Podcasts about nandini jammi

The Origin Story Podcast host Ian Dunt previews the massive victories Labor will soon achieve in the UK. Check My Ads' Nandini Jammi details her efforts to get the MAGA-loving disinformation site The Gateway Pundit kicked off ad exchanges. Congressional candidate George Whitesides details his run against extremely vulnerable Rep. Mike Garcia.See omnystudio.com/listener for privacy information.

Nandini Jammi joins The Great Battlefield podcast to talk about her career and why she co-founded Check My Ads, an ad tech watchdog working to defund purveyors of misinformation and help advertisers gain insight on what websites their ads are landing.

Joe Biden said he never met Hunter's business associates — a lie. He said he never discusses business with his son — a lie. He said Hunter received no money from China — another lie. Now, the most spectacular revelation of all has come: Hard proof that Chinese money made its way, through Hunter, to President Biden himself. John Solomon explains the story and the prospects for a real GOP impeachment push in the weeks to come. Plus, Rumble cofounder Chris Pavlovksi discusses the company's explosive growth and his new lawsuit against Check My Ads, a leaders among the left's censorship mafia thugs, Nandini Jammi.Support the show: http://www.charliekirk.com/supportSee omnystudio.com/listener for privacy information.

This is Garrison Hardie with your CrossPolitic Daily News Brief forTuesday, September 26th, , 2023. Samaritan Ministries Tired of someone else telling you where to go when you have a medical need? Are you ready to take control of your health care? Then it’s time to take a look at Samaritan Ministries. It’s Biblical, affordable health care sharing, with no restrictive networks. Here’s how it works. When a medical need arises, you choose the health care provider that’s right for you, and have a say in the treatment you receive. Send your medical bills to Samaritan Ministries, and they’ll notify fellow members to pray for you and send money directly to you to help you pay those bills. Join 80,000 Christian households across the nation who have already taken control of their health care. Go to samaritan ministries dot org slash cross politic. https://thepostmillennial.com/biden-admin-moves-to-give-federal-ids-to-illegal-immigrants?utm_campaign=64487 Biden admin moves to give federal IDs to illegal immigrants The Biden administration is moving forward with its plan to provide identification cards to illegal immigrants via Immigration and Customs Enforcement. The agency announced the ICE Secure Docket Card program in 2022, however new details recently emerged revealing how the cards will look. In appearance, they looks like drivers licenses or non-driver IDs. ICE has stressed, however, that they "will not be an official form of federal identification," simply acting as a more modern alternative to the paper documents issued to those who make the crossing into the United States. Many Democrat-run cities have also offered ID cards to illegal immigrants, and some cities have even tried to push through the ability for illegal immigrants to vote. Images obtained by Fox News show that the cards will be clearly marked with ICE logos, and include all the relevant information about the holder. In the top right corner there will be a QR code, which officials can scan to gain access to a case file. The cards will also include bigraphic data, and be fitted with "cutting edge" security features. "The ICE secure docket card concept is a pilot program that would modernize documentation provided to some noncitizens," an ICE spokesperson told the outlet. "While the specifics of the program are under development, it is important to note the secure card will not be an official form of federal identification. The secure card will indicate it is for use by DHS agencies and would be provided only after national security background checks have been performed." ICE claimed that "moving to a secure card will save the agency millions, free up resources, and ensure information is quickly accessible to DHS officials while reducing the agency’s FOIA backlog." "Paper documents," the spokesperson added, "pose a security risk, are easily lost, and degrade rapidly in real-world use, creating inefficiencies for the government and noncitizens." Not everyone is thrilled at the prospect of issuing ID cards to those who entered the country illegally. When the plan was introduced last year, for example, members of the House Oversight Committee said it was "yet another Biden Administration move encouraging illegal immigration by rewarding illegal immigrants for breaking our laws." https://www.dailyfetched.com/far-left-group-takes-credit-for-demonetizing-russell-brand/ Far-Left Group Takes Credit for Demonetizing Russell Brand Not long after major advertisers, including Burger King and HelloFresh, pulled the plug on Rumble following the sexual assault against comedian Russell Brand, a far-left group took credit for the ad rug pull. As reported last week, the brands pulled their adverts from the platform, where Brand has amassed a following of 1.4m. News Movement reported that Burger King paused advertising with the platform, while Asos said it had manually removed its ads from Rumble. Meanwhile, video-sharing giant YouTube also demonetized Russell Brand’s videos on his channel following sexual assault allegations against the comedian. “We have suspended monetization on Russell Brand’s channel for violating our creator responsibility policy,” the platform announced Tuesday. Brand is accused of rape, sexual abuse, and emotional abuse from 2006 to 2013, according to The Times. However, the comedian has not been charged with any crimes or found guilty. Brand has now become a left’s enemy, and he is about to witness for himself the lengths they will go to in order to destroy someone’s life if they don’t toe the line. Over the weekend, far-left radicals Nandini Jammi and her business partner Claire Atkin took the credit for Rumble’s advertisers dropping Brand. Jammi is a co-founder of far-left company Sleeping Giants, makes her money by attacking any companies that advertise on conservative platforms, like what has happened with Russell Brand. The Guardian reported: A number of large companies have pulled their advertisements from the video platform Rumble, where Russell Brand broadcasts his weekly show, in the week since allegations of rape and sexual assault against the comedian came to light. The News Movement reported on Friday that Burger King, Asos, the Barbican, and HelloFresh, the recipe box delivery service, had removed their ads. The Brand has 1.4m followers on the platform. YouTube suspended Brand’s ability to earn money on its platform on Tuesday, but Rumble has rejected calls to do the same. On Friday, Brand said the moves to block him from receiving advertising revenue for his videos on social media platforms have occurred “in the context of the online safety bill.” On Thursday, Rumble accused a parliamentary committee of “deeply inappropriate” behavior after Caroline Dinenage, the Conservative chair of the culture, media, and sport committee, wrote a letter to the company’s chief executive, Chris Pavlovski, to express concern that Brand “may be able to profit from his content on the platform.” Last week, the UK parliament asked Rumble why they have not demonetized the comedian’s channel. https://twitter.com/i/status/1704092016764670139 - Play Video British Member of Parliament, Dame Caroline Dinenage, wrote to Rumble CEO Chris Pavlovski asking whether he would suspend monetization of Brand’s account, noting that Brand had posted his pre-emptive message regarding the allegations. https://www.breitbart.com/news/hollywood-writers-studios-reach-tentative-deal-to-end-strike/ Hollywood writers, studios reach tentative deal to end strike Striking writers whose industrial action has paralyzed Hollywood said Sunday they had reached an “exceptional” deal with studios that could see them go back to work. The apparent breakthrough will raise hopes that striking actors can also reach terms with studios to end a months-long impasse that has seen film and TV production largely halted, costing the California economy billions of dollars. “We have reached a tentative agreement on a new 2023 (minimum basic agreement), which is to say an agreement in principle on all deal points, subject to drafting final contract language,” said a letter the Writers Guild of America sent to members. “We can say, with great pride, that this deal is exceptional — with meaningful gains and protections for writers in every sector of the membership.” The letter, which AFP has seen, gave no details. It said language was being ironed out and that the final say on whether to accept what was on offer rested with the membership. “To be clear, no one is to return to work until specifically authorized to by the Guild. We are still on strike until then. But we are, as of today, suspending WGA picketing,” it said. A terse joint statement from the WGA and the AMPTPT, the umbrella group representing studios and streamers confirmed an agreement. Thousands of film and television scribes downed their pens in early May over demands including better pay for writers, greater rewards for creating hit shows, and protection from artificial intelligence. They have manned picket lines for months outside offices including Netflix and Disney, and were joined by striking actors in mid-July, leaving normally busy Hollywood lots all but vacant, in an ebullient and united show of force. Actors’ union SAG-AFTRA congratulated the WGA, praising the “incredible strength, resiliency and solidarity on the picket lines.” “While we look forward to reviewing the WGA and AMPTP’s tentative agreement, we remain committed to achieving the necessary terms for our members,” it said. Negotiations between studios and writers had been moribund for weeks until a new sense of urgency appeared to have been injected into the process in the last few days, with the heads of Netflix, Disney, Universal and Warner Bros Discovery personally attending the talks. Among their demands, writers say their salaries have not kept up with inflation, and that the rise of streaming has diminished the “residuals” they earn when a show they work on becomes a smash hit. Studios had offered greater transparency in streaming audience numbers, while stopping short of offering to revise the way residual payments are calculated. Writers have also demanded curbs on the use of AI, which they fear could be used to partially replace them in generating future films or show scripts, and therefore further undercut their pay. $5 billion The Financial Times reported Milken Institute research at the start of September that put the cost of the current Hollywood standstill at $5 billion. At 146 days, the WGA strike is significantly longer than the writers’ 2007-08 walkout — which lasted 100 days and cost the California economy $2.1 billion. Even if the writers deal is finalized, the actors’ strike would continue. There have been no known contract talks between the studios and the actors’ 160,000-strong SAG-AFTRA guild since that strike began. But the two unions share many similar demands, and insiders say that a WGA deal could help to pave the way for a resolution to the actors’ strike. “We remain on strike in our TV/Theatrical contract and continue to urge the studio and streamer CEOs and the AMPTP to return to the table and make the fair deal that our members deserve and demand,” SAG-AFTRA said.

