Podcast appearances and mentions of kaye putnam

Curious what your portfolio's potential is? Apply for RPM at https://freewyldfoundry.com/rpm/. SummaryIn this conversation, Jasper Ribbers and Kaye Putnam continue their discussion on revenue management. They provide examples of the impact their service has had on clients' businesses, including significant improvements in revenue. They emphasize the importance of understanding the entire business and market dynamics when developing a pricing strategy. They also highlight the value of their service as a marketing and business acquisition tool, as it provides clients with data and reports to showcase their performance to owners and potential investors. They address common questions and misconceptions about revenue management and explain how their service can benefit hosts in seasonal markets.TakeawaysRevenue management can have a significant impact on short-term rental businesses, leading to improvements in revenue and profitability.Understanding the entire business and market dynamics is crucial when developing a pricing strategy.Revenue management can serve as a powerful marketing and business acquisition tool, as it provides data and reports to showcase performance to owners and potential investors.The service is particularly beneficial for owners and master leasers, as it allows them to increase their revenue and profitability.In seasonal markets, it is important to consider the booking window and adjust pricing strategies accordingly.Taking emotions out of pricing decisions and relying on data and market demand can lead to better results.The service is a win-win, as it brings value to the business and helps hosts save time and make more money. Hosted on Acast. See acast.com/privacy for more information.

Curious what your portfolio's potential is? Apply for RPM at https://freewyldfoundry.com/rpm/. In this episode, Jasper Ribbers is interviewed by Kaye Putnam about RPM (Revenue and Pricing Management) service. They discuss the importance of revenue management for short-term rental operators and how it can significantly impact their bottom line. Jasper explains that RPM is a service where they take over the revenue management for clients, setting pricing parameters, developing strategies, and making adjustments based on market data. They also consult on other aspects of the business that impact revenue, such as marketing and messaging. Jasper shares success stories of clients who have seen significant improvements in their revenue after implementing RPM.TakeawaysRevenue management is crucial for short-term rental operators to maximize their revenue and profitability.RPM is a service that takes over revenue management for clients, setting pricing parameters and making adjustments based on market data.Every part of the business, from marketing to messaging to cleaning, impacts revenue and should be optimized.Operators with a larger portfolio can benefit from outsourcing revenue management to a service provider.RPM can lead to significant improvements in revenue, with some clients seeing a 40-43% increase.It's important to evaluate performance and compare it to the market to identify areas for improvement.RPM is not a one-size-fits-all solution, and each client's strategy is tailored to their specific portfolio and market.Operators below the million-dollar mark can still benefit from education and resources to improve their revenue management.Freewyld Foundry offers a snapshot analysis for operators interested in RPM to assess their performance and potential for improvement. Hosted on Acast. See acast.com/privacy for more information.

What makes you unique? What is your genius and how can you use it to stand out in your industry? Bringing your essence into your brand and being in your zone of genius will help you attract your ideal clients and find success. In this episode of The Agency Blueprint, I'm joined by Kaye Putnam to discuss how to leverage your genius and brand archetypes in your messaging and positioning. Kaye is a psychology-driven brand strategist with over 20 years of branding and business experience. She's passionate about crafting brands that resonate on a subconscious level and has a whole toolkit of branding expertise to help people achieve growth goals. Don't miss this episode to learn more about the clarity code framework and how it can you're your business. Key Questions: [01:17] How does failing to own your genius lead to the commoditization of the industry by much? [04:39] How does being able to live in that zone of genius and impact your brand impact how clients engage with you and your agency? [11:14] How heavily should agencies consider their competition when developing their messaging, identity, and positioning? [15:43] How can someone leverage archetypes to do inward-looking when feeling blocked? [20:58] What is the clarity code, and how does it help people? What You'll Discover: [01:34] How to quantify your genius to differentiate your brand in a way that stands out. [05:02] The importance of recognizing the element that makes you unique to attract people to your brand/agency. [07:44] Kaye shares an example of a client who found success building a brand that aligns with who they are. [11:29] How to divert from the norms of your industry by looking inside and finding inspirational ideas outside your industry. [15:53] How to use the brand archetypes to reflect universal truths and as a tool to guide your decision-making process. [19:11] Kaye talks about the ten truths exercise and how to use it to see beliefs and patterns. [21:07] The reasons why she developed the clarity code framework and how it helps people in their business. [25:01] Kaye shares where to find her quiz around archetypes. Connect with Kaye: WebsiteLinkedIn

In this episode of the Brand Gravity Show, I'm sharing my reflections on 2023 and the changes I'm planning for 2024. I've made a bittersweet decision to pause the podcast for an indefinite period. While I'm saddened by this decision, I want to reassure you all that I'm not going away. I've got some exciting exercises to share in this episode, exercises that I believe can help anyone plan effectively for the coming year. I'll be sharing examples from my own life and work that have brought me joy, like traveling and working on client projects. I'll also talk about some challenges I've faced, like managing my phone use and making time for calls.I encourage everyone in the audience to consciously create their realities. It's about reflecting, planning, and focusing on what truly lights you up. Let's dive into these insights and start shaping our 2024 together.I talk about: [00:00] Intro[01:15] Big podcast news[04:58] Creating your reality[06:47] Reflection exercise: vision for 2024[19:21] Good idea fairy list[21:57] Planning and prioritizing[24:54] Final thoughtsConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

On your sales calls, do you feel like people need a lot of education on who you are and what you do?  It's a lot of heavy lifting in one call.    Because then after that you still have “selling” to do - and you're tired and out of time.    If that situation sounds familiar then this latest episode of Sales is Not a Dirty Word with Kaye Putnam is for you.    She covers her 3 part brand gravity system that generates leads on autopilot that are a “yes” before they even get to the call.    In this episode, you will learn: How to build a business that generates leads on autopilot. Discovering brand archetypes to get clear on your core beliefs and values. Understanding the three systems needed for a successful brand gravity system. If what Kaye says resonates with you and you want to know more - please reach out to her at https://kayeputnam.com/

STOP making goals hard. Today I am sharing this one teeny tiny thing I'm doing to make every day better! It's so simple! I owe it all to Kaye Putnam, my inspiration for business and a better life. I've been working on this for the last 10 days, and I don't see myself stopping. Best thing? This one thing will make any part of life better. Watch On YouTube Inspired by Kaye Putnam Let's Meet: 15 Minute Chat! Cravings? Emotional Eating? Know Your Hunger. Take my class for $14.99: Cravings, Interrupted Stuck with Goals? You need THIS first step.  Discover your CORE VALUES! Grab your FRESH START KIT for FREE What is the Non Diet Approach? Take my FREE Beginner Class! Follow me on Instagram Find me on YouTube Find me on Facebook Find me on Pinterest  

