Podcast appearances and mentions of jules brooke

Try our FREE burnout quiz. Grab your burnout workbook HERE. Jules Brooke has lived a life full of twists, turns and more experiences from childhood than many of us might have in our entire lives.But it's her business journey and her choice to go into solo entrepreneurship that shows how resilient and durable she is in the face of adversity.Jules is the founder of Handle Your Own PR, She's The Boss and Australian Women Speakers.In She's The Boss, Jules runs online and offline events nationally, a podcast, a YouTube channel, and a digital magazine. She started a Livestream video show in early 2024.Jules also mentors business women.Jules also teaches how to raise your profile and influence using LinkedIn, podcasting, speaking, awards, networking and online courses, and how they work together. In this episode she shares:Her childhood, including her experiences moving frequently due to her father's job in the British Army.She recounts her time at boarding school and moving to Australia at age 11.Jules talks about her education at RMIT, studying media studies and psychology.She shares her career journey through various roles in marketing, sales, and eventually starting her own business.Her father's illness and passing.Starting and running a PR business with no experience in PRThe financial difficulties she experiencedGoing through a divorce and raising three children.The importance of resilience and independence.She talks about making conscious decisions to stay optimistic and positive.Her steps to becoming a woman of influence:The importance of asking for help and accepting support. Key Quotes “That was probably 15 years of my life where I have pushed and pushed to get this business off the ground and it never really took off.” “I met a lovely guy who said he would help me and did help me—until we got halfway through and we ran out of money, like he waited until I had probably $50 in the bank before he said, ‘No, I don't want to do it anymore." More about JulesFollow her on her website and LinkedIn You can get involved with the podcast online On facebook in our community: https://www.facebook.com/groups/challengesthatchangeusOr on Instagram: @challengesthatchangeusIf you want to contact the podcast, email us here: support@challengesthatchangeus.comOr check out our website: www.Challengesthatchangeus.comIf you want to find out more about what Ali does, check out her business via the website: http://www.trialtitudeperformance.com.auInterested in DISC personality profiling or a Burnout workshop for your team, get in touch with Ali today. Hosted on Acast. See acast.com/privacy for more information.

Get ready for a stimulating conversation with the dynamic and relentlessly optimistic Jules Brooke, a woman who is undoubtedly redefining her midlife. I am honoured to share her journey and bring attention to a woman who devotes much of her time to promoting and supporting other women. As you'll discover, Jules has had a diverse and fulfilling career. She founded Handle Your Own PR, She's the Boss Group, and Australian Women Speakers after teaching small business owners about publicity for over ten years. Additionally, she publishes a digital magazine called Maggie and will soon launch a live-stream video show in early 2024. Jules is incredibly passionate about empowering women, as you will hear as we discuss: Her early life and career; which included relocating to Australia at 11 and working with major newspapers such as the Herald Sun classifieds, Sunday Observer, and Southern Cross. Working from the dining room sometimes, surrounded by family and loving life. Having the gift of the gab and also realising that she needed to be stretched. Facing workplace discrimination and sexism, which became a catalyst for her to charge ahead, knowing the dynamics had to change. It's clear that Jules's energy shines through this episode and beyond. For further information and to contact Jules Brooke, you can find all her links below. Personal website: https://julesbrooke.com/ Handle Your Own PR website (founder but no longer running it): https://www.handleyourownpr.com.au/ She's The Boss website: https://shesthebossgroup.com/ She's The Boss YouTube channel: https://www.youtube.com/channel/UCUCcrB5bSn6kEpOvaf2NyyQ Podcast page: https://www.shestheboss.com.au/chats She's The Boss Facebook group: https://www.facebook.com/groups/shesthebossgroup LinkedIn: https://www.linkedin.com/in/julesbrooke/ Australian Women Speakers (LinkedIn): https://www.linkedin.com/groups/12917934/ Maggie magazine: https://maggiemag.com.au/ Australian Women Speakers (Facebook): https://www.facebook.com/groups/australianwomenspeakers She's The Boss Livestream show: https://www.youtube.com/@shestheboss/streams   You can also find me on Instagram -⁠ https://www.instagram.com/joclarkcoaching/ and LinkedIn -⁠ https://www.linkedin.com/in/joclarkcoaching/⁠ Here's to redefining midlife and making our next half of life even better than the first.

Want to be a person of Influence? Not an “Influencer” but a person of influence in your industry? Of course, you do – believe me you really do! And my Guest this week, Jules Brooke is the perfect person to let you see why and set you on the path to becoming one. This is a fabulous business strategy episode. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/298 Take a listen to episode 298 and hear the GOLD!

We've just celebrated International Women's Day where I was fortunate to be a guest on the Small Business Made Simple Podcast with 15 other amazing women who are all sharing their wisdom, thoughts and feelings around the UN theme for IWD of Count Her In - Invest in Women, Accelerate Progress. Each of us had to answer the questions... In your industry, what would help accelerate progress for women? How could your industry, community or trade invest better or more in women? The answers, the diversity, and the wisdom are so worth your time to listen in. Thank you so so very much to @jenndonovan_ for the opportunity and for the other amazing speakers. Helga Svendsen , @Moushumi Sikand, @Sandra McGuire, @Lizzie Macaulay, Laetitia Andrac , @Annette Rose, @Carolyn Newall, Sabine Christelli , Cat Matson , @Christine Williams, @Jules Brooke, @Claire Wu, @Brook McCarthy and @Jenny Rolfe-Wallace You're all amazing. Happy International Women's Day 2024 and Happy listening!

Host Christina Gerakiteys engages in an insightful conversation with Jules Brooke, the founder of She's the Boss Group. Jules discusses her journey, inspired by an unexpected opportunity in television, leading to the creation of She's the Boss, an organisation dedicated to spotlighting women's achievements and fostering support within the business community. The episode delves into Jules' passion for connecting women, sharing inspiring stories from her podcast, "She's the Boss Chats." Jules emphasises the importance of women supporting each other, challenges stereotypes related to age and gender, and highlights the transformative impact of female role models. The conversation extends to societal perceptions, ageism, and the need for continued efforts in promoting gender equality. Jules radiates resilience and determination, embodying the spirit of empowering women in various aspects of life and business. She's the Boss Podcast She's the Boss Group

With me today is serial entrepreneur, experienced business owner and super connector, Jules Brooke. We're talking today about the need for role models and support for young women in corporate environments and how lifting each other up will enable women to have greater levels of influence.   Jules is the founder of She's the Boss, a group that hosts events to connect women in business and the host of the She's the Boss podcast and YouTube channel. A PR guru, Jules is also the founder of Handle Your Own PR and is passionate about empowering women and making them more visible in the business world.   In a world where women over 50 appear in less than 4% of media globally, it is crucial to create visibility and role models for women in business. In this conversation, we talk about Jules' mission to change this narrative, the importance of women supporting women, the challenges faced by women in corporate environments, and the need for women to make themselves more visible.    While progress has been made in gender equality, women still face very real challenges in corporate environments where competition and survival of the fittest is still the norm. We talk about the need to challenge the patriarchal model and promote collaboration and empathy and how this will reshape corporate cultures and create more inclusive and supportive work environments. This will of course lead to increased innovation, better decision making, and improved overall performance.   Jules talks about the need for women to support each other and how a lack of support from other women can stem from a fear of competition and a scarcity mindset. However, when women learn to lift each other up, they empower the next generation to pursue their dreams and overcome any self-doubt or imposter syndrome they may face.    By supporting each other, we're going to see a much needed increase in the representation of women in leadership positions and a more inclusive and diverse business landscape. I know you're going to love Jule's contagious personality and passion that shines through in this conversation today.  LINKS Connect with Jules Brooke   Handle Your Own PR website: https://www.handleyourownpr.com.au/ She's The Boss website: https://shesthebossgroup.com/ She's The Boss YouTube: https://www.youtube.com/channel/UCUCcrB5bSn6kEpOvaf2NyyQ She's The Boss Podcast: https://www.shestheboss.com.au/chats She's The Boss Facebook group: https://www.facebook.com/groups/shesthebossgroup LinkedIn: https://www.linkedin.com/in/julesbrooke/   Connect with Julie: LinkedIn: https://www.linkedin.com/in/julie-hyde/ Instagram: @juliehydeleads Website: https://juliehyde.com.auSee omnystudio.com/listener for privacy information.

Jules Brooke is on a mission to amplify the voices of women entrepreneurs, especially those over 40. It's her drive, ambition, and persistent determination to blaze new trails that attribute to her success in graphic design, sales, and public relations. With so much to learn from her, it's an honor to have her be our guide to Australia, the next country on our audio tour this season.   By the time she was twelve years old, Jules already experienced living in different countries and adapting to different cultures – experiences that might take a lifetime for others. Shortly after, her family relocated to Australia. Though she moved to England as an adult and did a bit more traveling around the world, there was something about Australia that kept tugging at her heartstrings.   In this episode, Jules shares what makes Australia a great place to start, grow, and scale a business. She specifically explains her own entrepreneurial journey in starting her company, Handle Your Own PR, as well as her She's the Boss show which has evolved into a movement.     And the resources – oh, the resources! Jules offers a comprehensive list of resources sure to get you headed in the right direction. If you've ever been curious about what it takes to do business in Australia or with Australian businesses, then this episode is for you!  

Jules Brooke is a speaker, SAAS platform creator, membership founder, and coach. She is a powerful voice for female entrepreneurs. The lack of support for female founders led her to launch She's the Boss Network, a membership that supports women entrepreneurs.Moreover, Jules is the genius behind Handle Your Own PR. This service helps companies craft their stories and make them appealing for journalists to cover.In this episode, Nikki and Jules chat about: Understanding your target audience and developing a solution they'd be willing to buy. How to organize your PR campaign Valuable advice on how to efficiently develop and create your course Tips on how to organize podcasts and webinars Bringing consistency into your business work Why choose to collaborate rather than compete with other entrepreneurs? The importance of building your name as you build your business How to establish your reputation as an authority in your business nicheJules' Advice to Aspiring Knowledge Sharers:I am not a lone wolf, so I very fast look for a partner. But I have learned my lesson there. So they do not come in, and I give them 50% equity and sign a document, they come in, and I work with them.You can dangle equity, but I would dangle the equity over time because experience has told me that we all get excited at the beginning, but maybe a year down the track, you're gonna find people appealing off.Jules Brooke's Offer:Join the Handle your Own PROnline Bootcamp for only $795 + GST and learn how to get free media coverage within 3 months!The PR Bootcamp course includes:The course includes six video lessons, roughly 50-60 minutes each, and will teach you everything you need to know about PR. You will be able to work out your media friendly angles, write your media release and then send it out. No excuses!You also get: 3 months FREE use of the HYOPR campaign management platform, and we will show you how to use it, and help you along the way if you get stuck Our.super informative eBook, ‘How to get a lifetime of FREE publicity' Access to our library of journalist interviews Access to our library of 20 minute video masterclasses Weekly live Q&A sSupport the showIf you loved today's episode, please subscribe and drop us a review! It's how we can keep the podcast going and growing with your favourite content! Connect with us! Facebook: WiseDomePodcast Instagram: @wisedomepodcast Website : wisedomepodcast.com **LOOKING FOR A PLATFORM TO HELP YOU SHARE CONTENT, BUILD YOUR MEMBERSHIP, AND TEACH YOUR COURSES?**DID YOU KNOW?!!Wisdome is also a Gold winner in the International Titan Awards for Best E-learning Platform? Check us out and learn more at https://wisdome.com.auSTART FREE HERE: https://offer.wisdome.com.au Discover the all-in-one place to share content, grow your community, deliver coaching programs, and teach life-changing courses! Learn how to start sharing your knowledge online, from planning your knowledge business and clarifying your message to building trust and growing your brand. Join us for special offers and unlock access to Wisdome – the all-in-one solution for managing your content. Register ...

