Podcast appearances and mentions of mark bergen

YouTube is the site for step-by-step how-to guides, unboxing and reaction videos, and children's songs that get stuck in your head. It has also fundamentally changed how we produce and consume online content. As YouTube marks its 20th anniversary, we look at the cultural impact of the platform and how it evolved from a simple video-sharing site to the most visited website after Google's own homepage. How do you use YouTube? Guests: Victor Xie, video creator, his YouTube channel is "Did You Eat Yet?" Mark Bergen, reporter, Bloomberg News; author of "Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination" Johnny Cole Dickson, video creator and host, his YouTube channel is "No Lab Coat Required" Learn more about your ad choices. Visit megaphone.fm/adchoices

Meta's Nick Clegg told an event in London the social media giant isn't seeing artificial intelligence being used a on a "systemic basis" to disrupt elections arguing that the technology can be a 'sword and shield' against harmful content. We discuss the risks posted by AI and social media with our technology reporter Mark Bergen, and Keegan McBride from the Oxford Internet Institute. Plus, James Woolcock reviews Rishi Sunak's appearance on a phone-in radio show. Hosted by Stephen Carroll and Yuan Potts. See omnystudio.com/listener for privacy information.

On the cover of Bloomberg reporter Mark Bergen's most recent book, "Like, Comment, Subscribe," it says it will take the reader "Inside YouTube's Chaotic Rise to World Domination." Mr. Bergen, our guest this week, has reported on Google for the past seven years. YouTube was bought by Google in 2014 for $1.6 billion. In the prologue to the book, Bergen reports that more than 2 billion people visit YouTube every month, making it the second most visited search engine on Earth, second only to Google. He adds that YouTube is still dominated by music, gaming, and videos for children.   Make your donation at: c-span.org/donate Learn more about your ad choices. Visit megaphone.fm/adchoices

