Leaders Of Consulting

In this episode, Maeva Cifuentes, CEO of Flying Cat Marketing, shares her expertise in SEO and content marketing for B2B SaaS companies. She delves into her experience in starting and scaling her own agency and shares a unique tip on sales and forecasting that she has recently learned. You'll learn about the importance of building long-term growth, how to add value to proposals by being unique to each client, and how to be more strategic on social media.Mentioned on the episode:Flying Cat MarketingThe SEO RoundtableConnect with Maeva Cifuentes on Linkedin

This episode addresses how finding your purpose in business and aligning yourself with what you really care about is paramount to success. We sat down with Marcy Stoudt to discuss how she helps leaders build confidence and achieve balance in their lives and careers.Mentioned on the episode:Cloverleaf AssessmentsRevel CoachConnect with Marcy Stoudt on Linkedin

Patty Franco shares the importance of positive intelligence in navigating difficult situations. Patty is a Certified Professional Coach and Energy Leadership Index Master Practitioner. How do you bring your best energy every day? Be sure to tune in.Mentioned on the episode:How Women Rise by Sally Helgesen and Marshall GoldsmithPositive Intelligence by Shirzad ChaminePatty Franco CoachingConnect with Patty Franco on Linkedin, Instagram, and Facebook.

Nitin Mittal, founder of Actuate, shares his approach to identifying client pain points and project urgency. Listen in to hear about how to communicate effectively with stakeholders and how to address the challenges associated with raising capital in a down market. Acctuate's website: https://www.acctuate.com/ (acctuate.com) https://www.linkedin.com/in/mittal-nitin/ (Connect with Nitin on Linkedin)

Strong positioning and specialization are not enough to cut through the noise. This is a realization from our guest, Dan Englander of Sales Schema. He found that a relationship-driven outreach at scale makes a difference. Tune in and learn how you can de-risk conversations without being overly persistent. Mentioned on the episode: https://www.salesschema.com/ (Sales Schema) https://www.salesschema.com/podcast/ (Digital Agency Growth Podcast) https://workwith.salesschema.com/rsas-lp/ (Relationship Sales At Scale) Connect with Dan Englander on https://www.linkedin.com/in/danenglander/ (Linkedin).

Lana Kitcher is a Productivity and Efficiency Coach, working with entrepreneurs and business owners to “Do Less, Better.” This episode discusses how reading is underutilized, how unplugging looks different to everyone, and how to create habits that will help you achieve your goals with intention. Mentioned on the episode: https://libro.fm/ (Libro.fm) https://jamesclear.com/atomic-habits (Atomic Habits) https://www.amazon.com/Four-Thousand-Weeks-Management-Mortals/dp/0374159122 (Four Thousand Weeks: Time Management for Mortals) https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382 (Essentialism: The Disciplined Pursuit of Less) https://lanakitcher.com/ (LK Consultants) https://lanakitcher.com/ceo-checklist (CEO Checklist) https://lanakitcher.com/technology-assessment (Unplug, Live Slow Assessment) Connect with Lana Kitcher on https://www.instagram.com/lanakitcher/ (Instagram) and https://www.linkedin.com/in/lanakitcher/ (Linkedin).

If you've been keeping your head down for quite some time now, maybe it's time to do the opposite and make an impact. We are honored to have Dorie Clark share her insights on strategic thinking in her book, The Long Game. We hear about the principles of heads up and heads down and recognize that there's a balance and how thinking in the four waves is a cycle of learning and growth. Mentioned on the episode: https://dorieclark.com/longgame/ (The Long Game) https://www.amazon.com/Entrepreneurial-You-Monetize-Expertise-Multiple/dp/1633692272/ref=as_li_ss_tl?s=books&ie=UTF8&qid=1502474107&sr=1-1&keywords=entrepreneurial+you&linkCode=sl1&tag=dorclasmarstr-20&linkId=79ce15b3b72f044902bdd1cacc8ded6a (Entrepreneurial You) https://www.amazon.com/gp/product/1422144135/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1422144135&linkCode=as2&tag=dorclasmarstr-20 (Reinventing You) *https://dorieclark.com/thelonggame (Long Game* strategic thinking self-assessment) Connect with Dorie Clark on https://facebook.com/dorieclark (Facebook), http://linkedin.com/in/doriec (Linkedin), https://instagram.com/dorieclark (Instagram), and https://twitter.com/dorieclark (Twitter).

Tanner Campbell joins Leaders Of Consulting and dives into some niche opportunities in podcasting as well as some audience growth strategies. Mentioned on the episode: Tanner's website Connect with Tanner on https://linkedin.com/in/tannercampbell (Linkedin), https://twitter.com/tannerhelps (Twitter) or https://instagram.com/tannerhelps (Instagram)

Relationships equals clients. This is the principle Terry Rice has used to build his business on for years, by building relationships authentically over time with the right people. Terry also shares his content creation process and why he doesn't delegate this aspect, but still has time for his family and interests. We also hear about frameworks from Justin Welsh, creating hub content, repurposing, and using the profit multiplier for your consulting business. Mentioned on the episode: https://www.terryrice.co/fast (The Solopreneur's Fast Track) Connect with Terry Rice on https://www.linkedin.com/in/terry-rice/ (Linkedin), https://twitter.com/itsterryrice (Twitter), and https://www.instagram.com/itsterryrice (Instagram).