Jules Brooke is a speaker, SAAS platform creator, membership founder, and coach. She is a powerful voice for female entrepreneurs. The lack of support for female founders led her to launch She's the Boss Network, a membership that supports women entrepreneurs. Moreover, Jules is the genius behind Handle Your Own PR. This service helps companies craft their stories and make them appealing for journalists to cover. In this episode, Nikki and Jules chat about: Understanding your target audience and developing a solution they'd be willing to buy. How to organize your PR campaign Valuable advice on how to efficiently develop and create your course Tips on how to organize podcasts and webinars Bringing consistency into your business work Why choose to collaborate rather than compete with other entrepreneurs? The importance of building your name as you build your business How to establish your reputation as an authority in your business niche Jules' Advice to Aspiring Knowledge Sharers: I am not a lone wolf, so I very fast look for a partner. But I have learned my lesson there. So they do not come in, and I give them 50% equity and sign a document, they come in, and I work with them. You can dangle equity, but I would dangle the equity over time because experience has told me that we all get excited at the beginning, but maybe a year down the track, you're gonna find people appealing off. Jules Brooke's Offer: Join the Handle your Own PROnline Bootcamp for only $795 + GST and learn how to get free media coverage within 3 months! The PR Bootcamp course includes: The course includes six video lessons, roughly 50-60 minutes each, and will teach you everything you need to know about PR. You will be able to work out your media friendly angles, write your media release and then send it out. No excuses! You also get: 3 months FREE use of the HYOPR campaign management platform, and we will show you how to use it, and help you along the way if you get stuck Our.super informative eBook, ‘How to get a lifetime of FREE publicity' Access to our library of journalist interviews Access to our library of 20 minute video masterclasses Weekly live Q&A sessions with Jules Brooke To register for the PR Bootcamp, go to https://handleyourownpr.kartra.com/page/prbootcamp To find out more about Handle Your Own PR go to https://www.handleyourownpr.com.au To find out more about She's The Boss, go to https://shesthebossgroup.com Connect with Jules via LinkedIn https://www.linkedin.com/in/julesbrooke/ If you loved today's episode, please subscribe and drop us a review! It's how we can keep the podcast going and growing with your favorite content! Connect with us! Facebook: WiseDomePodcast Instagram: @wisedomepodcast Website : wisedomepodcast.com

Look really hard, I am still convinced you won't find someone as genuinely supportive of women everywhere as Jules. She is a connector. A supporter. She gets on with it and makes things happen. Her mission is to make women more visible. Jules Brookes is the founder of Handle Your Own PR and the founder of the She's The Boss community that has grown widely since the pandemic. Jules has interviewed over 200 successful female entrepreneurs via her podcast She's The Boss Chats. Join Jules and I as we discuss the three things that surprise her about her conversations with successful females, how “Con The Fruiterer” coming to the wrong conclusion about her provided a big career break and how women over 50 feature in less than 4% of media worldwide.

Only 2% of VC funding goes to women-owned businesses in Australia.  Women over 50 feature in less than 4% of media globally.    I'll just let that sit with you for a moment before you dive into my interview with Jules Brook – founder of She's The Boss and Handle Your Own PR.   Those two statistics, alongside others that should make you feel distinctly confused/uncomfortable/angry (pick your choice) is what inspired Jules to launch She's The Boss at the start of the pandemic in 2020. Since then, it has grown into a thriving community. There are online zoom lunches and Learning Table events with female founders, real life networking events, two podcasts, She's The Boss Chats and She's The Boss Leaders. She's The Boss also has a YouTube channel and all the media features interviews with wildly successful women in business from Australia and around the world.   Jules is also the founder of Handle Your Own PR, a DIY PR service for business owners. Using her online PR Accelerator program and PR SaaS platform, Jules' students have been on TV, radio, magazines and newspapers nationally. Many have gone on to huge success in their business.   Jules is passionate about making female founders and women doing extraordinary things in business more visible. You'll feel that passion right through this interview. IMHO Jules is one of those women doing extraordinary things, even if she doesn't realise it herself!   To get a shot of Jules' passion and energy that's driving her purpose and her commitment to it, tune into this episode. I know you'll enjoy it; not just for the love of Jules, but also for some of the rich insights that come out of our conversation.   Some of the highlights:   Jules' take on the importance of love in business: Not just loving what you do but loving the people you work with – your customers and teams The origin journey of She's The Boss: from Ticker TV guest to show host; to what happened as a result of Covid, as Melbourne went through one of the world's harshest lockdowns; She's The Boss became a beacon of solidarity and support for female business founders in Jules' community Jules shares her Big Hairy Audacious Goal, to start a TV network for women in business and what this looks like; and what it will take. Her absolute clarity on who her target audience are and why (a stunning example of what clear targeting looks like) Jules shares her view about the isolation and loneliness of women who have succeeded and got to the top of the corporate ladder; and the need to provide them with the support of other women She references a Forbes article: The Power of the Pack which talks about the need for women to support women in business and how important it is: men who succeed are supported by men; women generally only succeed if they are supported by other women We talk about the need for feminisation of business to balance the dominant masculine traits  Jules shares her mission – get ready for the sheer clarity of this one! I ask Jules her thoughts on the key characteristics of female purposeful leaders We have a great discussion on the money side of FOR LOVE & MONEY – Jules shares how she's trying to monetise her venture, which opens up insights into the funding gap for female owned businesses and finally the statistics which galvanised Jules herself into action Finally, Jules shares some fabulous advice for women in business Connect with Jules Shesthebossgroup.com https://www.linkedin.com/in/julesbrooke/

Are you the boss when it comes to your own PR? Jules Brooke is an absolute boss in the PR world and she's running not one but two awesome businesses! Jules is the founder of Handle Your Own PR and She's The Boss. Handle Your Own PR is a DIY PR service for business owners. Using her online PR Accelerator program and PR SaaS platform, Jules' students have been on TV, radio, magazines and newspapers nationally. Many have gone on to huge success in their business. In this episode we talk about: - How Jules got started in PR - How to promote yourself, without the ickyness - what PR can do for your brand - How She's the Boss is providing a platform for women - How you can lead in your own life We honestly could have talked for hours as Jules is so full of wisdom, and also highly entertaining. I hope you enjoy this chat as much as I did.

Jules Brooke: is the Founder of She's The Boss Group and Handle Your Own PR, host of She's The Boss show on Youtube, She's The Boss Chats and She's The Boss Leaders podcasts. She was also Beam magazine Woman To Watch 2021 and is a SheEO Activator. Jules is passionate about shining the media spotlight on female founders and women doing extraordinary things in business. She believes that it is important to make women in business as visible as possible and to provide role models for the next generation of women coming up behind us. Her group's motto is to Empower the Women Around You, as she is a big believer in connecting women in business and encouraging them to collaborate where possible. Handle Your Own PR is where she teaches business owners and experts how to get free media coverage via the mainstream media, and it includes a unique PR SaaS platform with media contacts, especially for non-professionals to manage their PR campaigns. She's The Boss started along with the onset of the COVID lockdown in 2020 and is now booming! - She's The Boss has two podcasts – She's The Boss Leaders, and She's The Boss Chats. - There is also a She's The Boss YouTube channel, live lunch events along the east coast of Australia, and an online zoom lunch every Friday. Connect with Jules https://www.julesbrooke.com/ https://www.linkedin.com/in/julesbrooke/ shestheboss.com.au jules@handleyourownpr.com.au. Connect with Annie Founder The Women's Business Incubator and Life by Design CEO Glaucoma Australia Brand Ambassador Hoinser Group G100 Australia Country Chair - Equity & Equality Top Women's Change Maker 2021 Signature programs include : The Women's Start up Incubator The Women's Scale up Incubator The Business Domination Incubator Life by Design Website: https://anniegibbins.com/ Linkedin: https://www.linkedin.com/in/anniegibbins/ Clubhouse:@anniegibbins Facebook: anniegibbins Instagram: annie.gibbins Twitter: @anniegibbins --- Send in a voice message: https://anchor.fm/annie-gibbins/message

Today on Human Business, Jules Brooke joins Sam White and Tony. Jules has been empowering business owners to manage their own PR throughout her career, and is now building a TV Network focussed on Business, Innovation and Technology with Female Hosts! She also talks about life in Australia at the moment during the pandemic.

In this episode of the Powerful Stories Podcast, we sit down with PR superstar, Jules Brooke. Jules is the host of Australia's only business-focused TV show, ‘She's The Boss', which is exclusively about women in business. ‘Being the Boss can be seen as something quite masculine' says Jules ‘but, I have interviewed some extraordinary women.' Jules believes that everyone has an interesting story. Her goal is to inspire young women who need to know that sometimes school is difficult – but it does not mean that you can't be successful and get ahead. Jules loves storytelling and has spent so much of her career working in PR alongside business owners and entrepreneurs. Sharing your own powerful story can be daunting, but Jules gives us an exclusive insight into how we can archive this. ‘Your photo can make or break your campaign' says Jules, ‘Secondly, you need to understand what is newsworthy and what is not.' Most people are too focused on the sell, rather than thinking of how you can help others. ‘If you have a strong purpose, get that intro your first paragraph'. So, let's talk about building brand equity, SEO and raising your profile. As a small business owner or entrepreneur, it is essential. ‘Doing PR is about building your brand online as well as offline. You really need to get 20 or so articles under you, or your business' name' says Jules. ‘That way you will own your google page.' This means when someone googles you, all the content on that first page relates to you, your business and reflects your values. So, what is the perfect pitch to a media outlet? ‘Be direct and straight to the point' says Jules, ‘Lead with research, a snappy headline, a fabulous photo and include a bio. ‘Write your bio as if a journalist is writing about you' says Jules. ‘I'm all for packing a punch, showing personality and those funny, quirky stories that make you different from everyone else.' LinkedIn has become the business platform so many of us use. ‘Be unique' says Jules, ‘Don't just write your bio as a CV. Take people on a journey.' As a lover of people and connection, what is Jules' next Powerful step? ‘I am going to start a global, on-demand tv network for women in business with only female hosts' says Jules. ‘When you help other people you get so much back, so for me, this is the thing that fills my soul with joy and delight.' So, sit back and enjoy this powerful story with the extraordinary Jules Brooke.   Links: Sign up to the Powerful Steps #coffeechallenge to gain Tory's proven formula for building a global network, with three coffee dates a week. It's how she connected with the guests on this podcast. Each one is an authentic and trusted connection  Powerful Steps Follow @powerfulsteps on Instagram Powerful Steps on LinkedIn Jules Brooke – She's the Boss. Connect with Jules on LinkedIn Handle Your own PR YouTube Channel See omnystudio.com/listener for privacy information.

