Podcasts about northbeam

I sat down with Collin Slattery, founder of Taikun Digital. He has helped scale brands from scrappy startups to multi-million revenue machines using Google Ads. We had real talk about Google Ads and how to ensure your spend actually drives incremental revenue not vanity metrics.We dig into what actually moves the needle in Google Ads today, including:Why Google brand is NOT bringing incremental revenue - 90% of the timeHow incrementality testing can reveal what's really driving salesWhat most brands get wrong about Google ShoppingWhy Performance Max isn't the growth engine you think it isHow to use scripts to cut ad waste and scale efficientlyTools like Triple Whale and NorthBeam that give you an edge in attribution00:00 Welcome to the E-Commerce Impact Podcast00:24 Introducing Colin Slattery: Google Ads Expert00:46 Colin's Agency and Client Success03:11 From Rags to Riches: Colin's Inspiring Journey04:33 Navigating the Global Financial Crisis06:30 Early Career and Skill Development07:46 Launching and Growing the Agency09:45 Specializing in Google Ads10:14 Current Trends and Strategies in Google Ads16:12 Challenges and Insights on P Max21:35 Dynamic Search Ads and Incrementality Testing24:40 Trust Issues with Google Data24:53 Choosing the Right Time for Testing26:15 Understanding Ngram Analysis29:21 The Role of Scripts in Google Ads30:51 Brand Bidding and Holdout Tests35:04 Navigating Client Challenges37:13 Attribution and Incrementality Testing40:26 Optimizing Google Shopping Campaigns43:21 Importance of Merchant Center Maintenance47:49 Conclusion and Final ThoughtsCollin doesn't just talk theory, he brings battle-tested strategies from managing millions in spend across eComm brands.If you're an eCommerce founder or growth marketer tired of flying blind with Google Ads, this episode is your wake-up call.Connect with Collin Slattery: Taikun Digital Website, LinkedIn, X

In this episode, the Operators Hosts interview Pete from Origin, who shares his inspiring journey of building a manufacturing business in the USA. The conversation delves into the challenges and triumphs of entrepreneurship, the importance of partnerships, and the evolving landscape of American manufacturing. The episode also touches on the lessons learned from failures and the necessity of adapting to market demands.00:00 Introduction06:12 The Journey of Building a Manufacturing Business17:53 Partnerships and Influencer Marketing in Business23:50 The Importance of American Manufacturing30:01 Navigating Challenges in Demand and Capacity Management32:45 Building a Legacy Brand39:41 Data-Driven Decision Making43:31 Healthy Tension in Team Dynamics49:01 Balancing Demand and Manufacturing Capacity56:15 The Role of Emotion in Business Decisions01:05:46 Cultivating Future Leaders01:09:51 Manufacturing Challenges and Global Trade01:15:58 Balancing Manufacturing and Business Viability01:22:15 Understanding the Customer's Perspective01:24:09 Adapting Product Offerings for Market Needs01:27:25 Long-Term Thinking in Business01:36:12 Customer Value and Brand IdentityConnect with Pete:@‌pete.origin@‌originusa@‌jockofueloriginusa.comjockofuel.comPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this episode of the Operators Podcast, the discussion revolves around the critical role of product in brand strategy and the importance of understanding consumer behavior in product development. The conversation highlights the shift from commodity to brand focus in various industries, emphasizing the need for remarkable products that stand out in a crowded market.Additionally, the use of data insights for product development and the evolving landscape of brand building in the face of AI advancements are explored.00:00 The Importance of Product in Brand Strategy09:59 Understanding Consumer Behavior and Product Development15:06 The Shift from Commodity to Brand Focus20:02 Leveraging Data for Product Insights25:12 The Role of Remarkable Products in Brand Building44:46 The Essence of Remarkable Products51:50 Brand Identity and Consumer Connection57:22 The Journey of Product Development01:01:18 Building a Company as a Product01:11:28 Navigating Market Expectations and Innovations01:20:53 The Future of Consumer Brands and InclusivityPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this episode of the Operators Podcast, the hosts discuss the current challenges in the e-commerce landscape, emphasizing the importance of adaptability and efficiency in operations. They explore the role of AI in transforming business practices and enhancing productivity. The conversation also touches on headcount management, the dynamics of employment, and the significance of performance in a rapidly changing market. Finally, they share insights on sales strategies and market trends, highlighting the need for continuous improvement and innovation. 00:00 Introduction02:50 Embracing AI in Business Operations06:05 The Importance of Adaptability and Headcount Management08:53 Transforming Business's with AI11:50 The Dynamics of Employment and Performance15:04 Sales Strategies and Market Trends28:58 The Importance of Promotion in Business33:37 Sales Strategies and Revenue Insights39:44 Navigating Economic Uncertainty45:31 Leadership Challenges and Growth51:09 Building Resilience in Business58:19 Navigating Sales Tax Complexity01:01:13 The Burden of Compliance and Audits01:04:25 The Cost of Mistakes in Sales Tax01:07:14 Data Management and Its Importance01:12:57 The Future of Sales Tax and Business Operations01:16:54 The Role of Technology in Sales Tax Compliance01:20:45 The Impact of Sales Tax on Business ValuationOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this episode of the Operators Podcast, the hosts discuss the current economic challenges facing e-commerce brands, the importance of personal discipline, and the complexities of the Indian market. They are joined by Ronnie Teja to explore the growth potential in India, the unique challenges of manufacturing there, and the cultural nuances that influence consumer behavior. The conversation highlights the opportunities in supplements and generic drugs, as well as the future of manufacturing in India, positioning it as a potential economic powerhouse. They explore the challenges of entering new markets, the integration of AI in data management, and the significance of brevity in communication to enhance productivity.00:00 Introduction01:59 Personal Transformation and Discipline04:45 The Indian Market Landscape10:06 Understanding India's Economic Growth15:04 Opportunities and Challenges in Indian Manufacturing19:46 Cultural Nuances and Consumer Behavior in India25:13 The Future of Manufacturing in India39:06 International Expansion and Distribution Models43:14 Data Management and AI Integration47:04 Challenges of International Markets51:39 The Importance of Brevity in Communication01:01:08 Navigating Business Challenges and Market DynamicsOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwConnect with Ronnie:https://x.com/roaringronny?lang=enhttps://trulyoffice.com/Powered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this episode of the Operators Podcast, the hosts discuss various themes surrounding market insights, personal trading experiences, and the current economic climate affecting e-commerce brands. They delve into data-driven marketing strategies, particularly focusing on the innovative view-through attribution methods being implemented by Northbeam. The conversation emphasizes the importance of key performance indicators (KPIs) in business decision-making and the need for dynamic budgeting and forecasting in an ever-changing market landscape. 00:00 Introduction 06:17 Navigating the Economic Climate for E-commerce Brands08:04 Data-Driven Marketing Strategies with Northbeam18:50 Understanding View-Through Attribution in Advertising30:08 The Importance of Key Performance Indicators (KPIs) in Business39:35 Dynamic Budgeting and Forecasting in Business46:44 Understanding Tariffs and Their Impact51:54 Market Valuations and Economic Insights53:51 Government Spending and Economic Sustainability01:00:21 Taxation and Incentives in the Economy01:12:33 The Role of Government and Trust in Commerce01:21:42 The Future of Driving and Technology's ImpactOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this episode of the Operators Podcast, Mike shares his journey from founding Freshly, a meal delivery service sold to Nestle, to his current ventures in the veterinary space and venture capital. He discusses the challenges of the current economic climate for e-commerce brands, the naivety required for founders to disrupt markets, and the importance of operational efficiency. Mike also emphasizes the need for discipline in capital deployment and the complexities of strategic partnerships, particularly his experience with Nestle. The discussion also touches on the integration of AI in consumer businesses and the evolving landscape of the food industry, advocating for a balanced approach to health and safety regulations. 00:00 Introduction03:08 Mike's Journey: From Freshly to Veterinary Ventures06:04 The Naivety of Founders and Market Disruption11:43 The Challenges of Consumer Investing15:56 The Importance of Discipline in Capital Deployment21:16 Strategic Partnerships: The Nestle Experience38:07 Understanding Consumer Investment and Exit Strategies43:48 The Importance of Realistic Outcomes in Entrepreneurship49:07 Future Trends in Consumer and AI Integration56:34 Navigating the Food Industry and Consumer Behavior01:00:25 Building a Successful Veterinary Business01:06:57 Investment Strategies and Fund Management01:12:42 Understanding Wealth and Happiness01:27:10 The Duality of Building Value and Understanding LifeOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown to manage robust campaigns across various social media platforms, primarily focusing on e-commerce clients. Prior to his venture into digital marketing, Jason served as a Los Angeles police officer for 13 years.In this episode…Scaling an e-commerce brand or digital agency in today’s landscape requires mastering the right balance of data, creativity, and long-term thinking. From navigating Facebook’s evolving ad tools to interpreting complex attribution models, business owners and marketers face a rapidly shifting environment where yesterday’s strategies no longer guarantee tomorrow’s results. So, what can we learn from leaders who are blending proven tactics with adaptable, data-driven approaches?In this curated selection of insights, Jason Smith dives into what realistic return on ad spend (ROAS) goals look like in the current social advertising world, offering grounded advice to help brands stay profitable. He explains why understanding product margins is crucial for ad success and how small adjustments can make or break a campaign. He also unpacks Facebook’s Advantage+ Creative AI, showing how advertisers can work with automation instead of against it. Eric Bork shares how their agency uses Northbeam to cut through data overwhelm and make smarter decisions without a full analytics team. Meanwhile, Kyle Brothersen reminds entrepreneurs to zoom out from daily metrics and take a big-picture view, encouraging leaders to evaluate their progress over months, not just weeks.In this special compilation episode of The Truth About Social Ads, Jason Smith and industry experts create a practical, actionable playbook for business owners, marketers, and agency leaders. Their experiences reveal that winning with social ads today requires more than just technical know-how — it demands a mindset that blends strategy, patience, and adaptability.

