Your Digital Reputation

How would you respond to relentless criticism on social media if things were completely out of your control?That's the challenge Alicia Rieniets - Senior Marketing Executive, and former Head of Brand, Media & Social at Australia Post at the time - faced when every normal delivery channel changed or was shut off, online purchases rose by 80% in one month. And her entire team and call centre staff were forced to work from home - almost overnight.Welcome to the world of rapid transformation driven by COVID, and the pressures that created for her team on the social media frontline. As she shares: "When you fail in social media, you fail very, very publicly."This episode explores the immense challenges Alicia and her team faced, and how they managed to turn intense online criticism into a "kindness pandemic" by harnessing social media's power to provide context and connection with audiences.Tune in to hear her story, and learn how to take back control of your narrative in the moment you need it most.TIMESTAMPS:00:02:44 - Crisis management from bushfires to COVID-19 to online query tsunami - as teams go remote.00:08:48 - The "COVID kitten" survival story.00:10:25 - Hiring external help, and measuring social media thresholds.00:15:09 - Positive content and community engagement - "The Kindness Pandemic".00:18:09 - The importance of human stories.00:21:34 - Resilience, recognising team effort and reflecting on transformation.00:25:30 - Key learnings from crisis management.00:27:26 - The importance of stakeholder awareness.Full podcast details here: https://www.propelgroup.com.au/your-digital-reputation-podcast--SUBSCRIBE FOR REGULAR INSIGHTSSubscribe to Propel Managing Director Roger Christie's regular newsletter, so your organisation gets social media right when it matters most.To subscribe, head to: https://www.propelgroup.com.au/subscribe--CONNECT WITH ROGER CHRISTIEHave a question, feedback or want to connect with Roger Christie? >> www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.

Season six of the Your Digital Reputation podcast launches with an amazing and powerful story. And a slightly new direction - hearing from guests about how they get social media right in the moments that matter most.Robert Hoge - author, strategic communicator, and the former Head of Communications at the Queensland Government's Department of Health - has one of those stories.In February 2020, Robert's role became one of the "toughest" communication gigs in the country, as he led his team through almost two years of critical community engagement to not only share vital information with audiences, cut through disruptive noise and misinformation and - ultimately - save lives.This episode explores the many challenges Robert and his team faced during the COVID-19 pandemic - including a public run in with Facebook, responding to 60,000+ inbound queries every month, and taking his daughter to dental surgery... - that show just how powerful social media can be in the moments that matter most.Tune in to hear his fascinating account, how trust sat at the core of everything he and his team did, and to learn what to do when you face a challenge whose scale is beyond anything you could possibly plan for.TIMESTAMPS:00:01:25 - Social media and community engagement during COVID-19.00:08:00 - How natural disasters saved Queensland.00:12:40 - What to do when Facebook removes your page...00:17:46 - Vaccine misinformation and public trust.00:22:17 - Chatbot saves the day in the face of 60,000+ queries.00:24:48 - The importance of trust.00:30:51 - Social media saves lives.Full podcast details here: https://www.propelgroup.com.au/your-digital-reputation-podcast --SUBSCRIBE FOR REGULAR INSIGHTSSubscribe to Propel Managing Director Roger Christie's regular newsletter, so your organisation gets social media right when it matters most.To subscribe, head to: https://www.propelgroup.com.au/subscribe--CONNECT WITH ROGER CHRISTIEHave a question, feedback or want to connect with Roger Christie? >> www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.

Last episode's conversation with Shirley Chowdhary (episode 50) was a special one. It showed just how much impact your LinkedIn posts can have on the lives of others. How can you tap into that same impact at scale as Shirley did? What ingredients are need to shift your efforts from chasing likes and vanity metrics, to pursuing a more purposeful path that has the potential to inspire many thousands of professionals?In this final practical episode for 2024, Roger shares his best LinkedIn advice to help leaders embrace their vulnerability and tap into their why. Tune in to learn more and gain the confidence you need to show up with real impact in 2025.TIMESTAMPS:02:08 - Authentic storytelling on LinkedIn.04:47 - Embracing vulnerability on LinkedIn.07:49 - Practical strategies for sharing your "why"--THE DIGITAL REPUTATION ACADEMY: 25% OFF CODE FOR LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.For more information head to: www.digitalreputationacademy.com/linkedin-for-leaders--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

This episode of Your Digital Reputation is one of a kind. It explores one leader's story behind just one hugely impactful post.Host Roger Christie is joined by Shirley Chowdhary, respected Chair, Non-Executive Director and Advisor to a range of organisations. Shirley was recently awarded an Honorary Doctor of Letters from the University of Sydney - an honour she found challenging to share beyond those closest to her. This episode follows the way she wrestled with sharing the news, what she ended up posting, and the phenomenal impact of sharing her story - how it unlocked courage and belief for those looking on. Tune in to hear her raw, honest and empowering story that will have you rethinking the way you use LinkedIn, and the power of legacy online. TIMESTAMPS:00:00:44 - The power of one post.00:05:58 - Imposter syndrome struggle.00:12:13 - LinkedIn and the self-promotion paradox.00:15:56 - The solution: More we, less me.00:24:32 - Impact of being yourself online.00:32:47 - Creating meaningful connections.00:37:29 - Impact of words and actions online.--THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.

From his recent conversation with non-executive directors Lisa Chung and Tim Ebbeck (episode 49), it was clear to host Roger Christie that there is an uncertainty and discomfort for directors when posting on LinkedIn. Many avoid it for this reason.But, the good news? They don't have to!In this practical episode, Roger shares five LinkedIn best practices for directors and board members that don't include posting. Tune in to here all five, plus learn more about the wonderful commenting example set by former Novartis executive Marie-France Tschudin.TIMESTAMPS:00:02:00 - Five effective LinkedIn strategies for non-executive directors.00:02:53 - Tip 1: Strategic Observation.00:05:34 - Tip 2: Enhanced Due Diligence on Succession Planning.00:09:01 - Tip 3: Strategic Relationship Building.00:11:08 - Tip 4: Active Listening and Strategic Engagement.00:12:45 - Tip 5: Profile Optimisation for Governance.--THE DIGITAL REPUTATION ACADEMY: 25% OFF CODE FOR LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.For more information head to: www.digitalreputationacademy.com/linkedin-for-leaders--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