Today on the podcast our special guest is Jules Brooke! Jules is a public relations expert but she's no ordinary PR person. Jules has handled hundreds of PR Campaigns for businesses and entrepreneurs helping them to get their stories into the media. Jules is an engaging keynote speaker and is also the host of her Ticker TV show She's the Boss which is exclusively about women. In 2003 Jules started her own PR agency specialising in entertainment but she soon gravitated to innovation, start ups and female entrepreneurs which led her to create Handle Your Own PR as a side husks. Jules is a woman who is on a mission to support other women in business and helping other women to rise. In 2017 Jules courageously sold her house, using the money to develop a PR platform and started teaching PR full time. Welcome to the confessional Jules!You can follow Jules at: www.julesbrooke.comThe Good Girl Confessional Podcast is proudly brought to you by Wb40 - Women Beyond Forty Magazine. Join the Revolution here:wb40.comhttps://www.facebook.com/womenbeyondfortyhttps://www.instragram.com/womenbeyondfortyhttps://www.instagram.com/thegoodgirlconfessional

In episode 239, Founder of She's The Boss Group, Jules Brooke discusses the current movement of change and how women are turning the challenges of the pandemic into opportunities to create positive progress. We talk about why it's critical for women to empower other women and reflect on the importance of men as both allies and supporters of gender equality.  >> Episode recorded in conjunction with https://www.pausefest.com.au/ (Pause Fest 2021). ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, https://narrativemarketing.com.au/marketing-adelaide-businesses/content-services/podcasts/ (more details via this link). ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! https://narrativemarketing.com.au/blogs/ (READ the blog here) https://podcasts.apple.com/au/podcast/be-drop-communication-that/id1147883761?mt=2 (FOLLOW Be The Drop podcast on Apple Podcasts here) https://open.spotify.com/show/0ts4d1gKHyYmj2kO1zC2iY?si=sIbOb5MQT5y4yO7rYeab9A (FOLLOW to Be The Drop in Spotify here) https://www.youtube.com/channel/UCLmn6vUnmpCJ01_WbcJzOYA (SUBSCRIBE on YouTube here) for behind the scenes, bloopers & more. CONNECT with us https://www.facebook.com/narrativemarketing/?fref=ts (on Facebook), follow @be_the_drop on https://www.instagram.com/be_the_drop/ (Instagram) or https://twitter.com/be_the_drop (Twitter). CONTACT US podcast@narrativemarketing.com.au

Talking Points Radio Toni – Every Day Business with Jules Brooke Welcome and intro – Listening live on FB, LI we have my EVA Pao ready and waiting to respond to your comments and questions with website links etc, like subscribe and email, radiotoni.com bbsradio.com/radiotoni, big shout out and thank you. Today's guest is the She's the Boss CEO Jules Brooke herself talking about Creating her new life These questions are just a guide – follow my lead and we will have an intuitive and insightful discussion. Jules is the founder of Handle Your Own PR, a DIY PR service for business owners, and has been teaching people how to get media coverage for their business for over 10 years. Handle Your Own PR has helped thousands of small business owners make millions of dollars' worth of media exposure by running their own PR campaigns. Using her online boot camps, coaching and PR SaaS platform, Jules' students have been on TV, radio and been featured in magazines and newspapers nationally. Many have gone on to huge success in their business. The She's The Boss community, founded by Jules, has grown since the start of the pandemic in 2020. There are regular free zoom lunches with women around the country every Friday lunchtime (#noagenda although a lot of business is done and connections are made) and a podcast called She's The Boss Chats. She's The Boss is also a YouTube channel featuring interviews with wildly successful women in business from Australia and around the world. Jules is on a mission to help women build their profile in the media, and also to showcase all the incredible women that are changing the world with their businesses. It's time we put the spotlight on all the amazing female founders and women doing extraordinary things in business. Personal info Jules is the mother of 3 boys (including twins!) and has a wonderful, supportive partner, Dave and a dog called Nugget. She loves reading, cooking, music, movies, socializing with friends and the beach. Good afternoon Jules and welcome to the show, we are delighted to have you here today. Today we are going to talk about Growing a business and community from the COVID lockdown! Let's start with your life in business pre covid – what did that look like, what were you doing, what were your plans? How did you help business pre covid? – I want some nuggets of wisdom to share with the audience about handling your own PR – tips and tricks, the bootcamps, coaching and platform What was the immediate impact of covid on your business? – what did you do, how quickly were you able to respond, what were the things that you discovered during that time? Shes the Boss – tell the audience about this, your mission, vision and how you help women, ticker TV, There's a big venture brewing for Jules Brooke, would you like to tell the audience what that is and how people can be involved? Tell me what life looks like in 5 years Jules

In this episode, we hear from Jules Brooke who is the founder of Handle Your Own PR, a DIY PR service for business owners. Handle Your Own PR has helped thousands of small business owners run their PR campaigns and make millions of dollars worth of media exposure. Jules offers online camps, coaching programmes and a PR SaaS platform, which has helped many of her students get on TV, radio, magazines and newspapers nationally. With a motivation to help women build their profile in the media, and also to showcase all the incredible women that are changing the world, Jules founded a community called She's The Boss at the start of the pandemic in 2020. The community has weekly free zoom lunches with women around the country and a podcast called She's The Boss Chats. She's The Boss also has a YouTube channel featuring interviews with wildly successful women in business around the world. Jules is the mother of 3 boys (including twins!) and has a wonderful, supportive partner, Dave and a dog called Nugget. Jules has widespread hobbies, such as reading, cooking, music, movies, socialising with friends and going to the beach. Listen to this episode to find out more about Jules and how she used her expertise to empower women. It's time we put the spotlight on all the amazing female founders and women doing extraordinary things in business. You can also click the links below for further information about Jules and her business. Jules' LinkedIn: //www.linkedin.com/in/julesbrooke/ Handle Your Own PR: https://www.handleyourownpr.com.au/ She's The Boss program: https://tickertv.com.au/programs/collection-iwyhsybaz8g?cid=1013285 She's The Boss podcast: https://www.shestheboss.com.au/chats She's The Boss Facebook group: https://www.facebook.com/groups/shesthebossgroup

Jules started hosting a show about female founders called She's The Boss on Ticker TV back in late 2019. On the back of that, Jules started a Facebook Group and also started running free weekly zoom lunches for female founders under the name ‘She's The Boss' and this was followed by a podcast series, She's The Boss Chats, where Jules interviews female founders about their entrepreneurial journey. After parting with Ticker TV, Jules started the She's The Boss YouTube channel where she interviews amazing female founders from around the world. Jules's plans for She's The Boss include growing the community of supportive female founders and women in business, and starting the first on-demand global TV network for women in business in 2021. Jules is also the founder of Handle Your Own PR, a PR SaaS platform in Australia for small business owners, experts and entrepreneurs who want to get publicity for their brand. 5 women Jules Brooks admires Sam White Robyn Foyster Sue Fennessy Aslaug Magnusdottir George McEncroe Learn more about She's The Boss on their website at shestheboss.com.au You can learn more about our other members, initiatives and programs on our website at singularityuaustralia.com

Handle your own PR, hack your own PR - whatever you want to call it, sharing the fundamental skills of public relations with small business owners is the thing I live for. But it turns out I'm not alone. That theory about no original ideas being left in the world was shown to me to be true recently, when I found out about Handle Your Own PR, a Melbourne business that's been offering PR mentoring to small businesses and entrepreneurs for 12 years.   Founder Jules Brooke got in touch with me and, rather than threatening or strong-arming me for being a copycat, she wanted to collaborate. After all, she pointed out, we both have the same mission, don't we?   We decided to chat through our different approaches to PR mentoring and make it an episode for my podcast. I couldn't have asked for a better experience than the one I had with Jules, and for that I'm so grateful.   Take a listen as we compare various PR tactics, spitball different approaches and ideas, and hear about Jules's journey from running a PR agency to being a PR mentor to all kinds of small business owners. Jules is also kind enough to share some of her key pieces of wisdom from a career that far outstrips my own.   Find Jules online https://www.handleyourownpr.com.au/ https://www.instagram.com/handleyourownpr/   Find Odette Barry online https://instagram.com/odetteandco https://instagram.com/hackyourownpr https://www.odetteandco.com.au/hackyourownpr

Having your brand spoken about within the media is incredibly influential. While most businesses see value in appearing in the media they have reservations about the investment required to engage a PR agency. Today on the show we are talking about the merits of DIY PR. We are speaking through the process of doing your own PR. Our guest is taking us through the best ways to identify and approach a journalist, how to follow up and the mistakes to avoid. This is a practical episode which will appeal to small and medium business owners and marketers who are looking to use PR to reach mothers, without the expense.    For the show notes head to: https://www.marketingtomums.com.au/podcast/ep39-with-jules-brooke-attracting-mums-to-your-brand-using-pr/

Jules is the founder of Handle Your Own PR, a DIY PR service for business owners, and has been teaching people how to get media coverage for their business for over 10 years. Handle Your Own PR has helped thousands of small business owners make millions of dollars' worth of media exposure by running their own PR campaigns. Using her online boot camps, coaching and PR SaaS platform, Jules' students have been on TV, radio and been featured in magazines and newspapers nationally. Many have gone on to huge success in their business. She's The Boss is one of the longest running weekly shows on the Ticker TV, and Jules is the host. Jules is passionate about focusing on women in business, lifting up the younger women who are starting their own businesses, offering advice and sharing stories about the business journey of these women. Find out more about Jules below: https://www.linkedin.com/in/julesbrooke/ https://www.julesbrooke.com/ ...and as always, enjoy the listen. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/archdevops/support

Jules is an advocate for female founders and wants to put the spotlight on the extraordinary things women are doing in business. Jules is the host of a TV show called She's The Boss and has a podcast called She's The Boss Chats, she's also the founder of Handle Your Own PR, a DIY PR platform and she's built a community of kick-arse female founders on the back of the pandemic! Everything about Jules is bright, bubbly and FUN, energy which she shares abundantly to everyone around her. If you are a female either in or aspiring to be in business then I highly recommend joining in on She's The Boss Free Friday Lunch. https://www.shestheboss.com.au/lunch No agenda just a great way to meet and connect with other women. Here the juicy details on Jules next adventure - I cannot wait to see this powerhouses venture! You Rock Jules!! https://www.linkedin.com/in/julesbrooke/ https://www.shestheboss.com.au/ https://www.handleyourownpr.com.au/

