Best Kept Secret with Jay Kingley

https://www.linkedin.com/in/annagaylehenry/ (Anna Henry) of https://shiftsustainable.com/ (Shift Sustainability Consulting) tells us that consumers are anxious about climate change and are beginning to demand that the businesses that they patronize are supporting this cause. Many consumers believe that brands have just as much responsibility for – and ability to take – climate action as governmental bodies. Anna points out that survey data from The Economist shows a 71% rise in online searches for sustainable goods in the past 5 years. KPMG reveals 80% of the world's top companies are already reporting on sustainability metrics, and Forbes estimates 20% of top global companies have made a commitment to go net zero. Companies need to find ways to demonstrate to consumers that they care about this issue and are taking action. Anna recommends each business create a climate action plan that identifies actions that are both impactful and visible. Examples include airlines offering emissions offsets, utilities providing the ability to purchase green electricity, and Amazon adding a Climate Pledge Friendly tag to help consumers identify products that have more sustainable attributes. Anna provides 5 steps to create a consumer-focused climate action plan for your business.   Show highlights 04:17   Consumers are increasingly choosing to do business with climate aware companies. 04:55   Consumer-driven activism. 07:01   Doing what some of your customers want but not others. 09:55   How companies benefit from adopting climate aware policies. 12:02   5 steps to implement a climate action plan. 15:24   Learn about Anna.  Email Anna at anna@shiftsustainable.com. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://centricity.ewebinar.com/webinar/corporate-to-consultant-getting-the-right-clients-right-now-4421 (Sign up) for a free one hour workshop called Do Less Marketing. Get More Clients. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/jeffkrukin/ (Jeff Kurkin) of Earth-Space Commerce Advisors points out the tremendous potential that companies have to do business in the commercial space industry.  While you've heard of space industry companies like Jeff Bezos's Blue Origin, Elon Musk's SpaceX, Richard Branson's Virgin Galactic, and even the space force military branch, you may not appreciate how much these and other companies in the sector may need what you offer.  Jeff informs us that space isn't a far future market that's "out there".  The commercial space market is rapidly growing and needs products and services to solve issues they have today. Jeff recommends that you need to do 4 things to develop a market access strategy.  First, identify where both the current and near-term demand is for your products in the various commercial space industry market sectors. Second, pinpoint and prioritize your target customers within these sectors.  Then, analyze your competition, and determine how to beat them, and finally develop an executable market access strategy.  Jeff provides a 5-step process to successfully implement your market access strategy to enter the commercial space sector.  Listen to the end for the details of Jeff's gift to our listeners. Show highlights 04:03   The opportunity to serve the commercial space market. 05:33   Why companies find this a hard market to break into. 08:15   What you need to do to take advantage of the opportunities in the commercial space sector. 11:18   The opportunities available to those who dare. 15:27   5 steps to implement your marketing strategy for the commercial space sector. 19:15   Learn about Jeff.  Email Jeff at jkrukin@esca.global. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://centricity.ewebinar.com/webinar/corporate-to-consultant-getting-the-right-clients-right-now-4421 (Sign up) for a free one hour workshop called Do Less Marketing. Get More Clients. The workshop will show you how to become remarkably referable so you can replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/ccchung/ (Chia-Chun Chung) of https://www.cadenceprocess.com/ (Cadence Process Consulting) observes that hard tech company founders have much uncertainty on how to go from “breakthrough performance” in the lab to “the new normal” for their product.  Scaling up uncovers unexpected problems that lengthen the time to market putting the company trajectory in jeopardy.  There are 3 big challenges to overcome when you go from the lab to full-scale production: unit economics, process behaviors, and quality standards. Chia-Chun cautions that the ability to scale effectively requires you to set realistic expectations, map out your processes, and shorten your critical path to accelerate the speed of learning, and understand process dependencies.  She provides a 3-step process that every hard tech manufacturer can take to ensure a successful scaling journey.  Listen to the end to get the details of her gift to our listeners.   Show highlights 04:17   The challenge of going from the lab to commercial production. 05:30   Why you can't scale by making what you do in the lab bigger. 07:46   Tackling the difficult challenge of scaling. 09:43   How companies benefit from following the right process to scale. 13:52   An implementation roadmap for scaling your process. 16:47   Learn about Chia-Chun.  Email Chia-Chun at chiachun@cadenceprocess.com or call her at +1.781.957-6910. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://centricity.ewebinar.com/webinar/corporate-to-consultant-getting-the-right-clients-right-now-4421 (Sign up) for a free one hour workshop called Do Less Marketing; Get More Clients. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/alex-burkhart-40140411/ (Alex Burkhart) of Zooky observes that while many enterprise executives desire to make a mark as innovators in their business, they fail to properly understand what it is they are trying to solve, who they are selecting to help solve the problem, and how they are going about solving the problem. Alex points out that innovation inside a corporation requires very different types of thinking and talent.  Alex recommends that executives develop a system that allows their team and company to create a sustainable culture of innovation.  He argues that executives must focus on creating a sustainable culture of innovation that's tied to the right metrics and possible outcomes.  Innovators must embrace having to navigate a fair amount of uncertainty and ambiguity. Alex recommends a 5-step process to successfully implement a culture of innovation inside the enterprise.  Listen to the end for Alex's gift to our audience. Show highlights 02:48   Why enterprises struggle to innovate. 05:12   Finance and governance. 10:47   How an enterprise should foster innovation. 12:28   How an enterprise benefits from having innovation embedded within. 17:06   5 step implementation process to create a culture of innovation inside the enterprise. 21:13   Learn about Alex.  Email Alex at alex@whatiszooky.com. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://centricity.ewebinar.com/webinar/corporate-to-consultant-getting-the-right-clients-right-now-4421 (Sign up) for a free one hour workshop called Become Remarkably Referable. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/scottkaplan/ (Scott Kaplan) of Quick Hit Sales Tips observes that sales is one area where most CEOs think they should and must do better. Frequent pain points are needing to level up the sales skills of their team, getting new hires up to speed, consistency, and management. Scott points out that these issues are often caused by a lack of experience in using the right sales tools, poor coaching skills in the leadership team, and sales being under-resourced. Scott recommends that sales people constantly improve their sales skills and be open to coaching. Sales leaders need to be able to coach on deal strategy, selling, and skill development.  They need to put together the right programs, tools and structure for scale and create a results driven environment. This should result in sales attainment going up by at least 20% and deliver a wide range of other benefits in addition. Scott provides a 4-step implementation plan to get your sales team to perform at a top level. Listen to the end for Scott's gift to our audience. Show highlights 03:27   CEOs often have unrealistic expectations of sales people. 07:24   How to set expectations for the sales team. 13:38   What sellers and their management need to do. 16:52   How this impacts revenues in a material fashion. 20:11   4 steps to implement an effective sales management program. 25:12   Learn about Scott.  Email Scott at scott@quickhitsalestips.com. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.centricityb2b.com/fasttrackyourbusiness (Sign up) for a free one hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/nhanusek/ (Nicole Hanusek) of Smack Happy Design points out that an out of date website can result in the growth of your business stalling out because you're not getting the right leads.  Many business owners think their website is a create it and forget it. She observes that your website reflected your business when it was created but over time your business has likely changed but your website hasn't. So now your website is attracting the people who used to be a good fit for you but are no longer. Nicole points out that most people, when redoing their websites, modify the current site when what you actually want to do is start over from scratch. Based on who your target is, figure out how to present it on your website. Help them find exactly what they're looking for and let them know they're in the right place.  Nicole lays out a 4-step implementation process for how to get your website to reflect your current business and where you're going in the future rather than keeping it as an historical record of your past.  Listen to the end for Nicole's gift to our audience. Show highlights 03:32   One reason your sales could be stagnant is your website is out of date. 04:01   How out of date websites hurt your business. 06:54   Start from scratch when it's time to redo your website. 09:30   The importance and benefits of having an up to date website. 14:55   4-step tactical plan to redo and relaunch your website. 19:28   Learn about Nicole.  Email Nicole at nicole@smackhappy.com. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://centricity.ewebinar.com/webinar/corporate-to-consultant-getting-the-right-clients-right-now-4421 (Sign up) for a free one hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/nkobayashihrguru/ (Nick Kobayashi) of Open Door Consulting laments that employers don't understand that a big reason why employees are quitting is because they don't see a path for growth. Since the 1980's, employer's have looked at employees as commodities. The employer/employee relationship changed and the responsibility of training and continuing education fell to employees. Now, employers are starting to pay the cost in terms of losing valuable talent, institutional knowledge, and increasing recruiting costs. Nick suggests that every business needs to establish some kind of talent development program for their employees. Structured mentorship and career development programs are proven to improve engagement, reduce turnover, and increase revenue.  Nick lays out the 3 steps a business owner should take to attract and retain staff using career development.  Listen to the end for a valuable gift that Nick is offering our listeners. Show highlights 02:46   Employees are leaving their jobs because they don't see a path for growth. 03:20   The employer - employee relationship has changed for the worse in the last 40 years. 07:33   Employers need to combat lack of employee loyalty by offering talent development programs. 09:13   Why train staff if they are just going to leave? 13:24   The benefits to employers from investing in the development of their staff. 16:07   A 3 step approach to implementing a career development program. 21:21   Learn about Nick.  Email Nick at nick@opendoorconsulting.com. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://centricity.ewebinar.com/webinar/corporate-to-consultant-getting-the-right-clients-right-now-4421 (Sign up) for a free one hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/joeenglishjre5/ (Joe English) of https://www.360consultingdfw.com/ (360 Consulting) observes that so many businesses struggle to meet sales goals and expectations in spite of their best efforts. This manifests itself in stalled out proposals, inability to take sales to the next level, lack of time to manage sales, inability to find the "right" salesperson, or having the wrong compensation system. Joe points out that there are 4 reasons why companies struggle with their sales: 1. They lack the right go-to-market strategy; 2. They don't have roles, responsibilities, comp plans and onboarding processes for their sales team; 3. Their sales process is ineffective; and 4. They don't have the right management process. Joe recommends business owners must have an exceptional onboarding plan and a solid management process that provides constant feedback and input to salespeople so they have clear expectations. Joe offers a 5-step process to implement an effective sales development and management process. Listen to the end for Joe's gift to our audience. Show highlights 03:43  The signs and symptoms that a business is failing at building a sales function. 05:24  The underlying issues that cause your sales function to start to underperform. 08:39  The game plan to build an effective sales function. 09:36  The importance of clarity of task in sales team performance. 12:20  The impact on the business owner of having an effective sales team and process. 13:28  5-step process to professionalize your sales function. 17:12  Learn about Joe.  Email Joe at joe@360consultingdfw.com. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://centricity.ewebinar.com/webinar/corporate-to-consultant-getting-the-right-clients-right-now-4421 (Sign up) for a free one hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you become referable so you can replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/david-mcclaskey-78133510/ (David McClaskey) of the McClaskey Excellence Institute observes that two-thirds of employees are NOT engaged in their jobs. This results in your customers not getting products and services delivered so they 100% meet the brand specifications every time and not feeling welcome when they do business with your company. It also results in high manager turnover and low employee productivity due to stress and burnout. Even worse, things don't seem to be getting any better. Too many leaders and managers accept that their products and services will at best MOSTLY meet their brand specifications MOST of the time. This means most companies' standards are designed to get the products and services wrong SOME of the time. David points out that because leaders' and managers' accept less than 100%, they get a result that's less than 100%. The work environment is not designed for 100% execution of the approved processes. He recommends that managers provide corrective coaching every time they see a process not being precisely followed to achieve brand excellence and always meet customer expectations. David provides a 4-step implementation road map that can help any company achieve 100% excellence 100% of the time. Listen to the end to hear the details of David's gift for our listeners. Show highlights 03:06  Employers complain that their staff too often only do the minimum necessary to keep their jobs. 05:55  The underlying problem is that management doesn't set the expectations that the work should be right every time. 08:00  Managers, not staff, are the cause of the lack of excellence. 09:55  You can actually get to a 98 or 99% level in practice while most others are in the 80% range with the right processes and expectations. 12:14  4-step implementation process to get to 100% excellence 100% of the time. 16:43  Learn about David.  Email David at info@McClaskeyExcellence.com. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://centricity.ewebinar.com/webinar/corporate-to-consultant-getting-the-right-clients-right-now-4421 (Sign up) for a free one hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