 On today's podcast: 1) Google's legal defeat at the hands of Fortnite maker Epic Games Inc. threatens to roil an app store duopoly with Apple Inc. that generates close to $200 billion a year and dictates how billions of consumers use mobile devices. 2) Harvard President Claudine Gay will remain in office after receiving backing from the University's highest governing body, according to a report from the college's student newspaper. 3) A monthly Bureau of Labor Statistics report due Tuesday is set to show consumer prices were unchanged again in November, giving the Federal Reserve room to consider lower interest rates in the months ahead, according to Bloomberg Economics. Full Transcript:  Good morning. I'm Nathan Hager and I'm Karen Moscow. Here are the stories we're following today. We want to begin this morning with an antitrust ruling that threatens to upend the mobile app economy. A federal jury in San Francisco has ruled in favor of video game developer Epic Games, declaring that Alphabet's mobile app store has a monopoly over distribution of programs and payments on its Android software. Like Apple's App store, Google Play charges up to thirty percent commissions for users, and it generates close to two hundred billion dollars a year. Bloomberg Executive editor Peter Elstrom says this was a surprise ruling after Epic lost a similar case against Apple two years ago, but he says there are some key differences. Google had a whole series of special deals that it was cutting with different companies from different fees within the app store. For example, Spotify, the music service, essentially bypass the fees from the Google App Store. In many cases, companies pay thirty percent fees. So the argument was that Google. Google had something that they called Project hug where they were trying to keep the most important apps within the store not go to rival stores that could compete against them in the Google Play Store, and Epic argued that this was at a competitive behavior. Bloomberg's Peter Elstrom says Alphabet plans to appeal the decision. Epic didn't seek financial penalties, but it is looking for changes to the Google Play Store. Well, we turned to Washington, now, Nathan, where the focus is on geopolitics and the fight over a foreign aid in Congress. Ukraine's President Vladimir Zelenski is in Washington for a two day visit. He spoke alongside Defense Secretary Lloyd Austin at the National Defense University yesterday. Process war on Ukraine isn't just about Is it just about some old fashioned dictatorship trying to settle scores real or imagined. It's not just Moscou trying to split Europe again. It's put him put in attacking that big sheet that happened back in nineteen eighty nine. And President Zelenski also met with the head of the International Monetary Fund, A christ Alina Georgiaeva, who announced the dispersal of nine hundred million dollars in aid. Selenski meets today with President Biden and Republican lawmakers. They refused to budge on about sixty billion dollars in new assistance without funds for the southern border. Well, Karen, the focus is also on the other major global conflict in the Middle East. President Biden is warning Israel that public support for its war against Hamas could shift as the civilian death told mounts in the Gaza strip. The President is still backing Israel's fight, as I said after the attack, Mike, commitment to the safety the Jewish people and the security of israel Is right to exist, is independent as an independitary state is just unshakable. President Biden spoke at a Whinehouse Honkka reception as his administration pushes Congress for new aid. Meanwhile, Nathan last Week's Congressional testimony over campus anti semitism continues to Royal higher education. More than seven hundred faculty members at Harvard University have signed a petition urging school leadership to resist political pressures, including calls for the removal of President Claudine Gay. More than a thousand students at alumni, including billionaire donors like Bill Lackman, are demanding this school replace her, and this morning, sources tell the school's newspaper at the Harvard Crimson, that Gay will remain in office. After receiving backing from the university's highest governing body, Gay in the heads of MIT and the University of Pennsylvania struggle to say directly that calling for the genocide of Jews violates school harassment policies. Liz McGill stepped down as Penn's president over the weekend. Sticking with politics, the Supreme Court has agreed to hear former President Donald Trump's claims of presidential immunity over the Special Council's twenty twenty election interference case. Bloomberg Zed Baxter has that story. Special counsel Jacksmith filed the motion, saying it goes to the heart of democracy whether Donald Trump or any other president has what Trump has claimed as absolute immunity. Trump filed an appeal that would go to win Appellet Court, but Smith petitioned the highest court in the land to try to get an expedited ruling. It would end up there in any event. The fighting Mirk's the first time the Court has been asked to intervene in one of these cases on election interference. Regarding mister Trump, Smith is asked for the court to rule during this term, which ends in June. Ed Baxter, Bloomberg Radio, All right, ed, thanks. Elsewhere in politics, ousted former Congressman George Santos is in plea talk to the prosecutors, and Bloomberg's Nancy Lyons has the details. Prosecutors say in a filing that they're engaged in discussions with George Santos in hopes of resolving the matter without a trial. Santos was set to appear to hearing Tuesday. Santos is charged with multiple federal counts of stealing public funds and lying on federal disclosure forms. Two people tied to Santos's congressional campaign as former fundraiser and former treasurer, have both pleaded guilty to federal charges in Washington. Nancy Lyons, it's Bloomberg Radio. All right, Nancy, thank you. We have some major economic news on the calendar this morning. The November Consumer Price Index comes out at eight thirty Wall Street time. The final Federal Reserve meeting of the year kicks off today and we get the decision and Chair J. Powell's news conference tomorrow. Markets are looking for rate cuts next year. But Bloomberg Intelligence chief US interra strate Strategistyreg Jersey thinks Powell is going to push back. The Fed is still an inflation fighting mode, right and I think that they don't want the market to think that they're going to be cutting very early, because that's loosening financial conditions quite a lot. And because of that, the big risk is to markets on Wednesday is that they say, hey, we're probably not going to cut quite as aggressively as the market's thinking right now. In Bloomberg, Syra Jersey says, even if headline inflation meets market expectations, core CPI could remain elevated enough to keep rates on hold well into twenty twenty four. Tim how to take a look at some of the other stories making news around the world with Bloomberg's Amy Morris. Good morning, Amy, Good morning, Nathan. Firefighters didn't find anyone trapped in the debris of that New York City apartment building yesterday. Part of the seven story building collapsed, leaving apartments exposed and walls just sheered off. Neighbors are stunned. Came from the top first and it just started falling down everywhere. I just see a lot of stuff just flying down. I don't even know the bullet and phone and tire really look was scared. I was, I'm thinking, you know, oh, everybody's okay. Fire officials say two people did suffer minor injuries while they were evacuating the damaged building. After a poll last week showed Mayor Eric Adams approval rating for a record low twenty eight percent, there's a new poll showing who could be the person to succeed Adams. Leading the list. Former New York Governor Andrew Cuomo. Political consultant Ken Friedman says Cuomo would be a viable candidate, and he tells WABC New York the timing for Adams is just awful. The migrant issue is a terrible problem for any mayor, to be fair, and I can't you know, I've thought about it a lot. And have you put you put LaGuardia in office now, I don't think he could handle this, or even Giuliani. Frankly, some observers say it's the migrant crisis that's hurting Adams more than anything else. Former Trump lawyer Rudy Giuliani's defamation case is underway in DC. Giuliani had earlier admitted he spread lies about two Georgia election workers, accusing them of manipulating ballots, but now as the case gets underway, Giuliani now denies that he likes when I testify, to get the whole story, and it will be definitively clear that what I said was true and that whatever happened to them, which is it's unfortunate if other people overreact, but everything I said about them is true. The hearing is to determine how much he owes for spreading the lies about the women. President Biden last week said he was willing to make significant compromises over border policy now before Congress breaks for winter recess. Senate Minority Leader Mitch McConnell told the White House in his Senate floor remarks, it would be imperative for any other Senate support mister President when it comes to keeping America safe. Border security is not a side show. It's ground zero. McConnell's latest push comes as Ukrainian President Voladimir Zelensky is scheduled to address the Senate. Global News twenty four hours a day and whenever you want it with Bloomberg News. Now, I'm Amy Morrison. This is Bloomberg. Nathan, all right, Amy, thank you time now for the Bloomberg Sports Update, brought to you by Tri State Outy. Good morning, John Stanshout, Good morning, Nathan. The legend of Tommy Cutlet Stavino continues to grow. It's quite a story. Undrafted rookie quarterback latches on with his hometown team while still living with his parents. He goes from third string quarterback to first leads the Giants to three straight wins. Last night, DeVito ran for seventy one yards and he completed seventeen of twenty one passes, one per touchdown. Gasito in a shotguncept three receivers lacked partly news light Torino call signals and take what's the snack back to throw Woo's KOs White, Wo's Ques White looking for someone on cover crosse to the year zone touchdown Giants Hi Sea Hodgin on WFA N. Giants led the Packers by eight. Green Bay rally took the lead on a TV with a minute half to go, but de Veto drove the Giants into field goal range and they won twenty four to twenty two on a Randy Bullock thirty seven yarder. The Giants still just five and eight, but amazingly in the NFC, that's only one game out of a playoff spot. There were two Monday Nighters and the Titans of Dolphins also a thriller in Miami. Huge comeback by Tennessee down two touchdowns less than three minutes to go, they scored fifteen points a TV at two pointer or another TV fifty one seconds later. Tennessee won twenty eight twenty seven. Surprising details emerging about the show Aotani contract with the Dodgers. It is for seven hundred million dollars, but all but twenty million will be deferred and paid off starting in twenty thirty four. This allows the Dodgers to afford other players, and they're said to be in it for another Japanese import pitcher, y Ashinobo Yamamoto, who the Mets and Yankees also cover. Yanks met with him yesterday. Nixon Islanders both beat Toronto, the Nets lost in Sacramento. John Stash Edward Bloomberg sports from coast to coast, from New York to San Francisco, Boston to Washington, DC, nationwide on Syrias exam, the Bloomberg Business app and Bloomberg Dot com. This is Bloomberg Daybreak. Good morning, I'm Nathan Hager. We could have a sea change coming to the way we access the apps that make our smartphones more than just phones. The federal jury in San Francisco has found that Alphabet's mobile app store Google Play is a monopoly after a nearly month long antitrust case with fortnitemaker Epic Games. For more on this what it could mean for the multi billion dollar mobile app economy, we are