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Douglas has been in media and PR for over two decades. He's the founder of Betakit Inc and has been running Betakit, Canada's TechCrunch, for nearly 10 years. He understands what startups need to do to leverage PR, and how PR can help startups hire, fundraise and sell. On this episode, we get tactical and go deep on exactly when it makes sense to use PR and how founders can get the most from it.Why you should listenWhy you should treat PR like a subset of inbound marketingPR is all about telling the right stories to the right audiencesHow to conduct media profiling to find the right journalists in the right channels so you can get other people to write about youKeywordsPR, media strategies, startups, business goals, target audiences, media storytelling, marketing initiatives, traction, leads, stories, funding announcements, product launches, media profiling, channels, audiences, founder, pitch, media, framing, storytelling, target audience, channels, journalists, PR, origin story, company values, thought leadership, customer stories, employee storiesTimestamps:(00:00:00) Intro(00:05:19) The 101 of Media PR(00:06:04) Three Questions(00:08:40) An Operational Lens for Media Engagement(00:12:16) Understanding the Target Audience(00:19:55) Inbound Marketing(00:25:20) A Super Important Caveat(00:29:08) Roam Auto as an Example(00:34:00) The Right Channel(00:36:40) Treating Media Pitching Like Investor Pitching(00:43:04) Be Professionally Interested(00:44:49) Putting a Human Face on Your CompanySend me a message to let me know what you think!
Jeremy Balius, managing director and co-founder of Filament, shares valuable insights on the challenges partners face in distinguishing themselves and the importance of providing solution-based content instead of just product specifics.We also explore the unique hurdles that SMB partners encounter in outbound selling. From the importance of continuous communication to the necessity for customizable core campaigns, we explore how vendors can better support SMB partners. Highlighting examples from industry giants like Microsoft and Cisco, we discuss the benefits of tailored, automated marketing support and the effectiveness of focusing on specific verticals to meet diverse market needs.Finally, we discuss the strategic advantages of value-based selling and creating niche-specific content. Learn how understanding the distinct pain points of various industries can help partners segment their audiences more effectively. Connect with Jeremy on LinkedIn: https://www.linkedin.com/in/jeremybalius/_________________________Learn more about Channext
Join me, Nik (https://x.com/CoFoundersNik), as I talk with Chris Norton (https://x.com/chris_norton), founder and CEO of Prohibition PR, one of the UK's top public relations and social media agencies. We dive into the evolving PR landscape, authentic storytelling, and how to protect your brand in the digital age. Chris shares his journey from being one of the first on Twitter in the UK to building a team of 30 consultants managing the reputations of top brands. Chris also discusses the challenges of navigating disinformation, the power of social media, and his approach to helping businesses thrive even when the proverbial "crap hits the fan." Questions this Episode Answers:How can businesses protect their reputation in the age of social media?What are the key strategies for effective crisis management?How has the role of public relations evolved with the rise of digital platforms?What does it take to build and sustain a successful PR agency?___________________________Leave us a review on Apple Podcasts or Spotify and you could WIN $100!!Screenshot it, send it to us, and you will be automatically entered to WIN $100!Spotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284Every week I will pick a random listener who left a review to GET PAID!___________________________YouTube: https://tinyurl.com/nikonomicsYT___________________________This week we covered:03:23 Understanding the Role of a PR Agency06:19 The Evolution of PR and Social Media06:41 Chris Norton's Journey into PR16:02 Starting a PR Business in the UK20:56 The Evolution of Social Media Platforms21:24 Choosing the Right Channel for Your Audience22:01 LinkedIn Training and Personal Branding22:29 The Dial-Up Era to AI: A Journey Through Time23:09 Sponsor Message and Giveaway23:50 Navigating Multiple Social Media Channels24:13 The Importance of Channel Objectives25:37 Crafting a Thoughtful Social Media Strategy26:50 The Power of Storytelling in Marketing28:51 Rapid Fire Questions: Business Insights36:40 The Role of AI in Business40:55 Final Thoughts and Farewell
Today we're going to talk about the power of finding the right channel to share your expertise with others, while finding ways to continually learn more. To help me discuss this topic, I'd like to welcome Jonathan Rivera, Founder of The Podcast Factory and Host of ResultsLeader.fm. RESOURCES PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! The Podcast Factory website: https://www.thepodcastfactory.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Today we're going to talk about the power of finding the right channel to share your expertise with others, while finding ways to continually learn more. To help me discuss this topic, I'd like to welcome Jonathan Rivera, Founder of The Podcast Factory and Host of ResultsLeader.fm. RESOURCES PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! The Podcast Factory website: https://www.thepodcastfactory.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company SYNOPSIS In this episode, Greg Kihlström is joined by Jonathan Rivera, founder of The Podcast Factory and host of resultsleader.fm, to discuss the power of finding the right channel to share your expertise with others while continually learning. They share valuable insights and tips for marketers and CX professionals on how to create an agile brand. Tune in to gain valuable knowledge on marketing technology and CX.
