Podcasts about hcea

Giancarlo Alfano"Joyc'è"Dalla gaia scienza di Ulisse alla scienza nuova di HCEA cura di Giovanni De Renzis e Pietro PascarelliEdizioni Cronopiowww.cronopio.itNove autori di mondi culturali e artistici diversi si ritrovano, incrociando i rispettivi sentieri, ognuno con la propria competenza e sensibilità, a condividere l'esperienza che… Joyc'è; che la presenza di Joyce è sì una “ricorrenza”, ma continuamente riattualizzabile, ben oltre ogni ritualità celebrativa.Basta guardare l'indice dei contributi presenti in questo volume, per cogliere, diremmo a colpo d'occhio, i rimandi dialogici, gli intrecci impliciti o espliciti che si dipanano fra i due testi introduttivi, le riflessioni dei primi tre saggi di critica letteraria che presentano squarci del mondo, aperti sul compiersi della morte come transito irreversibile e sulla natura “marina” della madre in Joyce e Beckett, in cui si muovono i personaggi ‘prosaici' dell'odissea joyciana; quelle dei due successivi che propongono, in un'ottica psicoanalitica lacaniana, considerazioni focalizzate sulla lingua di Joyce, ma più in generale su una più complessiva e innovativa riformulazione del senso stesso del lavoro psicoanalitico. E infine quelli dei due ultimi contributi che non parlano di Joyce, non discutono né della sua opera e dei suoi temi né della sua lingua, madre o matrigna; ma avendolo ascoltato, ricevuto con quella sensibilità ‘apprensiva' propria degli artisti, ci propongono una loro ‘intrusiva' immedesimazione nel corpus dell'Ulisse, realizzando (è Barthes a farci da suggeritore) un être en memoire che non si riduce a una ‘rimembranza', ma è proprio un essere in memoria, che nell'ultimo contributo assume forma pittoricaScritti di Giancarlo Alfano, Luciano De Fiore, Giovanni De Renzis, Gabriele Frasca, Amalia Mele, Pietro Pascarelli, Elisabetta Spinelli, Matilde Tortora, Giuseppe Zevola.IL POSTO DELLE PAROLEascoltare fa pensarewww.ilpostodelleparole.itDiventa un supporter di questo podcast: https://www.spreaker.com/show/tracce-di-il-posto-delle-parole_1/support.

Carolyn Cutilli, PhD, RN is past president of the Health Care Education Association (HCEA) and co-chair of HCEA’s Patient Education Guidelines work group. She also is a patient education specialist at Penn Medicine and adjunct professor of nursing research and health policy at American International College. Cutilli writes and speaks about many aspects of health communication, including geriatric […]

Are you looking for unique ways to engage your attendees at your next association event? In this interview with Michael Rosenberg, Managing Director MCI and Managing Director HCEA (Healthcare Exhibitor Association) he describes how his association helps attendees get the most out their conference experience.  Find out why it is so important to offer different strategies to encourage interaction at a conference beyond education.  We talked live about how successful HCEA was in creating many touch points for social interaction. Listen to this episode to get five power tips that will help you with your next event.   Top 5 Tips for Maximizing Attendee Engagement: Location: Choose a venue that is easy to access both from a transportation perspective but also every aspect at a hotel if you have a smaller conference. The Miami Convention and Visitor bureau worked for many years with HCEA to create a fantastic experience start to finish in the hotel. Get Social: Find ways that attendees can communicate at different touch points.  If you offer an app, make sure attendees are able to connect with each other inside the app. Trade Show Floor Integration: Michael shares how they had a “ted” talk meet the expert session in the center of the hall as well as meals served inside the hall to help encourage attendee-exhibitor interaction. Clear Communication: Engage the audience early in the excitement and make sure there are guides at the venue to help people find their way easily. Follow-up. One thing HCEA does really well is stay connected with the attendee more than most conferences. Looking to get involved?  Check out HCEAInnovate coming up at the end of March at the Exhibitor Show.  Don’t miss the opportunity to network and maximize your results at an event you are planning. As always, if you have any questions about things we discussed on this show, or if I can help you in any way, reach out to me, I love hearing from you. A big thanks to Michael for being on the show today! Be sure to stay tuned next week, for a very exciting guest Anna Maria Chavez. Credits: Thanks to Christy Haussler from Team Podcast for editing this episode.

"If we don't give a voice to this, who will?" Randy Acker asked on this panel at HCEAConnect about Exhibitions Day.  Have you ever considered how you can impact the $97 Billion Exhibitions Industry?  Trade Shows in the U.S. represent more business than the meat industry, the gaming industry and so many more industries and yet until 6 years ago, congress didn't know how vital it is to our national economy.  Legislation that impacts how many attendees come to shows, and who is able to attend from abroad would have been made without understanding trade shows.  Thanks to IAEE and the 120 people who attended Exhibitions Day, important legislation was passed that will help the trade show industry. Find out in this panel discussion with Cathy Breden, COO, IAEE and CEIR, Randy Acker, President, Exhibitor Media Group and Diane Benson, Strategic Event Marketing Manager and Diamond Level CTSM share the key initiatives that were presented this year at Exhibitions Day and why it is so vital to our trade show industry for companies and marketers to be heard on capitol hill.  Natalie Benamou moderated the panel of industry experts on the importance of making an impact for the trade show industry. If you have been looking to increase visibility within your organization and be an industry influencer, Exhibitions Day is a great experience.  This is your time to take action.  As always, if you have any questions about the topics discussed in this episode or would like to learn more about how you can get involved, reach out to me at Rock Your Trade Show. Special thanks to HCEAConnect for the opportunity to have this panel and to Cathy Breden, Randy Acker and Diane Benson for sharing their insights. Credits: As always, thanks to Christy Haussler at Team Podcast for editing this episode.

Are you looking for ways to expand your industry knowledge and leadership experience? Jeannie Wert, Director of Exhibit Management, shares how she has gained industry expertise and is able to provide valuable insights to her team and company from her involvement in HCEA and now she serves as President of the association.  In this interview, Jeannie shares how valuable it is to be well versed in both PhRMA and Medical Technology in order to provide industry knowledge to internal stakeholders.  Listen and find out how valuable joining a board and taking on a leadership role can be for your career. 5 Ways Associations Will Boost your Career: Greater visibility within your organization. Joining an association can give you early access to information that can be shared with your team and organization and senior management will take notice. Gain experiential leadership. Often in our careers we don’t always get the on-the-job training that we would like and volunteering for a role with responsibilities will benefit not only your career but also your organization. Improved internal communication. Team members will appreciate the information you share with them and in turn be able to deliver results in a positive way. Personal Advisory Board. When you are part of an outside organization, your network opens up and you have access to people in the industry who can help you with advice, or even show floor support when you need to “phone a friend”. Find a Mentor. When you are part of a community, you can connect with experienced experts who can provide career advice. If you are in healthcare, joining an organization like HCEA or Healthcare Businesswomen’s Association (HBA) will help you to find “your people” who understand the challenges you face in your day -to-day role.  For more information on how you can take on a leadership role, reach out to me, I would be happy to help. Favorite Tip: Read trade publication information on LinkedIn and Twitter once a day and once a week.  Everything that happens in healthcare is evolving so quickly. Thanks to Jeannie for taking time to be on the show.  Here are places you can find her: LinkedIn and Twitter Siemens Healthineers  Credits: Thanks to Christy Haussler with Team Podcast for editing this episode.  

