Got Marketing?

Ever worked tirelessly for something, only to arrive and feel a little….different than you expected? In this reflective solo episode of Got Marketing?, Mia peels back the curtain on what it's really like to reach a long-held goal, and how it's perfectly normal for your perspective to shift once you get there. Fresh off the back of hosting a retreat with 17 brilliant women in business, Mia shares what surprised her most about the experience, the tension between ambition and arrival, and how business shapes and shifts who we are. This episode is an honest, soul-stirring reminder not to let your desire for more rob you of what's already working. Especially if what you have now is something your past self would have dreamt of.

What if we just said what we meant? In this week's episode, Mia shares 10 radically honest opinions about the small business marketing space – no fluff, no fence-sitting – plus 5 encouraging reminders to keep you moving forward. From broadcast channels and Brené Brown quotes to pricing, platforms, and what your audience really wants — this episode is a salty (but constructive) hot take on what's holding small business owners back, and what's actually worth your time. If you're ready for a reset on what works, what doesn't, and where to spend your energy in 2025 — this one's for you.

Where to focus your marketing efforts (and what's not required in the first few years) Small business marketing can feel like a never-ending to-do list; socials, emails, website and landing pages, SEO, podcasts, PR... and that's just Monday. But here's the thing: you don't have to do everything all at once. And in this episode of Got Marketing?, Mia is here to help you figure out where to actually focus. In true no-fluff fashion, this short, sharp episode breaks down which channels matter when, why owned platforms should always come first, and what to skip completely (looking at you, dodgy SEO agencies). If you've been feeling the pressure to show up everywhere but aren't sure what's actually moving the needle, this is your sign to stop, reassess, and get strategic.

How to actually know what's working in your marketing (and what's a waste of time and money). When you're under pressure, it's tempting to speed up. But in this episode of Got Marketing?, Mia is here to remind you that when it comes to your marketing, slowing down and getting strategic is exactly what's required. To help you ditch the “post and hope” approach, Mia is joined by Brooke Huckerby, founder of Penn & Lytics and marketing analytics specialist, and Tenai Seymour, founder of Ads Haüs and Meta Ads strategist. Together, they break down the data blocks holding you back, explain how to know what's actually working in your marketing, and share how you can confidently build (and test) a strategy that aligns with your goals, your offer, and your capacity.

Not every flop is a failure of effort, often it's a failure of strategy. In this episode of Got Marketing?, Mia is joined by Campaign Del Mar's community manager Lillie Brown to break down two recent brand campaigns that looked similar on the surface…but performed very differently in the wild. Think: celebrity endorsement, hero video content, big-budgets but only one of them hit the mark. Together, they unpack what made the Bonds x Robert Irwin campaign so wildly effective (yep, it's not just the wildlife), and why Michael Hill x Miranda Kerr felt flat despite all the polish. If you've ever wondered why some brand campaigns stick while others disappear without a trace —this episode is a must.

Why creative courage > ad spend (and how to build a campaign people remember) In this episode of Got Marketing?, Mia sits down with Megan Winter—award-winning Meta ad strategist and founder of Lume Marketing, who recently ran her first full-scale campaign…and nearly pooped her pants doing it.Until recently, Megan didn't think polished campaigns were for small businesses. But after hearing Mia preach the virtues of bold, creative strategy inside Marketing Circle, she decided to go all in. The result was a 127% increase in website traffic, a 700% lift in organic engagement, and a major mindset shift. Together, they unpack what separates real campaigns from just another set of ads, why most Meta agencies often miss the mark, and how to create magnetic messaging that actually moves people and dollars. If you've ever wondered whether campaign thinking is “too much” for your business, this episode might change your mind.

Is your doctor also a dentist and a gynaecologist? No. Then why are you expecting one person to do both sales and marketing? We're back with one of your all-time favourite guests, Julia Ewert, sales expert and straight-talking legend. Her last episode on discovery calls cracked the top three most downloaded this quarter, so naturally, we had to have her back. In this episode, we break down the eternal debate: Sales vs. Marketing, what's the difference, where they overlap, and why lumping them together is burning people out and breaking businesses. We talk about what happens when you hire a sales rep before you've done the hard yards yourself, the rise (and fall) of the million-dollar marketing funnel, and the one thing Julia thinks is a complete waste of $100K (spoiler: it's not Facebook ads). Mia shares a truly disastrous discovery call experience and why it was the best thing that never happened.

Why staying small isn't "playing small" (and might be the smarter move). In this episode of Got Marketing?, Mia sits down with Maggie Patterson, founder of BS-Free Business and longtime truth-teller in the online business space. Maggie's new book, Staying Solo, is a guide for service providers who are done with hustle, hype, and the pressure to scale. Together, they unpack why “just hire a team” is not always the answer, the sneaky guru tactics to watch out for, and how service-based business owners can build sustainable, profitable models that leave room for boundaries, capacity, and actual life. If you've ever felt like small = failure, this conversation will flip the script.

This candidate is campaigning like a marketer—and it's working. In this episode of Got Marketing?, Mia sits down with Phil Scott, a community independent running for federal office in the NT, to unpack what it actually takes to build a grassroots campaign that works. No party machine, no spin—just bold strategy, radical trust, and a whole lot of door knocking. From kitchen table conversations to joyful viral videos, this episode is a behind-the-scenes look at how good marketing principles are being used to rewrite the rules of modern campaigning. If you've ever wondered what a marketing-first approach to politics could look like—or how real listening builds real momentum—this conversation will fire you up.