Excellence only happens on purpose.https://www.linkedin.com/in/coachjohngallagher/ (John Gallagher) of Growing Champions observes that too often, leaders fail to believe that success can be achieved in business AND life. Their definition of success, and thus, their personal worth, is limited to the title they have on their business card or the speed in which they climb the corporate ladder. John argues that executives should consider eternal impact as their measure to success. Leaders should recognize, design and deploy a life that has purpose. He discusses many objective and emotional benefits resulting from this mindset.  John provides a clearly defined 6 step process you can use to implement what he calls the Greatest Story Ever Told for yourself and/or your business.  Listen to the end for a very generous gift John is offering our listeners. Show highlights 02:48  The trap of defining your success by only your business accomplishments. 04:55  The burden of loneliness. 06:37  Game plan on how to make a difference and find meaning. 09:19  The impact of legacy. 11:10  The benefits of leading a purposeful and impactful life on your business and yourself. 15:23  6 steps to implement this approach. 20:13  Learn about John.  Email John at coachjohngallagher@gmail.com. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://centricity.ewebinar.com/webinar/corporate-to-consultant-getting-the-right-clients-right-now-4421 (Sign up) for a free one hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/jonathanbarnes/ (Jonathan Barnes) of https://workheartily.com/ (Work Heartily) highlights the enormous challenge of needing an experienced executive team before you can afford one to go from Stage 1 of a business (start-up/mom & pop) to Stage 3 (enterprise).  Twenty years ago you tried to make this transition on hope and prayer, and most didn't make it. Today, Jonathan points out how companies can embed fractional executives as part of their management team. Fractional executives work for you part-time while also working with several other clients giving them some unique perspectives on the challenges your business is likely facing.  Fractional executives should be at half of the cost of a full-time employee, but because of their expertise and efficiency, they will move your team along, act as a liaison between the tech team and leadership, analyze policies and procedures and perform the functions that you would expect a seasoned executive to do. Jonathan provides 3 steps to strengthen your team from being dependent on the founder to having an experienced executive team to get your business to the next level.  Listen to the end for a special gift for our listeners. Show highlights 04:51  Transitioning between Stage 1 to Stage 3 is like navigating white water rapids. 08:02   When you have no more time and you're getting burned out. 09:44   How you get your executive team from founder dominated to enterprise caliber. 11:32   Having fractional leadership is very different from outsourcing a business function. 14:17   Effectively utilizing fractional executives. 17:52   The benefits from using fractional executives. 23:37   3 steps to follow to bring a fractional executive onto your team 26:27   Learn about Jonathan.  Email Jonathan at jb@workheartily.com. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://centricity.ewebinar.com/webinar/corporate-to-consultant-getting-the-right-clients-right-now-4421 (Sign up) for a free one hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/cooknatalie/ (Natalie Cook) of https://www.copper8strategies.com/ (Cooper8 Strategies) clears up the confusion on the difference between accounting and finance. Finance is really about strategy, deep thinking, and forward-thinking. Accounting is a numerical recording of your results and is backward looking. Instead of only reviewing financials sent by your accountant every month (which you should do), Natalie recommends taking out a notebook and pen every month and thinking through your revenue, expenses, and significant decisions for your business for the next three months. She advises asking questions like, Are you at max capacity? How many potential clients do I have in my pipeline? Are any of my clients at risk? What expenses can I cut or change? Review your financial history to see if you're reaching your goals (KPIs) and then take a step back to see if there's anything that needs to be adjusted. Natalie states that a CFO should drive cash flow and reduce costs increasing EBITDA 1-2% at a minimum and for some 5-10%. She provides a 5 step process for using finance to help you run your business. Listen to the end for her gift to our listeners.    Show highlights 03:04   Accounting, bookkeeping, and finance are very different functions.  12:03   Introduce the finance function in the early stage of your business. 15:27   The importance of finance when taking in outside money (debt and/or equity). 20:32   Business benefits from having a finance function in your business. 22:51   5 steps to take to incorporate a finance function into your business. 27:56   Learn about Natalie.  Email Natalie at natalie@copper8strategies.com. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://centricity.ewebinar.com/webinar/corporate-to-consultant-getting-the-right-clients-right-now-4421 (Sign up) for a free one hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/nadia-boutaoui-phd-mba/ (Nadia Boutaoui) of https://www.facebook.com/NanoNaresforpreclinicaltesting/ (NanoNares) likes to zag while everyone else zigs. Starting with a Minimal Viable Product (“MVP”) is the conventional wisdom in the startup world. An MVP is a launch version of a product with the elementary set of features to learn about customer needs and gain customers with the least effort. Nadia advocates starting with a “problem first design thinking” approach before working on your MVP.  She argues you spend more time defining the problem statement by talking to stakeholders that make up the market ecosystem, including buyers, influencers, gatekeepers, and saboteurs. This allows you to contextualize the problem, evaluate the need for your solution, and justify the need to solve the problem before you develop an MVP. Nadia observes that design-driven companies have outperformed the S&P Index by 219% over ten years. She provides a 4 step process to implement a design first approach. Listen to the end, where Nadia offers a special gift to our listeners. Show highlights 03:44  Improve your MVP by starting with a problem first design thinking approach. 05:11  Use observations on how the customers experience the problem to inform building your MVP. 07:40  Complexities in large ecosystems where your solution fits drives the need for observation before MVP. 11:14  Starting with a problem first design approach can reduce the risk of your MVP and shorten your time to market. 13:07  The benefits from adopting a problem first design approach in advance of your MVP. 15:34  What you need to do to implement a problem first design approach. 18:55   Learn about Nadia.  Email Nadia at nadia.boutaoui@nanonares.org. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://centricity.ewebinar.com/webinar/corporate-to-consultant-getting-the-right-clients-right-now-4421 (Sign up) for a free one hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/johncarpenter/ (John Carpenter) of https://us.expensereduction.com/find-a-consultant/john-carpenter/ (Expense Reduction Analysts) observes that topline sales is a powerful growth engine for business, but controlling expense is an often neglected but highly effective way to grow.  Nothing is more efficient at increasing profit, EBITDA, and valuation than a dollar of savings on expenses.  A dollar in savings will increase EBITDA and profit by one dollar.  On the other hand, only 20 cents of a dollar in sales will make it to EBITDA and profit.  Likewise, when it comes to valuation, a dollar in savings is over five times more efficient than a dollar in sales.   John provides a 4 step process for wringing every extra dollar out of your expenses without hurting your capability to deliver your service.  Listen to the end to get the details of his gift to our listeners. Show highlights 03:38  You can't only focus on expense control when times are tough - you do it across the economic cycle.  05:52   You have to combine an effective procurement process with a continuous read of where market terms and conditions are. 07:02   Controlling expenses is the most efficient way to increase EBITDA. 09:39   Example of how a focused expense management program contributes to profitability. 11:23   What a good expense management program does for the CEO/CFO decision maker. 12:40   A 4-step implementation process for expense management. 17:57   Learn about John.  Email John at jcarpenter@expensereduction.com or call at +1.908.803.2885. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://centricity.ewebinar.com/webinar/corporate-to-consultant-getting-the-right-clients-right-now-4421 (Sign up) for a free one hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/joshuabgoldberg/ (Joshua Goldberg) of https://nathlaw.com/ (Nath, Goldberg & Meyer) warns that protecting your intellectual property on an international basis is both necessary and non-trivial. Josh points out that there is no such thing as a world-wide patent, effective anywhere you might be doing business or might want to do business. Patents are territorial, with each country around the world having its own separate patent system with different laws and protections. This means that, if you get a US patent, you can only use it to stop competition here in the US. Should you conduct sales, manufacturing, or other operations in other countries, you could face undue competition there if you have not filed for patent protection in each relevant country. Failure to obtain patent protection in certain key countries might lead to the existence of a global marketplace for “your” product, but one that is entirely out of your control. Third-party manufacturing can happen in one country, where there is no patent protection, with goods from there being shipped around the world. Even further, a prospective client of yours could try to buy the goods in the other country and then bring them here to the US, rather than buy them directly from you.  Josh provides 6 key steps you need to follow to protect your inventions on an international basis.  Listen to the end for a gift that can help get you started. Show highlights 03:40   Think about where you operate today and in the future because patents are territorial.  07:42   Playing defense - how to use intentional patents to protect your current business in your home market. 12:06   You could sue your customer for a patent violation but is that wise?  13:49   There are a lot of nuances to consider when it comes to global competition.. 15:10   You don't need to file for patent protection in every country, just the key ones. 18:00   6 steps to create a strategy for patent protection on a global basis 19:52   Benefits and costs from having the right international patent protection program. 24:24   It takes an international team of patent attorneys and experts. 28:56   Learn about Joshua.  Email Joshua at jgoldberg@nathlaw.com or call at +1.703.548.6284. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://centricity.ewebinar.com/webinar/corporate-to-consultant-getting-the-right-clients-right-now-4421 (Sign up) for a free one hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/leebarnathan/ (Lee Barnathan )of https://www.leebarnathan.com (LB Communications) is on a mission to prevent a common mistake made by too many business owners that costs dearly when deciding on an email campaign. They aren't asking one fundamental question at the outset: Why do it in the first place? Is it to build credibility? Establish authority? Boost revenue? Create or strengthen brand awareness? Build or sustain relationships? You can't structure and write a successful campaign until you answer that because the way to execute your objective will be different.  Business owners fail to understand at least 95% of the time that different campaigns require different strategies, channels, and tactics. It is not one size fits all. Lee points out that if you answer the critical, WHY ARE YOU DOING THE CAMPAIGN question first, you will end up with a more focused campaign that targets the right people, is located in the places the target people will see it, decreases the number of people that unsubscribe or don't respond to your call to action, and increases the likelihood of you reaching your campaign goals.  Lee offers a four steps process to be sure your campaign delivers on the objective you need.  Listen to the end for the details on Lee's gift to our audience that will get you pointed in the right direction.   Show highlights 03:31  So many email campaigns disappoint because they lose sight of why they are doing it in the first place. 04:43  Your writing style changes based on your objective. 05:30  One message per email per target audience.  07:08  Writing copy for an email campaign the right way. 08:50  How it feels when you get it right. 10:38   Implementing an effective email campaign in 4 steps. 14:10   Learn about Lee.  Email Lee at lee@leebarnathan.com or call/text during business hours (PST) at +1.818.521.1675. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://centricity.ewebinar.com/webinar/corporate-to-consultant-getting-the-right-clients-right-now-4421 (Sign up) for a free one-hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/matthew-irish-b66a203b/ (Matthew Irish) and https://www.linkedin.com/in/embarkdave/ (Dave Hubin) of The Embark Group point out that companies that invest in a great employee experience are up to four times as profitable compared to those that don't.  But executives are trying to improve their employee experience  with massively incomplete data and ultimately end up working on the wrong problems which come with significant costs in things like time, productivity, but also in terms of employee attitudes toward the organization. Incomplete data from reliance on experience surveys is the key reason why 85% of executives say their organizations are bad at problem diagnosis.  Matthew and Dave advocate using triangulation; a method that allows you to diagnose problems with far more precision and provide insights traditional methods can't.  Triangulation collects data in three ways - quantitative data (surveys), qualitative data ( interviews or focus groups), and field observations (“walk the walk” to see things in real-life and real-time). Matthew and Dave provide a case study of a large healthcare organization to back up their recommendation.  They provide a 5 step approach to incorporating triangulation to get a better handle on the employee experience.  Listen to the end for the details on how to get their gift to our listeners. Show highlights 03:23   Improving employee experience is difficult when you have incomplete data. 05:37   Exit interviews aren't the solution. 06:52   Triangulation should be used to collect the right data to measure the employee experience.  10:01   How insights from triangulation lead to a much better design of the employee experience. 14:54   5 steps to incorporate triangulation to measure the employee experience. 18:42   Learn about Matthew & Dave.  Email Matthew at matthew.irish@embarkgrp.com and Dave at dave.hubin@embarkgrp.com. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://centricity.ewebinar.com/webinar/corporate-to-consultant-getting-the-right-clients-right-now-4421 (Sign up) for a free one hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/burrcota (Burr Cota) of https://www.polarisprinciples.com/ (Polaris Principles) observes that many companies mistakenly believe that celebrating a "return to the office" with team-building events and happy hours will help employees return to their pre-pandemic productivity. Burr notes that people aren't motivated (long-term) by corporate mandates, fun activities, or even increases in compensation. People are motivated to do their best work when they feel a strong connection among their core values, the why behind their work, and their organization's mission. Healthy conversations with people about how they can strengthen that connection must be the focus of our corporate leaders today. Burr shared that according to a recent research poll, 85% of employees are either not actively engaged or are actively disengaged, and 61% of American employees say they are burned out at work. Each disengaged employee costs their employers approximately 34% of their salary. Burr provides four steps for leaders to follow to better connect with and engage with their workforce. Listen to the end for a gift Burr is offering each of our listeners. Show highlights 03:36   Why direct conversations with staff are so difficult for managers to have. 04:44   Be careful when giving critical feedback to Gen Z and millennials. 07:10   How to engage your staff using effective communication 12:41   Benefits that come from using effective communication to engage with your staff. 17:25   Four steps leaders can follow to better connect and engage with staff.. 23:06   Learn about Burr.  Email Burr at burr@polarisprinciples.com. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://centricity.ewebinar.com/webinar/corporate-to-consultant-getting-the-right-clients-right-now-4421 (Sign up) for a free one hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