Jules Brooke, "Head Honcho" of Handle Your Own PR started hosting a show about female founders called She's The Boss back in late 2019 after answering a LinkedIn post by the founder, Ahron Young.  At the start of isolation, the channel had 300,000 views every month and was growing fast. She's The Boss was just one of those shows. Fast forward to late June 2020 and Ticker TV is receiving over 4.3 million views a month and She's The Boss has become a popular show for women running their own businesses.  On the back of its success, Jules started a Facebook Group, free weekly zoom and a soon-to-be-released podcast series, She's The Boss Chats. The She's The Boss Community is attracting successful female founders who have strong, established businesses and a measure of influence. The lunches are an opportunity to share successes, problems and connect with like minded women. Ignite Your Passion. Text Kylee Stone +61-434-079-807, book a consultation online, check out our transformational programs at The Performance Code to realise your potential and follow The Uncharted Leader on Instagram. Proudly supported by TrinityP3 Global Marketing Management Consultants.

https://www.paullange.com.au/mainunstream Today I was joined on the MainUNstream mic by Jules Brooke, founder of Handle Your Own PR and She's The Boss. A huge thanks to Jules for making time to coming online and share some perspectives. Every time Jules and I have a chat it's entirely unfiltered so this episode had great promise to be insightful, and it was. Always a great conversation and today was no different as during the intercourse we covered a bunch of stuff from female founders, coming through COVID, reputation and exposure, education, schools, online learning, boozy business lunches (remember them? ... how good are they!) and more. You can connect with Jules either via her profile or via Handle Your Own PR or She's The Boss. MainUNstream is always free of hype and hidden agendas so it can and often does go in any direction. One thing is for certain, they are always informative, insightful and entertaining. For more about the education initiative I mentioned #Education2050NOW go to https://www.paullange.com.au/education Subscribe to MainUNStream - Real people, real experience; unfiltered intercourse, free from hype & hidden agendas on Soundwise

In this episode Lucy Kippist speaks with Jules Brooke about the importance of doing your own PR in the wake of COVID-19.

In this episode Lucy Kippist speaks with Jules Brooke about the importance of doing your own PR in the wake of COVID-19.

"Right now, your chances being published in the media and building your profile is HUGE" - Jules Brooke from Handle Your Own PR. We enjoyed talking to Jules about her tech journey so much that we had to invite her back to explore how PR can help non-techs build their brand and business profile. Have you ever wanted to be published in the Fin Review or share your story on the Evening News? In this weeks episode of the DevReady Podcast, we took a deep dive into how to write an article and then get it in the hands the right journalists. PR is a powerful awareness exercise and it has never been easier to get published. Through the pandemic, the media is getting about 4x as much traffic and half as much content sent to them. To learn more how you can utilise PR to build your brand, check out the full Episode

On this week's episode of the DevReady Podcast, we were joined by Jules Brooke, founder of Handle Your Own PR. Handle Your Own PR is a #SaaS and educations business helping small business manage and run their PR campaigns. Jules [...] The post DevReady Podcast E17 – The startup Journey of Handle Your Own PR appeared first on DevReady Academy.

On this week's episode of the DevReady Podcast, we were joined by Jules Brooke, founder of Handle Your Own PR. Handle Your Own PR is a #SaaS and educations business helping small business manage and run their PR campaigns. Jules discussed the challenges that she faced when running a development project as a non-tech and even how she had to SELL THE HOUSE to continue to fund the development process. Here is her advice for non-tech building tech: * Always start with a plan * Release in small bites * Have a Roadmap in place * Get a great team around you "Regardless of the journey, it will be the best thing that you will ever do, ". - Jules Brooke

Hey there, my gorgeous listener, welcome to episode 70 of the Small Business Made Simple Podcast. Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them! If you’re a first time listener, super super welcome, I am so pleased to have you here.  I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.  Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast! One way I help to make your life simpler is by having a group of like-minded business owners all in one stop.  To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join!  Simply search Like Minded Business Owners in Facebook or come to the show notes for the like.  Show notes are at www.socialmediaandmarketing.com.au/70 www.facebook.com/groups/LikeMindedBusinessOwners This episode is all about PR – getting yourself into the media and how that’s just the beginning of your marketing! But this week’s a little different. You see I’m not the interviewer – I’m the interviewee! My gorgeous friend Jules Brooke who has a program and business called Handle Your Own PR interviewed me about social media and PR on Ticker TV. If you’ve not heard of either – then head the show notes for the links to both. https://www.tickertv.com.au/ www.handleyourownpr.com.au Jules has always taught me that getting into the media is easier than you think (and it is, I write for a couple of national magazines consistently) and I’ve always said to Jules, that getting published is just the beginning of your repurposing journey! So, to let you my podcast listener hear all the gold in this Ticker TV interview, I’ve taken the audio from the video and turned it into a podcast (repurposing my free PR – see what I did there!) I have to say that I am loving being the interviewee because I’m so often on the other side of the fence – so you’ll probably hear more about my story than you might already now – it’s hard to talk about yourself on your own podcast! So, enjoy. But more so than that, I encourage you to get yourself some free PR.  Get in that women’s day, national newspaper or the Entrepreneur Magazine – wherever it is that you want to share your expertise. And, of course, when you do, here’s some tips to make sure that free PR keeps living on! Again, enjoy INTERVIEW FROM TICKER TV – JENN AND JULES   I really hope you enjoyed that.  I certainly did enjoy having a chat with Jules. For those of you who might be interested, Jules does have a business called Handle Your Own PR, and being the super awesome business women she is, she has adapted her business for Covid-19 and is offering some “at home” PR classes where she’ll not only guide you through the process of getting in the media, but give you the contacts that you need and a journalist to help you write the articles. That is SO cool! If you’re keen, go to https://www.handleyourownpr.com.au/onlinepraccelerator And once you’re in – make sure you get in touch with me and we can work out a repurpose marketing plan, so the opportunity is milked for all it’s got! That’s all for episode 70. I’ll be back next Thursday with another great episode to help you simplify your business in 2020.  If you’re enjoying this podcast, which if you have listened to here – you hopefully are, don’t forget to subscribe, share this episode with another superstar business owner who’s doing the daily grind and would appreciate someone making their business simpler, and leave a rating or review to show how much you are loving this free weekly content. Massive love coming your way if you do! See you next week on the podcast for episode 71.  But in the meantime, let’s hang out on social and get social on social – you’ll find me on Instagram, Facebook and my fav LinkedIn. But whatever you do, ……..remember small business peeps, as my opening song says, there’s no point in dreaming small!

Hey there podcast family, welcome to episode 53 of the Small Business Made Simple Podcast and HAPPY NEW YEAR.  2020 is here! As a young girl, I was born in the 70’s, I remember thinking about 2020 a lot!  Dreaming, wondering what my life would be like THAT far into the future. And all of a sudden it’s here …. I’m not sure I could have ever imagined my life would look like it does, the good, the bad and the sensational .. but I do have really strong memories of thinking about 2020 as a kid. How about you? Anyway, as usual thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them! If you’re a first time listener, super super welcome, I am so pleased to have you here.  I am your host Jenn Donovan, and, it’s my job, via this podcast, social media and everywhere else actually, to make your business life simpler.   Business can be lonely and hard and complicated and it’s hardly ever easy, but it should be simple or at least simpler, so that’s my commitment you to on the Small Business Made Simple podcast! One way I help to make your life simpler is by having a group of like-minded business owners all in one stop.  To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join!  Simply search Like Minded Business Owners in Facebook or come to the show notes for the like.  Show notes are at www.socialmediaandmarketing.com.au/53 www.facebook.com/groups/LikeMindedBusinessOwners Every week for the past year I have put out a podcast – so there’s 52 already. Many of you probably either podcast yourselves (if not you should and that’s a future episode) or at least write blogs consistently – hopefully weekly – be at least consistently. There’s a lot of time and effort and energy that goes into creating consistent original content like this.  A LOT OF WORK. So, it doesn’t really make sense to do it, market it once or twice and more on to the next one.  It’s a pattern I see consistently with content creators. They are great at creating content – that’s their jam – but they miss out on so much traction not repurposing enough or often enough. Which is what has inspired this episode – 11 ways to repurpose a single piece of content – plus lots of tips and tricks along the way. Why repurpose? Well because, despite what some believe, not everyone sees everything you put on social media or opens every piece of email marketing you send and therefore putting it under their nose more than once is necessary to build traction, build movements and build your expertise. If they don’t see it or read it or watch it, they won’t know how brilliant you are! So, let’s dig in:: SUBMIT TO MEDIA OUTLETS FOR FREE PR This is probably the least obvious and is the one that needs the first thoughts. For a media outlet to pick up your content, you need several things, but original content is probably one of the most important. So, before you publish you blog on your own platforms etc, consider submitting to media outlets for some free PR around your business and expertise. If you’ve never done any free PR before, have a listen to episode 14 – www.socialmediaandmarketing.com.au/14 where I chatted to PR expert Jules Brooke. PR can do wonders for your business, your expertise and your bottom line!  And plus, if you do get something published – you can repurpose that will all the suggestions below again! SHARE ON SOCIAL MEDIA No matter what platforms you are on – once your blog or podcast is published on your platform, share to social media.  Write an engaging couple of lines which leads to a call to action – e.g./ click here to read more and share the heck out of it on social media. CREATE A SHORT VIDEO Video is king.  He has been for a while now, and this is a great way of getting some video out there.  Either record yourself talking about one or two important points mentioned in your blog or podcast and post on social media.  Again, with a call to action following. If it’s a podcast you are repurposing, you can create your own videos from the audio (if you publish your podcast on YouTube you could do a screen cast of a section). Again, repurpose on social media. Tools for doing short videos, that I use and are fabulous, are Loom, Wavve and Headliner – links to all these are in the show note. LINKEDIN ARTICLE LinkedIn has a platform for publishing articles.  Apparently Sunday is the best day for traction on these!  Go figure! Simply cut and paste your article into LinkedIn, create a banner, put a call to action at the end (which might be “come to my website to read more great articles or listen to my podcast here). Now if it’s a podcast you are repurposing, I am assuming you are doing show notes.  It’s the show notes you’d tailor a little and cut and paste as a LinkedIn article.  Of course, doing show notes is already another way of repurposing your podcast! EMAIL YOUR LIST Holy cow.  Do you forget to do this?  So many small business owners I speak to don’t have an email list.  I cannot repeat often enough how important an email list is to your business.  If you don’t have one – please make 2020 is year you’ll put lots of time and effort into building one. Email your list with your blog.  There’s many ways of doing this – but there’s two I’ve used in particular. First one, a short email, introducing the blog a little, maybe sharing the first two paragraphs and then a simple call to action of “click here to read on”. The second is more of an engaging email that talks about the subject of the blog or podcast, a little longer, has a longer “hook” and is probably a little more, in my opinion, personality packed.  It still has, of course, a call to action. For more on email lists and there importance – listen to episode 9 and 10 – links in the show notes at www.socialmediaandmarketing.com.au/53 www.socialmediaandmarketing.com.au/9 www.socialmediaandmarketing.com.au/10 USE STORIES Stories – Facebook Stories, Instagram stories – it’s where the eyes are at, at the moment on social.  Canva has some great templates for stories, as does my fav app – StoryArt – links for those are in the show notes. Create stories, and again, have a call to action in them. I’ll go out on a limb and say if you’re not doing stories, you are definitely missing out on eyeballs. LONG FORM SOCIAL MEDIA Number 2 was about sharing on social media but 7 is more about sharing a story (not like stories about but a story) in long form to engage the reader. Humans interact with humans.  We get to know, love and trust someone when they give us more than a “read this” on social. Take the topic, share something around it that might be around the purpose of why you wrote it.  Or what’s in it for the reader if they do read or listen? PS – if you write a good email – this sometimes can be repurposed here with a few changes. TURN INTO A WEBINAR OR FACEBOOK LIVE This one might take you out of your comfort zone or indeed might not be appropriate for every episode – but definitely worth considering. I turned 4 of my podcasts into webinars last year which extended my audience 10 fold. If you don’t have webinar software (Easy Webinar, Go to Webinar, Zoom) then maybe consider a Facebook live.  Nothing says expert like putting yourself out there live with live interaction with your audience. Encourage questions … Have a call to action.  You’re getting this right, you ALWAYS need to be leading your audience to the next step – don’t leave them guessing, show them EVERY TIME what you want them to do next. SHARE INTO FACEBOOK OR LINKEDIN GROUPS If your article or podcast has something in it for the reader/listener (which is clearly does) then think of ways you can share that content into groups. Look for groups that have specific days to share content – like #episodemonday or #tipstuesday etc etc.  They’re out there – use them to your advantage. My Facebook group – Like Minded Business Owners, has #sharingmonday and #offerthursday – you can repurpose on those days in my group.  Not a member, better join in the fun then! PINTEREST Pinterest, that social media platform that’s really a powerful search engine that we forget about.  If you write blogs or have a podcast – you should be looking at Pinterest. It’s something I am going to invest in, in 2020 – no doubt I will be sharing my results as the year goes on. For me, it’s something I’m going to outsource I think, my plate’s a little full – but I will let you know how it goes. I’d encourage you to investigate yourself.  If you want the name of my guy (who’s an awesome gal), let me know and I’ll pass on those details. BTW, I have a Pinterest episode coming up real soon, with an expert guest.  Subscribe so you don’t miss that one! QUOTES FROM BLOG/PODCAST FOR GRAPHICS My absolutely, hands down, favourite platform for creating graphics is Canva.  Pull some engaging quotes from your content, make them into a graphic and share on social media. One of the simplest ways to repurpose your content. Of course, with a call to action! So that’s my 11 ways to repurpose 1 single piece of content.  WOW!  I hope you are impressed but more importantly, I hope I have inspired you to repurpose, repurpose, repurpose! There’s lots of other ways to repurpose content, perhaps not all your content, but definitely a good lot of it. Share on platforms such as Missinglettr, Medium, Quora, Slide Share – links to all those are in the show notes Build an infographic from the information – perhaps on Piktochart or Canva – again links in the show notes Share on any stats on twitter – twitter users loves stats! Create spin offs from your blog. Perhaps there’s a subject you touched on a little in your piece of content that could be a piece all unto itself! So, there you have it.  All the ways I can think of on the at the beginning of 2020 to repurpose your content. If you can think of another or actually do another, let me know.  Send me a DM on Instagram or put it in the group Like Minded Business owners or just send me an email jenn@jenndonovan.com.au – I’d love to hear about them! So, just to wrap up, here’s the 11 again:: Get published - Free Media PR Share on social media with link Video, Video, Video LinkedIn article Email your list Share in stories Long form posts – tell me a story Turn into a webinar or Facebook live Share into Facebook or LinkedIn groups Make graphics with quotes and share on social media Pinterest That’s all for episode 53. Let’s hit the ground running in 2020 …. Make repurpose your word for the year perhaps! Big love my podcast family .. I’ll be back next Thursday with a special guest to chat about finding the right Social Media agency, if you’re looking to outsource your social media.  It’s a good one. If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend.  If you’re still in gift giving mode, I’d love a rating and a review.  Those things are like gold for podcasters like me!  It would mean the world. PS – you can leave more than one rating and review – just saying! But that is all for Episode 53. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that! …….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!  