In this episode, the hosts discuss the complexities of global trade, the significance of modern ERP systems for businesses, and the emotional challenges faced by entrepreneurs during business exits. The conversation highlights the current tariff landscape and the opportunities that arise amidst supply chain disruptions, emphasizing the need for effective negotiation and understanding of retailer dynamics. The conversation delves into the complexities of manufacturing, highlighting the challenges of maintaining efficiency and profitability in production. As supply chain disruptions become more prevalent, the speakers explore the opportunities that arise from volatility in the market, encouraging listeners to adapt and innovate in response to changing dynamics.00:00 Introduction06:21 The Emotional Impact of Exiting a Business10:52 Financial Strategies for Business Owners17:03 Understanding Capital Calls21:33 Current Tariff Landscape and Its Implications29:43 Opportunities Amidst Supply Chain Disruptions35:48 The Challenges of Manufacturing Efficiency42:04 Navigating Supply Chain Complexities50:01 The Nuances of U.S.-China Relations01:11:36 The Antagonistic Nature of Global Trade01:17:36 Ethics and Trade Regulations01:20:27 The Spectrum of Free Trade01:25:50 Competition in Global Markets01:32:55 The Canadian Perspective on US Trade01:35:44 Navigating Supply Chain Disruptions01:41:58 The Future of Supply Chain Management01:45:15 Opportunities Amidst VolatilityOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this conversation, Jason sits down with Stephen Borrelli to discuss the current economic climate affecting e-commerce brands, the implications of tariffs, and insights from Jason's recent trip to China. They explore the challenges of manufacturing, the evolution of quality in production, and the formidable industrial power of China. The discussion highlights the urgency for businesses to adapt and the potential consequences of ongoing tariff policies.02:47 Navigating the Economic Climate06:07 The Impact of Tariffs on E-commerce08:57 Insights from a Trip to China15:10 The Evolution of Manufacturing and Quality18:03 China's Industrial Power and Global Positioning28:04 Cultural Insights: Navigating Business in China30:59 Negotiation Strategies: Building Long-Term Partnerships33:22 Crisis Management: Strategies for E-commerce Brands35:50 Maintaining Strong Partnerships in Manufacturing43:32 Resilience in Business: Embracing Challenges46:53 Optimism for the Future: Building Great BrandsOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this episode, the hosts discuss various challenges and strategies in the e-commerce landscape, focusing on economic factors such as tariffs, consumer sentiment, and advertising strategies. They explore the importance of inventory management, the impact of competition on margins, and the role of AI in enhancing business operations. Additionally, they delve into customer insights, sustainability in product design, and the intricacies of business acquisitions, emphasizing the need for problem-solving and timing in achieving success. The Operators are later joined by Freddy Ward, Co-Founder of Wild, who discusses the journey of his company, focusing on sustainability, market expansion, and the challenges of navigating the DTC landscape. He emphasizes the importance of taking risks, pragmatic valuations, and building strategic relationships for successful acquisitions. 00:00 Introduction03:08 Navigating Economic Challenges and Tariffs06:01 Consumer Sentiment and Spending Trends12:09 Inventory Management and Demand Planning15:03 The Impact of Competition on Margins18:14 The Role of AI in Business Operations23:59 Sustainability in Product Design29:49 Building a Sustainable Brand39:02 Embracing Sustainability and Market Expansion42:45 Navigating the DTC Landscape and Omnichannel Strategy46:34 Building Strategic Relationships for Acquisition51:57 Understanding Market Dynamics and Transaction Sizes55:19 Team Growth and Company Culture01:01:39 Leveraging European Market Insights01:05:30 The Role of SMS in Revenue Growth01:07:29 Restructuring for Success in a Challenging Market01:10:24 Consumer Behavior and Product DesignOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

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In this episode the Operators interview Will Nitze, the founder of IQ Bar, a rapidly growing nutrition bar company. They discuss Will's journey from the software industry to launching IQ Bar, the challenges of introducing a consumable product, and the impact of market dynamics such as cocoa prices on business operations. The conversation also delves into the current state of the CPG industry, investment trends, and the role of crowdfunding in startup success. Will shares insights on building a profitable business in a competitive landscape and the importance of survival in the ever-evolving food and beverage market. 00:00 Introduction 02:52 The Growth of IQ Bar and Market Strategy05:50 Challenges in Launching a Consumable Product09:05 The Impact of Cocoa Prices on Business11:55 Navigating the E-commerce Landscape17:52 The Role of Crowdfunding in Startups21:12 Building a Profitable Business in CPG24:00 The Future of Food and Beverage Industry41:14 The Challenges of E-Commerce and Brand Adaptation45:51 Navigating Supply Chain and Ingredient Sourcing50:45 Building a Brand: From Kickstarter to Retail Success55:51 The Importance of Trend Adaptation in Business01:00:11 The Risks and Rewards of Entering Mass Retail01:07:52 The Long Game: Strategies for Retail Success01:12:46 Maintaining a Long-Term Perspective in BusinessOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwDr James Richardson's LinkedIn:https://www.linkedin.com/in/premiumgrowthsolutions/ Powered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this episode, Sean and Jason speak with Alex Beller from Postscript, discussing the evolution of SMS marketing, the competitive landscape, and the future of messaging technology. They explore the challenges and opportunities in the e-commerce space, particularly focusing on the role of AI and the importance of effective communication strategies as Postscript scales its operations.00:00 Introduction10:06 The Evolution of SMS Marketing19:51 Navigating the Competitive Landscape29:49 The Future of SMS and RCS Technology39:55 Managing Growth and Communication in a Scaling Business41:46 Navigating Asynchronous Communication48:50 Effective Communication Strategies in Remote Teams55:21 Hiring Challenges and Strategic Growth01:00:10 Building a Sustainable SaaS Business01:06:24 Leveraging AI for Marketing Efficiency01:18:06 Advocating for E-commerce: The EIA InitiativeOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this episode of the Operators Podcast, the hosts discuss the challenges of navigating chaos and uncertainty in the current economic climate. They explore strategies for managing inventory, cutting costs, and adapting to market changes while emphasizing the importance of personal growth during difficult times. The conversation highlights the need for leaders to make informed decisions amidst unpredictability and to focus on resilience and adaptability. 00:00 Introduction02:04 The Economic Landscape and Its Challenges07:24 Strategies for Managing Inventory and Costs21:25 Adapting to Market Changes and Consumer Behavior35:00 Personal Growth Through Adversity39:52 Cost-Cutting Strategies in Business41:18 The Importance of Early and Decisive Cuts42:12 Negotiating with Vendors and Creditors43:38 Evaluating Software and Operational Costs46:54 Identifying and Reducing Organizational Bloat49:31 The Balance Between Cuts and Growth53:50 The Cost of Complexity in Business56:30 Embracing Change and Growth Opportunities58:52 Recognizing Market Trends and Risks01:04:33 Leveraging Debt and Negotiation Tactics01:06:42 Streamlining Processes for Efficiency01:11:25 Identifying Vestigial Processes in OrganizationsOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