This is Garrison Hardie with your CrossPolitic Daily News Brief forTuesday, September 26th, , 2023. Samaritan Ministries Tired of someone else telling you where to go when you have a medical need? Are you ready to take control of your health care? Then it’s time to take a look at Samaritan Ministries. It’s Biblical, affordable health care sharing, with no restrictive networks. Here’s how it works. When a medical need arises, you choose the health care provider that’s right for you, and have a say in the treatment you receive. Send your medical bills to Samaritan Ministries, and they’ll notify fellow members to pray for you and send money directly to you to help you pay those bills. Join 80,000 Christian households across the nation who have already taken control of their health care. Go to samaritan ministries dot org slash cross politic. https://thepostmillennial.com/biden-admin-moves-to-give-federal-ids-to-illegal-immigrants?utm_campaign=64487 Biden admin moves to give federal IDs to illegal immigrants The Biden administration is moving forward with its plan to provide identification cards to illegal immigrants via Immigration and Customs Enforcement. The agency announced the ICE Secure Docket Card program in 2022, however new details recently emerged revealing how the cards will look. In appearance, they looks like drivers licenses or non-driver IDs. ICE has stressed, however, that they "will not be an official form of federal identification," simply acting as a more modern alternative to the paper documents issued to those who make the crossing into the United States. Many Democrat-run cities have also offered ID cards to illegal immigrants, and some cities have even tried to push through the ability for illegal immigrants to vote. Images obtained by Fox News show that the cards will be clearly marked with ICE logos, and include all the relevant information about the holder. In the top right corner there will be a QR code, which officials can scan to gain access to a case file. The cards will also include bigraphic data, and be fitted with "cutting edge" security features. "The ICE secure docket card concept is a pilot program that would modernize documentation provided to some noncitizens," an ICE spokesperson told the outlet. "While the specifics of the program are under development, it is important to note the secure card will not be an official form of federal identification. The secure card will indicate it is for use by DHS agencies and would be provided only after national security background checks have been performed." ICE claimed that "moving to a secure card will save the agency millions, free up resources, and ensure information is quickly accessible to DHS officials while reducing the agency’s FOIA backlog." "Paper documents," the spokesperson added, "pose a security risk, are easily lost, and degrade rapidly in real-world use, creating inefficiencies for the government and noncitizens." Not everyone is thrilled at the prospect of issuing ID cards to those who entered the country illegally. When the plan was introduced last year, for example, members of the House Oversight Committee said it was "yet another Biden Administration move encouraging illegal immigration by rewarding illegal immigrants for breaking our laws." https://www.dailyfetched.com/far-left-group-takes-credit-for-demonetizing-russell-brand/ Far-Left Group Takes Credit for Demonetizing Russell Brand Not long after major advertisers, including Burger King and HelloFresh, pulled the plug on Rumble following the sexual assault against comedian Russell Brand, a far-left group took credit for the ad rug pull. As reported last week, the brands pulled their adverts from the platform, where Brand has amassed a following of 1.4m. News Movement reported that Burger King paused advertising with the platform, while Asos said it had manually removed its ads from Rumble. Meanwhile, video-sharing giant YouTube also demonetized Russell Brand’s videos on his channel following sexual assault allegations against the comedian. “We have suspended monetization on Russell Brand’s channel for violating our creator responsibility policy,” the platform announced Tuesday. Brand is accused of rape, sexual abuse, and emotional abuse from 2006 to 2013, according to The Times. However, the comedian has not been charged with any crimes or found guilty. Brand has now become a left’s enemy, and he is about to witness for himself the lengths they will go to in order to destroy someone’s life if they don’t toe the line. Over the weekend, far-left radicals Nandini Jammi and her business partner Claire Atkin took the credit for Rumble’s advertisers dropping Brand. Jammi is a co-founder of far-left company Sleeping Giants, makes her money by attacking any companies that advertise on conservative platforms, like what has happened with Russell Brand. The Guardian reported: A number of large companies have pulled their advertisements from the video platform Rumble, where Russell Brand broadcasts his weekly show, in the week since allegations of rape and sexual assault against the comedian came to light. The News Movement reported on Friday that Burger King, Asos, the Barbican, and HelloFresh, the recipe box delivery service, had removed their ads. The Brand has 1.4m followers on the platform. YouTube suspended Brand’s ability to earn money on its platform on Tuesday, but Rumble has rejected calls to do the same. On Friday, Brand said the moves to block him from receiving advertising revenue for his videos on social media platforms have occurred “in the context of the online safety bill.” On Thursday, Rumble accused a parliamentary committee of “deeply inappropriate” behavior after Caroline Dinenage, the Conservative chair of the culture, media, and sport committee, wrote a letter to the company’s chief executive, Chris Pavlovski, to express concern that Brand “may be able to profit from his content on the platform.” Last week, the UK parliament asked Rumble why they have not demonetized the comedian’s channel. https://twitter.com/i/status/1704092016764670139 - Play Video British Member of Parliament, Dame Caroline Dinenage, wrote to Rumble CEO Chris Pavlovski asking whether he would suspend monetization of Brand’s account, noting that Brand had posted his pre-emptive message regarding the allegations. https://www.breitbart.com/news/hollywood-writers-studios-reach-tentative-deal-to-end-strike/ Hollywood writers, studios reach tentative deal to end strike Striking writers whose industrial action has paralyzed Hollywood said Sunday they had reached an “exceptional” deal with studios that could see them go back to work. The apparent breakthrough will raise hopes that striking actors can also reach terms with studios to end a months-long impasse that has seen film and TV production largely halted, costing the California economy billions of dollars. “We have reached a tentative agreement on a new 2023 (minimum basic agreement), which is to say an agreement in principle on all deal points, subject to drafting final contract language,” said a letter the Writers Guild of America sent to members. “We can say, with great pride, that this deal is exceptional — with meaningful gains and protections for writers in every sector of the membership.” The letter, which AFP has seen, gave no details. It said language was being ironed out and that the final say on whether to accept what was on offer rested with the membership. “To be clear, no one is to return to work until specifically authorized to by the Guild. We are still on strike until then. But we are, as of today, suspending WGA picketing,” it said. A terse joint statement from the WGA and the AMPTPT, the umbrella group representing studios and streamers confirmed an agreement. Thousands of film and television scribes downed their pens in early May over demands including better pay for writers, greater rewards for creating hit shows, and protection from artificial intelligence. They have manned picket lines for months outside offices including Netflix and Disney, and were joined by striking actors in mid-July, leaving normally busy Hollywood lots all but vacant, in an ebullient and united show of force. Actors’ union SAG-AFTRA congratulated the WGA, praising the “incredible strength, resiliency and solidarity on the picket lines.” “While we look forward to reviewing the WGA and AMPTP’s tentative agreement, we remain committed to achieving the necessary terms for our members,” it said. Negotiations between studios and writers had been moribund for weeks until a new sense of urgency appeared to have been injected into the process in the last few days, with the heads of Netflix, Disney, Universal and Warner Bros Discovery personally attending the talks. Among their demands, writers say their salaries have not kept up with inflation, and that the rise of streaming has diminished the “residuals” they earn when a show they work on becomes a smash hit. Studios had offered greater transparency in streaming audience numbers, while stopping short of offering to revise the way residual payments are calculated. Writers have also demanded curbs on the use of AI, which they fear could be used to partially replace them in generating future films or show scripts, and therefore further undercut their pay. $5 billion The Financial Times reported Milken Institute research at the start of September that put the cost of the current Hollywood standstill at $5 billion. At 146 days, the WGA strike is significantly longer than the writers’ 2007-08 walkout — which lasted 100 days and cost the California economy $2.1 billion. Even if the writers deal is finalized, the actors’ strike would continue. There have been no known contract talks between the studios and the actors’ 160,000-strong SAG-AFTRA guild since that strike began. But the two unions share many similar demands, and insiders say that a WGA deal could help to pave the way for a resolution to the actors’ strike. “We remain on strike in our TV/Theatrical contract and continue to urge the studio and streamer CEOs and the AMPTP to return to the table and make the fair deal that our members deserve and demand,” SAG-AFTRA said.

In this episode, I address the shocking new polls and electoral trends leading up to 2024. News Picks: New poll has Trump defeating Biden 51-42 in head-to-head matchup Five Warning Signs Republicans Are Heading for Electoral Disappointment Hunter Biden's Mugshot Concealed by Joe Biden's Justice Department Nandini Jammi's ‘Check my Ads' partner offers to buy sexual material for minors Nandini Jammi's ‘Check my Ads' partner offers to buy sexual material for minors Antifa-loving activist Nandini Jammi argued for milder punishments for convicted sex offenders Copyright Bongino Inc All Rights Reserved Learn more about your ad choices. Visit podcastchoices.com/adchoices

Armed with Ads.txt and Sellers.json files, Nandini Jammi, co-founder of Check My Ads Institute, spends her days exposing how money flows through the twisted pipes of the programmatic supply chain. Her goal? To defund disinformation, toxic content and hate online.

Ari and Eric are joined by Nandini Jammi, the bomb throwing crusader against ad-supported disinformation and the co-founder of Check My Ads.In this episode:MediaMath collapse, one week laterThe government is not allowed to police social networks: https://www.cnn.com/2023/07/04/tech/biden-administration-social-media-companies-communication-covid-censorship/index.htmlVisit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.

On this episode of the God Pod: God and Satan interview special guest Nandini Jammi from CheckMyAds.org, an independent watchdog institute taking on ‘The Misinformation Crusades' and its leader Tucker Carlson.  You'll find out who the top blasphemers are on ‘The Top Ten List of Celebrities Who Think They're More Important Than God.' On ‘World News,' Donald Trump was found guilty of sexually abusing E. Jean Carroll, George Santos was arrested on 13 counts, Republicans have no dirt on Biden, and Justice Elena Kagan worries about taking free bagels from friends. On ‘What Would Satan Do?,' you'll discover if Satan is more concerned with his status or reputation.  The God Pod: Have It Yahweh! After 6000 years of running the universe, God realized that Satan is kicking his butt, like, really bad. Over the centuries and despite lots of trying, God has not been able to smite the forces of evil. So, he started a podcast to do just that. Full of fun and heart, the God Pod is a twice-weekly opportunity for God to hang out with his fellow deities and maybe even meet some interesting humans. NEW EPISODES MONDAYS AND THURSDAYS Join our Discord chat server: https://discord.gg/7v3Cc4pjMC The God Pod is everywhere! https://linktr.ee/godpod Learn more about your ad choices. Visit megaphone.fm/adchoices

When you buy a digital ad through something like Google, it usually gets placed on a website. But you don't get to choose which websites it goes on. Who does? The ad tech industry. Which is not a problem, until you discover that they're running your ad for your precious brand on a site that promotes disinformation, racism, hate or even treason. So how do you stop that from happening? That's what Claire Atkin and her partner Nandini Jammi are trying to figure out, through their work at their Check My Ads Institute. Together they're taking on a ridiculously huge and largely unregulated industry to fight not only disinformation and hate but the rise of global authoritarianism. In this episode, Claire shares the incredible story of how they got started and have gone on to defund some of the biggest names in disinformation and hate speech, from Steve Bannon to Fox News. Simply by starting to ask questions and call out lies in public, they've started a movement that's garnered support from across the industry. They're also working hard to inform policy and best practices while pushing for more transparency about where client funds go and how they're used.This is my new favourite episode and I'm grateful to Claire for sharing their work. If you'd like to support them, you can sign up to become a CheckMate at https://checkmyads.org/membership. And if you want to know more about how to protect your business, subscribe to their newsletter Branded to get behind-the-scenes stories the ad tech industry doesn't want marketers to know.***If you like this episode, please subscribe, like and share it with your networks. And if you want more great content like this to help you share knowledge, get support and grow your audience, join me on The Q.west for Good.

