Podcast appearances and mentions of paul griffith

This session shares the Franklin School Committee Budget Subcommittee meeting of Tuesday, May 28, 2024. Subcommittee Chair Dave McNeill, Dr Paul Griffith, KP Sompally, Supt Lucas Giguere, Business Administrator Dr Bob Dutch and current Asst Business Administrator Janaina Vasconcelos-Melotti participated.My notes from this session:Overview of agenda from Supt Giguere, Dr Dutch provides update on scenarios being prepared, 35+ staff possible if the override fails, some of the estimates depending upon how the teacher contract handles the individuals and their status, licensure, tenure, etc.If fees go up, then some of the cuts could decrease. There is more coming in the SchCom meeting about use of the revolving funds, there is nothing more there to use, albeit some folks not quite accepting/understanding itThe cuts, if the override does not pass, will increase class sizes, and course loads for teachers and other staff will also increase. They did look to provide class size equity across in consideration.By way of example, high school students in selecting their electives are helping to determine what is offered or notAn overview of the revolving accounts. "The idea that revolving funds can contribute more than they have is not reality" Revolving funds accounts are also restricted to expenses of that nature, they can't be used indiscriminately elsewhereSpecial Ed would be an investment that can provide a returnReview of the future budget forecast, after the $6.3, assuming the override passes, then the 60% would come, does it include the 'normal' 2.5% or not. Bottom line, the $4m would still be more than 'normal'Meeting adjourned, downstairs to full school committee meetingThe meeting recording runs about 46 minutes.--------------Agenda for this session -> https://www.franklinps.net/sites/g/files/vyhlif4431/f/agendas/5-28-24_agenda-budgetsubcom_0.pdf My notes captured via Twitter can be found in one PDF file -> https://drive.google.com/file/d/1bQxguiqvMylIi8_n0OOfzP6NJwDUsngX/view?usp=drive_link -------------We are now producing this in collaboration with Franklin.TV and Franklin Public Radio (wfpr.fm) or 102.9 on the Franklin area radio dial. This podcast is my public service effort for Franklin but we can't do it alone. We can always use your help.How can you help?If you can use the information that you find here, please tell your friends and neighborsIf you don't like something here, please let me knowThrough this feedback loop we can continue to make improvements. I thank you for listening.For additional information, please visit Franklinmatters.org/ or www.franklin.news If you have questions or comments you can reach me directly at shersteve @ gmail dot comThe music for the intro and exit was provided by Michael Clark and the group "East of Shirley". The piece is titled "Ernesto, manana" c. Michael Clark & Tintype Tunes, 2008 and used with their permission.I hope you enjoy!------------------You can also subscribe

Paul Griffith and Sarah Felix are part of the ownership team for Smashin' Crab. We talk to Paul and Sarah about their ghost kitchen concept, Take Flight Hot Chicken, the catering arm of Smashin' Crab, Culinary Temptations and the Smashin' Crab Commissary. Learn more about your ad choices. Visit megaphone.fm/adchoices

This session shares the Franklin School Committee Budget Subcommittee meeting of Tuesday, April 30, 2024. Subcommittee Chair Dave McNeill, Dr Paul Griffith, KP Sompally, Supt Lucas Giguere, & Business Administrator Dr Bob Dutch participated.Review of the Joint Meeting held on April 24 with the Town Council.Once the Town Budget was released for FY 2025, and after returning from school break, they looked at what fees and cuts would be up for consideration for providing coverage to balance the $6.3M shortfall assuming there is no override, or if there is, it doesn't succeed.The meeting recording runs about 48 minutes.--------------Agenda for this session -> https://www.franklinma.gov/sites/g/files/vyhlif10036/f/events/franklin_public_schools_budget_sub_committee_meeting.pdf My notes captured via Twitter can be found in one PDF file -> https://drive.google.com/file/d/1be0w7r_ryIsluDaxxpSSiTz6lwn9sxw5/view?usp=drive_link PDF file proposed fee increaseshttps://drive.google.com/file/d/1-9L1xop0J7YXYmy9K0rcb0cuMehLj9gy/view?usp=drive_link -------------We are now producing this in collaboration with Franklin.TV and Franklin Public Radio (wfpr.fm) or 102.9 on the Franklin area radio dial. This podcast is my public service effort for Franklin but we can't do it alone. We can always use your help.How can you help?If you can use the information that you find here, please tell your friends and neighborsIf you don't like something here, please let me knowThrough this feedback loop we can continue to make improvements. I thank you for listening.For additional information, please visit Franklinmatters.org/ or www.franklin.news If you have questions or comments you can reach me directly at shersteve @ gmail dot comThe music for the intro and exit was provided by Michael Clark and the group "East of Shirley". The piece is titled "Ernesto, manana" c. Michael Clark & Tintype Tunes, 2008 and used with their permission.I hope you enjoy!------------------You can also subscribe and listen to Franklin Matters audio on iTunes or your favorite podcast app; search in "podcasts" for "Franklin Matters"

This session shares the Special School Committee meeting of Thursday, April 25, 2024. Chair Dave Callaghan, Al Charles, Dr Paul Griffith, Ruthann O'Sullivan, KP Sompally, Vice-Chair David McNeill were present; Erin Gallagher was absent. Candidate for the interview is the current assistant to the business administrator, as an interim position appointment. Janaina Vasconcelos-Melotti is here to present her background and answer questions.The meeting recording runs about 60 minutes.--------------Agenda for this session -> https://www.franklinps.net/sites/g/files/vyhlif4431/f/agendas/sc_special_mtg._agenda_-_4_25_24.pdf My notes captured via Twitter can be found in one PDF file -> https://drive.google.com/file/d/1lPQG_l9gieATruY5JDCh1u4QEkXZhNMX/view?usp=drive_link Franklin TV Video was recorded but it is not yet available (not sure why).-------------We are now producing this in collaboration with Franklin.TV and Franklin Public Radio (wfpr.fm) or 102.9 on the Franklin area radio dial. This podcast is my public service effort for Franklin but we can't do it alone. We can always use your help.How can you help?If you can use the information that you find here, please tell your friends and neighborsIf you don't like something here, please let me knowThrough this feedback loop we can continue to make improvements. I thank you for listening.For additional information, please visit Franklinmatters.org/ or www.franklin.news If you have questions or comments you can reach me directly at shersteve @ gmail dot comThe music for the intro and exit was provided by Michael Clark and the group "East of Shirley". The piece is titled "Ernesto, manana" c. Michael Clark & Tintype Tunes, 2008 and used with their permission.I hope you enjoy!------------------You can also subscribe and listen to Franklin Matters audio on iTunes or your favorite podcast app; search in "podcasts" for "Franklin Matters"

This session of the radio show shares the Franklin (MA) School Committee meeting held on March 19, 2024. The meeting was held in the Council Chambers. All 7 members of the Committee were present in Chambers. Quick recap:FY25 Budget Open Hearing (presentation doc not posted but the full budget book is available -> https://www.franklinps.net/sites/g/files/vyhlif4431/f/uploads/fy25_complete_budget_book.pdf)2 quick points from School Committee member Paul Griffith during the Q&A for the presentation, I paraphrased here but go listen to what he said:Great clarification questions from Cmte member Griffith Go back and listen (via the YouTube link) for his points on the class size as well as the support services (i.e. personnel titles) some legally required if not morally to provide the proper education for each studentIf we are looking at the bare minimum of level services across the Town and schools, given the Town expected revenue, it is not whether there should be an override, it really should be a discussion on how much of an override we can afford (great point!)Discussion/Action ItemsA. Student Opportunity Act Plan ApprovalB. Policy First ReadingC. Policy Second Reading/AdoptionD. ACCEPT Collaborative Agreementall these items passed by a 7-0 voteThe meeting runs just over 3 hours (5 minutes) so let's listen to the School Committee meeting held on March 19, 2024.--------------Franklin TV video link -> https://www.youtube.com/watch?v=2YXw4dnXUqk School Committee page => https://www.franklinps.net/district/school-committee Meeting Agenda doc -> https://www.franklinps.net/sites/g/files/vyhlif4431/f/uploads/scagenda_3-19-24.pdf Meeting packet folder -> https://www.franklinps.net/district/meeting-packets/pages/march-19-2024-school-committee-meeting My notes captured via Twitter were collected in a single PDF -> https://drive.google.com/file/d/1-1dD9wIUOeE_0ZS76jJsRgnKgtkScxAE/view?usp=drive_link Photos of the slides shown can be found in one album ->https://photos.app.goo.gl/raH5wfZR6pU7yths6 --------------We are now producing this in collaboration with Franklin.TV and Franklin Public Radio (wfpr.fm) or 102.9 on the Franklin area radio dial. This podcast is my public service effort for Franklin but we can't do it alone. We can always use your help.How can you help?If you can use the information that you find here, please tell your friends and neighborsIf you don't like something here, please let me knowThrough this feedback loop we can continue to make improvements. I thank...

This session shares the Town of Franklin (MA) Joint Budget Subcommittee meeting held on Wednesday, March 6, 2024. The meeting was conducted in the Council Chambers with a huge crowd and multiple folks tapped in via Zoom. The Joint Budget Subcommittee is composed of the 4 members of the Town Council, 4 members of the Finance Committee and 3 members of the School Committee (to avoid a committee quorum for each of the respective bodies).Chair - Tom Mercer, Brian Chandler, Cobi Frongillo, and Melanie Hamblen of the Town CouncilGeorge Conley, Natalie Riley, of the Finance CommitteeDavid McNeill, Paul Griffith, and KP Sompally of the School CommitteeQuick recap:Town Administrator Jamie Hellen and School superintendent Lucas Gigiuere jointly presented the story of the town and school budgets as they initially create a 10.1 million deficit to be resolvedNext steps outlined as this is the start of the discussion and fine tuning of the budgetThe show notes contain a link to the agenda, the Franklin TV meeting video, and to my notes.The recording runs about 3 hours and 30 minutes, so let's listen to the Joint Budget Subcommittee meeting of March 6, 2024.--------------Franklin TV video link -> https://www.youtube.com/watch?v=D33RO5xYoUg Meeting agenda -> https://www.franklinma.gov/sites/g/files/vyhlif10036/f/agendas/joint_budget_subcommittee_meeting_agenda_-_march_6_2024.pdf Presentation document link -> https://www.franklinma.gov/sites/g/files/vyhlif10036/f/uploads/2024-03-06_fy25_budget_slides_jbsc.pdfPhoto album capturing the slides and meeting https://photos.app.goo.gl/b4HcchHohAs9vqrJA My notes captured via Twitter and collected in one PDF https://drive.google.com/file/d/1m42hRAFdfM-OX-brLa6epXiuEktOEeWU/view?usp=drive_link Additional info will be added to the FY 2025 budget page as the budget gets fined tuned over the next several weeks https://www.franklinma.gov/town-budget/webforms/fy-25-budget-materialsJoint Budget Subcommittee page -> https://www.franklinma.gov/joint-budget-subcommittee --------------We are now producing this in collaboration with Franklin.TV and Franklin Public Radio (wfpr.fm) or 102.9 on the Franklin area radio dial. This podcast is my public service effort for Franklin but we can't do it alone. We can always use your help.How can you help?If you can use the information that you find here, please tell your friends and neighborsIf you don't like something here, please let me knowThrough this feedback loop we can continue to make improvements. I thank you for listening.For additional information, please visit

In this first episode of 2024, host Tammy Allen and guest speaker Paul Griffith investigate the question: can collaborative just culture programs improve labor relations? Whether or not you have a collective bargaining organization representing your employees, the frontline workers are vital to your culture and your ability to see, understand, and manage risk.

