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What began as taking different life paths for both Laura Brown and Frank Starling has evolved into a shared mission: building inclusive spaces in the advertising industry. At just 21, Laura was made redundant with no savings, before she started temping as a receptionist at Cannes Lions. What seemed like a setback became a launchpad. Today, she is Cannes Lion's Head of Advancing Equitable Access and leads its See It Be It program — which builds inclusive spaces to help elevate women and nonbinary people's careers in advertising.  For Frank, entering the work force early with a passion for improving his community in East London forged a relentless drive to make workplaces more inclusive. Now as LION's Chief DEI Officer, he's using his platform to build belonging across the advertising and communication industries. Together, they unpack how See It Be It advances careers, focuses on retention just as much as recruitment, and how supporting regional communities play a vital role in sustaining inclusion efforts. The Cannes Lions festival will take place from June 16 through June 20, 2025. Founders International Network is the official media partner for Cannes Lions' See It Be It Program. This episode was produced by Hauwa Otori with help from Osheiza Otori. Music composed by Kevin Edwards. You can follow FIN on LinkedIn and BBP on Instagram.

In this episode, Carlo sits down with cinematographer Frank for an in-depth conversation about his journey through the film industry. Frank shares how his path into filmmaking was unconventional—he didn't grow up with a background in film, nor did he have a clear sense of the industry when he began. His entry came through school and a growing curiosity, eventually leading him to pursue cinematography with a deep passion. He moved to Los Angeles during a recession, taking on low-paying or free gigs and even sleeping on a couch just to be close to opportunities and grow within the craft.Throughout the interview, Frank reflects on the range of work he's done, from music videos to commercials to narrative films. He's worked with high-profile artists like Beyoncé and Harry Styles, but admits he still gets nervous on set, showing a genuine humility and love for the process. For Frank, the act of shooting—regardless of scale or budget—is where he feels most at home. He talks about the importance of creative relationships, especially with directors he's grown with over the years, emphasizing that long-term collaborations often yield the most rewarding results.Carlo also dives into Frank's recent work on Arcadian, a feature film starring Nicolas Cage that premiered at SXSW. Frank shares the challenges of shooting internationally, working with new crews, and the thoughtful collaboration required between departments like production design and cinematography. He explains how working within limitations—whether on location or on a stage—can often inspire more grounded and cohesive visual storytelling.To close, Carlo asks what advice Frank would give to his younger self. Frank responds with encouragement to be persistent, resourceful, and willing to take risks without expecting immediate payoff. His story is a testament to passion, patience, and the kind of quiet determination that turns dreamers into working filmmakersFollow Us!Frank Mobilio:  ⁠Instagram | ⁠WebsiteCarlo: ⁠⁠Instagram⁠⁠ | ⁠⁠Website⁠⁠The Creative Gap:⁠ ⁠Instagram⁠⁠ |⁠ ⁠Youtube⁠⁠SUPPORT THE PODCAST ON⁠ ⁠PATREON⁠____________________________________________________⚙️ GEAR USED TO MAKE THIS PODCAST:Rodecaster Pro II: ⁠https://amzn.to/3RluSeV⁠Rode Podmic: ⁠https://amzn.to/3RpaR77⁠Mic Stand: ⁠https://amzn.to/4caJUfi⁠Camera 1: ⁠https://amzn.to/45h5E7b⁠Camera 2: ⁠https://amzn.to/45g8iKx⁠Light: ⁠https://amzn.to/3KK6XSt⁠

As demand for online content soars, newsagencies in regional towns are struggling to keep afloat. For Frank and Moya Livingstone it's an end of an era as they prepare to close their doors for the last time.

Are you ready for a masterclass in trauma-informed space holding? In this episode of When Bearing Witness, we are joined by Frank Velásquez Jr., founder of 4 the Hood and creator of the Ascending Leaders in Color Fellowship program. Frank pulls back the curtain on how he creates protected spaces for leaders of color to connect, grow, and authentically express themselves without filters. We also discussed the crucial need for these spaces, given the historical lack of representation in leadership roles and the challenges people of color face in predominantly white workplaces.About Frank Velásquez Jr.Meet Frank Velásquez Jr.: Storyteller Extraordinaire, Social Justice Warrior, and Community Trailblazer. With a heart as big as his vision, Frank dances on the frontlines of change, armed with an unshakeable belief in racial and gender equity. As the founder of 4 Da Hood and the mastermind behind the Ascending Leaders in Color Fellowship program, Frank is forging paths for people of color to lead with authenticity, courage, and joy! For Frank, advancing equity isn't just a job—it's a movement toward building generational wealth for communities of color!Connect with Frank Velásquez Jr.4 Da Hood | Ascending Leaders in Color Fellowship program| LinkedIn | InstagramAbout Host Maria Bryan Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master's Degree in Public Administration, a Bachelor's Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place. Connect with MariaSpeaking & Training | LinkedIn | Email

This week's interview on Finding Certainty is a follow-up to my group interview last Friday (5/19) with several of the corporate executives from this extraordinary FinTech company we're getting to know, TranzactCard. I came to you LIVE from Provo, Utah last week. This week, I'm back in Henderson (Nevada) in my personal studio. We have been honored to be getting to know the whole team at TranzactCard and I've got to tell you, we're thoroughly impressed. Co-founders, Peter Rancie and Richard Smith … board members, Dewey Mackay and Jared Moss … Vice President DBO, Eric Allen, not to mention Barbie Converse, Scott Rancie, Delwin Davenport, and many more! We also got a few minutes on the show last week with Scotty B. Mercker, one of the most talented servant leaders I know and an icon in the relationship sales industry. So far, my business partner, Frank Helring, and I have completed the following interviews with the TranzactCard team: Eric Allen and me (Patrick) - 5/5/23 Peter Rancie and Frank - 5/10/23 The executive team and me (Patrick) - 5/19/23 Eric Allen and Frank - 5/24/23 And, today, Peter Rancie and me (Patrick) - 5/26/23 Frank's interview with Peter on the 10th of May was, literally, his # 1 most listened to episode of all time, with thousands of listeners tuning in. That's saying a lot, with as many shows as Frank has done over the years. On today's show, Peter and I recap some of the exciting announcements that were made at their big soft launch leadership summit this last weekend in beautiful Park City, Utah, we share a few updates, and drill down on a few more points like: Where does all the money go? (i.e., how do the numbers add up/pan out/work exactly?) How do you help the most people while also making the most income possible with this? What's coming up in the future we should all be excited about (any insights or heads up)? I'll also be asking Peter to share more of his insights into his motivation for co-founding TZC. TranzactCard, the company, is revolutionizing how people shop, pay for services (with their epic 2 x your buying power Visa Debit card). You can get rewarded like never before by their banking providers and vendors. It's created an opportunity that is strengthening local banks and communities, retailers, small businesses, and families across the board in ways we've never before seen. It's attracting A-Lister sports, entertainment, nonprofit and even SuperPac political influencers and many more, all of whom want to be a part of this historic project. It makes sense. Just imagine, being paid on every customer every time they swipe their Visa Debit card anywhere in the world (and everyone they tell about it too)! You don't have to imagine. It exists in TranzactCard! To learn more, get back with the person who introduced you to TranzactCard or go to https://tranzactcard.com. For Patrick's past shows, go to www.certaintylive.com. For Frank's past shows, go to www.certaintylive.net.

The career path to a CEO position at a tech company is not linear. If you look at the background of CEOs, there are many different roads. It could be operations, product management, marketing, or other functional areas. In Frank's case, he ran several teams including sales and professional services. Some might believe that the CEO's role is to be the Chief Decision Making Officer, but as Frank shares in our discussion, it couldn't be further from the truth - at least in the way he leads. For Frank, he believes the best CEOs are influencers where they are able to gain consensus from the team versus convincing people of your own opinion. It is more about more of understanding everyone's perspective and creating that level of collaboration amongst the team. In addition to this key point, you'll hear Frank share some other core elements that go into a successful CEO. SmartBear delivers the complete visibility developers need to make each release better than the last. The company's award-winning and industry favorite tools are trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including companies like Adobe, JetBlue, FedEx, and Microsoft. In this episode of our podcast, we cover: * Frank's career path from consulting to executive leadership roles in the software industry. * The differences of working in a VC backed versus a Private Equity owned company. * All the details on SmartBear in terms of the company, scale, and its suite of products. * A discussion on how SmartBear has always leveraged a Product Led Growth strategy long before the term PLG was coined. * The company's secret to making successful acquisitions. * The culture at SmartBear and why he considers the word “curious” as the most important company value. * And so much more. If you like the show, please remember to subscribe and review us on iTunes, Soundcloud, Spotify, Stitcher, or Google Play.

All Hollow's Eve draws near. The temperatures are getting brisk. The leaves are rotting and covering the ground. Tree rats are beginning to gather their nuts for the long winter haul. Little bastards are preparing their costumes to pester their neighbors for candy. And the true sign of the Haunted Holiday, the Grinders are back with round two of the tournament to determine the Scariest Game of All Time! As usual, the Grinders start the show with the latest news. There is good news for some, like the free update coming to Soul Hackers 2 and a reasonably priced Day 1 special edition of Trinity Trigger. Unfortunately, it's not good news for everyone as Tri Ace deals with large financial losses. For the second week in a row, the Grinders have more reviews than the local newspaper! Eric gives his reviews of couple of Disney+ Star Wars shows. Frank reviews the new Beavis and Butthead, again, and it's still glorious! And Break, FINALLY, reviews The Legend of Zelda: Breath of the Wild. It wouldn't be RPGrinders without the Stinkos. Politics is always a Stinko but Break and Frank seem particularly pissed. The closer we get to the election, the worse the ads. As bad as the Stinkos get, the Grinders can always fall back on the Sweetos to perk them back up. For Frank, nothing could be sweeter than the feeling of buying a new game system. Meanwhile, Eric & Break celebrate the spoils of Frank's trip to Vegas.  Did we mention there was a tournament to determine the Scariest Video Game of All Time?! The Grinders word is law and whatever game wins will be officially the scariest. But what will it be? Will Chris & Jill overcome the horrors of a mansion and a town called Silent Hill? Will a camera be a powerful enough to tool to stave off the terrifying Scissor Man? Is it scarier trapped in space or locked up in school? Can a convict Outlast real demons and his internal demons? With only 3 weeks left of October, we won't have to wait long for the answers! Thank you for listening and don't forget to wish Eric a Happy Birthday!            Dear Amphibians, please remember to hide your offspring around Grogu.        