pleased to be joined by Bloomberg News technology reporter Mark Bergen Mark, Good morning. What are the implications from this victory for Epic Games? Morning? I mean the implications in one way is that Epic and many other kind of all these apps that charge for subscriptions or sort of in app services will be conceivably able to pass us along to consumers. They will just state that cut they were making that thirty percent over to Google. If the policy actually changes, is that something that they no longer have to make and so that those companies will either have more money for their own shareholders or that they can actually just charge cheaper rates to consumers. Interesting to see that potential implication when the whole idea of antitrust cases is to try to lower prices for consumers. But you're thinking that Epic and some other app providers that might be the opposite case for them. Oh no, no, and sorry, I mean I presumably they could lower prices here because this is money that like, that's the argument that Epic has been making, right, that they the reason they have to have the higher fees is because that they you know, every time someone buys something within the app Store for a thirty percent cost to the Apple in the play Store, thirty percent coast to Google. And so now they've been arguing in others that they can pass these savings along with cheaper cheaper rates, pass the savings along. Okay, yeah, for sure, let's get the miss here there. But Epic lost a similar fight against the Apple App Store two years ago. What made its case against Google play so different? It's a really interesting question because I know Google will certainly argue that they are a lot more open than Apple. I mean, Apple is, Google has Android was a bunch bigger. They have, like they have a different Samsung soa it has its own app store, and Huawei, these sort of hardware manufacturers. Google is that does allow other app stores to exist on Android phones in a way that that Apple just doesn't on iPhones. I mean this this u is a different political climate in some ways, Like Google is back against the ropes on a number of issues around around antitrust and both with its search position in its app store. And this something that that Fortnite has been an epic its owner has been working on for years. So does this verdict have applications then for the Apple App Store or any other providers that offer app stores on their platforms, or is it just you know, just for alphabet This is I mean, this is a this is a two company market in some ways, and in many ways Apple dominates, right, So so another company sort of gives us a full clarity about how much they make. But you know a lot of estimates show that Apple just makes so much more money from that's app store, like iPhone users spend a lot more money. So this is something that could certainly impact Apple. I think you know what Epic CEO Tim sweet Sciaty's after is not just a legal victory, but he's actually after a policy business practice change. He wants the business models and the app stores to fundamentally change, and they have been for for the past few years, both Apple and Google have lowered the fees they take for some subscription services like Netflix, and they've made some concessions and been forced to make concessions and other markets. So I think, you know, we can also see that after the ruling, Google came out and said there they're contesting this, so they're certainly not going now without a fight. How difficult to fight is it going to be? Though? On appeal? I mean, we've been speaking to some legal experts that say the bar is set pretty high for Google to try to overcome the difficulties that faced the trial. Google has many well paid and veteran lawyers there you go, and outside law firms, so I don't doubt that they'll actually have enough kind of a legal fire part to keep fighting this if this does stand. Though, Mark, what kind of hit does Google stand to take from revenue? I mean, thirty percent fees is nothing to sneeze at, that's correct, But this is still a small portion of their overall business, right like this has something this has not impact their cash cow search search advertising, and then from there they make some farmer money on YouTube ads, on display ads across the Internet and the cloud business, and you know this is around the same down in the and the sort of they blump everything together with their hardware businesses like Google, Pixel and Nest Devices and then play Store. So it's not insignificant certainly for any of the companies that that's not an alphabet size. But as you see, I don't as far as I know, shares didn't drop tremendously on this news, and I think that's in part because the markets are aware that, you know, Google is this behemoth that has a lot of different lines of businesses and at the same time, Google's facing anti trust action from the Justice Department over search, particularly on cell phones where the app store, where the Google play Store lives. So in our last minute, could this case have implications for for that case, or it's trying to make maintain its search dominance on cell phones. I think. I mean, this certainly gives more ammunition to critics like Epic Games and Company and Spotify has been a critic of sapster model and companies that have been kind of willing to come out and take positions around and complains the Justice Department to the FTC. And so I think in that political sense, yeah, it certainly puts Google further back on its speed. All right, thanks for this, Mark, really good to get the clarity on this pretty important decision. With Epic Games winning its anti trust fight against Alphabet over the Google Place store. Mark Bergen covers tech for Bloomberg News. Now let's turn to geopolitics and the rising stakes for both Ukraine and its defense against Russia and Israel's fight against Hamas. Today, Ukrainian President Vladimir Zelenski will continue to press his case for renewed aid multi billion dollars in aid to his country. He's going to be speaking directly to lawmakers in Washington, Whileen is warning Israel that public opinion could shift if the war in Gaza continues to take a severe civilian toll. And for more on all this, we're joined by Bloomberg News Senior editor Derek Wallbank. Derek, I know you've been monitoring President Zelenski's trip to Washington. This is day two. He's been speaking to the National Defense University, the International Monetary Fund as well. What should we expect as the Ukrainian president meets today with US President Biden and those lawmakers on Capitol Hill. Well, I think he's got a very tough job ahead of him. The aid to Ukraine is currently stalled amid package negotiations over aid to Israel, as well as Republican demands for increased border security measures. Zelenski walks into that fight, I think, in a much weaker position than he was in the last time that he was in Washington. Remember, he got received with somewhat rapturous crowds. He had addresses to US lawmakers. It was a whole it was a whole thing. For lack of a more technical term, it's not so much that in case. Right now, I think there is rising skepticism, especially on the right, over the over the war in general. There is somewhat of an increased appetite in Washington. You know, maybe not a majority opinion, but certainly a sizeable opinion uh that that this war needs to find an off ramp. And unfortunately for Zelenski, he's caught a bit between a rock and a hard place, because on the on the Washington side, you're talking about a difficulty with Republicans who, in fairness, may be trying to simply extract something rather than actually hold this up indefinitely. On the other side, in Europe, you've got he's having problems with Victor ORBN in h in Hungary, gumming up some of the aids there. And between those two things, you are seeing new aid pledges to Ukraine reach a substantial low compared to where it was earlier this year or even late last year. I mean, we're hearing some of the rhetoric from President Scolensky sounding quite a bit more dire if he doesn't get this aid, talking about the threat it could post a democracy if Russia's hand were to be improved by Ukraine not receiving this aid. What about that? Could that change any minds? Do you think on Capitol Hill, this idea that this is still a fight for democracy in Ukraine. Yeah, well, I think the number one mind that I'm particularly interested to see is the new US House speaker. Right, remember that, if we go all the way back, and it's not actually that far back, but to when Kevin McCarthy was speaker, there were some talks in the last funding as part of the last funding negotiations that Ukraine aid would be brought up at some point. Then, of course McCarthy stops being speaker. All of his promises go right out the window, and in comes Mike Johnson, the Louisiana Well, Johnson was quite a Ukraine skeptic before he took the speakership and before he started getting those confidential security briefings that speakers do get. Johnson was telling the Wall Street Journal CEO Forum just last night that he's going to have a message for his Zelenski to basically say, look, we've got to get all of this done together. He said he's going to tell them the same thing in private that he's saying in public. Sure, fine, that's all good. The question that I'm really interested in it is what is Mike Johnson's price for putting something on the house floor. If he put something on the house floor, it's probably going to pass. That's just the math of it. But Johnathan have got a difficulty because he's got to deal with his conference, and his conference is going to want things out of this how much? That's the critical question. What do you make of the you shift in rhetoric? It seems like we're hearing from President Biden when it comes to the stance toward Israel and the mounting civilian death toll. Well, Joe Biden warned at a Honika reception that a public opinion can shift on the war. Certainly, I think Biden has seen public opinion kind of sour a little bit on his own handling. Some of that is from within his own party. Some of his big supporters are are disappointed with how closely he has tied himself to Israel. At the same point, some people on the other side, of the more central side of the Democratic Party would say he hasn't done it enough. So he is in a very difficult political position on this, But as a matter of straight fact, he is right. You know, there is a risk as Israel prosecutes the war that the mounting civilian tolls could create a public a public relations problem for Israel in some of the country is that are backing them up, specifically in the United States. So that is a warning that he's been trying to do. But the problem is is that if you try, and politically speaking here, if you try and have it both ways, sometimes you wind up having it neither way. And the White House right now doesn't really have a ton of friends across the political spectrum with how it's been handling this, because each side would say that somebody else is doing it better or that they're not doing quite enough. This is Bloomberg Daybreak Today, your morning brief on the stories making news from Wall Street to Washington and beyond. Look for us on your podcast feed at six am Eastern each morning, on Apple, Spotify, and anywhere else you get your podcasts. You can also listen live each morning starting at five am Wall Street Time on Bloomberg eleven three to zero in New York, Bloomberg ninety nine to one in Washington, Bloomberg one oh six to one in Boston, and Bloomberg ninety sixty in San Francisco. Our flagship New York station is also available on your Amazon Election devices. Just say Alexa play Bloomberg eleven thirty plus. Listen coast to coast on the Bloomberg Business app, Serious XM, the iHeartRadio app, and on Bloomberg dot Com. I'm Nathan Hager and I'm Karen Moscow. Join us again tomorrow morning for all the news you need to start your day right here on Bloomberg DaybreakSee omnystudio.com/listener for privacy information.