This session shares the Franklin, MA School Committee Budget Subcommittee meeting held on Tuesday, Jan 23, 2024. The meeting was conducted in the 3rd floor training room. Chair Dave McNeill opened the meeting. School Committee members Dr Paul Griffith and KP Sompally participated. Superintendent Lucas Giguere and Business Manager Dr Bob Dutch, Asst Business Administrator Janaina Vasconcelos-Melotti also participated. Quick recapSubcommittee meeting starts a few minutes late. Supt Giguere provides an overview of the capital budget process and then expands upon the preview we're about to see. There is a budget workshop on Friday with the school principals, another update planned for February. Dr Dutch walks through the details of the budget development process. Key slide provides a preliminary look at the various budget scenarios. Lots to digest within this slide. More info coming as the budget workshop (mentioned earlier) and further work through Feb leading to the view at the Feb 13 School Committee meetingFour basic scenarios reviewed; (1) “less than level service” this would require cuts and reductions, exactly what will be fleshed out over the next weeks. (2) “level service” or survive mode, what would this be like? Feedback also asked “Ok if this is ‘survive,' what happens next year? (3) “Level service plus” to stabilize the level service and partially restore programs previously cut (i.e. middle school activities and the late bus to support them), (4) “level service and programing thrive” this builds upon #3 restore more positions previously cut and create bandwidth to innovate.Meeting ends with additional questions and discussion unasked as it was time to get downstairs for the full committee meeting opening at 7 PM (which actually started late due to this being late)The show notes contain a link to the agenda and to my notes.The recording runs about 52 minutes, so let's listen to the Budget Subcommittee meeting of Jan 23, 2024.--------------Budget Subcommittee agendahttps://www.franklinps.net/sites/g/files/vyhlif4431/f/agendas/1-23-24_agenda-budgetsubcom.pdfThe current operating budget or FY 2024 Budget information -> https://www.franklinps.net/fy24budget The FY 2025 budget info being developed with this set of meetings and a new link will be added here https://www.franklinps.net/district/school-district-budget Photos of the slides discussed -> https://photos.app.goo.gl/z7kg8bYxECezQ86v8 My notes in this ThreadReader PDF -> https://drive.google.com/file/d/1efrAyKeGBJSIck0d1wXRdnmg_w3bhdFq/view?usp=drive_link --------------We are now producing this in collaboration with Franklin.TV and Franklin Public Radio (wfpr.fm) or 102.9 on the Franklin area radio dial. This podcast is my public service effort for Franklin but we can't do it alone. We can always use your help.How can you help?If you can use the information that you find here, please tell your friends and neighborsIf you don't like something here, please let me knowThrough this feedback loop we can...

This session shares the Franklin, MA School Committee Budget SubCommittee meeting held on Tuesday, Jan 9, 2024. The meeting was conducted in the 3rd floor training room. Remote participation was enabled for this session that no one took advantage of. Chair Dave McNeill opened the meeting. School Committee members Dr Paul Griffith and KP Sompally participated. Superintendent Lucas Giguere and Business Manager Dr Bob Dutch also participated.Quick recapReady to live report on the FPS budget subcmte mtg about to begin, a short one before a workshop and then the full regular School committee meeting, so a busy night. Follow along with the agenda doc https://www.franklinps.net/sites/g/files/vyhlif4431/f/agendas/1-9-24_agenda-budgetsubcom.pdf Supt Giguere provides an overview of the capital budget process for this new group, Dr Dutch to walk through the details of the requests. This is preliminary to the FinCom meeting Weds night, and then to Town Council capital budget subcmte before final Town Council approvalSpecial ed van, middle school math curriculum,and then technology (Chromebooks, laptops, etc) among the items on this request in priority orderHave an existing 4 year plan for capital requests, looking to add the 5th year to make it formal at 5 and roll forward from thatDiscussion on options, lease vs buy, choice of extended warranty vs. purchase, at some point these will come due, periodMotion to approve capital request as discussed, second, passes, 3-0 Motion to adjourn, second, passes 3-0The show notes contain a link to the agenda and to my notes.The recording runs about 27 minutes, so let's listen to the Budget SubCommittee meeting of Jan 9, 2024.--------------Budget SubCommittee agendahttps://www.franklinma.gov/sites/g/files/vyhlif10036/f/events/fps_budget_sub_comm.pdf FY 2024 Budget information -> https://www.franklinps.net/fy24budget Capital budget doc for Finance Committee 01/10/24https://www.franklinma.gov/sites/g/files/vyhlif10036/f/uploads/_2024-01-05_memo_fy24_capital_program_fin_comm.pdf My notes in this ThreadReader PDF -> https://drive.google.com/file/d/18tMUBEmIEbKBdO93pMSBl5OgVHJWW0HT/view?usp=drive_link --------------We are now producing this in collaboration with Franklin.TV and Franklin Public Radio (wfpr.fm) or 102.9 on the Franklin area radio dial. This podcast is my public service effort for Franklin but we can't do it alone. We can always use your help.How can you help?If you can use the information that you find here, please tell your friends and neighborsIf you don't like something here, please let me knowThrough this feedback loop we can continue to make improvements. I thank you for listening.For additional information, please visit Franklinmatters.org/ or www.franklin.news/If you have questions or comments

