Dairy on the Air

Domino's leaders, Jim Zimmer and Kris Holley, along with DMI's Rebecca MacKay Allen, speak with DMI's Scott Wallin about the success of the Domino's Smart Slice program with schools. They highlight the 16-year partnership, which has grown from 300 to 21,000 schools, serves over 59 million slices of pizza, and sells an additional 3 million pounds of cheese. They also discuss future goals, including international expansion and improving pizza crust to enhance cheese sales. The long-time partnership's success is attributed to shared values and community focus between dairy farmers and Domino's franchisees.   Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com Host & Guest: ·      Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc. ·      Guest: Jim Zimmer, Marketing Manager for Domino's Strategic Sales. ·      Guest: Kris Holley, Director for Domino's Strategic Sales. ·      Guest: Rebecca MacKay Allen, Senior Vice President, Growth Platforms and Partnerships for Dairy Management Inc.

DMI's Anne Marie Splitstone, EVP for Growth Platforms and Partnerships, and Silvia Robles, VP for Growth Platforms and Partnerships, speak with DMI's Scott Wallin about the evolution of fluid milk innovation since 2015, emphasizing consumer insights and industry partnerships. They highlight the role of the Dairy Foods Research Center Network, which includes 150 R&D experts, in driving innovation. Key consumer trends identified include a preference for high-protein, low-sugar products and lactose-free options. Successful products like Fairlife, which surpassed $1 billion in sales, and DFA's Milk 50, launched with strategic packaging and positioning, are cited as examples. The conversation underscores the importance of consumer insights, industry collaboration, and ongoing innovation in driving growth in the fluid milk category.  Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com Host & Guest: Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc. Guest: Anne Marie Splitstone, Executive Vice President, Growth Platforms and Partnerships for Dairy Management Inc. Guest: Silvia Robles, Vice President, Growth Platforms and Partnerships for Dairy Management Inc.

Minnesota dairy farmer Charles Krause and DMI's Jessica Learman speak with DMI's Scott Wallin about how the checkoff builds sales and consumer trust for dairy farmers and importers who fund the checkoff. They discuss the importance of transparency in dairy checkoff programs and highlight the "Making Every Drop Count" campaign, which aims to unify various checkoff initiatives and make them more visible to farmers. The new website, DairyCheckoff.com, is designed to provide farmers with easy access to financial information, annual reports, and contact details for board members. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com.   Host & Guest: ·      Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc. ·      Guest: Jessica Learman, Executive Vice President, Farmer Outreach for Dairy Management Inc. ·      Guest: Charles Krause, Minnesota Dairy Farmer, First Vice Chair of United Dairy Industry Association, Chair of Midwest Dairy

DMI's Chris Urban speaks with DMI's Scott Wallin about the new dairy product innovation, YoBark, created with General Mills. YoBark targets teens and tweens who tend to leave the yogurt category due to a desire for on-the-go, shareable snacks. The product was developed through consumer insights and testing, resulting in a stand-up pouch yogurt bark that is both indulgent and has a good nutrient profile. They will also discuss the overall partnership, including future innovations and premium yogurt offerings, emphasizing the importance of the checkoff's science through the National Dairy Council and checkoff's consumer insights in driving demand. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com. Host & Guest: ·      Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc. ·      Guest: Chris Urban, Vice President of Global Growth Platforms & Partnerships, Dairy Management Inc.

DMI's Megan Maisano and Aris Georgiadis speak with DMI's Scott Wallin about how the checkoff is sharing dairy's impact on children with the “First 1000 Days”. She also explains how the checkoff is promoting this research through our nutrition and health professionals and to consumers via trusted online resource centers.   Tune in to find out! Host & Guest: Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc. Guest: Megan Maisano, MS, RDN, Director of Nutrition & Regulatory Affairs, Dairy Management Inc. Guest: Aris Georgiadis, Senior Vice President of Marketing and Communications, Dairy Management, Inc.

DMI's Nancy Gannon speaks with DMI's Scott Wallin about the dairy checkoff's international strategies for increasing U.S. cheese exports globally, focusing on partnerships with pizza chains like Pizza Hut. In Indonesia, Pizza Hut's innovative Limited Time Offers, such as the "Cheese Overflow" and culturally relevant Ramadan campaigns, have boosted cheese sales. In Japan, Pizza Hut's monthly "Hutto Day" and a 30% increase in cheese usage on pizzas highlight the growing demand for U.S. cheese. Tune in to find out more! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com   Host & Guest: ·      Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc. ·      Guest: Nancy Gannon, Vice President of Global Growth Platforms & Partnerships, Dairy Management Inc.

