Social Entrepreneur with Nathan A Webster

Nathan is joined once again by the incredibly authentic and vulnerable business owner, Crystal, as they go into why marketing shouldn't be ignored and focus on the personal benefits. Crystal shares personal stories, including a hilarious exchange with her engineer husband, that reveal how embracing marketing has helped her in her personal life as well. Watch the full episode on YouTube.    Guest Name: Crystal Haight |  @CrystalHaight  Title: Fractional CFO Company: NW Book Pros Expertise: she helps business owners produce positive recurring revenue. Website: https://nwbookpros.com/ Workshops: https://www.skool.com/profitcurator Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.

Nathan invites Crystal back on, but this time to share about her marketing journey. She shares the importance of self-investment and personal branding as crucial elements for growth and success in her business, as she helps other businesses. They discuss how authenticity plays a significant role in building a brand and the necessity of having coaches to provide honest feedback. The conversation highlights the journey of personal development and the positive outcomes that can arise from investing in oneself.  Watch the full episode on YouTube.    Guest Name: Crystal Haight |  @CrystalHaight  Title: Fractional CFO Company: NW Book Pros Expertise: she helps business owners produce positive recurring revenue. Website: https://nwbookpros.com/ Workshops: https://www.skool.com/profitcurator Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.

Nathan brings back his besties, Jay and Rae. They discuss the importance of brand visibility and messaging consistency. The topic was on focused on the visibility of a Brand's vibe, and the conversation was on how AI can assist in branding, the significance of storytelling, and the need for trust in the branding process. They shared personal stories on the necessity of having a clear brand presence and the challenges faced by businesses in achieving this. Watch the full video HERE. #branding #messaging #storytelling Guest Name: Réland Logan Title: Branding Expert Company: Gray Digital Marketing Expertise: Woman-owned consultant agencies hire them to perfect their brand message in 1-3 business days so they can easily land champagne clientele using her BrandExtraordinary method! Website: https://graydigitalmktg.co/ Social: linkedin.com/in/reland-logan Champagne Clientele Brand Check: https://gray-digital-marketing.kit.com/ab2e6b4b49   Guest Name: Jay Rathell Title: LinkedIn Ad Expert Company: Yamaro 83 Expertise: Building successful social media ad campaigns that drives results. Website: https://yamaro83.com/ Social: https://www.linkedin.com/company/yamaro-83/ Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.

Nathan welcomes back Don Elliott from Gravitate. They discuss the challenges and changes in the marketing industry over the past few years, including the impact of the COVID-19 pandemic and the recent economic downturn. Don shares how his agency adapted its business model, pivoting from tech startups to nonprofits, improved client management, the effects of AI on marketing, new tax regulations in Washington state, and the importance of maintaining a healthy work-life balance as an entrepreneur. Watch the full episode.  Guest Name: Don Elliot Title: CEO | Co-Founder | Writer Company: Gravitate | Pour Choices Expertise: Website Development and Digital Marketing Website: https://www.gravitatedesign.com/ Website: https://pourchoices.pub/ Website: https://donelliott.us/   On November 13, the best business conference in the Pacific Northwest #letsconnectconference. Check it out, https://letsconnectpnw.com/2025-conference/. Get your tickets. Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.  

Nathan brought Jay back to dive deeper into the intricacies of LinkedIn advertising, discussing the challenges and strategies involved in B2B marketing. From the differences between B2B and B2C marketing, the significance of budget allocation in ad campaigns, and best practices for optimizing LinkedIn profiles, Jay shares his journey into digital marketing, emphasizing the role of targeted messaging and audience understanding in successful campaigns. They also chat about AI. Watch the full episode.  Guest Name: Jay Rathell Title: LinkedIn Ad Expert Company: Yamaro 83 Expertise: Building successful social media ad campaigns that drive results. Website: https://yamaro83.com/ Social: https://www.linkedin.com/company/yamaro-83/   On November 13, the best business conference in the Pacific Northwest #letsconnectconference. Check it out, https://letsconnectpnw.com/2025-conference/. Get your tickets. Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.  