On this week's Tech Nation, Moira speaks with Bloomberg and BusinessWeek journalist Mark Bergen about the challenge of keeping up with the 100's of hours of video uploaded every minute. His book is “Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination”. Then an excerpt from Wired Science Editor Kara Platoni's original interview about her 2015 book: “We Have the Technology: How Biohackers, Foodies, and Physicians are Transforming Human Perception.” It's even more relevant today.

What happens when a "climate bank" goes under? This week, Bloomberg Green reporter Akshat Rathi interviews the CEO of an AI battery startup that had just received $3 million in funding about the stresses of recovering money from Silicon Valley Bank as it collapsed. Then, Bloomberg reporter Mark Bergen explains what made SVB so important to climate tech funding and which institutions might be poised to take its place. Read more about the collapse and its impact on climate tech, here. Read a transcript of this episode, here. Zero is a production of Bloomberg Green. Our producer is Oscar Boyd and our senior producer is Christine Driscoll. Special thanks this week to Venkat Viswanathan, Brian Eckhouse, Mark Bergen, Coco Liu, Olivia Rudgard, Josh Saul, David Baker, Sommer Saadi, and Kira Bindrim. Thoughts or suggestions? Email us at zeropod@bloomberg.net. For more coverage of climate change and solutions, visit https://www.bloomberg.com/green.See omnystudio.com/listener for privacy information.

“Silicon Valley Bank was a darling of the industry. So clearly it was a very dramatic weekend.”Bloomberg Wall Street reporter Sonali Basak's observation leads off this bonus episode of In the City, where she joins fellow reporter Mark Bergen and hosts David Merritt and Francine Lacqua to unpack the shocking collapse of SVB, the biggest failure of a US bank since 2008, and what happens now.See omnystudio.com/listener for privacy information.