Redefining Affiliate Marketing: Brand + Performance for Maximum Revenue Impact“Affiliate marketing intersects with every part of your marketing stack—PR, influencer, paid search, content—but too often, it operates in a silo. The real opportunity lies in integrating it into your brand and performance strategy from day one. When you align affiliate with your broader media mix and apply smarter measurement, it stops being just a channel and becomes a strategic growth lever.” That's a quote from Lacie Thompson, an executive at New Engen and founder of LT Partners and a sneak peek at today's episode. Welcome to Revenue Boost: A Marketing Podcast. I'm your host, Kerry Curran—Fractional Chief Growth Officer, industry analyst, and relentless advocate for turning marketing into a revenue engine. Each episode, I bring you the strategies, insights, and conversations that will fuel your revenue growth. So search for Revenue Boost in your favorite podcast directory, and hit subscribe to stay ahead of the game.In this episode, we're pulling back the curtain on one of the most misunderstood and under-leveraged growth drivers in your marketing stack: affiliate marketing. In Redefining Affiliate Marketing Brand Performance for Maximum Revenue Impact, I'm joined by Lacie Thompson—founder of LT Partners and now an executive at New Engen, a top-tier performance marketing agency. We'll talk about why affiliate deserves a seat at your media planning table, how to integrate it with your broader marketing strategy, and how smart brands are using data and measurement to unlock serious revenue impact. So stay tuned through the ad, where Lacie shares how you can get smarter about measuring affiliate and truly integrating it into your broader strategy.Let's go.Kerry Curran, RBMA (00:01.23):So welcome, Lacie. Please introduce yourself and share a bit about your background and expertise.Lacie Thompson (00:06.617):Yeah, thanks so much for having me. I'm Lacie Thompson. My background, before I started LT Partners—an affiliate marketing agency—was in affiliate and digital marketing on the brand side.I was very lucky in the early days to have some really great mentors and leaders. After spending about six years on the brand side and then three years at another startup agency, I started LT Partners in September of 2018. We grew very quickly—very organically, I should add—and were acquired by New Engen, which is a digital marketing agency, in June of 2023.Kerry Curran, RBMA (00:53.998):Excellent. Well, we're so glad to have you here. I've always been very impressed with your success—and congratulations on building your own successful company and getting acquired.I know you've been in the industry a long time and have lots of expertise to share with us. So, to start: when you're talking to other senior executives, marketing leaders, CMOs, what's the buzz you're hearing? What are people talking about today—especially when it comes to affiliate and digital marketing?Lacie Thompson (01:27.459):Yeah, thinking of the big picture—what I found really interesting about New Engen is the way they have grown and adapted over the course of their history. New Engen is about eight or nine years old at this point, but initially started as a tech company. They built a hyper-granular bidding model on top of Google and Meta, primarily.Over time, as those platforms introduced their own algorithms, that technology became a little less important. What they realized when they took a step back was—they were an agency. It was the people helping the brands leverage the technology who were actually making a big impact. So over time, New Engen pivoted to become a performance marketing agency. Then, just before the acquisition of LT Partners, what the New Engen leaders were hearing in the market was a need to stop thinking about marketing in silos of brand and performance—and to bring it all together. Because thinking about it more holistically is where a lot of brands are trying to get. We had seen that in Affiliate very early on. That was a big part of our growth and success—this focus on understanding the incremental value of partnerships and working more closely with the ones that were more incremental. For us, that means introducing brands to new audiences. We had been hyper-focused on that in our "channel"—I use that word in quotes, because there's always debate about whether to call it a channel. But we had been doing that for a long time. So, at the same time that New Engen was pivoting toward a digital marketing solution in the space—we had already been doing that for a long time in affiliate. And they didn't have Affiliate as a capability. So it was a really natural coming together, because our thought process around measurement and how to evaluate how different marketing channels and methodologies create value for brands—whether it's within a branding ecosystem or a performance one—was very aligned. And we need to solve and measure for that across everything. So there was just a lot of strong alignment there.Kerry Curran, RBMA (04:11.03):They were so smart to acquire you—for your success, but also to see the potential of integrating an affiliate strategy into their offering. IWhere you and I have discussed in the past, I also grew up in a performance marketing world: SEO, paid search, paid social, programmatic. And the more I learned about affiliate, the more I realized affiliate needs to be part of these conversations. But what we've seen is that it's really hard to get people—especially those who haven't wrapped their head around affiliate—to recognize the importance, value, and potential of it.Lacie Thompson (05:02.073):Yeah, and I think that's what's really fun for me about the channel. Because affiliate, like I said, there's this debate around whether it's a channel or a mechanism. And I think that's part of why it's difficult for some people to wrap their head around it—because you don't have an ad platform with a campaign structure. It's not like you push a button and things change. It's 50% data analytics and deep insights—and 50% interpersonal relationships and business development of sorts.But what's funny about affiliate is it's actually the one channel that really intersects so many different parts of your marketing stack: influencer, PR, even paid search. Some partners have capabilities that fall under other types of marketing channels. But for some reason, over time, there has been this trend of affiliate-only agencies. And this narrative that you need an affiliate agency—and a separate digital or performance marketing agency—and that the two operate in silos. Oftentimes, they're not as closely connected as they could be if everything were handled under one roof.So I find the irony of that really interesting. It's not common to see digital marketing agencies that have affiliate as a core area of subject matter expertise. And obviously, as someone who's spent most of my digital marketing career in affiliate and partnerships, I found New Engen's interest in that really exciting.I think, as we'll probably talk about here, when we think about measurement, and the amount of budget brands allocate to affiliate marketing—it's so small compared to the impact it can have. And it's exciting to be part of a larger organization that has the infrastructure and teams to help us prove that value with advanced measurement.Kerry Curran, RBMA (07:27.022):Yes, definitely. And I'm excited to talk more about measurement. But we forget that, to your point, there still needs to be more buy-in, education, and understanding of affiliate's value among CMOs and senior marketers.As you said, affiliate is so full-funnel—it covers PR, awareness-building (influencer/creator or mass publications), all the way down to the research phase before purchase.It opens the door to strategic opportunities and conversations. But it's the term "affiliate" that tends to trip people up.Lacie Thompson (08:24.889):Yes, just a couple of weeks ago, we were talking to a potential client, and we actually got into the affiliate portion of the conversation by first talking about performance PR and influencers—and the convergence of brand and performance. That really opened their minds more than saying, "We're here to talk about your affiliate marketing program."What was cool in that conversation—as sometimes happens—is you could just see this light go off where people start to realize this isn't the same affiliate channel marketing that was happening 10 years ago. We're not just a bottom-of-funnel ecosystem. We really have to change the nomenclature and the structure of how we reward partners to evolve past that old, negative perception.Lacie Thompson (09:39.651):So I hope—and I've seen—that the industry is shifting. More and more people are talking about it this way. It's evolving, and that's wonderful to see.Kerry Curran, RBMA (09:52.79):Yes, I agree. And I think the more upper-funnel opportunities—really, the awareness placements—are becoming essential. I know for PR agencies, if they want to be in a top publication, they need to have an affiliate practice within their organization or partner with an affiliate agency. That's been driving a lot of the shift. And obviously, nothing's grown faster than influencers and creators. It's about understanding that there's integration and overlap. There's so much potential. And to your point, it's really important to understand that affiliate's not just toolbars or coupons.Lacie Thompson (10:36.559):Right. The cool thing about affiliate marketing is that you're essentially, as a brand, letting other people tell your story for you, right? And that is so much more powerful for consumers—hearing from an influencer, a media publication, or an editor. Especially editorial publications with strong reputations.People have a lot of trust in those voices. They trust them more than they trust the brand. So we're seeing a shift toward leveraging what your partnerships are saying about you in other marketing channels. That's another cool thing about being part of New Engen: figuring out how to take what an influencer or a content partner like Wirecutter is saying and turn that intocontent that gets in front of your audience through other channels. And I think a lot of people now know that performs much better than just the brand talking about itself.Kerry Curran, RBMA (11:46.412):Yes, I definitely think that third-party endorsement—especially from a trusted source—goes so far. Again, that ties back to what you said about affiliate being a brand strategy as well. You've talked about the shift from performance-only to brand-plus-performance integration. Talk more about how you're approaching that within New Engen and what you're seeing with clients or brands you're speaking with today.Lacie Thompson (12:19.993):Yes, I mean, historically, I grew up in the age of performance marketing, right? We had sophisticated MTAs. We were focused on understanding what the right MTA was, and how to tweak it in order to understand performance. But you get to this point where, when you're hyper-focused on trackable KPIs, you become as efficient as you can be—but you're also not scaling. So internally at New Engen, a lot of what we focused on in the early days were DTC startups that scaled very rapidly, hyper-focused on performance marketing. But then, at a certain point, you reach a plateau. And the way brands have historically thought about brand versus performance is: performance has KPIs we hold to—ROAS, CAC, whatever it is. On the