Podcasts about filsaime

Texas Tech emerged as a major winner on Wednesday. Ranked 22nd nationally, the Red Raiders secured a five-star recruit for the first time and also recruited four four-star players.Texas made notable additions, securing four of the top 30 players in the country, including receiver Ryan Wingo, linebacker Collin Simmons, offensive tackle Brandon Baker, and safety Xavier Filsaime. The Longhorns focused on strengthening their secondary, receiver corps, and defensive line, signing five, four, and four players in those positions, respectively.Oklahoma's top signee is five-star defensive lineman David Stone from IMG Academy in Florida, while also landing the nation's No. 1 running back, Taylor Tatum, and the No. 5 offensive lineman, Eugene Brooks.Texas Tech's coach, Joey McGuire, achieved a significant victory with the acquisition of five-star receiver Micah Hudson and four-star quarterback Will Hammond. TCU upgraded its receiving corps with the addition of four-star Gekyle Bakerhigh and Notre Dame transfer Braylon James.UCF and Cincinnati, both entering their second seasons in the Big 12, addressed quarterback needs, with the Knights picking up two three-star recruits, Riley Trujillo and EJ Colson. Kansas secured four-star edge rushers Deshawn Warner and Dakyus Brinkley.Iowa State and West Virginia added to their rosters with 22 and 21 players, respectively. Oklahoma State's top signee is three-star QB Maealiuaki Smith from San Mateo, California.Completing the 247Sports Composite rankings for the rest of the current Big 12 members are BYU (25 signees), Kansas State (15), Baylor (15), and Houston (22). Texas Tech's Micah Hudson, ranked No. 7 nationally, stands out as the first five-star recruit for the team, highlighting a class composed entirely of in-state recruits. Hudson's impressive stats from Lake Belton High earned him the top spot, choosing the Red Raiders over Texas, Alabama, Auburn, and Texas A&M. Additionally, Texas successfully persuaded safety Xavier Filsaime to join their ranks, boosting their class into the top five after he flipped from a prior commitment to Florida in April. Filsaime is recognized as the No. 2-ranked safety in the nation according to the 247Sports Composite.Support Us By Supporting Our Sponsors!LinkedInLinkedIn Jobs helps you find the qualified candidates you want to talk to, faster. Post your job for free at LinkedIn.com/LOCKEDONCOLLEGE. Terms and conditions apply.eBay MotorsWith all the parts you need at the prices you want, it's easy to turn your car into the MVP and bring home that win. Keep your ride-or-die alive at EbayMotors.com. Eligible items only. Exclusions apply. eBay Guaranteed Fit only available to US customers.PrizePicksGo to PrizePicks.com/lockedon and use code lockedon for a first deposit match up to $100! Daily Fantasy Sports Made Easy!GametimeDownload the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase.FanDuelScore early this NFL season with FanDuel, America's Number One Sportsbook! Right now, NEW customers get ONE HUNDRED AND FIFTY DOLLARS in BONUS BETS with any winning FIVE DOLLAR MONEYLINE BET! That's A HUNDRED AND FIFTY BUCKS – if your team wins! Visit FanDuel.com/LOCKEDON to get started.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Learn more about your ad choices. Visit podcastchoices.com/adchoices

Texas Tech emerged as a major winner on Wednesday. Ranked 22nd nationally, the Red Raiders secured a five-star recruit for the first time and also recruited four four-star players. Texas made notable additions, securing four of the top 30 players in the country, including receiver Ryan Wingo, linebacker Collin Simmons, offensive tackle Brandon Baker, and safety Xavier Filsaime. The Longhorns focused on strengthening their secondary, receiver corps, and defensive line, signing five, four, and four players in those positions, respectively. Oklahoma's top signee is five-star defensive lineman David Stone from IMG Academy in Florida, while also landing the nation's No. 1 running back, Taylor Tatum, and the No. 5 offensive lineman, Eugene Brooks. Texas Tech's coach, Joey McGuire, achieved a significant victory with the acquisition of five-star receiver Micah Hudson and four-star quarterback Will Hammond. TCU upgraded its receiving corps with the addition of four-star Gekyle Bakerhigh and Notre Dame transfer Braylon James. UCF and Cincinnati, both entering their second seasons in the Big 12, addressed quarterback needs, with the Knights picking up two three-star recruits, Riley Trujillo and EJ Colson. Kansas secured four-star edge rushers Deshawn Warner and Dakyus Brinkley. Iowa State and West Virginia added to their rosters with 22 and 21 players, respectively. Oklahoma State's top signee is three-star QB Maealiuaki Smith from San Mateo, California. Completing the 247Sports Composite rankings for the rest of the current Big 12 members are BYU (25 signees), Kansas State (15), Baylor (15), and Houston (22). Texas Tech's Micah Hudson, ranked No. 7 nationally, stands out as the first five-star recruit for the team, highlighting a class composed entirely of in-state recruits. Hudson's impressive stats from Lake Belton High earned him the top spot, choosing the Red Raiders over Texas, Alabama, Auburn, and Texas A&M. Additionally, Texas successfully persuaded safety Xavier Filsaime to join their ranks, boosting their class into the top five after he flipped from a prior commitment to Florida in April. Filsaime is recognized as the No. 2-ranked safety in the nation according to the 247Sports Composite. Support Us By Supporting Our Sponsors! LinkedIn LinkedIn Jobs helps you find the qualified candidates you want to talk to, faster. Post your job for free at LinkedIn.com/LOCKEDONCOLLEGE. Terms and conditions apply. eBay Motors With all the parts you need at the prices you want, it's easy to turn your car into the MVP and bring home that win. Keep your ride-or-die alive at EbayMotors.com. Eligible items only. Exclusions apply. eBay Guaranteed Fit only available to US customers. PrizePicks Go to PrizePicks.com/lockedon and use code lockedon for a first deposit match up to $100! Daily Fantasy Sports Made Easy! Gametime Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. FanDuel Score early this NFL season with FanDuel, America's Number One Sportsbook! Right now, NEW customers get ONE HUNDRED AND FIFTY DOLLARS in BONUS BETS with any winning FIVE DOLLAR MONEYLINE BET! That's A HUNDRED AND FIFTY BUCKS – if your team wins! Visit FanDuel.com/LOCKEDON to get started. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Learn more about your ad choices. Visit podcastchoices.com/adchoices

Recruiting is on a heater right now at the 40 acres with Texas, bringing in four commitments in the last four days. Whether it be the transfer portal, the 2024 class or beyond, Sark is putting everyone on notice that the Texas Longhorns Football Program is at the pinnacle of college football once again.Support Us By Supporting Our Sponsors!LinkedInLinkedIn Jobs helps you find the qualified candidates you want to talk to, faster. Post your job for free at LinkedIn.com/LOCKEDONCOLLEGE. Terms and conditions apply.eBay MotorsWith all the parts you need at the prices you want, it's easy to turn your car into the MVP and bring home that win. Keep your ride-or-die alive at EbayMotors.com. Eligible items only. Exclusions apply. eBay Guaranteed Fit only available to US customers.PrizePicksGo to PrizePicks.com/lockedon and use code lockedon for a first deposit match up to $100! Daily Fantasy Sports Made Easy!GametimeDownload the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase.FanDuelScore early this NFL season with FanDuel, America's Number One Sportsbook! Right now, NEW customers get ONE HUNDRED AND FIFTY DOLLARS in BONUS BETS with any winning FIVE DOLLAR MONEYLINE BET! That's A HUNDRED AND FIFTY BUCKS – if your team wins! Visit FanDuel.com/LOCKEDON to get started.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)Follow & Subscribe on all Podcast platforms…

Recruiting is on a heater right now at the 40 acres with Texas, bringing in four commitments in the last four days. Whether it be the transfer portal, the 2024 class or beyond, Sark is putting everyone on notice that the Texas Longhorns Football Program is at the pinnacle of college football once again. Support Us By Supporting Our Sponsors! LinkedIn LinkedIn Jobs helps you find the qualified candidates you want to talk to, faster. Post your job for free at LinkedIn.com/LOCKEDONCOLLEGE. Terms and conditions apply. eBay Motors With all the parts you need at the prices you want, it's easy to turn your car into the MVP and bring home that win. Keep your ride-or-die alive at EbayMotors.com. Eligible items only. Exclusions apply. eBay Guaranteed Fit only available to US customers. PrizePicks Go to PrizePicks.com/lockedon and use code lockedon for a first deposit match up to $100! Daily Fantasy Sports Made Easy! Gametime Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. FanDuel Score early this NFL season with FanDuel, America's Number One Sportsbook! Right now, NEW customers get ONE HUNDRED AND FIFTY DOLLARS in BONUS BETS with any winning FIVE DOLLAR MONEYLINE BET! That's A HUNDRED AND FIFTY BUCKS – if your team wins! Visit FanDuel.com/LOCKEDON to get started. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Follow & Subscribe on all Podcast platforms…

On this episode of Gators Breakdown, David Waters is joined by Corey Bender from On3's Gators Online to discuss the storylines leading up to Early Signing Day for the Gators. The duo will discuss the commitment of Oregon transfer DB Trikweze Bridges, the flip of Xavier Filsaime to Texas, and other commits and targets that Florida will focus on. JOIN Gators Breakdown Plus: https://gatorsbreakdown.supportingcast.fm/ Get Florida Gators merch at Fanatics: https://fanatics.93n6tx.net/DVYxja Get Gators Breakdown merch: https://gatorsbreakdownmerch.com Questions or comments? Send them to gatorsbreakdown@gmail.com You can be the difference! For the first time ever, YOU can directly impact the outcome on the field by joining Florida Victorious! Want to help the Gators win? Want a better game day experience? Just like when you pack The Swamp, your unwavering support through Florida Victorious empowers the Gators to be their best! Join today and be the difference in making the orange and blue victorious. Visit https://floridavictorious.com/join-now/ and SAVE 20% on your first month using promo code: GATORSBD Learn more about your ad choices. Visit megaphone.fm/adchoices

A top safety in the '24 class made the choice to flip from Florida to Texas. What's his potential in the Texas defense moving forward and why did he decide to stay in Texas? Subscribe to Inside Texas to stay locked in with your favorite team every single day https://www.on3.com/teams/texas-longhorns/join/

BREAKING: Xavier Filsaime is a Longhorn! Bobby Burton and Rod Babers react to Xavier Filsaime committing to Texas, what he brings to the Longhorns secondary and more! Learn more about your ad choices. Visit megaphone.fm/adchoices

Talkin' Ball is LIVE discussing Texas landing Andrew Mukuba & Xavier Filsaime and taking your questions! Drop your questions and comments in the chat! Learn more about your ad choices. Visit megaphone.fm/adchoices

Bobby Burton and CJ Vogel recap the Longhorns weekend visits, discuss if Texas is the leader for Xavier Filsaime, if Texas A&M is waiving the white flag on Tyanthony Smith, if Texas can go 5-for-5 on the visitors and more! Which weekend visitor do YOU THINK is the most important for Texas to land? Learn more about your ad choices. Visit megaphone.fm/adchoices

Bobby Burton and CJ Vogel discuss the multiple targets visiting campus, including Tyanthony Smith and Xavier Filsaime, talk where Texas stands in big time recruitments and more! Learn more about your ad choices. Visit megaphone.fm/adchoices

Gerry Hamilton and Justin Wells discuss Xavier Filsaime officially visiting Texas and what that means for the Longhorns football team, coaches on the road, transfer portal news and targets, where the 2024 class could rank and more on this week's Recruiting Breakdown Learn more about your ad choices. Visit megaphone.fm/adchoices

OTF's Coffee & Football livestream is joined by Paul Finebaum, talks Texas vs Oklahoma State in the Big 12 Championship, College Football Playoffs, Quinn Ewers, Texas football news, Longhorn recruiting updates and takes your questions! Drop your questions and comments in the chat! Learn more about your ad choices. Visit megaphone.fm/adchoices

Gerry Hamilton and Justin Wells provide updates on Kobe Black and Xavier Filsaime, talk Ryan Wingo's experience at the Texas Tech game, 2024 transfer portal needs and more on this week's Recruiting Breakdown! Learn more about your ad choices. Visit megaphone.fm/adchoices

Gerry Hamilton and Rod Babers discuss takeaways from Sark and Gunday's Big 12 Championship press conferences, break down Xavier Filsaime and more on this week's Talkin' Ball! Learn more about your ad choices. Visit megaphone.fm/adchoices

Gerry Hamilton and Justin Wells discuss the early enrollees of the 2024 Longhorns class, potential flips of Xavier Filsaime and Tyanthony Smith, Kobe Black and more on this week's Recruiting Breakdown! Learn more about your ad choices. Visit megaphone.fm/adchoices

0:00-0:09 Welcome To The Warmup 0:10-2:44 The Louisiana Hot Sauce Hot Zone 2:45- 2:54 Cricket Wireless Ad 2:55 - 3:01 Xochitl Ad 3:02-5:00 Recruiting Trail with McKinney DB Xavier Filsaime 5:01-7:22 The Hype presented by Dallas County Connect 7:23-7:36 Dallas County Connect Ad 7:37-8:37 The Buzz 8:37-8:50 Outro Subscribe to DFW Inside High School Sports to stay up to date on everything high school sports related in the Dallas-Fort Worth Metroplex! Like us on Facebook: https://www.facebook.com/DFWInsideHighSchoolSports Follow us on Instagram: https://www.instagram.com/ihssdfw/ Follow us on Twitter: https://twitter.com/ihss_dfw Visit our website: http://dfw.insidehighschoolsports.tv/ #ihss #txhsfb

Another four-sport episode of the In All Kinds Of Weather Forecast comes your way today, featuring reactions to the spring football game, Xavier Filsaime's commitment, Todd Golden landing two commits of his own, Avery Goelz winning the softball series against Georgia, Florida baseball's own series win against Georgia, and a boneheaded ejection of Gator pitcher Brandon Neely along the way. --- Support this podcast: https://podcasters.spotify.com/pod/show/neil-shulman/support

Florida's 2024 recruiting class brings in another elite prospect with the addition of safety, Xavier Filsaime David Waters breaks down Filsaime's commitment. JOIN Gators Breakdown Plus: https://gatorsbreakdown.supportingcast.fm/ Get Florida Gators merch at Fanatics: https://fanatics.93n6tx.net/DVYxja Get Gators Breakdown merch: https://gatorsbreakdownmerch.com Questions or comments? Send them to gatorsbreakdown@gmail.com College programs must be competitive in Name, Image, and Likeness. Florida Victorious provides valuable NIL opportunities for Gator student-athletes thanks to fans who support UF athletics. Florida Victorious is the lead NIL entity for Gator Nation, donors, and partners and you can become part of the team by joining today. Your support allows the Gators to be competitive in NIL. To learn more, strengthen Gator Athletics, and join in helping make the orange and blue victorious, visit http://www.floridavictorious.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Florida Gators football team just wrapped up their second spring game under head coach Billy Napier with both Graham Mertz and Jack Miller III struggling to find success with any sort of consistency, did the Florida Gators find their new starting quarterback? Florida Gators new defensive coordinator Austin Armstrong picked up two big wins tonight with his defense being aggressive blitzing both Graham Mertz and Jack Miller III while also earning a commitment from five-star safety Xavier Filsaime. Locked On Gators Discord: https://discord.gg/Rysm73k72Y Support Us By Supporting Our Sponsors! LinkedIn LinkedIn jobs helps you find the candidates you want to talk to, faster. Post your job for free at Linkedin.com/lockedoncollege Terms and conditions apply. Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON15,” and you'll get 15% off your next order. FanDuel Make Every Moment More. Place your first FIVE DOLLAR bet to get ONE HUNDRED AND FIFTY DOLLARS in Free Bets – win or lose! Visit Fanduel.com/LockedOn today to get started FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Graham Mertz or Jack Miller III? Florida Gators Spring Game Recap - Xavier Filsaime COMMITS Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Florida Gators football team just wrapped up their second spring game under head coach Billy Napier with both Graham Mertz and Jack Miller III struggling to find success with any sort of consistency, did the Florida Gators find their new starting quarterback? Florida Gators new defensive coordinator Austin Armstrong picked up two big wins tonight with his defense being aggressive blitzing both Graham Mertz and Jack Miller III while also earning a commitment from five-star safety Xavier Filsaime.Locked On Gators Discord: https://discord.gg/Rysm73k72YSupport Us By Supporting Our Sponsors!LinkedInLinkedIn jobs helps you find the candidates you want to talk to, faster. Post your job for free at Linkedin.com/lockedoncollege Terms and conditions apply.Built BarBuilt Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON15,” and you'll get 15% off your next order.FanDuelMake Every Moment More. Place your first FIVE DOLLAR bet to get ONE HUNDRED AND FIFTY DOLLARS in Free Bets – win or lose! Visit Fanduel.com/LockedOn today to get startedFANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)Graham Mertz or Jack Miller III? Florida Gators Spring Game Recap - Xavier Filsaime COMMITS Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Florida Gators football team's second spring game under head coach Billy Napier is tonight and this Florida Gators coaching staff has put an added emphasis on recruiting with recruits like Colin Simmons, Xavier Filsaime, and Kendall Jackson visiting the Florida Gators spring game. Will the Florida Gators football team and head coach Billy Napier earn any commitments this weekend following the orange and blue spring game? Locked On Gators Discord: https://discord.gg/Rysm73k72Y Support Us By Supporting Our Sponsors! LinkedIn LinkedIn jobs helps you find the candidates you want to talk to, faster. Post your job for free at Linkedin.com/lockedoncollege Terms and conditions apply. Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON15,” and you'll get 15% off your next order. FanDuel Make Every Moment More. Place your first FIVE DOLLAR bet to get ONE HUNDRED AND FIFTY DOLLARS in Free Bets – win or lose! Visit Fanduel.com/LockedOn today to get started FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)  Florida Gators Spring Game Recruiting Visits - Colin Simmons, Xavier Filsaime, Kendall Jackson Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Florida Gators football team's second spring game under head coach Billy Napier is tonight and this Florida Gators coaching staff has put an added emphasis on recruiting with recruits like Colin Simmons, Xavier Filsaime, and Kendall Jackson visiting the Florida Gators spring game. Will the Florida Gators football team and head coach Billy Napier earn any commitments this weekend following the orange and blue spring game?Locked On Gators Discord: https://discord.gg/Rysm73k72YSupport Us By Supporting Our Sponsors!LinkedInLinkedIn jobs helps you find the candidates you want to talk to, faster. Post your job for free at Linkedin.com/lockedoncollege Terms and conditions apply.Built BarBuilt Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON15,” and you'll get 15% off your next order.FanDuelMake Every Moment More. Place your first FIVE DOLLAR bet to get ONE HUNDRED AND FIFTY DOLLARS in Free Bets – win or lose! Visit Fanduel.com/LockedOn today to get startedFANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Florida Gators Spring Game Recruiting Visits - Colin Simmons, Xavier Filsaime, Kendall Jackson Learn more about your ad choices. Visit podcastchoices.com/adchoices