Did you know that the most popular content on YouTube is kid's videos? How often are your kids on the platform watching videos? How often are you? Not only am I on YouTube with my channel, Parenting for Connection, my kids are also users. I say this to let you know I'm not vilifying or judging the millions of people who watch. It is however, important for you to know and understand how the app works so that you can be discerning about what you consume and what you allow your kids to watch. YouTube is essentially a search engine and advertiser dressed up as a video platform that no other company has been able to duplicate. My guest is leading business journalist, Mark Bergen, who's written a book on the rise of YouTube and talks to me about how it came to be, and what parents need to look out for. In this episode, we talk about content marketed to kids, YouTube's relationship with its content providers, the history of problems the platform has had, and how they prioritize some content and creators over others. We also talk about COPPA, The Child Online Privacy Protection Act, how it's changed content. It's a fascinating discussion every parent needs to hear. For a synopsis of Mark's book, “Like, Comment, Subscribe - YouTube's Rise to World Domination,” (an amazingly interesting read) you can download it from the Parent Toolbox. www.parent-toolbox.comAbout Mark BergenMark Bergen has been one of the leading business journalists covering everything about Google for more than seven years. He began reporting on the company for Recode, a respected Silicon Valley publication, then moved to Bloomberg in September 2016. Before that, he covered telecom, technology, and media for Ad Age, the premier industry publication, and worked as a freelancer reporter from Asia for The New York Times, The Wall Street Journal, Time, Reuters, and The New Yorker. He has frequently discussed his Google reporting on Bloomberg TV, CNBC, MSNBC, NPR, and several other outlets.Social Media:Website: http://www.markhbergen.com/LinkedIn: https://www.linkedin.com/in/markhbergen/Facebook: https://www.facebook.com/mark.bergen.16Twitter: https://twitter.com/mhbergenThanks for listening! For more on Robbin, her work and free resources, keep reading! READY FOR YOUR FAMILY CHECK UP CALL? If you're feeling burnt out by bad behavior, worn down from constant battles and bickering and you've struggled to get the cooperation, respect and obedience you want from your kids, I've been there too. It might be time to learn new tools (that you've never been taught) to help you get your kids to listen to you, build teamwork, and grow the harmony in your home. https://parentingforconnection.as.me/CheckupcallFREE GUIDE FOR PARENTS OF STRONG-WILLED KIDS: “How to Turn a NO into Cooperation” go to www.strongwilledkids.com It means so much to me that you listened to my podcast! If you resonate with my message and would like my personal help in your parenting journey, I'd love to talk to you. Please visit my website to book a call with me where we can talk about your parenting frustrations and I'll share how I can help you. www.parentingforconnection.com The intention for my show is to build a community of parents that can have open and honest conversations about parenting without judgement or criticism. We all deserve access to help and support when we need it most. I honour each parent and their path towards becoming the best parent they can be. My hope is to inspire more parents to consider the practice of Peaceful Parenting.If you know somebody who would benefit from this message, or would be an awesome addition to our community, please share it using the social media buttons on...

YouTube is one of the biggest media companies in the world. In 2020, we uploaded 500 hours of footage to the site every minute. And on average we watched over 5 billion videos every day. It's a broadcasting machine so complex, it would make Marshall McLuhan's head explode. OTM Correspondent Micah Loewinger has been obsessed with YouTube since he was 13. Last fall he sat down with journalist Mark Bergen to discuss his new book, Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination. According to Bergen, the founders of the site originally envisioned something more akin to Tinder than homemade TV. This is a segment from our September 30, 2022 program, Still Loading….

YouTube's parent company has won the rights to the NFL's Sunday Night Ticket. Alphabet will pay 14 billion dollars for the 7 year deal.  KCBS Radio Anchor, Liz St. John is joined by Bloomberg News reporter Mark Bergen.  

On the cover of Bloomberg reporter Mark Bergen's most recent book, "Like, Comment, Subscribe," it says it will take the reader "Inside YouTube's Chaotic Rise to World Domination." Mr. Bergen, our guest this week, has reported on Google for the past seven years. YouTube was bought by Google in 2014 for $1.6 billion. In the prologue to the book, Bergen reports that more than 2 billion people visit YouTube every month, making it the second most visited search engine on Earth, second only to Google. He adds that YouTube is still dominated by music, gaming, and videos for children.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works. In this episode of BIC talks, Mark Bergen, Business and Tech journalist and author of the book, Like, Comment, Subscribe is in conversation with Padmini Ray Murray, researcher and founder of Design Beku; and reveals the riveting, behind-the-scenes account of YouTube's technology and business -how it helped its parent company Google achieve unimaginable power, introduces the narrative told through the people who run YouTube and the famous stars born on its stage. It's the story of a revolution in media and an industry run amok, how a devotion to a simple idea—let everyone broadcast online and make money doing so—unleashed an outrage and addiction machine that spun out of the company's control and forever changed the world. Subscribe to the BIC Talks Podcast on your favourite podcast app! BIC Talks is available everywhere, including iTunes, Spotify, Google Podcasts, Castbox, Overcast and Stitcher.

Actor Sylvester Stallone talks about bringing heart and vulnerability to the cold-blooded gangster tale in his first television series, Tulsa King. Music critic Steven Hyden talks about Pearl Jam's relevance and staying power, which is the subject of his latest book, Long Road: Pearl Jam and the Soundtrack of a Generation. Tech journalist Mark Bergen discusses his new book, Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination, about the unexpected ways YouTube has changed the world.

Actor Sylvester Stallone talks about bringing heart and vulnerability to the cold-blooded gangster tale in his first television series, Tulsa King. Music critic Steven Hyden talks about Pearl Jam's relevance and staying power, which is the subject of his latest book, Long Road: Pearl Jam and the Soundtrack of a Generation. Tech journalist Mark Bergen discusses his new book, Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination, about the unexpected ways YouTube has changed the world.

Everyone has heard of YouTube, but what actually goes on there? Nora investigates the business behind YouTube with Bloomberg business and technology reporter Mark Bergen, author of Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination. As he tells it, "It is the story of a business that transformed from a money pit into a raging commercial success, a pillar of the internet that made Google one of the world's most profitable and powerful companies."  For more info on our presenting sponsor, check out https://purple.com.  Host: Nora Ali Producer: Raymond Luu    Video Editor: Sebastian Vega Production, Mixing & Sound Design: Daniel Markus Music: Daniel Markus & Breakmaster Cylinder Fact Checker: Kate Brandt  Senior Producer: Katherine Milsop VP, Head of Multimedia: Sarah Singer  Full transcripts for all Business Casual episodes available at https://businesscasual.fm

After years of basically printing money, the big online Internet behemoths are starting to stumble for various reasons. There's the macro slowdowns. New competition. And just basic threats to the way they do business. One major change has come from Apple, which has used its device dominance to curtail how apps can collect information on users, making targeting harder than it used to be. On this episode we speak to Bloomberg reporter Mark Bergen, the author of Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination, about the difficult challenges facing the industry. See omnystudio.com/listener for privacy information.

