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5 episodes with referral candy
2 episodes with referral candy
2 episodes with referral candy
2 episodes with referral candy
2 episodes with referral candy
In this episode of The Ecommerce Podcast, host Matt Edmundson welcomes back Raul Galera from Referral Candy to discuss the latest trends in Ecommerce. Raul shares insights from their Ecommerce Agency Confidence Index (EACI), a monthly report gathering data from around 100 agencies worldwide. They explore how global events like the US elections might impact Q4 sales, the paradox of price sensitivity versus outsourcing in Ecommerce, and the enduring optimism of entrepreneurs in the face of uncertainty.---Timestamps:0:00 - Introduction and welcome2:27 - Catching up with Raul Galera5:24 - Discussing the Ecommerce Agency Confidence Index8:53 - Black Friday and Cyber Monday expectations13:09 - Impact of global events on ecommerce confidence19:48 - Marketing strategies during uncertain times23:33 - Price sensitivity and outsourcing trends31:25 - The future of agency models37:52 - Raul's question for Matt38:32 - Closing thoughts on agency optimism---Key Takeaways:1. Focus on building a community around your brand. Raul emphasised that brands that work really well are those with a strong community. This doesn't necessarily mean a physical community, but rather a group of customers who identify with your brand even before purchasing. This community can generate word-of-mouth marketing and user-generated content, which can be leveraged across platforms.2. Consider the value of outsourcing to agencies. Despite increased price sensitivity, brands are still choosing to outsource to agencies rather than hiring in-house. Agencies offer intangible benefits such as access to collective knowledge and data from multiple brands, which can be invaluable for navigating uncertain times.3. Stay optimistic but realistic. Raul noted that even in challenging times, agency owners and entrepreneurs maintain a positive outlook for the future. This optimism is crucial for success, but it's also important to balance it with realism to avoid overselling and under-delivering.---If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!
Send us a textWe're uncovering vital trends impacting your business decisions—from the rise in marketing budgets to the power of agencies in shaping strategies. We'll explore consumer behavior shifts, particularly within millennial families, and delve into how seasonal trends like back-to-school shopping can influence your bottom line.In this episode, Jordan West with guest Raul Galera, discusses the significant shifts in social commerce, with TikTok Shop coming to the forefront, and live shopping's potential to drive engagement and sales. Plus, Jordan West will provide expert tips on agency fee structures to ensure your partnership aligns with profitability and growth strategies.Listen and learn in this episode!Key takeaways from this episode:Increase in Marketing Budgets: Brands are now spending more on marketing despite initial hesitations. This reflects growing confidence in marketing investments, particularly noticeable after the seasonal summer lull.Value of Agencies: Agencies provide a broader view of industry trends because of their access to data from multiple brands, as opposed to brands relying solely on their own data points. This makes agencies valuable for insights and strategic decisions.App Spending: Brands focus app spending on potential ROI rather than having a fixed budget, making it part of the marketing investment rather than a hard cost.Reactive Financial Practices in E-commerce: Many e-commerce business owners lack formal business education and tend to be more reactive in financial decision-making.Fractional CFOs: They can sometimes scrutinize agency value without understanding the significance of the services provided, leading to potential misjudgments in strategic decisions.Agency Relationships: Good communication and overcoming pride are important to maintain beneficial relationships between brands and agencies.Social Commerce Trends: Platforms like TikTok and live shopping are becoming essential for modern brand visibility and engagement strategies.Shift in Ecommerce Sentiment: There is an optimistic shift in sentiment for 2024 compared to a challenging 2023, with brands feeling more prepared for events like Black Friday and Cyber Monday.Agency vs. In-house Staffing: Agencies are preferred over in-house hires due to their shared industry knowledge and expertise, though brands are becoming more selective about agency fees.Today's Guest: Raul Galera, who is connected with Referral Candy, a platform specializing in enhancing referral marketing strategies for e-commerce brands. As an expert in the e-commerce landscape, Raul Galera shares insightful perspectives on marketing trends, the evolving role of agencies, and consumer behaviors, particularly focusing on how agencies can provide comprehensive industry insights. Recommended Apps/Tools:Referral Candy: https://www.referralcandy.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued
In this episode of Let's Talk Marketing with NDUB, Nathan Webster speaks with Raul Galera from Referral Candy about the current state of e-commerce, focusing on insights from agency owners. They discuss the challenges faced in 2023, the impact of COVID-19 on consumer behavior, and the importance of referral programs for sustainable growth. The conversation highlights the optimism among agency owners despite price sensitivity and budget constraints, emphasizing the evolving landscape of e-commerce. Raul's Info: https://www.referralcandy.com/eaci https://www.linkedin.com/in/raulgalera/ https://x.com/raulgalerad Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
Get Noticed! Send a text.Are you struggling to navigate the ever-changing e-commerce landscape? Raul Galera, growth manager at Referral Candy, introduces a groundbreaking solution: the E-commerce Agency Confidence Index. This comprehensive global report offers invaluable insights into industry trends, marketing budgets, and agency-client relationships. Discover why e-commerce apps are proving resilient, how agencies are adapting their pricing strategies, and the shift towards long-term marketing approaches like SEO and content creation. Galera reveals fascinating correlations between world events and online sales, emphasising the need for diversified marketing strategies. Learn how minor website optimisations can dramatically boost conversion rates and why personalisation is becoming increasingly crucial. Whether you're an agency owner or brand manager, this index provides a wealth of data to inform your decision-making and stay ahead in the competitive e-commerce world.Book recommendation: "The Tipping Point" by Malcolm GladwellFree - Quizzes, Calculators And FormsOutGrow - Quizzes, Calculators And Forms - over 21 industry vertical templates.Designrr.io Creates eBooks & LeadmagnetsTransform content into eBooks, Show Notes, Dynamic Flipbooks, Transcripts, PDFs and Web pages.Kajabi Course Platform Kickstarter!Get the foundations you need to start your online business On Kajabi For $69/mo. Turn text to video, in minutes.Create studio-quality videos with AI avatars and voiceovers in 130+ languages. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showIf you could ask 500 entrepreneurs a question about how they got noticed,Would you have one?That's right. You can ask a question and we can give you a summary of the thoughts of all of my guests on that topic, direct quotes, and links to where they gave comment.Check amazing new resource at: https://theunnoticed.horsy.ai/You may even think that it's worth making a contribution to Support the show here.