Have you been thinking about expanding your career and make a bold move to become an entrepreneur?  Anne Trompeter shares how she transitioned from working as a Creative Director to Principal and the steps that she took to own a company.  Think about how you can make an impact by taking your passion, make a plan and bring your vision to life.  Anne shares how she is a mentor, helps connect people and so much more.  Listen to this super charged interview and discover how you can make your next bold move, accelerate your career and take things in your marketing plan to a new level. How to amplify your career with these power tips: Mentorship: Look for people who can contribute to your career. Pay it Forward-Mentors are important because they believe in you and give you feedback and honest feedback-you have this-go do it. We all need confidence and it is a big part of mentorship which offers you perspective. Business mentors help you find the right people in areas where you feel unsure and they can help to make you more knowledgeable. Mentors can help you backfill the gaps that you have. Mentors have connections that can help you in your career. Find people who have qualities that you aspire to and ask them to mentor you-remember to be very specific on what it is you need from them. We are the five people that we surround ourselves with-find the right people who can help lift you up. Networking: Join professional organizations and be an active participant. Participate in committees that help you make connections and aid you in ways you don’t even know were possible. Be engaged while at an event and be the person in the front row. Spend as little time as possible speaking, listen to the other person more than you talk. After meeting people at an event, step into the hallway and make notes about your conversation. Meaningful connections happen when you are an active listener - it helps bridge differences. “A trick I use sometimes-walking around with a colleague when I meet people for the first time…it can feel more conversational and comfortable for the person we are talking with”-Anne Trompeter New Trend Mindset DIY ideas from marketers who have great suggestions and want to bring several together to execute as one cohesive message.  Conglomerates- Big companies buying other companies creates a lot of disruption and opportunities. The challenge is to make huge stories or brand concepts into one simplified message and integrate it all together.   If you have any questions about the topics we covered in this episode-reach out to me at Rock Your Trade Show, I love hearing from you! Favorite Resource ExhibitorLive is a tried and true resource-Awesome and unique way to bring things together in a unique world-find your species. Thanks to Anne Trompeter for sharing her insights and inspiring Rock Your Trade Show listeners!  Visit Live Marketingto find Anne Trompeter. Credits: As always thanks to Christy Haussler and Team Podcast for editing this episode.      

Have you ever wondered what it is like to work as a Marketer for a global company?  Jennifer Conway describes her role in Marketing for Oculus and how she manages over 100 trade shows in addition to being responsible for all aspects of Marketing.  Oculus is over a German company over 100-year-old company and has been in the US for 20 years.  Find out what it is like to be part of an organization where not only is there leadership buy-in, the CEO helps the marketing team on show-site. Jennifer shares how she plans meetings with her German counterparts using What’s App and GoToMeeting and it helps to keep connected with a 9-hour time difference.  Scheduling meetings in advance is key to being able to communicate effectively with global colleagues. This episode includes everything you need to know to take a on a marketing role for a global company.  In addition, Jennifer shares key insights about work life balance working for a German company including PTO for days worked at trade show events.  Listen to the end and discover insights about what it is like to have leadership support for a trade show marketing program. As always, if you have any questions or would like information about the content we discussed on today’s episode, reach out to me at Rock Your Trade Show.  I love hearing from you and helping you achieve your personal and professional goals. Special thanks to Jennifer Conway for meeting early in the morning to record this episode while onsite at HCEAConnect. Credits: Thanks as always to Christy Haussler at Team Podcast for editing this episode.

Are you looking for ways to lead your team or find a way to get promoted? Dawn Will shares leadership tips she uses for her team of 10 people and how she helps develop personal and professional careers within her organization in this third interview of our 3-part series.  Dawn started her career in the military and her ability to forge long-term relationships is highlighted by her amazing approach to interacting with direct reports and leadership alike.  Find out how you can have meaningful one-on-one meetings, create a capabilities road show for your internal stakeholders and how to communicate effectively with leadership and win their buy-in.  If you are looking to have a big impact with your team, this interview is for you!  Starting with one-on-one meetings Dawn gave an overview of how she conducts positive interactions with her team.  She suggests to first start with an agenda for each person meeting with and identity topics that are important to them. At the end of the year, having documented meetings will help with personnel reviews.  Dawn tried to connect weekly with her team and recommends continuing to have conversations throughout the year.  Effective Planning List for One-on-One Meetings: What are you working on now? What do you have coming up? Opportunities for improvements. How else can I help you? Professional and Personal Development. Vacation days coming up. These tips will help both the manager and direct reports better prepare for the meeting and enable positive personal and professional growth. Dawn also shared how to hold effective internal meetings to help everyone involved in an event stay on track and accomplish goals: Internal Meeting Agenda Outline: Start each meeting with follow up with action items from the previous meeting Ask stakeholders what works, what doesn’t work what are the best process for planning meetings Keep everyone focused on the topics most urgent for approvals. Provide target items at every meeting Continue it until the implementation of the convention “We partner all across the organization because we manage all of the Regeneron meetings”- Dawn Will In an effort to help other departments learn about what meetings and conventions provides-Dawn and her team implemented a Capabilities Road Show across Regeneron.  In the capabilities presentation, an organizational chart with names and main contacts were shared to help inform different areas about what is offered at meetings and ways to effectively work together.  It was very well received and is something I encourage each listener to consider! Personal Approach to Leadership: You are either a manger or you lead people. In the military, Dawn always wanted to better the people she around her. Four foundational principles she learned in the military: Team work, Collaboration, Comradery and Integrity. Dawn integrates these every day. Everyone has unique qualities and that is what makes a good team Dawn moved into leadership while in the military and to this day some of the females she mentored still keep in touch with her.  In addition, as mentioned in episode 81 with Jennifer Harrison, Dawn was her business reference from Pfizer and it turned out the two are working together again.  The power of personal connections and passing forward these principals will help your team grow and become leaders. A big thanks to Dawn Will whom you can reach on LinkedIn for taking the time to share her amazing approach to leadership.  Be sure to check out episodes 79 with Kristen Leikwold and 80 with Jennifer Harrison if you haven’t heard what is like to be on Dawn’s team.   If you have any questions about this episode or any of the topics we review on this podcast, reach out to me.  Credits: As always, a big thanks to Christy Haussler at Team Podcast for editing this episode!