Russell and special guest Josh Forti dive deep into funnels,  storytelling, and building your own reality. Find out how to break free of what's expected, how to create your own rules, build your own world, and be OK with being different. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson: What's up, everybody? This is Russell Brunson. Welcome back to The Marketing Secrets podcast. Today, I've got two things for you. Number one, I got kind of a cold so if I sound a little funny, that's why. Number two, is you guys loved our last three podcast episodes with Josh Forti, so we thought we should do it again. Today, we jumped on a call and we recorded three more episodes for you, and they've been a lot of fun. The first episode was all about just kind of... It was an interesting conversation, and I think it took us a while to get exactly to the point. But by the end, the end of of it wrapped with some really cool thoughts and ideas and I think some clarifications that'll help you guys a lot. But it was all about I'm in this world of funnels, and how has that affected my world perspective, my world view and, everything else happening around me? And how does that work for you with the thing that you're most passionate and most obsessed with? And so I think you guys will enjoy this conversation. With that said, I'll queue up the theme song. When we come back, you have a chance to listen in on a conversation with me and Josh Forti. What's up, everybody? It's Russell Brunson. Welcome back to The Marketing Secrets podcast. A little while ago, Josh Forti and I did a couple episodes. We've done this three times now technically. This is the fourth, but we did an episode a little while ago, just to see how you guys liked it. And the feedback was amazing. I got tons of good feedback. I think you did as well, right? You saw everyone. Josh Forti: I got tons. I sent you some of them. We convinced somebody to start a podcast over it. Russell: Because of the... Yes. Josh: Because of the podcast. Russell: ... podcast. We are having little podcast babies now because of what happened last time we hung out, and I'm pumped. We're jumping back in. We got three episodes of recording today. I know the title of the topics, but that's about it. I don't know where we're going, the direction, but I'm pumped and excited and just grateful for you, man, doing these. I really enjoyed it last time. I left afterwards pumped and on fire and had a ton of energy, so I'm excited for this. Josh: Heck yeah. That's awesome. Well, are you sick? Russell: Yes. I have a little stuffy nose, so I apologize in advance if I sound... My voice sounds deeper though, so I sound more masculine which is kind of cool. But yeah, definitely got a little bit of a cold. Josh: Oh, man. As long as it's not COVID. Russell: Oh, yeah. No, I did that. We're good. The antibodies are flowing through my body, so I'm pretty good there. Josh: Heck yeah. Russell: Well, what's the plan today? What are we talking about for this episode? Love to get kind of- Josh: Are we doing intros or are we just jumping in? Russell: This is the intro. I'll do intros. Josh: This is it, we're in. We're rocking and rolling. Russell: We're live. Let's go. Josh: All right, all right. Let's dive in. Dude, interestingly enough, as I went back and I started going... By the way, I actually listened to all three of our episodes, even though we did them. I actually went back and listen, because I'm that geeky nerd. I was talking to one of my friends. We were sending VOXs back and forth to each other and he's like, "I just listed to my vox back to you." And I'm like, "I'm glad I'm not the only one that does that." And he's like, "Oh, no, you are the only one. I just did that one time." I'm like, "Crap. Dang it." I go back through it. I listen to VOXs and I listen to podcasts. I'm trying to figure out how I could've made them better. But what's interesting is I wanted to take this one a little bit of a different route today, to kind of kick things off. Because normally, I'd say there's two types of podcasts. There's educational podcasts, which is you're talking on a very specific topic, and you're trying to educate people on that. And then there's entertainment podcasts. Entertainment is much more... Maybe it could be educational still, but it's not designed to educate you on one specific thing, and then break all the beliefs around that thing. And then do the whole perfect webinar thing on a podcast episode. Whatever. But rather, just kind have an open conversation. And I want to open this one up, talking specifically about funnels. And not funnels and how you build them, but I want to know is funnels a worldview for you? And what I mean by that is right now, I'm really, really big into storytelling. That's kind of my thing that I'm geeking out about, is how to tell amazing stories. And I call it the master story. That's the core thing that I'm trying to figure out right now, is the master story for me is what's the one story I got to get people to believe? After they believe that story, they'll do whatever I want them to do. It's the big domino statement of stories. But as I've done that, I've kind of gone out and everything in my life now revolves around stories. I'm like, "Oh, story there, story there. Oh, that's the story? Oh, that's the story." And my whole life now is just everything is stories. Obviously, I'm a huge fan of Expert Secrets and Dotcom Secrets, and you wrote those books and everything like that. You talk about kind of building this world and this identity, and bringing everybody in. And so I'm curious for you, where do funnels play into your life besides just marketing? Is this a worldview? Is this a lens upon which you view the world? Russell: Everything. Yes, for sure it is. It's interesting. I still remember back when I first got in this game, and I was learning marketing, and then I started studying Dan Kennedy's stuff and started... And I remember starting after I got that, some of the initial inputs of this world. What's the Matrix? The red pill or the blue pill. I took the pill and all of a sudden I was like, "Oh, my gosh, I see the world differently." And for me, it was fascinating. I started loving, I became obsessed. In fact, you can ask my wife this. We first got married, we listened to the radio and commercials would come on and she'd want to change. I'm like, "No, no, no. What are they doing? Did they do a good job did, they do a bad job, and how could they have done it better?" I started geeking out on that and I started watching more infomercials. I started watching as you go down the highway and you see the billboards. "Okay. That billboard, did it make me do anything, did it not? Was there a call to action, was there not? If there was, what did... " I'd get my phone out and I call the number and like, "What happened? What was the sales pitch?" And I started seeing behind the curtain of what was happening, and I became obsessed seeing that. And I remember, this is probably a little bit prior to this, but after I started seeing things I started realizing how things made me feel. I remember in high school, I was the wrestler, as you know. and I was into my health and fitness. I didn't understand it back then, but I do remember Bill Phillips had a magazine called Muscle Media. This is probably way before your time. But it was the first muscle building magazine that wasn't... All the other ones were these dudes who were just steroided out. And Muscle Media was the dudes and the ladies in it was who you want to look like. That guys looks amazing. And he had a supplement company called EAS he launched, and so I got into supplements and got into Bill Phillips. I got into his world, where I was reading his magazine articles and buying his supplementsm and it was cool. But I remember I wanted to buy some... I can't remember what the new supplement was. And there was a GNC close to my house.And so I remember jumping my bike, riding down to GNC, being so excited to buy a supplement. And I walked through the door, and as soon as I walked through the door of the GNC, the person came out and was like, "Hey, how can I help you?" And I'm like, “uh…”, and kind of freaked out. I was like, "Oh, I'm just looking." And I got all nervous and then I kind of wandered away, and then it felt like the person was kind of following me and everything. And I remember I came there cause I wanted to buy something, but I felt so uncomfortable, excuse me, that eventually I just snuck out and I left. And I was like, "I didn't get the thing." Because I felt so uncomfortable in the process that even though I came there with my money in hand, ready to buy something, I didn't because I didn't like the process. And I noticed, I don't know if you ever go into a GNC. As soon as you walk in, they always come and they pounce on you. And even to this day when I walk into GNC, it's one of my favorite stores. But I know the initial anxiety of the person pouncing on me asking if I can help them, or what I'm looking for. I'm like, "I don't know what I'm looking for. I want to literally read the back of every label of every bottle here. I'll come to you if I need help, but don't come and pounce on me." And I started realizing that and I started thinking, "If this was my story, how would I have wanted to be approached?" And I started thinking the script. And I started thinking if I came in the door and the person says something like, "Hey, welcome to GNC today. I'm over here. If you need anything, let me know." And it was more of a deflect, I would've felt more comfortable. I would've walked around, then I would've felt comfortable coming back the person. And I just started thinking through that. Anyway, that was before I learned marketing. I remember feeling that way, and as I started studying marketing I was like, "Oh, my gosh. I now know why I felt that way. The script was wrong and the process was wrong." And I started thinking through things more like that. And I'm sure it was annoying for my family. We'd go to a restaurant and I would notice how did the server do things, and what did they say? And it started opening up for me. In fact, my junior year in high school during the summer, I got a serving job and I was serving tables. And I remember, because I would split test different things to see what would give me more tips. If I said this to a person versus this. And I remember in fact, this is a 17 year old kid who's stuck on himself. I'd roll my sleeves. "If my sleeves are rolled up and they see more of my arms, would it be higher?" And literally would split test this thing to try to figure out how to increase them. And it's just weird. That was when I was young, and definitely it's messed me up nowadays, because it's hard for me when I see every ad, everything. I want to go deep into things, and I do sometimes but sometimes it takes me long rabbit holes. I don't know if that answers the question or not. Josh: Okay. Well, I want to kind of dive further down deeper into that, because I want to expand beyond just marketing as well. Because I think any of us as marketers when we have the light bulb turn on, you take the red pill or whatever it is. I remember for me, I had that first experience with money. I grew up in a very small, small, small town. The two towns collectively combined had 750 people in them, and one bank and a gas station. Very, very small world. And then I started learning about money, and I'll never forget the day that it clicked for me. I was actually out in... I had already moved to Nebraska, and I started to realize how money flowed. And I got done reading this book, and I remember I picked up the phone and I called one of my friends who had been teaching me about money. I'm like, "Dude, I get it now. I get everywhere around. I can't not see how money is flowing and where it works." I'm like this, and now I have all these questions about it. And so I totally understand when your lights come on, you start seeing the whole world through that, for that specific thing. But I want to know what about other areas of your life, and how funnels and your viewpoint of funnels has affected that. And what I'm trying to get at and understand, is you talk a lot about in Expert Secrets, we're building this identity, we're building this community, we're building this movement, this calling. And what's interesting for me I've noticed, is that when I first got into this space, I was so new that the preconceived notions of what people should do or should not do did not affect me. Because I didn't know anything. I was like, "I know I'm an idiot." people were like, "You're doing that wrong?" I'm like, "Probably." And there was no ego in the way of it. But then as I grew, I thought there were certain ways that I had to think, or there were certain things that I had to do. And then if I broke free from the mold that everybody else was doing, then somehow that was wrong. And I struggled with that. Thankfully for me, I didn't stay in there. But what helped me get out of it, is I gave myself permission and I literally was like, "I'm doing my own world over here. Everybody else, they can have whatever it is that they want. They can make more money than me, that's fine. I'm building this own little thing." And when I envisioned myself stepping into this world, then I was allowed to make my own rules. And so the rules had to follow everything else, but people would be like, "Josh, it's super weird that you think about everything in marketing." And I'm like, "But that's my world." And so everything about my life, from what I buy, to where I live, to who I hung out with, was all shaped around that. And for a while, that was weird. And whenever I would go to my friends it was like, "You're weird." And I struggled with that. But then once I gave myself kind of permission to be like, "Well, that's just literally how I think. That's my world, and it's okay to be different." That really freed me. And so I'm curious. How has funnels shaped your world outside of only marketing? And what would you tell somebody? Would you tell someone it's okay to like view the world through whatever their new opportunity is, in all aspects of life? Does that make sense? Russell: I think so. It's interesting, because I know you're trying to get outside of marketing, but it's fascinating because in my vision of the world, like everything is marketing. Josh: That's what I'm saying though. That's what I'm saying. Russell: When I meant my wife- Josh: How has that affected relationships? When you are dealing with a problem in your family, do like go like, "What's the funnel for this?" Does that make sense? Russell: How do we craft the story, the pitch, the thing. But it's true, because I think about when I met my wife. When I met her, there were multiple people who... She was the prospect and multiple people all competing for her attention. It was like, "Okay. I've got to create a better offer. I'm not the best looking guy, so I got to... What are the tools I have to increase the value of what I have to be more attractive to her?" And things like that. With my kids right now, it's tough because my kids have got so many distractions and there's things that are way cooler than dad. I'm always trying to think through that lens of, "Okay." Josh: Wait, there's people cooler and Russell Brunson? What? Russell: You could never be a prophet in your hometown, they say. You're never cool to your own kids. But it's tough though, because I'm competing against all of... For my kids, the rappers that are in their ears, and they're listening to all these people who... That part of the world. And they got their friends and they got these... There's so many things we're competing against. It's like, "Okay. Well, how do I take them on this journey to be able to help?" And you talked about universe building, which is true. In fact, I'm working on a project with Dan Kennedy right now, and it's all about that concept of universe building, and things like that. And you look at the big companies that have done it successfully, that's what they did. Walt Disney built this universe. In fact, I've listened to the interviewed me and Dan did on Funnel Hacking Live, and he talked about Walt Disney and Hefner were basically the same business. He's like, "One had bunnies and one had had rabbits or whatever. Or one had mice, one had bunnies." But it's the same business, right? They both had a universe that people came into. And I think about that. We're doing the same thing. You create a universe for your customers. That's a lot of what the Expert Secrets and everything is about, creating this customer universe. But it's true in your office with your team, it's true with your family, it's true with your relationships. You're kind of trying to craft this environment that makes people first off want to be there and to be part of it, and then to persuade people to hopefully get the things you're looking for. All of us are in a persuasion business, even we don't want to admit it. And people are like, "I don't persuade people. I don't manipulate people." But you are. What do you want to eat for dinner tonight? You got to persuade the other person. What movie do you want to go to? Are we going to go out tonight, or are we going to sit home on the couch? You're always in this thing of persuasion. And if you look at any kind of sales environment, is the number one. The biggest, one of the most important things when you're trying to sell somebody something, is the, the environment. The universe that you put them in. It's the reason why if I do a pitch on a virtual event, where somebody is at their own home, in their own environment, and I'm giving them a glimpse in my environment. I can convert and I can sell people. But I do the exact same presentation at Funnel Hacking Live in a room where I control the environment, they're in my universe. My sales were 5-6X, even though it's the exact same presentation, exact same everything because I'm controlling the environment. And so my home, same thing. How do I control this environment, my home? And how do I structure things? And how do we set the same things? You think about in the ClickFunnels ecosystem, we've got these awards. We got the Two Comma Club awards, Two Comma Club X. We have things like that. How do we create these things for people to strive towards inside of our families? Colette and I did that a couple years ago. We were trying to figure out what's our family goals. Do we have a goal? What does that look like? What's something that we can collectively all work towards together? And in the Mormon church, one of the biggest goals is you want to get married in the temple. But to get married in the temple, you have to be living worthily. There's all these things to do. And so as a family, we set a goal. How do you explain it? If my kids get married in the temple, their younger siblings won't be able to go, because they're not old enough to be able to go into the temple to actually witness the marriage. The goal we set as a family, we set a goal of when Nora... Because Nora is the youngest. When Nora gets married, the goal is we'd love her to get married in the temple, and we want all of our family to be there. Which means all of our family has lived in a way where we're worthy to be there together as the family. That became our family goal, and it's this thing we're all shooting towards. And it's fun, because now when I'm having family conversations with my kids, it's like, "Hey, you shouldn't be doing that." It's like, "Hey, these are things that are keeping us away from our family goal." We want to do this thing in 10 years from now, 15 years ago, Nora... But the way you're living, you're not going to be able to do that. And it's less of me trying to tell them what to do, as much as this is the goal we collectively set as a family. This is what we're trying to get to. Same thing in Marketing, we're trying to get the Two Comma Club award, cool. You can go listen to forty other gurus if you want, but this is the path. This is the process. We can get you there, but if you're distracted... It's just kind of a similar thing where, you set the things inside the universe, the goals, the steps. And hopefully, everyone... Not that they will or that they want to. Maybe my kids decide they hate the universe and they want to break out of it, and that can happen, too. People don't think funnels are cool, because they don't like me. I talk too fast or I'm annoying or whatever, and they enter different a different universe, but that's okay. Josh: Yeah. And I think entering a different universe, I think maybe what I'm trying to get at is I grew up, once again, super small town. Super small world, and I just figured there was a way the world worked. Singular. That's how it worked. And as I've grown up, I was striving to figure that out. I'm like, "What's the way the world works?" And I get out there and I'm like, "Oh, my gosh. There's five million different ways the world works." And depending upon whose world old that you're in. And so I was watching the football game last night. We had it on. It was the Steelers and the Vikings. I don't know. By the way, I know you don't watch football, but I'm going to make a prediction on here for all my football fans out there. Patriots are going to the Super Bowl versus Tom Brady. It's going to be Tom Brady and the Bucks versus Bill Belichick and the Patriots in the Super Bowl. Anyway, we're watching it last night and they have this documentary that's coming out. Do you know who John Madden is? Russell: Yeah. Just from the video game. Josh: Yeah. They have this whole thing on Madden and his whole life. And it's coming out, this documentary, and they do little clips, and there's all these different little people talking about it. And they're like, "This dude, you couldn't be around him and not love football. Because he just exuded football in every aspect of his life. At the dinner table, around his family, around his friends, at the... Football, football, football, football." And it got me thinking, because I'm preparing for this interview last night. And I'm like, "That guy's whole life was football. That's how it came about. He couldn't imagine a reality where football didn't exist. "Yet there's somebody else out. There's millions, billions of people out in this world who they never heard of or think about or want anything to do with football." And so here's a guy where his whole life revolves around football. All of his analogies, all of his stories, all of his strategies, everything was football all. And then I was like, "Oh, I wonder if that's what it's like living with Russell." Everything is funnels. And it's like funnels, funnels, funnels, funnels, funnels. I feel like sometimes as entrepreneurs, I know I struggled with this for a while, and I struggled with this a lot more when I didn't know what I wanted to do with my life. When I was still trying to figure out my voice and kind of everything like that. But I'm like, "I just can't be the X guy, because that would be weird. That's not how reality works. That's not how life works. You don't just get to just focus on all of this." But I feel like it is. And I feel like you don't necessarily have to be a single thing guy, but I feel like you can. In the sense of... And that's why I'm trying to get at with you, is I feel like you've gone into this world and you've found the thing that works. And you've said, "Hey, listen, basically, in life you have to know where it is that you're going and how it is that you're going to get there." That's essentially in life, and that's kind of my core premise of everything. I'm like, "I don't care how you live in life." But I'm like, "If you don't know where you're going and how you're going to get there, your life is going to suck. You're not going to have a very fulfilled life." And so I feel like for you, you've figured out, "Okay. Wherever I want to get, this is the vehicle I'm going to use." And you've built an entire reality and universe around that. Yeah? Russell: Yeah, for sure. And it's interesting though, too, because I actually was on a call last night with Stu McLaren at their prediction college here, and he was asking my predictions for the future. And it's interesting because yes, funnels is the thing. It's my lens. And that's what people come to me. It's the lens they come through. But what I think is fascinating, and I see this with... In fact, I told Stu, I'm like, "There's an evolution. People were experts for a while and then they became influencers." And I think the next phase, it won't stick. People will still call themselves influencers, because it sounds cool and they feel the significance of that. But I think the next phase is people are going to become curators more so. Which is someone comes to me for funnels, but it's interesting because my last inner circle meeting, people pay 50 grand to be in the room. There's 100 people in this room and they're here because they want to learn funnels from Russell. We're talking about funnels and then we open for Q&A. And guess how many funnel questions came through? Zero. The questions were, "Russell, I came to you for funnels, but I trust you. I like you." And they didn't say this, but this is what happened, is they wanted to figure out how I curate. They wanted me to curate other thoughts for them. "I trust you in this, therefore what do you think about religion?" And they want me to take all my years of curation of all the ideas like, "This is what I believe." Or they're like, "How is your family successful?" And so they asked me these other questions. And I was telling Stu last night. I'm like, "Stu, you're the membership guy. People come from your memberships. But after they come in, that's what brings them into the door, but then they're coming because they want your curation of other ideas." Dan Usher. I think Dan on our team. It was fascinating, because his favorite band is Rufus or something like that. I don't really know the band that well. But he's obsessed with them and their music, and so he follows them, he loves them and everything. And he just bought his first house out here in Boise, so he needed to get art on the wall. He's like, "Well, I love Rufus. I trust them. They've curated their favorite art." He went and bought everything that Rufus ever said they like for art and put it on his wall. He's like, "Cool. Because I trust them, therefore I want this." And then he bought the furniture that they have in their house, because he trusts their opinion on this and other things. And so I think it's with Madden, I'm sure the football is what brings people in. And they come in there, they sit at the table for that. But then if they like him and they connect with him, then they want to know, "What else do you know?” I want to go down these other rabbit holes with you, because I trust you and I trust your opinion. I trust because you've already kind of done that." I think for me, that's probably more so, is they come in from one thing, but then if they connect with you then they want to dive deep on all the other pieces, the things that you find fascinating. Josh: Yeah. It's almost like they need the in to step into your universe, and then you get to build the rest of the universe out for them simply because you've built trust in that one area. Russell: Yeah. And what's fascinating. If you rewind back in my history 15 years ago, it was tough because when I was trying to create my universe, I didn't know that's what it was called. But it was funny. If you look at the landscape in our industry back then, it was interesting. Jeff Walker was the launch guy, Frank Kern was the mass control guy, Filsaime was the butterfly marketing person. Everyone had a thing where they were the best. Brad Fallon was SEO, and then you had Perry Marshall was PPC, and everyone had their thing. And I came in, I was good at all of this. I'm like, "I'm the guy who do everything." And I'd go to events like, "Cool, what do you do?" I'm like, "What do you need? I'm good at copywriting, and I can do all the things." And people are like, "Oh, okay." But then they'd go and they'd sign up for Jeff for launch. And I'm like, "I can do launch. I've done tons of launches." Or they'd go to whoever for copywriting, John Carlton for copywriting. I'm like, "God, I've done all these things." But there wasn't a thing. It wasn't until I specialize in. "Okay. Funnels is the thing." And it was a narrow focus where people could attach a thing in their head like, "Oh, Russell is the guy who does funnels." And they do that. But they come into the... That's the doorway that brings them into my world. But inside the funnel world, what is there? You can launch a funnel. There's copywriting, there's traffic driving, there's all these other things. But I had to bring them in through a channel they could connect with, they could label me with. You know what I mean? But after they're in my universe, there's all sorts of stuff I can do with him. Josh: I feel like that right there was the core of what I was trying to get after. I think a lot of people struggle with or are afraid to claim their thing, because they're like, "I can't just claim it." Funnels. Russell could claim funnels because that was a thing, but was it a thing before Russell? Was there a funnel... You are the one that came in and nobody came to you and was like, "Russell, you're the funnel guy. Go." You were the one that had to decide that. You were the one that had to come in and be like… Russell: And it's fascinating, because I was the only one back then talking about it. There was a bunch of people. In fact, I remember Todd and I started building ClickFunnels. And I remember about that time it was T&C, so it was the T&C before we launched ClickFunnels. And we got T&C, we were sitting in the audience, and Todd and I are mapping things out, and we're talking back and forth. And the entire T&C, that event was about funnels. And so Ryan was on stage, Perry was on stage talking about funnels they developed. "This is the funnel framework for all funnels." They sold the $18,000 funnel coaching program and half the room signed up, and all this stuff. And I was like, "Oh, my gosh. That's what we're trying to go, but they just took it from us." And then it was crazy. After that T&C, then everyone was talking about funnels. And it was funny, because the next week everyone became a funnel consultant. All of a sudden, 2,000 little funnel consultants were running around the internet talking about funnels. And I remember Mike Filsaime had done something showing behind the scenes of one of his funnels, and I remember somebody else got mad. I'm like, "We're the funnel person. You shouldn't be talking about this us." And I remember Mike and him were fighting back and forth. I was kind of watching this and I was like, "We have this software coming out called ClickFunnels. And I have this book I'm writing that's almost done called Dotcom Secrets, which is all about funnels." And so I was stepping in this thing where there was a whole bunch of noise around this topic, and I could have been like, "Who am I? I'm not qualified." Whatever. But instead I was like, "You know what? This is what I'm obsessed with. And I'm just going to do my thing, and I don't care about everybody else." And so I just did my thing and came out there, and there were people who... I can't tell the actual stories, but there were people who were upset. "You shouldn't be talking about this, Russel. This is so and so's thing." And then at TNC the next year, there was some weird comments from stage made about stuff. Because in fact, somebody said from stage, "Because of what we talked about last year at T&C, Russell created ClickFunnels because of us." And they gave them credit for this thing. And it was just this craziness. But man, we were the only ones who took it and that were consistent, consistent, consistent, consistent. I'm seven, almost eight years into the consistency, which is how you define the path. That's how you get the... You look at Jeff Walker, who's been talking about product launches for 20 years. Therefore, he's the product launch guy. People try to come dethrone him, but he's been consistently talking about the same thing for so long that you can't. And so the biggest thing is picking the platform, and then you just triple down on it and you keep doing it, and doing it, and doing it. And eventually, you will rise the Victor. But most people don't have the longterm, the patients to keep just drilling in for long enough to make it stick. Josh: Yeah. And I think that a lot of times, at least in my experience, and it could be different for other people. But a lot of times, it's because you're just not confident enough in it. The only thing that's going to be the difference of whether or not it's going to stick or not, is whether or not you're confident enough to follow through. That's not necessarily true for every single product universally. Sometimes the market doesn't fit, and sometimes there really is... If you tried to launch a competitor to iPhone right now, you're probably not going to make it. But generally speaking, especially in our world with funnels and experts and a lot of online influencer marketing and things of that nature. It's basically whoever sticks at it the longest and then creates the clearest, simplest stories, the clearest, simplest frameworks, and the easiest way for people to be able to get results with it, are the ones that are actually going to make it and follow through. Russell: Yeah. That's the game, and it's so much fun. Josh: All right. Well, I'm ready to move onto topic number two here. We're about at time. Russell: All right. Josh: You ready to rock and roll? Russell: We'll wrap it up. Thank you guys for listening. If you enjoyed this, let us know. Otherwise, we'll never do this again, so if you loved it, tag me and Josh on Facebook, Instagram, wherever you guys do stuff. If you tweet, I probably won't see it there, but tweet it up and let us know, and we'll come back and do some more of this stuff.

