Podcasts about return on relationship

Our relationships are currency. We need to honor them, invest in them, and start measuring our ROR (Return on Relationship). But how do we do this? Our special guest, Kathryn Rose from channelWise will share some real-world, practical ideas that will help you maximize your relationships effectively and efficiently. 

Ted Rubin is a social marketing strategist, international speaker, business advisor, and author. Known for his ability to make personal connections with people, Ted coined the term Return on Relationship™ (ROR) — proposing authentic relationships create value for both parties. His book, Return on Relationship, is based on this premise and presents practical, real-world ideas to help businesses maximize their potential using community-focused internet resources.  Ted is also a strategic advisor, investor, and board member for multiple entities in various industries, including Evergreen Trading, The Coupon Bureau, Impactica, Spaceback, and SheSpeaks Inc. In this episode… eCommerce brands are quickly losing customer interest due to impersonal marketing strategies. With numerous companies selling similar products and services, novel approaches are sparse, making it challenging to distinguish between competitors. Amidst competing brands, how can you personalize your marketing efforts to entice and retain customers?   Mass emails are a leading marketing strategy for many brands because of their convenience. Lack of personalization, however, does little to convince a consumer they are valued. Ted Rubin implores brand marketers to invest in strategies that cultivate a mutually beneficial relationship. Gathering intel on customer preferences and prioritizing their worth will garner appreciation and loyalty — improving a business' reputation. On this episode of the Up Arrow Podcast, William Harris welcomes Ted Rubin, strategic relationship advisor, to discuss how e-commerce enterprises can boost their brand and reputation by valuing return on relationships. Ted's marketing career provides perspective on maintaining a social media presence and strategies for personalizing the customer experience. He also urges e-commerce businesses to reevaluate the efficacy of their email marketing habits and shift to an omnipresent marketing mindset.

Jim Schneider is a deeply spiritual individual who founded Eyes of Faith in 2008 with a divine vision to fill a gap in the optical industry for faith-based brands. His company, which connects eye doctors and patients to a global mission of serving those in need of optical and spiritual help, has since provided eye care and hope to thousands by supporting optical and evangelical mission organizations. Jim and his wife Amy see Eyes of Faith as a conduit for God's love and encouragement, spreading hope and making a difference in people's lives daily through eyewear.  On the podcast this week, I'm talking with Jim Schneider about what took him from insurance to eyewear and the process he and Amy followed to make their vision for a faith-led brand a reality. He shares more about how they design and name their eyewear lines and why it's so important to them to start in the scriptures to find inspiration. We also discuss how they give in a meaningful way via their links with the Point Hope Vision Clinic in Ghana and their clinic in Sharon, Pennsylvania. “We're still the world's largest and the world's smallest faith-based eyewear company.”  - Jim Schneider “It's always good to be giving back in a meaningful way.” - Jim Schneider “There's prayer support right there inside that optical.” -  Jim Schneider This Week on The Wow Factor: How Jim's passion for eyewear came from prayer and what he and his wife Amy did to make their dream happen Eyes of Faith's goals for growth over the next few years Their current distribution model of using independent optical practices across the country and how they'd like to expand their network More about their key purpose of giving back in a meaningful way via Point Hope Vision Clinic in Ghana Why they put a scripture quote on the inside of the temple, and how it creates an emotional connection with wearers Why the Eyes of Faith motto is wear and share and what that means in practice How people can spread the news about Eyes of Faith The moment that Jim saw the businesses' life flash before his eyes and how the brand got past that Details of Eyes of Faith's current product range, including bluelight glasses for people who use screens a lot and their range of sunglasses Jim Schneider's Word of Wisdom: Sometimes the greatest risk is not taking the risk. What I mean by that is I think a lot of companies, when they're looking to either launch a new product, a new division, or a new company, they look at the financial ROI, but at Eyes of Faith, we try to look at what's the return on relationship. Connect with Jim Schneider:  Eyes of Faith Website Zivah Website Eyes of Faith on Facebook Eyes of Faith on Instagram    Jim Schneider on LinkedIn Connect with The WOW Factor: The WOW Factor Website Connect with Brad Formsma via email Brad Formsma on LinkedIn Brad Formsma on Instagram Brad Formsma on Facebook Brad Formsma on Twitter

In today's episode, I'm talking with Jennifer and Christopher Vos about thier experience going through my 12 week program, Training in the Art of Connection (formerly known as Sexpionage). Chris and Jen have been married for 29 years and have 9 children. Jen works full-time for the school distict and Chris is an entrepreneur with a passion for relationship building. Listen in to find out all about Training in the Art of Connection and the power of Return on Relationships, which is how Christopher and Jennifer have been able to turn their heros into their real-life friends. Christopher shares some touching stories at the end about how his business came to be and a relationship saved his life...literally. If you are ready for more attention, affection and appreciation from your wife, make sure you join us starting January 23rd for my 5 Day Become the Hero Challenge. Register HERE: https://secretsofhappilyeverafter.com/husband-challenge.

There is nothing more important than building relationships with business. Find out how networking and being a kind human to others got me to where I am today within my business because that's right I wouldn't be where I am today without all the other people who have helped me along the way whether it be my team or clients. Turn it up and find out why this should be a staple tactic should be a staple within your buisness. Want to schedule a 20 min sales call? Check out the link below. https://neatmarketingllc.com/contact Want to hear more? Tune in for next week for another episode of Served Neat.

In this week's episode, we're talking about how to take your brand to the next level this year by maximizing your return on relationships. You'll walk away from this week's episode understanding what RoR is and why it matters, I'll be sharing a real-life example on how RoR earned me an additional $4,500 and my top RoR drivers that you can implement into your own business today!   If you loved today's episode, please rate, review and share on social media.   ay HI to me on Instagram @neat.marketing Let's work together

