Local SEO Tactics and Digital Marketing Strategies

Follow Local SEO Tactics and Digital Marketing Strategies
Share on
Copy link to clipboard

Jesse Dolan and Bob Brennan from Intrycks share the digital marketing strategies and local SEO tactics that service businesses can use to get ahead of the competition, get found in search engines, and attract more new local customers for their business. Discover how to identify your ideal customers…

Intrycks: SEO Tips and Tricks For Your Website


    • Jun 13, 2025 LATEST EPISODE
    • monthly NEW EPISODES
    • 28m AVG DURATION
    • 232 EPISODES

    4.9 from 139 ratings Listeners of Local SEO Tactics and Digital Marketing Strategies that love the show mention: seo tactics, local businesses, super valuable, digital marketing, jesse, customers, didn't know, actionable advice, presence, google, small business, business owners, overwhelming, priceless, online, super helpful, bob, tricks, strategies, i've found.


    Ivy Insights

    The Local SEO Tactics and Digital Marketing Strategies podcast is an incredibly valuable resource for anyone looking to improve their knowledge and understanding of SEO. Hosted by Jesse and his team, this podcast stands out as one of the best in its genre. The hosts provide top-notch information, answer relevant questions, and maintain a professional demeanor throughout each episode. Unlike some other podcasts that try too hard to sound entertaining, Jesse presents the information in a clear and thorough manner.

    One of the best aspects of this podcast is the quality of the information provided. Whether you are a beginner or a seasoned SEO veteran, there is something to learn from every episode. The level of difficulty is just right, making it easy for beginners to grasp the concepts while also offering advanced insights for those with more experience. The topics covered range from headlines and organic keyword page content to citations, backlinks, and creating pages dedicated to specific services and locations. With each episode, listeners can expect practical advice that can be immediately implemented to improve their SEO strategies.

    While it is difficult to find any significant flaws with this podcast, one aspect that could be improved upon is the audio quality. Some reviews mention that it can be challenging to hear all the content in noisy environments or on public transit due to background noise or ambient sounds. However, this minor issue does not take away from the overall value of the podcast.

    In conclusion, The Local SEO Tactics and Digital Marketing Strategies podcast is an excellent resource for anyone interested in improving their SEO knowledge and skills. Whether you are a business owner looking to optimize your online presence or an SEO professional wanting to stay up-to-date with industry trends, this podcast offers invaluable insights and actionable advice. With its informative episodes delivered in a down-to-earth manner, this podcast is definitely worth adding to your listen list if you are serious about improving your digital marketing strategies.



    Search for episodes from Local SEO Tactics and Digital Marketing Strategies with a specific topic:

    Latest episodes from Local SEO Tactics and Digital Marketing Strategies

    Game-Changing Local SEO Rank Tracking Tool Beta Launch

    Play Episode Listen Later Jun 13, 2025 16:54


    Join the Beta to Track Local & National Keyword Rankings with Precision We're excited to unveil a brand-new beta tool designed to help businesses monitor their keyword rankings across specific local areas and even at the national level. Whether you're DIYing SEO or working with an agency, this tool gives you the insights you need to track your progress, identify opportunities, and analyze competitors. Tune in to this episode as we demo the tool live, show how to use it, and reveal how it can benefit your SEO strategy over time. Beta access is limited so join now at go.intrycks.com/beta! What You'll Learn  How to Track Local Rankings by Specific Towns and Cities Why Competitor Benchmarking Is Essential How the Historical Snapshot Feature Helps Measure SEO Progress Ready to see exactly where your local rankings stand? Head over to the Local SEO Tactics YouTube channel to watch the full demo and go to go.intrycks.com/beta and apply to be one of the first 10–20 users to beta test this powerful tool.    https://www.localseotactics.com/game-changing-local-seo-rank-tracking-tool-beta-launch/  

    How You Can Implement AI Into Your Business Today! - 230

    Play Episode Listen Later May 16, 2025 13:44


    Simple Ways Small Business Owners Can Start Using AI  In this episode, host Bob Brennan shares two powerful and easy ways to implement AI into your small business: AI voice answering and AI chat integration. Using real-world examples from his own business, HelperTech, Bob demonstrates how AI can automate customer service, boost bookings, and deliver real ROI even after hours. What You'll Learn How AI voice systems can book appointments, offer pricing, and reduce no-shows. Why a clean, structured knowledge base is critical for AI accuracy. Practical ways small businesses can refine AI tools to maximize customer experience and profitability. Listen now to learn simple, actionable steps you can take to start using AI in your business today and gain an edge over your competition! https://www.localseotactics.com/how-you-can-implement-ai-into-your-business-today/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/    

    Help with Your AEO: Boosting Brand Visibility in the Age of AI with Waikay

    Play Episode Listen Later May 2, 2025 65:26


    Mastering Answer Engine Optimization (AEO) with Dixon Jones In this episode, host Bob Brennan welcomes SEO legend Dixon Jones, CEO and co-founder of InLinks, to discuss his groundbreaking new tool, Waikay (What AI Knows About You). They dive into the future of SEO, the rise of Answer Engine Optimization (AEO), and how businesses can start managing their brand presence within AI-driven search platforms like ChatGPT, Gemini, and Claude. What You'll Learn Why traditional SEO is shifting toward AEO (Answer Engine Optimization) and what that means for your business. How Waikay helps you monitor and manage how AI models perceive your brand online. Practical steps you can take today to fact-check, correct, and improve your AI reputation. Tune in to learn how to future-proof your SEO strategy and stay ahead in the AI-driven search landscape! For a free trail of Waikay go to https://waikay.io/free/ https://www.localseotactics.com/help-with-your-aeo-boosting-brand-visibility-in-the-age-of-ai-with-waikay/ RESOURCES Free SEO Audit Ask us a Question Dixon Jones Website InLinks  Waikay  Dixon on LinkedIn

    Getting Started with Small Business SEO: Part 3 - 228

    Play Episode Listen Later Mar 14, 2025 9:13


    Building a Small Business Website for Longterm SEO Success In this episode of Local SEO Tactics, Taylor from Intrycks walks you through the essential steps to building a website that not only looks great but is optimized for SEO success. From choosing the right domain name to selecting the best hosting provider and website platform, this episode will help you avoid common mistakes and set your business up for long-term growth. Whether you're DIYing your site or considering hiring a professional, these tips will save you time, money, and headaches down the road. What You'll Learn How to choose an SEO-friendly domain name that helps your site rank in local search. The best hosting providers for speed, security, and performance (and why it matters for SEO). Why WordPress is the top choice for small business SEO and how to future-proof your site for growth. Listen now and learn how to set your website up the right way. Have questions or want to work with us? Contact us at intrycks.com!  https://www.localseotactics.com/getting-started-with-small-business-seo-part-3-228/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/  