brand side, those don't really exist. You're looking at engagement rates and lots of other indicators. As we've seen the two converge, we've needed to come up with better ways to measure the impact across the board. That's led to our belief that the foundation needs to be measurement—specifically, a mindset shift in how you approach it.You can't rely solely on Google Analytics as your source of truth. You can't rely just on your affiliate tracking platform—or even on some of the other channel platforms. So we believe that, to get past the performance plateau and actually grow your brand, you have to rethink how you're investing your dollars.Kerry Curran, RBMA (14:26.38):That is so smart. What I've seen over the years is that MMMs don't include all the channels—not just affiliate. Media mix modeling often only includes paid touchpoints. So it sounds like you've gotten to a point where you're really able to measure the impact. It's not “Here's your affiliate report over here, and here's your separate search, social, programmatic report.” You're really looking at the data together. So talk a bit more about how you've been able to do that.Lacie Thompson (15:02.307):Yes, our SVP of Analytics, Andrew Richardson, is just incredible. His understanding of the whole ecosystem—I really respect it. Because oftentimes, affiliate gets pushed to the side, like the redheaded stepchild. But he actually really understands it. So when he built our MMM approach, everything includes affiliate. But it goes beyond that. It also includes: How are your competitors impacting your ability to grow? If they're spending more on media, that has a negative impact on you. We've done things in our models that account for factors like: Is it an election year, and how might that affect your business? We're also looking at your brick-and-mortar store performance and how your digital spend is affecting it. So it really depends on the business and its model—what components matter, the time of year, and everything else.Lacie Thompson (16:08.943):Every situation is different. So we want to come to the table with a model that makes sense for each brand. What's really cool—and validating for me—is that early on at LT Partners, we built a proprietary platform called Lift. We believed just looking at the data in the tracking platform wasn't enough to optimize your program. We always believed that how much new traffic a partner drives is indicative of their incrementality. So we pull data from Google Analytics, match it with the tracking platform, and we've built insights and tools for our team to use on top of that data. We optimize toward partners who are introducing brands to new audiences. And with Lift, we have benchmarking data that tells us, on average, what percentage of traffic is new from content partners, coupon partners, or even individual partners.When we talk with enterprise brands that have advanced measurement tools like Measured, Rockerbox, or Northbeam, sometimes they share that data with us. And we often see close alignment between the level of new traffic and the level of incrementality these models show. Same thing with our internal MMMs. So, while we look at multiple KPIs, it's validating to see that our focus on new traffic is supported by broader measurement.That means smaller brands don't necessarily have to spend hundreds of thousands of dollars. There are other ways to optimize toward what's incremental and valuable— and it doesn't have to be a massive lift.Kerry Curran, RBMA (18:34.678):Thank you for sharing that, because there are so many data points. We talk about this all the time—how the customer journey is not linear. There are so many touchpoints. They go back and forth. Being able to measure impression data—like where someone read your article or saw your brand but didn't take action until later—is really important. It's a very normal behavior pattern. And being able to still attribute that back to the publisher matters. I remember hearing about brands cutting their affiliate marketing because they couldn't prove it drove incrementality. But there's this larger lift that you're able to see. It just sounds like it's helping brands get smarter and smarter about how they're investing.Lacie Thompson (19:32.163):Yes, there are really a couple of different buckets when it comes to measurement to think about. One is actually being able to measure the impact—which I think requires a few different angles to get the right perspective on whether your affiliate program or any other channel is driving incremental value, and what that value looks like.Then there's another bucket: how do I optimize a program? How do I drive toward creating more incrementality? And those don't have to be the same things. I think sometimes when I talk about new traffic, or first-click attributed revenue versus last-click attributed revenue, people ask, “Oh my gosh, do you think we should be using first-click attributed revenue as our measurement?” And I'm like, no—that's over here. That's a different conversation. I'm talking about what data we need to look at to try to improve what the measurement says over here. And oftentimes, that means trying to grow first-click attributed revenue because that is typically more incremental than last-click.Kerry Curran, RBMA (20:50.476):Yes, and to your point, it's about looking at different data points and getting smarter. And I think the more we've seen analytics become more advanced—tracking more touchpoints—the more correlation we see between the channels and the impact they have on each other. At the end of the day, that's what makes affiliate so incredibly valuable and important.I've talked in the past about getting affiliate a seat at the planning table. When the brand is thinking about how to allocate budgets—TV, display, programmatic, search, social—affiliate needs to be part of that conversation. Within New Engen, you have that natural organizational structure to foster that. But it's still a challenge for a lot of agencies and brands that aren't looking at it that way.It sounds like it comes down to getting smarter about the data you're evaluating and how all those touchpoints are really driving impact.Lacie Thompson (21:57.435):Well, I think that's the problem. You have this conflicting dynamic within the channel: it's traditionally performance-based, and it's optimized on a last-click basis. You're paying your partners based on whether they drive the last click. And then everyone gets mad when the big partners figure out how to get that last click—and they say the channel isn't incremental. Well, maybe that's because you're hyper-focused on bottom-of-funnel, spend efficiency, and you're not thinking about partnerships strategically. You're not thinking about how to grow the channel or how to measure it appropriately to understand the impact.The last-click performance nature of the channel will never allow you to fully reward the right partners. It will never allow you to fully understand the value of those partners. So, the actual construct of the channel is in conflict with it having a greater impact on your business.Some marketing leaders just say, “I'm going to let it do its thing, be super efficient, and not pay attention to it.” But I think that's a huge miss. When you think about your holistic approach and how to grow your brand, a lot of people say, “Well, it's so small. It's only 10% of my spend.”Well, it could be 15% of your spend—but have twice as much impact—if you thought about doing it differently.Kerry Curran, RBMA (23:28.942):Yes, and that spend is purely attributable. It's usually a commission—or a cost-per-acquisition model—so it's not like other channels where you're spending millions of dollars and may never know the outcome. So, there's still a lot of education that needs to happen. But the brands you work with are lucky to have you out there helping them get smarter. So, thank you. For the people listening who are thinking, “I need to get smarter about this”—what are some of the readiness steps or foundational things they should have in place to better measure affiliate and integrate it into their broader strategy?Lacie Thompson (24:26.095):I think the first step is really just making sure everything is set up properly. Do you have your UTMs set up—assuming you're using GA, which most people are? Some people use Adobe or other sources of truth, but most still have GA.There are obviously nuances and other ways to do it, but in general, you should make sure that your UTMs are structured appropriately within your affiliate program so everything flows into Google Analytics in a way that lets you match it up with your platform data.Otherwise, you're missing visibility into traffic driven by partner—relative to one another. You might also miss out on more advanced attribution models. That's the foundation to build on top of if you want to optimize your partnerships more thoughtfully.It's also very important to have that data available to share with the partners. Publishers don't know how much new traffic they're sending you. They don't get that feedback loop. The way we think about the data isn't just for internal use—we want to share it.We want to show partners the KPIs that are most valuable to the brand and ask: What can we do together to improve these metrics? If you give them that information, many partners are creative and clever and can come up with great solutions.But a lot of them have been trained to focus on the last click, maybe a higher conversion rate or AOV. And that training does a disservice to the partnership if you're not giving them better insight—and helping them succeed in ways that also help you.Kerry Curran, RBMA (26:36.182):Yes, definitely. To your point, all of it helps companies and brands drive better results and outcomes. So it's about having the right data—and doing smarter things with it.So thank you so much, Lacie. How can people find you?Lacie Thompson (26:52.731):I feel like I'm everywhere! I'm on LinkedIn, you can email me, text me—I'm always available to chat. I'm always happy to help. I love finding ways to improve the industry holistically.I'm happy to give advice—or I love hearing what other people are doing that's cool and unique and special. I love collaborating with other brands. I'm one of those people who doesn't really say no to talking about anything, anytime.You never know where conversations might lead, so please reach out if you want to chat.Kerry Curran, RBMA (27:41.73):Definitely. Well, thank you. I'll be sure to include all that information in the show notes. I really appreciate your time. I've enjoyed our conversation and look forward to having you on again in the future. Thanks, Lacie.Lacie Thompson (27:53.859):Amazing. Thank you so much, Kerry.Kerry Curran, RBMA Thanks for tuning in to Revenue Boost: a Marketing Podcast. I hope today's conversation sparked some new ideas and challenged the way you think about affiliate performance and full funnel growth.If you're serious about turning marketing into a true revenue driver, this is just the beginning. We've got more insightful conversations, expert guests and actionable strategies coming your way. So search for us in your favorite podcast directory and hit subscribe. And hey, if this episode gave you value, share it with a colleague and leave a quick review. It helps more revenue minded leaders like you find our show.Until next time, I'm Kerry Curran, helping you connect marketing to growth, one episode at a time. We'll see you soon.