Too many small businesses are stuck using marketing tactics that expired years ago. In this episode of Got Marketing?, we're diving into the tactics that just aren't cutting it in 2025, why they're failing small businesses, and what to do instead. From one-to-many offers that flop to clickbait email subject lines, Mia has laid it out and shows you how to build trust, demand, and results in today's landscape. If your marketing is failing to pay off in sales and revenue, this episode is your invitation to stop playing catchup and start doing what actually works.

Discounting is a terrible business strategy. There I said it. Now let me prove it. Many small business owners, especially service providers, fall into the trap of discounting because they lack strong marketing. But discounting should be a deliberate strategy—not a crutch.In this episode of Got Marketing?, we're unpacking why discounting is not the move, why it attracts the wrong customers, and how pricing can be used as a powerful positioning tool instead.If you've ever considered slashing your prices to attract new customers, this episode is your sign to stop and rethink your approach.

Why did we create another business event? Not all business events are created equal. In this episode, we're pulling back the curtain on what it takes to build something ambitious, sharing the real behind-the-scenes including funding, structure and mistakes. Many conferences feel transactional, repetitive, and uninspired, the same speakers, the same panels, the same meh networking. Meanwhile, small business is at a crossroads—many owners are restructuring, rebranding, and trying to stay relevant, all while navigating the isolation of doing it alone. It's time to change that. We need more than just another conference—we need a space to come together, connect, and create real impact as a community.Ripple Festival is here to shake things up. It's a festival, not just a business event. A place where small business, music, and culture collide, because they're not separate, they fuel each other.If you're tired of the echo chamber and ready for something bold, immersive, and actually useful, this episode (and festival) is for you.

Why am I so campaign obsessed? Campaigns build brands. One campaign, one objective. That's the rule. But too many business owners try to do too much with their marketing, leading to scattered efforts, wasted budget, and zero real impact. In this episode of Got Marketing?, we're diving deep into marketing campaigns that drive real results. Whether you're looking to build brand awareness, grow your email list, or convert leads into paying customers, the key is strategy, not guesswork. If you want to create marketing campaigns that actually move the needle—without wasted effort or overwhelm—this episode is for you. Enjoy this episode, leave a review, and share it with your business friends

Stop relying (purely) on social media: the smarter way to market in 2025 Most small business owners default to social media as their main marketing tool. But relying on just one channel is like trying to win a relay race with a one-person team. In this episode, we're breaking down paid, earned, owned, and borrowed marketing channels—why they work better together and how to balance them without burning out or blowing your budget. If you want broader reach, more leads, and faster conversions, this episode is for you. Enjoy this episode, leave a review, and share it with your business besties

Ask me anything: is SEO dead, can you market without socials, and should you niche down? Welcome to our very first Ask Me Anything episode. You submitted your burning marketing questions, and in this episode of Got Marketing?, Mia dives into the most common ones—SEO in the age of AI, why your lead magnet isn't converting, whether social media is a must, and if niching down is still good advice in 2025. If you'd like to submit a question for a future episode, head to https://www.campaigndelmar.com/got-marketing or DM us on Instagram —we'd love to hear from you! Ps. Ripple Festival is coming!

What Apple Cider Vinegar and the Belle Gibson story reveal about social media gurus In this episode of Got Marketing?, we're diving deep into Apple Cider Vinegar, Netflix's gripping series about Belle Gibson, the wellness influencer who faked a cancer diagnosis to build her brand. Joining me are marketing experts and true crime lovers Nell Casey and Janine Staunton for a Goggle box-style breakdown of the show's highs, lows, and jaw-dropping revelations. What you'll learn in this episode:

Struggling to win customers? This is the episode for you. Many small business owners assume that better promotion will solve their sales problems. But what if the issue starts long before the website is launched or content hits social media? In this episode, we're breaking down why market demand is the real kingmaker—and how even the best branding can't fix a lack of demand. We explore two significant factors: insufficient market demand and the competitive landscape. From a below-average cafe thriving in Darwin to the oversaturated gift hamper industry, this episode is packed with real-world examples that reveal why some businesses succeed despite poor marketing—and why others fail despite doing everything “right.” Enjoy this episode, leave a review, and share it with your business besties

Want to win more speaking gigs? Listen up. In this week's episode of Got Marketing?, Mia dives into practical strategies behind becoming a sought-after speaker. From understanding what event organisers are looking for to crafting a pitch that gets you booked, this episode is packed with actionable tips to help you step onto the stage. Then, Mia shares a massive announcement about a first-of-its-kind event coming to Melbourne that you won't want to miss. What you'll learn in this episode: ✨ Why speakers get booked: the key qualities that make you stand out to event organisers. ✨ How to transition from educator to entertainer: public speaking is a performance. ✨ Paid vs. unpaid gigs: what to negotiate when cash isn't on the table. ✨ Pitching with purpose: how to craft a compelling pitch that secures gigs. ✨ The power of strong opinions: why they're the foundation of an irresistible speaker profile. Segments in this episode: Strong opinions are sexy: why event organisers love speakers who challenge the status quo. Low-hanging fruit: build relationships that make you top of mind for event organisers. Making waves: the UGG trademark battle –a cautionary tale for small businesses about protecting what's yours. The big announcement: Ripple Festival is coming!