Can advertising's immense power to change behavior be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by the Co-Founder of Check My Ads, Claire Atkin. Check My Ads Institute is a non-profit advertising watchdog organization that aims to stop disinformation by cutting off its lifeline: advertising revenue. Claire shares how Check My Ads was initially an agency working with advertisers but, after realizing that advertisers were not the problem, it turned its attention to the $400bn ad exchange industry that she believes is destabilizing the information ecosystem. As adtech's "first watchdog", Claire describes how they expose the tactics that adtech companies use to push advertiser dollars towards hate and disinformation outlets, holding them accountable to their clients and to the public. She also talks about Check My Ads' latest campaign, which aims to defund “the biggest voices in election fraud disinformation” and targeted Fox News, for its role in the January 6th insurrection. Claire co-founded Check My Ads in 2021 along with Nandini Jammi. Prior to this, she had spent years building a career in tech marketing, predominantly for software-as-a-service companies. In 2017, increasingly concerned about the ways that the marketing industry was undermining democracy, she went to study International Election Observation at the Global Campus for Human Rights in Venice, and from there became increasingly determined to do something to take on the disinformation economy.

Can advertising's immense power to change behaviour be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by the Co-Founder of Check My Ads, Claire Atkin. Check My Ads Institute is a non-profit advertising watchdog organisation that aims to stop disinformation by cutting off its lifeline: advertising revenue. Claire shares how Check My Ads was initially an agency working with advertisers but, after realising that advertisers were not the problem, it turned its attention to the $400bn ad exchange industry that she believes is destabilising the information ecosystem. As adtech's "first watchdog", Claire describes how they expose the tactics that adtech companies use to push advertiser dollars towards hate and disinformation outlets, holding them accountable to their clients and to the public. She also talks about Check My Ads' latest campaign, which aims to defund “the biggest voices in election fraud disinformation” and targeted Fox News, for its role in the January 6th insurrection. Claire co-founded Check My Ads in 2021 along with Nandini Jammi. Prior to this, she had spent years building a career in tech marketing, predominantly for software-as-a-service companies. In 2017, increasingly concerned about the ways that the marketing industry was undermining democracy, she went to study International Election Observation at the Global Campus for Human Rights in Venice, and from there became increasingly determined to do something to take on the disinformation economy. Learn more about your ad choices. Visit megaphone.fm/adchoices

It was noticeable of the right-wing outlet getting advertisements from the big companies and making a big moolah. Our guest today on The Wire Talks Nandini Jammi, co-founder of Sleeping Giants, studied this trend in the industry and came up with steps that left the advertisers stupefied. Her organisation led the advertisers to distance themselves from the Pro-Trump newsletters after the USA election of that particular year. Following her, Sleeping Giants venture, she now runs Check My Ads- Ad-Tech industry's watchdog. In this episode, Sidharth and Nandini discuss how the latter has taken this initiative to curtail the promotion of hate ads in the digital space and on television too. Keep yourself updated with the world happening by tuning into The Wire Talks every Tuesday on the IVM Podcasts networks. Follow Nandini Jammi on Twitter @nandoodlesFollow Sidharth Bhatia on Twitter and Instagram @bombaywallah and https://instagram.com/bombaywallahYou can listen to this show on The Wire's website, the IVM Podcasts website, app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

The disinformation crisis is solvable. A small handful of adtech companies dictate where $700 billion ad dollars go every year. These companies use a purposely opaque system to send ads to sites that pump out hate speech and disinformation – and the brands don't even know where their ad spend is going! You read that right, major brands are seeing their ad dollars going to help fund the biggest disseminators of hate, racism, xenophobia, and conspiracy theories. It doesn't have to be this way. Nandini Jammi developed the playbook for cutting off the flow of ad dollars to disinfo as a co-founder of Sleeping Giants. Now, with Claire Atkin, the two have co-founded Check My Ads, the only adtech industry watchdog. Their strategy has taken MILLIONS out of the ad economy and disrupted Dan Bongino, Steve Bannon, Tim Pool, Fox News, and others. In this SXSW Session, Claire and Nandini show you how it's done and how YOU can play a role in solving the disinformation crisis.

Nandini Jammi, co-founder of Check My Ads, joins DOOMED with Matt Binder to break down how your privacy is intruded on by adtech companies that collect your online data and what this means in a U.S. where abortions may soon become illegal in certain states. Also Nandini will discuss Check My Ads' work in holding internet advertising firms accountable for helping the far right monetize their content. Then on the patron-only half of the show: the crypto crash, Matt going on Tim Pool on Monday, plus listener comments, questions, and calls! (Episode from the 5/10/22 livestream show.) Check out http://CheckMyAds.org. Support the show: http://www.patreon.com/mattbinder

The digital advertising industry is worth billions, but many companies don't actually know where their ad dollars end up. Programmatic ad exchanges and other third-party platforms have enabled companies to buy ads without the hassle of going to each seller. But in doing so, these ad exchanges have opened the door for fake news and disinformation sites to profit. As reporter Cherise Seucharan finds out, it has become easier and easier for these sites to proliferate, while real news websites lose out.   Featured in this episode: Nandini Jammi and Claire Atkin, co-founders of Check My Ads; Augustine Fou, anti-ad fraud consultant; Danny Rogers, co-founder and executive director at The Global Disinformation Index Further reading: How an Activist Group Turned to the Dark Side to Hit Breitbart Where It Hurts, GQ Coronavirus Ad Blocking Is Starving Some News Sites Of Revenue, Craig Silverman, Buzzfeed News These Hugely Popular Local News Sites In The US And Canada Are Fake, Craig Silverman, Buzzfeed News Vice urges advertisers to stop blocking 'Black Lives Matter' and related keywords, Variety Big Advertisers Still Fund Hate And Disinformation Outside Of Facebook, Augustine Foh, Forbes Ad Funded Disinformation on Conflict in Ukraine: Ad tech Companies, Brands and Policy, Global Disinformation Index Tens of thousands of news articles are labeled as unsafe for advertisers, Adalytics Blog Support Canadaland at canadaland.com/join Sponsors: PolicyMe, Oxio. Additional Music is by Audio Network Support CANADALAND: https://canadaland.com/join See omnystudio.com/listener for privacy information.

Digital advertising was built on a false promise: the ability to track everything would lead to the right ad being served to the right customer at the right time. In reality, what it created was a massive multi-billion dollar arbitrage ecosystem where disinformation and bad actors pull money from advertisers who are unaware they are even running on these bad sites. Nandini Jammi and Claire Atkin created Check My Ads to shine a light on the dark, dirty world of ad tech and to help brands build a cleaner advertising mix. Their brave work is met with vicious attacks by ad tech founders who were making bank on the status quo. We talk about all this and more on this week's episode. 

Russia did the unthinkable this week by invading Ukraine; creating the gravest crisis in Europe since the second world war. The GOP wants you to believe it happened because Joe Biden is weak. The reality is far more complicated and has more to do with decades of Russian anger over a 1990 promise from Germany. Then there's the Trump factor. The former president and now the GOP keeps pushing Putin's propaganda. Later, Nandini Jammi joins Mea Culpa to discuss the disinformation economy and how this stuff gets monetized across the right wing media machine. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Russia did the unthinkable this week by invading Ukraine; creating the gravest crisis in Europe since the second world war. The GOP wants you to believe it happened because Joe Biden is weak. The reality is far more complicated and has more to do with decades of Russian anger over a 1990 promise from Germany. Then there's the Trump factor. The former president and now the GOP keeps pushing Putin's propaganda. Later, Nandini Jammi joins Mea Culpa to discuss the disinformation economy and how this stuff gets monetized across the right wing media machine. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

As we've discussed on the show, online advertisements are the shifting, unstable sand on which the contemporary internet is built. And one of the many, many ways in which the online ad ecosystem is confusing and opaque involves how advertisers can find their ads popping up alongside content they'd rather not be associated with—and, all too often, not having any idea how that happened.This week on Arbiters of Truth, our series on the online information ecosystem, Evelyn Douek and Quinta Jurecic spoke to Nandini Jammi and Claire Atkin of the Check My Ads Institute. Their goal is to serve as a watchdog for the ad industry, and they've just started a campaign to let companies know—and call them out—when their ads are showing up next to content published by far-right figures like Steve Bannon who supported the Jan. 6 insurrection. So what is it about the ads industry that makes things so opaque, even for the companies paying to have their ads appear online? What techniques do Claire and Nandini use to trace ad distribution? And how do advertisers usually respond when Check My Ads alerts them that they're funding “brand unsafe” content? See acast.com/privacy for privacy and opt-out information.

Justice Breyer announces his retirement and the right offers swift backlash to Biden's decision to nominate a Black woman to take his place. Brian interviews Congressman Ruben Gallego from Arizona, who's widely viewed as Kyrsten Sinema's primary challenger in 2024, about Sinema's decision to protect the filibuster over voting rights. And the co-founders of Check My Ads, Nandini Jammi and Claire Atkin, join to discuss Dan Bongino getting banned from YouTube and what other efforts are being taken to hold disinformation actors accountable across social media.Support Check My Ads: https://checkmyads.org/Donate to "Don't Be A Mitch" & help support the Wisconsin Democratic Party: https://secure.actblue.com/donate/dontbeamitchShop merch: https://briantylercohen.com/shopYouTube: https://www.youtube.com/user/briantylercohenTwitter: https://twitter.com/briantylercohenFacebook: https://www.facebook.com/briantylercohenInstagram: https://www.instagram.com/briantylercohenPatreon: https://www.patreon.com/briantylercohenNewsletter: https://www.briantylercohen.com/sign-upWritten by Brian Tyler CohenProduced by Sam GraberRecorded in Los Angeles, CASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Earlier this year, Matt Rivitz announced he planned to step aside from Sleeping Giants, an activist campaign launched five years ago to address the flow of advertising revenues to sites that promote hate speech and disinformation. The ad tech ecosystem is exceptionally complex- and the incentives in place lend themselves to waste and fraud, and to large sums of money flowing to sites that promote questionable content often without the knowledge of the people spending that money. In 2016, Rivitz and Nandini Jammi, now the cofounder of Check My Ads and a recent guest on this podcast, started building a community of concerned citizens to notify the brands often unwittingly propping up sites that feature bigoted or dangerous content.  Scoring early wins- such as against Breitbart, which was starved of advertising by the Sleeping Giants campaign, losing thousands of programmatic advertisers- the effort ended up becoming a community of as many as a million concerned citizens with chapters all over the world, with chapters forming in France, Australia and Brazil to fight hate in their countries. Sleeping Giants played a role in a variety of campaigns, such as the DropFox campaign that urged media buyers not to buy advertisements on Fox News, and the recent Stop Hate For Profit boycott against Facebook, that saw hundreds of companies join a boycott of the social media site for its failure to address bigotry and violence on its platform. We caught up with Matt about his decision to step aside, what he's learned, what's changed in the advertising ecosystem, and what's necessary to achieve a lasting solution to the problems Sleeping Giants has addressed these last five years.