In this episode of the Operators Podcast, the hosts dive deep into the current chaos surrounding tariffs and their implications on the economy. They discuss the macro and microeconomic factors at play, the psychological aspects of market predictions, and the complexities of global supply chains. The conversation highlights the uncertainty in the market and the potential long-term impacts of current policies, especially in relation to consumer discretionary sectors and technological advancements.00:00 Introduction03:08 The Current Economic Climate and Tariff Chaos05:56 Macro Economic Factors Influencing Tariffs09:14 The Impact of Tariffs on Consumer Discretionary14:53 The Complexity of Global Supply Chains18:13 The Role of Technology in Economic Change32:40 Understanding Second and Third Order Effects38:00 Consumer Spending Trends and Historical Context43:11 Competitive Positioning and Pricing Strategies48:48 The Role of Manufacturing and Geopolitical Risks01:05:48 Understanding Tariffs and Compliance01:11:00 Navigating Cost Structures and Operational Efficiency01:19:20 Manufacturing in the U.S.: Challenges and Opportunities01:25:02 Analyzing the Super Bowl Ad Impact01:35:09 The Importance of Data-Driven DecisionsOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

00:00 Introduction02:55 Understanding Customer Avatars and Personas06:02 Defining Customer Profiles and Their Importance08:53 The Role of Customer Names in Marketing12:09 Discovering Customer Avatars Through Observation15:00 The Complexity of Customer Archetypes18:08 Balancing Brand and Growth Marketing20:57 Identifying Customer Identities23:49 Leveraging Subconscious Data for Marketing33:11 Innovative Survey Techniques38:13 Understanding Customer Bias44:02 The Importance of Identity in Marketing49:16 Emotional Triggers in Consumer Behavior55:20 Cultural Influence on Consumer Choices01:00:43 The Role of Reach in Shaping MarketsOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this conversation, Samir, CEO of HighBeam, joins the Operators to discuss the challenges faced by consumer brands in managing cash flow and profitability. They explore the unique financial solutions offered by HighBeam, emphasizing the importance of reliable banking partners and the role of automation and AI in financial management. The discussion highlights the specific needs of consumer brands and how HighBeam aims to address these through tailored banking solutions and strategic partnerships.00:00 Introduction to HighBeam and Branch Furniture05:51 The Importance of Reliable Banking Partners09:12 HighBeam's Unique Financial Solutions11:50 Automating Cash Management and Treasury Functions15:07 The Role of AI in Financial Management17:54 Target Audience and Business Model of HighBeamOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators Podcast here:https://www.youtube.com/@FinanceOperatorsFOPS

00:00 Introduction03:04 Exploring the Current Landscape of Exits12:42 Market Dynamics and Acquisition Trends18:26 The Role of Private Equity and Strategic Buyers26:07 Understanding the Mid-Market Exit Opportunities33:32 The Importance of Timing in Exits36:19 The Evolution of Private Equity39:35 Preparing for an Exit42:06 The Costs of Exit Readiness44:56 Missed Opportunities and Lessons Learned55:00 The Dangers of Hyper-Growth01:00:29 Predictable Growth vs. Hyper-Growth01:12:03 Understanding Liquidation Preferences and Participation01:20:11 Introducing HighBeam: A Financial Platform for Consumer Brands01:26:00 The Importance of Reliable Banking Solutions01:30:14 Automating Financial Management with AI01:35:34 The Future of Banking and AI IntegrationOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS

00:00 Introduction06:21 Understanding Data Challenges in Mid-Market Companies08:43 The Need for Data Consolidation12:55 Building a Single Source of Truth17:04 Managing Complexity in Multi-Channel Operations25:25 When to Invest in Data Infrastructure29:53 Off-the-Shelf Solutions for Smaller Businesses35:50 The Cost-Benefit of Investing in Technology39:36 Operational Mistakes and Their Costs47:10 Precision in E-commerce Operations49:15 Effective Team Meetings and Communication54:00 Understanding and Utilizing Data01:01:08 Hiring for Data Competence01:16:33 The Future of Data and AI in BusinessOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 The Absurdity of Advertising Complaints06:05 Challenges of E-commerce Software08:58 The Complexity of Leadership11:46 Customer Service Anecdotes15:07 Exploring Non-Digital Advertising Channels18:04 Evaluating Outdoor Advertising for DTC Brands20:46 Understanding Marketing Channel Economics26:54 The Role of Amazon in DTC Strategy30:12 The Impact of Retail Partnerships38:38 Driving Retail Success Through Strategic Partnerships44:12 Navigating Brand Awareness and Market Presence46:38 Understanding Market Dynamics and Tariffs52:37 The Impact of Uncertainty on Capital Investment56:56 Manufacturing Strategies Amidst Economic Challenges01:01:17 Adapting to Market Changes and Pricing Strategies Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 Sean's Social Media Detox02:51 Navigating Business Challenges in E-commerce06:06 Understanding Tariffs and Economic Instability08:50 The Emotional Toll of Leadership12:05 The Role of Agility in Uncertain Times14:54 Finding Opportunity in Crisis17:51 The Importance of Communication in Leadership20:47 Real-World Examples of Market Challenges24:06 The Future of E-commerce and Consumer Behavior34:02 Consumer Spending and Economic Uncertainty39:06 The Impact of Technology on Employment43:02 Navigating Economic Challenges and Finding Optimism47:41 The Future of Medical Advancements and Technology51:05 The Value of Physical Goods in a Digital Age56:19 Reflections on Life, Work, and Personal GrowthOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwDario Amodei Blog Post: https://darioamodei.com/machines-of-loving-gracePowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 Introduction02:51 Leading Shopify: A Journey Through Growth06:10 The Evolution of Roles in Company Building09:05 The Importance of Specialization and Storytelling11:50 The Value of Longevity in Leadership15:13 Navigating Public Company Challenges18:11 The Trust Factor in Public Companies20:51 Commitment vs. Optionality in Careers24:11 The Role of Context in Leadership30:00 Thriving as a Public Company36:16 The Evolution of Commerce Platforms39:45 Shopify's Future Focus Areas43:56 Demand Generation and the Shop App48:14 AI and Practical Applications in E-commerce52:07 The Unique E-commerce Community56:43 Empowering Entrepreneurs in E-commerceOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwHarley Finkelstein: https://x.com/harleyfPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 Introduction06:10 Transitioning to FinTech: Highbeam14:49 Navigating Retail and E-commerce20:57 The Future of Consumer Brands and AI33:58 The Pros and Cons of Opening Physical Stores41:54 Finding the Right Retail Locations47:46 The Importance of Data in Business51:25 Lessons from High-End Retail Experiences01:02:35 Understanding Market Differences: Canada vs. U.S.01:11:19 The Importance of Great Retail Staff01:14:00 The Future of Retail: Who Will Survive?01:21:14 The Challenge of Competing with Walmart01:25:30 Lessons Learned from Building David's Tea01:27:55 The Emotional Journey of Exiting a Business01:29:18 Connecting with David: Where to Find HimOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