In this solo episode, Jonathan shares some thoughts and examples of creating more compelling calls to action for services and offerings. Examples mentioned: https://www.terryrice.co/newsletter-back-issues/how-to-create-a-profit-multiplier-for-your-business-and-what-that-even-means (Terry Rice) https://milliondollarcoach.com/blog/3-ctas-site-needs/ (Taki Moore) Connect with Jonathan on Twitter or Linkedin

You probably wouldn't expect the President and CEO of an artificial intelligence and machine learning company to say that focusing on technology alone does not guarantee the success of the business. But it is the case for Gary L. Melling of Acquired Insights. In this episode of Leaders of Consulting, Gary emphasizes that as much as businesses would want to focus on technology, they should also understand how such technology will be useful to their people. He also shares the backstory of how he began to focus on the people side of organizational change management, and how he adds a personal touch in interacting with colleagues. Moreover, he discusses the role of Continuity Risk Assessment in identifying the factors that can threaten a business and its continuity. Mentioned on the episode: https://www.aiinc.cloud/ (Acquired Insights) https://www.amazon.com/Who-Says-Elephants-Cant-Dance/dp/0060523808 (Who Says Elephants Can't Dance?, Book by Louis V. Gerstner, Jr.) Connect with Gary L. Melling on https://www.linkedin.com/in/gamelling (LinkedIn), or contact Acquired Insights through info@aiinc.cloud or +1800-627-4151

Scott Leese is definitely not your traditional consultant. When he established Scott Leese Consulting, he immediately began branching out his consulting business. He was also able to integrate beach surfing and sales into his business. How? Well, that's what he talks about in this episode. Other than that, he also shares tips on how to bring out a lot of different facets to your consulting business, how to turn those facets into revenue streams, and more. So if you want to learn more from Scott on how you can do more with your consulting business, this episode is for you! Mentioned on the episode: https://scottleeseconsulting.com/ (Scott Leese Consulting) https://www.surfandsales.com/ (Surf and Sales) https://thursdaynightsales.com/ (Thursday Night Sales) https://www.patreon.com/thescottleese (Scotty's Little Sales Club) Connect with Scott Leese on https://www.linkedin.com/in/scottleese/ (LinkedIn).

Was there an instance where your client made a request you weren't able to deliver on, but you were unable say no, because you didn't want to destroy the relationship? In this episode, “Agency Whisperer” Karl Sakas teaches us how to meet clients halfway with the framework he developed – Reason, Options, Choose. He elaborates on the importance of creating options based on the client's unique and personal and professional goals. Karl also talks about the application of the Pod structure in an agency, and how it influenced how he works with his team members at Sakas & Company. Mentioned on the episode: https://sakasandcompany.com/ (Sakas & Company) https://sakasandcompany.com/agency-pm-training/ (Agency PM 101 Training Course) https://thehumanbrand.com/ (The Human Brand) by Chris Malone and Susan Fiske Connect with Karl Sakas on https://www.linkedin.com/in/karlsakas/ (LinkedIn), https://www.facebook.com/karlsakas (Facebook), https://www.instagram.com/karlsakas/ (Instagram), and https://twitter.com/karlsakas (Twitter).

Simon Severino is the CEO of the global Growth Advisory consultancy, Strategy Sprints. In this episode, he talks about the “Sprints” method, which he employs in helping his client companies in doubling their revenues in 90 days. He explains the difference between fixed costs and variable costs, and how the latter is more beneficial in reducing risks in business. He also shares some other tips such as taking profits in cash, and the importance of a cash flow making decisions in the business. Simon also talked about the interesting concept of, “Return on Luck”, and the payoff of picking a fight and consistently fighting for it. Mentioned on the episode: http://www.strategysprints.com (Strategy Sprints) https://www.amazon.com/Strategy-Sprints-Accelerate-Growth-Business/dp/139860349X (Strategy Sprints,) book by Simon Severino https://www.amazon.com/Wisdom-No-Escape-Path-Loving-Kindness/dp/1570628726 (Wisdom of No Escape and Path of Loving-Kindness,) book by Pema Chodron Connect with Simon Severino on http://www.strategysprints.com/speaking (Strategy Sprints), https://www.linkedin.com/in/simonseverino (LinkedIn), https://twitter.com/simonseverino (Twitter), https://instagram.com/strategysprints (Instagram), and https://www.facebook.com/simon.severino/ (Facebook)

Jeff Meade is the President of Meade, a management consultancy for marketing agencies. He is responsible for growing an agency's revenue past $20 million and landing another one on the Inc. 5000. In this episode of Leaders of Consulting, he talks about his diagnostic called Agency Roadmap, and how it allows him to determine the businesses' true problem and help the businesses identify their desired outcomes. Jeff also discusses his Four Benchmarks of an Agency's Life Cycle, and the processes involved therein. Additionally, he shares how his mindset was changed by a book written by David Maister. Mentioned on the episode: http://www.themeadecompany.com/ (Meade) https://www.themeadecompany.com/agencyroadmap (Agency Roadmap) https://davidmaister.com/books/mtpsf/ (Managing the Professional Service Firm) by David Maister https://www.marketingprofs.com/articles/2022/47251/the-four-benchmarks-of-an-agencys-life-cycleand-how-to-profit-from-them (Four Benchmarks of an Agency's Life Cycle—And How To Profit from Them) Connect with Jeff Meade on https://www.linkedin.com/in/jeffmeade/ (LinkedIn)