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. Show references: https://carbonsix.digital/https://www.linkedin.com/in/pmarden/Paul Marden is the Founder and Managing Director of Carbon Six Digital and the CEO of Rubber Cheese. He is an Umbraco Certified Master who likes to think outside the box, often coming up with creative technical solutions that clients didn't know were possible. Paul oversees business development and technical delivery, specialising in Microsoft technologies including Umbraco CMS, ASP.NET, C#, WebApi, and SQL Server. He's worked in the industry since 1999 and has vast experience of managing and delivering the technical architecture for both agencies and client side projects of all shapes and sizes. Paul is an advocate for solid project delivery and has a BCS Foundation Certificate in Agile. https://www.rubbercheese.com/https://www.linkedin.com/in/kellymolson/Kelly Molson is the Founder of Rubber Cheese, a user focused web design and development agency for the attraction sector. Digital partners to Eureka! The National Children's Museum, Pensthorpe, National Parks UK, Holkham, Visit Cambridge and The National Marine Aquarium.Kelly regularly delivers workshops and presentations on sector focused topics at national conferences and attraction sector organisations including ASVA, ALVA, The Ticketing Professionals Conference and the Museum + Heritage Show.As host of the popular Skip the Queue Podcast for people working in or working with visitor attractions, she speaks with inspiring industry experts who share their knowledge of what really makes an attraction successful.Recent trustee of The Museum of the Broads.  Transcription:  Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. In this new monthly slot, Rubber Cheese CEO Paul Marden joins me to discuss different digital related topics. In this episode, we'll talk about how you can make your site more interactive and the tasks and costs associated with that. You can subscribe on all the usual channels by searching Skip the Queue. Kelly Molson: Hello. Back for a fourth time. Paul Marden: Hello. Kelly Molson: What attraction have you visited most recently, and what did you love about it? Paul Marden: Do I go first? I always go first. Kelly Molson: We've got a format now. Don't break the format. I'm comfortable. Paul Marden: I went to the Titanic Museum just recently. We were exhibiting, actually, at the Association of Science and Discovery Centres at their annual conference in Belfast, which was actually at W5 in the Titanic quarter of Belfast. And I could talk loads about W5, which I will do in another session. But the place that I went to that I was most kind of emotionally moved by which I'm a bit of a geek and I'm fairly concrete in terms of my emotional stuff, for me to feel moved. Kelly Molson: Yeah. It's normally me that's got the blubbing. Paul Marden: Yeah. So I was blown away by the experience at the Titanic Museum. I've never been to a museum with so few artefacts, which, of course, is because everything was lost at sea. And so the whole museum is about telling the story through reproductions and immersive experiences, which was all amazing. But then you stumble upon one of the original artefacts as you're wandering around, and there's only a handful of them, but it hit me like a brick wall when I actually came across them. So there's a life jacket. There's only twelve of those left in existence, and they've got one of them at the museum. And you walk into this room, where all of the names of the victims of this tragedy are on this massive wall. And it's a darkened room, but lit in the centre of the room was this one life jacket. Paul Marden: Amazing. And then you walk around and there's a section talking about the root cause of the accident. And there are the keys to the binocular store from the crow's nest, which happened to be in the second officer's pocket. And he had to get off the ship in Southampton and he didn't get back on, and so there were no keys. And so the people that were in the crow's nest couldn't open the box with the binoculars that would have led them to see the iceberg. Kelly Molson: Wow. What a story. That wasn't in the film. Paul Marden: No, it wasn't in the film. So it's really impactful. And then the storytelling was amazing, but completely lost on me. So I was chatting to. I made a new friend, Lucinda Lewis, the CEO of Catalyst Science and Discovery Centre, and we would, like, both say how amazing it was, how impactful it was. And she was like, "Yeah, and the dominoes." And I'm like, "Dominoes? What dominoes?" Paul Marden: And she was like, "Did you not see when you were looking at all of the root causes, they wrote them on these big pillars that were toppling, showing you the domino effect." I was like, "Okay, yeah, that was completely lost on me." Kelly Molson: So lesson for you is you need to pay more attention to the interpretation next time. Paul Marden: Completely clueless to the subtext of what was going on around me. But the story was amazing. Kelly Molson: Story is really cool. Yeah. I have never heard that before. That's really impressive. I think that picture that you painted of all the names with the one kind of life jacket in the middle of it is so powerful. I can see it in my head, but I've never seen it. Paul Marden: That was only one of a dozen kind of really powerful memories that I've got of being just blown away by their storytelling and how they communicated what happened. It was just an amazing place. Kelly Molson: Nice. I've got it. I missed that I couldn't make it to the conference this year because I was elsewhere. Paul Marden: Absolutely. What have you been doing recently? Where have you been? Kelly Molson: So this is a very recent one, literally last week, last Thursday, I was very kindly invited to go and visit the Ashmolean Museum, which is a free to enter museum. But what I really liked is they have a very large donations area as you first walk in and you've got card donations. Beep. So easy. I never have cash, so that was a big thumbs up for me. The museum is brilliant. I mean, it has some brilliant exhibitions in it that are there. They're always there. But I was really keen to go and see their colour revolution exhibition, which is all around Victorian art, fashion and design. Some of you might not know this about me, but I was a graphic designer in the past, actually. Probably. Actually, loads of you people know about that. Loads. Kelly Molson: I was a graphic designer once upon a time and I was a packaging designer and just design and colour. And also I've got a real passion for kind of interior design as well. So all of these things just, I have a big love of. So this exhibition for me was like, "This is the one. This is a big tick." What I found really fascinating is that Victorian Britain has this kind of connotation of being really dull and dreary, and the exhibition was kind of exploring that. It's absolutely incorrect, but they start with Queen Victoria's morning dress, which is a really powerful image. So after Prince Albert's sudden death, she plunged into a very deep grief. And she actually wore. I didn't know this. She wore black for the remaining 40 years of her life. I had no idea that she. Kelly Molson: I mean, I knew she mourned for a really long time. I had no idea she never wore another colour again. So she's obviously such an iconic image, an iconic person of that era, that image probably sticks with you, which is why it adds to that illusion of Victorian's love in the dark completely. But they didn't they really love colour.  And they love to experiment with it. And they have a big thing about insects and animals and bringing that into the colours that they wore. And the jewellery, like, some of the jewellery, like this beetle necklace, was just incredible. And there is a lot of. I know that they have a lot of that in their kind of fabrics and their kind of artwork from that time as well. But what I really loved is really small artefact in the museum that I totally loved. So it was a very early colour chart, like a paint sample colour chart. So this is quite current for me at the minute. Kelly Molson: My office is full of furnishings because we're renovating a cottage in Norfolk and it's not ready, but I've had to order all the things for it or find them off Facebook Marketplace and eBay and charity shops and vintage places and my office. So colour chart and all of that kind of stuff is, like, right up here at the moment. But anyway, there was an 1814 Scottish artist called Patrick Syme, and he tried to solve the problem of how to describe colour by giving each one of them a name. But he draw nature to do this. So you have, like, mole's breath now from Barrow and ball and lighting green and those kind of stuff. Well, this is where this started in the Victorian age, so it's absolutely beautiful. I posted it on my LinkedIn. Kelly Molson: But this colour chart is just gorgeous and it gives a number for each colour. So number 54. Its name was Duck green. The animal that it was named after is the neck of Mallard. I actually thought the colour was neck of Mallard, which I was like, that's absolutely brilliant. The vegetable that it was similar to is the upper disc of yew leaves, and the mineral is. I don't know if I'm going to pronounce this Ceylanite and I Googled it isn't green. I had no idea what ceylanite is, but it's not green. Paul Marden: Yeah, I'd struggle to identify a yew tree, let alone the upper disc green of a yew tree's leaf. Kelly Molson: Well, there you go. Honestly, I loved it. I loved every minute of it. It was really interesting. And that for me was like, I know it's a really small artefact, but it was the standout one for me because it just connected with some of it is so current for me at the moment. It was £15 pounds to go and see this exhibition and that is money well spent. It's open now until the 18th of Feb 2024. So totally get yourselves along to visit that. And also their restaurant and food is top notch. Paul Marden: Was it good? Was it really okay? Kelly Molson: We'll talk about that another time. Paul Marden: We've done a few of the Oxford Uni museums, but we've not done the Ashmolean yet, so that needs to be on my list of places to go. Kelly Molson: Yeah, definitely worth a little visit. Okay. Right. We're going to talk about interactivity today. Making your website more interactive can improve engagement which is more likely to improve your conversion rate. But very few attractions have interactive elements, which is quite surprising, actually. So we're going to talk about how you can make your site a bit more interactive and immersive. So one, the stat from the survey is that, 53% of visitor attractions survey don't have any interactive elements on their websites. Kelly Molson: So that's like. I'm quite surprised about that because during the pandemic, went all in on interactivity. We had to. It was the only way that you could kind of get people to your site and get people engaged in what you were doing. And we're talking about things like virtual tours, interactive maps, or even just integrating video and audio on your site is a way of making it interactive as well. So, yeah, I was quite surprised that it was so low, actually. Paul Marden: Yeah, it surprised me as well, because a lot of the people that we talk to want that kind of interactive content added into their sites. Kelly Molson: Do you think. And I'm not trying to make us idiots here again, because we did enough of that on the last episode, but do you think that people understand that video and audio is an interactive element? Paul Marden: That's a good point. Kelly Molson: Or is our expectation of it to be more. Because audio and video, do we see that as a standard thing now? We don't see that as a special element. Paul Marden: That could be absolutely true. And we talked a lot about things that we could do to improve the survey for next time. There's a real risk, isn't there? Because you could ask a lot more very detailed questions. Do you have a virtual tour? Do you have an interactive map? Do you have video and audio on your site? And now, all of a sudden, we've gone from one question to three questions, and we're asking too much of everybody when they fill stuff in, so you end up having to have broader questions, but those broader questions themselves become a little ambiguous. So maybe there's an element of. It could be that there's a bunch of people in that 53% of people that don't have interactivity, that may have stuff that is video or audio that we would consider to be interactive, but they don't. Kelly Molson: Do you think as well, that because life has gone back to relative normality for the majority of us, that we just are not engaging with those things as much, or they just not seem to be as relevant anymore? Paul Marden: Yeah, it's interesting, isn't it? We talk about audience personas and trying to personalise the site to give people exactly the content that's relevant to them. Who is the target audience for the virtual tour? Is the target audience for a virtual tour the people that are going to come visit? Is it a way of enticing people to come and physically come on site? Is it a way of extending the reach of the attraction, or let's say it's a cultural or museum kind of setting? Is it a way for them to extend the reach of their collection to people that can't come. Understanding what the interactivity is there for and how it enables the audience to achieve the goal that they're trying to achieve. And for the clients, the attraction themselves, to be able to achieve what their goal is for that audience group is interesting. Paul Marden: Interactivity for its own sake doesn't help anyone if you're not really thought about why you're putting it there. Kelly Molson: Yeah, I was just trying to think. I've got a really good case study of this and I've forgotten the name of the place. I want to talk about it, but I've forgotten the name of it, so I'll give you an explanation of it instead. Years ago, so. Oh, God, I think this is. In 2015, Lee and I went to Australia on holiday. Lee actually asked me to marry him in Australia at Ayers Rock. It was very romantic. Paul Marden: Oh, wow. Kelly Molson: But one of the best, I should say that was the best trip, obviously, that was the best trip, but one of the other best trips that went on while were there. When were in Melbourne, I've gone to the island and I've forgotten the name of the island. It's come off totally out of my head. But went to see the little penguins, so the penguin parade that comes in. These penguins come in to shore every night and you can go and watch them come in. It's like an army of miniature penguins. And it genuinely is the most magical thing I've ever seen in my whole life. And you can't take photos because it hurts their eyes. So you're immersing yourself into this experience and it's all up here in my head. Kelly Molson: Well, during the pandemic, they started live broadcasting it on Facebook and I was like, "Shut up. This is amazing." Because it's an expensive trip back to Australia, but I'd love to do that again. I would absolutely 100% go back and do that again.  But this was like a magical opportunity to see it in my home office and watch it as well. So those kind of opportunities, I think, are pretty magical. Paul Marden: You reminded me of in the middle of lockdown, I was obsessed by watching the webcam at Monterey Bay Aquarium. Kelly Molson: I just got something else that got obsessed about a few weeks ago, which is I watched the webcam Sandringham have got. No, is it Sandringham or Balmoral? One of them have got a webcam with the Red Squirrels. I think it's Balmoral. And I got absolutely, totally obsessed with it. Had it on in the corner of the screen just while I was working, just going, "Is it there yet? Is it back yet? Red squirrel. Red squirrel."Paul Marden: I think it might be. The two of us were looking at penguins and sea otters during the height of the pandemic when were desperate to travel. Now, watching Red squirrels on a webcam might be, might not have the same justification for the rest of your day's life. Kelly Molson: It's really cool. It's really cool. You don't get to see red squirrels very often. Paul Marden: No, you don't. Kelly Molson: Anyway, apologies went off on a total tangent, but you can see, look, we've got really animated about this, so you can totally see the value of having those kind of experiences on your website and being to engage with different audiences. Paul Marden: Should we do a stat? Should we talk about some numbers?Kelly Molson: Yeah, what's the benefits? Paul Marden: Yeah. So HubSpot again. We talk about HubSpot data all the time. But HubSpot found that interactive content like quizzes, assessments and polls can increase time spent on a website by 80%. That one's lifted straight out of the survey that we put into there. But there's some more. The Content Marketing Institute shows that 81% of marketers agreed that interactive content grabbed more attention than static content. But that chimes with the data that we gathered from people, doesn't it? Because a lot of people do think that this is important stuff. Maybe not quite to the same level that the Content Marketing Institute found, but obviously people in the results set from our survey thought that this was important. Kelly Molson: Yeah. And I think it depends on what that interactive content is. So, interestingly, when we did the live webinar for the report, we had someone on the webinar mention that they were a bit worried about distraction. So we talk a lot about focusing people's attention on the job in hand, which is ultimately showcase what your attraction does, get them to buy a ticket. And this person said, are we distracting them from those journeys by doing that? But I don't know if it's part of the purchase journey. I think it might be post purchase. It feels for me like post purchase, getting them to come back and engage in your site, repeat visit stuff, just those things around quizzes and assessment and polls and stuff like that. And also this example that I just gave about the little penguins. Kelly Molson: I absolutely will go back to that place one day and being able to engage with it keeps it front and centre of my mind to go. When we go back to Australia, I'm going to take my kid to see that because she will love it. I'll make sure she loves it. And I don't know if it's part of the first point of engagement. I think it's post purchase engagement. Paul Marden: That's interesting. Yeah. What the problems say? Kelly Molson: Anyway, problems? Sustainability. Paul Marden: Yeah. Shall I share a bugbear of mine that I share regularly in meetings all the time. But a lot of interactive content, especially the stuff that uses video, can be inherently unsustainable. Video uses bandwidth. And a lot of people don't think of the impact that websites can have on CO2 emissions. Yeah, it's a link that I don't think many people make. I certainly didn't until there's been a lot of talk around in our industry about this in the last couple of years and it's really opened my eyes up. It's easy to understand if you work for an airline, you can see the CO2 emissions coming out the back of the plane, but if you build websites, you don't see it necessarily, but video consumes bandwidth and bandwidth takes all of these things, the compute power to produce the video and publish it out onto the Internet. Paul Marden: And then to shift all of that data across the Internet ultimately uses energy, and that energy comes at the cost of producing CO2. So one of the obvious ways, if we're just talking about video itself, because video is one kind of more interactive element, avoiding autoplaying videos, which is my absolute bugbear when you land on a home page of a website. And the video autoplays that for me, now that my eyes have been opened to the impact of it, I only used to see the conversion rate benefit, but now the cost associated with that is clear in my mind. And I think if we can avoid doing that and find other ways to increase conversion, I think that's really important. But also doing things to make sure that we understand what the sustainability impact of the web pages that we produce. Paul Marden: So as we make our web pages more complex, they will produce more CO2 as a result of doing that. And I think as people become more aware of this, the world is going to change. At the moment, the people that buy from us, this is not something that is front and centre of their minds in the buying process, I think, at the moment. And there's a lot of power in the hands of the marketers and the procurement people to make it so that technical people like us that build things are required to take that sustainability perspective into account when we're building things and making sure that we build things sustainably. Kelly Molson: And then there's accessibility. So interactive elements can be really great for people that can't visit your site, for one example. However, the digital aspect of that means that you could intentionally put something on your site which actually is less accessible for people who have visual impairments or hearing impairments, for example. Paul Marden: Yeah, absolutely. If you've got video with audio, have you got subtitles? If you've got video, do you have audio descriptions that describe what the video is showing? If you've got an interactive map, how would you provide a more accessible way of being able to see the interactive map? If you've got a 3D, interactive, immersive virtual tour, how will you interact with that? If you can't see it, to interact with it, those are all things that people need to be thinking about. And many of the institutions that we work with will have a statutory obligation to think about it as well. It's not just a nice to have, it's a statutory obligation to do it as well. Kelly Molson: Yeah, for sure. Okay, so who's doing it well? I think we should just caveat this one by saying that our report and a survey and subsequent report are all anonymous. Kelly Molson: If we ever share anyone's information, that is, in relation to the report data. We have asked for their express permission. Prior to this. Prior to sharing. In this instant, we've just gone out and found some stuff on people's websites and gone, “We really like this. This is really cool.” So we're not talking about these institutions in relation to survey data? Paul Marden: No, absolutely. Should we talk about. The first one in our list was Mary Rose Trust. And the Mary Rose Museum has got an amazing array of interactive artefacts that they've listed off the bottom of the seabed and made it available on the website so you can come.  Kelly Molson: With your mouse, you can turn it around. Not with your hand.Paul Marden: Not yet. The technology isn't quite there yet, but, yeah, you can interact with those artefacts and I think that's pretty amazing for an organisation like them, to be able to share those, because they've got an amazing collection of Tudor artefacts and to be able to share those with the outside world is really impressive. Yeah. Kelly Molson: So that's like a simple technology where you can kind of 3D model the artefact and you can spin it around and you can click on elements of it that will tell you a little bit about this part of it or where it was found or the condition of it, et cetera. So that is super cool. What was the other one on this list that you were like, “This is great.”Paul Marden: I really loved the Museum of London's Victorian Walk. It's a 3D tour affair and obviously they've scanned, taken photos and composed this together into this really cool 3D tour system that you can just move around and experience what life is like on a Victorian walk. I was blown away by, you were talking about the colour of Victorian England. Yeah, it was a really colourful experience. So in my mind, it was a bit like going into diagonally in Hogwarts in the Harry Potter world. It felt that kind of side street of London kind of thing. But you really got into it. It was very cool. Kelly Molson: Oh, that's one for me. So I should go and do that and do a little comparison of how colourful it was based on my Ashmolean experience. Paul Marden: Absolutely. Kelly Molson: Okay, next steps that someone can take if they're thinking about stuff like this. So assess what you can do really quickly and easily. So what do we already have? Paul Marden: Yeah, a lot of people are already going to have stuff, aren't they? So what video have they got? What audio have they got? Were they like Mary Rose and had a bunch of 3D scans of their artefacts that then you can stick into a tool and put onto your website. Obviously, if you've got a large collection and you want to 3D scan everything and put it onto your website, that's not a trivial undertaking, is it? But if you've already got the 3D scans of stuff and you need to then make it available on the website, then the step might be relatively much simpler than scanning your whole collection. Kelly Molson: Yeah. So have a look through your video, your audio, your 3D elements. What do you already have, what can you make more of? And then what can you easily add to your current site? Paul Marden: Yeah, absolutely. A lot of websites can add video and audio just straight out of the box. I'm going to get a bit geeky and talk about iframes, but essentially an iframe is a little cut out area of your website that you can post a little bit of content into that a lot of different interactive tools on the web will enable you to do so. The 3D models. There's a tool that you can create 3D models of the world in that we've used on a number of different projects. And then you just embed it as an iframe, which is essentially take a URL of your 3D scan and you pop it into your website and it comes out and works on the page as is. It's pretty awesome. And takes so little effort for your developers to be able to add it to the site. Kelly Molson: Cool. And then think about what you could commission or think about some of the things that you could potentially look at as a larger piece of project work. Paul Marden: Yeah, I mean, there's a brainstorming exercise, there, isn't there, of trying to get lots of people together and come up with creative ideas and think about what you can do. Some of the other stuff that we've talked about. Easy. Doesn't take a lot of effort. You've got the assets already or it's relatively easy to add them to your site. But what else could you do? That takes a lot of effort and planning. Kelly Molson: Ask your visitors. Ask people what more they'd like to see. Paul Marden: Yeah. Figuring out what your audience wants and how do you get them to that is step number one, isn't it? Kelly Molson: Okay, and then what kind of budget are we looking at for some of these things? Paul Marden: How long is a piece of string kind of question? This one isn't. It's really hard adding interactive maps onto your site that are fully accessible and easy to use. I guess you're looking at a few thousand pounds to be able to do that, potentially less depends on what you want to put into your interactive map, video and audio. If your website already supports it and you got a whole library of this stuff that you want to share with the outside world, it could cost you nothing but the time it takes you to add it to the site. And then you get into some of the more complex elements like the you can imagine that creating a 3D kind of immersive virtual walkthrough, that's not a trivial job. Paul Marden: If you want to go and photograph an entire exhibit, walk around the whole floor plan of your museum and create an amazing virtual tour. That's going to take some effort, both in terms of getting the right people to turn up with the right kit to be able to do that photography, and then in terms of the technology that's needed to turn that into a virtual tour, and then the effort to embed that into the website itself could be amazing. Probably not a cheap exercise.Kelly Molson: No, substantial investment, and just need to make sure that you're doing it for the right reasons and for the right audience as well. Also podcast if you are thinking about doing a podcast for your museum or your attraction, which I think is a genius idea, give us a shout and we'd be happy to share some of our kind of top tips. Kelly Molson: I think we did an episode on it back in the day with Paul Griffith from Painshill Park, who actually, he interviewed me on this podcast and we talked about some of the reasons that we did it, how we set it up, and some of the kind of costumes around that as well. So it's worth having a little bit through, dig through the archive, but if you got any questions on that then yeah, give us a shout. Good chat again today. I enjoyed this. Paul Marden: Been good, hasn't it? Kelly Molson: Yeah. I'll see you next time. Paul Marden: Thank you. Cheers, mate. Bye. Kelly Molson: Bye bye. Kelly Molson:  Thanks for listening to Skip The Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip the queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast. The 2023 Visitor Attraction Website Report is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsDownload the report now for invaluable insights and actionable recommendations!