In this conversation, I chat with Elle Williamson, a Shopify and Klaviyo expert, about how to keep sales coming in over the summer. We discuss the myth that summer is a downtime for sales and emphasize the importance of not stopping marketing efforts during this time. Elle advises planning ahead, updating the website, and utilizing email marketing to stay visible and engage customers. We also discuss the use of apps like JudgeMe, ReferralCandy, and Gorgias to streamline processes and improve customer service. Elle shares her expertise and offers valuable tips for Shopify e-commerce owners. - Plan ahead and schedule content, even if you're taking some time off. Prepare emails and website updates in advance. - Maintain email frequency to stay visible. Continue sending 1 email per week. - Make emails short, sweet, and shoppable. Showcase products and make it easy to click through. - Check your automated flows are seasonal and working properly. - Use apps like Judge.me for reviews and Referral Candy for customer referrals. - Consider outsourcing customer service to a VA to handle inquiries while you're away. Most importantly, don't go silent over summer! With some planning, you can keep revenue coming in and set yourself up for a successful Q4. Guest Elle Williamson https://www.theecommerceassistant.com/ https://www.instagram.com/theecommerceassistant/ - Judge.me: https://apps.shopify.com/judgeme - Referral Candy: https://apps.shopify.com/referralcandy - Gorgias: https://apps.shopify.com/gorgias The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women's e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services. Neon is offering listeners a FREE scaling audit worth £3000! So whether your sales have plateaued or you 're looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. https://scaleandglow.com/ https://neondigitalclicks.co.uk/ https://www.instagram.com/neondigitalclicks/
SummaryIn this episode of Talk Commerce, Brent Peterson interviews Raul Galera, the Partnerships Lead at Referral Candy. They discuss various topics related to e-commerce, including the use of AI in content generation, the challenges of rising ad costs, the importance of organic SEO and customer needs vs. wants, the upcoming Black Friday and Cyber Monday sales events, and the value of partnerships in e-commerce. Raul emphasizes the need for brands to have a clear post-purchase path for customers and highlights the benefits of co-selling and influencer marketing partnerships. He also plugs Referral Candy as a tool for brands to run referral programs and reward customer loyalty.TakeawaysAI is primarily being used in e-commerce for content generation, such as writing product descriptions and landing page content.The rise in ad costs is a major challenge for e-commerce brands, leading them to seek alternative customer acquisition methods.Organic SEO is an important channel for brands to target customers with high intent and retain them.Black Friday and Cyber Monday sales events are expected to be less discount-driven this year, with brands focusing on retaining customers and offering targeted deals.Partnerships, both in co-selling and influencer marketing, can be mutually beneficial for brands and help them reach new customers and increase sales.Referral programs are an effective way for brands to turn their customer base into their sales team and reward customer loyalty.
The only area of your business that compounds exponentially is referrals. The more referrals you have the larger and faster your business will grow. On today's episode we have Raul from Referral Candy on to tell us exactly how to get more referrals and grow your ecommerce store.You'll learn these three things and more:❇️ How to generate consistent referrals❇️ What's appropriate compensation for referrals to share your business❇️ And insights into how to grow your business while other people do the heavy lifting for your marketing.Learn more about Referral Candy HereIf you're an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it hereSubscribe to our YouTube channel where we put out new videos 2x per week here
With businesses nowadays, especially eCommerce, where the cost base is constantly increasing to reach out and acquire new customers, more particularly on ads, it's definitely a big relief to discover a new marketing channel that you own without having to depend on a third-party platform. In this episode, Raul Galera, Partnership and Business Development Lead of ReferralCandy, shares how referral marketing, and ReferralCandy, can help entrepreneurs and start-ups leverage their revenue and customer base without having to grow their cost base.Raul also shares in this episode how ReferralCandy works - how easy it is to set up, what can be integrated with it and the smooth interface and transitions of it, and the benefits of referral marketing. He also shares how entrepreneurs can take advantage of this without having to massively grow their spending to reach and acquire new customers and cited a case study on one of their customers. And lastly, he shares how ReferralCandy gets noticed.Post-production, transcript and show notes by XCD Virtual AssistantsGet Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Prowly - the media relations platformProwly has everything you need to get your PR work done.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Social listening - google alert killer!Generate leads and market your product using social listening Support the show
A SEAT at THE TABLE: Leadership, Innovation & Vision for a New Era
Referrals are an often overlooked way to grow your business. Many see it as ‘old school'. ‘Word of mouth' has been a time tested way to grow sales and connect with new customers - but in a competitive market, companies need more proactive marketing in order to survive.Now there's a new easy to implement, low cost marketing opportunity back by technology that can help both DTC and B2B brands growth their sales - especially as customer acquisitions costs have risen by an estimated 60% over the past 5 years.Today I'm talking with Raul Galera, Chief Advocate at ReferralCandy, an app that allows eCommerce brands to set up and run customer referral programs.Raul has helped over 30,000 brands leverage the power of word-of-mouth and turn their customer base into their marketing team.In this episode of A Seat at The Table, Raul talks about:1. How referral marketing has evolved over the past decade.2. The difference between word of mouth and referral marketing.3. How to leverage community marketing to grow your sales.4. 3 key strategies to introduce a successful referral program to customers.USEFUL LINKSConnect with Raul Galera: https://www.linkedin.com/in/raulgalera/Referral Candy website: referralcandy.comFacebook Page: https://facebook.com/referralcandyTwitter Handle: @referralcandyLearn about The Current Situation in Sourcing: https://thecurrentsituation.netA Seat at The Table website: https://seat.fm
What influences your decision when you're looking to make a purchase? In this episode, we seek to understand what entails referral marketing with Raúl Galera, Partnerships and Business Development Lead at ReferralCandy. Referral Candy is an app that allows e-commerce brands to set up and run customer referral programs. Raul currently leads ReferralCandy's partnership efforts, working alongside agencies, media, and tech companies. Stay connected with Raúl on his LinkedIn or check out ReferralCandy. Show Notes 01:56 – Raúl's Journey Into ReferralCandy 03:24 – Two Main Reasons Why Brands Should Care About Referral Marketing 04:42 – The Future of Brands is to Create a More Engaged and Loyal Customer Base 07:36 – Distinction Between B2B and B2C in Referral Marketing 11:01 – How to Get Started in Referral Marketing 14:29 – Real-World Challenges in Referral Marketing 15:38 – How ReferralCandy is a Solution for Launching and Managing a Referral Program 17:21 – 3 Winning Tips to Succeed in Referral Marketing 20:23 – Baronfig as an Example of Effective Referral Marketing 21:44 – Fun Questions With Raúl
Grow your sales by word-of-mouth marketing with Raul Galera from Referral Candy In this week's podcast, Trevor talks to Raul Galera about how to set up a successful online referral scheme. What is an eCommerce referral scheme? If your service is good, word-of-mouth marketing will already be happening for your store. A referral scheme encourages this behaviour by incentivising your customer to sell your brand to their friends. An existing customer will click on a link, send a referral code to their friends, and receive something, e.g. discount on a future purchase, a gift or a payment. How do eCommerce referral schemes work? Raul recommends the following steps to launch a successful referral scheme: Invite past customers Create automation to invite customers automatically after purchase. This could be a popup or an email Make your programme public. Advertise it on your site by displaying it prominently and creating a sign-up form What is the difference between affiliate marketing and referral marketing? There are two main difference between affiliate and referral marketing Relationships. In an affiliate programme, publishers will have a large audience to which they promote affiliates. This is a one-to-many relationship where the publisher does not know the person to which they are promoting. Referrals happen with a close circle, e.g. friends and family. Being more personal, these recommendations have a lot more power. Rewards. Affiliate programmes typically give most of the reward to the referral. The buyer may not get a discount. Referral programmes typically give a similar reward to both parties. What makes a good referral scheme? The best referral schemes reward both the referrer and the new customers. This incentivises the referrer to work hard on your behalf and the new customer to buy. What kind of verticals does referral marketing work best for? Referral schemes work well across many verticals but work especially well for direct-to-consumer brands as they are trying to build a community. Also, products which have a sharable component, e.g. fashion, technology. How to run a referral scheme? The steps to run a referral scheme are: Platform. You will need a platform to track referral sales, e.g. Referral Candy Design referral structure. Look at customer behaviour and think about what will incentivise them. Promotion plan. Think about how you are going to promote your plan. Just telling people once is not enough. You need to be reminding your customers regularly. Build a community around your customer base. In the long run, this will be hugely beneficial to your brand. How to measure success? Referral Candy uses a metric (referral rate) which is the ratio of referral order to the total number of sales. A good referral scheme should generate at least 2% of a company's revenue, with some companies generating 10% or even 33%. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ecommerce-odyssey-podcast/message
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Raúl Galera, Chief Advocate at Referral Candy. We discuss implementing successful referral programs. Topics we discuss: Which referral programs work and which not How to promote referral programs How to measure results Best practices LinkedIn Raúl: https://www.linkedin.com/in/raulgalera/ Website Referral Candy: https://www.referralcandy.com/ The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Referral marketing kind of fits into the world of word of mouth marketing where we nurture happy clients and in turn they tell other folks about us and get some sort of reward. It's a strategy that can work well.In this episode I'm talking to Raúl Galera the Chief Advocate at ReferralCandy, an app that allows you to set up and run customer referral programs so we're talking about all the why's and how's of building it into your marketing mix.You can find Raul on LinkedIn and Referral Candy on their website and also on Facebook and Twitter.Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at jtid.co.uk/podcastsCan I also invite you to join my Facebook marketing group for news, tips & networking. Its called Not Another Facebook Marketing Group. Love to see you there.