From international corporations to solo entrepreneurs, every business needs clarity on who they are and what they offer. Meet our expert guest, Kaye Putnam, who's racked up 27K followers on Pinterest through her work in psychology-based brand strategy. Tune in to learn her recipe for success! Kaye's website Follow Kaye: Instagram | Pinterest | Youtube

The Liquid Death water brand charges $5 per can. Why are people willing to pay a premium for their product when there are so many other options?The secret is branding. And they've built a $700M company by telling a story that stands out from the competition.So, what can you do to be the Liquid Death of short-term rentals? How do you build a strong brand that allows you to charge a higher-than-average price for your Airbnb?Kaye Putnam is a psychology-driven brand strategist who helps brands uncover their innate brand advantage to attract more clients and customers online.Kaye is also the host of Brand Gravity, a podcast that explores the intersection between branding and psychology.On this episode of Get Paid for Your Pad, Kaye sits down with Eric and me to explain why STR hosts have more opportunities to tell our brand story than other types of businesses.Kaye discusses how to identify the brand archetype for your Airbnb business and why even individual hosts should be intentional about building a brand.Listen in to understand why unique brands can charge a premium for their product or service and learn how to create pricing power on Airbnb through your hospitality brand!Topics CoveredWhat inspired Kaye's work as the psychology-driven brand strategistGetting clear on what you want to be known for and how to express thatWhy even small companies should be intentional about their brandHow STR hosts have more opportunities to tell our brand story than other businessesWhy identifying your brand archetype is the first step in building a brandHow to leverage your brand archetype as a decision-making toolKaye's Brand Truth exercise for building an individual brand as an Airbnb hostWhat it means to create pricing power through your hospitality brandWhy the Liquid Death water brand can charge a premium for their productHow pricing power comes from being different vs. just being betterHow much Airbnb hosts should invest in building a hospitality brandWhy branding is becoming more important as the STR industry maturesResourcesKaye & CoKaye's Brandality QuizHarvard Study on Purchasing DecisionsRoark Clothing BrandBrand ArchetypesLiquid DeathLiquid Death Branding ArticleBig Idaho Potato HotelSubscribe to GPFYP on Apple PodcastsFREE Airbnb Starter GuideEmail team@overnightsuccess.io Sponsor Legends X Short-Term Rental Accelerator Hosted on Acast. See acast.com/privacy for more information.

Let me ask you a couple tough questions - What is your innate brand advantage over your competition?  Are you unique, or are you swimming in a sea of sameness? If you're just starting your business, you might not really know what your brand is or where to even begin.  If you've been at it for a while, you might be so head down in the day-to-day that you don't pause often enough to reevaluate what your brand actually is, and how that brand is being used to attract (or potentially even repel) your ideal clients.So how do we figure out our brands? Today we're talking to psychology driven brand strategist Kaye Putnam to find our brand archetypes and how we use that to advance our businesses.Take the quiz to discover your innate brand advantageThis episode is brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul.The doors are currently closed for The Vault, but join the wait list now so you can be the first to know when the doors re-open.Weddings for Real on Social Media:Instagram: @weddingsforrealFacebook: @weddingsforrealtwitter: @weddingsforrealHosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.Looking to save time in writing repetitive emails? Want to refine some of your client experience processes or package offerings?  Grab some of our most coveted templates and course offerings within The Planner's Vault Shop!

Do you have a website? How do you develop a strategic brand website? When is the right time to create a professional website?In this episode, Corine Pettit joins me to talk about websites and why it's so important to have a website that actually works for you.Corine Pettit is a Strategic Website Designer for online service-based entrepreneurs, agencies, & educators, who takes a Strategy-First approach to website design. After leaving behind her engineering career in 2016 to go full-time with her website design business, Corine soon realized many seasoned online entrepreneurs & agencies were desperately in need of a website that actually converts in an era of pretty websites that just collect dust. Through 1:1 client work and whitelabel agency support, Corine has supported entrepreneurs and brands including Kaye Putnam, Utz, HARIBO, and more than 60 other clients. When she's not 5-layers deep in #allthestrategizing or building new client websites, you'll find her in the mountains, on a lake, or planning her next trip to some breathtakingly scenic corner of the world. We talk about:[3:30] The role of a website for a brand[6:55] How to know if you're ready for a website[10:50] Corine's origin story as a brand[14:55] How to instill time and freedom in your business[18:50] Tips for creating better boundaries in your systems and workflows[25:50] The most pivotal course Corine has taken to transform her business growthResources mentioned in episode:Free Homepage Blueprint: www.corinepettit.com/homepage-blueprintStrategicWebsite Audit: www.corinepettit.com/audit Brand Clarity Collective: https://www.kayeputnam.com/brand-clarity-collective/ Connect with Corine here:Instagram: www.instagram.com/corine.pettitFacebook: https://www.facebook.com/heartandhustlestudio www.corinepettit.com Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/ 

How do you grow your brand on YouTube? What are the secrets to elevating your brand and impacting more people with your message? Joining me for this conversation is Adam Erhart. Adam is a marketing strategist who specializes in creating high converting digital marketing campaigns and is recommended and referred to by some of the top names in the industry.  He is the strategic mind behind many of the best performing marketing you see online today, and you can find him online at www.adamerhart.com or visit his YouTube channel at https://youtube.com/adamerhartvideo  We talk about:[2:40] Adam's YouTube journey[5:10] Tips to keep going when you face judgment from others[8:25] What's working on YouTube right now[10:55] Tips to cultivate your unique voice[15:55] When to publish videos [20:25] How to use YouTube Shorts[25:35] Tips to elevate your longform YouTube content[30:55] Adam's learning strategy Resources mentioned in episode:One page marketing cheat sheet that walks you through the marketing masterplan https://www.adamerhart.com/cheatsheet Connect with Adam here:Instagram: www.instagram.com/adamerhartTwitter: www.twitter.com/AdamErhartFacebook: https://www.facebook.com/erhart.adam https://www.adamerhart.com/ Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/ 