Barb O'Brien, CEO of Dairy Management Inc., and Marilyn Hershey, a Pennsylvania dairy farmer and Chair of DMI, discuss the "dairy renaissance" in US, driven by increased consumer engagement, health professional recommendations, and innovative social media campaigns.  O'Brien emphasizes the "Now, Next, Future" strategy, with the “Now” focus on immediate results, “Next” on ongoing science and partnership investments, and “Future” of long-term industry growth strategies.   They also stressed the importance of national and local collaboration, ensuring efficient use of funds and maximizing impact. Tune in to find out more! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com   Host & Guest: ·      Host: Marilyn Hershey, Pennsylvania dairy farmer and Chair of Dairy Management Inc. ·      Guest: Barb O'Brien, President and CEO of Dairy Management Inc.

Listen as Erin Walter, Vice President of Brand Marketing for Freddy's Frozen Custard & Steakburgers, shares how Midwest Dairy's local partnership helps drive new dairy product innovations through Limited Time Offers (LTOs). With over 500 restaurants and growing, Freddy's loves using LTOs to grab customers' attention and get them into their expanding regional chain. This three-year partnership has produced several successful items including the Grilled Cheese Steakburger and the pumpkin pie and caramel apple pie concretes. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com Host & Guest: Host: Stephanie Onken, Midwest Dairy Corporate Communications Manager Guest: Erin Walter, Vice President of Brand Marketing, Freddy's Frozen Custard & Steakburgers Guest: Beth Bruck-Upton, Vice President of Business Unit Operations-West, Midwest Dairy

Listen as Katie Bambacht, Vice President for Nutrition Affairs, shares how the National Dairy Council educates, innovates, and supports the School Nutrition Association in getting kids to understand and consume healthy meals at school. They discuss the strength of our relationship with the School Nutrition Association, the new collaboration for the “Made With School Lunch” campaign, lactose education, and the success of the new flavored milk and lactose-free shelf-stable school milk pilots. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com. Host & Guest: ·      Host: Scott Wallin, Vice President, Farmer Relations and Media Relations for Dairy Management Inc. ·      Guest: Katie Bambacht, RDN, SNS, Vice President, Nutrition Affairs for National Dairy Council

Listen in as California dairy farmer and United Dairy Industry Association board member Arlene Vander Eyk has a conversation with Mike Ciresi, Vice President and On-site Dairy Scientist for Dairy Management Inc. about working at Taco Bell's test kitchen. They discuss into Taco Bell's approach to dairy product innovation, the performance of dairy products since partnering, and what future dairy offerings may look like. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com. Host & Guest: ·        Host: Arlene Vander Eyk, California Dairy Farmer and United Dairy Industry Association Board Member ·        Guest: Mike Ciresi, Vice President of Product Research for Dairy Management Inc. and On-Site Dairy Scientist at Taco Bell

Listen as Sarah Hetke, Director of Farmer Outreach, interviews Tyler Beck, owner of Beck Farms in New York, about his family's experience in hosting Vanessa Bayer, a comedian and actress, on the farm for the filming of the Dairy Diaries. This video series follows Vanessa as she is thrust into the unfamiliar world of dairy farming. Through Bayer's experiences, viewers get an up-close look at the realities of modern dairy farming and the innovative sustainability and animal care practices shaping the industry's future.   Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.   Host & Guest: ·      Host: Sarah Hetke, Director of Farmer Outreach ·      Guest: Tyler Beck, Owner of Beck Farms

Listen as Scott Wallin, Vice President of Farmer Relations, chats with Beau Hayden, vice president of strategic intelligence, about his work with online retailers such as Instacart and Amazon. They will also discuss promotional partnerships with both local checkoffs and retailer, Dollar General, as well as international partnerships with U.S. Dairy Export Council. Tune in to find out!  To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.   Host & Guest: ·        Host: Scott Wallin, Vice President of Farmer Relations and Media Relations, Dairy Management Inc. ·        Guest: Beau Hayden, Vice President of Strategic Intelligence, Dairy Management Inc.