Marketing data can feel like an overwhelming puzzle—tons of numbers, endless platforms, and no clear path to real results. It's frustrating to spend money on ads without knowing what's truly working or where to focus next. The key isn't just collecting data but actually making sense of it, turning insights into smarter decisions that drive sustainable growth. When marketing moves from guesswork to strategy, every dollar spent starts working harder, leading to better engagement, stronger conversions, and long-term success. Austin Harrison is the co-founder and CEO of Northbeam, a leading marketing attribution platform that helps businesses optimize their ad spend and drive sustainable growth. With a background in audience analysis and building the first audience panel for Nielsen, Austin has a wealth of experience in helping companies navigate the complex world of modern marketing. Today, Austin shares his insights on the importance of real-time data and the common pitfalls that businesses often face when it comes to marketing efficiency. Stay tuned! Resources Northbeam: The marketing intelligence platform for profitable growth Connect with Austin Harrison on LinkedIn

00:00 Introduction03:12 The Impact of Chargebacks on Businesses08:57 The Nature of Chargeback Fraud11:53 Strategies for Preventing Chargebacks18:03 Building a Robust Data Infrastructure35:07 Evaluating Technology Investments40:12 Personal Branding and Business Identity44:16 Cross-Company Networking for Leaders48:20 Understanding Lifetime Value (LTV) in Business54:50 The Uncertainty of Future Consumer Behavior58:04 The Impact of Disruption on Business Models01:06:55 Innovating Product Offerings for Families01:09:48 The Future of SaaS Pricing and Value01:16:24 Building Custom Software for Unique Business Needs01:22:32 Understanding Profit Models and Customer Acquisition Costs01:28:05 The Dynamics of Consumables vs. Hard Goods01:37:22 Competitive Advantages in E-commerceOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorChargeflow.https://www.chargeflow.io/operatorsSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 Introduction 03:08 The Science of Consumer Brands05:57 Transition from Academia to Entrepreneurship12:08 Launching a Science-Backed Beauty Brand14:53 Acquisition and the Future of Beauty Brands17:46 The Scientific Method in Entrepreneurship21:04 Data-Driven Decision Making in E-commerce24:05 Evan's New Venture in Allergy Solutions36:07 Understanding the Market for Cat Allergy Solutions39:57 Exploring Product Development and Pricing Strategies44:52 Building a Lasting Brand: Lessons from Experience47:14 The Future of Science-Backed Consumer Products51:58 Navigating Product Development Timelines57:05 The Role of AI in Accelerating R&D01:01:09 Commercializing Scientific Innovations01:10:28 Final Thoughts and Product PromotionEvan Zhao:X: https://x.com/EvanZhao6?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorLinkedin: https://www.linkedin.com/in/evan-zhao-b0321777/Pacagen: https://pacagen.com/Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

Chapters00:00 Introduction and Sponsorships01:51 Navigating Natural Disasters and Personal Experiences04:06 Transitioning to the Cannabis Industry09:50 Challenges in the Cannabis Business14:04 The Shift to Short Form Content Creation20:08 The Rise of Short Form Video26:06 Building a Community Through Content29:59 The Value of Authentic Content Creation36:45 Balancing Depth and Breadth in Content Creation43:10 The Nuances of Selling Information and Courses51:20 The Importance of Data in Business Operations01:00:13 Creating Team-Focused Learning Experiences01:08:56 Short Form Content: The Future of Brand StorytellingOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 Introduction 02:25 Understanding the Impact of Tariffs on Trade 05:43 The Reality of Tariffs: Perspectives from the Ground 09:25 Fentanyl Crisis: A National Security Concern 12:35 The Political Landscape: Canada vs. U.S. Tariff Strategies 17:50 Negotiation Tactics: The Art of the Deal 21:34 Manufacturing Decisions: The U.S. vs. Canada 25:55 The Future of Trade: E-commerce and Supply Chain Dynamics 36:21 Navigating Tariffs and Trade Regulations 39:07 The Impact of E-commerce on Domestic Sellers 45:30 The Future of Manufacturing and Trade 55:10 Optimizing E-commerce Strategies 01:01:11 Long-term Business Strategies in a Changing Economy Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 Introduction 02:03 The Importance of Effective Communication 04:01 Luxury Beliefs and Societal Challenges 09:47 Understanding Second and Third Order Effects 18:53 Time Management Strategies for Leaders 31:11 Data Management and Decision Making 35:48 Coaching and Developing Young Talent 39:30 The Power of Multiplication in Leadership 46:33 Investing in Human Capital 49:53 Agency Dynamics and Challenges 59:51 Understanding Product-Market Fit 01:09:50 Navigating Agency Relationships and Loyalty Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 Introduction 02:03 Cherene's Career Decisions and Work-Life Balance 05:47 Team Dynamics and Management Styles 13:21 Data Management and Decision Making 19:26 Building Effective Teams and Organizational Culture 31:06 Empowering Growth Through Inclusion 38:06 Building a Culture of Trust and Independence 47:23 The Journey of Personal and Professional Growth 57:02 Sustaining Success Through Adversity Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Trust Equation: https://trustedadvisor.com/why-trust-matters/understanding-trust/understanding-the-trust-equation Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! In this episode, Eric sits down with Dougie from Pilothouse's Google team to dive deep into how to leverage Google Ads' Performance Max (PMAX) campaigns for demand capture while building long-term growth strategies. With the recent Google update allowing shopping campaigns to compete with PMAX on ad rank, Dougie shares actionable insights for structuring hybrid campaigns, integrating first-party data, and tracking true incrementality. Whether you're looking to optimize your ad spend or balance top-of-funnel and lower-funnel efforts, this episode has you covered. Key Takeaways: PMAX vs. Shopping: Learn why hybrid campaign structures work better than running PMAX alone, especially for targeting both warm and cold audiences. Top-of-Funnel Investments: How efforts like TV and YouTube ads create a "halo effect" on demand capture—but only when backed by sufficient budgets. Attribution Hacks: Why GA4, Northbeam, or Triple Whale should supplement Google's in-platform attribution to avoid over-attributing conversions. Practical Adjustments: Dougie explains how feed management, segmentation, and careful audience targeting maximize PMAX performance over time. Whether you're scaling your DTC brand or refining your Google Ads strategy, Dougie's insights will help you navigate the challenges of 2025 and beyond. Timestamps 0:00 - Introduction to PMAX Updates 2:00 - Key Changes in PMAX Ad Prioritization 4:30 - Shopping Campaigns vs PMAX Strategies 7:00 - Leveraging Audience Signals for Better Results 9:30 - Attribution Challenges with PMAX 12:00 - Optimizing Campaigns for Long-Term Performance 14:30 - Incremental Value and Third-Party Tools 17:00 - Attribution Limitations and Platform Insights 19:00 - Google Ads Heist Warning & Closing Thoughts Hashtags #PMAXUpdate #GoogleAds #DigitalMarketing #EcommerceGrowth #AttributionStrategy #AdCampaigns #PerformanceMax #GoogleShopping #MarketingInsights #YouTubeAds Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