Have you been thinking about making a career move but aren’t sure where to start?  Kristen Leikwold not only changed jobs from working at association management company for HCEA, to becoming a meetings and convention planner for a corporation, she also moved to a new city.  In this interview, Kristen shares how networking and making great connections gave her the opportunity to find a position at Regeneron Pharmaceuticals.  Whether you are in a corporate role, work at an association or are on the agency side of trade shows, the insights and advice in this episode will definitely help you on your career journey.  This is the first of three interviews about a team at Regeneron Pharmaceuticals and their Director, Dawn Will who has created an incredible culture and positive culture for personal growth. 4 Steps to Making a Successful Career Move Get involved and make connections. Kristen shares how HCEA helps people network and the power of the connections you make by belonging to an organization like this one can lead to career opportunities. Find the right fit. If you are planning to make a change, review the role and more importantly the people you will work with to ensure you will be able to succeed. Ask about the onboarding process. Kristen explains why having a mentor is so important if you are trying something completely new.  In this case, her boss helps her to understand the role and discover everything she needs to do her job. Step outside of your comfort zone. We talk a lot about this idea on the show, and in this case, Kristen took on a role she hadn’t known before and found she feels rewarded and very happy. In her past, Kristen worked at Disney and it helped her learn customer service and how to put a smile on-for the entire day and offer a personal touch.   When someone feels you are listening to them and knows that you understand and are listening, it makes a big difference.  Kristen shares how talking with thousands of people in a day at Disney, she always found a way to connect, even if there was a language barrier, by offering a smile, it made it work out. If you are on the fence about attending an event, Kristen describes how HCEAConnect is an association that has so much to give.  Even if it is getting that one business card or making a connection with the one person who will help you when you need it, there is nothing else like it.  If you have plans to attend an industry event like ExhibitorLive, there is a special track for healthcare exhibitors called HCEAInnovate.  It is a half day workshop where you will learn something specifically tailored to you.   Kristen’s Advice: Get involved with an association there is so much to learn, it is the perfect place to make connections, network and you may even find your next career opportunity. If you have questions and want to reach Kristen directly, you can email her.  What is your biggest problem with your career or trade show program?  Reach out to me, at Rock Your Trade Show  I  am here to help provide insights, advice and connections so you can rock your next show.  Credits: As always, a big thanks to Christy Hausslerat Team Podcast for editing this episode.

Trade show exhibitors, associations and industry suppliers all need to know the data about material handling and other costs to effectively influence change in our industry. Listen to this interview with  Sue Huff, Director, Global Conventions at Medtronic, who shares insights from her panel at HCEAConnect titled "Challenge the Status Quo: 19 Years of Data".  In this interview you will discover: The Impact of rising material handling costs on marketing budgets. Who is affected when exhibitors reduce their exhibit space size. What matters to the millennial attendee experience.  How one show organizer, NAB, changed what they charge for material handling and so much more. The Attendee Shift Demographics are changing for who attends trade shows.  The largest group of attendees today are millennials and their expectations are to have interaction, networking, hands on demos and immersive experiences in the trade show hall.  The positive experience for attendees is diminishing due to some of the costs of bringing the equipment and exhibit to the show.  As these costs are rising, exhibitors are decreasing the booth size or decide to bring less product to the show. The Impact of Downsizing Sue shared how at one show, an exhibitor went from an exhibit space of approx. 100’ x 50’ down to a 20x20. In the past they had a full OR suite in the exhibit and at this particular show, the OR set up was a miniature model displayed under glass.  The question posed Sue asked the show organizer was “how is that experience different for the attendee, when they no longer can touch the product -what is it doing to the overall value of the attendee”.  Attendees want the experience of touching and feeling the instruments and products.  A Look at the Consumer Price Index In a 10-year analysis of the consumer price index on costs for conventions, the CPI increased by 20% and union labor wages went up 36% -37% compared to material handling which went up by 150%.  Material handling is increasing at a much higher rate than other costs in face-to-face marketing.  Material Handling at Trade Shows Here is a snapshot of how material handling is determined for ta show.  Often an association needs signage, aisle carpet etc. and they may ask if they can receive those items at a lower rate.  The general services contractor needs to cover those costs and it can be applied to material handling which is paid for by an exhibitor. Exhibitors often are unaware of surcharges on material handling until they receive an invoice after the show is over.  The challenge with this model is that exhibitors don’t have predictable pricing for budgets.  Case study: What is the true cost of moving one crate Sue described an analysis of how many days it would take a fork lift driver to move one single crate based on the drayage rate.  If the material handling rate is $135 per hundred weight, the cost for a single crate was $1,500. Applying the union workers’ wage of $47 per hour against the crate cost, it worked out to be 32 hours to move one crate or 4 days.  While it is understood that the crate may be handled multiple times and placed into storage, it is unlikely the time it takes to handle the crate would equal 4 days. Impact on Show Organizers Some associations are not aware they can negotiate rates charged to the exhibitor.  Organizers have the opportunity to negotiate the rates in the service kit.  In the discussion, Sue shared how at one show material handling went up, and to compensate for the increased cost, the booth size decreased to offset that increase.  The costs to the exhibitor stayed the same, however the show organizer lost $36,000 with the decrease in exhibit size.  NAB Implements a New Material Handling Model This year, NAB tried something new and changed how they charged for drayage.  Instead of charging per hundred weight they charged by the square foot at a rate $3.85 per square foot.  Another show that did this model is Pack Expo several years ago.  For insights into how this works, check out the NAB Cares and watch the video about why they took this initiative for their exhibitors. The result was that exhibitors saved about 40% over the previous year in material handling.  Other organizations are looking at to help companies bring in product.  Especially for larger equipment shows.   Non-Exclusive and Exclusive Rates When looking at costs there are two types of rates.  The labor rate is an example of a non-exclusive rate-you can choose what company you use for Installation and Dismantle.  Exclusive rates apply to things like material handling, electrical, rigging, etc. How Associations Can Help Gregg Lapin, CMP Director of Meeting Services at American Association of Diabetes Educators (AADE) shared on the panel with Sue Huff how he learned about the attendee’s decisions and how things like what day to hold the show impacted exhibitors.  AADE changed the timing of move in and move out to be on straight time which also coincided with when attendees wanted to attend the show - over the weekend.  How to Impact Change Exhibitors need to have a dialog with the associations and shareinsights about budgets and the impact on booth size relative to fixed costs on the show floor.  Take the opportunity to request the association negotiate material handling rates on your behalf.  In turn, associations should talk with convention centers and the general services providers about all exclusive rates including internet to help exhibitors offer attendees the best experience.  For more information about this topic, reach out to me, I love hearing from you!  And Check out Episode 36  for insights from Sue Huff about mergers and managing large teams. A big thanks to Sue Huff for sharing this information on the show! Check out HCEA for more educational information. Credits: As always thanks to Christy Haussler from Team Podcastfor creating editing magic on this and every episode of the show!  