Our guest, Alexa D'Agostino, founded her first marketing agency and sold it in 2014 as her fourth exit. She has earned five degrees and is now the CEO of ThynkTank Coaching and Thynkfuel Media. In this episode, Alexa emphasized the importance of keeping data simple. She also talked about the habits she has built collecting data through CRM, and highlights the significance of the human touch in the process. She also shares the systems and processes in lead generation and her thoughts about mentorship. Mentioned on the episode: https://thynktankcoaching.com/ (ThynkTank Coaching) https://www.thynkfuelmedia.com/ (ThynkFuel Media) http://www.monday.com/ (Monday) Connect with Alexa D' Angelo on https://instagram.com/dralexadagostino (Instagram)

In this episode, we are joined by Microfame founder, writer, speaker, business owner, and “The Hype Guy” himself, Michael F. Schein. He talks about the 12 Hype Strategies and his journey in playing with mass psychology to attract a lot of attention. He tells the story of how he started applying the Hype strategies as a marketing agency, and also gave emphasis on the Make War, Not Love strategy. Furthermore, Michael shares an interesting story of how he was able to make millions and transform his life by embarking on a free trip to China. Mentioned on the episode: http://microfamemedia.com (Microfame Media) https://www.amazon.com/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X (The Hype Handbook) https://basecamp.com/ (Basecamp) Connect with Michael Schein on https://twitter.com/MichaelSchein1 (Twitter) and https://facebook.com/michael.schein.7 (Facebook)

Matthew Kay is a Growth Marketing Consultant who currently focuses on SEO-related work. He has a proven track record of driving success across digital channels. In this episode, Matthew reveals that SEO is not an overnight endeavor. He further discusses knowing when to start an SEO campaign —if it is the right fit and the right thing to do. He also shares about the struggles he came across as a solo consultant, and how he started this career out of his love for Lego. Mentioned on the episode: https://www.growthmentor.com/ (GrowthMentor) https://www.linkedin.com/company/beyond-the-brick/about/ (Beyond the Brick) https://growthplays.com/ (Growth Plays) Connect with Matthew Kay on https://www.linkedin.com/in/matthewgkay/ (LinkedIn) and https://www.twitter.com/matthewgkay (Twitter)

In this episode, Paul Sokol, Co-founder of Be Pro, joins us to talk about some of the unique approaches he has used in his consulting career. As a marketing automation and sales expert, he discusses why you need to be clear on two things: your offer and your audience. He identifies the critical four parts of creating a useful customer profile and shares examples of how to position products to different kinds of audiences. Moreover, he explains about customer and sales journey, and how they contribute to the marketing automation process. Paul also gives a little sneak-peek of his upcoming book, The Business Stack. Mentioned on the episode: http://www.bepro.events (Be Pro) The Business Stack (Upcoming Book) Connect with Paul Sokol on https://www.facebook.com/UnderTheHair (Facebook), https://www.linkedin.com/in/voyicks/ (LinkedIn) , https://twitter.com/voyicks (Twitter) and https://www.instagram.com/voyicks/ (Instagram)

On this episode, Jonathan shares a series of guidelines implemented with his agency, that can be helpful when working as part of a team. The guidelines are as follows: Always confirm having received, read and understood messages Always give an indication of when tasks or next actions will be carried out + reporting back once they have been completed Be detailed & specific to avoid ambiguity (include names & links to anything referred to), making this as simple as possible to understand. When text alone is insufficient to explain, include supporting screenshots or a Loom video to help clarify Offer next suggested steps/actions, in addition to presenting a problem or situation If there are any unforeseen delays that mean that you are unable to meet a deadline, let the team know as soon as you can + give an updated estimated time of completion All internal communication should all be done using the open channels rather than DMs. Be pro-active with your communication - so when you can see a potential problem arise in advance or an improvement can be made, make the team aware ahead of time. If some of the communication (particular to clients) is something that will be repeated and can be standardized, we should template it, and include it in the team wiki Resources mentioned: http://zipmessage.com (ZipMessage) https://www.amazon.com/dp/B014OISVU4/ (Non Violent Communication) https://www.amazon.com/dp/B005K0AYH4/ (Crucial Conversations)

With 35 years of experience in consultancy, Cary Prejean, Founder of CFO Consulting and a Certified Ontological Coach, joins the latest episode of Leaders of Consulting to tell about the lessons and knowledge he gained from overseeing companies' financial activities and operations. He goes in-depth and shares how Ontology helped him find out the difference between entrepreneurs/bosses and managers, and know how to deal with them. He also discusses the importance of having good procedures and processes, as well as some steps in tips that may contribute to turning businesses into well-oiled machines. Mentioned on the episode: https://www.linkedin.com/company/cfo-consulting-l-l-c/ (CFO Consulting L.L.C) http://Strategicbusinessadvisors.org (Strategic Business Advisors) Connect with Cary Prejean on https://www.linkedin.com/in/strategic-business-advisor-cfo-consultant-cpa-caryprejean/ (LinkedIn) and https://www.facebook.com/CFOconsultingLA (Facebook)