Enjoy part three of this classic episode series where Andrew Warner from Mixergy interviews Russell on the ClickFunnels startup story! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey everyone, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope you enjoyed episodes 1 and 2 of the interview with Andrew Warner at the Dry Bar Comedy Club where he was telling the Clickfunnels startup story. I hope you are enjoying this interview series so far, and I hope also this motivates you guys to go over to the mixergy podcast and subscribe to everything that Andrew does. Like I said, he is my favorite interviewer and I think that what he does is second to none. So I hope that you guys enjoy him as well, and go subscribe to the mixergy podcast. But with that said, I'm going to queue up the theme song, and when we come back we will start into part 3 of the Clickfunnels startup story interview. Andrew: I actually got, I did see, I don't know, I didn't see the video you mentioned, but I did see what it looked like. Here's one of the first versions. He compared it to Clickfunnels, he said, I mean to Lead Pages. He said, “Look at how Lead Pages has their stuff all the way on the left, all the controls.” Oh you can't see it. Oh, let me try it again, let me see if I can bring up the screen because this is just, it's just too good. Hang on a second. I'm just constantly amazed how you're able to draw people to you. So this is the article from Lead Pages, this is the first landing page from Clickfunnels, this is what he created before, this is what you guys did together. This is your editor and h e said, “Look, if you're on Lead Pages, their controls, their editor is all the way on the left and it's just moving the main content to the right, which is not looking right. And I prefer something that looks like this, with a hundred pixels on the left, a hundred pixels…” I go, who knows a hundred pixels, it's like you, what is this? Russell: Dylan is obsessed with that type of stuff, it's amazing. Andrew: Obsessed. And you draw people like that. You draw people like Dave, who is just phenomenal. Dave, the traffic and conversion event that he was just talking about, is that the one that you went to? Dave: The one after that. Andrew: The one after that. Okay, we'll come back to that in a second then. So this became your next version, you brought on a new partner, and then you did a webinar with this guy. Who is this guy? Russell: It's Mike Filsaime, one of my first friends online. It actually wasn't a webinar, it was a live event. He was doing a live event in San Diego and he was like, “You have to come and sell Clickfunnels.” And I was like, “Nobody's buying Clickfunnels.” We had a free trial and like, we couldn't give it away. It was crazy. And he's like, “Well, you're on this website, you're picture is there, you have to come and sell Clickfunnels, and I need you to sell it for at least $1000.” Because the way it works, if you speak at someone's event, you sell something, you split the money 50/50. So he's like, “It needs to be at least $1000.” And I was all bummed out. I didn't want to do it. And the event actually started, but they were streaming it live online, so I was actually sitting at our office in Boise, watching it as I'm putting together my slides to create Clickfunnels, and then flew out to the event. And then we had a booth, and I don't know if I told you this, we had a booth and Lead Pages had a booth right across the little hallway, skinny hallway. And Todd's wife was manning our booth and then Lead Pages was right there, and it was so funny because she was not shy at all about talking about Lead Pages. She's like, “Yeah, we're like Lead Pages except for way better. We can do this and this.” And the other guy is sitting there like, right in front of her as she's telling them everything. And it was..anyway, I digress. It was pretty funny. Andrew: By the way, she's still at it. I saw a video that you guys created, you were talking to her and she goes, “I will be Clickfunnels.” I go wait a minute, you still had that fire, okay. So you were at that event. Russell: So we're at the event and there's probably, I can't remember, 150-200 people maybe in the room. So I got the slides up and Dylan was there and he was like, when we got to the funnels he was going to demo the editor, so I did the whole thing, showed the presentation and we demo'd Clickfunnels and at the end of the thing I sold. And I've been good onstage, but by far, that was the first time in probably 8 years that I'd seen a table rush, where people are stepping over the things, jumping around, trying to get to the back to buy as fast as they could. Andrew: What did you say to get them to want to do that? Russell: We made a really, I mean we gave the presentation, and gave a really good offer at the end. They get a year of Clickfunnels for free, plus they get training, plus they were going to get all these other things for $1000. Andrew: It was $1000 training and a year of Clickfunnels for free, and then they become long term members. And it was also called, Funnel Hackers? Russell: Funnel Hacks, yeah. Andrew: Funnel Hacks. And that's the thing that became like… Russell: The culture. Andrew: This culture, this tribe. It wasn't just they were signing to learn from you, they were becoming funnel hackers. That's it. Russell: I mean, that wasn't planned though. It was like, I was trying to think about a sexy name for the presentation, so I'm like ah, Funnel Hacks. And somebody owned FunnelHacks.com, and I'm like, I'm still doing the presentation that way. And then later we made t-shirts that said, “Funnel Hackers” and then now we got 4 or 5 people have tattooed that to their bodies, it's really weird. But anyway, that's what happened. We did that and we sold it and I remember going to dinner that night with the guys who were there, and Todd and his wife and everything. And we were all excited because we made some money finally. But I was just like, “You guys don't understand, like I've spoken on a lot of stages, and I haven't seen a table rush like that.” And I remember back, there was a guy, he passed away a couple of years ago, his name was Fred Catona. And he was a radio guy. He was the guy who did the radio commercials for, do you guys remember, it's got the guy from Star Trek, what's his name? Audience member: Priceline. Russell: Priceline. He did the Priceline radio commercials and made that guy a billionaire. And he told me when we were doing the radio ads, “This is what's going to happen. We're going to test your ad and if it works, I'm going to call you on the phone and let you know you're rich. Because if it works, it means you're going to be rich.” So I remember going to dinner that night and I told the guys, “Just so you guys know, we're rich.” And they're like, “What do you mean? We made $150,000.” I'm like, “No, no, no. The way people responded to that, I've never seen that in my life. We're rich.” The response rate from that, I've never seen. Andrew: And then you went to webinar after webinar after webinar. Russell: On the flight home that day I'm texting everybody I've ever met. “I got a hot offer, this webinar crushed it. We just closed whatever percent of the room at Filsaime's event. Who wants to do it?” And we started filling up the calendar. Andrew: And the idea was, and you told me you did 2 to 3 some days. And the idea was, they would sell somebody on a course, and then their members would then hear how your software and your funnel hacking technique would help up what they just bought and then they would sign up. You're still excited, I can see it in your face. And then this thing took off. And then you started doing an event for your culture, your community, and this guy spoke, Tony Robbins. Russell: Oh yeah, there's Tony. Andrew: One of the first ones. Was he at the very first one? Russell: No, he came to the third one, was the first one we had him come to. Andrew: Yeah? Why do an event? Why do your own live event? Russell: So we've done events in the past. I know events are good, but I'd sworn off them because the last event we did, I think we sold 3 or 400 tickets and less than 100 people showed up and I was so embarrassed. I was like, “We'll never do events again.” And as soon as this, as soon as Clickfunnels launched and it was growing, everyone's like, “We want to do a meet up. We should do an event.” All the customers kept asking. And against my, I didn't really want to do it, but at the same time I was launching my book, and I had won a Ferrari in this affiliate contest so I was like, “What if we did an event and we had the Ferrari there and we gave it away and then we're…” we had other ideas for giving away other cars and it became this big, exciting thing that eventually turned into an event. And that was the first Funnel Hacking Live event in Vegas, and we had about 600 people at that one that showed up. And that's where it all kind of, it all started. Andrew: And it built how much, how many people are you up to now? Russell: Last year we had 3500 people and we're on track to have about 5000 at this year's event. Andrew: 5000? Yeah. Russell: Those aren't free tickets. Each ticket's $1000, so it's…. Andrew: So how much is that in total revenue? Russell: From the event? Andrew: Yeah. Russell: So ticket sales, last year was $3 ½ million, this year will be over $5. But at the event we sell coaching so last year we made $13 million in coaching sales at the event as well. Andrew: Wow, would you come up here for a second, Dave? Do you guys know Dave? Yeah, everyone knows Dave. You know what's amazing… {Audience catcalls} Andrew: That's amazing. Dave: I don't know who that is. Andrew: A catcall. I saw a video, you guys have this vlog now, a beautifully show vlog. You guys went to sales force's conference, you're looking at the booths and in the video, do you remember what you did as you saw the different booths? Dave: I think that one I went and asked what the prices for each of the booths were. Andrew: Yes, and then you multiplied. And he's like, you're not enjoying the event, you're calculating ahead, how much. “10,000 that's 100,000….” It's like wow, right. You do this all the time? Dave: Yeah. It's a lot of money in an event like that. Andrew: And you think, and if this was not your event, you would be doing the same calculation trying to figure out how much they brought in today. Wowee. Alright when you went to sales force did you calculate how much money they probably did from their event? Dave: We were doing that the whole time, absolutely. Andrew: You saw the building, you had to know… Dave: Oh my gosh. 61 stories. Andrew: Why? Why do you guys want to know that? Why does, how does that… I want to understand your drive as a company and I feel like this is a part of it. Figuring out how much money other people are making, using that for fuel somehow. Tell me. Dave: I think it actually goes back to Russell and his wrestling days. We had the experience of going to Chicago right after that, and super just exhausted. And it was one of those things where he literally landed, we walked down and we're underneath the tarmac and all the sudden Russell goes from just being totally exhausted to a massive state change. Where he's literally right back where he was with his dad and he and his dad are walking that same path to go to, I think it was Nationals. And I saw Dan Usher, who was doing the filming, capturing that moment and it's that type of a thing for Russell. Where all the sudden it's the dream, where as soon as you see it, it can then happen. And Russell's just been amazing at modeling, and again the whole idea as far as just going at a rapid, rapid speed. I mean it's “Ready, fire, aim.” Andrew: It's not you gawking at the sales force, what's the sales force event called? Dave: Dream Force. Andrew: Dream force. It's not you gawking at how well Sales Force's event, Dream Force is doing, it's not you having envy or just curiosity, it's you saying, it's possible. This is us. That's it. Dave: It's totally possible. Andrew: It's totally possible. We could get there. And when you're sizing up the building, you even found out how much the building cost. Who does that? Most people go, “Where's the bathroom?” How much does the building cost? Dave: There's a number. Andrew: It's you saying, “We could maybe have that.” Dave: We can have that, yeah. Andrew: Got it. And so let's go back a little bit. I asked you about Traffic and Conversion because the very first Traffic and Conversion conference you went to, you guys were nobodies. Nobody came and saw you. Dave: We were put out in North 40 pasture, way, way far away. Andrew: And some people would say, “One day I'll get there.” you told Russell, “Today we're going to get there.” Dave: Well Russell wanted, he was speaking and so whenever you're speaking at an event, it's important that you fill a room, like this. And there's nothing worse than having an event and having no one show up. It's just the worst feeling in the world. And so he's like, “All we need, I gotta find some way of getting people into the event. I wish we had like some girls who could just hand out t-shirts or do something.” And I was like, we're in San Diego, that's like my home town. Russell: Dave's like, “How many do you need?” That's all he said. Dave: It's just a number. It comes down to a number. How many do you want? So we ended up having, within an hour or so we had 5 girls there who were more than happy to dance around and give out t-shirts and fill the room. Andrew: and the room was full? Dave: Packed. Andrew: Packed. And why wouldn't you say, “One day, the next time we come to Traffic and Conversion, the tenth time we're going to do it.” Why did it have to be right there? Dave: It's always now.   Andrew: It's always now. Dave: It's always now. Andrew: It's always now. It's never going to be the next funnel, it's never going to be the next product launch. I'm going to do whatever we can right now, and the next one, and the next one. That's it. That's who you are. Dave: That's how it works. Andrew: And now you're a partner in the business. $83 million so far this year, you got a piece of that. Dave: Yes. Do i? Russell: Yeah. Dave: Just checking. Andrew: Do you get to take profits home now? Dave: We do. Andrew: You do, you personally do? Dave: Yes. Andrew: Are you a millionaire? Dave: Things are really good. Andrew: Millionaire good from Clickfunnels? Dave: yes. Andrew: Really? Dave: Yes. Andrew: Wow. And you're another one. I was driving and I said, “What was it about Russell that made you work for him? What was it?” and you said, “I've never seen anyone implement like him.” Give me an example of early days, something that he implemented…you know what, forget that, let's not go back to Russell. As a team, you guys have gotten really good at implementing. Give me an example of one thing that you're just stunned by, we did it, it came out of nowhere, we could have been distracted by funnel software, we could have distracted by the next book, we did this thing, what is it? Dave: You're here on this stage with JP, and this was what 6 weeks ago? Andrew: and this whole thing just came from an idea I heard. You use Voxer. Why do you use Voxer? Russell: I don't know. Andrew: Because you like to talk into it. Russell: Yeah, and you can fast forward, you can listen at 4x speed, you can forward the messages to people really easily, it's awesome. Andrew: and it's just train of thought, boom, here's what I think we're going to…No, it's not that. I heard it's, “I have a secret project…” Russell: “I'll tell you guys about it later.” And they all start freaking out. “Tell us now.” Andrew: “Secret project. I don't know what it, it's going to be exciting.” They don't know what it is, going to be excited. Russell: Do you know how it started, this one? I was cleaning my wrestling room listening to you, and you were, I don't know whose event it was, but you were at the campfire, it sounded like. And you were doing something like this and I was like, I want my own campfire chat to tell our story. And then I was like, “Dave, we should do it.” And now we're here. So thanks for coming to our campfire…. Dave: That's how it happens. Andrew: And that's exciting to this day. Alright, thank you. Give him a big round, thank you so much. You know what, I didn't mean for this to come onstage, but I'm glad that it is. This made you laugh when you accidentally saw it earlier too. Why is this making you laugh? What is it? Russell: So we're not shy about our competitors, even when they're our friends. So one of the companies we're crossing out is his. That's why it's funny. Andrew: It's one of my companies. That's Bot Academy there. It's also a company I invest in, that octopus is ManyChat, I've been a very big angel investor and supporter of theirs. I'm not at all insulted by that, I'm curious about it. You guys come across as such nice, happy-go-lucky guys. Dave asked me if I want water, I said “Dave I can't have you give me any more things. I feel uncomfortable, I'm a New Yorker. Punch me, please.” So he goes, “Okay, one more thing. I'm going to give you socks.” So he gave me socks. Really, but still, you have murder in your eyes sometimes. You're crossing out everybody. This is part of your culture, why? Russell: It comes back, for me its wrestling. When I was wrestling it was not, I don't know, there's different mentalities right. And I did a podcast on this one time and I think I offended some people, so I apologize in advance, but if you're in a band and everyone gets together and you play together and you harmonize, it's beautiful. When you're a wrestler you don't do that. You know, you walk in everyday and you're like, those are the two guys I have to beat to be varsity. And then after you do that, you walk in and you're like, “Okay who are the people I have to beat to be in the region champ, and then the state champ, and then the national champ?” So for me, my entire 15 years of my life, all my focus was like, who's the next person on the rung that I have to beat? And it's studying and learning about them and figuring their moves and figuring out what they're good at, what they're bad at so we can beat them. Then we beat them and go to the next thing, and next thing, and next thing. So it was never negative for me, it was competition. Half the guys were my friends and they were doing the same thing to me, we were doing the same thing to them. I come from a hyper competitive world where that's everything we do. And I feel bad now, because in business, a lot of people we compete against aren't competitive and I forget that sometimes, and some people don't appreciate it. But that's the drive. It's just like, who do we, if I don't have someone to, if there's not someone we're driving towards, there's not a point for me. Andrew: And even if they're, even if I was hurt, “I accept it, I'm sorry you're hurt, Andrew. I still care and love you. We're going to crush you.” That's still there. Russell: And I had someone, so obviously InfusionSoft was one of our people we were targeting for a long, long time and I had a call with Clayton and someone on his team asked me, “Why do you hate Infusion Soft so much?” I was like, “I don't, you don't understand. I don't hate, I love Infusion Soft. I'm grateful for it. I'm grateful for Lead Pages, I'm grateful for….” I told them, have you guys seen the Dark Knight, my favorite movie of all time? And it's the part where Batman and the Joker are there and Batman is like, asks the Joker, “Why are you trying to kill me?” And the Joker starts laughing and he's like, “I'm not trying to kill you. The reason I do this is because of you. If I didn't have you, there's no purpose behind it.” So for me it's like, if I don't have someone to compete against, why are we playing the game? So for me, that's why we're always looking… Andrew: It's not enough to say, it's not enough to just say “we're playing the game because we want to help the next entrepreneur, or the next person who's sick and needs to create…” no, it's not. Russell: That's a big part of it, but like, there's something… Andrew: Yeah, but it's not enough, it's gotta be both. Russell: My whole life there's, the competition is what drives me for sure. Andrew: And just like you're wrestling with someone, trying to beat them, but you don't hate them. You're not going to their house and break it down… Russell: Everyone we wrestled, we were friends afterwards. We were on the same Freestyle and Greco teams later in the season, but during, when we're competing, we're competing and everyone's going all at it. Andrew: Everyone's going all at it. That's an interesting way to end it. How much more time do we have? How much more time do we have? I'm going to keep going. Can I get you to come up here John, because I gotta get you to explain something to me? So I told you, I was online the other day, yeah give him a big round. I was online the other day, I don't even know what I clicked, I clicked something and then I saw that Russell's a great webinar person, everyone keeps telling me. Well, alright, I gotta find out how he does it. So I click over, “Alright, just give your email address and you can find out how..” Alright, I'll give my email address to find out how he became such a great webinar presenter. “Just give a credit card. It's only $4.95, so it comes in the mail.” It comes in the mail, that's pretty cool. Nothing comes in the mail anymore. Here's my credit card. It goes, “Alright, it's going to mail it out. Would you also like to learn how to use these slides? $400.” I go, no! I'm done. Russell: Welcome to the funnel. Andrew: Welcome to the funnel. I'm done. But I'm going to put in Evernote a link to this page so I don't lose it so I can come back. I swear. I did it. And this is my receipt for $4.95. Don't you ever feel like, we're beyond this? We're in the software space now, we're competing with Dropbox, we're not competing with Joe Schmoe and his ebook. And you're the guy who sold the, who bought the ad that got me. John: I know. Andrew: I asked you that. Do you ever feel a little embarrassed, “We're still in the info market space.”? John: No, I think it's the essence of what we do, of what Russell does. We love education. We love teaching people. I mean, the software is like the backend, but we're not software people. I mean, we sell software, but we teach people. All these people here and all the people at all of our events, they just want to learn how to do it better. Andrew: I don't believe it. John: Okay. Andrew: I believe in him. I don't believe in you. I believe that for you it's the numbers. Here's why I don't believe it. I'm looking in your eyes and you're like, “I'm giving the script. I'm good, I'm doing the script.” I see it in your eyes, but when I was talking to you earlier, no offense. This is why he does what he does. When I was talking to you earlier, you told me about the numbers, the conversion, how we get you in the sales funnel, how we actually can then modify…That's the exciting part. Don't be insulted by the fact that I said it. Know that we have marketers here, they're going to love you for being open about it. What's going on here? What's going on, keeping you in this space? John: Okay, from my perspective. Okay so, initially it was self liquidation on the front, which is what I was telling you. It was the fact that we were bootstrapped, we didn't have money to just like throw out there. We had to make sure we were earning enough money to cover our ads. And Russell had all the trust in the world in me, I don't know why he did, but he did. And he's just like, “Spend money, and try to make it self-liquidate.” I'm like, “Okay.” So we just had to spend money and hope that we got enough back to keep spending money. Andrew: And self-liquidate means buy an ad today and make sure that we make money from that ad right away and then software. John: Yeah. Andrew: And then you told, and then software's going to pay overtime, that's our legacy, that's our thing. And you told me software sucks for selling. Why? John: Software sucks, yeah. Andrew: Why? Everyone who's in info, everyone's who in education says, “I wish I was a software guy. Software is eating the world, they're getting all the risk back.” I walked through San Francisco; they think anyone who doesn't have software in their veins is a sucker. John: I asked the same thing to myself, you know. I was running ads, I'm like why can't I just run ads straight to the offer? Why do I have go to these info products? I want to get on the soft…. And then I was like, I feel like it's kind of like marriage. Like it's a big thing to say like, “You probably already built websites, but come over, drop everything you're doing and come over here and build websites over here on our thing.” And it's like, that's a hard pull. But “Hey, you want to build webinars? Here's a little thing for $5 to build webinars.” Now you're in our world, now we can talk to you, now you can trust us, now we can get you over there. Andrew: Got it. Okay, and if that's what it takes to get people in your world, you're going to accept it, you're not going to feel too good for that, you're just going to do it and grow it and grow it. John: Yeah. Andrew: What's your ad budget now? See now you're eyes are lighting up. Now I tapped into it. John: We spend about half a million a month. Andrew: half a million a month! John: Yeah. Don't tell the accountant. Andrew: Do you guys pay with a credit card? Do you have a lot of miles? John: Yeah, we do. In fact…. Andrew: You do! How many miles? John: In fact, the accountant came into my office the other day and said, “Next time you buy a ticket, use the miles.” Andrew: Are they with Delta, because I think you guys flew me out with Delta. John: Yeah, American Express is where we're spending all our money. Andrew: Wow. And you're a partner too? John: Yeah. Andrew: Wow, congratulations. John: Thank you. Andrew: I don't know you well enough to ask you if you're a millionaire, I'm just going to say congratulations. Give him a big round. John: Thank you. Andrew: Wow, you know what, I actually was going to ask the videographers to come up here. I wrote their names down, I got the whole thing and I realized I shouldn't interrupt them, because they're shooting video. But I asked them, why are you, they had this career where they were flying all over the world shooting videos for their YouTube channel. I'm sorry, I forgot their name, and I don't want to leave them out. Russell: Dan and Blake. Andrew: They were shooting YouTube videos, they were doing videos for other people. I said, “Why are you now giving it up and just working for Clickfunnels all the time? More importantly, why are you so excited about it?” And they said, “You know, it's the way that we work with Russell.” And I said, do you remember the first time that you invited them out to shoot something? What was it? Russell: It was the very first Funnel Hacking Live we ever had, and probably 2 weeks prior to that, one of our friends had an event and Dan had captured the footage, and he showed me the videos. “Did you check out my Ven Video?” I'm like, “Oh my gosh, that was amazing.” And I said “Who did it?” and he told me. So I emailed Dan and I was like, “Hey, can you come do that for Funnel Hacking Live?” And he's like, “What's Funnel Hacking Live?” So I kind of told him, and he's like, “Sure.” And it was like 2 weeks later and he's like, “What's the direction?” and I was like, “I don't know, just bring the magic man. Whatever you did there, do that here.” And that's kind of been his calling card since. He just comes and does stuff. Andrew: Bring the magic. He wants to have those words painted on the Toronto office you guys are starting. Literally, because he says you say that all the time. And the idea is, I want to understand how you hire. The idea is, “I'm going to find people who do good work, and I'm going to let them do it.” What happens if they wouldn't have done it your way? What happens if it would have gone a different direction? Russell: I see your question, and I'm not perfect. So I'm going to caveat that by, some of the guys on my team know that I'm kind of, especially on the design and funnel stuff, I'm more picky on that, because I'm so into that and I love it. But what I've found is when you hire amazing people like Todd for example, doing Clickfunnels. The times I tried to do Clickfunnels prior, build it was like, me and I'm telling developers, “here's what to do and how to do it.” And like there's always some loss in communication. With Todd, he's like, “I know exactly what I would build because I want this product too.” And then he just built it and he showed me stuff. And I'm like, “That's a good idea.” And he's like, “I did this too.” And I'm like, “That's a good idea.” And it's so much easier that way. So when you find the right people, it's not you giving them ideas, it's them coming to you with the ideas. And you're like, “that is a good idea. Go do it.” And it just makes, takes all the pressure off your back. So for us, and it's been fun because I look at, man, the last 15 years of all those different websites and the ups and the downs, the best people have always stuck. So we've got 15 years of getting the cream of the crop. It's kind of like, I'm a super hero nerd, but it's like the Avengers, at the end of, when Clickfunnels came about we had this Avenger team of people. And we're like, now we've put in our dues, now it's time to use all of our super powers to do this thing, and it all kind of came together. Andrew: Build it and build it up. And then as you were building it up, you then went to Sales Force. You guys invited me, you said, “Hey Andrew, we're in San Francisco, you're home town. Do you want to come out?” I said, “I'm going to be with the family.” And you said, “Good. Being with the family is better than hanging out with us.” But I still said, “What are you guys doing in San Francisco at Sales Force?” Because sales people don't need landing pages, yet you guys will probably find a way for them to need it. Then I saw this, this is the last video that I've got. There's no audio on it. I want you guys to look at their faces as they're looking up at these buildings, walking through the Sales Force office. Look, they're getting on the motorcycles in the lobby. They're looking all around like, “Oh gee.” Counting the buildings that are Sales Force labeled. Look at that! What are they doing? Not believing that this is even possible. And then just stopping and going, this is dream force. This is your dream. What did you get out of going to sales Force's event and seeing their office? Russell: Honestly, prior to Sales Force, I was kind of going through a weird funk in my business, because it was like, again there was the goals. So it was like, okay, we're going to do a million bucks, and then we did that. And then it's like, let's make 10 million a year. And then 50, and then this year we'll hit a hundred. And like, what's the next goal?  A billion, because a hundred million, 2 hundred million is not that big of a difference. And it was just kind of like, what's the point, what's the purpose? We've grown as big as any company that I know. And then last year, Dave and Ryan had gone out there and they were telling me stories like, “There's 170,000 businesses here.” And they were telling me all these things, and it sounded cool, but I didn't, and they were going crazy. You have to see this so you can believe it. But there's something about the energy about seeing something that makes it real. So this year I was like, I want to go and I want to see Benioff speak. I want to see the thing, the towers, I want to just understand it, because if I understand it, cool. Now we can reverse engineer and figure out how we can do it. So for me it was just like seeing it. I think in anything, any, as entrepreneurs too, if you're people believe that you can do it, you'll do it. If you believe you can lose weight, you'll lose 3eight. If you believe you can grow a company, and I don't feel like I believed that the next level was possible for us until I saw it. And then I was like, oh my gosh, this is not ridiculous. Benioff's not, none of these guys are any smarter than any of us. It's just like, they figured out the path. It was like, okay let's look at the path. And then let's look at it and now we can figure out our path. Andrew: And seeing it in person did that for you? Russell: Oh yeah. It makes it tangible, it makes it like, it's like your physiology feels it, versus reading a book about it or hearing about it. It's like you see it and you experience it, and it's like it's tangible. Andrew: I told you, I asked people before they came in here, “What are you looking for?” and a few of them frustrated me because they said, “I just wanted to see Russell. I just want to see the event.” I go, “Give me something I could ask a question about.” But I think they were looking for the same thing that you got out of there. And I know they got it. I'm going to ask them to come up here and ask some questions, and I want to know about the future of Clickfunnels, but first I've got to just acknowledge that, that we are here to just kind of pick up on that energy. That energy that got you to pick yourself back up when anyone else would have said, “I'm a failure of a husband, I can't do this.” Go back. The tension that came from failing and almost going to jail as you said, from failing and succeeding, and failing again. And still, that is inspiring to see. I want to give the whole Clickfunnels family a big round of applause, please everybody.