Do you feel like you're drowning in daily content creation? You're not alone. In this week's episode of Got Marketing?, Mia tackles the biggest content challenges small businesses face and shares actionable strategies to create an effective and sustainable content plan. Whether balancing always-on content with high-impact campaigns or finding ways to stand out in a sea of sameness, this episode is packed with insights that will inspire you to reimagine your content strategy. From understanding why consistency beats cleverness to learning how to reuse high-performing content without anyone noticing, this episode is your guide to creating content that works without burning out. What you'll learn in this episode: ✨ The difference between 'always on' content and campaigns—and why you need both ✨ How to plan a content strategy that aligns with your energy and capacity ✨ Why sharing your individual perspective matters more than free tips ✨ The importance of leading by example to inspire your audience ✨ How to make more interesting content (because that's the only content that works)If you're tired of feeding the endless content machine and not seeing results, this episode is for you. Tune in for Mia's approach to content creation and practical tips to help you create with purpose, stand out online, and maintain your sanity.Segments in this episode: Strong opinions are sexy: you do not need to post about every crisis. Low-hanging fruit: LinkedIn is leaning into short-form videos. Making waves: Apple Cider Vinegar series on Netflix. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast Mentioned in this episode: Penny Locaso Adam Mosseri Annual Aussie Lamb campaign Jaguar campaign Instagram post: How to sound like every other female business owner B&T and Bastion study about Australia Day Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback Marketing Circle Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

Welcome to Got Marketing? Season 6 This season, we are shaking things up and starting a new odyssey. Brands often fear changing things that are working, but the real question is: Can it be better? If you know me, you will know that I believe formulas suck (in marketing). Sticking to the same formula because it's working will hold you back. That's true in business, marketing, and even podcasts. Here's what's new: ✨ We're moving to solo episodes under 20 minutes, each focused on a specific topic. These are bite-sized, actionable lessons packed with insights you can use immediately. ✨ This podcast isn't just about marketing. We'll also explore running a business, navigating life, diving into pop culture, and connecting the dots in between. ✨ I'll be sharing my strong opinions because you can find generic marketing tips anywhere. What makes this podcast different is my perspective and my approach. ✨ We will have dedicated episodes where Mia answers your questions. Submit them here: Got Marketing Podcast ✨ We have segments to keep things fun and dynamic. New segments: Gurus in the Wild: This is where we call out unethical marketing moves. Think of it as marketing's Hall of Shame. The Big Swing: We'll celebrate audacious marketing moves, whether epic wins or glorious failures. Low Hanging Fruit: A quick-hit segment where I share ridiculously simple, actionable marketing tips you can implement right away. Strong Opinions Are Sexy: I'll share bold takes on business, marketing, or life that might just challenge how you think. Source of Truth: We'll debunk marketing myths and highlight what people often get wrong. This is your BS-free zone. Making Waves: This segment dives into pop culture moments causing a stir and explores what they mean for business and marketing. Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback

It's a new season, and we are looking and sounding very different. We're shaking things up and starting a new odyssey. In this episode, Mia explains the reasons behind the change and how her no-BS marketing philosophy will guide the way. Get ready for solo episodes packed with actionable tips, bold takes, fresh perspectives, and brand-new segments designed to keep things dynamic, fun, and impactful. Here's what's in this episode: Why formulas in marketing suck What's new in Season 6: Solo episodes, weekly drops and exciting new segments The seven principles of Mia's no-BS marketing approach, including why brand building beats shortcuts, how to work smarter (not harder), and why differentiation is everything. Why excitement is your secret weapon in marketing—and how to harness it for your brand. Plus, Mia breaks down her big-picture goals for the podcast: manageable growth for her business but rapid growth for Got Marketing? She's unapologetic about chasing podcast success—and if you're curious about how she's doing it, you won't want to miss this episode. Whether you're tired of cookie-cutter templates or just looking for fresh ideas, this episode will inspire you to think differently about your marketing and business. Hit play and join Mia on this exciting new journey. It's time to shake things up and make waves together. What segments to expect in Season 6: Gurus in the wild: Calling out unethical marketing moves. Strong opinions are sexy: bold takes on business, marketing, or life that challenge how you think. The big swing: Celebrating audacious marketing moves, whether they succeed or fail. Low-hanging fruit: Quick, actionable tips to level up your marketing today. Source of truth: Busting myths and cutting through the noise. Making waves: Exploring pop culture moments and their lessons for marketers. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast Mentioned in this episode: Doctor Odyssey on Disney + The Digital Buzz, Carol Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback

Welcome to Got Marketing? Season 6 This season, we are shaking things up and starting a new odyssey. Brands often fear changing things that are working, but the real question is: Can it be better? If you know me, you will know that I believe formulas suck (in marketing). Sticking to the same formula because it's working will hold you back. That's true in business, marketing, and even podcasts. Here's what's new: ✨ We're moving to solo episodes under 20 minutes, each focused on a specific topic. These are bite-sized, actionable lessons packed with insights you can use immediately. ✨ This podcast isn't just about marketing. We'll also explore running a business, navigating life, diving into pop culture, and connecting the dots in between. ✨ I'll be sharing my strong opinions because you can find generic marketing tips anywhere. What makes this podcast different is my perspective and my approach. ✨ We will have dedicated episodes where Mia answers your questions. Submit them here: Got Marketing Podcast ✨ We have segments to keep things fun and dynamic. New segments: Gurus in the Wild: This is where we call out unethical marketing moves. Think of it as marketing's Hall of Shame. The Big Swing: We'll celebrate audacious marketing moves, whether epic wins or glorious failures. Low Hanging Fruit: A quick-hit segment where I share ridiculously simple, actionable marketing tips you can implement right away. Strong Opinions Are Sexy: I'll share bold takes on business, marketing, or life that might just challenge how you think. Source of Truth: We'll debunk marketing myths and highlight what people often get wrong. This is your BS-free zone. Making Waves: This segment dives into pop culture moments causing a stir and explores what they mean for business and marketing. Connect with Mia on LinkedIn Follow got marketing? on Instagram Give us feedback

