Explore the Circular Economy

In this episode of the Circular Economy Show, our guests Georgie Rose from Selfridges and Simon Davies from VISA tell us how they have been working together to find out.Collaborating with Mindworks Marketing to optimise messaging and branding for promoting circular shopping behaviours, Georgie and Simon discuss how their behavioural lab has been bridging the gap between customer intent and action.Listen to this episode to hear:How the behavioural lab initiative focuses on subtle language variations to influence customer behavior towards circularity How current efforts are focusing on beauty products to make refills as appealing as buying new ones How the initiative is working to embed circular shopping as a norm and make it more intuitive and excitingLearn more:Read ‘The marketing playbook for a circular economy'Don't miss last week's episode, Ep 185: How can marketers turn ideas into impactful action?Check out episode 176:  Driving demand for circular economy: What marketers need to knowMake sure you're subscribed to the Circular Economy Show to find out about our future episodes on the marketing playbookIf you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular economy provides. We're joined by experts Deb Caldow, Global Marketing Director at Diageo, and Rachel O'Reilly, Global Research Lead at Accenture Song. Their experiences provide an insight into how we can turn ideas into impactful actions that deliver both economic growth and environmental benefits.Join us to find out:How marketers are leveraging storytelling to inspire interest in circular productsWhy they should engage closely supply teams to ensure innovations align with market demandThe importance of internal buy-in and a willingness to experiment when scaling circular solutionsLearn more:Read the ‘The marketing playbook for a circular economy'.Check out episode 176,' Driving demand for circular economy: What marketers need to know' to hear more about the playbook with Kantar and Swapfiets.Make sure you're subscribed to the Circular Economy Show to find out about our future episodes on the playbook.

In this episode of the Circular Economy Show, we explore the intersection between fashion, business, and technology - revealing why shoes are central to systemic innovation. Live from the Ellen MacArthur Foundation Network event in Amsterdam, Kenny Arnold is joined by Dr Yuly Fuentes-Medel and Lewis Campbell from The Footwear Collective. Together, they unpack the urgent need for innovation and collaboration in the footwear industry.You'll learn: What The Footwear Collective is doing to tackle industry roadblocks head-onHow success is measured by unprecedented collaboration, robust data collection, and active participation from rival companiesWhy their new tool will help companies pinpoint their next steps in their circular economy journeyExplore The Footwear Collective's Circular Pathways tool https://thefootwearcollective.earthdna.org/If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

To truly transform the food system, we need retailers to sell food that enables nature to thrive.In this episode, learn how leading retailers from around the world are embracing circular design for food, and facing the challenges that occur on the journey.Our guests are Helly McAlister, Senior Buyer at Fortnum & Mason, and Susy Yoshimura, Senior Sustainability Director at Grupo Carrefour Brazil, two pioneering businesses from the Ellen MacArthur Foundation's Big Food Redesign Challenge.Find out:Why investing in circular design for food is a strategic move that defines the future of retailHow top retailers are cultivating customer demand for products that keep nature in mindThe fundamental importance of cross-team collaboration within organisationsIdeas for engaging suppliers and scaling circular economy initiatives far beyond pilot projectsUseful links:A guide to using circular design for food to build business resilienceExplore the products from the Big Food Redesign ChallengeEp 177: Beyond business as usual: Biodiversity, collaboration and visionary leadership in the food systemEp 179: How are small start-ups, SMEs, and large corporations working together to change the food system?

The circular economy is one of the most powerful tools we have to tackle the climate crisis—but you wouldn't know it from the carbon accounts.In this episode, we're joined by the Ellen MacArthur Foundation's João Murilo Silva Merico, who explains how current accounting frameworks—like the Greenhouse Gas Protocol—often fail to recognise or reward the emissions benefits of circular practices such as reuse, remanufacturing, and sharing models.You'll hear:Why emissions reductions from circularity don't show up where they shouldReal-world examples of how this distorts decision-makingWhat needs to change at a policy and reporting levelWhat businesses can do right now to align climate strategies with circular actionDownload the paper to find out more.  