    Getting Started with Small Business SEO - Part 2 - 227

    Play Episode Listen Later Feb 14, 2025 25:18


    Mastering Google Business Profile (GBP) Setup for Local Visibility In Part 2 of Getting Started with Small Business SEO, Ben walks through setting up and optimizing your Google Business Profile (GBP). Learn how to properly verify your business, select the best business category, optimize your profile for search visibility, and leverage GBP features to attract local customers. Whether you're just starting or need a refresher, this episode is packed with actionable insights to help your business rank higher in local search results. What You'll Learn How to set up and verify your Google Business Profile to appear on Google. Learn key optimizations like choosing categories, adding service areas, and business details. Strategies to boost engagement with Q&A, customer reviews, photos, and regular updates. Ready to take your local SEO to the next level? Start by optimizing your Google Business Profile today! Need expert help? Contact Intrycks for professional GBP setup and optimization.    https://www.localseotactics.com/getting-started-with-small-business-seo-part-2-227/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/    

    Getting Started with Small Business SEO: Part 1 - 226

    Play Episode Listen Later Jan 31, 2025 18:22


    Essential SEO Steps to Make Your Small Business Visible Online Welcome to The Local SEO Tactics series, "Getting Started with Small Business SEO." In this first episode, we're covering the foundational strategies every small business owner needs to know to build an effective online presence. From understanding how search engines work to setting up your website and Google Business Profile for success, this episode lays the groundwork for a strong SEO strategy. Whether you're new to SEO or need a refresher, we've got you covered. What You'll Learn The basics of getting started with SEO and why it's crucial for small businesses How to optimize your Google Business Profile for local search and common mistakes Key website elements to set up for SEO longterm success  Don't miss out on this series! Hit play and start building your SEO foundation today. Be sure to subscribe so you never miss an episode in this step-by-step guide to growing your small business online. https://www.localseotactics.com/getting-started-with-small-business-seo-part-1-226/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/  

    AI Strategies for Small Businesses with Jonathan Mast - 225

    Play Episode Listen Later Dec 24, 2024 44:55


    How Business Owners Can Utilize AI to Save Time and Drive Success In this episode of the Local SEO Tactics Podcast, Bob Brennan sits down with renowned speaker and AI strategist Jonathan Mast. From reshaping how small businesses tackle repetitive tasks to fostering genuine customer connections, Jonathan reveals how AI can be a game-changer. Learn his innovative “Perfect Prompting Framework,” discover unconventional ways to save time and amplify team creativity, and hear how one roofer transformed his business with just a few simple tools. What You'll Learn How to turn AI into your team's most reliable “employee.” The 4-step Perfect Prompting Framework for AI-powered efficiency. Surprising ways businesses like yours are using AI to thrive without breaking the bank. Ready to see what AI can do for your business? Tune in now and learn strategies you can use today. Follow, subscribe, and leave a review to keep up with our latest episodes! Ask SEO questions and get a free SEO audit on our website localseotacics.com FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ https://www.localseotactics.com/ai-strategies-for-small-businesses-with-jonathan-mast/ Connect with Johnathan Mast: https://www.instagram.com/jonathanmast/?hl=en https://www.facebook.com/jonathanjmast/ https://www.youtube.com/@jonathanmast_withai https://www.linkedin.com/in/jonathanjmast/

    Important Announcement: The Future of Local SEO Tactics

    Play Episode Listen Later Nov 27, 2024 3:45


    Bob Brennan Introduces a New AI-Powered Focus for the Podcast This episode marks a major milestone for the Local SEO Tactics podcast. Bob Brennan announces an important transition as he takes sole ownership of the show and unveils an exciting new direction. Learn how the podcast will blend SEO expertise with cutting-edge AI tools to revolutionize your digital marketing strategy. Explore upcoming topics, including AI-powered SEO, chatbots, content creation, and more. Join us as we embrace the future of marketing and help you take your business to new heights. Don't miss this exciting new chapter—subscribe today and prepare to transform your marketing with AI! https://www.localseotactics.com/  

    How to Incentivize Your Employees to Get Google Reviews with Theresa Mattioli - 224

    Play Episode Listen Later Jun 21, 2024 44:22


    Making Reviews Part of the Company Culture Join Jesse and Sue in this episode as they sit down with Theresa Mattioli of Giant Enterprises, to discuss her journey with getting online reviews. They get into how crucial reviews are for a geography-based business like Giant Enterprise, starting from a passive approach to implementing a contest that motivated service technicians to actively seek reviews. Giant Enterprise exemplifies how prioritizing customer engagement and feedback has boosted their Google reviews from a handful to over 400, significantly enhancing their online visibility and reinforcing their company values.  What You'll Learn Discover why reviews are crucial for geography-based businesses like Giant Enterprise. How implementing incentives like contests can motivate employees to actively seek customer reviews. Understand why integrating reviews into company culture is essential for sustained success.   Follow along to learn how integrating a robust review strategy can pave the way for sustained business success!  Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/how-to-incentivize-your-employees-to-get-google-reviews-with-theresa-mattioli/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

    Setting Up Your 2024 SEO Goals - 223

    Play Episode Listen Later May 24, 2024 36:08


    Utilizing SEO Strategies to Reach Your Business Goals In this Local SEO Tactics episode, Jesse Dolan and Sue Ginsburg unpack the essentials of having an SEO strategy for 2024. Get practical tips on setting clear SEO goals, like pinpointing keywords and analyzing competitors. Learn how to weave SEO into your planning and keep a steady content calendar. With monthly check-ins and data-driven tweaks, Jesse and Sue offer a roadmap to elevate your SEO game this year.  Key Takeaways Be intentional with your SEO and incorporate it into your planning process. Start with a clear understanding of the keywords and phrases you want to rank for. Create a content calendar to continually create, optimize, and update content on your website. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/setting-up-your-2024-seo-goals/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/  

    Will Hiding My Address on GBP While Showing On Citations Hurt My SEO? - 222

    Play Episode Listen Later May 10, 2024 19:30


    Address Visibility of Your Google Business Profile in Your SEO Strategy Jesse is joined by Sue and TJ to provide insights and advice for business owners who are hesitant to show their address on their GBP. From making the storefront presentable to renting a cheap office space, they emphasize how a visible address can improve rankings, especially if competitors are storefront businesses. Learn the importance of citations and when Google will show the address on citations even if it is hidden on the GBP. Key Takeaways: Showing the address on a Google Business Profile (GBP) can improve rankings, especially if competitors are storefront businesses. If the address is already out there, it's worth considering showing it on the GBP to align with the convention of the industry. If showing the address is not feasible, consider making the storefront presentable or renting a cheap office space to use as the public facing address. https://www.localseotactics.com/will-hiding-my-address-on-gbp-while-showing-on-citations-hurt-my-seo/ Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/  