In this episode of Leaders of Consulting, Jonathan reunites with his friend and colleague Chris Schembra, founder of the 7:47 Gratitude Experience and known as the “Gratitude Guru”. They discuss Chris's new book “Gratitude Through Hard Times” and what inspired its release. Chris then opens up about how a change in perspective of running virtual gratitude experiences with his company led to a 99.998% success rate for guaranteed positive emotional transformation among clients and teams. He also teaches us how to take advantage of the gratitude question to achieve growth. Furthermore, we hear about his personal somber story, how gratitude changes lives, and more! Mentioned on the episode: https://www.amazon.com/Gratitude-Through-Hard-Times-Positive-ebook/dp/B0B36MLYXD (Gratitude Through Hard Times) https://www.amazon.com/Leading-Gratitude-Leadership-Practices-Extraordinary/dp/0062965786 (Leading with Gratitude) by Adrian Gostick and Chester Elton Connect with Chris on https://www.linkedin.com/in/schembra?trk=public_post_share-update_actor-text&original_referer=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fschembra_gratitude-sales-relationships-activity-6877290725910953984-aRFt (LinkedIn) His company https://www.747club.org/ (website)

In this new episode of Leaders of Consulting, the cofounder of the 2015 viral hoverboard trend and founder of When Going Viral, Max Ringelheim joins us to deconstruct his journey from the rise to the downfall of an industry pioneered by his company. Max first shares us his advice on aligning different client work and the creative ways to utilize reading resources. We also hear about why he stands against predetermined bias and how it urged him to start a company focusing on meaningful topics. Additionally, he opens up about his biggest mistakes when his hoverboard company crashed and the various ways he helps entrepreneurs prepare for potential viral moments. Mentioned on the episode: https://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624 (The Tipping Point) by Malcolm Gladwell https://www.inc.com/ (Inc Magazine) https://www.fastcompany.com/ (Fast Company Magazine) https://www.amazon.com/Trust-Me-Lying-Confessions-Manipulator/dp/1591846285 (Trust Me, I'm Lying) by Ryan Holiday Connect with Max on https://www.linkedin.com/in/maxringelheim/ (LinkedIn), https://www.twitter.com/maxringelheim (Twitter), https://www.facebook.com/max.lingelheim (Facebook), and https://www.instagram.com/maxringelheim/ (Instagram) His company http://www.whengoingviral.com (website)

On this episode of Leaders Of Consulting, we're doing something slightly different. You'll be hearing an episode from the Craft Of Consulting Podcast, where Deb Zahn discusses what scope creep is, the many forms it can take, why it happens, and how to deal with it while still keeping your client. To hear more episodes like this, make sure you follow the http://craftofconsulting.com (Craft Of Consulting) podcast.

Tune into this new episode of Leaders of Consulting where Deb Zahn, expert consultant and the CEO of Craft of Consulting, highlights what it means for consultants when they have focus or clarity on their goals. She also describes how she was able to reverse-engineer her goals to find clarity in her work. We also hear how her husband, a fellow consultant, was able to help her gain insight into the consulting industry. Additionally, she educates us all about pricing, such as how she helped a client see value in their work and a quick run through on the different pricing models and their trade offs. Finally, she opens up about her podcast growth and the membership plan she offers on her website. Mentioned on the episode: https://www.craftofconsulting.com/podcasts (Craft of Consulting Podcast) Connect with Deb on https://www.linkedin.com/in/deborah-zahn-she-her-678b254/ (LinkedIn) and https://www.youtube.com/channel/UCdffVZ24iU2R1AUAQF0ht3A (YouTube) Her company's https://www.craftofconsulting.com/ (website)

Roi Hansraj, managing director of Roy Consulting Incorporated and strategy advisor for InsurTech NY, joins today's episode of Leaders of Consulting to talk about his ‘ready, willing, and able' view of the world that helps him guide his clients to success. Roi also opens up about how his father was a prominent influential figure of his life. We also learn about his CoSolo story and his journey as a consultant, as well as his insights on the trends revolving the insurance industry, such as point of sale insurance and parametric insurance. Mentioned on the episode: https://tim.blog/podcast/ (The Tim Ferriss Show) https://www.cosolo.co/ (CoSolo) https://www.insurtechny.com/ (InsurTech NY) Connect with Roi on https://www.linkedin.com/in/roihansraj/ (LinkedIn) and https://https:/twitter/roihansraj (Twitter) His company's https://www.roiconsultingincorporated.com/ (website)

Lisa Thee, CEO and Co-Founder of Minor Guard and consultant to healthcare and technology companies, sits down in this episode to discuss all about AI. She explains how she helps people embrace AI for digital transformation, its vulnerabilities, and why she advocates for better consumer safety against technological misuse. We also hear all about trust as a preventive measure to help people in crisis and how her company ensures children's online safety. Lastly, Lisa gives advice to those wanting to pursue a social endeavor. Mentioned on the episode: https://gimletmedia.com/shows/startup (StartUp podcast) https://spark-passion.teachable.com/p/spark-passion/ (Spark Passion, A Beginner's Entrepreneurial E-Course Specifically Designed For Women) https://www.sba.gov/ (Small Business Administration) https://podcasts.apple.com/us/podcast/navigating-forward/id1549277604 (Navigating Forward podcast) Connect with Lisa on https://www.linkedin.com/in/lisathee/ (LinkedIn), https://twitter.com/lisa_thee (Twitter), and https://facebook.com/lisatheepolvi (Facebook)