Welcome to Not Another Marketing Podcast where I'm talking to Raúl Galera the Chief Advocate at Referral Candy, an app that allows you to set up and run customer referral programs so we're talking referral marketing.
This episode features guest Raul Galera, the Chief Advocate at ReferralCandy, the #1 referral program platform online. Raul discusses how Referral Candy has powered over $300M in referral sales for their clients and how their clients harness the power of referrals to grow their eCommerce businesses. Listen as Raul describes the differences between referrals and affiliates and why a referral program is a powerful way to grow your business using the existing goodwill of your customer base. Referrals are likely already happening in your business listen to discover if now is the time to add an official referral program to your business. The challenge with referral programs and what you actions to take to make your referral program a success. In addition, this episode discusses what sets Referral Candy apart from the competition and how you can use their services for those who are serious about creating consistent revenue. Episode Action Items: For a referral program that runs itself, visit https://www.referralcandy.com and signup for a free 30-day trial or email Raul at raulg@referralcandy.com. ABOUT THE HOST: Andy Splichal, who was recently named to the Best of Los Angeles Awards' Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com (https://www.makeeachclickcountuniversity.com). He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com (https://www.trueonlinepresence.com), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com). New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com (https://podcast.makeeachclickcount.com).
Do you want to learn how to grow your business using referrals? Watch this interview with Raul Galera of ReferralCandy, where we'll discuss: – How has referral marketing evolved over the past decade? – What's the difference between word of mouth and referral marketing? – For upcoming brands: When is it the right time to start a referral program? Topics discussed: 00:00 Meet Raúl Galera 05:15 About Referral Candy 07:07 The importance of partnerships for growing Referral Candy 07:41 How referral marketing has evolved over the past decade 12:39 The difference between word of mouth and referral marketing 15:30 Why referral programs fail 19:44 The best incentives for referral programs 21:00 How exactly should you structure the incentives 24:30 The right time to start a referral program 28:00 4 steps for setting up a referral program 31:50 Using partnerships & influencer marketing to launch and promote referral programs 34:40 How to measure the ROI of your referral program 38:20 Why & How Referral Candy uses case studies 43:35 Referral Candy's content marketing strategy 46:33 The importance of community for brand building 47:30 Referral Candy's 10K Small Business Growth Grant 53:37 Three online eCommerce communities that Raul recommends 56:45 One thing that Raul does for mental health About Raul Galera: Raúl Galera is the Chief Advocate at ReferralCandy, an app that allows ecommerce brands to set up and run customer referral programs. Raul currently leads ReferralCandy's partnership efforts, working alongside agencies, media and tech companies. Referral marketing is a blend of organic content, community marketing and influencer marketing. Word-of-mouth is a powerful channel for both successful global names as well as new, niche brands. Resources Mentioned: ReferralCandy's website Referral Candy's 10K Small Business Growth Grant (apply before March 1, 2022) Thinking About Starting a Referral Program? Start Here ReferralCandy's case studies DTC Fam community for e-Commerce Partner League website Shopify Partners Slack The Bonfire of the Vanities by Tom Wolfe Dark Matter: A Novel by Blake Crouch Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast --- Send in a voice message: https://anchor.fm/authenticinfluence/message
En este episodio traigo un tema vital para cualquier ecommerce o negocio exitoso y es el de generar y potenciar el famoso y antiguo boca a boca, hoy en día conocido como el Marketing de Referidos. Para esto traigo a un invitado internacional, Raul Galera, español y encargado de alianzas para latinoamerica de la gran empresa Referral Candy, plataforma pionera en la automatización de programas de referidos para ecommerce, no solamente en Shopify sino en otras plataformas importantes como Magento, Woocommerce, entre otras. El episodio es un masterclass completo sobre esta pieza tan fundamental en el crecimiento de cualquier negocio digital y offline, pero en este caso particular, el Ecommerce potenciado con herramientas como Referral Candy, lo convierten en un arma de marketing extremadamente letal. Si quieres probar Referral Candy en tu tienda, ingresa en este enlace: http://refcandy.refr.cc/tasky1 Conoce más sobre Raúl en LinkedIn: https://www.linkedin.com/in/raulgalera/ ¿Quieres explorar la posibilidad de trabajar tu proyecto con nosotros? https://simplify.agency/contacto ¿Ya tienes una tienda en Shopify y necesitas ayuda con el Marketing para vender y crecer? https://simplify.agency/contacto ¿Ya tienes una tienda en Shopify y necesitas ayuda con tareas técnicas? Prueba Tasky https://www.somostasky.com ¿Quieres probar Shopify por ti mismo? Empieza aquí: https://cutt.ly/Shopify_ ¿Quieres probar Klaviyo por ti mismo? Empieza aquí: https://cutt.ly/Klaviyo Por favor dale una calificación a mi podcast: https://ratethispodcast.com/ecommercesimplificado Si te gustaría estar en contacto conmigo, búscame en linkedin como Elias Manopla o instagram como @eliasmanopla
En este episodio traigo un tema vital para cualquier ecommerce o negocio exitoso y es el de generar y potenciar el famoso y antiguo boca a boca, hoy en día conocido como el Marketing de Referidos. Para esto traigo a un invitado internacional, Raul Galera, español y encargado de alianzas para latinoamerica de la gran empresa Referral Candy, plataforma pionera en la automatización de programas de referidos para ecommerce, no solamente en Shopify sino en otras plataformas importantes como Magento, Woocommerce, entre otras. El episodio es un masterclass completo sobre esta pieza tan fundamental en el crecimiento de cualquier negocio digital y offline, pero en este caso particular, el Ecommerce potenciado con herramientas como Referral Candy, lo convierten en un arma de marketing extremadamente letal. Si quieres probar Referral Candy en tu tienda, ingresa en este enlace: http://refcandy.refr.cc/tasky1 Conoce más sobre Raúl en LinkedIn: https://www.linkedin.com/in/raulgalera/ ¿Quieres explorar la posibilidad de trabajar tu proyecto con nosotros? https://simplify.agency/contacto ¿Ya tienes una tienda en Shopify y necesitas ayuda con el Marketing para vender y crecer? https://simplify.agency/contacto ¿Ya tienes una tienda en Shopify y necesitas ayuda con tareas técnicas? Prueba Tasky https://www.somostasky.com ¿Quieres probar Shopify por ti mismo? Empieza aquí: https://cutt.ly/Shopify_ ¿Quieres probar Klaviyo por ti mismo? Empieza aquí: https://cutt.ly/Klaviyo Por favor dale una calificación a mi podcast: https://ratethispodcast.com/ecommercesimplificado Si te gustaría estar en contacto conmigo, búscame en linkedin como Elias Manopla o instagram como @eliasmanopla
Super excited to announce that The Subscription Box Show is taking it's first ever extended Holiday/Christmas break! It's been a long time coming, and I just need, well....a break. SO seeing as Christmas is my favorite time of the year, and that my actual subscription box business needs some extra attention, I figured it was apropos to take a month long + hiatus from the show. THANKS for listening, Merry Christmas to all, and a very happy New Year. See you in 2022!!!Episode Sponsored by our good friends at Referral Candy! Get your customers to be your greatest assets and reward them for it! Visit https://try.referralcandy.com/TSBS today and get ONE FREE month + $50 OFF your next with our unique link! Thank me later!Eric's Recommended Affiliate Courses & Resources:The Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cMegan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow
“Recommendations happen on a daily basis. It is a natural part of our lives.”In this episode, Raul Galera, Partnerships Manager and Chief Advocate of Referral Candy talks about driving extra business in Shopify brands through referrals. He shares some tips on how to effectively implement referral marketing in your E-comm business.Listen up and take some notes.KEY TAKEAWAYS FROM THIS EPISODERecommendations happen on a daily basis. Referral marketing is just a way of amplifying something that happens naturally.In a referral program, you are not just incentivizing customers to promote your brand but also to make them come back for more.Make sure that your customers are being reminded about your referral program.Set up anti-fraud systems to flag potential fraud purchases.Referral marketing comes naturally, if you have a good product, then it is the natural next step.The more customers that you add to the referral program, the shorter amount of time that it takes for your program to take off.Recommended App: AVOMAhttps://www.avoma.comToday's Guest:Raul Galera is partnerships manager and Chief Advocate at ReferralCandy.ReferralCandy is a referral marketing tool that gets businesses more customers by incentivizing referrals. They have been running referral marketing campaigns since 2010.Connect and learn more about Raul and Referral Candy here:Website: https://www.referralcandy.comLinkedin: https://www.linkedin.com/in/raulgalera/Email: raulg@referralcandy.comWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply
Welcome here everyone. Super excited to have you along for this very special MILESTONE EPISODE. Yes, it is our 200th episode, and you know that I had something special planned for this one. And it will not disappoint. I'm so excited about this one. Legendary guest, for a legendary episode!My guest today needs no introduction! She has been on my “podcast guest radar” since I first started the show over 200 episodes ago. Long story short, I have today for you THE person who sees more subscription boxes than anyone else on the planet. Her expertise, knowledge and business acumen is second to none in the subscription industry. Can you guess who it is yet? She is a speaker, a sought after thought leader and she is of course the CEO at My Subscription Addiction, the legendary Simran Dua! Simran's amazing opportunity with the Beta program, simply email: partners@mysubscriptionaddiction.com and have "BETA" in the subject line!Website: https://mysubscriptionaddiction.comLinkedIn: https://www.linkedin.com/in/simrandua/Register with MSA: https://boxes.mysubscriptionaddiction.com/submit_a_brandContact MSA:https://www.mysubscriptionaddiction.com/contactEpisode Sponsored by our good friends at Referral Candy! Get your customers to be your greatest assets and reward them for it! Visit https://try.referralcandy.com/TSBS today and get ONE FREE month + $50 OFF your next with our unique link! Thank me later!Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow
Hey everyone, welcome here and thanks for listening. Today is our weekly solo show of the week where we Deep dive into hot industry topics. Current affairs if you will however for this show I wanted to try something a little bit different. I want to try the first ever q&A focus Friday. Last week I asked the members of the Facebook group to ask me some questions and luckily I had a few come through, so today I'll do my best to try to answer them as best as I can for you. If this is something that you guys like then I would love to try some more on a future episode of focus Friday. So let me know what you think by either email or in the subscription box show Facebook group. Episode Sponsored by our good friends at Referral Candy! Get your customers to be your greatest assets and reward them for it! Visit https://try.referralcandy.com/TSBS today and get ONE FREE month + $50 OFF your next with our unique link! Thank me later! Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow
'Where are the designers?' is an Audiogyan series that features the top 12 influential Design leaders wherein they talk about their process of hiring, challenges in finding and retaining talent and some tips and tricks for young designers. We are happy to introduce Abhinit Tiwari, co-host for this series. He is a designer at Gojek.We have Aditi Kulkarni with us on Audiogyan. She is a UX manager at Shopify. Previously worked at Indeed, Referral Candy, Postman and more. Formally trained in print as a graphic designer, she switched to web design in early 2005 and has been hiring, mentoring and regularly sharing her learnings at various design events and conferences.Follow on Aditi Kulkarni Twitter - https://twitter.com/uxartistFollow Kedar Nimkar on Twitter https://twitter.com/nimkarkedar?s=21Follow Abhinit Tiwari on Twitter- https://twitter.com/abhinitial?s=21Follow Audiogyan on Twitter- https://twitter.com/audiogyan?s=21You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidor iOS: https://ivm.today/iosYou can check out our website at http://www.ivmpodcasts.com
Welcome here everyone and thanks for listening. Today is our weekly solo show of the week where we deep dive into a hot or current subscription industry topic. And in this episode I want to talk about my past month or so experience with a company I partnered with to help my subscription company grow. You might remember a few months ago, I had Daniel Rodic of Clearco on the show. Well, we as a company decided to take on capital from their Clear Angel program, and today I want to share my honest feedback with you all on how that's went so far! Link to Clearco Clear Angel program! https://clear.co/tsbsEpisode Sponsored by Referral Candy. Time to diversify your marketing? How about having your raving members sell for you? Paid ads can be unpredictable and costly. but word of mouth is still king, so why not reward and incentivize your tribe and your followers and members! Visit https://try.referralcandy.com/TSBS and get your first month FREE + an additional 50% OFF! Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow
Do you ever recommend products you love to your family and friends? Would you do it even more if you were rewarded for it? Would your customers share your product with their friends and family if you offered them an incentive to do so? That's the gist of referral marketing and it can be a really powerful channel for eCommerce businesses. In fact, it just may be one the most cost-effective ways to acquire new customers AND retain your existing ones. On this week's episode, I'm talking to Raúl Galera, the Chief Advocate at ReferralCandy, an app that allows ecommerce brands to set up and run customer referral programs and some tips and tricks on how to create a kick-ass program that keeps your customers spreading the word. What You'll Learn The difference between referral marketing and other forms of marketing When you should consider referral marketing for your business Why your customers are your best sales people Check out Referral Candy http://ecommercebadassery.com/candy Read the Full Transcript eCommerceBadassery.com/80 FREE Resource Library Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let's connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it's also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
You'll generate word of mouth if you have a good product and provide a good customer experience. In this Expert Insight Interview, we welcome Raúl Galera, the Chief Advocate at Referral Candy.