    Why On Page SEO Matters Most in 2024 with Terry Samuels - Happy Hour SEO - 221

    Play Episode Listen Later Mar 22, 2024 84:22


    Exclusive Strategies For Maximizing Your SEO Content's Effectiveness In this SEO Happy Hour episode, Jesse is joined by SEO expert and agency owner Terry Samuels who answers questions from Co-Host TJ and the Intrycks SEO team. Follow along as they cover the latest in on-page SEO strategies from the latest Google update to harnessing the power of using AI tools like ChatGPT. Stay ahead of the search engine trends and listen now! What You'll Learn Why you should personalize your AI-generated content for better engagement in 2024 How to craft compelling titles, descriptions, and headers that resonate with both users and search engines. What strategies are there for optimizing internal linking and prioritizing contextual links over traditional navigation to enhance SEO Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/why-on-page-seo-matters-most-in-2024-with-terry-samuels-happy-hour-seo-221/ Resources: Free SEO Audit Ask us a Question 76 & 77 What Is Website Schema Markup For SEO and How Does Structured Data Help You 98 Answering Your Website Schema Questions 136 Answering Your Questions About Schema 168 - Terry Samuels Answers Your Local Business Schema Questions Linkwhisper Zimmwriter Search Atlas seospringtraining.com salterrasite.com SpyFu

    Do Business Hours Impact Ranking For Google Business Profile? - 220

    Play Episode Listen Later Mar 15, 2024 19:39


    Maximizing GBP Visibility with Strategic Business Hours If you're wondering how your business hours affect your Google Business Profile (GBP) visibility, look no further. In this episode of Local SEO Tactics, Jesse talks recent trends and shares actionable strategies to optimize your GBP effectively. Discover how adjusting business hours strategically can make an impact on visibility and searchability for your business. What You'll Learn How adjusting business hours can affect visibility and searchability on Google. Why accurate business hours are crucial for Google's algorithm in ranking businesses. What considerations businesses should take into account when deciding to manipulate their hours for ranking purposes. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/do-business-hours-impact-ranking-for-google-business-profile/ Watch on YouTube: https://youtu.be/BTPgAed0mRs Show Notes: Free SEO Audit Ask us a Question SEJ - Google Confirms ‘Openness' As Local Search Ranking Factor Google My Business Updates – GMB Descriptions, Services Section, Attributes, and Users – 024 Do I Need SEO On Both My Website and My GMB? – 110

    Choosing The Right Keywords For Low Volume Searches - 219

    Play Episode Listen Later Feb 16, 2024 22:41


    Essential Keyword Strategies for Niche Market SEO Success Looking to know how to choose the best keywords for your business?  In this podcast episode, Jesse is joined by Bob and Sue as they answer listener questions about selecting keywords for websites facing low search volume. Through an engaging conversation, they unpack the art and science behind keyword research, stressing the importance of choosing terms that resonate with the business's offerings. Their insights touch on practical strategies like analyzing competitors and leveraging geographic modifiers to stand out in search results. This episode offers valuable guidance for businesses navigating the nuances of SEO keyword selection in a dynamic digital landscape. What You'll Learn How to uncover optimal keywords for your website, even in niche markets with low volume Why choosing certain keywords that align with your business offerings can increase conversion rates Which strategies to implement for comprehensive keyword research, competitor analysis, and geographic modifiers Episode Transcript and Resources: https://www.localseotactics.com/choosing-the-right-keywords-for-low-volume-searches/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ Related Epsiodes: Episode 9: What Are Keywords and Choosing the Best Keywords for Your Website Episode 10: Spy on Your Competitors Keyword Strategy with Keyword Research Tools Episode 68: How to Do Keyword Research for SEO Content Writing Episode 121: Should I Focus on High Volume Keywords for My SEO Episode 124: Applying Basic Local SEO to Your Homepage for Geography and Keyword Focus

    How does engaging with Google Q&A help your SEO? - 218

    Play Episode Listen Later Feb 9, 2024 22:52


    Maximizing Engagement and Trust through Google Business Profile Q&A Are you engaging with your Google Business Profile (GBP) on a regular basis? If not, you should be! Join Jesse, Bob, and Sue Ginsburg as they discuss the significance of actively engaging with your GBP, the questions and answers section specifically, for local SEO. By addressing audience queries directly, businesses not only enhance their online visibility showing google that you are reliable, but also build trust with potential customers, ultimately boosting SEO efforts. What You'll Learn Why actively engaging with GBP Q&A helps build trust with potential customers and signals to Google that the business is responsive and reliable How businesses can optimize their GBP by providing accurate and detailed answers to common questions What utilizing the GBP Q&A feature entails, allowing businesses to directly address customer concerns and enhancing overall user experience Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources:  https://www.localseotactics.com/how-does-engaging-with-google-qa-help-your-seo/ FREE SEO AUDIT Ask us a question Watch on Youtube  Episode 33

    Does Googling My Own Business Affect My Website Rankings? - 217

    Play Episode Listen Later Jan 19, 2024 22:03


    Unveiling the Truth: Googling Your Business and Its Impact on SEO Rankings Explore the intriguing question of whether Googling your own business affects SEO rankings. Join host Jesse Dolan, along with guests Bob Brennan and Sue Ginsburg, as they dissect the nuances, debunk myths, and provide valuable insights for business owners navigating the world of local SEO. What You'll Learn Understand the truth behind Googling your own business and its potential impact on SEO rankings. Explore the factors that influence personalized search results and learn how they differ from broader SEO considerations. Discover actionable insights on monitoring SEO performance using tools and gain clarity on when and how often to check your rankings. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/does-googling-my-own-business-affect-my-website-rankings/ Free SEO Audit Ask us a Question Google support document BrightLocal SERP checker 

    Can Your GBP Locations Be Too Close To Each Other? - 216

    Play Episode Listen Later Jan 12, 2024 34:12


    Mastering Google Business Profiles: Unraveling the Impact of Location Proximity on SEO Success Explore the delicate balance between Google Business Profiles and location proximity. Learn the do's and don'ts of managing multiple business locations, uncovering the secrets to attracting leads online, and making informed decisions about relocating or adding a new location. Join Jesse and Bob as they share insights that will not only boost your SEO game but also transform your business's online presence. What You'll Learn What the risks and benefits are of having multiple business locations in close proximity.  The do's and don'ts for managing proximity effectively. How location proximity influences search results and SEO success. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/can-your-gbp-locations-be-too-close-to-each-other/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

    Top 5 Episodes of 2023 - 215

    Play Episode Listen Later Jan 5, 2024 44:57


    Key Episode Takeaways for the New Year As we ring in the New Year, join us on a journey through the top Local SEO Tactics episodes of 2023. From conversations about leveraging AI tools like ChatGPT to optimizing Google Business Profiles, Jesse takes you through each episode's key moments. Make sure you don' miss out on last year's key episodes as we get ready for another year of the best tips and tricks for getting found online! Featured Episodes: Is It Okay To Use ChatGPT and AI For SEO On Your Website? - 190 Tips For Ranking Your Google Business Profile with Victor Perez – 207 Get Efficient With Your Content To Maximize Your SEO Benefits – 182 Is Having Clusters Of Reviews A Red Flag For Google? – 187 Website Content Pruning For Improved SEO – 205 A huge thank you to our listeners for your unwavering support as we continue to navigate the ever-evolving world of SEO. Your supportt means the world to us! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/top-5-episodes-of-2023/ SEO Boost: https://www.localseotactics.com/boost/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