On this special 3 part series, you get to hear Russell's presentation at the ROR (Return on Relationships) Symposium! Russell discusses the importance of what he calls the “Dream 100”, and how it helps create relationships that support both his business and his personal life. Check out RORUniversity.com to learn more! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: Hey. What's going on, everybody? This is Russell Brunson. Want to welcome you back to The Marking Secrets podcast. I got something special for you guys over the next three episodes. I'm actually on vacation right now, Thanksgiving vacation. My wife and my kids and I are all in Kauai, Hawaii. You might hear them giggling in the background depending on how well this microphone picks up noise. And so, I didn't have a chance to record a podcast for the next couple episodes, but before I left on vacation, I actually had a chance to be part of a really cool summit that my friend, Christopher Voss put on called The ROR Symposium. And he had me as one of his keynote speakers, and he had me talk about just my history, my journey, using relationships, and joint ventures, and things like that. The Dream 100, as I call it, to build my business and everything we've done over the last almost 20 years now. And so, it was a really special presentation. It was one that I came to with notes, but not PowerPoint slides and things like that. It was more, I just wanted to kind of share from my heart. And if you know Christopher Voss you know he's a very emotional person and he brings that emotion. And apparently, I found out afterwards, all the speakers end up crying. In fact, I did as well during my presentation. So, there's something really special in the middle that you'll find out about. But anyway, I hope you really enjoy these. They're going to help you to learn how to build joint ventures, how to find your Dream 100, how to build better relationships with people, and how to turn that into more business and help you to get your mission out there to change more people's lives. If you don't know who Christopher Voss is, I recommend following him. He told me that the best site to send you guys to... I said, "Where should I send people to listen who want to go deeper with you and learn more about relationships and how to build businesses using them?" And he said theroruniversity.com would be the best place for you guys to go. So, if you want to go deeper with Chris, go to roruniversity.com, check out what he's got there. And with that said, I'm going to cue the theme song. When we come back, you have a chance to hear the first part of my keynote presentation. As I was kind of thinking through this, I was like, "Man, there's 30-something speakers coming. Everyone's talking about different ways to do this ROR, return on relationship game. And everyone's got different ideas and things, and it got me to back, man, almost 19, 20 years ago now. And so I... If you guys are cool with it, I just want to do some story time and tell you guys my story and some of the things along the journey that I tried, that I... failures, the successes, specifically inside of this relationship, and joint venture partners, and things like that. And hopefully, it'll give you guys some comfort. Because everyone starting different points and sometimes you look at someone like me like, "Oh, well, Russell knows Tony Robbins, and Dan Kennedy," and da, da, da. But there was a day, 18, 19, 20 years ago where I was a little kid scared out of my mind awkwardly trying to message people pre-Facebook. So, I'm sending emails and trying to... and it was scary, and hard, and so hopefully, it'll give you some faith in wherever you are in your journey. Just like, "Okay, this is right. It's going to be good." It's going to be for some of us, especially the introverts like me, this is going to be something that kind of stretches you and feels uncomfortable sometimes, but then it can become something you really love and enjoy and gives you the ability to change the world at a level you never thought was possible. So, that's kind of my game plan. Then after that, we can open for some Q&A and... or whatever we want to do. Or we can celebrate, have a party, or we can sing Christopher's song and let him have a nap. Hey, whatever we want to do, it'll be fun. So, looking back, it's funny, because when I got started in this business, I was still in college. So, I had just met my beautiful wife, Colette, who I think we're celebrating our... I think it's our 20th anniversary this summer, which is crazy. So, she's stuck around my chaos for this long and she's... Gosh, she's the best. But we had just gotten married and I was trying to figure out how to support her. I was wrestling and I didn't want to quit wrestling, so I'm like, "How do I wrestle and do all these things at once?" And so, I did what most people do and I went to Google and typed in how to make money. Right? Which, who here has done that at one point in your career? And you go on this rabbit trail, right? Of like, "Whoa, there's a lot of things to do." And everyone's got a different thing, and you start joining email newsletters. You know what those are at first and you start getting these emails from all these people, and then for me, it was like I was reading blogs and then I was joining... They didn't have Facebook groups back then. They had forums. So, I was joining the Warrior forum and How-To Court forum, and then... Anyway, there's like 20 or 30 different forums. So, all day long I'm reading forums of people, and I'm getting emails, and I'm learning all these things. And it was interesting because I was learning all the different pieces, right? Some people would talk about SEO and that's what they geeked out on. So, I started reading all the SEO articles, and I started learning how to do SEO and backlinking. So, I was like, "Oh, this is how you make money." And then someone else was like, "SEO's stupid. This is how we make money," and they had a whole different strategy. And then someone else had a different strategy, and soon I was just looking at all these shiny objects and I was like, "I don't know which one I'm supposed to do." How many of you guys ever felt that before? There's like 8,000 things. Like, "Russell said funnel. Someone else said this." Like, "Ah." And so, I was in that as well, and so I was just like... I got in this perpetual learning phase, right? Where I was learning and studying, and learning and studying. Then I started watching what was happening. Right? And I was on all these different email lists, but then it seemed like it was coordinated. Once every couple months, all of a sudden I would get an email from 30 or 40 people who somehow I had got on their email lists and all of them would be talking about the same product at the exact same time. Right? And all of a sudden you're like, "Oh, my gosh. Everyone's talking about this thing." Right? And I think the first ones I saw there was an old e-book called Google Cash. And it's how people are making money on Google doing Google ads. It was Chris Carpenter's offer, and he had gotten a whole bunch of affiliates. I don't know how at the time, but he had a whole bunch of affiliates all promote at the same time, so my inbox... And I'm at college opening my inbox and there's like 40 emails from people all talking about this book. I'm like, "This is the thing everyone's talking about. It's got to be the secret." I was so excited. And I went and paid this $67 for an e-book, which no one knew what e-books were back then and we were all confused. Literally, I remember messaging the support team and I was... like two weeks later. I'm like, "When's the book going to show up?" And they're like, "It's digital." I'm like, "I don't know what that means." They're like, "It means you download it." And again, 20 years ago, that was like... that was weird. That wasn't a thing that nowadays we all get it. But back then... And so I download this book, and I'm trying to read it, and I was just like, "I paid $67 for a PDF. My wife's going to kill me when she finds out." But I'm reading it and I'm getting all excited like t's next big thing, and all of a sudden, there's this next promotion and everybody's talking about this next thing. I'm getting all these... like 20, 30 emails. And I was like, "It's got to be this," so I jumped over there, and it's started me on this rabbit trail. And I just remember being confused, and overwhelmed, and all the things a lot of us go through. Right? And about that time... This was probably the very first ever high-ticket... Not even high-ticket, like $1,00 product. There was this guy, and I didn't know who he was at the time, but again, all of a sudden the emails start flying in my inbox. Right? And they're all for this guy. They say this guy is the godfather of internet marketing and he's retiring. And because of that, he's giving away his entire empire, everything he's built. And he called it the farewell package. Like, "This is my farewell from the internet. I'm done. I'm out. I've made millions of dollars, now I'm leaving." And his name was Mark Joyner. And I didn't know who Mark was at the time, but I started reading the emails and the stuff, and I was just like, "This is the greatest thing in the world." Right? So, I remember going to the sales page, reading through it ready to try to buy it for 20, or 30 bucks, or whatever, and the price went was $1,000. And I was like, "Oh, I do not have $1,000. I've never had $1,000." My wife was working, supporting at the time, and she was making, I believe $9.50 an hour. So, I mean, it would take her, man, over 100 hours. No, because you got taxes. Probably 200 hours of her working, so that's a lot of time to pay for this $1,000 course. I remember looking at it and I was like, "Oh, I don't have any money. I'm a broke wrestler." I had just gotten married, therefore, now I'm living off my wife who's making $9.50 an hour as a receptionist where she was working at. And I was like, "There's no way I can do it." And so, I remember not being able to buy it, not being able to buy it, but I kept seeing the emails, and the promotions, and the urgency, and the scarcity, and it eventually got to the point where it was about to sell out. Probably five or six weeks into this whole thing and about to sell out. And they were closing down the cart. And I remember the night before... This is... Again, for those of you who are newer before there were webinars, there were things called teleseminars where you would pick up the phone, and you would call, and you'd just listen to people talk. And so, I called this teleseminar, and on the teleseminar these guys are talking about the Mark Joyner Farewell Package. And it was just... It was going to be gone the next day and you had to get it. And I remember listening to it and being sick to my stomach and laying in bed that night, and I was like, "I have to do it. This is my thing," and being so stressed out. And finally, the next morning I was still laying in bed. My wife woke up and I was like, "Colette, I know I bought a lot of stupid things that I haven't done anything with any of it yet, but I think this is the one. I think this is the thing." I remember asking her. I was like, "Can I buy it?" And she said something like... In fact, I talked about it. I wrote it in the Traffic Secrets book, this story, but she's like, "Well, do you think this is the one for you?" I was like, "I think this is the one." She's like, "Okay, then here's our credit card." And we only had like a $500 credit limit I had to call up my bank like, "Can you double our limit to 1,000?" This is how like green we were back then. And we did it, and I bought the course, and I remember I got the course and there was like 15 CDs, all these interviews. And so, I started listening to the CDs, and what was crazy, as Mark was talking, he kept talking over and over and over again, about two concepts. The first one was the power of your own list. He kept talking about, "You have to have your own email list, and this is how it works, and if you have an email list of 10,000 people, you send an email out to your offer, you can sell a whole bunch of your things." And I started realize, I'm like, "Oh, my gosh. This is literally what's been happening to me. I'm on all these people's email lists. They have a big email list and send an email, and if I buy a $1,000 course, they must have made 500 bucks." And I started putting the pieces together. It's like, "Oh, my gosh. This is how it works." And some of you guys... I'm not going to tell the whole story, but some of you guys have heard my story. After listening to two or three of these CDs I was like, "I need an email list." And I went down that whole journey where I got called a spammer and... Anyway, so that's... Insert that story there. I'm not going to tell that story because it's outside the context of this event. But I started trying to send email and it didn't work. And I was just like, "This thing Mark is teaching me, I need to have an email list, but everyone's got one, except for me. I don't have a list. It's not fair." And I kept listening to Mark's course, and as he got deeper and deeper in the course, he started talking about this thing called joint ventures. And he was like, "Every time you start a new company or launch a new product, the first thing we do before you buy ads or anything is we go and we have these different partners who all already have email lists." He's like, "Go with people who already have email lists, and then some of them will promote and send traffic to my thing, and that's how you make money." And I was like... I was just seeing... You know there's those curtain in front of your face, and the curtain's lifted? I saw the Wizard of Oz. I'm like, "This is how it works. You have to have an email list. If you don't have an email list, you find other people with email lists, and they promote your offer, and then the people buy your product, and then you have an email list." And I was like... It all started making sense in my head. I was like, "Okay." And then I did what I'm sure all of you guys did, especially if you've read Traffic Secrets book... And I didn't know what this was called at the time. I didn't have words for it, but it was basically my first Dream 100. I was like, "Okay. Who's got an email list?" Like, "Mark said people have email lists. We need to find people with email lists," and so that was kind of the next question. And so, I started making my first Dream 100 list. And it was funny because I had this farewell package I bought from Mark Joyner and he had all the people he interviewed. So I said, "Well, this is my Dream 100, all the people Mark interviewed." And so, I don't remember most of the names. I do remember Joe Vitale though. He was one of the names. And some of you guys know Joe Vitale. If you go to mrfire.com, he's written like 400 books. He's awesome. I wrote Joe Vitale down. I started writing other people's names down. And so, I remember I'm building this Dream 100 list and I was like, "Okay, this is easy. I'm just going to email them all, and then they're going to promote my thing, and I'm going to be rich. This seems really awesome." Right? And I'm sure some of you guys have thought of that before. Hopefully, it's not just me. So, I start emailing Joe Vitale, and I can't remember all the other names. Joe's the one that stuck out in my head. I remember emailing them all and then just waiting like, "Okay, they're going to respond back to me, and then this is going to be this big thing, and I'm going to make a bunch of money." And I think I had my first or second product at the time, so it was like I had a product for them to sell and everything. Sent all the emails out and it was crickets. Not one person wrote back to me. And I was like, "Huh." I was like, "Okay, either this Mark Joyner's full of crap or I need to send another email." So, being a relentless person, I send another email to all them like, "Hey, Joe Vitale. Did you not get my email? Because I've got this new product and if you promote it, we can split the money 50/50. It's going to be awesome." Right? Like he's for sure... Like, "I'll even give you 60% commission." Maybe I'll blow his mind. Right? So, I tell him this thing, crickets. Nobody responds back to me. And I remember just being like... I was like, "This internet thing doesn't work." So, I remember being frustrated and just not knowing what to do, not believing this JV thing actually worked. Assuming that it's impossible to build an email list and I was stuck in that rut for a while. Probably, I don't know how many, four or five months of this rut of just like, "It didn't work. I tried." And have you guys done that where you try something somebody told you and then you're like, "Oh"? It reminds me of... Well, never mind. I'm not going to tell that story, but it reminds me of just so many of us do that where we're trying to follow a guru. We try the thing and it doesn't work, and we're like, "Oh, it didn't work." It's like, maybe we just didn't execute it quite correctly. So, fast forward a little while later there was this internet marketing event. It was Armand Morin. It was called the Big Seminar back then. And it was the seminar in the industry. Kind of like Funnel Hacking Live is nowadays. It was the seminar. And so, I remember saving up some money and we flew out to... And I had made a little bit of money online at this point. Not a lot. I was making, I don't know, maybe 1,000 bucks a month or something. So, I had a little bit of money just so I didn't have to yell... borrow more money from Colette's credit card to go and go to this event. So, I fly out to this event. It's in Atlanta. I go to the seminar and I remember thinking, "All the speakers on stage, I'm going to get all... That's going to be my next affiliates or my next people I'm going to be partners with." And so, we're seeing all the speakers and they seem bigger than life. They're on stage, and they're talking, and I was just like, "If any of these guys promoted my product, I'd be rich." That's the thing going through my head. Right? And so, I'm seeing them, writing all their names down. I'm like, "I'm going to become partners with them and become friends with them. I'm going to go meet them face-to-face. Maybe that's the secret. If I meet them face-to-face then it'll be easy." Unfortunately, I'm insanely introverted, and shy, and scared. So, I'm at the event, I see the person walking by. I remember seeing Stephen Pierce. He was the guy at the time. He walked past and I was just like... He walked right past me, and he walked past, and I'm like, "Ah, I blew it. Stupid, Russell. Stupid, Russell. You didn't even talk to him." And I'm sitting there in the hallway and all of a sudden Armand... Actually, I was in the bathroom and Armand walked next to me in the urinal next to me. I'm like, "Armand's right here. What do I do? Do I say something? I can't say in the bathroom. It's so awkward." And he looks over and