Podcast appearances and mentions of shawn callahan

Welcome to the Anecdotally Speaking podcast! Visit our website for more captivating stories and business insights! https://www.anecdote.com/ In this episode, our hosts Shawn Callahan and … The post 200 – Weber BBQ Australian Success appeared first on Anecdote.

Gary Ryan from Organisations That Matter, and author of the #1 Amazon Kindle Bestseller "Disruption Leadership Matters - lessons for leaders from the pandemic" shares a conversation with Bonnie Low-Kramen, author of "Staff Matters - People-Focused Solutions For The Ultimate Workplace".Bonnie was Academy Award winning actor Olympia Dukakis' Personal Assistant for 25 years. Bonnie learned extraordinary lessons about leadership and a people focused culture in her time with Olympia. In 2011, Bonnie created her business to train Personal & Executive Assistants, as limited training existed at the time. Bonnie's training includes enabling the Assistants to teach their manager how to best use their skills.Having taught thousands of Assistants in 14 countries and 20 states within the USA, Bonnie has heard first-hand about the culture crisis that exists in many organisations. 93% of Bonnie's attendees are women, and as such Bonnie has become acutely aware of the challenges that women and people of other non-male genders experience in the workplace. And it isn't a pretty picture. Thankfully, Bonnie has solutions that you won't want to miss, and I'm confident you will enjoy every second of this conversation.You can find "Staff Matters" by Bonnie Low-Kramen here: https://www.amazon.com.au/Staff-Matters-People-Focused-Solutions-Workplace-ebook/dp/B0BNP8371F/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1678832933&sr=8-5You can find "Putting Stories to Work" by Shawn Callahan here: https://www.amazon.com.au/Putting-Stories-Work-Shawn-Callahan/dp/0992338565/ref=sr_1_2?crid=1HODKJY2UJZDQ&keywords=Shawn+Callahan&qid=1678947284&sprefix=shawn+callahan%2Caps%2C293&sr=8-2You can find "Dare to Serve" by Cheryl Bachelder here: https://www.amazon.com.au/s?k=dare+to+serve+how+to+drive+superior+results+by+serving+others&crid=2MLV0Z0SV759F&sprefix=Dare+to+serve%2Caps%2C304&ref=nb_sb_ss_ts-doa-p_2_13You can find "Disruption Leadership Matters - Lessons for leaders from the pandemic" by Gary Ryan here: https://www.amazon.com.au/Disruption-Leadership-Matters-lessons-pandemic-ebook/dp/B09LTJYKYP/ref=sr_1_5?crid=2SUCPYMRKEGBG&keywords=disruption+leadership+matters&qid=1678947371&sprefix=Disruption+leadersh%2Caps%2C232&sr=8-5Contact Gary Ryan here: https://www.orgsthatmatter.com/contact-us/ If you would like support in creating a high-performance culture based on treating people as human beings, please click here to contact Gary Ryan

You often hear business owners or business leaders talk about their vision.   Their vision for the business that they want to grow.   How they're going to get there.  When they're going to get there  What it's going to be like when they get there.    Some of the guests I have had on over the years have had clear visions about the kind of training, facilitation or coaching consultancy that they want to build.   Guests such as Shawn Callahan of Anecdote, Adrian Moorhouse of Lane 4, Craig Ross of Verus, Stephanie and Russell Watkins of Sempai, Grant Cardone of Cardone University, Nick Smallman of Working Voices, Jo-Ellen Grzyb of Impact Factory, Shannon Banks of Be Leadership, Karen Winfield of PD Training have all had a vision of the kind of training business they wanted to build.   What about you?    Have you a vision for your business ? Have you written it down? What are the constituent parts? Have you built it together with anyone ? Have you shared it with anyone? How often do you refer to it? Does it fit on one page or even two pages?     Today, we're going to chat about the vision you have for your consultancy and this is big, bold stuff.   It's going to get you thinking about the possibilities you have what it's going to look like when you arrive.   Check it out now!

Storytelling for Leaders® began when Shawn Callahan started his training company Anecdote to help clients with storytelling training.    Story telling training is big business these days. Teams, leaders and whole organizations realize the importance of communicating key points to their audiences in an impactful way.    Shawn spotted a gap in the market for helping clients such as SAP, Microsoft, BHP, Accenture and others to influence decision-makers and inspire them to take action.    A chance conversation lead to Shawn and his team deciding to build products that could be sold into corporates around the world.    Listen in right now as Shawn tells you all about the training brand he built selling workshops and programs in 28 countries with the help of licensed partners.

Is there a place for parables in business storytelling? Listen to hear Shawn Callahan share two apocryphal stories that you could use in your workplace. The post 118 – The grass is greener for the second mouse appeared first on Anecdote.

How Learning and Development professionals can elevate their practice and impact with Storytelling. Host:  Michelle Ockers Guest:  Mark Schenk Resources: Join the Learning Uncut Relaunch to find out about the ‘My L&D Why’ story campaign https://bit.ly/3gW4JBP Anecdote Story Framework https://bit.ly/336q8Ag Anecdotally Speaking, podcast https://bit.ly/3ecfrT1 Putting Stories to Work by Shawn Callahan https://bit.ly/2Rgoh9m More Episodes & Info: More episodes: https://learninguncut.libsyn.com About the Learning Uncut podcast: https://michelleockers.com/learninguncut/  

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No sexto episódio do podcast KMOL, Ana Neves fala sobre conteúdo, nomeadamente sobre o conteúdo que se pode criar e encorajar nas intranets para melhorar a qualidade e eficácia da comunicação interna. O convidado deste episódio é Bruno Amaral. Bruno Amaral é estratega digital. Divide o seu tempo entre o Grupo EDP onde trabalha e a Universidade de Lisboa onde dá aulas no Mestrado de Comunicação e Estratégia Digital. A recomendação é o livro Putting Stories to Work de Shawn Callahan. Leia a resenha que Ana Neves escreveu sobre o livro

31. The Power of Small Stories with Shawn Callahan What's one of the biggest mistakes people make when they try to use stories in business? How do you start telling a story without sounding like a weirdo? What is the best way to learn storytelling? Welcome to the Storypowers podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I'm your host, keynote speaker and storytelling coach, Francisco Mahfuz. My guest today is Shawn Callahan. Shawn is an award-winning author, business storytelling specialist and host of the Anecdotally Speaking podcast. He is best known as the founder and director of Anecdote, one of the most experienced and highly regarded story-based management consulting firms in the world. In the storytelling world, some might be more famous, or richer, or even better-looking than Shawn, but not many deserve to be called The Godfather of Business Storytelling. You can find Shawn at anecdote.com. If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes. I'm a keynote speaker, author, public speaking and storytelling coach. You can connect with me on LinkedIn, where I post daily (or as close to that as real life will let me), and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.