Kate Pohl, @Traxpay, and Steven Batiste, @TIS had the great pleasure of speaking with Frank Riemensperger, Digital Strategist, Board Member, and Former Senior MD at Accenture. Frank describes the early days of computer science over 35 years ago and his decision to join Andersen Consulting. For Frank, the digital transformation was something that he was involved in, right from the beginning of his career in the 80s. It started with a project to create and digitalize a platform for the Frankfurt Options and Futures Stock Exchange. Frank feels that the Cloud has been a real game-changer and certainly not only due to hardware and storage capabilities. He says that Web 3.0 will – and should be - key for our Digital future. The pandemic was a global wake-up call, will digital bioengineering be next? Please tune in to hear about these topics and sooo much more. --- Support this podcast: https://podcasters.spotify.com/pod/show/steven-batiste/support

Beyond inspiring, uplifting and empowering, talking with these 3 Gentlemen that dedicate their souls to making sure you have the right amount of positivity every week, through their amazing platform, The Road Ahead Cafe: http://theroadaheadcafe.com/ Meet The Road Ahead Cafe!

In this episode, I had the joy of interviewing a true ambassador of the power of music: Frank Fitzpatrick. Frank is a best selling-author, Grammy-nominated multi-platinum music producer, international keynote speaker, social entrepreneur, and wellness expert redefining human potential through the convergence of health & wellness, music, creativity and technology. He is a leading voice in the emerging Hearables market, contributing writer for Forbes, and faculty at Singularity University's Exponential Medicine. He has created successful programs reaching over 200 million people and generating over $1B in revenues. Frank's mission is to amplify human potential at scale through the power of music, health, creativity and technology. More about his best-selling book, Amplified, can be found at www.AmplifiedBook.com. We talk about his journey and how music forged a purpose in him in childhood that still drives him to this day. For Frank's Non-profit: www.earthtones.org For the Relaxation Vacation: www.sonicrecovery.com For our Sponsor: www.drneecie.com

For Frank and Pete, the question isn't if the Fed will hike rates but when. The guys give context and strategies for battling the Fed and interest rates. They use Eurodollar futures to paint a backdrop and then follow through with practical opportunities in Small 2YR Yield futures. Find out if it's finally time for you to try out interest rates given this rare question.

For Frank and Pete, the question isn't if the Fed will hike rates but when. The guys give context and strategies for battling the Fed and interest rates. They use Eurodollar futures to paint a backdrop and then follow through with practical opportunities in Small 2YR Yield futures. Find out if it's finally time for you to try out interest rates given this rare question.

TRIGGER WARNING: Topics covered may elicit strong emotions.  Suicide is a large and growing public health problem and it has been for a while. But with COVID-19, the numbers have seen a large spike. According to the World Health Organization, almost 800,000 people in the world die by suicide every year. “For each suicide, there are more than 20 suicide attempts. Suicide and attempts have a huge ripple effect on families, friends, communities, and societies.” But there is something that we can all do to prevent this public health problem.  Our guest for today is mental health comedian, Frank King. Frank was a writer for The Tonight Show for 20 years. He’s fought a lifetime battle with Major Depressive Disorder and Chronic Suicidality, turning that long dark journey of the soul into 6 TEDx Talks to help others. For Frank, suicide is not a new topic. Depression and suicide run in his family. He’s thought about killing himself more times than he can count. But with help, he was able to overcome this health problem and uses his life lessons to start the conversation giving people permission to give voice to their feelings and experiences surrounding depression and suicide. He believes that where there is humor there is hope, where there is laughter there is life, nobody dies laughing. The right person, at the right time, with the right information, can save a life.  Mental health is an important topic and these are conversations we need to have more and more. Let’s start the conversation.  FRANK’S JOURNEY Frank’s career began as an insurance agent. But a few years into his career, he felt that this was not his calling. He then ventured out as a comedian. He knew that he would not have anything to lose if this new career path didn't work out.  But fortunately, it did. For 2,629 nights non-stop he and his then girlfriend hit the road moving from one comedy bar to another. From the “Comedy Condo” to the corporate side of comedy. A few years into his career, his business suddenly started facing bankruptcy, and that’s where he learned what the barrel of his gun tasted like.   But, spoiler alert - he didn’t pull the trigger. Frank used his experiences to start the conversation about suicide and mental health.  WHAT IS MENTAL HEALTH COMEDY? Who would you rather listen to for 45 minutes about mental health? A clinician or a comedian?  Mental health comedy is not joking about mental health and suicide but funny personal anecdotes. They call it comic relief for a reason. Frank’s love for speaking and comedy mixed with his yearning to teach others about the importance of mental health is how his career as a mental health comedian began. In January 1, 2018, he decided that he would be a suicide prevention speaker. With his family history in generational depression and suicide (from his grandmother, to his aunt, to his mother), he knew that the topic for his keynote picked him - suicide prevention. He then began speaking about suicide prevention and spreading the important message around it.  WHY IS NO ONE TALKING ABOUT SUICIDE? “You can be surrounded by love but the mind can be a lonely place at times”.  Suicide is on the rise in the United States, but people still don’t know quite how to talk about it. Although suicide awareness and mental health have come a long way, there is still so much stigma around them, which can make it difficult to talk about for those affected.   According to Centers for Disease Control and Prevention, https://www.theatlantic.com/health/archive/2018/06/more-americans-are-dying-from-suicide/562406/ (suicide has risen by 30 percent in the United States between 1999 and 2016). It can be hard to think about suicide — much less talk about it. Many people shy away from the subject. They fear they might say the wrong thing. Those who have never experienced suicidal thoughts may even find it impossible to understand. And suicide definitely

Trading futures isn't about crunching the most complex numbers out there. For Frank and Pete, it's about how you use the stats at your disposal.  The guys zero in on standard deviations to show how mechanics and price action are more important than developing some crazy algorithm. Check out how our experienced futures dudes use advanced metrics to spend their time trading and not getting bogged down in technical analysis.

Trading futures isn't about crunching the most complex numbers out there. For Frank and Pete, it's about how you use the stats at your disposal.  The guys zero in on standard deviations to show how mechanics and price action are more important than developing some crazy algorithm. Check out how our experienced futures dudes use advanced metrics to spend their time trading and not getting bogged down in technical analysis.

“There are few things on the planet more powerful than somebody with absolutely nothing to lose.” We address: ● Keys to getting your message heard onstage ● Recognizing symptoms of suicidal behavior ● Creating a daily self-care plan for your mental health ● How to prepare and apply to become a TEDx speaker Today, Karen sits down with five-time TEDx speaker Frank King. Aside from his prestigious speaking appearances, Frank was a former writer for the Tonight Show for over 20 years. He had also fought a lifelong battle with depression and had thoughts of suicide, and has since turned that long, hard journey into five TEDx talks, reaching all types of corporate, association, and college audiences. He uses his life lessons of all of the above as well as the lessons learned crisscrossing the country in the late 80s and 90s doing shows on the road. Listen in as Frank explains why he uses humor to drive home his thoughts on suicide and mental health, and why he regards suicide as the secret to his success. He also discusses how to identify suicidal behavior in another person and how you can help them. Finally, Frank shares his personal self-care plan to nurture his mental health day-by-day. 3 MAJOR POINTS DISCUSSED ● People love to hear your messes and stresses before your successes. TED Talks (and Got Talent too, as Frank points out) has a very specific formula in place for everyone who goes onstage: they give their backstory first, along with their struggles, before moving onto the lesson or impact they want to make with the audience. If you can combine a message you're passionate about with relatability and humility, you'll make a deep impact, even if you're a comedian speaking on suicide. ● Vulnerability is a superpower. “Even though one person dies by suicide in the U.S. every nine minutes, hardly anybody talks about it—unless you bring it up. Everybody's got a story.” Understandably, it's incredibly difficult for individuals struggling with depression to openly share their struggles. People often just need an example to follow, as Frank illustrates. But everybody has a story they need to share. ● To those struggling with depression, a self-care plan is a must. For Frank, there are five parts to his plan that he abides by every single day: a great diet , regular exercise , medication , the gamification of his most important daily tasks, and a routine . Especially in today's uncertain times, everyone needs to create a structure for themselves to live by every day, if only to give purpose to each and every day. RESOURCES ● Talk Like TED by Carmine Gallo ● YourTEDxCoach.com ● The Mental Health Comedian ● Frank King on LinkedIn ● Reach Frank at (858) 405-5653   Frank King is a Five Time TEDx Talker, TEDx and Speaker Coach, Former writer for The Tonight Show for 20 Years He's fought a lifetime battle with depression, and thoughts of suicide, turning that long dark journey of the soul into 5 TEDx Talks, and sharing his insights on Suicide Prevention and Post- vention with corporation, association, and college audiences. He uses the life lessons from all of the above, as well as lessons learned crisscrossing the country in the late ‘80s and early ‘90s, doing 2,629 nights in a row on the comedy club circuit, to show how funeral directors, their staffs, and vendor partners, how they can collaborate successfully as they strive for excellence in funeral service. He's had two aortic valve replacements, a double bypass, a massive heart attack, and three stents, and lived to joke about it all, so he is truly funny at heart. Karen Morales is founder and brand champion at Marketing Magnet . Marketing Magnet was founded by Karen and her lean team of Fortune 500 marketing and advertising talent. We're a world-class marketing department that has decided to take our big brand experience and direct it at the clients we want to serve: purpose-driven enterprises. Our secret sauce is our ability to focus companies on three marketing pillars to create great impact. If you are looking for a solution to a marketing challenge, a specific project to be completed or a team to drive marketing on your behalf, we can help. ● More about Karen ● Find us on Facebook ● Visit our website ● Find us on Instagram

Power. What exactly is it, who really has it, and what does it mean? For Kelly, it’s the ability to enact change around himself. For Frank, it’s being aware of power’s corruption, and how we avoid its seduction. We all have our own definitions of power. The question we have for you is How Much Power Do You Give Power?How much time and space have you given to the powers that control you? Or, do you believe that you are your own center of power and nothing can manipulate it? How do you maneuver through this power hungry world? We try to look at how a man's rise to power has shifted and unearthed the entire landscape of America. Blanket generalizations of groups of people will not work to solve these questions. We try to dive deeper into the psyche of the silent powers that run this country. Giving awareness to hypocrisy destroys ignorance. There’s a distinct difference between poetry and just words. As Audre Lorde wrote in 1978,“The difference between poetry and rhetoricis being ready to killyourselfinstead of your children.”

