Podcasts about while lisa

Have you ever had a cake pop before? Chocolate is my favorite!   I am such a big fan of Lisa's Cakepops in Severna Park, Mayland, so I decided to interview Lisa Schneiderman in this episode!   Not only did I want to hear all about how she makes the most delicious and creative creations, but I also wanted to hear how she was able to turn a passion into a business later in life!   While Lisa and I definitely touch on the flavors and designs of her cake pops, we mostly chat about how she started a new career after the age of 50, how she knew she could pursue her passion, and the many ways that we can all support a small business like hers.   Lisa is so in tune with her purpose and passion, and I so admire her bravery and dedication to it. I know you will too while you listen.   This conversation will inspire you, motivate you, and of course, make you want to order from Lisa's Cake Pops yourself, so don't miss it! Resources Mentioned:  https://instagram.com/lisas_cakepops https://facebook.com/lisascakepopssevernapark www.Lisascakepops.com   Show notes available at www.leadinglady-coaching.com/podcast Have you joined the Leading Ladies Facebook Group yet?! I would love to see you in there!   Let's connect on Facebook and  Instagram!

You know your career path has gone awry when someone asks you to ‘Hoover more enthusiastically’!!!

While Lisa was growing up, she and her family travelled  quite a bit, usually related to her father's work in New York, Texas, California and London.One of Lisa's fondest memories of her mother was sitting down together and having tea and talking about anything and everything including boys. "You have to look at the way a guy behaves and not just what he says" her mom would say. Lisa always felt that her mother was completely devoted to raising her and her adopted brother Peter.  "She was always very available," recalls Lisa. Her parents were very different and she understood how her mom would say "opposites attract." Yet Lisa's mom was a very strong woman who guided her husband and they made important work/family related decisions together.Lisa established a relationship with her birth mother when she was 27 years old and has a budding relationship with her step sister.However, seeing that this podcast is about the relationship between my guest and the story of their mother, Lisa was very specific about telling the story of 'her mother,' the woman who loved her and raised her. Rosemarie  passed away in 2000 and Lisa misses her dearly.  

If you want to hear how one of America's best and most visible trial lawyers does her business, you want to listen to this episode. Do not miss this episode. This week, I go one on one with a former Court TV host and high profile civil rights lawyer, Lisa Bloom. While Lisa is the daughter of one of America's most successful and committed civil rights lawyers, Gloria Allred, Lisa has made her own mark in her career and is no stranger to the spotlight. She has represented individuals and plaintiffs against comedian Bill Cosby, Fox Host Bill O'Reilly, Rep John Conyers, former President Donald Trump, Guess CEO Paul Marciano, Hollywood Producer Akil David, the Los Angeles Police Department and countless other power moguls and figures. Lisa actually hosted several shows on Court TV including one that she co-hosted with Vinnie Politano, who still hosts a show on Court TV to this day. She can be frequently seen providing legal commentary offering her insight on legal issues and high profile cases including the Chauvin-George Floyd trial. Lisa is one of America's foremost civil rights lawyers and has successfully advocated for sexual assault victims, victims of police misconduct, harassment and discrimination victims. Her victories include, obtaining an 11 million dollar verdict against Hollywood producer Akil David and obtained a confidential “epic” settlement for former supermodel Janice Dickinson against Cosby. This is not an ordinary interview of Lisa. This is probing. She talks about growing up in her mother's (Gloria Allred) shadow, striking out on her own and building her own name, her experiences as a female trial attorney, the double standards she experienced and experiences as an aggressive female trial lawyer, fighting the powers to be, how she conducts voir dire, she uses the “Me Too Movement” to identify favorable and unfavorable jurors, how her opponents attempt to prejudice the jury against her using her celebrity status and high profile cases, battling Bill Cosby, fighting Bill O'Reilly, going after Rep John Conyers, representing the downtrodden and minimum wage earner against the powerful, her preparation, her style of questioning, when to make it about the witness (direct examination) and when to make it about the questioner (cross examination), when to speed things up, when to slow things down, when to raise her voice and when not to, etc. She shares the one person she wants to cross examine the most and why.

EPISODE 237I Today's guest is the wonderful http://wiredforstory.com/ (Lisa Cron) sharing with us about her new book, https://amzn.to/3uZ7KGd (Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life). While Lisa's previous books, Wired For Story and Story Genius, were aimed more at writers, Story or Die is for everyone who is trying to understand someone else -- whether a potential customer or a neighbor -- and persuade them to change how they think and act. Lisa loves talking about story and her passion overflows to her listeners. There is so much to learn here about how we think and how we can influence others. Think about your readers when you're listening, as well as other people you do business with or live with or interact with in any way. Learn more about Lisa and her books at her website, http://wiredforstory.com/ (http://wiredforstory.com/)​, or connect with her on Twitter, @LisaCron.