The ABM Conversations Podcast - for B2B marketing professionals
In this episode, Raul Galera, the Chief Advocate at ReferralCandy, joins us to discuss how you can leverage referrals and partnerships the right way for customer acquisition. Raul has been leading ReferralCandy's partnership efforts for the past five years, working alongside marketing agencies, media and tech companies. He throws light on: --> How loyalty and referrals improve customer acquisition and retention --> The right time or stage to adopt a referral system --> The set of things you need to do, to be partnership ready --> Steps to setting up a referral program and staying on top of customer's minds --> Mistakes to avoid in your partnership and referral programs, and a lot more...
In this episode, I have the pleasure to introduce to you a subscription box show first. I will be discussing at length the benefits a referral program can have for your business. The rise of advertising costs and customer acquisition costs has forced brands and subscription boxes to look past traditional paid ads avenues like Facebook and Google. A blessing in disguise if you will, these rising costs have put us in a position to set up multiple streams of customer acquisitions, and referral programs are one great way to gain organic customer acquisition traction. So, for today's episode, I've brought in one of the best in the business, when it comes to referral programs, as I have brought on all the way from Spain, from ReferralCandy, Mr Raul Galera! Guest Links:Discount/promo: http://try.referralcandy.com/podcastIG - @raulgaleraIG - -@referralcandyTW - @referralcandyFB - facebook.com/referralcandyEpisode Sponsored by SubSummit, the World's largest subscription conference, happening this September 21-23 in Dallas, Texas. Visit https://subsummit.com now to get your tickets!Deal of the month! Manscaped and their NEW Lawnmower 4.0. Want 20% OFF? Visit https://manscaped.com and use discount code TSBS at checkout! Manscaped, the #1 one Grooming Kit!Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow
Raúl Galera is the Chief Advocate at ReferralCandy, an app that allows ecommerce brands to set up and run customer referral programs. ReferralCandy is the leading platform in terms of referral marketing for ecommerce brands. Founded over 10 years ago, ReferralCandy has helped over 30,000 brands leverage the power of word-of-mouth and turn their customer base into their marketing team.⭐️GROW YOUR SALES THROUGH WORD OF MOUTH MARKETING!
IntroductionRemote working from Spain and SingaporeWhat is ReferralCandy?How to turn customers into your marketing teamQuick and easy setupThe differences between loyalty and referral programsIntegrating with email marketingCreating a community around your customersWhen is an online store ready to use a referral appBringing more volume to your Shopify storeSponsored By:The Point of Sale StoreRewind.ioLinks:ReferralCandyMilk Bottle LabsMilk Bottle on Twitter
This week we're joined by Raul Galera who is the Partner Manager at Referral Candy. Referral Candy is a referral marketing SaaS that helps you get more customers by incentivizing referrals. They were founded in 2010, have over 30,000 brands that have used the product and have generated more than $220million in referral sales. Referral Candy themselves are doing 7 figures in ARR. Today Raul shares what their partnership marketing strategy looks like.
3 Most Underrated Shopify Apps (My Personal Favorite) I've helped a dozens of Client with setting up their Online Ecommerce Store and By Far it has been a great experience. I always suggest my Clients to Use these 3 Apps to grow their Business. Even if you don't run any Ads after few months you'll still get organic Traffic to your Store, Passive Income - Check. These Apps make it easy for you to manage your Store and get more organic reach + Optimized Speed. Loading Speed - Check. The Setup is so Easy, you can do it yourself without hiring a Gig. Quick Setup and Checkout - Check. 3 Best Shopify Apps — 1. Plug in SEO - http://bit.ly/plugseoin 2. Alternative Products - http://bit.ly/altproducts 3. Referral Candy - http://bit.ly/refercandy Today's Sponsor — GX Smartwatch by Hyperstech - http://bit.ly/SmartGX --- Send in a voice message: https://anchor.fm/behindthebrains/message
As a Partner Manager for Referral Candy, Raul will discuss with us about the importance of Customer Retention and Loyalty programs to delight your customers. - Your customers are your best marketing team: How loyalty and referral marketing improves customer acquisition and retention - You're more than just a product: Build a community around your brand - How to stay top of mind, give your customers an incentive to talk about you and come back to your store for more All episodes: eCommerce Growth Show Episode notes: Retaining customers: Customer loyalty and advocacy Follow Omniconvert on: FacebookTwitterLinkedinYouTube
What's a good conversion rate? One that's better than last month. But how did you get there? Nick Disabato has built a career on research-focused A/B testing. Over the past year, he's helped Shopify Plus store KeySmart achieve extraordinary success. He joins us today to discuss that journey and how you can improve your store 5% monthly with his approach to split testing. "Never forget: focusing on your customers brings you more customers. Are you focused on helping your customers, or are you focusing on what your coworkers want?" — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: How testing makes you money What makes a successful test Testing's impact on design Why testing defangs your internal debates Links: Draft The A/B Testing Manual nickd.org Visual Website Optimizer Hotjar Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, free. Tell me where to send your sample at ecommerce-bootcamp.com Transcript Kurt: 00:06 Before we continue, I wanted to share a quick tip from our sponsor, Referral Candy. We'll find out what's working, then do more of that, so look at your top sales channels and then double down. It's the 80 20 rule and action. For many stores, word of mouth is a top channel, but how do you double down on the word of mouth? Check out Referral Candy - increase word of mouth sales by giving your store a refer a friend program. They're giving you guys 50 bucks to get started with it. Just go to Kurtelster.com/referralcandy to get started. Kurt: 00:37 Hello and welcome to this episode of the Unofficial Shopify Podcast. I'm your host, Kurt Elster, agency owner, Ethercycle, author of the Ecommerce Bootcamp, and a lot of other things. Find out more on Kurtelster.com. That's my podcast radio voice. At this point, I can't say Unofficial Shopify Podcast any other way. I apologize for that. Joining me today is a wonderful gentleman who, through a mastermind group that he started, has changed my life and a lot of inspiration to me and is also an quite the interesting character who's been on the show before. Please welcome Nick Disabato. Nick: 01:11 Hi there. How's it going? Really happy to be here. Kurt: 01:15 So Nick, the last time you were here, it was a good episode. I enjoyed it. I like talking to you, but for you, you had a great outcome from it. You landed your favorite client. Nick: 01:27 No offense to my other clients. All of my clients are really my favorite client. I landed a fantastic client. They are a lifestyle, everyday carry brand called Keysmart. If you go to getkeysmart.com - they are wonderful. It's essentially like a multifunction tool for your keys and it makes your keys a little bit more organized, has a few extra tools and all these other things. Just to talk about what I do for a living - I run A/b tests for e-commerce and SaaS businesses. Those in the audience who don't know what A/B tests are - you have a change, you want to vet the economic impact of it, you test it against the control and you determine what the actual lift is. You've come up with ideas through research, you end up making that a core part of your design process so that you're not making bad decisions that could potentially hurt your business and you're more carefully and scientifically vetting what could actually convert better. Keysmart's revenue has gone up. I forget the last calculation I had done. I think it's something like 75 percent as a direct result of my A/B testing over the past nine months. Nevermind the fact that they have also been growing significantly as a company. So that helps as a force multiplier, right? Like they're getting more traffic, they're getting more sales, and then people who come in are more likely to convert that last bit is because of my work. Kurt: 03:02 On Shopify Plus, they have a really cool custom theme. I've done a few few modifications to it for them. There's like a lot of brands you hear talked about on Shopify that are very popular and you don't hear Keysmart talked about that often, which I always find strange because it's a cool product, but it also is quantifiably one of the most successful stores on Shopify. Nick: 03:25 I even mentioned to Andy, who's one of the people there, that we should just say we have like thousands of happy customers. Then he said we have millions of happy customers. I'm like, great. Kurt: 03:37 I was talking to Andy, who has been on the show before to say, wow, your