The circular economy is no longer just a theory; it's becoming a reality across an increasing number of sectors, from tech and materials to retail and marketing. In this episode, Seb shares four recent stories highlighting the importance of a circular economy across businesses.Join us to find out:-How rethinking product design could help future-proof tech such as iPhones-Why it's necessary to increase global recycling rates of copper-How consumers are paying more attention to ads with a social or environmental theme-How one household name is adding digital product passports to their clothingHelp us spread the word about the circular economy, by giving us a review on Apple Podcasts, or leaving a comment on YouTube or Spotify.Mentioned in this episode:Hear more from Ke Wang on material security in a circular economy in episode 174Listen to the full conversation with Kantar's Jonathan Hall on how marketers can drive demand for circular economy in episode 176Mashable: How much would the mythical made-in-the-U.S. iPhone cost?EurekAlert: The influence of copper recycling on prospective resource supply and carbon emission reductionSustainable Brands: In 10-Year Study of Most Effective Brand Campaigns, Sustainability Is a WinTrellis: Why Target is tagging 35 million pieces of clothing with digital IDs

In order to bring the circular economy to life, we need more circular economists. But what does that mean? Who might these circular economists be? And what are their opportunities and challenges?In this episode of the Circular Economy Show, we hear from “The Circular Economist”, Vojtech Vosecky, author of the newsletter The Loop. He has built his career around bringing the circular economy, working with stakeholders across innovation, business and policy. Listen to learn more about:How Vojtech got started on his journeyWhere he sees the greatest momentum in the circular economyWhat he thinks the big challenges are for circular economists todayFind out more about Vojtech's work by following him on LinkedIn.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

The Ellen MacArthur Foundation's Big Food Redesign Challenge set out to demonstrate how redesigning products in line with circular economy principles, can create a food system that allows nature to thrive.In this episode, hear from one of those redesigners, Chloe Stewart from Nibs etc, alongside Katie Carson, Director of Corporate Affairs for Food and Climate Policy at Tetra Pak, to learn more about:The role of upcycled ingredients in designing brand new food productsThe challenges startups and SMEs face in the food industryThe importance of collaboration across the food industry to implement circular design for food principlesWhat enablers and resources are needed to scale food that keeps nature in mindHow larger organisations can support small start-ups and SMEs to foster innovationFind out more about the Big Food Redesign Challenge.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy. 

The idea that stories are powerful is an uncontroversial idea. But what does it really mean to harness story to shift mindsets and inspire positive action towards a circular economy inside and outside of an organisation? In this episode, hear from Poppy Mason-Watts, Chief Growth Officer at WaterBear and Alex Cramwinckel, Global Circularity Strategy Lead at Heineken to find out:Why storytelling is such an important part of the circular champion's toolkitWhat brands can do to bring this to life in a circular economyHow this extends to supporting the internal transformation of organisations to make them circular readyTo receive more information about Campus, send an inquiry email to campus@emf.org.

The future of food is not predetermined – it's being shaped by the decisions being made today. This episode challenges food industry decision-makers to embrace a new vision for their businesses and the sector as a whole, whether your organisation is big or small. With insights from Rob Cameron, Global Head of ESG Engagement at Nestlé, and Sean Patrick, founder of Gabanna Foodworks, we examine the critical role of leadership in driving the shift towards a more diverse, resilient, and prosperous food system.In this episode we discover:How diversifying ingredients can transform food production and consumer choicesThe power of collaboration between large corporations and agile startups to drive innovationStrategies for companies to work effectively with farmers and suppliers to support nature and build resilient food systemsThe potential for new processing technologies to support the use of a wider variety of cropsExamples of how businesses are creating new food concepts that are both nutritious and deliciousHow circular design for food can help companies meet their environmental targetsFind out more about about the  Big Food Redesign Challenge.

How can businesses sell circular propositions in a world that's rapidly changing? This episode of the Circular Economy Show tackles the marketing challenges and opportunities head-on. Pippa sits down with Jonathan Hall, Managing Partner at Kantar's Sustainable Transformation Practice, and Amanda Gandolfo, Head of Brands at bike subscription service Swapfiets, to explore how to connect with today's consumers and drive demand for circular products and services.In this episode you'll discover:The surprising shift in societal values that's reshaping consumer buying habits    How to overcome marketing roadblocks like the value-action gap (where consumers say they want sustainability but don't always buy it) and the greenwashing problem    Practical strategies for marketing circularity effectively: Focus on consumer benefits, convenience, and solving real problems    Real-world examples: Learn how Swapfiets is using a circular business model (bike subscription) to disrupt transportation and prioritise customer experienceRead the The marketing playbook for a circular economy and make sure you're subscribed to the Circular Economy Show to find out about our future episodes about  the playbook.