Lisa Herrington is a mom, co-owner of a fitness studio, author, and an incredible human being with a beautiful soul. Lisa is the mom to 4 children that she raises here on earth and one angel baby and if you didn’t know about this one major life event in Lisa’s life, you would never imagine she had experienced such a life-changing tragedy.  She is my friend and weekly motivator, and radiates with the biggest smile I have ever seen. She truly inspires everyone around her. Lisa is getting real and vulnerable by sharing the story of losing her firstborn, a twin boy at birth, to an umbilical cord accident. Her life changed eight years ago and she has dealt with a grief that is unknown to most of us. Lisa is the true definition of resilience and strength.  Join us as we talk about Lisa’s story of how she has created such joy after experiencing immense grief and how her family honors her son, Brady.  Let's talk about resilience and overcoming grief!  What we're talking about Lisa’s Journey Through Grief After Losing Her Child Your Amazing Itty Bitty Grief Book Ways To Honor Your Loved Ones  Lisa’s Journey Through Grief After Losing Her Child After struggling to get pregnant, Lisa and her husband, Greg, were happily expecting fraternal twins. Her doctor described her as the model for a healthy twin pregnancy. Unexpectedly, during her 3rd trimester, her water broke and her world changed in an instant when she lost her firstborn to a rare prolapsed cord. It was waking up in a nightmare.  They had two days with their son Brady, and while she was thrust into this grief, Lisa was also a new mom to Brady’s twin brother, Luke. She felt like she went to war every day, but knew she had to get up each morning. She had a duty as a mom and Luke saved her in the sense that she had a bigger job than herself. She was Luke’s mom. During this time, her grief was heavy and it outweighed her joy.  Lisa’s world felt like it had shifted and that her identity had changed, because she didn’t know who she was anymore. That first year after losing Brady was mentally tough. Lisa learned that you need to give yourself grace while you are going through the grief process.  In the beginning, she felt tethered to the grief, but now she finds that she can walk beside it or it walks behind her. Her heart has become filled with so many other things that have brought joy into her life. Looking back on the process, she now appreciates the journey and the empathy for others that it has brought into her life. Lisa is the epitome of resilience. “Your Amazing Itty Bitty Grief Book”  While Lisa traveled the tough road of grief, she found herself wanting to provide a resource for people who don’t know what to say to their friends and family in their moments of grief.  She had found that her family and friends didn’t know what to say or do, and she didn’t have the energy in her grief to tell them what she needed. Lisa reminds us that just because a person has passed away, it doesn’t mean that the people closest to the loss aren’t thinking about them. Oftentimes people won’t know what to say, so they might not come around. Lisa’s book offers a pragmatic and helpful way to support those around you who are experiencing grief. When we experience loss, a void is created in our lives. While not everyone experiences grief the same way, it’s important to show up and just let them know that you’re there for them when they are ready.  2020 has challenged us all and it has been incredibly tough for those facing grief. We are seeing people pass away alone, which is hard for everyone involved.  While we work through our grieving process, it’s important to remember that we all need to keep showing up. Ways To Honor Your Loved Ones Lisa and her husband wanted their children to grow up knowing about their brother Brady. They shared with their children that he had passed away due to a cord accident and that he is still part of their family. They find special and different ways to honor him throughout the year.  During the holidays, the Herrington family hang a stocking with notes of gratitude, which they share on Christmas. They also celebrate Brady Day, May 12th every year, where they make a monetary donation in his honor. Now that Luke is older, he chooses where the donation goes. These traditions work for their family, and Lisa shares that something positive comes out of their grief and sadness. Some traditions don’t feel right, and Lisa shares that you have permission never to do them again. You need to find the traditions that work for your family. The more you create joy, the more you will look forward to that day and the tradition. Another tool Lisa recommends is movement which is the key to creating happiness. Movement can be a big part of the grieving process and coaching yourself to feel better. Lisa asks us all to carve out time to do something different, create a new tradition, and create our joy.  Remember, you are not alone, and you have the power to create joy around your grief. Go listen to episode 3, “Why I Love Funerals: What You Can Learn From Them & How I Want To Be Remembered,” and get to know each other while we are still here on earth. If you need a listening ear, reach out to Lisa, or myself; we are here for you. LINKS MENTIONED EP 3: Why I Love Funerals https://www.themslcollective.com/ep03/ Lisa Herrington’s Instagram https://www.instagram.com/lisaherrington/ Lisa Herrington’s Book “Your Amazing Itty Bitty® Grief Book” https://amzn.to/2Jbii1n  Now I Lay Me Down To Sleep  https://www.nowilaymedowntosleep.org/

To wrap up this series on Money Matters, I wanted to talk about the power of service and generosity in the family and how transformative that could be. In this episode, Lisa Gibson talks about the impact of three generations of generosity and serving as a family. Show Highlights Lisa Gibson is a wife to Brent, the mother of three, and follower of Jesus. She’s an active member of Covenant Fellowship Baptist Church, and also happens to be my wife Emily’s sister. Lisa was profoundly shaped by her parent’s reliance on the Lord and generosity with others, and she and Brent are seeking to model the same spirit in their household. Learning from her own father's generosity, Lisa saw first-hand how it can change lives. She remembers him saying "Ask the Lord to show you people who you can be a blessing to." There is no shortage of people who need your help. In her own family, Lisa and her husband Brent strive to intentionally guide their children in putting feet to their faith on a regular basis. As a family, they host a life group each week, which entails the kids in the family to make small sacrifices like sharing their rooms with others to make space for the group to gather and study the Bible. The Gibson family has also fostered children. They make sure to do a variety of hands-on activities that instill the value of service in their kids, such as cleaning the church cafe once a week and inviting some of the older people in the community over to dinner.  At the same time, remember that you can't schedule out every moment of your family's lives. Leave some space for growth and development, and just time together. While Lisa sees how her children want to serve in their own different ways, she knows there is more room for growth and she believes that the Lord will enable this in their hearts. [bctt tweet=""Ask the Lord to show you people who you can be a blessing to." There is no shortage of people who need your help." username="jaydholland"] Resources Mentioned Sponsor affiliate: Hopegivers Previous episode: Episode 123: Creating a Plan for Summer Growth If you find this podcast helpful, you can subscribe  and click here to find past topics and free resources. Feel free to share with others, as well! If you would like to help support Let’s Parent on Purpose, you can do so by becoming a patron. I send a weekly email called “Things for Thursday” and it includes things I’ve found helpful related to parenting, marriage, and sometimes just things I find funny! You can sign up for “Things for Thursday” by joining my newsletter on my homepage. Thank you for your continued support of this podcast. If you have a prayer request or if you have a topic suggestion or question, please contact me at my email.

Bio for Lisa Earle McLeodLisa Earle McLeod is a Strategy Consultant, Founder of McLeod & More, Inc., and author of Selling with Noble Purpose.Episode highlightListen in on how Lisa Earle McLeod refocuses businesses on innovating to make customers’ lives better. LinksEmail: lisa@mcleodandmore.comContact: https://www.mcleodandmore.com/contact/Website: www.mcleodandmore.comTwitter: https://twitter.com/LisaEarleMcLeodLinkedIn: https://www.linkedin.com/in/lisaearlemcleod/Quotes“[Nobility] is in the service of someone besides yourself or in the service of a cause bigger than yourself.”“Money matters, and when you make it for other people, that is a big day!” “If you have disdain for wealthy people, the likelihood of you becoming one of them is pretty small.”TakeawaysChildhood incidents:Lisa was 14 when she got her first job at Doughnut King and was entrusted with running the store alone. On one Saturday, a group of firefighters purchased all the doughnuts in the store. When the owner returned, Lisa loved the look on his face as he excitedly counted the money in the cash register. This inspired her to begin on her journey of “helping people make money.”In the middle of third grade, Lisa and her brother enrolled in a Hawaiian school for a month, where they were the only white kids. However, she was “welcomed graciously” and does so to any minority in her life.Groups you were born into and belonged to: Lisa was born into a middle-class family and there was a palpable disdain of wealthy people in her neighbourhood. While Lisa’s mother was an atheist, Lisa joined a faith called Unitarian Universalism. Temperament and personality influencesLisa claims she is an extrovert, a storyteller, and a seeker of solutions. With time, she has learnt to become a better listener and be more concise and open-hearted in her communication. A time I became aware that my way of doing things was cultural and specific to my cultural experienceLisa comes from a family of “over-talkers” and is used to people speaking over each other at dinner and is intrigued by households different from hers. Advice to an employer to work with meLisa claims that her best clients are those who have valuable offerings for their clients and want to:Differentiate and stand out in the marketHelp their team be laser-like focused on customersBuild a tribe of people who are so emotionally engaged and excited about their job that they think and talk about it with prideMore great insights from our guest! Lisa recommends downloading and using the whitepapers from her website to incorporate noble purpose into your business!