Do you offer discovery calls but are winging them? Can you confidently handle objections from potential customers? This week, in Got Marketing?, Mia is joined by Julia Ewert, a professional negotiator and sales strategist, to discuss successful sales/discovery calls and objection handling strategies. Mia is put in the hot seat as she role-plays a discovery call with Julia, followed by constructive feedback. Julia's expert critique is filled with actionable insights you can apply to your business to make your customer conversations more purposeful, collaborative, and effective. From setting clear agendas to asking the right questions, this episode is packed with practical advice to nail your approach to discovery calls: ✨ The four-step agenda that transforms your client conversations ✨ How to ask great questions that uncover actual client needs (and avoid common pitfalls) ✨ The shopping list framework: addressing all objections upfront ✨ Why preparation and handwritten notes make all the difference Get ready for a masterclass in handling objections, building trust, and structuring purposeful conversations, leading to better client relationships and improved sales outcomes. Whether you're a seasoned pro or just starting to refine your sales process, this episode is your ultimate guide to more effective, collaborative conversations. Tune in, take notes, discover how to lead confidently, and create impactful discovery calls that turn conversations into customers. –––––––––––––––––––––––––––––––––––––––––––––––––– Brands/groups mentioned in this episode: Adam Grant Adam Grant discussing the challenge vs support network on the Diary of a CEO podcast Objection handling framework From Pitch to Profit by Julia Ewert Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: - Instagram - LinkedIn Connect with Julia: - LinkedIn Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

The content strategy myth that's keeping your business stuck—and how to break free. In this episode of Got Marketing?, Mia teams up with Kryshla Salaris, founder of Shall We Social and a content marketing coach for service providers and small business owners, to bust the myths about content pillars and uncover what truly makes content successful. This isn't your typical "how-to" on social media. It's a candid, no-BS conversation about: ✨ Why “educate, entertain, inspire” doesn't cut it as a content strategy —and what to focus on instead ✨ How to align every piece of content with your business goals (hello, conversions!) ✨ The key to understanding your audience's journey and tailoring content and effective messaging that meets them where they are ✨ The hidden dangers of copying “guru” tactics—and how to avoid falling into the comparison trap Kryshla opens up about her journey from events manager to content coach, including how a cease-and-desist letter forced her to rethink her brand identity. Mia and Kryshla also dive into the real challenges of navigating algorithm changes, building trust with a silent audience (shoutout to the lurkers!), and creating content that cuts through the noise. If your content strategy feels stuck in the past, this episode will inspire you to ditch the fluff, work smarter, and make your marketing truly matter. Hit play and start rethinking your content approach today. ––––––––––––––––––––––––––––––––––––––––––––––––– Brands/groups mentioned in this episode: Shein Temu Scandal Nara Smith and stolen content brand collab Marc Jacobs DISSH Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Kryshla Salaris: Instagram LinkedIn Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

New year, new marketing mindset In this episode of Got Marketing?, Mia chats with Rita Agoulian, founder of Lick Your Phone Media, about what it takes to dominate the marketing game. From humble beginnings as a foodie passion project to becoming the go-to agency for global brands like McDonald's and Cadbury, Rita brings passion, expertise, and a no-nonsense approach to creating content and social campaigns that truly deliver. If 2025 is the year to make your brand stand out, this episode is packed with practical tips and insights to help you succeed: ✨ How to grab attention on social media channels (hint: it's all about knowing your audience and playground) ✨ The key to creating far-reaching content that aligns with your business goals ✨ Why partnerships can fast track your growth—and how to find the right fit ✨ The importance of consistency: be seen, be heard, be everywhere Tune in, take notes, and tackle one of the biggest New Year pitfalls: trying to do it all. Discover why delegating tasks and narrowing your focus is a make-or-break for entrepreneurs across all industries. –––––––––––––––––––––––––––––––––––––––––––––––––– Brands mentioned in this episode: Timeout Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: - Instagram - LinkedIn Connect with Rita: - Instagram - LinkedIn Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

What's next for marketing? In this Got Marketing? Episode, Mia explores the trends likely to define 2025—and how businesses can navigate them creatively. From partnerships that make you go “Wait, what?” to a resurgence of raw, unpolished content, this conversation is packed with insights for brands ready to embrace change and think strategically. Here's what's inside: ✨ Surprising brand collaborations and why they work ✨ The power of nostalgia marketing in connecting with your audience ✨ Lo-fi content: why “relatable” beats “perfect” ✨ How to strike the right balance between performance marketing and long-term brand building ✨ Ways to avoid trend-jacking disasters (bye, Corporate Cringe!) Whether you're a seasoned marketer or just starting out, Mia's predictions will spark ideas and give you a competitive edge in the year ahead. Press play and step confidently into 2025!–––––––––––––––––––––––––––––––––––––––––––––––––– Brands/groups mentioned in this episode: FTC's “Click to Cancel” rule Puresport Report: https://www.gotracksuit.com/au/report/the-awareness-advantage. Temu Shein Mc Donald's Grimace Milkshake TikTok: Nutter Butter TikTok: Ryan Air TikTok: Duolingo Volvo's tear-jerking cinematic ad for the EX90 Forty Winks' “The Unslept” campaign Google's Search Generative Experience (SGE) ChatGPT Preply's "UK Polite Cities Index" TripAdvisor Georgie Stevenson (Naked Harvest Supplements) Alix Higgins (Alix Higgins) Brittany Saunders (Fayt the Label) Zoe Kalar (Weare8) Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: - Instagram - LinkedIn Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