Good content strategy on YouTube isn't about hacks and tricks. It's all about learning to think about your content the way YouTube thinks about it. When we align our content strategy with what YouTube wants to surface, it increases the likelihood that our content gets surfaced. One of the ways we can learn how YouTube thinks is to understand their story, both how and why they made certain decisions along the way. Like Comment, Subscriber: Inside YouTube's Chaotic Rise to World Domination by Mark Bergen: https://www.amazon.com/Like-Comment-Subscribe-YouTubes-Domination/dp/0593296346 Bloomberg Podcast on Video Creators: https://podcasts.apple.com/us/podcast/youtube-whisperer-guiding-creators-through-perilous/id1161880916?i=1000457267949  JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators

Bloomberg reporter Mark Bergen joins Niki remotely to discuss his new book “Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination.”  We dive into the behind-the-scenes impact Google has had on shaping YouTube into the search juggernaut it is today.  Mark details the outsized influence YouTube has on the social media landscape while remaining a “sleeping giant” largely ignored by regulators and protected from much of the “techlash” its competitors have faced.Links:Buy Mark's Book ”Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domnation” New Yorker reviewFollow Niki on Twitter

Bloomberg News' Mark Bergen looks at the creation & growth of YouTube and how its changed our society. He was interviewed by Politico technology policy reporter Rebecca Kern.   Learn more about your ad choices. Visit megaphone.fm/adchoices

YouTube…you all know what it is…in fact…there's a strong possibility that you use it on a daily basis.  Whether it's just for laughs…to learn something new…or to find out what's coming soon to theaters…you can find just about anything you want on YouTube.  But…where did it come from?  How did it become this massive juggernaut in the tech world?  Does it get the credit it deserves for completely changing the internet game. We're going to talk about YouTube with tech reporter and journalist Mark Bergen.  He spent the last 2 plus years interviewing current and former YouTube employees…creators…and so many more to find out the story about YouTube.  He published his work in a book called LIKE COMMENT SUBSCRIBE: INSIDE YOUTUBE'S CHAOTIC RISE TO WORLD DOMINATION. The book is fascinating.  I don't think people understand how critical YouTube has been to our society.  It's not only changed the way we use the internet…it's also created all kinds of new industries and created jobs for millions of people.  Not to mention really being the basic ideas behind things like TikTok, Vine…Instagram and more.  We talk about all of these things in our conversation.  I hope you enjoy.

Today, we're bringing you another episode of our Arbiters of Truth series on the online information ecosystem. Lawfare senior editor Quinta Jurecic spoke with Mark Bergen, a reporter for Bloomberg News and Businessweek, about his new book, “Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination.” YouTube is one of the largest and most influential social media platforms, but Bergen argues that it's long been “criminally undercovered.” As he tells it, the story of YouTube has a great deal to tell us about the development of the modern attention economy, the promise and pitfalls of the internet, and the struggles of platforms to grapple with their own influence and responsibility. Support this show http://supporter.acast.com/lawfare. Hosted on Acast. See acast.com/privacy for more information.

Today, we're bringing you another episode of our Arbiters of Truth series on the online information ecosystem. Lawfare senior editor Quinta Jurecic spoke with Mark Bergen, a reporter for Bloomberg News and Businessweek, about his new book, “Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination.” YouTube is one of the largest and most influential social media platforms, but Bergen argues that it's long been “criminally undercovered.” As he tells it, the story of YouTube has a great deal to tell us about the development of the modern attention economy, the promise and pitfalls of the internet, and the struggles of platforms to grapple with their own influence and responsibility. Hosted on Acast. See acast.com/privacy for more information.

Are the women-led protests in Iran powerful enough to force change when past attempts have failed? On this week's On the Media, a look at the moments that ignite movements, both online and in the streets. Plus, how silly videos built one of the largest media companies in the world, and the story of how one Twitch streamer successfully took down an army of harassers.  1. Fatemeh Shams [@ShazzShams], poet and professor of Persian literature at the University of Pennsylvania, on how the recent wave of protests in Iran differs from previous movements. Listen. 2. Ben Collins [@oneunderscore__], senior reporter for NBC, on how a famous Twitch streamer got an online forum taken down. Listen. 3. Mark Bergen [@mhbergen], journalist and author of Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination, on how YouTube transformed from a dating site to an essential part of society. Listen.  

YouTube is one of the most visited sites on the internet, but it doesn't always work hard enough to regulate dangerous content on the site, one author writes. We speak with Mark Bergen, reporter and author of "Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination.”

What's the last video you watched on YouTube? Across the world, people view more than a billion hours of video on YouTube every day. This digital platform created the attention economy that forever changed how we consume information and entertainment. Everyone knows YouTube. And yet virtually no one knows how it really works. Mark Bergen's Like, Comment, Subscribe reveals the inside story of YouTube's revolutionary technology and business model. Bergen offers a deep account of how the company upended media, culture, industry and democracy and unleashed an addiction machine that forever changed the world. SPEAKERS Mark Bergen Technology Journalist; Author, Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination; Twitter @mhbergen Emily Chang Host, Bloomberg Technology and Studio 1.0; Twitter @emilychangtv Shishir Mehrotra Co-founder and CEO, Coda In response to the COVID-19 pandemic, we are currently hosting all of our live programming via YouTube live stream. This program was recorded via video conference on September 19th, 2022 by the Commonwealth Club of California. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on Cool Science Radio hosts John Wells and Lynn Ware Peek's guests include:Leading business journalist (0:59) Mark Bergen. He writes exclusively about Google for Bloomberg, Businessweek and others. He discusses his new book Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination.Then, senior editor of space and physics at Scientific American magazine, (23:12) Lee Billings will discuss what the James Webb space telescope can tell us about Jupiter, Mars, and Earth itself - Now that photos are regularly coming back from the telescope that sits a million miles away from Earth.

A company backed by Google co-founder Larry Page, that was trying to make flying cars, is shutting down.  For more, KCBS Radio news anchor Holly Quan spoke with Bloomberg News reporter Mark Bergen.