What does happiness at work feel like for you?  I ask that because if you are a marketer in face-to-face marketing, our hours can be demanding, sometimes even grueling.  Whether you are new or experienced-doing trade shows gives joy to many people. And for the lucky ones-you not only like doing it-you love it. I had an experience filled with joy that made me think of happiness and why culture combined with passion makes a great place to work and yes-even happiness.  We are working on a project requiring us to gather pet photos. In a brainstorming the creative around what we wanted to share-our designer Phoebe had the bold idea of emailing our entire company and asking for photos.  Imagine receiving an email that said “send us your pet photos-in the next 30 minutes”! There had to be a time limit, both to encourage people to take action and also so the project could be completed.  Within only a few minutes sending that message, photos started flooding our inboxes. Phoebe and I were screen sharing and looking at each photo, laughing and commenting on how many pets our wonderful Exhibitus family has.  In just 30 minutes we had well over 90 photos…and counting.  There were cats, dogs, a bunny and even a hedgehog. How does this relate to happiness?  In that moment of joy looking at the lives of people I work with, some of whom I hadn’t met personally, I was awe struck.  Without hesitation, the entire company mobilized and sent their photos.  Even people who were out of the office in transit, stopped, and sent in photos. And…in a small way, seeing a glimpse of people’s lives, the passion shared for pets, our company people and ultimately the client we were doing this for, it was pure joy. Now back to the question-what does happiness look like for you?  Do you feel joy in your work?  If the answer is yes-that is awesome!!  But if you wonder-would my company and employees drop everything and respond en-masse or mobilize the way I described here for a worthy cause-and you are unsure, it is time to open the door and create your own blissful experience at work. Five Ways To Create Joy in Your Career Find a cause you care about. Many of your companies already do social responsibility projects-or have days of service.  Exhibitus is super active in that regard, and it builds teams, and allows employees to meet each other when they otherwise would not.  Check out this live interview at a CSR project for HCEA.   If your company doesn’t offer CSR-no problem you can create something new and start a trend! Be grateful and share it forward. Gratitude starts not only by being thankful but also it is about paying attention.  Do one simple thing that brings joy to another person-take bagels in to work-invite someone you don’t know to lunch.  Share your grateful sentiment with someone at work and watch how it blossoms. Discover what you love best-and do more of that.Sounds simple enough but the reality is, we often focus on what we don’t like and try to get better at it instead of doing more of what fills up our cup.  Close your eyes, imagine if you could do anything in your role right now what would it be?  Share that information with your team, your boss and others.  Collaborate with people that have similar values.In our industry, agency partners like Exhibitus, we are proud of the experiences that we create and the journey it takes to achieve results for clients who are able to show that value to their leadership.  Our goal is to offer an experience for clients who appreciate being able to show results and having fun in the process. Finding joy happens inside your organization and also with the people you have the opportunity to work with on a daily, weekly, monthly basis. Look back, look forward and be present. Thinking about goals-a lot of advice, and even interview questions, focus on “Where do you want to be in 5 years or 10 years”. In our fast-paced world, instead of focusing on the years-take a look at the reality of the past, future and present. What in the past really fired you up and gave you enjoyment?  Can you see that same excitement when you look into the future?  And how about today…do you feel it?  If not, it is time to make an assessment and a plan. As you listened today, was there an aha moment?  Here is your chance to take action.  I recently read a suggestion of keeping a note pad for a week and writing down what you love and what you don’t on paper.  At the end of the week-take stock and move towards the things that you found inspiring, that will move your needle forward to that future you imagine. It is my sincere hope that you really love what you do.  This podcast is dedicated to lifting you up and empower you to be bold and dream big. If you have a great story to share like the one I did here-reach out to me at Rock Your trade Show.  I am always grateful to hear from you and offer tips and advice. Credits: As always, a big thanks to Christy Haussler at Team Podcastfor editing this episode!

Are you looking to take your experience on the show floor to a new level?  Whether you are an association or trade show manager, IAEE-International for Exhibitions and Events-has the resources to boost your industry knowledge and enhance results for exhibitors, associations and attendees.  In this second interview with Randy Bauler,CEM and Corporate Relations & Exhibits Director at American Association of Critical-Care Nurses(AACN),we discuss how beneficial IAEE is and ways you can get involved. IAEE has been around since 1928 when it was the National Association of Exposition Managers when it represented “the interests of trade show and exposition managers, the International Association of Exhibitions and Events® is the leading association for the global exhibition industry. Today IAEE represents over 12,000 individuals in 50 countries who conduct and support exhibitions around the world.” Whether you are an association or exhibitor, Randy shares key insights in this interview. 5 Ways to Get Involved with IAEE: Join a local chapter. Members have the opportunity to network, socialize and learn about the industry. Get Your CEM. If you’re an association, exhibitor or industry partner, IAEE offers great courses that will help you.  There are twelve modules and candidates need to complete 9 to receive the CEM. Take a backstage tour. Local chapters offer an insider view behind the scenes at conference centers around the country.  Whether you are a veteran or new to the industry this is a unique opportunity to learn more about how events happen. Take a Course.If getting your CEM isn’t for you, take one or two courses.  Randy describes his course Exhibition and Event Sales where you will learn: Attendance marketing, contractor/supplier relationship programs. Specialty exhibit sales Tactics-to get people sign up for a show Help advance space selection General selling techniques Overcome objections Put together sales plan Basics of selling Specifics-how do you put together an exhibitor prospectus, whatever selling opportunities do you sell Attend Expo ExpoDecember 3-5, 2019 in Las Vegas.It is an opportunity to network, take CEM and more at the national level. Favorite Resource:  Randy shares in addition to HCEA (Healthcare Convention and Exhibitor’s Association) and IAEE, he recommendsCEIR-Center for Exhibition Industry Research, which is part of IAEE and is a tremendous resource for data. For more insights, check out Episode 57 CEIR Industry Trends with Nancy Drapeau. You can reach Randy Bauler Randy.bauler@aacn.organd at AACN-check out the exhibits page. If you would like to learn more about how you can get involved with IAEE or have questions about any of the information here, reach out to me, I love hearing from you! Credits:As always, a big thanks to Christy Haussler at Team Podcastfor editing this episode.

Have you been wanting to maximize your results with a trade show association or if you are an association do you want to help your exhibitors get better ROI by exhibiting at your show?  In this interview, Randy Bauler,CEM and Corporate Relations & Exhibits Director at American Association of Critical-Care Nurses(AACN) shares advice about how to take your events to the next level in exposition education, booth space selection, sponsorship and how you can join an exhibitor advisory council (EAC). Exposition Education:Opportunity to provide CE credit to attendees in a theater setting. AACN offers 51 theaters, 200 topics that are presented 650 times over the course of the show. Exhibitors that include KOL’s (Key Opinion Leaders) to present content generate the best Conferences that offer CE credits on the show floor like AACN provide the opportunity for attendees to stay current (in the case of AACN, nurses can put CE credits towards renewing their licenses. Attendees want to learn and get education along with hands-on applications. Associations that offer CE credits on the show floor provide exhibitors a way to draw attendees to their exhibit and interact with them in a “non” sales format. Healthcare conferences for nurses enable attendees to become educated on the show floor and take the knowledge back to their hospitals and share it with other nurses. Selecting an Exhibit Space:You can often select next year’s space while at the show. Evaluate opportunities and consider a position near learning centers or special sponsored areas like the Rest and Relaxation area at AACN. How you bring traffic to your exhibit is more important than focusing on selecting a strategic location. Associations get attendees to the show-what do you do to drive traffic to your booth? Priority Point System is based on an accumulation of key criteria. Exhibitors earn points based on the size of the booth (1 point for every 100 feet of space at AACN).  In addition, history/loyalty points matter.  Points for advertising/sponsorship, year-round support also play a part.  AACN also offers points if you stay in their housing block.   Sponsorship opportunities:You have the ability to explore options outside of what is offered. Customize a sponsorship to achieve greater exposure to the attendee. Most exhibitors say “let me see your list of opportunities- what can we do to customize” and work with the association to develop the best offering. Engagement with attendee is more important than exposure. An example Randy shared is that while nurses are waiting for their seated message at the Rest and Relaxation lounge, the sponsoring company has greeters to interact with attendees, getting to know them and work the line before the nurse gets their message. Receptions offer an additional opportunity to interact and engage with attendees and the host company is encouraged to mingle and make connections. At AACN, a sponsoring company is able to have senior management speak for a few moments.  Products can be on display at a sponsored reception giving companies a second opportunity to engage with attendees.    Ways to Get Involved with Associations: Join an Advisory Council. Most shows have an exhibitor advisory council or committee-they invite representatives to talk about the event. Being on the EAC (Exhibitor Advisory Council) gives companies the chance to increase visibility in the industry and gain recognition. At AACN the only purpose is to make the experience better for exhibitors and attendees.  Favorite Resource:HCEA-Healthcare Convention and Exhibitor’s Association. In healthcare it is a unique organization that includes exhibitors, show management and suppliers together.  The HCEA events enable attendees to meet with peers, customers, potential customers and suppliers to the industry. If you have any questions about this episode, reach out to me, I love hearing from you! A big thank you to Randy Bauler for doing a two-part interview! Editing Credits:  As always, a big thanks to Christy Haussler with Team Podcastfor editing this episode.