Is U.S. dairy consumption going up or down? What is the current dairy product mix and how has it changed over time? What are some of the latest product trends that dairy is part of? Listen in as New York dairy farmer and National Dairy Board member Val Lavigne asks two legendairy experts, Madlyn Daley, Senior Vice President, Strategic Insights & Evaluation at Dairy Management Inc. and Peter Vitaliano, Vice President, Economic Policy and Market Research for National Milk Producers Federation, these questions and much more. They will discuss how U.S. consumers are purchasing and consuming their dairy then versus the past and how they feel about the future of dairy. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.   Host & Guest: ·      Host: Val Lavigne, New York Dairy Farmer and National Dairy Board Member ·      Guest: Peter Vitaliano, VP, Economic Policy and Market Research ·      Guest: Madlyn Daley, SVP, Strategic Insights & Evaluation at Dairy Management Inc.

Why would the checkoff be involved in dairy food safety? How does this help dairy farmers sell more dairy? Listen as Scott Wallin, Vice President of Farmer Communications, discusses how the checkoff is helping the dairy industry increase food safety education with Tim Stubbs, Senior Vice President of Food Safety and Product Research for Dairy Management Inc. They also chat about the food safety resources available to processors and dairy farmers who are interested in creating their own dairy products, such as artisan cheese making and ice cream.  Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com. Host & Guest: ·         Host: Scott Wallin, Vice President of Farmer Communications, Dairy Management Inc. ·          Guest: Tim Stubbs, Senior Vice President of Food Safety and Product Research, Dairy Management Inc.

Where do global food companies find the next big innovative consumer food product? They attend the Natural Products EXPO WEST conference, where over 65,000 attendees check out over 3,000 food vendors' innovations. Listen as Marla Buerk, Executive Vice President of Global Innovation and Insights for Dairy Management Inc., and Norrie Wilson, DMI Global Innovation And Insights Consultant, discuss how the national dairy checkoff engaged with Expo West attendees by sharing new dairy product innovation samples and presented a new study on consumer health perceptions. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com. Host & Guest: ·      Host: Scott Wallin, Vice President of Farmer Communications, Dairy Management Inc. ·      Guest: Marla Buerk, Executive Vice President of Global Innovation and Insights, Dairy Management Inc. ·      Guest: Norrie Wilson, DMI Global Innovation And Insights Consultant, Dairy Management Inc.

Do consumers think that dairy is sustainable? Does this influence their purchasing of dairy products? What's the checkoff doing about it?  Listen as MVP Dairy's Director of Marketing and Communications Allison Ryan discusses how the checkoff is sharing the dairy farmer sustainability story with Heather Oldani, Group EVP, Head of Marketing Communications & Affairs for Dairy Management Inc. Allison and Heather will discuss how the “See Dairy Differently” campaign is changing how thought leaders think of dairy products and what the campaign will focus on promoting next.  Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com. Host & Guest: ·      Host: Allison Ryan, Director of Marketing and Communications, MVP Dairy ·      Heather Oldani, Group EVP, Head of Marketing Communications & Affairs for Dairy Management Inc.

What trends are we seeing with dairy products developed for exports? Does unique branding and logos for dairy products make a difference in the exports market? Can you tell us more about the new Singapore Dairy Center of Excellence? These were a few of the questions dairy farmers asked during the 2023 Joint Annual Meeting. On this podcast, William Loux, Vice President, Global Economics Affairs at U.S. Dairy Export Council, and Vikki Nicholson-West, Senior Vice President Global Ingredients Marketing and Executive Director USDEC Singapore Ltd at US Dairy Export Council answered these questions and more.  Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.   Host & Guest: Host: Charles Krause, MN Dairy Farmer – Farmer Relations Chair Guest: William Loux - Vice President, Global Economics Affairs at U.S. Dairy Export Council Guest: Vikki Nicholson-West - Senior Vice President Global Ingredients Marketing and Executive Director USDEC Singapore Ltd at US Dairy Export Council