Will Kimbrough has spent a lifetime writing songs and performing them, along the way becoming a respected recording artist, producer and musician. Will's songs have been recorded by Jimmy Buffett, Little Feat, Todd Snider, Jack Ingram, Gretchen Peters and many others. His production credits include Buffett, Doug Seegers, Todd Snider, Radney Foster and Steve Poltz. Will is a prolific writer and recording artist, a member of Willie Sugarcapps, DADDY and Emmylou Harris' Red Dirt Boys.Will Kimbrough, born in Mobile, Alabama in 1964 is an American Singer-Songwriter, musician and producer. Kimbrough currently lives in Nashville, Tennessee.Will started his musical career with Will & the Bushmen — a popular college band in the eighties that produced a handful of albums and singles — in 1985 and made it to MTV. He then went on to form the Bis-quits with long-time buddy Tommy Womack. The Bis-quits produced a self titled album which was released on John Prine's Oh-Boy label.Kimbrough is also a producer and has produced albums for Adrienne Young, Rodney Crowell, Todd Snider, Kate Campbell, Kim Richey, Garrison Starr, Matthew Ryan, and Josh Rouse.Will teamed up with Tommy Womack, John Deaderick, Paul Griffith and Dave Jacques in 2005 to create the five piece band Daddy. They recorded a live album in Frankfort, Kentucky — Daddy at the Women's Clubhttps://www.willkimbrough.com/https://www.facebook.com/willkimbroughmusic/https://www.instagram.com/will_kimbrough/Host - Trey MitchellIG - treymitchellphotographyIG - feeding_the_senses_unsensoredFB - facebook.com/profile.php?id=100074368084848Sponsorship Information  -  ftsunashville@gmail.comTheme Song - The Wanshttps://www.thewansmusic.com/https://www.facebook.com/thewansmusic/https://www.instagram.com/thewans/?hl=en

Paul Griffith is the President and Co-Owner of Smashin Crab. There are currently three locations in San Antonio. Smashin Crab also owns a commissary where they can assist local food trucks, caterers, and small restaurants with meal prep, refrigeration, and supplies. From the commissary they produce Take Flight Chicken, their own Nashville fried chicken, available for pickup or delivery. All three Smashin Crab locations are San Antonio Restaurants Gold Approved. Learn about becoming a San Antonio Restaurant Gold Member by downloading our free app on the Google Play Store and Apple Store. Learn more about your ad choices. Visit megaphone.fm/adchoices