In this episode of Your Digital Reputation, host Roger Christie asks two very special guests two very important questions: why aren't company and NFP directors using LinkedIn - and should they?Roger is joined by Lisa Chung AM (Chair of Australian Unity and a Non-Executive Director and Board Member for A.V. Jennings, the Foundation of the Art Gallery of New South Wales and PWC Australia, among others) and Tim Ebbeck (Non-Executive Director for Big Tin Can, ReadyTech, Indara and Central Coast Local Health District, among others). Two directors, with two different journeys and two different perspectives on the role of LinkedIn for directors today.Tune in to hear an important counter-narrative on the powerful role LinkedIn can play for company directors and board members today.TIMESTAMPS:00:01:57 - LinkedIn usage among directors.00:08:40 - LinkedIn's role in talent sourcing and succession planning.00:10:53 - Personal branding on LinkedIn.00:14:11 - Importance of a quality network.00:18:07 - Engaging younger audiences.00:21:15 - Alumni engagement strategies.00:31:44 - Celebrating staff successes.00:37:05 - Encouraging directors to use LinkedIn differently.--THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.

It's a little known fact that fewer than 2% of LinkedIn users post regularly on the platform - very few feel comfortable sharing their story. In this episode, host Roger Christie explores the art of LinkedIn storytelling, and how every professional's career journey is - in fact - littered with powerful personal stories.Inspired by the story of recent guest Chuen Chuen Yeo, executive coach and founder of Asense Agile Leadership in Singapore - and now multi award-winning author, too (tune in to episode 48 to learn more about Chuen Chuen's experience) - Roger provides three practical tips for anyone looking to get more comfortable posting on LinkedIn, including the valuable Purpose Pyramid framework. TIMESTAMPS:00:01:28 - Storytelling and personal branding.00:03:10 - Overcoming common storytelling barriers.00:06:12 - Balancing personal and professional.00:09:47 - You HAVE a story (you just need confidence!).00:12:35 - Authenticity and values-based storytelling.--THE DIGITAL REPUTATION ACADEMY: 25% OFF CODE FOR LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.For more information head to: www.digitalreputationacademy.com/linkedin-for-leaders--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

In this episode of Your Digital Reputation, host Roger Christie goes deep on storytelling and how to "stick out like a sore thumb" on LinkedIn with Chuen Chuen Yeo, award-winning author and founder of Acesence Agile Leadership in Singapore. A former maths teacher turned executive coach, Chuen Chuen shares her formula for developing a distinctive voice that resonates with others - something she knows well, as a LinkedIn Top Voice with more than 30,000 followers. Tune in to discover actionable strategies to enhance your digital presence and leave a lasting impression on LinkedIn.TIMESTAMPS:00:02:16 - Overcoming fear and building a personal brand.00:06:45 - Harnessing your unexpected career assets.00:11:02 - The role of LinkedIn in career growth.00:20:12 - The power of storytelling and finding your voice.00:24:07 - LinkedIn: the great equaliser.00:28:06 - Simple storytelling techniques.00:32:51 - Authentic leadership and storytelling checklist.--THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.

Host Roger Christie explains why leaders are an essential ingredient for employee advocacy on LinkedIn, and three practical steps leaders and their advisers can take to unlock a wide range of benefits. Inspired by the success story of recent guest Dirk Otto, General Manager for Boehringer Ingelheim, (tune in to episode 47 to learn more about Dirk's story), Roger also taps into the wisdom of eight (yes - EIGHT!) past guests on the show who all reinforce the same thinking: the organisations who generate talent, sales and innovation opportunities online are those whose leaders show the way. You will find links to their full episodes below, too.Tune in for practical advice on how you or your leader can set the tone on LinkedIn.TIMESTAMPS:00:02:00 - Encouraging staff on LinkedIn (Dirk Otto's example).00:05:57 - Leader's setting the example on LinkedIn.00:10:40 - Celebrating your team on LinkedIn.00:12:08 - Empowering your team on LinkedIn.--PAST EPISODES REFERENCED:Helen GraneyDr Kirstin FergusonDeborah JenkinsAmanda YeatesGlenn PattersonRosie Oldfield, Elliott Franks & Dani Maidens--THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe Hosted on Acast. See acast.com/privacy for more information.

In this episode of Your Digital Reputation, host Roger Christie explores how new CEOs should use LinkedIn, drawing on the experiences of Dirk Otto, General Manager for pharmaceutical and animal health business Boehringer Ingelheim in Australia & New Zealand. Dirk shares his lessons after moving from Spain to Australia, and highlights the importance of empowering your people to use LinkedIn as a business tool. Tune in to hear his full story.TIMESTAMPS:00:01:56 - Dirk Otto's Role and Transition to Australia00:10:05 - The Importance of Telling Your Story00:13:32 - The Human Approach to LinkedIn00:15:53 - Building Trust Through LinkedIn00:21:53 - Building Trust in the Pharmaceutical Industry00:24:47 - Encouraging Staff to Use LinkedIn--THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.

Host Roger Christie explores the crucial skill of listening, and how LinkedIn can be an enabler for time-poor leaders. Roger shares his three-step strategy, inspired by the success of recent guest Trina Jones, NSW Rental Commissioner (tune in to episode 46 of the Your Digital Reputation podcast to learn more about her story). As Roger explains: "Listening enables understanding. Understanding facilitates ideation. And ideation creates solutions."Tune in for practical advice on how to build strong, trusted relationships with the most important audiences in your world on LinkedIn.TIMESTAMPS:00:02:30 - Steps to Effective Listening on LinkedIn00:04:05 - Step 1: Curate Your Network (further advice in this practical episode)00:05:51 - Step 2: Listen and Participate00:11:02 - Step 3: Connect and Accelerate--THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.

In this episode of Your Digital Reputation, host Roger Christie explores how LinkedIn can be used to drive positive change with guest Trina Jones, NSW Rental Commissioner. They discuss the vital role LinkedIn plays in bringing key learnings and insights into the palm of your hand at scale. With her extensive experience in housing affordability and related social issues, Trina offers valuable guidance for any leader on the power of deep listening and amplifying community voices via LinkedIn - tune in to learn how.TIMESTAMPS:[00:03:03] LinkedIn for continuous learning.[00:05:50] Listening to diverse perspectives.[00:06:22] Community and respectful discourse.[00:11:22] Negative experience on Twitter/X.[00:13:07] Public profile and authenticity.[00:14:10] Generating news from LinkedIn.[00:17:43] Speaking truth to power.[00:29:41] Connecting through constructive conversations.--THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.

Host Roger Christie explores three practical ways people can use LinkedIn to accelerate their career, inspired by the journey of guest Christina Hobbs, former CEO of Verve Super and current GM of Advocacy at Future Group (tune in to episode 45 of the Your Digital Reputation podcast to learn more about her story). the episode highlights the importance of community and authentic engagement to enjoy success on LinkedIn.Tune in for practical advice on the best "1-2 combination" to sales and community building on LinkedIn.TIMESTAMPS:00:02:00 - Role of LinkedIn in Christina's Professional Success00:02:42 - Importance of Clear Goals on LinkedIn + Propel's Purpose Pyramid Framework (download here)00:04:48 - Lesson 1: Surround Yourself with Industry Leaders + Practical Steps00:07:16 - Lesson 2: Participate in Key Conversations + Practical Steps00:11:02 - Lesson 3: Own Your Patch + Practical Steps--THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.

In this episode of Your Digital Reputation, host Roger Christie explores the strategic use of LinkedIn with guest Christina Hobbs, former CEO of Verve Super and current GM of Advocacy at Future Group. They discuss how LinkedIn can be a valuable tool when used strategically, beyond just self-promotion. Christina shares insights on leveraging LinkedIn for business success and professional advancement, highlighting the importance of a thoughtful approach to networking and branding on the platform. Tune in to gain valuable tips on maximising your digital presence and reputation through LinkedIn.TIMESTAMPS:[00:01:46] Early LinkedIn experience and career growth.[00:06:26] The need for visibility and understanding.[00:10:32] Building legitimacy in your role via LinkedIn.[00:15:07] Getting a million views on a LinkedIn post.[00:19:01] Selling a business while going into labour![00:24:48] "What do I want to be known for?"[00:32:58] LinkedIn profile visibility advice.--THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com--SIGN UP + KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.digitalreputationacademy.com/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.

Host Roger Christie delves into the misconception that LinkedIn is primarily a sales platform, emphasising that it is, in fact, a RELATIONSHIPS platform. Drawing insights from guest Helen Graney, CEO of Weber Shandwick and Jack Morton (tune in to episode 44 of the Your Digital Reputation podcast to learn more about her story), the episode highlights the importance of community and authentic engagement to enjoy success on LinkedIn. Tune in for practical advice on the best "1-2 combination" to sales and community building on LinkedIn.TIMESTAMPS:[00:01:37] LinkedIn is a relationships platform.[00:05:32] Start with your community.[00:08:31] Facilitate your sales opportunities.[00:11:34] Learn skills via the LinkedIn™ for Leaders program.THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders, takes leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Your Digital Reputation, host Roger Christie explores whether LinkedIn is a vital tool for modern leaders with guest Helen Graney, CEO of Weber Shandwick and Jack Morton in Australia. They discuss the benefits of leading from the front on LinkedIn, how to balance sales efforts and community building, why LinkedIn is so powerful for emerging leaders in particular, and why leaders should embrace the discomfort - and challenge - that comes from stepping up online.[00:00:55] Storytelling as a Leadership Skill.[00:05:11] LinkedIn as community-building platform.[00:10:32] Importance of harnessing your personal values.[00:19:27] Forming connection and trust through storytelling.[00:20:41] Celebrating team achievements.[00:26:36] The evolution of leadership skills and who thrives today.[00:28:25] Getting comfortable with being uncomfortable on LinkedIn.[00:32:34] The power of LinkedIn - for established and emerging leaders.THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders will open for learning 1 June 2024. Led and developed by Propel MD, Roger Christie, this brand new course will take leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com. Hosted on Acast. See acast.com/privacy for more information.

Host Roger Christie spoke with James d'Apice - founder at law firm Gravamen - about how he uses social media with such authenticity, and what some of the pros and cons have been. James shared an interesting insight into how he has used detractor comments to fuel his own content strategy. (Tune in to episode 43 of the Your Digital Reputation podcast to learn more about his story).This insight serves as the inspiration for today's practical reflection episode where Roger explains how leaders can greatly reduce the risk of trolling through three simple steps.TIMESTAMPS:[00:01:48] - The Elephant in the Room: Trolling[00:03:03] - Reducing Risk and Fear[00:04:39] - Strategy 1: Get Clear on Your Purpose[00:07:56] - Strategy 2: Be Selective with Your Network[00:10:34] - Strategy 3: Listen More Than You Talk[00:11:58] - Overcoming DiscomfortTHE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders will open for learning 1 June 2024. Led and developed by Propel MD, Roger Christie, this brand new course will take leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Your Digital Reputation, host Roger Christie explores the value of leaders being authentic online with James d'Apice, founder of law firm Gravamen and host of the successful Coffee and a Case Note movement. They discuss the benefits and challenges of simply being yourself on social media - the opportunities that come from being trolled, and how compliments can be crippling. James - who embodies the very rare combination of law firm partner, podcaster, vlogger, former radio host, and rapper - shares his expertise on maintaining authenticity in the professional services industry. Tune in to hear his insights on how leaders - even those in conservative, risk averse industries - can "change the trajectory of their lives" online.[00:02:10] Authentic content creation struggles.[00:05:30] Niche popularity on social media.[00:12:58] Professional norms and likability.[00:15:53] Warmth in social media.[00:22:23] Dealing with online criticism.[00:25:33] Handling mistakes and feedback.[00:30:33] Authenticity in content creation.[00:42:35] Building confidence through challenges.THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders will open for learning 1 June 2024. Led and developed by Propel MD, Roger Christie, this brand new course will take leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com. Hosted on Acast. See acast.com/privacy for more information.

Host Roger Christie recently had a fascinating employee advocacy conversation with Renae Anderson at UniSuper. Renae's success as a brand ambassador led to a +7,000% increase in impressions and over $11,000 in earned media value. (Tune in to episode 42 of the Your Digital Reputation podcast to learn more about her story).In this practical reflection episode, Roger picks up on Renae's advice to "spend more time on the mat", and shares his LinkedIn workout with five "exercises" to help listeners get ahead. TIMESTAMPS:[00:02:00] The connection between LinkedIn and exercise.[00:05:32] Defining your purpose in 15 minutes and Propel's Purpose Pyramid framework - access the FREE template here.[00:07:30] Optimising your LinkedIn profile in 15 minutes.[00:13:11] Cleaning out the noise by curating your LinkedIn feed.[00:17:25] Effective LinkedIn engagement strategies, including finding your VIPs.[00:18:29] More information about Propel's LinkedIn™ for Leaders program.THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders will open for learning 1 June 2024. Led and developed by Propel MD, Roger Christie, this brand new course will take leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Your Digital Reputation, host Roger Christie speaks with UniSuper's Renae Anderson for a rare insight into the employee advocacy program from one of Australia's largest superannuation funds.Find out what dormant gym memberships, martial arts training and quality t-shirts have to do with one of the BEST online employee advocacy success stories in this absolute cracker of an episode - a great way to kick off season 5 of the podcast.TIMESTAMPS:[00:01:05] Empowering employees online.[00:06:27] LinkedIn learning journey.[00:10:14] Martial arts and LinkedIn synergy.[00:11:43] The power of personal storytelling.[00:15:14] LinkedIn success mindset.[00:18:37] Building an online community.[00:24:46] Reddit meme story.[00:28:23] Women engaging with super[00:30:58] Encouraging senior leadership and advocacy.[00:33:44] Empowering women in the sector.THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERSThe Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders will open for learning 1 June 2024. Led and developed by Propel MD, Roger Christie, this brand new course will take leaders from clear > confident > competent in their understanding and application of LinkedIn.For more information head to: www.digitalreputationacademy.com. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Roger Christie unpacks Propel's 2023 Digital Reputation Report; delving deep into the insights, statistics and findings behind how more than 100 of Australia's most senior public servants use LinkedIn. If you've been meaning to dive into the 2023 Digital Reputation Report Public Sector Leader Edition, but simply haven't had the time, this episode - an audio cheat sheet - is for you.Download the 2023 Digital Reputation Report - Public Sector Edition here.For more on this episode and the full transcript head to: propelgroup.com.au/podcast/digital-reputation-report-analysisYOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And last but not least, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

Roger Christie reflects on his conversation with The Honourable, Victor Dominello - Former NSW Minister for Digital Government, board member for the Tech Council of Australia, and chair of Minister Gallagher's Digital Identity Panel, and Minister Shorten's myGov Advisory Group. And now the Co-Founder of digital transformation partner ServiceGen, helping governments build citizen trust through service excellence (number 40 in the YDR catalogue).In this practical episode - our last for the year - Roger taps into Victor's advice and experience with you, and pull out the three key ingredients every leader needs for a successful LinkedIn presence. And no - there is no 20-page policy in sight. This is one practical episode you won't want to miss. TIMESTAMPS:[00:02:26] How to build a successful LinkedIn presence.[00:04:10] Unpacking Victor's advice: You do you.[00:07:31] The power of LinkedIn.[00:15:38] The "we versus me" mindset.For the full transcript from this episode, head to: propelgroup.com.au/podcast/practical-pod-linkedin-for-leaders-programYOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

In this episode of Your Digital Reputation, Roger Christie welcomes a very special guest in the studio for our final guest episode of 2023. Someone regularly held up as best practice and whose LinkedIn journey has been followed by millions.And the timing couldn't be better. Propel has released its second Digital Reputation Report, looking at the ways our most senior public servants use LinkedIn as a strategic communications tool. The results reveal there are public sector leaders who have absolutely grabbed the LinkedIn opportunity with both hands, but the findings also reveal there are many others who still stand to benefit by being more visible online. So, who better to join me in the studio and unpack this topic than the former NSW Minister for Digital Government, Board Member for the Tech Council of Australia, Chair of Minister Gallagher's Digital Identity Panel and Minister Shorten's MyGov Advisory Group and co-founder of ServiceGen, the Honorable Victor Dominello.TIMESTAMPS:00:03:25 Authenticity is key to social media success.00:04:40 Humility on social media.00:12:37 Leaders should embrace vulnerability.00:18:57 Showcasing empathy online.00:19:39 Authenticity builds trust and community.00:23:32 Sense of community is crucial.Follow Victor Dominello: linkedin.com/in/victordominelloFollow Roger Christie: linkedin.com/in/rogerchristieFor more on this episode and the full show notes head to: propelgroup.com.au/podcast/victor-dominello-linkedinYOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And last but not least, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

Roger Christie reflects on his conversation with Glenn Patterson, CEO at City of Casey, VIC. Casey is the largest local council in the Australian state of Victoria with over 400,000 residents. It's episode number 39 in the YDR catalogue, and well worth a listen to get a genuine insight from a CEO driving a LinkedIn program across their senior leadership team.Reflecting on Glenn's experience, this practical episode goes a little bit deeper, pulls back the curtain and looks inside the LinkedIn for Leaders program. If that's something you're considering, hearing Glenn's experience and then hearing what's involved will help you work out whether it's the right fit for you.For the transcript from this episode, head to: propelgroup.com.au/podcast/practical-pod-linkedin-for-leaders-program YOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

In this episode of Your Digital Reputation, host Roger Christie interviews Glenn Patterson, the CEO of City of Casey; a local council in the state of Victoria with almost 400,000 residents, making it the state's largest municipality and also one of the fastest growing councils across Australia. I first met Glenn when he decided to get his whole leadership team up and active on LinkedIn earlier this year. And since then, we've had many conversations around the role of LinkedIn for leaders, how it can help reach and reinforce corporate goals, and why it's so important to have more than one voice from within an organisation active online.In this conversation, we dive under the hood of the work Glenn and his leadership team have been doing, explore why he felt LinkedIn was a logical choice, and hear more about what the team's experiences have been since taking that more proactive approach online.TIMESTAMPS:00:06:29 Leverage LinkedIn for professional growth.00:11:47 LinkedIn can significantly influence perception.00:13:39 LinkedIn is a positive platform.00:18:37 Authenticity drives engagement on LinkedIn.00:24:02 Overcoming challenges in LinkedIn engagement.00:28:32 Embrace LinkedIn for personal and business value.00:31:00 Importance of commitment and example.Follow Glenn Patterson: linkedin.com/in/pattersonglennFollow Roger Christie: linkedin.com/in/rogerchristieFor more on this episode and the full show notes head to: propelgroup.com.au/podcast/glenn-pattersonYOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And last but not least, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

In this practical follow-up episode of the Your Digital Reputation podcast, host Roger Christie reflects on his conversations with two recent UK guests;Charlotte Lander - Director of Social Media and former Global LinkedIn Lead at Standard Chartered Bank - discussing all things online employee advocacy. And then more recently, Sarah Walker-Smith - CEO of AMPA - the UK's leading group of legal and professional services companies - and its largest law firm, Shakespeare Martineau - joined me to talk about why CEOs simply must have social in their toolkit.Their common thread? Leaders are the most essential ingredient for any organisation's success on social media. I'm looking at episodes number 37 & 38 in the YDR catalog, so please go back and have a listen to both, ideally before you dive into this short practical reflection.So what is this episode all about? I've taken five quotes on five key themes from my conversations with Sarah and Charlotte, and will explore each of them further while also providing practical tips on what you or your leaders can do to capitalise. Because until leaders are active, engaged and leading from the front, your organisation will continue to sit on the social media fringes with the connection, credibility and commercial benefits you're after. For all the advice and resources mentioned in this episode, head to: propelgroup.com.au/podcast/practical-pod-leaders-onlineYOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

In this episode of Your Digital Reputation, host Roger Christie interviews Sarah Walker-Smith, the CEO of Shakespeare Martineau and AMPA. Together they discuss the importance of social media for CEOs and the impact it can have on their digital reputation. Sarah shares her personal journey of getting active on social media and how it has benefited her both personally and professionally. Tune in to learn why CEOs need social media in their toolkit and how it can help you become a more visible and effective leader.TIMESTAMPS:[00:02:44] How CEOs can become visible on social media.[00:05:41] Rewriting the leadership playbook.[00:09:12] Leadership beyond organisational boundaries.[00:13:30] The future of the legal sector.[00:15:27] Leaders in listening mode.[00:19:47] Ageism in the workplace.[00:23:15] Gathering ideas and inspiration.[00:25:12] Purposeful and meaningful conversations.[00:29:28] The importance of doing it yourself.[00:32:13] Harnessing social media platforms.Follow Sarah Walker-Smith: linkedin.com/in/sarah-walker-smith-4708a5bFollow Roger Christie: linkedin.com/in/rogerchristieFor more on this episode and the full show notes head to: propelgroup.com.au/podcast/sarah-walker-smithYOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And last but not least, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

In this episode of Your Digital Reputation, host Roger Christie is joined by Charlotte Lander, Director of Social Media and former Global LinkedIn Lead at Standard Chartered Bank. Tune into this conversation to learn from Charlotte's expertise and experience as she shares her advice around building the best online employee advocacy program for your organisation. This is a must listen best practice example for both advisors and leaders a like.TIMESTAMPS:[00:01:31] Charlotte's background and expertise.[00:05:37] Active leaders and employee advocacy.[00:08:15] The importance of being data led.[00:13:29] Content personalisation for employee advocacy.[00:16:28] Personal storytelling in advocacy.[00:20:26] Leadership participation and programs.[00:24:37] Retaining talent and competitive advantage.[00:27:07] Employee advocacy program benefits.[00:31:07] Diversity in target audience resonance."First and foremost, you must empower your colleagues, not use them as part of the program." -- Charlotte LanderFollow Charlotte Lander: linkedin.com/in/charlotte-landerFollow Roger Christie: linkedin.com/in/rogerchristieFor more on this episode and the full show notes head to: propelgroup.com.au/podcast/charlotte-lander-employee-advocacyYOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And last but not least, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

In this practical follow-up episode of the Your Digital Reputation podcast, host Roger Christie reflects on the key ideas discussed with recent guest John McCoy, Senior Account Director for Federal Government at LinkedIn. The conversation focused on how public sector leaders can use LinkedIn to their advantage. It's episode number 36 in the YDR catalog, so please go back and have a listen, ideally before you dive into this short practical reflection. BUT please don't let John's title or the apparent focus on the public sector put you off if you work in a different sector. The guidance and data John shared has as much application to public sector leaders as it does for ALL leaders in corporate or NGO roles too. Every leader can benefit from just simple, valuable, straight shooting LinkedIn advice. So tune into this episode for Roger's five top tips - helpful hacks for LinkedIn - that every leader should put in place. It's one we are confident you'll return back to again and again. For all the advice and resources mentioned in this episode, head to: propelgroup.com.au/podcast/practical-pod-5-linkedin-tipsYOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

In this episode of Your Digital Reputation, host Roger Christie is joined by John McCoy, Senior Account Director for Federal Government at LinkedIn, to discuss the secrets, tips, and best practices of using LinkedIn for public sector leaders. They explore the potential for growth in this area and emphasise the importance of public sector leaders establishing a strong presence on LinkedIn. Tune in to learn how LinkedIn can work best for the public sector, best practice examples and what leaders stand to gain from utilising this platform.TIME STAMPS:[00:00:33] LinkedIn for public sector leaders.[00:04:37] Changing perceptions of LinkedIn.[00:09:15] Barriers to online engagement.[00:12:33] How to engage and start.[00:15:58] Engaging content in the public sector.[00:20:04] Progressive posting functionalities.[00:23:02] Attracting talent through LinkedIn.[00:25:30] Impact of online interactions.[00:29:13] Essential steps for LinkedIn.[00:31:29] Employee engagement with content.Follow John McCoy: linkedin.com/in/johnwmccoyFor more on this episode and the full show notes head to: propelgroup.com.au/podcast/john-mccoyYOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

In this practical follow-up episode of the Your Digital Reputation podcast, host Roger Christie reflects on the key ideas discussed in Episode 35 with guest Chris Morrison, Managing Partner at executive recruitment and leadership advisory firm Meritos. Chris has helped hundreds of leaders prepare for and then transition into executive roles and as such, has a strong grasp of the sorts of challenges and opportunities they face when they step into a new C-suite role, whether that's for the very first, fifth or fifteenth time.The question I asked Chris was: What is the value - and role - of LinkedIn for new CEOs? I picked his brain during our conversation around where he saw LinkedIn popping up and playing a strategic role on that journey. Here are my 5 practical tips for leaders to do just that. For all the advice and resources mentioned in this episode, head to: propelgroup.com.au/podcast/practical-pod-linkedin-for-new-ceosYOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

In this episode, host Roger Christie interviews Chris Morrison, founder and managing partner at executive recruitment and leadership advisory firm, Meritos. Together they discuss the value of LinkedIn for new CEOs as well as providing practical advice to help you make the most of your time on platform and most importantly, how you can have the greatest business impact via LinkedIn even before day one. TIMESTAMPS:[00:01:20] EVP and LinkedIn more broadly.[00:05:46] The legacy perceptions of risk around LinkedIn.[00:09:03] Low-risk engagement on social media.[00:12:14] The benefits of personal branding.[00:16:08] Leaders using LinkedIn to listen.[00:19:44] Listening and engaging online.[00:21:55] Building a new network.[00:27:04] Boards seeking visible executives.[00:29:31] Leadership and attraction factors.[00:33:07] The benefits of a visible presence[00:36:45] LinkedIn as an insurance policy.Follow Chris Morrison: linkedin.com/in/chrisgmorrisonFor more on this episode and the full show notes head to: propelgroup.com.au/podcast/chris-morrisonYOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe. Hosted on Acast. See acast.com/privacy for more information.

In this practical follow-up episode of the Your Digital Reputation podcast, host Roger Christie reflects on the key ideas discussed in Episode 34 with Amanda Yeates and Rebecca Boon: Leader & advisor: How to build a 'social CEO'. Roger shares his five tips for leaders and five tips for advisors on to successfully build a social CEO and what it takes to forge a successful partnership. Roger addresses common questions from both sides of the fence including how to find time for social media, whether to or not to outsource, and how to identify trusted communications advisors. Whether you're a leader or an advisor, tune into this insightful practical episode for all the advice you need on building a valuable 'social CEO' presence.For all the resources mentioned in this episode, head to: propelgroup.com.au/podcast/practical-pod-how-to-build-a-social-ceoYOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

In this episode, host Roger Christie interviews Amanda Yeates, former Deputy Director General at the Department of Transport and Main Roads (TMR) in Queensland and current CEO at SunCentral, Maroochydore City Centre and Rebecca Boon, her former TMR colleague and principal communications and social media advisor.Together they discuss the importance of building a social CEO and the benefits of leaders and advisors getting active on social media. The conversation delves into topics such as what leaders vs advisors must own, how and why to make the time, and the skills both leaders and advisors need to achieve the best results. Amanda and Beck share their experiences and insights from their time working together at TMR to build Amanda's online presence, highlighting their successful leader and advisor partnership. TIMESTAMPS:[00:02:07] Connecting during the pandemic.[00:04:21] Connecting with people.[00:08:42] Deliberate communication and consistency.[00:12:23] Personal storytelling for engagement.[00:13:28] The art of storytelling.[00:18:32] Authenticity in writing.[00:22:47] Taking calculated risks.[00:26:39] Acknowledging difficult infrastructure projects.[00:29:45] Sustainability in transport infrastructure.[00:32:01] Telling stories of diversity.[00:35:49] Empowering leaders and unlocking stories.Follow Amanda Yeates: linkedin.com/in/amanda-yeates-3b0b6339/Follow Rebecca Boon: linkedin.com/in/rebecca-boon-25115836/For more on this episode and the full show notes head to: propelgroup.com.au/podcast/amanda-yeates-rebecca-boonYOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe. Hosted on Acast. See acast.com/privacy for more information.

In this practical follow-up episode of the Your Digital Reputation podcast, host Roger Christie reflects on the key ideas discussed in Episode 33: "Are social CEOs magnets for talent?" Tune in to hear Roger's reflections on recent guests Elliott Franks, Rosie Oldfields and Dani Maidens 'social CEO' experiences as well as practical advice around you too can leverage your LinkedIn presence to attract key talent. Given candidates are four times more likely to want to work for a leader who uses social media (Brunswick) this is a Practical Pod not to be missed. For all the resources mentioned in this episode, head to: propelgroup.com.au/podcast/practical-social-ceos-talentYOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

In this episode of "Your Digital Reputation," host Roger Christie explores an important question for any leader and organisation at large to consider: Are social CEOs magnets for talent? Roger delves into statistics that show candidates are more likely to want to work for leaders who use social media as well as discussing more specifically the importance of a leaders' LinkedIn profile in the job hunting process. To gain a deeper understanding, Roger invites three guests to join him in the conversation, each with a unique and valuable experience working with a social leader within the public sector.Guests include Rosie Oldfield, Executive Officer to the CEO and Manager for Projects at the Committee for Sydney; Elliott Franks, Acting Director for Communications at the Queensland Government Department of Resources and Danielle Maidens, Assistant director for policy implementation at the Federal Department of Infrastructure, Transport, Regional Development, Communications and the Arts. Through each individual's story, listeners will gain insight into how a social CEO can attract top talent to their team and discover the tangible benefits of being a social CEO in the modern workforce.TIMESTAMPS:[00:00:24] Social CEOs and talent.[00:08:59] Rosie Oldfield: Senior leaders sharing their passions on LinkedIn.[00:11:10] Elliott Franks: Public servants' pride and reputation online.[00:17:47] Danielle Maidens: The impact of leaders online.[00:19:15] Embracing change and different leadership.[00:23:31] Creating change within the department.Follow Danielle Maidens: https://www.linkedin.com/in/danielle-maidensFollow Elliott Franks: https://www.linkedin.com/in/elliottfranksFollow Rosie Oldfield: https://www.linkedin.com/in/rosie-oldfieldTo watch the neurodivergent LinkedIn post video as mentioned by Dani in this episode, click here. For more on this episode and the full show notes, head to: www.propelgroup.com.au/podcast/elliott-danielle-rosieYOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

In this practical episode of Your Digital Reputation, host Roger Christie reflects on his recent conversation with Brendan Maher, CEO of St John Ambulance Australia. Roge shares a host of expert advice around how CEOs should use social media when changing roles. Whether you're going through this challenge or will be in the future, tune in for all the practical insights you need when it comes to navigating social media during this career change.TIMESTAMPS:[00:02:38] The power of your network.[00:04:43] How to increase the value of your LinkedIn network.[00:08:02] Reviewing LinkedIn network connections.[00:10:54] How to commit to intentional social media connection.For all the resources mentioned in this episode, head to: https://propelgroup.com.au/podcast/practical_ceo_transitionYOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

In this episode of Your Digital Reputation, host Roger Christie explores how CEOs should navigate social media when changing roles. He is joined by Brendan Maher, CEO of St John Ambulance Australia, who recently transitioned from leading a 14-year-old organisation to now a 140-year-old one. Together, they discuss the challenges and strategies for managing your LinkedIn presence during a career transition. While there may not be a perfect playbook, Brendan's experience offers valuable insights for CEOs facing or going through similar transitions. Tune in to learn more about effectively using social media in changing roles.TIMESTAMPS:[00:00:10] CEOs using social media.[00:06:14] CEO takes the social media reins. Emergency intervention and moderation.[00:08:48] Importance of meaningful conversations online.[00:12:17] Brendan Maher on transitioning his digital presence in his new role.[00:19:15] Finding your purpose as a leader online.[00:28:36] The power of digital storytelling.Follow Brendan Maher on LinkedIn: linkedin.com/in/brendan-maher-53399b6For more on this episode and the full show notes, head to: www.propelgroup.com.au/podcast/brendan-maherYOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

In this special extra segment of Your Digital Reputation, host Roger Christie addresses the need for more practical guidance based on feedback from listeners. He introduces the new format of the show, where he takes key themes from recent guests and breaks them down into practical steps for better results on platforms like LinkedIn. The most recent guest, David Maywald (episode 31), a full-time board member and father of two, shares insights on his transition into board roles and offers valuable advice for enhancing one's digital reputation as a leader. Tune in to learn how to protect and enhance your own digital reputation.TIMESTAMPS:[00:03:25] LinkedIn use among Australia's ASX 200 CEOs.[00:05:13] Purpose Pyramid and LinkedIn.[00:08:13] Authentic leadership stories.[00:11:04] Optimising your LinkedIn profile.[00:15:04] What do our key audiences think about our executive team and our brand on social media?[00:18:18] Reputation and social media.For all the resources mentioned in this episode, head to: https://propelgroup.com.au/podcast/practical_board_directorsYOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Your Digital Reputation podcast, host Roger Christie explores the benefits of social media for board members and their organisations. Joined by David Maywald, full-time board member and father of two children, they discuss the opportunities that social media presents for board members and how it can positively impact their organisations.From debunking the narrative of social media as a risk to highlighting the rewards and gains, this episode sheds light on the untapped potential of social media. Tune in to learn more.TIMESTAMPS:[00:02:17] LinkedIn as an indispensable tool.[00:06:29] Professional learning and making connections.[00:08:08] Face-to-face contact augmentation. [00:12:24] Stakeholder engagement and communication. [00:16:56] Board members' views on social media. [00:23:28] Best practice examples. [00:30:46] Taking ownership of your digital presence. [00:32:42] Connecting through LinkedIn for networking.KEY QUOTES:00:02:38 - “For me, [social media has] become a daily application that I make use of to listen and to communicate and engage with some of the most important stakeholders for my roles."00:08:43 - "It's about finding people who can provide insight and expertise to you that elevates and grows your own career development."00:09:27 - "There are risks in not being engaged and actually you're missing out on opportunities."00:24:48 - "There's no point a CEO, a chair, a board member being one sort of person offline and being a different sort of person online because that's the sort of inconsistency that it leads to questions."Follow David Maywald on LinkedIn: linkedin.com/in/davidmaywaldFor all the resources mentioned in this episode, head to: propelgroup.com.au/podcast/david-maywaldYOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

I'm thrilled to be joined by Doug Taylor, CEO @ The Smith Family to explore: Why should CEOs tell stories on social media? Yes, stories. I wonder how many leaders see storytelling as part of their official remit today?Some may think, well, why bother? My job is to manage the numbers and the decision making across the organisation, not tell stories. And that may well have been true just a few short decades ago. But we now live in the reputation economy, where leaders are required to do much more than just deliver shareholder returns.Just as social media has provided leaders with a platform to speak and control their narrative, social media has also provided their stakeholders with access and the right of reply. When audiences are making decisions around whether to or not to work for you, to or not to buy from you, to or not to trust you, your stories as a CEO really do matter.To learn more about and support the work of The Smith Family, head to: www.thesmithfamily.com.auFor all the show notes, head to: propelgroup.com.au/podcast/doug-taylorYOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

How valuable is social media to attract investment? A few years ago, I was talking to the founder of a fund manager who was telling me about how he used Facebook, Twitter, and LinkedIn to gather intelligence on how well businesses were using social media and other digital channels to engage their key stakeholders. He wasn't in his twenties or thirties and he certainly wasn't posting photos on social media of his lunch. He just wanted to get a sense of the business' ability to adapt and to scale by what he saw online as another input around the decision of whether or not to invest. It sounds really simple and smart, but it's certainly not common.And there are plenty of others I've spoken to within the investment community who still feel like social media is a fad or a waste of time. But their views, the founders and my own are just opinions. What does the data say? And just how valuable is social media to the investment world today?I'm so pleased to be joined on the Your Digital Reputation podcast by and explore this topic with Janelle Nowak-Santo, partner at Brunswick Group in the US and lead author for the recent Digital Investor Survey.For all the show notes, head to: propelgroup.com.au/podcast/janelle-nowak-santo Hosted on Acast. See acast.com/privacy for more information.

In this episode I ask a question I've been dying to tackle: Should leaders avoid social media? Fortunately, I had the opportunity to do so with not one but two very credentialed guests who have been critiquing social media's merits from a communications, leadership and reputation risk lens for many years between them.The former head of communications at the Reserve Bank of Australia (RBA), among many other roles, Vanessa Puli and the former GM of Media and Communications at the Australian Stock Exchange (ASX) and committed Shakespearean, Matthew Gibbs. I hope you enjoy this lively debate and wisdom packed conversation as much as I did.For all the show notes, head to: propelgroup.com.au/podcast/matthew-gibbs-vanessa-puliYOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

I'm joined by Deborah Jenkins, COO @ DEWR (Department of Employment and Workplace Relations). Together we're exploring one of those elephant in the room topics that many leaders and advisors grapple with: Is listening and engaging on social media worth your time?There's a perception that social media is all about talking. In fact, I'd go as far as to say it's a stigma that keeps many well-meaning leaders off the platforms who think that, from what they see, it's a place for people who love the sound of their own voice.But what if you flip things around? What if rather than treating social media as a way to broadcast, you went online to listen and participate. Instead, what leaders stand to gain when they invest their time learning and contributing to conversations rather than thinking their posts are a prized asset. Deborah Jenkins is a living, breathing case study of this approach. She was one of the earlier adopters of social media as a senior bureaucrat in her role at the Australian Taxation Office at the time, and now as Chief Operating Officer and Deputy Secretary at the Department of Employment and Workplace Relations. It's an absolute pleasure to explore this topic Deborah Jenkins on the Your Digital Reputation Podcast.As mentioned during the show, download your free copy of Propel's Digital Reputation Report which analyses the performance of the ASX 200 CEOs on LinkedIn. For all other show notes, head to: propelgroup.com.au/podcast/deborah-jenkinsYOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

I'm joined by Kim Krogh Andersen, Group Executive at Telstra to discuss: What's the value of getting your executive team on social media? Yes. Not just the one leader, but the whole executive - a digital coalition.If you talk to any leader, they'll tell you the personal challenge of being the sole mouthpiece for the whole organisation and how hard it is to talk to every issue and audience online, particularly those they're not best placed to discuss. And if you talk to any board, they'll tell you the risks involved in having the one digital hero and how key person risk creates as much of a succession nightmare online as it does offline.As mentioned during the show, click here to download your free copy of Propel's Digital Reputation Report which analyses the performance of the ASX 200 CEOs on LinkedIn.YOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

I'm joined by Emma Peacock, CEO of FrontRunners. Together we ask: Can you balance personal values and professional interests online? It's a really tough question. Particularly for individuals who, as we know on this podcast, are expected to speak up and on top of that, pretty much everything they've ever said or done can then be found on Google.So in light of this, how can leaders uphold their values, uphold their integrity, and uphold their reputation when it comes to balancing personal and professional interests online?Emma is a great person to help us wade through this complex issue. As FrontRunners CEO, Emma supports athletes in engaging with the climate and environmental challenges facing all of us. Emma has a ton of experience working alongside her partner, former Wallaby captain, and now Senator for the ACT David Pocock on various projects and building a public profile for good through sport, particularly around conservation, climate change and marriage equality. YOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

Roger Christie is joined by Mike Kaiser, Director General of Queensland Department of State Development, Infrastructure, Local Government & Planning. Together we explore a question for leaders: Is it risky to be yourself online?Mike Kaiser is someone who brings his authentic self to every social media interaction he makes and in this conversation, he shares with listeners both the pros and cons of his authentic leadership online.He's one of very few senior bureaucrat who manages to balance posts about his favourite rock bands with updates on state projects and how wonderful his team is at getting on with the job.It's an honour to have Mike Kaiser on the Your Digital Reputation podcast; an entertaining, wisdom packed, timeless case study for any leader looking to enhance and protect their digital reputation.YOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

I'm joined by Antoinette Lattouf, broadcaster, columnist and author. Together we explore how leaders can use social media to help others be seen and heard online.The common criticism of social media is that too often it's just all 'me, me, me', whether it's advice or a humble brag or simply self-indulgent stories designed to give the author a moment of celebrity. And sadly, this is one of the main reasons why so many leaders choose to avoid social media themselves, opting out of the seemingly 'global vanity project' it can at times appear to be.When good leaders aren't seen or heard online, when diverse and different voices are lost, that has a real trickle down effect. As the saying goes, 'You can't be what you can't see'. And this is equally true on social media. When leaders stay quiet and leave social media to the loudest voices, we're less likely to see and hear the wonderfully rich and diverse stories.Social media should be about sharing the stories that often aren't heard on other and leaders can change this reality. So I'm thrilled to to continue the conversation with Antoinette Lattouf - someone who understands this challenge, this reality better than most. Alongside many other achievements, Antoinette is a broadcaster, columnist, author of 'How to Lose Friends and Influence White People', and co-founder of Media Diversity Australia, which is a great example of how she uses her own voice and influence to help others get heard.YOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

In this episode, Roger Christie is joined by Matthew Abbott, Corporate Affairs Director and ex advisor to Zip Co and ASIC to get to the bottom of why almost 85% of the ASX 200 CEOs are either inactive or ineffective on LinkedIn. It's a big number, 85%. This is one of the key findings in our recent ‘Digital Reputation Report‘, where we analysed the LinkedIn activities of all CEOs from the ASX200 – Australia's 200 largest listed organisations by market cap. So why is this happening? What's missing in the narrative around executive use of social media that means so many still choose to stay silent and what could be done to build confidence, capability, and activity among key leaders across the country. Together Matthew and Roger unpack the report, explore the reasons why we see such low levels of digital reputation participation, and most importantly, discuss how we can change this current state to hear more from our best leaders. YOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

Roger Christie is joined by Dr Kirstin Ferguson AM; author, columnist, company director and one of Australia's most prominent leadership experts. Together we're tackling: The Art of Modern Leadership.It's a big topic in the context of digital reputation, and one of the great untapped opportunities across corporate Australia.Propel's own research into the LinkedIn efforts of the 200 CEOs leading our largest listed organisations - the ASX200 - showed that almost 85% of CEOs were either invisible, inactive or ineffective on LinkedIn. 85%. What a huge opportunity to leave a legacy missed.These digital communication platforms are such a rare opportunity for CEOs and others looking to share their voice and views. For anyone looking to amplify their own positive impact by going well beyond the four walls of their organisation to inspire and motivate key audiences online.When you talk about legacy and impact, which leader wouldn't want to harness that capability? Kirstin is a living, breathing example of someone who amplifies good leadership online, and someone who encourages other leaders to take up the opportunity themselves in her new book called ‘Head & Heart - The Art of Modern Leadership'.YOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.

Roger Christie is joined by Co-Founder and Brand Director at Four Pillars Gin, Matt Jones. Together they discuss this reality for leaders today: you are your brand. When you show up, when you engage, your brand thrives.In our digital world, your choices and actions as a leader have the potential to undermine organisational, brand and reputation, but they can also be the very things that truly bring it to life that unlock its potential.So what does it take to get it right? What does it look like when a leader is or embodies the brand? And how can you translate that alignment, that symmetry into your choices and actions online?Matt is someone who deeply understands brand, deeply understands his role as a leader and together with his co-founders has made a gin crowned the world's best - two years in a row. We hope you enjoy the conversation and Matt's perspective and wisdom on the topic.YOUR DIGITAL REPUTATION PROGRAM:Whether you're an emerging leader looking to take your next step up, an established leader keen to protect and harness your hard-earned reputation, or a leadership team keen to get aligned and active online, the Your Digital Reputation Program is perfect for you.For more information or to get started, get in touch with Roger Christie: linkedin.com/in/rogerchristieYOUR DIGITAL REPUTATION NEWSLETTER:And finally, sign up to the Your Digital Reputation newsletter by your host, Roger Christie. Head to: propelgroup.com.au/subscribe Hosted on Acast. See acast.com/privacy for more information.