A calm, sleep-inducing story read for 7-10 minutes, followed by 12 uninterrupted hours of 4hz (Delta Waves) Binaural Beats for Deep Sleep. (Left Channel 104hz) - (Right Channel 100hz) = (Delta Frequency 4hz) *For those interested in the science behind the incredible effectiveness of Binaural Beats for sleep, see more at the end of this description. In the enchanting underwater village of Seloria, Evalynn, a young mermaid with iridescent scales, indulges in her daily routine. Starting her day collecting kelp leaves, she moves on to rejuvenate under the coral fountain formed by gentle manatees, crafts melodies with hollow shells that attract mesmerized marine life, narrates tales to merchildren at the sandbanks, and unwinds at the Coral Cafe. As day turns to twilight, she retreats to a secluded alcove, a place of personal reflection, where she eventually succumbs to the comforting embrace of sleep, lulled by the harmonious symphony of the ocean. ---
A calm, sleep-inducing story read for 7-10 minutes, followed by 12 uninterrupted hours of 3hz (Delta Waves) Binaural Beats for falling asleep quickly. (Left Channel 103hz) - (Right Channel 100hz) = (Delta Frequency 3hz) *For those interested in the science behind the incredible effectiveness of Binaural Beats for sleep, see more at the end of this description. Rose embarks on a soothing train journey across the countryside, with the tranquil scenery of fields, forests, and coastlines unfolding outside her window. The rhythmic motion of the train, combined with a tapestry of natural sounds from chirping crickets to distant waves, lulls her into a peaceful slumber, mirroring the serenity of the night-time voyage. ---
A calm, sleep-inducing story read for 7-10 minutes, followed by 12 uninterrupted hours of 1hz (Delta Waves) Binaural Beats for Deep Sleep. (Left Channel 101hz) - (Right Channel 100hz) = (Delta Frequency 1hz) *For those interested in the science behind the incredible effectiveness of Binaural Beats for sleep, see more at the end of this description. In the peaceful setting of Harmony Valley, an artist named Graham spends his days in harmony with nature's rhythms. The story follows him through one of these days, from the moment he wakes to the calm of night, as he paints, strolls by a brook, tends to his garden, and sips chamomile tea. Throughout his daily activities, Graham finds peace and tranquility in the serene landscape around him and the simple joy of living attuned with nature's rhythms. The story concludes with Graham falling into a peaceful sleep, illustrating the cyclical, calming rhythm of life in Harmony Valley. ---
A calm, sleep-inducing story read for 7-10 minutes, followed by 12 uninterrupted hours of 2hz (Delta Waves) Binaural Beats for Deep Sleep. (Left Channel 102hz) - (Right Channel 100hz) = (Delta Frequency 2hz) *For those interested in the science behind the incredible effectiveness of Binaural Beats for sleep, see more at the end of this description. In the peaceful setting of Harmony Valley, an artist named Graham spends his days in harmony with nature's rhythms. The story follows him through one of these days, from the moment he wakes to the calm of night, as he paints, strolls by a brook, tends to his garden, and sips chamomile tea. Throughout his daily activities, Graham finds peace and tranquility in the serene landscape around him and the simple joy of living attuned with nature's rhythms. The story concludes with Graham falling into a peaceful sleep, illustrating the cyclical, calming rhythm of life in Harmony Valley. ---
A calm, sleep-inducing story read for 7-10 minutes, followed by 12 uninterrupted hours of 3hz (Delta Waves) Binaural Beats for REM Sleep. (Left Channel 103hz) - (Right Channel 100hz) = (Delta Frequency 3hz) *For those interested in the science behind the incredible effectiveness of Binaural Beats for sleep, see more at the end of this description. Today's Sleep Story is a tranquil, comforting tale set in a lush, timeless forest. The story invites readers into the humble life of Eli, a gentle soul living in harmony with nature. The narrative weaves a serene tapestry of the forest's symphony, from the rustle of leaves to the whispering brook, and captures the magical transition from day to night. Witness the calming spectacle of fireflies, feel the kinship with forest creatures, and experience the intoxicating scent of pine and wildflowers. As Eli prepares for sleep, you are immersed in the profound peace that envelops the forest, the cabin, and its inhabitant. This soothing narrative is a testament to the harmonious dance between man and nature, serving as a lullaby of tranquility that promises a peaceful slumber under the forest's watchful gaze. ---
Half the battle of communicating is using the right channel. Do you know which channel to use for which conversations? Do you know which channel to use with certain people? Communication goes much more smoothly when you can use the right channel for the receiver of the message. Practice changing the channels and see what response you get in return. Ready to finally have the hard conversation that could change everything? https://erinwoodruffcoaching.com/toolbox Are you married to an introvert? Find out right now with this FREE quiz!https://erinwoodruffcoaching.com/quiz-are-you-married-to-an-introvertTake the FREE quiz right now to see where you fall on the introvert/extrovert spectrum.https://erinwoodruffcoaching.com/quiz-introvert-extrovert-spectrumMusic: https://pixabay.com/music/id-112179/
Half the battle of communicating is using the right channel. Do you know which channel to use for which conversations? Do you know which channel to use with certain people? Communication goes much more smoothly when you can use the right channel for the receiver of the message. Practice changing the channels and see what response you get in return. Ready to finally have the hard conversation that could change everything? https://erinwoodruffcoaching.com/toolbox Are you married to an introvert? Find out right now with this FREE quiz!https://erinwoodruffcoaching.com/quiz-are-you-married-to-an-introvertTake the FREE quiz right now to see where you fall on the introvert/extrovert spectrum.https://erinwoodruffcoaching.com/quiz-introvert-extrovert-spectrumMusic: https://pixabay.com/music/id-112179/