If you love the trade show event industry and want to have an impact-then Exhibitions Day is an event you should consider attending to have your voice heard.   Diane Benson, Diamond CTSM, shares her first-time experience at Exhibitions Day representing HCEA through IAEE in Washington D.C. on June 4thand 5th.  Find out in this interview what it was like to go to Capitol Hill, meet with representatives and have the chance to share important information about our 97-billion-dollar industry. 4 Key Pillars to Help the Trade Show Industry at Exhibitions Day Exhibitions Day has four primary topics that they bring to Capitol Hill to help grow our industry: Investing in America’s Transportation Infrastructure: “According to the World Economic Forum, the U.S. ranks ninth in the world in infrastructure quality. Inadequate supply of infrastructure is one of our top 10 most problematic factors for doing business.”- Exhibitions Day. The goal is to make it easier to travel within the United States for all using our roads, trains, and air travel. Secure Travel Partnership Act of 2019 (H.R. 1996): “In 2017, 23 million travelers arrived in the U.S. from Visa Wavier Program countries and generated $190 billion in economic activity. Visitors from the 38 countries that participate help generates a $77 billion trade surplus for the U.S.” - Exhibitions Day. Change the name of the current Visa Waiver Act to make it easier for 38 countries to visit the United States for business. JOLT Act of 2019 (H.R. 2187): “Overview: Over 1.2 million jobs across America are directly supported by international inbound travel. For the U.S. to grow that number as well as regain and increase our share of the global travel market, it is important to improve and expand the programs we currently have in place.”-Exhibitions Day. The hope is to increase the opportunity for more countries to visit the United States for our trade shows. Protecting Brand USA: Reinstate the budget for marketing outside of the United States to help drive businesses to attend and participate in the trade show industry.“The marketing ROI previously was 28:1-every $1 Brand USA spent on marketing generated $28 in spend by international visitors.”-Exhibitions Day.  2 Reasons You Should Sign Up: Sign up-it is free! Each first timer is paired up with someone who has been before. Get Involved and Have Your Voice Heard: It matters to get more attendees to our exhibitions and grow our industry. Want to learn more? Check out HCEAConnectAugust 17th-20thin Miami, FL, where I will be interviewing Diane Benson live about #ExhibitionsDay! Diane’s Favorite Resources: HCEA, Exhibitor Magazine, CTSM Where to find Diane Benson:Twitterand LinkedIn A big thanks to Diane Benson for being on the show and sharing her insights and information to help empower our listeners. Editing Credits: As always, a big thanks to Christy Haussler and Team Podcast. Exhibitus participates in Exhibitions Day and feels it is an important responsibility to share our support.

Interview with Colleen Morris and Rebecca Otte about the Howard County Education Association endorsements. Interview location: Nottingham's Interview conducted on 5/7/18.

When is the right time to develop a new pitch?  For Jay Bonansinga, author of “The Walking Dead” books, film director and HCEAInnovate Session Speaker, it starts immediately with the idea.  In his 90 minute session, Jay immersed attendees in the creative process that started with picking an idea and then developing the plan to sell it to the audience.  So much goes on when developing ideas that will win over the audience and Jay shares secrets in this episode that will help you with your next pitch. In this episode you will learn key elements to include in your next presentation.  Whether you need to win over stakeholders, gain leadership support or win an RFP the ingredients for creating a pitch are the same. 6 Steps to Creating a Pitch Know your audience. Before you even come up with an idea-decide why your audience needs the solution you are going to pitch. Collaborate with others.  The best pitch happens when there is a creative brainstorming process where you share ideas and develop a strategy. Develop a clear marketing plan. When delivering your idea, it is important that you include all of the elements and keep it simple so the audience Tell a compelling story. In the pitch “competition” between the two groups at HCEAInnovate, one of the elements that helped the teams was communicating the solution via a story. Anticipate questions during and after the pitch. When developing the overall strategy, include possible objections, or barriers to the solution and be ready to offer alternative ideas. Ask for the Order. During a pitch, it is easy to get caught up in the details and omit the most important last step-asking the audience to choose your solution. This happened to both teams at HCEAInnovate in part because of the time limit and it was a helpful lesson to learn for all in the audience. In addition to discussing the pitch, Jay shares so many great insights on how he got started as a writer, the creative process, and more.  Be sure to listen to the end for insider information on where you can meet Jay at upcoming events.  If you missed Part 1 of this series, listen to Episode 60 for what it was like to participate in the pitch experience. Would you like help winning leadership buy-in for your trade show program?  Reach out to me, I would love to help! A Big Thank You to Jay Bonansinga for hosting the interview in his office!   Resources:  Jay Bonansinga    Series about how to do The Pitch on AMC Credits: Thanks as always to Christy Haussler at Team Podcast for editing this episode.  

Do you ever feel stuck trying to come up with a pitch?  This live interview with GE Healthcare’s Eva Streich and Faye Jermyn Faye offers firsthand insights into what it was like to be a participating attendee at HCEAInnovate. They describe why they joined a team in the session “The Art of the Healthcare Pitch” with Jay Bonansinga, author of the Walking Dead book series. Eva and Faye take us on the journey of coming up with all of the components to create a live pitch in only 10 minutes and so much more! Experience firsthand in this live interview what it was like to attend HCEAInnovate, finding their people and why they are both considering embarking on their CTSM certification through ExhibitorLive.  6 Key Elements to Doing a Group Pitch Establish roles quickly. When you have only 10 minutes to develop a pitch it is important to figure out who will be delivering each element. Determine personas for the product. Establish who will want to buy it and why. Identify the product benefits: Review how will the target personas benefit from using the product. Create a marketing strategy. Figure out the right marketing channels from print, t.v. to face-to-face marketing at trade shows. Invent a story to tell for the pitch. Imagine each persona and describe how their lives will be impacted by the product. Ask for the business. Even though you are in an imaginary scenario, remember to win you need to ask the group to choose your team. If you need help pitching your ideas for your trade show program, reach out to me, I would love to help. Be sure to catch Part 2 of the “Art of the Pitch” with author, director, Jay Bonansinga. Resources: HCEA ExhibitorLive  Credits: A big thanks as always to Christy Haussler at Team Podcast for editing this episode.    