When you start a venture or company, you expect success.  Koen Knaepen of DIY Growth Strategies points out that most people think success comes from how good your idea is, if you've nailed your business plan, or if you have great skills. But the real key to success is the management of your emotions. The experience of building a business is like riding an emotional roller coaster. Koen advises that you have to create habits so your emotions are in alignment with your goals in every moment of the journey. The lack of control in your business amplifies this rollercoaster of emotions. You need a process and framework to manage your emotions. Koen shares six simple actions you can take based on insights on how our brain functions that can help you get your emotions under control and allow you to get better business results: time, productivity, influence, confidence, clarity, and reflection. Koen provides three essential steps to follow that will allow you to control your emotional state rather than the other way around. Show highlights 04:16   Success in a venture comes from how well you ride the emotional roller coaster. 06:55   Aligning your emotions with your cognitive processes. 08:20   Six insights to help you create the right emotional environment for success. 12:22   How you benefit when you align your emotions with your business goals. 15:45   Three steps to implement getting control over your emotions. 18:43   Learn about Koen.  Email Koen at koen@diy-growth-strategies.com. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/vivekdixit/ (Vik Dixit) of 369 Growth Partners provided the sobering statistic that while over $612B in venture capital was invested globally in 2021, 97% of startups fail with merely 1.5% returning your principle, 1% or less returning your principle with modest growth and the remaining 0.5% or less becoming the next unicorn. In Vik's experience, new investors struggle to get access to good companies to invest in, how to structure the investment, and how to conduct due diligence. Vik recommends that new investors should partner with experienced investors, entrepreneurs, or angel investors to diversify their investments.  Vik offers a 5 step process for successfully investing in startups. Show highlights 3:20   The odds are stacked against an individual who invests in start-up companies. 4:53   The mistakes new investors make when starting to invest in emerging companies. 6:40   The importance of diversification. 9:38   Investors need to think 10 steps ahead to make it easy for future investors to come in. 12:34   How principal investors should enter the start-up space. 14:45   The benefits from partnering compared to going in alone as an investor. 20:00   Five steps to successfully invest in startups. 25:07   Learn about Vik.  Email Vik at vivek.dixit@369growth.com. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