facebook campaigns and your marketing... Andy's the one who did this stuff and it's phenomenal. I've never seen anything this successful. And he said, yeah, we could scale it, but we can't ship fast enough. That's your problem?! Your bottleneck is because you literally can't get the product out the door quick enough. That's nuts. I've never heard anyone say that Nick: 04:05 That's a really good problem to have. I like when I can cause problems for my clients. Kurt: 04:13 That's what you did. How did that happen? What is the test you ran? How did you go about it? How did you know what tests to run? Cause I know with a/b testing, everyone thinks it'll help them pick the right button color. And it's not that at all. It's quite a bit more complicated than that. Nick: 04:32 Yeah, everybody wants to know where they should start with testing. When they ask me that, it's as if they want the one weird tip that causes the revenue to go up by 75 percent. That's not at all true. I'm so sorry. What I do is research what your customers are doing and then come up with informed guesses as to what these tests may be. Button colors generally don't work. Headlines work. If you have a clear idea of what kind of headline you should be writing, there is no such thing as just writing a headline for the sake of it being "more persuasive." So what I'm doing is going into Google Analytics and figuring out if mobile is converting dismally. OK, why? Well, the page time is taking really long time to load. Nick: 05:20 Well, that kind of sucks. Why is the page to taking a long time to load? Oh, you have a one megabyte product image on your page and you never bothered compressing it and it loads great on my comcast for business connection, but then I go into chrome and simulate a 3DG connection that's dropping occasionally and the page takes 38 seconds to load. You're not closing a sale. That was one example of research. What I did was go into one of the product pages and then extensively compress the product image and it ended up being like a 38K product image. It looked a little granular. Whatever. It's on your cell phone, you're on a train. You don't know what it actually looks like, and it's probably smaller than the actual product in person, but I ended up converting something like 11 percent higher because way more people were able to load the page effectively and make a purchasing decision. Nick: 06:17 They don't care how compressed your product image is or what CDN is serving it. That was the most basic mobile optimization thing. But I went in, said this isn't working, let's fix it. It's leaking money. That wasn't a headline, it wasn't a button color, it was something that should have probably happened at the beginning of this site being built out, but nobody caught it. So that's one thing. Another thing that I run is heat maps on your site. I determine where people are clicking, how long down the page people are scrolling, that sort of stuff. One thing that I find very frequently in Shopify is that they keep the same navigation on the same template from page to page. So you end up having like the full blown navigation and all these things all over every page of the site. And that includes your shopping cart and your checkout pages. Nick: 07:13 That sucks for a variety of reasons. This is a rare moment where I'm going to recommend something pretty fervently and say it will probably convert better. When I say probably, I mean it's likely to. Don't blame me if it doesn't. You have to test it, but try removing those links in your header navigation. When people get to the shopping cart page - Amazon does it, Ebay does it, and it works extremely well for keeping people focused on conversion. They're not just like, oh, shiny. And then go somewhere else when they're just about to pay you. The last thing people want to do at any point in the transaction is fill out a form, but you have to make them do it and you'll have to make them do it at the last step. So I strongly recommend doing that. Nick: 07:59 We have most importantly over the past nine months crafted a process and an internal culture around constantly checking our own beliefs around things. I think that's been the biggest outcome. We have a part time developer on staff right now who is constantly making changes to try and optimize stuff from a programming and technical debt perspective, which allow us to run tests considerably faster. Ideally, you always want a test to be running as much as humanly possible. You want there to be kind of consistent tempo around it so you want to be building the next test while a given test is running. So, we have a Trello board for vetting test ideas and researching them and we move things along on this Trello board and when we get to the point where we need to be building it, then I coordinate with the developer to build it. If you don't have a developer, one thing I would recommend installing as few plugins as humanly possible in your Shopify store, and I know that sounds so cringe worthy because plugins are a huge value add to Shopify, but they add a lot of code dependencies and craft that might actually bite you later on. I'm not saying this about Keysmart necessarily, but I have seen it enough. Kurt: 09:17 It's true of any store that installs into several plugins; even one could start adding these bizarre dependencies. And then to your earlier point about performance optimization, there are two things that generally cause those performance slowdowns. One is the giant image like you described. It's very common because people want their image to look the best. So they save it out in the highest possible size that causes these bloated load times. Plugins and Apps - each time you add one that starts adding code dependencies. You'll see sites that load jquery like four and five times because of these apps aren't paying attention to each other and you've installed something and installed it. But yeah, it's a little bit of a rabbit hole there. Nick: 09:56 Yeah, absolutely. So, you know, that's definitely something that can weigh down your site and keep you from being able to make changes and deploy. And it's so funny, it's this combination of like the full facebook move fast and break things mentality, but you're doing it in a way that isn't so fast. We need to research it. So you're making a lot of changes, but a lot of it is like almost infrastructural where you're figuring out, OK, well how am I creating a separate product so that I can make changes to that and shunt people there as a variant page. How can I create variations on Shopify's end using if/then logic. There's no in built framework for this. So you're running a test maybe on maybe one product page that has if/then logic, if you're particularly sophisticated, or you're just running two skews and hoping to God that the inventory works out. I've definitely encountered both of those situations. If you're in a position like Keysmart, you cannot afford to have two different skews and hope that the inventory works out for reasons you had just mentioned, Kurt, right? It can be really difficult there. Kurt: 11:10 So going back, you had mentioned heat maps. Two questions. What is good heat mapping software and what am I supposed to get out of heat mapping? Kurt: 11:24 I'm going to start with the second one first. You're supposed to understand where people are interacting with the page and where people aren't interacting with the page. Then you figure out how that squares up with your business goals. I've written a huge, huge, deep dive on heat maps recently that actually goes through a couple of example ones and then says, OK, well people aren't clicking on our primary call to action and why is that happening? Well this area is lighting up like a Christmas tree. Why are they going? And you just have to ask yourself, why are they going, how can I make them do something else? Because they're not going to be cajoled into actually doing the thing that you want. You have to investigate their motivations, right? Nick: 12:07 Why is the page persuading people to go to the things that I don't want them to go to? Then you start to come up with some speculations about it and you'd say, well, OK, well maybe they're not ready to buy. Maybe it's a high involvement product, maybe it's not our flagship product, but it's the cheapest product. Maybe a masthead - we've never bothered swapping out the masthead image. Maybe it's just the first place that people go after viewing a facebook ad. And so we haven't like actually segmented this sensibly enough. The thing you're trying to figure out about heat maps is like real world customer behavior, right? Good tools for it - for most of my Shopify clients, I already have heat maps that I get out of my a/b testing framework, which is visual website optimizer. Nick: 12:54 You could go to vwo.com. It's a little bit overkill if you're not actually running a/b tests yet. In that case, I would recommend hotjar.com. They're like $29 a month. It's just comically cheap and you get heat maps, scroll maps, you get to see people's cursor and finger as they go around the screen. It's amazing and always really compelling evidence for a client. Usually when you show heat maps to clients, they feel like they're staring directly into the matrix because