Lisa Carver began her career in the 1980s as a founding member of the touring performance troupe Suckdog, notorious for their noise music operas that involved aggressive audience participation. In the 1990s she published the seminal zine Rollerderby, which highlighted the works of many prominent underground artists and musicians, myself included. In the 21st century she has written 15 books, including Dancing Queen: A lusty look at the American Dream, her autobiography Drugs Are Nice, and most recently I Love Art, which contains 105 reflections on phenomena ranging from Shia Leboeuf to Legos to the Bible. Lisa Carver is a living legend and was a personal inspiration to me as a young writer in the 1990s. We met via a fateful phone call in 1994, and reconnected in Las Vegas in 2019, where we conducted this in-person a year later.While Lisa has always been extremely public about her private life, we dive even deeper, and discuss: -How we met (Lisa asked Venus for a drawing of her genitalia)-The erotic appeal of Willem Dafoe's wizened chest -Is it better to not be friends with the people you fuck? -Lisa's complicated relationship with guided meditations...and much moreRelevant links:The Lighthouse (Movie): https://www.imdb.com/title/tt7984734/I Love Art, Lisa's newest book: https://www.tigerbeepress.com/store/p20/I_Love_Art.htmlLisa's Patreon: https://www.patreon.com/LisaCarverVenus’s Instagram: @bbwvenusvalentineVenus’s other projects: https://linktr.ee/VenusValentineDownload free show transcripts and support us on Patreon: http://www.dirtypantiespodcast.comEmail: venusstarfruit@gmail.com Big thanks to our Sound Engineer Kirstin Johnson, our graphic designer Pedro Recio, and Decek, who composed our sexy theme song "Euphoria".

This episode, Tim and Lisa tackle a new challenge: re-reading books they didn't like the first time. While Lisa tried to get back into Bret Easton Elis's White, Tim picked Bobby Hall's Supermarket back up.

Lisa started this business in 2009 after a career of recruiting. She found herself laid off, and the sole provider for her family. She began writing resumes as a way to gain some immediate income, which was the birth of what exists now. She helps job seekers from resume, to application, all the way through the salary negotiation portion of their job search. Corporate Recruiting While Linda and her company are happy to help professional and entry-level individuals, their bread and butter is the senior-level job seekers in the corporate world. She and her team all have experience in the corporate recruiting world and specialize in this field. Coronavirus Crisis In a time where people are being laid off, there are also people being hired. Listen as Lisa explains the difference between this time versus the 2009 market crash. The lack of ability to network is very frustrating during this time of self-quarantine. However, she addresses the other side as well. With the social media and online tools we have today, we can still be successful in our businesses. What About the Older Workers? Lisa shares the sentiment that we all need to embrace that everything is going to be different in this setting. While younger people are great at social media, they may not be able to do so in a business setting. The older generation understands the business importance, but may not be able to use the social media tools before them The key, Lisa expresses, is the idea of both generations teaching each other and sharing their gifts. Job Search During COVID-19 Now that you’re stuck at home, Lisa encourages those who are job searching to keep at it. People are still hiring, and her company has successfully assisted clients who have received accepted offers. Lisa urges job searchers to look on the bright side. People are still hiring, and it is not impossible to find a career. Thirsty for Connection Lisa shares different ways to get connected via new methods of social media. There’s no harm to connect virtually. You never know what will come of an “e-vite.” Create your own networking events. It can be as simple as getting on a Zoom call and creating your own opportunities. Ray of Sunshine Lisa expresses the importance of positivity. Keeping a positive mindset and disposition is a skill set within itself. Even if a company is not hiring right now, you can leave them with a lasting impression that will lead them back to you when society gets back to normal. Be of Service Look at ways you can be of service, whether it is within your organization or beyond. Linda expresses that this can be viewed as being a leader. Any time you get ready to complain, as yourself, “Is there a way I can make this better?” There is ethical opportunity in chaos, and companies will look for those who step up to the plate and push through times of adversity. Virtual Meetings Lisa encourages everyone to utilize tools like Zoom to connect with others electronically. Since everyone is now stuck at home and travel isn’t an option, social media is a great way to connect. While Lisa understands that we’re all going through a dark time, she still has a mindset of “how can we make this happen.” If you can make something out of nothing, Lisa believes that there will always be a place for you. About Lisa: Lisa is the founder and managing director of Chameleon Resumes LLC, the premier executive resume writing and job landing consulting firm named Forbes Top 100 Career Website. She’s a graduate of Cornell University. She’s also a certified professional resume writer, a job-landing consultant, and a paid moderator for LinkedIn’s premier career group, which has over 1.6 million members. Lisa also has 13 years experience as a recruiter.  Chameleon Resumes reviews the goals of senior-level job seekers to ensure their career documents serve those goals, while meeting the needs of prospective employers. Lisa has been featured on way too many media outlets to mention, but here are just a few – Fortune, Fast Company, Forbes, CNBC, BBC, Newsweek, the Chicago Tribune, Good Morning America. Well, you get the idea. How to Reach Lisa: Chameleonresumes.com Joblandingacademy.com