Want to build a brand that stands the test of time? Start with an engaged, loyal community. In this episode of Got Marketing?, Mia chats with Tori Kopke, a business coach and strategist helping rural and regional women grow thriving businesses despite challenges like isolation and limited resources. Tori pulls back the curtain on how to create communities that amplify your brand's reach and drive real growth. Here's what you'll learn:✨ How to foster a value-driven, inclusive community✨ The role of word-of-mouth marketing in building trust and loyalty✨ Why an active community is the secret weapon for small business success✨ Practical tips to make community a pillar of your marketing strategy, e.g. running a challenge Tori's down-to-earth approach and unique perspective make this a must-listen for any entrepreneur building a coveted brand. Hit play and start building a community that strengthens your business and amplifies your impact. –––––––––––––––––––––––––––––––––––––––––––––––––– Brands/groups mentioned in this episode: Kevin Kelly: 1000 True Fans Facebook group: Motherland (Stephanie Trethewey) Facebook group: One Roof (Cherie Rubinstein) Facebook group: Mecca Chit Chat Mamamia Out Loud Business Chicks The Power Project –Mastermind (Tori Kopke) Your Social Team (Manu Muraro) Facebook group: The HUB for Regional and Rural Business Women Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Tori Kopke: Instagram LinkedIn Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

What's better than one campaign strategist? Two. In this episode of Got Marketing?, Mia is joined by Lucy Bloomfield, a sales campaign specialist and founder of Double Orders. They discuss how focused, story-driven campaigns can double sales and create lasting customer connections. Together, they explore the importance of timing, storytelling, and audience alignment in building campaigns that feel like natural extensions of a brand. Lucy also shares why syncing campaigns with consumer behaviour—and even the lunar cycle—can lead to remarkable results. You'll learn how to simplify your campaign objectives, balance brand and performance marketing, and make campaigns part of your business DNA. Tune in for actionable tips to design campaigns that drive revenue and strengthen your brand for long-term success. –––––––––––––––––––––––––––––––––––––––––––––––––– Brands mentioned in this episode: Frank Body Willow and Blake Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Lucy Bloomfield: Instagram LinkedIn Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. https://zencastr.com/?via=mia

In this episode of Got Marketing?, Mia chats with Kathryn Deiulio, a sports management expert and founder of Behind Your Brand, to discuss lessons entrepreneurs can learn from professional athletes. Together, they explore how personal branding, focus, and resilience are as vital in business as they are in professional sports. You'll gain insights on work-life balance, the power of a support team, and the importance of authenticity—revealing how these strategies can help entrepreneurs elevate their game. Listen in to discover how to bring these winning tactics into your own business! –––––––––––––––––––––––––––––––––––––––––––––––––– Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Kathryn Deiulio: Instagram Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. The Future Rebel Brand Foundations Workbook, your essential guide for building a powerful, authentic personal brand in a world of conformity. https://zencastr.com/?via=mia

In this episode of Got Marketing?, Mia Fileman sits down with Michelle Newell, founder of The Storytelling Business, to discuss the impact of brand storytelling. Michelle works with leaders and businesses to craft bold, authentic stories that make brands stand out. Expect practical insights into building a brand that resonates authentically. Mia and Michelle discuss how storytelling can forge deeper connections, set brands apart, and drive meaningful change. From personal anecdotes to actionable tips, this episode inspires anyone looking to refine their brand storytelling approach. –––––––––––––––––––––––––––––––––––––––––––––––––– Brands/books/founders discussed in this episode: Who Gives a Crap Blackbird Ventures Turia Pitt Malala Yousafzai July Frank Body Willow and Blake The Significant Object Study The Magical Science about Storytelling TedTalk, David JP Phillips Atomic Habits, James Clear Clockwork, Mike Michalowicz Dissh Verve Super, Christina Hobbs Checklist Legal, Verity Zero Co Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Michelle Newell: Instagram Website Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands. The Future Rebel Brand Foundations Workbook, your essential guide for building a powerful, authentic personal brand in a world of conformity. https://zencastr.com/?via=mia

In this episode of Got Marketing?, we welcome psychologist Jocelyn Brewer and human potential coach Kate McCready. Together, we dive into the ethics of the life coaching industry, sparked by Jocelyn's Instagram post, “Pay me like an unqualified life coach.” We explore the value of credentials and the frustrations surrounding unregulated coaching practices. We also share practical ways to create healthier relationships with technology and navigate the online world with more intention and awareness. Expect thoughtful insights on fostering digital wellness for both yourself and your family, along with a discussion on the growing role of AI in shaping our digital experiences. –––––––––––––––––––––––––––––––––––––––––––––––––– Social media posts/books/programs discussed in this episode: 'Pay me like an unqualified life coach' Instagram post 'The Anxious Generation' by Jonathan Haidt 'iGen' by Dr. Jean Twenge Design Your Family's Tech-Use Agreement Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Jocelyn Brewer: Instagram Website Connect with Kate McCready: Instagram Website Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.https://zencastr.com/?via=mia