Nathan brought back Keith to discuss the challenges faced by purpose-driven entrepreneurs, including the importance of serving others while maintaining personal well-being. The conversation was about balance in entrepreneurship, the significance of letting go of certain expectations, and the value of authentic networking at conferences. Watch the full video, click here.  Guest Name: Keith Sconiers Title: Payment Consultant Company: PaySuite Expertise: provides entrepreneurs, software providers, and associations with the payment processing technology they need to easily manage payments. Website: https://gopaysuite.com/ Social: https://www.linkedin.com/in/keithsconiers/   Watch the LTM Podcast Shorts playlist.   Watch the The Entrepreneur Grind playlist.

Nathan had Jay and Réland back to cover all things marketing. They discuss various aspects of marketing, personal experiences, and the intersection of life and work. They emphasize the importance of specialization in marketing, share personal stories about family life, and explore innovations in marketing tools. Watch the full video HERE. #marketing #marketingagency #worklifebalance Guest Name: Réland Logan Title: Branding Expert Company: Gray Digital Marketing Expertise: Woman-owned consultant agencies hire them to perfect their brand message in 1-3 business days so they can easily land champagne clientele using her BrandExtraordinary method! Website: https://graydigitalmktg.co/ Social: linkedin.com/in/reland-logan Champagne Clientele Brand Check: https://gray-digital-marketing.kit.com/ab2e6b4b49   Guest Name: Jay Rathell Title: LinkedIn Ad Expert Company: Yamaro 83 Expertise: Building successful social media ad campaigns that drives results. Website: https://yamaro83.com/ Social: https://www.linkedin.com/company/yamaro-83/ Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.

Nathan brings Crystal back on to discuss the importance of financial literacy and the role of a fractional CFO in helping businesses understand their financial health. The conversation emphasizes the need for business owners to be proactive in managing their finances and the value of coaching in achieving business success. Guest Name: Crystal Haight |  @CrystalHaight  Title: Fractional CFO Company: NW Book Pros Expertise: she helps business owners produce positive recurring revenue. Website: https://nwbookpros.com/ Workshops: https://www.skool.com/profitcurator   Watch the episode on YouTube. 

Nathan brings on fellow marketing expert Laurier Mandin, who shares his extensive experience in the field. Laurier shares the significance of creativity and resilience in business, recounting personal stories of overcoming obstacles and the loneliness that often accompanies the entrepreneurial journey. Guest Name: Laurier Mandin Title: President & Principal Consultant Company: Graphos Expertise: He's a thought leader in product marketing, entrepreneurship, and brand strategy. Website: https://graphosproduct.com/ Podcast: @https://www.youtube.com/channel/UC8YCNz0cDXhZyRorkiLBuQQ Watch the podcast video: https://youtu.be/msd_ICcozoI

Nathan invites Lindsey Busfield, the Vice President and Partner at Optimize My Firm, a company specializing in SEO for law firms. Lindsey shares her unique journey into the niche of legal marketing, emphasizing the importance of niching down, becoming an expert in SEO, and understanding market needs. The conversation covers common mistakes businesses make in SEO, DIY strategies for beginners, and the significance of building trust and authority in business. Guest Name: Lindsey Busfield Title: Vice President/Partner Company: Optimize My Firm Website: https://optimizemyfirm.com/ lindsey@optimizemyfirm.com

Nathan brings Chris Magaña, the Money Nerd, back on to talk about the intricacies of capital investment, the evolving landscape of IPOs, and creative financing solutions for entrepreneurs. Also, Chris's experiences with one's business model and exploring non-dilutive funding options to ensure sustainable growth.  Guest Name: Chris Magaña Title: Private Wealth Manager Company: IMS Capital Company Website: ‪https://imscapital.com/ Personal Website: https://chrismagana.com/ LinkedIn: https://www.linkedin.com/in/chrismagana/   Watch the full YouTube Video. Watch the Podcast Shorts. 