It's not hard to rank high on Google. But you have to know what you're doing to rank high on keywords with intention to purchase. https://www.linkedin.com/in/marcbrookland/ (Marc Brookland) of https://www.seolocale.com/ (SEO Locale) tells us the key to success is to identify high customer-intent keywords to build your SEO campaign and more importantly, generate quality leads. No business wants to rank for a "how to" keyword, because that user is just looking for free information. Marc is clear that keywords are the driving force behind increasing revenue through your website. Focus on building an SEO campaign around actionable keywords versus informational keywords. Marc provides 5 key steps to implement a SEO strategy that will drive revenue not just traffic. As he reminds us, good SEO is not about driving traffic, it's about the right traffic. Listen to the end for a gift from Marc that will help you start implementing SEO the right way. Show highlights 02:15 Your SEO strategy should be based on ranking for keywords with high purchase intention. 04:34 Keyword research is the key to driving a successful SEO campaign. 07:36   Nailing your keyword research can dramatically increase your conversion rate 09:55   A good SEO strategy takes into consideration minimizing your cost of client acquisition 15:02   Implementing a SEO program to drive traffic with intention in 5 steps 18:22   Learn about Marc,  Email Marc at marc@seolocale.com or call him at +1.215.801.9427. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/business-coach-usa/ (Karl Diffenderfer) of Higher Impact coaching shares that employees are often the biggest source of stress for business owners and managers. Karl observes that some business owners are deliberately shrinking their companies because they don't want to deal with staff issues. In the current climate, you may have the business but lack the right employees to do that business. You need to find the right people, establish a culture that will make employees want to be there, and perform at their best. Karl informs that a big challenge for a business owner is reallocating budget into employee acquisition, management, and retention. He tells us that a key success factor is treating employees the same way as you treat customers. Listen to the end for the details on Karl's gift to our listeners. Show highlights 03:37 Employees are often the biggest source of stress for business owners. 04:50 Employee recruitment and retention. 06:38 Proactively pursue the right employees. 07:56 Reallocating budget, time and money, to recruit and retain employees. 14:53 Benefits from having the right employees in the right culture. 16:45 Three steps to solve your employee issues. 19:28 Learn about Karl. Email Karl at Karl@higherimpact.me or call him at +1.717.689.4227. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

"No one ever started a business because they were good at business," observes https://www.linkedin.com/in/peter-santry/ (Peter Santry) of Fox Run Advisors. To get around this issue, Peter recommends incorporating a business operating system to guide how you run your company. In addition to a vision, strategy, and structured accountability, your business operating system includes meeting structures and how to grow your company with controls. Peter advises that having a business operating system allows you to grow your company, institutionalizes accountability, and gives you the time to work on your business not just in it. Listen to the end for a generous gift Peter offers our listeners. Show highlights 02:52 You don't get into a business because you are good at business. 04:06 The 3 things you need to keep your business humming. 06:12 Your business operating system. 08:12 The case for incorporating a business operating system into your company. 11:50 Profits flow from people, purpose, and having a playbook. 14:21 Learn about Peter. Email Peter at psantry@foxrunadvisors.com or call him at +1.203.921.5528. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