he is like, "Hey, man. How's it going?" I'm like, "Good." And he is like, "All right," and then walks away and walks out of the bathroom. I'm like, "Ah, I blew it again. I blew it again." You know? And I'm too scared to talk to any of the speakers, but I'm like... For me, I'm like, "This is the key. This is the key to my freedom is these speakers," and I didn't dare do it. I wimped out every single person. I didn't talk to a single one of them. And then at nights, all the attendees would go to the bar. Now, I'm not a drinker. I've never drank in my life. Most people don't believe me, but I've literally never drank in my entire life. So, I'd go to these bars and I was like, "I don't want people to think I'm drinking," because like I have a thing like that where I want to avoid the appearance of evil at all costs. Right? So, I remember I'd go to the bar and I was like, "Ah, how do I..." And literally, the bartender was like, "You want something to drink?" I was like, "Can you give me milk?" He was like, "Seriously?" I'm like, "I don't know. Can you?" I was like "Because if it's going to be a Sprite, people going to think it's some fizzy drink." I don't know. I don't even know what drinks are. Like, "It's going to be fizzy something." So, I'm like, "If you give me milk they're going to know that it's not alcohol." Right? So, he's like, "All right." So, the guy gives me a milk. I'm holding this milk at the bar walking around and everyone's like... All these people start coming to me, which is really cool, and they're like, "Are you drinking milk?" I was like, "Yeah." They're like, "Why are drinking milk?" I'm like, "Oh, well, I'm Mormon, so I don't drink." They all kind of laugh at me, but it opened dialogue when they came to me. And this is... Okay, side note. Interesting for the introvert. Who are the introverts in the room? If you're introvert, I learned something really cool. Nicholas Bailey actually told me this. He dresses weird because he's introverted and he's too scared to go talk to people. He's like, "If I do something weird," he's like, "people come to me and like, 'Oh, nice shirt. Nice glasses. Nice,'" blah, blah, blah, blah. And so, that's what happens. I had this weird thing, and then people came to me. They're like, "Why are you drinking milk in a bar?" And then it started a conversation, and then when I'm in a conversation I can do it. It's the walking up to. Like, "How am I going to go and..." You know what I mean? So scary for me. And so, people started talking to me. We started becoming friends and get to know people, and I'm talking in this group, and it was interesting because everyone I was talking to, they all had businesses just like me, but they weren't the guy on stage with a list of 100,000 people and all this kind of stuff They were here and they had a list of like 500 people. Or I got a list of 1,200 people. They were all kind of at this level. About the same level I was at. I was like, "Oh, my gosh," and we started talking, getting to know each other. And back then it was before Skype or before... It was pre-Skype. It was pre... What do we use nowadays? Slack or Instant Messenger. Whatever. We used to use Yahoo Messenger, or IRQ, or AOL, and so it always like, "What messenger are you on? Here's my AOL chat," or, "Here's my IRQ." Or ICQ Sorry. ICQ. Or, "Here's my..." And so, they give them to you, and so that was how we get to know people. So, I put it out, write it down, and then I remember the people. I remember Mike Phillip's name was on Yahoo Messenger. His name was signanddrive.com. And I remember Brad Callen. I remember Brad Fallon. And so, I started meeting all these people at the bar while I'm drinking my milk, and getting to know them, and I'm writing down all their little handles. And then we get home and away from the event, and so I start putting those things in and I start messaging them. I feel way more comfortable talking through text, through Yahoo Messenger. I was like, "Hey, great meeting you at the event," blah, blah, blah. "This is a picture of me so you remember who I was." Right? And the person would write back, "Oh, yeah. It was really cool. You were the guy with the milk, right?" I'm like, "Yeah." And we'd start this dialogue. And then I was like, "Okay..." Not even thinking that these guys would be big partners someday, but I kind of started getting to know these people. And we were all kind of the same level. And this is the key. Okay? I'm trying to tell stories with hopefully principles you guys can pick from it. So, all these people were at the same level. And I remember because at the same time I was messaging Joe, Vitale, and messaging all the speakers in the event, and none of them are responding to me. It's just like crickets. No one's responding back. I'm talking to these guys. And I remember I was creating an offer and these guys had become my friends. And I was like, "Hey, can you check this out? Do you think this is good? Is the offer good?" And they started messaging back, and all of a sudden they started becoming involved in my business, right? They had a vested interest because they were kind of like, "Oh, I would do this," or, "I'd try this over here. And all of a sudden they started sharing ideas back and forth and it was really cool. And then they would share with me what they were doing back and forth, and it was really, really cool. And I had vested interest in their projects because I was like, "Oh, you should try this, or, "Oh, I did this. You should try this." We built this little group of people. And I don't even know. It was probably four, five, six people maybe that we kind of did this thing. And I remember because about this time is when my very first software product ever came out, and I don't talk much about this product. It was a product called ZIP Brander, and I was so proud of it. And I remember I sent it to Mike Filsaime. I was like, "Hey, here's my first software. Check it out." He was like, "Dude, that's so cool. Do you want me to promote it to my list?" And I was like, "Wait, he just asked me." Like never it happened. I was just like, "I've been asking all these people at this level up here, all the people I'm looking up to, the gurus, the big famous people. No one, crickets, and all of a sudden my friend's, like, 'I'll promote it to my list.'" And I was like, "Dude, you serious?" He's like, "Yeah." I'm like, "Okay." And so I give him the link. He sends an email to his list, and I can't remember. I paid him like 50, 60, 70. I don't know. I was like, "You can have all the money. I just want... I need a list. I know the goal. The goal to get a list. I'll give you 100% commission." Right? And so, he promoted and I think he sold... I don't know, he sold five or six copies of my thing, but then I got the money, and then I gave most of it to him. But then what happened is I got five or six customers, but a bunch of people... I had a pop-up on the site. A bunch of people filled out the pop-up, and I got like 300 or 400 people on my email list. And I was like, "This is awesome." And then I knew Mike had a product, and I was like, "Hey, man." I was like, "Dude, I love..." He had a product called Carbon Copy Marketing back then or something. It was a two-disc DVD set. And this is before DVD, so he literally would go and he would print a DVD and ship it out to you from his house. This is how... 20 years ago. Remember, this is before things like that. And so, he said, "Yeah." So, I emailed my list of like 300 people from him the 400 or 500 people I built, so maybe a thousand from my list. I sent the email and I sold like five or six of his DVDs. And he is like, "Thanks, man." And we did our first little cross-promotion, and me and Mike became friends. And then Mike told me. Then Mike's like, "Dude, you know who you should do? I met this guy named Gary Ambrose. You should meet Gary because Gary has got a list too, and he promoted the same DVDs you just promoted and it was awesome. You should get to know him." So, he introduced me to Gary. Me and Gary met up, and I was like, "Oh." And Gary and I started sharing ideas, and then eventually he promoted my things, I promoted his, and then Gary's like, "Oh, dude, you should meet so and so." And I was like, "Oh, you should meet..." And all of a sudden we started this little four or five people start introducing more and more people, and soon I've got 20 or 30 friends all on Yahoo Messenger and AOL that we're talking back and forth and getting to know each other. Right? And what's interesting is that we all kind of helped promoting each other. Our list went from 400 or 500 people to 1,000 to 1,500, to 1,000 to 2,500, and they kept growing and growing. And I was looking at this little group of people all working together. It was like a groundswell where our businesses all started gradually rising together. What do they say? A rising tide raises all ships, right? That's what started happening. And we started getting bigger and bigger. I'm like, "Oh, my gosh. This is so cool." And then we started doing more things and this is, man, a two or three-year period of time while I was in college, we were going back and doing these things. And it was just... It was really, really cool. Right? And I remember one day Mike had this idea, Mike Filsaime had this idea for a product called Butterfly Marketing. Some of you guys may have heard of it, but it was the first time he had the idea. And he's like, "Hey, man, check out the sales letter." He had this huge sales letter. And on the sales letter, he had these testimonials from all the people. All the people you'd want, right? I was like, "How'd you get all those guys' testimonials?" He's like, "Oh, I didn't. I just put their pictures in just as the placeholders as a dream of someday I'm wanting to get these people's testimonials." I was like, "Oh, that'd be so cool to get to know them." And then he's like, "Well, I met so and so. I know so and so who does know that person," and all of a sudden this network started happening, right? Anyway, Mike went and started messaging and eventually got to the person, one of the people, and they gave him a thing, and all of a sudden he got a bigger promotion from a bigger person. And what happened is, is we started doing this. Again, the people I looked up to were way up here and they wouldn't respond to me and things like that. And this group down here became friends. We all started growing together, and eventually what started happening is as we got bigger and bigger and bigger, we got closer to these people. I remember probably, man, two years, maybe three years into this business I had an idea. And I was creating this whole project. It was a membership site. It was called The Lost Files, and it was based on old public domain books, which I could talk about for six years. But it's this geeky, nerdy thing that you can make money with. And so I got excited, I'm creating this thing, and I was like, "Joe Vitale, he's written like 500 books." I'm like, "Oh, Joe would be my dream person." I know Joe had talked about public domain in the past. Joe had actually published a couple books from the public domain. And I was like, "He'd be my dream partner." But I was like, "He's ignored like 40 emails from me. There's no way he's going to respond to me now." Right? But I was like, "Oh, I got to do something." So, I remember I messaged him again this time and I was like, "Hey, Joe. Sorry to bug you. I have this new site." I explained what my site, thelostfiles.com. Like, "This is what is, how it works," and everything. And then the next day I get email back from Joe, and I was too scared to even open it. I'm like, "This is crazy." And Joe messaged me back. He's like, "Hey, Russell, so good to meet you." He's like, "I've been seeing your name everywhere. All these different people keep promoting your stuff. They keep popping up in my inbox. The Lost Files sounds awesome." The way he made the connection, he didn't... I don't think he... He didn't connect that it was me who was annoying him for like 40 emails prior. He just didn't connect it. Or maybe he just ignored it, or he forgave me, or whatever, but he message back and said, "Yes." And I was like, "Joe Vitale said yes." And I was freaking out. And so he goes and he does this... We had this promotion where we had a teleseminar together. He promoted his list. And then at the teleseminar he promoted The Lost Files, and we signed up like 300 members off his list at like 40 bucks a month, which for a college kid, is insane. And it was this one deal, and then Joe was like, "Oh, by the way, have you ever met so and so, and so and so?" and starts opening these doors again. Now, because I've gotten closer and closer, I got one person in and all of sudden it opened up this whole network of people. And that was my journey for the first three or four years. And so I wanted to kind of lead with that because again, I think so many of you guys are like me where you see the people. I meet people all the time. "Russell, you say to build a Dream 100 list, I've got to dream one, and it's just you." And I'm like, "Not a good strategy." I literally said Dream 100 for a very important reason because it shouldn't be me. I do maybe one promotion a year and usually, it's for Tony Robbins. And so, for me to say yes, it's going to be like... We got to date for a decade before it's going to happen, so if you're banking on that it's going to be a long, long time for something to happen, right? I was like, "Instead, go and do things with people at your own tier, your own level where they're looking for things, and looking for cross-promotions, and things will start happening. And then what happened is you start rising to the top, and all of a sudden people like me are going to start seeing you. You show up my news feed. I start seeing emails." All of a sudden it's like now there's this relationship, right? It's funny. There's... This is a funny story. So, one of my buddies, I met him probably... It's probably been 12 years ago now. Some of you guys know him. He's Chad Wallner. He's a chiropractor. I talk about him in the Dot Com Secrets book. But he moved into our area, and so we go to church. We were going to the same church, and so he shows up and he sees me. And he was seeing me online. He knew I was and stuff. He came to me and he's like, "Russell." He's like, "Dude, this is so... I can't believe you're in my ward. I've seen you before," blah, blah, blah, all this stuff. And he's like, "We actually have a mutual friend together." And I was like, "We do?" He's like, "Yeah." So, he's trying to build a connection so we can connect and stuff. And it was interesting because he said, "We got this mutual friend." And then he told me the name. He's like, "Here's the guy's name." And I was like, "Don't know who he is." He was like, "Oh, weird." He's like, "He talks about you all the time as if you guys were best friends." I was like, "I don't know who that is. I'm so sorry." And years later, Chad and I had this discussion about this and it was funny because he was like, "Man, I..." The realization is it's not who you know, it's who knows you. Right? I knew who Joe Vitale was. I knew who these people... I knew Tony Robbins. So, I wanted them, but it's not that I know them. I need them to know me. Right? So, it's how do you get them to know you? Well, it's by doing cool stuff in the market that they're playing in. Showing up. Will they see you in news feeds, see you in emails, see you in stuff? Where all of a sudden they keep seeing these things and then they see you. They got to know who you are. Right? When you approach them like, "Hey, my name is so and so," if they don't know who you are, it's going to be really hard to build a relationship. If they're like, "Hey, this is so and so," it's easy. For example, I was trying to do a negotiation with someone the other day. I wish I could tell you all the details. I can't though. Anyway, really big company. You'd be aware of who they are. And so, I tried to get a meeting with the founder of it, and we get on a Zoom call like this, and the very first thing he says, he's like, "Man, Russell," he's like, "I see you like 12 times a day. You are everywhere in my news feed. I get emails from you. You must be the best internet marketer on the planet." And I was like, "This is going to be the easiest negotiation in my entire life because he knows exactly who I am." Right? As opposed to me coming to him and trying to explain who I was. Right? And so it's like, as you're doing stuff actively in the marketplace, people will start seeing that and become aware of you. Right? And that's how you start rising to the top. I get people all the time that message me like, "Hey, can I speak at Funnel Hacking Live?" I'm like, "I don't know who you are." Like, "I'm the best speaker. Here's my speaker," blah, blah, blah. I'm like, "I don't know who you are." Right? But check this out. McCall Jones, who I think is on here, or she was on here earlier, right? McCall, she showed up on Funnel Hacking Live. Then she does this thing, and then she starts publishing, and she starts doing everything, and I start seeing her everywhere. I see her energy and her excitement. I see how she's developing things. She's like using things she learned from me, but developing her own things, which was really cool. Because I'm like, "Oh, my gosh. She's a good student and she's doing things." And this whole thing starts happening, and I see her in my feed. I see her all the time. And my friends start talking about her, and then Monica, who's on this as well. Monica messaged me. There's McCall right there. Yeah. What's up? And Monica messaged me, "You know McCall? You got to..." And so, her friends are calling me and telling me to listen and stuff. And soon, I'm watching everything she's doing. And I'm like, "Oh, my gosh, I'm impressed." I start podcasts. How many... Once or twice I talked about you on the podcast before we even met officially. I'm like, "This girl McCall keeps showing up. She's doing these cool things." And on Funnel Hacking Live, I'm like, "Who should speak on Funnel Hacking Live?" I'm like, "There's this girl who's never spoken on stage before. Right? She's never... Doesn't like, 'Here's my speaker reel. I've got a perfect presentation.'" But I'm seeing that. I was like, "She'd be like the perfect person to come on stage and, and speak." And so anyway... Hey, McCall. What's up? McCall Jones: Thank you. Wow, that's so nice. I'm just hyping you up, over here reacting to all of your stuff, so hey. Funnel Hacking Live. Woo hoo! Russell: All right. But conceptually, you guys, it make sense. If you want to get into, they call it the good old boys club. Like, "How do I get in the good old boys club?" It's the way you get into it is you have to infiltrate it. And it starts finding people at your own level and start playing the game, start moving forward, start making noise, start doing stuff, and then people are going to start seeing you and start becoming aware of you.