they've never actually seen the real world behavior in that visual way before. They go a little feral over it, which is great. Right. But heat maps and Google analytics are only two of the things that I do. I also actually get paying customers on the phone and talk to them for an hour about why, what competitors they vetted in, why they chose to buy it at this point in time, what motivated them, whether they're using it now, and what their problems were beforehand. Nick: 14:03 I actually ran an annual survey for Keysmart in particular recently and it was asking about like other every day carry things. That's going to shape a lot of the other products that we're going to be putting out later. So there's a lot of like other strategic things that you can be doing; it's not just about vetting the impact of the design decisions, but you end up like drilling down to the business needs in a lot of ways and saying, OK, well what does this business stands for? Is it selling a bunch of this widget to people or is it providing a broader ecosystem around the thing that we care about? Neither bad answers, right? You just need to know what the answer is so you don't go down the wrong rabbit hole. Kurt: 14:39 This sounds a lot like a lot less like traditional a/b testing in more business and user research which are incredibly valuable things. But is it a/b testing? Nick: 14:59 Well I say it's research-driven a/b testing. A/b testing is a tool that you use in the service of optimization and it is usually the last step if you're getting a certain number of sales. If you're on Shopify Plus and you're listening to this, you probably get enough sales for a/b testing. If you get 500,000, that's probably the minimum, especially if you have one flagship product and all your traffic is going in there. You should not be stabbing in the dark on your design decisions. You should not be arguing internally about your design decisions and wheel spinning and then saying, well, a/b tests our way out of the hole. That is not a good strategy for making changes to your site. That is how you end up getting a 12.5 percent success rate on A/b tests industry wide. And that is true, right? But if you research stuff and just say people aren't clicking here; even something that basic ups the success rate to around 58-59% in Draft's case. That's tests that are generating revenue, not mailing list sign ups, not people are engaging with the page more. No, no, no. Screw those things. What matters is that you are increasing revenue, decreasing costs, or decreasing risks to the business. And in A/b testing, you're getting at least two of those things every single time. Nick: 16:32 You have to end up backing it up with research. It's absolutely essential. If people say, I want to cut the research and I just want you to run a/b tests for me, I'd probably nope out of the project. Kurt: 16:44 Knowing you, I can assure you that's what you would do at that point. You're just shooting in the dark. Nick: 16:55 Yeah, honestly I charge you. I have probably a moral obligation to not take the project at that point because I would take early five figures of your money, do a bunch of research via Marionette for you, not get good business results, and you would waste money on me. And then we would part ways and everyone would feel frustrated. And you would think that a/b testing writ large as a failure. My goal in my career is to make sure that people understand that design decisions have an economic impact. I'm doing a tremendously bad disservice to the cause of design if I would take a project that did not actually have research as a component for it. Kurt: 17:32 I don't have a good follow-up question. Kurt: 17:42 Give me a good next question. I've got nothing. Nick: 17:54 This is a big mindset thing. Like it's, it's something people are used to design decisions by debate, right? There used to be around ideas. Kurt: 18:06 You know, even getting hired as a designer, you go through this constant back and forth with clients and that's why you have to back up a lot of design decisions. Saying, I didn't just pick that because it looked pretty, here's the reasoning behind it. I've cited my sources. Even then you're going to get push-back. The person's going to say, well, my dog doesn't like blue. So you have to change those kinds of things. Nick: 18:28 Yeah. And I actually run into the study testing clients, like I've had one recently, a keysmart were lovely clients. They are insanely brilliant. They're a wonderful team and there is a forgivable foible at play here where we have the Trello board where we're suggesting different design decisions and all these things and we'll start batting it around. And in the critique process, most good designers, they have what's called the yes. No, yes. Other places called the Shit Sandwich. And uh, where you say, I love this idea, I think that we might need to change it in a little bit this way or what's your thinking on that? Or something like that. And then you end up with another yes. Like, uh, again, I think that this is really cool. I just wanted to know what's going on here. So that is classic critique, active listening technique, non-violent communication that allows people to not feel threatened or imposed upon when you're proposing something. Kurt: 19:20 Right. Um, which is great, right? Um, it's super useful and what they see is, that's a great idea. And they're like, great, I just shipped it and I'm like, well no, this is a board for testing ideas that have to be tested and researched and there's gotta be a process. And so I ended up having to like spell out, here's what happens when a t how, here's how test ideas get on fire, hose them on, here's what happens when they get on, they need to go through this process, not only to make me feel good about having this actually go the way we wanted to, but also to kind of expose it to the harsh light of day, right? Like we need to make sure that not only is it a good idea to us, but it's actually a revenue generating idea for the business. Kurt: 20:07 And that involves research that involves spending a little more time actually thinking about the ramifications of the decision that involves squaring it up against all the other decisions that we've put together in the past. Right? Like the more tests we run, the more likely it is we're going to continue coming up with decisions that don't work for us or that we've already tried. And some other form and we want to make sure we're not spinning our wheels on this. Um, so I had to go and sit down and say, you know, you want to do ab testing like you hired me. That seems obvious enough, but your still thinking in a way that is like the socratic inquiry design decisions that, that everybody does and I get why you do it. It's because you have like 10 years background in this industry and that's all you've known. Kurt: 20:57 And then I asked to come in and be the fun ruiner right? I'm really good at ruining people's fun. I'm really good at it. Um, and I don't like having to come in and be the fun ruiner I like it when people agree broadly with the concept of Ab testing and then figure out the execution behind it. Right? And there's a lot of like, psychological impact that too, you know, like when a test fails and you have to say, well we should keep testing. You don't look good politically by doing that as a consultant or as a worker or anything. If you're the champion of the project, you look terrible to your boss and the best clients are ones where we'll spend like three months planning a task and putting together this giant, ambitious reworking. It fails miserably and they're like, it's OK. Kurt: 21:47 I saved you from wasting more time on what would be a boondoggle of a project. But if you let, you know, if you get emotionally invested in it and you have people you know, fighting for, um, you know, they're, they're designed candidate for just to save face. It doesn't work. And that's where it split testing gives everyone this easy out. You know, when I argue with my children clear, like they just want an out, but they don't want to have to say, well, I was wrong. They'll always take the out if you give it to them. And I think that's um, as a tool for ending Itar internal debates, split testing is wonderful and you know, in your own language you say, well, it defines them. Kurt: 22:26 Yeah, absolutely. I mean, it, it, if you have a process for considering design decisions, defangs them. And it also removes what in Ux parlance, it's called the hippo or the highest paid person's opinion. I love it. I relish it. Nothing more than when the like high school marketing intern comes up with a testable design decision that bumps revenue by 15 percent. And I just know about the CEO is design decisions. It's like one of my favorite things. It's so satisfying. I'm like, you know John over here, I'm actually about 15 percent more revenue for the business and we're paying him barely minimum wage credit. Kurt: 23:07 No one wants. No one's gonna argue with it because who doesn't? If you're, if you're the business owner, if you're the employee, you're goal is roy in Split testing gives you this beautiful framework to do that. Right? Kurt: 23:21 Roi Is also measurable in decreasing costs. Right? And I can come in. The most classic