Are you looking to take your healthcare trade show program to a new level this year?  Listen to 10 industry insiders in this Best-In-Show episode.  Whether you need to find your “why” for being in healthcare marketing, or want your sales reps to boost their engagement with attendees, this episode includes inspirational advice from trade show exhibit leaders and associations.   10 Experts Share Trade Show Marketing Ideas 1.Carol Fields, Senior Manager, Congress Management Edwards Lifesciences 'Why' Healthcare Exhibiting “It is one of those industries, where even though people are with companies that are bought and sold often times you find people on the other and maybe you were on the exhibit company side, and now you are on the vendor side.  People try to stay in this industry any way they can.” 2. Stacy McManus, Director, Corporate Alliances & Exhibition        Operations at American Thoracic Society How Associations Use Technology to Help Exhibitors “We added Beacon technology in attendee badges with heat            mapping and are able to provide more precise demographic            information of who is in the hall and where are they going.” 3. Christine DiDomenico, Event Marketing Strategist, Contractor, Freelancer Proven Strategy to Win Leadership Approval  “I took one piece of paper, after collecting the issues and put them in 3 buckets, Must Do, Nice to Have and Out of the Box…having it simply on one page made a big difference…over a period of time we ended up executing almost all ideas you can see how they all beautifully integrated together.” NeKeta Argrow, Senior Manager Event Operations & Strategy at American Express Global Business Travel What You Need to Do to Become a Speaker “If you want to be involved in a speaking opportunities it is really about networking and not being afraid to ask the question.  If you go to a conference and you feel there is a topic that is compelling when you get the notification for papers, submit a topic.” Sue Huff, Director Global Conventions at Medtronic, Inc. Managing Teams during a Merger “The most important thing, the legacy company take off previous hats, take the best of the best and look at all the processes we have.  When we brought the team together we had a meeting within 2 weeks, let’s share your current process, learn from it, what cool things are you doing and use as an organization.”  Cindy McCormick, Associate Director, Convention Marketing at Novo Nordisk Creating a Pop-Up Sales Territory: "This is a new field, it is only active for 3 days, it is like a new territory, here are your sales goals…you make it fun for them and they want to win.” Gregg Lapin, Director of Meeting Services at American Association of Diabetes Educators, President-elect HCEA Attendee Collaboration: “Attendees want to learn, touch and feel.  We are seeing more and more hands on demos for devices, apps, and technology.” Don Schmid, Lead Global Congresses at Pfizer International Exhibiting: “The General Data Protection Regulation (GDPR) is Europe’s new data protection privacy law for Europe is not just for healthcare there are 27 countries participating.  There are major penalties for violating the law…with fines up to 4% of your gross revenues.” Janet Aguhob, Senior Conventions Planner at Allergan What Governs Healthcare Marketing:  “A good place to start are the big 3, the OPDP (Office of Prescription Drug Program), the second is the PhRMA code and the last is Physician Payment Sunshine Act. All three of these govern all of healthcare marketing and we need to deal with them on a daily basis.” Laine Mann, Director Global Congresses at Pfizer and HCEA President-elect Tapping Into Your Brave: “It was a very difficult decision, but it happened very quickly…within a 3 week period, I got a Visa, packed up my life and moved alone to go to Australia for a year”. Find out what happened next in this interview. Stay up to date with the latest marketing, trade show and leadership trends at www.rockyourtradeshow.com Gratitude:  A big thanks to Carol Fields, Stacy McManus, Christine DiDomenico, NeKeta Argrow, Sue Huff, Don Schmid, Gregg Lapin, Janet Aguhob and Laine Mann for sharing their advice, insights and inspiration! Credits:  Thank you to the amazing Christy Haussler and Team Podcast for editing this

If you are a marketer or association this interview is the perfect guide to finding out how you can collaborate to really amplify your results at your next show.  Gregg Lapin, Director of Meetings at the American Association of Diabetes Educators is also the President-elect of HCEA (Healthcare Convention and Exhibitors Association) and he shares a unique perspective of how to maximize trade show effectiveness through exposure to best practices.  Find out how you can take your program or next show to a whole new level. 7 Ways to Maximize Your Results by Joining an Association Collaboration is key to effectively working together. The attendee experience is better when exhibitors and associations find ways to deliver value together. Give and get feedback by attending an industry event. For healthcare exhibitors, attending a program like HCEAConnect offers a unique opportunity for associations to gain access to their top exhibiting companies and for exhibitors to offer feedback on what is working and what can be done differently to improve the experience. Experience the newest technology trends. Whether you are the innovator or seeking information the best place to find what works is at an industry event.  Gregg finds he always has something new he can try at his event after experiencing it at HCEAConnect. Expand your personal network to be inclusive of exhibitors and associations. Often exhibitors may not realize all of the sponsorships available or added value that can be promoted at a trade show without engaging with the association.  Attending Best practices are meant to be shared. Association managers and corporate marketers discover what each are doing that is working and also things that didn’t work to help everyone be more successful in the future. Volunteer to take your experience to a whole new level. If you are hesitant to get involved, Gregg suggests you should “try it you… might like it and the more you put in the more you will get out of it.” Sponsorships revealed to exhibitors who engage with associations. Meeting in person at an industry event gives marketers the chance to find out what might be offered “on the published menu” and show how your company can leverage exposure at a specific show. The American Diabetes Educators (AADE) show includes 5,500 attendees and has over 189 companies from PhRMA, Medical Device, Technology, and Food as exhibitors.  AADE has an integrated approach for attendees from across different disciplines and is includes includes other associations like American Diabetes Association, JDRF, ACE, American Dental and American Association of Ophthalmology.  Find out how Gregg’s association is innovating at www.diabeteseducator.org. If you would like to learn more about how to boost your marketing program to the next level, reach out to me, I love hearing from you.  Find more episodes like this one at www.rockyourtradeshow.com/hcea.    