YouTube is a vital online platform and a huge player in the attention economy. But it wasn't always a billion-dollar platform for daily vloggers, podcasters, gamers, and more. It used to be a place where you could watch fun viral videos, like "Double Rainbow," "Annoying Orange," or "Gangnam Style." Now, everything on YouTube seems to have gotten out of control. Mark Bergen, technology reporter at Bloomberg, recently wrote a book called, Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination, and he joins us to discuss YouTube's relationship with Google, the behind-the-scenes of how it became so popular, and how YouTube has affected how we use the internet today.

9/14/22 - Author Mark Bergen And Broadway Star Maria Friedman by The Lisa Wexler Show

We talk with Mark Bergen, writer for Bloomberg and Businessweek and author of the book, Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination, about the rise of YouTube, annoying ads, competition with TikTok and Instagram, and a surprising opponent: television.

Bloomberg tech reporter Mark Bergen joins us to talk about his book "Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination." And, Rep. Jamaal Bowman, a Democrat from New York, talks about the federal bill that would ban the use of song lyrics as evidence in court.

In this episode:  Artificial Intelligence, Open Cameras, Global Surveillance, Driesdepoorter reveals how influencers take photos and “…that is creepy and upsetting…” says one of our hosts. Social Media giants are in Congress and Lauren has some issues with the answers coming from Vanessa Pappas of TikTok. Patreon lays off 17% of its workforce, but what do we really think about it? Instagram is testing a new feature and it's all just so confusing! Uploads and Downloads include Night Media and a super cool upload including our good friend Phil Ranta!  Check out Jellysmack's Get In Touch Page.Also, here's Spring's Link.  We have a YouTube Page!  Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love hearing from you!    

Your mother told you not to lie. After all, lying is dishonest. More importantly, it may also be bad for your health. This episode begins by revealing why telling the truth could help prevent you from getting sick. http://research.nd.edu/news/32485-study-telling-fewer-lies-linked-to-better-health-relationships/ How did YouTube go from being a simple dating site to the biggest video sharing service in the world that generates billions of dollars in ad revenue each year? How did it happen that many ordinary people have become wealthy superstars simply by creating and uploading videos to YouTube? Joining me to tell the phenomenal story of YouTube's rapid growth and financial success is business journalist Mark Bergen author of the book Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination (https://amzn.to/3erOSvM).  What drives your behavior? Is it nature or nurture – or both? Are all your behaviors the result of conscious thought or instinct? What compels you to behave the way you do? Here with some fascinating insight into the origins of our behavior and the behavior of all creatures on earth is Marlene Zuk. Marlene is professor of ecology, evolution, and behavior at the University of Minnesota, and author of the book Dancing Cockatoos and the Dead Man Test: How Behavior Evolves and Why It Matters (https://amzn.to/3cOtTmz).  You likely have some valuables hidden in your home that you hope a burglar will never find. But if you really want to be clever about it, you need to know where burglars look and where they almost never look. Listen as I explain the places burglars say they check first and places in your home they almost never go. https://lifehacker.com/the-best-spot-to-hide-valuables-may-be-your-kids-room-5937620 PLEASE SUPPORT OUR SPONSORS! Go to https://Shopify.com/sysk for a FREE fourteen-day trial and get full access to Shopify's entire suite of features! Cancel unnecessary subscriptions with Rocket Money today. Go to https://RocketMoney.com/something . Seriously, it could save you HUNDREDS of dollars per year! Redeem your rewards for cash in any amount, at any time, with Discover Card! Learn more at https://Discover.com/RedeemRewards Download Best Fiends for FREE from the App Store or Google play.. Plus, earn even more with $5 worth of in-game rewards when you reach level 5! Learn more about your ad choices. Visit podcastchoices.com/adchoices

A conversation with Mark Bergen, author of the new book "Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination." Learn more about your ad choices. Visit megaphone.fm/adchoices

9/14/22 - Author Mark Bergen And Broadway Star Maria Friedman by The Lisa Wexler Show

"Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination" is the first book to explain exactly how YouTube's technology and business evolved, how it works, and how it helped Google grow to unparalleled heights of power. Mark Bergen is a Bloomberg reporter.

When people talk about social media addiction, they're usually referring to Facebook, TikTok and Instagram, but tech writer Mark Bergen tells the Morning Show with Nikki Medoro tells us how YouTube became one of the world's most prolific social media platforms as he outlines in his book, "Like, Comment and Subscribe: Inside YouTube's Chaotic Rise to World Domination".See omnystudio.com/listener for privacy information.

Kara and Scott are back to discuss the demise of a journalism antitrust bill, as well as a potential deal between Vice and a Saudi media giant. Also, Twitter says payments to a whistleblower shouldn't affect its deal with Elon Musk. Then, Friend of Pivot Mark Bergen chats about his new book, “Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination.” Plus, Scott was on Bill Maher! You can read the statement we mentioned from Little People of America here. Mark Bergen is on Twitter at @mhbergen. Send us your questions! Call 855-51-PIVOT or go to nymag.com/pivot. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Today, I'm talking to Mark Bergen, a reporter at Bloomberg and the author of a new book about YouTube called. Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination. YouTube has always been fascinating to me because it's such a black box: everyone feels like they know how the platform works, but very few people have a real understanding of the internal politics and tradeoffs that actually drive YouTube's decision. Mark's book is one of the best of its kind I've read: not only does he take you inside the company, but he connects the decisions made inside YouTube to the creators who use the platform and the effects it has on them. This was a fun one – keep in mind that for as little as we might know about YouTube, we might know even less about TikTok, which is driving all sorts of platforms, even YouTube, into competing with it. Transcript: https://www.theverge.com/e/23113078  Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today's episode was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright. The Decoder music is by Breakmaster Cylinder. Our Sr Audio Director is Andrew Marino. Our Editorial Director is Brooke Minters. And our Executive Producer is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this week's Tech Nation, Moira speaks with Bloomberg and BusinessWeek journalist Mark Bergen about the challenge of keeping up with the 100's of hours of video uploaded every minute. His book is “Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination”. Then an excerpt from Wired Science Editor Kara Platoni's original interview about her 2015 book: “We Have the Technology: How Biohackers, Foodies, and Physicians are Transforming Human Perception.” It's even more relevant today.