Half the battle of communicating is using the right channel. Do you know which channel to use for which conversations? Do you know which channel to use with certain people? Communication goes much more smoothly when you can use the right channel for the receiver of the message. Practice changing the channels and see what response you get in return. Ready to finally have the hard conversation that could change everything? https://erinwoodruffcoaching.com/toolbox Are you married to an introvert? Find out right now with this FREE quiz!https://erinwoodruffcoaching.com/quiz-are-you-married-to-an-introvertTake the FREE quiz right now to see where you fall on the introvert/extrovert spectrum.https://erinwoodruffcoaching.com/quiz-introvert-extrovert-spectrumMusic: https://pixabay.com/music/id-112179/
A calm, sleep-inducing story read for 7-10 minutes, followed by 12 uninterrupted hours of 4hz (Delta Waves) Binaural Beats for Deep Sleep. (Left Channel 104hz) - (Right Channel 100hz) = (Delta Frequency 4hz) *For those interested in the science behind the incredible effectiveness of Binaural Beats for sleep, see more at the end of this description. Today's Sleep Story is a tranquil, comforting tale set in a lush, timeless forest. The story invites readers into the humble life of Eli, a gentle soul living in harmony with nature. The narrative weaves a serene tapestry of the forest's symphony, from the rustle of leaves to the whispering brook, and captures the magical transition from day to night. Witness the calming spectacle of fireflies, feel the kinship with forest creatures, and experience the intoxicating scent of pine and wildflowers. As Eli prepares for sleep, you are immersed in the profound peace that envelops the forest, the cabin, and its inhabitant. This soothing narrative is a testament to the harmonious dance between man and nature, serving as a lullaby of tranquility that promises a peaceful slumber under the forest's watchful gaze. ---
A calm, sleep-inducing story read for 7-10 minutes, followed by 12 uninterrupted hours of 1hz (Delta Waves) Binaural Beats for Deep Sleep. (Left Channel 101hz) - (Right Channel 100hz) = (Delta Frequency 1hz) *For those interested in the science behind the incredible effectiveness of Binaural Beats for sleep, see more at the end of this description. Today's Sleep Story is a serene tale set in the quaint coastal village of Aurora's Cradle, where time seemingly stands still. The story follows Adelais, a gifted weaver known for her beautiful tapestries, on a day filled with quiet contemplation and creative inspiration. As the sun sets, she draws upon the vibrant hues of nature to weave a tapestry that reflects the tranquil beauty of her surroundings. After a fulfilling day of capturing the essence of her serene world into her art, Adelais falls into a deep and peaceful sleep, her heart content and her spirit aligned with the tranquil rhythms of her village. This story invites readers into a world of tranquility, where beauty, creativity, and serenity coexist in harmony. ---
Justin Simon (a content strategy consultant) shares his 3C Content Repurposing Strategy for getting off the content creation hamster wheel. Download the free powerups cheatsheet: https://marketingpowerups.com/026In this Marketing Powerups episode, you'll learn:Why content distribution is so important.The benefits of considering content distribution first.Justin's 3C content strategy.How diversification accelerated Justin's content career.
When working in a comms team or for yourself, it pays to put time and effort into developing a channels mix that services both your internal and external audiences. The right mix of channels, used in the right way, can help you achieve your business goals - whether that's growth, improving brand awareness, or something else entirely!The challenge we have today is that we have SO MANY channels to choose from! And it can be really tempting to just jump on the bandwagon of the latest fad, or try and use too many channels. So in this episode, I share three key principles to guide your decision making around what channels to use to meet your business needs. Whether you're a management consultant, lead a corporate affairs team, design wedding cakes ... or anything in between, this episode is for you!Links mentioned in this episode:Blog post: How to reach a non-wired workforceSubscribe: FREE 12-month comms toolkitSay hi!Follow me on LinkedInFind out what I'm up to InstagramCheck out my websiteAsk a question
On this episode of #NoFilter Healthcare, co-hosts Taylor Dunn & Tamara Dhanda sit down to talk about making a marketing strategy for your business & finding the right channel for your marketing.In this episode, we discussed: Deciding on a marketing strategy How to use your current network of customers to enhance your marketing Finding out the appropriate channel for your business & more! To learn more about UptimeHealth please use the links below:- Website - LinkedInAlso, be sure to follow us on our social channels:- Website - LinkedIn - YouTube - Newsletter
There are many ways for financial institutions to communicate with their accountholders in the digital age. With so many options, it's easy mistake quantity for quality. Effective communication is still a matter of listening mindfully to the people you serve and intelligently providing them with the information that's pertinent to them. The only thing that's changed is how that's accomplished.In this episode of The Digital Banking Podcast, host Josh DeTar welcomed Gregg Hammerman, the CEO of Larky. The two discussed the banking world and the challenges digital transformation has brought to financial institutions. They talked about sales as a service, how to communicate with customers in the right way, and how to choose a communication channel.