How's the shortened season treating you? For our OMGG player of the night, Scott is concerned about Ross Stripling (1:55). The numbers aren't where they usually are for him and Dustin May has pitched well. For Frank, Charlie Blackmon is on a different level right now. Should you consider selling high?... Uh oh, Ronald Acuña is having his wrist checked out (6:40). In other news, Ramon Laureano was given a six-game suspension, Joe Musgrove has landed on the IL and should you add Drew Pomeranz because of Kirby Yates' weird season? ... We have lineup notes, including Garrett Hampson leading off against a right-handed pitcher (12:45)! Seager, Springer, and Devers reamined out while Mike Ford was the DH for the Yankees Tuesday night. ... Here's the magic question: how should you handle hitters who are off to slow starts in this shortened season (17:17)? Should you change your usual process? ... For Worryometer Wednesday, is there any real reason to be concerned about Cody Bellinger (24:49)? How about Gleyber Torres or Josh Bell? And Vlad Jr. in dynasty? ... Are these players good or just hot right now (40:45)? We take a closer look at Dylan Moore, Austin Slater, Hanser Alberto, Corey Seager, and Jesse Winker. ... We finish up with Tuesday standouts (51:41), including Gallen and Freeland, Nick Solak, Orioles hitters, and some bullpen notes. ... Email us at fantasybaseball@cbsi.com. Subscribe to our new YouTube channel: youtube.com/FantasyBaseballToday 'Fantasy Baseball Today' is available on Apple Podcasts, Spotify, Stitcher, Google Podcasts, Castbox and wherever else you listen to podcasts.  Follow our FBT team on Twitter: @CBSFantasyBB, @AdamAizer, @CTowersCBS, @CBSScottWhite, @Roto_Frank Join our Facebook group at https://www.facebook.com/groups/fantasybaseballtoday For more fantasy baseball coverage from CBS Sports, visit https://www.cbssports.com/fantasy/baseball/ To hear more from the CBS Sports Podcast Network, visit https://www.cbssports.com/podcasts/ Download our printable Draft Kit from CBSSports.com/draftkit! Learn more about your ad choices. Visit megaphone.fm/adchoices

Until recently, Sherrodney Fulmore rode a bus to get to and from his job at Wegmans. From his home in Rochester’s 19th Ward to the Holt Road Wegmans in Webster, the trip usually took about an hour, he said. Fulmore rode on the Regional Transit Service’s Access buses -- the smaller shuttle-size buses that offer curb-to-curb service for people with disabilities. But when the COVID-19 pandemic hit the Rochester area, Fulmore stopped riding the bus. “We wanted to cut the chance of him getting sick,” said his father, Frank Fulmore. Now, Frank Fulmore drives his son to and from work. For Sherrodney, the commute is a lot shorter. He no longer shares a bus with other people who need to be picked up and dropped off at their own destinations before the bus arrives at Wegmans. For Frank, it’s a new commitment. He makes the 40-minute round-trip drive twice a day when Sherrodney works. Susan Dooha, the executive director at the Center for Independence of the Disabled, New York , said many people

In this episode, we discuss our love of the Mass Effect Trilogy. For Frank, Geno, Mike, and I, Mass Effect had a profound impact on our thoughts of what a video game is capable of. However, that realization did not come immediately. It didn't come after completing the first game, or even the second. No, it took the entire culmination of the trilogy for us to realize what we had just experienced. Please enjoy the show! Intro Music: "Ilos Battle" Composed by Jack Wall & Sam Hulick - Mass Effect Original Sound Track Listen - https://youtu.be/uHkBFymRiOs Outro Music: "The Secret Labs" Composed by Jack Wall & Sam Hulick - Mass Effect Original Sound Track Listen - https://youtu.be/3sbS1XqBH9I Follow MooshieLives (Bobby) on - Twitch: https://www.twitch.tv/mooshie75 - Twitter: https://twitter.com/mooshielives - Instagram: https://instagram.com/mooshielives

The pervasiveness of platforms in our societies is hard to ignore.  It has wide ranging effects on and implications for our economic, social and cultural practices and lives. Some focus on the dominance of digital platforms as a failing of antitrust and call for an entire overhaul of the intellectual enterprise. Others go further.  One of those is the guest on this episode, Professor Frank Pasquale of the University of Maryland, author of the widely acclaimed book, The Black Box Society: The Secret Algorithms that Control Money and Information. For Frank, the societal concerns raised by platform dominance cannot be dealt with adequately as a matter of economic analysis. Rather, the culture, practices and effects of these companies raise fundamental questions about the type of society we want to live in. In light of this, it behoves us, he argues, to engage in a holistic philosophical inquiry, one that concerns our collective values and is not reduced to the methodological individualism of neoclassical economics. His call to action is a wholesale wresting back of control by the state. This episode was recorded before a live audience at the Melbourne Law School on the occasion of Frank’s visit for the Digital Citizens Conference held 24-26 July. You can read some of Frank’s writing here and his book, The Black Box Society, is available here. You can follow him on Twitter @FrankPasquale. Featuring regular cut-through interviews with leading thinkers, movers and shakers, Competition Lore is a podcast series that engages us all in a debate about the transformative potential and risks of digitalised competition. Join Caron Beaton-Wells, Professor in Competition Law at the University of Melbourne, to tackle what it means to participate as a competitor, consumer or citizen in a digital economy and society. Competition Lore is produced by Written & Recorded