Shawn Callahan is the award-winning author of ‘Putting Stories to Work' and the Founder of Anecdote, the world's largest business storytelling enterprise. Their purpose is to help restore humanity to the workplace. They do it by helping leaders and sellers find and tell great stories.    Shawn is passionate about helping people in business engage, influence and inspire their colleagues to get great things done. He founded Anecdote in 2004, has worked with Global 1000 companies such as Shell, Danone, Microsoft, TESCO, Allianz and Bayer and is now delivering programs in 22 countries and 11 different languages.    Anecdote is helping companies tell the story of their strategy so the strategy gets into the hearts and minds of their people, to help guide them in their day-to-day actions. The area Shawn says he enjoys the most is “helping people make their ideas stick and cut through the noise”.   To find out more about the business of storytelling connect with Shawn on Linked In, follow him on Instagram or Twitter and if you're interested in learning how to put stories to work check out Anecdotes 7 Tips of Better Business Storytelling.   Ignite Your Passion. Text Kylee Stone +61-434-079-807, book a consultation online, check out our transformational programs at The Performance Code to realise your potential and follow The Uncharted Leader on Instagram. Proudly supported by TrinityP3 Global Marketing Management Consultants.

Glenn Marvin founder of Konnector in Aukland, NZ, and Shawn Callahan, co-founder of Anecdote in Melbourne, AU, provide a look from down under on the Coronavirus and the work they’re doing to grow their companies and raise their spirits. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.   Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event. 

Shawn Callahan, the author of the award-winning Putting Stories to Work and founder at Anecdote, the world’s largest business storytelling enterprise, shares his five-story tactics to bring data alive with your audience and move them to action. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.   Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event. 

Master business storytelling. What do The Lion King, The Goonies and Star Wars have in common? In this podcast we discover the answer and delve into the structure of stories and how to make any story into a business story. We can use stories to persuade, counter lies and mistruths, inspire action, engage people, influence decisions and share lessons. In short, stories when told right are one of the most powerful tools you can possess. Get our courses HERE Get on our newsletter HERE

Finding the courage to be yourself –– and showing up as your full self everyday –– isn't the easiest thing to do for most. But that's exactly what Park Howell put his time and energy into doing and it's been one of the keys to living a fulfilling life, personally and professionally. As the founder of The Business of Story, a platform-based system that helps purpose-driven brands find their voice and connect through the art of storytelling, Park knows firsthand the struggles that come with growing a business. Well, two in his case. He is also the founder of Park&Co., an advertising and marketing agency, which has been in business for over 24 years, as well as the host of The Business of Story podcast.  In this episode of The Success Lab Podcast, we have a frank discussion with Park about what the early days were like as a startup entrepreneur, how he eventually achieved a true work-life balance, and the importance of simply showing up and following up. Read on for a selection of questions, and listen to the entire interview by clicking the player above. What led you to create Park&Co.? I grew up in the Pacific Northwest in the Seattle area. I graduated from Washington State University and moved down to Phoenix in 1985 thinking I was going to be here for a year or two. But I met my wife and had three kids and have been here ever since. While here, I started working as a writer for a public relations firm. I really love the creativity of copywriting for advertising so I moved over to the ad world side. I worked then in-house for a company called Quorum International as its creative director. When I left there, I knew it was time for me to start my own ad agency so I started as a one man band and grew it from there.  What were those early days like?  In the early days I was literally working out of this tiny little room in the back of our very first house that we bought while raising our three kids. Like any entrepreneurial struggle, you get up early, you get on the phone, you deal with clients, and you fend off little kids trying to get your attention while you're trying to get work done at home. You live that for what seems like 24/7 for the first couple of years until you get your feet beneath you. I was very blessed because my very first client was Forever Living Products International. They brought me into their fold like family and I worked with them for about 18 years and still do some consulting with them on the side. My second client was Sky Harbor International Airport and I represented them for about 10 years. I had a really fortunate one-two punch with clients when starting up my agency. What were some of the biggest challenges you encountered in growing Park&Co.? I remember on a couple of occasions becoming very overwhelmed by biting off way more than I could possibly chew. Although I had the energy to put into it, I was also looking at work-life balance with our family. I grew up in a family of seven kids and my parents were always there for us. Balance is really important to me. It's something you chip away at it and hope to figure it out sooner than later. We did, but it was a challenge, especially while we were continuing to build the company without spending a lot of money on employees.  What has been one of the best things you've done for The Business of Story to help propel its growth? The (Business of Story) podcast I do once a week. It is a lot of work, but it enables me to connect with amazing minds from all around the world. We cover every aspect of business storytelling. I've also got a really excellent person that handles my community development and SEO for my company. What was one of the most important lessons you've learned along the way? I think the secret to achieving your goals is 50% showing up and 50% following up. You have to do what you say you're going to do, otherwise you will lose complete and utter credibility.  What connections along your journey have made a big impact? There was a gentleman who has totally changed the course of my life. His name is Bruno Sarda. At the time, he was working at Dell in sustainability and supply chain and was also teaching at Arizona State University. At a conference in Phoenix, Bruno came over, introduced himself and we became friends. Bruno called me one day and said ASU was looking for a leadership professor and he wanted to invite me to write out the communications curriculum around my storytelling program. I'd never done anything like that before and I ended up doing it for five years. You just never ever know when that person's going to step into your world and have that tremendous impact.  What's one piece of advice you would give to fellow entrepreneurs looking to make impactful connections? Be yourself –– show up as who you are. I know people hear that all the time, but often when we're young in our careers and we're trying to look accomplished and as if we have our act together, it gets in the way of who we really are and all the foibles and the vulnerabilities we have. I was talking to my mom, who's 95 and in great health, and I asked her, “What's the difference from 30 years ago to who you are now?” She said, “I worry a heck of a lot less.” I would tell people, stop worrying about themselves and get over the fact that you don't have it all figured out because none of us do. Speed round: Coffee drinker, yes or no? Yes. One business tool you're geeking out over right now? My Calendly calendar invite system. Favorite piece of technology? This microphone and the ability to be able to record. What's one book you'd pass along to a fellow entrepreneur? One of my favorite storytelling books in business is Shawn Callahan's Putting Stories to Work. One person you'd like to make a connection with? Ben Folds. He's a great songwriter, piano player, and pop rock and roller. What's your favorite ice breaker when introducing yourself to someone (either online or off)? I don't have one icebreaker that fits all. I have to first look at the background and I'll ask a question particular to their situation so I can connect with them as quickly as possible.  How many hours of sleep do you get each night, on average? I get between six and eight hours. How can people connect with you or The Business of Story? Head on over to the website businessofstory.com. If you have any questions specific to me, feel free to shoot me an email at park@businessofstory.com or we also have a private Facebook group, a Business of Story for leaders. We welcome all newcomers who are interested in learning how to better communicate and have more confidence in their communication using the power of story.