As we've discussed on the show, online advertisements are the shifting, unstable sand on which the contemporary internet is built. And one of the many, many ways in which the online ad ecosystem is confusing and opaque involves how advertisers can find their ads popping up alongside content they'd rather not be associated with—and, all too often, not having any idea how that happened.This week on Arbiters of Truth, our series on the online information ecosystem, Evelyn Douek and Quinta Jurecic spoke to Nandini Jammi and Claire Atkin of the Check My Ads Institute. Their goal is to serve as a watchdog for the ad industry, and they've just started a campaign to let companies know—and call them out—when their ads are showing up next to content published by far-right figures like Steve Bannon who supported the Jan. 6 insurrection. So what is it about the ads industry that makes things so opaque, even for the companies paying to have their ads appear online? What techniques do Claire and Nandini use to trace ad distribution? And how do advertisers usually respond when Check My Ads alerts them that they're funding “brand unsafe” content?Support this show http://supporter.acast.com/lawfare. See acast.com/privacy for privacy and opt-out information.

As we've discussed on the show, online advertisements are the shifting, unstable sand on which the contemporary internet is built. And one of the many, many ways in which the online ad ecosystem is confusing and opaque involves how advertisers can find their ads popping up alongside content they'd rather not be associated with—and, all too often, not having any idea how that happened.This week on Arbiters of Truth, our series on the online information ecosystem, Evelyn Douek and Quinta Jurecic spoke to Nandini Jammi and Claire Atkin of the Check My Ads Institute. Their goal is to serve as a watchdog for the ad industry, and they've just started a campaign to let companies know—and call them out—when their ads are showing up next to content published by far-right figures like Steve Bannon who supported the Jan. 6 insurrection. So what is it about the ads industry that makes things so opaque, even for the companies paying to have their ads appear online? What techniques do Claire and Nandini use to trace ad distribution? And how do advertisers usually respond when Check My Ads alerts them that they're funding “brand unsafe” content? See acast.com/privacy for privacy and opt-out information.

Co-hosts Andy Levy and Molly Jong-Fast parse out whether Jim Jordan is telling the truth about his Jan. 6 knowledge, Jared Holt, a fellow at AtlanticCouncil's Digital Forensic Research Lab, explains two big tactics far-right kingpins like Steve Bannon are using to take over democracy and Nandini Jammi and Claire Atkin of Check My Ads join the pod to explain how to play a role in bankrupting people like Charlie Kirk, Dan Bongino and other notorious disinfo machines.If you haven't heard, every single week The New Abnormal does a special bonus episode for Beast Inside, the Daily Beast's membership program. where Sometimes we interview Senators like Cory Booker or the folks who explain our world in media like Jim Acosta or Soledad O'Brien. Sometimes we just have fun and talk to our favorite comedians and actors like Busy Phillips or Billy Eichner and sometimes its just discussing the fuckery. You can get all of our episodes in your favorite podcast app of choice by becoming a Beast Inside member where you'll support The Beast's fearless journalism. Plus! You'll also get full access to podcasts and articles. To become a member head to newabnormal.thedailybeast.com  See acast.com/privacy for privacy and opt-out information.

In the second of two episodes on extremism, media and tech one year after the insurrection at the United States Capitol on January 6, 2021, we're going to hear from two individuals who are working to deprive the racists and violent extremists who seek to radicalize Americans and attack our democracy.  The Check My Ads Institute is an independent watchdog organization that seeks to reform the digital ad tech industry from inside. At its website, checkymads.org, it says "we're holding the surveillance ad tech industry accountable for abuses against advertisers and consumers, and spearheading the development of a transparent, efficient and privacy-focused digital advertising marketplace." This week, Check My Ads launched a new campaign- Defund the Insurrectionists- that seeks to cut domestic extremists off from a key source of funding for their propaganda efforts. Check my ads wants to alert advertisers that are unwittingly funding the insurrectionists, and demand that ad tech companies that continue to send millions of dollars in ad revenues to extremist platforms, despite it being against their terms of service, cease their bad business practices. To learn more about the new campaign, I caught up with Nandini Jammi and Claire Atkin, the team behind Check My Ads.

Claire Atkin and Nandini Jammi are the Co-founders of Check My Ads Institute, but you may have heard of them before. Claire writes the popular newsletter Branded, which breaks major stories about the advertising industry's ties to disinformation and hate groups, and Nandini previously Co-founded Sleeping Giants, the social media campaign that led advertisers to flee from Breitbart. Needless to say, both are passionate about combatting disinformation and marketing issues. In this episode, Alan, Nandini, and Claire discuss the Check My Ads Institute, why it's so important, and the impact it has on marketers. Claire and Nandini are passionate about making marketers aware of the problem they face with ad fraud. It is in every one of our ecosystems, and marketers have to do the hard work to get out in front of it and stop supporting things like disinformation. Listen to learn much more about brand safety and how to become a member of their nonprofit. In this episode, you'll learn: Combating hate speech in ads Where disinformation stems from What is brand safety laundering Key Highlights: [01:38] Where Nandini and Claire got their start [03:00] Nandini and the Breitbart scandal  [09:30] Claire's crisis of inaction [12:05] Why Claire and Nandini started Check My Ads [14:04] The struggle with ad tech [16:08] Facebook and disinformation  [19:47] How Check My Ads combats disinformation  [23:09] Partnering with Check My Ads  [26:40] Where should marketers start?  [27:37] Brand safety laundering [30:45] Future plans for Check My Ads [33:02] The experiences that define Nandini and Claire [35:28] Advice to their younger selves  [37:03] The biggest threat and opportunity for marketers Resources Mentioned:  Check My Ads Institute Claire Atkin Nandini Jammi Sleeping Giants (Wikipedia) Breitbart was the trigger and resulting work drove 90% revenue loss (Washington Post) Check My Ads Institute - Checkmates Membership Program Branded Newsletter & Research News Deserts tracked at UNC Other conversations on related topics:  Episode 70 with Bob Hoffman on BadMen book and ad tech Episode 213 withDan Lowden at Human, formerly WhiteOps, on battling bot fraud Episode 73 on Ad Fraud with Augustine Fou Episode 177 on Ad Fraud Myths with Augustine Fou Episode 194 on Uber Ad Fraud case with Kevin Frisch Episode 201 on Ad Fraud with Jampp founder Diego Meller Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Nandini's Twitter: https://twitter.com/nandoodles    Claire's Twitter: https://twitter.com/catthekin   Check My Ads Twitter: https://twitter.com/CheckMyAdsHQ   Nandini's LinkedIn: https://www.linkedin.com/in/nandinijammi/   Claire's LinkedIn: https://www.linkedin.com/in/claire-atkin/  Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

We sat down with Check My Ads co-founders, Claire Atkin and Nandini Jammi, who noticed a huge increase in brands' digital advertisements appearing on websites that they didn't intend their marketing efforts to support. They were also alarmed with the role digital advertising played in spreading disinformation. Check My Ads is on a mission to expose where ads are really ending up usually without the marketer even knowing and how brands can regain control in the digital wild west, otherwise known as the ad industry.

Claire Atkin is the co-founder of Check My Ads, an organization dedicated to boosting awareness of online advertising’s financing of hate and misinformation and working to drive change against it. She joins SH!TPOST to talk about the work her organization is doing, Dan Bongino’s targeting of her co-founder Nandini Jammi, and what a better future in online advertising looks like.Learn more about Check My Ads: https://checkmyads.org/Read the latest ‘Branded’ newsletter: https://checkmyads.org/branded/dan-bongino-is-begging-to-be-cancelled/Follow Claire on Twitter: https://twitter.com/catthekin Like what you heard? Consider supporting this project with a subscription! You’ll get access to a newsletter that goes out between episodes! This is a public episode. Get access to private episodes at shtpost.substack.com/subscribe

By now, a lot of people are aware of and concerned about the lies, hatred, and rumors that are so rampant on social media. The social media companies are definitely responsible to a large degree for letting this happen. But they don't deserve all the blame. There's another sector of the internet economy that has been promoting and even paying the merchants of hatred and lies—the advertising technology business, better known as “Ad Tech.” What is ad tech? Basically it's the software and services behind the zillions of ads that are basically inescapable on the internet through a complicated system of exchanges and instantaneous bidding. These companies are known for their practice of tracking and spying on people's browsing habits, but they also are, in many cases, lying to the advertisers themselves about their ads—who watches them and where they appear. The long and short of it is that companies who advertise are often unaware that their advertising budgets are being used to subsidize bigoted and hateful content. How this all works is very complicated but the good news is that there is something that we can all do to help stop these shady practices. In this episode, we feature Nandini Jammi and Claire Atkin, the co-founders of Check My Ads, a new organization that's working on helping organizations and individuals put an end to online bigotry. The archived video stream of our conversation is below, a transcript of the edited audio follows. FULL TRANSCRIPT https://flux.community/matthew-sheffield/2021/11/disinformation-economy-isnt-invincible-meet-two-women-working-end-it GUEST INFO Nandini Jammi on Twitter: https://twitter.com/nandoodles Claire Atkin on Twitter: https://twitter.com/catthekin Check My Ads website: https://checkmyads.org/ ABOUT THE SHOW Theory of Change is hosted by Matthew Sheffield and is part of the Flux network, a new content community of podcasters and writers. Please visit us at flux.community to learn more and to tell us about what you're doing. We're constantly growing and learning from the great people we meet. Theory of Change website: https://flux.community/podcasts/theory-of-change Theory of Change on Twitter: https://twitter.com/TheoryChange Matthew Sheffield on Twitter: https://twitter.com/mattsheffield SUPPORT THE SHOW PayPal: https://www.paypal.com/paypalme/theorychange Patreon: https://www.patreon.com/discoverflux If you're not able to support financially, please help us by subscribing and/or leaving a nice review on your favorite podcast app. Doing this helps other people find Theory of Change and our great guests. Thanks for your help!