Circular business models hold immense potential to reshape the fashion industry. In this episode, we explore the exciting opportunities for brands in rental and resale, moving beyond the challenges of getting started. Host Emma Elobeid is joined by guests Andrew Rough from Advanced Clothing Solutions (ACS) and Ryan Atkins from SuperCycle to discuss how brands can capitalise on this shift to unlock new revenue streams, build stronger customer relationships, and create a more sustainable future. Tune in to hear Emma, Andrew and Ryan explore:The significant economic opportunity for brands in circular fashion, including rental and resale modelsHow circular models can enhance brand profitability by better using assets and meeting evolving customer demandsThe importance of brands owning the customer relationship and data in circular commerceHow enabling services and technology are making circularity more accessible and profitable for brandsThe evolution of circular business models and the importance of continuous learning and adaptationLearn more:Listen to episode 131, when Seb went to visit ACS's warehouse to learn more about the business.Explore the Ellen MacArthur Foundation's latest demonstration project, The Fashion ReModel, which explores making the economics work for circular business models.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

Find out about the critical role that the circular economy can play in the shift to renewable energy, pairing the EU's decarbonisation agenda with economic competitiveness and material security.In this episode, host Seb hears from Ke Wang from the World Resources Institute (WRI) about:Why the circular economy is important in the energy transitionHow this is fundamentally driven by economics and competitivenessExamples of what it looks like in practiceIf you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.Learn more:Read Ke's paper More Than Ore: The Pivotal Role Recycled Copper Can Play in the Energy TransitionWant to find out how this topic applies in regions outside of Europe? Read the Ellen MacArthur Foundation's recent publication on the circular economy as a triple play opportunity for China.

The food industry is one of the biggest drivers of biodiversity loss and accounts for a third of global greenhouse gas emissions. But what if food could be designed to regenerate nature rather than harming it? That's the vision behind the Big Food Redesign Challenge. In this episode of The Circular Economy Show, our guest host Lucy Parker, Senior Partner and Sustainable Business Global Lead at Brunswick Group, explores how we can take learnings from the Challenge to create a food system that is better for people, nature and climate.We hear from:Jonquil Hackenberg, CEO of the Ellen MacArthur Foundation, who shares insights about the Big Food Redesign Challenge and what it has helped achieveWendy Schmidt, President and Co-Founder of the Schmidt Family Foundation, who supported the Challenge, explores the power of philanthropy as a catalyst for innovationDouglas McMaster, Michelin-starred chef and owner of the world's first zero waste restaurant, Silo, who was a participant in the Challenge, tells us why it's important to ask the question ‘what if we could do the whole thing differently?'If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.Learn more about the Big Food Redesign Challenge and explore products that keep nature in mind. Find out more about the Challenge participants, or watch a video version of this episode, on our YouTube channel.

Circular design is a hot topic, but moving beyond the buzzwords to practical implementation can be a real challenge. In this episode, we go deep with Joe Iles, Head of Design Activation at the Ellen MacArthur Foundation, to unpack the essential principles and skills every designer should have in their toolkit.Joe shares a compelling perspective on circular design - it's not just about creating durable products, but rather reflecting the complex, interconnected systems that make up our world. He explores why circular design ideas often struggle to scale, despite the abundance of innovative concepts out there.He also shares the key design competencies that are crucial for driving the transition to a circular model, from systems thinking to prototyping and collaboration. If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.Links mentioned in this episode:The Circular Design GuideThe Jeans RedesignThe Circular Buildings ToolkitFrom ambition to action: an adaptive strategy for circular design

In this episode of the Circular Economy Show we meet Zero Waste Scotland, who are working with government, businesses, and communities to make the shift to a circular economy as easy as possible for all. We're joined by Peter McCafferty, Business Support Manager at Zero Waste Scotland, and Dr Michaela Hruskova from the University of Stirling. Together we'll discuss the barriers that are stopping businesses from adopting circular practices at scale, informed by the findings of their report: ‘Scotland's Circular Economy Practices Ecosystem.' If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.Read the report ‘Scotland's Circular Economy Practices Ecosystem'.