How did U.S. dairy exports affect the market in 2023 and what does the future hold for dairy exports in 2024 and beyond? What is the checkoff doing globally to help promote and grow international consumer trust in U.S. dairy? Listen as Minnesota dairy farmer and Farmer Relations Committee Chair Charles Krause discusses U.S. dairy exports with William Loux, Vice President, Global Economics Affairs at U.S. Dairy Export Council, and Vikki Nicholson-West, Senior Vice President Global Ingredients Marketing and Executive Director USDEC Singapore Ltd at US Dairy Export Council.  Vikki and Will highlight the importance of the international market and how partnerships and collaboration facilitate the US Dairy Export Council's mission. Learn why global relationships between partners, co-ops, processors, and checkoffs are the bedrock of a thriving dairy export strategy.  Tune in to find out! To learn more about the national and local dairy checkoffs, please visit www.usdairy.com. Host & Guest: ·      Host: Charles Krause, MN Dairy Farmer – Farmer Relations Chair ·      Guest: William Loux - Vice President, Global Economics Affairs at U.S. Dairy Export Council ·      Guest: Vikki Nicholson-West - Senior Vice President Global Ingredients Marketing and Executive Director USDEC Singapore Ltd at US Dairy Export Council

Listen as Marilyn Hershey, DMI's chair, and Barb O'Brien, DMI's CEO and President, discuss the 2023 National Dairy Checkoff Year-In-Review with Scott Wallin, DMI's VP of Industry Media Relations. They will go over the highlights and challenges of this year's checkoff programs including our restaurant and retail partnerships, health and wellness education and collaborations, consumer promotions, international promotions, and the new direction of the Fuel Up youth wellness programs. Tune in to find out!   To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.   Host & Guest: ·      Guest: Marilyn Hershey, Dairy Management Inc. Chair and Pennsylvania Dairy Farmer ·      Guest: Barb O'Brien, Dairy Management Inc. CEO and President ·      Host: Scott Wallin, Vice President of Industry Media Relations

A new dairy checkoff growth program, in collaboration with pizza partners, is set to boost cheese consumption by over 12 million pounds, primarily focusing on international markets. On the domestic front, Domino's has introduced Pepperoni Stuffed Cheesy Bread to its menu. Dairy Management Inc. (DMI) has supported Domino's, including consumer research for the successful launch of this product, and they plan to work on an enhanced loyalty program.   Listen as Paul Ziemnisky, DMI's EVP of Global Innovation Partnerships discusses the checkoff's new cheese program with Scott Wallin, DMI's VP of Industry Media Relations. Restaurant partnerships are a collaborative effort and a powerful means to enhance the dairy industry's presence in the global food market. Tune in to find out!   To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.   Host & Guest: Guest: Paul Ziemnisky, Executive Vice President of Global Innovation Partnerships at Dairy Management Inc. Host: Scott Wallin, Vice President of Industry Media Relations

Much has changed in the world since the pandemic, including dairy consumption at schools. Has it gone up or down? How does dairy consumption at school affect home consumption and vice versa? What should the dairy industry be focused on when it comes to children's nutrition and youth wellness? What does this new research tell us about our Fuel Up program, the largest health and wellness program in schools?   Listen as New York dairy farmer, United Dairy Industry Association board member, and National Dairy Council Chair Audrey Donahoe discusses the checkoff's new youth wellness research with Anne Warden, Executive Vice President of Marketing, Communications, and Affairs at Dairy Management Inc., and Tim Joyce, Principal at ZS. They will chat about what the research says and how it will guide the dairy industry's efforts to help kids, schools, and dairy farmers. Tune in to find out!   To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.   Dairy Farmer Hosts: Farmer Host: Audrey Donahoe Dairy Farmer Guests Farmer Guest: Anne Warden, Executive Vice President of Marketing, Communications and Affairs at Dairy Management Inc. Farmer Guest: Tim Joyce, Principal at ZS

Sustainability is a term that gets used often in food marketing, by politicians and thought leaders but what does it really mean to dairy farmers and the dairy checkoff. Listen as Georgia dairy farmer Adam Graft has a conversation with former National Dairy Board member and California dairy farmer Steve Maddox and Stephanie Masiello Schuette, Director of Environment Research for Dairy Management Inc., about why it's important for the dairy farmers to be involved in sustainability practices as well as how the checkoff is helping with dairy farming sustainability practices and measurement. They will also discuss the future of dairy sustainability and current research projects. Tune in to find out!   To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.   Dairy Farmer Hosts: ·     Farmer Host: Adam Graft   Dairy Farmer Guests: ·     Farmer Guest: Steve Maddox, CA dairy farmer and former National Dairy Board member ·     Farmer Guest: Stephanie Masiello Schuette, Director of Environmental Research for Dairy Management Inc.