How has productivity app Doist acquired 25 million customers without tracking KPIs or using paid ads? This week on The Inbound Success Podcast, Doist Head of Marketing Brenna Loury shares the company's unusual growth story. An all remote company from its start, Doist has experienced steady growth as a result of a clear vision and mission, a product-led approach, and deep empathy for the customer. Today, the company is experiencing 100% year over year organic growth, has more than 50,000 email subscribers, and more than 25 million customers. Incredibly, it wasn't until the past year that they began measuring and tracking KPIs, looking at Google Analytics, or using paid ads. In this episode, Brenna breaks down the three things that are the secrets to Doist's growth. Check out the full episode, or read the transcript below, to hear what Brenna has to say. Resources from this episode: Visit the Doist website Follow Brenna on Twitter Connect with Brenna on LinkedIn Transcript Kathleen (00:01): Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth. And this week, my guest is Brenna Loury, who is the head of marketing at Doist. Welcome to the podcast Brenna. Brenna (00:24): Thank you so much for having me, Kathleen. I'm so excited. Honestly, I have been listening to your podcast all week in preparation and I can't wait to be here. It's such an honor. Thank you. Kathleen (00:35): I'm really excited to talk to you because I am a big fan in general of not always playing by the rules. And so quick preview. What we're going to talk about today is how you can not play by all the rules of marketing and still get great results. But before we do that Brenna, can you tell my audience a little bit about yourself and about Doist? Brenna (01:00): Sure, definitely. So I have been with Doist since pretty much the very beginning of the company. My background. I studied communication and business in college and for one reason or another ended up graduating and then going to live in Chile for a while. And I was working for the Chilean ministry of economy and a program called startup Chile as the head of communications and PR. And that's actually where I ended up meeting Amir who is the founder of Doist. He was participating in the program at the time. And then I left the ministry of economy to go start my own sort of boutique PR firm for tech startups in the Latin American scene. And Amir was one of my first clients with ToDoist. It was about 2012. And he was getting getting ready to launch the first versions of Todoist for iOS and Android. And I was helping on the PR side of things. So that's how I got involved with Doist and have worn a lot of different hats ever since. And yeah, I just, I started taking on more and more responsibilities and eventually became a full-time employee of Doist in 2014 and have been growing the marketing team ever since. Kathleen (02:32): And tell me more about what Doist is. Brenna (02:34): Yeah. So Doist well, we're, we're a fully remote productivity software company. We've been fully remote since day one. Today we're about a hundred people in, I think, I think over 35 countries at this point. And so we create tools that help people live more productive and healthier lives. And so our main as I mentioned before is called Todoist. It's a personal productivity app that has been on the market since about 2007. We have about 25 million users of Todoist these days. And in 2017 we launched Twist, which is a team communication app that we created out of our needs to communicate remotely. So yeah, those are our two products then we've been remote since the very beginning. So it's been kind of an interesting ride in the last year with COVID to see, you know, the whole world switching to remote and yeah, it's, it's been very interesting so far. Kathleen (03:40): Yeah. You guys were really ahead of the curve with with your remote team and and so I think it would be, I feel like we could do a whole nother podcast just on like what companies that are transitioning to remote should know. But but one fun fact for anyone listening, because obviously they cannot see you, but Brenna is literally going on maternity leave. Like what tomorrow? Brenna (04:10): So today is Wednesday and my last day is Friday and my due date is in two weeks from yesterday. Kathleen (04:18): So you are just on the cusp. Will this be your first? Brenna (04:21): My second. Yeah. So I'm trying to combat pregnancy brain at as much as I can. So I'm hope I'm coherent enough for everybody today. Kathleen (04:31): Oh, I think you're going to do just fine. And that's exciting. So congratulations. I remember the last few weeks they tend to go a lot slower than you want them to Brenna (04:42): Yeah. Counting down the minutes basically. Kathleen (04:44): Yeah. Yeah. Well, one, like I said, when we started out, the reason I was so excited to chat with you is that you guys have an unusual story. You've grown considerably, as you mentioned, you have a huge user base, you've introduced additional products. But you really have not followed the traditional marketing playbook. So I guess let's just start out by, by having you share, like what, what have you done for marketing and what do you credit to your success? Brenna (05:15): Yeah. I personally really love talking about our story with marketing because it has a lot of different aspects that I think today would kind of be impossible. So it's hard honestly, to make sort of a playbook out of it, but it is really fun to look back and see what worked for us back in the day, because like I mentioned so to Doist was created in 2007 by Amir. He posted the app while he was in college. And then a few years later, I think it was in 2011, he kind of started noticing that the app was taking off. People were starting to pay for it. So to be honest, we have been a profitable company from day one which is why we've never raised any VC funds. So that's another part of being against the status quo in our history. Brenna (06:16): But in terms of marketing, it has been a fascinating ride because we started out super small team and we are still a small team like today we're a hundred people and we manage two different software apps and three different brands. So we don't have like this crazy bandwidth that a lot of other larger companies have at their disposal. So when I started my expertise was in PR and for those of those people listening, like the PR landscape has changed dramatically. Like very, very much since I was working in this in 2012. So PR was a huge portion of our initial success, I think because we really invested a lot of resources in that. And by resources, I mean, like me writing out press releases, which today, like you can't even imagine, you know, writing a press release. Haven't done that in years, but so we started out with PR and a lot of journalists really engaged with Todoist and began writing about it organically, which I think contributed to a lot of our initial momentum. And from there, Kathleen (07:39): Sorry to interrupt you, but a question. In those early years, when you were working on the PR, you know, I I'm sure a lot of my listeners do PR. My take on it is that it's worth doing a press release if you genuinely have something newsworthy, like, you know, there are definitely things that happen that, that, that are easy to get coverage for because they're, they're big news. You know, that could be well and big news is all relative, but like that could be raising a S a substantive round of venture capital. Like what you said you did not do. It could be you know, integrating with another platform that's more well known. There, there are a lot of different things could be getting a huge client. What was it that you were doing your press releases on that, that enabled you to garner coverage? Brenna (08:29): Yeah, so I'm, I'm having a flashback right now of like the first few press releases that we wrote. And I think that the first big one was when we launched our first mobile apps and this was in November of 2012. So if you kind of like take a walk back, you know, at that time there weren't like a ton, the app ecosystem just is not what it is today. And so there were far fewer companies that had mobile apps especially for like the personal productivity space. So we were one of the first ones who actually created apps for both of these two platforms at the same time. And yeah, I'm trying to think back to the, to the other ones that we would, that we would write. It was always product based. We've always been a very like product led company. And a lot of, most of our marketing is, is led by the advances that we make in the product. Kathleen (09:37): Fair to say that the coverage was driven by news around innovation? Brenna (09:41): Yeah, definitely. I mean, we never had any press release that yeah, like you said before, we never raised any funds or we never had any like fancy people to our board. We don't have a board. So every press release we did was based around product news. But today, you know, I wouldn't even like almost dream of writing a press release for one of our product updates. Even when we do a massive product update, we don't do press releases anymore. But that's partly because we have close relationships with journalists and things are just very different these days, to be honest, like Product Hunt didn't exist back in the day. Kathleen (10:23): I just did a Product Hunt launch a week ago actually. And it's, it's true. It's interesting. Like we, we wound up number one product of the day and I did get lots of reporters reaching out to me. So it, it's funny how there are these other channels. Brenna (10:38): Yeah, yeah, definitely. So I mean, that worked really well for us and PR has, you know, it was a huge piece of the pie chart of our marketing, but today it's, it's considerably smaller to be honest. Kathleen (10:56): So I stopped you, you were talking about how back in the day you were doing press releases, you were getting press coverage and then you were going to kind of go onto something else. And so I want to, I want to go back to that. Brenna (11:06): Yeah. So I think a lot of, you know, one sort of fun anecdote about marketing and Doist is, you know, this is the year 2021, and it was only in 2020 that we began like barely dipping our feet in paid advertising. So, you know, from when I started working on marketing at Doist in 2012, until 2020, we never spent a cent on paid advertising. All of the other marketing campaigns were really focused on like creating a community around our existing users like announcing these big product updates to tech blogs and things like that. And for us, that was, it worked really well. Like we have grown organically and never invested anything into paid ads. And I'm, I'm looking forward to talking more about like, you know, how we how our mindset around empathy for the user and, you know, putting ourselves in their shoes has helped us grow in this like very unconventional way. Kathleen (12:18): Let's dig into that because you and I talked about that a little bit when we first met, and I think this is something that I, that I find really interesting because there, a lot of people talk about authenticity and empathy and things like that, but, but there's no handbook for it and you kind of can't fake it, you know? So, so let's break down. What do you mean when you say empathy for the user and, and describe to me how that plays out in your marketing? Brenna (12:44): Definitely. So it's, it's, it's really interesting because we have these two different brands, right? So we have these two pretty separate apps. So Todoist and Twist. For Todoist in particular, what we've learned along the way is that people tend to download like this, you know, task management productivity app in kind of times of like personal crisis, to be honest, you know, if, if or not necessarily crisis, but like, you know, something big is happening in somebody's life. You know, they're getting married or starting a new job, or you know starting a new semester at school and they really need a way to get themselves organized. So there's this kind of driver that leads people to, to sign up for the app and really putting yourself in their shoes and understanding what they're going through in that moment has been, has been key for us. Brenna (13:38): And it's similar with our other app called Twist because it's also this sort of like light bulb moment that people have for those who are listening that don't know, Twist is a team communication app. That's based like very heavily around asynchronous communication. It's very much like an anti Slack, anti Microsoft teams tool that allows people to disconnect and spend, you know, a couple of hours working on what they need to work on without getting distracted. And so, you know, when people start searching for this app, it's clear that like something in their workflow or in their teamwork is not working and trying to meet those people at that sort of moment of that light bulb moment or that moment of crisis and providing them the education and the resources that they need to kind of come to this conclusion a little bit sooner and get onboarded into our products. I think has been yeah, pretty beneficial for us. Kathleen (14:41): So how does that play out in your marketing? Like, I would love it if you could share some examples of say, you mentioned the example, for example, of somebody who who's going to college and they need to get, or getting married and they need to get organized. How do you, how do you weave that into your marketing strategy? Brenna (14:58): Yeah, so we have a big portion of our marketing is content marketing. We have a blog that I am very proud of. My team is very exceptional. So we create a lot of content that is very in depth