Are you looking for a mortgage advisor or do you want to chat about your mortgage scenario? I am licensed in all 50 States for all your needs mortgage advice or a mortgage coach, then this is the right channel for you! For the Fastest Service please call us at (844)775-5626 Get Started on your Application https://frioteam.loanzify.io/register?main Schedule a One-on-One meeting https://tinyurl.com/2p82v3ae ⇒The Rate Update Newsletter: http://housingnewsletters.com/therateupdate/subscribe TOOLS I USE: MBS Live http://www.mbslive.net?rid=GFC7FA Links to TOOLs I recommend you use: #1 Home Valuation system that I personally use (FREE) https://hmbt.co/63EqkK Mortgage Calculators: https://www.therateupdate.com/mortgage-calculators/ Insurance Quote: https://landmarkinsured.com/landmark-landing Credit Scores & More #1 Recommended: https://www.smartcredit.com/?PID=42980 Credit Scores and More: https://creditscoresandmore.com/ Programs I specialize in:
Melissa Barron and Jordan Slingo are both Senior Wealth Advisors with Elwood & Goetz Wealth Advisory Group in Athens, GA. They join the show today to discuss their individual journeys in the financial planning industry, including what it was like entering the profession when entry-level jobs were hard to come by. Listen in as Melissa and Jordan share how they got started in the industry, as well as how they managed to get their foot in the door. We also discuss the compelling nature of the financial planning industry and how two people with different backgrounds, interests, and skill sets can find their way to the same firm and successfully operate in similar roles. You can find show notes and more information by clicking here: https://bit.ly/3c4nVxf
Matthew Kay is a Growth Marketing Consultant who currently focuses on SEO-related work. He has a proven track record of driving success across digital channels. In this episode, Matthew reveals that SEO is not an overnight endeavor. He further discusses knowing when to start an SEO campaign —if it is the right fit and the right thing to do. He also shares about the struggles he came across as a solo consultant, and how he started this career out of his love for Lego. Mentioned on the episode: https://www.growthmentor.com/ (GrowthMentor) https://www.linkedin.com/company/beyond-the-brick/about/ (Beyond the Brick) https://growthplays.com/ (Growth Plays) Connect with Matthew Kay on https://www.linkedin.com/in/matthewgkay/ (LinkedIn) and https://www.twitter.com/matthewgkay (Twitter)
There are so many social media channels out there, and it can be tough to figure out which one is right for your aquatics agency. Luckily, the experts at Aquatics Today are here to help! In episode 11 of the Aquatics Today podcast, we chat about how to choose the perfect social media channel for your agency. We also share some tips on how to use social media to market your aquatics programs and services. This is a must-listen for any aquatics professional!
The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
I don't know if you have access to Apple TV+, but if you have not watched the movie "Coda", I can highly recommend it. Coda is a movie about a deaf family in the fishing town of Glouster Massachusetts. The youngest is a girl who can hear and finds her passion is singing, while she is the voice who signs (American Sign Language) for her family when people are speaking. She is channeling speaking to her deaf family and visa-versa. When it comes to marketing, channels are often thought of as platforms. Platforms are like all of those streaming services. They are channels that people watch. Most are free, but a few people pay for it monthly. Just like we watch TV and movies on Apple TV+, Netflix, Hulu, Disney+, and Amazon Prime, people are watching their email, Facebook, Twitter, LinkedIn, Medium, Google, and more for content to educate and inform them. "That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains." - Steve Jobs In this episode, I will discuss how segmenting your content and creating industry-specific channels can figuratively NOT fall on deaf ears. Want To See How To Market BETTER? - Click Here
Change Your Mind- Change Your Life! Your Complete Guide to Success After Covid-19 w/ Robert Paisola
If your business needs FUNDING, you found the right channel! This is a Live Broadcast with Robert Paisola of Western Capital, Annabella Gutman of Club Annabella and Hill from Hill Financial Inc. ENJOY This broadcast is being released in 4 languages and we will be adding a full transcript for you to review. CHANGE YOUR MIND, CHANGE YOUR LIFE is a Western Capital Multimedia Production @Copyright 2022- All Rights Reserved Today's Sponsor is Mercedes Benz USA at https://www.mbusa.com To Reach Your Hosts CLUB ANNABELLA: https://clubannabella.world/ ROBERT PAISOLA OF WESTERN CAPITAL: www.RobertPaisola.com HILL of HILL INDUSTRIES AND HILL FINANCIAL: AKA MAYHEW PRODUCTIONS LLC AKA: HILL COUNTRY STORAGE LLC PRODUCTION FACILITY: THE MANCAVE PODCASTING NETWORK ADDITIONAL FEEDS: I HEART MUSIC: https://www.iheart.com/podcast/269-change-your-mind-change-yo-94318743/ SPOTIFY https://open.spotify.com/show/52K5dL9uYx4IQuoghEws8f APPLE PODCASTS: https://podcasts.apple.com/us/podcast/change-your-mind-change-your-life-your-complete-guide-to-success-after-covid-19-w-robert-paisola/id1585524159 GOOGLE PODCASTS: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy82MzMwZmNiMC9wb2RjYXN0L3Jzcw== AMAZON.COM PODCASTS https://www.amazon.com/Change-Complete-Success-Covid-19-Paisola/dp/B08JJPG66Y --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/changeyourmindandlife/message
How do you choose the right channel tech to maximize your results? Colleen Matthews has led the successful purchase and implementation of PRM at several companies and shares her expertise based on lessons learned from the front lines. Listen to this episode as she shares key knowledge points for the tech buying journey such as building your business case to get organizational buy-in and which top characteristics she looks for in a PRM solution in order to be successful.
In this Marketing Over Coffee: In this episode Nancy Chen of Zumper talks about building unique customer experiences! Direct Link to File Brought to you by our sponsors: UserTesting and Terminus Starting with Email, and over to Postmates Building automated customized outgoing engagement email for the Zumper Real Estate Rental Platform 5:25 Experience what your […] The post Sending The Right Content in The Right Channel at the Right Time appeared first on Marketing Over Coffee Marketing Podcast.
Sashee Chandran is the founder and CEO of Tea Drops, the organic, ground leaf teas that dissolve into your cup - no bag or infuser needed. On this episode of ITS, Sashee and Ali talk about sales channels and alignment - not every product makes sense in every channel, and every product has a few channels that really make sense. They also chat subscription, why it can be huge for a brand, but why it also requires more attention than you think.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.
What should I do? Why am I here? How am I called? Where do I fit in? Can it all be as simple as “God needs a friend, and I can be that friend”? If you're open to discovering that the key to your calling is making God your best friend, then settle in with Eleanor, Brenda, and Randy as they consider how to meet your Divine Best Friend in the morning and then embrace and rejoice in the day He sets before you.