In this episode, industrial-organizational psychologist Marc Prine joins us to discuss the different environmental factors within an organization and their influence on team performance. He also describes how he guides clients towards achieving better performance with the use of data as well as how companies get mergers & acquisitions wrong. He further sheds light on why he thinks that culture and strategy within an organization are more integrated than people think, and how companies can avoid getting paralyzed by The Peter Principle. Mentioned on the episode: https://www.amazon.com/Human-Competence-Engineering-Worthy-Performance/dp/0787996157 (Human Competence) by Thomas Gilbert Marc's company: http://mipconsultingllc.com (MIP Consulting) Connect with Marc on https://www.linkedin.com/in/marcprine/ (LinkedIn), https://mip2604 (Twitter), https://www.facebook.com/marc.prine/ (Facebook), and https://www.instagram.com/marc_prine/ (Instagram)

Time management expert and productivity coach Alexis Haselberger sits down in this episode to share her wisdom on time and productivity. She talks about how to overcome the challenges people have when it comes to time and task management, such as knowing one's habits and finding the right tools. We also hear the reason why she disagrees with the hype around multitasking, her perspective on productivity trends, and the fundamentals of better task management. Mentioned on the episode: https://www.loom.com/?utm_term=loom_e&utm_campaign=US_GS_Brand_Phrase_Exact&utm_source=adwords&utm_medium=ppc&utm_content=&hsa_acc=4481576800&hsa_cam=16521623949&hsa_grp=134723851576&hsa_ad=586963304786&hsa_src=g&hsa_tgt=kwd-41804546&hsa_kw=loom&hsa_mt=e&hsa_net=adwords&hsa_ver=3 (Loom) https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280 (Getting Things Done) by David Allen https://ticktick.com/?language=en_US (TickTick) Do more and stress less with Alexis's https://www.alexishaselberger.com/reduce-distraction (distraction action plan) Connect with Alexis on https://www.linkedin.com/in/alexis-haselberger/ (LinkedIn), https://facebook.com/domorestressless (Facebook), https://instagram.com/do.more.stress.less (Instagram), and https://www.youtube.com/c/DoMoreStressLess/videos (Youtube) Her http://alexishaselberger.com (website)

This episode features marketing technologist and founder of iPullRank, Mike King, as he explains everything you need to know about content strategy and search engine optimization. He talks about SEO trends, how it works, and how he helps organizations deal with their SEO problems. He also discusses internal networking as an important skill consultants must have, knowledge gaps versus efficiency gaps in organizations, and his thoughts on the evolution of technologies that impact brands and content creation. Mentioned on the episode: https://www.amazon.com/Content-Strategy-Web-Kristina-Halvorson/dp/0321808304 (Content Strategy for the Web) by Kristina Halvorson Connect with Mike on https://www.linkedin.com/in/michaelkingphilly/ (LinkedIn), https://twitter.com/iPullRank (Twitter), and https://www.instagram.com/ipullrank (Instagram) His https://ipullrank.com/ (website)

In this episode, marketing strategist, web architect, and business consultant Justin Keltner talks all about personal and digital marketing. He describes why he encourages building a foundation through in-person marketing and how to do it. Additionally, he shares how optimized email marketing ripples towards better results and how he uses this to help clients achieve their goals. We also get to know all about Justin's nomad journey as he travels around the world to build communities and experience cultures that challenge his reality. He also emphasizes the importance of email authentication and building the right teams. Mentioned on the episode: https://www.meetup.com/lp/how-to-group-start?utm_medium=SEM&utm_source=google&utm_campaign=mmrk_adwords_orgacq_global_branded&utm_term=group&utm_content=lp_grp_v2&_cookie-check=SOlIfn-JCSsCAneL (Meetup) https://highimpactshow.buzzsprout.com/ (The High Impact Entrepreneur podcast) Connect with Justin on https://www.linkedin.com/in/justinkeltner/ (LinkedIn) and https://www.instagram.com/justintkeltner/ (Instagram) His https://www.justinkeltner.com/ (website)

Erica Holthausen is the founder of Catchline Communications, a consultancy agency that helps clients get published in esteemed publications. She joins today's episode to discuss all about writing for publications—why people should focus on it and how it positions itself against other forms of writing. She also delves into how writing promotes better speaking, ultimately making you a better consultant. Additionally, she goes in depth about the reason behind the waiting period of publishing articles, how she helps people get more out of their writing, and her advice to those who are serious about writing for online publications. Mentioned on the episode: https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692 (Deep Work) by Cal Newport https://www.amazon.com/Indistractable-Control-Your-Attention-Choose/dp/194883653X (Indistractable) by Nir Eyal https://www.amazon.com/Playing-Big-Practical-Wisdom-Create/dp/1592409601/ref=sr_1_1?crid=2UHQ81VLF45XR&keywords=playing+big&qid=1649849905&s=books&sprefix=playing+bi%2Cstripbooks-intl-ship%2C353&sr=1-1 (Playing Big) by Tara Mohr https://www.amazon.com/Long-Game-Long-Term-Thinker-Short-Term/dp/164782057X (The Long Game) by Dorie Clark https://onbeing.org/series/podcast/ (On Being) podcast Her free monthly Q+A: https://www.catchlinecommunications.com/p2p.html (Pitched to Published) Connect with Erica on https://www.linkedin.com/in/ericaholthausen/ (LinkedIn) Her company http://www.catchlinecommunications.com (website)