With goals like net zero by 2050, Canada is a leader in the energy transition movement. But another deadline looms – decarbonization of the electricity sector by 2035. It's 82% emissions-free now, but big challenges remain. Multiple grids governed by individual provinces and territories, regional resources, politics and economics. In thinkenergy episode 105, Moe Kabbara, Vice President of The Transition Accelerator, unpacks the value of an integrated electricity grid and the Electrifying Canada initiative.   Related links   The Transition Accelerator: https://transitionaccelerator.ca/ The Transition Accelerator, LinkedIn: https://www.linkedin.com/company/transition-accelerator/  The Transition Accelerator, Twitter: https://twitter.com/CanAccelerator   Electrifying Canada: https://transitionaccelerator.ca/electrifying-canada/  Moe Kabbara, LinkedIn: https://www.linkedin.com/in/moekabbara/   To subscribe using Apple Podcasts To subscribe using Spotify To subscribe on Libsyn --- Subscribe so you don't miss a video: YouTube Check out our cool pics on Instagram More to Learn on Facebook Keep up with the Tweets on Twitter ----------------------------   Transcript: Dan Seguin  00:06 This is think energy, the podcast that helps you better understand the fast changing world of energy through conversations with game changers, industry leaders, and influencers. So join me, Dan Seguin, as I explore both traditional and unconventional facets of the energy industry. Hey, everyone, welcome back. Meaning Canada's long term climate goals will require a profound transformation of contemporary systems in order to reduce greenhouse gas emissions. One of these major transitions we're seeing around the world is with the energy sector. Canada is certainly at the forefront of the energy transition movement, and seen as a leader on the world stage thanks to its targets to achieve net zero emissions by 2050. But there's another much closer interim deadline looming with respect to Canada's Net Zero targets. And that's the decarbonisation of Canada's entire electricity sector by 2035. If we don't achieve that, it's very unlikely we will meet our 2050 Climate goal. In fact, many experts believe there is no pathway to net zero without zero emission electricity. Although Canada's electricity sector is currently at 2% emission free today, removing the remaining fossil fuels from our system is still an ambitious goal to achieve in under 12 years, mainly because we don't have one national electricity grid, we have multiple electricity grids overseen by their respective province, or territory. To further complicate matters, different regions in Canada have different resources. Some are water rich, while others are rich in oil and gas. And of course, there is also reasonable politics and economics at play. As we move forward in the new world of electrification, from transportation to how we heat and cool our homes and businesses, it's believed that we will need a lot more electricity than currently produced. So here's today's big question. What is it going to take to achieve the federal government's target to have 100% emission free electricity by 2035? Today, my special guest is Mo Kibera, Vice President of the transition accelerator, a national not for profit organization that is working to advance Canada's 2050 climate targets in multiple sectors. Our guest oversees a new initiative called electrifying Canada. And we're going to talk about that and the need for an integrated electricity grid in Canada. Moe, welcome to the show. Now, perhaps you can start by telling us a bit about yourself and how the transition accelerator came to be.   Moe Kibera  03:26 Yeah, so my name is Moe Kibera. I'm the Vice President at the transition accelerator. My background has been in clean energy and climate for you know, over a decade now started working in sort of applied research context on renewables and energy storage. I had a thermal energy storage startup in Atlantic Canada, and that I worked in energy efficiency consulting, I worked in Investment Attraction for automotive sector and batteries, specifically related to EVs, that I also I went back into consulting worked on various projects when it comes to like electricity, electric vehicles, battery supply chain. And, yeah, I've been with the accelerator, you know, for since last year, and, you know, the accelerator came to be around 2019, really, with the idea or the basic philosophy that, but it emphasizes that, you know, LinkedIn climate concerns, the broader efforts to really improve society and your disruptive and transformative changes that are going to be reshaping the world around us. So it's really based on the idea of transition. And the idea of transition is not necessarily just about the technology itself, but it's about all the different political, social, economic aspects that come with it. So really, the methodology that the Accelerator has established which is basically methodology or theory of pain of how do we actually get you know, We get to transition out of the systems that we need to bring, you know, new systems that we need to bring forward. And it really starts with examining the issue. So that's really starting with our first kind of approach is understanding. So understanding what are the current systems that we use? How did they come to be, and, and basically, understand the forces that are disrupting the way that we do things. The second approach is called developing or working with stakeholders to co develop the pathways for the future. The number three is analyzing those pathways, and assessing things like costs and benefits and trade offs and public accessibility barriers and bottlenecks. And then the fourth thing, which is how do we get things into the real world, which is advancing, and we've been working on kind of putting off consortia and alliances, that actually are supposed to be implementing the pathways. So it's not about we're not like we like to say we're not a think tank, we're a do tank. So that's kind of our approach and possibly overall.   Moe Kibera  06:13     Dan Seguin  06:13 Okay, how about we dive into your newly launched initiative, electrifying Canada? What is it all about?   Moe Kibera  06:22 Yeah, I mean, the idea is really going to be that electrifying Canada is an initiative that brings together stakeholders, from industry, labor, indigenous groups, civil society, all have a vested interest in accelerating and use electrification, and the build out of a netzero electricity system. And basically, our vision is that we see that widespread electrification can enable an affordable and resilient, clean energy system that powers Canada's economy and kind of gives us a competitive edge when it comes to industrial activities as well. So really, the idea there is that we know electrification is going to be a critical path to get to zero. We can talk about all the other solutions like hydrogen and r&g and the role that they can play, which is great, but what we really know right now is that if occasion is ready to go solution that we need to start on regardless. So it's really about trying to get different stakeholders together, the right voices, the key voices that are needed for action. And that includes, you know, the major TriCity users. So the we needed we needed voice, you know that companies that need electricity or or sectors like transportation and buildings that are going to be in need of electricity to decarbonize, but also includes the supply side of the compensation. So the utilities and the developers and the regulators, that's the we can build it voice. And then the finance community that is looking for investment opportunities in the face, you can finance this, for the bank, the pension fund is the financial institution. But then also bringing into overtime, NGOs, think tanks, the you know, that are working on advancing solutions in the space. So it's really, um, you can think of it as an umbrella initiative, trying to bring everybody that's working on this topic under its wings. And we've we've successfully done that we have 28 partners, that includes all the major players in this in the country working on electrification. And then the sort of activities that we're going to be looking at are research analysis, public outreach, engagement, developing policy frameworks. So we are going to be going across the country this month, starting next week, until April, we're going to be visiting eight cities. So we're going to actually meet people in person where they need them where they're at both physically and metaphorically speaking. And that's going to be the first step to establish the form, which is working as, you know, not just a one off conversation, but as an extended form, to have collaboration, ordination and partnerships. So we're very excited about this initiative. And, yeah, very quickly, we're at/   Dan Seguin  09:22 Mo, can you remind us what some of Canada's key target dates are?   Moe Kibera  09:27 Yeah, I mean, just the very, very big picture. Canada has committed to reaching that zero cross architecture by 2050. And then when we look at some of the sectoral target, we have a target to get to a net zero electricity grid by 2030 500%. New sales of vehicles being zero emissions by 2035 60% of new vehicles being zero emissions by 2030. building sector sector oil contribution Uh, you know, readmission reduction 40% reduction by 2030. So a lot of these different targets when it comes to decarbonisation in the building sector and transportation sector and electricity system, all going to require a huge effort today, and two, that we need to get, get get working on right away. So these are very, you know, ambitious target, and we definitely support them. But that means that we really need to understand the barriers and advanced solutions very quickly, because we're going to meet the target, we're going to be, you know, we need everybody to come on board, and to really have a concrete strategic strategic approach to the widespread electrification and the build out of electricity systems.   Dan Seguin  10:52 Okay, for a follow up question Mo. What does electrification mean? And are these targets driving it?   Moe Kibera  11:00 Yeah, so I mean, I think that really, if you think about it, electrification is basically moving away from technology, that use of your, that coal, oil or natural gas, with technology, they use electricity as a form of energy. So depending on, you know, how you generate electricity, electrification can be zero emission, right. So the idea is that, if I have electricity coming from solar, and I use that solar, they use electricity to write to charge my Eevee, then my Eevee is Eurovision both at the source and also in terms of the upstream emissions. But if I have gasoline in my vehicle, there's really no net zero compatible pathway to getting like I can continue on in improving the emission standards of the vehicle. But at the end of the day, I'm limited by laws of thermodynamics, that I'm always going to have emissions and, and low efficiency for internal combustion engines. So electrification is really using electricity as a source of energy, as opposed to fossil fuels or molecule fuels. And in basically the notion of like, well, we can get electrons that have molecules of fuel. And if we can get the electrons to be centralized in terms of production, and clean electricity, then we can use that to decarbonize our sectors. So a target that I mentioned, they're not necessarily prescriptive, exactly how to decarbonize. So zero emission vehicles include things like, like fuel cell vehicles, and it just, you know, like hydrogen fuel cell vehicles. But the clearest pathway right now, in terms of what are some of the ready to go solutions that we can implement today would be electrification. So that's why those targets are driving the need to electrify because it is something that we can get started right away and technology is available. So electric vehicles have ramped up significantly over the last two years, battery costs went down by 90%. In the last 10 years. Heat pumps are also available and ready to go. decarbonize our buildings. So I think that's really what's driving expectations, because it's a very clear path to get started on right now.   Dan Seguin  13:34 So will electrification mean that we will need more electricity? And if so, how much more?   Moe Kibera  13:43 Yeah, I mean, that's a great question. Definitely, it's going to mean that we're, we're going to need more electricity, because we're going to be, you know, displacing fossil fuel use without with with another source of energy, which is electricity. So that come from somewhere. debate. And it's not very clear that part of what we're doing now with electron now that we're doing a meta analysis of all the studies that have been published over the last 18 months to look at, what is the expected demand growth, you know, just a quick scan of literature and Canadian analysis, and I've been done, you know, we're looking at like, maybe doubling or activity grid, and some people say, we're going to triple it. I'm not too concerned about whether it's double or triple right now. I mean, obviously, a very big difference. But what's clear that we need to get started on the pathway over the next few years is going to be the same whether it's double or triple, that we need to really understand what are what are some of the near term opportunity, the near term challenges. So we're gonna need a lot more electricity, but also, some, some of the need for electricity is not going to materialize overnight, right. So people are like, well, we can't electrify a petition because we don't have enough electricity, but transcription transitioning our petition stuff T V doesn't happen overnight. It's something that is as follows sort of a technology diffusion theory of, you know, it's not every neighbor, every vehicle in one neighborhood is going to become a view overnight and plug in. So the idea is that we can actually plan for the certifications like electricity demand. And things like energy efficiency and demand side management and demand response and distributed energy refer to all of the all of these different measures, and be very, very critical to reduce our increased demand. So that, you know, we don't, we don't know, I think that that's the cheapest resource, we can avoid using electricity. That's going to be our first cheapest resource. And then we can build out the delta between what we can basically Well, we can reduce completely right. So the idea is that we're gonna need a lot more electricity. But although there are ways to basically mitigate, you know, the impact on the grid and make sure that it's not necessarily very possibly well, to the to the baseline scenario,   Dan Seguin  16:16 Who are some of the partners in the electrifying Canada initiative? And what does their involvement mean to achieve your overall mission?   Moe Kibera  16:26 Yeah, I mean, so brought together as I mentioned, on the demand side, companies like tech resources and Rio Tinto, on the supply side, you know, we have the electricity alliance of Canada, which includes the industry associations, that electricity Canada, the Canadian Renewable Energy Association, the Canadian Nuclear Association, Marina Renewables, Water Power Canada and Electricity HR. And you know, also we have individual companies like Energetic OPG, as well as organizations like OPG Hydro One. And then on the civil society front, we got Pembina Instituten Netzero Atlantic. On labor, we got maybe EW, that comes from Brotherhood's Electric Workers. Also, we have First Nation major project coalition. It's really a broad coalition, and in terms of their involvement, really, it's about bringing, bringing the different voices together that are needed for action. So understanding the barrier, prioritizing those barriers, understanding the solution, prioritizing the solution, and getting through to have a shared vision of what we need to be working on, you know, on a national level, but also at the regional level. So that's why we're doing a regional approach in terms of, you know, figuring out for each province, what is the framework that we need to be working on for it to get to net zero electricity? So we're very happy to bring together you know, as I mentioned, 28 organizations, that's been, you know, the whole supply chain of electricity, but also include civil society, indigenous people, labor, and also the finance community.   