Nathan invites Jason Henneberry to discuss the importance of digital avatars in marketing, the real estate evolution of the industry with AI, and strategies for building a brand on social media. They chat about the challenges in Canada's real estate and conversion strategies for leads. Guest Name: Jason Henneberry Title: Real Estate Marketing Coach Company: Strategy Hub Expertise: Focused training designed to help mortgage brokers in Canada build and execute winning strategies. Website: https://linktr.ee/jasonhenneberry Instagram: https://www.instagram.com/jasonhenneberry   Watch the full YouTube Video.   Watch the Podcast Shorts.  #realestate #digitalavatars #marketing

Nathan brings Emmanuel back to the show to discuss the journey of emerging entrepreneurs, the mental challenges they face, and the importance of understanding the difference between self-employment and true entrepreneurship. Guest Name: Emmanuel Williams Title: Economic Justice & Development Director Company: Black United Fund of Oregon Expertise: The Emerging Entrepreneur Program (EEP) is a transformative 9-month initiative designed to equip and empower entrepreneurs. Website: https://bufor.org Email: emmanuel@bufor.org   Watch the full YouTube Video.   Watch the Podcast Shorts. 

Nathan speaks with Joe Kimemia from Nairobi, Kenya, about the evolving landscape of marketing in Africa, and the impact of AI. Joe shares on how AI is transforming marketing strategies, enabling faster content production, and leveling the playing field for smaller agencies. Guest Name: Joe Kimemia Title: CEO & Marketing Expert Company: Shupav Expertise: Shupav Group is supporting business owners to build and scale successful brands in Africa. We do this through pioneering Digital Marketing, PR & Communications, and Sales Enablement solutions. Website: https://shupav.com/ Social: all platforms (see website link) Joe shared how AI is being used for #copywriting and to organize the millions of ideas people have. AI assists in harmonizing thoughts and helps with #leadgeneration. The video explains the #aimarketing strategy in digital communication and #digitalmarketing in #Kenya.

Nathan and Rae focus on how people often create comforting stories to stay within their comfort zones, hindering their financial success, but you can achieve #financialfreedom with the right #mindset. The video is to help the viewers they're not alone and to confront these self-made fears, recognizing they are not real obstacles, and to embrace #personaldevelopment and #motivation. Therefore, let's focus on #positivemindset. Website: https://graydigitalmktg.co/ Social: linkedin.com/in/reland-logan/  

Nathan (NDub) invites childhood friend and entrepreneur Dan Whiteley to chat about building a profitable niche while sharing their childhood memories. Dan shares insights from his experience running A.L. Merryman Company, a specialized executive search firm in the construction industry, and discusses the impact of AI on the sector. He also covers the challenges of affordable housing and innovative construction solutions through the Community Roots Collaborative. Guest Name: Dan Whiteley Title: Executive Recruiter & President Business: A.L. Merryman (https://merrymanco.com) LinkedIn: https://www.linkedin.com/in/constructionrecruiting/

Nathan (aka, NDUB) invites Chris Magaña back on the show to discuss the steps to building wealth for beginners. Chris, the money nerd, talks on the importance of assessing one's current financial situation, understanding spending habits, and the significance of discipline in wealth building. He also touches on the need to embrace struggles and the evolving definition of wealth over time.  #wealthbuilding #financialliteracy #investmentstrategies #marketing #marketing #budgeting #financialgoals

Nathan interviews Mark Tishenko, founder of edgefi, discussing the critical intersection of cybersecurity and AI. Mark emphasizes the need for proactive measures against internal and external threats and the role of AI in shaping the future of cybersecurity. Cybersecurity is essential for protecting businesses from various threats, including phishing attacks, because most cybersecurity threats originate from within organizations, often due to human error. Guest Name: Mark Tishenko Title: Founder and CEO  Company: edgefi LinkedIn: https://www.linkedin.com/in/marktishenko/ Website: ‪https://edgefi.com/  