Shawn Callahan is the Founder of Anecdote, an agency focused on business storytelling. In this episode, Shawn shares the 4 essential elements of telling an effective story. We also discuss how storytelling can help improve internal culture and how to use storytelling to improve your sales process and customer experience.   Resources mentioned:  Annie’s Box (book), by Randal Keynes. Anecdotally Speaking (podcast), by Shawn Callahan & Mark Schenk. Michael Momsen (LinkedIn) Adam Jaffrey (LinkedIn)   Key takeaways (starts at 41:36): Storytelling is a critical element of CX Tell your stories using the 4 elements framework Encourage customer stories on the front-line Look for great examples rather than great stories Build out your story bank

One of my goals is to read - I’ve set a goal of 30 books in 2019 and I will smash that goal (I’m on book number 24 as this episode is released, although I was working on book 23 as I recorded the episode).  When I mention “reading” books, I mean legitimately reading physical books or books on my kindle. I am not including audio books, because I listen to podcasts while I drive around. In this episode of the Crushing Debt Podcast, I review the following five last books I’ve read: The Purple Cow by Seth Godin. The basic premise of this book is how you can make your business stand out in a crowd. The Compound Effect by Darren Hardy. This book teaches you that small incremental improvements every day add up to tremendous changes over time. Whale Done by Kenneth H. Blanchard, Thad Lacinak, Chuck Tompkins, and Jim Ballard. My biggest takeaway from this book is the power of positivity in creating relationships with my staff, my friends, my family and everyone else with whom I interact in all phases of my life. Raving Fans also by Kenneth H. Blanchard, and Sheldon Bowles. I love Mr. Blanchard’s books because they use stories to make their point, and in this book the lesson is how to create raving fans for your business. Putting Stories to Work by Shawn Callahan. I have always felt that finding and telling stories in my presentations was a weakness. This book cures that weakness by showing you how to find, incorporate, refresh or retire stories in your presentations. What are some of your favorite books? Where do you find your books? Do you prefer printed books, e-books, or audible books? Please let me know in the comments, on social media, by email at Shawn@YesnerLaw.com or through the website at www.YesnerLaw.com. You can also order my book - Crushing Debt: 9 Strategies to Eliminate Financial Bullies, and listen all the way to the episode for an offer from me!

Shawn Callahan spends his life working with stories. Here he describes a rare conversation with his father in the wake of the death of a close friend. --- Send in a voice message: https://anchor.fm/unhurried-moments/message

Here's what it takes to use stories for greater audience engagement and why corporative narratives matter when managing change. Business storytelling specialist Eamonn O'Brien chats with the author of Putting Stories to Work, the host of Anecdotally Speaking and the CEO of Anecdote.com, Shawn Callahan about why corporations should crave and develop a storytelling culture to facilitate better leadership, ability to adopt change and results.

Shawn Callahan is the author of the award-winning *Putting Stories to Work* and the Founder at Anecdote, the world’s largest business storytelling enterprise. And boy do we have some tips and tools for you to help you change organisational culture, grow your business and sell your ideas through stories. Our chat is sprinkled with gold nuggets that you’ll want a notepad and pen by your side as you listen. We discuss things like… • Why your stories don’t need a hero, • How better listening leads to more impactful stories, • It’s the small moment in life that have the ability to transform lives and situations and, • How to create your own repertoire of stories. Shawn shares a number of stories (of course he did) on how a tiny story lead to an organisation wide cultural change and how his own daughters story became an anecdote for the positive effects of failure. Shawn is based in Melbourne, Australia with offices across the globe and can be contacted at www.anecdote.com. His LinkedIn is au.linkedin.com/in/shawncallahan And you can top up your story bank by tuning into his podcast https://www.anecdote.com/podcasts/

Find out more about Travel Guide for Kids' first part and how you can put your stories to work through the mastering of business storytelling. Recommended book – Putting Stories to Work: Mastering Business Storytelling by Shawn Callahan   Get Travel Guide for Kids on Amazon At StorySD.com you can: Get free eBooks (English and Portuguese)  Watch/Listen/Read all StorySD episodes Sign up to our newsletter for exclusive content Explore recommended articles, books, podcasts and videos   Other StorySD series: Series 1 - Transmedia Storytelling for Business Series 2 - Build your Business Stories Series 3 - Technology – The future is here Series 4 - Use Stories To … Series 5 - Characters Series 6 - Travel Guide for Kids Series 7 - Transmedia Storytelling Case Studies Series 8 - Story Breakdown Series 9 - Interactive Storytelling Series 10 - Stories from Scotland  

Putting Stories to Work: Mastering Business StorytellingShawn Callahan, a sought-after keynote speaker, international business consultant and executive coach, works with global organizations such as Mars, Danone, Allianz, SAP, Tesco and Shell. He is the founder of Anecdote, the world's largest business storytelling company, where they help leaders and sellers around the world to find and tell oral stories with impact.He's also the award-winning author of Putting Stories to Work: Mastering Business Storytelling.Interesting trivia: this guy holds a bachelor's degree in geography and archaeology from the Australian National University.And Shawn loves giving away “the secret” to storytelling so much, that he even gets pulled aside at presentations to be scolded!“He came up to me, grabbed me by the arm, pulled me in close and says ‘I resent what you're doing here.' Then he pulled me in closer and said, ‘Because you're giving away my secrets.'” - Shawn Callahan on the power of story

Shawn Callahan is the founder of Anecdote and one of the world's leading business storytelling teachers and advisors. He started his career in technology with companies including Oracle and IBM, before he founded Anecdote in 2004. Anecdote helps leaders and sellers be better oral storytellers and assists corporations deliver on their strategies using stories. Most recently Shawn published his book PUTTING STORIES TO WORK. At its heart, this book provides a process for becoming a good business storyteller. Discussed in this episode: Why storytelling is an effective communication approach What makes a good story Three focus areas for organisations to use storytelling How you can become better at telling stories in an organisational setting How to decide what information you should put in a story Why you should never use the word story How to measure the impact of the value of storytelling in your organisation Hosted on Acast. See acast.com/privacy for more information.