"People don't leave bad jobs, they leave bad managers," says https://www.linkedin.com/in/joran-oppelt/ (Joran Oppelt) of Illustrious. Most leaders struggle to lead because they've never been taught how to do it. Too often people in a leadership role don't take the personal responsibility on how to become a leader. They blame others or themselves but don't act to learn and improve. Joran believes that the best leaders lead through the bottom of the pyramid by leveraging the people around them. He advocates inviting and aligning as the key actions to becoming an inspiring leader. He recommends using visual communication and tools to become a more effective leader. Joran walks us through the 3 steps to implement a visual leadership process. Listen to the end to get the details of his gift to our listeners. Show highlights 02:59 Why leaders so often struggle. 07:00 Blame, whether outward or inward, doesn't lead to learning. 08:02 Inviting and aligning. 09:39 Visual communication to drive leadership. 12:17 Benefits from adopting a visual leadership approach. 18:08 Three steps to take to implement a visual leadership approach. 22:24 Learn about Joran. Email Joran at joran@illustri.us. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://centricity.ewebinar.com/webinar/corporate-to-consultant-getting-the-right-clients-right-now-4421 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/amara-brown-04855114/ (Amara Brown) of Amara B. Solutions informs us that delivering a great customer experience has to start with the company and its employees. You can't make great music for your customers if your orchestra isn't ready to perform. Amara suggests it is necessary to have a stable workforce that you invest in and train so you can deliver a remarkable customer experience. She advises to write down on paper who you'll deliver the customer experience you want covering people, processes, and systems. Listen to the end to get the details on her gift to our listeners. Show highlights 03:27 Delivering a great customer experience starts with making sure your team is ready to deliver it. 05:30 You must constantly lean and improve your customer experience. 06:00 The importance of writing down your workflows. 07:42 The benefits from orchestrating your customer experience. 11:48 Four steps you need to take to orchestrate a memorable customer experience. 15:20 Learn about Amara. Email Amara at amara@amarabsolutions.com. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://centricity.ewebinar.com/webinar/corporate-to-consultant-getting-the-right-clients-right-now-4421 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

We are all aware that there's a social obligation for businesses of all sizes to be compliant with DEI (Diversity, Equity, and Inclusion). https://www.linkedin.com/in/irma-zoepf/ (Irma Zoepf) of https://thezbridge.com (The Z Bridge) argues it's also good for business. She tells us that it contributes to innovation, making people feel comfortable with what they do, and produce more for the business. It also improves your understanding of your target market. To get the business benefits from a DEI initiative, Irma says you need to fully commit in terms of people, time, and effort. She advises that implementation starts with forming a small team to lead the effort, establish clear and measurable goals, and lastly be accountable. Listen to the end for a nice gift Irma is offering our listeners. Show highlights 02:33 DEI makes good business sense. 05:14 Fully commit to DEI to get both the business and social benefits. 06:26 Results you can expect from your DEI efforts. 09:06 Four-step process for implementing a DEI program that drives business results. 12:20 Learn about Irma. Email Irma at irma@thezbridge.com https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

"Managers Do Things Right While Leaders Do The Right Things", says https://www.linkedin.com/in/kmlindstrom/ (Kara Lindstrom) of https://www.karalindstrom.consulting (Kara Lindstrom Consulting).Kara observes that there isn't just one way to be a leader. Leadership is a skill that must be developed and it takes time to get good at it. She points out that leaders have great vision. You don't need a lot of people underneath you to be a leader. You first have to show you can lead yourself. People are leaders, positions within an organization don't make someone a leader. Karen points out that one attribute of good leadership is the ability to see how your work can move the rest of the organization forward. Show highlights 03:15 Leadership is a skill. 04:47 Developing vision and connection. 08:11 People are leaders or not no matter their formal role. 11:20 Different leadership styles in the same group can work if there is alignment on the vision. 14:04 Leadership versus management. 16:19 The case for doing leadership right. 21:32 Talking about leadership is the key first step in developing a leader. 24:08 Learn about Kara. Email Kara at kara@kmlindstrom.com https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

Who isn't tired of poorly written, irrelevant, useless, bit and byte wasting emails that clog your inbox? There's a term for that - SPAM! https://www.linkedin.com/in/slcansian/ (Stephanie Cansian) of http://www.sayitsimplyproductions.com (Say It Simply Productions) advises that effective email marketing starts with having a clear objective, an understanding of the recipients, and a commitment to provide them value in each communication. You have to write your email as if you're talking to one individual who represents your idea audience. Stephanie recommends that you segment a large email list by each persona you're trying to reach. Ideally your email campaigns help you build relationships with your audience, not just pitch doing a transaction with you. Listen to the end for a nice gift Stephanie is offering our listeners. Show highlights 03:02 Why so many emails are so poorly constructed that they might as well be SPAM. 04:56 How to do email marketing correctly. 05:51 Segment your email list for each different persona you're trying to reach. 07:08 Benefits from targeting and segmenting your email campaigns. 13:05 Three step implementation process to launch a successful email marketing program. 16:06 Learn about Stephanie. Email Stephanie at stephanie@sayitsimplyproductions.com or call or text her at +1.609.353.6682. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/karenloftus/ (Karen Loftus) of https://karenloucreates.com (KarenLou Creates) shares that one of the primary reason employees like to work remotely is that many have picked up side hustles. Everyone talks about the benefits of cutting down the commute, flexibility, no one looking over your shoulder, and even flexibility in dress, but no one, particularly management, wants to acknowledge the second job. Karen tells us that a big reason why many professionals are taking up a second job is they don't find their primary job fulfilling. Karen is adamant is the last thing management should do is put out a formal policy outlawing second jobs. You need to figure out how to engage your employees which will mitigate the desire of staff to turn to other opportunities to feel fulfilled. Listen to the end for the details of Karen's gift for our listeners. Show highlights 05:16 The big reason many employees don't want to return to the office. 06:12 The side hustle is a real thing. 07:45 Why employees start side hustles. 09:16 How executives should respond. 11:58 Drive more revenues by acting like a media company in your marketing. 13:19 Work-work balance. 15:58 How you benefit from high levels of employee engagement. 21:25 Three steps to create an environment that will engage your employees. 24:23 Learn about Karen. Email Karen at hello@karenloucreates.com https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/patrick-powaser-phd-8461551/ (Patrick Powaser) of https://hoohana.com/ (Ho'ohana Coaching & Consulting) shares a surprising insight that there is no such thing as a leadership position. Leadership doesn't come by putting someone into a "leadership position". Just because you are considered an executive or a manager does not make you a leader. Likewise, you can be a leader and not designated an executive or manager. Patrick observes that many companies make the mistake of thinking that designating a job as a leadership position means the occupant is now a leader. Although some have a higher starting point than others, development is still required for a leader to reach their full potential. Patrick reminds us that leadership positions don't exist - leadership is not a position, it's about influence and the ability to create followers. Listen to the end to get the details on two special gifts Patrick is offering our listeners Show highlights 02:21 Leadership is not about a position; it's about the role a person plays. 03:12 Disentangle leaders from executives. 04:10 Leaders are developed not born. 06:55 The difference among executives, managers, and leaders is what they focus on. 08:34 Leadership positions don't exist. 09:42 Benefits from developing leaders. 14:32 Key steps to implement a leadership development program. 17:57 Learn about Patrick. Email Patrick at pat@hoohana.com. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

You don't need all the i's dotted and t's crossed to file for a patent advises https://www.linkedin.com/in/joshuabgoldberg/ (Joshua Goldberg) of https://nathlaw.com/ (Nath, Goldberg & Meyer). In a first to file system, as most countries including the US have, speed to file is of the essence. You probably need less detail than you think to qualify for a patent. Describing the idea is what counts. You don't even have to have a working prototype to get a patent. In Joshua's experience, it should take 6-12 months, with 9 being a good average, to go from idea conception to filing your patent application with the USPTO. Joshua shares a great story of how one of his clients got their patent application filed 1 day before their primary competitor submitted theirs on the same idea! Listen to the end for a gift that will be of value to anyone considering getting a patent. Show highlights 02:38 First to file doesn't require your invention to be fully baked. 04:18 You don't even need a working prototype to file for a patent. 05:48 Your patent application should be broad not overly narrow to maximize your protection and give you scope to tinker after the fact. 09:36 Benefits from filing early and broadly. 13:22 Recommended process to minimize the time between idea generation and patent filing. 17:15 Learn about Joshua. Email Joshua at jgoldberg@nathlaw.com or call him at +1.703.548.6284. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