Nathan brings Mac Prichard back to discuss the evolving landscape of workplace culture, particularly in the context of remote work and AI. Mac emphasizes the need for clear communication of mission and values during recruitment and the significance of investing in management training to foster a healthy team culture. The conversation also touches on the challenges faced by startups in building teams and the impact of AI on job roles.   

Nathan Webster (aka, NDUB) invites Amanda Farley ( AIMClear's CMO ) to discuss the hidden costs of overlooking a marketing strategy. They cover the importance of brand authority, authenticity in marketing, and the role of social media algorithms. Amanda shares insights on humanizing content with AI, effective content distribution strategies, and the significance of building brand authority through genuine connections. The conversation emphasizes the need for marketers to focus on quality over quantity and to bring their true selves into their work.  

Nathan has Réland Logan back on they were all over the place discussing various topics ranging from community issues in Portland to marketing strategies. They delve into the impact of Prosper Portland on small businesses and the importance of understanding marketing tactics versus strategy. The conversation highlights the challenges of outreach and the frustrations of unsolicited sales pitches, culminating in a call for more meaningful connections in business.

Nathan invites Gene Slade to discuss the importance of effective sales strategies and the mindset needed to succeed in business. Gene shares his journey from working in the trades to becoming a successful sales trainer, emphasizing the significance of understanding customer needs and selling solutions rather than products. The conversation delves into the psychology of selling, the importance of communication, and the value of mentorship in achieving sales success. Gene also shares his transformative journey through mentorship, personal challenges, and the importance of reframing life's difficulties. He emphasizes the value of having mentors to compress learning time and build confidence, while also discussing how to find silver linings in setbacks. He highlights the significance of managing emotional baggage and the impact of personal growth on success.  Guest Name: Gene Slade Title: CEO Company: Lead Ninja System Website: ‪https://leadninjasystem.com/

Nathan invites Chris Magaña, a private wealth manager, to chat about the complexities of money. Chris wears many hats as a father (his favorite), husband, son, uncle, lawyer, investor, professor, author, financial management guru, and community leader, and many, many more, which is why Nathan wanted him on the show. Chris shares the impact of AI on the financial industry to using artificial intelligence on a daily basis, the state of college, the cultural stigmas surrounding money conversations, and how to build wealth beyond financial literacy. Enjoy him drop those diamonds on Let's Talk Marketing! Subscribe to our YouTube Channel  Guest Name: Chris Magaña Title: Private Wealth Manager Company: IMS Capital Website: ‪https://imscapital.com/ LinkedIn: https://www.linkedin.com/in/chrismagana/