In this episode of Got Marketing?, we sit down with Meta Ads expert Tenai Seymour, founder of Ads Haus, to explore the evolving world of Meta advertising. Together, we break down how to avoid the pitfalls of generic Facebook ads and why a boutique, tailored approach often delivers better results. We dive into the importance of being fully prepared before launching ads, making sure that key marketing elements—like a well-optimised website, active social media presence, and effective email strategy—are already in place. Ads should support and enhance your existing efforts rather than being seen as a standalone solution for success when other crucial elements are missing. This episode also provides you with practical tips on ad budgeting and the importance of using data to optimise campaigns. –––––––––––––––––––––––––––––––––––––––––––––––––– Campaigns/concepts discussed in this episode: Apothékary Smoothie video vs. Handbag video Zero-risk bias –refers to the psychological tendency for people to prefer options that completely eliminate risk [...]. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Tenai Seymour: Instagram Website Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

In this episode, we dive into the world of celebrity and personal branding marketing with a spotlight on Snoop Dogg's recent high-profile campaigns. We discuss how Snoop has become an undeniable highlight of the 2024 Paris Olympic Games, boosting NBC's viewership with his genuine and magnetic presence as a special correspondent. We also explore his successful BIC campaign with Martha Stewart, showcasing how clever, tongue-in-cheek marketing can connect with audiences and drive sales. However, not every collaboration hits the mark. We analyse the pitfalls of Snoop's partnership with Solo Stove, where a viral PR stunt failed to translate into significant sales. Lillie Brown joins us to break down what small businesses can learn from these big-budget campaigns, emphasising the importance of authenticity, knowing your audience, and the value of emotional engagement in marketing. –––––––––––––––––––––––––––––––––––––––––––––––––– Campaigns discussed in this episode: Snoop Dogg x Martha Stewart BIC campaign Snoop Dogg x Solo Stove Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Lillie Brown: Instagram LinkedIn Website Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

In this Marketing Moment, Mia and Nell Casey from Fete Creative discuss the Incy Interiors Palava. Based on Nell's experience as an aggrieved customer who has been left in the dark, Nell, a small business owner and marketing expert, dug deep beyond the seemingly trustworthy brand and its solid online presence to shed light on the deceptive and misleading marketing efforts of Incy Interiors. Join us to hear the whole story. ––– Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Do you have a brand or campaign you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Nell Casey: Instagram LinkedIn Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

How the f*ck are you supposed market to a generation who tune out from most advertising? Gen Z is known for rejecting the status quo, from wellness culture to luxury brands, and their marketing tolerance is practically non-existent. They are socially conscious, demanding and discerning, and their values are rubbing off on other generations. So whether you actively target Gen Z's or not, you should listen up. To have this conversation with me, today's guest is Lauren Meisner. Lauren is the founder and director of the award-winning digital youth publication, Centennial World, reaching 2+ million Gen Z's per month. Prior to launching Centennial World in 2019, she was a beauty and entertainment writer for beautyheaven, ELLE Australia, and Harper's BAZAAR Australia. Lauren also writes the Gen Z viral news Substack 'infinite scroll' and co-host's and produces Centennial World's weekly internet culture podcast. Brands discussed in this episode: Marc Jacobs Oatly RyanAir Duolingo Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Lauren Meisner: Instagram: Lauren Meisner TikTok: Centennial World Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands.

Creativity doesn't come in hours. So why are agencies still selling time? We don't have to look too hard to see that the marketing industry is evolving at the speed of light, but marketing and advertising agencies have followed the same traditional agency model for over 40 years. With experience in both the brand side and the agency, Mia has seen the problem from both sides of the fence. So the big question is, is the traditional agency model broken? To answer the question, today's guest is Pat Langton. After selling his agency to Hero/McCann last year, Pat founded and runs Hook Creative Studio with his brother Matt. Hook was born out of frustration with long lead times, high production costs, and inefficiency. Campaigns and brands discussed in this episode: NRMA: Until Then Liquid Death Quaker Oats: You've got this Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Pat Langton + Hook Creative Agency: Instagram LinkedIn Hook Creative Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands.

In this Marketing Moment, Mia discusses direct to consumer men's t-shirt brand True Classic. True Classic have become internet famous from their Facebook ad strategy and their clever messaging. Let's unpack it. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands.

We've all seen that unhinged big green owl kidnapping people on TikTok. It's no secret that Duolingo is more than succeeding when it comes to their organic social media strategy, but they're also winning with their campaigns. This episode is the first of our new direction for season five of Got Marketing?, and with my guest, Nell, we will be unpacking Duolingo's marketing strategy, from socials, collaborations, gamification and of course, campaigns. Nell Casey is the founder of Fete Creative, a brand-building copywriting agency helping product-based businesses become industry icons. As a brand strategist and copywriter, she helps brands and their founders grow their visibility, influence and sales. Campaigns unpacked in this episode: Duolingo on Ice Learn High Valyrian with Duolingo | HBO collaboration Love Language | Peacock collaboration Don't be *that* kind of Emily in Paris Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Have a brand or campaign that you'd like to unpack on the show? Let us know. Connect with Mia Fileman: Instagram LinkedIn Connect with Nell Casey: Instagram LinkedIn Fete Creative Website Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands.