Hey there podcast family, welcome to episode 50 of the Small Business Made Simple Podcast. Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them! If you’re a first time listener, super super welcome, I am so pleased to have you here.  I am your host Jenn Donovan, and, as you’ll learn along the way, I pretty much live, breathe, dream marketing and social media!  I’m all about making your life, your business and your marketing simpler.  Because business isn’t always easy, but it should be simple or at least simpler. One way I help to make your life simpler is by having a group of like-minded business owners all in one stop.  To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join!  Simply search Like Minded Business Owners in Facebook or come to the show notes for the like.  Show notes are at www.socialmediaandmarketing.com.au/podcast www.facebook.com/groups/LikeMindedBusinessOwners As we come into the end of the year, it’s super important that we find time to sit back and reflect on the year that was. What worked, what didn’t work, what we want to continue doing in 2020 and what we want to say goodbye too. I’ve had some time to do some reflecting and I wanted to share with you 5 things that I am going to do differently in 2020, which might inspire or enlighten something in you.  But before I get into all that, let’s do the discovery of the week. THIS WEEK’S DISCOVERY My discovery I want to share with you this week is a piece of FREE accounting software. I absolutely hate that the government has made me a part time accountant – bookwork.  Honestly, it really used to light me up – I used to love doing the bookwork for the 5 or so businesses I have under my hat – but now – not so much – in fact just no. My dear friend Jan, who happens like LOVE numbers, often talks about the fabulous piece of software called Wave.  It’s free accounting software and it’s super simple to use, it’s free – nothing hidden – and well, it makes bookwork easy. In fact, Jan has run several workshops to help small businesses get involved with Wave. If you haven’t got yourself an electronic piece of accounting software, or you’re sick of paying huge frees or monthly subscriptions for simple accounts software – have a look at wave. Find it at www.waveapps.com – it’s not for big business, but perfect for small business As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am.  I just love them and from the response of my listeners, you guys, you are loving them too! Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so.  Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple.  I really love to know what tools you use to help make your life simpler! 5 THINGS I’D DO DIFFERENTLY IN 2020 As small business owners we don’t spend enough time looking back.  We are always looking forward – what’s next, where do I want to take the business and how do I get there. Having goals and looking forward, strategically planning on how you will achieve them – all awesome things.  Never not do them – always be stretching and learning and be forward thinking, but there’s definitely merit in looking back. If you think of it as the amount of time you spend looking in the revision mirror of your car.  You don’t do it often, but if you’re anything like me, you won’t get anywhere if you didn’t do it at least 30 seconds a day. I really encourage you to take time to reflect.  If you’re listening to this when it goes live, mid-December, then section out some time in the next 4 weeks to reflect – or if you’re listening to this episode later – still book in some time in your diary to reflect. Ask yourself What worked? What didn’t work? What’s next? Having had some time to reflect on perhaps things I’d like to do better in my business next year, I thought I’d share some of them to inspire you to perhaps do them with me (and we can check in this time next year!) or be inspired to think of your own 5 things you’d like to do better in 2020. So, here goes:: ASK – just ask. Reach out and ask for what I want. This has been a HUGE lesson for me in 2019 – feeling like I’m not down the road enough, not a big enough brand, not important enough, that I couldn’t ask people to be guests on my podcast, that I couldn’t ask someone to think about doing a collaboration with me and so on. Of all the people I’ve reached out to in 2019 – one person said that they were sorry and didn’t have time.  ONE person and you know what, the world didn’t end!  I was totally ok with that and frankly, I’ll try again because I would love to have an hour with this person to give you a freaking awesome piece of learning on the podcast. So, watch out if you’re on my target list for 2020, because I’ll be asking and I don’t care how unimportant I think I am, I will still be asking, because NO, just means not right now …. NETWORKING – this is a massive priority for me in 2020. Encouraged by my beautiful new business buddy Kellie Briggs, who has the Business Networking by Design podcast and who was my guest on episode 44, I want to do more networking in 2020. www.socialmediaandmarketing.com.au/44 But for many reasons, some of which are Brand building, getting my name and business out there to a wider audience Because it gets lonely sometimes working in an industry that none of friends, business or not, are in Because I love to hear people’s stories. People are so fascinating – the stories of how they got to where they are or do to what they do, worth 200 novels sometimes. There’s lots more reasons – but they are just a few. What would your business look like if you did more networking next year?  What would your network look like if you got outside your comfort zone and networked? And to show you how serious I am about this networking thing, I am considering starting my own, Women in Business network, for my area (which is North East Victoria and Southern Riverina).  I’ll keep you posted! MORE MEDIA PR I currently write for 2 quarterly magazines and blog for them too occasionally – although I must admit that doing a podcast every week has taken up so much of my time that I would normally have dedicated to writing for other sources. So, in 2020, I want to make this a bit more of priority.  Jules Brooke, of Handle Your Own PR, who was a guest on episode 14, is always saying how the media are screaming for good content. And she also said to me the other day that before you publish a blog or a piece of content, put it out to the world first and get some free PR for it – she said “you’re creating awesome content already, just change the order in which you publish it”.  Great advice and hence has sparked a fire of ensuring I do more media in 2020. It’s great for building credibility, becoming known as the expert in your field and branding – among other pros! Is this something you’d like to do too?  Listen back to episode 14 and hear Jules’ fabulous tips and tricks.  www.socialmediaandmarketing.com.au/14 I’m a little scared to admit number 4 – but heck I can’t see your face when I say it, so it will be ok! Number one might be reach out and ask when it comes to building business relationships, but number 4 is reach out and ask for HELP. If you’re a wee little, never admit it, zip my mouth as I say it, control freak – you will understand why this one is hard for me. I need help.  There’s projects I want to do, there’s ideas I have swimming around in my head and frankly, I might not know exactly what they look like right now, but I do know that I CANNOT pull them off by myself. So, in 2020, I will be asking for help.  Heck, I’ve said it on the podcast so there’s a few thousand listeners who will now keep me accountable. (For which I will thank you immensely I’m sure!) Take time for me. Number 5 is also a little about me.  I need to take more time for me and my growing so very fast family.  In 2020 I will have a son in 3rd year uni, a year 12 and a year 11 student – mind explosion!  How the heck did my kids get this old, I’m sure I’m still 30 … right ….. My farming hubby works harder than most people on the planet, so I need to drag him kicking and screaming from the farm to have a rest more often. I need to wake up earlier and keep my walking dates with bestie Christine – we keep each other walking accountable! So that’s my 5 – what are yours? What was missing in your business or what didn’t you get around too in 2019, in 365 days that you would like to achieve in 2020 because it will have an impact on you or your business? Oh, and the good news is, 2020 is a leap year – so we get an extra day to fit it all in! YAY! So, again, spend some time reflecting back on 2019, start setting some goals for 2020 by asking yourself, what worked, what didn’t and what’s next. Hope you enjoyed episode 50. If you’re not a member of Like Minded Business Owners, simply head to Facebook, type in Like Minded Business Owners and join up.  Otherwise, there’s a link in the new notes at www.socialmediaandmarketing.com.au/podcast www.facebook.com/groups/LikeMindedBusinessOwners Love to hear all about the things you’d like to do better in 2020 in there. I’ll be back next Thursday with some more marketing know-how and another discovery of course.  If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend.  And maybe leave me a rating and a review wherever you listen in.  Those things are like gold for podcasters like me!  PS – you can leave more than one rating and review – just saying! But that is all for Episode 50. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that! …….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!  