Shawn Callahan is the founder of Anecdote and one of the world’s leading business storytelling teachers and advisors. He started his career in technology with companies including Oracle and IBM, before he founded Anecdote in 2004. Anecdote helps leaders and sellers be better oral storytellers and assists corporations deliver on their strategies using stories. Most recently Shawn published his book PUTTING STORIES TO WORK. At its heart, this book provides a process for becoming a good business storyteller. Discussed in this episode: Why storytelling is an effective communication approach What makes a good story Three focus areas for organisations to use storytelling How you can become better at telling stories in an organisational setting How to decide what information you should put in a story Why you should never use the word story How to measure the impact of the value of storytelling in your organisation

Jeff Loehr helps others craft their stories and expand their influence. He’s the guy behind Engage, which exists to help businesses connect with prospects more easily in order to increase sales. Quotes To Remember: “The brand should come in as a mentor, should come in as the support to make the customer the hero.” “In all of your platforms, everything needs to be telling the story. It’s all elements of the story.” “It’s critical that you know your story. The first step of our process when engaging with our clients is teaching them that story.” “You have to very clearly define the problem you'll solve and how you'll solve that problem.” “Know what the framework is for telling a really engaging story that’s going to grab your audience.” What You’ll Learn: Why Crafting Your Brand Story Is Very Important How to Develop an Effective Brand Story Connecting Your Brand Story How to Tell a Unified Brand Story   Key Links From The Show: Engage Engage Your Market with EngageStory Workshop - September 13, 2018 | New York EngageStory Marketing Program Guide Dos Equis - The Most Interesting Man In The World   Recommended Books: Content Marketing Secrets by Marc Guberti The Hero with a Thousand Faces by Joseph Campbell The Writer's Journey by Christopher Vogler Putting Stories to Work by Shawn Callahan

Shawn Callahan, award winning author or Putting Stories to Work and co-founder of Anecdote, business storytelling company shares anecdotes with Darren about the role of storytelling in business and how often people get the concept of storytelling wrong when it comes to using it as a business tool, continuing their podcast discussion from 2015. https://www.trinityp3.com/2018/09/storytelling-for-business-role-of-anecdotes/

Shawn Callahan, co-owner of Anecdote and co-creator of the Storytelling for Leaders and Storytelling for Sales deliberate practice programs, is an expert at helping people explore ways to put stories to work for their brand and in their business. In this week's episode, we're sharing ways to create a courageous and compelling business strategy story to take your brand and your people into new, exciting and often scary directions. Plus, Shawn and his business partner, Mark Schenk, have a new podcast called Anecdotally Speaking, that you’ll want to add to your library. Because if you want to be a good storyteller, you first must become a good story listener. Their new podcast shows you how through true stories well told. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight Like what you hear? Bring Park to your next event.

A #changechat with Anecdote founder Shawn Callahan on the power of stories in organizational change