How do we move from pilots and beyond the ESG hype bubble to scale the implementation of the circular economy and how do businesses lead in this space? In this episode of the Circular Economy Show, host Seb is joined by Lindsay Hooper, CEO for the Cambridge Institute for Sustainability Leadership (CISL), and Joe Murphy, Executive Lead of the Ellen MacArthur Foundation's business network.Together, they'll explore the insights from CISL's Competitive Sustainability report and the Foundation's business network, offering perspectives on the state of the circular economy and related efforts. What will it take to scale? Join us to find out! Read the full report discussed in this episode: Survival of the Fittest: From ESG to Competitive Sustainability.

Join Fin, Lou and Pippa from the Circular Economy Show as we look back at a year in the circular economy. In this episode, the team shares highlights from this year's show, and talks about some of the moments you might have missed. Thanks for listening to the Circular Economy Show from the Ellen MacArthur Foundation. Help us grow our audience in 2025 by sharing your favourite episode with your friends and colleagues.If you'd like to get in touch, email us at podcast@emf.orgExplore the episodes discussed:Ep 159: How to build a nature-positive circular economy for Europe Read the paper.Ep 157: Inside the world of industrial symbiosis Ep 149: Scaling refill and return with GoUnpackagedWe also mentioned our episode with Vincent from Dunia Bora - who features in episode 150: Creating nature-positive nutrition from cacti with Dunia Bora.Watch the Redesigning Food Series, which Fin mentioned.

In this episode of the Circular Economy Show we discuss Arda Biomaterials' journey of transforming beer by-products into sustainable materials. Brett Cotten, co-founder at Arda, details the company's origins, challenges, and successes, including raising pre-seed investment in 2023 and scaling operations. Amy Tsang from The Mills Fabrica highlights their 360-degree support for innovators, emphasising investment, collaboration, and showcasing technologies. Both discuss the importance of scalability, impact measurement, and the commercial viability of biomaterials, with Brett noting the potential of chemistry-based approaches and Amy highlighting innovative startups including Epoch Biodesign.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

In this special episode of The Circular Economy Show, we're sharing a conversation between Ellen MacArthur and Christiana Figueres from the climate podcast Outrage + Optimism.Christiana was Executive Secretary of the United Nations Framework Convention on Climate Change from 2010 to 2016, where she oversaw the delivery of the historic Paris Agreement. In this episode, the pair reflect on the outcomes of the INC-5 negotiations for a global plastics treaty, the role businesses play in addressing plastic packaging pollution, and why a global, legally-binding treaty is necessary to address this global challenge.Listen to episode 165 to find out more about why the INC-5 negotiations matter, or visit the Ellen MacArthur Foundation website.Find out more about a circular economy for plastic.Check out the Outrage + Optimism podcast.

In this episode, we discuss the Ellen MacArthur Foundation's latest publication, The circular economy: A 'triple play' solution for achieving China's climate objectives. We'll explore how adopting a comprehensive circular economy framework can play a pivotal role in achieving both China's climate and economic goals. Lei Chen and Seb Egerton-Read highlight the triple play benefits of applying the circular economy in China. These include reducing greenhouse gas emissions in line with the country's climate goals, securing the supply of critical raw materials for the renewable energy transition and transition to electric vehicles,  and the increased resilience of China's economy.Head over to our website to read the full report mentioned in this episode.  If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy. 

At the end of this month in Busan, Korea, INC-5 will take place. For the fifth and final time, the United Nations international negotiating committee will reunite to create a legally binding global treaty that ends plastic pollution.In this episode, Marta Longhurst, the Ellen MacArthur Foundation's Global Treaty Manager, tells us what opportunities a well designed treaty could unlock to tackle the world's plastic waste crisis.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy. 