Brittney Saunders started as an OG 2010s YouTuber, girl next door from Newcastle who knew she wanted to make it big one day. Flash forward to now, she's the CEO of her own uber-successful clothing brand, cafe owner, and podcast host. In her own words, she's busy, and she loves it. Fayt The Label, her clothing brand, is a perfect example of how personal brands and business brands can intersect. Brittney cleverly leveraged her existing audience when building her clothing brand from the ground up, and it played a major part in getting her to where she is today. It just so happens that Fayt is Campaign Del Mar's Digital Strategist, Emily, favourite brand at the moment. As an honorary Gen Z herself raised by beauty YouTubers and vloggers, it was love at first sight for her with the brand, and of course, it helps that they are absolutely killing their marketing, too. Em joins me in the episode to unpack the marketing strategy behind the brand, and what our listeners can learn from Brittney and Fayt. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show. Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/ Connect with Emily Lambourne: https://www.linkedin.com/in/emily-lambourne-581a311b4/ Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands.

What's more important: brand marketing or performance marketing? This has been a topic of contention in the industry, especially when it comes to prioritising your yearly marketing budgets. Brand marketing is about creating future demand. It is creative advertising aimed at enhancing customer awareness of, attitudes toward, and affinity with their companies' brands. Unlike brand marketing, performance marketing delivers tangible, reportable results. But, both impact current revenue and long-term value. Perhaps we're missing the bigger picture where brand and performance marketing can work together? So, let's talk about it. Today's guest is Erin Stafford, a Digital Account Director at Compass Studio. Erin's been in agency land for the past 7 years and has spent her time with Compass Studio creating campaigns that amplify the impact of world bettering brands. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/ Connect with Erin Stafford: https://www.linkedin.com/in/erin-stafford-98062b100/?originalSubdomain=au https://www.compass-studio.com/ Free resources Download Campaign Del Mar's Focus Framework for both product- and service-based brands.

Strict rules and regulations, unusual customer journeys and touch points, and tight time frames are all features of the complicated world of marketing for healthcare professionals. My love of ethical marketing and campaigns, though, is shared with today's guest. Claire Hewitt is an experienced marketer and director of Well Communications, an agency taking care of medical and health related businesses, Australia wide. Claire has been a member of the For the Love of Marketing Facebook group for almost as long as it has existed. While we sometimes share the same view, we don't on all things, and that is sure to make for a fantastic conversation on the Got Marketing? Show today. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/ Connect with Claire Hewitt: https://www.instagram.com/well.comms/ https://www.wellcommunications.com.au/ Free resources Download Campaign Del Mar's Free Marketing Calendar

When a brand starts to see a plateau or a decline in their results, their knee-jerk reaction is often a band-aid fix, like some new social media tiles. That won't solve their problem though. It's the underlying strategy, getting to know your audience intimately and building authenticity that will get you the results. Business that don't evolve their brand, or mismanage it as they grow, aren't solving their problems. Building a weather-proof brand is one of the biggest missed opportunities we see in small to medium sized businesses, and that's where today's guest comes in. Renee Wallace is a fervent advocate for all things design, brand, female founders, service-based industries. She embodies a no-nonsense, powerhouse approach to fuelling brand success through her design services offered at Cultivate. In today's episode I'm talking all things brand-building and creativity with Renee. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/ Connect with Renee Wallace: https://www.instagram.com/cultivateassembly/ https://www.cultivateassembly.com/ Free resources Download Renee's How do you know when the rebrand? Resource Download Campaign Del Mar's Free Marketing Calendar

There is no one-size-fits-all approach when it comes to achieving success on social media. The perfect social media strategy for one brand might be completely wrong for the next, but that doesn't mean we can't learn something from the approaches taken by other brands. In this episode, we're going to explore the social media strategies used by some of my favourite brands to see how they're authentically building their community and their brand on TikTok, Instagram and even LinkedIn. I have a love-hate relationship with social media, so to have this conversation with me, I've invited Jarrah Brailey, who is a social media marketing diehard and founder of Jampacked, a full service digital marketing agency. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/ Connect with Jarrah Brailey: https://www.instagram.com/jarrah_brailey/ https://www.tiktok.com/@jarrah_brailey https://www.instagram.com/jampacked.agency/ https://jampackedagency.com.au/ Free resources Free Marketing Calendar

I have frequently said that I'm no fan of the 50-page strategy doc with pretty charts and graphs that sits in a draw. Strategy can be scary, but it doesn't have to be. Strategy can actually be elegantly simple. A few years ago, I came across a strategist on Instagram who I now quote all the time. In fact, my go-to definition for strategy is “an informed opinion about how to win”. He is Mark Pollard, and he joins me on the show today. Mark is a strategic trainer and author of “Strategy is Your Words”. We're going to break down one of my new favourite strategy frameworks, the Four Points, which was created by Mark, and talk about where people tend to get stuck. We're also talk about strategy versus creativity, and what it means to be a creative strategist. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/ Connect with Mark Pollard: https://www.instagram.com/markpollard/ https://sweathead.com/ Free resources Free Marketing Calendar and Planning Session

Coach is another word that the gurus have tainted with their shady tactics and self-serving messaging. They are selling hot garbage and diluting the value of genuine, qualified coaches who are invested in empowering people to make meaningful changes. If you want to work with a coach, there are key signs you should look out for to ensure you aren't just setting your money on fire. That's exactly why I've invited Penny Locaso, a transformational coach and therapist, to the show today. Penny is the founder of HackingHappy.co and a recent graduate of Campaign Classroom. In this episode, we talk about the coaching industry, where it's going wrong, and Penny's checklist for choosing a coach that is right for you. We're also talking about how Penny uses customer avatars to build deep and meaningful connections with her clients, and of course, we talk about the gurus. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/ Connect with Penny Locaso: https://www.instagram.com/hackinghappyco/ https://hackinghappy.co/ https://www.linkedin.com/in/pennylocaso/ Free resources: How to find the right coach for you: Penny's checklist Free Marketing Calendar and Planning Session