Business consultant Jamie Broderick joins us in today's episode to discuss how she leads entrepreneurs and corporate leaders away from feeling overwhelmed to a more strategic path, leading to an increase in productivity and income. She also shares the tools she uses to combat the fly by the seat of your pants approach to life, such as becoming more intentional and having better clarity on your goals. We also learn all about how a TedX Conference is organized, how white spaces allow for more big impact opportunities in your career, and more! Mentioned on the episode: https://www.jamiebroderick.com/freebies (Freebies offered at her website) https://www.athenago.com/app (Athena) https://www.voxer.com/ (Voxer) Connect with Jamie on https://www.linkedin.com/in/jamiebroderick/ (LinkedIn), https://www.facebook.com/jamie.broderick/ (Facebook), https://www.instagram.com/jamie_broderick/ (Instagram), and https://twitter.com/JamieBroderick (Twitter) Her http://jamiebroderick.com (website)

Leadership expert Matt Church joins us to show us how to get started with being an effective thought leader by curating, propagating, aggregating, and creating ideas. He also shares some tips on leveraging perspectives to make you a unique subject matter expert. Additionally, we learn from him all about plagiarism vs attribution in the academy, as well as some note-taking strategies to deal with nonlinear thoughts and ideas. Mentioned on the episode: https://www.pinksheetprocess.com/ (Pink Sheet Process) https://www.howardgardner.com/ (Howard Gardner) https://thoughtleaders.com.au/ (Thought Leaders) Connect with Matt on https://www.linkedin.com/in/mattchurch (LinkedIn) and https://twitter.com/mattchurch (Twitter) His personal https://www.mattchurch.com/ (website)

Featured in this episode is Michael Roderick, CEO of Small Ponds Enterprise who who has helped businesses get ahead by making them more referable, memorable, and unforgettable than ever before. He takes us through his referral brand framework and the principles of referability. We also learn from him his wisdom on making messages understood, the rationale behind consistent content creation, and more! Mentioned on the episode: https://www.accesstoanyonepodcast.com/ (Access to Anyone) https://www.amazon.com/Linchpin-Are-Indispensable-Seth-Godin/dp/1591844096 (Linchpin) by Seth Godin https://www.bensettle.com/ (Ben Settle) https://theweek.com/ (The Week) Connect with Michael on https://www.linkedin.com/in/michael-roderick-1161571/ (LinkedIn), https://twitter.com/MichaelRoderick (Twitter), and https://www.facebook.com/mike.roderick.940 (Facebook) http://www.myreferabilityrater.com (www.myreferabilityrater.com) His company http://www.smallpondenterprises.com/ (website)

Sitting down with us in this episode is prolific writer and founder of strategic consulting firm Potomac Core, Daniel Varroney. He takes us into what motivated him to release the groundbreaking book Reimagining Industry Growth, which provides an insight to understanding the value of strategic partnerships with industry associations. In addition, we learn from him about trade associations, being a thought leader, the origins of industry relationships, and more! Mentioned on the episode: https://potomaccore.com/strategic-guidance-lab-association-ceo-group/ (Strategic Guidance Lab) https://www.chriscraft.com/ (Chris-Craft) https://www.amazon.com/Pour-Your-Heart-Into-Starbucks/dp/0786883561 (Pouring Your Heart Into It) by Howard Schultz Connect with Daniel on https://www.linkedin.com/in/danvarroney/ (LinkedIn), https://www.facebook.com/daniel.a.varroney/ (Facebook), and https://twitter.com/Dan_Vee (Twitter) His http://potomaccore.com (website)

This episode features Erik Jensen, chief strategy officer of Predictive ROI, explaining the principle of niching down as a means of polishing a business. He also describes how to maximize sales by leveraging conversations, how podcasts are excellent examples of cornerstone content, as well as the value of peanut butter and jelly relationships within organizations. Mentioned on the episode: https://predictiveroi.com/free-book (https://predictiveroi.com/free-book) Free weekly Q&A: https://predictiveroi.com/qa (https://predictiveroi.com/qa) https://www.amazon.com/Pumpkin-Plan-Strategy-Remarkable-Business/dp/1591844886 (The Pumpkin Plan) by Mike Michalowicz Connect with Erik on https://www.linkedin.com/in/erik-jensen-b9946068 (LinkedIn), https://twitter.com/predictive_roi (Twitter), and https://www.facebook.com/PredictiveROI (Facebook) His company's https://predictiveroi.com/ (website)

Stephen Steers, Founder of Steers Consulting Group, reveals the value of storytelling in making better sales. He also discusses the kryptonite question, two reasons behind stage fright and how to overcome them, building a personal brand through exceptional communication, and more! Mentioned on the episode: https://www.linkedin.com/in/scottsambucci (Scott Sambucci) Connect with Stephen on https://www.linkedin.com/in/stephen-steers/ (LinkedIn), https://www.facebook.com/thisisstephensteers/ (Facebook), https://www.instagram.com/stephensteers_/ (Instagram), and https://twitter.com/StephenSteers_ (Twitter) His https://www.stephensteers.com/ (website)