I was struck by one theme that kept appearing in the past 100 Business of Story episodes – How stories transport us. A true story well told connects emotionally and inspires. It moves people. Aligns teams. Connects with customers. Grows revenue. And will amplify your impact. [caption id="attachment_23298" align="aligncenter" width="600"] Image from a favorite Photoshop artists, James Popsys, who explored visual storytelling on the Business of Story podcast.[/caption] Thank you for listening to the Business of Story. I've enjoyed all of your wonderful notes about the impact the show and our guests have had on you. And how you have grown as storytellers to literally nudge the world in any direction you choose. You rock! Now, I want to up the ante, to go all in by refining, clarifying and focusing my own Business of Story story. To help you do the same in your business.  From episodes 102 and beyond, nothing in the Business of Story will make sense except in the light of connection: helping purpose-driven leaders like you clarify your story to grow revenue and amplify your impact in the world by connecting you with your audiences, and moving them to action, through the power of true business stories well told. This is my singular focus for the Business of Story, and it has taken me 100 episodes to finally arrive at this focus. Plus, a great deal of help from my good friend, Greg Head. More on that, and him, in a bit. What you’ll get out of this show: How to find and articulate the unique purpose that drives you and your organization. How to clarify that story with lots of examples and resources for you. How to use the impact you’ll make as the launching point for the epic growth of your organization. You see, after 100 amazing guests – story artists from around the world who have been on our show helping you craft and tell compelling stories that sell – this theme of igniting the growth of purpose-driven leaders through the power of story has expressed itself. I realized that some of my favorite episodes were with people whose personal stories were much larger than their brand story, and in fact, influenced the direction of their organizations. Like Vincent Stanley, for instance. He’s the Director of Philosophy for the outdoor retailer, Patagonia. He was one of my first guests back in July of 2015. And he talked about how Patagonia essentially invented story marketing in their first product catalogs when they opened in 1973. Their mission is to turn customers into activists to help protect our wilderness. A pretty important purpose, especially for an outdoor company. Another episode I refer to often is the one I did with Hollywood story consultant, Jen Grisanti. She wrote an amazing book called Change Your Story, Change Your Life. Jen not only teaches and coaches movie and TV screenwriters how to perfect their craft but also how to live into a bigger story. This episode explores the important question: “What is your personal dilemma connected to your professional pursuit?” What’s the conflict in your story and how does your brand help your customers overcome that conflict to get what they want? No conflict no story. How about the conflict around the stuff cramming your home? Michele and I are in the process of a move, and mucking out 30 years of stuff is a major pain in the ass. Brian Scudamore, the founder of 1-800-GOT-JUNK, joined to talk about how he grew the brand to become worth in the neighborhood of a quarter-billion dollars all on the premise that he is not in the junk business, but the leadership business that happens to haul junk. Now that’s a focused, purpose-driven business. I’ve learned that if you truly want to live into a bigger story for your personal and professional brand, then you must find a purpose greater than yourself to serve. The purpose of the Business of Story has always been to help people live into and prosper from their most powerful story. But that line is too vague for some people.  It ultimately comes down to helping leaders of purpose-driven organizations clarify their story of growing their revenue and amplifying their impact. I know I’m repeating myself from the top of the show, but I want to be crystal clear with you what this is all about. And, I want to underscore that it is critically important for you, too, to be “crystal clear” with your personal or professional brand story. Because if you’re not, you will drown in the sea of sameness that we all compete in. And I’ve found that when you get your brand story straight, everything else comes into alignment.  Everything else gets easier. You say “no” to more things and “yes” to the fewer, but the most important, things. My Origin Story Two years ago I was a total story geek. Ok, I still am. My goal for the first 100 episodes was to help you understand and appreciate the power of storytelling in your business and in your life so that you would become more intentional about it; connect with people at a deeper level; and advance your visions and mission further faster. I had the help of my friend Jay Baer at Convince & Convert who helped me produce and distribute my first year-and-a-half worth of shows with great people like Jess Ostroff of Don’t Panic Management. The past 20 or so shows have been produced by Brian Adoff of Riveting FM out of Philadelphia. He has brought a musician’s ear to the quality of the production and some terrific marketing insight as well. Thanks for that, Brian. Lisa Loeffler of Genuine Media has assisted me in the distribution and advertising for the show, as well as my speaking engagements: an invaluable part of my team. I can’t recommend these two enough if you need to build a virtual team. My focus has been on sharing how stories work, the architecture of epic stories, and how to use them in your business. If you’re an avid listener, then you probably know my story by now. So here’re the cliff notes… I’ve been in advertising for more than 30 years, ran my own agency for 20 years, and for the past 15 years, I have been steeped in business storytelling. My deep dive into brand storytelling began around 2004 when I noticed that our traditional advertising work wasn’t nearly as effective as it used to be. As I often say in my speaking engagements and workshops; “Brands used to own the influence of mass media, but now the masses are the media, and they are your brand storytellers. You and your brand must become the story maker.” One of my favorite examples of a brand doing this very thing is AirBnB. They do a heroic job of placing their customers – both their homeowners and guests – at the center of their brand story. Then they make it easy for them to share their stories. I love their tagline, Belong Anywhere. AirBnB is selling inclusion and freedom: two pretty dynamic concepts, and an especially powerful purpose, given this moment – and let’s hope it’s just a moment – in Trump time. By the way, have you seen Sweden’s latest story marketing campaign? The country just listed itself on AirBnB and its purpose is plain to see: "Explore the Freedom to Roam.”  Sure, they’re ultimately going after tourists, but they do it with such a beautiful purpose that plays to the sensibilities of reasonable and fun loving people. Take a listen, and then go to our show notes to see the video. Ok, so I digressed a bit. I get so excited when I come across smart story marketing. I was telling you my story about how I realized the impact you can have when you become an intentional storyteller: Telling stories on purpose. I learned that storytelling held the key to reconnecting with audiences, so I started studying everything I could find on the subject. It really started in 2006. Our middle son Parker went to film school at Chapman University in Orange, CA. I asked him to send me his textbooks when he was finished with them – after all, we were paying for them – so I could learn what Hollywood knew about captivating audiences through story. Plus, I suppose I wanted to vet this college education to see how Chapman prepared eager filmmakers to be competitive in the most competitive storytelling market in the world: Hollywood. I realize now that this was my creative right brain diving into storytelling. At the same time, our youngest son Caed had to undergo brain surgery to reduce swelling in his ventricles. During the run up to survey, Caed went through a battery of tests, and Michele and I read everything we could absorb about the brain and how it functions under the significant stress of encephalitis. One of the books I found, which has become my favorite on storytelling, is The Storytelling Animal: How Stories Make us Human, by Jonathan Gottschall. In it, he explores the intersection of story structure with brain structure and how our minds yield helplessly to the suction of story. Jonathan became a long-distance friend of mine, has been kind enough to lecture twice to my students at Arizona State University, and he was also one of my first guests on the Business of Story podcast. In hindsight, I realized that I, too, was living at the intersection of right brain Hollywood storytelling and left brain story mechanics as I was learning from the journeys both of our sons were on. This is when I was introduced to Joseph Campbell and his universal story structure of The Hero’s Journey, and why it connects so powerfully with the deep reaches of our mind: the subconscious where our intuitive decisions are made that shape our beliefs and behaviors. Note: The creator of What makes a her0?, Matthew Winkler, joined us on the Business of Story podcast. Hear how he created one of the most watched videos in the TEDEd library. During this time between 2006 and 2010, I found myself at the crossroads of the neuroscience of storytelling – how we’re pre-wired from birth to make meaning through stories – with the architecture of stories – how to use them to connect with people on a very primal level and move them to action. Since then, our two boys are doing great. Caed is a healthy 23-year-old composer and producer of EDM, or Electronic Dance Music, and a DJ, and Parker is pursuing his dream of becoming a filmmaker in downtown Hollywood. He pays the bills as a sought after motion designer, and you can see his work in the new CBS game show, Candy Crush. Now that I was armed with the why and how of business storytelling, I created the Story Cycle system that is inspired by Campbell’s Hero’s Journey. Instead of his 17 steps, I’ve mapped it to 10 steps that any business can use for high-level brand story strategy development right down to tactical creative elements including TV spots, web user experience design, blog posts, print ads, sales presentations… you name it. [caption id="attachment_23305" align="alignright" width="300"] Download your DIY Brand Story workbook.[/caption] I was so excited to share with the world what I had learned, and the success we were having with our clients, that I began pursuing all of the brightest minds in storytelling to share their brilliance with you. To be totally honest, I was being self-serving, too, Because I get to learn right along with you with every episode. That alone makes all of the cost and effort of a podcast worth it. One of my early successes was having legendary screenwriting coach, Robert McKee, on the show. We had such a wonderful conversation, he returned for an encore performance. By the way, you will find links to each of the episodes I mention in our show notes. I first met McKee when I attended his four-day Story Seminar in the LAX Sheraton in 2010. Parker joined me. He was there to advance his filmmaking screenwriting chops, along with about 200 of his competitors, and I was there to learn what a marketer like me could learn about Hollywood storytelling to make our creative more impactful.   