Lisa Sthalekar is a former Australian cricketer and is on the boards of the Chappell Foundation and the Federation of International Cricketers' Assocations. In this special episode to celebrate International Women's Day and the T20 Women's Cricket World Cup, Lisa talks about how leadership in sports translates to the wider world, what she admires in a leader, changing the inherent bias in cricket language and the growing diversity of the sport. [01:02] How did you become a world class cricketer? What’s your story? Born in India, Lisa was adopted by a white English mother and an Indian father. Lisa said that when she was young she followed her Dad around everywhere, and cricket happened to be one of his passions so she was naturally drawn to the sport. Growing up going to cricket games at the SCG, Lisa quickly developed a deep curiosity but soon realised the barriers that existed around girls playing cricket in Australia. It wasn’t until Lisa was around 10 that her dad spoke to the local boys team and asked if she could play with them, and while they were hesitant about a girl playing for an all boys club this is where she did end up playing and this is where her passion for the game was developed. [03:09] Did you believe this was the norm that only boys could play cricket? Unbeknownst to the world of women’s cricketing Lisa learned through motivation by both herself and her parents that there were a number of opportunities for her to progress in Australian cricket, however, she also knew she had to get out of her comfort zone in order to do so.  [04:31] Was the idea of Cricket as a career unthinkable growing up? Even following her retirement in 2013, Lisa was unsure what her next steps would be. Throughout her career, Lisa was juggling both full time work, training commitments and taking leave when she went on tours for cricket Australia. While Lisa was consistently one of the highest paid women Cricketers throughout her career, the economy of women’s cricket didn’t allow for total focus, however, Lisa notes that seven years on from her retirement some women are getting paid triple figures and opportunities are growing.  [05:31] What do you think being a leader of sports team and being a leader in the business world have in common? Lisa believes that a leader, regardless of whether they are in business or on a sporting team, have a clear goal and can communicate with large, varying groups of people on how to achieve this goal. Finding a common goal amongst a group of people and using your passion to extract this from them is difficult, but essential in becoming a good leader. [06:57] Can you give us some examples of how the language used in women’s sport is changing to fit the more inclusive and progressive nature of sports nowadays? Being a commentator Lisa understands that the history of many sports, including cricket, has been dominated by male players, announcers and terminology. However, she’s noticing that with a change in opportunity, people around the game are beginning to understand the importance of using gender-neutral terms. For example, batsman into batter, or man of the match into player of the match. Lisa believes this is important as it teaches the youth watching that there is this opportunity for women to participate and succeed. Lisa also believes it’s the role of the commentator as the first line of reception for these young kids to be the pioneers of this change.  [10:29] Who are some great leaders you’ve admired? Former New South Wales and Australia Cricket Captain, Belinda Clark was deeply influential for Lisa as she was an instrumental leader throughout nearly her entire professional career. Lisa believed that Belinda was passionate and showed time and time again what it took to come back from adversity and get better following defeat. She said that her ability to understand her team and adjust her leadership style gave her the longevity and capability to lead both the veterans and the younger players throughout her career.[13:09] Where do you think this growth around women’s participation in all aspects of sports is coming from? Speaking on the progression of the cricketing world, Lisa understands the traditionalist view of men being the dominant participants and commentators of cricket on the world stage. During the 2010’s Lisa recognises the Indian Premier League as a league that acknowledged the potential audience they could reach if they included more women commentary and participation on the world stage. This quickly transitioned into other markets in England and Australia. Not only does Lisa believe the inclusion of women opens up more of the game to a wider audience but it freshens up a sport that was deeply rooted in old models of equality.  [15:55] What’s happening at the grassroots level of women’s participation in cricket?  Lisa believes that the exposure women’s cricket is getting on TV has contributed to this change in participation for cricket youth. Lisa also recognises that by exposing young girls to this level of professionalism, they’re motivated to press the competitive nature of the game and progress the talent level and commitment based on opportunity. [16:58] With this change, what do you see happening with women and sport in the broader context over the next few years? Lisa understands that further progression of not only women’s cricket but women’s sport in Australia will rely on the level of viewership the game receives. Cricket Australia has given the women’s sport exposure and the next step will be the league positioning itself to increase sponsorship, contracts and investments in development.  [18:31] With the I.C.C Women’s T20 World Cup being held in Australia this year and the final taking place in Melbourne on International Women’s Day, the event is aiming to break the world record for the largest audience at a standalone women’s sporting match. What would it mean globally if this was achieved? Lisa hopes and believes this event will be like many other historic Australian sporting moments, likening it to Kathy Freeman winning gold in the 2000 Sydney Olympics, everybody will stop and recognise this occasion as a landmark. The resources and engagement the I.C.C and organising committee have placed on the event reassures Lisa that the opportunity’s and environment being established for the younger generations of women cricketers is one that will sustain and permeate.  Key Learnings   A leader has clear goals and a clear direction on how to get there and they have the ability to communicate with their team understanding that everybody receives and reacts to motivation differently. A crucial aspect of being a good leader is your ability to adapt your leadership style over time and predicated by the community or person you’re trying to lead.  In exposing young women to the professional and growing opportunity for women cricketers this is creating a more competitive pool of talent in the grassroots competitions.  Women athletes understand their responsibility as public figures and their roles as models for younger women.  One of the key determinants of women’s exposure and growth on the national stage is an increase in viewership.   Quotable Quotes “So there is this passion, this love that is festering underneath everything. You've got to kind of use that to an advantage. Leaders of sport are able to enhance or extract that from everyone else.” - Lisa Sthalekar “They're not in the back pages for the wrong reasons. They're not on the front pages, for the wrong reasons, they're there because of what they've done, their skill, their athleticism. I'd like to think in the next 5 to 10 years that female athletes start to dominate this country because we have been dominating for a long period of time but now it's our time to shine.” – Lisa Sthalekar on women athletes as role models.  “It's going to be one of those moments. Firstly, if we just break it down to Australian sports, where was I when Cathy Freeman won gold? Where was I when Pat Rafter was playing Wimbledon final? Those types of moments in sport that you go, oh, I know exactly what I was doing, where I was.” – Lisa Sthalekar  Resources and Links  If you would like to gain knowledge in governance, and develop as a director in your industry or field, visit https://aicd.companydirectors.com.au/. If you would like to learn more about how Commbank is ensuring women are advancing their growth in business, visit https://www.commbank.com.au/women-in-focus.html. If you would like to view Lisa’s achievements and experience or connect with her please visit her LinkedIn, https://www.linkedin.com/in/lisa-sthalekar-b1b0249a/?originalSubdomain=au. If you would like to learn more about Lisa’s cricketing achievements and involvement in the sport see her bio here, https://www.cricket.com.au/players/lisa-sthalekar/NUw3gaspuU-9m8QE8yyP6w. Host of the Board Level podcast, Catherina Fox is one of Australia’s leading commentators on women and the workforce. If you’re interested in learning more about Catherine and the issues she’s currently discussing, visit https://www.abc.net.au/news/catherine-fox/5244818. The Board Level podcast is produced by Nicole Hatherly, recorded at RadioHub Studios with post production by Cooper Silk, Iain Wilson and Matthew Lane.