Dan Seguin  18:10 Now, in addition to affordable, resilient and clean, what are some of the other qualities you're looking to achieve in your mission to electrify Canada?   Moe Kibera  18:20 Well, I think that, you know, really thinking through accessibility, and, and, and making sure that the electricity is available to everybody, in terms of, you know, different regional perspectives and different regional representation. So I think that we can get an electricity system that is actually affordable. So we don't have, you know, we don't bankrupt people for energy, which is really critical for us. So that's kind of like a trilemma there. And I think valid, there is a balance there to be struck between affordable, resilient, so resilient and reliable, put them in a box, and they clean. So for me, really, the vision is quite simple. And you wanted to keep it simple, because it's simple, but it's not easy, right? So we know what we need to do. We know what kind of characteristics we want our future electricity system to look like and our future energy system to have. But getting there, it's going to be a challenge. So our philosophy of the accelerator is we're starting with the end state, knowing that we need an electricity system that is affordable Atlantic clean, and then working backwards from there.   Dan Seguin  19:35 Okay. Maybe you can unpack your plans for public outreach and what are you hoping to learn from these more regional conversations?   Moe Kibera  19:46 Yeah, so I mean, we're going to be going to Vancouver Regina, Winnipeg, Calgary, Toronto, Montreal, Halifax, St. John's and we're going to be doing also in northern communities and indigenous communities. Some online workshops, to start off, really what we want to do is establish a baseline. So one is we want to understand where each region is in terms of their understanding of the look, the challenge at the regional level. So we're sort of established something called the, we want to start with something called the real world overlay. And it's a framework to really ground everything that we know is a barrier or an issue that will stop us from getting electricity. So that, that includes things like rate increases that include things like lighting constraints, labor constraints, skill needed, the all of these different barriers, we talked about, they're around, people keep mentioning them, but they're not gonna floating in the air, like, like I imagine the the more like floating with the cloud, and part of our objective is to really round them somewhere, so we can actually keep track of them. So what we're hoping to establish is this framework that will be public or developed. So it's not just us doing it. It's the stakeholders, informing it through the sessions that we're hosting, and through the relationships that we're building and the partners that we brought into the initiative, and then having it be evergreen and public. So that, really, if you think of it, this can be the sort of centralized forum for tracking all the barriers and solutions that are being implemented to address those barriers of Quebec. or BC, wants to implement a trial rate structure for low income households. With this framework, we track that over time, so that others who are working on these issues can go in and learn from that in a very kind of centralized and consolidated framework.   Dan Seguin  21:48 Now, why are Canada's electricity systems central to the country's netzero 2050 goals? Do we have a clean energy advantage?   Dan Seguin  22:01 Yeah, I mean, more than 80% of our electricity is already non emitting, which is great. Like relatively to other countries. So that's really gonna, it's one of our biggest value propositions as well, like when thinking about attracting new supply chains like battery manufacturing, and critical minerals extraction, for example. And the idea there is we want to retain that advantage, as we, you know, potentially double or triple our grid, right. So the the core thesis there is that we want to basically build a future electricity system that build on the community connected to the event that we have retained that, and it's going to be as I mentioned, if we're going to use electrification as a key pathway to get to net zero, then that electricity has to be clean. So this is why it's critical,   Dan Seguin  22:54 Okay, well, what would you say, are some of the biggest challenges to the creation of a national strategy and a zero emission pan Canadian electricity grid?   Moe Kibera  23:07 Well, I think the idea there is that we don't have one grid. Right. So that's one of the challenges to start with is because we have sort of a decentralized Federation. So I think that to create a national strategy will require each province to understand where they're, where they're at, and where they want to get to. And right now, it's not a uniform. So we're not, we're not like in the uniform state in terms of every province, kind of understanding that the condition is so BC and Quebec, maybe maybe very different in Saskatchewan, and Manitoba. So we don't have any sort of clarity. So that common framework, so I would say, in terms of the biggest challenge of creating a national strategy is that we need to have each province kind of understand and get their ducks in a row. Before we can really put up, put all the pieces of the puzzle together.   Dan Seguin  24:10 Okay. And in your view, Mo, who leads this and is best positioned to address structural and regulatory obstacles?   Dan Seguin  24:19 Yeah, I mean, I think this is why we want to we wanted to bring and build this coalition, because, you know, at the end of the day, you know, we want you need industry at the table, you need to digitize people to the table, you need to verify the labor, you know, so it can't be just government on its own. It can't be just an industry on its own. So what we're hoping that this initiative will do is provide the sort of good framework to start tackling these issues. And in terms of the regulatory changes, I think there's a role obviously for the provinces or the provincial governments. There's a key role for the federal government and, you know, we're seeing things like the development of clean electricity regulation and the Feds playing that role. So I think that it can't just be a government and it has to be sort of a broader coalition. And that's kind of why we're as part of our fourth step in the accelerator, which is advancing solutions. It's building these consortiums and these alliances that really make sure that we converge on the next steps, and we're not really talking past each other. So I think that provincial governments, Crown corps utilities, vertically integrated utilities in certain provinces, you know, understanding where they're at, and modernizing the sort of regulatory framework so that putting electricity is also part of the mandate of the utilities, which is not necessarily the case right now. And it's something that is going to be critical.   Dan Seguin  25:57 Now, time for the crystal ball, what kinds of major investments need to be made to reach the 2035 timeline?   Moe Kibera  26:08 Well, I think it's really a lot of investments in new infrastructure. So generation, renewables and other non emitting electricity and transmission distribution, it's really about a fully integrated investment strategy that looks at, you know, how much more generation do we need? Can we offset some of that initial duration needs with transmission? Okay, but then at the distribution level, you know, what's going on there, when it comes to substations and transformers, like, a lot, like if you look at, for example, electric vehicle and option, you know, the could the bottleneck is not going to be what we have electricity at the director level bottleneck is going to be, we have the infrastructure at neighborhood levels, right, like, our little over the Transformers in the substation be able to handle all the things that are materializing. And it's going to be more critical, more of an issue in certain areas and than others. So I would say, really, the major investment are not going to be we need to build solar and wind, it's going to be you know, looking at all the solutions on generation solar, wind, nuclear, hydro, potentially, in terms of increasing some competence, some hydro capacity, using more efficient turbines, for example. And then storage, making sure that we have energy storage that can help offset or, you know, some of the increased generation needs so that we can have a more reliable facility. And then on the transmission side, looking at opportunities for regional transmission possible and that can help be a more cost effective way to get electricity added to the capacity of the system. And then on the division side, really looking at the local distribution networks and how it's, you know, the modernization of the assets there, basically meet the demand side, that materializing from transportation and building electrification.   Dan Seguin  28:22 And Mo, are intermittent renewable sources, district energy resources and non wire alternatives being considered. And at what scale?   Moe Kibera  28:34 Yeah. Oh, absolutely. I think I think it's a great question. So I think that a lot of different jurisdictions, especially in the US, and even here at home, are considering things like non white alternatives and distributed energy resources as a way to mitigate some of the major investments required at the distribution level, potentially even the transmission level. So I think that, you know, we need to basically try to find as much cost savings as possible across the supply chain or across the ecosystem. So thinking through generation, we can't, we have to find sort of the most effective low cost electricity. But then thinking throughout the solution level of we can use things like demand response, non viable alternatives to build energy generation to mitigate some of the heavy, high costs of distribution RCEP, then I think that's something that is being considered and we're doing it I've been involved in sort of comparative analysis in the US to look at, you know, what would, what would it cost if we just kind of do traditional distribution and what would it cost if we did not write alternatives? And then what are the cost benefits there? So I think that is something it is one of the tools in the toolbox for sure.   Dan Seguin  29:56 Now, Canada is a major fossil fuel exporter. With the oil and gas sector generating substantial revenues and supporting 1000s of jobs, oil and gas also contribute 26% of Canada's total greenhouse gas emissions. How do we approach this issue thoughtfully to achieve our climate goals?   Moe Kibera  30:22 Yeah. So I mean, I think there are opportunities to really look at the upstream missions, from the oil and gas sector, and actually using electrification, to help decarbonize the oil and gas sector as well. So thinking through, you know, this, you have, you know, you have the actual emissions that come from burning gas, and then you have the actual emissions that come from producing it. So if we're thinking about the production emissions, you know, there's there are going to be a lot of opportunities to leverage new technologies like carbon capture electrification, but even thinking about the hydrogen that is currently using the oil and gas sector that maybe coming from what we call black hydrogen, turning that into blue or hydrogen. But there's a lot of actually low hanging fruits that can really help us reduce a lot of the oil and gas emissions from coming from production. And then I think about what we're interested in as well as understanding what are the opportunities coming up from an industrial strategy or industrial perspective that can help us, you know, grow sectors or the Canadian economy. So I'm the co-chair of the game battery Taskforce. So it's a taskforce that's focused on basically growing Canada's battery supply chain, and electric vehicle manufacturing. So in that sense, the auto sector contributes 500,000 jobs directly and indirectly, as a youth contributor to GDP. How do we make sure that we retain that advantage when retaining that contribution to the sectors but also grow it because, you know, we want to be able to diversify our economy and be part of an industrial green industrial future. At the accelerator, one things that we're very interested in is industrial policy that is focused on competitiveness, and understanding where that competitiveness comes from, in terms of the emerging sectors, so things like zero emission vehicles, biofuels, hydrogen, aviation, fuels, mass, timber, critical minerals, so we need to basically understand the opportunities that are emerging as part of this new world order of being industrial futures. And I understand how Canada can can play in that so that on the export table, you know, you know, that we're able to sort of elevate some of those protectors, to be able to cover the gap that, you know, will come into play as part of the natural world that is emerging in terms of decreasing reliance on fossil fuels.   Dan Seguin  32:53 Now, how does your initiative electrified Canada fit in the federal government's plan to create a pan Canadian grid Council?   Moe Kibera  33:04 Yeah, so we're, we're working very closely with natural resources, Canada, they're very supportive of this initiative. You know, and we're still kind of keeping our ear to the ground when it comes to the national grid Council. But we hope that basically, this initiative can be sort of a parallel process, in terms of really having INTEL RESEARCH, convening, that can feed into the group Council, because the idea of the good Council is not going to be able to bring together hundreds of people, right, it's going to be more, we don't know exactly what it will look like. But it will be a bit more stark, smaller scale. So the hope there is that the regional engagements that we're doing the sort of more granular analysis that we're doing, can help feed into some of the recommendations and feedback from the grid council. So it's kind of like a parallel process.   Dan Seguin  33:56 Okay. Now, let's go beyond the borders here. What can we learn from the EU or Denmark or other Nordic countries with respect to their cooperation, to expand the electricity grid and decarbonize it?   Moe Kibera  34:13 Yeah. So I mean, I think that for Denmark, and for the rest of Europe, really kind of showcasing the advantage they've had when it comes to renewable energy development. And focusing also on sort of the green electricity advantage. Some of the collaborations or integration that we've seen, even actually in Switzerland, you know, it's really about rent integration, and integrating different grids together. So, you know, in Switzerland, we had a little bit more of a decentralized structure and there was an initiative last few years to kind of bring it together into sort of digital using technology and digitize Vation and sort of modernization efforts to be able to, you know, integrate the math supply in Switzerland and make it a bit more of a national grid. So I think that the lessons there, there's a lot of lessons to be learned. The idea of electricity supply theory of supply is very big in Europe right now. And, and I think that there was a bit of a sort of force of hand, given the crisis in Ukraine, that kind of pushed or accelerated the need for integration. And I think that was a very critical aspect of what were some of the trends you're seeing in terms of good integration there.   Dan Seguin  35:48 Okay. Now, what about lessons from discussions happening with respect to the Atlantic loop? Do you have an update on that?   