The circular economy can be a powerful climate mitigation strategy. But what about the other side of the climate action coin? In this episode, we explore the connection between circular economy activities and climate adaptation outcomes.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

When we talk about durable materials, products, and services, what do we really mean? This episode unpacks the physical and emotional dimensions of durability and explores how this key design principle can help set circular business models up for long-term success. Would you like to know more about Back Market, the circular business model example mentioned in this episode? Listen to our episode 126: Changing the way we buy and use technology with Back Market.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy. 

Is the circular economy just another form of sustainability? In this premiere episode of the Circular Curious season, Emma Elobeid and Lou Waldegrave explore the key overlaps and core differences between sustainability and the circular economy and discuss some of the common pitfalls in conflating these two vital yet distinct practices. Would you like to learn more about the key ideas that form the circular economy? Head to our website for more information.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy. 

Ever wondered what the difference is between sustainability and the circular economy? Or whether circular economy activities can help us adapt to the effects of climate change at the same time as tackling it at source? Have you ever considered what we really mean by designing for durability? In this season of the Circular Economy Show for the circular curious, we'll be talking around the edges, peeling off some layers, and unravelling some common misconceptions around the circular economy – at both an ideological level and in implementation terms too. 

In this episode of The Circular Economy Show, we uncover the power of collaboration in scaling the design of products that are fit for a circular economy. Host Pippa Shawley is joined by Megan Dawson-Elli, Product Sustainability Manager at Tapestry, and Steven Bethell, Co-founder of Bank and Vogue, to discuss their groundbreaking partnership that led to the creation of Coach's sellout Soho bag. Learn how post-consumer denim, innovative design, and a shared vision resulted in a beautiful product and a life-cycle assessment showing that the repurposed denim had up to a 95% reduction in water usage and up to 80% less carbon emissions than conventional first use denim. Tune in to find out how circular design is fundamental to both circularity and commercial success.Learn more about Tapestry and Bank & Vogue.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy. 

With New York Climate Week underway, this episode of the Ellen MacArthur Foundation's Circular Economy Show, dives into the growing momentum of the circular economy in the US.Host Pippa Shawley is joined by Jon Smieja, Vice President of Circularity at Trellis Group and Danielle Holly, North America Lead at the Ellen MacArthur Foundation. Together, they'll discuss the need for systemic change, the opportunities for circular business models, and how this transition can help meet climate goals. Join us as we unpack the opportunities ahead and explore how the US can lead the transition to a circular economy, creating lasting environmental and economic benefits.Do you want to learn more about the different sources mentioned in this episode? Head over to the Ellen MacArthur Foundation website to learn more about the Foundation's Industrial Decarbonization Report. And don't forget to subscribe to the Ellen MacArthur North America newsletter to keep up to date with new developments in the circular economy in North America.Learn more about the work Trellis does to accelerate the just transition to a clean economy in the US.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

In this episode of the Ellen MacArthur Foundation's Circular Economy Show, we'll explore the critical relationship between a healthy economy and a thriving natural environment. With biodiversity declining at unprecedented rates, we will delve into the Foundation's latest report, "Building Prosperity: Unlocking the Potential for a Nature Positive Circular Economy for Europe." We'll be joined by Julia Okatz, a director at Systemiq, who led the analysis for the report, and Joss Bleriot, the Foundation's Executive Lead for Policy and Institutions. Together, we will explore the report's key findings, illustrating how cities and built environments can contribute to a circular economy that benefits both nature and people. Discover how innovative nature-enhancing strategies can transform urban spaces, reduce material consumption, and regenerate nature, all while creating economic opportunities. Do you want to know more about the Building Prosperity report? Head to our Building Prosperity page to learn more. Head to our website to read the transcript for this episode. Want to watch this episode? Find it on YouTubeIf you enjoyed this episode, please leave us a review, or leave us a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy. 

Get ready for the launch of our new season on The Circular Economy Show! Join us as we explore wider outlooks for the circular economy. We'll hear about the case for a circular economy in the US and how rethinking the way we build in Europe offers huge potential for change. Plus we'll explore how collaboration, when done right, can help companies scale their circular ambitions.The new season starts on Tuesday 16th July. Subscribe now wherever you get your podcasts, or if you prefer to watch your shows, then you can catch the Wider Outlooks season on YouTube and Spotify.