Jules Brooke is the founder of Handle Your Own PR. She is an expert at helping business owners access the media, pitch their story and generate thousands of dollars worth of media coverage for free. Jules has helped people in product and service based businesses, in B2B and B2C based companies learn how to unlock one of the most potent marketing tools available to any business owner. And in episode 12 of the Marketers Club podcast she lays out a step by step plan to help you start winning free media for your business. If you want to know how to get your brand in front of thousands of prospective customers at no cost, this podcast is for you.

Jules Brooke assists business owners and authors to connect with media and share their story to a larger audience via her platform 'Handle Your Own PR'. You can find Jules at www.handleyourownpr.com.au.

  I have the QUEEN of SEO on the podcast today.  It's going to be fun but most of all you are going to LOVE how she talks about SEO! Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them! Today’s episode is brought to you by my new downable Ultimate Beginner’s Guide to Facebook Ads. This is a workbook full of exercises, tips and tricks on how to get your first Facebook ad hitting the goal you need it too. To download it now, go to www.socialmediaandmarketing.com.au/ads - Facebook Ads will change your business forever if you get them right! I have to tell you guys, I have complete Hollywood love heart eyes for our guest this week. Her name is Kate Toon and she is literally the Aussie Queen of SEO. I haven’t met Kate in real life, but I have had her on other podcasts, have followed her, have signed up for her emails and have basically “Jenn stalked her”. She might be the queen of SEO but I’m the queen of online stalking … just ask my friends. Good stalking – not creeping – just saying! So, when I reached out to her via LinkedIn, my fav social media platform, and asked her to be a guest on my podcast – her response flawed me. She wrote “Absolutely – thanks for asking”. No, I’ll get back to you or who the hell are you – just Absolutely, thanks for asking – now that’s how a queen does it – take note people! It’s needless to say, I’m excited to talk SEO with Kate Toon and copywriting too – because she’s an expert at that too. You are going to love this conversation with so much gold. But first, of course, everyone’s favourite section of the podcast – the discovery of the week! THIS WEEK’S DISCOVERY! Sourcebottle – have you heard of it? Spelt Source Bottle (not like tomato sauce!) Sourcebottle helps journalists and bloggers find expert sources and help PR pros and businesses get FREE PR coverage and publicity. Do I have your attention now? FREE PR – ummm golden! Getting PR for your business can not only set yourself and your business up as “experts” and the “go to” people, but it’s a great way of you building your brand and giving value to your audience, new and current! If you haven’t listened to Episode 14 of the podcast – go back and have a listen. I have PR expert Jules Brooke as my guest and she explains all about how to get it and how to leverage from it. Something like sourcebottle just makes it easier to find the places you can contribute too. Following them on Facebook and signed up to their email list. Every day they email or post about PR opportunities you can apply for and write for. This makes is really simple to start – because with PR that’s the most common question – where should I start. If PR is something that’s been sitting in your marketing plan as a strategy for a while – then here’s a handy tool to help you out. PS – another one like Sourcebottle I subscribe to is the Audacious Agency, they are located in Brisbane. Similar business model – worth checking out too! So there you go, two discoveries in one! Enjoy. As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too! Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler! SEO WITH QUEEN KATE TOON So, let’s get into the episode. And if you’re thinking just for second, hey Jenn why would you bring someone onto your podcast who you’ve never actually met, then I’d say, ha ha, give me about 30 minutes from now and you’ll see! So, how is Kate Toon. Her Instagram profile describes her at the Beyonce of SEO and Copy(!). Her LinkedIn profile describes her as a SEO Lover, Copywriting Mentor, Speaking, Podcaster, Author, Copywriting, and Hula Hooper – takes me back – who had a Big M Hula Hoop when they were young … I disgress! She’s all that and award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising, digital and writing. Kate’s originally from the UK but now based just outside Sydney and has worked with brands such as eHarmony, Curash and Kmart, as well as helped countless small businesses produce great content and improve their copywriting and SEO. She’s the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast. Phew … now are you getting the picture – why I am stoked to have her on my podcast – yeah you are! Without any further ado – let’s get into it. Welcome Kate …. INTERVIEW WITH KATE TOON I hope you enjoyed that. I hope you got some ideas and thoughts for your business from it and well learnt a thing or two about this pretty cool thing called SEO! If you want to contact Kate, just head to the show notes at www.socialmediaandmarketing.com.au and look for Episode 39. http://www.katetooncopywriter.com.au/ https://www.linkedin.com/in/katetoon/ https://www.facebook.com/kateToon https://www.instagram.com/katetoon/   Got questions? Well head into my Facebook group – Like Minded Business Owners . If you haven’t joined yet, the link is in the show notes or just go to Facebook and search Like Minded Business Owners. It’s another great way to stay on top of what’s going on in the world of social media and marketing! It’s full of people just like you with questions just like you – so come join the fun – it’s only missing you! I’ll be back next Thursday with some more marketing know-how and another discovery of course. If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend. And maybe leave me a rating and a review wherever you listen in. Those things are like gold for podcasters like me! PS – you can leave more than one rating and review – just saying! But that is all for Episode 39. I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that! …….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Jules Brooke of Handle Your Own PR.  Through software and training company Handle Your Own PR, Jules runs in-person PR accelerator programs, online training and public speaking to business groups, as well as providing the PR software for businesses to handle their campaigns. In our discussion, Jules talked to me about Knowing who the audience is for your PR campaigns and where they can be found Helping journalists by writing your articles and press release for them Described the step by step process that makes a great PR campaign Listen to the podcast to find out more. Show Notes and Blog The Podcasts

It's time for another episode of The Oyster REWIND!  Another incredible month packed full of insights on the science behind better business which is what we're all about! A big thank you to:  Marty Vids for an enlightening, inspiring and life-changing chat on having a growth mindsetEdward Zia from Excellence Above Coaching for sharing the 3 things that business owners need to do to thrive with linkedin marketing  Anthea Stevanovic from Intelligent Directions for her insights on #customer service and going the extra mile for business growth  Scott Carroll for sharing a fresh perspective on organisational health and workplace wellbeing  Jules Brooke from Handle Your Own PR who explains how to get your business in the #media and the outcomes this can drive for your business  Harout Dekermendjian from the FAO of the United Nations to talk about corporate social responsibility  To Nathan Kinch from Greater than X and inventor of data trust by design to talk #trustworthiness, business ethics and customer centricity  Justin Womack co-host of the Marketing Geeks Podcast to talk about the challenges we face in #marketing and how to overcome them  Nathan Hirsch CEO of FreeeUp for sharing his story of growing a multi-million dollar platform for high quality remote work  and Dr Farshid Pahlevani senior research fellow at UNSW to talk about turning waste into profit waste is profitBe sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business.

In this episode of #theoyster I speak with Jules Brooke, founder of Handle Your Own PR about the amazing results her clients get from getting free press coverage.Jules is passionate about helping small business owners and entrepreneurs learn how to run their own PR campaigns.Jules helps her clients grow their business by showing them how to craft and share their stories with the media.To find out more about Jules and the work she does head to her website: https://www.handleyourownpr.com.au/You can also connect with Jules on her LinkedIn page here: https://www.linkedin.com/in/julesbrooke/Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business.