In this episode of Let's Talk Marketing with NDUB, Luke Wagener sits down with Armando Franca, a former soccer player turned entrepreneur, to talk about his powerful journey from Brazil to the United States. They explore how Armando balanced education and competitive soccer, and how his passion led to the launch of of his own organization and business which is focused on coaching young athletes and empowering the next generation through personal growth and discipline. Armando shares valuable insights on the role of content creation, social media, and smart partnerships in building a sustainable business. From branding and marketing to consistency and community engagement, this conversation is full of practical advice for anyone interested in entrepreneurship, sports, or personal development.  Guest Name: Armando Title: Founder Company: FC Game Changer Social: https://www.youtube.com/@fcgamechanger    Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster sits down with intern Luke Wagener to explore the powerful intersection of entrepreneurship and education. Luke opens up about his journey from Germany to the U.S. He shares how his college experience helped shape his drive for personal growth and his long-term entrepreneurial ambitions. The conversation dives deep into the value of business plans, the real-life challenges of being an international student, and how building confidence, embracing mentorship, and actively networking have been crucial to Luke's success. Nathan and Luke also discuss how storytelling plays a key role in effective marketing and brand building. Guest Name: Luke Wagener  Title: Marketing Consultant LinkedIn: www.linkedin.com/in/luke-wagener-4891751b7   Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster talks to Sofia Carvajal, a professional soccer player, influencer and entrepreneur who shares her inspiring journey from Colombia to the United States. Sofia shares how she earned a scholarship through playing pro in Colombia to pursue her passion for women's soccer at Oklahoma City University, later becoming pro in Malta, and opens up about the challenges she faced along the way. Now Sofia has started her own semi-pro women's soccer team, Miami Grove FC in Miami. From balancing content creation to mentoring young players and being a pro athlete, Sofia's story is filled with resilience, heart, and a positive mindset. Guest Name: Sofia Carvajal Title: Professional Soccer Player & Founder Semi-Pro Team: Miami Grove FC Miami Grove FC: https://www.instagram.com/miamigrovefc/  Social: https://www.instagram.com/sofiacarvajal_9/   Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Réland Logan explore the impact of artificial intelligence (AI) on job security in the creative industries, addressing top concerns like “Will AI take my job?” and “How is AI changing the future of work?”. Rae and Nathan cover the key difference between AI automation and augmentation. AI can boost productivity without replacing human creativity because AI is transforming how we all do marketing, use technology, and approach the job market. Learn why AI is a powerful tool for support, rather than threatening careers, especially for those who embrace it with the right mindset and experience. Whether you're in marketing, design, or any creative field, this conversation keeps it real of how to stay competitive and future-proofing your career in the age of AI. Guest Name: Réland Logan Title: Branding Expert Company: Gray Digital Marketing Expertise: Woman owned consultant agencies hire them to perfect their brand message in 1-3 business days so they can easily land champagne clientele using her BrandExtraordinary method! Website: https://graydigitalmktg.co/ Social: linkedin.com/in/reland-logan/ Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster dives into his unforgettable trip to Nairobi, Kenya, where culture, business, and personal discovery intersected. He shares insights from engaging with local marketing professionals, reflects on the contrast between Portland and Nairobi airport experiences, and highlights the vibrant energy and hidden gems of the city, including surprising favorites like Kenyan pizza and golfing. Nathan discusses how the trip reshaped his creative outlook, inspired new content ideas, and opened doors for future business opportunities. Tune in to explore the untapped potential of Kenya through the lens of marketing, travel, and culture. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the critical importance of marketing in business. He emphasizes that marketing is an investment that requires careful planning and strategy. The conversation covers key topics such as brand awareness, engagement strategies, personalization in marketing, and the significance of analytics in measuring return on investment (ROI). Nathan encourages listeners to embrace marketing as a vital component of their business growth and not to shy away from seeking help when needed. Indeed article: Why is Marketing Important Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster emphasizes the importance of DIY marketing, particularly focusing on building your own website and owning your domain. He discusses the significance of creating quality content and how a website serves as a business plan. Nathan encourages listeners to leverage their digital presence to connect with their audience and control their narrative online. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Amanda Farley discuss the critical topic of zero click search and its implications for businesses. They explore how Google is evolving into an answer engine, leading to significant traffic drops for many companies. The conversation emphasizes the need for businesses to adapt their SEO strategies, focusing on authenticity, permission-based marketing, and building relationships with customers. Amanda shares insights on the importance of video content and the evolution of marketing channels, highlighting the necessity for brands to engage with their audience both online and offline. The episode concludes with a call to action for businesses to embrace change and invest in their marketing efforts to thrive in the new landscape. Guest Name: Amanda Farley Title: CMO Company: Aimclear Expertise: Amanda Farley is a marketing tour-de-force who is helping to define what “integrated marketing” means to investor-backed brands in the AI era. Website: aimclear.com Social: linkedin.com/in/amandafriedt Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Réland Logan discuss the critical aspects of website design and brand strategy. They explore why many websites fail to meet user expectations, emphasizing the importance of clarity, purpose, and regular updates. The conversation highlights the need for a user-centric approach, where the website effectively communicates the brand's message and engages visitors. Key takeaways include the significance of a well-structured homepage, the necessity of clear and relevant content, and the importance of visual storytelling. The episode concludes with actionable insights for improving website effectiveness and enhancing user experience. Guest Name: Réland Logan Title: Branding Expert Company: Gray Digital Marketing Expertise: Woman owned consultant agencies hire them to perfect their brand message in 1-3 business days so they can easily land champagne clientele using her BrandExtraordinary method! Website: https://graydigitalmktg.co/ Social: linkedin.com/in/reland-logan/ Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster invited Crystal Haight and Dina Kroshkin to discuss their journey in the finance industry, emphasizing the importance of financial knowledge for business owners. They explore the dynamics of good and bad debt, the significance of strategic partnerships, and how to become a desirable borrower. The discussion also highlights the value of having a strong financial team to support business growth and the upcoming workshop aimed at educating entrepreneurs on navigating the lending process. Guest Name: Crystal Haight Title: Principal Consultant Company: Northwest Book Pros Expertise: Crystal Haight helps property managers leverage their businesses to create lasting wealth using specialized accounting strategies. Website: www.nwbookpros.com Social: Crystal Haight's LinkedIn   Guest Name: Dina Kroshkin Title: SVP & National Production Manager Company: Total Loan Solutions  Expertise: Dina Kroshkin leads loan origination and participation programs for an extensive National Loan Network. These programs are designed to maximize financing opportunities for CRE owners and investors.  Website: www.tlsnationwide.com  Social: Dina Kroshkin's LinkedIn     Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the advantages of streaming over cable television from a marketing perspective. He outlines three main reasons: affordability, quality content, and the importance of understanding consumer needs. Nathan emphasizes that streaming services are more accessible and flexible, allowing consumers to choose what they want without being locked into contracts. He also highlights the significance of quality storytelling in attracting and retaining viewers, and the necessity for marketers to focus on consumer preferences rather than their own. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster engages with Mac Pritchard, founder of Mac's List, discussing the nuances of hiring and job searching. Mac shares his journey from a communications professional to a job board operator, emphasizing the importance of human connections in hiring. The conversation delves into common hiring mistakes, the significance of clear job postings, and the impact of company culture on attracting talent. Mac provides actionable insights for both job seekers and employers, highlighting the need for effective communication and a positive hiring experience. In this conversation, Mac Prichard discusses essential hiring practices for employers, emphasizing the importance of clear communication regarding company culture, salary transparency, and the application process. He highlights the need for small businesses to adopt best practices in recruitment to attract the right candidates and improve their hiring outcomes. The discussion also touches on the significance of leveraging networks for referrals and maintaining communication with candidates throughout the hiring process. Guest Name: Mac Prichard Title: Recruitment and Career Expert Company: Mac's List Expertise: I'm a recruitment and career expert, podcaster, connector, communications strategist, and business owner based in Portland, Oregon. My own career and my business are built on my commitment to service, relationships, and community-building. Social: linkedin.com/in/macprichard Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster engages with marketing expert Marin Ištvanić to explore the intricacies of Facebook advertising and digital marketing strategies. They discuss