At the heart of the circular economy is the need to retain the value of goods and materials, so that we can slow down the use of the Earth's resources. Selling performance instead of products could be a way to achieve this. In this season's finale, we'll discuss this and other insights from Walter Stahel, author of The Performance Economy. Join us as we discuss how retaining the value of goods and materials can transform industries, boost job creation, and reduce greenhouse gas emissions. We'll explore the idea of sustainable taxation, and learn why selling performance, not products, could be the future.If you like this episode, please leave us a review, or leave us a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

In nature, symbiosis refers to two or more species benefiting from living closely together. In this episode, we explore how the same thing can happen in business, through something called industrial symbiosis. We're joined by Lisbeth Randers from Kalundborg Industrial Park, one of the best-known examples of industrial symbiosis. Plus, Radu Godina, Associate Professor at NOVA School of Science and Technology, highlights the potential of industrial symbiosis in a circular economy by sharing resources and reducing waste within a local community. Hosts Colin and Pippa discuss the financial incentives, environmental benefits, social advantages, and challenges of this school of thought that has shaped the circular economy as we know it,If you like this episode, please leave us a review, or leave us a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

In today's episode, we're placing nature in the centre of the conversation. Joined by Sean Quinn, Director of Regenerative Design at HOK, we're exploring the role of regenerative design in creating infrastructures that are in harmony with our communities and the planet.Notes: In today's episode, we're placing nature in the centre of the conversation. Joined by Sean Quinn, Director of Regenerative Design at HOK, we're exploring the role of regenerative design in creating infrastructures that are in harmony with our communities and the planet and the importance of building technologies that restore natural systems instead of overpowering them. But we're not stopping there, join us as we discover an exciting case study that uses regenerative design. Do you want to know more about Building Prosperity, the Foundation's report mentioned in this episode? Head to our Building Prosperity page to learn more. If you enjoyed this episode, please leave us a review, or leave us a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

Are Cradle to Cradle and the Circular Economy essentially the same thing? In this episode off our Origins season, we'll explore the key differences and similarities between the two system change solutions.Join us as we sit down with Katja Hansen, Circular Economy & Cradle to Cradle expert, to explore nuances between the two systems, their relationship with the sustainability movement and how this might have been co-opted by companies to mean “business as usual”. Have a look at the butterfly diagram mentioned in this episode!If you enjoyed this episode, please leave us a review, or leave us a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

Where did the concept of the circular economy come from? In our new season “Origins: The ideas shaping the circular economy”, we dig into the different ideas that have inspired the Ellen MacArthur Foundation's concept of a circular economy.In this season premier, we'll learn more about biomimicry, the practice of looking to nature for solutions to human problems. Join us as we discuss the origins and broader implications of biomimicry with Stefano Semprini, Co-director at Biomimicry, and delve into its practical applications with Chad Wasilenkoff, CEO of Helicoid Industries Inc.If you enjoyed this episode, please leave us a review, or leave us a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

Get ready for the launch of our new season on The Circular Economy Show! Join us as we dig into the different ideas that have inspired the circular economy. Over five episodes, we'll explore the origins of this movement through the schools of thought that influenced its creation: Biomimicry, Cradle to Cradle, Regenerative Design, Industrial Symbiosis and the Performance Economy. We'll learn what the circular economy took from those influences and about the differences between them. But it's not just theoretical. We'll also meet the organisations applying those schools of thought to their work today.The new season starts on Tuesday 16th July. Subscribe to the Circular Economy Show now so you never miss an episode.

How can a company as large as Microsoft help to regenerate nature? In this episode, we discuss how the organisation is designing its rapidly-growing number of data centres to become sanctuaries of biodiversity with Kaitlin Chuzi, Microsoft's Director of Biomimicry and Advanced Ecosystems, and Alessandra Pistoia, Microsoft's Circular Economy Lead. We'll hear how data centres, often seen as energy-intensive infrastructures, are being leveraged to rejuvenate natural ecosystems. We'll also learn how excess heat from data centres is being repurposed to support agricultural activities and renewable energy projects, and how data centres can play a pivotal role in environmental monitoring and restoration projects. If you enjoyed this episode, please leave us a review, or leave us a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