Subscribe to The Realignment on Supercast to support the show and access all of our bonus content: https://realignment.supercast.com/.REALIGNMENT NEWSLETTER: https://therealignment.substack.com/BOOKSHOP: https://bookshop.org/shop/therealignmentEmail us at: realignmentpod@gmail.comMark Bergen, technology reporter and author of Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination, joins The Realignment to discuss why YouTube flies under the radar in the big tech conversation, how the company addressed free speech and election challenges, and how it upended the media industry.

In conversations about the role of Big Tech in the spread of misinformation and propaganda, YouTube rarely receives the same attention as Facebook, Twitter, and its parent company Google. But alongside the cat videos and video game streamers, counteless extremists have found a found on the platform - and their actions sometimes have real-world, life-and-death consequences. In this episode of the podcast, Bloomberg News journalist Mark Bergen tells the story of YouTube: how it upended traditional media, created stars of everyday people, and grew into a ruthless advertising conglomerate with little regard for its impact beyond the bottom line. Learn more about your ad choices. Visit megaphone.fm/adchoices

Like, Comment, Subscribe author Mark Bergen says YouTube has ushered in a world of abundant content and creativity, of influencers and hustlers, of information overload and endless culture wars. Also, jazz critic Kevin Whitehead reviews The Funky Freqs' album Hymn of the Third Galaxy. And John Powers reviews the new sequel series American Gigolo.

Despite YouTube's massive influence, it's been chronically underreported on. But finally, Bloomberg's Mark Bergen wrote the comprehensive, soup-to-nuts history of the site. His new book is called "Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination." Recode's Peter Kafka talks to Bergen about changes to YouTube's recommendation algorithm, its various attempts to make original premium content, the rise of TikTok, and FЯED. Plus, how the entirety of YouTube almost got filed under a tab on Google's failed social network. Featuring: Mark Bergen (@mhbergen), Writer for Bloomberg Business and Author Host: Peter Kafka (@pkafka), Senior Editor at Recode More to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape. About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Hosted by Andrew Keen, Keen On features conversations with some of the world's leading thinkers and writers about the economic, political, and technological issues being discussed in the news, right now. In this episode, Andrew is joined by Mark Bergen, author of Like, Comment, Subscribe: Inside Youtube's Chaotic Rise to World Domination. Mark Bergen has been one of the leading business journalists covering everything about Google for more than seven years. He writes for Bloomberg and Businessweek, and previously reported on technology and media for the premier industry publications Recode and Ad Age. Before that, he covered business and economics from India, writing articles for The New York Times, The Wall Street Journal, Time, Reuters, the BBC, The New Yorker, and several other outlets. He has frequently discussed his Google reporting on Bloomberg TV, CNBC, MSNBC, and NPR stations. He lives in California and watches a considerable amount of YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode features a conversation with Bloomberg journalist Mark Bergen. He's the author of https://www.penguinrandomhouse.com/books/653248/like-comment-subscribe-by-mark-bergen/ (Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination), from Viking.  This is a business book, a history, and a contemplation of YouTube's role in society all in one. Bergen explores how the company evolved into the massive juggernaut it is today, and along the way gives insight into concerning phenomena that we've discussed on this podcast in the past, such as the relationship between YouTube and violent extremism, misogyny, racism, white nationalism and a variety of other ills. The book pulls the curtain back on the internal dynamics and decisions that bring us to today. And it asks us to contemplate whether anyone- from Google's leadership to regulators in any of the world's governments- can truly get their heads or hands around YouTube. 

In this episode:  Daniel Liss makes fun of Adam Mosseri in a Twitter post explaining how Dispo is not like Instagram. Snap is laying off some of its workforce, so is Evan Spiegel going back to basics? Mark Bergen, Bloomberg Reporter, has a new book out about YouTube and we've got the interview!Upload / Downloads – believe it or not, it's also about…you guessed it… Youtube!  Who have they been hiring lately?  Mark Bergen's Book is Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination  Check out Jellysmack's - Jelly Fi for Creators! Also, here's Spring's Link.  We have a YouTube Page!  Please subscribe and follow. (Thank you!) Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love hearing from you!    

Collectively, people stream more than a billion hours of video on YouTube every single day. That's a lot of eyeballs, and it means the platform has enormous influence. In its twisty-turny path from dwarfish startup to internet colossus, YouTube has launched the careers of creatives, and hosted a host of misinformation and conspiracy theories. It has been a source of joy and entertainment, and also sparked real-world tragedies. This week on Gadget Lab, we talk with journalist and author Mark Bergen about his new book, which is all about the video-streaming platform and its path to cultural domination. Show Notes Mark Bergen's new book, Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination is out September 6. Recommendations Mark recommends the YouTube channel of Bill Wurtz. Lauren recommends the book Normal Family by Chrysta Bilton. Mike recommends the climate newsletter “One5C” by Joe Brown. Mark Bergen can be found on Twitter @mhbergen. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Mark Bergen is a Bloomberg reporter and author of Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination. The book releases next week and Bergen joins to preview what's inside, delivering a wide range of insights on YouTube's battle with TikTok, its algorithmic programming, and its appeal (and peril) for kids. Stay tuned for the second half where we discuss whether old media can cover YouTube (and its fellow digital challengers) without bias. You can find the book here.

Google's acquisition of YouTube is now remembered as one of the most successful tech acquisitions ever, but that result was far from obvious in 2006. Bloomberg reporter Mark Bergen is the author of the upcoming book “Like, Comment, Subscribe. Inside YouTube's Chaotic Rise to World Domination.” Dylan Lewis caught up with Bergen to talk about: - YouTube's “Forrest Gump-like” tendency to be a part of world-changing events - The platform's complicated relationship with its creator base - One missed opportunity around kids and education - The acquisition of YouTube, and its early days at Google Stocks mentioned: GOOG, GOOGL, META Host: Dylan Lewis Guest: Mark Bergen Producer: Ricky Mulvey Engineers: Dan Boyd, Tim Sparks