Our guest today is Danial Hooper.In today's conversation, I ask Danial about the role of community within the framework of building a brand, what challenges he has faced in building a digital brand and Danial shares an incredible shift in perspective from assessing Return on Investment (or ROI) to prioritizing Return on Relationship (ROR). Plus I get Danial to spill the beans on some new products and projects coming down the pipe at FNX Fitness.Our Partner on Today's Show - FNF Fitness - Use code "essential" for 25% off every purchaseConnect with Danial - @instadanial_ Connect with David - @dr.davidskolnik.dptConnect with the Show - @essential.strength.podcastBook Recommendation - The Go Giver (Bob Burg & John David Mann)Action PlanI want to zero in on one of Danial's core philosophy's for delivering amazing customer service - and that is the idea of delivering home cooked meals. I haven't stopped thinking about this since Danial and I recorded this conversation and I've been taking steps to ensure I deliver that level of personalized care in each interaction I have in my coaching business and with my patients. I hope that each of you listening feel a bit of that home cooking each time you listen to this podcast. I mean really, what an incredible standard to hold. I'm so happy to have gained this gold nugget of insight from Danial.What I'd ask each of you to do is to make a point of delivering that home cooked feeling to at least one interaction this week. It could be an interaction with a customer, an employee, a friend or even a stranger. The home cooked feeling makes it obvious you've put extra time and thought into your interaction - you could have gone the convenient, store bought route but you decided to take the time to cook something up SPECIAL. I think you'll find that people will respond to this in an incredibly positive way!That's it for this week - until next time, we wish you STRENGTH and GOOD HEALTH.