    Branding Beyond the Logo - Create A Brand That Converts - 214

    Play Episode Listen Later Dec 22, 2023 38:34


    How a Consistent Brand Guideline Transforms Your Digital Presence Join Jesse, Sue, and special guest Taylor in a dynamic discussion on the multifaceted world of branding. From the symbiotic relationship between branding and SEO to the significance of branded search, we explore the art of building a consistent brand identity that resonates with your audience. Gain actionable insights from seasoned experts in the industry and discover how you can drive conversion through a holistic approach to branding. What You'll Learn Why a robust brand presence can make an impact on search engine rankings and can drive organic traffic effectively What business can do to leverage branded search for enhancing visibility, credibility, and building trust among your audience How to maintain a uniform brand presence across digital platforms by creating a comprehensive style guide Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

    How To Spend For Year End - 213

    Play Episode Listen Later Dec 15, 2023 33:26


    Boosting Business Success by Optimizing Year-End Investments As the year draws to a close, businesses have a unique opportunity to strategically invest in marketing initiatives that not only reduce taxes but also set the stage for a successful year ahead. In this episode of Local SEO Tactics, hosts Jesse Dolan, Sue Ginsberg, and Bob Brennan explore the benefits of year-end spending, focusing on tax-deductible marketing expenses and providing valuable insights into areas worth considering. What You'll Learn Why businesses should leverage year-end investments to reduce taxes by strategically allocating profits into tax-deductible marketing expenses What types of investments you can spend on from revamping your website, and updating your logo, to technical SEO improvements for online visibility  How prepaying for marketing services, optimizing Google Business Profiles, and prioritizing customer reviews can yield quick and impactful results for the coming year Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/how-to-spend-for-year-end/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

    Unlocking Your Hidden Google Business Profile Website - 212

    Play Episode Listen Later Nov 24, 2023 16:44


    How to Uncover and Optimize Your GMB Website for SEO Success In this episode of Local SEO Tactics, host Jesse Dolan guides you through the intricacies of unlocking and utilizing your Google Business Profile (GBP) website. Despite Google's recent de-emphasis, your GMB website still holds SEO value, and Jesse unveils the steps to access, manage, and optimize it for enhanced online visibility. Tune in and watch as Jesse takes you through the steps to uncover your hidden GMB website. Don't miss out on another opportunity to elevate your online presence and boost your business! What You'll Learn Why using your Google Business Profile website can significantly contribute to enhancing your online visibility and overall SEO strategy How to navigate through the Google Business Profile dashboard, view the source code, and extract the essential data to unlock your website When to leverage your GMB website to boost your online presence, including publishing updates, adding links, and connecting the dots with your GBP Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/unlocking-your-hidden-google-business-profile-website/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ Episode 74 https://www.localseotactics.com/your-google-my-business-website-the-free-google-website-you-may-not-be-using/   Episode 207 https://www.localseotactics.com/tips-for-ranking-your-google-business-profile-with-victor-perez/

    Talking Local SEO and Drinking Whiskey With Michael Rayburn Part 2 - 211

    Play Episode Listen Later Nov 17, 2023 47:41


    Whiskey-Fueled Insights for SEO Excellence and Online Impact Join us in Part 2 of our conversation with Michael Rayburn, as we get into online dominance with a glass of whiskey by our side. Jesse and Michael talk about ranking factors for GBPs, user signals, and the transformative impact of directories on SEO rankings. Alongside discussions on A player hires, staying ahead with marketing trends, and fostering good karma in the industry, this episode provides a roadmap for SEO success. Tune in now as we toast to actionable insights that promise to redefine your approach to SEO success! What You'll Learn What impacts GBP rankings and how utilizing directories can significantly enhance online visibility Why it matters that Google indexes citation links is due to their pivotal role in backlinks How the significance of clear website intent aligns with your GBP is important for growth Episode Transcript and Resources: https://www.localseotactics.com/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ SEO DC https://seodc.net/ Domination Simplified https://www.facebook.com/groups/4570697959622993 Episode 210: https://www.localseotactics.com/user-generated-signals-to-boost-your-seo-michael-rayburn-interview/ Part 1: https://www.localseotactics.com/talking-local-seo-and-drinking-whiskey-with-michael-rayburn/

    Talking Local SEO and Drinking Whiskey With Michael Rayburn - Part 1 - 210

    Play Episode Listen Later Nov 10, 2023 62:58


    Whiskey, SEO, and More: A Spirited Conversation with Michael Rayburn In part 1 of this episode of Local SEO Tactics, Jesse is joined by Michael Rayburn of SEO DC, for a lively discussion about various topics, including whiskey tastings, the importance of automated link building, Google profile links and user signals, and press releases. Get ready to clink glasses with some seasoned SEOs as they share the latest and greatest in the industry news! Tune in and join the fun. What You'll Learn Why using automated link building techniques like GSA can enhance impact, ultimately maximizing SEO results How sharing profiles and generating user-generated signals can contribute to improved search engine visibility and overall online presence What cost-effective strategies can help SEO professionals and business owners succeed in an ever-evolving digital landscape Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/talking-local-seo-and-drinking-whiskey-with-michael-rayburn/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ SEO DC https://seodc.net/ Domination Simplified https://www.facebook.com/groups/4570697959622993 Episode 210: https://www.localseotactics.com/user-generated-signals-to-boost-your-seo-michael-rayburn-interview/    

    What Should You Do If You Have A Suspended Google Business Profile? - 209

    Play Episode Listen Later Oct 27, 2023 47:29


    Tips for Dealing with a Suspended Google Business Profile In this episode of Local SEO Tactics, the hosts discuss the common issue of Google Business Profiles (GBPs) being suspended and offer insights into how to address this frustrating situation. They emphasize the importance of understanding the reasons behind suspensions and how to navigate the reinstatement process effectively. Don't let your suspended GBP hold your business back—tune in to learn the best strategies for resolving this issue and get back on the digital map. What You'll Learn Why a Google Business Profile (GBP) may get suspended, and the impact it may have on online visabilty What Google's guidelines entail for GBPs, including avoiding prohibited content, reflecting the business accurately, and complying with policies How to address a suspended GBP by submitting a reinstatement form, making necessary changes, and verification to prove legitimacy Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/what-should-you-do-if-you-have-a-suspended-google-business-profile/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

    Link To Google Driving Directions From Your Website For An SEO Boost - 208

    Play Episode Listen Later Oct 20, 2023 23:46


    Enhancing SEO and User Experience with Interactive Maps and Driving Directions In this episode, we delve into the game-changing potential of interactive maps and driving directions for boosting SEO and improving user experience. Taylor Horn, our brand marketing manager, explains why traditional static embedded maps fall short and how an interactive map can offer a superior user experience while providing SEO benefits, including backlinks and a robust Google Business profile. Taylor also shares practical insights on embedding Google Maps on a WordPress website, adding open directions buttons, and maintaining a healthy bounce rate. What You'll Learn Why static embedded maps are outdated and how interactive maps can elevate user experience and SEO What are the SEO benefits, including backlinks and a strengthened Google Business profile, associated with interactive maps and driving directions How to embed Google Maps directions on a WordPress website for a seamless user experience Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/link-to-google-driving-directions-from-your-website-for-an-seo-boost/  FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