  EPISODE 14 – HOW TO GET FREE PR FOR YOUR BUSINESS Why hello and welcome.  Welcome to Episode 14 of the Small Business Made Simple Podcast. Now my business philosophy is that business is simple but it’s definitely NOT EASY – and there’s a massive distinction which I know I don’t need to tell any of you about! And a lot of it is about consistency and commitment.  For those of you who follow me on social or listened to Episode 1 of this podcast will know that at the end of 2018 I committed to doing 52 of these – 1 a week for 52 weeks.  So far so good! But now I’m putting it up a notch.  I have a great little Facebook Group I’m building called Like Minded Business Owners – I’d love you to join – just search Like Minded Business Owners on Facebook!  I know we all belong to lots of groups on Facebook so I’ve been pondering what I can do that’s different – so, again, I am making the commitment to go, at least once a week to help YOU my listen and those in my world with their biggest challenges or those burning marketing and social media questions. I’m going to go live every Thursday.  So if you’d like to connect and get social on social – head over and join my group.  I would LOVE you to come over and say HI! But onto today’s episode.  Today I’ve got a special guest.  Her name is Jules Brooke and she is coming along to talk to us about how you can get FREE PR for your business.  PR stands for press release – so basically Jules is going to tell us how we can get in newspapers, online blogs, or even on TV!  I 100% guarantee you it’s not as hard as you think.  I write for a couple of magazines each quarter and I got those gigs simply by reaching out to them a little while ago – now they just keep coming back and back for more! Big, small, micro, medium – whatever, FREE PR is a fabulous way to not only build your audience, your customer or client base, but also to set yourself up as the expertise in your industry – whatever that is. Jules has some really practical tips and tricks so if you haven’t done much PR in your business or haven’t tried it as a marketing strategy – then listen up – you will be inspired to do so! But first, of course, our Discovery of the Week. THIS WEEK’S DISCOVERY! This week’s discovery has come just in time for me this week! As mentioned just before, I have a guest coming on to chat today.  So, I needed a transcript for my Show Notes – which incidentally you can get a www.socialmediaandmarketing.com.au Normally I use www.rev.com they will transcribe your videos for you and then allow you to have captions on your video – which is becoming more and more important – just saying! Rev costs about a $1 a minute – pretty good really and a fabulous service. But that’s not my discovery. Today I used www.otter.ai to do my transcription.  It’s FREE so I thought I’d give it ago so I could recommend it to you all. It was super easy – I just uploaded my audio file and it didn’t too long at all to transcribe.  About 2 or 3 minutes (but my NBN was playing up a little!). Was it as good as Rev.?  No, it wasn’t.  I certainly had to go through and correct some words and phrases and it did take a little time to make corrections. Would I use it again – absolutely – but probably on shorter videos – like ones for social media rather than for my Podcast. So, if you need some video transcription – go to www.otter.ai or www.rev.com and have a look.  Transcription of video and audio are becoming more than more important in our digital marketing lives.  So well worth a look at both! HOW TO GET FREE PR IN YOUR BUSINESS Just before I bring Jules on – I wanted to tell you a little about her.  I have known Jules personally for about 3 or 4 years now and I can tell you, hand on heart, she is probably one of the most passionate people I have ever met about their business. I love Jules because I think she’s a little like me – go hard or go home.  Be 100% on something or don’t bother. She’s a real go getter.  Jules founded HYOPR in 2008 after the GFC made funds even tighter for already cash-strapped small businesses. Having run her own small business and specialised in small-business PR for many years, Jules had seen the power of PR to transform and grow businesses first hand. She also knew that many small businesses had incredible stories to tell, that the media is desperate for new content all the time and that PR is a process that can be taught. With this knowledge, Jules has set out to empower small businesses to manage their own PR. I know you’re going to love this episode with Jules – so let’s get into it. Jenn Donovan So, thanks, Jules, thanks so much for joining us on the podcast today. For those out there who don't know you, can you tell us a little bit about Jules Brooks and what handle your own PR is all about? Jules Brooke   I sure can. Okay, so I, I basically fell into PR myself in about 2003 when I had a little baby and I got a job from someone, which was to do with PR, and I didn't have a clue how to do it. But I really needed the work. So, I kind of taught myself how to do it. And then on the back of that I set up an agency and we specialized in small businesses and start-ups. So, I did that for about 2003 whilst running the agency until about 2014. And then I thought, you know what I just want to focus on Handle Your Own PR. So, I gave my agency away to my business partner, who have been helped me found Handle Your Own PR, and she gave me this one. And at the time, she said, I think you've made the wrong decision. It was great. I was like, I haven't because I love teaching people how to do PR. So, on the back of that in 2017, we launched a PR platform, which is really unique. There isn't anything really like it in the in the world, particularly targeting small business owners. A platform called Handle Your Own PR (www.handleyourownpr.com.au) and what you do is you can go on, you choose the media that you want to contact. So, I've got categories and subcategories, so you choose who your target market is. And then you choose whether you want TV, radio, print, or whatever. And then there's a template on there so that you can write your media release. And then you actually get to see the journalist’s names, their phone numbers, their email addresses, and you choose who you want to send it to. And you can send it from the platform, it goes from your own email address. So, all the answers go back from the journalists to you. But it's a really easy way that you can send out and then do your follow up. So, it's all in one platform. And it's less than $400 a year. So that has always been my focus to make things affordable for small business owners. And then I started training people and I've got two or three different coaching programs. Now, almost all of them include journalists that come along that you can pick their brains about what's the best angle for my story, or what's the best way for me to get it out there. And they work with you to come up with the angle, and then they edit your media release. So, you still learn how to write because I think that's really important. Even people that can't write, and I can't tell you how many people come to my courses saying they can't, write. It's only four or 500 words really for a media release. So, we just help you get that hook and help you understand what the media is looking for. So that's kind of what Handle Your Own PR is. And I've got, I've helped people do over 650 campaigns now. So, it's pretty exciting. And at the PR accelerators, which is my sort of main focus, we have a 90% success rate. So, everyone is getting published and 50% of them are getting on TV. So pretty exciting. Jenn Donovan Yeah, that's really exciting. So, I guess Jules, when you talk PR, what is PR? What does PR look like? You know, as far as getting your message out there? And why PR as opposed to every other piece of marketing that we could do - all the other marketing channels? Why is this an important one? I guess a lot of small business owners don't really look into. Jules Brooke I think that is a really, really good question. Because a lot of people confuse PR with social media as well. But the kind of PR I'm talking about. So, PR stands for public relations. But the kind of PR I'm talking about is getting yourself featured in the mainstream media. So, it's talking about getting yourself in magazines and newspapers, on radio and on TV and in blogs. So, it's not about getting yourself an Instagram influencer.   And the reason that I think a lot of people don't think about it is they think Firstly, that it's going to be really hard to do. Yeah, and I also think that people are intimidated by the idea of contacting the media, and we all have that kind of thing where we go little old me, like you wouldn't want to talk to a little old me. But the reality is that journalists are desperate for people to send them stories. We have a whole lot of journalists that come to our events, and one said that the journalists these days have to come up with seven articles a day. So, you do that by yourself, you have to have people give your ideas. Jenn Donovan Yeah, that's incredible. And I guess that was probably one of the biggest things that you taught me about PR, was that they actually they want to hear from me as much as I want to get contact with them.  Which you kind of almost think of these people is all my little superstars, you know, that superstar, they wouldn't want to hear from me, they write the x, y, and z or they're on TV. So that was a really big learning curve that you'd actually given me myself. So yeah, right. Thank you. Jules Brooke  And in terms of why PR is so good. It's because firstly, it's free. So, there is no money that exchanges hands, if you can come up with a good story, a magazine or a newspaper will run it and you don't have to pay them to do it. So that makes it very attractive if you've got a small budget. The other thing is that the other two things really are that you get that third-party endorsements. So instead of like with an ad, where you have to basically say aren't I great or isn't my business great, come and use me, this is somebody else saying, look at this great business, we found, or here are some great tips from an expert that we found. And on the back of that you get that third-party endorsement and people straight away go, Wow, I must go and check this out. There's none of that kind of have a shonky feeling because people feel that the media have checked you out first, and that you must be a leader in your field. And the other thing to go back to leader in your field is that positions you was being an expert. Yes. So you know, if you manage to write an article, for instance, if you wrote an article about you know, five things that small business owners are doing wrong when they use their social media channels, and you send that to a small business media outlets, they would love that, and they will run it for you. And that gives you credibility straightaway. Yeah. It's a beautiful thing, really. And there's a lot you can do with it afterwards. Jenn Donovan  Yeah, absolutely. repurposing marketing. Now, that's, you know, very sweet, very sweet piece of advice there. And so, I guess, Jules, is PR for every business? Is there any businesses that you've come across that PR just won't work for? or, conversely, is there any businesses it works exceptionally well for it? Jules Brooke  Look, the media really wants to talk to business owners. So, whether you pay an agency, or you do it yourself, in the end, you are the person that they want to speak to, because you're the expert in your particular area.  The kinds of businesses that I myself, it difficult to help people, if they're in a franchise, because what tends to happen in a franchise that you would; the way that PR works is that you send people to a website for more information. And if you're a franchise, you normally are going to send it to captain's news or, you know, whatever the name of your franchises, so therefore, you're benefiting everyone in the group and not just yourself. That can be a difficult one. And the other one is party plan. So even though you might have your own website for Jeunesse, or for thermomix, or whatever, you are still building the brand, and it's very hard to get those customers to go to your website and not just google thermomix and go and find whoever their local person is. So, they're probably the two that are hardest, but there is always a way to spin a story! Jenn Donovan So, I guess on that for people who might be listening today who haven't got to the stage yet, where they have a website, they might have their social media channels, but they don't actually have a website or they've even perhaps they have one that they're not happy to be seen. Because it needs updating and that sort of thing. What sort of advice can you give those people who might be listening? Jules Brooke Well, I would tell them to have a website. To be honest, I there is no other answer, I would have to say that these days, if you're in business, the first thing that people will do is Google you. And so, you have to have some kind of a web presence. So, the media won't send people to a Facebook page, or, or a LinkedIn profile, they will always want to send someone either to a bricks and mortar store, or to a website. But also, the journalist is going to Google you and they want to see what it is that you do, and all your potential customers do. So, my hint there would be it's 500 bucks, probably to put together a pretty simple website put together the website before, really you do very much marketing at all. I mean, really, websites are crucial these days, I think you've got to have a professional presence out there. Jenn Donovan  Yeah, I do totally agree with you that, unfortunately, you know, some people, it's just not in their budget and that sort of thing. But if they want to get their name out there if they want to, because obviously PR has the advantage of really growing business name, and you know, your profile and your expertise really quite quickly, as you know. And you are totally right, that if you're missing that element of a website, then perhaps you know, that's not making you look like the expert that people perceive you. Jules Brooke I've worked with some people that maybe just have a splash page, which is really just a single page under your domain. And ideally on there, you would say, you know, website coming soon, or we're fixing it up. If you're interested, you know, leave your email address. And that's one way of capturing people. So, you can market to them later. Yes, you've got to have some kind of a web presence, I think. Jenn Donovan Yeah. Okay. So, what makes a good PR piece like before you gave a really great, you know, headline about social media and that sort of thing. So, what are the elements that you're looking for? Because obviously, it's not written about me, if we take Social Media and Marketing Australia, my business, it's not about me, it's about you know, giving my expertise for free in the PR. So, what are the elements that make a really good PR article that we will be picked up quite quickly? Jules Brooke  Well, you actually said it perfectly, then. So, it's not about you, I think the biggest trick with PR is to realize it's not about you, it's about their readers. So, if you can give them something that adds to their knowledge that adds to their day that makes them laugh, that makes them cry, any of those sorts of things, then they're in. One of the things that we've just heard recently is how badly the digital media and looking for videos, which I didn't realize, so there's a little tip for you.  If you can send them a couple of minutes of video, that is information that is useful to their readers, they will apparently gobble that up. So, I'm about to start promoting that myself and see whether it works. Jenn So, you heard it here first guys!  Heard it here first! Jules The other thing that's really crucial to PR, particularly if you've got a product is your photography.   You won't get PR without a good photo. But the flip side is that I was speaking with the editor of a very influential magazine the other day, and she said, If I get a good photo, I'll find the flipping story. Like I'll work with you to get the story because the photo is so important to them. So that's the second thing. And then other than that, it just remember that if you're writing, you are not writing a letter to a journalist to ask them to write a story for you. You are really writing as if you are the journalist, and you're offering information to people. So, everybody is an expert at something everybody knows something that other people don't know. And I think one of the things that I say to people is if you go out to a barbecue or a party, and you tell people what you do, there will be those same three question questions that keep cropping up, the people always ask you take those questions, turn the question into a headline, and explain the or answer it underneath. And that's a really good way to get started. So, offering tips and advice is the easiest way to get coverage. And your chances of getting picked up become nine out of 10. You know, it's really, really probable that you will get picked up if you can offer some great tips for people or something they don't know. Jenn Donovan Yeah, okay. Excellent. Now, heading back a little bit, you did actually talk about a PR article, I think you said it was around five or 600 words. That is that kind of the norm of what you're looking for? Or what they're looking for? Jules Brooke  Yes, yes. So what you want to do is whether you're trying to get the journalist to write the story, which is what would happen in a newspaper, or if you are doing your own kind of tips for people, you want about four or 500 words, it needs to be very punchy, your first two or three sentences need to say what the whole media releases about. So, there is no point getting waffly at the beginning and then getting into the details, spin it all around, and put the detail up at the top. But you want five or 600 words, you want to get very quickly to the point and then you can expand on it underneath. And you need to make sure that all your details for how people can get to you by your website are down at the bottom. And that's pretty much it. Jenn Donovan Yep. Okay, beautiful. So, I talked to my audience about you know, whatever marketing they do to look at what the return on the investment is. So, I guess to do an article or to get on TV or to get in a newspaper or an online blog type of thing. What's the return on the investment? What do you generally see with your students and people who you have contact with, if they get that exposure? What sort of return on their investment today, I know the investments free, other than time? Jules Brooke There is a time investment. And normally a small amount of it, you know, like you might need to do something like sign up to our website for the contacts. But I mean, you could also research them if you literally have no money. So, the return on investment is huge. And I've got I've just been tracking all my students recently. So, the sorts of things that can happen. We had one person who got an article in Mamma Mia, she got 1000 extra likes on Instagram, within an hour of the article going out. We have a girl that was working with me today has had a whole lot of articles. Last year, she had a 23% increase on her social media following purely from the PR. She's also had each time she does an article, she gets at least two inquiries from new customers who will contact her saying I read this article about you, you know, where I get people at my accelerators from articles that I've original articles that have been written about me, you can often get speaking requests. So, one of one of the girls, who's had quite a few articles published now said that somebody had looked up Australia and expert on branding. And because she'd written so many articles, they contacted her and asked her if she would go to America to do a talk for them. Jenn Donovan  Wow! Jules Brooke That sort of thing can happen for you. If you start writing regular articles, the media will start to know what it is that you do, and they will come back to you for comments, because you are the expert in your field. And I had one other woman who was a business coach. And she did one article. I'm not actually sure where she got it in. But she said she got 16 new business inquiries that month, and that is the only thing that she did differently. Your customers will find you.  They will go looking for you if they like the sound of what it is that you're writing. Jenn Donovan Yeah. Yeah. Great. Very powerful. Yes. Well, it definitely sounds like it can be most certainly. And I guess you know, for anyone who's listening, I often talk about, it's not about the numbers. It's not how many likes you get and things like that on social media. But I guess the difference with what we're talking about today is they're qualified likes, they have literally engaged with you and now they're starting to follow you. So, it's not like running a competition where it could be Joe Blow who's decided to, you know, when the bars or something like that - qualified leads, possibly. So, it is a little bit different. So, if anyone's out there saying but Jenn you always say it's not about the likes, but genuinely engagement.  What Jules has just spoken about them is slightly different because they are highly qualified, because I've already had some sort of touch point with you. Jules Brooke Yes. And I couldn't agree with you more, having 1000 likes from people in India is of the next best thing to useless like they need to be your customer. By the way, let me just go back to how do you write a media release two other things, I forgot to say, if you're writing blogs, or you're writing articles for LinkedIn, then you're already writing what could be a media release. And if you actually sent that off to the media before you publish it yourself, it may get picked up, which means that you'd be able to use that article in your blog or in your social media, but with the extra cachet that it's been published by someone. Jenn Donovan I guess on that point, Jules, is that an important point - that it has to be original content, that it can't be necessarily something you've repurpose, or that you are intending to repurpose? Jules Brooke  You could repurpose it, but you'd need to rewrite the heading and change some of the words because the reasoning behind that is the Google only will value something one. So therefore, if it says the same thing four times is only has value once. So, each media outlet wants that Google ranking. So therefore, they don't want something that's been published somewhere else. Having said that, in my handle your own PR Facebook page, I've had three people in the last two weeks, talk about getting the same article picked up six times. Yeah. So even though it's not great for the media outlet, they don't know, and they do it, it's fantastic for you, because then you get six backlinks into your website, from other people publishing those articles. And unless they asked for an exclusive, there's no reason why you wouldn't just send them something that's already been published. Jenn Donovan  Good. Good point. Good point. And just before we wrap up, this has been really invaluable. So I hope this is kind of sparked something in my audience, perhaps someone who hasn't thought about using PR, or perhaps someone who thought that, you know, PR was, you know, for bigger places, is there any sort of tips or tricks that we haven't managed to cover so far that you think is really important? Jules Brooke  Um, well, I guess for me, I would just say, regardless of your size, so I have people, I teach people to do PR that have Kickstarter campaigns for a start-up. And that doesn't even exist yet. And that works really well, if it's a really interesting one, right the way through to big business, but I think everyone should be doing PR. And the other thing is that if you are spending a smaller amount of money advertising in a local paper, what PR will allow you to do is go to, you know, The Sydney Morning Herald rather than the Ennisvale Weekly, or whatever. So you can think really big things in review, think women's weekly, one of my girls managed to get a 12 page, or she has a business called the called the be kind project and she pitched it to women's weekly, and they did the 12 days of kindness before Christmas, featuring her business, because she pitched it. So, if you are in regional areas, and you're targeting women, women's weekly is another terrific magazine to go to and they look for those kinds of stories. I would just say think big and think of a magazine that you dream to be in or a newspaper you dream to be in and then approached them. Jenn Donovan  All right, that sounds great. Great. Dream big dream big. I think you know, my tagline to these podcasts is there's no point in dreaming small. So, you get that one on the head. That's great! Alright, Jules, thank you so much for this interview. It's been fantastic. I hope everyone has got something out of it. And really encouraged to, you know, try PR in their business. And of course, all the links will be in the show notes. Guys, if you want to get in contact with Jules - well, I guess I should ask you Jules, what's the best way for someone to get in contact with you, Jules Brooke  the best way is probably can email me on jules@handleyourownpr.com.au, you which you will be able to stick in the link. And the only other thing that I was going to say is we do have a trial on our platform. If anyone wants to give it a go that it's just $1. So, you can have two weeks to play. But you do need to cancel within that two weeks if you're not happy. Otherwise, we're going to subscribe you for a year. And I've also got a free webinar. So, I'll give you the link for that. And maybe you can say if people want to know on a half hour little thing on why they should all be doing PR. Jenn Donovan  Beautiful. All right. Right, Jules. Thanks again. I look forward to catching up with you in person again shortly. But yeah, thank you so much for coming on and providing such awesome value to my audience today. Jules Brooke  My absolute pleasure. Thanks so much for asking me again. Wasn’t that awesome?  I hope you got some real value from it and you’re encouraged to see how getting some PR for your small business can help attract more clients or customers. Jules mentioned that she has a trial of her $1 for 14 days on her platform.  If you’d like to take her up on this offer and I definitely think you should.  If you’ve never done PR when I think this will give you a real insight into just how easy it can be. There’s a link in my show notes at www.socialmediaandmarketing.com.au that you can go to, to get the link or go to www.socialmediaandmarketing.com.au/pr   JULES’ OFFER - $1 FOR 14 DAYS – CLICK HERE So that’s it for Episode 14.  I hope you’ve not only enjoyed this episode.  It’s been great to have Jules on.  If you have any questions about winning free pr – just head to my Facebook group Like Minded Business Owners and ask them in there.  I’m sure Jules would be happy to answer them! I’ll be back next Thursday with some more marketing know-how and another discovery. If you’re liking the podcast – please head over to where you listen and leave a rating and even a review – those things are GOLD for podcasters like me!  I’ll be eternally grateful, and it helps others find this podcast and enjoy the free training, tips and tricks too.  It could be the best gift you give them! If you have any comments or questions, please feel free to leave me a DM on Instagram at @smallbusinessmadesimple.  The DMs seriously make my day! Or, of course, pop into my Facebook group. Catch you next week, happy winning free PR, …... …….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!