What is return on relationship? The purpose of the relationships you have should be considered and reevaluated periodically. Especially after a year like 2020, when relationships of all kinds were pulled in various directions, aligning the value of the relationship with the purpose it serves is more important than ever. How do you figure out where your relationships stand? Think about the purpose. Is the original purpose of the relationship still valid? Has it evolved over time? Has it diminished? Maybe the purpose or the value of it no longer exists? In this episode of The Pursuit of Purpose, I discuss how to evaluate the return on relationship for a variety of key relationships in both our personal and professional lives.  Check out the show notes for a variety of resources and a valuable worksheet to assist in determining the purpose of the relationship. 

Today's episode is a real gem! I have the pleasure of talking to Allison Skidmore, Global Head of Customer Success & Renewals at SAP Customer Experience. Allison is one of the most prominent Global Customer Success leaders, with the experience of leading global, diverse, and distributed teams for more than a decade. Due to her extensive wealth of knowledge, experience, and wonderful personality, she's also one of the sought-after speakers at customer success events. This episode is a mini-masterclass on return on relationship - how developing your relationship acumen can propel your expertise, career, and personal development. Allison is sharing her model for tracking your network - how can you track the relationship and all the touchpoints you have with your colleagues, mentors, coaches, and sponsors and create exponential opportunities for growth. We explore why now is the right time to take a strategic approach to your network and benefit from a return on relationships (ROR). Connect with Allison: https://www.linkedin.com/in/askidmore14/ About Women in Customer Success Podcast: Women in Customer Success Podcast is the first women-only podcast for Customer Success professionals, where remarkable ladies of Customer Success connect, inspire and champion each other. In each episode, podcast creator and host Marija Skobe-Pilley is bringing a conversation with a role model from across the industries to share her inspirational story and practical tools to help you succeed and make an impact. Follow: - womenincspodcast.com - LinkedIn: https://www.linkedin.com/company/womenincspodcast https://www.linkedin.com/in/mspilley/ - Instagram: @womenincspodcast Join the Women in Customer Success Network: https://join.slack.com/t/womenincs2020/shared_invite/zt-m3q3pkio-fgk0ssR6gHzoOEEdwa2f3g Sign Up for Women in CS Network Summer Career Bootcamp: https://www.eventbrite.co.uk/e/158760285287 If you like this episode, you will also like: 34 - How to Be a Boss of Your Career - Emilia D'Anzica 36 - How to Become an Expert on Yourself - Ronni Gaun 41 - How to Set Your Team Up for Success - Emily Garza 42 - The Role of Customer Success Communities - Violaine Yziquel 44 - Leading Customer Succes Teams as a Hockey Captain - Natalia Piaggio 46 - How to Find Your Niche in Customer Success - Elisabeth Courland

Andrew Rafal has dedicated more than a decade to helping clients achieve their retirement dreams. He specializes in creating strategic financial plans and retirement income strategies for retirees and pre-retirees that preserve and maximize their retirement savings. It's not easy to break into the wealth management industry, especially in your early 20s. After all, what successful middle-aged+ man or woman is going to take advice from a fresh faced kid? Andrew overcame that obstacle through educating and developing deep bonds with leads and clients, as well as focusing tremendously on ROR. During this episode, Andrew gets real on several topics, including: Bayntree’s new office location (2:10) Overcoming the youth objection (10:00) Breaking out on his own (12:20) Launching on the tails of the recession (15:50) Importance of team (19:00) Marketing/Branding (22:30) Pre (25:35) Giftology and Return on Relationships (34:30) Staying in touch with former clients; CRM (43:30) preparing for a podcast (55:16) favorite episodes (56:48) Brian Mohr – anthym (58:00) (include link) What you can learn from Grateful Dead in Business (1:01:54) Rapid Fire – Rejection, Authenticity, Work Ethic, James Michener (1:06:05) EPISODE RESOURCES: Bayntree Wealth Advisors https://www.bayntree.com/ Check out Andrew's podcast, Your Wealth & Beyond, available on Apple Podcasts, Libsyn, and Podbean. Specifically referenced on the show: Episode 40 - What the Grateful Dead Can Teach Us About Business https://www.bayntree.com/podcasts/what-the-grateful-dead-can-teach-us-about-business-with-brian-mohr/ anthym - a fresh new experience that creates authentic, long-lasting human connections essential to building cohesive, high-performing teams https://anthym.life/ Giftology by John Rulin https://giftologygroup.com/giftologybook/ REAL TALK IS SPONSORED BY: VIP Mortgage https://ryanmadrid.vipmtginc.com/ sGrow CRM https://sgrowcrm.com/ Xunami https://xunami.net/

It is no secret that I believe in the power of relationship marketing.  In fact, most people would tell you that I am down right LOUD and PROUD about it.  So, as you can likely imagine, anyone with the word RELATIONSHIP in the title of their business is destined to be a colleague and a friend.  I met Christopher on my entrepreneurial journey and his ROR Method is something that every business owner, entrepreneur and career driven professional should know about.   Take-aways from this week's episode are:  - How relationships are the foundation of your business - Why you should start creating these powerful and meaningful relationships in your life and business - How the story of when to dig a well and when to plant a tree can help you understand the ROR Method. Resources: Set Up Your Coaching Discovery Call https://mamone.as.me/coachingdiscovery Find the People First Then Profit Facebook Community Here: https://www.facebook.com/groups/peoplefirstthenprofitHQ/ CONNECT WITH CHRISTOPHER Connect with Christopher on Facebook Join his FREE Facebook Group Enroll in ROR University

It is no secret that I believe in the power of relationship marketing.  In fact, most people would tell you that I am down right LOUD and PROUD about it.  So, as you can likely imagine, anyone with the word RELATIONSHIP in the title of their business is destined to be a colleague and a friend.  I met Christopher on my entrepreneurial journey and his ROR Method is something that every business owner, entrepreneur and career driven professional should know about.   Take-aways from this week's episode are:  - How relationships are the foundation of your business - Why you should start creating these powerful and meaningful relationships in your life and business - How the story of when to dig a well and when to plant a tree can help you understand the ROR Method. Resources: Set Up Your Coaching Discovery Call https://mamone.as.me/coachingdiscovery Find the People First Then Profit Facebook Community Here: https://www.facebook.com/groups/peoplefirstthenprofitHQ/ CONNECT WITH CHRISTOPHER Connect with Christopher on Facebook Join his FREE Facebook Group Enroll in ROR University