What's the importance of building a brand with intention and authenticity? How you position your brand and services is important, do you know how your target audience feels when they come across your brand?Exploring this conversation with me is Phil Pallen, a personal branding expert and keynote speaker. His non-conventional approach to digital marketing and talent for social media has built him a global audience.As a brand strategist, Phil has advised hundreds of brands from over 30 countries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. A digital nomad and globetrotter, Phil has delivered speeches on five different continents and frequently appears as an expert contributor in media outlets around the world, including CNN, Access Hollywood, and The Daily Mail.We talk about:[1:55] How Phil helps people build their brands[2:50] What Phil is excited about working on right now[6:15] The one non-negotiable when building a brand[7:55] The results that come with having brand clarity[10:20] Leveraging branding in new business ventures[16:05] How Phil defines his brand[23:15] Tips for creating an intentional brand and business[25:05] How to build a sustainable business[29:50] What Phil wants all entrepreneurs to know[32:10] The biggest catalyst to Phil's success Resources mentioned in episode:www.philpallen.housewww.philpallen.co/freebiesConnect with Phil here:Instagram: www.instagram.com/philpallen Twitter: www.twitter.com/philpallen www.philpallen.coConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/ 

This episode is sponsored by The Perfect Match.Take 30 minutes to create a quick mood board as a design exercise. You'll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD and a Wacom* tablet! Don't freak out: submissions are not spec work and are only used as entries for game play.This month's mood board challenge is open to creatives residing in the United States, Canada (excluding Quebec), the United Kingdom, Denmark, Norway, Ireland, Finland, and the Netherlands. Government employees are NOT eligible to participate. Entrants that meet the requirements receive a $50 USD gift card and a $25 will be donated to the National Partnership for Women & Families on behalf of your entry.To learn more and play head to https://www.theperfectmatch.co/play*Game show contestants are eligible to win prizes sponsored by Wacom in August and September.

What is viral marketing? How can you make your brand go viral? What are the benefits? The risks? How does going viral impact your brand and ultimately your bottom line? Known as the Viral Marketing Queen, Katya Varbanova is a viral content creator and social media marketing strategist who helps entrepreneurs grow & monetize massive audiences online.  As the founder of Viral Marketing Stars® she teaches clients how to make $20k+ per month selling digital information products. Katya has helped more than 10,000 paying customers, enabling many to go viral, secure TEDx Talks, attract book deals, and gain mainstream recognition for their work. She has spoken on stages across the world, reached more than 100K followers through her social media channels, and appeared in traditional media, including CNN International, Forbes, Entrepreneur, and The Smartest Guys in Marketing. Katya has worked for over 10 years in marketing, sales and brand management, handling accounts for Santander, Hewlett Packard, Dell and Superdry. We talk about:[2:20] How Katya got into business and entrepreneurship[4:30] What gives Katya the confidence to build her brand and business[10:20] Katya's opinion of ‘virality' and content that actually works[17:50] How Katya makes content creation effortless for you[22:10] Tips to creating reels and TikToks consistently [26:35] How to measure and evaluate your bottom line[30:35] What Katya wishes everyone knew about entrepreneurshipResources mentioned in episode:Psychology in Seattlewww.5minutereels.com  Connect with Katya here:Instagram: www.instagram.com/theofficialkatyaTwitter: https://www.twitter.com/_officialkatyaFacebook: https://www.facebook.com/facebook.com/theofficialkatya www.katya.com Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/

How can you build a mission-driven brand? Your brand is an extension of you, your vision and your values. When you give yourself permission to align these pieces together, you develop a mission-driven brand. Joining me for this conversation is Michelle Rogers. Michelle is a health consultant and experienced Naturopathic doctor, business guide and creator of The WELLthy Woman movement. She helps health and wellness practitioners shift into the online space and scale their business so they can share their unique magic, improve lives, and affect change in the current healthcare paradigm using an integrated approach of business and clinical strategy.  Michelle pulls from over 10 years as a naturopathic doctor, her own signature functional lab analysis methodology, and experience as the CEO of a thriving multi-six figure business into her group mentorship programs in order to guide her clients to better client results and freedom-filled business success.  We talk about:[2:30] The story behind Michelle's businesses[4:15] How Michelle is driving change through her brand[6:40] Tips to get tap into your magnetism [8:30] Going against the common ways of building a brand[11:10] Finding the inner conviction to take scary leaps[13:15] The benefits of having a ‘flow' week[17:30] How to get back into trust if you've fallen off[20:30] Creating your big vision  Resources mentioned in episode:Bruce Lipton: The Biology of Belief: https://www.youtube.com/watch?v=9Ess7R_Kg_I Connect with Michelle here:Instagram: www.instagram.com/wellthywoman.co Twitter: www.twitter.com/wellthywoman Facebook: https://urlgeni.us/facebook/buildyouronlinepracticeOnline Practice Advantage Quiz: https://quiz.tryinteract.com/#/627c3d8058eed300187f3db7www.wellthywoman.co  Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/ 

Can you use intuition to scale your brand? When we tap back into our innate source energy, we can approach our business and life decisions with more clarity, purpose and intention. In this episode, Elysia Skye joins me for a conversation surrounding intuition and leveraging it to scale our brands. Elysia Skye is an intuitive business coach who helps heart-centered coaches and creatives claim limitless success without the fear of being judged from having inauthentic strategies by using mindful accountability and intuitive direction.  She works with individuals and corporate teams using the proven techniques she developed for her online coaching programs, The Brilliance Method, as well as Course Creation Clarity.  She lives in Nashville, Tennessee with her rock star husband and 4 rescues (2 dogs and 2 cats). She loves live music, especially Pearl Jam, and enjoys learning new things every day - especially when it comes to the human mind and heart. We talk about:[3:45] The process of trusting your intuition [6:15] The Brilliance Method[16:10] How to cultivate the ability to listen to our intuition[21:25] Tips to get back into self-trust[25:00] Shifting from fear and back into love[31:00] Elysia's favorite way to learn[34:35] The power in taking our blinders off Resources mentioned in episode:The Big Leap by Gay HendricksThe Quinn Essentials by Andrea QuinnReceive the checklist I used to make $11k in 11 days when I was terrified of sales: https://thebrillianceinnercircle.thebrilliancemethod.com/11k_checklistGet a $100 VIP upgrade for free for Elysia's next virtual retreat. Visit https://linktr.ee/elysiaskye for the current retreat offer. Once you've bought your $97 general admission ticket, email her at elysia@thebrilliancemethod.com to let her know you're a Kaye Putnam podcast listener for the VIP upgrade.Connect with Elysia here:Instagram: www.instagram.com/elysiaskyeTwitter: http://www.twitter.com/elysiaskye Facebook: https://www.facebook.com/groups/trailblazercommunity www.thebrilliancemethod.com Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/