You may have heard that dairy is dead but this couldn't be further from the truth. Dairy is a powerhouse in marketplace. Listen as Maine dairy farmer Jenni Tilton-Flood talks with Paul Ziemnisky, Executive Vice President of Global Innovation Partnerships at Dairy Management Inc., and Madlyn Daley, Senior Vice President of Consumer & Market Insights for Dairy Management Inc., about how dairy products are doing in the marketplace as well as how the national and local checkoffs are helping to drive dairy innovation and grow sales at retail and restaurants. We'll also get to hear about exciting new fluid milk products and what consumers are really looking for in dairy. Tune in to find out!   To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

We know that U.S. diets contain a lot of dairy but do international consumers crave our U.S. cheese, yogurt, butter, ice cream, etc…? Washington dairy farmer Lynn Wheeler Rainey talks with Rebecca MacKay Allen, Senior Vice President of Global Innovation Partnerships at Dairy Management Inc., and Will Loux, Vice President of Global Economic Affairs for U.S. Dairy Export Council, about how U.S. Dairy Export Council and Dairy Management Inc's International Partnerships team up together to drive dairy sales internationally. We'll also get to hear about exciting new overseas products and where the future of exports is going. Tune in to find out!   To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

Dairy sells in stores, but does it sell online? Hear from Beau Hayden, Vice President of Insights, Sales and Trust for Dairy Management Inc., and Stephanie Taylor, Director of Business Development for Dairy Management West, share how the dairy checkoff has worked with partners like Amazon, Instacart, Walmart, and others to drive demand for dairy digitally. With 12-13% of grocery store sales happening online (compared to 3% pre-pandemic), the future is bright for online grocery shopping – but where does dairy fit in? Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

Tune in as Indiana dairy farmer Jill Houin facilitates a discussion with three dairy industry sustainability experts from a policy group, a large processor and a dairy risk management company. Recorded live at the 2022 Joint Annual Meeting, this group talks about how consumers view dairy sustainability practices, what sustainability means to their organization and how farmers are part of the sustainability solution for dairy. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

Hear from Pennsylvania dairy farmer and Dairy Management Inc. Chair Marilyn Hershey and Missouri dairy farmer and National Dairy Board Chair Alex Peterson discuss the 2022 checkoff's dairy promotion highlights including gaming advertising to Gen Z, exports, new retail and restaurant partners, new health and wellness collaborations, sustainability alliances and much more.   To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

Tune in with our dairy farmer hosts, Wisconsin's Becca Hilby (@beccahilby) and New York's Val Lavigne (@DairyGalVal), as they talk with Indianapolis Colts mascot “Blue” Trey Mock (@blue) and Philip Fryman (@southernfatty) about how they became social media influencers and how they work with the dairy checkoff to share dairy insights, facts about dairy farming and dairy recipes with consumers.   To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

Tune in with our dairy farmer hosts, Missouri's Alex Peterson and Virginia's Joanna Shipp, as they talk with Heather Oldani, EVP, Dairy Management Inc. Corporate Communications and, Dan Peerless, Global Sustainable Sourcing Lead For Dairy, Meat, Poultry, and Eggs for Nestle, about how the dairy checkoff got involved in dairy sustainability and why it matters to farmers. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

Tune in with our dairy farmer hosts, Indiana's Jill Houin and California's Erin Nutcher, as they talk with Mike Brown, Sr., category manager for Kroger, and Tim Cooley, chief operating officer for American Dairy Association North East, talk about the present state and future of the dairy case, why milk and alternatives are placed together and what to do if something doesn't look right at your local grocery store. Tune in with our dairy farmer hosts, Indiana's Jill Houin and California's Erin Nutcher aka @ca_dairy_wife, as they talk with Mike Brown, Sr., category manager for Kroger, and Tim Cooley, chief operating officer for American Dairy Association North East, talk about the present state and future of the dairy case, why milk and alternatives are placed together and what to do if something doesn't look right at your local grocery store.