When deciding on how to spend marketing dollars, what is more important: return on investment or return on relationship? According to social media guru, Ted Rubin, building relationships can do more for your business than just spending money on ads or social media marketing or email marketing.In this week's episode, Ted shares how having the "marketing first, sales second" mentality led him to build an audience for a little know cosmetic company called "elf". Using social media, customers could share what they liked about the product, thereby helping to grow the business. By featuring user generated videos, Ted created a community for the company and extended the reach of "elf"s website. Referrals were growing and so were sales. Even the guys concerned about the bottomline wanted to know more about this concept of "Return on Relationship". When Ted left the company just two and a half years later, ‘elf’s revenue had grown by a factor of 10!Ted is a big advocate of blogging, but he urges listeners to get their own turf. Posting on social media is great, but you want to have your own space. Ted shares his own reluctance to start blogging, and how embracing it can help you build your relationships while protecting your brand."It's not just about ROI. Of course, it isn't the end game. But right now, as we're building community, as we're building relationships, as we're building an audience, it's about return on relationship." ~ Ted Rubinhttps://tedrubin.comJoin our Facebook group at https://www.facebook.com/groups/usabizparty

Everything you do is a form of investment. You have invested in your relationships (partner/spouse, family, friends, business), maybe not financially, but at least with time and energy. How do we create a positive Return On Relationship with others? Can this be done without the perception of coming across as being selfish, condescending? In this episode we will discuss these topics and more. Do you want a positive R.O.R. with your senior loved one? You can start earning R.O.R. with our “Safety Gadgets for Seniors'' which you can download for FREE at secretsofseniorcare.com. You will make living at home a safe and viable option for your senior loved one.

Ted Rubin is a leading Social Marketing Strategist, International Keynote Speaker, CMO of Photofy… Author, Connector, Provocateur. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Many people in the social media world know Ted for his enthusiastic, energetic, and undeniably personal connection to people. His books: Return on Relationship 2013, How to Look People in the Eye Digitally 2015, and The Age of Influence 2017... are must reads. Join us in the Business Spotlight December 8th at 1pmET/10amPT or in podcast, and find out more about what is behind the brand. Connect with Ted at TedRubin.com, and on Facebook, Facebook Pages, Twitter, Instagram, LinkedIn, Pinterest and YouTube. Follow #WordofMom on Facebook, Instagram and Twitter. Email us at info.wordofmomradio@gmail.com. Thanks to our sponsor SafetyBags, StadiumBags.com, NoSuchThingasaBully.com and SmithSistersBluegrass.com  for our theme song, She is You. #WordofMomRadio ~ Sharing the wisdom of women in business and in life.

In this episode, Blaine talks about the different KPI's (Key Performance Indicators) and metrics most appraisal businesses use to track and measure their business, and then introduces a new concept called ‘Return on Relationship'. ROR is a long term strategy of building relationships for profitability, fun, and long term growth. 

Tyler Farnsworth shares his thoughts on the common pitfalls of influencer marketing and how to avoid them. Tyler also shares his love of “building” and creating along with an idea he calls R.O.R  - the return of investment in relationships. This episode is a fresh look at the world of advertising and marketing with a distinctly human touch.   Highlighted Quotes “Build Your Future” It clicked for me that there is an opportunity to get good at a craft to get out to the serve to do things. I think it helped instill the understanding that I can build my future - it's not going to be just given to me… my life isn't just going to happen I can create it.  “Influencers” We found that people have a desire to learn from other people, much more than they have a desire to learn from a brand. We are humans, we like connecting with people, and at its core, that's what influencer marketing is: people telling great stories. “Art” The people who have made a difference in this world are consistently the people who have kicked against the norms who have done things differently, who have stood up, who are unafraid to do something different. Even with the ridicule that might occur, they were willing to do it anyway. I think that's the message that we need to continue to showcase in the world today… pick yourself up, you can create, you are an artist, you can create something that's worthwhile. There are communities that will appreciate the art that you're building. Resources/Mentions: August United  Sitewire Guest Links: Tyler Twitter  Tyler Linkedin Tyler Website Podcast Links: Instagram: @Hopestrategy  Facebook: @hopestrategy  Twitter: @thehopestrategy Youtube The Hope Strategy   

Ted Rubin with Jason Barnard at Kalicube Tuesdays Ted Rubin talks to Jason Barnard about RoR (return on relationship). Ted is famous for his mottos, including 'Return on Relationship' and 'Be Good to People'. In this conversation, he puts these two together in the rough and tumble world of business, aiming to build an audience that truly engages and is truly relevant to your brand and products. He is also famous for straight talking, so this is a thoroughly interesting conversation that is a bit out of the ordinary. Kalicube Tuesdays: Gaining Return on Relationship Whilst Being Good to People. With Ted Rubin. What you'll learn 00:50 Introducing Ted Rubin01:25 Entity based content models01:45 Linking through Google's Knowledge Graph02:50 Why does Google not connect someone to a Knowledge graph?03:15 Brand SERP connections04:05 What is Photofy?05:24 The importance of empowering and encouraging employees06:00 When content sharing is okay even when credit isn't given07:22 How ‘Return on Relationship' and ‘Be good to People' are associated to one another08:10 The value of (RoR) Return on Relationship  09:40 Building a reputation10:30 (RoR) Return on Relationship contrasting (RoI) Return on Investment 11:30 What does family bring to you?14:05 Why do we need to take back the word ‘friend'?14:40 The difference between becoming friends and simply being introduced16:00 How many different categories of friendships are there?16:58 Google Circles and why it failed18:05 Google tries to understand relationships between entities over time18:30 Engagement pushes content onto your Brand SERP19:10 Why engagement helps build a strong relationship20:45 How social media allows you to see how people are engaging with each other21:40 Learning how to communicate knowledgeably23:20 Where do people choose to interact and engage?24:45 The significance of being able to bring entities together25:00 Networking vs. Community building27:50 ‘Be Good to People' goes beyond simply being nice Helpful Resources About Gaining Return on Relationship Whilst Being Good to People Digital Marketing in 2022… Just Because You CanBusinesses No Longer Have the Luxury of Compartmentalizing Customer ExperienceVoyageRaleigh Magazine | Raleigh's Most Inspiring Stories: Meet Ted Rubin Subscribe to the podcast Subscribe here >> This episode was recorded live on video July 29th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Ted Rubin with Jason Barnard at Kalicube Tuesdays Ted Rubin talks to Jason Barnard about RoR (return on relationship). Ted is famous for his mottos, including 'Return on Relationship' and 'Be Good to People'. In this conversation, he puts these two together in the rough and tumble world of business, aiming to build an audience that truly engages and is truly relevant to your brand and products. He is also famous for straight talking, so this is a thoroughly interesting conversation that is a bit out of the ordinary. Kalicube Tuesdays: Gaining Return on Relationship Whilst Being Good to People. With Ted Rubin. Recorded live, Tuesday 28th July 2020 at 20:00 CET. Watch now >> https://www.youtube.com/watch?v=jxKI_djyFXI In partnership with Wordlift What you’ll learn 00:50 Introducing Ted Rubin01:25 Entity based content models01:45 Linking through Google's Knowledge Graph02:50 Why does Google not connect someone to a Knowledge graph?03:15 Brand SERP connections04:05 What is Photofy?05:24 The importance of empowering and encouraging employees06:00 When content sharing is okay even when credit isn’t given07:22 How ‘Return on Relationship’ and ‘Be good to People’ are associated to one another08:10 The value of (RoR) Return on Relationship  09:40 Building a reputation10:30 (RoR) Return on Relationship contrasting (RoI) Return on Investment 11:30 What does family bring to you?14:05 Why do we need to take back the word ‘friend’?14:40 The difference between becoming friends and simply being introduced16:00 How many different categories of friendships are there?16:58 Google Circles and why it failed18:05 Google tries to understand relationships between entities over time18:30 Engagement pushes content onto your Brand SERP19:10 Why engagement helps build a strong relationship20:45 How social media allows you to see how people are engaging with each other21:40 Learning how to communicate knowledgeably23:20 Where do people choose to interact and engage?24:45 The significance of being able to bring entities together25:00 Networking vs. Community building27:50 ‘Be Good to People’ goes beyond simply being nice