    Tips For Ranking Your Google Business Profile with Victor Perez - 207

    Play Episode Listen Later Oct 13, 2023 43:32


    Rethinking Your Strategy For Google Business Profile (GBP) SEO Jesse is joined by Victor Perez in this episode of Local SEO Tactics, where he brings valuable insights for boosting your Google Business Profile's visibility and ranking, ensuring your business stands out in local search results. They emphasize the shift from optimizing your GBP alone to a comprehensive strategy that encompasses your website, backlinks, social presence, and more. Discover the most up-to-date tactics for securing top GBP rankings and staying ahead in local SEO. If you're a local business owner or SEO enthusiast, you won't want to miss this exclusive episode! What You'll Learn What is Google indexation and its role in determining the quality and relevance of online content. How SEO content changed over the years as a response to Google's stricter rules and the focus on content quality. When to prioritize high-quality content and why relying on low-quality practices can be counterproductive. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/tips-for-ranking-your-google-business-profile-with-victor-perez/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ On The Map: https://www.onthemap.com/ https://www.onthemap.com/seo-for-attorneys/local-seo/  

    Business Owner Interview - Charlie Sung Talks About Taking Over A Dental Practice and Investing In SEO To Grow His Business -  206

    Play Episode Listen Later Sep 29, 2023 37:41


    Dental Practice Transformation With The Help Of SEO In this episode of Local SEO Tactics, join hosts Jesse, Sue, and Bob as they sit down with Charlie Sung, an Australian Dentist and business owner who shares his inspiring journey from being a dentist in an existing practice to becoming the owner. Discover how Charlie's strategic investment in SEO played a pivotal role in the business's transformation into a thriving success story. What You'll Learn Why Charlie went from a dentist to owning a dental practice and how this shift impacted his business How he harnessed SEO strategies to boost his dental practice's online visibility and customer base What strategies and insights from his experiences can help other entrepreneurs and SEO enthusiasts Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/business-owner-interview-charlie-sung-talks-about-taking-over-a-dental-practice-and-investing-in-seo-to-grow-his-business/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

    Website Content Pruning For Improved SEO - 205

    Play Episode Listen Later Aug 25, 2023 31:36


    Refining Your Existing Website for Maximum SEO Performance In this episode Jesse is joined by special guest TJ as he talks about pruning down the content on your website. Learn the intricacies of effectively trimming your website content to enhance its SEO performance. Discover valuable insights on leveraging tools like Google's page indexing report and addressing undexed content the right way. Whether you're a website owner, marketer, or SEO enthusiast, this episode will equip you with actionable knowledge to declutter your site and boost its search visibility. What You'll Learn How to utilize Google's Page Indexing Report to pinpoint redundant, low-performing, or outdated content on your website Where to look on your website for areas for improvement and techniques on content pruning Why you should trim your content regularly for improved user experience and search rankings  Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Submit your website: https://www.localseotactics.com/submit-your-website/ Episode Transcript and Resources:  https://www.localseotactics.com/website-content-pruning-for-improved-seo/  FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

    Kyle Roof Website Review - Key Areas To Improve SEO On Your Site - 204

    Play Episode Listen Later Aug 11, 2023 48:07


    PageOptimizer Pro *Use promo code LOCALSEOTACTICS to get 15% off! Insights from Examining Listener's Website for SEO Enhancement  In this episode, Jesse teams up with Kyle Roof to conduct an in-depth review of a website submitted by a listener, focusing on crucial aspects that can enhance its search engine optimization (SEO) strategies. Join the conversation as they provide actionable insights and recommendations, guided by Kyle's expertise in SEO, to help listeners understand key areas of improvement for their own websites. What You'll Learn How to optimize on-page elements to enhance search engine visibility What common SEO pitfalls might be holding back your website's performance Why content structure, keyword usage, and meta details are significant in SEO Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources:  FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ Episode 70: https://www.localseotactics.com/how-google-works-vs-how-people-think-google-works-interview-with-kyle-roof-of-pageoptimizer-pro/ Episode 69: https://www.localseotactics.com/improve-your-website-ranking-and-seo-with-pageoptimizer-pro/ Page Optimizer Pro: https://www.pageoptimizer.pro/    

    Money Mindset To Grow Your Business and Yourself - Nicole Cherie Hesse Interview - 203

    Play Episode Listen Later Aug 4, 2023 59:28


    How to Shift Your Mind for Successful Personal and Business Development In this episode of Local SEO Tactics, hosts Jesse and Sue sit down with Nicole Cherie Hesse, the CEO of Unicorn Client Attraction and host of the podcast Real Unicorns Don't Wear Pants. Nicole shares her inspiring journey from humble beginnings to building a thriving business that achieved 7-figure revenue in just 13 months. The interview focuses on the essential aspects of developing a powerful money mindset for business owners, providing valuable insights and practical tips to help entrepreneurs take their ventures to new heights. What You'll Learn How Nicole grew her business, starting from scratch to 7-figure success in just 13 months Why cultivating a powerful money mindset played a critical role in driving her business forward What tactics and strategies you can implement to accelerate the growth of your business Tune in to this episode to gain valuable insights from Nicole Cherie Hesse, a successful entrepreneur who has mastered the art of building a thriving business while nurturing a powerful money mindset. Whether you're just starting your business or looking to take it to the next level, this conversation offers indispensable wisdom to fuel your growth journey. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/money-mindset-to-grow-your-business-and-yourself-nicole-cherie-hesse-interview/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ Nicole's Podcast: https://podcasts.apple.com/us/podcast/real-unicorns-dont-wear-pants/id1538640503 Nicole's Websites: https://nonstopnotifications.com/ https://nicolecherie.com/thewonderteam/  

    Google Business Posts 101 - Easily Create Weekly GBP Updates - 202

    Play Episode Listen Later Jul 28, 2023 15:26


    How to Master Google Business Profile Posting for SEO Success Join host Jesse in this short episode of Local SEO Tactics on Google Business posts as he takes us through the step-by-step process of creating engaging and effective weekly updates. Discover how your Google Business Profile (GBP) can significantly boost your local SEO efforts and attract more customers to your business. Whether you're a small business owner, marketer, or SEO enthusiast, this episode will provide you with practical guidance to leverage the power of Google Business Posts for maximum impact. What You'll Learn Why posting weekly on your Google Business Profile (GBP) can enhance your online visibility How you can craft a post for your business from creating a new post to repurposing content Where you can find opportunities for linking and adding keywords Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Episode Transcript and Resources: https://www.localseotactics.com/google-business-posts-101-easily-create-weekly-gbp-updates/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ Check out similar episodes: Episode 19 https://www.localseotactics.com/what-are-google-my-business-offer-posts-and-how-to-use-them-effectively/ Episode 40 https://www.localseotactics.com/what-are-google-posts-and-how-to-use-them/ Episode 42 https://www.localseotactics.com/setting-up-your-initial-posting-strategy-for-google-posts/ Episode 86 https://www.localseotactics.com/can-you-repurpose-website-articles-to-use-as-google-my-business-posts/  