How do brand and psychology intersect? Welcome to the Brand Gravity Show, where host and Brand Strategist Kaye Putnam explores the relation and science between branding, emotions, and psychology.Whether you're new to branding and business or are looking for ways to up your game, you will learn all you need on this show. Each week, Kaye interviews subject matter experts and showcases visionary entrepreneurs with exceptional brands. Together, they cover everything from how to attract ideal clients and customers on a gut, and emotional level, to aligning your expression with your core identity. Be sure to subscribe to the show and connect here for more: https://www.kayeputnam.com https://www.instagram.com/kayeputnamhttps://www.youtube.com/user/marketingkaye 

Episode 73: How to Cure Shiny-Marketing-Tactic Syndrome for Good Welcome to episode seventy-three of the Cocktails & Content Creation Podcast! For this episode, we're talking about how to Cure Shiny-Marketing-Tactic Syndrome for Good with Kaye Putnam.  In our seventy-third episode you'll learn: What Shiny-Marketing-Tactic Syndrome is How understanding your Brand Archetype can help you to avoid it The three systems to help you keep your focus and not get distracted by all the noise How to develop content based on your initial offer Why your brand strategy can come after developing your first offer or serve and how that works About our Guest: Entrepreneurs around the world hire Kaye Putnam and her team to define and build their brands. They set the stage for their greatest life's work. Kaye has a degree in Marketing with a Psychology minor, but her true education comes from working with a variety of entrepreneurs. She's worked with public speakers from TEDx, writers with hot-selling books, and within a variety of industries – from real estate to coaching. She helps her clients to evolve from a place of ambiguity and distraction to a place of aligned action. She believes that a  brand is so much more than design. She starts by uncovering the psychology of the brand. Then her team uses beliefs, personality, and timeless archetypes to define her client's core message. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram).  Links & Resources: http://kayeputnam.com (Kaye Putnam) https://www.facebook.com/marketingkaye (Kaye Putnam on Facebook) https://www.instagram.com/kayeputnam/ (@kayeputnam on Instagram) https://www.youtube.com/channel/UCxWd1bpFpuLJTNXlyFUZyKA (Kaye Putnam on YouTube) https://www.linkedin.com/in/kayeputnam/ (Kaye Putnam on LinkedIn) https://www.kayeputnam.com/typequest/ (‘TypeQuest) - Free Brand Archetype Challenge Hosted by Kaye Putnam Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”

Branding has become synonymous with pretty Instagram feeds and the colors and fonts we use but your brand is something much deeper and more valuable. Kaye Putnam walks you through why your brand is a powerful asset in your business, where branding fits into the process, and how to work with a team and keep your brand consistent. Key Takeaway When everything is viewed through the lens of your brand, business decisions become easier.  We talk about What's a brand archetype and why you need one How to grow with your brand instead of rebranding every couple of years Where to focus your time and energy first How to know it's time for a rebrand Kaye's lifestyle boundary for her business The worst cookie-cutter advice Kaye's been given on her lifestyle business Links To read the transcript and explore other episodes go to https://dianemayor.com/157 (dianemayor.com/157)

Can you attract an ideal client with your brand personality? Most lawyers don't get to learn the branding, marketing and content creation piece of their business while in law school. The challenge is, in order to be relevant in today's digital economy, you have to have a presence online. When it comes to brand personality, it's so much deeper than the colors you pick or the fonts you use. It's the psychology behind it, and how it creates deep and lasting connections with your potential clients. Joining me for this episode is Kaye Putnam, the psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from international corporations to solo-entrepreneurs, she developed her signature Clarity Code™ method. She believes that business should be more human and that all entrepreneurs have an inner-genius they can use to impact the world. She works with students in her Brand New Brand incubation program and with clients 1-on-1. When she's not transforming brands, she's exploring the world with her husband and two little ones. Kaye gives listeners actionable tips on: Why thinking about your brand personality is necessary Decoding brand archetypes  The impact emotional connection has on your brand Why branding is deeper than colors and fonts Resources mentioned in this episode:Psycho-Cybernetics by Maxwell MaltzConnect with Kaye here: Instagram Twitter LinkedIn Facebook http://kayeputnam.com/   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Can you attract an ideal client with your brand personality?   Most lawyers don't get to learn the branding, marketing and content creation piece of their business while in law school. The challenge is, in order to be relevant in today's digital economy, you have to have a presence online.   When it comes to brand personality, it's so much deeper than the colors you pick or the fonts you use. It's the psychology behind it, and how it creates deep and lasting connections with your potential clients.   Joining me for this episode is Kaye Putnam, the psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from international corporations to solo-entrepreneurs, she developed her signature Clarity Code™ method. She believes that business should be more human and that all entrepreneurs have an inner-genius they can use to impact the world. She works with students in her Brand New Brand incubation program and with clients 1-on-1. When she's not transforming brands, she's exploring the world with her husband and two little ones.   Kaye gives listeners actionable tips on: Why thinking about your brand personality is necessary Decoding brand archetypes  The impact emotional connection has on your brand Why branding is deeper than colors and fonts Resources mentioned in this episode: Psycho-Cybernetics by Maxwell Maltz Connect with Kaye here: Instagram Twitter LinkedIn Facebook http://kayeputnam.com/   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Can you attract an ideal client with your brand personality?   Most lawyers don't get to learn the branding, marketing and content creation piece of their business while in law school. The challenge is, in order to be relevant in today's digital economy, you have to have a presence online.   When it comes to brand personality, it's so much deeper than the colors you pick or the fonts you use. It's the psychology behind it, and how it creates deep and lasting connections with your potential clients.   Joining me for this episode is Kaye Putnam, the psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from international corporations to solo-entrepreneurs, she developed her signature Clarity Code™ method. She believes that business should be more human and that all entrepreneurs have an inner-genius they can use to impact the world. She works with students in her Brand New Brand incubation program and with clients 1-on-1. When she's not transforming brands, she's exploring the world with her husband and two little ones.   Kaye gives listeners actionable tips on: Why thinking about your brand personality is necessary Decoding brand archetypes  The impact emotional connection has on your brand Why branding is deeper than colors and fonts Resources mentioned in this episode: Psycho-Cybernetics by Maxwell Maltz Connect with Kaye here: Instagram Twitter LinkedIn Facebook http://kayeputnam.com/   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Talking with expert brand strategist and the founder of Kaye Putnam and the extremely popular Brand Archetype Quiz (find out which of the 12 archetypes you are!), we talk all about the importance of your brand archetype! LINK TO THE QUIZ https://www.kayeputnam.com/brandality-quiz/ Kaye Putnam is the psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from international corporations to solo-entrepreneurs, she developed her signature Clarity Code™ method. She believes that business should be more human and that all entrepreneurs have genius they can use to impact the world. She works with students in her online courses and with clients 1-on-1. When she's not transforming brands, she's exploring the world with her husband and two little ones. www.facebook.com/marketingkaye www.instagram.com/kayeputnam Jenna Redfield is the founder of LeadJenna, a social media marketing education business, focusing on video classes & 1:1 coaching to share the latest social media strategy & advice. She is also the founder of Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small businesses, entrepreneurs & creatives. YouTube Channel www.youtube.com/jennaredfield Free  Lead Generation Masterclass https://www.leadjenna.com/masterclass Gram Mastery Instagram Marketing Online Course https://www.masterthegram.com Join the Facebook Group https://www.facebook.com/groups/twincitiescollective Coaching https://www.leadjenna.com/intensive Find the podcast on all platforms https://www.collectivemarketingpodcast.com Follow us on Social https://www.instagram.com/twincitiescollective https://www.instagram.com/jennaredfield  