Ted Rubin with Jason Barnard at Kalicube Tuesdays Ted Rubin talks to Jason Barnard about RoR (return on relationship). Ted is famous for his mottos, including 'Return on Relationship' and 'Be Good to People'. In this conversation, he puts these two together in the rough and tumble world of business, aiming to build an audience that truly engages and is truly relevant to your brand and products. He is also famous for straight talking, so this is a thoroughly interesting conversation that is a bit out of the ordinary. Kalicube Tuesdays: Gaining Return on Relationship Whilst Being Good to People. With Ted Rubin. What you'll learn 00:50 Introducing Ted Rubin01:25 Entity based content models01:45 Linking through Google's Knowledge Graph02:50 Why does Google not connect someone to a Knowledge graph?03:15 Brand SERP connections04:05 What is Photofy?05:24 The importance of empowering and encouraging employees06:00 When content sharing is okay even when credit isn't given07:22 How ‘Return on Relationship' and ‘Be good to People' are associated to one another08:10 The value of (RoR) Return on Relationship  09:40 Building a reputation10:30 (RoR) Return on Relationship contrasting (RoI) Return on Investment 11:30 What does family bring to you?14:05 Why do we need to take back the word ‘friend'?14:40 The difference between becoming friends and simply being introduced16:00 How many different categories of friendships are there?16:58 Google Circles and why it failed18:05 Google tries to understand relationships between entities over time18:30 Engagement pushes content onto your Brand SERP19:10 Why engagement helps build a strong relationship20:45 How social media allows you to see how people are engaging with each other21:40 Learning how to communicate knowledgeably23:20 Where do people choose to interact and engage?24:45 The significance of being able to bring entities together25:00 Networking vs. Community building27:50 ‘Be Good to People' goes beyond simply being nice Subscribe to the podcast Subscribe here >> This episode was recorded live on video July 29th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

https://www.engati.com/ Engati is the world's leading no-code, multi-lingual chatbot platform. https://open.spotify.com/show/3G0uQwPnQib22emRi9VhUg Blog link: https://blog.engati.com/ | Subscribe now. Ted Rubin, CMO and Advisory Board Member at Photofy, Inc. talks about Return on Relationship on Engati CX. He says the return on the relationship has become more important than ever, ROI is dollars, RONR will be built over years with authentic interaction and engagement. Simplicity is the new everyday low pricing, marketing will win when humans control the machines and not vice versa. He also mentions about community growth and its importance, it's something that is ignored by many companies, “networks connect but communities care”. If you like the video, please subscribe to the channel, so we could keep producing more content like this! Follow us on Facebook: http://s.engati.com/157 LinkedIn: http://s.engati.com/158 Twitter: http://s.engati.com/156 Instagram: https://www.instagram.com/getengati/ #TedRubin #EngatiCX #Returnonrelationship

There is a difference between in-person or face-to-face networking and online networking. When you meet in person, you usually have the attention of more than one person at a time. Online it's much more of a one-on-one relationship at a time. There is also a difference between social media and social networking. Social media is more about advertising, while social networking is more about building and growing relationships. H2h or Human to Human is at the core of relationship marketing. When people fill out a form on your website, that is just the beginning of the relationship process. You have to be willing to reach out to that person to continue the process by reaching out. Many businesses are focused on the ROI (return on investment) with online communications. I am suggesting that you focus on the Ror or Return on Relationship first. By focusing on the person first it can increase your chances of turning people into profits. This happens through: Recommendations Referrals Advocates Education Listening In this episode, we will explore the connections between H2h and Ror, and how you can and should be leveraging your online connections and relationships!

Lisa Thal is an Author, Speaker, and Life Coach.  "Three Word Meetings" was written for you. A Simple Strategy to Engage, Inspire, and Empower Your Team. Lisa helps provide fun and interesting 3-word sales topics for your next business meeting to get your sales team motivated and inspired. It is guaranteed to save you time and have your team more engaged during the sales meeting. Make an impact on those you lead by using three words!   In Episode 49, I share a conversation with Ted Rubin, author of Return On Relationship. We discuss how to create ROR while achieving ROI. Ted is a leading social marketing strategist, author, speaker, provocateur, CMO of Photofy, and sits on various advisory boards.     Ted believes the key to continued success for any brand/retailer/e-tailer is identifying with the customer. Ted is quick to point out "listening is finally getting the respect it deserves through Social Media… listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance… a direct result of not listening." "Number one is always trying to understand who your customer is and pay attention." And in that vein, you batter start to understand that SIMPLICITY is the new EDLP! Make it easy for them, and they will buy from you again and again and again. Frictionless fulfillment is the retail of the future.   Your Brand/Business is what you do; your Reputation is what people Remember and Share.     Ted is a globally recognized authority on marketing, customer/brand dynamics, and consumer relationship building. Ted's engaging and powerful message not only inspires his audiences but leaves them with actionable insights that they can put to work on their businesses immediately. Ted's core marketing philosophy, Return on Relationship (#RonR), has proven to be transformational for companies that embrace the opportunity that social media has offered them to build meaningful relationships with their customers.   To contact Ted, 516-270-5511 or email him Tedrubin@gmail.com

In this episode, I’m really excited to have as my guest, Ted Rubin. Ted is a digital marketer and brand strategist who coined the term Return on Relationship (aka. #RonR). He is also the Chief Marketing Officer of Photofy, a prolific author, and an even more prolific social media personality.  Ted believes in looking people in the eye, even in today’s digital world, as clients and customers want a connection that adds value to their business. Looking someone in the eye conveys that you’re paying attention and that you’re “in the moment.” In our discussion, Ted and I talked about: Why communities are more powerful than just relationships How to build emotional connections on social media and really listen to people Why he posts photos of his socks Listen to the podcast to learn more. Show Notes and Blog The Podcasts

Return on relationship Ted Rubin has been involved with digital media since 1997 when he joined a company founded by Seth Godin called Yoyodyne. Return on relationship is a term that Ted and I discuss. He didn’t know who Seth was until he joined. Back then most people didn’t know who Seth was, he had made a name for himself as a product manager for Atari. The past seven years have seen new media grow into a force and these days more than ever before we all have a voice. Then we begin to get return on relationship! It takes commitment and time to build your brand, overnight success often takes several years. Usually it takes time to build up your audience and getting return on relationship is not immediate usually. Ted worked with Yahoo in the early days after they acquired Yoyodyne and it really helped Ted to build his knowledge and connections and brand. He mentions how Seth has written a blog every day and if you are dedicated then you have to make time and getting that inspiration is crucial and important and Ted creates content every day. Daily creativity helps sharpen your creative edge. Seth’s writing edge is certainly sharp after years of publishing his daily blog.We agreed that people over complicate content and everything else. Ted just finished his third book and he doesn’t do the book launch thing.Return on relationship was his first book, they are easy reading and usually extensions on what he has been talking or writing about.His second book is about how to look people in the eye digitally.People need to take time to engage personally and face to face interactions are important and calling people by name, knowing something about them. His third book is called the age of influence, selling to the digitally connected customer. It addresses how anybody can build an audience, it is about influencers and who they are, every day people influence many more people than we think. Nat’s book "Cheers to You" is about personal brand and how you do it, he and Ted agreed that social media changes so quickly right and being strategic about social media and how you engage and communicate. Engaging is crucial to making a success of your efforts and the difference between people who build large audiences. Two points to consider:1. Many people are lonely2. They love being talked to People are incredible creators and they can build a very large following on this basis.When Ted first started building his audience and blogged around his area of specialty “Return on Relationship” he works with an editor who then organises his content and Apryl his editor makes it work.Ted writes his books for himself and uses certain terms return on relationship means he owns that term. How to look people in the eye digitally he took ownership of this term and this works for him! Now he has written the book he has done it already. Ted has his fourth book coming out with his business partner John Andrews, it is called retail relevancy. John worked at Wallmart for a number of years.We agreed that being helpful and nice to others goes hand in hand with other people, Ted likes to help people and he always has. He got it from his Dad, who used to make him pick up garbage cans that had fallen over. No-one can take away what you have inside of you, Ted’s fight how to keep his daughters’ in his life, he is still fighting the battle…People can never take away the love he feels for his daughters’ he is always there when they need him. Even if that changes they can never take away what he feels about that, he takes this into other things. If you good to others, there is no letup in life and you always feel good about that in life and it doesn’t matter. Ted’s dad taught him to do good in life and perhaps the person doesn’t give it back to you but what goes around comes around. We discussed a little bit more about #ThisDadWontQuit comes from and both relate to the pain that goes with child alienation. Ted was thinking about writing about his pain with his daughte...