Tune in with our dairy farmer hosts, Michigan's Ashley Messing-Kennedy (@messykennedy) and Minnesota's Rita Vander Kooi, as they talk with Paul Ziemnisky, executive vice president for domestic partnerships at Dairy Management Inc., and Amy Wagner, executive vice president for international partnerships at Dairy Management Inc., about how both retail and restaurant partnerships, both nationally and internationally, are working to drive incremental dairy sales for all dairy farmers. 

Listen in with our dairy farmer hosts, New York's Audrey Donahoe and Georgia's Jennifer Glover, as they talk with registered dietitians Katie Brown, Senior Vice President at National Dairy Council, and Abigail Copenhaver of Farmstead Nutrition & Consulting about what the dietary guidelines are, how they evolve, who follows them and how that affects dairy. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

Listen in with our dairy farmer hosts, Virginia's Brittany Jones (@richlandsdairy) and New York's Kathryn Bosley (@cow_nerd), as they talk with Suzanne Fanning, SVP from Dairy Farmers of Wisconsin, CMO for Wisconsin Cheese, and Jeff McCrory, Strategy for Mischief USA, about how traditional marketing and advertising has changed over recent years and what they are doing to reach our consumers through all the new channels like social media, streaming services, gaming and communities. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

No dairy farmer ever wants to think about a significant issue impacting his farm, much less a crisis. This episode of Your Dairy Checkoff Podcast is hosted by two dairy farmers who have faced such impacts on their own farms. Listen in as Wisconsin's Amber Horn-Leiterman and Florida's John Larson talk with Tricia Sheehan, vice president of crisis preparedness and issues management for Dairy Management Inc., and Hannah Thompson-Weeman, the newly announced president and CEO for the Animal Ag Alliance, about on-farm crisis preparedness and issues management. There are issues that happen on the farm every day. But the types of crisis and issues that are hitting from outside your dairy - that are foreign forces – that's where organizations such as DMI and the Animal Ag Alliance are there to help. DMI monitors what type of media traction is out there - from news reports to social media and online conversations. Your checkoff helps dairy farmers navigate the social pressures and become prepared for the media and their community so that they can provide their response to a difficult situation. Learn from our guests and hosts how they navigate through a crisis and what to do to become better prepared on your own farm. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

In this episode of Your Dairy Checkoff Podcast, dairy farmer hosts, Connecticut's Amanda Freund (@cowpots) and Washington's Austin Allred (@royalfamilyfarming), as they have a conversation with dairy farmers, New Mexico's Tara Vander Dussen (@taravanderdussen) and Kansas's Melissa Hildebrand Reed (@hildebrandfarmsdairy), about how they share their story with consumers in real life ways that build trust and sales for dairy. Consumers have become more and more separated from farm life. For them to understand how life has changed on the farm, these dairy farmers have taken to both in person and online consumer outreach to connect directly with the public, answer their questions and become their connection to agriculture. They do this by sharing their stories about sustainability, cow care and life on the farm. You'll get insights into how these dairy farmers plan their days, schedule their time, the platforms they use and how often they do it. Don't miss this episode!   To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

In this episode of Your Dairy Checkoff Podcast, Mississippi dairy farmer Michael Ferguson and Idaho dairy farmer John Brubaker discuss the importance of exports with Krysta Harden, CEO and President of U.S. Dairy Export Council. In 2021, 18% of all milk produced in the United States was sold outside of the country. U.S. Dairy Export Council works to establish relationships with international consumers and builds markets for U.S. milk.  Dairy exports have evolved to meet global demands for high-quality, high-value dairy products. The work of U.S. Dairy Export Council is driven by dairy farmers to build trust and sales across the world which impacts all dairy farmers throughout the country. Learn more from Krysta Harden and dairy farmers who have personally been involved with U.S. Dairy Export Council's mission to enhance demand for U.S. dairy products   To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

In this episode of Your Dairy Checkoff Podcast, California dairy farmer Tyler Riberio and New York dairy farmer Emma Andrew-Swarthout chat with Michelle McBride, founder and CEO of GoodSport Nutrition, and Bill Graves, SVP of Product Research at Dairy Management, Inc. about dairy product innovation. Did you know that your Dairy Checkoff supports six Dairy Foods Research Centers and dairy applications labs across the country to help bring new dairy products to market?  Dairy product innovation through the University Dairy Research Centers can impact sales and trust in dairy as these experts work with the dairy industry to develop new products that go beyond consumer expectations in emerging domestic and international markets.  Learn more as a local entrepreneur shares her experience working with the dairy farmer-funded Wisconsin Center for Dairy Research to create an all-natural sports drink made from the goodness of milk.  Our experts will discuss how the University Research Centers work and the impact they have on new dairy product innovation   To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