Talking with expert brand strategist and the founder of Kaye Putnam and the extremely popular Brand Archetype Quiz (find out which of the 12 archetypes you are!), we talk all about the importance of your brand archetype!LINK TO THE QUIZhttps://www.kayeputnam.com/brandality-quiz/Kaye Putnam is the psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from international corporations to solo-entrepreneurs, she developed her signature Clarity Code™ method. She believes that business should be more human and that all entrepreneurs have genius they can use to impact the world. She works with students in her online courses and with clients 1-on-1. When she’s not transforming brands, she’s exploring the world with her husband and two little ones.www.facebook.com/marketingkayewww.instagram.com/kayeputnamJenna Redfield is the found of Collective Social Media, a social media marketing education business, focusing on video classes & 1:1 coaching to share the latest social media strategy & advice. She is also the found of Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small businesses, entrepreneurs & creatives.Free Social Media Masterclasshttps://www.collectivesocialmedia.com/masterclassAcademywww.collectivemarketingacademy.comJoin the Facebook Grouphttps://www.facebook.com/groups/twincitiescollectiveCoachinghttps://www.jennaredfield.com/coaching-programsFind the podcast on all platformshttps://www.collectivemarketingpodcast.comFollow us on Socialhttps://www.instagram.com/twincitiescollectivehttps://www.instagram.com/collectivesocialmedia.co

Today on the podcast we have Kaye Putnam. Kaye is is a psychology-driven brand strategist for entrepreneurs. Through work with over 100 clients, from Fortune 50’s to entrepreneurs, she developed the In Demand Brand method. She has had some crazy success though with her famous opt-in. 55,000 people have taken her psychology quiz all about branding and ya’ll need to take it too. Inside this episode, all three of us nerd out pretty hardcore. We talk about the psychology behind understanding your competition and establishing your brand presence. We uncover a couple of the most popular archetypes and the least popular ones. Kaye brings to the conversation a different way of looking at your brand, your messaging, and what you’re serving to your clients based on what you are actually best at and who you are as a human being, which is like the easiest and the best thing to do, right? Of course, we also talk about her quiz, and the strategy behind how she set that up, how she has collected the leads, and what it’s meant for her financially. This a good one to listen to just to uncover a little bit more about yourself and how you can use that to craft your brand messaging to your benefit.

Do you want to learn how to build psychology-driven brands?

In this episode, we sit down with the wonderful Kaye Putnam, a psychology-driven brand strategist from South Carolina. We geek out about all things brand thinking. We get into the meaning of ‘psychology-driven branding’, about knowing your brand and living your brand. Kaye shares her ‘4C Brand Strategy Framework’ which helps to bake psychological principles into brands. We also discover Kayes inspirational story, her obsession with human decision making and how this helps her in her work + how she keeps a work life balance as a Mum and entrepreneur. ABOUT OUR GUEST: Kaye Putnam is a psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from international corporations to solo-entrepreneurs, she developed her signature Clarity Code™ method. She believes that online business should be more human and that all entrepreneurs have genius they can use to impact the world. She works with students in her brand incubation program and with clients 1-on-1. When she’s not transforming brands, she’s exploring the world with her husband and two little ones.

Kaye Putnam moved around a lot having a military family, and companies weren't always so kind about that. She saw her salary stagnating a lot more than she'd like, so she set out to build her own company instead of just staying in a system that wasn't serving her well. Now she makes more money in a month than she used to make in a year at her old job. This is an amazing story. Kaye's Website: https://www.kayeputnam.com/

Kaye Putnam moved around a lot having a military family, and companies weren't always so kind about that. She saw her salary stagnating a lot more than she'd like, so she set out to build her own company instead of just stay... Kaye Putnam moved around a lot having a military family, and companies weren't always so kind about that. She saw her salary stagnating a lot more than she'd like, so she set out to build her own company instead of just staying in a system that wasn't serving her well. Now she makes more money in a month than she used to make in a year at her old job. This is an amazing story. Kaye's Website: https://www.kayeputnam.com/

Today’s guest is Kaye Putnam. I’m a huge fan of hers. Seriously, I actually take her branding courses and they have helped me so much with my brand and understanding myself. Plus, I made an awesome friend in one of the courses as my accountability buddy. (cheer for awesome connections) And, I just found out… Read More Episode 190: Embrace Who You Are and Your Brand with Kaye Putnam

Does your brand reflect your truth? Do you feel like your brand is not showing up right for the people you want to reach out to? In this episode, we are excited to bring in one of the best brand strategists, Kaye Putnam. Kaye is a psychology-driven brand strategist who helps entrepreneurs through her Clarity Code and her Brand Personality Archetype Quiz. She believes in pursuing audacious dreams and that there is a genius that lives inside every entrepreneur. Kaye shares why a brand is not just about the graphics, the colors, or the latest fonts.  As Kaye would say it, if you want to “Build your brand on truth, not trends”, then this podcast is perfect for you. Listen in and enjoy!   In The Episode: 0:30 Who is Kaye Putnam and how does she help new coaches 3:25 Kaye shares her story on how she started with her business and how she discovered the Brand Archetypes 6:25 What is an Archetype?  9:30 Kaye shares her thoughts on building brands on the truths not the trends. 11:32 What is a brand? What are the key things you need to think about first? 14:25 Why most entrepreneurs don't want to be visible and show up in their unique way? 17:30 What are the first steps of Kaye to help people find their brand? 19:45 Why do we edit ourselves and our brand? 21:50 Kaye shares the 12 Brand Archetypes and how they show up. 28:00 What advice can Kaye give to people who want to build their authentic brand?   Quotes: “Build your brand on truth not trends.” “I've been on a constant mission to find out who I am and how to express it to the world, and the tools that the archetypes provided gave that clarity.” “Archetypes are patterns of the collective unconscious or categories that we see all over the world.” “We need to build our brands based on what is going on inside and translate that into outward cues.” “Your brand is who you are and it is a process of you being more in alignment with who you are over time.” “Your brand is your identity and what makes you different from everybody else.” “We are in this rough slab of marble. There's greatness inside of us and chisel out the pieces that aren't really you.”   Connect With Kaye: Website - https://www.kayeputnam.com/ Facebook - https://www.facebook.com/marketingkaye/ Instagram - https://www.instagram.com/kayeputnam/ Kaye's Brand Personality Archetype Quiz - https://www.kayeputnam.com/brandality-quiz/ Kaye's Brand Fluency - https://www.kayeputnam.com/get-brandfluency/