and like very comprehensive in terms of like creating a guide for students, for example, or, you know, for Todoist in particular, we have like a bank of templates, you know, if somebody is starting a new semester in school, like how can you organize your tasks to make the most out of your education, for example. So we do work pretty heavily with like we're really into SEO, sorry, I'm having like a brain of disfunction there. Like SEO is very important for us. We have increased the organic traffic to our blog, like a hundred percent compared to like 2020 compared to 2019. So that's great. Just really giving people the resources that they need to like have this light bulb moment and then take action on it as best as they can. Kathleen (16:17): So to that point, and this is sort of interesting, like we have a lot of content marketers that listen and they get basic SEO, but but the debate I hear a lot is around like how top of funnel do you go? And so I'm curious, we'll use the example of the person who's getting married. Are you publishing content around how to get organized for getting married or is it other topics around getting married? Like what does that strategy look like? Brenna (16:47): Yeah. So if we're going to use that example it would be something like the keyword would be, you know, wedding checklist or wedding checklist template, something like that. And then we would create content around, like, you know, this to-do is template that you can import into your own to do is and probably, you know, interview some productivity specialists that may be active in the, you know, wedding planning space, who knows. But we, we are pretty particular around like the breakdown of our content attacking like the different stages of the funnel, because we do have a lot of active users of our apps that, you know, want to know what's going on and what is the latest news product updates and to do list. And then also kind of like killing two birds with one stone, I guess, in terms of finding people who are exploring these topics and, and might need a tool to, to them. Kathleen (17:50): So when you say you're particular about how you break down, I guess I would characterize it as like the customer journey or the steps in the funnel. How, what do you mean by that? Brenna (18:01): Yeah, so we have different sort of categories of content on our blogs. So for example, a post that we published recently was around how to plan your day. So the keyword there is, you know, I think just planning your day basically. So that's anybody who is looking for some guidance on like how to deal with the work that they have to manage. So that will be the top of funnel, obviously like anybody who's Googling, you know, how, how do I plan my day? And then in the middle, we'll have content that is, you know, more related to our products, maybe some news about like new integration partners or things like that. And then at the bottom of the funnel, we do we do regular product updates as with these like what's new campaigns. So we'll gather, you know, two or three months of product updates and package them into a campaign called, like what's new in Todoist, or what's new in Twist, where all of our existing users can go in and read about what we've been up to and what's new in our apps. Kathleen (19:08): So is that all on the one blog or do you have separate blogs for your like educational content versus your product content? Brenna (19:15): Yeah. This is a fun question we really grappled with for a while, at the very beginning, we had separate blogs and ultimately we ended up bringing those under one umbrella under our Doist brand. So it's just you know, the newest blog and that encompasses all of our, you know, everything basically. But we do have separate sites. For example, we have a compilation of like productivity guides and a productivity quiz for Todoist users and that lives on its own site. And we also have a set of guides for remote working and that lives on the Twist domain, but everything else, yeah, it's under the Doist umbrella. And that was honestly like a really, really hard decision to make back in the day. Because the audiences are, you know, while we create productivity software, like the audiences, not aren't necessarily like seeking the same content at the same time. And then we have this other audience on top of that, that is looking for content related to like thought leadership around remote work. So it's, it's kind of a lot of puzzle pieces to fit together and doing that well is yeah, it's, it takes a lot of thought actually. Kathleen (20:34): So I really want to pick your brain on this selfishly, because I'm in the same boat, I worked for a company that has two products that loosely fall under the umbrella of digital engagement security, but they are very different products for very different audiences. And so, and I'm sure there are people listening that have this situation too. I'm I'm curious, I guess first, why did you decide to put it all together? Brenna (20:56): Yeah. it's, it was a tough decision. Like we deliberated about it for a long time. And even to this day, I think there are some times where we're like, Oh, should we have done that? You know, would these things live better in their own domains? But at the end of the day, like we use our dual brand umbrella to kind of guide everything that we do. So that means like do us as a company, we are really like, our mission is to help people live more productive, calm, fulfilling lives. And part of that is, you know, the way you work part of that is the way that you manage your day, you manage your time. And so these things kind of like loosely fallen together. And our reasoning was that like, you know, if somebody is interested in being more productive in their day and they're a Todoist user, like what's to stop them from being interested in content that will help them be more productive in terms of teamwork as well. So it was really driven by our company's mission and our vision for the future that we ourselves want to work in. So I think your brand, like the parent brand really dictates, like if those should, should live together or separately, Kathleen (22:18): That makes sense. And how do you functionally manage creating blog content and also I'm assuming you have some email marketing thrown in there, like how do you manage all that in a way that you don't leave, like part of your audience feeling alienated or, or how do you prevent unsubscribes too? Because that's always a worry if you're creating content for lots of different audiences at different times in their lives, it's very hard to solve for everyone all at the same time. Brenna (22:49): Yeah, that is very, very true. We have a very talented content team. I have to give all the credit to them to be honest. They're just very thoughtful about this and methodical about how we package our content together to make it as appealing as possible. And in terms of email marketing with our blog like not taking into account the email marketing that we have for our different products, but just for our blog. For example, we only send one newsletter a week, so we're not sending people a newsletter every time we publish a new blog post, because we figured if we did that, then that would be kind of spammy. Like, you know, if I'm a Todoist user and I'm receiving like a an email about a new Twist feature, like what, I don't know, it just, it doesn't compute. Brenna (23:48): So that's why we decided to package all of those into just one single weekly newsletter. And the way that our team does that is like finding a common theme and then kind of like cherry picking the different content from our products, thought leadership and packaging that together in a way that is coherent and doesn't necessarily feel like, okay, look, here's this section about Todoist. Here's a section about Twist. Here's a section about remote work. It takes like a lot more thought than just, you know, going post by post. And I think that has worked well for us, our newsletter blog newsletter list just crossed, I think the 50,000 subscriber milestones. So that was exciting for us. And yeah, I think it's working and you send it out every week, every week. Yeah. And, and that's new. We had just sent it out every two weeks, but you know, our content team is kind of on a roll these days. Brenna (24:55): And so we figured it we could, we could bump the cadence and I guess that is sort of another component of our unconventional marketing. Like we are really entrenched in the mentality of like, not spamming our users. Like we don't send people push notifications. We only were like very, very mindful about the communications that we send out to our users and you know, try not to bother them during their day because we know that they're busy and I have a lot of stuff going on and they don't need to be reminded that, you know, Todoist or Twist exists all the time. So that has something that has just been ingrained into all of our brains on the marketing team. And I think it's, it's different because a lot of other companies don't operate, operate that way. And a lot of the marketing playbooks, like, I don't think take that into account. Kathleen (25:55): Yeah, yeah, yeah. You definitely have to be careful. So you're, it sounds like you're investing a lot of time and effort into content. You mentioned that, that that's a big focus for you. How are you getting your content out in front of your audience beyond, you know, organic search? Brenna (26:13): That's a great question. And honestly, I think that's something that we could do better. It's the content that we have on our blog is really top-notch. And I think, you know, the, the increase in organic traffic speaks for itself, and that has been really gratifying to see, but at the same time like we also have never experienced with like, or never experimented with running ads based on our content or doing performance marketing with our content. At this point it's pretty much just our, like the email newsletter that I had mentioned are on our social media channels. And then also we do kind of pepper in our, our content into the, like the product email life cycle as well. So we try and find useful places where our content would fit like in the user life cycle and include it there, but it's a challenge for us. Like our team is very small. We only have two people who work on content full-time and they're writers and editors and, you know, coordinators at the content calendar doing a little bit of everything there, right. The newsletter. And it's, it's honestly hard to find the bandwidth to like, explore all these other different channels. But that is definitely on our radar for this year. Kathleen (27:39): And, and what percentage of your marketing effort goes towards acquiring new customers versus marketing to the customers you already have? Brenna (27:50): Yeah, that's, that's a great question. Honestly we focus most of our marketing on our existing users because Todoist, for example, has grown essentially organically since day one. Twist is a little bit of a different story that has been more of an uphill battle. But because we haven't had to kind of focus on filling the funnel for new users. We've tried really hard to like aim most of our marketing efforts at people who are already using our product. Kathleen (28:29): Do you have any referral campaigns? Like where, where do most of your new customers come in from? Are they just finding you in the app store? Brenna (28:37): Especially before people find us in the app store, we have like many thousands of downloads a day, so it's, we're almost like we don't want to fill the funnel anymore. We have this like very strange problem of like, we have a lot of downloads and new users and trying to figure out how to best onboard them and everything is, is a challenge for us, for sure. So yeah, a lot of our, our users come just from the web, from the Apple app store, Google play, and then for Twist it's a lot more word of mouth and people find us a lot more frequently through our content marketing because it's, yeah, it's a very different user journey that people have to go through. So they're both very different, like you know, marketing to us is, it's somewhat of a challenge because the journeys for the products are so different. And they require like very, very different tactics. And I think it's interesting. Kathleen (29:42): That you're in the app stores because I mean, I, I have not done any marketing for an app before. And my understanding is that it is very much its own beast. I would imagine that getting reviews is a big piece of that. And so can you talk a little bit about any efforts you've put into increasing your visibility in the app store? Brenna (30:00): Yeah, definitely. So we have experimented with that more frequently in the last few years before we would just kind of like, you know, throw our screenshots up and have our app description and not do too much about it. Like we didn't have any prompts in our apps, like asking users to, to write reviews. But we do now. And that has been very useful for us to find like this very specific moment in the user journey to ask people to give that feedback. Definitely a trial and error process. But yeah, having the reviews is, is key. And then we also do spend a lot of time on the screenshots and graphics themselves making those look beautiful and it's a science in itself of like, you know, how many characters and, you know, what should, what should be on the, on the screenshot and how much does the app to show. And it's kind of a science and we have started experimenting with Apple search ads. So that's new for us this year as well. And it's going pretty well, but yeah, the app stores are our huge source of new users