After the seminar, McKee invited me to his Connecticut home to interview him for my podcast. Now, this was not for the Business of Story, but for my very first flailing attempt at podcasting. I had never done one before and I showed up in his living room with my little Zoom recorder and my wits. I placed the recorder between me and him on the sofa, and away we went. For three friggin’ hours. He was so kind and generous with his knowledge on screenwriting and how we can use it in our businesses, and I was making it up and learning as I went. This remarkable experience underscores a fundamental premise that Joseph Campbell talks about when you follow your bliss, and by bliss, he means the authentic story you have the courage to live into. “When you follow your bliss, doors will open where there were only walls before.” – Joseph Campbell Robert McKee and his lovely wife Mia, open their home and their world to me. And for that, I will be forever grateful. You can still listen to that session, edited into ten 10-minutes segments on Soundcloud. If you don’t know the man and his work, all you have to do is watch this scene in the Spike Jonze’ movie, Adaptation, starring Nicholas Cage as struggling screenwriter, Charlie Kaufman. Actor Brian Cox portrays McKee as he responds to Kaufman’s question during, presumably, his famous Story seminar. Any questions? Ok, take a deep breath. Another one of my favorites was a guy who epitomizes the intersection of science and story, and that is Dr. Randy Olson. He is a Harvard Ph.D. Biologist who also graduated from the USC film school. Randy has produced three documentaries on the environment and climate change and has written three books to help scientist become better communicators through the power of storytelling. His latest book, Houston, We Have a Narrative: Why Science Needs Story, is my favorite scientific look at storytelling.  The book focuses on the And, But and Therefore construct to creating stories. It’s so simple and yet so powerful. I call it the DNA of story. I’m honored to say that Randy has become a good friend, and he’s been on my show twice. The first time talking about the ABT. And his most recent appearance was the day after the election. He dissected Trump’s narrative intuition and why he won the election because he out-storied the Democrats. “America used to be great. America is no longer great. I’ll make America great again.” Three acts. Set up, problem, resolution. One that may become the most successful use of the ABT of all time. Olson’s Trump episode is one of my most listened to from around the world. I even had some friends reach out to me in disgust suggesting that I was capitalizing on Trump’s victory for my own Business of Story gain by highlighting his narrative intuition. My response to them, and you if you feel the same way, is that you must understand the magic to combat the spell. Listen to all of Trump’s ramblings through the lens of the basal ABT structure, and you’ll get a whole new appreciation for how he hoodwinks his base, goes against reason and demolishes the Democrats. The Dems simply don’t know how to connect with America through a story. Olson’s purpose is to advance science by helping big thinkers connect with the rest of us. His vehicle happens to be the ABT, the DNA of story. Another of my favorite authors is Lisa Cron, who wrote Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence. Lisa came on the show to explore the art and science of storytelling to help you with your brand narratives. While Lisa’s book is about guiding fiction writers in writing the next epic novel, Lee Gutkind, the founder of Creative Nonfiction and author of several books including, You Can’t Make This Stuff Up: The Complete Guide to Writing Creative Nonfiction from Memoir to Literary Journalism, is the foremost authority on the art of sharing true stories well-told. These two approaches are important to brand storytelling because you want to tell true stories about how your product or service have empowered and leveled up your customers while using brain science to understand and appreciate how to craft and tell your stories.    Clarify your story, amplify your impact and simplify your life We’ve used the 10-step Story Cycle system to help Clinica Adelante reframe its brand story from a 30-year-old community health center to a national leader in sustainable healthcare, and they have grown by 300 percent in the past five years. Goodwill of Central Arizona has used or Story Cycle system to grow from 17 stories doing $24 million in annual sales in 2003 to nearly 100 stores doing north of $140 million in sales today, with the proceeds going to workforce development programs that help put a record number of Arizonans back to work. Their purpose? Good stuff, good work, Goodwill. Coca-Cola used our storytelling to launch an eco-driving program with its 60,000 fleet drivers and their staff in 2010. They double their expected gains in fuel efficiency in the first three months of the initiative. What do these three clients have in common? They all pursued a purpose greater than just selling products and services and making money. And they used intentional storytelling – telling stories on purpose – to achieve epic growth. That is the power of a purpose-driven organization over its traditional, status-quo competitor who focuses on the bottom line, short-term gains and investor returns over empowering the people and the communities it serves. Tell your stories on purpose That’s why now, as we move into our third year of producing the Business of Story podcast, our sole focus is to help leaders of purpose-driven organizations like yours clarify your story to grow revenue and amplify your impact. What we make is the proven Story Cycle system with tools and techniques to help you become an intentional storyteller. But what we make happen is helping you become a more powerful communicator, connect with audiences like you never have before, motivate and inspire people to action, and advance your mission, initiative or cause further, faster than you ever imagined. What we make happen is what drives our purpose: to help people live into and prosper from their most powerful stories. Learning moment: Are you telling brand stories about what you make, or what you make happen? Stories about the human impact you are having; how you are leveling them up. Stories about how you deliver on your ultimate brand purpose. You see, when you tell stories about what you make, your are immediately commoditizing yourself and your offering. You start to drown in the sea of sameness. But when you tell stories about what you make happen, then you will rise above the noise and be heard. Red Bull doesn’t sell you a highly addictive concoction of caffeine, taurine, and sugar. Their story Gives You Wings. Actually, the higher brand purpose was defined by its founder, Dietrich Mateschitz, when he started his company: “Red Bull gives wings to people and ideas.” Now isn’t that a bit more compelling than selling just an energy drink? It must be because Red Bull not only invented the category. They still own nearly half of the worldwide market for energy drinks. Let’s face it, without a good story that connects on a primal, visceral level with your audiences – making them truly feel something – then you’re just more noise in the cacophony of communication we all swim  – and drown – in. Without a focused story that clarifies the uniqueness, relevance, and urgency of your brand offering you will be marooned in the sea of sameness that we all encounter in this age of abundance. Your customers – just like my customers – simply have too many choices to choose from. What’s going to make you rise to the top of your food chain? Without a defined point to your story – a supreme focus on what you do better than anyone else buttressed by a compelling purpose – you will languish in the land of commoditization. In fact, declaring your number one position in the marketplace, what you do better than anyone else in terms of features and benefits, is your first step out of the primordial muck of commoditization. And your defined purpose is your lifeline. So I’m taking my own advice. As I mentioned, my friend Greg Head, who was the head of marketing for Infusionsoft and helped them become a $100 million dollar company in 10 years because of their extreme focus on sales and marketing software for small business, helped me define my brand focus of working with purpose-driven leaders. It’s important, too, because I am competing in an increasingly crowded industry of business storytelling.    Some of my competitors I admire most – some friends, some acquaintances, and some strangers – include Donald Miller and his StoryBrand process. I’ve done his program myself for my Business of Story brand. StoryBrand’s focus is to help small business grow their sales by clarifying their story on their websites. My interesting connection to Don, even though I’ve never met him, is that his best-selling book. A Million Miles in a Thousand Years, and it’s overall theme of “What makes a great story also makes a great life,” had a profound impact on me as I was creating the Story Cycle system. In fact, I went to Don’s very first seminar in Portland in 2010, long before he created his StoryBrand process, to guide my thinking on how to help people live into their most powerful stories. In fact, I went to Don’s very first seminar in Portland in 2010, long before he created his StoryBrand process, to guide my thinking on how to help people live into their most powerful stories. Another terrific professional in the storytelling game, and a guy I count as a friend is Michael Margolis of GetStoried. When I think of Michael and the international work he does, I think of storytelling around innovation. He works with large, global brands, including the likes of Google, Deloitte, and NASA, to help them further innovation within their organizations. Michael is definitely the innovation story guy in my book. If you’re looking for business storytelling in the tech world with a twist, then I’d definitely send you to Kathy Klotz-Guest. If you’ve ever seen HBO’s Silicon Valley, Mike Judge’s hysterical TV series about, well, Silicon Valley, then you’ll get a sense of Kathy. She is a technology veteran, stand up comic and marketer extraordinaire who uses storytelling to help her clients curb what she calls, “jargon-monoxide,” you know, that curse-of-the-expert malady that puts audiences to sleep, or worse, with their inane use of jargon. She coined one of my favorite terms in Business Storytelling, Jargon-monoxide. These are just three of many fellow storytellers, each with a focused brand position: Don Miller’s StoryBrand for small businesses. Michael Margolis’ Get Storied for large organization innovation, and Kathy Klotz-Guest for the tech world.   