Around the world, more than 80% of textiles leak out of the system when they are discarded. We need a new approach: a circular economy for textiles. A key part of this solution is Extended Producer Responsibility (EPR).Mandatory, fee-based EPR policy places responsibility on producers with regard to the collection, sorting and recirculation of the products they place on the market. EPR also creates transparency and traceability on global material flows, and helps to attract capital investments in the infrastructure needed to reuse and recycle at scale.In today's episode of the Circular Economy Show, we are joined by Anjali Krishnan, the Programme Manager for IDH Alternate Materials in India, Tomás Saieg, Head of the Circular Economy Office in the Ministry of the Environment for Chile, and Matteo Magnani, co-author of the Ellen MacArthur Foundation's report "Pushing the boundaries of EPR policy for textiles". Together, they will look at the global challenges and opportunities in developing a circular economy for textiles.Do you want to know more about EPR for textiles? Head to our website and download the full report Matteo co-authored: Pushing the boundaries of EPR policy for textiles.If you enjoyed this episode, please leave us a review, or leave us a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

As the circular economy gains momentum, we're often faced with questions about how it could or should work. In this episode, some of the team from the Ellen MacArthur Foundation answer these frequently asked questions. Host Pippa is joined by the Foundation's Institutions Lead, Sarah O'Carroll, and Content Lead, Seb Read to discuss topics including the role of the consumer, recycling and nature in the circular economy.If you enjoyed this episode, please leave us a review, or leave us a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy. And if you have any burning questions for the team at the Ellen MacArthur Foundation, drop us a line a podcast@emf.org.

Dunia Bora means a better world, and that's what Vincent Muhoro, Dunia Bora's Founder, is aiming to achieve with his nutritious cactus juice drinks and cookies. Vincent joins us in this episode of the Circular Economy Show to explain how creating nature-positive nutrition from the cactus plant is helping to tackle the devastating effects of climate change, while creating resilience and economic opportunities for his local communities. Do not miss how Vincent came up with this brilliant idea and the challenges he's encountered on his way to nature positive innovation.Do you want to know more about the Big Food Redesign Challenge? Head to our website to meet other creative food business owners like Vincent who are participating in the Challenge. If you enjoyed this episode, please leave us a review, or leave us a comment on Spotify. Your support helps us to spread the word about the circular economy. And if you have any burning questions for the team at the Ellen MacArthur Foundation, drop us a line a podcast@emf.org.

As the Director and Reuse Lead at GoUnpackaged, Catherine Conway has become one of the leading voices in the world of return and refill.  In this episode of the Circular Economy Show, Catherine reflects on the goals of the Refill Coalition, the critical role of design in reusable packaging, and how we can scale these solutions for a more circular future.For more information about the UN plastic treaty mentioned in this episode and the role of the Ellen MacArthur Foundation in leading it forward, have a look at our resources here.Do you want to know more about the Foundation's four reuse models? Head to our website for more information.If you enjoyed this episode, please leave us a review, or leave us a comment on Spotify. Your support helps us to spread the word about the circular economy. And if you have any burning questions for the team at the Ellen MacArthur Foundation, drop us a line a podcast@emf.org. 

Deborah Dull is the supply chain super hero we've been waiting for. As co-founder of the Circular Supply Chain Network, she brings together supply chain professionals to discuss the circular economy in their work. In this episode, she shares what supply chains in a circular economy could actually look like.From the importance of optimising repair networks to innovating product design, Deborah highlights the crucial role of supply chain professionals in changing the system. She brings a positive perspective to the transition from linear supply chains to circular ones that you won't want to miss.For more information on supply chains, head to our website to read the white paper Deborah mentions in this episode. Do you want to learn more about the work Deborah does at the Circular Supply Chain Network? Find out more here

Circular economy business models have been around for a long time, but we're not seeing the promised gold rush of new product-as-a-service models taking over the marketplace - even where the economic and environmental rationale appears super clear.In today's episode of the Circular Economy Show, we explore the subject of scaling product-as-services with Mats Linder and Marta Bergfors from Stena Circular Consulting. The pair discuss the consultancy's report on the challenges of scaling PaaS with solutions for businesses to take up the product-as-service opportunity.For more information about Stena's research on how to scale product-as-service, make sure to read the report mentioned in this episode here.