Lauren Goldstein, Founder & CEO of Golden Key Partnership, joins us as she demonstrates why she is known as the business doctor, by exploring the clear-cut signs of burnout that entrepreneurs face. She also talks about some tips she has on being intentional with time and how leadership fills business gaps. We also hear about the strengths that players and worker bees bring to a team, and how to identify these strengths to grow your business. Mentioned on the episode: https://www.wealthdynamics.com/ (Wealth Dynamics) https://www.amazon.com/Big-Leap-Conquer-Hidden-Level/dp/0061735361 (The Big Leap) by Gay Hendricks Connect with Lauren on https://www.linkedin.com/in/laurenegoldstein/ (LinkedIn), https://twitter.com/GldnKey (Twitter), https://www.instagram.com/gldnkey/ (Instagram), and https://www.facebook.com/lauren.e.goldstein/ (Facebook) Her http://www.GoldenKeyPartnership.com (website)

In this episode, Ariana Friedlander shares how to distinguish your inner critic and inner genius and why she recommends co-creating with clients. We also hear about how she applies the neuroscience of conversation in consulting. She then goes on to talk about her enthusiasm for journaling and breaking free of limiting patterns and self sabotage. Mentioned on the episode: https://www.invoca.com/ebooks/ultimate-guide-to-conversation-intelligence-for-marketers?utm_source=paid_search&utm_medium=adwords_gs&utm_content=ebook&utm_campaign=the_ultimate_guide_to_conversation_intelligence_for_marketers&ppc_campaign=conversation_intelligence&adgroup=cconversation_intelligence&utm_term=conversation%20intelligence&_bt=489967803255&_bm=p&_bn=g (Conversational Intelligence) https://roamresearch.com/ (Roam Research) https://joebalcom.blog/12-favorite-problems/ (12 Favorite Problems) Connect with Ariana on https://www.linkedin.com/in/arianafriedlander/ (LinkedIn), https://twitter.com/arianaf (Twitter), and https://www.facebook.com/RosabellaConsulting (Facebook) Her company https://www.rosabellaconsulting.com/ (website)

Dennis Consorte, digital marketing operations consultant and host of Snackable Solutions, joins us in this episode to talk about developing stronger bonds with clients and how an abundance mindset enables him to provide more for them. We also hear about the importance of refining soft skills, his journey from burnout, and how the right systems can empower organizations to find order in chaos. Mentioned on the episode: https://www.amazon.com/Habits-Highly-Effective-People-Powerful/dp/0743269519 (The 7 Habits of Highly Effective People) by Stephen R. Covey https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034 (How to Win Friends & Influence People) by Dale Carnegie https://jamesclear.com/atomic-habits (Atomic Habits) by James Clear https://www.amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288 (The Go Giver) by Bob Burg https://www.toastmasters.org/ (Toastmasters International) https://snackablesolutions.com/ (Snackable Solutions) Connect with Dennis on https://www.linkedin.com/in/dennisconsorte/ (LinkedIn), https://twitter.com/dennisconsorte (Twitter), and https://www.facebook.com/snackablesolutions (Facebook) His company https://www.consortemarketing.com/ (website)

Steve Brody presents the use of personality tests in being effective tools in creating self awareness and understanding organizational culture. He also recalls the lessons he learned from working with a mentor early on in his career. Additionally, Steve sheds light on his marketing strategies, CEO mastermind groups, transitions of firms post-acquisition, and more! Mentioned on the episode: https://birkman.com/ (Birkman International) https://www.discprofile.com/what-is-disc (Disc) https://www.myersbriggs.org/my-mbti-personality-type/mbti-basics/ (Myers Briggs) https://www.vistage.com/ (Vistage Worldwide) https://www.amazon.co.uk/What-Happens-after-Sale-Insights-ebook/dp/B019SR3T26 (What Happens After the Sale) Connect with Steve on https://linkedin.com/in/stevebrody (LinkedIn) His https://brodyassociates.net/ (website)

On this episode, Jonathan shares several different communities designed to bring independent consultants and experts together. Mentioned on the show: http://umbrex.co (Umbrex) https://www.cosolo.co/ (CoSolo) https://freelance.camp/ (Freelance Camp) https://growthmentor.com/ (Growth Mentor) https://www.yakcollective.org/ (Yak Collective) https://jasonvanorden.com/newsletter/ (Jason Van Orden) Connect with Jonathan on http://twitter.com/jonbstrong (Twitter) or Linkedin

Will Bachman, co-founder and Managing Partner of Umbrex, sits down with us in this episode to talk about how his time as a nuclear-trained submarine officer translates to his present work as a consultant. He also enlightens us about the five decade time horizon mindset, the struggles independent consultants face, and how Umbrex sets itself apart from other recruitment firms. Mentioned on the episode: https://podcasts.apple.com/us/podcast/unleashed-how-to-thrive-as-an-independent-professional/id1227297532 (Unleashed Podcast) https://umbrex.com/ (Umbrex) https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1491514736 (Tribes by Seth Godin) https://www.amazon.com/Irresistible-Consultants-Guide-Winning-Clients/dp/1683501640 (The Irresistible Consultants Guide to Winning Clients by David A. Fields) Connect with Will on https://twitter.com/willbachman (Twitter) Reach out to Will on https://www.linkedin.com/in/willbachman/ (LinkedIn) to get free access on how to set up your own consulting practice