Brand strategist Kaye Putnam started working online to have a sense of stability when her husband’s military job kept their family on the move. But in her first six months online, she struggled to sell even a $97 copywriting service.But everything finally clicked into place when Kaye discovered the brand archetypes framework. And since 2013, Kaye’s business has grown by helping business owners get clarity on their brands.Because branding is about much more than just colors and images. And in today’s episode, Kaye explains how the 12 archetypes can help you make strategic psychology-based decisions about your business. She stresses the importance of rooting your branding in who YOU are, not what’s trending, and she walks through the blend of courses and 1:1 services in her business. In short, today’s episode is all about understanding yourself and your brand will help your business grow.To learn more about Kaye Putnam, her brand archetype quiz, or Teachable, visit teachable.com/eit25.

Kaye Putnam uses psychology-driven branding to scale businesses and entrepreneur's personal brands and create more loyal buyers. We talked LIVE in The One Percent group. To join our members area visit: www.Capitalism.com/1 Whether you're building a personal brand or selling physical products, effective branding is the only way to really stay ahead of the game. In this interview I put Kaye on the spot and asked her assess MY brand after taking her personality quiz online.

There are so many things that go into strong, strategic branding to help our clients grow their business and achieve their goals. One thing that many people might not be thinking about is the actual psychology aspect that can help you develop your clients’ brands. Truth be told, we’ve never thought about psychology when it Continue Reading The post 090: Psychology-Driven Brand Strategy with Kaye Putnam appeared first on Get Back To Design.

Kaye Putnam is a psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from global brands to solo business owners, she developed The Clarity Code. She believes in pursuing audacious dreams and that there is genius that lives inside every entrepreneur. When you have a clear brand, your clients love, respect, and are willing to pay premium prices for your work. It gives you the clarity and confidence to scale your impact and income. She works with students in her programs and with clients 1-on-1. When she’s not transforming brands, she’s exploring the world with her husband and two little ones. They love eating their way across their home of Naples, Italy.

Do you ever experience “design block” or personal branding BLEGH when you think about how to present yourself and your business online? If so, you are not alone! That makes at least two of us :) You are going to love this episode with brand strategist Kaye Putnam on authentic expression, the 12 brand archetypes, and why sometimes understanding our own brand is like reading a label from the inside of a jar—and what to do about it. Kaye believes that when you have a clear brand, your clients love, respect, and are willing to pay premium prices for your work—which gives you the clarity and confidence to scale your impact and income. Speaking of which! If you haven’t yet signed up for my free upcoming 90-minute Masterclass on 10 Scalable Streams of Solopreneur Income on 10/10 at 10am ET, you can do that here » Check out full show notes from this episode with links to resources mentioned at PivotMethod.com/137. Enjoying the show? Pivot Podcast is listener supported—consider donating to become a Pivot Insider and you’ll get access to a private monthly Q&A call where you can ask me anything—our next one is coming right up! On my birthday, 10/9 :) Shout-out to my fellow Libras!

Today I have a conversation with Kaye Putnam about branding. This is such a great topic for chiropractors because so many chiropractors are copying each other. They look the same. They say the same things. Then they wonder why people treat them like a commodity. It’s because they are! In this episode, we talk about the importance of identifying your brand and communicating it effectively. We discuss why quality is a better starting point than quantity. We talk about ways to identify your branding type and Kaye’s branding quiz. Enjoy!

Come follow us on Instagram - www.instagram.com/systemssavedmeGUEST BIO:Kaye Putnam is a psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from global brands to solo business owners, she developed The Clarity Code. She believes in pursuing audacious dreams and that there is genius that lives inside every entrepreneur. When you have a clear brand, your clients love, respect, and are willing to pay premium prices for your work. It gives you the clarity and confidence to scale your impact and income.She works with students in her programs and with clients 1-on-1. When she’s not transforming brands, she’s exploring the world with her husband and two little ones. They love eating their way across their home of Naples, Italy.WHERE YOU CAN FIND KAYE PUTNAM:https://www.kayeputnam.com/https://www.facebook.com/marketingkayehttps://twitter.com/marketingkayehttps://www.instagram.com/kayeputnam/https://www.pinterest.com/kayeputnam/FREEBIE - Free Brand Personality Quiz See acast.com/privacy for privacy and opt-out information.