The Inbound Success Podcast launched on August 28, 2017 and today marks the 100th episode, and 100 straight weeks of publishing interviews with high performing marketers. On this week's Inbound Success Podcast, I'm taking a break from interviewing guests to share with you 13 trends that I've observed from the 99 interviews I did throughout the last two years. Listen to the podcast to learn more about the 13 things that the world's top-performing inbound marketers are doing, and get links to the specific episodes where you can dive deeper into each topic. Transcript Welcome back to the Inbound Success podcast. My name's Kathleen Booth. I'm your host, and this is the 100th episode of the podcast. I thought this was a great opportunity for me to take a break from the usual routine of interviewing some of the incredible marketers that I get to speak to every week and look back on the last 99 episodes and try and digest some lessons learned. I've had the incredible good fortune of speaking to some really amazing marketers in the last two years as I've done this podcast. It's given me an opportunity to meet people I otherwise never would have met, to learn some things that have really kind of made a difference for me in the way I think about marketing, and have prompted me to take a second look and reevaluate the way I've been doing some things. So, thought it was a great opportunity to share some of those lessons learned with all of you. How The Inbound Success Podcast Got Started But first, I wanted to just take a moment and tell a story about why I started the podcast. It was about two and a half years ago that I had my own marketing agency, Quintain Marketing. I had had the agency for 11 years. I'd gone to a lot of marketing conferences and listened to tons of podcasts, and watched webinars, always looking to make myself a better marketer. I had a lot of clients that I wanted to help. I also wanted to market my own agency and do better every day. I always would listen to these folks talk about the marketing work they were doing and the incredible results they were getting, and so infrequently felt that there was anything really tangible that I could take away from it and immediately use to improve my own marketing. This podcast was really an attempt to solve for that. It was me trying to scratch my own itch, and in doing so hopefully helping some of you. The interesting thing about this has been that it has certainly done that for me, and it has also done so much more. I already mentioned that it's enabled me to meet so many people I otherwise would never have met. There are a lot of people in the marketing world that I really admire and respect. And having the excuse of saying, "Hey, would you like to come on a podcast?" is a great way to meet someone new and to meet and to form that relationship, so that's been great. I've also met some really incredible people that I didn't know about through my guests when I ask them who else is doing a really great job with inbound marketing. And those relationships have been amazing. One of the most amazing and incredible things about this is that it changed the entire course of my career. One of first people I interviewed when I started the podcast was Bob Ruffolo, who is the founder and CEO of IMPACT. Now, I work at IMPACT. The reason is that before we started to hit the record button for the podcast interview, we were just talking about how things were going. I was telling him that I thought I might be ready to make a change, and that led to me selling part of my company to IMPACT and joining the team. That's been a really major shift in my life and a great one. I've learned so much. I get to work with some really smart people every day and do very, very interesting work. All this has come out of this little podcast. And most importantly, I've learned a lot about marketing. As I said, that was my original goal. 13 Lessons From Interviewing 99 High Performing Marketers So without further ado, I looked back through the 99 episodes I've done before today and really saw 13 themes emerge. That's what I'm going to share with you today. 1. There Is No "Secret Sauce" The first one ... And some of these, by the way, are going to seem like no-brainers, but they're important because it's important to remind ourselves of the things that we kind of already know. First one is, in most cases there really is no secret sauce to being an amazing marketer. The folks that I interviewed who were the most successful have a few things in common. Number one, they are voracious learners. They're always trying to improve their knowledge. They're always hungry for more. And they're consistent. That's huge, the consistency. A great example of that is Goldie Chan. I interviewed her. She's often referred to as the green-haired Oprah of LinkedIn. She has the longest running daily channel on LinkedIn. She's posted a new LinkedIn video every day for I think it's about two years. It's incredible. It doesn't matter where she is, what's happening, whether she's feeling well, whether she's traveling, what her access to Wifi is, she finds a way to do it because consistency is so important for her. And it's really paid off. They also do a few things and do them really well. A great example of that is Rev Ciancio who I talked with about Instagram marketing. Rev has an incredible Instagram presence. Which by the way, do not look at it when you're hungry because his pictures are all of mouthwatering hamburgers, french fries, pizzas, chicken wings, nachos, essentially everything that's bad for you, but that tastes so good. But, Rev has a fascinating strategy for how he approaches Instagram and has built an entire business around it. He does one thing, and he does it really well. Alex Nerney talked about Pinterest similarly, just a platform a lot of inbound marketers overlook, but he's really figured out a way to make it sing for him. The hungry learners who are consistent and who pick a few things and do them really well, that's really the secret sauce, which essentially isn't so secret. That's number one. 2. Listen To Your Customers And Prospects And Use What You Learn in Your Marketing Number two is they really listen to customers and prospects and use that in their marketing. Again, sounds like a no-brainer. We always talk about the need to do persona research and to build buyer personas, but I think what happens is we get very often so caught up in building the actual persona that we forget the big picture, that it's not about having this fictional profile of a person. It's really about understanding the way our audience thinks, what their real pain points and needs are, and the language they use to talk about that. A couple of the interviews I did were great examples of this. Barron Caster at rev.com who uses their own transcription product to transcribe all of the conversations they have with customers and then pull actual words that customers have used out and feed that into the copy on their website and landing pages, and that's gotten them amazing results. Val Geisler and Joel Klettke, two of the most accomplished conversion copywriters out there, both also talked about this type of research and understanding deeply, deeply the needs of customers and prospects. Paul Blamire at Atomic Reach, who is head of customer success and makes it a point to speak to new customers shortly after they've onboarded and really understand what brought them to the company and how the product is solving their needs. And he feeds that back in not only to marketing but to product development, to every aspect of the business to deliver a better customer experience from first touch in the marketing process all the way through the experience of using the company's product. 3. You Don't Need Fancy Tools Or A Big Budget Number three, you don't necessarily need fancy tools or a big budget to get incredible results. There are some really great examples of this. Oli Billson who I recently interviewed about the small events he's doing that are delivering tremendous amounts of revenue to his business. Chris Handy who talked about marketing for a Pre-K school, really small campaigns, but they just really ... They understood their audience, and they used the available tools that they had and got terrific results for the school. Adam Sand, who's using direct mail in conjunction with inbound marketing, super old school, but very effective for him. And Harry Campbell, who's The Rideshare Guy, and he's probably the top content creator in the ridesharing space. So think Uber, Lyft, Lime, Bird. He just started blogging and has created some great content and a big following. You really don't need fancy tools or a big budget. You can do it on your own with what you've got, if I go back to the first thing, if you're consistent, if you pick a few things and do them really well, and if you're a hungry learner who is willing to roll your sleeves up and apply what you're learning. 4. Connect With Your Audience On An Emotional Level Number four, the best marketers connect with their audiences on an emotional level, another thing that might seem obvious but that I think a lot of marketers get wrong. We tend to put our marketing hats on and make our marketing all about ourselves or we fall back into that comfortable place of corporate jargon, and kind of robotic speech, and use words like leverage and synergy. Nobody talks like that in real life, or not at least the people that you want to hang out with. The people who talked about this were Kieran Flanigan of HubSpot who shared their hearts and minds strategy for creating content with two types of content, content that solves a person's problems and tells them how to do something, that's really that mind's content, and then the heart's content, which taps into a pain and emotional need that the audience has. Then, Katie Stavely from Mautic. This is ironic that these are the two examples I'm giving for this one because HubSpot and Mautic could be considered two different sides of the same coin, HubSpot being a paid marketing automation, CRM, customer service platform, and Mautic being a completely free open source alternative to it. Katie talked about how important it was to be authentic in your marketing, especially with their audience, which it's all about community. It's opensource software, so your community is helping you develop your product. But regardless, the idea is to really make that emotional connection. 5. Sometimes The Biggest Wins Come From Content That Is Not Related To Your Products Or Services Number five, with content marketing, sometimes the biggest wins happen when you don't create content about your products or services. We as marketers, as inbound marketers, think a lot about top-, middle-, and bottom-of-the funnel strategies. We're always brainstorming what are the questions that our audience is asking as relates to our product or service. That often leads us to create content that is very much about us and not so much about our audience. But, I had two interviews that I thought really highlighted how successful you can be if you flip that script and talk nothing about yourself. What I mean by that is ... I'll start with Stephanie Baiocchi, who was actually Stephanie Casstevens at the time I interviewed her. She hadn't been married yet. And funny enough, she was not working at IMPACT. That's another great outcome of the podcast. Now she is. But, she talked about a campaign that she was running for a client that sold solutions for medical waste from physicians' practices. Originally, they were creating a ton of content around medical waste, and it just wasn't working. The reason is that their audience, which is really the office managers for physicians' practices, already has a medical waste solution. You can't be in business if you don't, so they weren't out there searching for any information about medical waste. They didn't even realize they needed to switch providers or that they had a problem. It was when she kind of took a step back and thought, "What are the biggest problems that office managers have? It doesn't need to have anything to do with medical waste," and she realized it was patient no-shows. They created a patient no-show policy template that office managers could use. That was a total home run. What it did was it opened up the conversation with their audience so that eventually they could begin talking about medical waste. But at that top-of-the-funnel level, they needed first to really open that conversation, and product- and service-related content wasn't going to cut it. Another person who did that really well was Ryan Bonnici, who is now the CMO of G2 Crowd, but at the time was working at HubSpot. HubSpot's a company that has a huge audience. Of course, trying to broaden the top of the funnel at a company like HubSpot is challenging. All the low-hanging fruit is gone, and so you really have to get creative. He was trying to target a small business audience. He really asked himself, "What are the problems that small businesses have?" And, again, doesn't have to have anything to do with HubSpot. He realized when you're starting your business or when you come to work at a small business, one of the first things you have to do is come up with an email signature. You're usually either copying one that somebody else in the company has created or you have to create it from scratch, and it's kind of a pain. He built an email signature generator, an online tool where you could type in some information about yourself and it would spit out a really nice-looking email signature. That tool generated a ton of traffic, leads, and revenues for HubSpot, and it cost them only $6,000 to build it, but the impact was enormous. So, great lesson learned about getting out of the habit of creating only product- and service-related content and thinking bigger. 6. Paid Ads Are An Essential Part Of Any Inbound Marketing Strategy Number six, the old myth that paid ads are not inboundy is dead, or it should be dead. This one was woven throughout almost every interview I did. It's funny because when I first started working with inbound marketing, it was back with my old agency. I had discovered HubSpot. We were following their original methodology of attract, convert, close, delights, for those of you who've been in the HubSpot world for a long time and all. I remember many times going to INBOUND and seeing Brian Halligan stand on stage and talk about how the old way, the old interruptive way of marketing was paid ads, and people didn't like being interrupted. I think we all read that as, well, paid ads are not acceptable if you're an inbound marketer. That myth started dying, I think, several years ago, but it's worth repeating that paid ads are, I would say, not even just inboundy, they're essential to an inbound strategy in this day and age. I'll just list off a bunch of names of my guests who've talked about it. This isn't even a complete list, but Mark Rogers, who at the time was with Carney and grew The Daily Carnage newsletter using Facebook ads; Sterling Snow from Divvy who's used ads to drive leads for their platform; Moby Siddique who has his own inbound agency and does some incredible Facebook ads work with Messenger bots; AJ Wilcox, who is a LinkedIn ads expert; Ali Parmelee, who's one of my coworkers here at IMPACT who does incredible things with Facebook ads; Anthony Sarandrea; Rick Kranz. The list goes on and on. All of them attribute the success that they're getting and the incredible results to some form of paid ads. Let that be the final nail in the coffin of that old myth. Let's really embrace ads, and not just checking the box with ads and promoting our posts, but really taking a full funnel approach to advertising. Because that's the other thing that these folks talked about is it's not about boosting something on Facebook. This is about really digging in and getting good at ads and thinking how ads can be used at every stage of the funnel. 7. Content Distribution Is Critical Number seven, it's not enough to create and publish your content on your website. You've got to promote it and distribute it. This is one that I've heard time and time again. A lot of the best marketers I've spoken to say you should spend twice as much time promoting and distributing your content as you do creating it. I think for a lot of us that equation is backwards. One person who talked about that was Kipp Bodnar who is the CMO of HubSpot, probably one of the companies that is the best at inbound marketing. He talked about what a game changer it was in the last year when HubSpot really threw some muscle behind content distribution and how that impacted their traffic. This is a company that already had amazing traffic, by the way. Then, Phil Singleton. I loved my interview with Phil who is an SEO expert and an author. Phil talked about this great strategy he uses for clients where he's creating e-books, just like lots of inbound marketing agencies do. But then he takes the e-books that he makes for clients, or he takes a collection of blogs, for example, and compiles them into any book, and he publishes them as Kindle e-books on amazon.com, and also in some cases as hard copy books through Amazon direct publishing. It is so simple, and straightforward, and inexpensive. It blows my mind that more marketers are not doing this. It was a cool episode, so definitely check that out. But yeah, the lesson is don't just like write those blogs, create those e-books. Think about what are you going to do with them once they're published. How are you going to get them out in front of the world? 8. Original Research Can Drive Tremendous Results Number eight, original research can have amazing results. I had several interviews where people touched on what has come of original research. One of the people I think that that is most famous in the marketing world for doing this is Andy Crestodina. He has been doing a blogging survey for several years and really credits that with bringing a lot of attention to his agency, Orbit Media, out of Chicago, giving him a ton of backlinks and press. It's a pretty simple survey. He does put quite a bit of effort into promoting the survey itself so he can get a lot of responses, and then once he gets those responses into packaging that content so that he can turn it into things like infographics and articles, et cetera. But, it's not just Andy. Michele Aymold from Parker Dewey uses original research and data to boost her marketing results. Clare Carr from Parse.ly, they actually don't even have to do that much research because simply by the nature of the product that they sell they have access to a lot of proprietary data. She's really productized that and used it to get a tremendous amount of press. In fact, she was able to dramatically cut back the amount of content she was creating while getting better results because the data itself was so attractive to their audience, and it also helped her reduce their PR spend. Then, Rebecca Corliss at Owl Labs. They produced the state of remote work, and that's gotten them quite a bit of traction. 9. Community Is A Powerful Tool To Fuel Growth Number nine, community is such a powerful tool for marketing. This is an interesting one because here at IMPACT we've been working really hard over the course of the last two years to build our own community called IMPACT Elite, which is on Facebook. We've learned a lot about community in the course of doing that. I would say it has been a game changer for our business, certainly. We now have over 5,000 people in that community. It's a delicate balance how you run it. You can't make it all about yourself. It has to truly be about helping the members of the community and getting them to the point where they're almost running it, if you will. I spoke to several other people who have built communities and had similar experiences in terms of the community being a fundamental tool in the growth of their business. One was Bill Faeth who is a marketer who specializes in the limousine and transport business. He has Limo University, and he has a big community around that of limousine companies. Frank Gruber, who started Tech Cocktail in the beginning and turn it into Tech.co, which was then acquired, he now has a company called Established. But, he began this grassroots community all over the country of startups and people interested in the startup ecosystem and wound up building a tremendous media business from that. Nikki Nixon who at the time I interviewed her was running the FlipMyFunnel community for Terminus. Ameer Rosic who has a community focused on blockchain called Blockgeeks. And Mark Graham, who is an old friend of mine doing amazing things, he's up in Canada and has a software platform called Commonsku and has built a great community around that. All of these folks doing incredible things with communities in very different niches, I should say. For Bill, it was limo companies. For Frank, it was startups. For Nikki, it's people who are ABM practitioners. For Ameer, it's folks in the blockchain community. And for Mark Graham, it's people in the promotional products world. All of these different niches need communities and people are hungry to connect with others who have similar interests as they do. 10. The Quality Of Your Content REALLY Matters Content quality. I had a couple of great interviews on this. This is one that I'd love to talk with more people who are focused on this. In this day and age, you can't just be creating content and checking the box. You have to really create great content that is better than anything else out there if you really want to get amazing results. One person who talked a lot about this was Oli Gardner and how he is putting a lot of effort into really making the content that they create be the best that's available on the Internet. Emily Maxie from Very talked about this, too, really digging deep and creating unbelievable resources for your audience. Both of these folks are getting great results in terms of traffic, and that traffic ultimately turning into leads, because they took the time to create in-depth pieces that really added value for their audience. Seems like it should be obvious, it's another one of these, but it's really not too a lot of us. I mean, you might think your content's really good, but is it the best? When you Google that topic that you created content about, is your piece the best thing that you can find in the search results? If not, go back and spend the time and make it better. I think one of the lessons I've learned is it's better to make less content that's better content than it is to create a high volume. 11. Creating A Podcast - Or Being A Guest On One - Is A Good Way To Build Your Brand Another theme that came out was podcasting. It's sort of ironic because we're on a podcast talking about podcasting. But a lot of my interviews, as I went back and reviewed, had to do with podcasting, beginning with George B Thomas, who I've had the privilege to work with over the years here at IMPACT. He's now at Impulse Creative. George is a prolific podcaster, and he's ... It might seem easy when you listen to him. It just seems like, "Oh, there's a guy that just has a great rapport with his audience," but he puts a ton of thought into how he does these podcasts, how he structured them so that they not only deliver value for the audience, but that they have naturally built-in incentives for people to share them and to grow his audience. That's really worth listening to if you're somebody who wants to start a podcast. Andrew Dymski is another person who's been podcasting for a long time and who I've been a guest on his podcast. He's been a guest on mine. He's got some great insights. Ryan Hawke, who has The Learning Leader podcast, Ryan blew my mind just with how prepared he comes to everything. He talked about this, too, how before he does an interview the amount of preparation he does, the amount of preparation he does when he even just invites somebody to come on his podcast. This guy is serious business, and that's why he's so successful. He really has put the thought into it and turned his podcast into a business. Dan Moyle came on the show and talked about podcast guest interviews. So not necessarily starting a podcast, but if you want to get the word out, going on other podcasts as a guest. At the time, he was with a company called Interview Valet. What's been really cool for me is seeing the other side of that. I get pitched a lot by companies like Interview Valet, and there are certainly other ones as well. They'll send me an email and say, "Listened to your show. Thought it was great. Here's a guest that I think would be really good for you." That's how I've gotten a lot of my more interesting guests. There's something to that podcast guesting strategy that really I think can help you get traction and raise your profile if you're trying to build a personal brand or trying to get the word out about a product or a service. There are plenty of companies like Interview Valet that, for a fee, will take care of that for you. It's kind of like having a talent agent. I also talked to Jay Acunzo about podcasting. He is actually a consultant to other companies and helps them create, produce, and get the best results out of their podcasts. One of his clients is Drift, which comes up a lot on my show. People love Drift, always cited as one of the best examples of a company doing inbound marketing really well, and they have a couple of podcasts. Then, Jeff Large of Come Alive Creative. Lots of folks talking about podcasting. It really stuck out to me that it's not just about, hey, everybody should have a podcast, and I don't think everyone should. It's not right for everybody. But, podcasting can play a role in almost everybody's marketing strategy for sure. 12. Video, Video, Video Number 12, video. Can't have a list of trends and things that are important in marketing without talking about video these days. Some of the guests that I've had that have spoken about this are some of the more impressive people that have been on this podcast. In 2019, I opted to kick the year off with an interview with Marcus Sheridan, who is an amazing man that is a big role model for me. I currently get to work with him at IMPACT. But, he's somebody that I followed for years and I have so much respect for because he sees things about marketing and about customer behavior that a lot of other people don't, even though they're staring us in the face. One of the things that he has really seen and committed to is that when it comes to marketing and selling, we can't just tell people something. We have to show it to them, too, and we show it to them using video. He talked about how important video was going to be in 2019. I know that he's out speaking at conferences and talking about video all over the world. Also, Eric Siu. I kicked off 2018 with Eric Siu doing predictions for last year. He talked about video as well and was like, "Video's going to be huge in 2018." So in both of my kind of yearly prediction episodes, the guests that I've had have cited video as one of the biggest things we should be paying attention to. And then, of course, I already mentioned her, but Goldie Chan, who is a LinkedIn influencer and creates a new LinkedIn video every single day, has made a career around those videos. She's amazing. She travels all over the world and is sought after as a speaker because of the LinkedIn video she creates. And Dennis Yu who has turned video into a formula for building people's personal brands. It's really impressive what he does. They're these short little videos that he films. Using that medium has helped countless people create brands for themselves. 13. Lead With Brand Which brings me to my 13th and last lesson learned from 99 interviews with incredible marketers, and that is that all of these strategies, and tactics, and approaches are powerful. But at the end of the day, the most important thing in marketing is brand. Brand is paramount. Without it, you can have some quick wins but you'll never have a true success that will last over the long term. I'm only going to cite one example here because it's the one that comes up the most. And if you listen to this podcast with any degree of regularity, you know that at the end I always, always ask my guests, "Company or individual, who do you think is doing inbound marketing really well right now?" There is one company/individual, the company and the marketer who's spearheading it for them, that by far comes up more than anybody else, and that is Drift and Dave Gerhardt, who I was very fortunate to have as a guest early on. I can't tell you the number of times people have mentioned Drift, and it's not just people from the marketing world. It's folks that have come onto this podcast from all different industries, and they all cite Dave Gerhart and his work building a brand at Drift as the one succeeding the most with inbound marketing. It's not for me to say what that brand is or to really try to encapsulate what Dave has done, but I think it's fair to say that they've built a brand that's incredibly authentic. There's no artifice. There's no fancy tricks about it. They, of everybody, really reflect everything I've said about the past, you know, this list of 12 to 13 trends I just spoke about today. When I look back through this list, they are doing a few things and doing them really well. They really listen to their customers. It's not about fancy tools or a big budget. The things that make them successful don't have anything to do with that. It's about connecting on emotional level. It's about creating content that sometimes doesn't have anything to do with your products or services. They do paid ads. And it's not enough to create and publish your content, you've got to promote it. They are so good at that. They've got a tremendous community, really high-quality content, a bunch of podcasts. They use video better than almost anybody else, especially on LinkedIn. Checkout Dave Gerhart's LinkedIn presence. And they just have a really strong brand. So my hat is off to Dave Gerhart and the team at Drift for ... If I had to give out an award for top inbound marketers, I think it would go to them. Thank YOU For Listening But really, everybody that I've interviewed over the course of the last two years has been so impressive. It is just my absolute privilege to get to do this every single week. I also wanted to say thank you to you for listening. Podcasting is a funny exercise. As I record this, it's Sunday morning, and I'm sitting in my home office, which is a tiny little room that actually had to be permitted as a closet because it's so small. There's chaos happening around me in my house. I'm by myself talking into a microphone. I'll go away, and I'll turn this into an episode. It'll go live tomorrow. You'll be hearing this Monday, if you get the episode right when it comes out or sometime after, and you're out there listening. But when I create these things, it's just me in a room. To know that there are people who choose to listen to this every week is just an unbelievable honor and a privilege to me. So, thank you from the bottom of my heart for listening to this content. I hope so much that you've learned something from it and that, even if it's in a small way, it's helped you get better results from your marketing and feel like a smarter marketer. If that has happened, then I feel like I've succeeded. With that, I will say I would love to hear from you. It's been a hundred episodes. If you are a regular listener, please take a moment and contact me. I always say at the end you can tweet me @workmommywork, which is my Twitter handle, but you can also message me on LinkedIn. You can email me at kbooth@impactbnd.com. You can send a carrier pigeon. However you want to do it, I would love it if you would get in touch and let me know what you like about the podcast and what's something that I can improve because I'd love to make the next hundred episodes even better. With that, I won't belabor it. Thank you again for listening, and I'll see you next week. Or not see you, I'll be talking to you next week for episode 101.  