My business partner Wayne Atkinson has just completed one of the best interviews in our marketing podcast series. Wayne interviews Mike Filsaime, one of the top internet marketers in the world. Mike shares some of the strategic steps that used to create a marketing software empire. To check out what Mike Filsaime is working on now, check out https://vidpenguin.link/groove

Welcoooome to Nintendo Voice Chat! This week, host Casey DeFreitas is joined by Brian Altano and Zach Ryan to discuss what E3's cancellation means for Nintendo's 2020 plans. Then, the crew celebrates MAR10 day by discussing the new Mario Levi collection and the Lego Super Mario collaboration. Plus, hear about Reggie joining GameStop's board of directors, and more. Finally, it's your listener questions answered on another edition of Question Block.   Timecodes! 00:00:00 Welcome! 00:06:26 What does E3's cancellation mean for Nintendo? 00:16:26 Happy Belated MAR10 Day! 00:28:45 Reggie teams up with GameStop 00:36:52 Games out this week 00:41:20 What we're playing 00:46:27 Question Block!   Games out this week: Trancelation - 3/13 for $6.99 Buy it and get four games for free: Freecell Solitaire DX Pizza Bar Tycoon 2038 Battles Flowlines VS My Hero One's Justice 2 - 3/13 for $59.99 Yoga Master - 3/13 for $24.99 (Launch sale at $19.99) Half Past Fate - 3/12 for $19.99 (Launch sale at $15.99)   What we're playing: Casey: Murder by Numbers Zach: Mega Man Zero/ZX Legacy Collection Brian: Kunai

Ever wonder what it takes to have a million dollar day online? Think it’s even possible for an online marketer? If not, Mike Filsaime, the car salesman turned online marketing pioneer will be the first to tell you how it’s done (since he’s the second guy in online history to ever do it). Resources: GenM (Sponsor) Kartra GrooveKart EverWebinar WebinarJam ClickFunnels Thrivecart Webinar University The Hustle & Flowchart Original Episode