By the way, you can hear both Michael and Kathy on my Business of Story show – again, see the show notes for links. And Don, consider this an open invitation to come on my show. Like Michael and Kathy, I admire your work and what you stand for. Hey, I even invested in your Blue Like Jazz movie. That was a brilliant crowd-sourced move, by the way, to raise your final quarter million to get the movie finished. Michele and I loved the movie, and it was great fun seeing our names among the thousands of executive producers. I help leaders tell their brand stories on purpose And me? My purpose is to help leaders of purpose-driven organizations like you clarify your story to drive revenue and amplify your success. And I deliver on my purpose in three different ways… I help you clarify your brand story through our proven Story Cycle system. In fact, if you tuned into my show two weeks ago, you heard me take Jonathan Barney through the Story Cycle system to clarify his brand story around his restaurant service training platform and focus his purpose of helping people live a tastier life. In addition to clarifying your brand story, I also offer the Storytelling for Leaders and Storytelling for Sales 6-month deliberate practice training programs. Once your brand story is crystal clear, these programs help you find and tell the stories that shape the behaviors that create the culture that drives epic performance. Around your purpose. Essentially, we help you find the true stories within your brand and show you how to tell them well in your advertising, marketing and sales to connect with your audiences. True stories well told. The Storytelling for Leaders and Storytelling for Sales deliberate practice programs come from another amazing story outfit, this time in Melbourne, Australia. Shawn Callahan and Mark Schenk created these programs 13 years ago and have worked with brands around the world to build storytelling cultures. This offering is the ideal extension to the Business of Story, and I have become a certified partner delivering these proven programs. Why do purpose-driven organizations need to practice business storytelling now, more than ever, to amplify your impact? Because business is more complex than ever.  How do you describe your place in the world to your staff, employees, customers, shareholders and other stakeholders when so much external chaos impacts you?   Chaos like growing competition in this time of abundance A widening economic divide between the haves and have-nots The significant environmental and social impacts of climate change Social injustice and unrest A White House and its cronies that appear hell bent on alienating America from the rest of the world In fact, I spent 12 days in The Netherlands a couple of weeks ago working with our ASU students. Guess what the prevailing sentiment is towards our president? I heard this from business leaders, bureaucrats, and bartenders. They ask all in their own way: “How did you Americans let this happen and what are you going to do about it?” You don’t think this president is going to impact your business, think again. And what stories are you telling your employees to keep them all focused on your purpose to grow your sales and amplify your impact: the three things you actually have control over? I’m afraid power points, infographics, snapchats and tweets aren’t going to do it for you anymore. By the way, I reminded our students in Amsterdam that power points don’t kill audiences. Presenters using bullets in power points do. Don’t believe me? Just listen to Janine Kurnoff of the Presentation Company on Business of Story to learn how to bring storytelling to all of your communications so you can cut through the clutter and connect.   Or tune into Nick Gray of Museum Hack on how to bring adventure to your brand through storytelling. And on that note, take in my conversation with the ultimate conspirator to business success, Robert Rose on why you must turn your adjectives and adverbs into adventures in your story marketing. Stories connect in our disconnected world Another reason why story is more important now than ever is that our uberly connected world has created a massive malady. Attention Deficit Disorder is now a communicable disease, and we’re all the viruses. Our connected world has ironically made us all less connected in human terms. I had a fascinating guest on about a month ago. His name is Jordan Bower, a Transformational Storytelling Consultant, and Corporate Intimacy Expert. Ahhh, see his unique positioning… his fine point… his focused purpose: Transformational Storytelling Consultant and Corporate Intimacy Expert? On my show, Jordan told me about his girlfriend breaking up with him in the summer of 2010. Devastated, he did what we would ALL do in this circumstance: he walked from Seattle to Mexico along the Pacific Ocean.  Right? During his four-month odyssey to find himself, Jordan came across thousands of people. He shared coffee, meals, campfires, and beers with folks from all walks of life: from hobos and hillbillies to surfer dudes, to housewives, tech titans and I’m sure there was a social media guru or two in there as well. I asked him what the common theme was among these disparate people. What do you think he said? I asked him what the common theme was among these disparate people. What do you think he said? Jordan told me that to a person, the common sentiment was alienation and loneliness. He learned on his trek that these dopamine pumps we call iPhones and Androids, that promise to connect us with the world, actually create greater isolation. One intense symptom is FOMO, or the fear of missing out. What we’re missing in our over-communicated world is authentic, person-to-person interaction. If Gottschall said, “Our minds yield helplessly to the suction of story,” then I believe our hearts crave bonding with real people. Jordan’s point of people feeling alienated and lonely is not the first time I’ve heard this theme. But it struck me hard on this show. I even created a manifesto of sorts just to help me get my head around this phenomenon. I call it: The Virtual Connection Myth. "Our digital dopamine pumps artificially reward us for superficial online interactions masking an epidemic of alienation and loneliness people suffer as their storytelling skills atrophy in the absence of authentic human connection in the real world." OMG, am I suffering from jargon-monoxide? My point is this: The most powerful story will ever tell is in-person. If you can’t be in front of the water cooler with your audience, then the second most powerful story you can tell is first person, online. Tell me a story with a time stamp, when did it happen, a location stamp, where did it happen, real people as the characters. Give me action and adventure, surprise me, and then deliver your business point! And believe it or not, you can do this in 60 seconds or less.   On Thursday, June 26, I was giving a storytelling workshop for a bunch of  Dutch professionals who specialize in sustainability and the circular economy in Haarlemmermeer, Holland.  A young man named Max is an intern for one of the organizations and is about to graduate with his business degree in sustainability. I asked the gathering who their toughest audience was so we could work on stories to connect with them on their terms. Max told me it was his granddad. You see, his grandpa didn’t understand sustainability, didn’t believe in man-made global warming and told Max he was wasting his time with his foolish degree. I could tell he was crestfallen by not having his grandfather’s approval. So I instructed Max to use the Story Cycle to craft a story from his grandpa’s point-of-view and then challenged him to share his story over the weekend. I ran into Max four days later when our ASU cohort returned to Haarlemmermeer for another session. He had the widest smile on his face. I asked him “What’s up, dude?” He told me about having the conversation with his grandpa about climate change and how he used a hockey stick to demonstrate to the old man how carbon in our atmosphere has remained relatively balanced for millennia and then pointed to the curve end of the stick to demonstrate the man-made carbon we have pumped into the system over a short amount of time. “This was the first time my granddad ever understood what I was talking about,” Max proclaimed through his smile. “And I told him that fixing this problem is important to me and that’s why I’m doing what I’m doing.” I asked Max if his granddad likes hockey. “Loves it,” he said, with his smiling growing even wider. Smart young man, that Max. Understanding his audience and having such empathy for their point-of-view that he found a way to use a story to connect, change his beliefs, and earn his approval. By the way, I learned this basic structure to story with time and location stamps, characters, action, a surprise and point from my friends at Anecdote. And we cover it in great detail in our 6-month deliberate practice programs. The most invaluable FREE advice you'll ever get Now I’d like to help you clarify your brand story strategy, focus your purpose of growing your revenue and amplifying your impact. When I told my producer, Brian, who you met earlier in the show, about what I’m about to do, he actually said it might not work because it sounds too good to be true. Well, maybe. You’ll have to be the judge of that. What I am offering to you, with no strings attached, is a complimentary 30-minute phone call to demonstrate how quickly you can get your brand story straight. I promise it will be the most invaluable free advice for you, your business and organization that you have ever received. Register for your FREE Impact Call. I’ll help you clarify your story in 30 minutes or less. You have nothing to lose. What’s in it for me? I get to connect with real people, in real time and learn about your real needs. Our conversation, while helping you clarify your story to grow revenue and amplify your impact, will also help me better understand exactly what the market needs. What’s in it for me? I get to connect with real people, in real time and learn about your real needs. Our conversation, while helping you clarify your story to grow revenue and amplify your impact, will also help me better understand exactly what the market needs. This is a total win/win consulting call. You will be doing me a huge favor by helping me dial in my purpose: To help you live into and prosper from your most powerful story. This is a limited time offer, and I can tell you that not everyone is going to get the free impact call. If you’re in business just to make money, then I’d recommend you reach out to some of the other storytelling consultants. But if you’re into to truly amplifying your impact and empowering the people around you to live into and prosper from your story, then I’m your guy. Register now at our new and improved website, businessofstory.com. And if you want to get the most of the call, download your DIY Brand Story Workbook first. Outline yourstory. Then let's chat. And thank you for listening to this special, one hundred first episode of the Business of Story podcast. Gag, you’re probably hoping that I don’t return solo for another hundred shows. And one last request. We have 74 reviews on iTunes, and I’d love to push that over the 100 mark in celebration of our one hundred and first episode. Would you do me a huge and be one of those listeners that pushes us over the top of the century mark in reviews. It only takes minutes and would mean the world to me. I appreciate it. Finally, I want to remind you that regardless of what you do with your business, leadership and sales storytelling, that... "The most potent story you will ever tell is the story you tell yourself. So make it a good one." Thanks for listening, and until next Sunday, have a wonderful life.