00:00 Introduction 02:15 Insights from the ICR Conference 09:25 Market Sentiment and Tariffs 14:42 The Importance of Product Development 20:54 Shark Ninja's Unique Brand Strategy 25:51 Balancing OPEX and Future Investments 30:29 Consumer Sentiment and Growth Opportunities 38:54 Consumer Confidence and Market Trends 44:40 Mimetic Behavior in Business 49:27 The Importance of Independent Thinking 54:25 Data-Driven Decision Making 01:00:52 Optimism in American Economic Growth 01:06:05 Building Relationships in a Digital Age Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 Introduction 02:26 Understanding the DTC SaaS Landscape 03:20 Brand Access: A Solution for Global Expansion 08:08 Passport: End-to-End Internationalization Solutions 12:21 Navigating Compliance in International Shipping19:15 Choosing the Right Partner for Global Sales 27:48 Breaking News: Acquisition Announcement 30:06 Navigating International Logistics Challenges 36:16 The Importance of Strategic Partnerships 42:49 Scaling Operations and Market Expansion 49:18 Future Trends in Global Trade and Compliance Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 Introduction 02:23 The Challenges of the DTC SaaS Landscape 05:09 Ben's Journey into Dentistry and Orthodontics 12:11 The Rise of Social Media in Dentistry 20:07 Building a Brand: The Bentist and TikTok Success 27:17 Transitioning from Employee to Entrepreneur 32:24 Innovative Business Model and Future Plans 34:44 Building a National Dental Brand 37:06 The Economics of Dental Practices 40:57 The Role of AI and Automation in Business 49:16 Deflationary Effects of AI on Industries 01:03:51 Opportunities in the Age of AI Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

  Join Sarah as she forecasts marketing trends for 2025 and how those trends apply to insurance agents like you!   Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Resources: 5 Things from the CMS 2026 MA and Part D Proposed Rule: https://pod.fo/e/28c9d2   How Ask Integrity Can Streamline Your Medicare Sales Appointments: https://pod.fo/e/27a354   Instagram Basics for Insurance Agents: https://pod.fo/e/28803f    References: Jantsch, John. “ 5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead).” Ducttapemarketing.Com, Duct Tape Marketing, 4 Dec. 2024, https://ducttapemarketing.com/2025-marketing-trends-how-to-stay-ahead/.   Chaffey, Dave. “10 Actionable Digital Marketing Trends for 2025.” Smartinsights.Com, Smart Insights, 11 Dec. 2024, https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-2025/.   Rand, Stephanie. “10 Key Marketing Trends for the US in 2025.” Askattest.Com, Attest, 30 Oct. 2024, https://www.askattest.com/blog/articles/marketing-trends.   Dionne, Jazmyn. “12 Digital Marketing Trends to Look Out For in 2025.” Hiilite.Com, Hiilite Web Design + Marketing + SEO, 27 Nov. 2024, https://hiilite.com/12-digital-marketing-trends-to-look-out-for-in-2025/.   Howarth, Josh. “13 Top Marketing Trends (2024 & 2025).” Explodingtopics.Com, Exploding Topics, 11 June 2024, https://explodingtopics.com/blog/marketing-trends.   Stahl, Stephanie. “40+ Content Marketing Trends Experts Predict Will Matter for Success in 2025.” Contentmarketinginstitute.Com, Content Marketing Institute, 4 Dec. 2024, https://contentmarketinginstitute.com/articles/trends-content-marketing/.   “2025 Marketing Trends to Watch Out For: Part 1.” Northbeam Blog, Northbeam, 17 July 2024, https://www.northbeam.io/post/2025-marketing-trends-to-watch-out-for-part-1.   Early, Morgan. “2025 Marketing Trends.” Fullcircleinsights.Com, Full Circle Insights, 6 Dec. 2024, https://fullcircleinsights.com/blog/2025-marketing-trends/.   Bevel, Christopher. “2025 Outlook: 10 Media and Marketing Trends to Watch.” Amapittsburgh.Org, American Marketing Association Pittsburgh, 19 Oct. 2024, https://amapittsburgh.org/blog/2025-outlook-10-media-and-marketing-trends-to-watch/.   Bansal, Deepak. “Digital Marketing Trends for 2025 and Beyond.” Forbes, Forbes Magazine, 13 Nov. 2024, https://www.forbes.com/councils/forbesbusinesscouncil/2024/11/13/digital-marketing-trends-for-2025-and-beyond/.   “Digital Marketing Trends for 2025: Content Strategy.” Spinutech.Com, Spinutech, 26 Nov. 2024, https://www.spinutech.com/digital-marketing/content/strategy/digital-marketing-trends-for-2025-content-strategy/.   Perry, Hanif. “Four Trends to Feed 2025 Marketing Planning.” Prophet.Com, Prophet Brand Strategy, 2 Dec. 2024, https://prophet.com/2024/08/four-trends-to-feed-2025-marketing-planning/.   Schultz, Mike. “How Many Touches Does It Take to Make a Sale?” Rainsalestraining.Com, RAIN Group Sales Training, 19 Dec. 2023, https://www.rainsalestraining.com/blog/how-many-touches-does-it-take-to-make-a-sale.  Krafft, Natalie. “Marketing in 2025: Six Key Trends That Will Drive the Future.” Oppizi.Com, Oppizi, 17 Oct. 2024, https://www.oppizi.com/blog/marketing-trends/marketing-in-2025-five-key-trends-that-will-drive-the-future/.   “Marketing Trends 2025.” Kantar.Com, Kantar, https://www.kantar.com/campaigns/marketing-trends. Accessed 12 Dec. 2024.   “Marketing Trends 2025: 13 Trends to Help You Power Through.” Mediatool.Com, Mediatool, 12 Nov. 2024, https://mediatool.com/blog/marketing-trends-2025.   Yakuel, Pini. “Marketing Trends 2025: Predictions, Tips, & Technologies to Thrive.” Optimove.Com, Optimove, 25 Nov. 2024, https://www.optimove.com/blog/marketing-trends-2025-top-predictions.   “Ready for 2025? The Marketing Trends That Could Change Everything.” Obaninternational.Com, Oban International, 29 Oct. 2024, https://obaninternational.com/blog/the-marketing-trends-set-to-rule-2025/.   Concannon, Lance. “The Biggest Marketing Trends for 2025.” Meltwater, Meltwater, 22 Nov. 2024, https://www.meltwater.com/en/blog/marketing-trends-2025.   “The Top Digital Marketing Trends You Need to Know for 2025.” Abstraktmg.Com, Abstrakt Marketing Group, 29 Oct. 2024, https://www.abstraktmg.com/digital-marketing-trends/.   Phil, Wilson. “Top 2025 Digital Marketing Trends: AI, MMM, and More.” Thinkwithgoogle.Com, Google, Dec. 2024, https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/digital-marketing-trends-2025/.   Treanor, Tom. “What Is First-Party Data? How To Build a First-Party Data Strategy.” Cdp.Com, The Customer Data Platform Resource, https://cdp.com/articles/what-is-first-party-data-and-why-is-it-so-important/. Accessed 12 Dec. 2024.   Yakuel, Pini. “Zero-Party Data, Infinite Potential: Marketing Trends to Watch in 2025.” CMSWire.Com, CMSWire, 10 Dec. 2024, https://www.cmswire.com/digital-marketing/zero-party-data-infinite-potential-marketing-trends-to-watch-in-2025/.   “Zero Party Data vs First, Second & Third Party Data Explained.” Usercentrics.Com, Usercentrics, 1 Nov. 2024, https://usercentrics.com/knowledge-hub/zero-first-and-third-party-data/.      Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance       Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel    Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/  Not affiliated with or endorsed by Medicare or any government agency. 