for us. Kathleen (31:23): Now, so, so recap for me your results, because I feel like that's what makes the story so interesting. You talked about a hundred percent year over year traffic growth, I think it was from your content. Are there other results in the, in the form of like user acquisition or any other growth metrics that would be good to add to that? Brenna (31:44): Yeah. I mean to date, I, yeah, we have had like over 25 million people sign up for Todoist. So that has been exciting. Like one really cool marketing campaign that always sticks with me that we did was in 2016, I believe. And that's when our users crossed the 1 billion completed tasks threshold. So that was a really exciting moment. And we created a really special marketing campaign around that, like asking our users, what is the most important thing that Todoist has helped you achieve in your life? And the answers we got were just like, so mind blowing and emotional and really touching to be honest. And, and that it has all been done like organically, to be honest. So, and we're also very much an anomaly in that we don't track our data or ROI of marketing really at all. Brenna (32:52): We've never really had to, until we started investing money in ads this year. So we've never really been a data-driven company. Like a lot of the work that we've done has been based on our gut feeling and you know, how we want our users to interact with our apps and like our hopes and dreams that we have for them in terms of like living a more productive, fulfilling life. So I guess that is another, another weird aspect of working at Doist is like, we, we just, last year, I think started like looking at Google analytics and things like that. So I don't know, like not a lot. I worry that people can't take much out of this this playbook because it is so unconventional and different than like a regular startup. Kathleen (33:47): But there's some really important lessons here. And as I listened to you talk, I think there's like three that really stand out to me. And this is a very strong illustration of how you can, you know, follow the classic marketing playbook and still not see results, or you can not follow the classic marketing playbook as you did and see great results. And so the three things that stand out to me are number one, a very clear why, like you said earlier on that you have this really clear vision of the world that you want to live and work in, and that you, and you want to share that with your users and you want to attract the people that, that share that feeling. And so I feel like defining that sort of vision, mission, and values, and being really clear about it and, and putting some emotion behind it is something that every marketer really, really needs to start with, because that makes everything else that much easier. Brenna (34:46): Definitely. Yeah. Yeah. I mean, you totally hit the nail on the head, Kathleen like everything that we do at Doist, like any marketing initiatives that we do, we have this like a campaign brief and at the top of the campaign brief, it's always like a section that starts out with why, why is this great for the user? Why is this going to improve their life? And that goes from like even the biggest marketing projects we have to like the smallest sort of like release announcements that we do. So that is huge for us. And I think it's a huge like kudos to our founder, Amir. He has been very clear about that since day one. And so again, like I had mentioned this phrase before, but like, this is just embedded in our DNA. Everything we do starts with why and everything we do is formulated under this umbrella of like, what is the future that we want to live and work in and how can we like fast track this future for more people as well? Kathleen (35:51): I love that. And that comes through very clearly when we hear you talk. I would say the second thing that jumps out at me is you talked about being a product led company, and I've always said, and I strongly believe that the best marketing in the world cannot make up for a poor product. Right. And so having a focus on the product first and letting the product honestly do the work for you, having a great product, focusing on continuing to improve it, continuing to add functionality that solves for the needs of your users. Like that's big, and that's not just a marketing thing, that's a company thing. And, and I would say the vision mission values as a company thing too. Brenna (36:27): Definitely. Yeah. And in terms of the product, I think there are a few other takeaways that I could mention that might be useful for people. Like one other sort of unconventional thing that we have done is like, we always translated all of our apps into, I think, like almost 20 different languages. So all of our apps, all of our help center content, all of our lifecycle marketing. Part of our company's DNA is being like a, a global company. Like I said, we've been remote from day one. Our, our team is spread out all across the world. And so we are really passionate about like providing products for users in the language that they speak. So that has been one really important driver of growth, I think for us. And then just in terms of like always trying to like innovate and not rest on your laurels, like, you know, a lot of our competitors in the productivity space have been acquired and or, you know, kind of fallen off the wayside. Like everybody knows that like the, you know, the to-do list app space is very extensive. But just continuing to kind of like keep our heads down, focus on like what we want to see out of the app and not looking at competitors has, has worked out really well for us. Kathleen (37:54): That the third thing that to me jumped out of this conversation was this sort of like obsessive focus on the customer and the journey that they're on and you referred to it as empathy for the customer. And, and to me, that, and how that plays out in terms of solving for the needs of the customer through content. Like those two seem very married together, having deep empathy for the customer and then creating content that solves for them. I feel like when you add these three things together, the clear vision and why, the product led approach, and then the deep empathy for the customer, how that translates into a content driven approach. Like you have basically thrown out all the rest of the marketing rulebooks, but you did those three things really well and it allowed you to not do the others. Kathleen (38:47): Like, honestly, that's where your success sounds like it came from. And I love that because the three, those three things are things that transcend trends. It's, they transcend technology and it transcends tactics. So like a lot of marketers get caught up in what's the latest, you know, Google algorithm or what's happening with Facebook ads and what's, what's, you know, clubhouses new, should I be on that? And all of those things are like channel changes and tactics and technology changes. But if you stay true to the three core things we talked about, which are timeless and marketing, then none of the rest of it really matters, it seems to me. Brenna (39:28): Yeah. I mean, for sure, like our brand you know, since I started at Doist, like, we have been kind of like maniacally protective of our brand. And in fact, I was listening to your podcast earlier today with Nandini Jammi about like the you know, not letting your company's ads run on these like not great websites. And that for us has been like a really great North star ever since beginning. And that allows us, like knowing what we want out of our brand. And like knowing that the products that we create, you know, we want people to be more productive. So for us, that's like, okay, well, productivity probably doesn't mean that like, people are going to be on Facebook all day. So what's the point of like running ads, because that's essentially against like everything that we're going for. So for us, that has been kind of essential in our process of elimination in terms of marketing tactics. Kathleen (40:34): I love that. I love this whole story. You know, we're going to run out of time, so we've got to change gears now. And I have two questions for you that I ask all of my guests, which you've probably heard since you've been listening. First one being, of course, we talk a lot about inbound marketing on the podcast. So is there a particular company or individual that you think is doing really amazing inbound marketing work? Brenna (40:57): Yeah, so besides my team, because I am so proud of them, everything that they do I guess my best example, these days would be Peloton. I know it's like such a hot topic. These, you know, with the COVID and, you know, people ordering bikes and stuff, it's like very trendy these days, but coming on the heels of what you just mentioned, like, I don't notice that many brands that do like this Y based marketing as well as Peloton, like as a user. I really appreciate the communication that they have with us. And I feel like it's very authentic. Like there, I find one of the few brands that walk the walk and talk the talk. Like if they say that they are investing in diversity, like you can really tell that they're investing in diversity. And they have just done like this insane job of like building a community around the product. And getting people like super hyped up into like all of the different offerings that they have. I appreciate us as a user. They like do beta testing and invitations that make you feel like you're part of the product roadmap. But more importantly, I feel like it's a brand that I just, I really appreciate their authenticity and their dedication to like putting their money where their mouth is. Kathleen (42:31): Well, I too am a Peloton user. And so you can ride with me at kathslat, if anybody wants to join. I'm usually on it every morning from what is it, like 5:45 to 6:30 AM? Otherwise it doesn't happen, but no, I totally agree with you. And in fact, I posted something on LinkedIn recently about how they're like a marketing masterclass, because it's community, it's gamification, it's the personal brands of their instructors that they've, they've led with. The instructor brands which I think is really smart because people like to glom onto people. There's so much to the Peloton model that I, I totally agree with you. Brenna (43:13): Yeah. It's kind of like a never ending story I would love to read. If somebody would be interested in writing like a book on Peloton marketing, I would totally buy that. Kathleen (43:22): Yes. As would I. All right. Other question, marketing changes really quickly. How do you keep up to date and stay educated? Brenna (43:32): Yeah, I actually like every Wednesday, I block off a time in my calendar for learning. So this is very important for me. It's very important. Like part of our team ethos at Doist is to maintain like your professional acumen. So there are a few sites that I regularly peruse on my Wednesdays on my learning Wednesdays. One is the blog that Open View Partners writes. So they're, they're kind of experts in product led growth. So they tend to have pretty good content about that. Reforge, which they focus on growth marketing, Brian Balfour. He's really good. Yeah. Marketing examples. Awesome. Just like really bite sized marketing content that's super actionable. First Round Review, which is another VC fund that has a really fantastic blog. And then anything by your previous guests, April Dunford, who I'm like, I think I've read her book like two or three times. So I'm a big fan of hers, but honestly, when I was thinking of this question, I do feel like I struggled to find like really well done content about marketing that is big picture and like, not necessarily focused on like the minutia of marketing. Like I would really love to read more content. That's like bigger picture branding, positioning, product marketing. And I, I find that it's challenging to find that these days, to be honest. Kathleen (45:18): Yeah, there, and there is a sea of marketing content. There's so much of it. And so we didn't have to find the gems is tough, which is why I'm asking this question and, you know, hearing what other people have, have zeroed in on in terms of the needle in the haystack. Brenna (45:34): Yeah, it's, it's, it's a challenge. Like there's a lot to sift through. So if anybody wants to share me their gems, you can find me on Twitter at BrennaKL. And I would definitely like to read some new content these days. Kathleen (45:48): You know, it's funny, I should put together an article with all of the answers to this question that I've gotten from different people and share it out because it is a huge challenge. So thank you for sharing your sources. You just mentioned one way people can find you that is on Twitter. Any other particular ways people should reach out and connect with you online, or how can they learn more about Doist? Brenna (46:11): Yeah. So Twitter is the best place for me. For the time being I will be completely disconnecting from work as of this Friday, but otherwise you can learn about Doist, Todoist, and Twist at Doist.com. And yeah. Thank you again, Kathleen, for having me on it was a real pleasure. Kathleen (46:35): This was a lot of fun. Thank you for sharing your story. And, and if you're listening and you learned something new or enjoyed this episode, of course, I would love it if you would head to Apple podcasts or the platform of your choice and leave the podcast a review. And if you know somebody who's doing amazing inbound marketing work, please tweet me at @workmommywork, because I would love to make them my next guest. That's it for this week. Thank you so much, Brenna. Brenna (47:00): Thank you for having me.