On today’s episode you will hear part 3 of 4 of Russell’s interview with Andrew Warner about the Clickfunnels start up story. Here are some of the awesome things you will hear in this part of the story: Hear how selling Clickfunnels at a Mike Filsaime event got Russell his first ever big table rush at the end of his presentation. Hear from both Dave and John about how they feel about Russell and what they do for the company. And find out how going to Dream Force this year, renewed Russell’s passion for growing his business. So listen here to find out more about the Clickfunnels start up story. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope you enjoyed episodes 1 and 2 of the interview with Andrew Warner at the Dry Bar Comedy Club where he was telling the Clickfunnels startup story. I hope you are enjoying this interview series so far, and I hope also this motivates you guys to go over to the mixergy podcast and subscribe to everything that Andrew does. Like I said, he is my favorite interviewer and I think that what he does is second to none. So I hope that you guys enjoy him as well, and go subscribe to the mixergy podcast. But with that said, I’m going to queue up the theme song, and when we come back we will start into part 3 of the Clickfunnels startup story interview. Andrew: I actually got, I did see, I don’t know, I didn’t see the video you mentioned, but I did see what it looked like. Here’s one of the first versions. He compared it to Clickfunnels, he said, I mean to Lead Pages. He said, “Look at how Lead Pages has their stuff all the way on the left, all the controls.” Oh you can’t see it. Oh, let me try it again, let me see if I can bring up the screen because this is just, it’s just too good. Hang on a second. I’m just constantly amazed how you’re able to draw people to you. So this is the article from Lead Pages, this is the first landing page from Clickfunnels, this is what he created before, this is what you guys did together. This is your editor and h e said, “Look, if you’re on Lead Pages, their controls, their editor is all the way on the left and it’s just moving the main content to the right, which is not looking right. And I prefer something that looks like this, with a hundred pixels on the left, a hundred pixels…” I go, who knows a hundred pixels, it’s like you, what is this? Russell: Dylan is obsessed with that type of stuff, it’s amazing. Andrew: Obsessed. And you draw people like that. You draw people like Dave, who is just phenomenal. Dave, the traffic and conversion event that he was just talking about, is that the one that you went to? Dave: The one after that. Andrew: The one after that. Okay, we’ll come back to that in a second then. So this became your next version, you brought on a new partner, and then you did a webinar with this guy. Who is this guy? Russell: It’s Mike Filsaime, one of my first friends online. It actually wasn’t a webinar, it was a live event. He was doing a live event in San Diego and he was like, “You have to come and sell Clickfunnels.” And I was like, “Nobody’s buying Clickfunnels.” We had a free trial and like, we couldn’t give it away. It was crazy. And he’s like, “Well, you’re on this website, you’re picture is there, you have to come and sell Clickfunnels, and I need you to sell it for at least $1000.” Because the way it works, if you speak at someone’s event, you sell something, you split the money 50/50. So he’s like, “It needs to be at least $1000.” And I was all bummed out. I didn’t want to do it. And the event actually started, but they were streaming it live online, so I was actually sitting at our office in Boise, watching it as I’m putting together my slides to create Clickfunnels, and then flew out to the event. And then we had a booth, and I don’t know if I told you this, we had a booth and Lead Pages had a booth right across the little hallway, skinny hallway. And Todd’s wife was manning our booth and then Lead Pages was right there, and it was so funny because she was not shy at all about talking about Lead Pages. She’s like, “Yeah, we’re like Lead Pages except for way better. We can do this and this.” And the other guy is sitting there like, right in front of her as she’s telling them everything. And it was..anyway, I digress. It was pretty funny. Andrew: By the way, she’s still at it. I saw a video that you guys created, you were talking to her and she goes, “I will be Clickfunnels.” I go wait a minute, you still had that fire, okay. So you were at that event. Russell: So we’re at the event and there’s probably, I can’t remember, 150-200 people maybe in the room. So I got the slides up and Dylan was there and he was like, when we got to the funnels he was going to demo the editor, so I did the whole thing, showed the presentation and we demo’d Clickfunnels and at the end of the thing I sold. And I’ve been good onstage, but by far, that was the first time in probably 8 years that I’d seen a table rush, where people are stepping over the things, jumping around, trying to get to the back to buy as fast as they could. Andrew: What did you say to get them to want to do that? Russell: We made a really, I mean we gave the presentation, and gave a really good offer at the end. They get a year of Clickfunnels for free, plus they get training, plus they were going to get all these other things for $1000. Andrew: It was $1000 training and a year of Clickfunnels for free, and then they become long term members. And it was also called, Funnel Hackers? Russell: Funnel Hacks, yeah. Andrew: Funnel Hacks. And that’s the thing that became like… Russell: The culture. Andrew: This culture, this tribe. It wasn’t just they were signing to learn from you, they were becoming funnel hackers. That’s it. Russell: I mean, that wasn’t planned though. It was like, I was trying to think about a sexy name for the presentation, so I’m like ah, Funnel Hacks. And somebody owned FunnelHacks.com, and I’m like, I’m still doing the presentation that way. And then later we made t-shirts that said, “Funnel Hackers” and then now we got 4 or 5 people have tattooed that to their bodies, it’s really weird. But anyway, that’s what happened. We did that and we sold it and I remember going to dinner that night with the guys who were there, and Todd and his wife and everything. And we were all excited because we made some money finally. But I was just like, “You guys don’t understand, like I’ve spoken on a lot of stages, and I haven’t seen a table rush like that.” And I remember back, there was a guy, he passed away a couple of years ago, his name was Fred Catona. And he was a radio guy. He was the guy who did the radio commercials for, do you guys remember, it’s got the guy from Star Trek, what’s his name? Audience member: Priceline. Russell: Priceline. He did the Priceline radio commercials and made that guy a billionaire. And he told me when we were doing the radio ads, “This is what’s going to happen. We’re going to test your ad and if it works, I’m going to call you on the phone and let you know you’re rich. Because if it works, it means you’re going to be rich.” So I remember going to dinner that night and I told the guys, “Just so you guys know, we’re rich.” And they’re like, “What do you mean? We made $150,000.” I’m like, “No, no, no. The way people responded to that, I’ve never seen that in my life. We’re rich.” The response rate from that, I’ve never seen. Andrew: And then you went to webinar after webinar after webinar. Russell: On the flight home that day I’m texting everybody I’ve ever met. “I got a hot offer, this webinar crushed it. We just closed whatever percent of the room at Filsaime’s event. Who wants to do it?” And we started filling up the calendar. Andrew: And the idea was, and you told me you did 2 to 3 some days. And the idea was, they would sell somebody on a course, and then their members would then hear how your software and your funnel hacking technique would help up what they just bought and then they would sign up. You’re still excited, I can see it in your face. And then this thing took off. And then you started doing an event for your culture, your community, and this guy spoke, Tony Robbins. Russell: Oh yeah, there’s Tony. Andrew: One of the first ones. Was he at the very first one? Russell: No, he came to the third one, was the first one we had him come to. Andrew: Yeah? Why do an event? Why do your own live event? Russell: So we’ve done events in the past. I know events are good, but I’d sworn off them because the last event we did, I think we sold 3 or 400 tickets and less than 100 people showed up and I was so embarrassed. I was like, “We’ll never do events again.” And as soon as this, as soon as Clickfunnels launched and it was growing, everyone’s like, “We want to do a meet up. We should do an event.” All the customers kept asking. And against my, I didn’t really want to do it, but at the same time I was launching my book, and I had won a Ferrari in this affiliate contest so I was like, “What if we did an event and we had the Ferrari there and we gave it away and then we’re…” we had other ideas for giving away other cars and it became this big, exciting thing that eventually turned into an event. And that was the first Funnel Hacking Live event in Vegas, and we had about 600 people at that one that showed up. And that’s where it all kind of, it all started. Andrew: And it built how much, how many people are you up to now? Russell: Last year we had 3500 people and we’re on track to have about 5000 at this year’s event. Andrew: 5000? Yeah. Russell: Those aren’t free tickets. Each ticket’s $1000, so it’s…. Andrew: So how much is that in total revenue? Russell: From the event? Andrew: Yeah. Russell: So ticket sales, last year was $3 ½ million, this year will be over $5. But at the event we sell coaching so last year we made $13 million in coaching sales at the event as well. Andrew: Wow, would you come up here for a second, Dave? Do you guys know Dave? Yeah, everyone knows Dave. You know what’s amazing… {Audience catcalls} Andrew: That’s amazing. Dave: I don’t know who that is. Andrew: A catcall. I saw a video, you guys have this vlog now, a beautifully show vlog. You guys went to sales force’s conference, you’re looking at the booths and in the video, do you remember what you did as you saw the different booths? Dave: I think that one I went and asked what the prices for each of the booths were. Andrew: Yes, and then you multiplied. And he’s like, you’re not enjoying the event, you’re calculating ahead, how much. “10,000 that’s 100,000….” It’s like wow, right. You do this all the time? Dave: Yeah. It’s a lot of money in an event like that. Andrew: And you think, and if this was not your event, you would be doing the same calculation trying to figure out how much they brought in today. Wowee. Alright when you went to sales force did you calculate how much money they probably did from their event? Dave: We were doing that the whole time, absolutely. Andrew: You saw the building, you had to know… Dave: Oh my gosh. 61 stories. Andrew: Why? Why do you guys want to know that? Why does, how does that… I want to understand your drive as a company and I feel like this is a part of it. Figuring out how much money other people are making, using that for fuel somehow. Tell me. Dave: I think it actually goes back to Russell and his wrestling days. We had the experience of going to Chicago right after that, and super just exhausted. And it was one of those things where he literally landed, we walked down and we’re underneath the tarmac and all the sudden Russell goes from just being totally exhausted to a massive state change. Where he’s literally right back where he was with his dad and he and his dad are walking that same path to go to, I think it was Nationals. And I saw Dan Usher, who was doing the filming, capturing that moment and it’s that type of a thing for Russell. Where all the sudden it’s the dream, where as soon as you see it, it can then happen. And Russell’s just been amazing at modeling, and again the whole idea as far as just going at a rapid, rapid speed. I mean it’s “Ready, fire, aim.” Andrew: It’s not you gawking at the sales force, what’s the sales force event called? Dave: Dream Force. Andrew: Dream force. It’s not you gawking at how well Sales Force’s event, Dream Force is doing, it’s not you having envy or just curiosity, it’s you saying, it’s possible. This is us. That’s it. Dave: It’s totally possible. Andrew: It’s totally possible. We could get there. And when you’re sizing up the building, you even found out how much the building cost. Who does that? Most people go, “Where’s the bathroom?” How much does the building cost? Dave: There’s a number. Andrew: It’s you saying, “We could maybe have that.” Dave: We can have that, yeah. Andrew: Got it. And so let’s go back a little bit. I asked you about Traffic and Conversion because the very first Traffic and Conversion conference you went to, you guys were nobodies. Nobody came and saw you. Dave: We were put out in North 40 pasture, way, way far away. Andrew: And some people would say, “One day I’ll get there.” you told Russell, “Today we’re going to get there.” Dave: Well Russell wanted, he was speaking and so whenever you’re speaking at an event, it’s important that you fill a room, like this. And there’s nothing worse than having an event and having no one show up. It’s just the worst feeling in the world. And so he’s like, “All we need, I gotta find some way of getting people into the event. I wish we had like some girls who could just hand out t-shirts or do something.” And I was like, we’re in San Diego, that’s like my home town. Russell: Dave’s like, “How many do you need?” That’s all he said. Dave: It’s just a number. It comes down to a number. How many do you want? So we ended up having, within an hour or so we had 5 girls there who were more than happy to dance around and give out t-shirts and fill the room. Andrew: and the room was full? Dave: Packed. Andrew: Packed. And why wouldn’t you say, “One day, the next time we come to Traffic and Conversion, the tenth time we’re going to do it.” Why did it have to be right there? Dave: It’s always now.   Andrew: It’s always now. Dave: It’s always now. Andrew: It’s always now. It’s never going to be the next funnel, it’s never going to be the next product launch. I’m going to do whatever we can right now, and the next one, and the next one. That’s it. That’s who you are. Dave: That’s how it works. Andrew: And now you’re a partner in the business. $83 million so far this year, you got a piece of that. Dave: Yes. Do i? Russell: Yeah. Dave: Just checking. Andrew: Do you get to take profits home now? Dave: We do. Andrew: You do, you personally do? Dave: Yes. Andrew: Are you a millionaire? Dave: Things are really good. Andrew: Millionaire good from Clickfunnels? Dave: yes. Andrew: Really? Dave: Yes. Andrew: Wow. And you’re another one. I was driving and I said, “What was it about Russell that made you work for him? What was it?” and you said, “I’ve never seen anyone implement like him.” Give me an example of early days, something that he implemented…you know what, forget that, let’s not go back to Russell. As a team, you guys have gotten really good at implementing. Give me an example of one thing that you’re just stunned by, we did it, it came out of nowhere, we could have been distracted by funnel software, we could have distracted by the next book, we did this thing, what is it? Dave: You’re here on this stage with JP, and this was what 6 weeks ago? Andrew: and this whole thing just came from an idea I heard. You use Voxer. Why do you use Voxer? Russell: I don’t know. Andrew: Because you like to talk into it. Russell: Yeah, and you can fast forward, you can listen at 4x speed, you can forward the messages to people really easily, it’s awesome. Andrew: and it’s just train of thought, boom, here’s what I think we’re going to…No, it’s not that. I heard it’s, “I have a secret project…” Russell: “I’ll tell you guys about it later.” And they all start freaking out. “Tell us now.” Andrew: “Secret project. I don’t know what it, it’s going to be exciting.” They don’t know what it is, going to be excited. Russell: Do you know how it started, this one? I was cleaning my wrestling room listening to you, and you were, I don’t know whose event it was, but you were at the campfire, it sounded like. And you were doing something like this and I was like, I want my own campfire chat to tell our story. And then I was like, “Dave, we should do it.” And now we’re here. So thanks for coming to our campfire…. Dave: That’s how it happens. Andrew: And that’s exciting to this day. Alright, thank you. Give him a big round, thank you so much. You know what, I didn’t mean for this to come onstage, but I’m glad that it is. This made you laugh when you accidentally saw it earlier too. Why is this making you laugh? What is it? Russell: So we’re not shy about our competitors, even when they’re our friends. So one of the companies we’re crossing out is his. That’s why it’s funny. Andrew: It’s one of my companies. That’s Bot Academy there. It’s also a company I invest in, that octopus is ManyChat, I’ve been a very big angel investor and supporter of theirs. I’m not at all insulted by that, I’m curious about it. You guys come across as such nice, happy-go-lucky guys. Dave asked me if I want water, I said “Dave I can’t have you give me any more things. I feel uncomfortable, I’m a New Yorker. Punch me, please.” So he goes, “Okay, one more thing. I’m going to give you socks.” So he gave me socks. Really, but still, you have murder in your eyes sometimes. You’re crossing out everybody. This is part of your culture, why? Russell: It comes back, for me its wrestling. When I was wrestling it was not, I don’t know, there’s different mentalities right. And I did a podcast on this one time and I think I offended some people, so I apologize in advance, but if you’re in a band and everyone gets together and you play together and you harmonize, it’s beautiful. When you’re a wrestler you don’t do that. You know, you walk in everyday and you’re like, those are the two guys I have to beat to be varsity. And then after you do that, you walk in and you’re like, “Okay who are the people I have to beat to be in the region champ, and then the state champ, and then the national champ?” So for me, my entire 15 years of my life, all my focus was like, who’s the next person on the rung that I have to beat? And it’s studying and learning about them and figuring their moves and figuring out what they’re good at, what they’re bad at so we can beat them. Then we beat them and go to the next thing, and next thing, and next thing. So it was never negative for me, it was competition. Half the guys were my friends and they were doing the same thing to me, we were doing the same thing to them. I come from a hyper competitive world where that’s everything we do. And I feel bad now, because in business, a lot of people we compete against aren’t competitive and I forget that sometimes, and some people don’t appreciate it. But that’s the drive. It’s just like, who do we, if I don’t have someone to, if there’s not someone we’re driving towards, there’s not a point for me. Andrew: And even if they’re, even if I was hurt, “I accept it, I’m sorry you’re hurt, Andrew. I still care and love you. We’re going to crush you.” That’s still there. Russell: And I had someone, so obviously InfusionSoft was one of our people we were targeting for a long, long time and I had a call with Clayton and someone on his team asked me, “Why do you hate Infusion Soft so much?” I was like, “I don’t, you don’t understand. I don’t hate, I love Infusion Soft. I’m grateful for it. I’m grateful for Lead Pages, I’m grateful for….” I told them, have you guys seen the Dark Knight, my favorite movie of all time? And it’s the part where Batman and the Joker are there and Batman is like, asks the Joker, “Why are you trying to kill me?” And the Joker starts laughing and he’s like, “I’m not trying to kill you. The reason I do this is because of you. If I didn’t have you, there’s no purpose behind it.” So for me it’s like, if I don’t have someone to compete against, why are we playing the game? So for me, that’s why we’re always looking… Andrew: It’s not enough to say, it’s not enough to just say “we’re playing the game because we want to help the next entrepreneur, or the next person who’s sick and needs to create…” no, it’s not. Russell: That’s a big part of it, but like, there’s something… Andrew: Yeah, but it’s not enough, it’s gotta be both. Russell: My whole life there’s, the competition is what drives me for sure. Andrew: And just like you’re wrestling with someone, trying to beat them, but you don’t hate them. You’re not going to their house and break it down… Russell: Everyone we wrestled, we were friends afterwards. We were on the same Freestyle and Greco teams later in the season, but during, when we’re competing, we’re competing and everyone’s going all at it. Andrew: Everyone’s going all at it. That’s an interesting way to end it. How much more time do we have? How much more time do we have? I’m going to keep going. Can I get you to come up here John, because I gotta get you to explain something to me? So I told you, I was online the other day, yeah give him a big round. I was online the other day, I don’t even know what I clicked, I clicked something and then I saw that Russell’s a great webinar person, everyone keeps telling me. Well, alright, I gotta find out how he does it. So I click over, “Alright, just give your email address and you can find out how..” Alright, I’ll give my email address to find out how he became such a great webinar presenter. “Just give a credit card. It’s only $4.95, so it comes in the mail.” It comes in the mail, that’s pretty cool. Nothing comes in the mail anymore. Here’s my credit card. It goes, “Alright, it’s going to mail it out. Would you also like to learn how to use these slides? $400.” I go, no! I’m done. Russell: Welcome to the funnel. Andrew: Welcome to the funnel. I’m done. But I’m going to put in Evernote a link to this page so I don’t lose it so I can come back. I swear. I did it. And this is my receipt for $4.95. Don’t you ever feel like, we’re beyond this? We’re in the software space now, we’re competing with Dropbox, we’re not competing with Joe Schmoe and his ebook. And you’re the guy who sold the, who bought the ad that got me. John: I know. Andrew: I asked you that. Do you ever feel a little embarrassed, “We’re still in the info market space.”? John: No, I think it’s the essence of what we do, of what Russell does. We love education. We love teaching people. I mean, the software is like the backend, but we’re not software people. I mean, we sell software, but we teach people. All these people here and all the people at all of our events, they just want to learn how to do it better. Andrew: I don’t believe it. John: Okay. Andrew: I believe in him. I don’t believe in you. I believe that for you it’s the numbers. Here’s why I don’t believe it. I’m looking in your eyes and you’re like, “I’m giving the script. I’m good, I’m doing the script.” I see it in your eyes, but when I was talking to you earlier, no offense. This is why he does what he does. When I was talking to you earlier, you told me about the numbers, the conversion, how we get you in the sales funnel, how we actually can then modify…That’s the exciting part. Don’t be insulted by the fact that I said it. Know that we have marketers here, they’re going to love you for being open about it. What’s going on here? What’s going on, keeping you in this space? John: Okay, from my perspective. Okay so, initially it was self liquidation on the front, which is what I was telling you. It was the fact that we were bootstrapped, we didn’t have money to just like throw out there. We had to make sure we were earning enough money to cover our ads. And Russell had all the trust in the world in me, I don’t know why he did, but he did. And he’s just like, “Spend money, and try to make it self-liquidate.” I’m like, “Okay.” So we just had to spend money and hope that we got enough back to keep spending money. Andrew: And self-liquidate means buy an ad today and make sure that we make money from that ad right away and then software. John: Yeah. Andrew: And then you told, and then software’s going to pay overtime, that’s our legacy, that’s our thing. And you told me software sucks for selling. Why? John: Software sucks, yeah. Andrew: Why? Everyone who’s in info, everyone’s who in education says, “I wish I was a software guy. Software is eating the world, they’re getting all the risk back.” I walked through San Francisco; they think anyone who doesn’t have software in their veins is a sucker. John: I asked the same thing to myself, you know. I was running ads, I’m like why can’t I just run ads straight to the offer? Why do I have go to these info products? I want to get on the soft…. And then I was like, I feel like it’s kind of like marriage. Like it’s a big thing to say like, “You probably already built websites, but come over, drop everything you’re doing and come over here and build websites over here on our thing.” And it’s like, that’s a hard pull. But “Hey, you want to build webinars? Here’s a little thing for $5 to build webinars.” Now you’re in our world, now we can talk to you, now you can trust us, now we can get you over there. Andrew: Got it. Okay, and if that’s what it takes to get people in your world, you’re going to accept it, you’re not going to feel too good for that, you’re just going to do it and grow it and grow it. John: Yeah. Andrew: What’s your ad budget now? See now you’re eyes are lighting up. Now I tapped into it. John: We spend about half a million a month. Andrew: half a million a month! John: Yeah. Don’t tell the accountant. Andrew: Do you guys pay with a credit card? Do you have a lot of miles? John: Yeah, we do. In fact…. Andrew: You do! How many miles? John: In fact, the accountant came into my office the other day and said, “Next time you buy a ticket, use the miles.” Andrew: Are they with Delta, because I think you guys flew me out with Delta. John: Yeah, American Express is where we’re spending all our money. Andrew: Wow. And you’re a partner too? John: Yeah. Andrew: Wow, congratulations. John: Thank you. Andrew: I don’t know you well enough to ask you if you’re a millionaire, I’m just going to say congratulations. Give him a big round. John: Thank you. Andrew: Wow, you know what, I actually was going to ask the videographers to come up here. I wrote their names down, I got the whole thing and I realized I shouldn’t interrupt them, because they’re shooting video. But I asked them, why are you, they had this career where they were flying all over the world shooting videos for their YouTube channel. I’m sorry, I forgot their name, and I don’t want to leave them out. Russell: Dan and Blake. Andrew: They were shooting YouTube videos, they were doing videos for other people. I said, “Why are you now giving it up and just working for Clickfunnels all the time? More importantly, why are you so excited about it?” And they said, “You know, it’s the way that we work with Russell.” And I said, do you remember the first time that you invited them out to shoot something? What was it? Russell: It was the very first Funnel Hacking Live we ever had, and probably 2 weeks prior to that, one of our friends had an event and Dan had captured the footage, and he showed me the videos. “Did you check out my Ven Video?” I’m like, “Oh my gosh, that was amazing.” And I said “Who did it?” and he told me. So I emailed Dan and I was like, “Hey, can you come do that for Funnel Hacking Live?” And he’s like, “What’s Funnel Hacking Live?” So I kind of told him, and he’s like, “Sure.” And it was like 2 weeks later and he’s like, “What’s the direction?” and I was like, “I don’t know, just bring the magic man. Whatever you did there, do that here.” And that’s kind of been his calling card since. He just comes and does stuff. Andrew: Bring the magic. He wants to have those words painted on the Toronto office you guys are starting. Literally, because he says you say that all the time. And the idea is, I want to understand how you hire. The idea is, “I’m going to find people who do good work, and I’m going to let them do it.” What happens if they wouldn’t have done it your way? What happens if it would have gone a different direction? Russell: I see your question, and I’m not perfect. So I’m going to caveat that by, some of the guys on my team know that I’m kind of, especially on the design and funnel stuff, I’m more picky on that, because I’m so into that and I love it. But what I’ve found is when you hire amazing people like Todd for example, doing Clickfunnels. The times I tried to do Clickfunnels prior, build it was like, me and I’m telling developers, “here’s what to do and how to do it.” And like there’s always some loss in communication. With Todd, he’s like, “I know exactly what I would build because I want this product too.” And then he just built it and he showed me stuff. And I’m like, “That’s a good idea.” And he’s like, “I did this too.” And I’m like, “That’s a good idea.” And it’s so much easier that way. So when you find the right people, it’s not you giving them ideas, it’s them coming to you with the ideas. And you’re like, “that is a good idea. Go do it.” And it just makes, takes all the pressure off your back. So for us, and it’s been fun because I look at, man, the last 15 years of all those different websites and the ups and the downs, the best people have always stuck. So we’ve got 15 years of getting the cream of the crop. It’s kind of like, I’m a super hero nerd, but it’s like the Avengers, at the end of, when Clickfunnels came about we had this Avenger team of people. And we’re like, now we’ve put in our dues, now it’s time to use all of our super powers to do this thing, and it all kind of came together. Andrew: Build it and build it up. And then as you were building it up, you then went to Sales Force. You guys invited me, you said, “Hey Andrew, we’re in San Francisco, you’re home town. Do you want to come out?” I said, “I’m going to be with the family.” And you said, “Good. Being with the family is better than hanging out with us.” But I still said, “What are you guys doing in San Francisco at Sales Force?” Because sales people don’t need landing pages, yet you guys will probably find a way for them to need it. Then I saw this, this is the last video that I’ve got. There’s no audio on it. I want you guys to look at their faces as they’re looking up at these buildings, walking through the Sales Force office. Look, they’re getting on the motorcycles in the lobby. They’re looking all around like, “Oh gee.” Counting the buildings that are Sales Force labeled. Look at that! What are they doing? Not believing that this is even possible. And then just stopping and going, this is dream force. This is your dream. What did you get out of going to sales Force’s event and seeing their office? Russell: Honestly, prior to Sales Force, I was kind of going through a weird funk in my business, because it was like, again there was the goals. So it was like, okay, we’re going to do a million bucks, and then we did that. And then it’s like, let’s make 10 million a year. And then 50, and then this year we’ll hit a hundred. And like, what’s the next goal?  A billion, because a hundred million, 2 hundred million is not that big of a difference. And it was just kind of like, what’s the point, what’s the purpose? We’ve grown as big as any company that I know. And then last year, Dave and Ryan had gone out there and they were telling me stories like, “There’s 170,000 businesses here.” And they were telling me all these things, and it sounded cool, but I didn’t, and they were going crazy. You have to see this so you can believe it. But there’s something about the energy about seeing something that makes it real. So this year I was like, I want to go and I want to see Benioff speak. I want to see the thing, the towers, I want to just understand it, because if I understand it, cool. Now we can reverse engineer and figure out how we can do it. So for me it was just like seeing it. I think in anything, any, as entrepreneurs too, if you’re people believe that you can do it, you’ll do it. If you believe you can lose weight, you’ll lose 3eight. If you believe you can grow a company, and I don’t feel like I believed that the next level was possible for us until I saw it. And then I was like, oh my gosh, this is not ridiculous. Benioff’s not, none of these guys are any smarter than any of us. It’s just like, they figured out the path. It was like, okay let’s look at the path. And then let’s look at it and now we can figure out our path. Andrew: And seeing it in person did that for you? Russell: Oh yeah. It makes it tangible, it makes it like, it’s like your physiology feels it, versus reading a book about it or hearing about it. It’s like you see it and you experience it, and it’s like it’s tangible. Andrew: I told you, I asked people before they came in here, “What are you looking for?” and a few of them frustrated me because they said, “I just wanted to see Russell. I just want to see the event.” I go, “Give me something I could ask a question about.” But I think they were looking for the same thing that you got out of there. And I know they got it. I’m going to ask them to come up here and ask some questions, and I want to know about the future of Clickfunnels, but first I’ve got to just acknowledge that, that we are here to just kind of pick up on that energy. That energy that got you to pick yourself back up when anyone else would have said, “I’m a failure of a husband, I can’t do this.” Go back. The tension that came from failing and almost going to jail as you said, from failing and succeeding, and failing again. And still, that is inspiring to see. I want to give the whole Clickfunnels family a big round of applause, please everybody.