Kaye Putnam is a psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from global brands to solo business owners, she developed The Clarity Code. She believes that when you have a clear brand, that your clients love and respect, they will be willing to pay premium prices for your work. Kaye believes that a strong brand gives you the clarity and confidence to scale your impact and income. When she’s not transforming brands, she’s exploring the world with her husband and two little ones. They love eating their way across their home of Naples, Italy.   On today’s episode, we talk about key components of a strong brand, how Kaye has created a location independent business and she shares a branding exercise that you can do right now! ON TODAY’S EPISODE: A misconception that online business owners have about branding How Kaye helps clients define their unique brand advantage How she works with companies to figure out their “why” and the meaning behind what they're doing What key components that go into creating a strong brand The common fears she sees among her clients The challenges Kaye faced early on in her business How her brand culture impacts her hiring decisions How moving every few years has impacted her business and how she works with her clients Kaye’s experience with transitions and how she handles things when they don’t go as planned The things Kaye tells people to take a look at first and foremost to strengthen their brand What’s next for Kaye KEY TAKE-AWAYS: “Instead of trying to mold your brand or mold your business into what you thinking that the market wants from you, it's actually much, much more productive to first figure out who you are at your best, at your strongest.” - Kaye Putnam “Let's name your strength so that you can step into it, and own it.” - Kaye Putnam “You want to build your brand on a truth not trend.” - Kaye Putnam “When you're building a brand, you're building a long-term relationship with your clients and customers.” - Kaye Putnam “It's a feedback loop where you're putting stuff out into the market, you're getting responses from the market, and then you're continually getting better and better being your brand.” - Kaye Putnam “Once we're consistent and cohesive and compelling, then people start to pay attention.” - Kaye Putnam “Scale has always been my arch nemesis, and it's actually where my focus is now.” - Kaye Putnam “Figure out what that higher order movement is behind your brand and that's what also gets your team really excited about building this bigger thing.” - Kaye Putnam “We've been traveling all over Europe for the last couple of years, two toddlers in tow, because this business is set up this way.” - Kaye Putnam “I've had times in my business where I'm really focusing on the business and then you also need to have times where you're really just focusing on life.” - Kaye Putnam “There's a lot to be said for building up your own website or creating the blog post because you own that space, it's not at the mercy of algorithms or Facebook rules or whatever it might be.” - Kaye Putnam “I think people are fearful of repelling people that aren't the right fit but really, it just enables you to take to the right people more clearly and speak to their needs better.” - Kaye Putnam CONNECT WITH KAYE PUTNAM Website: http://kayeputnam.com Facebook: http://facebook.com/marketingkaye Instagram: http://instagram.com/kayeputnam Pinterest: http://pinterest.com/kayeputnam   LINKS Free Five Day Challenge: https://kayeputnam.com/miniclass BOOTH BLUEPRINT If you’re gearing up for trade show season and need help creating a beautiful booth that doesn’t break the bank, I want to invite you to my free masterclass.   I’m sharing my three secrets to maximize your trade show investment and keep wholesale orders coming in long after you trade show end.  To join me for this FREE workshop, head to www.theboothblueprint.com to register! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Kaye Putnam is the woman you want on your team when it comes to branding. After working with clients ranging from Fortune 50 companies to small start-ups, she's brought of all her insights and wisdom together into her signature In Demand Brand Method. What makes Kaye's work so special is that she shows entrepreneurs how to cut the noise and stand out from the crowd by getting to the heart of who you are really and what your secret sauce is. How does she do that? First, by helping entrepreneurs discover their brand ‘archetype' and then giving them the tools to double down on that to attract their ideal clients. In our conversation, we talk about the strategies you can use to attract your dream clients and repel the people you're not meant to serve. She shares the key things every brand needs to stand out and also sheds light on the systems you need to have in place in order to maintain your brand voice and identity as you scale. This is episode is brimming with so many incredible, actionable nuggets of wisdom that you can start implementing into your business straight away. Enjoy! Help Us Spread the Word · Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Resources: · Take the brand quiz here: http://bit.ly/2LJaL6l Work with Naomi: · Apply to join our business accountability group: http://bit.ly/2IvCXaJ · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Join the Community · For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo

This week on Becoming Fearless, meet Kaye Putnam, a psychology-driven brand strategist for entrepreneurs looking to scale their brands. Kaye got her degree in Marketing with a minor in Psychology and worked for a large company right out of college. But, with her husband’s job moving them every two years, she soon grew frustrated with having to bounce from job to job. She decided it was time to start her own online business, and after lots and lots of research, developed her business and defined her brand. Join Annie and Kaye as they talk becoming self-aware, defining your beliefs, honoring your genius, and taking criticism with grace.

“The confused mind doesn’t buy.” As a psychology major — I know enough to be dangerous — I couldn’t wait to talk with Kaye Putnam. A psychology-driven brand strategist, she works with entrepreneurs from startup to high-growth. Creating a standout brand is harder than ever today. Brand builders need to understand how to appeal to customers’ hearts and minds. We discussed brand archetypes and critical questions on this week’s episode of the On Brand podcast presented by Twenty20. About Kaye Putnam Kaye Putnam is a psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from global brands to solo business owners, she developed The Clarity Code. She believes in pursuing audacious dreams and that there is genius that lives inside every entrepreneur. When you have a clear brand, your clients love, respect, and are willing to pay premium prices for your work. It gives you the clarity and confidence to scale your impact and income. She works with students in her Brand New Brand incubation program and with clients 1-on-1. When she’s not transforming brands, she’s exploring the world with her husband and two little ones. They love eating their way across their home of Naples, Italy. Episode Highlights The biggest misconception about branding. “There’s a big misconception with entrepreneurs about branding. They think it equals design. But it’s so much more than that …” “Your brand is what believe about you — it’s your heart and soul.” With this strong definition, it’s surprising that so many create boring brands that don’t stand out. As Kaye cautions, “The confused mind doesn’t buy.” The answer? Embrace the 12 brand archetypes. Archetypes have been key story elements since Plato. If you look at some of the strongest brands today, they have found a way to build on established archetypes. Apple is “the magician.” Harley Davidson is “the rebel.” When brands do this, they get the added meaning from the archetypes consistent use over time. We know what a rebel does. If we know Harley Davidson is a rebel, we intrinsically know more about the brand. Three key questions to ask. “I always like to ask three questions when working with a new client. (1) What is your brand utopia? What are you working toward? (2) What do you believe? And, finally, (3) What is the flip side? Who are your brand enemies?” But it’s not enough to just ask these questions. “You have to document them so others know how to be the brand.” This is especially valuable as your brand grows over time. What brand has made Kaye smile recently? “This morning when I was going to the bathroom …” is always a fun way to start a story! And what did Kaye find in her friend’s bathroom? Poo~Pourri. An innovative, standout brand if ever there was one. Listen to Poo~Pourri Founder Suzy Batiz’s episode of the On Brand podcast. To learn more, go to kayeputnam.com and take her brand archetype quiz! As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Thanks again to our sponsor Twenty20. Your source for on brand photography for your brand. You can get five photos with Twenty20’s one-week free trial at Twenty20.com/OnBrand. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

"What the heck should my brand look and feel like? What sets me apart? How do I show up in a sea of noise?"These are questions I hear a lot, and this week on the show Kaye Putnam is here to help us out in a major way.Kaye is a psychology-driven brand strategist for entrepreneurs. She helps business builders create drool-worthy brands that really underscore a core message. And bonus, she's got awesome free content on unlocking your brand advantage!In the courage part of the episode, Kaye shares her awkward start to online business and how trying to be "like everyone else" got her nowhere fast. Then in the the clarity part, she shares three exercises that all of us can dive into to uncover brand clarity. We're talking about attracting ideal clients and the importance of repeling bad fit ones.IN THE COURAGE PART, YOU'LL HEAR: Kaye's business and how she earns her livingWhat she does on a daily basis when working with clientsHer story and how she got to where she is right nowHow psychology fits in her businessThe story behind the awkward start of her online businessHow she reconciles all of the advice she gets from people- Developing her own tool to identify brand archetypes for herself & her audienceAND THEN IN CLARITY, WE'RE TALKING:Three exercises to achieve brand clarity...1. Identifying your primary and secondary archetype2. ”I believe" exercise3. ”Flip the script" exercise