Companies are spending a fucktonne of money in marketing, and more specifically in ads, mostly on the main platforms like Google and/or Facebook. However, these platforms act like a black box. You have little to no control over where do your ads end up appearing.Nandini Jammi, a marketer at heart, started tracking the origin of the ads served to her and by scratching the surface, she ended up uncovering that a lot of ads were being served in hate speech sites, far-right platforms and all sorts of dodgy sites.Nandini co-founded Sleeping Giants, an organisation devoted to brand responsibility through online activism. She's now running Check My Ads, an agency that ensures that your ads are not being served and thus funding the wrong sites.Actually, one of her findings in the industry was working with Uber, as their Head of Performance Marketing put it: "I ended up uncovering $90 million in advertising fraud because of your actions when I was running performance marketing at Uber." - Mind-boggling innit.We spoke with her and our friend Josh Feldberg about why adtech, as an industry, is broken, why technology has been the cause and can potentially be also the solution to this problem, what's the role of agencies in this, how to allocate marketing budgets and what tools are guilty of what amidst a very intense session of nerding out about advertisement and ethics in marketing and brand advertisement.If you want to learn more, you can also subscribe to Nandini's newsletter BRANDED on Substack.

In the case of online hate, follow the ad money.

What if you built a movement powerful enough to defund hate groups online, won one of the most prestigious awards in advertising, and then had your co-founder tell you to stop taking credit? If you’re Nandini Jammi, you’d get even louder.Nandini Jammi is a brand safety advocate and co-founder of Sleeping Giants, where her campaigns got major advertisers to stop funding sites like Breitbart. Now she’s co-founded a new company called Check My Ads, where she works with Fortune 500 companies to ensure that their ads aren’t showing up on extremist sites. She is also a writer, speaker, and activist full of practical advice for how to stand up for yourself in the workplace."I think that when you take a stand on something that is important, you will always have people who disagree with you. And that's fine. And you should let them disagree with you...if you're out there creating change and fighting for what you believe in, you're doing something right if people disagree with you. It can feel a kick in the gut sometimes when people that you respect don't agree with you. It's always important, I think, to understand their perspective, understand why you disagree with it, understand why they disagree with you, and use that to push your work forward."—Nandini Jammi, co-founder of Check My AdsWe talk about:How Nandini helped strip funding from some of America’s most powerful far-right news outletsWhat is a brand safety advocate?Why “being difficult” in the workplace is not necessarily a bad thingHow to find the courage to claim your achievements and stand up for yourself in an unsupportive work environment. And when it’s okay to leave.What makes a successful business partnershipPlus: A new segment called “You got this!” This season, Sara leaves each episode with a challenge to our listeners. This week’s is: “What is your boldest, most in-your-face thing that you honestly wish you could say out loud? What is one small risk that you could take this week to make that happen?” If you want to take that challenge on, head over to https://www.activevoicehq.com/podcast! Links:BrandedNandini’s websiteCheck My AdsActive Voice

Nandini has a background in marketing and journalism and has been responsible for growth and community at companies including Kayako and ProdPad. She was named by Business Insider as one of 23 industry leaders “fixing” digital advertising and a Digiday Changemaker in 2017. At BoS USA Online 2020, Nandini discussed some of the potential dangers organisations face in a world where news travels fast online. She shares some insider insight into why HotJar publicly dropped the Trump campaign and GOP's account in August 2020 and she also explores the role of acceptable use policies and the steps you can take to ensure your companies values stand the test of time. For more great talks, visit businessofsoftware.org/videos. --- Send in a voice message: https://anchor.fm/business-of-software/message

Nandini Jammi, brand safety expert and digital advertising activist, visits the pod. In 2016, she co-founded Sleeping Giants, a social media campaign that alerts companies about how their ad placements might fund hate speech. Within one year, the campaign's efforts resulted in a 90 percent drop in Breitbart News' ad revenue. Since then, she has led campaigns that have convinced advertisers to flee outlets like The O'Reilly Factor and spearheaded efforts to de-platform problematic white nationalists. In June 2020, she launched Check My Ads to help brands understand and redirect their digital media spend. You might remember Nandini from our first issue, which highlighted a piece in which she reclaims the narrative around her co-founding of Sleeping Giants. In this episode, she shares her story in vivid color -- from the propagation of misinformation to advice for women at risk of being erased from entire movements they've built. In a world where The Social Dilemma is the new norm, this is an episode you can't miss. Nandini is a trailblazer, pioneering the path forward in ad-tech and for women everywhere.For more content, subscribe to our newsletter at trailblazers.substack.com. Follow us @southasiantrailblazers on Facebook, Instagram, and LinkedIn.

Susan Zakin talks with Lee Pacchia about her recent article in The Baffler discussing the concept of failed states and how the United States is starting to show early warning signs of joining such an ignominious club. Later, Lee speaks with Nandini Jammi co-founder of Sleeping Giants about her time with the online activist group organizing campaigns to force brands and organizations to take a critical look at where their ad dollars are being spent. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/niteswknds/support

This week on The Op-Ed Page with Elisa Camahort Page: 1. Using Rape and Abuse Victims as a Shield JK Rowling statement, speaking for abuse victims: https://www.jkrowling.com/opinions/j-k-rowling-writes-about-her-reasons-for-speaking-out-on-sex-and-gender-issues/ JK Rowling on trans treatment as a new form of conversion therapy: https://www.nbcnews.com/feature/nbc-out/j-k-rowling-warns-against-new-kind-conversion-therapy-n1232958 Stats on rape/abuse criminal prosecution/accountability (via RAINN): https://www.rainn.org/statistics/criminal-justice-system 2. #DefundthePolice: Tangible Actions What Defunding the Police Really Means for Black Communities: https://www.bet.com/news/national/2020/06/15/defunding-police-departments-black-communities.html Minneapolis City Council vote: https://www.npr.org/sections/live-updates-protests-for-racial-justice/2020/06/26/884149659/minneapolis-council-moves-to-defund-police-establish-holistic-public-safety-forc Breonna Taylor's Law: https://www.nytimes.com/2020/06/12/us/breonna-taylor-law-passed.html Chokehold bans: https://www.cnn.com/2020/06/10/world/police-policies-neck-restraints-trnd/index.html Berkeley mandating unarmed staff for traffic stops: https://www.theguardian.com/us-news/2020/jul/15/berkeley-police-california-unarmed-civilians-traffic-stops Police fatality stats, 2019: https://www.fbi.gov/news/pressrel/press-releases/fbi-releases-2019-statistics-on-law-enforcement-officers-killed-in-the-line-of-duty Most dangerous jobs in the US: https://www.cnbc.com/2019/12/27/the-10-most-dangerous-jobs-in-america-according-to-bls-data.html 3. Quick Takes: Washington football team name change: https://www.espn.com/nfl/story/_/id/29460299/how-events-2020-forced-washington-nfl-team-name-change Sleeping Giants co-founder Nandini Jammi statement: https://medium.com/@nandoodles/im-leaving-sleeping-giants-but-not-because-i-want-to-d9c4f488642 The Influencer Activist Toolkit: https://couragetoearn.com/influencer-activist-toolkit/ Jamia Wilson and me at The Riveter (online) July 24th 10AM PT: Your Personal Road Map to Being an Effective Everyday Activist. Sign up here: https://theriveter.co/events/your-personal-road-map-to-being-an-effective-changemaker/ Road Map for Revolutionaries by me, Carolyn Gerin and Jamia Wilson: https://roadmapforrevolutionaries.com Thanks to my podcast host Messy.fm Thanks to Ryan Cristopher for my podcast music: https://music.apple.com/us/artist/ryan-cristopher/1479898729 Social media handles: Twitter: @ElisaC @OpEdPagePodcast Insta: @ElisaCP Web: elisacp.com Please share, subscribe, rate and review!!

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, sponsored by Amplitude, learn how to apply this ethos to [...] Read more » The post Sleeping Giants – Nandini Jammi on The Product Experience [Rebroadcast] appeared first on Mind the Product.

Nurses in Florida represented by National Nurses United raise their fists during a demonstration protesting unsafe conditions during the Covid-19 pandemic. Photo from NNU. On this show: 0:08 – Are states running low on Personal Protective Equipment (PPE) again, amid the surge in coronavirus cases? The union National Nurses United is leading calls for states to reimplement closure measures, and for the Trump administration to invoke the Defense Production Act to manufacture needed PPE for frontline healthcare workers risking their safety during the pandemic. We hear from NNU co-president Jean Ross (@NationalNurses). 0:21 – A group of tenants in a rent-controlled building on Genoa Street in Oakland are being evicted during the pandemic under the Ellis Act — and they say it's retaliation. Reporter Danielle Kaye (@danielledkaye) has the story. 0:34 – Rents in the Bay Area are dropping. How do tenants negotiate for lower rents as the market changes? We take listener calls with Eric Toscano of the Tenant Law Group, based in San Francisco. If you have a tenants' rights question you'd like us to follow up on, call our off-air voicemail box at 510-306-2371. 1:08 – California's moratorium on fracking permits quietly ended, and Newsom's government has been handing out permits to big oil. Environmental activists condemn the decision, and journalists have raised questions about the power of the oil and gas lobby in the Newsom administration. Hollin Kretzmann of the Center for Biological Diversity discusses the permits and advocates' efforts to force California to end fracking. 1:20 – The Oromo ethnic group in Ethiopia has been facing brutal repression after the latest wave of demonstrations over the killing of musician Haacaaluu Hundeessaa. Some U.S. Ethiopians have also been jailed in the recent protests in Addis Ababa, including residents of Washington State, prompting protests in Seattle. Temesgen Mengesha is the pastor at Grace Lutheran Church, an Oromo Lutheran congregation in El Cerrito. He talks with us about the history of repression of the Oromo people in Ethiopia, and the mounting daily death toll to violence. 1:34 – “Stop Hate for Profit” — that's the name of a major Facebook ad boycott led by the NAACP, Sleeping Giants, the Anti-Defamation League and Color of Change, charging that Facebook has failed to act to curb hate and anti-Black racism on its platform, resulting in violence. The civil rights groups are calling for major changes, and the company has so far failed to meet their demands. Advocates met with Facebook leadership yesterday. Our guest Nandini Jammi (@nandoodles) co-founded Sleeping Giants, a social media activism organization, as well as her brand safety consultancy, Check My Ads. The post Nurses call for immediate PPE production as states run low; How to negotiate for lower rent as prices drop; Newsom issues new fracking permits to Big Oil appeared first on KPFA.

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, learn how to apply this ethos to your products, where [...] Read more » The post Sleeping Giants – Nandini Jammi on The Product Experience appeared first on Mind the Product.