Will and Drew check in once again this week to talk about the gaming world, including the impact that Reggie Fils-Aime had on the gaming world, and our expectations for his replacement, Doug Bowser.  Plus, some thoughts on redesigned retro controllers, a dive into the listener mailbag, and much, much more! Be sure to check out our Discord room, and join us on Facebook, Twitter, and Instagram: @WDGRPodcast! "Cyborg Ninja" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

Stop me if you've heard this one: a Red Dead walks into a Crackdown and says "One Tetris 99 please!" "No thanks, I quit!" says Reggie as he AFL-CIOs out the door. Video games!

In #327, we cover the Hellboy trailer, we share Christmas memories, we answer Brokette questions, we review Detective Comics #994, and more! As always, we appreciate your constructive Feedback, Suggestions, and Questions. You can also leave us an audio question on SpeakPipe. Thank you for the continued love and support! Enjoy the show. Daniel and Kelli Podcast Awards 2017 & 2018 - Games & Hobbies (Nominated) Official Site SUBSCRIBE:Apple Podcasts / Spotify / Google Podcasts / Stitcher / iHeartRadio / TuneIn / Overcast FOLLOW US: - Twitter | @ReasonsImBroke and @PalpaKelli - Facebook - Instagram- Pinterest- Tumblr - Discord Lounge - YouTube Channel SUPPORT THE POD: Getting $1's worth of entertainment and information each month? Support us on Patreon or visit our TeePublic storefront! SPREAD THE WORD: If you're enjoying the show, please head over to iTunes and leave us a rating and a review! Each one helps new Brokettes discover the podcast. CREDITS: Opening/Closing Jingles - Alex Scott Show Logo By - Jeff Quigley

Ever wonder what it takes to have a million dollar day online? Think it’s even possible for an online marketer? If not, Mike Filsaime, the car salesman turned online marketing pioneer will be the first to tell you how it’s done (since he’s the second guy in online history to ever do it). Flashback to the mid-eighties when Mike first learned how to write code after high school. He quickly turned a small bit of state-specific code into something he could modify for multiple states and sold the rights for a tidy profit. That was his first taste of turning a profit with software, one he would enjoy again soon enough following in the footsteps of John Reese. Take your time with this episode and you’ll learn about what it takes to turn out great conversions with your webinars, why a launch model isn’t the best business model and the four quadrant approach to deciding which SaaS you should dive into developing. If you like what Mike has to say, you may find they pair well with some helpful tips from Mike Matuz’s episode and  Joe’s take on creating the perfect webinar flow. I always tell people, you don’t market in a debate format.”- Mike Filsaime Some Topics We Discussed Include: The fine art of influence and why it matters Hands down the most important skill to sell something online How to leverage a support desk and tools you use to create a new SaaS product Matt’s warning about the consequences of good copy without this How to never tell your affiliates about your payment program and still get them to sell for you like gangbusters These 5 KPIs are what make a webinar the most successful Did somebody say Snoop Dog was in the house? The baffling reality of what a pre-order really gets your client yet how much more it delivers during your “grand opening” The highest and best use of a launch If you’re still offering webinar replays, reconsider doing this instead How to spot the Coca-Cola and deliver the Pepsi online Should you pay for affiliate partners or pay for traffic to sell your product? What Mike believes you should always pair with an info product to earn more money online GDPR makes the Butterfly Site a tool Mike had to retire for now…But maybe not for good Mike shatters Matt’s myth’s about developing a SaaS This four-part video sales funnel that still slays it today If you consider building an app that piggybacks, consider this first Contact Mike Filsaime: Connect with Mike on his website Follow Mike on Facebook Learn Mike’s  laws of giving a successful webinar here Join Mike and like-minded marketers on a cruise to Mexico References and Links Mentioned: Kartra GrooveKart EverWebinar WebinarJam ClickFunnels The Rober Collier Letter Book by Robert Collier Influence: The Psychology of Persuasion by Robert B. Cialdini Predictably Irrational by Dan Ariely Yes by Dan Ariely Triggers by Joseph Sugarman The Adweek Copywriting Handbook by Joseph Sugarman How to Create the Perfect Webinar Flow by Joe Fier Hustle & Flowchart Masterclass #79 with Mike Matuz Need to learn more about generating the traffic you need to have a massively successful “grand opening”? Find out more here.

Join Katie Linendoll for a fascinating discussion with Nintendo President and Chief Operating Officer Reggie Fils-Aimé. Reggie discusses his crazy past few months with the release of the Nintendo Switch console, which had record breaking sales, and also the launches of the NES Classic Edition console and Super Mario Run app. Note that this interview first aired on Facebook Live with Katie at the Nintendo World Store in NYC on March 9th. Video of this interview is available on YouTube at: http://bit.ly/2oCD1yr  

How I structured my 25 minute periscope to close $150,000 in sales and win my own cryo-chamber. On this episode Russell shares his experience with using The Perfect Webinar Script on Periscope and Facebook Mentions, and made almost $200K. Here are a couple of cool things in today's episode: Why Russell decided to use The Perfect Webinar Script and Periscope to promote a product and ended up making nearly $200,000. And how it also helped Russell win a Cryosauna So listen below to hear how Russell used The Perfect Webinar Script and Periscope to make an insane amount of money. ---Transcript--- Hey, everyone. This is Russell Brunson, and welcome to a rainy Marketing in Your Car. Hey, everyone, I hope you're doing awesome. I'm actually pretty happy right now that my voice is mostly here. I teach a Sunday school class, and yesterday I couldn't even … I kept trying to talk and my voice is like peeking out. It sounded like I was a 15-year-old teenage boy with my voice cracking all the time, so today it's doing alright. I've been up for a few hours. I already had lifting and wrestling practice, which was awesome and amazing. Now, I'm heading to the office for a little bit. But this week, it's our Christmas week, so I can't work too hard because I've got to play with my kids too, but I do have some big things that we've got to get out of the way and get done. I wanted to share with you guys kind of a unique win that happened this weekend that was … It was kind of unexpected. I hope that everyone starts funnel hacking this and copying this because it was really, really cool. As you guys know, and as I've been preaching for the last few months now, my thoughts on Periscope, and Facebook mentions, and all those kinds of platforms, right? We've been trying to slowly and organically grow our audience, and make it bigger and better each time. It's been pretty cool. Last week, Mike Filsaime was launching EverWebinar, which is an automated webinar platform. It's kind of this weird thing. We didn't want to promote it because we have our own automated webinar platform, but he's also our number one affiliate, and his software is really, really good. It was kind of this thing finally we decided last minute, “Yeah, we're going to help promote this, but we've got to do it in a way that's different and cool and help people understand.” Yes, ClickFunnels has automated webinar software, but this is kind of like if you want to take that concept deep. This software does a lot more then what we offer, to be honest. That's kind of what the promotion was. We started the promotion, and made a really good bonus offer, and it didn't sell very well. I think we sold like 30 the first day, and it was like 10 the second day, and then like 1 or 2 after that. I was like “Huh. Well, that sucks.” We tried to help him out, and I was just like, “Ah, it's not really working.” I think the biggest problem they had was they're selling automated webinar software, but they didn't do a webinar to sell it, which I thought was kind of strange. I thought, “I'm just going to do my own webinar,” because I think that's a better way to do it. Last Saturday, so a little over a week ago, I started scripting out a webinar. I had it on paper, but I actually didn't get to the slides. Last week ended up being crazy, all these things I was trying to get done, so I never had time to do the webinar. It comes to Thursday, and Mike's like, “Hey, you're in the lead, but these other dudes are catching up to you. And you should promote it again.” I was like “Oh crap. I was going to do a webinar, but I didn't.” I was just like, “I don't think anyone else is going to buy it based on how I was doing it.” Then I had this epiphany. It was like angels from heaven were singing and they said, “Why don't you do the Perfect Webinar live on Periscope and Facebook Mentions? That way you don't have to create PowerPoint slides.” I was like “Sweet!” Because I know the pitch, I know what I wanted to put in there. I was like, “I don't think people are going to spend 90 minutes on Periscope, but maybe I can do a condensed version.” So I got out my white board, I wrote out the one thing, wrote out the 3 secrets. I have these cool white boards that slide over, so I slide it over, and the second white board I built out the stack. I had the stack, and then I got these white pieces of paper to kind of cover up the stack, and I covered it up. That was all my prep. I opened up Periscope, opened up Facebook Mentions, and I started talking, and I did a 25 minute version live of the Perfect Webinar. It was awesome. I did it in front of the white board, and I slide it over, and I showed the stack. I pulled the papers off each one and did the whole thing exactly the way I show everyone. I scripted it out to go over the 3 core belief patterns, and I followed it to a T. We did that. What's crazy is I used the one … I'm using terminology from the Perfect Webinar script, so if you don't have it yet, go to perfectwebinarsecrets.com and go get it. It's 5 bucks. I used the one thing as the title in my Periscope and my Facebook Mention, which worked really good. We got a lot of people on. I did the whole pitch. I think we had 3,000 people live between Periscope and Facebook Mentions who saw me do the 25 minute pitch, which was crazy. How often do you get 3,000 people live on a webinar? Let alone with the click of a button, with no advanced notice. I did that, and then as soon as it was done, John, on my team started promoting the Facebook version because it was on Facebook. He started blowing it up. Within 3 days, I think, we had 30,000 people had seen that video, which was crazy. The crazier thing is that from that we sold 160 copies the next day of Ever Webinar and the day after that we sold 78 more copies. It was crazy. We became the number one selling affiliate. My affiliate commissions jumped to well over $100,000, and I won a $50,000 prize. That's not counting re-bills and stuff like that. When all said and done we made $200,000 off of 1 Periscope, Facebook Mentions where I just used the perfect webinar. It was amazing. I hope you guys listen to that, and I hope you take it to heart because it gives you the ability just to test, really quick, a webinar offer and see if it's going to work. I wish I would have done that before I created some other webinars that didn't work. It would have saved me a lot of time. My guess is you will see me over the next upcoming months, once or twice a month probably, doing a micro Perfect Webinar pitch on Periscope and Facebook Mentions. Because if you can make that much money, that quick, why not just do it, and why not do it every once in a while? That's kind of what happened. It was kind of fun. If you haven't seen it yet, if you go to blog.dotcomsecrets.com, that's where we store them all. If you go to marketingquickiesshow.com, they'll be listed there too. I think the title is something like “How to Make an Extra Seven Figures Next Year Using this Webinar Model,” or “How to Make at Least Seven Figures Next Year Using this Proven Webinar Model,” or something like that. If you search for that, you can see the video, and just see me do the pitch, and all that kind of stuff. This is the best part. For those of you guys who know anything about bio-hacking, or doing weird stuff to try to increase your awesomeness. One of the coolest bio-hacking things you can do is a cryo therapy unit. Tony Robins has one in his house, Dave Asprey has one in his house, and then usually most people have to go and travel to go find one. There's one dude in Boise that's got one in his clinic. I've always wanted one, and I've been begging my wife, and she keeps telling me, “No because it's ridiculous. It's way more money then you should spend on something stupid like that.” I don't really have an ideal spot in our house. Well, I kind of do, but anyway …  The affiliate prize was $50,000 towards the BMW of your choice. I don't really want a BMW, but I do want a cryo unit, which happens to be exactly $50,000. I emailed Filsaime and I'm like, “Hey, man. If I win can you buy me a cryo chamber, or whatever you call them, instead of a BMW?” He said, “Yes.” I actually won a cryo unit from doing the Perfect Webinar on a thing, which is freaking amazing. Now, I've just got to convince my wife that I need to remodel one of our bathrooms and turn it into a cryo chamber, so that's the next challenge. If I can close that deal I will have one in my house. Anyway, I'm kind of excited as you can tell. My voice, as you can hear, is starting to fall away. If you guys made it to the end of this I apologize my voice is going, but I hope that gives you an idea. Don't forget, you guys, there's a lot of ways you can pitch. This whole game is about building audiences and then figuring out how to convert those people. I feel like we stumbled upon something really cool with growing our audiences like we've been doing, and then using this as a mechanism to convert those people into sales. Pretty exciting. Hope you guys get some value from this, and I hope you guys try it. If try it let me know. Post the video on Facebook afterwards and tag me, and I'll check it out. I want to see it. We have to think of a cool name. Should we call it the Perfect Periscope, or the Perfect Blab, or the Perfect … I don't know. We'll figure out a cool name for it for anyone else who does it. Anyway, there you go you guys. I hope you guys can use that. If you're ever in Boise and you want to come my cryo chamber, if I have it, you're welcome to come. I'm just joking. My wife probably wouldn't want you to come to my house. Not because it's you, just because it's those weird people on the internet. You know what I mean. Anyway, I'm going to stop before I get in any trouble. I appreciate you guys. Have an amazing day and we'll talk to you guys all again soon. Bye!