What percentage of your channel partners are achiveing their sales targets? Recruiting partners who are non-productive or a bad fit with your company is a costly waste of time. Paul Bird, Salesforce enthusiast and portal wizard at Magentrix, comes back for another Channel Journeys interview to share how you can find the right channel partners … Paul Bird: 3 Tips for Finding the Right Channel Partners Read More » The post Paul Bird: 3 Tips for Finding the Right Channel Partners first appeared on Channel Journeys.
Put your audience first — the motto of every journalism school.Put your product first — the motto of every marketing department.When a hard-nosed journalist transitioned into a savvy content marketer, she merged those two ideas. And with that, she made magic happen.In this episode, Melanie Deziel, former NYT journalist, chief content officer at StoryFuel, and author of The Content Fuel Framework, joins me to discuss how to tell the right story on the right channel with the right team.
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In launching your startup, you’ll need to determine which sales channel is best for your business. The sales channel is how you reach prospects and then turn them into customers. Most first-time startup founders envision a channel and then assume that’s the best path. Experienced founders know you must research, test, and analyze the channels to find the best one. Here are the steps to choosing the right channel: First, determine what you are looking for such as quantity of leads, low-cost leads, new markets, or other. Consider the constraints - how much budget do you have, how much time do you have, do you need to contact a specific type of customer? Set up a table and fill out the various channels such as direct sales, affiliates, SEO/SEM, partners, and more. Run some tests to see how the customer acquisition process goes. Analyze each channel for cost, time, ability to scale, response time, and other. You’re looking for channels that provide high-quality leads at a low cost, with a fast response time, and the ability to grow lead targets through that channel. Don’t assume that the first channel that came to you is the best channel. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let’s go startup something today. ___________________________________ For more episodes from Investor Connect, please visit the site at: Check out our other podcasts here: For Investors check out: For Startups check out: For eGuides check out: For upcoming Events, check out For Feedback please contact info@tencapital.group Music courtesy of .
For 26 years, beauty brand Paula's Choice has traded on the principles of truth and transparency in skin care. This was pioneered by its founder Paula Begoun, known in beauty as "The Cosmetics Cop." But when Erika Kussmann, CMO and general manager, arrived at the clean beauty brand about five years ago, she knew Paula's Choice had an opportunity to reintroduce its story with a larger audience. Begoun had stepped back from daily operations, and though Paula's Choice was a cult beauty brand, Kussman admitted it was a "pretty small cult" at the time. "Awareness is so important," said Kussmann. "If you're going to be raising and really driving awareness, you want to be consistent so that you get that recognition and it's working harder for you." This was especially true as Paula's Choice was facing more competition from emerging skin-care brands like Drunk Elephant and The Ordinary. Both -- and many others -- had adopted their takes on non-irritating, fragrance-free clean ingredients. Following a rebrand complete with visual cues, the digitally-native indie brand has found its way to a Gen-Z audience. "These younger generations are quite savvy; they're doing a lot of ingredient research. Specifically, what's interesting about TikTok is that it's a place where you can have quick education and hacks," Kussman said. "We have everything from this long-form, more serious research content that can be translated into a skin-care routine to [content] that's fun for these channels."
This week Ryan Schopp, Vice President of Marketing at AppDynamics joins Channel Edge to share his thoughts on investing in the right channel partners. Listen in as Ryan shares his company’s approach to determining the group of channel partners to focus upon and how they go about categorizing partners at AppDynamics. At the heart of AppDynamics’ channel program is a modified version of the MEDDIC enterprise sales process they’ve coined as BEPIC (pronounced “Be Epic”). Ryan uses this acronym to guide and focus his team. The acronym stands for: Belief – The foundation of the program is to get both sides to believe strongly in AppDynamics and the value it will provide customers. This happens over time starting with a structured sales deck that everyone is trained to present. Executive Sponsorship – Finding and building a belief with the right executive sponsor is critical to success. An executive is identified and targeted during the Belief part of the process and their commitment to the program is secured as a second step. Propensity to Buy – Ryan’s team and the channel partner work together to identify the twenty accounts with the highest likelihood to buy. They then narrow the list to the top 5 and work together to secure the business. Interlock –AppDynamics’ uses what Ryan describes as a value pyramid to present the offering to customers. Cadence – is all about holding each other accountable to how often they get together and work on these accounts and track their progress. Ryan also shares how investing in the right channel partners helps AppDynamics amplify what they achieve in the market. He describes the approach as being like Account Based Marketing but focused on investing in the right channel partners. Ryan’s team sounds truly committed as they are spending 80% of their time and budget on their top 50 partners; a list that is revisited every six months.
God speaks to us in many different ways. We must be listening and in tune to what He is saying in order to truly hear properly.