Ted Rubin is a leading social marketing strategist, keynote speaker and co-founder of Prevailing Path.  He is the author of Return on Relationship, How to Look People in the How to Look People in the Eye Digitally  Digitally and The Age of Influence: Selling to the Digitally Connected Customer.  Show  Notes: “A network gives you reach and that's great because you have to reach people in order to make friends, build relationships, have influence but a community gives you power. Network connects, communities care”. Those are powerful words from this week's guest, Ted Rubin, who was placed number 13 on Forbes' Top Fifty Social Media Power Influencers and number two on the Leadtail List of top twenty- five people most mentioned by digital marketers. Ted details his concept of Return on Relationship, RonR, which he describes as the value that is accrued by a person or a brand during nurturing a relationship. Although there are some parallels with the term Return on Investment (ROI), which he describes as simple dollars and sense, very straightforward and incredibly easy to measure, RonR in comparison, is the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing. Ted's work defines and educates companies, brands and people about the importance of creating authentic connection, interaction and engagement through the concept of RonR. Listen to this week's episode of the Entrepreneurial You Podcast, to hear more on the Return on Relationship and how Ted recommends effective engagement with others through social media. RESOURCES TO PEAK YOUR PERFORMANCE Connect with TED RUBIN Website Facebook Twitter Instagram LinkedIn Email Visit our Sponsor: Jamaica Stock Exchange  

Social marketing strategist Ted Rubin joins Debra for a discussion about the difference between "ROI" (Return on Investment) and "RonR" (Return on Relationship), as well as how social media can be used to have authentic conversations. 

On Episode 013 of The Human Business Narrative podcast I got a chance to sit down with none other than Mr. Ted Rubin. The guy behind the infamous #RonR social media hashtag, Be Good To People trend, and former Seth Godin employee.  PODCAST EPISODE HIGHLIGHTS These are some of the major takeaways that you should take note of from this episode:  A network gives you reach but community gives you power. Most B2B commerce is commodotized. R On R is the value perceived through a new relationship and accrued perception over time. It's about people. All business is human-centric but many brands are forgetting this. Brands need to treat consumers/customers as humans rather than numbers and sales. So many marketers and businesses are looking at things from a marketing lens. Stop doing that and focus on the human element and recognition of people. Relationships are like muscle tissue, the more they are engaged the more valuable they become. THE BIZ GRIND YOUTUBE SHOW The Biz Grind YouTube Show is a daily vlog where I talk about whatever but mostly a snapshot of my day-to-day shenanigans and a strong emphasis on entrepreneurship, business, or marketing. It is also a way for me to emphasize upon personal branding, building character, personality, and interest with other like-minded individuals. Subscribe Today LINKS http://www.tedrubin.com  5 Essentials for Strategic Human Marketing - http://bit.ly/humanbusiness FREE Marketing & Business Analysis - https://www.razorsharpdigital.com Entrepreneurship: 1 Year All In, Wins & Challenges, & Glamour - https://medium.com/@ivan_temelkov/entrepreneurship-1-year-all-in-wins-challenges-glamour-492685e0e5d1

Shep Hyken speaks with brand evangelist, social marketing strategist, and keynote speaker, Ted Rubin about branding, customer service, customer experience and, most important, building trust (with both employees and customers). Ted is one of the most influential CMO’s followed on social media and he provides us with great tips and ideas to help strengthen your “Return on Relationships” (#RonR). Business is all about trust, relationships, and the customer experience; so don’t miss this episode of Amazing Business Radio! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode I had the pleasure of chatting with native New York native and one of the most influential CMOs in the world, Ted Rubin. Ted is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist and evangelized the term ROR: Return on Relationship™, a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship, was released in 2013, and How To Look People in the Eye Digitally in 2015. Ted has a deep online background beginning in 1997 working with best selling author, entrepreneur and agent of change Seth Godin at Yoyodyne, which was acquired in 1998 by Yahoo! His personal motto is Life is not about waiting for the storm to pass, it’s about learning to dance in the rain. We discussed a number of topics, including: - Customer Experience in 2016 - Return on Relationship - Looking People in the Eye Digitally - The Age of Influence, how ANYBODY can become influential without leaving their house - Balancing pressure to cut costs, automate and offshore with increasing customer service expectations - How Social Media is NOT about screaming marketing messages from from the tree-tops - Tools to help you build and nurture ROR - Empowering Your Employees to Increase ROR - We also talked about some of our favourite books and philosophised a little on life towards the end of the show   Show Notes: - For find out a little bit more about Ted, download some thought leadership of his or to pick up a copy of his books head to tedrubin.com and returnonrelationship.com. - Search for 'Twitter Basics' at TedRubin.com to find out some of the tools that Ted Rubin and his team uses to build ROR - To download 'The 12 Most Important Ways to Build a Return on Relationship' head to RORPro.com - RocketReach.com (find anyone's email address)   --- I hope you enjoyed this episode. If you’d like to receive a weekly email from me, complete with reflections, books I’ve been reading, words of wisdom and access to blogs, ebooks and more that I’m publishing on a regular basis, just leave your details at www.futuresquared.xyz/subscribe and you’ll receive the very next one. Listen on Apple Podcasts @ goo.gl/sMnEa0 Also available on: Spotify, Google Play, Stitcher and Soundcloud Twitter: www.twitter.com/steveglaveski Instagram: www.instagram.com/@thesteveglaveski Future Squared: www.futuresquared.xyz Steve Glaveski: www.steveglaveski.com Medium: www.medium.com/@steveglaveski

Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of Getting Goosebumps: The Power of Storytelling, I had the awesome opportunity to share ideas with Leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators, Ted Rubin. As the most followed CMO on Twitter according to Social Media Marketing Magazine and Author of ‘Return on Relationship’ it’s no surprise that he knows exactly how to keep an audience engaged by story-telling. Links and References: - http://tedrubin.com/blog/ - http://www.amazon.com/Return-Relationship-Kathryn-Rose/dp/1622958209 - http://brand-innovators.com/ - http://www.smmmagazine.com/

Today is the age of influence! Anyone with the will can build a brand, effect change and make a difference. In many ways it the height of creativity. You can use todays technology and your skills in ways that are limited only by your imagination. Big statements and our guest, Ted Rubin believes that our ability to engage with our customers has never been easier.

So today we have Ted Rubin who's got a platform. He calls it Return On Relationship and this concept is basically about working with social media strategy to build out trust within the engagement process of using social media channels to help brands with building out their business. What's really interesting is that he's got some really interesting concepts. I think one of the things we talk about that really makes sense to me and where I've seen it before is that he's understanding that the tide is starting to change in the way that we provide strategies to business and there is certainly a difference and there's also a change in the mantra for a lot of the folks that we're working with: to look at the different channels. Traditionally, we've really delved into Google and used that as our main force to help customers gain relationships by advertising but there's a whole new suite of services that really are affecting how people do business. Obviously, Facebook is one but the combination of looking at all these social influences as a way to lead up to this overall trust of brand and consumer is becoming more and more relevant. And even though this is more about the larger scope of branding, it also does affect small, midsize businesses in the same way. 

Minter Dialogue Episode #131 — This interview is with Ted Rubin, social marketing strategist, speaker and author of the book Return on Relationship. Ted has a vast array of operational experience, including being the CMO of elf Cosmetics and Chief Social Media Officer at Opensky and Collective Bias. Being the most followed CMO on Twitter, Ted certainly walks the talk. In the podcast, we discuss the notion of building relationships in the different spaces (B2B, B2C…), how to scale social and garner employee engagement and participation, as well as improving blogger outreach and influencer marketing. Lots to chew on. Enjoy the show. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Welcome to episode #443 of Six Pixels Of Separation - The Twist Image Podcast. A lot of people follow Ted Rubin. I'm not just talking about his 250,000-plus followers on Twitter. Over the years, he has spent his fair share of time working with both brands and agencies at the intersection of technology and marketing. If you go back even further, Ted worked with Seth Godin at Yoyodyne (which was acquired by Yahoo back in 1998). Ted has watched the Internet change business from the front lines. Since those early days of watching Seth develop his thinking on permission marketing and beyond, Ted has developed his own deep and rich philosophies on what businesses must do to be competitive. He shores up a lot of his thinking under the banner of, Return On Relationship (also the name of his business book). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #443 - Host: Mitch Joel. Running time: 51:01. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Ted Rubin. Return On Relationship. Follow Ted on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #443 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook google iTunes marketing blog marketing podcast permission marketing return on relationship seth godin ted rubin twitter yahoo yoyodyne

Social media is all about relationships. However, too many brands and small businesses don't spend the time required to build those relationships.   Entirely focused on ROI (Return on Investment), they completely ignore the possibilities of ROR (Return on Relationships.)   To talk about ROR, we brought in Ted Rubin, who co-authored the book Return on Relationships.    Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.   There's some great advice in this interview to help you not just REACH more of your ideal customers, but how to ENGAGE them.   http://www.themarketingagents.com/43

NY Times, USA Today and WSJ Bestselling Author, Speaker, Consultant, Tommy Spaulding sits down to tell us about his Book and…. About Bestselling Author Steve Farber’s Extreme Leadership Summit where he will be speaking in August 17th – 19th in … Continue reading →

Glenn discusses Shopper Marketing and Return on Relationship with the Chief Social Marketing Officer at Collective Bias Ted Rubin, a leading social marketing strategist and coined the term ROR: Return on Relationship.