How I structured my 25 minute periscope to close $150,000 in sales and win my own cryo-chamber. On this episode Russell shares his experience with using The Perfect Webinar Script on Periscope and Facebook Mentions, and made almost $200K. Here are a couple of cool things in today’s episode: Why Russell decided to use The Perfect Webinar Script and Periscope to promote a product and ended up making nearly $200,000. And how it also helped Russell win a Cryosauna So listen below to hear how Russell used The Perfect Webinar Script and Periscope to make an insane amount of money. ---Transcript--- Hey, everyone. This is Russell Brunson, and welcome to a rainy Marketing in Your Car. Hey, everyone, I hope you’re doing awesome. I’m actually pretty happy right now that my voice is mostly here. I teach a Sunday school class, and yesterday I couldn’t even … I kept trying to talk and my voice is like peeking out. It sounded like I was a 15-year-old teenage boy with my voice cracking all the time, so today it’s doing alright. I’ve been up for a few hours. I already had lifting and wrestling practice, which was awesome and amazing. Now, I’m heading to the office for a little bit. But this week, it’s our Christmas week, so I can’t work too hard because I’ve got to play with my kids too, but I do have some big things that we’ve got to get out of the way and get done. I wanted to share with you guys kind of a unique win that happened this weekend that was … It was kind of unexpected. I hope that everyone starts funnel hacking this and copying this because it was really, really cool. As you guys know, and as I’ve been preaching for the last few months now, my thoughts on Periscope, and Facebook mentions, and all those kinds of platforms, right? We’ve been trying to slowly and organically grow our audience, and make it bigger and better each time. It’s been pretty cool. Last week, Mike Filsaime was launching EverWebinar, which is an automated webinar platform. It’s kind of this weird thing. We didn’t want to promote it because we have our own automated webinar platform, but he’s also our number one affiliate, and his software is really, really good. It was kind of this thing finally we decided last minute, “Yeah, we’re going to help promote this, but we’ve got to do it in a way that’s different and cool and help people understand.” Yes, ClickFunnels has automated webinar software, but this is kind of like if you want to take that concept deep. This software does a lot more then what we offer, to be honest. That’s kind of what the promotion was. We started the promotion, and made a really good bonus offer, and it didn’t sell very well. I think we sold like 30 the first day, and it was like 10 the second day, and then like 1 or 2 after that. I was like “Huh. Well, that sucks.” We tried to help him out, and I was just like, “Ah, it’s not really working.” I think the biggest problem they had was they’re selling automated webinar software, but they didn’t do a webinar to sell it, which I thought was kind of strange. I thought, “I’m just going to do my own webinar,” because I think that’s a better way to do it. Last Saturday, so a little over a week ago, I started scripting out a webinar. I had it on paper, but I actually didn’t get to the slides. Last week ended up being crazy, all these things I was trying to get done, so I never had time to do the webinar. It comes to Thursday, and Mike’s like, “Hey, you’re in the lead, but these other dudes are catching up to you. And you should promote it again.” I was like “Oh crap. I was going to do a webinar, but I didn’t.” I was just like, “I don’t think anyone else is going to buy it based on how I was doing it.” Then I had this epiphany. It was like angels from heaven were singing and they said, “Why don’t you do the Perfect Webinar live on Periscope and Facebook Mentions? That way you don’t have to create PowerPoint slides.” I was like “Sweet!” Because I know the pitch, I know what I wanted to put in there. I was like, “I don’t think people are going to spend 90 minutes on Periscope, but maybe I can do a condensed version.” So I got out my white board, I wrote out the one thing, wrote out the 3 secrets. I have these cool white boards that slide over, so I slide it over, and the second white board I built out the stack. I had the stack, and then I got these white pieces of paper to kind of cover up the stack, and I covered it up. That was all my prep. I opened up Periscope, opened up Facebook Mentions, and I started talking, and I did a 25 minute version live of the Perfect Webinar. It was awesome. I did it in front of the white board, and I slide it over, and I showed the stack. I pulled the papers off each one and did the whole thing exactly the way I show everyone. I scripted it out to go over the 3 core belief patterns, and I followed it to a T. We did that. What’s crazy is I used the one … I’m using terminology from the Perfect Webinar script, so if you don’t have it yet, go to perfectwebinarsecrets.com and go get it. It’s 5 bucks. I used the one thing as the title in my Periscope and my Facebook Mention, which worked really good. We got a lot of people on. I did the whole pitch. I think we had 3,000 people live between Periscope and Facebook Mentions who saw me do the 25 minute pitch, which was crazy. How often do you get 3,000 people live on a webinar? Let alone with the click of a button, with no advanced notice. I did that, and then as soon as it was done, John, on my team started promoting the Facebook version because it was on Facebook. He started blowing it up. Within 3 days, I think, we had 30,000 people had seen that video, which was crazy. The crazier thing is that from that we sold 160 copies the next day of Ever Webinar and the day after that we sold 78 more copies. It was crazy. We became the number one selling affiliate. My affiliate commissions jumped to well over $100,000, and I won a $50,000 prize. That’s not counting re-bills and stuff like that. When all said and done we made $200,000 off of 1 Periscope, Facebook Mentions where I just used the perfect webinar. It was amazing. I hope you guys listen to that, and I hope you take it to heart because it gives you the ability just to test, really quick, a webinar offer and see if it’s going to work. I wish I would have done that before I created some other webinars that didn’t work. It would have saved me a lot of time. My guess is you will see me over the next upcoming months, once or twice a month probably, doing a micro Perfect Webinar pitch on Periscope and Facebook Mentions. Because if you can make that much money, that quick, why not just do it, and why not do it every once in a while? That’s kind of what happened. It was kind of fun. If you haven’t seen it yet, if you go to blog.dotcomsecrets.com, that’s where we store them all. If you go to marketingquickiesshow.com, they’ll be listed there too. I think the title is something like “How to Make an Extra Seven Figures Next Year Using this Webinar Model,” or “How to Make at Least Seven Figures Next Year Using this Proven Webinar Model,” or something like that. If you search for that, you can see the video, and just see me do the pitch, and all that kind of stuff. This is the best part. For those of you guys who know anything about bio-hacking, or doing weird stuff to try to increase your awesomeness. One of the coolest bio-hacking things you can do is a cryo therapy unit. Tony Robins has one in his house, Dave Asprey has one in his house, and then usually most people have to go and travel to go find one. There’s one dude in Boise that’s got one in his clinic. I’ve always wanted one, and I’ve been begging my wife, and she keeps telling me, “No because it’s ridiculous. It’s way more money then you should spend on something stupid like that.” I don’t really have an ideal spot in our house. Well, I kind of do, but anyway …  The affiliate prize was $50,000 towards the BMW of your choice. I don’t really want a BMW, but I do want a cryo unit, which happens to be exactly $50,000. I emailed Filsaime and I’m like, “Hey, man. If I win can you buy me a cryo chamber, or whatever you call them, instead of a BMW?” He said, “Yes.” I actually won a cryo unit from doing the Perfect Webinar on a thing, which is freaking amazing. Now, I’ve just got to convince my wife that I need to remodel one of our bathrooms and turn it into a cryo chamber, so that’s the next challenge. If I can close that deal I will have one in my house. Anyway, I’m kind of excited as you can tell. My voice, as you can hear, is starting to fall away. If you guys made it to the end of this I apologize my voice is going, but I hope that gives you an idea. Don’t forget, you guys, there’s a lot of ways you can pitch. This whole game is about building audiences and then figuring out how to convert those people. I feel like we stumbled upon something really cool with growing our audiences like we’ve been doing, and then using this as a mechanism to convert those people into sales. Pretty exciting. Hope you guys get some value from this, and I hope you guys try it. If try it let me know. Post the video on Facebook afterwards and tag me, and I’ll check it out. I want to see it. We have to think of a cool name. Should we call it the Perfect Periscope, or the Perfect Blab, or the Perfect … I don’t know. We’ll figure out a cool name for it for anyone else who does it. Anyway, there you go you guys. I hope you guys can use that. If you’re ever in Boise and you want to come my cryo chamber, if I have it, you’re welcome to come. I’m just joking. My wife probably wouldn’t want you to come to my house. Not because it’s you, just because it’s those weird people on the internet. You know what I mean. Anyway, I’m going to stop before I get in any trouble. I appreciate you guys. Have an amazing day and we’ll talk to you guys all again soon. Bye!

Hi! And welcome to the Turtle Jump Show: the video game podcast of your hearts, and ours! A couple of weeks ago Nintendo announced the Splatoon Global Test Fire demo event, and we both participated. In this episode we talk about that experience. Also Nintendo's E3, psychology, and hallucinogens! Send letters to: letters@turtlejump.com Twitter: @turtlejumpshow

The keys to a winning offer, and a few other cool things. On today’s episode Russell talks about the event he has going on today with his Inner Circle and Ignite members.He also tells his story of his first experiences selling to large groups of people and what he learned. Here are some of the cool things you will hear in this episode: Find out the story behind how Russell has been developing The Perfect Webinar. And how it helped him generate more sells in Clickfunnels. Why being prolific is 90% in the name of your product. And why you need to be very specific in what you are teaching. So listen below to find out how to be more prolific and specific. ---Transcript--- Hey everyone, this is Russell Brunson. It’s six in the morning. It’s snowing outside. I want to welcome you guys to an awesome Marketing in Your Car. Hey everyone, so I hope that you are listening to this at a time that’s warm and a normal hour because right now, I’m recording this at a not normal hour and it’s snowing outside, and it’s freezing but I’m here because today, we have our event. I’m excited. Those who have been following us for any amount of time, if you know, we have an Inner Circle mastermind group and we have an Ignite coaching program. Three times a year, we get together and hang out, and we talk about cool stuff, and today is that day. I was up late working on stuff getting everything ready, and up early because I was nervous and excited, and had a chance to meet a bunch of our students I’ve been working with for six to eight months or so that I’ve never met face-to-face. That always makes me excited. I’m anxious, nervous, and excited and everything all wrapped into one. It’s going to be a ton of fun. I’m driving right now to the event center where we’re going to be at, and I’m praying that I don’t slide off the road and die because it’s really icy out here and wet. This podcast could also be my last will and testament if I do. If I do, my wife gets everything and my kids. They’re awesome. I want to talk to you guys today about a couple of random things more so than anything because there’s some stuff that’s been on my mind that I think is pretty cool. I don’t have any other format to share stuff like that, so here you are. You get to hear it. First thing I want to talk about was for yourself, I know all of us in our businesses focus on growing and what we can do, all that kind of stuff but my first question for you is what are you guys giving back. I know some people who listen to this give back a ton, and some people don’t do anything. I had a really cool experience yesterday. There’s a little handicapped boy who goes to church with me. I talked about him on other podcasts. His name is Jesse, just one of the neatest people in the world. He gets $20 a week from the state for food and for things like that to survive. Sunday, we took him to church. Everybody takes turns picking him up and taking him. We took him on Sunday. We got there, and as soon as we sat down in the seat, he pulls his wallet out of his thing and gets out his tithing, which is 10%, right? Of his $20, he pulls out two dollars. Then in our church, there are a couple of other funds. There’s one that’s called a fast offering fund which is money that goes towards people who are less fortunate, helps feed them, and things like that. Then he puts five dollars into the fast offering fund, which was one fourth of the money that he gets to survive each week. Then there’s a missionary fund which helps missionaries to support themselves. He put two dollars in the missionary fund. What’s that, five, six, seven, eight, nine, so almost 50% of his income, he gave back. He was so excited to do it. You should have seen him. He was jumping around, so excited and so grateful that he had a chance to give to those who are less fortunate than him. This guy makes $20 a week. That’s it. He struggles to walk and talk, and all these types of things. I just look at how many excuses that a lot of us have, especially as your business grows. I still complain about government because they’re a bunch of punks and they’re taking half my money. That’s always frustrating. I try never to complain about church because we pay 10% of our income to the church. That number gets bigger and bigger and bigger. I hear people who struggle about that, and whine and complain. It’s not fair, that’s my money, things like that. It drives me crazy. I look at someone like Jesse who literally gives everything, 100% almost of what he has. He keeps the last 60% so he can buy his food for the week but everything else, he’s giving for the Lord. I thought that was a really neat thing. I look at some of my friends in this business. One of them that always inspires me is Stu McLaren and his wife Amy. His whole mission of his business is not to make a ton of money. It’s to be able to serve people and help people. They’ve built this charity out in Kenya. We had a chance to go out to Kenya a couple of years ago with them. It’s just inspiring to see people who are using what they’re doing to help others as opposed to just helping themselves all the time. Anyway, that is lesson number one for you all today. Some other stuff, here’s another one I was thinking about. The workshop today is called “The Perfect Webinar.” It’s funny, I’ve been doing some version of webinars or teleseminars for over 10 years now. I remember when I first started doing them, I would go and I remember the very first one. I was actually at an Armand Morin seminar. I signed up. I had $2000 I think for the seminar. I was so excited, my first internet marketing seminar. I was going to go meet internet marketing people which I was really excited about. I’m at this event and I’m learning all this stuff. The first speaker gets up and he starts speaking, and at the end of his presentation, he closes. He tells people to run at the back of the room and go buy his thing. I look and I see people running to the back of the room. I had never seen that before. I’m doing the math. I think he was selling a $2000 package. I’m doing that two, four, six, eight. I’m like, “That guy made $40,000 right there.” The next speaker gets up and does the same thing. Boom, he’s selling a $5000 package, five, 10, 15, 20, “Dang, in an hour.” The next speaker gets up. After three days of watching this, shy little Russell who didn’t dare to talk to anyone, who loved my internet business so I could hide behind the computer was like, “I got to learn how to do what these guys are doing because I want to be able to do that,” and started being on this quest, this 10 year quest to figure out how in the world to sell from stage. I remember the first couple of times, I was so embarrassed. I would try to mimic what people were doing. I go and do my pitch, and crickets at the end. Nobody would budge. I would be standing there at the front, and it would be so awkward. I literally would go up to my hotel room and shut the door, and just hide in there because I would be so embarrassed. I seriously, there would be events where I would spend three days at the event hiding in the hotel room because my stage pitch bombed and I was too embarrassed to see the promoters or other attendees, or anyone. I would just be embarrassed and hide up there. This is me 10 years ago. This would give you guys comfort for those of you guys who are nervous to do this kind of thing. I was scared out of my wits. I kept seeing people do it. I’m like, “Oh, I got to figure this out. They can’t be that much smarter than me,” so I started studying. I went through 10 or 12 different public speaking courses. I went to Dan Kennedy’s and Bill Glazer’s, and Armand Morin’s, and on and on. Each time, I learned little pieces and little nuggets that would get me closer and closer to having the perfect webinar. Anyway, I kept doing that for over 10 years now, just getting that webinar better and better. A little while ago, I put together a template for what I call the perfect webinar. I was putting together this template called “The Perfect Webinar.” It was basically all the pieces I had learned, I tried to sketch them out in one cool spot. I think in the future, I’m just going to give that out. I think I’ll do a free plus shipping on it. In the future, if you go to I think I own PerfectWebinar.com or ThePerfectWebinar.com, I’m not sure. It’s not there today but in the future it will be there and I’ll give away the template for free. It’s basically all these pieces put together to a really cool template that you can use, and you plug in the pieces. After I built that, the first presentation I did was one called “High Ticket Secrets,” and I went and created the whole thing and launched it. We did 70 or 80 grand from the webinar. I was like, “That’s not too bad.” Then of course, stupid Russell, when things work, I forget about them sometimes and don’t do them. Then I had some coaching clients who came through who I knew for what they were doing and wanting something, “You guys need this. You need to use the webinar script.” I gave them the script, trained them, and coached them on it. Person after person we gave it to, boom, knocked it out of the park. It just kept happening over and over again. I was like, “This thing is really good. This is one of the best little pieces of paper I’ve ever put together.” Then about three or four months ago, I had to do a webinar. We had actually, it’s a funny backstory but I’ll share it with you guys because you are Marketing in Your Car fans and you guys are hanging out with me all the time. Nobody else really knows this but when we launched Click Funnels initially, it was a smashing failure. You thought I was going to say smashing success. No, we launched it. It shocked me how few people signed up. We got people in there but my goal was at least 10,000 people. I think from the entire launch, we got about 1000. I was like, “Are you kidding me?” I was sick to my stomach, spend a million dollars on a program, you want it to work. We were all frustrated. Then a month later, Mike Filsaime is like, “I want you to come to my event and you guys sell Click Funnels.” I was like, “Right now, Click Funnels is a dollar, a free trial. How am I going to sell it? We got to package this thing up.” Two days before the event, literally, I’m like, “Okay, I got to start on a presentation,” so pulled out the perfect webinar script, and I just followed it to a T. I was like, “You know what? This is 10 years of work. I’m too tired and too worn out to try to reinvent this thing.” I just took “The Perfect Webinar,” spent two days going through and plugging in the PowerPoint slides, following my script to a T. Two days later, I got to San Diego for Filsaime’s event, stepped on stage, never gave this presentation before, super nervous, got up there and did it, and closed 34% of the room. I was like, “Dang, I’ve never closed 34% of the room before.” We went home, we started doing webinars, and it’s funny, we did the first webinar on a Thursday morning and we did $30,000 in sales. I thought, “That’s not too bad but I thought we’d do better.” I had another webinar four hours later. I went through all the questions that people had asked me during the webinar. I was like, “Okay, these are all the sticking points that I’m not explaining things well enough,” so I went back and we tweaked things, tweaked things, and got it better and better. Then four hours later, did the webinar again, same size audience, same everything, almost identical demographic, and did $120,000 in sales. I was like, “Dang, this keeps working better and better.” I did that webinar four or five times, and wound up doing I think about a million dollars the first three weeks doing that webinar, and then what was cool was Dan Kennedy’s company, GKIC, asked me to come speak at their event so I went out there and did it, the same presentation. We closed 49% of the room, almost 50%, one more dude and I would have tipped it over and had half the room buy. Anyway, I was so proud. I couldn’t believe that worked. I came back and said, “You know what? This whole perfect webinar idea, we need to focus more on it.” That’s what’s happening in the next two days here. Everyone in my high end coaching program is coming in for two days. We’re going to build out perfect webinars. 50% is the script and 50% is the sequence. Today, we’re going to be doing script, and tomorrow, we’re doing sequencing. What’s cool is that at this event, this is what I’m most nervous about is I’m going to go out on stage right after lunchtime and I have about 900 people registered for a webinar today. I’m going to sit up on stage live in front of everyone and do the webinar with a whole audience listening in. I’m either going to bomb and make no money or I’m going to crush it and make as much money in front of everybody. Anyway, I’m nervous but you guys are going to see what I’m saying. I’m going to have 100 people in my audience here in Boise listening and watching me, and I’m going to stand up on stage for 90 minutes and do my pitch. Hopefully, if I don’t screw it up, I’ll just close a ton of people. Anyway, it’s going to be super fun. I’m nervous. I’m nervous because half the time, hotel internet doesn’t even work so people might not even be able to hear the presentation. There are so many things that could go wrong but if it goes right, it’s going to be really, really cool. We’re going to try it out. Typically, when I do things, I like hedging my bets. When I do things that can make me look stupid, I do them in private so that if a webinar bombs, nobody knows except for me but this time, there’s everyone here so what can you do? It’s going to be fun. We’ll have a good time with it, right? Hopefully these guys will be forgiving if I screw it up, but if I do it correctly and execute it right, I think it will be a good learning opportunity to have them see how I do it because it’s so much more than just watching a webinar to get it. There’s a lot about just the way you present and the way you pitch live. It’s going to be fun. The last core thing, I’m almost to the event center which is cool. I’m early. I’m never early to these kind of things. My wife would be very proud of me right now. The last thing, as I was going through my presentation last night, building my presentation for today, I’ve had a lot of people who have gone through “The Perfect Webinar” script and given it back to me. The advice I’m about to share with you is important for perfect webinars, for video sales letters, for any kind of selling that you’re going to do but they give it to me and they’re like, “Here’s my thing. I go through it, I watch it.” The difference between a webinar that makes you $1000 and one that makes you a million dollars is not much. It’s a very fine line that gets you from one spot to the other. The thing that I think pushes you over the edge are two things. It’s being prolific and being specific. Let me elaborate on it. The first one is being prolific. This is one that’s hard to teach. How do you become prolific? You’re prolific or you’re not. You got to think about that. How do you become prolific? With this one guy I was critiquing, he had this big buildup about what his big secret thing was. The secret was in the back end. I’m like, “Man, everyone’s secret is the back end. That’s not a unique thing.” Your big reveal can still be the back end but you got to call it something different. Being prolific is 90% how you name things. It can still be the exact same thing as everyone else is doing but just the naming it, what do you call it? If you call it the back end and everyone else calls it the back end, it’s no longer exciting. I was telling him because the thing he was selling was very similar to something I was selling that we call the black box funnel. I was like, “What you’re doing and what I’m doing are very similar.” I said, “You called yours the back end. I called mine the black box funnel. Which one sounds more prolific?” The black box funnel, “Whoa, what is that?” You’re very interesting and you got to figure that thing out. You can’t just answer it in your head. You can’t be like, “Oh, it’s a back end sales funnel. I’ve listened to 30  webinars and they talk about this.” That’s the first piece is being prolific. The second piece is being specific. In this guy’s presentation, he kept coming back to, “Oh yeah, and then you can do Google Ads or Facebook. You can do five different kinds of back ends. There’s this or that, different things. There are a whole bunch of things you can do.” That’s the opposite of sales. What sales is, “This is the exact specific thing you have to do to be successful. If you deviate from this one iota, you will fail.” It sounds like I’m going over the edge but that’s what sells, being very, very specific. Again, if you look at the Black Box Funnel, I think the video as of right now is still there if you go to BlackBoxFunnel.com, you’ll see it. I have a video there that sells. It’s one of our front ends for our coaching program, and I’m very, very specific, “This is how you do it. This is what the first page has to look like. The second page has to look like this. This is how the ad has to look like.” I’m very specific. I tell them things in absolutes. If you guys watch Star Wars where they say that only Siths deal in absolutes or whatever, it’s very, very true. You have to be very specific and absolute. It can’t be like, “Oh, there’s a bunch of ways to do this.” It has to be there’s only one path to success, this is what it is, do not deviate from it because that’s what people respect. That’s what gets them inspired and to want to give you money, that there’s a specific path. You’ve got it. Nobody else does. Even if there are other paths, you don’t tell them about it. You tell them about the path, the specific one that you want them to go on, and that’s it. For example, this whole perfect webinar thing, this is the only path. You notice that I’m very, very specific. If you look at the way we’re selling this and teaching it, these are the slides, this is the order, do not deviate from it or you’re going to screw it up, very, very specific. I think it’s prolific too but we’ll leave that. We’ll find out when this offer goes live and see how it works. That’s the key, guys. When you’re making any kind of content or sales presentation, whatever, always think in your head over and over and over again, prolific and specific, prolific and specific. Those are the keys. You can’t be un-prolific and give people tons of options. If you do, you’re never going to be successful. This is a long podcast, guys. We’re at almost 18 minutes but I’m at the event center. I’m going to go in and get things unpacked, get things rocking and rolling. I appreciate you guys listening. I hope you enjoyed this. If you’re not in our inner circle yet, what are you waiting for? Come on, now. There’s nobody that gives as much as I do. We not only do events three times a year, you also get me live on Voxer, which Voxer is like a walkie-talkie coaching program through the phone, which means you can literally walkie-talkie me. I have some guys in our inner circle that walkie-talkie me three or four times a day asking me questions. There’s no one that gives as much as I do because there’s no one that cares as much as I do. I care about you guys, so if you’re not in our inner circle or our Ignite coaching program yet, it’s time to do it. What are you waiting for? Just go to Ignite.DotComSecrets.com. You can apply there and you can be hanging out with me at the next event. I appreciate you and I’ll talk to you soon.