The best laid plans coming apart at the seams, so now what? Race cancelled? Should you ramp up or cut back? It's a stressful time, but also one for opportunity to evolve, grow and transform. Working at home, eating better, no pool, rejuvenating. Today we look at how broken routines can be a great opportunity with the right approach. Topics: An introverts dream come true Don’t be afraid but be smart Race Cancelled - do you test it or step back? Unique times for a coach Having a coach vs. a training plan Is your instinct now to train more? Stress is higher for everyone Routines are gone What to do if pool is closed? Take it easy on Race Directors Tune your heart to the right channel You can’t have a big enough base 5 hour ride changed to two hours Best thing to do now is go back to the basics How much time do you need to get ready for IM? How to think about PEAKING It’s a good example of how to get better You want to be ready WHEN THE TIME COMES This time can and should be a stress reliever It’s a good time to delete tri-calc Great time to create new habits Relax and Rejuvenate Keep the lungs clean and clear… move in fresh air Evolution, growth and transformation --------------- Looking for an awesome coach this season? Former Professional triathlete, Jessica Jacobs is now coaching for C26 Triathlon. Check out her bio and contact information at our Coaching Page on C26Triathlon.com If you're looking for a great custom coaching plan, please check out the new C26 Systems Plan for 2020 at the new c26triathlon.com. Coach Robbie will lay out your entire season (from 12-40 weeks) culminating at your A-Race. Take the confusion out of your entire year for only $499. The package includes team events, access to our online hub resource library, priority camp registration and more. Big Shout out to podcast listener and Wordpress designer Bobby Hughes for helping get the new c26triathlon.com off the ground. If you like what you see and may need a website, check out Bobby’s work at https://hughesdesign.co/ You can also slide by www.crushingiron.com which is now the official blog page for the podcast. Community and coaching information are at www.c26triathlon.com Our 2020 C26 Camps are sold out (other than swim camp) Find out more on our Camps Page. If you'd like to support the Crushing Iron Podcast, hit up our Pledge Page and help us keep this podcast on the rails. Thanks in advance! Are you thinking about raising your game or getting started in triathlon with a coach? Check out our Crushing Iron Coaching Philosophy Video Please subscribe and rate Crushing Iron on YouTube and iTunes. For information on the C26 Coach’s Eye custom swim analysis, coaching, or training camps email: C26Coach@gmail.com Facebook: CrushingIron YouTube: Crushing Iron Twitter: CrushingIron Instagram: C26_Triathlon www.c26triathlon.com Mike Tarrolly - crushingiron@gmail.com Robbie Bruce - c26coach@gmail.com
Establishing the right channel for your business to excel in online customer engagement involves having the right message at the right time for each customer segment. In this episode of the Empower Business Show, Focus on the Right Channel. Visit lenabenjamin.com and click on Podcast on the main menu to get involved in the show. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/empower-business/message
Are You Asking the Questions to Get the Answers You Need or the Answers you Want? Business models are constantly changing and evolving. And companies that adjust and adapt are the ones that survive. Doing things the way we have always done them is what can leave our channel programs and our companies stagnant or … Laura Steward: Asking the right channel questions Read More »
Episode that discusses how to tune into the right channel of life towards success and why having an open mind will always lead you towards success --- Support this podcast: https://anchor.fm/CreationZone1997/support
#GeorgeDziedzic spent his career in the channel, building Intergraph into a channel powerhouse. He founded and ran #FosterMcCallum helping start ups to the likes of #Cisco and #IBM build their channels by partnering with & onboarding the #rightpartners. Building on good decisions early in the relationship, George helped his client develop an ecosystem that serves both vendor and partners We focus on the ultimate objectives of growth, profitability, risk minimisation, speed-to-market and rapidly building critical mass We explore each phase of the lifecycle of a partner network, from conception and recruitment, to management and restructuring, as well as providing partner and partner manager training We discuss sales, accountability, codeveloping solutions, coopetition, partner with partner collaborations This interview is packed with valuable insights and advice for anyone considering developing a channel or wanting to work out why their channel isn't working and wanting to revitalise it - - I am looking for beta testers for 2 channel sales training programmes 1-day bootcamp - Channel Sales Excellence (for vendor channel managers) 3-day bootcamp - The Road to Channel Sales Excellence (for vendors to work with their best partners collaboratively to help both sides make considerably more money and build deeper understanding) We are offering 2 for the price of 1 for both programmes If you are interested in learning more about these programmes please call me on 07515 937221 or email me on mcauchi@sandler.com Thank you for listening. Please comment, like and share this episode and subscribe to listen to the other interviews
Dear Listeners - Thanks for tuning in regularly to our broadcasts and engaging in our show by sending in your comments and questions.. You can also check out where there are free Sahaja Yoga Mediation classes in your area to attend over the CastBox : www.freemeditation.com/meditation-classes/. If you are interested in learning how to enjoy the peace of meditation, come along. Sahaja Yoga Meditation weekly classes are offered free of charge every time. Meditation sessions are always free, open to anyone and everyone who has an interest in meditation - young and old, beginners and seasoned pros. Sahaja Yoga Meditation techniques works for modern day people of all ages and walks of life. Simple and effective techniques of Sahaja Yoga Meditation allow us to achieve balance, master stress, improve our health, and face ourselves. What to expect: If you put in the time to meditate daily, the results will appear right away. At the end of month you will acquire a new skillset empowering you to face the reality of life's challenges, and have a greater sense of purpose, belonging and peace. Why is it free? Sahaja Yoga Meditation is always free and the meditation instructors, with over fifteen years of experience, dedicate themselves to propagating this experience of Love. As it has changed us, it changes others, and changes the world. Experience universal connection and joy!
Jon Garcia - Wednesday, September 5, 2018
We recap our American Independence Days, Ethan is stuck in the past, Will saw the Baywatch The Motion Picture and explains how it relates to the Transformers franchise, we do more Left Channel & Right Channel shenanigans, Are the Incredibles movies for kids?, Schindler's List Merchandising, Tyler comes up a new Transformer, a Hardwick Update, Will tells a story, & we inprov the ending with our guest Barbscreen. http://www.talking.fail/ Support us: https://www.patreon.com/talkingfail Facebook: https://www.facebook.com/TalkingFail/ Twitter: https://twitter.com/TalkingFail D&D Podcast that Tyler plays on: Nerdy People Play D&D http://nerdythingspod.com/podcast/podculture-plays-dd-episode-1-cast-detect-evil-on-the-dm/ Music Podcast with Tyler & Brian Matthews: The Discgographers thediscographers.simplecast.fm Ethan & Will's YouTube show: Cruisin' Craigslist https://www.youtube.com/watch?v=h4oGzc8Z5yU&list=PLd1TqWvZfFdA0m-EB1uPLoP1XCyFEzF_b
How to channel the right channel partner strategy? After all, the right relationship is everything, especially in business. In this episode of Topic TBD, Paya COO Mike Vaughn says risk is real in the payments ecosystem, and channel partnerships must be about far more than distribution.
