A top-requested new Zillow feature lets shoppers hide homes they've ruled out (https://zillow.mediaroom.com)Housing Inventory is Declining - Again (altosresearch.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 238: A Clean Job Site Matters appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Mastering Master Plan Communities with Cassie Cataline Kevin Oakley is joined Cassie Cataline, Director of Marketing at Nexton in South Carolina. Kevin and Cassie review the steps taken over the years to lead Nexton to be named the best mixed-use community in the US and one of the top 25 master-planned communities regarding sales. Kevin and Myers discuss:Why simplification is key for consumers when there are so many choices.Planning events and micro-events for the public and homeownersHow they communicate with the HOAHow long they created an interest list and why they made a full block of homes before Nexton went to sale.What and who is “Bo Knows Nexton”& more!Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.  The post Ep 237: Mastering Master Plan Communities with Cassie Cataline appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Why We Are All In Sales Kevin Oakley, Andrew Peek, and Jen Barkan discuss why you need to define what success looks like to you in your role, why we're all in sales (including you Marketing Director reading this), and how storytelling and visual support can help sell more homes.Story Time (8:20)Jen shifts from easy mode to work mode in online sales and her family life.Andrew's new shoes have more content than a new construction home, that's wrong.Kevin is going to run a survey with two different kinds of content around a new construction home. Plus Kevin talks about the value of home equity. Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In The News (39:51)Online Sales Academy (https://onlinesales.doyouconvert.com/sales-academy/)Market Proof Marketing Academy (https://www.marketproofacademy.com/)5 Things Online Sales Specialists Need to Know Right Now (https://www.doyouconvert.com)'Shrinkflation' hits $1 million homes, down 397 square feet since 2020 (https://zillow.mediaroom.com)Google helpful content update is now rolling out (https://searchengineland.com)What creators should know about Google's helpful content update (https://developers.google.com)The US housing market downturn will be worse in 2023, forecasts Goldman Sachs (fortune.com/2022)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 236: Why We Are All In Sales appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ads That Facebook Hates Andrew Peek, Julie Jarnagin, and Bryce Baker discuss the ads that Facebook doesn't love at the moment. Plus they discuss the marketing lessons learned during the great recession, their thoughts on how the recently announced loan forgiveness might impact home buying, and more.Story Time (0:50)Andrew gets an interesting marketing question from a builder.Bryce shares some fun things to look forward to at the Online Sales & Marketing SummitJulie shares the ad styles to stay away from in Facebook and what they're cracking down on.Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In The News (9:00)3 LESSONS FROM THE GREAT RECESSION FOR SALES AND MARKETING (builderonline.com)What Biden's student loan forgiveness means for real estate (www.inman.com)Is the end of instragram (www.youtube.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 235: Ads That Facebook Hates appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Opendoor and Zillow Partnership Thoughts Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the Opendoor and Zillow partnership, the millennial pause, what is ShowingTime: The Next Generation, and more!Story Time (3:05)Jackie hears the phrase “consumer sentiment” in an everyday conversation. Andrew has been “brand-rep-fluenced”, word he's inventing for when you've been influenced to trust a brand through local marketing strategies with representatives. Kevin shares his take on the Opendoor and Zillow partnershipSupporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In The News Are You Sure You're Not Guilty of the 'Millennial Pause'?  (theatlantic.com)ShowingTime: The Next Generation (showingtime.com/)Instagram users can now cross-post Reels to Facebook (9to5mac.com)Home sales fell nearly 6% in July as housing market slides into a recession  (www.cnbc.com)WeWork co-founder lines up $350 million A16Z investment for a new billion-dollar real estate venture (www.theverge.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 234: Opendoor and Zillow Partnership Thoughts appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Where To Start With SEO Andrew Peek, Jackie Lipinski, and Julie Jarnagin discuss SEO considerations to be aware of and the questions you should be asking to set realistic expectations. They review floor plan content you can utilize to keep users on your website, the Zillow and Opendoor announcement, and more!Story Time (1:43)Julie shares the story of a recent customer asking for her testimonial not to be used due to how people might judge her because she thinks she bought at the top of the market.Jackie shares some SEO considerations for your website and why it's not a good idea to cut your ads even if you are ranking on page 1.Andrew gives his opinions on SEO and shares the best resources on where to start. Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In The News (14:58)Beginners Guide to SEO (https://moz.com/beginners-guide-to-seo)Where High-Earning Households Are Moving – 2022 Study (smartasset.com)'Zillow launches 'Zillow Surfing 2.0' nationwide to automate floor plans (www.inman.com)Meta Expands Automated Ad Optimization Options via ‘Meta Advantage' Program (www.socialmediatoday.com)A Growing Share of Home Listings Are Stale As Market Cools (www.redfin.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 233: Where To Start With SEO appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Information Filter Failure Kevin Oakley, Andrew Peek, and Jessie Suggs discuss what is information filter failure, how your mental state plays into how you approach any situation, the Jeff Shore Sales Leadership Summit, and their thoughts on the best ways to prepare a team for an uncertain market. Story Time (1:15)Jessie attended the Jeff Shore Sales Leadership Summit for the first time ever and shares the shenanigans she got into along with some stats.Andrew gets a marketing text message....8 years after using a company's service. Who does that?Kevin discusses “filter failure” and why he only focuses on what's best for home builders.Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In The News (29:30)It's All About Mentality - Thank You vs. You're Welcome (www.doyouconvert.com)7 WAYS TO PREPARE YOUR TEAM TO SELL IN AN UNCERTAIN MARKET (www.builderonline.com)‘Buy My House': Netflix Reveals Premiere Date for ‘Shark Tank'-Esque Real Estate Series (www.tvinsider.com)Google releases simple, centralized tag solution (searchengineland.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 232: Information Filter Failure appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 231: The Future of Designing Homes Is Here with Marc Minor Kevin Oakley was joined by Marc Minor, Founder and CEO at Higharc. Kevin and Marc discuss how builders can design homes and sell homes in 3D, how to fix the “hair on fire” mentality in the industry, how builders can gather data on potential floor plans before construction begins, and how to eliminate work that is fundamentally repetitive. Kevin and Marc discuss:How to use digital tools to improve the customer experienceHow they can help create permit-ready construction documents all in one locationThe 7 general categories of objections and how to overcome themThe potential to replace the need for CAD systemsHow builders can use the program to save months of work and collect valuable on potentially available new floor plan optionsQuestions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.  The post Ep 231: The Future of Designing Homes Is Here with Marc Minor appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Standing Inventory? Update Your Website. Jackie Lipinski, Julie Jarnagin, and Bryce Baker share the common home builder website messaging mishaps and why they can hurt your website's traffic to lead conversion rates if you don't correct them. Plus they discuss various ways to push incentives, how to get your sales team on the same page, what's happening with Google's tracking cookies, and more!Story Time (2:25)Bryce shares the various ways marketers can approach marketing incentives.Julie explains why one tone-deaf conversation with her concrete contractor changed her option of the company and if she would recommend them. Jackie reminds builders if you now have standing inventory or will soon, you need to review your website and community pages with fresh eyes.  Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In The News (17:37)Ad spend recedes in June for first decline in 15 months, study says (marketingdive.com)Demand has been destroyed in advertising technology, says Zillow co-founder (cnbc.com)Alphabet reports Q2 2022 revenue of $69.7 billion (9to5google.com)Google Ads Automatically Will Switch Some Conversion Actions To Data Driven Attribution (seroundtable.com)Instagram rolls back some product changes after user backlash. (nytimes.com)YouTube TV hits 5 million subscribers and is looking like the future of cable (theverge.com)Google is pushing back its deadline for killing off tracking cookies until at least 2024 (business-standard.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 230: Standing Inventory? Update Your Website. appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · So You Need Foot Traffic Kevin Oakley, Andrew Peek, and Julie Jarnagin share the latest and greatest positive takeaways from builders, including how a builder utilized the Market Proof Algorithm to identify a bigger issue for a problem community. They discuss the biggest friction point they're seeing for builders right now, which is leadership demanding more foot traffic and leads, and how marketing can approach the situation. Plus, RIP Expanded Text Ads in google and what builders need to know.Story Time (2:13)Julie is now the general contractor of her home project.Andrew is also playing contractor for a playground.Kevin discusses the biggest friction points for home builder leaders at this time. Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In The News (20:43)Reminder – you can no longer create or edit ETAs (https://searchengineland.com)Instagram Launches ‘Searchable Map' That Allows Users To Explore Popular Tagged Locations(www.digitalinformationworld.com)Zillow's new tool powers home searches in up to five areas at once, letting shoppers move as fast as the market(zillow.mediaroom.com)Buyers gaining time and options as competition eases. (zillow.mediaroom.com)New Home Construction Keeps Sinking As Housing Market Demand ‘Quickly' Dries Up (forbes.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 229: So You Need Foot Traffic appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · History Doesn't Repeat, It Rhymes with Myers Barnes Kevin Oakley is joined by Myers Barnes, owner of Myers Barnes Associates. Kevin and Myers discuss the theory that history doesn't repeat itself but does rhyme regarding the housing market. The lessons marketers and sales need to remember from the history of the housing market. Why people need to shift their mindsets to understand they are not just selling homes they're selling hope and why it's never as bad as you think it is, it's only as bad as you think it is. Kevin and Myers discuss:Why selling homes will be harder for people with no hopeWhy the presentation of information mattersWhy the numbers never lie, unless you lie about the numbersHow the business model has changed& more!Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.  The post Ep 228: History Doesn't Repeat, It Rhymes with Myers Barnes appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Cyclicality Is Back Kevin Oakley, Jackie Lipinski, and Samantha Kellenberger recorded a rare Facebook live-streamed episode of the podcast! They discuss cyclicality is officially back, connection over perfection for home builders, and how builders gain market share in challenging times.Story Time (4:00)Samantha sets the tone for her new home neighborhood with her landscaping projectJackie discusses connection over perfection and why building connections online through content mattersKevin shares why cyclicality is back for home builders, how to steal market share, and why product presentation is a lost artSupporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In The News (17:10)BUILDERS JOCKEY TO CORNER SHARE GAINS IN FAST TIGHTENING MARKETS (thebuildersdaily.com)The Deal Is Off: Home Sales Are Getting Canceled at the Highest Rate Since the Start of the Pandemic (www.redfin.com)Meta Alerts Users About Its Facebook ‘Premieres' Video Viewing Option Being Depreciated (digitalinformationworld.com)Meta Quest headsets will finally stop requiring a Facebook account (Theverge.com)Nearly Half of Genz use TikTok and Instagram over Google Search (businessinsider.com)Elon Musk notifies Twitter he is terminating deal (cnbc.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 227: Cyclicality Is Back appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · The $$$ Value of Outbound Calls Kevin Oakley, Andrew Peek, and Jessie Suggs share how one builder created an online sales outbound call challenge that more than doubled the online sales contribution rate and improved their overall sales goals during what is historically a slower selling season in June. They also discuss how online sales can help with task fatigued on-site agents, the habits of a healthy marketing department, and Kevin recommends watching out for out-of-industry “Ambulance Chasers.”Story TimeJessie shares the positive data behind one builder who ramped up their follow-up process and created more sales through itAndrew gets inspired by a real estate marketing video creator. Kevin discuss how incentives only work incrementally and not exponentially. Plus he calls out “Ambulance Chasers”Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. We Answer “Frequently Asked Questions” from Home Builder MarketersNew Firefox privacy feature strips URLs of tracking parameters (www.bleepingcomputer.com)What are Identical Keywords and why they matter for Google Ads (https://searchengineland.com) 'EVERYBODY'S-A-WINNER' ERA IN BUILD-TO-RENT GETS A STRESS TEST (www.thebuildersdaily.com)Why is my Instagram black? What dark mode does to your background after latest update and how to change it (https://inews.co.uk/)Slate blue, black front doors can sell homes for as much as $6,449 more (zillow.mediaroom.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 226: The $$$ Value of Making Outbound Calls appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Making A Difference Through Marketing with Carol Morgan Kevin Oakley was joined by Carol Morgan, President of Denim Marketing, cohost of the Sales & Marketing Power Hour, and the author of several marketing books. Kevinand Carol examine the value of Public Relations and how to bring value and attention to a builder's message. Plus they discuss knowing who the industry difference-makers are when a recession hits, how Carol helped shape Kevin's early career, and the thrill of helping create a difference through stories.Kevin and Carol discuss:How marketing and PR together can help builders bring in more salesThe shifting new home market and its impact to buildersWhat Kevin's favorite article of Denim happens to be& more!You can find Carol on the Sales & Marketing Power Hour webinar series here. Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 225: Making A Difference Through Marketing with Carol Morgan appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Create Content People Want To Steal Andrew Peek, Julie Jarnagin, and Becca Thomas discuss how to review yourself and your company as we hit the halfway point of the year, understanding google's new PMax campaigns, why you should always aim to create stealable content, and Kevin sneaks into the podcast to discuss when to worry about standing inventory homes. Story Time (3:35)Becca shares the story of selling her home in one weekend and how a simple customer service issue turned into a headache due to internal company processes. Andrew discusses the problems with HOA-hired landscapers when they damage a water line.Julie explains why now is the best time to analyze your personal and professional goals as we head into the second half of the year. Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. We Answer “Frequently Asked Questions” from Home Builder Marketers (17:30)New Firefox privacy feature strips URLs of tracking parameters (www.bleepingcomputer.com)What are Identical Keywords and why they matter for Google Ads (https://searchengineland.com) 'EVERYBODY'S-A-WINNER' ERA IN BUILD-TO-RENT GETS A STRESS TEST (www.thebuildersdaily.com)Why is my Instagram black? What dark mode does to your background after latest update and how to change it (https://inews.co.uk/)Slate blue, black front doors can sell homes for as much as $6,449 more (zillow.mediaroom.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 224: Create Content People Want To Steal appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Volatility is Certain Kevin Oakley, Jackie Lipinski, and Andrew Peek discuss changes you can make to help improve community page conversion rates, why volatility is certain but anxiety is optional, how Facebook is changing its ads at the end of 2022, the upcoming Market Proof Awards, and why Kevin recently made a community marketing recommendation that he's never made before. Story Time Andrew discusses analyzing problem communities and low-hanging fruit for fixing community pages.Jackie shares the phrase “Volatility is certain. Anxiety is optional” and how new home marketers can approach this new market. Kevin shares the advice he gave a builder about promoting a community this week that he's never recommended before.Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. We Answer “Frequently Asked Questions” from Home Builder Marketers (29:15)Market Proof Awards are Live! Submissions close July 15th. (www.marketproofawards.com)Market Proof Academy now LIVE for registration (www.marketproofacademy.com)Meta settles with US government over ad targeting-enabled housing discrimination (www.theverge.com)Instagram is Testing Age Verification Through Facial Scanning (https://petapixel.com)TikTok exec: We're not a social network like Facebook, we're an entertainment platform (www.cnbc.com)Housing affordability hits 15-year low as prices, mortgage rates rise (http://zillow.mediaroom.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 223: Volatility is Certain appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · How Do You Promote Rate Locks & Other FAQs Kevin Oakley, Julie Jarnagin, and Becca Thomas discuss easy steps all marketers can take to create more content around floor plans. Plus the team skips the news segment of the podcast this week to bring you the most common Frequently Asked Questions from home builder marketers from the last week, including if you should buy more leads now that conversions are down, how to promote rate locks, what should the OSC's be doing right now, and what you need to know about your cost per lead. Story Time Becca is moving to Iowa City and is listing her home soon.Julie gives advice on how to hire a creative writer and what questions you can ask around  Kevin shares the frustrations of a marketing leader with their on-site sales team who don't want to have an event due to “low attendance” Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. We Answer “Frequently Asked Questions” from Home Builder Marketers (18:21)How to best promote rate locks?Should we buy more lead traffic while conversions are down?Should OSCs be sending anyone out right now?What cost per lead should I be aiming for?Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 222: How Do You Promote Rate Locks & Other FAQs appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Reverting Back To The Mean Kevin Oakley, Jackie Lipinski, and Sarah Simmerman discuss “reverting back to the mean”, the story of a builder who turned off their social ads and how it lead to their leads nosediving, the proper way to research new home community names, and more!Story Time Sarah shares great feedback from the recent launch of a new home builder accountJackie reviews the steps every marketer should take when naming a new home community, master-planned community, or multifamily project. Kevin discusses what it means to revert back to the mean. Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In the NewsHousing Market Hot but Not a Bubble, Economists Say (zillow.com)RoomPlan - Augmented Reality - Apple Developer (apple.com)Apple's iOS 16 spares ad tech further anguish (for now) but more privacy clampdowns expected (digiday.com)Ford Is Going to 100% Online, Fixed-Price Sales For EVs (www.roadandtrack.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 221: Reverting Back To The Mean appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · The Paradox of Home Selection Choices with Joel Fleischman Kevin Oakley is joined by Joel Fleischman, President of Drexel Building Supply. They discuss the cost and waste-saving benefits with the off-site construction of homes, the paradox of choice when it comes to buyer selections, and more!Kevin and Joel discuss:Why homebuyer selections are usually extremely predictable Why less is more when it comes to home selections and off-site buildingThe beliefs behind off-site construction & more!Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.  The post Ep 220: The Paradox of Home Selection Choices with Joel Fleischman appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 219: Don't Dismiss Data Because You Hate It Andrew Peek, Jackie Lipinski, and Jen Barkan discuss the hiring process and expectations for online sales roles and if the recruiting standards are too high? They review the confusion around Bounce Rates in google analytics 3, what can impact the data, and why you shouldn't artificially inflate data to make yourself or management feel better. Story Time Jen shares her concerns about the lack of follow-up thank you emails from potential new online sales specialists.Jackie discusses the misunderstandings around bounce rates and why you shouldn't hide from bad data just because it doesn't fit your ideal views.Andrew shares the uniquely aggressive response a company took after receiving a bad review Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In the News April New Home Sales: Mortgage Rates Stunt Growth - Zillow Research (www-zillow-com)The real estate frenzy is over (axios.com)Google Launching May 2022 Broad Core Algorithm Update (searchenginejournal.com)TikTok Launches Branded Mission, A New Way To Crowdsource Creative (searchenginejournal.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 219: Don't Dismiss Data Because You Don't Like It appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · The End Is Near for Google Analytics 3! Prep GA4 now Dennis O'Neil and Molly White join Andrew Peek to discuss the sunsetting of Google Analytics 3 (GA3) on July 1, 2023, and how to prepare for Google Analytics 4 (GA4) now. They review the differences between GA3 and GA4 and discuss why now is the time to create your new account so you can have year-over-year data when the mandatory change occurs next year. Plus they discuss the biggest challenges they believe markers will have to overcome to use and understand GA4.Andrew, Dennis, and Molly discuss:What makes Google Analytics 4 different from Google Analytics 3 (aka Universal Analytics)Why GA4 is forecasting more on events over sessions Understanding n Event vs a Session: An event is an action that someone has taken on your website in some shape or form and a session is a visit to the websiteWhy you should take this time to explore new tracking opportunities with GA4 The benefits of GA4, including the building of custom funnels vs analyzing your source medium reportsWhy google data studio might be dead after the launch of GA4Why there will be less historical data to compare against Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.  The post Ep 218: The End Is Near for Google Analytics 3! Prep GA4 now appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · How Important Is Attribution Really? Andrew Peek, Julie Jarnagin, and Bryce Baker discuss what is attribution and how valuable it actually is, why overspending on a struggling community won't help if there's no content on your community page, the value of having an HOA, and more!Story Time (3:17)Julie created the word “slumpy” to describe the feeling behind how marketers feel about the conversions slowing down on their website. Andrew has issues with no context attribution leading to large-scale decisions at companies. Bryce asks the team their opinions on HOA's and what they would be willing to spend for comfortSupporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In the News April New Home Sales: Mortgage Rates Stunt Growth - Zillow Research (www-zillow-com)The real estate frenzy is over (axios.com)Google Launching May 2022 Broad Core Algorithm Update (searchenginejournal.com)TikTok Launches Branded Mission, A New Way To Crowdsource Creative (searchenginejournal.