While it may not be at the forefront of most of our minds, drowning is a huge problem. Every 60 seconds, someone in the world dies from drowning. Children are particularly at risk because they have less self-awareness, spatial awareness, and life experience to prevent a dangerous situation and to alleviate one that has already begun. Because of this ever-present danger, a new robot from Health Sonics has entered the scene, and her name is LISA.LISA is a truly life-saving robot, intended to help prevent this high number of deaths. She accomplishes this in a couple of steps. The first is through detection and alert. This works similarly to other detection machines, recognizing the signs of a struggle and alerting an outside party, such as a parent or emergency services.While this is a good feature, it is not unique. Where LISA sets herself apart from other detection systems is that she can actively come to the rescue of the person in trouble. While LISA is alerting the outside world to trouble, she is also able to swim to the person in need and bring them back to the surface of the water. She does this by wrapping herself around the person and holding them above the surface.In addition to the feature of maintaining the drowning person above the water, LISA also monitors vital signs. This is helpful for the people who come to the rescue, whether it be a family member or emergency services. This could be an essential piece of the puzzle for helping to make sure that the rescue is a success.LISA is available for pre-order now and is designed to work in both private, public, and commercial pool environments. For more information about LISA, or to pre-order your LISA, check out the company's website.Sponsored by: Get $5 to protect your credit card information online with Privacy. Amazon Prime gives you more than just free shipping. Get free music, TV shows, movies, videogames and more.

While it may not be at the forefront of most of our minds, drowning is a huge problem. Every 60 seconds, someone in the world dies from drowning. Children are particularly at risk because they have less self-awareness, spatial awareness, and life experience to prevent a dangerous situation and to alleviate one that has already begun. Because of this ever-present danger, a new robot from Health Sonics has entered the scene, and her name is LISA.LISA is a truly life-saving robot, intended to help prevent this high number of deaths. She accomplishes this in a couple of steps. The first is through detection and alert. This works similarly to other detection machines, recognizing the signs of a struggle and alerting an outside party, such as a parent or emergency services.While this is a good feature, it is not unique. Where LISA sets herself apart from other detection systems is that she can actively come to the rescue of the person in trouble. While LISA is alerting the outside world to trouble, she is also able to swim to the person in need and bring them back to the surface of the water. She does this by wrapping herself around the person and holding them above the surface.In addition to the feature of maintaining the drowning person above the water, LISA also monitors vital signs. This is helpful for the people who come to the rescue, whether it be a family member or emergency services. This could be an essential piece of the puzzle for helping to make sure that the rescue is a success.LISA is available for pre-order now and is designed to work in both private, public, and commercial pool environments. For more information about LISA, or to pre-order your LISA, check out the company's website.Sponsored by: Get $5 to protect your credit card information online with Privacy. Amazon Prime gives you more than just free shipping. Get free music, TV shows, movies, videogames and more.

A planner asked Lisa how she started her business.  While Lisa didn't take a typical approach to starting her consulting firm, there are general pieces of advice she has for someone thinking about starting their own consulting gig. Host: Lisa Dunaway, AICP, LEED AP Song credits: Minimal Uplifting Background by MagneticMusic and Lost Shoe by Blue Dot Sessions.

This week we interrupt our regularly scheduled programming to bring you another special road trip edition of CBCC. While Lisa was busy bringing home the bacon, Brad ventured down to New Orleans to partake in the Overlook Film Festival where he saw a bunch of rad horror movies and spoke to several incredible filmmakers like Mick Garris and Larry Fessenden. Podcasting trapped inside a car on the freeway, Brad is joined by special guest William Dass of the In the Mouth of Dorkness and Bill & Clair's Excellent Adventures podcasts to discuss their experiences down south as well as chime in regarding the classic graphic novel adaptation of "The Creature from the Black Lagoon" written by Steve Moncuse and illustrated by Art Adams. Be sure to follow the podcast on Instagram and Twitter @CBCCPodcast, and follow the hosts @MouthDork, @sidewalksiren, & @WBDass. Next week, we'll return to our conversation surrounding Arthur & Mera as we discuss "Aquaman: The Drowning."

In Episode 51 of I'd Be Friends With Us, Jaime & C'Anna discuss the news that LVP is bidding farewell to RHOBH. While Lisa may be out, there are some ladies in New Jersey that the ladies have mixed feelings about. C'Anna was right when she said Jill Zarin will return to RHONY - the rumors have have been confirmed! Jaime dishes on the scoop that the OG of the OC still maintains a life insurance policy on her ex-husband, and C'Anna catches Jaime up on the volcano that's about to erupt on Flipping Out.

Lisa Skye Hain and Brian Hain the husband and wife co-founders of Primary step on to the New York Launch Pod to discuss their coworking and shared office space located at 26 Broadway in Manhattan. Coworking and shared office space is big business. According to Lisa the industry itself has grown between 300% and 400% over the past 8 years. Now players including WeWork, Alley, Industrious, Regus, and the Wing are competing for a larger share of business. So what is Lisa and Brian’s advantage? Well, Lisa was the first employee of WeWork so she knows the shared space business pretty well. One of the many ways in which Primary differentiates itself from the competition is by its focus on health and wellness. Each membership at Primary includes high end yoga, meditation, and boot camp classes, supervised by Brian, as Primary’s chief wellness officer who is also a former triathlon coach. The result: a successful business and a beautifully built out space that is both inspiring and zen. Primary is currently expanding at its first location in FiDi, has a second location near Penn Station under construction in the works, and plans to open more locations in New York City and beyond. While Lisa and Brian successfully raised capital and achieved full occupancy quickly it hasn’t always been easy. They have overcome challenges navigating the commercial real estate market in New York, a potentially fatal flaw in their financial model and working together as husband and wife. Listen to the podcast to go inside the coworking and shared office space business. Hear how Lisa’s professional networking was integral to establishing the business and recruiting members to Primary, how Brian formed values for the company that are essential to the brand, and a whole lot more! More on Primary: https://liveprimary.com/ For a transcript of the episode please visit: https://nylaun.ch/PrimaryTr