⅓ of all performance reviews result in worse performance is a key piece of evidence that https://www.linkedin.com/in/dave-wight-plsllc/ (Dave Wight) of https://lpsconsultants.com/ (LPS Consultants) shares to make the point that the performance review process used by just about every company with employees is badly broken. Dave provides 5 compelling flaws in the current system and provides the architecture of a new way that is collaborative, continuous, focused on the future, and driven by the employee not the manager. He provides a sensible 3 step process beginning with a pilot phase prior to a full roll-out to a more constructive approach to helping each employee be the best they can be. Listen to the end for the details on a compelling gift from Dave to our listeners. Show highlights 02:35 5 reasons why performance reviews are useless when it comes to improving employee performance. 05:35 Replace the annual review process with a continuous, collaborative, future-focused, feedback systems that employees drive, not their managers. 07:25 The strong case to ditch the old and embrace a new way of giving performance feedback. 11:03 3 implementation steps to adopt a continuous, collaborative feedback system. 13:09 Learn about Dave. Email Dave at dwight@lpsconsultants.com or call him at +1.908.441.6217. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

Many would-be entrepreneurs and business owners stop pursuing their dream because they can't afford to leave their corporate job and be without health insurance for themselves and their family. https://www.linkedin.com/in/frank-ferrara/ (Frank Ferrara) of https://brotherlyloveinsurance.com (Brotherly Love Insurance) points out that the belief that a solopreneur or small business can't get health insurance is simply not true. In fact, these types of businesses often have more options for health insurance than offered by large corporate employers. The only catch, as Frank points out, is you have to do your research, which takes time and can be challenging if you don't have the expertise on where to look. Another nice benefit to the business owner for providing health insurance through their business is it is typically tax deductible. Frank provides the 3 basic steps you need to undertake to get the right health insurance coverage for your business. Show highlights 04:05 You don't have to be employed to get health insurance. 05:58 You often have more options for health insurance plans as a solopreneur or small business compared to what a large employer offers. 07:55 You have to do your research to understand your options. 10:12 Small businesses don't have to be at a disadvantage to large employers with respect to health insurance benefits. 12:52 Tax advantages when you offer health insurance through your business. 14:54 The wide range of health insurance options for your business. 18:35 Learn about Frank. Email Frank at frank@brotherlyloveinsurance.com or call or text him at +1.609.509.2236. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

The more you give to others, the more you help them scale their relationships. And when people feel good that someone's out there to help them, they're going to want to help back. ... They're going to want to hear your story. https://www.linkedin.com/in/campconferences/ (Dan Horwich) or Camp IT Conferences shares his wisdom on the better way to sell.The focus really has to be on the relationship if a salesperson wants to elevate their game. Salespeople are trained to think inwardly on quotas and closing so need to learn how to think outwardly to embrace their clients' world, both professionally and personally. Dan shares the 5 things that people care about, 4 of which deal with upward mobility which a good salesperson can speak to. Dan's shares his thoughts on how to use networking to build and create relationships. Show highlights 01:25 Too many view sales as transactional - you have to do more than focus on putting numbers on the board. 05:30 Transitioning between focusing on your relationships with clients and prospects from pushing for the sale. 08:22 Great salespeople are made not born. 10:07 The benefits from taking a relationship-based sales approach. 15:56 How to transition from a transactional to relationship driven sales culture. 20:04 Learn about Dan. Email Dan at dan.horwich@campconferences.com https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

"When emotion comes into play, it livens up what you're watching or listening and makes it relatable. When you have emotion, it livens up the copy, it makes it more readable. It takes the audience on a journey from the time before your product and service to the promised land of a better life by using that product and service", declares https://www.linkedin.com/in/leebarnathan/ (Lee Barnathan) of https://www.leebarnathan.com (LB Communications). Lee points out that businesses aren't taking advantage of storytelling when writing the copy on their websites. Copy that focuses on features and functions lacks the emotion that make them relatable. Lee cites an example of an experiment conducted on eBay where a basket of common goods described factually sold for $250. But when these same basket of goods were described using heartfelt stories, they sold for almost $8,000, over a 31X increase in revenue. Listen to the end for Lee's generous gift to our listeners. Show highlights 02:25 Businesses aren't taking advantage of the power of storytelling. 04:56 Go beyond features, functions, and benefits. 05:58 How to get a 3,100% increase in price using stories in your selling. 10:01 Don't wait to tell the story of your business. 11:01 4 step process for telling the story of your products and services. 13:55 Learn about Lee. Email Lee at lee@leebarnathan.com https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/alexlloro/ (Alex Lloro) of https://allmarketing.co/ (All Marketing Services) acknowledges that Search Engine Optimization (SEO) can be cheaper than Pay Per Click (PPC), but the best return on your investment comes from doing both. Many times PPC traffic is better quality than organic traffic as the intent to purchase is often higher. Alex is clear when he says if your goal is to make money, then traffic that converts, which is more likely to come from PPC, is the traffic you want. He emphasizes that PPC can eliminate your dependence on Google search engine algorithm changes but you'll overspend if you only do PPC without blending in some SEO. Mobile devices are shifting the balance towards PPC since the top organic results isn't even showing on the first screen due to all the ads Google displays first. Listen to the end for a compelling gift Alex is offering our listeners. Show highlights 02:18 It's SEO AND/BOTH PPC not EITHER/OR. 04:38 Getting SEO and PPC to play nicely in the same sandbox. 05:50 Collect and analyze your data to optimize your mix of SEO and PPC. 07:12 SEO is delivering less and less on mobile devices. 10:25 The benefits from optimizing your mix of SEO and PPC. 13:12 What you need to do to optimize your mix of SEO and PPC. 16:58 Learn about Alex. Email Alex at alex@allmarketing.co https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/tfeldman/ (Todd Feldman) of https://www.gorocketfactory.com/ (The Rocket Factory) shares the surprising fact that 70% of the time, a business's strategic plan fails. Even worse, it can take 18 - 24 months to even know if your plan is on track. As Todd jokes, "That's why they call it shelfware!" On the other hand, you'll never reach your objectives if you bypass the development of your strategy and go immediately to tactical implementation. Todd advocates for a dynamic systems approach to strategic planning and takes us through both the benefits and implementation of this technique. Todd sums it up by stating that one key goal of your strategic planning process is to create a sustainable business in all meanings of the word sustainability. Todd has a nice gift for our audience but you have to listen to the end for the details. Show highlights 02:58 70% of the time, a business's strategic plan fails. 04:37 Should you scrap the strategic planning process altogether? 06:50 Using a dynamic systems approach to develop your business strategy. 09:20 Your strategic plan is done on an ongoing basis not just at the same time every year. 11:15 The benefits from using a dynamic systems approach to strategic planning. 17:04 What you need to do to implement a dynamic systems approach to strategic planning. 19:44 Learn about Todd. Email Todd at todd@gorocketfactory.com https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/kashifzaman/ (Kashif Zaman) of https://www.pivyt.co (Pivyt) advocates that small and mid-sized retailers must have a direct to consumer channel along with selling through other intermediaries and retailers. He recommends selling through a number of different channels but one of these must be direct to consumer. To be effective at selling to consumers, you must understand the buyer's journey. Kashif points out that you can only do this if you sell directly to consumers. You can have an omnichannel strategy if your direct to consumer channel is as small as 5% of total sales. Your direct to consumer channel's primary purpose is to give you data and insights on your customers not to generate sales on its own. Show highlights 03:53 Why small and mid-sized retailers should have a Direct To Consumer channel. 06:05 Taking a multi-channel approach must include Direct To Consumer. 06:58 You'll never understand your buyer's journey with having a Direct To Consumer channel. 09:42 Three critical things you must do to have a successful omnichannel strategy. 12:43 How to think about pricing across channels including Direct To Consumer. 14:27 The benefits from having an omnichannel approach. 18:05 Three steps to implement an effective omnichannel strategy. 22:09 Learn about Kashif. Email Kashif at kashif@pivyt.co https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