How to channel the right channel partner strategy? After all, the right relationship is everything, especially in business. In this episode of Topic TBD, Paya COO Mike Vaughn says risk is real in the payments ecosystem, and channel partnerships must be about far more than distribution.
A few years back I caught up with Clayton Chrismas who purchased TrollingMotors.net from me. I learned how much better the business was doing once it was freed from the shackles and constraints of it's incompetent previous owner (much better, it turned out). You can find show notes and more information by clicking here: http://bit.ly/2CpINY9
Blind Abilities offers this, the third installment in their series: the Process Of Creating A Podcast. In this Part, Pete Lane covers Chapter 5 of the series in which he demonstrates how he applies various effects to separate mono tracks, including eliminating “speak-overs” where two people speak at the same time, applying silence to quiet the gaps in between speaking, and applying Equalization to a single track to enhance the audio quality of the voice. Join Pete as he continues to take us through his comprehensive process of creating and producing a podcast using Amadeus Pro, the multi-track recording and editing software for the Mac. Included in this Part: * Chapter 5 - Editing and Applying Effects To Multiple Tracks * Below is a list of Amadeus Pro Keyboard Commands used in this series: Navigation Commands - Move to next/Previous Marker - Option + Right/Left Arrow - Extend Selection to Next/Previous Marker - Command + Right/Left Arrow - Move to beginning/end of audio file - Option + Home/End - Go To Location (determine and/or go to exact time location of audio file) - Command + G - Move to Right Channel in single stereo track - Press Down Arrow key twice - Move to Left channel in single stereo track - Press Up Arrow key twice - Move between single tracks in a multi-track file - Press N, or VO + Up/Down Arrow Action Commands - Place Insertion Point - Command + P - Play/Pause selected audio - Press spacebar - Play from beginning of audio file - Press Tab key - Advance/Reverse Play Back - Press Right/Left Arrow during play back - Sample resulting audio after deletion is made - Press E - Set Marker - Press P, or Command + Shift + M - Delete Selected Audio - Press Backspace button at top right of keyboard - Delete all tracks together in multi-track file - Option + Back space - Listen to focused track in multi-track file - Shift + spacebar - Save File - Press S - Save As new file - Command + Shift + S - Repeat last action - Command + T - Undo Previous Action - Command Z - Redo Undone Action - Command + Shift + Z - Bounce Multi-track file to a new, single-track file - Command + Shift + F - Fade-in - Command + Shift + Comma - Fade-out - Command + Shift + Period Stay tuned for Part 4 of this series where we will convert our two mono tracks to stereo, apply effects, and then bounce our two stereo tracks to a single stereo track.
Blind Abilities Presents Part 2 - The Process Of Creating A Podcast. Pete Lane takes us through more editing of the interview: eliminating silences, ums, ahs and other unwanted portions of the interview. He then splits the track into two mono tracks and performs De-noising of some unwanted background noise on Erica’s track. This Part includes two Chapters in the series: * Chapter 3 - Continuing The Editing Process, and * chapter 4 - splitting The Tracks & De-noising #TheProcessOfCreatingAPodcast #BlindAbilities #AmadeusPro * Below is a list of Amadeus Pro Keyboard Commands used in this series: Navigation Commands - Move to next/Previous Marker - Option + Right/Left Arrow - Extend Selection to Next/Previous Marker - Command + Right/Left Arrow - Move to beginning/end of audio file - Option + Home/End - Go To Location (determine and/or go to exact time location of audio file) - Command + G - Move to Right Channel in single stereo track - Press Down Arrow key twice - Move to Left channel in single stereo track - Press Up Arrow key twice - Move between single tracks in a multi-track file - Press N, or VO + Up/Down Arrow Action Commands - Place Insertion Point - Command + P - Play/Pause selected audio - Press spacebar - Play from beginning of audio file - Press Tab key - Advance/Reverse Play Back - Press Right/Left Arrow during play back - Sample resulting audio after deletion is made - Press E - Set Marker - Press P, or Command + Shift + M - Delete Selected Audio - Press Backspace button at top right of keyboard - Delete all tracks together in multi-track file - Option + Back space - Listen to focused track in multi-track file - Shift + spacebar - Save File - Press S - Save As new file - Command + Shift + S - Repeat last action - Command + T - Undo Previous Action - Command Z - Redo Undone Action - Command + Shift + Z - Bounce Multi-track file to a new, single-track file - Command + Shift + F - Fade-in - Command + Shift + Comma - Fade-out - Command + Shift + Period Stay tuned for Part 3 of this series next week. Please provide feedback on this initial episode by writing to Info@BlindAbilities.com