For the last fifteen years, Jules Brooke has been teaching small business owners and entrepreneurs how to grow their sales and get the phone ringing by getting featured for free in the media.   There were lots of great takeaways in the episode, so grab that pen and notepad, and enjoy! How she got her break into PR through saying yes to one of Australia’s best-known comedians Why employing a PR agency may not be the best financial decision you can make The common challenges small business owners face when it comes to doing their own PR What makes a newsworthy story and what definitely doesn’t What headlines and opening lines you will need to craft to stand out in the 100’s of requests journalists get each day Why journalists need stories direct from small business owners How to align to a hot topic in your country Why traditional media is still worth considering How you can find a solution which does not rob you of your time How to get FREE PR How to avoid sounding salesy and getting overlooked for PR Why photography is so important How to treat high res files How to source questions for your PR release    Important Links & Mentions From This Episode: Jules Brooke's LinkedIn profile Free Webinar Handle Your Own PR

For the last fifteen years, Jules has been teaching small business owners and entrepreneurs how to grow their sales and get the phone ringing by getting featured for free in the media. She has owned and operated a number of small businesses herself and ran a PR agency specialising in small business clients, start-ups and entrepreneurs for well over a decade. She has worked in most disciplines in marketing, both in Australia and overseas, and loves to share her knowledge and experience with her customers. HYOPR has helped over a thousand small business owners to make millions of dollars’ worth of media exposure by running their own PR campaigns. Using her online boot camps, coaching and PR tools, Jules’ students have been on TV, radio and been featured in magazines and newspapers nationally. Many have gone on to huge success in their business. Jules has a big personality and infectious enthusiasm which she uses to great effect when she teaches. She manages to simplify the whole process to make handling your own PR an easy, achievable part of your marketing mix. This episode is brought to you by my book "So You Want to Start a Business; the 7 steps to create, start and grow your own business" This is the only advertising on this podcast! My guess is that you are here because you are curious about what it might be like to start a business? Perhaps you’ve been wondering if you have what it takes? If your idea will work or even how much it actually costs to build a successful business? I’ve written a book that can answer pretty much all your questions “So You Want to Start a Business” and you can download the first 20 pages at www.thestartupsteps.com My 15 years of experience working with start up and small businesses are condensed into this book. It’s your step by step guide to launch your business smarter and faster and I’m so excited to be sharing it with you and can’t wait to hear about your progress. Are you ready to grab your excerpt? Click here www.thestartupsteps.com Are you ready to buy the book? Head over to Amazon Happy reading!

How to Handle Your Own PR with Jules Brooke Feel like your business is going unnoticed? No matter what you do your marketing just isn't working, and your message is not cutting through the noise? If you answered 'yes', and you're exhausted and unsure what you should be focusing on when it comes to marketing your [...] The post [Ep #174] How to Handle Your Own PR with Jules Brooke appeared first on The Ambitious Entrepreneur Podcast Network.

Catherine Plano is here today with Jules Brooke. For the last fifteen years, Jules has been teaching small business owners and entrepreneurs how to grow their sales and get the phone ringing by getting featured for free in the media. She has owned a...

Catherine Plano is here today with Jules Brooke. For the last fifteen years, Jules has been teaching small business owners and entrepreneurs how to grow their sales and get the phone ringing by getting featured for free in the media. She has owned and operated a number of small businesses herself and ran a PR agency specialising in small business clients, start-ups and entrepreneurs for well over a decade. She has worked in most disciplines in marketing, both in Australia and overseas, and loves to share her knowledge and experience with her customers. HYOPR has helped over a thousand small business owners to make millions of dollars' worth of media exposure by running their own PR campaigns. Using her online boot camps, coaching and PR tools, Jules' students have been on TV, radio and been featured in magazines and newspapers nationally. Many have gone on to huge success in their business. Jules has a big personality and infectious enthusiasm which she uses to great effect when she teaches. She manages to simplify the whole process to make handling your own PR an easy, achievable part of your marketing mix. Find Out More About Jules Brooke Jule's Website Jules on Facebook Jules on LinkedIn Tune in now and enjoy this amazing conversation! Interviewed by: Catherine Plano Subscribe: iTunes | Stitcher | RSS

Jules Brooke has been teaching small business owners and entrepreneurs how to grow their sales and get the phone ringing by getting featured for free in the media.