Frank King, Suicide Prevention and Postvention Public Speaker and Trainer, was a writer for The Tonight Show for 20 years, is a Corporate Comedian, syndicated humor columnist, and podcast personality, who was featured on CNN’s Business Unusual. Depression and suicide run his family. He’s thought about killing himself more times than he can count. He’s fought a lifetime battle with depression, and thoughts of ending his life, turning that long dark journey of the soul into a TED Talk, “A Matter of Laugh or Death,” which you can watch at FrankTEDTalk.com, and sharing his lifesaving insights on Mental and Emotional Health Awareness, with corporation, association, youth (middle school and high school), and college audiences. As an Inspirational and Motivational Public Speaker and Trainer he uses the life lessons from the above, as well as lessons learned as a rather active consumer of healthcare, both mental and physical, to start the conversation giving people who battle Mental and Emotional Illness permission to give voice to their feelings and experiences surrounding depression and suicide, and to create a common pool of knowledge in which those who suffer, and those who care about them, can swim. And doing it by coming out, as it were, and standing in his truth, and doing it with humor. He believes that where there is humor there is hope, where there is laughter there is life, nobody dies laughing. He is currently working on a book on men’s mental fitness, Guts, Grit, and the Grind, with two coauthors. He lives in Eugene, OR and speaks around the US, and all over the world. Key Points from the Episode with Frank King: Frank has a backstory of suicide being a very real part of his family. So some may find it odd that he became a comedian, but he sees the two intertwined. As he reminds us, where there's laughter, there's life – no one dies laughing. He spent the first part of his adult life as many do - working in a fine job that paid the bills, but didn't pay his soul. It got to the point where he realized he would kill himself if he stayed there. The alternative, pursuing his dreams in comedy could leave him penniless. That's when he had a revelation that unlocked potential. We chose the devil we know rather than the devil we don't. "Normal" people would look at a bad situation with uncertain outcomes in the alternatives, and they stay where they are. For Frank and his diagnosis of Chronic Suicidality, it's more of looking at a raging brushfire coming for him while he's standing at the edge of a ravine. While "Normal" people might face the fire despite the certain death, Frank would jump because he sees no risk to it since he'd die either way so he might as well try something else. He shared a simple example that clarifies what this Chronic Suicidality means in his daily life – his car broke down a while ago. "Normal" people would look at it as a binary situation where you either fix it or replace it. For Frank, he had a third option – he could just kill himself. Put another way, he always sees a way out, so he uses that to help him pursue possibilities. The key is to find a way to see that vision of potential without having to turn to suicide. If he stayed in the job, he would kill himself. If he left and failed, he could still just kill himself. That thought removed the cost of taking the leap, so that's exactly what he did. Frank focused on suicide prevention and support a lot. What he realized is how valuable it is for the person supporting you to reallyget it, to reallyunderstand what you are feeling. Since he has been there, he realized he had to be in that support role. What he found is that people need one of two things, and you need to see which they really want. Do they want someone to help them through it and talk them out of it, or to just listen. Interestingly, Frank is not reckless in his behavior despite the suicide thoughts. He has now been through divorce, bankruptcy and more, and is still standing, which is a testament to the power of support and self-reflection. Frank likened someone committing suicide to how a plane crash works. It's not usually one single thing, but rather a cascade of events. If you can nudge those events even slightly, you may be able to change the outcome, which is his goal. We talked about his self-care plan, which helps him relate differently to his Chronic Suicidality. He meditates for 30 minutes a day; after 60 years, he decided to look into medication, which he now uses and realized he actually likes his life; and he lives an active, healthy life and eats a healthy diet. He actually ended up competing in a body building contest shortly after we recorded this episode. Speaking out loud about his mental illness is also one of the most beneficial things he's done. It's been freeing and empowering in a way he did not expect or understand until he did it. We talked about the power of control a lot, and he shared the story of his mother as she was at the end of her life. There was debate about letting her self-administer pain medication when getting too much would kill her. Frank shared the study results on the subject that showed that, when patients are allowed to push a button to give themselves pain medication, they actually use lessthan when someone else administers it at regular intervals. The reason is control. As he's reflected on his struggles with suicide, he sees how inserting situations where he has control has helped. This is part of why he enjoys his exercise regime because there's control in it. A 20 pound weight always weighs 20 pounds. In his comedy and speaking work, he may have audio issues, the audience may not be engaged, etc. All things he can't control or have so much variability in them that it can be unsettling. Links: Websites: thementalhealthcomedian.com TEDx Talks: A Matter of Laugh or Death, The Evolutionary Advantages of Mental Illness,  Making a Living and a Difference, Suicide: The Secret of My Success Facebook: @theMentalHealthComedian/ Instagram: @mentalhealthcomedian Twitter: @themhcomedian YouTube: @TheMentalHealthComedian Subscribe to The Do a Day Podcast       Keep Growing with Do a Day Get the book in print, Kindle, iBooks, Audiobookand more - even get a personally-signedcopy from Bryan Falchuk Get started on your journey to Better with the Big Goal Exercise Work with Bryan as your coach, or hire him to speak at your next event