In this week's episode,  I explore the power of storytelling at work. Why is it important to know how to tell stories? What stories do we tell? How do we tell these stories? This podcast is an introduction as to the relevance and power of storytelling for leaders. Reference: Putting Stories to Work by Shawn Callahan

In this week's episode of Brand Storytelling, Rakhal is joined by Anecdote founder and director, Shawn Callahan. We talk about his favorite stories and how he helps brands tell a story worth telling. 

Shawn Callahan, Founder of Anecdote and author of, "Putting Stories to Work," joins the Business of Story Podcast to help listeners excavate, manifest, and revitalize their finest stories yet. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How to uncover stories in your personal and professional life that will connect with your audiences How to catalogue stories using cerebral hashtags and create your personal story archive Shawn's four story categories: connection stories, influence stories, success stories, and clarity stories How to keep your winning, go-to stories fresh and appealing How to tell the story of your strategy   Resources Anecdote.com “Putting Stories to Work,” by Shawn Callahan Anecdote's Storytelling for Leaders program Anecdote's Storytelling for Sales program Comedian Louis C.K. Comedian, actor, and author George Carlin Storytelling Coach, Terrence Gargiulo “The Storytelling Animal,” by Jonathan Gottschall Watch out for Park's upcoming Friday Blab Sessions  Business of Story YouTube Channel and video tools Park@BusinessOfStory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Storytelling in the business setting is a dying art – and that’s a terrible shame. Stories are so incredibly powerful for connecting, sharing information, motivating actions, clarifying direction, enjoying success… But we have become slaves to PowerPoint, charts, dot-points and theoretical lenses. My guest in this episode wants to change all that. Shawn Callahan is a storytelling consultant. He talks us through the benefits of telling great business stories and he steps us through a process that will help us all be better storytellers. And, you guessed it; Shawn is a great storyteller himself. He brings to life all of his insight and advice with the use of powerful, memorable stories. Hang on to your hats - once you listen to this episode you will never see business communication the same way again.

Do you want to be seven times more memorable? Listen in to this week's episode with Shawn Callahan of Anecdote to discover how to craft and remember powerful stories for your business with ease. The post 304 – Powerful Business Storytelling Tips with Shawn Callahan of Anecdote appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Leaders In Technology Podcast Episode 13 With Shawn Callahan by LeadersinTechnology

Shawn Callahan is one of the world’s leading business storytelling consultants and the founder of the consultancy, Anecdote. He works around the globe helping leaders find and tell stories so their message is clear and memorable. Shawn is also the author of the new book, Putting Stories to Work. In this chat with Trevor Young, Shawn explains how stories are seven times more memorable than facts alone, and provides tips as to how aspiring thought leaders can use storytelling to influence, engage and inspire their audience.  Shawn also discusses how blogging has been a key driver in building his professional profile (and business), and how he undertook the challenge of writing and publishing his own book.  

Shawn Callahan, founder of Anecdote, discusses storytelling with Darren and how it is applied to business, marketing and advertising. Shawn shares some of his observations on where often marketers and their agencies get the storytelling concept wrong and questions the merits of story-doing, the latest trend in the advertising industry. https://www.trinityp3.com/2015/07/storytelling-in-business-and-marketing/