Marketing strategy coach Susan Gold reveals on today's episode how she has helped companies grow by aligning with ideal clients. She also expresses her passion for the professional services industry and points out how websites can be cornerstones of businesses in the modern world. Later, she explains how key decisions were to a client's success story. Mentioned on the episode: https://www.amazon.com/Success-Principles-TM-Where-Want/dp/0060594896 (Success principles) by Jack Canfield Her strategy guide, https://susangoldcoaching.com/ (4 Must-Do Actions to Attract Your Ideal Clients) Connect with Susan on https://www.linkedin.com/in/susanmgold/ (LinkedIn.) https://susangoldcoaching.com/ (Susan Gold Official Website)

Darren Sudman joins us in this episode to discuss the value of spreading good news. He also talks about the evolution of corporate social responsibility, the power of the purpose intelligence quotient, and how a silver lining led him to fight for a very noble cause. Mentioned on the episode: https://simonsheart.org/ (Simon's Heart) https://unless.one/ (Unless) https://purpose360podcast.com/ (Purpose 360) Connect with Darren on https://www.linkedin.com/in/darren-sudman/ (LinkedIn).

In this episode, Zach Messler enlightens us about how communication in advertising has changed over the years and how we can apply this to our own messaging. He goes on to describe how important it is for companies to benefit from viewing the world through the lens of the audience and how we could all use a lot more of “Boom Shocka Locka” in our lives. He also recalls a book that has guided him in his journey as a communicator and different businesses that he has worked with in the past. Mentioned on the episode: https://corecare.io/ (CoreCare) https://fourhourworkweek.com/ (The 4-Hour Work Week by Tim Ferriss) https://zachmessler.com/get-my-message-clear/ (Get Clear Mini-Workbook) Connect with Zach on https://www.linkedin.com/in/zachmessler/ (LinkedIn) https://zachmessler.com/ (Zach's personal website)

Deepak Lalwani talks about how consultants can benefit from using prepared templates instead of starting from scratch. He also shares a book that has helped him sharpen his marketing and business development skills as a consultant. We also hear some misconceptions around management consulting and how he deals with these. Mentioned on the episode: https://www.davidafields.com/books/ (The Irresistible Consultant's Guide to Winning Clients) https://www.accenture.com/us-en?c=acn_glb_brandexpressiongoogle_12722872&n=psgs_1221&gclsrc=aw.ds&&c=ad_usadfy17_10000001&n=psgs_Brand-%7C-US-%7C-Exact_accenture (Accenture) https://www2.deloitte.com/global/en.html?gb:2ps:3gl:4global_branded_search:GC1000040:6abt:20211004:gcp100053_homepage_au_1= (Deloitte) https://home.kpmg/xx/en/home.html (KPMG) Connect with Deepak on his https://www.linkedin.com/in/deepaklalwani/ (personal LinkedIn) and his https://www.linkedin.com/company/deepak-lalwani-associates (company LinkedIn). https://www.deepaklalwani.com/ (Deepak Lalwani Official Website)

Terumi Okano talks about pricing her services to fit her lifestyle and gaining the confidence to start her own business. We also hear about how she attracts her ideal clients organically and the importance of frameworks to better serve clients. Mentioned on the episode: https://www.bostontechcreative.com/ (Boston Tech Creative) Connect with Terumi on https://www.linkedin.com/in/terumiokano/ (LinkedIn), https://www.facebook.com/tworoomie (Facebook), and https://www.instagram.com/bostontechcreative/ (Instagram)! https://www.clarifyyourmessage.com/terumi (Terumi Okano Official Website)

Michael Neil talks about the importance of simplification and using LinkedIn to find introductions instead of leads. We also hear about CoSolo, an exclusive community of consultants and boutique agencies, and Zero Fiction, a company that helps to eliminate the friction points across a business that slows revenue growth. Mentioned on the episode: https://www.cosolo.co/ (CoSolo Official Website) https://richarddolan.com/ (Richard Dolan Official Website) https://www.linkedin.com/company/zer0frixion/ (Zer0Frixion) Connect with Michael on https://www.linkedin.com/in/mjneil/ (LinkedIn), https://instagram.com/mjneil (Instagram), and https://twitter.com/mjneil (Twitter) https://www.mjneilconsulting.com/ (MJ Neil Consulting Official Website) Mentioned in this episode: CoSolo This episode is brought by CoSolo, an exclusive community dedicated to helping consulting firm owners accelerate their businesses. https://leaders-of-consulting.captivate.fm/cosolo (CoSolo)

Alain Hunkins talks about transitioning from education work and performing off-Broadway to getting his first corporate training job with little to no experience. He shares the three meta-skills that are a common denominator when breaking down leadership. We also discuss the power of building healthy habits and how long it takes for them to stick. Mentioned on the episode: http://www.enjoy-global.com/index.html (Enjoy Global) https://alainhunkins.com/resources/#book (Cracking The Leadership Code) https://alainhunkins.com/30-day-leadership-challenge/ (30-Day Leadership Challenge) Connect with Alain on https://www.linkedin.com/in/alainhunkins/ (LinkedIn) and Email https://alainhunkins.com/ (Alain Hunkins Official Website)