Frank McKinney is a real estate artist and international bestselling author of Make It BIG!: 49 Secrets for Building a Life of Extreme Success, Burst This!: Frank McKinney's Bubble Proof Real Estate Strategies, and Frank McKinney's Maverick Approach to Real Estate Success: How You can Go From a $50,000 Fixer Upper to a $100 Million Mansion. He created 27 self-sufficient villages in 24 cities in the last 16 years, impacting the lives of 12,000+ children and their families. McKinney is a five-time bestselling author in 4 genres, real estate “artist” who creates multi-million dollar oceanfront homes on speculation on the sun-drenched canvas of the Atlantic, Hollywood actor, ultra-marathoner, and acclaimed speaker.   Podcast Highlights   Who is Frank McKinney? Everybody needs a place that draws out their creativity and ingenuity because that is what gets you ahead in business.   Frank grew up in a small town in Indiana and always wanted to be Willy Wonka because Charlie and the Chocolate Factory was one of the greatest marketing films of all time. When you combine that with Robin Hood, it gives you a good picture of who Frank McKinney is.   Motivation washes off and goes down the drain with the soap at night. Motivation and inspiration don’t last, but aspiration will alter your DNA. Who do you aspire to emulate?   We have to start small. Frank began the first five years of his career buying houses that were worth less than $100,000 and flipping them. He put in his 10,000 hours into the craft of real estate.   Approach your business like an artist would approach their craft. A lot of investors approach the business looking to cut as many corners as possible.   Real Estate Artistry Most people that enter the real estate industry see a spreadsheet and look to squeeze as much as they can out of it. Frank looked at his career differently. He compressed his margins early on so that he could grow his reputation. He took the time to build his reputation before he built a house. You must set yourself apart in your industry with your personal brand. Personal branding is the art of amplifying your essence so your customers become intoxicated by your message and you as the messenger, and then in rapid fire succession with your product next. Your personal brand is very important in the real estate business because there are so many people in it that you have to stand apart. Authentic, Transparent, and Vulnerable is a great way to approach your life and your business. Frank had a lot of self destructive tendencies when he was young, but he swore off the dangerous habits and channeled those desires into his business. Speculation Building Frank’s niche is deeply local, the farthest project he’s done from his home is only 8 miles away. There are only roughly 160 opportunities for Frank to build on the oceanfront area he uses as his canvas. The big lesson is to carve your niche and deeper and wider than most. Know your market better than anyone else. Frank knows his market and the market knows him. Risk tolerance is like a muscle, the more you use it the more capable you are of taking risks that others would think are crazy. Fear is what stops us, it’s not the risk. Risk is always associated with a big change or a big challenge in our life. For Frank, the biggest risk is not taking one. Frank is still afraid, that’s how he knows he’s moving forward and making progress. Caring House To whom much is entrusted, much is expected. This is why Frank started Caring House and started building villages across the world. Frank describes himself as a simple thinker. If he’s building homes for the world’s most wealthy, shouldn’t he b

In today’s insightful episode of The Mastering Life Podcast, your host Paul Lowe interviews Frank Clark; a European Cup winner with Nottingham Forest Football Club, where he was also a manager and the club's chairman.  Frank also represented Newcastle United Football Club with over 400 playing appearances. Tune-in, to hear Paul and Frank discuss the latter's career, life lessons and Frank's Book “Black & White and Red All Over”. KEY TAKEAWAYS Black & White And Red All Over is an autobiography which highlights Frank’s personal life; as well as his football life. It also opens up the nurture vs nature debate while he shares how his upbringing has been a part of who he is now. You also get influenced, may it be partly or greatly, by people you interact with. To what degree did mindset affect Frank’s progression in life? Frank says he loves professional football, but he’s not fond of spending 90 whole minutes playing on the field. But he had to concentrate and do everything he could to win the game. Frank shares lessons from the time when he was playing for Nottingham Forest. He’s satisfied with how his team are always putting out their best every time they play. Respect is important so they’ll trust you 100%. There will be challenges in life. Whether it be football or personal life, Frank says to turn it around and stay positive. Don’t be too hard on yourself and everyone in your environment. What are Frank’s insights on mentoring in life and football? Frank believes it’s very vital. It might be difficult at first. Sometimes, you think you’re just talking casually to someone you admire, but you eventually pick up good things from the conversation. For Frank, it started like that. There are different ways. BEST MOMENTS “Both nature and nurture character parts are important in character building.” “In football, it’s about acquiring the quality players that you can and then managing them to get the best talent.” “Everybody in our team knew what their job was. They never asked what they’re gonna Everybody knew what is there to do. As long as you try to do that, you’re okay.” VALUABLE RESOURCES Black & White and Red All Over by Frank Clark Speaking From Our HEARTS (Paul's Book): https://www.amazon.co.uk/Speaking-our-Hearts-Mastering-game/dp/1781332819 Emerging From The Forest (Paul's Book): Paul Lowe - ‘Emerging From The Forest’ ABOUT THE HOST Something that’s never been attached to Paul is the label ‘normal’ – for which he is immensely proud.  He definitely subscribes to being one of those mentioned – in the Steve Jobs quote: “Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.” Paul Lowe is the founder of PaulLoweHEARTS – which has a three-fold purpose.  Firstly, to help you make the transition from Pain to Purpose; secondly, to get your inspirational messages and stories out into the world and thirdly, to support charitable organisations in their development & fund-raising. We achieve this by: Delivering our empowering Mindset For Success programmes Sharing your true-life inspirational messages and stories through our Mastering Life Podcast and our Speaking From Our HEARTS book series Utilising our significant charitable knowledge and experience. Find Your Purpose – Make  A Difference! Paul is totally committed to his HEARTS brand vision (an acronym) of: ‘Helping Everyone Achieve Results Towards Success’. He has a long and distinguished track-record of raising significant funds for a multitude of good causes; positively changing the lives of many disadvantaged children within the UK and globally – drawing on his colourful and wide-ranging life’s experiences to help others do the same and achieve success in the game of life. “Remember – Mastering Life Starts, By Embracing Our HEARTS!” CONTACT METHOD E-mail: paul@paul-lowe.org Web: www.PaulLoweHEARTS.com Facebook: PaulLoweHEARTS Twitter: @paullowehearts Instagram: paullowehearts YouTube: PaulLoweHEARTS Mobile: +44 (0) 7958 042 155 ABOUT THE GUEST - Frank Clark Frank Clark is a is an English former footballer and manager, and former chairman of Nottingham Forest; Playing over 400 games for Newcastle United before moving Nottingham Forest (where they won the European Cup). After putting his boots away, he managed Leyton Orient for just under a decade and briefly ran as the club’s managing director, finally to return to Nottingham Forest and succeeding his former manager Brian Clough as manager. After 3 years he moved teams to Manchester City where he managed.

You are no doubt familiar with comedian Frank Caliendo’s work. You have seen him on the Fox Network, Mad TV, Fox NFL Sunday, Frank TV on TBS and more. His impressions of John Madden, President Donald Trump, Jeff Goldblum, Ted Knight, Morgan Freeman, Liam Neesen, and countless others have also made him a semi-regular on The Bob and Tom Show. On the podcast today we find out how Frank is changing his stand up act to be more Frank Caliendo and less impressions. Finding your voice isn't always easy. For Frank, his journey has included acting lessons and telling more personal stories about his wife and two kids. We also learn how Frank got his start in comedy, his first big break, his love of table tennis, future acting roles and so much more. Frank Caliendo has plenty to say as “Frank” and I was engrossed. I think you will be too! Enjoy! More info and all of Franks tour dates: frankcliendo.com plus check him out on Twitter and Instagram: @frankcaliendo  

You can’t catch a whale with minnow bait. What are you looking to catch? In the third episode of “Your Next Million with Frank Kern,” Frank shows you how to find your best bait and how to grab your copy of Frank’s exclusive Best Bait Worksheet (FrankKern.com/3). Want faster access to your best payday, your NEXT million, and the gems Frank isn’t putting on the podcast? Visit http://FrankKern.com/Class. You’ve made it this far, so you know you need to subscribe to this podcast to get every episode, when released, without that spam nonsense. Details and options at FrankKern.com/Subscribe. Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING and Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. Summary: In this episode of Your Next Million, Frank Kern talks about identifying your best bait that you can use to magnetically attract your perfect clients into your business. Building on the lessons learned in episode one and episode two, Frank shows you how to discover the bait that will draw in your best buyer and why getting them results up front will lead to an even greater payday. Frank wants to help you figure out how to do less in your business, while making more and having fun. Key Lessons Learned: Recap Your best payday is something you sell and deliver that is very profitable for you and gives you a lot of satisfaction while doing it, among other things. Your best buyer is the person who is the perfect match for the product or service that makes up your best payday. Bait Bait sounds a bit nefarious, but it really isn’t. The word bait refers to the material that you use in your marketing that attracts and is magnetic to your best buyer. As the saying goes “you can’t catch a whale with minnow bait”. Many of Frank’s clients find themselves attracting the wrong kind of customer which leads them to believe that no one has any money and the product or service is very difficult to sell. The key is to attract the right kind of buyer and that means your bait has to line up with your best payday. The first step is to write down your best payday that you identified in episode one. The second step is to write down the three characteristics that make up your best buyer that you identified in episode two. What three big things would you do to get your best buyer the results they are looking for? We are looking for significant results in the least amount of time. Once you identify the three big things you will do for your best buyer, you can take those and create reports and other free resources that you can use for lead generation. For Frank that means helping his perfect client discover their best payday, their best buyer, and their best bait. As a follow up teaser to the next episode of Your Next Million, Frank also helps them find their best sales process. If those three things are extremely valuable to your best buyer, and your best buyer is the most likely to buy your best payday, and they are the most likely to get significant results from it, doesn’t it make sense that they would love to find out how to do those things? The question of “how do I attract the right people into my business?” is always going to be answered by “you have to know who the right people are and the right type of bait to put out to attract them”. Deliver them results in advance because the greater you move someone towards the result that they want before you ever ask them for money, the easier it will be to get them to pay you. What three steps would you take to get your best buyer the result they want? Once you know what the three steps are, you can create content around those steps. The content that you give away is going to be your best bait and will be magnetic to your very best buyer. Your next step will be to identify your best sales process that will help you acquire your best buyer for your best payday, but for that you will have to stay tuned for episode 4! Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes! Links to Resources Mentioned FrankKern.com/3 for your best buyer worksheet.