Moe Kibera  35:57 Well, I think the Atlantic loop, you know, it's gonna be, you know, it's very interesting to see, it really highlighted that there's a lot of challenges when it comes to actually building up a major project like that are still kind of waiting to see especially given you know, Nova Scotia Energy Board, basically put a cap on on a rate increases, which basically prompted Nova Scotia to say that, you know, they're they're going to be put in a position where they can't invest if they can't recover costs from ratepayers. So I think that it's still something that is very, it's going to be a very positive precedent for US and Canada that we can bring together these provinces, you know, multiple provinces together, people had Labrador, Nova Scotia, Quebec, both were New Brunswick. So I think it's going to be obviously a critical project to reach the net zero targets for those for Atlantic Canada, right. So especially for Nova Scotia. So I think that you know, some of it's gonna be interesting to do like a little bit of a post mortem, hopefully, after we're done to basically dissect some of the lessons learned in terms of the barrier of bringing together you know, the different provinces in independent electricity system and also the different structures of the utility right? Nova Scotia has a different structure and then New Brunswick Power and BC Hydro and Hydro Quebec.   Dan Seguin  37:42 What are the biggest obstacles with our provinces when it comes to cooperation, and successfully achieving an integrated grid? How can electrifying Canada play a role?   Moe Kibera  37:56 So I think we don't want to over promise. And I think part of what we're trying to do, and we're very genuine, is to really help kind of, like I mentioned before, round all these different issues and put them somewhere that we can actually understand. And be clear that we're all looking at the same thing, while having a sort of shared understanding of the baseline of where we're at. So I think provinces a big part of it is communication and integration. So a lot of provinces don't necessarily know what other provinces are doing. So when I worked as a consultant, a big part of what we did, or a lot of our clients with fictional scans, so you'd be talking to utility in BC or utility in Alberta. And they'd be like, Why would somebody do it? What are they doing in Quebec? And I think that kind of knowledge sharing is not necessarily there sometimes. And so I think it's something very simple but, but it's something that is going to be very critical, because it's a way for us to turn the challenges of the decentralized Federation into an advantage in terms of running different experiments in different places, because we are able to do that. So trying different rate structures in different provinces trying different programs in different provinces. So what we're trying to do with with overcoming the provincial barriers, is to really offer those lessons learned and best practices and consolidating them into a framework that we're developing, ensuring that ensuring that we are kind of that conduit for information sharing and for integration collaboration,   39:35 Okay. polar opposites now, what are the biggest opportunities that provinces and territories could benefit from with an integrated grid?   Moe Kibera  39:47 Well, I think the biggest opportunity would be to really take advantage of, you know, the differences in the provincial system. So you know, a province that has A lot of when versus a province that has a lot of solar versus a province that has a lot of hydro, you can basically look at the system and try to develop an integrated approach to that. It will be overall cheaper for them to basically work together and take advantage of the different technology that they have. Right. I think really, at the end of the day, if cost reduction, and being able to meet their targets, you know, in a way that it's that that ensures the affordable, resilient, reliable, and clean electricity system.   Dan Seguin  40:39 Okay, so, does reaching the 2035 targets hinge on a unified and integrated grid across Canada? Or can it be achieved without it?   Moe Kibera  40:51 Well, no, I don't think it hinges on a unified electricity grid, I think I think we need to realise that we do have multiple grids and multiple systems. And that we need to start from that position. We need to look at a national approach that can basically help us reduce costs, ensure more reliability, and a cleaner system. But I don't think necessarily, you know, it's either or, it's not like we either have a national grid, or we're never getting there, I think it's more about integrating as much as possible to reduce barriers and to reduce costs.   Dan Seguin  41:36 Now, looking forward to your response to this next question. Is there a huge communication challenge to overcome? I read in the transition accelerators report building path to a sustainable future, that this shouldn't be framed as just about electricity or technology, or even net zero emissions. How do you think electrification, and the climate conversation should be positioned?   Moe Kibera  42:07 I think the climate conversation really at the end of the day, for us, it kind of eats up with the world moving very quickly. So we have things like the Inflation Reduction Act in the US, and we have failed policies emerging in Europe. And all of that is leading us down a path of great green industrial growth and industrial future. So people are driving EVs. Yeah, sure, because of emissions, but really, because the more efficient, the more reliable in terms of, you can just come home and charge it, and you know, how you never have to go to a gas station? Yeah, sure, the issues range, but you know, 99% of the time, it's not really an issue. So we're thinking through a lot of technologies. And we kind of see the climate and that zero emission aspect is a sort of secondary or a, like a byproduct of, of the green industrial transition. And then the candidate position, you know, we want to be able to participate and get all of the economic benefits that come from this being an actual global leader in effectors. And we do have that opportunity, because they have access to critical minerals and metals, they have access to technology and intellectual property development that is happening here, boom, we have the electricity advantage. So for us, really, the framing is about, you know, how do we position Canada to be an economic powerhouse when it comes to green wind technology. Because we technology is obviously going to be needed for climate change. And that we're, you know, but but really, at the end of the day, it's about, you know, taking advantage of the economic benefits that come with that. And as well as the front of the same coin, and given how the world is shifting, and especially as I mentioned, Europe and Europe in the US the demand is there. And how do we basically position ourselves to be able to take advantage of that growing demand and, and be an exporter of different technologies? The world?   Dan Seguin  44:16 Okay, do you truly think we lack a shared vision as Canadians on the future? And how do we get there together? How do we fix it?   Moe Kibera  44:27 I think initiatives like the Canada initiative that we're doing as well, when it comes to the emission vehicle, light chain and building electrification and all these we were involved in several initiatives is the first step right. So I think it's really about understanding what the future could look like, where are the where, what are our strengths? What are what's our value proposition of the country, and then you're using the computations and forums and convening aspect to really sort of tool to create a shared vision. I think that also, you know, making sure that we have communication collaboration between provincial energy depictions is going to be critical. So, yeah, I mean, I think, for us, we really believe that advancing solutions means bringing in the actual people and the stakeholders that are involved in that and implementing the solutions together, and waiting, insistent for collaboration. So if you look at Europe, the Canadian battery, the European Battery Alliance, you know, they brought together hundreds of stakeholders, and they've successfully started to build out a very, you know, sophisticated battery supply chain in Europe. So this kind of private public partnership is, you know, through a third party intermediary, we see that as a very critical tool to actually reaching a shared vision.   Dan Seguin  46:04 Now, there is something I know that's on the top of the list of considerations, customer affordability. What are your thoughts on how we can achieve our goals, while maintaining costs for customers?   Moe Kibera  46:21 Yeah, I mean, I think part of it, part of the process that we're going through is to actually landlord solutions for that issue. And that those solutions can be different for different provinces and different regions. I think that I don't really have the answer. But there's a lot of different but a lot of smart people that we have brought together and part of this ultra pine Canada initiative, have ideas. And like I mentioned before, we need to basically consider those ideas, maybe do some trials. I'll give just one example. You know, one thing could be like a means tested rate structure for low low income households, right. So like, but also we're also thinking about and talking about how energy costs can be reduced because of efficiencies gained through electrification. So if you are somebody that drives a car, and has a baseboard heaters in Quebec, for example, you know, if you can, if you get an electric vehicle, and if you get heat pumps, your energy consumption will actually be reduced, or even a brace increase increased by a little bit, your overall energy costs could potentially be much lower than the existing energy costs. So there's a lot of nuance there. And I think that we need to be careful that nobody's left behind and design our structures to rate structures and how we manage energy costs, to make sure that affordability is top of mind, right? So I think this is something that there's no one answer for every single province or every single region in the country, there's going to be multiple solutions that we can try out multiple suites of solutions that are going to work hand in hand. And we're motivated that by bringing together the coalition that we brought together, we're basically going to be able to get to the answers and advanced solutions.   Dan Seguin  48:13 Now Mo, are you looking at opportunities to integrate our electricity grid with the US? What are the benefits that could help modernize and even optimize our grid with a US partnership?   Moe Kibera  48:28 I think that's a really great conversation. One of our partners, you know, was in the US recently had this exact conversation, I would say, at a high level, we should be exploring all opportunities when it comes to integration, whether it's regional within Canada or cross border, because at the end of the day, as I mentioned, it's about you know, it's very simple. If I have I have access, and you have demand. And then let's make sure that my access goes to your demand. If you have access, and I have demand, let's make sure that your access comes to my demand, and then as a way to reduce, you know, cost because then okay, well, I'm not going to overbuild my generation because there's there's sort of a pathway for me to meet my demand, knowing that there's excess electricity coming from across the border, or vice versa. So I think that the integration with the US is something that is critical for us to consider. But also it's going to be a lot easier once we have our ducks in a row within Canada. Right. So once we have our own strategy and our understanding of what is the delta between what we can do in house, what is the delta, between what we can export, what is our access? That's going to make the conversation we're going to be coming to the conversation from a position of strength and position an advantage right? So I think that it's something that is top of mind, but it seems a little bit a little bit down the road from today. I mean, we already have integration with us, obviously But, in terms of that broader integration, it seems like the conversation is a little bit in the early stages.   Dan Seguin  50:07 Lastly, what's exciting you and giving you hope about the possibility of an integrated and zero emission electricity grid?   Moe Kibera  50:18 Yeah, I mean, it's really exciting that we are going to be able to really decarbonize a huge amount of our sectors under carbon on buildings, reputation, industrial agriculture. And really the idea of having a fully netzero grid. I mean, for Canada, as I mentioned, we're largely not emitting which has been great, but to get to net zero. And what I'm really optimistic about is seeing all of the different efforts that are happening when it comes to electricity generation when it comes to developing some kind of policy certainty for investors. So as I mentioned, this is sort of a trend that is an industrial economic trend. I'm excited to see that coupling that's happening where it's like, it's not either or it's really, this is where the world is headed. This is where the where the money that is where the economy is going at a global level, we need to get there and hey, guess what, as part of this, we get to also get into zero and help, you know, address climate change, but I think that's really what's exciting for me at this point in time is that we reached the stage where there is that integration between, you know, economics and climate.   Dan Seguin  51:36 Okay, sir, we always end our interviews with some rapid fire questions. Are you ready? For more? What are you reading right now?   51:48 I'm rereading a book called Electrification by Paul Griffith from Rewiring America.   Dan Seguin  51:56 Now, what would you name your boat? If you had one? Or maybe you do have one?   Moe Kibera  52:00 I don't. I guess Transatlantic.   Dan Seguin  52:03 Okay. Now, who is someone that you admire?   Moe Kibera  52:08 I really admire Bruce Laurie from the Foundation because I recently had an amazing conversation with him. And you know, the work that he's done, especially with the get Ontario off call,   Dan Seguin  52:17 this next one is always a challenging one. What is the closest thing to real magic that you've witnessed?   Moe Kibera  52:26 I guess, diving underwater.   Dan Seguin  52:29 Now,what is the biggest challenge to you personally, since the pandemic began,   Moe Kibera  52:35 I guess with live music went away. It was tough.   Dan Seguin  52:38 Okay, last one here. We've all been watching a lot more Netflix and TV lately. What's your favorite movie or show?   Moe Kibera  52:47 I really love Succession, an HBO show?   Dan Seguin  52:50 Okay, MO. Lastly, what is exciting about your industry right now.   Moe Kibera  52:55 What's really excited me is the growth. It's really seeing how fast we're growing. You know that it's not necessarily mainstream now. It is the future, we've hit that point of inevitability. And it's really exciting to be that.   Dan Seguin  53:12 Okay, so this is it. We've reached the end of another episode of The think energy podcast. Thank you so much for joining us today, Moe. If our listeners want to learn more about you, or your organization, how can they connect?   Moe Kibera  53:26 Yeah, we're at transition accelerator.ca. And you can go there and find our contact info. Also on social media, Twitter, LinkedIn, happy to connect with folks. And, yeah, really appreciate that opportunity to be here today, Dan.   Dan Seguin  53:43 Cool. Okay. Thanks. Now, again, thank you so much for joining us today. I hope you had a lot of fun. Cheers.   Moe Kibera  53:50 Yeah, for sure. Thanks so much. Appreciate it.   Dan Seguin  53:52 Thanks for tuning in to another episode of The thinkenergy podcast. And don't forget to subscribe and leave us a review wherever you're listening. And to find out more about today's guests, or previous episodes, visit thinkenergypodcast.com. I hope you'll join us again next time as we spark even more conversations about the energy of tomorrow.  