Have you ever wanted to try something but fear held you back?  Laine Mann, Director of Global Congresses at Pfizer, had the chance to step way outside her world and in 3 short weeks made the decision to move across the globe to Australia.  She describes her journey and strategies she uses to take a leap.  Get inspired by this week’s interview and take action with this power tips.  by this week’s interview and take action with this power tips. 8 Brave Tips To Help You Try, Fail and Try and Again Take a Risk and Don’t Look Back. When Laine had to decide and relocate in only 3 weeks she embraced the challenge and didn’t regret her decision.  What are you on the fence about right now that in 10 minutes, 10 weeks or 10 years you will look back and wish “if only”? “Fail Fast and Fail Often”. The biggest hurdle is the fear of failure that keeps most of us from making that leap of faith. As soon as you embrace failure, opportunities will present themselves in ways you hadn’t imagined. “Success is not final.  Failure is not fatal.  It is the courage to continue that counts.”  Winston Churchill.  Laine likes this quote because in every failure you learn. Your Decisions Make Big Impressions. Laine shares the personal story of how she inspired her niece to see that nothing should hold her back.  Change Will Happen-Focus on The Positive. Avoid only looking at things that are out of your control.  Ask yourself “what if I continue to do amazing work” and keep that at the center when things are in flux. How You React to Situations Defines Who You Are. Staying positive during difficult challenges makes a difference. Surround Yourself With Encouraging Leaders. A good leader knows how to motivate people, and they understand leadership includes “all of us”.  They share in successes and failures to help people feel free to innovate. Share Your Passion.  Express why making a difference is so important for others and express it to your colleagues, friends, family and network.  Try Laine’s power phrase: “You never know unless you try”. Favorite Book:  Creative Confidence-it reminds us that as kids we weren’t afraid to express our ideas.  As we become adults, people start having a fear about ideas.  The book helps guide everyone to go back to the basics.  Last words of advice:  “Face your fears and unleash your creativity.”- Laine Mann If you enjoyed this interview and want to get more ideas about how to build confidence, inspire others and share your passion, www.rockyourtradeshow.com/hcea Credits: A special thanks to Christy Haussler and Team Podcast!

Have you experienced a merger or been through an acquisition? Today it is becoming more and more commonplace for organizations to go through transformational change.  Sue Huff, Director, Global Conventions at Medtronic, Inc. shares in this interview strategies that she implemented during the merger with Medtronic and Covidien to bring together two large teams and how they formed a strong collaborating organization including developing new processes and best practices for their department.   9 Strategies to Manage Transformational Change during Mergers and Acquisitions Meet Face-to-Face Quickly. When a merger happens, one of the best ways to create trust and collaboration is for everyone to get together in person.  Sue’s team met within 2 weeks of the merger and it helped everyone get to know each other. Evaluate Current Processes. Take the best of the best from all of the processes and learn from each other.  Discover what is already being done well within both organizations. Communicate Effectively While Working Remote. Medtronic offers flexible work spaces and allows all the convention team members to work remote.  The team uses Zoom video platform to see each other in person. Create A Process Task Force. Sue’s team members each aligned themselves with one of 15 process groups.  Each group included legacy Medtronic people and new Covidien members. Celebrate Success. After the teams developed their core processes together they created a presentation that was shared with leadership highlighting all of their accomplishments together. Increasing Team Size Requires Clear Expectations. Each time a team member is added, Sue clearly communicates the requirements and how as a group they are held to a high performance level. Share Your Leadership Philosophy. Sue provides examples of how to avoid surprises and learn from mistakes.  When situations happen, communicate early on so that adjustments can be made to processes to avoid a similar issue in the future. Encourage Team to Volunteer. One of the fastest ways to build skills and manage your personal situation during a merger and acquisition is being part of an organization that can offer support and build career tool box. Elevate yourself to be around people you aspire to be with in organizations and associations.  Join an association like HCEA (Healthcare Convention and Exhibitor Association) to find like-minded people. Best Practice Power Tip: “Take time to re-enter when you get home.  You have to have downtime and take a “road day” when you return from being gone" -Sue Huff. If you have questions about this topic and want to learn more, check out the HCEA Series at www.rockyourtradeshow.com/hcea and if you want help navigating change-reach out to me, I love hearing from you! Credits: Special thanks as always to Christy Haussler and Team Podcast for editing this episode.  

Do you experience personal enjoyment in your career?  Carol Fields, CME/H, HMCC Senior Manager, Congress Management at Edwards Lifesciences shares why she is so passionate about being in the healthcare industry.  If you have wanted to get into Healthcare Marketing or are already in the industry, this episode is full of great advice and insights just for you. 4 Ways to Maximize Your Experience in Healthcare Marketing Participate in a CSR (Corporate Social Responsibility) Project. Carol has participated every year in a CSR project at HCEAConnect and it has been an inspirational way to kick off the meeting. Healthcare Marketing offers the chance to experience personal impact on patients. Edwards Lifesciences makes heart valves and Carol shared how patients come to the company and thank the person who sewed the valve that saved their life. Join an Exhibitor Advisory Council. It is a great way to get involved and provide valuable feedback to the associations. Volunteer in an Association like HCEA. Networking is so key, there is always someone you can go to and get a recommendation and one of the best ways to meet people is raising your hand and serving on a committee in an association. Carol has a very busy show schedule and finds that it is really important while traveling to be sure there are quiet moments to recharge. For more information about Carol Fields, you can find her on LinkedIn. If you are in healthcare, check out the HCEA series at www.rockyourtradeshow.com/hcea.  And if you have a question about healthcare exhibiting, reach out to me, I love hearing from you! Credits: Thank you to Christy Haussler at Team Podcast for editing this episode.  

Do you wish you could show value for your program but aren’t sure how to do it?  So often the first line of ROI measurement is focused on the quantity of scans at a booth.  Cindy McCormick, CTSM and Associate Director Convention Marketing at Novo Nordisk shares in a recent interview at HCEAConnect 10 key ways you can increase the value of your trade show results and motivate your sales reps. 10 Ways to Boost Value, Increase Sales Rep Engagement and Show Results Look beyond the scan. Lead capture isn’t the only way to measure trade show results.  Beacon technology is one way to track traffic and allow the attendee to approach the reps on the show floor. Use the attendee demographics to measure visibility. If you have a banner ad, or other sponsorship and you know the total number of attendees you are able to calculate how many people saw your message while at the conference. And depending on the placement, most likely attendees are seeing the message more than once. Use the unopposed and opposed hours to measure traffic. If you establish the dwell time an attendee has with a sales rep you can calculate how many people sales reps talk to during unopposed show floor hours and then change the calculation to be less when there are fewer attendees during opposed (during sessions at the conference) show floor hours. Leverage exposure in the poster areas. A lot of attendees go to the poster area at healthcare conventions and this is a metric that is valuable if you have a poster, visibility of your scientific information counts towards overall impressions at a trade show. Find Sponsorships that offer visibility. Some conferences have hotel keycards as a sponsorship and other items that get repeated visibility.  This metric should be included in the overall impressions and impact on attendees at a conference. Consider the location of the conference when determining overall traffic to the exhibit. If the convention is in a city that has outside attractions, the traffic in the hall may decrease during unopposed hours and that plays a factor in the measurement of people in the booth. Focus on quality over quantity. Talking to the most people isn’t going to give results as effectively as talking to the right customers.  Conferences aren’t increasing the number of attendees and so the notion of getting more and more leads shouldn’t be the end goal. Create a pop-up territory for conference. Establish sales goals for the “pop-up” territory and communicate them to the sales reps and their managers. Incent your sales team to have quality conversations. Choose a reward that is visible and makes the sales reps energized to have quality conversations over quantity. This strategy also helps the sales reps feel focused on the show floor to engage with attendees instead of with colleagues. Host post-show daily debrief sessions. Solicit feedback during the show from the sales reps and give them the opportunity to share best practices on how they are engaging in conversations with target attendees. Acknowledge the daily leader in the pop-up territory and copy their manager about their on-site performance. Cindy shares invaluable insights on how you can increase engagement, value, visibility and ultimately improve results. Check out the full interview here including how she re-invented her personal brand after being at a company for 22 years.  Balance Strategy: Cindy recommends sleep being a primary focus when traveling. She also shares a resource for energy management and living a performance lifestyle in order to really accelerate your personal stamina for traveling.  General Resource: Mark Goldberg has an e-book to challenge stakeholders about why they want to go to shows. Find Cindy: Cindyamcormick@gmail.com and on LinkedIn. If you liked this article and want to learn more about how you can add value to your program, contact me, I love hearing from you.  Visit www.rockyourtradeshow.com/hcea for more interviews from the healthcare series. Credits:  A huge thank you to Christy Haussler and Team Podcast for editing this episode!