Outsourcing your sales and marketing to an intermediary seems attractive when your skills and passion focus on what you do and not on customer acquisition. But, as https://www.linkedin.com/in/bobbiemalatesta (Bobbie Malatesta) of http://www.321nokiddin.com (Bobbie The Awesome Enterprise) points out, this can be effective at both getting your clients and taking all your profit from their fee structure. Intermediary platforms, like 1-800-FLOWERS, FTD, Uber Eats, Doordash, Upwork, and so forth, solve a pain point but often at a cost that doesn't work for the business. Bobbie points to needing to consider a wide range of alternatives at a much lower cost rather than just blindly using a large intermediary platform that promises to do it all for you. Listen to the end for a nice gift Bobbie is offering our listeners. Show highlights 01:25 It rarely makes send to outsource your sales and marketing for the sake of getting new clients. 03:46 Intermediaries often capture all your profit and then some. 04:42 Many intermediaries hide what's really going on financially in the accounting reports they prepare for their clients. 05:56 Alternatives to using intermediary platforms to get clients. 07:12 The benefits from freeing your business from depending on a large platform to get your clients. 10:38 What you need to do to end your dependence on expensive intermediary platforms. 12:04 How to protect yourself from a loss of clients when leaving an intermediary platform. 15:42 Learn about Bobbie. Email Bobbie at 321nokiddin@gmail.com https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/apriljbaynes/ (April J. Baynes )of https://jewelmco.com/ (The Jewel Marketing Company) states it's essential your brand be authentic and in alignment with the principals of the company, particularly for start-ups and small businesses. Your employees make up the majority of your brand ambassadors and they aren't going to represent your brand well if it is not authentic. April suggests 4 questions you must answer in order to build your brand: 1. Who am I; 2: How do I want to do this (i.e. provide your service); 3. What purpose do I want to serve; and 4. What problem do I want to solve. April advises that building your brand starts with you taking time to understand who you are. She provides the wise advise not to chase the money but to start with who you are and your passion and you can count on the money following. Show highlights 01:32 Start with your brand. 04:24 Don't disconnect your brand from your authenticity. 08:00 The strategy behind developing your authentic brand. 09:52 Having an authentic brand pays off. 16:40 Five steps to take to create an authentic brand. 20:43 Learn about April. Email April at hello.apriljbaynes@gmail.com https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/claudiamwilliams/ (Claudia Williams) of http://claudia-williams.com/ (The Human Zone) explaining why your workforce gets unengaged and disconnected, There is no emotional connection. There is no purpose for what they're showing up to do every day.Employees become disaffected when they feel the employer doesn't care about them and the things they believe in. Paying well and providing great perks and benefits may be necessary but it's far from sufficient to inspire your workforce to go the extra mile for your business. There is a shift with employees going from fun to purpose. Claudia points out the key question is are you living up to your mission and values - your staff will hold you accountable by whether they stay or go. Interact with your staff using this 4 step process: talking; listening; engage; and act. She provides a 5 step process you can implement to create a more engaged workforce. Listen to the end for an attractive gift from Claudia. Show highlights 02:32 The problem with disaffected and unengaged workers is that there's no connection between the staff and the organization. 04:38 When employees don't feel their employer cares about them and about what they care about, they will become unengaged and a liability for the employer. 07:18 Money and perks aren't what employees are really looking for. 09:33 The simple answer is to talk to your staff and find out what's important to them and then action it! 16:26 How you benefit from an engaged workforce. 20:26 What you need to do to get your employees engaged and committed. 24:30 Learn about Claudia. Email Claudia at claudiawilliams@humanzonebiz.com https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

Storytelling is so fundamentally human, informs https://www.linkedin.com/in/juddstephanie/ (Stephanie Judd) of https://www.wolfandheron.com (Wolf & Heron). The goal of telling a story as part of your sales process is to create human connection. You can only do this by bringing emotion into your story. Influential storytelling is inherently a vulnerable process but it leads to authenticity and high levels of effectiveness. Two mistakes salespeople make in communicating with prospects is 1) they want to feature their product or service as the focus of the story (it should be the client) and 2) they focus on data and information and leave out plot and human emotion. Stephanie provides the 4 components of an influential story in her roadmap to implementation. Listen to the end to get the details of her gift. Show highlights 02:38 Don't rely on facts, figures, features, and benefits when you tell a great story instead. 04:42 Make the story about your client but then you have to bring yourself into their story. 07:12 Salespeople need to think of their storytelling with a lens of influence in mind. 09:12 The benefits of becoming an influential storyteller. 13:40 How to become an influential storytelling organization. 19:06 Learn about Stephanie. Email Stephanie at stephanie@wolfandheron.com https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

"We live in an opportunity rich but resource constrained world", observes https://www.linkedin.com/in/joemosher/ (Joe Mosher) of The https://www.moshercg.com (Mosher Consulting Group). Joe admonishes that the strategic planning process needs to adapt by integrating an honest assessment of internal capabilities to match the identification of external opportunities. Executives undermine the effectiveness of their strategic planning process by placing too much emphasis on the external environment and opportunities without paying enough attention to internal capabilities. Failing to take into account your internal capabilities will result in your strategic plan being no better than a coin flip. Joe points out that poor execution, not poor design, is what causes strategic plans to under deliver what they promise. Listen to the end to get the details on the gift Joe is offering our listeners. Show highlights 02:34 Your internal capabilities are essential to formulating a viable business strategy 03:05 What gets in the way of understanding your internal capabilities 04:24 Balancing the focus on your external environment and opportunities with the internal assessment of what you can and cannot do 08:32 Why you should get employees and front line staff involved in your strategic development process 11:06 Benefits from implementing a balanced strategic planning process 16:24 5 simple steps to implement an integrated strategic planning process 21:57 Learn about Joe. Email Joe at joe@moshercg.com https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