    User Generated Signals To Boost Your SEO - Michael Rayburn Interview - 201

    Play Episode Listen Later Jul 14, 2023 72:34


    Why User Generated Signals Are Essential for SEO Success In this guest interview episode of Local SEO Tactics, Jesse and Michael Rayburn, discuss user generated signals and their impact on SEO. Discover the power of reviews, testimonials, and social proof to boost your website's search engine rankings and online visibility. Gain actionable insights and practical strategies to leverage user generated signals for optimal SEO performance. What You'll Learn How user generated signals impact your website's SEO rankings and online visibility What actionable strategies to leverage user generated signals for optimal SEO performance Why you should consider user generated signals in your SEO strategy Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/ SEO DC: https://seodc.net/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

    Jesse Dolan Interviewed by Sue and Bob - Episode 200

    Play Episode Listen Later Jul 7, 2023 67:15


    A Special Episode with Local SEO Tactics Host Jesse Dolan In this special 200th episode of Local SEO Tactics, Sue and Bob sit down with our host, Jesse Dolan, for a Q&A as he opens up about his path in the world of SEO and digital marketing. You'll witness firsthand the challenges faced, the lessons learned, and the pivotal moments that shaped his success. Discover the triumphs, setbacks, and moments of growth that have propelled Jesse's journey. From his humble beginnings to becoming a trusted industry leader, this episode is a testament to the power of perseverance, passion, and unwavering dedication. Join us on this captivating journey, and let the story serve as inspiration to fuel your own pursuit of excellence in SEO and digital marketing. What You'll Learn When Jesse decided to specialize in local SEO and focus his expertise on helping businesses succeed What trends and future predictions Jesse has for digital marketing and how to stay ahead of the curve  How Intrycks has evolved over time from its early days to its current standing as a prominent player in the local SEO industry Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources:  FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/  

    How 2023 Web Design Trends May Adversely Affect Your UX and SEO - 199

    Play Episode Listen Later Jun 30, 2023 29:28


    Exploring Potential Pitfalls of Trendy Website Designs When It Comes to User Experience and SEO In this episode, Jesse is joined by Web Designer Taylor Horn to take a closer look at some of the 2023 web design trends and their potential impact on user experience (UX) and SEO. Together, they explore the intersection of aesthetics and functionality, uncovering the roadblocks that may arise when embracing these cutting-edge design trends. From excessive animations to complex layouts, they discuss how these trends can inadvertently hinder UX and lead to SEO errors. Listeners will gain valuable knowledge and practical tips on how to navigate the evolving landscape of web design and optimize their websites for both users and search engines. What You'll Learn How certain 2023 web design trends may negatively impact user experience and SEO rankings. Why finding a balance between aesthetics and functionality is crucial for positive user experience and website performance. What practical steps can be taken to ensure a seamless user experience while maintaining strong SEO performance.   Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/how-2023-web-design-trends-may-adversely-affect-your-ux-and-seo/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/  

    How Do You Choose An SEO Firm and What Should Be The Priority For SEO Updates? - 198

    Play Episode Listen Later Jun 23, 2023 22:50


    Choosing the Right Firm for Your Business and Maximize Your SEO Jesse is joined by Bob and Sue in this episode of Local SEO Tactics, where they answer listener question on selecting an SEO firm and determining the priority for implementing SEO. Drawing on their extensive expertise, they provide invaluable insights and practical advice to guide listeners in making informed decisions that will maximize their marking efforts and online success. Whether you are a business owner looking to enhance your online presence or an SEO professional seeking expert guidance, this episode is a must-listen. Tune in now and take the first step towards unlocking your website's true potential in the digital landscape. What You'll Learn What factors you should consider when choosing an SEO firm for your business How you can effectively prioritize SEO updates to maximize your website's search visibility When to conduct a comprehensive SEO audit to identify areas that require attention and improvement Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https:/www.localseotactics.com/how-do-you-choose-an-seo-firm-and-what-should-be-the-priority-for-seo-updates/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ Episode 180 https://www.localseotactics.com/choosing-professional-website-design-compared-to-freelance-web-design-for-your-project/ Episode 157 https://www.localseotactics.com/5-things-to-look-for-in-a-website-design-or-seo-proposal/  

    How Long Will SEO Take To Rank My Website Higher? - 197

    Play Episode Listen Later Jun 16, 2023 27:36


    A Look Into Factors That Can Impact Your SEO Timeline In this episode of the Local SEO Tactics podcast, Jesse is joined by Bob and Sue as they address the commonly asked question: How Long Will SEO Take To Rank My Website Higher? They provide insights into the various factors that impact the timeline for achieving improved search engine rankings, offering practical strategies and real-world examples for business owners and digital marketers seeking to accelerate their website's ranking growth. Tune in to learn more about the timeline for achieving a high online rank and ways you can accelerate your website's growth. What You'll Learn How various factors impact SEO results, including location and competitors. Why having a professional SEO strategy is essential for your website's ranking. How timelines can vary due to the ongoing nature of SEO and the ways agencies can adapt to optimize results.   Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!   Episode Transcript and Resources: https:/www.localseotactics.com/how-long-will-seo-take-to-rank-my-website-higher/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

    How To Spot SEO Gimmicks and Scams - Interview With SEO Expert Pete Kleinjan - 196

    Play Episode Listen Later Jun 9, 2023 53:02


    Insights from the Experts on Spotting and Avoiding Deceptive Marketing Tactics In this episode, Jesse sits down with a SEO professional, Pete Kleinjan who runs his own agency, as they dive into the world of SEO gimmicks and scams. Together, they unveil valuable insights on how to discern deceptive tactics used in proposals, emails, and other marketing approaches. Gain expert advice on how to ensure the legitimacy of your marketing agency and safeguard your business from falling prey to questionable SEO practices. What You'll Learn What to look for to identify SEO scams and deceptive tactics in proposals, emails, and marketing communications. Why it's crucial to distinguish between legitimate SEO practices and questionable approaches. How to safeguard your business and make informed decisions when choosing SEO services.   Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/how-to-spot-seo-gimmicks-and-scams-interview-with-seo-expert-pete-kleinjan/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/  