You can’t catch a whale with minnow bait. What are you looking to catch? In the third episode of “Your Next Million with Frank Kern,” Frank shows you how to find your best bait and how to grab your copy of Frank’s exclusive Best Bait Worksheet (FrankKern.com/3). Want faster access to your best payday, your NEXT million, and the gems Frank isn’t putting on the podcast? Visit http://FrankKern.com/Class. You’ve made it this far, so you know you need to subscribe to this podcast to get every episode, when released, without that spam nonsense. Details and options at FrankKern.com/Subscribe. Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING and Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. Summary: In this episode of Your Next Million, Frank Kern talks about identifying your best bait that you can use to magnetically attract your perfect clients into your business. Building on the lessons learned in episode one and episode two, Frank shows you how to discover the bait that will draw in your best buyer and why getting them results up front will lead to an even greater payday. Frank wants to help you figure out how to do less in your business, while making more and having fun. Key Lessons Learned: Recap Your best payday is something you sell and deliver that is very profitable for you and gives you a lot of satisfaction while doing it, among other things. Your best buyer is the person who is the perfect match for the product or service that makes up your best payday. Bait Bait sounds a bit nefarious, but it really isn’t. The word bait refers to the material that you use in your marketing that attracts and is magnetic to your best buyer. As the saying goes “you can’t catch a whale with minnow bait”. Many of Frank’s clients find themselves attracting the wrong kind of customer which leads them to believe that no one has any money and the product or service is very difficult to sell. The key is to attract the right kind of buyer and that means your bait has to line up with your best payday. The first step is to write down your best payday that you identified in episode one. The second step is to write down the three characteristics that make up your best buyer that you identified in episode two. What three big things would you do to get your best buyer the results they are looking for? We are looking for significant results in the least amount of time. Once you identify the three big things you will do for your best buyer, you can take those and create reports and other free resources that you can use for lead generation. For Frank that means helping his perfect client discover their best payday, their best buyer, and their best bait. As a follow up teaser to the next episode of Your Next Million, Frank also helps them find their best sales process. If those three things are extremely valuable to your best buyer, and your best buyer is the most likely to buy your best payday, and they are the most likely to get significant results from it, doesn’t it make sense that they would love to find out how to do those things? The question of “how do I attract the right people into my business?” is always going to be answered by “you have to know who the right people are and the right type of bait to put out to attract them”. Deliver them results in advance because the greater you move someone towards the result that they want before you ever ask them for money, the easier it will be to get them to pay you. What three steps would you take to get your best buyer the result they want? Once you know what the three steps are, you can create content around those steps. The content that you give away is going to be your best bait and will be magnetic to your very best buyer. Your next step will be to identify your best sales process that will help you acquire your best buyer for your best payday, but for that you will have to stay tuned for episode 4! Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes! Links to Resources Mentioned FrankKern.com/3 for your best buyer worksheet.

Looking for your best buyer? In the second episode of “Your Next Million with Frank Kern,” Frank shows you how to find your best buyer and how to grab your copy of Frank’s exclusive Best Buyer Worksheet. Want faster access to your best payday, your NEXT million, and the gems Frank isn’t putting on the podcast? Visit http://FrankKern.com/Class. You’ve made it this far, so you know you need to subscribe to this podcast to get every episode, when released, without that spam nonsense. Details and options at FrankKern.com/Subscribe. Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING and Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. Summary: In this episode of Your Next Million, Frank Kern talks about discovering the characteristics and mindsets that make up your best buyer. As a follow up to the previous episode on your best payday, Frank dives into how to locate and identify your absolute best buyers and ideal clients. These are the customers that are going to give you your best payday. Frank wants to help you figure out how to do less in your business, while making more and having fun. Key Lessons Learned: Buyers A quick refresher for your best payday is: think of the activity in your business that fits five main criteria. It must have a high net profit, it has to be energizing, it has to be easy to sell, it has to be easy to deliver, and it has to be sustainable. After scoring each activity against those criteria, you will find the one that will provide you with your best payday. Once you know what your best payday is, the next logical question is “who are you going to sell it you? Take out your worksheet and fill out your best payday at the top, then figure out your best price. Your best price isn’t determined by a bargain basement approach, it should be the one that meets your needs, it could also be called your perfect price. It’s okay to want to be paid more. If you want to be paid more, chances are your brain is going to stop throwing obstacles in your way. You may start to compare your price to your competitor’s pricing and start to really question your decision. Forgot all of that, you should get paid whatever you want to get paid as long as your buyer agrees with you. If you could only get paid your best price after your customer got the results they were paying to get, what characteristics would they have to have in order for you to take that challenge? The question has nothing to do with you, it has to do with your client. Write down three relevant characteristics of the client that will help you find the one big lever that will create the most impact. For Frank, the first characteristic is the client has to be a successful business owner. He needs to work with someone that can make decisions and be in a position where they can pay the desired price. The second characteristic is the client has to have encountered a ceiling, an obstacle that they can’t seem to grow past. The third characteristic for Frank is the client has to have deployable assets, momentum in their business that they can make use of. These are almost all the characteristics of Frank’s best buyer. We’re not quite finished though, there is another question to explore. “What mindsets do you share?” You have to make sure that you and your ideal buyer are aligned mentally or else you are going to have a conflict on your hands. For Frank, his ideal client has to value marketing and advertising instead of seeing it as an expense. He also wants his ideal client to have an abundance mindset, they have to see a world of possibilities, not limitations. They have to want to figure out how to spend more on advertising, not be afraid of it. The final shared mindset for Frank is the client must have a love of elegant simplicity and the 80/20 principle. They should be on a quest to simplify their business down to the most effective and vital activities and trim the fat. If Frank found a person that fit all these criteria, he wouldn’t have to worry about them writing the check once he’s delivered the results. Your best buyers are not few and far between, you just haven’t attracted them yet. Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes! Links to Resources Mentioned FrankKern.com/2 for your best buyer worksheet.

Looking for your best buyer? In the second episode of “Your Next Million with Frank Kern,” Frank shows you how to find your best buyer and how to grab your copy of Frank’s exclusive Best Buyer Worksheet. Want faster access to your best payday, your NEXT million, and the gems Frank isn’t putting on the podcast? Visit http://FrankKern.com/Class. You’ve made it this far, so you know you need to subscribe to this podcast to get every episode, when released, without that spam nonsense. Details and options at FrankKern.com/Subscribe. Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING and Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. Summary: In this episode of Your Next Million, Frank Kern talks about discovering the characteristics and mindsets that make up your best buyer. As a follow up to the previous episode on your best payday, Frank dives into how to locate and identify your absolute best buyers and ideal clients. These are the customers that are going to give you your best payday. Frank wants to help you figure out how to do less in your business, while making more and having fun. Key Lessons Learned: Buyers A quick refresher for your best payday is: think of the activity in your business that fits five main criteria. It must have a high net profit, it has to be energizing, it has to be easy to sell, it has to be easy to deliver, and it has to be sustainable. After scoring each activity against those criteria, you will find the one that will provide you with your best payday. Once you know what your best payday is, the next logical question is “who are you going to sell it you? Take out your worksheet and fill out your best payday at the top, then figure out your best price. Your best price isn’t determined by a bargain basement approach, it should be the one that meets your needs, it could also be called your perfect price. It’s okay to want to be paid more. If you want to be paid more, chances are your brain is going to stop throwing obstacles in your way. You may start to compare your price to your competitor’s pricing and start to really question your decision. Forgot all of that, you should get paid whatever you want to get paid as long as your buyer agrees with you. If you could only get paid your best price after your customer got the results they were paying to get, what characteristics would they have to have in order for you to take that challenge? The question has nothing to do with you, it has to do with your client. Write down three relevant characteristics of the client that will help you find the one big lever that will create the most impact. For Frank, the first characteristic is the client has to be a successful business owner. He needs to work with someone that can make decisions and be in a position where they can pay the desired price. The second characteristic is the client has to have encountered a ceiling, an obstacle that they can’t seem to grow past. The third characteristic for Frank is the client has to have deployable assets, momentum in their business that they can make use of. These are almost all the characteristics of Frank’s best buyer. We’re not quite finished though, there is another question to explore. “What mindsets do you share?” You have to make sure that you and your ideal buyer are aligned mentally or else you are going to have a conflict on your hands. For Frank, his ideal client has to value marketing and advertising instead of seeing it as an expense. He also wants his ideal client to have an abundance mindset, they have to see a world of possibilities, not limitations. They have to want to figure out how to spend more on advertising, not be afraid of it. The final shared mindset for Frank is the client must have a love of elegant simplicity and the 80/20 principle. They should be on a quest to simplify their business down to the most effective and vital activities and trim the fat. If Frank found a person that fit all these criteria, he wouldn’t have to worry about them writing the check once he’s delivered the results. Your best buyers are not few and far between, you just haven’t attracted them yet. Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes! Links to Resources Mentioned FrankKern.com/2 for your best buyer worksheet.

Frank Castle seeks solace in the arms of his wife as Rawlins gets his revenge and we discuss it all in our Punisher Episode Twelve Review of "Home" we talk about our top five points about this episode in our Spoiler filled discussion. As always make sure you've watched the episode before listening to the podcast. Punisher Episode Twelve Review Podcast Spoiler filled Synopsis Written by: Dario Scardapane Directed by: Jet Wilkinson Frank Castle (Jon Bernthal) makes a damning confession to Dinah Madani (Amber Rose Revah) as he admits to his crimes in Kandahar under William Rawlins (Paul Schulze). At the same time with the countdown clock ticking him and Micro (Ebon Moss-Bachrach) prepare to swap themselves in an exchange for the release of Sarah (Jaime Ray Newman) and Zach (Kobi Frumer) and the vital information to  unlock Micro’s computer containing all their files on Cerberus, Billy Russo (Ben Barnes) and Rawlins. At the hostage swap a shootout leaves Sarah wondering what to believe as her dead husband is apparently killed again in the crossfire as Homeland Agents arrive to disrupt the exchange. But Frank is knocked out and taken by Russo’s men back to the abandoned power station to be interrogated. At Homeland Security David Lieberman is reintroduced to his family as it is revealed that his second death was a ruse planned by him and Madani so he could reunite with his family. For Frank things get worse as Russo interrogates him and gets him to  unlock the computer, allowing them to destroy all of the files, in return for a quick death at the hands of Russo.  Rawlins arrives and goes in for the kill, once and for all as he brutally tortures Frank, wanting his own slice of revenge. As things turn nasty Rawlins missteps verbally attacking Russo as a grunt. With the promise of a quick kill for Frank and their unwritten Marine code Russo helps Castle get free, who then extracts his bloody and brutal retribution against Rawlins and his eyes. Russo then tries to kill Castle, but Dinah Madani arrives in time after being tipped off to their location by Lieberman. She manages to get a shot off shooting and injuring Russo as he bolts for an escape from the Homeland Agents closing in. On the Floor the scary, beautiful man, Frank Castle, lies bloody, bruised and battered! Thanks so much for listening to our Punisher Episode Twelve Review Podcast. If you would like to send any of your thoughts in please send them to feedback@defenderstvpodcast.com join us on facebook at Facebook.com/groups/defenderstvpodcast or follow us on Twitter @defenderscast and you can also record your thoughts for the podcast directly from our website defenderstvpodcast.com by clicking the “Send Voicemail” button. We will return on Friday the 2nd of February with our review of The Punisher Finale Episode Thirteen "Memento Mori" talk to you then. Thanks for listening John, Chris and Derek Defenders TV Podcast Date recorded: 23/01/2017 Date published: 26/01/2017 MP3, 42.44 mins, 96kbps, 29.5 MB All images and audio clips are copyright of their copyright holders no infringement is intended. The music for this episode "Intro" from the Spell Breaker E.P. by Tri-Tachyon is licensed under an Attribution License.