Lisa Dion is the creator of Synergetic Play Therapy and is the founder and director of the Play Therapy Institute of Colorado   She is experienced in many settings to include private practice, schools, social services, foster care agencies, and orphanages.    Synergetic Play Therapy’s name was influenced by Lisa’s love for the brain and understanding what happens in the nervous system.     The collaboration between the child and the therapist, and on a deeper level between the mind, breath, body is an important support in the therapeutic process.  Through this realization, she was drawn to the word “synergy” since it is the idea that when 2 parts come together, the effect is so much greater than what they are individually.   Collaboration within the therapist, child and between them both is cultivated.   Through Lisa’s work, before she created Synergetic Play Therapy, she felt like something was missing.  She had a personal experience with her daughter that gave her an intuitive felt sense of the importance of bringing in the nervous system getting into the somatics.  Becoming an external regulator can take it to a deeper level of healing.  Accessing the brainstem allows for work involving the level of attunement such as what’s present between a caregiver and an infant.  Lisa’s students say that it feels like a way of being rather than a model.  Her students report transforming through the process and it spills over into their other relationships.   Synergetic Play Therapy is not a list of fun techniques or activities to do with the child, but rather it is a “way of being”.   One of her students said, “Synergetic Play Therapy gives birth to the authentic self within the child and the therapist.”   Lisa urges her students to study as many philosophies and models of play therapy as possible to maximize their abilities.    Implicit memories bring a feeling and a felt sense that was placed in the early years.  Often before the age 3, the implicit memories provide the structures in the brain.    When Lisa’s daughter was born, she was emotionally dysregulated. While Lisa was pregnant with her, they both experienced a car crash. When she was born, Lisa was on a journey to help her rewire her nervous system.  She had her first play therapy experience at 9 months old where she played out shock of what she felt when the car accident happened.    The exchange happening between the therapist and the child is such a vital part of therapy.   Synergetic play therapy teaches the therapist what to do with their personal experience of what the child is feeling and experiencing through the play.     When parents are dysregulated, they need to regulate before they tend to their child.   The therapist does a lot of breathing, and modeling for the child.   The mirror neuron system allows the child to borrow the therapist’s regulatory system.  Therapist use themselves to support the child through their healing.  The therapist is intentionally authentic and may rock, say things, and do things that the child needs right in the moment.   Lisa tells a story of a child that had many generalized fears that learned regulatory techniques such as holding her heart and stomach while she did that during his expressions of the fearful scenerios.  In session 3, he reported that he knew what to do when he got scared.  He was able to borrow her nervous system, watch how she handled the situations, and internalized a way of taking care of himself during these types of situations. Through that process, his nervous system got rewired organically and experientially.    This process also helps keep the therapist well during the process.   Synergetic Play Therapy also offers a certification option as well.    Lisa has a new book coming out in Spring of 2018, “Aggression in Play Therapy: A Neurobiological Approach for Integrating Intensity” from Norton Publishers.    Lessons from the Playroom bi-weekly Podcast https://playtherapycolorado.com/podcasts/ Hour Live Webinar – 1 x a month https://playtherapycolorado.com/webinar/ Community Membership https://learn.playtherapycolorado.com/product/membership-site/ Play Therapy Institute of Colorado’s Website: https://playtherapycolorado.com/   https://www.facebook.com/PLAYTHERAPYCOMMUNITY/ https://www.facebook.com/groups/parentingintherain/ https://www.facebook.com/groups/1130971706932394/ https://www.facebook.com/groups/schoolcounselors/ https://www.facebook.com/counselinginbrevard/ www.counselinginbrevard.com www.playtherapycommunity.com www.parentingintherain.com www.jackieflynnconsulting.com https://twitter.com/jackieflynnrpt  