example for Ab testing is like this was a disastrous thing and it lost 11 percent revenue and now we're not rolling it out to everyone. So we avoided a bullet, right? That's the most classic one. But I tell you, I've run shopify Ab tests that pair to back the number of skews that we were offering and ended up decreasing overall like cost of goods and cost of manufacturing by like 25, 30 percent because it turned out nobody gave a crap about all the ancillary products that we were offering and offering it in one color, one size actually worked better for us. Kurt: 24:04 You're eliminating, um, in many cases you're eliminating choice paralysis. People don't have to consider the thing they probably don't want. And even if it was like one in five, you still have a Pareto's principle, the 80 20 rule. And you're exploiting that by offering fewer products. People like storage often act like I'm crazy when I suggest that. I'm like, have you considered offering fewer products? Here are fewer options. So they're like, what? No more products means more money and it isn't the case. Not always. Kurt: 24:33 Yeah. And then you can cite a bunch of consumer research around it, but like shopify store owners have printers in general, they have a habit of like they made a successful product and now let's make it green. Or let's make it slightly larger or let's put Swarovski crystals on it or something, you know, and, and they, they get antsy because there's this constant process of reinvention and it might juice the numbers temporarily because you're getting a little bit more engagement from like collectors or something like that. And that could work in the long-term if you're a brand like field notes and you've released something new every three months and you can run out of it really quickly, but most storefronts probably don't have that luxury or they're probably not creating goods that are amenable to doing that. And so I would, you know, removing products is one of those things and that's one where it's like maybe we are settling intubate, but like what's the monetary upside? And I asked them to like, you know, we got rid of these products. That's great. Like what's the upside for you? It was like, oh, probably we just produced manufacturing expenses by 25 percent. I'm like, peel jaw off the floor. Like, are you kidding me? Like oh, OK, fine. Kurt: 25:52 Yeah. If I want to hire nick D, if I want to hire you to do my split testing, I know you actually run a business that's small by design. Um, so you can take out of the limited number of clients at any one time so I can hire you or, Kurt: 26:12 or you can. Um, so there are, there are a few ways to, uh, enlist my services. So the easiest thing that you can do right now, if you go to ab testing manual [inaudible], I, uh, I'm writing a book and creating a video course around everything that you need to know about Ab testing for your store. Right? There are three different packages. One of them is just the book. If you just want to know tactics about how to run an ab test and research it. Another is the video that talks about all the strategy, like the things that we were just talking about around, like dealing with disappointment around Ab tests, dealing with the psychological impact of it, the mindset shift needed in an organization. And then the third thing, which is obviously my favorite, is I come in and do a giant tear down of your site and you get the video course and everything else and it's like a hour long video tear down, like I actually go through on screencasts and pick everything apart and offer a ton of testable ideas. Kurt: 27:11 I also run heat maps and fine tune your google analytics install for you. So that's the deluxe wash if you want the really big package where I come in and run a b tests for you and dictate your strategy, um, that is probably going to be accepting new clients shortly before the holidays. Knock on wood. Um, I don't know when this episode runs, but um, I'm hoping to open up like one slot for a store owner probably end of November, ish. That might give us enough time to start ab testing and Ernest for the holidays. Um, it might get us enough time to get a plan going, but timeline depends heavily on like where your sites at and what you've gotten stalled, what your team looks like, that sort of thing. Um, but if you go to draft a dot and you, I spelled it all out, I'm probably your best option is grab a copy of the Ab testing manual, read through it, see if it makes sense as something that you should be doing for your business. You should really only be working on ab testing. You could work on optimization. Anyone can do that. Anyone can fix browser bugs or compress the images on their mobile pages. Um, but if you're running ab testing, you should probably have around 500 to 1000 transactions a month minimum. Ah, and that's not everyone who's listening to this, but it could be you someday. And maybe you'll think of me then. Kurt: 28:35 So what's, we're coming to the riverside together. Want to see if you have any closing thoughts. What's one thing you wish every shopify store owner would do? Kurt: 28:43 God, your biggest enemy is yourself. Most of the time when you think about the way that people are engaging with your product, you may be wrong and that is scary. You're the one who is the most informed about your product. Um, you think about it every day. It's your job, it's your life's work, um, but that's exactly why you shouldn't trust yourself on it, and the most important thing that you can do is listen to your customers and do what you can do, research it, whether or not you ab test anything after is that's up to you, but take the time to like run a survey. You can put together something on type form in 15 minutes and blasts it out to your mailing list and put it as a call out on your homepage for a week and then analyze what the impact is and it might teach you a lot. Kurt: 29:29 What do you think about including a link? If you made a survey like that, it's easy to use type form [inaudible]. There's no reason you shouldn't have the data you get out of those things is unbelievably valuable. What do you think about including that in the, uh, order confirmation and the receipt? Kurt: 29:42 The thing that I actually love doing kind of like life cycle emails too. So you get an order confirmation but, and actually deliver the product yet the order confirmation might be like jobs to be done type stuff like Clayton Christensen type questions. Like what led you to do this? What was the last thing you had an objection about before you went and purchased? Um, who else did you consider that sort of stuff. That's really great to get right at the height of purchase because it's also the height of enthusiasm. I love also sending a survey or sending a survey separately. Um, maybe like two or three months after they received the product. Like are you still using it? How did you enjoy it? Do you have any issues with it? Um, were there any problems with like assembly or something like that? Those are amazing. Amazing for figuring out. Kurt: 30:29 Not just like how to actually talk about it on your website and get revenue generating changes, but maybe even for like how would you help with onboarding on the product, right? Like how you help with maintenance of the product or something like that. Like is it a leather wallet? Is it prone to cracking? Great. Sell a bottle of needs, foot oil on your site and get people to condition their wallets, pushed that a lot in a little card that you ship with the product, that sort of stuff. Um, it's, you know, optimization effects every part of the business. Kurt: 31:00 Absolutely. Those are all great tips. Um, so what's one piece of information you'd like to correct about Ab testing? Kurt: 31:07 Um, it is not a sack of money button. It is a tool, it is not a panacea for your job and it is a tool and it is one part of optimization and you have to be considering things more holistically than just this headline converts better. Kurt: 31:24 Very good. And lastly, where can people go to learn more about you? Kurt: 31:28 Draft Dot n u a n as in Nick, U as in the letter u university that um, and uh, yeah, if you want to learn more about the AB testing manual, ab testing manual, [inaudible] is your best option there. Kurt: 31:45 Nick. Thank you. It's been my honor and pleasure. Kurt: 31:48 A total honor. Thank you so much for having me back on. Kurt: 31:50 So however this audio made it until find out more about an unofficial shopify podcast.com, and if you'd like to be notified whenever a new episode goes live, subscribe in Itunes, join our facebook group, unofficial shopify podcast insiders, or set up for my newsletter. Speaker 5: 32:05 I'll shoot you an email whenever we post a new episode. Thanks everybody and we'll be back in. Our program was produced today by Paul Reeder. The unofficial shopify podcast is distributed by either cycle, LLC will be back next week with more value bombs for shopify store owners. If you're looking for more high quality and actionable advice on learning the business of e commerce, join thousands of other shopify store owners on our totally free newsletter at ecommerce bootcamp. That's e-commerce hyphen bootcamp.
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