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 217: How Important Is Attribution Really? appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · It's Time To Show Your Work Kevin Oakley, Andrew Peek, and Sarah Simmerman argue around the vagueness of using the word “available” to reference homes on builder websites. They discuss what additional words you can have on your website to create more clarity around homes in different stages of construction. Plus Kevin is concerned for any marketers who may have been copying marketing homework from other builders as we shift into a different market and he shares year-over-year data changes for homebuilder website traffic from 2021 and 2019.Story Time (3:20)Sarah explores google analytics 4 and she explains why she loves the new interface and why bounce rates as a metric might no longer be tracked.Andrew asks the audience their opinions regarding the phrase “now available” for homes online.Kevin shares the awkward story of two builders who may have used “copy/paste” behavior to create marketing content. Plus he shares a few stories from an event he went to where Elon Musk presented. Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In the News (19:51)Fighting Over a Melting Ice Cube? (zelmanassociates.com)How Important is Your Website Structure? (www.doyouconvert.com)Google Ads Launches New Performance Max Features (searchenginejournal.com)Zillow 3D Home tours now are automatically shared to Redfin (zillow.mediaroom.com)Homebuyer Competition Falls for Second-Straight Month, Hitting Lowest Level in Over a Year (redfin.com)Strong Gains for Single-Family Built-for-Rent (yeonhousing.org)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 216: It's Time To Show The Work appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Lean Into The Market Shift Kevin Oakley, Jackie Lipinski, and Samantha Matlock (soon to be Kelleburger) discuss what ratio of leads should be that come from corporate marketing for sales agents, the latest data around cancellation rates from Zonda's webinar, and what happened when a home builder became overconfident in their prequalified leads for an event (Spoiler: No one showed up to the event).Story Time (1:45)Jackie shares the latest home cancellation rate data for April 2022 from Zonda's Covid-19 Housing Market Update WebinarSamantha shares the story of an overconfident marketing and sales team who didn't feel the need to reach out to their entire interest list.Kevin tells a story about why some people don't want to be next on the interest lists at the moment.Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In the News Twitter accepts buyout, giving Elon Musk total control of the company (www.theverge.com)Instagram is testing pinned grid posts (www.engadget.com)NEW-HOME SALES DROP IN MARCH (www.builderonline.com)This agent commissions suit could rock the resi industry (therealdeal.com)Adjustable-rate mortgage demand doubles as interest rates hit the highest since 2009 (cnbc.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 215: Lean Into The Market Shift appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Death to Bad Home Photography with Chad Davies Kevin Oakley is joined by Chad Davies, CEO & Owner of Davies Imaging Group. Chad and Kevin call for the end of the “crime scene” style photography of homes and give tips on how to take great photographs (even if you are using just your phone). Plus, Chad shares how his journey into new construction home photography began, the difference between quantity and quality architectural photos, how to capture moments that invoke feelings, why he developed a course around taking new home photos with your phone, & more!Kevin and Chad discuss:What the expectations can and should be for a new home photographerChad's latest smartphone photography courseThe difference between a photographer and an architectural photographer The value of understanding and utilizing lightingHow to optimize your photography if you're taking it on your phoneQuestions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.  The post Ep 214: Death to Bad Home Photography with Chad Davies appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Builder 100 Recap + What Is An Appointment? Kevin Oakley, Andrew Peek, and Jessie Suggs discuss what is truly considered an appointment for online sales and the difference between automatic and manual scoring of leads. Plus, Kevin shares stories from his latest Builder 100 trip, the team discusses why builders need to focus on building relationships, and why you should start getting excited about the upcoming Market Proof Awards!Story Time (1:45)Jessie is not only the G.O.A.T. but she also owns 2 goats! She shares why building trust with her goats is similar to online sales teams working with builders.Andrew is almost done building the new Market Proof Awards website.Kevin shares the latest and greatest from attending the Builder 100, including a few shout-outs to people in the industry. Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $2 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In the News (32:23)The Market Proof Awards are opening soon! Visit marketproofawards.comTwitter accepts buyout, giving Elon Musk total control of the company (https://www.theverge.com)Instagram is testing pinned grid posts (www.engadget.com)NEW-HOME SALES DROP IN MARCH  (builderonline.com)This agent commissions suit could rock the resi industry (therealdeal.com)Adjustable-rate mortgage demand doubles as interest rates hit the highest since 2009 (www.cnbc.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 213: Builder 100 Recap + What Is An Appointment? appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 212: Here Comes The Massive Housing Disruption with Rob Hahn Kevin Oakley is joined Robert Hahn, Managing Partner of 7DS Associates, cohost of the podcast Industry Relations, and writer of NotoriousRob.com. They discuss the potential mass disruption coming to the real estate world when it comes to cooperation compensation for real estate agents and what builders need to know. They touch on the illusion of permanence in the industry, the impact of the rising interest rates, and more.Kevin Oakley and Robert discuss:Why the home buyer demographics are bizarreWhy permanence is the illusion of every ageWhy Rob thinks iBuying will constitute 60% of the marketThe reason Rob is watching Opendoor, Zillow, and CoStarWhy Rob believes that houses aren't too expensive but instead the dollar is inflatedIf they think there will be an increase in resale homes on the market this spring/summerQuestions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.  The post Ep 212: Here Comes The Massive Housing Disruption with Rob Hahn appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Strategies For Handling Uncertainty Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the value of building certainty for home buyers and your teams through messaging, why geography matters in your google ad keywords, Elon buys Twitter, and what the agent commission lawsuit could mean for home builders. Story Time (2:01)Jackie's neighborhood is getting a new construction community and she's tracking the listed starting at price on their signage to see if it changes when the homes actually become available.Andrew gives insight on building google ads and why builders need to focus on geography first and foremost.Kevin talks about building certainty when uncertainty exists everywhere in the home building realm.Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $2 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In the News (23:22)Twitter accepts buyout, giving Elon Musk total control of the company (theverge.com)Instagram is testing pinned grid posts (engadget.com)NEW-HOME SALES DROP IN MARCH  (builderonline.com)This agent commissions suit could rock the resi industry (therealdeal.com)Adjustable-rate mortgage demand doubles as interest rates hit the highest since 2009 (cnbc.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 211: Strategies For Handling Uncertainty appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Selling Homes Predictably with Kimberly Mackey Kevin Oakley is joined by Kimberly Mackey, Sales & Marketing Management Consultant, Sales Trainer, & Keynote Speaker at New Home Solutions. They discuss a multitude of topics, including why builders can't move forward to improve their sales numbers until they know where they are currently at when it comes to community-level web traffic, leads, and sales. Kevin Oakley and Kimberly discuss:What 10 | 5 | 2 | 1 means to home buildersWhy marketers need to pay attention to the even-flow production scheduleHow the Law of Inertia applies to the sales processWhy you shouldn't be selling the same home multiple timesThe 6 areas of focus, including knowing the mission statement of your builderWhy everything can't always be a priority& more!Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.  The post Ep 210: Selling Homes Predictably with Kimberly Mackey appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Builders Gonna Build Andrew Peek, Becca Thomas, and Julie Jarnagin give recommendations on how to adjust the messaging on home builder's websites that can encourage people to come back even when they have nothing to sell. Plus they discuss the latest Market Proof Marketing Academy and how they dive into how to diagnose a problem community with the Market Proof Algorithm excel formula. Plus if you had a dip in website traffic on Easter weekend, don't panic. Story Time (2:08)Becca shares the story of a builder using Hubspot and data being incorrectly funneled in google analytics due to Hubspot's UTM codes.Julie walks through solutions for home builders who have little to no inventory to sell and don't want to list home prices.Andrew recently wrapped up the latest marketing academy and goes in-depth on how to analyze a community and identify where the bottleneck is for sales with data.Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $2 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In the News (13:30)Website traffic over Easter was down - which is historically accurate for holidays. Google starts global tests of Privacy Sandbox ad targeting (https://techcrunch.com)Here's how much the same mortgage costs now, compared to last year (https://www.cnbc.com)11 breadcrumb SEO best practices for a mobile-first strategy (https://searchengineland.com)Nationwide Asking Rents Climbed 17% To an All-Time High in March (https://www.probuilder.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 209: Builders Gonna Build appeared first on Online Sales and Marketing for Home Builders - DYC.