    How To Turn On Google Business Messaging and Get More Leads Instantly- 195

    Play Episode Listen Later Jun 2, 2023 46:12


    Setting Up Your Google Business Messaging with TJ Elder

    Using Our Local SEO Audit Tool To Improve Your SEO - 194

    Play Episode Listen Later May 26, 2023 47:06


    Breaking Down an SEO Audit and Strategies for Enhanced Website Optimization Join Jesse in this episode as he delves into an SEO audit report in realtime, breaking down key data points such as backlinks, keywords, competitor strategies used and more. Get ready for a step-by-step walkthrough as Jesse provides practical guidance page-by-page, revealing what to look for and actionable steps to improve your website's SEO. Whether you're a business owner or experienced SEO, this episode is filled with valuable tips to enhance your online presence and boost organic traffic to your site. What You'll Learn Why utilizing our Local SEO Audit Tool can give you insight into your website's SEO How to analyze crucial data points like backlinks, keywords, and more in an SEO audit report What areas to focus on and recommended tasks to work on for enhancing your SEO Thanks for listening! Ask us a question for a chance to be featured on the show! Resources and transcript: https://www.localseotactics.com/using-our-local-seo-audit-tool-to-improve-your-seo/    

    Easily Create Website Content With Transcriptions From Your Audio and Video Recordings - 193

    Play Episode Listen Later May 19, 2023 24:24


    Leveraging Transcriptions for Effortless Website Content Creation In this episode of Local SEO Tactics, Jesse explores the use of audio and video recordings for creating SEO-friendly web content. Discover how transcriptions of these recordings can unlock valuable SEO potential, providing effortless website content creation and boosting your online visibility. Join us as we delve into practical tips and tactics for leveraging transcriptions to enhance your website's performance and drive organic traffic. What You'll Learn How to use audio and video recordings in your SEO strategy for creating website content. Why using transcriptions is an effective method adding content to your website blog, newsletter, article. Different ways to optimize your recorded transcription to improve search engine visibility and attract organic traffic. Thank you for watching! Be sure to subscribe to get real, actionable SEO advice from the pros. Video transcript and links: https://www.localseotactics.com/easily-create-website-content-with-transcriptions-from-your-audio-and-video-recordings/ Ask a question: https://www.localseotactics.com/questions/ Submit your website: https://www.localseotactics.com/kyle/ FREE SEO Audit: https://www.localseotactics.com/free-seo-audit/  

    Business Owner Interview - Villy Stolper Talks How SEO Transformed His Business - 192

    Play Episode Listen Later May 5, 2023 21:00


    Transforming an Attorney's Business with a Successful SEO Strategy In this episode of Local SEO Tactics, listener turned client, attorney Villy Stolper, shares his inspiring journey as a business owner who turned his marketing into a successful SEO strategy. Villy talks about his experiences trying various marketing tactics, including DIY methods, and how they failed to produce desired results. He also shares how he became a listener of the podcast and implemented the SEO tactics discussed on the show, which ultimately helped him achieve a steady flow of qualified leads and more time with his family. This episode is a must-listen for anyone looking to learn from a successful SEO case study and apply these tactics to their own business. What You'll Learn What the different marketing tactics attorney Villy tried before implementing SEO When to reach out for assistance with SEO versus doing it yourself, and the pros and cons of each Why it is important for businesses looking to improve their marketing strategy to consider SEO   Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!   Ask a question: https://www.localseotactics.com/questions/ Submit your website: https://www.localseotactics.com/kyle/ Episode transcript: https://www.localseotactics.com/business-owner-interview-villy-stolper-talks-how-seo-transformed-his-business/   Don't miss an episode – listen on Apple Podcasts, Google Podcasts, Spotify, iHeart, and more!  

    Does My SEO Need To Have Niche Experience In My Industry To Be Successful? - 191

    Play Episode Listen Later Apr 14, 2023 25:05


    The Role of Industry Knowledge in Local SEO Success Jesse and Sue explore the crucial question of whether industry-specific knowledge is a decisive factor for success when choosing an SEO provider. They dive into the importance of understanding the language, audience, and search intent of your target market. They also share their insights on the advantages and disadvantages of having experience in a niche when it comes to local SEO strategy. They provide valuable advice and tips for choosing an SEO provider, whether they have niche experience or not. What You'll Learn How a broad understanding of SEO best practices can be more important than industry-specific knowledge. Why too much familiarity with a particular industry can sometimes lead to assumptions and biases in local SEO strategies. When it's beneficial to work with an SEO provider who has niche experience in your industry, and when it's not a crucial factor for success. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Ask a question: https://www.localseotactics.com/questions/ Submit your website: https://www.localseotactics.com/kyle/ Episode transcript: www.localseotactics.com/does-my-seo-need-to-have-niche-experience-in-my-industry-to-be-successful/  

    Is It Okay To Use ChatGPT and AI For SEO On Your Website? - 190

    Play Episode Listen Later Apr 7, 2023 21:00


    Exploring AI's Role in Your Website's SEO In this episode, Jesse and Sue explore the topic of using AI tools like ChatGPT and Jasper.ai for SEO purposes. With AI becoming increasingly prevalent in the digital marketing industry, they discuss the benefits and challenges of using these tools for optimizing website content, including the potential for automation and improving user experience. This informative episode offers valuable insights for businesses looking to incorporate AI into their SEO strategies. What You'll Learn Why incorporating AI tools like ChatGPT and Jasper.ai can benefit your website's SEO strategy What are the potential uses and limitations of using these tools for optimizing website content How to implement AI tools ethically and effectively in your SEO strategy for improved search engine rankings and user experience Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Ask a question: https://www.localseotactics.com/questions/ Submit your website: https://www.localseotactics.com/kyle/ Episode transcript: https://www.localseotactics.com/is-it-okay-to-use-chatgpt-and-ai-for-seo-on-your-website/ Don't miss an episode – listen on Apple Podcasts, Google Podcasts, Spotify, iHeart, and more!

    Apply SEO To Your Homepage First - 189

    Play Episode Listen Later Mar 31, 2023 24:36


    Maximizing Your Homepage's Potential with Key SEO Strategies to Implement First In this episode of Local SEO Tactics, Jesse Dolan shares valuable insights on optimizing your website's homepage with effective SEO strategies. By highlighting the importance of your website's homepage in attracting organic traffic and retaining visitors, Jesse explains the key SEO tactics that businesses should implement first. From conducting a thorough keyword research to creating compelling H-tags and CTAs, this episode provides a comprehensive guide for businesses looking to enhance their online presence and improve their search engine rankings. What You'll Learn Who should focus on optimizing their website's homepage for SEO and why it's crucial for businesses looking to attract organic traffic What are the key SEO strategies to implement on your homepage, including conducting a thorough audit and creating compelling content How to leverage these SEO tactics to improve your website's search engine rankings and enhance your online presence. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Resources and transcript: https://www.localseotactics.com/apply-seo-to-your-homepage-first/  

    Start Your Local SEO Campaign With This Foundation - 188

    Play Episode Listen Later Mar 24, 2023 21:02


    Building the Groundwork: The SEO Beginners Guide to Boost Your Local Presence In this episode, Jesse goes solo and covers the basics of getting started with your SEO campaign. He talks about the importance of Google Search Console, conducting technical SEO audits, performing competitor analysis, and doing keyword research. This informative episode provides a great foundation for anyone looking to improve their local SEO presence. What You'll Learn How to leverage Google Search Console to gain insights into your website's performance What a technical SEO audit is and why it's crucial for your website's optimization Why competitor analysis and keyword research are vital components of a successful local SEO strategy Questions about SEO? Ask us at localseotactics.com/questions for a chance to have it answered on the show! Transcript and resources: https://www.localseotactics.com/start-your-local-seo-campaign-with-this-foundation/    