The keys to a winning offer, and a few other cool things. On today's episode Russell talks about the event he has going on today with his Inner Circle and Ignite members.He also tells his story of his first experiences selling to large groups of people and what he learned. Here are some of the cool things you will hear in this episode: Find out the story behind how Russell has been developing The Perfect Webinar. And how it helped him generate more sells in Clickfunnels. Why being prolific is 90% in the name of your product. And why you need to be very specific in what you are teaching. So listen below to find out how to be more prolific and specific. ---Transcript--- Hey everyone, this is Russell Brunson. It's six in the morning. It's snowing outside. I want to welcome you guys to an awesome Marketing in Your Car. Hey everyone, so I hope that you are listening to this at a time that's warm and a normal hour because right now, I'm recording this at a not normal hour and it's snowing outside, and it's freezing but I'm here because today, we have our event. I'm excited. Those who have been following us for any amount of time, if you know, we have an Inner Circle mastermind group and we have an Ignite coaching program. Three times a year, we get together and hang out, and we talk about cool stuff, and today is that day. I was up late working on stuff getting everything ready, and up early because I was nervous and excited, and had a chance to meet a bunch of our students I've been working with for six to eight months or so that I've never met face-to-face. That always makes me excited. I'm anxious, nervous, and excited and everything all wrapped into one. It's going to be a ton of fun. I'm driving right now to the event center where we're going to be at, and I'm praying that I don't slide off the road and die because it's really icy out here and wet. This podcast could also be my last will and testament if I do. If I do, my wife gets everything and my kids. They're awesome. I want to talk to you guys today about a couple of random things more so than anything because there's some stuff that's been on my mind that I think is pretty cool. I don't have any other format to share stuff like that, so here you are. You get to hear it. First thing I want to talk about was for yourself, I know all of us in our businesses focus on growing and what we can do, all that kind of stuff but my first question for you is what are you guys giving back. I know some people who listen to this give back a ton, and some people don't do anything. I had a really cool experience yesterday. There's a little handicapped boy who goes to church with me. I talked about him on other podcasts. His name is Jesse, just one of the neatest people in the world. He gets $20 a week from the state for food and for things like that to survive. Sunday, we took him to church. Everybody takes turns picking him up and taking him. We took him on Sunday. We got there, and as soon as we sat down in the seat, he pulls his wallet out of his thing and gets out his tithing, which is 10%, right? Of his $20, he pulls out two dollars. Then in our church, there are a couple of other funds. There's one that's called a fast offering fund which is money that goes towards people who are less fortunate, helps feed them, and things like that. Then he puts five dollars into the fast offering fund, which was one fourth of the money that he gets to survive each week. Then there's a missionary fund which helps missionaries to support themselves. He put two dollars in the missionary fund. What's that, five, six, seven, eight, nine, so almost 50% of his income, he gave back. He was so excited to do it. You should have seen him. He was jumping around, so excited and so grateful that he had a chance to give to those who are less fortunate than him. This guy makes $20 a week. That's it. He struggles to walk and talk, and all these types of things. I just look at how many excuses that a lot of us have, especially as your business grows. I still complain about government because they're a bunch of punks and they're taking half my money. That's always frustrating. I try never to complain about church because we pay 10% of our income to the church. That number gets bigger and bigger and bigger. I hear people who struggle about that, and whine and complain. It's not fair, that's my money, things like that. It drives me crazy. I look at someone like Jesse who literally gives everything, 100% almost of what he has. He keeps the last 60% so he can buy his food for the week but everything else, he's giving for the Lord. I thought that was a really neat thing. I look at some of my friends in this business. One of them that always inspires me is Stu McLaren and his wife Amy. His whole mission of his business is not to make a ton of money. It's to be able to serve people and help people. They've built this charity out in Kenya. We had a chance to go out to Kenya a couple of years ago with them. It's just inspiring to see people who are using what they're doing to help others as opposed to just helping themselves all the time. Anyway, that is lesson number one for you all today. Some other stuff, here's another one I was thinking about. The workshop today is called “The Perfect Webinar.” It's funny, I've been doing some version of webinars or teleseminars for over 10 years now. I remember when I first started doing them, I would go and I remember the very first one. I was actually at an Armand Morin seminar. I signed up. I had $2000 I think for the seminar. I was so excited, my first internet marketing seminar. I was going to go meet internet marketing people which I was really excited about. I'm at this event and I'm learning all this stuff. The first speaker gets up and he starts speaking, and at the end of his presentation, he closes. He tells people to run at the back of the room and go buy his thing. I look and I see people running to the back of the room. I had never seen that before. I'm doing the math. I think he was selling a $2000 package. I'm doing that two, four, six, eight. I'm like, “That guy made $40,000 right there.” The next speaker gets up and does the same thing. Boom, he's selling a $5000 package, five, 10, 15, 20, “Dang, in an hour.” The next speaker gets up. After three days of watching this, shy little Russell who didn't dare to talk to anyone, who loved my internet business so I could hide behind the computer was like, “I got to learn how to do what these guys are doing because I want to be able to do that,” and started being on this quest, this 10 year quest to figure out how in the world to sell from stage. I remember the first couple of times, I was so embarrassed. I would try to mimic what people were doing. I go and do my pitch, and crickets at the end. Nobody would budge. I would be standing there at the front, and it would be so awkward. I literally would go up to my hotel room and shut the door, and just hide in there because I would be so embarrassed. I seriously, there would be events where I would spend three days at the event hiding in the hotel room because my stage pitch bombed and I was too embarrassed to see the promoters or other attendees, or anyone. I would just be embarrassed and hide up there. This is me 10 years ago. This would give you guys comfort for those of you guys who are nervous to do this kind of thing. I was scared out of my wits. I kept seeing people do it. I'm like, “Oh, I got to figure this out. They can't be that much smarter than me,” so I started studying. I went through 10 or 12 different public speaking courses. I went to Dan Kennedy's and Bill Glazer's, and Armand Morin's, and on and on. Each time, I learned little pieces and little nuggets that would get me closer and closer to having the perfect webinar. Anyway, I kept doing that for over 10 years now, just getting that webinar better and better. A little while ago, I put together a template for what I call the perfect webinar. I was putting together this template called “The Perfect Webinar.” It was basically all the pieces I had learned, I tried to sketch them out in one cool spot. I think in the future, I'm just going to give that out. I think I'll do a free plus shipping on it. In the future, if you go to I think I own PerfectWebinar.com or ThePerfectWebinar.com, I'm not sure. It's not there today but in the future it will be there and I'll give away the template for free. It's basically all these pieces put together to a really cool template that you can use, and you plug in the pieces. After I built that, the first presentation I did was one called “High Ticket Secrets,” and I went and created the whole thing and launched it. We did 70 or 80 grand from the webinar. I was like, “That's not too bad.” Then of course, stupid Russell, when things work, I forget about them sometimes and don't do them. Then I had some coaching clients who came through who I knew for what they were doing and wanting something, “You guys need this. You need to use the webinar script.” I gave them the script, trained them, and coached them on it. Person after person we gave it to, boom, knocked it out of the park. It just kept happening over and over again. I was like, “This thing is really good. This is one of the best little pieces of paper I've ever put together.” Then about three or four months ago, I had to do a webinar. We had actually, it's a funny backstory but I'll share it with you guys because you are Marketing in Your Car fans and you guys are hanging out with me all the time. Nobody else really knows this but when we launched Click Funnels initially, it was a smashing failure. You thought I was going to say smashing success. No, we launched it. It shocked me how few people signed up. We got people in there but my goal was at least 10,000 people. I think from the entire launch, we got about 1000. I was like, “Are you kidding me?” I was sick to my stomach, spend a million dollars on a program, you want it to work. We were all frustrated. Then a month later, Mike Filsaime is like, “I want you to come to my event and you guys sell Click Funnels.” I was like, “Right now, Click Funnels is a dollar, a free trial. How am I going to sell it? We got to package this thing up.” Two days before the event, literally, I'm like, “Okay, I got to start on a presentation,” so pulled out the perfect webinar script, and I just followed it to a T. I was like, “You know what? This is 10 years of work. I'm too tired and too worn out to try to reinvent this thing.” I just took “The Perfect Webinar,” spent two days going through and plugging in the PowerPoint slides, following my script to a T. Two days later, I got to San Diego for Filsaime's event, stepped on stage, never gave this presentation before, super nervous, got up there and did it, and closed 34% of the room. I was like, “Dang, I've never closed 34% of the room before.” We went home, we started doing webinars, and it's funny, we did the first webinar on a Thursday morning and we did $30,000 in sales. I thought, “That's not too bad but I thought we'd do better.” I had another webinar four hours later. I went through all the questions that people had asked me during the webinar. I was like, “Okay, these are all the sticking points that I'm not explaining things well enough,” so I went back and we tweaked things, tweaked things, and got it better and better. Then four hours later, did the webinar again, same size audience, same everything, almost identical demographic, and did $120,000 in sales. I was like, “Dang, this keeps working better and better.” I did that webinar four or five times, and wound up doing I think about a million dollars the first three weeks doing that webinar, and then what was cool was Dan Kennedy's company, GKIC, asked me to come speak at their event so I went out there and did it, the same presentation. We closed 49% of the room, almost 50%, one more dude and I would have tipped it over and had half the room buy. Anyway, I was so proud. I couldn't believe that worked. I came back and said, “You know what? This whole perfect webinar idea, we need to focus more on it.” That's what's happening in the next two days here. Everyone in my high end coaching program is coming in for two days. We're going to build out perfect webinars. 50% is the script and 50% is the sequence. Today, we're going to be doing script, and tomorrow, we're doing sequencing. What's cool is that at this event, this is what I'm most nervous about is I'm going to go out on stage right after lunchtime and I have about 900 people registered for a webinar today. I'm going to sit up on stage live in front of everyone and do the webinar with a whole audience listening in. I'm either going to bomb and make no money or I'm going to crush it and make as much money in front of everybody. Anyway, I'm nervous but you guys are going to see what I'm saying. I'm going to have 100 people in my audience here in Boise listening and watching me, and I'm going to stand up on stage for 90 minutes and do my pitch. Hopefully, if I don't screw it up, I'll just close a ton of people. Anyway, it's going to be super fun. I'm nervous. I'm nervous because half the time, hotel internet doesn't even work so people might not even be able to hear the presentation. There are so many things that could go wrong but if it goes right, it's going to be really, really cool. We're going to try it out. Typically, when I do things, I like hedging my bets. When I do things that can make me look stupid, I do them in private so that if a webinar bombs, nobody knows except for me but this time, there's everyone here so what can you do? It's going to be fun. We'll have a good time with it, right? Hopefully these guys will be forgiving if I screw it up, but if I do it correctly and execute it right, I think it will be a good learning opportunity to have them see how I do it because it's so much more than just watching a webinar to get it. There's a lot about just the way you present and the way you pitch live. It's going to be fun. The last core thing, I'm almost to the event center which is cool. I'm early. I'm never early to these kind of things. My wife would be very proud of me right now. The last thing, as I was going through my presentation last night, building my presentation for today, I've had a lot of people who have gone through “The Perfect Webinar” script and given it back to me. The advice I'm about to share with you is important for perfect webinars, for video sales letters, for any kind of selling that you're going to do but they give it to me and they're like, “Here's my thing. I go through it, I watch it.” The difference between a webinar that makes you $1000 and one that makes you a million dollars is not much. It's a very fine line that gets you from one spot to the other. The thing that I think pushes you over the edge are two things. It's being prolific and being specific. Let me elaborate on it. The first one is being prolific. This is one that's hard to teach. How do you become prolific? You're prolific or you're not. You got to think about that. How do you become prolific? With this one guy I was critiquing, he had this big buildup about what his big secret thing was. The secret was in the back end. I'm like, “Man, everyone's secret is the back end. That's not a unique thing.” Your big reveal can still be the back end but you got to call it something different. Being prolific is 90% how you name things. It can still be the exact same thing as everyone else is doing but just the naming it, what do you call it? If you call it the back end and everyone else calls it the back end, it's no longer exciting. I was telling him because the thing he was selling was very similar to something I was selling that we call the black box funnel. I was like, “What you're doing and what I'm doing are very similar.” I said, “You called yours the back end. I called mine the black box funnel. Which one sounds more prolific?” The black box funnel, “Whoa, what is that?” You're very interesting and you got to figure that thing out. You can't just answer it in your head. You can't be like, “Oh, it's a back end sales funnel. I've listened to 30  webinars and they talk about this.” That's the first piece is being prolific. The second piece is being specific. In this guy's presentation, he kept coming back to, “Oh yeah, and then you can do Google Ads or Facebook. You can do five different kinds of back ends. There's this or that, different things. There are a whole bunch of things you can do.” That's the opposite of sales. What sales is, “This is the exact specific thing you have to do to be successful. If you deviate from this one iota, you will fail.” It sounds like I'm going over the edge but that's what sells, being very, very specific. Again, if you look at the Black Box Funnel, I think the video as of right now is still there if you go to BlackBoxFunnel.com, you'll see it. I have a video there that sells. It's one of our front ends for our coaching program, and I'm very, very specific, “This is how you do it. This is what the first page has to look like. The second page has to look like this. This is how the ad has to look like.” I'm very specific. I tell them things in absolutes. If you guys watch Star Wars where they say that only Siths deal in absolutes or whatever, it's very, very true. You have to be very specific and absolute. It can't be like, “Oh, there's a bunch of ways to do this.” It has to be there's only one path to success, this is what it is, do not deviate from it because that's what people respect. That's what gets them inspired and to want to give you money, that there's a specific path. You've got it. Nobody else does. Even if there are other paths, you don't tell them about it. You tell them about the path, the specific one that you want them to go on, and that's it. For example, this whole perfect webinar thing, this is the only path. You notice that I'm very, very specific. If you look at the way we're selling this and teaching it, these are the slides, this is the order, do not deviate from it or you're going to screw it up, very, very specific. I think it's prolific too but we'll leave that. We'll find out when this offer goes live and see how it works. That's the key, guys. When you're making any kind of content or sales presentation, whatever, always think in your head over and over and over again, prolific and specific, prolific and specific. Those are the keys. You can't be un-prolific and give people tons of options. If you do, you're never going to be successful. This is a long podcast, guys. We're at almost 18 minutes but I'm at the event center. I'm going to go in and get things unpacked, get things rocking and rolling. I appreciate you guys listening. I hope you enjoyed this. If you're not in our inner circle yet, what are you waiting for? Come on, now. There's nobody that gives as much as I do. We not only do events three times a year, you also get me live on Voxer, which Voxer is like a walkie-talkie coaching program through the phone, which means you can literally walkie-talkie me. I have some guys in our inner circle that walkie-talkie me three or four times a day asking me questions. There's no one that gives as much as I do because there's no one that cares as much as I do. I care about you guys, so if you're not in our inner circle or our Ignite coaching program yet, it's time to do it. What are you waiting for? Just go to Ignite.DotComSecrets.com. You can apply there and you can be hanging out with me at the next event. I appreciate you and I'll talk to you soon.

Laura Betterly is the online marketing expert the "gurus" go to for help! The famous Internet Marketers she’s worked with read like a "Hall of Fame" list and include Frank Kern, Ryan Deiss, Andy Jenkins and Mike Filsaime. Her marketing exploits have seen Laura featured in The Wall Street Journal, The Washington Post, Newsday and on CNN. Laura is a former punk guitarist, she’s taken a company public and she has two twenty-something sons.In this show Laura shares some great stories from the early days of Internet marketing as well as what’s working today – great resources and best practices for growing your business fast.

Psalm 1 Pastor John Filsaime

Psalm 1 Pastor John Filsaime