I was struck by one theme that kept appearing in the past 100 Business of Story episodes – How stories transport us. A true story well told connects emotionally and inspires. It moves people. Aligns teams. Connects with customers. Grows revenue. And will amplify your impact. [caption id="attachment_23298" align="aligncenter" width="600"] Image from a favorite Photoshop artists, James Popsys, who explored visual storytelling on the Business of Story podcast.[/caption] Thank you for listening to the Business of Story. I've enjoyed all of your wonderful notes about the impact the show and our guests have had on you. And how you have grown as storytellers to literally nudge the world in any direction you choose. You rock! Now, I want to up the ante, to go all in by refining, clarifying and focusing my own Business of Story story. To help you do the same in your business.  From episodes 102 and beyond, nothing in the Business of Story will make sense except in the light of connection: helping purpose-driven leaders like you clarify your story to grow revenue and amplify your impact in the world by connecting you with your audiences, and moving them to action, through the power of true business stories well told. This is my singular focus for the Business of Story, and it has taken me 100 episodes to finally arrive at this focus. Plus, a great deal of help from my good friend, Greg Head. More on that, and him, in a bit. What you’ll get out of this show: How to find and articulate the unique purpose that drives you and your organization. How to clarify that story with lots of examples and resources for you. How to use the impact you’ll make as the launching point for the epic growth of your organization. You see, after 100 amazing guests – story artists from around the world who have been on our show helping you craft and tell compelling stories that sell – this theme of igniting the growth of purpose-driven leaders through the power of story has expressed itself. I realized that some of my favorite episodes were with people whose personal stories were much larger than their brand story, and in fact, influenced the direction of their organizations. Like Vincent Stanley, for instance. He’s the Director of Philosophy for the outdoor retailer, Patagonia. He was one of my first guests back in July of 2015. And he talked about how Patagonia essentially invented story marketing in their first product catalogs when they opened in 1973. Their mission is to turn customers into activists to help protect our wilderness. A pretty important purpose, especially for an outdoor company. Another episode I refer to often is the one I did with Hollywood story consultant, Jen Grisanti. She wrote an amazing book called Change Your Story, Change Your Life. Jen not only teaches and coaches movie and TV screenwriters how to perfect their craft but also how to live into a bigger story. This episode explores the important question: “What is your personal dilemma connected to your professional pursuit?” What’s the conflict in your story and how does your brand help your customers overcome that conflict to get what they want? No conflict no story. How about the conflict around the stuff cramming your home? Michele and I are in the process of a move, and mucking out 30 years of stuff is a major pain in the ass. Brian Scudamore, the founder of 1-800-GOT-JUNK, joined to talk about how he grew the brand to become worth in the neighborhood of a quarter-billion dollars all on the premise that he is not in the junk business, but the leadership business that happens to haul junk. Now that’s a focused, purpose-driven business. I’ve learned that if you truly want to live into a bigger story for your personal and professional brand, then you must find a purpose greater than yourself to serve. The purpose of the Business of Story has always been to help people live into and prosper from their most powerful story. But that line is too vague for some people.  It ultimately comes down to helping leaders of purpose-driven organizations clarify their story of growing their revenue and amplifying their impact. I know I’m repeating myself from the top of the show, but I want to be crystal clear with you what this is all about. And, I want to underscore that it is critically important for you, too, to be “crystal clear” with your personal or professional brand story. Because if you’re not, you will drown in the sea of sameness that we all compete in. And I’ve found that when you get your brand story straight, everything else comes into alignment.  Everything else gets easier. You say “no” to more things and “yes” to the fewer, but the most important, things. My Origin Story Two years ago I was a total story geek. Ok, I still am. My goal for the first 100 episodes was to help you understand and appreciate the power of storytelling in your business and in your life so that you would become more intentional about it; connect with people at a deeper level; and advance your visions and mission further faster. I had the help of my friend Jay Baer at Convince & Convert who helped me produce and distribute my first year-and-a-half worth of shows with great people like Jess Ostroff of Don’t Panic Management. The past 20 or so shows have been produced by Brian Adoff of Riveting FM out of Philadelphia. He has brought a musician’s ear to the quality of the production and some terrific marketing insight as well. Thanks for that, Brian. Lisa Loeffler of Genuine Media has assisted me in the distribution and advertising for the show, as well as my speaking engagements: an invaluable part of my team. I can’t recommend these two enough if you need to build a virtual team. My focus has been on sharing how stories work, the architecture of epic stories, and how to use them in your business. If you’re an avid listener, then you probably know my story by now. So here’re the cliff notes… I’ve been in advertising for more than 30 years, ran my own agency for 20 years, and for the past 15 years, I have been steeped in business storytelling. My deep dive into brand storytelling began around 2004 when I noticed that our traditional advertising work wasn’t nearly as effective as it used to be. As I often say in my speaking engagements and workshops; “Brands used to own the influence of mass media, but now the masses are the media, and they are your brand storytellers. You and your brand must become the story maker.” One of my favorite examples of a brand doing this very thing is AirBnB. They do a heroic job of placing their customers – both their homeowners and guests – at the center of their brand story. Then they make it easy for them to share their stories. I love their tagline, Belong Anywhere. AirBnB is selling inclusion and freedom: two pretty dynamic concepts, and an especially powerful purpose, given this moment – and let’s hope it’s just a moment – in Trump time. By the way, have you seen Sweden’s latest story marketing campaign? The country just listed itself on AirBnB and its purpose is plain to see: "Explore the Freedom to Roam.”  Sure, they’re ultimately going after tourists, but they do it with such a beautiful purpose that plays to the sensibilities of reasonable and fun loving people. Take a listen, and then go to our show notes to see the video. Ok, so I digressed a bit. I get so excited when I come across smart story marketing. I was telling you my story about how I realized the impact you can have when you become an intentional storyteller: Telling stories on purpose. I learned that storytelling held the key to reconnecting with audiences, so I started studying everything I could find on the subject. It really started in 2006. Our middle son Parker went to film school at Chapman University in Orange, CA. I asked him to send me his textbooks when he was finished with them – after all, we were paying for them – so I could learn what Hollywood knew about captivating audiences through story. Plus, I suppose I wanted to vet this college education to see how Chapman prepared eager filmmakers to be competitive in the most competitive storytelling market in the world: Hollywood. I realize now that this was my creative right brain diving into storytelling. At the same time, our youngest son Caed had to undergo brain surgery to reduce swelling in his ventricles. During the run up to survey, Caed went through a battery of tests, and Michele and I read everything we could absorb about the brain and how it functions under the significant stress of encephalitis. One of the books I found, which has become my favorite on storytelling, is The Storytelling Animal: How Stories Make us Human, by Jonathan Gottschall. In it, he explores the intersection of story structure with brain structure and how our minds yield helplessly to the suction of story. Jonathan became a long-distance friend of mine, has been kind enough to lecture twice to my students at Arizona State University, and he was also one of my first guests on the Business of Story podcast. In hindsight, I realized that I, too, was living at the intersection of right brain Hollywood storytelling and left brain story mechanics as I was learning from the journeys both of our sons were on. This is when I was introduced to Joseph Campbell and his universal story structure of The Hero’s Journey, and why it connects so powerfully with the deep reaches of our mind: the subconscious where our intuitive decisions are made that shape our beliefs and behaviors. Note: The creator of What makes a her0?, Matthew Winkler, joined us on the Business of Story podcast. Hear how he created one of the most watched videos in the TEDEd library. During this time between 2006 and 2010, I found myself at the crossroads of the neuroscience of storytelling – how we’re pre-wired from birth to make meaning through stories – with the architecture of stories – how to use them to connect with people on a very primal level and move them to action. Since then, our two boys are doing great. Caed is a healthy 23-year-old composer and producer of EDM, or Electronic Dance Music, and a DJ, and Parker is pursuing his dream of becoming a filmmaker in downtown Hollywood. He pays the bills as a sought after motion designer, and you can see his work in the new CBS game show, Candy Crush. Now that I was armed with the why and how of business storytelling, I created the Story Cycle system that is inspired by Campbell’s Hero’s Journey. Instead of his 17 steps, I’ve mapped it to 10 steps that any business can use for high-level brand story strategy development right down to tactical creative elements including TV spots, web user experience design, blog posts, print ads, sales presentations… you name it. [caption id="attachment_23305" align="alignright" width="300"] Download your DIY Brand Story workbook.