    Is Having Clusters Of Reviews A Red Flag For Google? - 187

    Play Episode Listen Later Mar 17, 2023 26:25


    Exploring the Impact of Google Reviews for Local SEO Ranking Factors In this episode of the Local SEO Tactics podcast, we dive into the topic of Google reviews and their impact on local SEO ranking factors. Specifically, we examine whether having clusters of reviews on Google My Business is a red flag for Google, and how it may affect a business's visibility in local search results. Our expert guests share their insights and experiences, providing actionable tips and strategies for businesses to optimize their review profiles and improve their local SEO performance. Join us as we explore the critical role of Google reviews in local SEO, and how businesses can leverage this powerful tool to boost their online presence and attract more customers. What You'll Learn How businesses can leverage Google reviews to improve their local SEO performance What are the red flags for Google when it comes to clusters of reviews on Google My Business Why having clusters of reviews on Google My Business can affect SEO rankings Questions about SEO? Ask us at localseotactics.com/questions for a chance to have it answered on the show! Episode transcript: https://www.localseotactics.com/is-having-clusters-of-reviews-a-red-flag-for-google/ Free SEO Audit: https://www.localseotactics.com/free-seo-audit/  

    From Call In Question To Client - Interview of Business Owners Bryon and Nicki Hein - 186

    Play Episode Listen Later Mar 3, 2023 49:13


    Scaling Your Business: How Business Owners Transformed Their DIY Marketing to SEO Success In this episode of Local SEO Tactics, hosts Jesse, Sue, and Bob sit down with Bryon and Nicki Hein, owners of a successful business, to discuss their journey from DIY marketing to SEO success. The Heins share their experiences working with different SEO providers before finding the right fit with Intrycks, a digital marketing agency. They discuss the impact of SEO on their business growth, and how working with a team of experts has allowed them to scale their business. This episode offers insights and practical tips for small business owners looking to maximize their online presence and improve their SEO. Tune in to hear firsthand how the Heins achieved success in their business through effective SEO tactics. What You'll Learn Why working with a team of SEO experts can help you scale your business more effectively than DIY marketing. How the business owners Bryon and Nicki Hein found success in their SEO strategy after working with different SEO providers in the past. What practical tips and insights small business owners can learn from the Heins' experience to improve their own SEO tactics and maximize their online presence. Questions about SEO? Ask us at localseotactics.com/questions for a chance to have it answered on the show!

    What Impact Does My Web Host Have On SEO? - 185

    Play Episode Listen Later Feb 24, 2023 33:11


    The Role of Website Hosting in Your Website Ranking In this episode we discuss the impact that your web host can have on your website's search engine optimization (SEO) performance. From website speed and uptime to security and server location, the choice of web host can make or break your SEO strategy. We delve into the key factors to consider when selecting a web host for your website, as well as tips and best practices for optimizing your website's performance to improve search engine rankings and attract more organic traffic. Whether you're a business owner or a digital marketer, this episode will provide valuable insights into the crucial role of web hosting in maximizing your SEO potential. What You'll Learn Why your web host plays a critical role in your website's SEO performance What factors to consider when choosing a web host to ensure optimal SEO results How to optimize your website's hosting for improved search engine rankings and increased organic traffic Questions about SEO? Ask us at localseotactics.com/questions for a chance to have it answered on the show!   Resources and Episode Transcript: https://www.localseotactics.com/what-impact-does-my-web-host-have-on-seo/  

    Is Ongoing SEO Really That Important For My Website? - 184

    Play Episode Listen Later Feb 17, 2023 25:02


    Why Ongoing SEO Efforts Are Critical Even After Achieving Top Google Rankings In this episode of Local SEO Tactics, Jesse Dolan is joined by Bob Brennan and Sue Ginsburg to discuss the critical importance of ongoing SEO efforts even after achieving top rankings on Google. The trio debunks the common misconception that once a website has reached the top of search engine results, SEO is no longer necessary. They explain why continuous optimization is vital to maintaining a competitive edge and driving traffic to a website, sharing insights and expert advice on staying up-to-date with best practices in the ever-evolving world of SEO. What you'll learn: Why ongoing SEO efforts are crucial even after achieving top rankings on Google How search algorithms are constantly changing, and staying up-to-date with SEO best practices is essential for maintaining a competitive edge When to make adjustments to your SEO strategy to adapt to changes in the digital landscape and remain visible to potential customers Questions about SEO? Ask us at www.localseotactics.com/questions  for a chance to have it answered on the show! Transcript and resources: https://www.localseotactics.com/is-ongoing-seo-really-that-important-for-my-website/    

    Overhauling Your Website To Revive Your Brand - Business Owner Interview With John Matiolli - 183

    Play Episode Listen Later Feb 10, 2023 57:05


    How a Business Owner Can Revitalize Their Brand and Marketing In this episode, we dive into the world of website overhauls and the impact it can have on a business. Our guest, John Matiolli, is a successful business owner who has personally experienced the benefits of revamping his website. He shares his insights and lessons learned on the journey to revitalizing his brand online. From improving user experience to boosting online visibility, we explore the various ways in which a website overhaul can positively impact a business. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with valuable information that will help guide you in your own journey towards a more effective online presence.   What you'll learn: The impact of a website overhaul on reviving a brand and improving its online presence Insights and lessons learned from a business owner's personal experience with a website overhaul How to evaluate your current website and identify areas for improvement to maximize the benefits of a redesign.   Questions about SEO? Ask us at localseotactics.com/questions for a chance to have it answered on the show! Transcript and resources: https://www.localseotactics.com/overhauling-your-website-to-revive-your-brand-business-owner-interview-with-john-matiolli/  

    Get Efficient With Your Content To Maximize Your SEO Benefits - 182

    Play Episode Listen Later Feb 3, 2023 27:10


    How to Streamline Your Content Creation Process and Maximize Your SEO Benefits Are you looking for ways to improve your SEO content? In this episode of the Local SEO Tactics podcast, Jesse Dolan discusses how to get efficient with your content in order to maximize your SEO benefits. Jesse discusses how to create content that is both SEO-friendly and engaging for your readers. Plus, he reveals his top tips for optimizing your content for SEO success. Get ready to take your SEO game up a notch and learn about proven strategies that will help boost your website's rankings!  What You'll Learn How to create an effective strategy for creating SEO-friendly content When to repurpose content on different platforms for maximum reach What you can do to make your content engaging and informative Questions about SEO? Ask us at localseotactics.com/questions for a chance to have it answered on the show! https://www.localseotactics.com/get-efficient-with-your-content-to-maximize-your-seo-benefits/

    Claim Local SEO Tactics and Digital Marketing Strategies

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel