Podcasts about for bill

Today's episode of Bike Life, first brought to you last year, contains some great information on planning your next bike tour. Whether it is your first long tour or you are a veteran, you will learn something from our guest Bill Roy.Bill is a 66-year-old seasoned touring cyclist who has logged over 30,000 miles on his bike! Since 2016, he has taken four major tours visiting almost all of the states west of the Mississippi River. Bill began short touring trips as a student in his twenties but has taken longer trips the past few years since he retired.When asked what his favorite trip has been, he laughing replies, "they are all wonderful!" He has never been disappointed on any tour, long or short. Bill has biked extensively throughout the American west and says that he enjoys touring much more now as a seasoned veteran than he did when he was younger. That's because, when he was "young and dumb," his judgment was not always the best!Bill tours solo and joined Warmshowers a few years ago. He prefers to camp when touring to enjoy the outdoors but utilizes Warmshowers host stays whenever the weather is bad or in a metropolitan area. For Bill, bike touring is a way to get out in the world and experience things firsthand. He says that the great thing about being a Warmshowers host is that it brings the bicycling world to your front door. You can re-live the experiences of your guests to bring back memories of past touring trips.When planning a tour, Bill makes sure that all of his equipment is in working order. He sets a general outline of the trip with some spots he wants to hit along the way and then improvises from there. Bill immerses himself in the place and the moment and doesn't worry too much about how many miles he is going that day. He takes things as they come on the road and says that help is never farther than a thumb and a pickup truck away in the US and Canada. If you run into problems on the road, you can always hitch your way to the next town to find a solution.Bill is always dreaming about the next tour. He plans to cycle from his home in Kansas to visit his sister in Fairbanks, Alaska, and back soon. In his younger days, Bill toured in Europe and plans to head back there someday when he is older, maybe in his seventies! You can follow Bill on Twitter at IntoCycling or subscribe to his YouTube page, Cycling Into the Sunset.Join our community at www.warmshowers.org, or you can reach Tahverlee at tahverlee@warmshowers.org.Follow us on Instagram; @warmshowers_org

“I wish to impress upon your minds that what you are about to witness is not a performance in the common sense of the term.” This is the story of the Wild West’s end and the close of the frontier. The West is settled. The buffalo are gone. The US government is seeking to assimilate Native Americans. In this environment, a religious movement promising a restoration of traditional indigenous life, called the Ghost Dance, is spreading across the continent. Fearful of it, the government sends the military to arrest Lakota Ghost Dancers. It ends in tragedy near Wounded Knee Creek. For Native Americans, this is the end of the frontier. Meanwhile, William Cody, a.k.a., “Buffalo Bill,” is keeping the Old West alive through an incredible performance: Buffalo Bill’s Wild West. He’s obsessed with authenticity, only hiring actual cowboys, vaqueros, Native Americans, gunslingers, and others. For Bill, progress is the story of the frontier. Professor Frederick Jackson Turner says the frontier is over and the nation has progressed. Frederick Douglass has a different view. We’ll take in all these different perspectives as the sun sets on the Old West. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode: 138 Bill Militello Join your hosts, David Pere and Alex Felice, with their guest Bill Militello as they talk about syndication as a process, raising capital, Bill's thoughts on multifamily investing today, and his company that links military veteran entrepreneurs and general real estate operators to quick and inexpensive capital raising –Local Vest. For Bill, finding the deal, getting the money, and closing the deal can sometimes work against people. In this episode, he talks about reversing the steps. If one can close a deal with their own money or the capital they can raise from friends, moving on with the transaction is more quickly achievable. Your personal network lets you walk in with confidence. He believes an entrepreneurs' success is their ability to raise capital, and that ability lies in the size of their personal network. Having good counsel and surrounding yourself with people whose unique abilities are different from your own is also an essential component of building partnerships for Bill. If one can surround himself with people who have the experience and integrity, chasing and closing the right deals can become a less risky nature when investing and operating around the world of real estate –an industry that teaches you nothing if not through the actual on-the-job experience. About Bill Militello: Founder and CEO of Militello Capital. He graduated from the U.S. Naval Academy in Annapolis in 1992 and later served as a Captain in the U.S. Marine Corps as a Signals Intelligence Officer. In 2001, Bill moved to Wall Street, where he was an equity trader for Knight Capital Markets. Mr. Militello subsequently served as a consultant for the U.S. Securities and Exchange Commission. In 2003, he founded Piedmont Investment Advisors and set out to create not just another investment firm but rather to redefine the traditional investment model. His view was that the financial services industry was ripe for innovation. Therefore, he founded Militello Capital in 2011 to guide the wave of registered investment advisors "RIAs" to think beyond Wall Street and challenge the conventional allocation model, The hedonic treadmill. He knows firsthand the challenges of being an entrepreneur and RIA and built private equity products that create jobs, enhance communities, and fund the development of technologies that help mankind. - Advice to an 18-20-year old: Fear Nothing, and enjoy the ride. Money is infinite! - Recommended resource(s): Get abreast of somebody doing what you want to accomplish! - Sponsor: Email wrmastermind@gmail.com to apply for the War Room Real Estate Mastermind group we host for service members and veterans! - Outline of the episode:   [02:10] Helping military veteran entrepreneurs and real estate operators connect with capital quickly. [06:20] Paying for mentorships is not expensive; making wrong investment decisions is. [08:03] Reverse the steps. [11:05] "People invest in confidence and trust." [17:28] Entrepreneurs are entrepreneurs; Raising money - one of the hardest things to do. [25:17] The concept of [30:01] Multifamily is a little risky right now… [32:23] M1 – inflation is present. [35:03] What's in it for you in Local Vest? [42:44] Becoming an entrepreneur takes a lot of confidence. [46:16] It's a whole OJT experience – learn by doing. [49:16] "I'm doing this at 52. If I had access to this knowledge at 18…"   Resources:   Website:              https://localvest.com/ LinkedIn:             https://www.linkedin.com/company/localvest/ Email:                    bill@localvest.com   Need help in finding an investor-friendly realtor? Check out: https://www.frommilitarytomillionaire.com/va-realtor/   Join The War Room Real Estate Mastermind Group: https://www.frommilitarytomillionaire.com/start-here/   Follow our journey:   Blog:                      https://www.frommilitarytomillionaire.com/ YouTube:             https://www.youtube.com/c/Frommilitarytomillionaire/ Facebook:           https://www.facebook.com/groups/1735593999901619/ Instagram:          https://www.instagram.com/frommilitarytomillionaire/ - Real Estate Investing Course: https://www.frommilitarytomillionaire.com/teachable-rei Recommended books and tools: https://www.frommilitarytomillionaire.com/kit/ Become an investor: https://www.frommilitarytomillionaire.com/investor/ - SUBSCRIBE: https://bit.ly/2Q3EvfE - Website: https://www.frommilitarytomillionaire.com/start-here/ Instagram: https://www.instagram.com/frommilitarytomillionaire/ Facebook: https://www.facebook.com/groups/militarymillionaire/ - My name is David Pere, I am an active duty Marine, and have realized that service members and the working class use the phrase "I don't get paid enough" entirely too often. The reality is that most often our financial situation is self-inflicted. After having success with real estate investing, I started From Military to Millionaire to teach personal finance and real estate investing to service members and the working class. As a result, I have helped many of my readers increase their savings gap, and increase their chances of achieving financial freedom! - Click here to SUBSCRIBE: https://bit.ly/2Q3EvfE to the channel for more awesome videos! THIS SITE IS INDEPENDENTLY OWNED AND OPERATED. ALL OPINIONS EXPRESSED HEREIN ARE MY OWN. THE VIEWS EXPRESSED ON THIS SITE ARE THOSE OF THE AUTHOR OR THE AUTHOR'S INVITED GUEST POSTERS, AND MAY NOT REFLECT THE VIEWS OF THE US GOVERNMENT, THE DEPARTMENT OF DEFENSE, OR THE UNITED STATES MARINE CORPS.

Bill Esch, aka The Kettlebell Warrior started with a background in Olympic weightlifting and discovered kettlebell sport in his late ’20s. After five years of dedicated training, he became the first American male to achieve the rank of Master of Sport International Class in kettlebell sport.   Bill has earned his title as the Kettlebell Warrior: He trained with Russian National Team coaches and competed in Kettlebell Sport for more than a decade.   In his 28 years of owning and working in gyms, Bill has had the privilege of coaching a wide range of people and abilities. For Bill, fitness is an art, and he uses his creativity to keep workouts fresh and clients inspired. Bill helps people defend their health and find the power within to change their lives!   Here are some of thing tings we talked about: How Bill got introduced to the world of kettlebells Kettlebell sport vs kettlebell training  Biggest general misconceptions around kettlebell training Crossfit and its impact on kettlebell exposure  What he’s changed his mind about in recent years  How to eat, sleep and use kettlebells to get shredded  As a world record holder and fitness professional, his advice to his 18-year-old self.     Just to give some context the experience of today’s guest, here are some of Bill’s credentials.    Master of Sport International Class in Kettlebell Long Cycle  IKFF Master Trainer, Level 2  American Record holder, Kettlebell Sport Long Cycle, 85kg weight class  American Record holder, Kettlebell Sport Long Cycle, 78kg weight class    C.H.E.K Golf Biomechanist & Nutritional Lifestyle Coach NASM Performance Enhancement Specialist  USAW Sports Performance Specialist  Certified Metabolic Typing Advisor I.K.F.S.A. Level 1 Coach Schwinn Indoor Cycling Instructor  Balanced Body Pilates Certified Division 1 College Football Player   SHOWNOTES: Kettlebell Warrior Savage Shred Program: https://program.kettlebellwarriorfitness.com/about-course-kb   Bill’s Instagram: https://www.instagram.com/kettlebellwarrior/?hl=en   Bill’s Website: https://www.kettlebellwarriorfitness.com/   BRIAN'S LINKS: The online business podcast https://briankeanefitness.com/business-podcast/   How to move your PT business online course https://briankeanefitness.com/online-business-course/   Rewire Your Mindset course (new): https://briankeanefitness.com/rewire-your-mindset-course/   BKF Online Course: https://briankeanefitness.com/bkf-online/

Do you have trouble focusing? Don’t worry, this is a common problem many people have! When we’re being thrown so many things on the news, on social media, in our businesses, it’s hard to keep present on the important things. Here are some solutions to help manage these pain points and keep you focused! Erik Qualman is a five-time #1 Bestselling Author and Keynote Speaker and has been voted the 2nd Most Likeable Author in the World behind Harry Potter’s J.K. Rowling. Erik is out with a new book, The Focus Project: The Not So Simple Art of Doing Less Book, which dives into how to keep your mind on one track. Bill needs focus more than ever. With the dog barking in the background and the constant pings and dings on his phone, it’s a surprise how anyone in this digital age can get good work done with so many distractions coming at us. When you look at Warren Buffet’s calendar, it’s almost completely blank and that’s intentional. He needs space to think. Bill Gates took a page from Warren’s book, but prior to this, he was under the impression that a good CEO just crams their day with as many things as possible. The truth is, it’s a balance and this is the hardest thing for CEOs to achieve. You need “blank space” but you also need to “get things done.” It might sound insane, but you want to block out a chunk of your calendar for “emergencies and interruptions.” For Bill, it used to be an hour-and-a-half window in the afternoon. He’s aware that emergencies don’t always happen at 2 p.m. on the dot, every day, but at least you still have space to handle it when bad things do occur and you can shift your calendar around.   Interview Links: Sponsored by: Sweetprocess.com Equalman.com   Resources: Scaling Up Workshop: Interested in attending one of our workshops? We have a few $100 discounts for our loyal podcast listeners!Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube

COVID-19 has caused cancellations and severe restrictions on athletic competitions this year. For Bill and Patricia Richard, it's also isolated them from their children and grandchildren, and from the RV trips they usually take out of state. The couple was undeterred. They spent months training and eventually put together a kind of homemade triathalon event they completed in their neighborhood, with only each other to cheer themselves on.

In this episode, Bill checks in with Gina on her thoughts on Flow State...a very common term in use these days.   The discussion leads down the path of meditation and more. Gina briefly describes a new approach to therapy she has recently become interested in, Internal Family Systems (IFS).   For Bill, as for many, it was as if a light bulb went off, clarifying a lot for him personally. This was a great episode, and I hope you will enjoy it as much as we enjoyed making it.   Want more of Bill K & Gina Faye? CLICK HERE!  

As a leader in the internal audit community for decades, Bill Mulcahy has advice culled from his many years leading internal audit and mentoring professionals. Mulcahy has been an IIA Atlanta Board Member since 2005 and he is the name sake of the William J Mulcahy Excellence Through Leadership Award. Mulcahy is Founding Chair of the Advisory Board of the Internal Audit Center in Kennesaw State University’s Coles College of Business. Sabrina Serafin talks to Bill about his experience in the internal audit field and his advice for professionals.   For Bill's recommended reading list and articles visit, https://www.frazierdeeter.com/articles/culture-of-compliance-fireside-chat-with-bill-mulcahy/.

Bill's 'Surprise Party' Edition! For Bill's birthday, we had callers ask Bill any question they wanted and he HAS to answer!

Here’s How Bill Got His Brain’s Mojo Back Bill Gasiamis’s Personal Story of How He Healed His Brain After A Stroke There’s a famous saying that goes, ‘Health is wealth’. Like going to the bank and making regular deposits- the benefits build up over time. Easier said than done, though. It is challenging to eat right and stay active if it’s not ingrained in your lifestyle. But- when you draw down too much- the body and brain can take a hit.  Sadly for some we wait until a major health event, 1- 2 Kapow! combination and all of sudden you’re on the floor.  When our health is threatened, our entire life gets affected. I can think of so many unhealthy habits that lead to disabling and fatal consequences. Overwork, excessive drinking, smoking... The list goes on! Let’s not wait for your system breakdown. Today’s show with Bill Gasiamis is a real memory health warrior story of where it went completely pear-shaped to how he built and sustained brain optimising healthy habits.  This show is for you if  You’re  pushing the red line You’re compromising on healthy routines Your sleep suffering You’re juggling life and feeling more stretched than Elasta-girl  Stroke, Brain Bleed, Cerebrovascular Accident or CVA - how can you come back from the MASSIVE impact this has on your physical, mental and emotional abilities?    In this episode, Bill Gasiamis shares his own experience with stroke and how his life has taken a turn for the better afterwards. He shares his key healthy habits, coping mechanisms and insightful lessons which were pillars of his recovery and now bedrock of his life.   There is a lot we can learn from how Bill Gasiamis got his brain’s mojo back.    Bill’s unhealthy habits he didn’t know were ruining his life (you might be doing them too!) How our beliefs about productivity can cause us to overwork and neglect our health How to change your habits and reclaim your brain after recovering from a disease Is there a single method to calming and improving your mind? The power of your brain to heal itself with the right nudges   Today’s podcast will help you address how you perceive health, understand how your habits affect you, and move towards a healthier lifestyle for better brain health. Stroke survivor or not,  there is a lot here for you to learn from what it means to make massive change and the benefits of it.  You might just find healing too!   Listen To The Podcast Now.  About Our Guest Bill Gasiamis is a four-time stroke survivor and founder of Recovery After Stroke. The community aims to help people heal their brains through a systematic process he has made himself. He also authored 7 Questions to Ask Your Doctor About Your Stroke and hosts webinars, coaching seminars and podcast episodes regularly. Healing the Brain After a Stroke The Wake-Up Call In 2012, Bill found himself overworked and complaining about everything being difficult. It was far from his upbeat and calm demeanour.  In February, he experienced his first brain haemorrhage. It was an arteriovenous malformation. This incident was Bill’s wake-up call that his health was misaligned and he needed to do something with it. Perception of Health  Before all the stroke attacks, Bill had always thought he was a relatively healthy guy. He would describe himself as driven, motivated and focused.  Looking back, Bill says he only thought he was healthy back then. In reality, his habits consist of a few healthy habits and a lot of unhealthy ones. He had vices like excessive drinking and smoking and some other bad habits like lack of sleep and lack of de-stressing activities. On Being Overworked  A huge reason why Bill wasn’t able to track his health is that he did not have enough time for it. Not acknowledging unhealthy habits and being busy are a deadly loop you are putting your body in.  Becoming busy can cause you to overlook small habits which can affect your health quickly.  Cultural and Historical Implications of Becoming Overworked Bill’s parents came from a poverty-stricken place after World War 2. Hence, when they moved to Australia, working many hours to bring in more income became their mindset.  We can inherit beliefs and routines from our parents, such as how they view their work or how they produce outcomes.  It’s important to realise that as humans, we need time off from work and our everyday tasks.  How Habits Contribute to Health Many of us may already be overworked and into unhealthy habits now.  Long-term habits are hard to change, and it can affect our health in the long run.  The Fear of Losing our Brain Experiencing a stroke makes one fear for his/her cognitive skills.  There is fear that the brain capacity will no longer be at par with how it used to be before the stroke. Reclaiming Your Brain through Healthy Habits Reclaiming your brain after a stroke involves acknowledging that they may be some parts you cannot control. Instead, focus on areas which you can control, heal, and improve on. Bill started by stopping all his bad habits like smoking and drinking. Additionally, he also avoided consuming inflammatory foods. Towards A Better Brain Healthier habits allowed Bill’s memories to come back and his brain to slowly heal. Starting and sticking to healthy habits doesn’t have a deadline. It will still benefit us at any time of our lives.  Connection Between Mind and Body The body’s wellbeing affects the resilience of the mind and the heart. A well-balanced body also balances our emotional health and hones our decision-making skills. Ultimately, this will allow you to know which things you have control and no control over. Resilience Despite Risks Be okay with the fact that there are some things you have no control of. Do not linger on these and focus your attention on things you can control. It is through difficult times that we thrive and grow. From this, our brain and body will benefit greatly. Steps to Brain Health Build an effective support system. Get proper nutrition. Quiet the mind. Meditate, relax and always get quality sleep.  Be grateful. No matter how hard it is, try to be thankful and give back to others. Finding Your Own Path to Brain Health There is no single method to quieting the mind and making it better. For some, meditation may work; for others, it may not. It’s all about connecting with yourself and figuring out what works best for you. There are several pathways to help the mind. Be curious and explore which one may work. Effects on Personal Relationship Stroke can cause changes in a person’s personality. It may suddenly make them more aggressive, thus resulting in more fights.  It’s helpful to remain honest, patient, and open to each other at all times.  For Bill, stroke has made his wife and him better at communicating and giving people space. Moments like this can also be a learning opportunity for our partners to grow as well. Dealing with Your Identity Recovering from a life-changing event such as a stroke can make a person develop a ‘growth mindset’—that is, wanting to take on several opportunities and discovering new paths.  Do not force the people in your life to move in the direction you want for yourself.  Surround yourself with people who will support the changes in your life.   You can reach out to Bill Gasiamis on his website, www.recoveryafterstroke.com, where you can download his podcast episodes and his upcoming 10-step stroke recovery programme. He also has an Instagram account, @recoveryafterstroke, where you can send him a message about your concerns. Enjoy The Podcast?   If it’s a “Oh Yes I did David!”  Then please, do yourself a huge favour and subscribe to the podcast.  5 Star Review Worthy? If it is, we'd love your review. It really does go a long way to help us reach and serve more people.  Do you want to help other people prevent avoidable memory loss? Yes? One simple way is to share what you’ve learned today.  Here’s How:  Take a screenshot of the podcast, post it on social media, make a comment and link to the show, is one, very easy way to help cement your learning and brings you closer to action as well as gifting to others the seeds of better memory health!  FREE Guide To Help Prevent Memory Loss Grab a free copy of the 9 Principles for Memory Health For Life CLICK HERE.  A simple framework to reduce your risk for memory loss. Go on, what have you got to lose?   Of course you can reach me, David Norris, here on the website and connect with me on LinkedIn or Twitter. To better memory health,  David P.S. Did you get the free guide?  If not here’s the link.  Disclaimer: The purpose of Memory Health Made Easy Podcast is to educate and to inform. It is no substitute for professional care by a doctor or qualified professional. This podcast is provided on understanding that it does not constitute medical or personal professional advice or services. Instead, we would encourage you to discuss your options with a health care provider who specializes in your particular needs.

B2B sales optimization requires a longterm commitment to create quality content that will grow your audience and increase your success. Bill Bice, CEO of  boomtime, said he was born to be an entrepreneur, launching his first business when he was 14. He loves to talk about sales and marketing because it makes the biggest difference in business.    Data and marketing As business owners, we all know that we have to spend money on marketing, but it's tough to do if you're not seeing the ROI. For Bill, marketing is about data, which allows you to understand what's working. The difficulty occurs when you have too much data because it can be difficult to gather valuable insights that help you improve marketing. Smaller companies often have more freedom to bring their sales and marketing together. In larger companies, the two disciplines are separate, and they are often at odds. Marketing isn't doing the support work the sales team needs and each blames the other for lack of performance.  In smaller companies, the CEO or entrepreneur can decide to tie the two together.  Bill calls himself a big fan of the challenger sales approach, which resulted from research done in Fortune 500 companies. The concept of using key insights to drive a sales approach creates sales optimization in smaller companies. It's a perfect example of tying together marketing and sales so that marketing generates insights that truly help sellers. It creates better opportunities which result in better success.  Optimize sales To begin with, businesses must be better at  capturing leads  following up on those leads staying top-of-mind with that larger audience that we're building  In any complex, high-value sale, a content-driven approach to marketing is the perfect way to optimize the sales process.  Then, if you've done the hard work of taking care of your customers, they'll tell others about your business which creates referrals. Now the goal is to amplify that effect.  How do we make word-of-mouth work even better?  Capturing leads Micro-commitments are the most effective part of capturing leads. Your website was once a replacement for the Yellow Pages, and a way to get people to pick up the phone. Now, the most important piece of information for a prospective client is an email address.  If you ask for the prospect's name, you'll reduce conversion by 20%. If you ask for the phone number, you'll reduce conversion by 60%. Every additional field you add reduces conversion by another 8%. Ask for the one thing you really want from the prospect, which is an email address. You have to be willing to do something that is really hard in order to get those referrals and capture those leads.  You have to give your best stuff away for free. Give away your deepest and best expertise in exchange for the really valuable thing, which is the email address. #CaptureProspects The traditional battle between sales and marketing centers around what makes a qualified lead. All we really want is to get people to follow us on LinkedIn and to get the prospects' email addresses. If we grow our audience in those two places and we're constantly sending people back to our website with high-value insight, that creates success.  What's actually hard to do is the day-to-day work in the trenches, because it's the consistency that makes this work.  Marketing mistakes Many marketers commit the number one mistake of talking about themselves. Nobody cares.  Are you talking about the problems your target audience struggles with, and are you helping them solve those problems? Of the content you provide to your prospects, 90% should be entirely focused on the problems your audience is having and the insights you bring that they can't get from anywhere else.  The good news is that if you have a niche in the marketing your company serves, then hundreds of those companies will share the same problems.  CEOs struggle to find those insights because they are running their own businesses. Your marketing department must take advantage of that. You must train your sales team to use a key-insight driven approach.  Secondly, you must commit to this kind of approach in your sales and marketing. You should plan for at least a year. It won't be a miracle fix.  Test and iterate All forms of content work. Whether you use video, white papers, or checklists, you must test each idea to determine what's best for that particular segment of the target audience. Even with the explosion of LinkedIn, most B2B sales organizations aren't leveraging it the way they could.  The whole point is to grow a new audience and LinkedIn is the easiest way to get your word out to a larger audience of exactly the right prospects.  Avoid being salesy. Be there to help your network. Use your key insights to drive interest in what you're doing. Share insights with consistent posting.  Get the executive team involved in building the audience. Then, turn those connections into opportunities for the sales team.  Bill's team sends 40-50 connection requests a day, and they follow up on each one of those accepted connection requests with a recently-written article by that executive that tackles a problem and shows your audience how to solve it.  Following up on leads Everybody wants more leads, but most companies generate all the leads they need. The easiest thing to do is to follow up on the leads you already have.  Most sales teams aren't very good at using the CRM so they aren't capturing leads. No follow-up exists.  Bill's team created a process that requires going through email boxes of everyone who is client-facing and capturing those email addresses. Add those people to your CRM and then apply a nurturing campaign that follows up on every single lead.  Sellers tend to focus on things that will create a commission in the next 60 to 90 days. When you get a prospect that may take 6 to 12 months to close, you may see a tendency to drop those. Put a system in place to capture those leads and follow up with them. Use that data to understand when they are interested so you can assign a salesperson to them when they start paying attention.  Lead follow-up represents the lowest-hanging fruit in most B2B organizations. Think of the number of people you meet at trade shows, and then figure the number of leads that actually get added to your CRM. They are all valuable prospects, but some may not be immediately valuable. CRM Bill dislikes the fact that CRM systems are designed for sales managers, but his team uses Pipedrive. He does appreciate the fact that modern CRMs integrate email systems so that you can see all the email interaction that's happening within the company. The more your company automates around CRM, the more likely the sellers will actually use it. Make it a tool that actually makes their lives better rather than just a tool that tracks what they are doing.  In an ideal world, sales managers will work to uncover objections and help the sellers be more effective.  Top-of-mind Once you put some real effort into building a larger audience, it will begin to grow organically because you're giving them social currency. Word-of-mouth works best, and we want to amplify that. The best way to do that is to give the audience that already knows you — current clients, past clients, and prospective clients — the tools to create referrals for you.  If you're giving them insightful and helpful content, the next time the issue comes up while they are having lunch with a peer, they'll have the perfect thing to talk about. As your audience shares your content, you'll get organic growth.  Getting started Everyone is terrified at this piece because actually doing it is the hardest part. Other than in early-stage startups, companies will struggle to accomplish this unless they tag a dedicated resource. Hire a large enough team to make it happen.  In Bill's case, they don't do the writing themselves. They hire people who are already in that market, who understand it well, and who don't have to be trained. That kind of approach works consistently to develop a steady flow of high-quality content.  It's a combination of well-written content with good insights that match the company's tone.  Coming up with ideas is the easy part.  Send an email with a single link and a catchy headline. Drive your audience back to the website. Link all those articles together so that you create a trail of crumbs and you can see what really interests them. Your reader should never reach the bottom of the blog article and not have a next place to go.  About us The second most visited page on almost every B2B site is the About Us page, but 99% of the time, that page includes a boring list of executives and bios. It doesn't sell you on the company. It doesn't take you to the next natural place that you should go to.  You're trusting your prospects to figure out where to go but you really want to control that customer journey and tell the whole story. Managing that journey improves the capture rate of leads.  Many customers choose companies who have a face on the business. They will choose you because there's a real person behind the business who cares about them as a client.  No quick fix The number-one battle we face in marketing is that there's no quick fix. This approach works, but it's a long-term commitment. If you apply it all through your sales team, you'll create a dramatic trajectory for your company.  The challenger sale reports that 53 percent of why customers buy from your company traces to the sales experience rather than the product, the price, the service, or the delivery. The key is how they are sold.  Episode resources Bill loves to talk with business owners and marketing directors about sales and marketing. You can connect with him at boomtime.com, or on LinkedIn.  If you're a sales rep looking to hone your craft and learn from the top 1% of sellers, make plans to attend the Sales Success Summit in Austin, Tx, October 14-15. Scheduled on a Monday and Tuesday to limit the impact to the sales week, the Sales Success Summit connects sellers with top-level performers who have appeared on the podcast. Visit Top1Summit.com to learn more and register!  You can also connect with me at donald@thesalesevangelist.com or try our first module of  TSE Certified Sales Training Program for free. This episode has been made possible with the help of  TSE Certified Sales Training Program, a training course designed to help sellers in improving their performance. We want you guys to go out each and every single day to find more ideal customers and do big things. I hope you like and learned many things from this episode. If you did, please review us and give us a five-star rating on Apple podcast or in any platform you're using - Google Podcast, Stitcher, and Spotify.  You can also share this with your friends and colleagues.  Audio provided by Free SFX and Bensound.

"Are you busy tonight?" "Well... no?" "I've got an extra ticket if you're interested." Some of the greatest stories in our lives start with this interaction. For Bill and Brad, this was no different. In the conclusion to our first interview Bill & Brad talk about their more spontaneous concert experiences, full of their crazy antics and unexpected turns for the worse and better. So, what are you doing tonight? --- Support this podcast: https://anchor.fm/full-circle-analog/support

This week I am talking to Bill Bennett about his film 'PGS The Movie'. PGS – Intuition is your Personal Guidance System is an 83 minute movie detailing one man's search for a voice that saved his life. While driving early one morning, Bill Bennett heard a voice which told him to slow down. He was approaching an intersection, he slowed down, and a huge truck ran a red light, missing him by inches. If not for that voice, Bill would have been killed. He was determined to find out what that voice was, so he spent three years traveling the world interviewing experts on intuition, spanning the fields of science, religion and spirituality. Bill discovered that intuition is part of a subtle energetic system that seeks to protect us and guide us along our life's journey so that we can achieve our true purpose – and lead a life of fulfillment and contentment. He called it our PGS – our Personal Guidance System. For Bill, the three year journey to make the film not only took him to the furthermost reaches of the planet, it also took him to the innermost depths of his soul. As he says: Making this movie changed my life. Watching it could change yours. In a career spanning more than thirty years, Bill Bennett has made numerous feature films and documentaries and won many awards, both in his home country of Australia, and internationally. He's won Australia's equivalent of the Oscar for Best Picture and Best Director, and been nominated a further twelve times. Twice he's won Australia's equivalent of the Emmy for Most Outstanding Documentary. His films have been distributed through several Hollywood studios, and have screened at some of the world's most prestigious film festivals. He's been in Official Selection at the New York Film Festival, and had two films in Official Selection at the Cannes Film Festival. He's won the Crystal Globe for Best Picture at the Karlovy Vary Film Festival, and had three major international retrospectives, including the Chicago Museum of Art's Film Centre. www.pgsthemovie.com www.billbennett.com.au www.patreon.com/pastlivespodcast

The Inbound Success Podcast launched on August 28, 2017 and today marks the 100th episode, and 100 straight weeks of publishing interviews with high performing marketers. On this week's Inbound Success Podcast, I'm taking a break from interviewing guests to share with you 13 trends that I've observed from the 99 interviews I did throughout the last two years. Listen to the podcast to learn more about the 13 things that the world's top-performing inbound marketers are doing, and get links to the specific episodes where you can dive deeper into each topic. Transcript Welcome back to the Inbound Success podcast. My name's Kathleen Booth. I'm your host, and this is the 100th episode of the podcast. I thought this was a great opportunity for me to take a break from the usual routine of interviewing some of the incredible marketers that I get to speak to every week and look back on the last 99 episodes and try and digest some lessons learned. I've had the incredible good fortune of speaking to some really amazing marketers in the last two years as I've done this podcast. It's given me an opportunity to meet people I otherwise never would have met, to learn some things that have really kind of made a difference for me in the way I think about marketing, and have prompted me to take a second look and reevaluate the way I've been doing some things. So, thought it was a great opportunity to share some of those lessons learned with all of you. How The Inbound Success Podcast Got Started But first, I wanted to just take a moment and tell a story about why I started the podcast. It was about two and a half years ago that I had my own marketing agency, Quintain Marketing. I had had the agency for 11 years. I'd gone to a lot of marketing conferences and listened to tons of podcasts, and watched webinars, always looking to make myself a better marketer. I had a lot of clients that I wanted to help. I also wanted to market my own agency and do better every day. I always would listen to these folks talk about the marketing work they were doing and the incredible results they were getting, and so infrequently felt that there was anything really tangible that I could take away from it and immediately use to improve my own marketing. This podcast was really an attempt to solve for that. It was me trying to scratch my own itch, and in doing so hopefully helping some of you. The interesting thing about this has been that it has certainly done that for me, and it has also done so much more. I already mentioned that it's enabled me to meet so many people I otherwise would never have met. There are a lot of people in the marketing world that I really admire and respect. And having the excuse of saying, "Hey, would you like to come on a podcast?" is a great way to meet someone new and to meet and to form that relationship, so that's been great. I've also met some really incredible people that I didn't know about through my guests when I ask them who else is doing a really great job with inbound marketing. And those relationships have been amazing. One of the most amazing and incredible things about this is that it changed the entire course of my career. One of first people I interviewed when I started the podcast was Bob Ruffolo, who is the founder and CEO of IMPACT. Now, I work at IMPACT. The reason is that before we started to hit the record button for the podcast interview, we were just talking about how things were going. I was telling him that I thought I might be ready to make a change, and that led to me selling part of my company to IMPACT and joining the team. That's been a really major shift in my life and a great one. I've learned so much. I get to work with some really smart people every day and do very, very interesting work. All this has come out of this little podcast. And most importantly, I've learned a lot about marketing. As I said, that was my original goal. 13 Lessons From Interviewing 99 High Performing Marketers So without further ado, I looked back through the 99 episodes I've done before today and really saw 13 themes emerge. That's what I'm going to share with you today. 1. There Is No "Secret Sauce" The first one ... And some of these, by the way, are going to seem like no-brainers, but they're important because it's important to remind ourselves of the things that we kind of already know. First one is, in most cases there really is no secret sauce to being an amazing marketer. The folks that I interviewed who were the most successful have a few things in common. Number one, they are voracious learners. They're always trying to improve their knowledge. They're always hungry for more. And they're consistent. That's huge, the consistency. A great example of that is Goldie Chan. I interviewed her. She's often referred to as the green-haired Oprah of LinkedIn. She has the longest running daily channel on LinkedIn. She's posted a new LinkedIn video every day for I think it's about two years. It's incredible. It doesn't matter where she is, what's happening, whether she's feeling well, whether she's traveling, what her access to Wifi is, she finds a way to do it because consistency is so important for her. And it's really paid off. They also do a few things and do them really well. A great example of that is Rev Ciancio who I talked with about Instagram marketing. Rev has an incredible Instagram presence. Which by the way, do not look at it when you're hungry because his pictures are all of mouthwatering hamburgers, french fries, pizzas, chicken wings, nachos, essentially everything that's bad for you, but that tastes so good. But, Rev has a fascinating strategy for how he approaches Instagram and has built an entire business around it. He does one thing, and he does it really well. Alex Nerney talked about Pinterest similarly, just a platform a lot of inbound marketers overlook, but he's really figured out a way to make it sing for him. The hungry learners who are consistent and who pick a few things and do them really well, that's really the secret sauce, which essentially isn't so secret. That's number one. 2. Listen To Your Customers And Prospects And Use What You Learn in Your Marketing Number two is they really listen to customers and prospects and use that in their marketing. Again, sounds like a no-brainer. We always talk about the need to do persona research and to build buyer personas, but I think what happens is we get very often so caught up in building the actual persona that we forget the big picture, that it's not about having this fictional profile of a person. It's really about understanding the way our audience thinks, what their real pain points and needs are, and the language they use to talk about that. A couple of the interviews I did were great examples of this. Barron Caster at rev.com who uses their own transcription product to transcribe all of the conversations they have with customers and then pull actual words that customers have used out and feed that into the copy on their website and landing pages, and that's gotten them amazing results. Val Geisler and Joel Klettke, two of the most accomplished conversion copywriters out there, both also talked about this type of research and understanding deeply, deeply the needs of customers and prospects. Paul Blamire at Atomic Reach, who is head of customer success and makes it a point to speak to new customers shortly after they've onboarded and really understand what brought them to the company and how the product is solving their needs. And he feeds that back in not only to marketing but to product development, to every aspect of the business to deliver a better customer experience from first touch in the marketing process all the way through the experience of using the company's product. 3. You Don't Need Fancy Tools Or A Big Budget Number three, you don't necessarily need fancy tools or a big budget to get incredible results. There are some really great examples of this. Oli Billson who I recently interviewed about the small events he's doing that are delivering tremendous amounts of revenue to his business. Chris Handy who talked about marketing for a Pre-K school, really small campaigns, but they just really ... They understood their audience, and they used the available tools that they had and got terrific results for the school. Adam Sand, who's using direct mail in conjunction with inbound marketing, super old school, but very effective for him. And Harry Campbell, who's The Rideshare Guy, and he's probably the top content creator in the ridesharing space. So think Uber, Lyft, Lime, Bird. He just started blogging and has created some great content and a big following. You really don't need fancy tools or a big budget. You can do it on your own with what you've got, if I go back to the first thing, if you're consistent, if you pick a few things and do them really well, and if you're a hungry learner who is willing to roll your sleeves up and apply what you're learning. 4. Connect With Your Audience On An Emotional Level Number four, the best marketers connect with their audiences on an emotional level, another thing that might seem obvious but that I think a lot of marketers get wrong. We tend to put our marketing hats on and make our marketing all about ourselves or we fall back into that comfortable place of corporate jargon, and kind of robotic speech, and use words like leverage and synergy. Nobody talks like that in real life, or not at least the people that you want to hang out with. The people who talked about this were Kieran Flanigan of HubSpot who shared their hearts and minds strategy for creating content with two types of content, content that solves a person's problems and tells them how to do something, that's really that mind's content, and then the heart's content, which taps into a pain and emotional need that the audience has. Then, Katie Stavely from Mautic. This is ironic that these are the two examples I'm giving for this one because HubSpot and Mautic could be considered two different sides of the same coin, HubSpot being a paid marketing automation, CRM, customer service platform, and Mautic being a completely free open source alternative to it. Katie talked about how important it was to be authentic in your marketing, especially with their audience, which it's all about community. It's opensource software, so your community is helping you develop your product. But regardless, the idea is to really make that emotional connection. 5. Sometimes The Biggest Wins Come From Content That Is Not Related To Your Products Or Services Number five, with content marketing, sometimes the biggest wins happen when you don't create content about your products or services. We as marketers, as inbound marketers, think a lot about top-, middle-, and bottom-of-the funnel strategies. We're always brainstorming what are the questions that our audience is asking as relates to our product or service. That often leads us to create content that is very much about us and not so much about our audience. But, I had two interviews that I thought really highlighted how successful you can be if you flip that script and talk nothing about yourself. What I mean by that is ... I'll start with Stephanie Baiocchi, who was actually Stephanie Casstevens at the time I interviewed her. She hadn't been married yet. And funny enough, she was not working at IMPACT. That's another great outcome of the podcast. Now she is. But, she talked about a campaign that she was running for a client that sold solutions for medical waste from physicians' practices. Originally, they were creating a ton of content around medical waste, and it just wasn't working. The reason is that their audience, which is really the office managers for physicians' practices, already has a medical waste solution. You can't be in business if you don't, so they weren't out there searching for any information about medical waste. They didn't even realize they needed to switch providers or that they had a problem. It was when she kind of took a step back and thought, "What are the biggest problems that office managers have? It doesn't need to have anything to do with medical waste," and she realized it was patient no-shows. They created a patient no-show policy template that office managers could use. That was a total home run. What it did was it opened up the conversation with their audience so that eventually they could begin talking about medical waste. But at that top-of-the-funnel level, they needed first to really open that conversation, and product- and service-related content wasn't going to cut it. Another person who did that really well was Ryan Bonnici, who is now the CMO of G2 Crowd, but at the time was working at HubSpot. HubSpot's a company that has a huge audience. Of course, trying to broaden the top of the funnel at a company like HubSpot is challenging. All the low-hanging fruit is gone, and so you really have to get creative. He was trying to target a small business audience. He really asked himself, "What are the problems that small businesses have?" And, again, doesn't have to have anything to do with HubSpot. He realized when you're starting your business or when you come to work at a small business, one of the first things you have to do is come up with an email signature. You're usually either copying one that somebody else in the company has created or you have to create it from scratch, and it's kind of a pain. He built an email signature generator, an online tool where you could type in some information about yourself and it would spit out a really nice-looking email signature. That tool generated a ton of traffic, leads, and revenues for HubSpot, and it cost them only $6,000 to build it, but the impact was enormous. So, great lesson learned about getting out of the habit of creating only product- and service-related content and thinking bigger. 6. Paid Ads Are An Essential Part Of Any Inbound Marketing Strategy Number six, the old myth that paid ads are not inboundy is dead, or it should be dead. This one was woven throughout almost every interview I did. It's funny because when I first started working with inbound marketing, it was back with my old agency. I had discovered HubSpot. We were following their original methodology of attract, convert, close, delights, for those of you who've been in the HubSpot world for a long time and all. I remember many times going to INBOUND and seeing Brian Halligan stand on stage and talk about how the old way, the old interruptive way of marketing was paid ads, and people didn't like being interrupted. I think we all read that as, well, paid ads are not acceptable if you're an inbound marketer. That myth started dying, I think, several years ago, but it's worth repeating that paid ads are, I would say, not even just inboundy, they're essential to an inbound strategy in this day and age. I'll just list off a bunch of names of my guests who've talked about it. This isn't even a complete list, but Mark Rogers, who at the time was with Carney and grew The Daily Carnage newsletter using Facebook ads; Sterling Snow from Divvy who's used ads to drive leads for their platform; Moby Siddique who has his own inbound agency and does some incredible Facebook ads work with Messenger bots; AJ Wilcox, who is a LinkedIn ads expert; Ali Parmelee, who's one of my coworkers here at IMPACT who does incredible things with Facebook ads; Anthony Sarandrea; Rick Kranz. The list goes on and on. All of them attribute the success that they're getting and the incredible results to some form of paid ads. Let that be the final nail in the coffin of that old myth. Let's really embrace ads, and not just checking the box with ads and promoting our posts, but really taking a full funnel approach to advertising. Because that's the other thing that these folks talked about is it's not about boosting something on Facebook. This is about really digging in and getting good at ads and thinking how ads can be used at every stage of the funnel. 7. Content Distribution Is Critical Number seven, it's not enough to create and publish your content on your website. You've got to promote it and distribute it. This is one that I've heard time and time again. A lot of the best marketers I've spoken to say you should spend twice as much time promoting and distributing your content as you do creating it. I think for a lot of us that equation is backwards. One person who talked about that was Kipp Bodnar who is the CMO of HubSpot, probably one of the companies that is the best at inbound marketing. He talked about what a game changer it was in the last year when HubSpot really threw some muscle behind content distribution and how that impacted their traffic. This is a company that already had amazing traffic, by the way. Then, Phil Singleton. I loved my interview with Phil who is an SEO expert and an author. Phil talked about this great strategy he uses for clients where he's creating e-books, just like lots of inbound marketing agencies do. But then he takes the e-books that he makes for clients, or he takes a collection of blogs, for example, and compiles them into any book, and he publishes them as Kindle e-books on amazon.com, and also in some cases as hard copy books through Amazon direct publishing. It is so simple, and straightforward, and inexpensive. It blows my mind that more marketers are not doing this. It was a cool episode, so definitely check that out. But yeah, the lesson is don't just like write those blogs, create those e-books. Think about what are you going to do with them once they're published. How are you going to get them out in front of the world? 8. Original Research Can Drive Tremendous Results Number eight, original research can have amazing results. I had several interviews where people touched on what has come of original research. One of the people I think that that is most famous in the marketing world for doing this is Andy Crestodina. He has been doing a blogging survey for several years and really credits that with bringing a lot of attention to his agency, Orbit Media, out of Chicago, giving him a ton of backlinks and press. It's a pretty simple survey. He does put quite a bit of effort into promoting the survey itself so he can get a lot of responses, and then once he gets those responses into packaging that content so that he can turn it into things like infographics and articles, et cetera. But, it's not just Andy. Michele Aymold from Parker Dewey uses original research and data to boost her marketing results. Clare Carr from Parse.ly, they actually don't even have to do that much research because simply by the nature of the product that they sell they have access to a lot of proprietary data. She's really productized that and used it to get a tremendous amount of press. In fact, she was able to dramatically cut back the amount of content she was creating while getting better results because the data itself was so attractive to their audience, and it also helped her reduce their PR spend. Then, Rebecca Corliss at Owl Labs. They produced the state of remote work, and that's gotten them quite a bit of traction. 9. Community Is A Powerful Tool To Fuel Growth Number nine, community is such a powerful tool for marketing. This is an interesting one because here at IMPACT we've been working really hard over the course of the last two years to build our own community called IMPACT Elite, which is on Facebook. We've learned a lot about community in the course of doing that. I would say it has been a game changer for our business, certainly. We now have over 5,000 people in that community. It's a delicate balance how you run it. You can't make it all about yourself. It has to truly be about helping the members of the community and getting them to the point where they're almost running it, if you will. I spoke to several other people who have built communities and had similar experiences in terms of the community being a fundamental tool in the growth of their business. One was Bill Faeth who is a marketer who specializes in the limousine and transport business. He has Limo University, and he has a big community around that of limousine companies. Frank Gruber, who started Tech Cocktail in the beginning and turn it into Tech.co, which was then acquired, he now has a company called Established. But, he began this grassroots community all over the country of startups and people interested in the startup ecosystem and wound up building a tremendous media business from that. Nikki Nixon who at the time I interviewed her was running the FlipMyFunnel community for Terminus. Ameer Rosic who has a community focused on blockchain called Blockgeeks. And Mark Graham, who is an old friend of mine doing amazing things, he's up in Canada and has a software platform called Commonsku and has built a great community around that. All of these folks doing incredible things with communities in very different niches, I should say. For Bill, it was limo companies. For Frank, it was startups. For Nikki, it's people who are ABM practitioners. For Ameer, it's folks in the blockchain community. And for Mark Graham, it's people in the promotional products world. All of these different niches need communities and people are hungry to connect with others who have similar interests as they do. 10. The Quality Of Your Content REALLY Matters Content quality. I had a couple of great interviews on this. This is one that I'd love to talk with more people who are focused on this. In this day and age, you can't just be creating content and checking the box. You have to really create great content that is better than anything else out there if you really want to get amazing results. One person who talked a lot about this was Oli Gardner and how he is putting a lot of effort into really making the content that they create be the best that's available on the Internet. Emily Maxie from Very talked about this, too, really digging deep and creating unbelievable resources for your audience. Both of these folks are getting great results in terms of traffic, and that traffic ultimately turning into leads, because they took the time to create in-depth pieces that really added value for their audience. Seems like it should be obvious, it's another one of these, but it's really not too a lot of us. I mean, you might think your content's really good, but is it the best? When you Google that topic that you created content about, is your piece the best thing that you can find in the search results? If not, go back and spend the time and make it better. I think one of the lessons I've learned is it's better to make less content that's better content than it is to create a high volume. 11. Creating A Podcast - Or Being A Guest On One - Is A Good Way To Build Your Brand Another theme that came out was podcasting. It's sort of ironic because we're on a podcast talking about podcasting. But a lot of my interviews, as I went back and reviewed, had to do with podcasting, beginning with George B Thomas, who I've had the privilege to work with over the years here at IMPACT. He's now at Impulse Creative. George is a prolific podcaster, and he's ... It might seem easy when you listen to him. It just seems like, "Oh, there's a guy that just has a great rapport with his audience," but he puts a ton of thought into how he does these podcasts, how he structured them so that they not only deliver value for the audience, but that they have naturally built-in incentives for people to share them and to grow his audience. That's really worth listening to if you're somebody who wants to start a podcast. Andrew Dymski is another person who's been podcasting for a long time and who I've been a guest on his podcast. He's been a guest on mine. He's got some great insights. Ryan Hawke, who has The Learning Leader podcast, Ryan blew my mind just with how prepared he comes to everything. He talked about this, too, how before he does an interview the amount of preparation he does, the amount of preparation he does when he even just invites somebody to come on his podcast. This guy is serious business, and that's why he's so successful. He really has put the thought into it and turned his podcast into a business. Dan Moyle came on the show and talked about podcast guest interviews. So not necessarily starting a podcast, but if you want to get the word out, going on other podcasts as a guest. At the time, he was with a company called Interview Valet. What's been really cool for me is seeing the other side of that. I get pitched a lot by companies like Interview Valet, and there are certainly other ones as well. They'll send me an email and say, "Listened to your show. Thought it was great. Here's a guest that I think would be really good for you." That's how I've gotten a lot of my more interesting guests. There's something to that podcast guesting strategy that really I think can help you get traction and raise your profile if you're trying to build a personal brand or trying to get the word out about a product or a service. There are plenty of companies like Interview Valet that, for a fee, will take care of that for you. It's kind of like having a talent agent. I also talked to Jay Acunzo about podcasting. He is actually a consultant to other companies and helps them create, produce, and get the best results out of their podcasts. One of his clients is Drift, which comes up a lot on my show. People love Drift, always cited as one of the best examples of a company doing inbound marketing really well, and they have a couple of podcasts. Then, Jeff Large of Come Alive Creative. Lots of folks talking about podcasting. It really stuck out to me that it's not just about, hey, everybody should have a podcast, and I don't think everyone should. It's not right for everybody. But, podcasting can play a role in almost everybody's marketing strategy for sure. 12. Video, Video, Video Number 12, video. Can't have a list of trends and things that are important in marketing without talking about video these days. Some of the guests that I've had that have spoken about this are some of the more impressive people that have been on this podcast. In 2019, I opted to kick the year off with an interview with Marcus Sheridan, who is an amazing man that is a big role model for me. I currently get to work with him at IMPACT. But, he's somebody that I followed for years and I have so much respect for because he sees things about marketing and about customer behavior that a lot of other people don't, even though they're staring us in the face. One of the things that he has really seen and committed to is that when it comes to marketing and selling, we can't just tell people something. We have to show it to them, too, and we show it to them using video. He talked about how important video was going to be in 2019. I know that he's out speaking at conferences and talking about video all over the world. Also, Eric Siu. I kicked off 2018 with Eric Siu doing predictions for last year. He talked about video as well and was like, "Video's going to be huge in 2018." So in both of my kind of yearly prediction episodes, the guests that I've had have cited video as one of the biggest things we should be paying attention to. And then, of course, I already mentioned her, but Goldie Chan, who is a LinkedIn influencer and creates a new LinkedIn video every single day, has made a career around those videos. She's amazing. She travels all over the world and is sought after as a speaker because of the LinkedIn video she creates. And Dennis Yu who has turned video into a formula for building people's personal brands. It's really impressive what he does. They're these short little videos that he films. Using that medium has helped countless people create brands for themselves. 13. Lead With Brand Which brings me to my 13th and last lesson learned from 99 interviews with incredible marketers, and that is that all of these strategies, and tactics, and approaches are powerful. But at the end of the day, the most important thing in marketing is brand. Brand is paramount. Without it, you can have some quick wins but you'll never have a true success that will last over the long term. I'm only going to cite one example here because it's the one that comes up the most. And if you listen to this podcast with any degree of regularity, you know that at the end I always, always ask my guests, "Company or individual, who do you think is doing inbound marketing really well right now?" There is one company/individual, the company and the marketer who's spearheading it for them, that by far comes up more than anybody else, and that is Drift and Dave Gerhardt, who I was very fortunate to have as a guest early on. I can't tell you the number of times people have mentioned Drift, and it's not just people from the marketing world. It's folks that have come onto this podcast from all different industries, and they all cite Dave Gerhart and his work building a brand at Drift as the one succeeding the most with inbound marketing. It's not for me to say what that brand is or to really try to encapsulate what Dave has done, but I think it's fair to say that they've built a brand that's incredibly authentic. There's no artifice. There's no fancy tricks about it. They, of everybody, really reflect everything I've said about the past, you know, this list of 12 to 13 trends I just spoke about today. When I look back through this list, they are doing a few things and doing them really well. They really listen to their customers. It's not about fancy tools or a big budget. The things that make them successful don't have anything to do with that. It's about connecting on emotional level. It's about creating content that sometimes doesn't have anything to do with your products or services. They do paid ads. And it's not enough to create and publish your content, you've got to promote it. They are so good at that. They've got a tremendous community, really high-quality content, a bunch of podcasts. They use video better than almost anybody else, especially on LinkedIn. Checkout Dave Gerhart's LinkedIn presence. And they just have a really strong brand. So my hat is off to Dave Gerhart and the team at Drift for ... If I had to give out an award for top inbound marketers, I think it would go to them. Thank YOU For Listening But really, everybody that I've interviewed over the course of the last two years has been so impressive. It is just my absolute privilege to get to do this every single week. I also wanted to say thank you to you for listening. Podcasting is a funny exercise. As I record this, it's Sunday morning, and I'm sitting in my home office, which is a tiny little room that actually had to be permitted as a closet because it's so small. There's chaos happening around me in my house. I'm by myself talking into a microphone. I'll go away, and I'll turn this into an episode. It'll go live tomorrow. You'll be hearing this Monday, if you get the episode right when it comes out or sometime after, and you're out there listening. But when I create these things, it's just me in a room. To know that there are people who choose to listen to this every week is just an unbelievable honor and a privilege to me. So, thank you from the bottom of my heart for listening to this content. I hope so much that you've learned something from it and that, even if it's in a small way, it's helped you get better results from your marketing and feel like a smarter marketer. If that has happened, then I feel like I've succeeded. With that, I will say I would love to hear from you. It's been a hundred episodes. If you are a regular listener, please take a moment and contact me. I always say at the end you can tweet me @workmommywork, which is my Twitter handle, but you can also message me on LinkedIn. You can email me at kbooth@impactbnd.com. You can send a carrier pigeon. However you want to do it, I would love it if you would get in touch and let me know what you like about the podcast and what's something that I can improve because I'd love to make the next hundred episodes even better. With that, I won't belabor it. Thank you again for listening, and I'll see you next week. Or not see you, I'll be talking to you next week for episode 101.  

Bill Treasurer is chief encouragement officer of Giant Leap Consulting, a courage-building company. For over two decades, Treasurer has worked with thousands of leaders across the globe, strengthening their leadership influence. He is the author of the new internationally bestselling book international bestseller Courage Goes to Work: How to Build Backbones, Boost Performance, and Get Results.  His previous book, A Leadership Kick in the Ass: How to Learn from Rough Landings, Blunders, and Missteps, provides practical tips for building confidence and humility. His other bestselling book is Leaders Open Doors: A Radically Simple Leadership Approach to Lift People, Profits, and Performance. His clients include NASA, Saks Fifth Avenue, UBS Bank, Walsh Construction, Lenovo, Hugo Boss, Children’s Miracle Network, and the U.S. Department of Veterans Affairs. More at BillTreasurer.com and CourageBuilding.com.   Podcast Highlights   Who is Bill Treasurer? Bill grew up in the suburbs of New York and they tend to have a particular swagger due to trying to people trying to make their way in city that is crowded with other people trying to do the same. Bill found springboard diving as an avenue to compete in and started winning championships, ultimately getting to the point where he was having scholarships offered to him. The trouble was, Bill was afraid of heights and wasn’t experienced with any high dives, which were a requirement to get those scholarships. Lucky for Bill, he had a coach that wouldn’t let him quit. Bill’s coach put him into gradually increasing situations of fear, raising the board higher and higher, eventually getting him to the point where he was able to do dives in excess of 100 feet. Human beings don’t grow in a zone of comfort, we grow, progress, and evolve in a zone of discomfort. If you walk through the fear instead of running away from it, there are rewards on the other side. Bill basically didn’t enjoy the idea that his own fear was the only thing in his way and holding him back from having a life experience that very few would ever get.   High Diving Into Business When Bill was the captain of his high diving team he had no idea who he was as a leader so he modeled the leader he knew best, his father. This didn’t turn out well. He started to read books on leadership and ended up working with companies that worked specifically with leaders. Eventually, after accumulating a lot of experience, Bill wanted to take his own big leap and start his own courage building consultancy. You have to know what your values are in order to be congruent with them. For Bill, that meant creativity and independence, which is why working at someone else’s business wasn’t the best fit for him. It eventually became a soul question, he realized that if he didn’t make the leap he would be suppressing his soul forever. He wasn’t prepared to live a life of dangerous safety. “Most men live lives of quiet desperation and go to the grave with the song still in them.” -Henry David Thorough What will you regret the least? Will you regret taking the chance and failing? Or not taking the chance at all? Why Courage? Bill wanted to have a risk leadership company, but the term risk didn’t really resonate well with executives that Bill wanted to work with. Bill worked with Mark Levy on the brand and he pointed out that the core concept was really courage so that’s what he should focus on. Once Bill realized that, it all came together. Courage Goes To Work You have to do something to make the courage happen, and it usually involved discomfort. Courage is not something you are, you have to go out and get it which is how courage goes to work. Courage has a rel

It's that time of year again. The time when consultants come off the road for a few weeks, re-meet their families, take stock of the year past and anticipate the year to come. For Bill, Chris, Shashi and Phil, it's no different. In this episode of Consultants Saying Things, the group takes a look back at the year and discusses personal and professional highs, lows and lessons learned. As a bonus, we also field questions from you the viewers! Join us for a wide ranging yet intimate discussion as we practitioners dispense some practical talk.

Bill Boos and I have something in common. Neither of us is much of a long-term planner, but we both like to take advantage of opportunities as they arise. For me, this approach led to a switch from academia to editing. For Bill, it led to an in-process move from Yale to UC Berkeley. Bill’s […]

Sometimes life doesn't turn out quite like we think it will. We make plans, we anticipate certain events, and life takes an unexpected turn. For Bill and Ann Clemmer, life took several dramatic turns.Hear from Ann, a missionary to the Democratic Republic of Congo, who shares about her life's twists and turns, and how God's plans are always better than our plans.

For Bill and Donna Elliot, their dream retirement was a once-in-a-lifetime trip in a motorhome… a voyage that had them zigzagging across the U.S. full-time for two years and 24,000 miles. Bill, a retired architect, and Donna, who had worked in the legal field, were ready for a break after long successful careers. And they had a lot on their bucket list. They explain how they prepped for the trip… but also how they were able financially to make it work.

In the first half, Patricia interviews Marianna Lead and Maureen Miller, co-authors of Me, My Brand & Why: A self- Coaching Guide for Creating a Personal Brand Based on Your Why and Who You Truly Are. The book provides carefully- designed exercises and real-life case studies to help to help the reader infuse who you are into what is most important to you. They discuss how to guide you on your own with a personal path to joy and fulfillment in every aspect of life. In the second half, Patricia interviews Bill Eddy, author of 5 Types of People Who Can Ruin Your Life: Identifying and Deal with Narcissists, Sociopaths, and Other High- Conflict Personalities. Eddy provides the readers with an invaluable guide on how to quickly identify, avoid, and deal with these high conflict personalities. He explains predictable patterns, how to deal with negative advocates, phrases to use to diffuse conflict, how to seek help for those with a personality conflict, and more.

In the first half, Patricia interviews Marianna Lead and Maureen Miller, co-authors of Me, My Brand & Why: A self- Coaching Guide for Creating a Personal Brand Based on Your Why and Who You Truly Are. The book provides carefully- designed exercises and real-life case studies to help to help the reader infuse who you are into what is most important to you. They discuss how to guide you on your own with a personal path to joy and fulfillment in every aspect of life. In the second half, Patricia interviews Bill Eddy, author of 5 Types of People Who Can Ruin Your Life: Identifying and Deal with Narcissists, Sociopaths, and Other High- Conflict Personalities. Eddy provides the readers with an invaluable guide on how to quickly identify, avoid, and deal with these high conflict personalities. He explains predictable patterns, how to deal with negative advocates, phrases to use to diffuse conflict, how to seek help for those with a personality conflict, and more.

Listen to this, especially if you do not own real estate, or don’t think you should. You’ll learn how a missionary fresh off Haiti acquired over 100 units in 3 short years. In this episode, Jim interviews Bill Manassero, real estate investor, baby boomer, and real estate podcaster. Founder of the Old Dawg’s REI Network, host of the Old Dawgs Real Estate Network Podcast and Executive Director/President of Child Hope International, Bill has set the audacious goal of owning 1000 doors in 6 years. Currently, in year 3, he has already managed to own 100 doors. Bill shares his real estate journey—beginning with his very first purchases that were out of state to where he is today. He discusses how he scaled up by taking on mortgages or “good debt” and explains why he advocates for investing in multi-family homes as opposed to single-family homes. Bill urges all baby boomers to consider real estate investing as a way to fund their retirement. Tune in as Bill shares some of the hacks he’s learned along the way so that you can yield amazing cash flow from your investment property as soon as possible!   Time Stamped Show Notes:   ●     00:37 – Drying up that cash flow is a predicament that many boomers face; this is a fact discussed by Todd Tresidder in Episode 32 and Jordan Goodman in Episode 18 ●     01:07 – However, some people have lifetime pensions and no financial worries ●     01:16 – A couple of market haircuts might mean that even $1 million in savings may not be enough for retirement ●     01:37 – Jim recently closed on a duplex and was speaking with a home inspector o      01:43 – Found out that the home inspector owned 15 rental properties o      01:58 – When the market crashed, his real estate holding dropped like everyone else’s; however, his rental checks started coming in with increased regularity ●     02:23 – Today’s guest, Bill Manassero, is a baby boomer, real estate investor and real estate podcaster with a goal of owning 1000 doors ●     02:58 – Bill worked as a missionary in Haiti 12 years back o      04:01 – Towards the end of his stint, Bill left with no retirement benefits and was wondering what to do next o      04:25 – Was keen on becoming an entrepreneur since he wanted to enjoy his retirement years with his wife, kids, and grandkids. o      04:38 – Inspired by the likes of John Lee Dumas, he ventured into the world of internet by selling Amazon’s stuff on EBay o      05:10 – Was making decent money, but then got kicked out of EBay due to a couple of bad reviews o      06:02 – Invested his inheritance into 5 properties in Memphis and Atlanta o      06:58 – On the back of his initial success, invested in another duplex in Indianapolis o      07:17 – Still associated with Child Hope International based in Haiti; set a goal of 1000 units by the end of year 6 with the goal of benefiting this non-profit o      07:41 – Simple strategy of doubling units every years; has managed to reach 100 units at the end of year 3 ●     08:30 – Started blogging his real estate story which slowly evolved into a podcast; aiming to help people who are approaching retirement or already in retirement ●     09:40 – Purchased his first three properties in cash; realized that if he wished to grow further, he had to take up mortgages, which is “good debt” ●     11:02 – Aims to make a cash flow amount of $100 per door ●     12:10 – Inflation means that a dollar today will be worth less in the future; investing in real estate is a great way to counter inflation ●     12:49 – While some stocks might totally dissolve in value in a tough market, that is not the case with real estate o      13:17 – No matter how bad the economy is, people will always need a place to stay o      14:02 – Real estate is a tangible asset, and historically values have always gone up in real estate ●     14:37 – Define your needs in order to zero in on a property investment; if you need $200-$1,000 more, consider a single family home, duplex or fourplex o      14:56 – Apartments are a way to get to a high-income level quickly ●     15:17 – Ended up paying the same amount for the duplex as two single family homes but got twice as much rent; single property tax and low maintenance were the other perks ●     15:32 – Started investing in multi-family homes to exploit economies of scale ●     17:00 – 4 steps to invest in property: o      17:06 – Education is the first step; know what you are buying and where you are buying ▪       07:14 – Do not buy in a market that is on the decline; buy in a market where jobs are being created and there is demand for housing ▪       17:29 – Know the kind of property you want to get, and what you hope to get out of that ▪       17:44 – Know what you are buying, and what you should be paying for the property ▪       17:52 – Not recommended to buy a turnkey property since you end up paying a premium; no guarantee if the property manager is any good o      18:23 – Find a mentor who will help you build a rental portfolio o      18:39 – Determine how much money you need to set aside, create a plan about the amount of money you need to set aside and the properties that you need to buy o      18:55 – Step in there and take action ●     19:38 – Your education is put to good use after purchasing a property as you need to find tenants and deal with taxes ●     20:45 – Bill is based in California but owns properties in Memphis, Atlanta, and Minneapolis o      20:55 – Better to find a property in your own neighborhood o      21:35 – California is a speculative market and not right for someone looking for a good cash flow o      21:56 – Tennessee is a big commercial hub; great demand and duplex prices as low as $30,000 renders it a good market o      22:22 – Zillow estimate for the Minneapolis property that Bill purchased for $55,000 is currently $150,000 ▪       23:02 – Rents out this property at $2,200 per month ▪       23:56 – After having the property vacant for six months, was able to get a good property manager and subsequently tenants through BiggerPockets ●     26:10 – Bill talks about his experience purchasing a 22 unit complex in his second year o      26:25 – Found a 22 unit apartment property on Loopnet selling for $400,000 o      27:53 – Offered $370,000 and ended up getting the property for $350,000 after inspection o      28:02 – Appraised value by bank was $400,000 o      28:24 – 30% down payment was required due to Bill’s poor credit history o      29:06 – A multi-family home consisting of more than 5 units is looked upon as a business plan o      29:39 – After refurbishing the property, the value of the property has doubled ●     31:48 – Top reasons for boomers to invest in real estate o      31:50 – Strive to arrive on accurate valuations and driving up passive income o      32:08 – Bill’s properties are located in other states; recommends a passive investment approach where the property manager is the one dealing with the daily grind ▪       33:04 – Finding a good property manager is critical for out of state investors ●     33:16 – Open your properties under LLC to protect your other properties and personal assets; matters are generally settled between the tenant and the insurance provider and an out of state investor is completely out of the picture o      33:50 – If the tenant knows you, they are more apt to go for your personal assets in the event of a lawsuit ●     37:34 – Looking back, Bill would have slowed down a bit and found time to listen to people a bit more ●     38:41 – Connect with Bill through his email ●     39:01 – Check out the Child Hope website to know more about how they are helping children in Haiti ●     39:53 – The Old Dawgs Real Estate Network Podcast is geared towards 50 plus individuals looking to invest in real estate ●     40:21 – For Bill, investing in real estate is a way of helping out the kids in Haiti, visiting different places, and giving his daughters the marriages of their dreams ●     41:50 – Just because you are retired does not mean that it is over o      42:09 – Bill started investing in real estate at the age of 60 and is loving every minute of it; real estate investing is like a hobby that reaps great rewards ●     42:39 – In Planet Boomerville, we know that life is just beginning, and the whole idea is that this part of life is to be as good or better than the prior life ●     43:40 – Jim Enright’s sign-off message: Be stellar, and live life lively ●     43:50 – Spread the word with your baby boomer friends in person and on Facebook—Teach them how to listen to podcasts and how to subscribe 3 Key Points: 1.       Do not buy in a market that is on the decline; buy in a market where jobs are being created and there is demand for housing. 2.       Investing in multi-family housing is a great way to exploit economies of scale. 3.       A passive investment approach can yield rich returns for you; hiring a good property manager is critical for out of state investors. Be sure to visit www.PlanetBoomerVille.com   

What We Heard:  Even in the face of devastating personal tragedy, Bill continued to learn about spiritual leadership. One developing growth curve for Bill was learning that if the leader isn’t in a good place personally, overall leadership suffers.   Leading others starts with leading yourself. For Bill, the goal of leadership isn’t just leading people to Christ, but loving well. When we love well, authentic faith works its way out. Bill considers his role at Lee Company is to make it a great place to work for everyone. Keeping his eyes on Christ, the One who matters most, is the key to impactful and successful leadership.   Bill announced, not formally but intentionally, that he will be running for governor of Tennessee in the next term. It’s not the next big thing, but it is the next thing Bill feels called to engage. Through prayer and council, he began asking himself, “Throughout my career I’ve devoted my time to making life better for 1,100 Lee Company employees, but now I’m thinking, how can I make life better for 6.5 million Tennesseans?” Great leadership focuses on making life better for others. Leadership is obediently pursuing a calling. Leadership is engaging what makes a lasting difference wherever you may be called.   What It Means:  We don’t have to lead a company or run for public office to make a lasting difference. It’s about loving the people in our sphere, no matter the width of our influence, and making life better. At the end of our days, nothing in life will matter except for the things that impact the life of another and help us know God better. Pride, power and a persistent enemy tempt us to view life differently. Keeping our eyes fixed on Jesus and our purpose in Him keeps us on track.   What We Do Next:  God has a plan for today, this year and your life. Focusing on Christ is the way to tap into that plan. Commit your ways to following Him and making life better for others. Read this passage and reconnect to God’s purpose for your life by gazing on the wonder of God.   “One thing I ask from the Lord, this only do I seek: that I may dwell in the house of the Lord all the days of my life, to gaze on the beauty of the Lord and to seek him in his temple.” Psalm 27:4 A great leader knows who to follow. Check out Tony Evans’ What Matters Most: Four Absolute Necessities In Following Christ and learn what it means to truly follow in the way of the Lord as you lead the people He has entrusted to you. Great leadership is founded in faith and established by God. Practice the four necessities Evans outlines and be amazed at the change in your ability to embody the love of Christ and model His leadership.

Are you more like Bill or Bob when it comes to your approach to executive job search? Bill and Bob play on the same pitch, but in very different ways. For Bill 'believing is seeing', which gives him a distinct advantage over Bob when it comes to finding and securing the executive job he really wants.

Business coach, Bill Baren, joins us for this session of the Life on Fire Virtual Summit to talk coaching, mentorship, determination, and success!   Bill’s start in the real world came just after graduating from Stanford with a degree in computer science.   So, where did he go from there?   The music business, of course!  (Against his parents wishes!)   At his peak, he had a small, independent record label, a music store, 85 employees, and over $10,000,000 per year in gross revenue.   After realizing he wasn’t living his true calling, he sold off his business, and planned to regroup while living off of his 5 year payment coming from the sale of his business.   The payments stopped after month 4.   So, with a newfound urgency Bill was lucky enough to come across coaching.   Bill spent the next 4 years working toward becoming a business coach.   It wasn’t until he started failing even further before he finally developed a repeatable system that worked for him.   And, after making $25,000 per year for 4 years, Bill’s income jumped to 6-figures within 6 months of putting his new sales process in place.   What Bill did was become a master sales communicator.  And, in his process, his communication is 85% about listening and only 15% about speaking.   By truly understanding what it is someone desires and helping them see and feel that it’s possible, that’s how you create success with them.   As Bill says, “The person that can keep them feeling that pure place of possibility is the person they’re going to hire (as a coach).”   For Bill, what makes a great coach is fully committing to be the coach and realizing that their experience is not about you, as the coach, at all.  It’s about you being a doorway toward helping someone move forward.   And, what he finds in his clients and his own life, is that consistency and unrelenting determination are the keys to success.   “Everything we want goes through the island of doing what we don’t want to do first”, Bill acknowledges.   In addition to his honed enrollment skills, one of the things that has undoubtedly made Bill successful is the fact that profits are not the primary driver of his business decisions.   Impact on his clients comes first.   Bill reveals that he’s often knowingly made decisions that made him less money because it ultimately resulted in a better outcome for his clients.   Great stuff, Bill!   So much wisdom packed into one interview!   To get a mind map of Bill’s sales enrollment conversation process, Bill has made that available for you at BillBaren.com/fire!   If you loved Bill’s interview, please write us a review in iTunes telling us what you love about Life on Fire TV and leave us a 5-star rating.   Thank you for subscribing to our podcast in iTunes!  Never give up!

For Bill the bullterrier, any furred animal with claws that just lives on their owner's love and admiration is just a cat. For him any cat is as useles as a fork to fight a rhinoceros. Cats are dead meat today, yeah Bill.

For Bill the bullterrier, any furred animal with claws that just lives on their owner's love and admiration is just a cat. For him any cat is as useles as a fork to fight a rhinoceros. Cats are dead meat today, yeah Bill.

For Bill the bullterrier, any furred animal with claws that just lives on their owner's love and admiration is just a cat. For him any cat is as useles as a fork to fight a rhinoceros. Cats are dead meat today, yeah Bill.

For Bill the bullterrier, any furred animal with claws that just lives on their owner's love and admiration is just a cat. For him any cat is as useles as a fork to fight a rhinoceros. Cats are dead meat today, yeah Bill.