Frank Castle seeks solace in the arms of his wife as Rawlins gets his revenge and we discuss it all in our Punisher Episode Twelve Review of "Home" we talk about our top five points about this episode in our Spoiler filled discussion. As always make sure you've watched the episode before listening to the podcast. Punisher Episode Twelve Review Podcast Spoiler filled Synopsis Written by: Dario Scardapane Directed by: Jet Wilkinson Frank Castle (Jon Bernthal) makes a damning confession to Dinah Madani (Amber Rose Revah) as he admits to his crimes in Kandahar under William Rawlins (Paul Schulze). At the same time with the countdown clock ticking him and Micro (Ebon Moss-Bachrach) prepare to swap themselves in an exchange for the release of Sarah (Jaime Ray Newman) and Zach (Kobi Frumer) and the vital information to  unlock Micro’s computer containing all their files on Cerberus, Billy Russo (Ben Barnes) and Rawlins. At the hostage swap a shootout leaves Sarah wondering what to believe as her dead husband is apparently killed again in the crossfire as Homeland Agents arrive to disrupt the exchange. But Frank is knocked out and taken by Russo’s men back to the abandoned power station to be interrogated. At Homeland Security David Lieberman is reintroduced to his family as it is revealed that his second death was a ruse planned by him and Madani so he could reunite with his family. For Frank things get worse as Russo interrogates him and gets him to  unlock the computer, allowing them to destroy all of the files, in return for a quick death at the hands of Russo.  Rawlins arrives and goes in for the kill, once and for all as he brutally tortures Frank, wanting his own slice of revenge. As things turn nasty Rawlins missteps verbally attacking Russo as a grunt. With the promise of a quick kill for Frank and their unwritten Marine code Russo helps Castle get free, who then extracts his bloody and brutal retribution against Rawlins and his eyes. Russo then tries to kill Castle, but Dinah Madani arrives in time after being tipped off to their location by Lieberman. She manages to get a shot off shooting and injuring Russo as he bolts for an escape from the Homeland Agents closing in. On the Floor the scary, beautiful man, Frank Castle, lies bloody, bruised and battered! Thanks so much for listening to our Punisher Episode Twelve Review Podcast. If you would like to send any of your thoughts in please send them to feedback@defenderstvpodcast.com join us on facebook at Facebook.com/groups/defenderstvpodcast or follow us on Twitter @defenderscast and you can also record your thoughts for the podcast directly from our website defenderstvpodcast.com by clicking the “Send Voicemail” button. We will return on Friday the 2nd of February with our review of The Punisher Finale Episode Thirteen "Memento Mori" talk to you then. Thanks for listening John, Chris and Derek Defenders TV Podcast Date recorded: 23/01/2017 Date published: 26/01/2017 MP3, 42.44 mins, 96kbps, 29.5 MB All images and audio clips are copyright of their copyright holders no infringement is intended. The music for this episode "Intro" from the Spell Breaker E.P. by Tri-Tachyon is licensed under an Attribution License.

Frank Castle seeks solace in the arms of his wife as Rawlins gets his revenge and we discuss it all in our Punisher Episode Twelve Review of "Home" we talk about our top five points about this episode in our Spoiler filled discussion. As always make sure you've watched the episode before listening to the podcast. Punisher Episode Twelve Review Podcast Spoiler filled Synopsis Written by: Dario Scardapane Directed by: Jet Wilkinson Frank Castle (Jon Bernthal) makes a damning confession to Dinah Madani (Amber Rose Revah) as he admits to his crimes in Kandahar under William Rawlins (Paul Schulze). At the same time with the countdown clock ticking him and Micro (Ebon Moss-Bachrach) prepare to swap themselves in an exchange for the release of Sarah (Jaime Ray Newman) and Zach (Kobi Frumer) and the vital information to  unlock Micro’s computer containing all their files on Cerberus, Billy Russo (Ben Barnes) and Rawlins. At the hostage swap a shootout leaves Sarah wondering what to believe as her dead husband is apparently killed again in the crossfire as Homeland Agents arrive to disrupt the exchange. But Frank is knocked out and taken by Russo’s men back to the abandoned power station to be interrogated. At Homeland Security David Lieberman is reintroduced to his family as it is revealed that his second death was a ruse planned by him and Madani so he could reunite with his family. For Frank things get worse as Russo interrogates him and gets him to  unlock the computer, allowing them to destroy all of the files, in return for a quick death at the hands of Russo.  Rawlins arrives and goes in for the kill, once and for all as he brutally tortures Frank, wanting his own slice of revenge. As things turn nasty Rawlins missteps verbally attacking Russo as a grunt. With the promise of a quick kill for Frank and their unwritten Marine code Russo helps Castle get free, who then extracts his bloody and brutal retribution against Rawlins and his eyes. Russo then tries to kill Castle, but Dinah Madani arrives in time after being tipped off to their location by Lieberman. She manages to get a shot off shooting and injuring Russo as he bolts for an escape from the Homeland Agents closing in. On the Floor the scary, beautiful man, Frank Castle, lies bloody, bruised and battered! Thanks so much for listening to our Punisher Episode Twelve Review Podcast. If you would like to send any of your thoughts in please send them to feedback@defenderstvpodcast.com join us on facebook at Facebook.com/groups/defenderstvpodcast or follow us on Twitter @defenderscast and you can also record your thoughts for the podcast directly from our website defenderstvpodcast.com by clicking the “Send Voicemail” button. We will return on Friday the 2nd of February with our review of The Punisher Finale Episode Thirteen "Memento Mori" talk to you then. Thanks for listening John, Chris and Derek Defenders TV Podcast Date recorded: 23/01/2017 Date published: 26/01/2017 MP3, 42.44 mins, 96kbps, 29.5 MB All images and audio clips are copyright of their copyright holders no infringement is intended. The music for this episode "Intro" from the Spell Breaker E.P. by Tri-Tachyon is licensed under an Attribution License.

Frank Visser is arguably the chief critic of Ken Wilber, integral theory and the integral community as a whole. Based in Amsterdam, Frank is publisher of the website INTEGRAL WORLD: An Independent Forum for a Critical Discussion of the Integral Philosophy of Ken Wilber which hosts over a thousand essays by mostly dissenting voices in the integral scene. Contrast this to Jeff Salzman and his work with the Daily Evolver. Jeff is an unabashed Wilberian and self-described integral evangelist who “sees the animating power of evolution, inside and out.”  Frank and Jeff spoke by phone before the holidays while Frank was getting ready to head out to an island on the coast of the Netherlands. Visser was once an enthusiastic proponent of Ken Wilber’s AQAL model. In 2003 he wrote the book Ken Wilber: Thought as Passion (SUNY Press), a chronological overview of Ken's life and work through 2003, and has recently released a new online chapter, “Reaching Out to the World”, covering the intervening years. This new writing is far more critical of Ken and the integral movement and has sparked new controversy, most notably a fascinating and fruitful back-and-forth between Frank and Joe Perez, creator of the outstanding Integral Blog. Joe's first volley is entitled “Properly Integral: A Response to Frank Visser's Three Disappointments”, and leads to the rest of the debate. In this podcast Jeff and Frank talk about their differences, which primarily boils down to the question does Spirit exist? Is there a loving intelligence at work in the kosmos? Jeff says “yes”, and Frank says “not so fast.” For Frank, the idea that there is an intelligent force driving evolution, that the substrate of existence is consciousness, or Spirit, is where the line is crossed. To make such claims requires an unhealthy mixing of science and religion. “Wilber is a complicated figure, because he argues for spirit but he includes so much scientific material to back up that case…it's only natural for people who are in the sciences to hold him accountable for how strong is his case.” Of course, the integral project is to integrate the realms of science and mysticism, which have different injunctions and different validity claims, and which have long been estranged. But Frank is skeptical; are we integrating or are we mixing? Probably both, says Jeff, but this is how we move forward. I think you get stronger when you can engage your opposing views, there's no way out of that. Otherwise you create a bubble and you repeat what you already think and that's not very fruitful to me. There came a point when I was stepping over to the dark side, so to speak. I was so immersed in all this critical writing that I took up that role to become a focus for it and that's basically how the website Integral World has received its reputation. I must say that I always am a bit surprised by people who say, well, this is just a junkyard of Wilber bashing or whatever.   ~Frank Visser Part of Frank's skepticism comes from the fact that spirituality is comforting for us. It's always been there to explain things that we can't otherwise understand. When the questions get too difficult, insert “God” and the equation is balanced. And isn't it nice to know that no matter how troubled the world seems, at the end of the day it's all okay because, after all, it's in God's hands. “If you feel there is a kind of spirit behind everything then of course you're safe,” says Frank, “because then it will work out in the end. If you don't have that drive, which is my feeling, things can still progress but you can always fuck it up mightily by depleting the world's resources and so on.” Do we really need a spirit, an animating force in the equation, when the universe is already wonderful and mysterious beyond comprehension? What does it add? We might even understand reality better without it, says Frank. Jeff counters that such a view ignores the interior dimensions of reality, including consciousness itself. The presence of Spirit doesn't negate the scientific view, but to take it away diminishes our experience of life because it is an intrinsic aspect of existence. To see this requires spiritual insight, which is generally the result of a spiritual practice. Science works with the principle that seeing is believing, and spirituality works with the converse: believing is seeing. On a good day I can still relate to the idea of a cosmic evolution and a spirit behind everything and the hope that it gives that things will work out and so on. On a bad day (or a good day, depending on how you look at it) I see different things and I'm not so sure anymore and I'm not necessarily unhappy with that. I'm kind of role-playing, I sometimes think. I play this role of the devil's advocate and I still feel myself connected to the integral field. I don't know where that ends, but it could also be that in a couple of years I'm done with this and I become more positive in my writings or in my expressions. ~Frank Visser Frank and Jeff go on to discuss the idea of free will, politics and current events, the Big Bang, and artificial intelligence. They disagree plenty, but this is how things work themselves out, says Jeff, “If you look at the history of any significant movement…we need to manage the polarities in order to provide the juice for continued evolution.” Frank adds that we should be playful with our positions and not hold them too seriously. “And of course, there's a common ground between two positions where you want to have the best for the earth and humanity and all that lives; even a humanist can consent to that. Then you don't even need to have a spirit behind everything. There's a common ground for people with good intentions.” Listen or download the podcast below, and here's to the juice of continued evolution!