00:00 Introduction 02:00 BK Beauty's Journey and Background 03:04 The Rise of TikTok Shops 10:03 The Mechanics of TikTok Shops and Its Impact 13:53 The Power of TikTok's Algorithm for Commerce 17:46 The Future of Social Shopping and Influencer Marketing 27:37 The Rise of Omni-Channel Marketing 30:51 The Impact of Subsidies on TikTok Shops 34:29 Navigating the Challenges of Live Streaming 38:46 The Future of YouTube Shopping 43:53 The Uncertain Future of TikTok 50:41 Building a Cloud of Economic Interest Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 End of Year Reflections and Planning 02:14 The DTC SaaS Landscape: Building to Serve 06:33 Year-End Recap and 2025 Planning 10:49 Budgeting and Forecasting for the New Year 14:33 Balancing Growth and Margins 22:37 Inventory Management and Strategic Decisions 31:23 Navigating Demand Planning and Market Share 41:02 Understanding Category Share and Market Dynamics 48:17 Identifying Growth Capacity and Leadership Challenges Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 Navigating the Evolving Landscape of E-commerce 07:45 The Impact of Regulatory Challenges on Business 17:13 The Future of TikTok and Its Implications for Marketing 29:57 The Digital Reformation: A Shift in Information Control 32:44 Impact of TikTok on Marketing Strategies 37:13 Meta's Performance and Advertising Challenges 41:44 Diversification in Advertising Spend 49:56 The Future of Advertising Platforms 55:02 Regulatory Changes in Pharmaceutical Advertising Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 04:03 Growth Metrics and Business Valuation 09:59 Launching New Ventures: Trevi's Journey 18:06 The Dynamics of Consumables vs. Hard Goods 26:06 Strategizing for Market Penetration 36:02 The Potential of High Adoption Rates 39:45 Valuing Business Performance and Product Extensions 43:03 Branding Strategies and Market Positioning 49:00 The Importance of Team Focus and Structure 51:25 Navigating Market Dynamics and Consumer Preferences 56:40 The Debate on Brand Integration vs. Independence 01:00:47 Long-Term Vision and Investment in Consumables Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 03:49 Staffing Solutions and Temporary Agencies 10:13 Exploring New Marketing Channels 20:01 Comparing AppLovin with Traditional Advertising 29:53 The Future of Advertising and Data Integration 31:34 Integrating SMS and Email Marketing 32:26 Exploring the Evolving Landscape of TV Advertising 34:50 Navigating TV Ad Spend and Creative Strategies 38:23 Understanding TV Ad Targeting and Placement 43:14 The Role of Trust in TV Advertising 46:54 The Unique Dynamics of TV as a Marketing Channel 51:11 Maximizing Holiday Sales and Marketing Strategies Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

Ever wondered if attribution tools are worth the hype? In this episode, Josh breaks down what attribution really is, how it works, and why tools like TripleWhale, Hyros, and Northbeam could be game changers (or not) for your business. He explores how these tools help track your marketing efforts and assign credit to each step in your customer's journey—helping you get a full picture beyond just “last-click” conversions.Josh shares his experience using attribution tools for the last three years, the benefits and drawbacks, and the systems we use to ensure our ad campaigns are profitable & budgets are in check.BFCM Promo for Max Profits MentorshipClick here to schedule a call & get $500 off the onboarding fee & a $400 gift from Josh before 12/2/2024!-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

00:00 Introduction 06:13 Black Friday Week: Strategies and Expectations 09:12 The Dynamics of Wholesale vs. E-commerce 12:04 The Importance of Communication and Forecasting 14:58 Managing Fulfillment and Operations Effectively 18:10 The Role of Roadshows in Brand Awareness 21:02 The Debate on All-in-One Solutions in E-commerce 35:20 Navigating Forecasting Challenges 37:41 Crisis Management: Nightmares in Business 41:02 Cash Flow Management in Wholesale 44:20 De-risking Your Business 50:30 Leveraging Data for Business Growth 52:54 Balancing Growth and Sustainability 54:09 Community and Support in E-commerce 01:00:24 Final Tips for a Successful Q4 Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 05:01 The Move to Mexico and Manufacturing Growth 11:14 The Evolution of Portland Leather 16:51 Marketing Strategy and Product Development 22:32 Supply Chain Control and Efficiency 28:52 Future Plans and Business Growth 32:14 Building a Competitive Supply Chain 35:10 The Importance of Quality Leather 38:05 The Vegan Leather Debate 41:42 Marketing as a Core Strategy 46:01 Managing Growth and Operations 51:43 Innovative Marketing Tactics 57:02 The Role of Secondary Markets Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 04:23 Post-Election Implications for Business 10:57 The Future of Manufacturing 18:23 Automation and Robotics in Production 24:45 Manufacturing Shifts and Domestic Assembly 32:41 The Future of Global Supply Chains 39:34 The Balance of Globalism and Nationalism 46:43 Consumer Optimism and the Future of Building Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Mike's Tweet: This is what the future of manufacturing looks like. Plan accordingly https://x.com/mikebeckhamsm/status/1854720690097623212 Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 03:07 E-commerce Challenges and Event Insights 05:50 Principles and Personal Values in Business 09:11 The Role of Debt Financing 12:00 Understanding Debt vs. Equity 14:52 Navigating Amazon and Alternative Platforms 21:00 Debt Strategies for Growth 27:10 Debt and Business Strategy 36:29 Understanding Debt Recapitalization and Its Mechanics 39:45 Liquidity Options and Their Implications 42:30 Building Relationships with Banks for Credit 45:21 Types of Debt: From Merchant Cash Advances to Equipment Financing 52:49 The Importance of Cash Flow in Debt Management 55:30 E-commerce Trends and the Role of SMS Marketing 01:00:57 YouTube as a Marketing Channel: Challenges and Opportunities 01:07:57 The Power of LTV and Subscription Models 01:09:53 The Importance of Quality Data in MTA 01:12:44 Identifying Ideal Customers for Northbeam 01:16:28 Best Practices from Disruptive Brands 01:25:40 Understanding Customer Acquisition Costs 01:30:55 The Role of Metrics in Marketing Success Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Mike's Tweet Reference: https://x.com/waitbutwhy/status/1852749247445168523 Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 The Chaos of Entrepreneurship and Parenting 06:14 The Balancing Act of Family and Business 19:56 The Myth of Work-Life Balance 28:01 Creating Supportive Work Environments for Parents 30:58 Balancing Work and Family Life 35:28 The Role of Caregivers in the Workplace 38:51 Intentionality in Life Management 40:47 The Wave Model of Life Balance 44:54 Setting Boundaries at Work and Home 49:51 Empowering Others and Personal Agency 57:30 Scarcity and Focus in Life Management 01:01:41 The Complexity of Priorities 01:10:55 Teaching Kids About Money 01:19:01 Instilling Drive and Responsibility in Children 01:30:15 Real-World Experience and Entrepreneurial Education Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Mochary Method Curriculum: https://docs.google.com/document/d/18FiJbYn53fTtPmphfdCKT2TMWH-8Y2L-MLqDk-MFV4s/edit?tab=t.0# Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 06:01 Engagement with Sports Teams 09:49 Understanding Sports Audience Demographics 12:07 The Challenges of Sponsorships 15:49 Navigating College Sports and NIL Opportunities 19:57 The CEO Experience: Challenges and Responsibilities 23:50 The Pressure of Growth and Expectations 28:07 Managing People and Organizational Growth 31:50 The Complexity of Team Dynamics 35:05 Firing and Organizational Fit 35:35 Navigating Difficult Conversations as a CEO 39:15 The Hedonic Treadmill and Human Resilience 41:31 The Loneliness of Leadership 45:19 Understanding History and Critical Thinking 51:11 Managing Career Trajectories in a Costly Environment 01:02:27 The Cost of Living Crisis and Its Implications Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Mochary Method Curriculum: https://docs.google.com/document/d/18FiJbYn53fTtPmphfdCKT2TMWH-8Y2L-MLqDk-MFV4s/edit?tab=t.0# Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 02:57 Leadership Retreats and Team Dynamics 05:53 Traveling for Business: The China Experience 09:04 Consumer Behavior Insights from Italy 11:48 Cultural Differences in Retail and Consumer Products 15:06 The Impact of American Brands Abroad 18:12 Navigating International Markets and Localization 23:56 Conclusion: The Future of Global E-commerce 38:10 Understanding Lululemon's Unique Market Position 41:03 Challenges of International Expansion 43:54 The Complexity of Diversification 48:08 Insights from the Main Street Summit 52:05 Economic Perspectives Ahead of the Election 56:46 The Future of American Economics 01:01:10 The Value of American Citizenship 01:04:01 Reflections on Modern Society and Progress Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/