Blind Abilities Presents, A new series entitled Creating A Podcast. Pete Lane introduces, the first part in a multi-part series on the process of creating a podcast, from the initial Skype recording, editing and applying effects, working with split tracks, creating an Intro, Outro and inserting transitions. This is a detailed and tightly edited podcast intended for both beginners and others who might want to pick up a tip or two. This initial part includes the first two Chapters of the podcast: * Chapter 1 covers an overview of Audio Hijack, the Mac app on which the Skype recording was made. The recording features a conversation between Erica turner and myself, the completed podcast for which was posted at: www.BlindAbilities.com on May 27, 2016. * Chapter 2 includes the initial editing of unwanted portions of the call using Amadeus Pro. * Below is a list of Amadeus Pro Keyboard Commands used in this series: Navigation Commands - Move to next/Previous Marker - Option + Right/Left Arrow - Extend Selection to Next/Previous Marker - Command + Right/Left Arrow - Move to beginning/end of audio file - Option + Home/End - Go To Location (determine and/or go to exact time location of audio file) - Command + G - Move to Right Channel in single stereo track - Press Down Arrow key twice - Move to Left channel in single stereo track - Press Up Arrow key twice - Move between single tracks in a multi-track file - Press N, or VO + Up/Down Arrow Action Commands - Place Insertion Point - Command + P - Play/Pause selected audio - Press spacebar - Play from beginning of audio file - Press Tab key - Advance/Reverse Play Back - Press Right/Left Arrow during play back - Sample resulting audio after deletion is made - Press E - Set Marker - Press P, or Command + Shift + M - Delete Selected Audio - Press Backspace button at top right of keyboard - Delete all tracks together in multi-track file - Option + Back space - Listen to focused track in multi-track file - Shift + spacebar - Save File - Press S - Save As new file - Command + Shift + S - Repeat last action - Command + T - Undo Previous Action - Command Z - Redo Undone Action - Command + Shift + Z - Bounce Multi-track file to a new, single-track file - Command + Shift + F - Fade-in - Command + Shift + Comma - Fade-out - Command + Shift + Period Stay tuned for Part 2 of this series next week. Please provide feedback on this initial episode by writing to Info@BlindAbilities.com #CreatingAPodcast #BlindAbilities
New post from The eCommerceFuel Blog: It's been eight years since Right Channel Radios first opened its eCommerce doors. After a cart migration, major website overhaul and lots of lessons learned over the years, the business has officially been sold. Today we're talking about the biggest takeaways Drew and Andrew walked away with after selling eCommerce businesses. It takes more planning, strategizing and moments of doubt than one might think. Subscribe: iTunes | Stitcher (With your host Andrew Youderian of eCommerceFuel.com and Drew Sanocki of Nerdmarketing.com) Andrew: Welcome to the eCommerceFuel podcast, the show dedicated to helping high six and seven figure entrepreneurs build amazing online companies and incredible lives. I'm your host and fellow eCommerce entrepreneur, Andrew Youderian. Hey guys, it's Andrew here and welcome to the eCommerceFuel podcast, thanks so much for tuning in today. Joined by Mr. Drew Sanocki, the man from New York City consultant and business owner extraordinaire. Drew, how are you doing buddy? Drew: Good, how are you doing? Andrew: Good, I was looking at Nerd Marketing and things are looking sharp over there man, you've got a pretty beautiful brand and site with some awesome content. Drew: It's getting there. I read some book on design for founders, I think it's called "Design for Founders," taught me a lot about typography which I got into, you can sink a lot of time into that but I love it now, it's really interesting, I recommend it for anybody who is looking to brand a site or a blog. Andrew: Yeah, it looks super sharp, I was jotting a bunch of notes down and stuff that I'm totally going to swipe for the eCommerceFuel site, yeah it looks sharp man. Drew: Oh fun, good. Andrew: But yeah, today talking about some kind of crazy, crazy news. I sold the business. Drew: I know. Congratulations. Andrew: Yeah thank you. Sold Right Channel Radios which is the business I've had for, man, I guess where it all started back in 2008 so owned it for eight years and just this last couple of weeks ended up closing on the sale. Drew: So is this the first official announcement? Andrew: Publicly it is, I've been chatting with people in the community about it, the private community but in terms of public announcement, yeah, this is where it's getting broken. Drew: Well that's great, well congratulations, this is your second exit. Andrew: Yeah. Drew: Isn't it? Andrew: Yeah, thank you, this is my second one, sold TrollingMotors.net a couple of years ago and this is number two. Drew: That's great, got all sorts of questions for you. Andrew: Yeah, hit me man, it's kind of strange doing a podcast about selling your own business but you were kind enough to come on and help me do it so it wasn't just me talking to people. Drew: Well I'm happy to be here, I sold my first business, it seems like ancient history now, but back in 2011, 2012. Andrew: Yeah, Design Public, right? Drew: Yup and then we sold a business where I was the CMO, Karmaloop, we sold that about a month ago. Andrew: You're partnered up with a private equity group for that, right? Drew: Yes, I mean they did the deal, I did the diligence on the deal, came on board, helped return the company to profitability and we sold, they made most of the money off of the deal unfortunately, but yeah. Andrew: Probably it's safe to say they probably brought most of the money to the deal, right? Drew: Yeah, I was a mere pawn. Andrew: Yeah so I thought it would be kind of fun to just kind of talk quickly about why I sold, who I sold it to and then get into some lessons, both kind of some lessons I learned from the sale and also get your kind of thoughts on it. Drew: Sounds good. Long-Term Prepping Before Putting Up a "For Sale" Sign Andrew: So probably the biggest takeaway for me, and this is something I realized after the fact,
In this week’s edition of “I like Juice,” we present not one but two complete conversations! In the Left Channel, we have the @sikkdays, the @RymzWiTerminatr, the @raislak, and MC @pauld. In the Right Channel, we have @teenydvl, @ItsLynzi, and … Continue reading →
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