In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Kaye Putnam, Founder and Psychology Driven Brand Strategist at KayePutnam.com. Kaye transforms brand strategies and website, working with clients at varying stages of entrepreneurship both 1:1 and through online courses. Learn how she is embracing growth while helping her clients do the same. Links: Kaye Putnam's Website Kaye on Instagram

Today on the podcast we have Kaye Putnam. Kaye is is a psychology-driven brand strategist for entrepreneurs. Through work with over a 100 clients, from Fortune 50’s to entrepreneurs, she developed the In Demand Brand method. She has had some crazy success though with her famous opt-in. 55,000 people have taken her psychology quiz all about branding and ya’ll need to take it too. Inside this episode, all three of us nerd out pretty hardcore. We talk about the psychology behind understanding your competition and establishing your brand presence. We uncover a couple of the most popular archetypes and the least popular ones. Kaye brings to the conversation a different way of looking at your brand, your messaging, and what you’re serving to your clients based off what you are actually best at and who you are as a human being, which is like the easiest and best thing to do, right? Of course we also talk about her quiz, and the strategy behind how she set that up, how she has collected the leads and what it’s meant for her financially. This a good one to listen to just to uncover a little bit more about yourself and how you can use that to craft your brand messaging to your benefit. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

Kaye Putnam specializes in psychology-driven brand building for entrepreneurs with big ideas. In this episode we talk about her journey helping entrepreneurs and businesses overcome the questions of their brand. We discuss a wide range of topics including accountability, MasterMind groups, brand archetypes, travel and working remotely, and inspiration. This episode is packed with so much great information and resources you can apply to your dream or idea.About Kaye PutnamHi there! I’m Kaye Putnam, a psychology-driven brand strategist. I’ve been fascinated with the magic of business my whole adult life. I started my first successful business at 16. I got my degree in Marketing and Psychology. And now, 13 years of working with businesses later, I want you to be the next brand I help transform.My greatest talent is the ability to draw out a truly important message from a million different ‘good’ ideas to create something remarkable. In past roles, agency clients invested in high 5-figure contracts to work with my team. Now, I’m more passionate about helping people like me – entrepreneurs and small business owners – transform their dream future into a reality. I created the In Demand Brand Method to create a brand that attracts the best clients for you.I truly believe that there is genius in every entrepreneur. By helping you share yours, I get to indirectly improve every person’s life that you touch. It’s what I call ‘exponential impact’ and it drives me every day. I’d be honored to be the partner that brings out your genius to share with your world.Website: http://kayeputnam.com/Brand Personality Quiz: http://kayeputnam.com/brandality-quiz/Facebook: https://www.facebook.com/marketingkaye/Twitter: https://twitter.com/marketingkayeInstagram: https://www.instagram.com/kayeputnam/

As a US military wife, being freelance suits Kaye perfectly. Wherever in the world she might find herself, she has the ability to work remotely with clients to help them build their brands. She shares really great tips on remote working, branding and how she's used content marketing to build her business. Love learning from other freelancers like this? Check out the website beingfreelance.com, subscribe to the podcast and to the newsletter. You'll also find key takeaway points and useful links for this episode. That's beingfreelance.com Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.

Today's episode is all about branding. If you're struggling with how to brand yourself, this is a great one to listen in on. Kaye's sharing the pros and cons of a personal brand and a company brand. And I talk about why EVERYONE has a personal brand. A little about Kaye... Kaye Putnam leads marketing and branding strategy at the agency, INFINITUS, where she helps clients that range from Paleo Cookbooks to a national nonprofit stand out in our crowded world and build relationships with their people. To help define brand personality for herself and clients, she developed a quiz. She co-hosts the Limitless Business podcast and is excited to be launching a solo podcast called the In Demand Brand in February 2015. Above all, she believes in playing big and making brands personal. Kaye’s a proud mom to a 2 year old boy, Afton, and a Boston Terrier, Zoey. She’s a military spouse and currently lives in paradise in Honolulu, Hawaii.   Resources Hit the Mic VIP Work with Stacey 1 on 1  Kaye's Brandality Quiz The brand board Kaye and I did at my rebrand The Limitless Business Podcast Connect with Me Get YOUR question on a future episode Email me at hello@thestaceyharris.com Tweet with me and include #HittheMic Be sure to leave your review on iTunes or Stitcher for a shoutout on a future show

Scott Oldford is a successful entrepreneur who runs strategy and direction for Infinitus, a marketing technology company based in St. John's, Newfoundland, Canada. He also co-hosts the amazing, Limitless Business Podcast with Kaye Putnam. Talking about dinners with strangers, networking, and entrepreneurship. NBN26 Show Notes Join the NBN Club today. Listen to episode 26 in iTunes or Stitcher. Support the show and gain back control of your email inbox. Check out SaneBox now for your free 14-day trial. Record your audio comment or networking tip here. Check out New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods. Talk to Strangers, my article from the Tennessean about my dinner with Scott and Kaye. Inspired by Dan Martel, who invites strangers out for dinner each place he travels to. Scott generously gathers strangers together for a Limitless Lunch or Limitless Dinner, which he calls a “blind date for entrepreneurs”. Lessons learned and steps you need to take to organize a meal for yourself. Scott uses Clarity.FM to research people to invite. Here's my page if you're interested. If you have to use your phone, you have to pay for dinner. If you cancel last minute you're banned for life. Scott sends a monthly email after the events to check-in. He celebrated his birthday with eight complete strangers in Miami. “When you make the people around you winners, you become a winner.” Check out my interview with Chris Brogan (LISTEN) and read, The Freaks Shall Inherit the Earth . Scott started selling eggs at seven years old. He started programming by the time he was nine. He had his first client at eleven. Nobody knew how old Scott was until he was 16. Scott became obsessed with knowing people. Every single part of it was because of relationships and connections he made. There's a social currency established in life. How Scott keeps track of his relationships. Scott's podcast, The Limitless Podcast, launched and went to #1. He wrote 1,700 emails to his contacts to let them know about it, which helped him reach that milestone. Scott sends short video messages to his clients. They sometimes reply with their own videos. App Recommendation: Zombie Puzzle Panic. Book Recommendation: The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday. Contact Scott: @scottoldford on Twitter or visit GoInfinitus.com. Please leave a review and subscribe to the show in iTunes or Stitcher Radio. Every review is sincerely appreciated. Affiliate links used. Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba. Thanks for listening. You rock!