In this episode of Your Dairy Checkoff Podcast, join our dairy farmer hosts, Wisconsin's Laurie Winkelman and West Virginia's Joe Shockey, as they have a conversation with Liz Jalkiewicz, registered dietitian and the nutrition specialist with the American Dairy Association North East, and Julie Ostrow, registered dietitian and the Vice President of dairy experience and wellness with Midwest Dairy, about why farmers might not see dairy's benefits shared more broadly in the area of sports nutrition? It's easy to feel frustrated seeing social influencers touting dairy alternatives on the internet or other non-dairy options promoted at your local gym but that's where your checkoff dollars come in, prompting evidence-based information to influential audiences to set the record straight. The work dairy checkoff is doing in the realm of sports nutrition range anywhere from targeting high school athletes, enhancing college athletics programs, and providing dairy nutrition education and outreach programs to health professionals that can include sports dietitians. Learn more as these two experts discuss how checkoff is partnering with credentialed health professionals to spread the goodness of dairy and how even farmers can share this information with their local athletic groups.  To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

In this episode of Your Dairy Checkoff Podcast, our farmer hosts have a conversation with Allison Ryan from MVP Dairy, and Brittany Snyder from the Adopt A Cow Program about virtual farm tours, especially how to handle when things go wrong with a live audience. Many state and regional checkoffs including national and local farmers give virtual farm tours to industry professionals like dietitians and dairy buyers as well as tens of thousands of school children every year. While virtual tours don't give the smell and feel of the farm, they have proven to reach thousands of people via recording no matter where and who they are. But what happens when things go sideways while you are live because farmers know all too well anything can happen on the farm! Tune in as Georgia dairy farmer Katelin Benkoski and Iowa dairy farmer Dan Venteicher converse with these tour giving experts on how to address those awkward situations, technology fails, and even tough questions from the crowd. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

Who pays for dairy donations during holiday food drives? Do they really translate to future sales and lifelong consumers? Dairy Farmers Joanna Shipp and Sam Schwoeppe have a conversation with a local retail milk buyer and a dairy donation specialist to discuss how dairy donations work, who benefits and if they are sustainable. Increasing dairy sales and consumer trust is a goal for many companies and organizations across the industry, and dairy farmers often ask why dairy products are donated or given away when they can be sold. In this episode of Your Dairy Checkoff Podcast, our farmer hosts have a conversation with Fran Mathis from Busch's Fresh Market  and  Steve Terzo from American Dairy Association North East about why the dairy industry donates dairy products to hunger assistance programs and the impact it has on dairy consumption and sales. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit usdairy.com.

Why hasn't my milk price gone up if checkoff is doing its job? What value has checkoff brought my farm lately? Dairy Farmers Jess Peters from Pennsylvania and Larry Hancock from Texas do a deep dive on how the national and local dairy checkoffs are working to drive trust and sales of dairy products, and ensures farmers have a voice once milk leaves the farm. In this episode of Your Dairy Checkoff Podcast, our farmer hosts will have a conversation with Lucas Lentsch and Peter Vitaliano about the value of the dairy checkoff. In 1983, Congress created the dairy checkoff on behalf of U.S. dairy farmers to deal with the ongoing surplus of milk. Today, the national and local dairy checkoffs work on behalf of America's dairy farmers and dairy importers to drive trust in and sales of U.S. dairy products, and ensures farmers have a voice once milk leaves the farm. This happens through a unified effort between national and local farmer leadership and staff who represent your voice in the dairy industry with consumers, invest in research, insights and expertise, and collaborate with partners to achieve shared goals. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit usdairy.com.

How does the dairy checkoff's NFL partnership benefit our Fuel Up To Play 60 program in schools and help sell more dairy products? The NFL is the most popular U.S. sport in terms of game attendance, TV ratings, and merchandise. Many beverage brands including soda and water advertise with the NFL, why not just do that and advertise milk? In this episode, listen to our farmer hosts - Jen Millican, Arizona dairy farmer and Dwayne Faber, Washington/Oregon dairy farmer -  have a conversation with our Fuel Up To Play 60 expert, DMI's Anne Warden, and Fuel Up To Play 60 Indiana Program Advisor, Cassie Brooks, as they discuss how partnering with the NFL has increased the impact of the nation's largest in-school wellness program and benefits the dairy farmers beyond a 30-second big game ad.