The biggest social impact a business has is who do you employ and how do you treat them, advocates https://www.linkedin.com/in/samuelrubinvicens/ (Samuel Rubin) of https://www.yeaimpact.com/ (Yea! Impact).Samuel argues that the social impact strategy for a business shouldn't be reacting to every event and cause in the world and ensuring every response must be "politically correct". Your social impact activities shouldn't be performative but community-driven and designed for long-term, sustainable impact. Social impact starts with implementing your mission and values within your organization and staying true to those beliefs. Samuel cautions not to feel that you have to weigh-in on every trend embraced by large multinationals. Start small by implementing your specific mission and values within your organization. Social impact is best created by building coalitions. Samuel suggests basing the development of your social impact strategy on the Theory Of Change. Show highlights 02:32 A business shouldn't view social impact as performative but instead focus on internal and external communities in which it exists. 05:55 Social impact starts with living up to your mission and values. 09:02 If you focus on your people, you'll avoid getting caught in identity politics. 12:08 How your business can benefit by acting in a socially responsible way. 15:11 An effective implementation strategy for social impact starts with the Theory Of Change. 19:04 Learn about Samuel. Email Samuel at samuel@yeaimpact.com https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/taryn-abrahams-mft/ (Taryn Abrahams) of https://www.empowerbehavioralservices.com/ (Empower Behavioral Services) observes that people don't leave their jobs for pay, benefits, and working conditions, they leave because of weak leadership, negative culture, and a lack of belonging. When most leaders say, "we're all in this together", most employees aren't buying it. Few manager are meeting the 4 core needs of every employee: 1) feeling respected; 2) getting/giving constructive feedback; 3) acting with integrity; and 4) consistency and fairness. As Taryn reminds us, we don't have to be perfect. It's what we do when we imperfect that makes all the difference. Listen to the end for a very valuable gift that Taryn is offering our listeners. Show highlights 01:20 Raising wages, improving benefits, and allowing work from anywhere aren't what's key to retaining employees 04:20 We're all in this together ... not really 06:36 Retaining employees is an issue of leadership and not much more 08:13 Tailor management interactions around the needs of each employee 11:11 The benefits from changing how we interact with our staff can lead them to go above and beyond when we get it right! 14:47 5 steps to implement a culture that allows your organization to thrive 18:46 Learn about Taryn. Email Taryn at taryn@ecbsllc.com. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/james-blake-8685a919/ (James Blake) of https://www.nextgenerationriskmanagement.com/ (Next Generation Risk Management) cautions against adopting the ostrich strategy of burying your head in the hot sand and hoping someone else will take care of climate change. In a world with almost everything is politicized, James stresses that you have to separate fact from fiction and accept that climate change is real and is impacting all businesses on a global basis. It's getting worse and businesses have to take action and not sit on the sideline. Climate change is and will increasingly impact your businesses' ability to be available to customers, deal with employee availability during an event, and disrupt supply chains. It is imperative that every business use the strategic planning process to focus on resiliency using scenario planning. James points out that you can earn a 4 to 1 return on each dollar invested in creating resilient infrastructure. He provides a 3 step process for creating a strategy to deal with climate related risks. Show highlights 01:17 How climate change is impacting businesses not just individuals 04:23 You can't wait for society to deal with the impact of climate change with you sitting on the sidelines 06:40 Every business strategy must account for the impact of climate change 09:39 You need to map the impact of climate related events to every aspect of your business 14:30 Investing in resilient infrastructure offers $4 in benefits for every $1 of investment 19:43 3 steps to creating a strategy to deal with climate related risks 23:13 Learn about James. Email James at james.blake@nextgenerationriskmanagement.com https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

https://www.linkedin.com/in/thomasbertels/ (Thomas Bertels) of Purpose Works Consulting is on a mission to help businesses design work to be fit for humans. By that, he means you have to design work intentionally to make it intrinsically interesting. He observes that too many job descriptions are just copy-pasted from one to the other. Thomas provides the four factors that make work motivating: 1) is the work meaningful? 2) are we responsible for the entire work product from end to end? 3) do we have the autonomy to do the work? and 4) do we have feedback from the work itself? Thomas implores us to reverse the long held view that you hire the hands and get the brains for free to you're hiring the brains in the first place. Listen to the end to claim the valuable gift that Thomas is offering our listeners. Show highlights 03:49 We design jobs without thinking about what makes work intrinsically interesting 06:53 What people want and expect from work 08:02 Work is the product and the employee is the customer 10:43 The benefits from making work more meaningful and purposeful 14:54 5 things you need to do to make work meaningful and purposeful 18:48 Learn about Thomas. Email Thomas at thomas.bertels@purpose.works. You can call him at +1.917.754.8047. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://bit.ly/3u0pBMO (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.

https://www.linkedin.com/in/benkandora/ (Ben Kandora) of https://www.BenKandoraDesign.com (Ben Kandora Design) points out that your logo is the face of your company and first impressions do count. A professional logo makes your business look established and trustworthy. Ben observes that most small and mid-market sized companies create a logo that resonates with the business owner. But, as he points out, your logo isn't for you, it's the tool that connects your business to your target market. Ben also clears up the confusion that your logo is not your brand but rather it is the first impression of your brand. He concludes that a well designed logo helps you get excited about your brand and helps you build awareness in your marketplace. Listen to the end for the details on how to claim a very nice gift that Ben is offering our listeners. Show highlights 02:18 Logos aren't just for big companies 03:19 First impressions count 04:46 Your logo is a key element of your company's overall visual design 05:27 You logo is not your brand 09:07 The benefits from having a professional logo that represents your brand 11:15 How to get your logo inline with your brand and visual identity 14:15 Learn about Ben. Email Ben at ben@benkandoradesign.com https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://bit.ly/3u0pBMO (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.

https://www.linkedin.com/in/alexlloro/ (Alex Lloro) of https://allmarketing.co/ (All Marketing Services) cautions not to get overwhelmed by Google Analytics when looking at your website performance. Start with your goals, typically revenue, and define your KPIs (Key Performance Indicators) that you need to focus on. Then set up Google Analytics to feed you that data. You also need to go beyond the quantitative data provided by Google Analytics and augment with with qualitative information that covers the full cycle of your revenue generating activities - online and off. The numbers tell you what happened but not why. So you've got to get beyond the numbers and capture behavioral data on your websites from heat maps and session recorders. Listen to the end for an amazing gift that Alex is offering our listeners. Show highlights 02:34 Google Analytics is overwhelming and confusing to most business owners. 03:53 Mistakes business owners make in analyzing their website data. 06:01 Turn off what you don't need in Google Analytics and set up a custom dashboard to help you focus. 07:08 Google Analytics gives you quantitative data. Use heat maps and session recorders to capture behavioral data. 09:07 4 steps to implementing a KPI driven process for your website analytics. 10:49 Benefits to a KPI driven data collection and analysis process. 13:35 How to implement a DPI driven approach to website analytics. 15:43 Learn about Alex. Email Alex at alex@allmarketing.co or call him at +1.844.544.3577. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://bit.ly/3u0pBMO (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.

Marc Pickard from CBTech Support warns that all small businesses are at risk from cybercriminals for two key reasons. First, they're low hanging fruit and easy targets. Most don't have the technical and procedural protections in place to make getting hacked difficult. Second, they're stepping stones to larger, juicer targets which could be a client or supplier. Small business owners often don't have any idea of where to start to protect themselves from attack and find the whole topic overwhelming. Marc shares data that the average ransomware payment for businesses between 2 and 100 employees is $75,000 and this excludes the cost of clean-up, restoration, notification efforts and reputation damage. Marc provides some clear guidance on what a small business should do to minimize the risk of getting nailed by a cyber attack. Show highlights 01:46 Small business owners are at risk of getting hacked for 2 big reasons 02:53 There's no place to hide. Hackers will find you. 03:44 Making yourself unattractive to cybercriminals requires both technical and human solutions 05:43 Using cloud based solutions doesn't necessarily protect you from cyber attacks 07:13 Dealing with staff that "bring their own devices" to work 08:23 How your business benefits from safeguarding your data and IT infrastructure 11:20 What does a small business need to do to protect them from a cyber attack 13:55 Learn about Marc. Email Marc at marc.pickard@cbtech.support https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://bit.ly/3u0pBMO (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.

https://www.linkedin.com/in/nabeelahmad/ (Nabeel Ahmad) of https://changeforce.ai/ (Changeforce.AI) believes that "Empathy, or lack thereof, is the big reason why organizations fail to change or be successful at it." Companies are often very good at defining what needs to change but are far less accomplished about how to do it. Nabeel observes that there is a lot more information, emphasis and even success on personal change than on larger organizational efforts. He offers the surprising observation that measuring change more often, say from annually to quarterly, will speed up the rate of change. Nabeel provides a 5 step implementation process for any organization trying to orchestrate one or more change efforts. Listen to the end to hear about the details of his gift for our listeners. Show highlights 01:29 Implementing change within an organization is much more of a struggle for organizations than individuals 02:45 Empathy is in short supply 04:35 The strategic planning process often gets in the way of effective change 08:35 How you speed up change and make it more effective 11:34 Prioritization makes the difference - you probably can't do them all at the same time 15:52 Effective change requires engaging and listening to employees 20:04 5 key steps to implement a successful change initiative 24:46 Learn about Nabeel. Email Nabeel at nabeel@changeforce.ai https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://bit.ly/3u0pBMO (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.