Got Marketing? Mixtape, Volume 1, is a compilation of the three most downloaded episodes of 2023. Hear from Kate Merryweather about why LinkedIn is the new Instagram. Kate shares common myths about LinkedIn, things we need to stop doing on LinkedIn and actionable bits of advice for using the platform. Next, Mia talks marketing strategy with Ashley Draeger, and they discuss how many strategies you really need. To wrap up the mixtape, Laetita Andrac joins Mia for a chat about when to listen to data versus your intuition. It's the top hits of 2023 in one remix. Enjoy! Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/ Connect with today's guests: Kate Merryweather: https://www.linkedin.com/in/katemerryweather/ Ashley Dreager: https://www.instagram.com/ashleydreager/ Laetitia Andrac: https://www.linkedin.com/in/laetitiaandrac/ https://www.instagram.com/essential.shift/ Free resources: Free Marketing Calendar and Planning Session Use my special link: https://zen.ai/b4ToxxOPvUZiNKNcuQsG6Q to save 30% off your first month of any Zencastr paid plan.

There is a lot more to getting your product onto the shelves of the local Woolworths or Coles than you might think. It's an extremely competitive environment, and getting ranged is only the start. The guest on today's episode is a very special one, as she is one of the very few people to have ever successfully pitched the Got Marketing? podcast. That guest is Tanya Boots, a seasoned expert in Category Management with over 20 years of experience. Tanya has worked with multinational clients like PepsiCo, Blackmores, and started her journey in consumer insights, later venturing into buying industrial goods for a major B2B retailer, and then heading back to the supplier side as Head of Category and Shopper Marketing. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/ Connect with Tanya Boots: https://www.findthegrowth.com https://www.instagram.com/findthegrowth https://www.linkedin.com/in/tanyaboots Use my special link: https://zen.ai/b4ToxxOPvUZiNKNcuQsG6Q to save 30% off your first month of any Zencastr paid plan. Free resources: Download Tanya's free e-book here Take our quiz to find the campaign that is right for your business.

If you've never done it before, working with a production company can be a daunting and a difficult thing. They speak another language, there's a lot of jargon to learn and a lot of misunderstandings about what really goes into creating fabulous video content. As a lot of our listeners are planning campaigns, Today are going to discuss all things pre-production, production, and post production, and bust some myths about video production. The person to have this chat out with me is none other than Tiffany Manzie, the Chief Executive and Producer at Global Headquarters here in the Northern Territory. This podcast episode is a very special one as it was recorded live in the Global Headquarters studio. If you would like to see the live video, check out our YouTube channel. While you're there, make sure you subscribe. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/ Connect with Global Headquarters: https://www.globalheadquarters.com.au/ https://www.instagram.com/global_hq/ Free resources: Take our quiz to find the campaign that is right for your business.

Humans are inherently social creatures. Our desire for connection, community and belonging is hardwired into us on a physiological level, and through a marketing lens, it's really important to understand that the psychological phenomenon influences our purchasing decisions. If we're weighing out whether to buy a product or service, we naturally want to hear about other people's experiences. Did it meet and exceed their needs? Was it worth the investment? Do they recommend it? We could harp on until we're blue in the face about how wonderful our product or service is. But this only gets us so far. This is where social proof comes in. Today's episode of the Got Marketing? podcast is a very special one, because it is a live webinar I recorded with Lillie Brown, the Marketing Manager of Creative Plus Business. In the session, we discussed how you can harness the power of social proof in your own business, and it was such an exciting conversation. Let's dive in! Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/ Connect with Creative Plus Business and Lillie Brown: https://creativeplusbusiness.com/ https://www.instagram.com/creativeplusbusiness/ Free resources: Take our quiz to find the campaign that is right for your business.

As a small business in an oversaturated digital world, it is so important to create your own stand-out visuals to cut through the noise. Whether it is images, graphics, or videos, all of the pieces play into our visual storytelling, and that is why today I've invited Sandra Chau on to this episode. Sandra is a creative director and a stylist. Sandra has directed and styled campaigns for luxury brands all over the world, ranging from jewellery, loungewear, bedding, beauty, artisan products, service based brands and more. She founded the School of Visual Branding in 2018 and specialises in teaching entrepreneurs how to grow and use their online visual brands to increase their profit. In this episode, we chat about planning campaign photo and video shoots, the role of stock images, and whether or not an aesthetically pleasing instagram feed is important in 2023. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/ Connect with Sandra Chau: https://www.instagram.com/sandrachaudesign/ https://sandrachau.com/ Free resources: Take our quiz to find the campaign that is right for your business.

This episode is part two of my chat with Melissa Packham, a fellow FMCG-escapee. In this episode, we chat about packaging, channels and tactics for marketing FMCG, customer segments and the implications on FMCG of the explosion of e-commerce brands. Melissa Packham is a Brand and Marketing Strategist and the founder of Brand-Led Business. She empowers brand owners to make their impact with conscious brand and marketing strategies. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/ Connect with Melissa Packham: https://www.instagram.com/abrandisnotalogo/ https://brandledbusiness.com Free resources: Take our quiz to find the campaign that is right for your business.