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For this week’s #TuesdayTriplePlay, Craig offers up some laid back tunes from albums that were recently released.  A couple of surprises from artists he's been into for a while along with a new discovery.Songs FeaturedThe Libras – Faded (2021)Sample Track: "We Carry On"Fruit Bats – The Pet Parade (2021)Sample Track: "Gullwing Doors"Ron Gallo – PEACEMEAL (2021)Sample Track: "CAN WE STILL BE FRIENDS”Support the show (https://www.patreon.com/SchizoMusic)

On this Feel Good Friday edition of WUL, I chat with Paul Griffith. Paul explains how he hosts “micro webinars” through his Tiktok live streams, how he started using Tiktok before he started promoting any product/service, and the importance of leveling with beginners when it comes to your own marketing.

This is the announcement of the upcoming Selective Color and HSL Mastery Workshop on USB and DVD. In this announcement Alain Briot goes over the contents of this new Mastery course. Alain also talks about the teaching approach he followed when creating the contents of the course, in particular the video tutorials. This announcement also includes information on registering signing up for the pre-announcement list To register simply email Alain at alain@beautiful-landscape.com with Selective Color in the subject line of your email. After you join the pre-announcement list you will be first notified when this new Mastery tutorial is released. You will also benefit for a special offer price, which will save you over 20% of the regular price. You will also qualify for free gifts and other advantages including free shipping worldwide. Alain Briot

In this new podcast Alain presents the new Artistic Lightroom Mastery Workshop on DVD and describes the advantages and unique aspects of this new Lightroom tutorial.

Podcast host Brendan MacNeil interviews entrepreneurs Paul Griffith and Ron Lovett. Both men are members of EO, the Entrepreneurs' Organization, the world’s only peer-to-peer network exclusively for entrepreneurs. Ron and Paul discuss their businesses, sources of success, and the purpose of EO.

Paul Griffith, CEO of Predator Oil and Gas talks about their two assets. - Onshore Trinidad: Southern Basin Province - Offshore Ireland: Atlantic Margin

Alain and Natalie continue discussing the changes they witnessed in the fine art market from the late 1990s to 2018. This is part 2 of a 2 parts episode series focused on the subject of selling fine art photography.

This episode focuses on the subject of selling fine art photography. Alain and Natalie discuss the changes that they witnessed in the fine art market since they started selling fine art photographs. Specifically, they talk talk about the changes that the fine art selling environment went through from the late 1990s to 2018.

In this episode, Alain and Natalie present the 2018 Arches & Canyonlands Fine Art Photography Summit which takes place in Moab, Utah. They talk about the schedule of the Summit, the locations you will photograph and the contents of the seminar presentations by Alain Briot and Jeff Schewe. They also talk about the Limited Edition print of the Summit and the free photo coffee mug that early registrants receive as a gift.

This episode focuses on Antelope Canyon in Arizona, one of the most beautiful photographic locations in the world. Alain and Natalie talk about their experience photographing there from the first time they went there in 1986 until now. They talk about the changes that they have witnessed and how these have impacted the way they photograph the canyon.

In this episode Alain and Natalie talk about the 2018 Rendez Vous that they just taught in Chinle, Arizona, the home of Canyon de Chelly. The Rendez Vous is a gathering of alumni, Students who have previously attended a workshop with Alain and Natalie. ALain and Natalie describe what the Rendez Vous consists of and which unique activities are part of this event. These include the Print Exchange, the Personal Print Presentation and the photography field trips to Little Known areas of Navajoland. For those interested in participating, the Rendez Vous will take place again in 2019, this time in Bluff, Utah with a schedule just as exciting as this year.

In this episode Alain and Natalie talk about our new Master Class workshop and discuss the main aspects of this exciting event. This is an advanced workshop designed for students who want to reach the next step with their work. The goal of the workshop is to help you turn your dreams into goals and reality.

This is part one of a four part series focused on the story of Alain and Natalie's podcast. Starting with their first episode, Alain and Natalie look back at their journey and talk about why they started their podcast, what their goals were, what motivated them to continue, how they find ideas for new episodes and more. As they go over the past 87 episodes they recall memories and play excerpts of selected recordings. This series is much more than a rewind of the podcast. It is the opportunity to look back at over 10 years worth of podcast episodes as well as a chance to talk about things that they never talk about before.

This is part four of a four part series focused on the story of Alain and Natalie's podcast. Starting with their first episode, Alain and Natalie look back at their journey and talk about why they started their podcast, what their goals were, what motivated them to continue, how they find ideas for new episodes and more. As they go over the past 87 episodes they recall memories and play excerpts of selected recordings. This series is much more than a rewind of the podcast. It is the opportunity to look back at over 10 years worth of podcast episodes as well as a chance to talk about things that they never talk about before.

This is part three of a four part series focused on the story of Alain and Natalie's podcast. Starting with their first episode, Alain and Natalie look back at their journey and talk about why they started their podcast, what their goals were, what motivated them to continue, how they find ideas for new episodes and more. As they go over the past 87 episodes they recall memories and play excerpts of selected recordings. This series is much more than a rewind of the podcast. It is the opportunity to look back at over 10 years worth of podcast episodes as well as a chance to talk about things that they never talk about before.

This is part two of a four part series focused on the story of Alain and Natalie's podcast. Starting with their first episode, Alain and Natalie look back at their journey and talk about why they started their podcast, what their goals were, what motivated them to continue, how they find ideas for new episodes and more. As they go over the past 87 episodes they recall memories and play excerpts of selected recordings. This series is much more than a rewind of the podcast. It is the opportunity to look back at over 10 years worth of podcast episodes as well as a chance to talk about things that they never talk about before.

This slideshow features photographs taken by the participants of the 2016 Antelope Canyon Fine Art Photography Summit. It also features photographs of Alain Briot, Natalie Briot, Jeff Schewe and of many Summit Participants. The music is from the CD Navajoland by Travis Terry (it's available on iTunes if you want to get it). This Slideshow presents the many different aspects of the 2016 Fine Art Photography Summit that took place in Page, Arizona. It also shows the locations we photographed during the Vision Field Workshop following the Summit. The Native American flute music is by Travis Terry. For those of you who attended the 2016 Summit, this will bring back memories of this unique event. For those of you who could not join us, it will give you a good idea of what the Summit consists of. You can see this slideshow by clicking on this link.Thank you to Jeff Schewe who created this slideshow.

This slideshow features photographs taken by the participants of the 2015 Death Valley Fine Art Photography Summit. It also features photographs of Alain Briot, Natalie Briot, Jeff Schewe and of many Summit Participants. The music is from the CD Navajoland by Travis Terry (it's available on iTunes if you want to get it). This Slideshow presents the many different aspects of the 2015 Fine Art Photography Summit that took place in Page, Arizona. It also shows the locations we photographed during the Vision Field Workshop following the Summit. The Native American flute music is by Travis Terry. For those of you who attended the 2015 Summit, this will bring back memories of this unique event. For those of you who could not join us, it will give you a good idea of what the Summit consists of. You can see this slideshow by clicking on this link. Thank you to Jeff Schewe who created the slideshow.

In part three of this three-parts episode Alain and Natalie finish talking about what is art using a list of 17 art definitions written by Natalie's Navajo students. Part three covers definitions thirteen to to Seventeen. After reading each definition Alain and Natalie talk about what they mean to them, how they relate to them, and what they make them think of. Alain and Natalie end this three parts series of episodes focused on 'what is art?' by talking about what is coming next on their podcast and discussing several ideas for future episodes.

In part two of this three-parts episode Alain and Natalie continue talking about what is art using a list of 17 art definitions written by Natalie's Navajo students. Part two covers definitions eight to to twelve. After reading each definition Alain and Natalie talk about what they mean to them, how they relate to them, and what they make them think of.

In part one of this episode Alain and Natalie talk about what is art using a list of 17 art definitions written by Natalie's Navajo students. Part one covers definitions one to seven. After reading each definition Alain and Natalie talk about what they mean to them, how they relate to them, and what they make them think of.

In this episode Alain and Natalie discuss the Marketing Success Seminar Series. Part 1 was taught in 2016, Part 2 in 2017 and Part 3 will be taught in 2018. This is a 2 day seminar that takes place in Phoenix Arizona in April. You can see the full description, and register, on the Workshops page at http://www.beautiful-landscape.com/Workshop-home.html

In this episode Alain and Natalie talk about their Little Known workshops. These are advanced workshops which take participants to little known places and focus on advanced fine art photography techniques. The little known Workshops are open to previous workshop participants and are offered by invitation only. If you are interested in participating email us to let us know. my email is on my website at www.alainbriot.com

In this episode Natalie and Alain talk about the different aspects of the 2017 Fine Art Summit that takes place in Zion National Park in November. The Fine Art Summit is a yearly event organized in a different location each year. We always invite a guest teacher and presenter. This year our guest presenter is Jeff Schewe. Jeff and Alain will both give 4 presentations on Photoshop and Lightroom. They will also work one on one with the participants. The Summit is a combination of classroom presentations and field photography. During the Summit we photograph at sunrise and sunset then meet in the classroom during the day for processing and printing sessions. After the summit we offer a three-days Summit Vision Field workshop which takes you from Zion to Bryce Canyon, Escalante Grand Staircase and Capitol Reef. Join us for this uniquely exciting workshop! The registration details and a full description are on my website at http://www.beautiful-landscape.com

This episode is the first announcement for the new Advanced Advancement Layers Mastery Workshop on DVD or USB card. This announcement features a detailed recording of the goals of this new tutorial plus information on how to join the pre-announcement list. The Advanced Advancement Layers Mastery Workshop on DVD or USB is the update to the original Adjustment Layers Mastery Workshop which was released about 4 years ago. The focus of this Mastery Tutorial is how to process your photographs to fine art standards by converting them in Lightroom and then processing and optimizing them in Photoshop using adjustment layers. The table of contents of this new Mastery Tutorial is available on my site, the link is on my home page at beautiful-landscape.com Alain Briot

This episode is about the 2016 Antelope Canyon Workshop. It focuses on the highlights of the workshop and on what makes photographing Antelope Canyon, and other slot canyons, so unique and exciting.

In this episode Alain and Natalie talk about their experience teaching the 2016 Marketing Success Seminar which took place over two days in Phoenix, Arizona. Alain and Natalie talk about the most important aspects of selling your fine art photography successfully so that you avoid the pitfalls that plague inexperienced photographers. The goal is to teach you how to be successful selling your photography.

This episode consists of an interview I did with Paul Griffith in September 2015. During this interview Paul and I discuss what motivated me to get started selling my work, the artistic aspects of photography, the business of photography and how to get started, my fine art work, my workshops and more.

Paul Griffith is a freelance drummer and writer based in Nashville, TN. As a musician, his unique, left-of-center style (the... The post 049 – Paul Griffith: Being a Stylist, Managing Expectations, Dealing with Insecurities appeared first on Working Drummer Podcast.

Paul Griffith tells the strange story about the time he spent playing drums for Hank Williams Jr.