Tune in to the latest episode of Your Dairy Checkoff podcast to learn how checkoff partnerships with Dominos and Pizza Ranch are helping grow the category in a post-pandemic world. Dairy farmer hosts Carrie Mess of Wisconsin and Jenni Tilton-Flood of Maine are joined by Jon Moss from Pizza Ranch and Paul Ziemnisky of Dairy Management, Inc. to talk about how creative pizza partnerships are driving the category forward. Find the episode at www.dairycheckoffpodcast.com or on your favorite podcast platform.

What is the #1 factor driving school milk consumption? Listen to episode 2 of Your Dairy Checkoff Podcast where farmer hosts Alex Peterson and Audrey Donahoe join a school food service director and research expert in a conversation on how school milk is sourced and served to students.

The first episode, “Reaching Gen Z: Through the World of Gaming,” features a conversation about how the dairy checkoff is looking to online video gaming to reach this consumer segment (ages 10 to 23). With 90 percent of Gen Z active in gaming, this platform provides a great opportunity to share dairy's farm-to-table story in an engaging, interactive way. Gaming is a $100 billion industry, larger than sports, film and music combined.

Roxane Hill, executive director from The Regnier Family Wonderscope Children’s Museum of Kansas City and Samantha Carter, manager, marketing communications, discuss the 2020 partnership launched between Midwest Dairy and Wonderscope that brought together an outdoor agricultural exhibit for the museum that is helping connect museum-goers with dairy’s sustainability story. In this episode, we learn more about how Midwest Dairy’s partnership with Wonderscope is reaching two groups with immense buying power - millennial parents and their children, some of whom are in Gen Z - and how this growing collaboration presents a significant opportunity for dairy.

In the latest episode of Midwest Dairy’s Dairy on the Air podcast – A Deeper Dive into Dairy Farming and Sustainability – Midwest dairy farmer and AMPI Chairman of the Board, Steve Schlangen, and Midwest Dairy Vice President, Agricultural Affairs, Bob Lefebvre, share how all dairy farmers – no matter the size of their operation – can help be part of the solution for the dairy value chain to accomplish U.S. Dairy’s 2050 environmental stewardship goals.  

In this episode, Brita Gibart, a teacher from Farmington, Minnesota, and Lorilee Schultz, a dairy farmer from Orangeville, Illinois, join host Andy Vance in a discussion exploring the impact of the Adopt a Cow program on students, teachers and dairy farmers. The discussion touches on how the Adopt a Cow program, a partnership between Discover Dairy and Midwest Dairy, brings real-life details about dairy farming directly into the classrooms of students across the Midwest Dairy region and provides an opportunity for dairy farmers to share about how they care for their animals, the environment and their communities.

In a discussion with Dairy on the Air host Andy Vance, Jon Moss, Chief Brand Officer/Senior Vice President at Pizza Ranch, shares how strategic partnerships between Pizza Ranch and Midwest Dairy have been mutually beneficial for driving demand during the pandemic and beyond. Moss details the original partnership that celebrated National Dairy Month in 2020 by offering free extra cheese to customers who purchased online. Moss also described how this initial partnership has now led to a more extensive partnership between Pizza Ranch and Midwest Dairy, along with other organizations with similar goals. This partnership has helped successfully launch Pizza Ranch’s frozen breakfast pizza line, which is a win-win for all involved, generating incremental sales and customer satisfaction across the board.

This week’s episode features an in-depth discussion with Paul Ziemnisky, Executive Vice President of Global Innovation Partnerships at Dairy Management Inc. Ziemnisky shares his insights on the dairy industry’s growing relationship with Amazon and what this means for dairy now that more consumers are grocery shopping online due to the pandemic.

This episode features an in-depth discussion with Olympic track & field star and gold medalist Morolake Akinosun and details how the persistence and resilience she’s shown in her career mirrors the resilience dairy farmers exude on the farm each and every day. She also talks about the important role dairy foods have played in her athletic success and in nourishing her body for whatever comes next in her career.