Marin's journey from a computer science student to a successful entrepreneur managing a boutique agency specializing in paid social media. The conversation delves into the importance of having a clear offer, understanding customer needs, and optimizing ad performance through strategic testing and creative content. Listeners gain valuable insights into effective marketing practices and the significance of data-driven decision-making in advertising. Guest Name: Marin Ištvanić Title: Performance marketer Expertise: Helping DTC brands scale with paid social. Spent over 100M, while working with some of the ecom Giants like The Oodie and Vessi Social: linkedin.com/in/marin-i%C5%A1tvani%C4%87/ Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Amanda Farley discuss the evolving role of AI in marketing and business. They explore how AI is not a new concept but has become more accessible and impactful in various sectors. The conversation covers practical applications of AI, tools for different business stages, and strategies for entrepreneurs. They emphasize the importance of quality content and human oversight in leveraging AI effectively, especially in the context of nonprofits and community projects. The episode concludes with insights on the future of AI in creative content and marketing strategies. Guest Name: Amanda Farley Title: CMO Company: Aimclear Expertise: Amanda Farley is a marketing tour-de-force who is helping to define what “integrated marketing” means to investor-backed brands in the AI era. Website: aimclear.com Social: linkedin.com/in/amandafriedt Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the challenges and realities of marketing, emphasizing the importance of authenticity and investment in oneself and one's business. He highlights that marketing is often uncomfortable and requires stepping outside of one's comfort zone. Nathan encourages listeners to embrace their unique value propositions and invest in their digital assets, as well as seek help when needed to achieve their definition of success. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster speaks with Amanda Farley, CMO of Aimclear, about the critical role of fractional CMOs in driving growth and scaling businesses. They discuss the importance of strategic alignment in marketing, the necessity of effective systems and attribution, and the value of data-driven decision-making. Amanda emphasizes that marketing should be viewed as an investment and highlights the significance of clear communication and reporting. The conversation also touches on the impact of AI in marketing and the need for businesses to adapt as they grow. Guest Name: Amanda Farley Title: CMO Company: Aimclear Expertise: Amanda Farley is a marketing tour-de-force who is helping to define what “integrated marketing” means to investor-backed brands in the AI era. Website: aimclear.com Social: linkedin.com/in/amandafriedt Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Eduardo Torres discuss the intersection of business, community, and self-care. They explore the importance of authenticity in business, the role of community in personal and professional growth, and the significance of self-care for leaders. Eduardo shares his journey from being an immigrant to becoming a community consultant, emphasizing the need for genuine connections and mentorship. The conversation highlights the challenges of work-life balance and the necessity of intentional networking. Listeners are encouraged to embrace their unique stories and foster relationships that can lead to meaningful opportunities. Guest Name: Eduardo Torres Title: Community | Mentor | Culture Development Company: Betancourt Torres & Associates Expertise: Eduardo is an experienced community leader and liaison with over a decade of dedicated service in the non-profit sector. Website: buildingfuturesfoundationclarkcounty.org Social: linkedin.com/eduardo-torres-70518572 Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan and Réland discuss various themes surrounding marketing, social media dynamics, and the challenges faced by women in the industry. They delve into the viral success of Cooking with Kaya, highlighting the double standards in how women are perceived in the influencer space compared to their male counterparts. The conversation also touches on the implications of DEI (Diversity, Equity, and Inclusion) in marketing strategies, the importance of niche marketing, and empowering women entrepreneurs. The episode concludes with insights on future directions and the significance of authenticity in branding. Guest Name: Réland Logan Title: Branding Expert Company: Gray Digital Marketing Expertise: Woman owned consultant agencies hire them to perfect their brand message in 1-3 business days so they can easily land champagne clientele using her BrandExtraordinary method! Website: https://graydigitalmktg.co/ Social: linkedin.com/in/reland-logan/ Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan explores the genius of Sean Diddy Combs, examining his strategies, influence, and the darker aspects of his persona. The conversation delves into how Diddy has navigated the marketing landscape, leveraging his relationships and understanding of consumer behavior to build his brand.  Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster explores the viral success of Cooking with Kya, discussing the importance of engagement in marketing and branding. He emphasizes how Kya's unique approach to cooking videos combines entertainment and education, leading to widespread popularity without direct selling. Nathan highlights the significance of creating content that resonates with audiences and encourages interaction, ultimately driving brand awareness and loyalty. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster eflects on the tumultuous year of 2024, discussing the evolution of marketing, business, and personal growth. He shares insights from his travels, particularly in Africa, and emphasizes the importance of adapting to change in a post-pandemic world. Nathan also makes predictions for 2025, urging listeners to focus on evolution and value creation in their businesses. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster delves into the five key emotions that drive advertising: fear, pride, envy, love, and pain. He emphasizes the importance of understanding these emotions to create effective marketing strategies that resonate with consumers. By invoking these feelings, brands can foster loyalty and encourage consumer action, ultimately leading to successful marketing outcomes. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan, Réland, and Jay reunite to discuss various topics ranging from the latest in music culture, particularly the ongoing Drake beef, to marketing strategies employed by artists like Kendrick Lamar. They explore the implications of music trends on marketing, the accessibility of concert tickets, and the cultural significance of branding in the music industry. The conversation is lively, filled with humor, and offers insights into how artists navigate their careers in the current landscape. In this conversation, the speakers discuss various themes including the rising costs of concert tickets and the accessibility of live music, the marketing strategies behind major events like the Super Bowl halftime show, and the importance of political awareness at the local level. They emphasize the need for individuals to engage with their communities and take responsibility for their political choices, while also highlighting the significance of strategic planning in achieving personal and financial success. Guest Name: Réland Logan Title: Branding Expert Company: Gray Digital Marketing Expertise: Woman owned consultant agencies hire them to perfect their brand message in 1-3 business days so they can easily land champagne clientele using her BrandExtraordinary method! Website: https://graydigitalmktg.co/ Social: linkedin.com/in/reland-logan/   Guest Name: Jay Rathell Title: Marketing Expert Expertise: Senior Media Buyer | Paid Social Nerd | Holistic Marketer | Dad and Husband | Cub Scout Leader Website: https://yamaro83.com/ Social: linkedin.com/in/jayrathell83 Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses three key ways branding can create recurring revenue for businesses. He emphasizes the importance of staying top of mind with customers, leveraging data to understand consumer behavior, and positioning the brand as a solution to customer pain points. Through examples from well-known brands like McDonald's and Topgolf, Nathan illustrates how effective branding can lead to sustained customer engagement and loyalty. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster  discusses the complexities of branding as a double-edged sword in marketing. He emphasizes that branding is not a direct sales tool but a long-term strategy that builds brand equity and customer reassurance. The conversation explores the importance of creating a positive customer experience and the balance between internal and external branding efforts. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan Webster interviews Haley Ingraham, Director of Marketing at Event Cadence. They discuss the evolution of event marketing, Haley's journey from journalism to the event industry, and the features of the Event Cadence platform that simplify event logistics for both organizers and attendees. The conversation highlights the importance of human connection in marketing through events and offers insights into adapting to the ever-changing landscape of digital marketing. Guest Name: Haley Ingraham Title: Director of Marketing Company: Event Cadence Expertise: Hailey is the Lead of Marketing Operations at Cadence. She is known for her creative copywriting and her bubbly, optimistic personality.  Website: https://eventcadence.com/ Social: linkedin.com/in/hailey-ingraham-4b234535 Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses the significant impact of personal demons on entrepreneurship. He emphasizes that personal challenges often manifest as business obstacles, and highlights the importance of personal experience in shaping business strategies. Nathan encourages entrepreneurs to face their fears and build genuine relationships to succeed in their ventures. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses his departure from the role of Executive Director at OAME, sharing the reasons behind his decision. He highlights the lack of a succession plan, ineffective decision-making processes, and feeling undervalued in his role. Nathan emphasizes the importance of having a clear strategy and valuing expertise in leadership positions. He reflects on his journey and expresses optimism for the future as he returns to his work as a marketing and organizational consultant. Business Model Canvas: https://www.strategyzer.com/library/the-business-model-canvas Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/