Starting in a new industry can be overwhelming.  Whether you are new to healthcare or a veteran you will relate to Janet Aguhob, Senior Convention Planner at Allergan and her story about what she wished she knew when she started in healthcare.  Janet shares how she transitioned from non-profit to a highly regulated industry and what every healthcare marketer needs to know. Get this insider’s perspective of leading a large healthcare exhibit program and how you can apply her proven strategies to your marketing program. Healthcare Exhibitors All Need To Know “The Big 3” The Office of Prescription Drug Promotion OPDP: The mission statement for this office includes: “traveling to major medical meetings and pharmaceutical conventions to monitor promotional exhibits and activities” Pharmaceutical Research and Manufacturers of America’s (PhRMA) Code “The PhRMA Code reaffirms that interactions between biopharmaceutical research companies and healthcare professionals should be focused on informing the healthcare professionals about products, providing scientific and educational information, and supporting medical research and education.” The Physician Payments Sunshine Act (PPSA)--also known as section 6002 of the Affordable Care Act(ACA) of 2010 “requires medical product manufacturers to disclose to the Centers for Medicare and Medicaid Services (CMS) any payments or other transfers of value made to physicians or teaching hospitals.” The Sunshine Act dramatically impacted exhibiting in healthcare. What Happened Post Sunshine Act In Trade Shows? Prior to 2010: PhRMA marketers were allowed to provide giveaway reminder items including pens, tote bags, wireless mice etc. The trade show floor was a popular spot.  Post 2010: Initially there was a dramatic drop in overall spend across many areas. Vendors and Medical associations lost business. Exhibitors reduced booth size and trade show floor plans were reduced. Exhibit partners saw lower revenues, general contractors saw reduced revenues. Few Sales Reps were needed and hotels lost room block space, and host cities lost revenues from conventions. Positive Results of the Sunshine Act Attendees who come now are motivated to learn about the products. There are more qualified leads. Healthcare Practitioner (HCP’s) are motivated to learn. Improved interactions with attendees who value information over giveaways. Educational items are the focus of giveaways.  Sales Reps are able to follow up with busy physicians at their office with a disease-state product that will help them in their practice. Increase in CSR (Corporate Social Responsibility) giving on showsite. Allergan did a CSR project with a signature wall-the more signatures collected $10 was donated for every signature to the non-profit wing of the association. Sales Reps found it provided a different way to approach the HCP People feel good and conversation is more at ease when there is a CSR component Janet manages 62 shows of various sizes, sponsorships, product theaters, room blocks, pre-con meetings.  In addition, she helps coordinate KOL (Key Opinion Leader) meetings.  Her marketing role includes collaborating with brand teams and in-house graphics for art production and approval. Her expansive role includes managing product theaters where she acts as the coordinate and helps speakers with transit, badges and lead scanning. How does Janet Relax on the Road?  She makes a point to visit the host city of the conference. You can find Janet on LinkedIn or email her at Janet.aguhob@allergan.com Interested in finding out more about how to exhibit in healthcare, read the full article with tips on how to plan a trade show project, FDA at trade shows what to say to International exhibitors and more! www.rockyourtradeshow.com/hcea. Credits: A big thanks to Christy Haussler at Team Podcast for editing this episode.

Have you wanted to gain experience or give back by volunteering but hesitated because of the time commitment?  Amy Lotz, Executive Director for the Healthcare Exhibitors and Convention Association (HCEA) was interviewed live at HCEAConnect and shares how the association is engaging with members in a new way by offering Micro-Volunteering.  If you want to get more experience in your career, and are an Association or want to give back but have limited time this is the episode for you!  Best Practices And Inside Tips from HCEA and HCEAConnect Micro-Volunteering- Small Time Commitment with Big Rewards Gain career experience by trying out smaller time commitment activities like social media posting Get involved with a CSR project onsite to give back and network. Volunteer during the conference. It is an excellent way to meet new people. HCEA offers volunteers a first-timer match up where current members reach out to first-time attendees and connect with them onsite Become a Round Table Leader and help attendees share ideas Try something new and gain experiential leadership. It is a great way to explore something outside of your scope to see if you like it. When you are ready to step it up you can join a committee and learn the organization.  By joining a committee it is the first step to taking a possible board role. Keynotes and Education-A Format That Engages Attendees Conference agenda includes fresh content and interesting topics to help attendees feel value for their time attending the event. Round Table discussions provide an opportunity where attendees can share best practices with peers in their field. Different presentation style-TedTalk like formats keeps things interesting in educational sessions. Networking is an important part of the conference offering. HCEA has three member types, Healthcare companies, associations, industry partners and all like to meet each other at this event.  Exhibit Floor Experience-How to Add Value Exhibitors are integrated into the educational and professional development format One exhibitor offered free headshots for online attendee profiles. A new Tech Hub area where volunteers talk for 15 minutes in a campfire environment. Topics included how to use Twitter, set up your LinkedIn profile for your career and engage and increase ROI on the show floor. Having a Great Support Staff-Makes a Big Difference HCEA is supported by an association management company, MCI USA for the past two years. Customer Service is important and accessibility and response time helps ensure overall satisfaction. Staff also works on other groups and can transfer ideas from other associations The staff recognizes that attendees at HCEA like to have a good time-try to make sure there are fun evening activity. Association Trends-Managing Change Membership is on the decline for most associations so there are other non-dues revenue sales Online learning getting information to stakeholder Member Engagement-the more engaged-more likely Staying Balanced-Strategies for the Road Take breaks, even if only for a few minutes to re-charge. Stay connected with home while away makes things easier. As a leader of a team, or group making sure everyone understands they are there to help each other reduces stress. If you have a question about anything you heard on this episode, reach out to me, I love hearing from you! And if you want to check out the entire HCEA series or other podcasts go to www.rockyourtradeshow.com Resources Healthcare Exhibitor and Convention Association www.hcea.org Association Management Company MCI USA www.mciusa.com HCEA Executive Director Amy Lotz on LinkedIn Credits Big thanks to Christy Haussler and Team Podcast for editing this episode!

Paul Lemle will join me to talk about the Howard County Board of Education endorsements from The Howard County Education Association. We will discuss The Howard County Education Association, the process they went through to select their endorsements and why they chose the three candidates they endorsed. Learn more about The Howard County Education Association at: http://hceanea.org/