[/caption] I was so excited to share with the world what I had learned, and the success we were having with our clients, that I began pursuing all of the brightest minds in storytelling to share their brilliance with you. To be totally honest, I was being self-serving, too, Because I get to learn right along with you with every episode. That alone makes all of the cost and effort of a podcast worth it. One of my early successes was having legendary screenwriting coach, Robert McKee, on the show. We had such a wonderful conversation, he returned for an encore performance. By the way, you will find links to each of the episodes I mention in our show notes. I first met McKee when I attended his four-day Story Seminar in the LAX Sheraton in 2010. Parker joined me. He was there to advance his filmmaking screenwriting chops, along with about 200 of his competitors, and I was there to learn what a marketer like me could learn about Hollywood storytelling to make our creative more impactful.   After the seminar, McKee invited me to his Connecticut home to interview him for my podcast. Now, this was not for the Business of Story, but for my very first flailing attempt at podcasting. I had never done one before and I showed up in his living room with my little Zoom recorder and my wits. I placed the recorder between me and him on the sofa, and away we went. For three friggin’ hours. He was so kind and generous with his knowledge on screenwriting and how we can use it in our businesses, and I was making it up and learning as I went. This remarkable experience underscores a fundamental premise that Joseph Campbell talks about when you follow your bliss, and by bliss, he means the authentic story you have the courage to live into. “When you follow your bliss, doors will open where there were only walls before.” – Joseph Campbell Robert McKee and his lovely wife Mia, open their home and their world to me. And for that, I will be forever grateful. You can still listen to that session, edited into ten 10-minutes segments on Soundcloud. If you don’t know the man and his work, all you have to do is watch this scene in the Spike Jonze’ movie, Adaptation, starring Nicholas Cage as struggling screenwriter, Charlie Kaufman. Actor Brian Cox portrays McKee as he responds to Kaufman’s question during, presumably, his famous Story seminar. Any questions? Ok, take a deep breath. Another one of my favorites was a guy who epitomizes the intersection of science and story, and that is Dr. Randy Olson. He is a Harvard Ph.D. Biologist who also graduated from the USC film school. Randy has produced three documentaries on the environment and climate change and has written three books to help scientist become better communicators through the power of storytelling. His latest book, Houston, We Have a Narrative: Why Science Needs Story, is my favorite scientific look at storytelling.  The book focuses on the And, But and Therefore construct to creating stories. It’s so simple and yet so powerful. I call it the DNA of story. I’m honored to say that Randy has become a good friend, and he’s been on my show twice. The first time talking about the ABT. And his most recent appearance was the day after the election. He dissected Trump’s narrative intuition and why he won the election because he out-storied the Democrats. “America used to be great. America is no longer great. I’ll make America great again.” Three acts. Set up, problem, resolution. One that may become the most successful use of the ABT of all time. Olson’s Trump episode is one of my most listened to from around the world. I even had some friends reach out to me in disgust suggesting that I was capitalizing on Trump’s victory for my own Business of Story gain by highlighting his narrative intuition. My response to them, and you if you feel the same way, is that you must understand the magic to combat the spell. Listen to all of Trump’s ramblings through the lens of the basal ABT structure, and you’ll get a whole new appreciation for how he hoodwinks his base, goes against reason and demolishes the Democrats. The Dems simply don’t know how to connect with America through a story. Olson’s purpose is to advance science by helping big thinkers connect with the rest of us. His vehicle happens to be the ABT, the DNA of story. Another of my favorite authors is Lisa Cron, who wrote Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence. Lisa came on the show to explore the art and science of storytelling to help you with your brand narratives. While Lisa’s book is about guiding fiction writers in writing the next epic novel, Lee Gutkind, the founder of Creative Nonfiction and author of several books including, You Can’t Make This Stuff Up: The Complete Guide to Writing Creative Nonfiction from Memoir to Literary Journalism, is the foremost authority on the art of sharing true stories well-told. These two approaches are important to brand storytelling because you want to tell true stories about how your product or service have empowered and leveled up your customers while using brain science to understand and appreciate how to craft and tell your stories.    Clarify your story, amplify your impact and simplify your life We’ve used the 10-step Story Cycle system to help Clinica Adelante reframe its brand story from a 30-year-old community health center to a national leader in sustainable healthcare, and they have grown by 300 percent in the past five years. Goodwill of Central Arizona has used or Story Cycle system to grow from 17 stories doing $24 million in annual sales in 2003 to nearly 100 stores doing north of $140 million in sales today, with the proceeds going to workforce development programs that help put a record number of Arizonans back to work. Their purpose? Good stuff, good work, Goodwill. Coca-Cola used our storytelling to launch an eco-driving program with its 60,000 fleet drivers and their staff in 2010. They double their expected gains in fuel efficiency in the first three months of the initiative. What do these three clients have in common? They all pursued a purpose greater than just selling products and services and making money. And they used intentional storytelling – telling stories on purpose – to achieve epic growth. That is the power of a purpose-driven organization over its traditional, status-quo competitor who focuses on the bottom line, short-term gains and investor returns over empowering the people and the communities it serves. Tell your stories on purpose That’s why now, as we move into our third year of producing the Business of Story podcast, our sole focus is to help leaders of purpose-driven organizations like yours clarify your story to grow revenue and amplify your impact. What we make is the proven Story Cycle system with tools and techniques to help you become an intentional storyteller. But what we make happen is helping you become a more powerful communicator, connect with audiences like you never have before, motivate and inspire people to action, and advance your mission, initiative or cause further, faster than you ever imagined. What we make happen is what drives our purpose: to help people live into and prosper from their most powerful stories. Learning moment: Are you telling brand stories about what you make, or what you make happen? Stories about the human impact you are having; how you are leveling them up. Stories about how you deliver on your ultimate brand purpose. You see, when you tell stories about what you make, your are immediately commoditizing yourself and your offering. You start to drown in the sea of sameness. But when you tell stories about what you make happen, then you will rise above the noise and be heard. Red Bull doesn’t sell you a highly addictive concoction of caffeine, taurine, and sugar. Their story Gives You Wings. Actually, the higher brand purpose was defined by its founder, Dietrich Mateschitz, when he started his company: “Red Bull gives wings to people and ideas.” Now isn’t that a bit more compelling than selling just an energy drink? It must be because Red Bull not only invented the category. They still own nearly half of the worldwide market for energy drinks. Let’s face it, without a good story that connects on a primal, visceral level with your audiences – making them truly feel something – then you’re just more noise in the cacophony of communication we all swim  – and drown – in. Without a focused story that clarifies the uniqueness, relevance, and urgency of your brand offering you will be marooned in the sea of sameness that we all encounter in this age of abundance. Your customers – just like my customers – simply have too many choices to choose from. What’s going to make you rise to the top of your food chain? Without a defined point to your story – a supreme focus on what you do better than anyone else buttressed by a compelling purpose – you will languish in the land of commoditization. In fact, declaring your number one position in the marketplace, what you do better than anyone else in terms of features and benefits, is your first step out of the primordial muck of commoditization. And your defined purpose is your lifeline. So I’m taking my own advice. As I mentioned, my friend Greg Head, who was the head of marketing for Infusionsoft and helped them become a $100 million dollar company in 10 years because of their extreme focus on sales and marketing software for small business, helped me define my brand focus of working with purpose-driven leaders. It’s important, too, because I am competing in an increasingly crowded industry of business storytelling.    Some of my competitors I admire most – some friends, some acquaintances, and some strangers – include Donald Miller and his StoryBrand process. I’ve done his program myself for my Business of Story brand. StoryBrand’s focus is to help small business grow their sales by clarifying their story on their websites. My interesting connection to Don, even though I’ve never met him, is that his best-selling book. A Million Miles in a Thousand Years, and it’s overall theme of “What makes a great story also makes a great life,” had a profound impact on me as I was creating the Story Cycle system. In fact, I went to Don’s very first seminar in Portland in 2010, long before he created his StoryBrand process, to guide my thinking on how to help people live into their most powerful stories. In fact, I went to Don’s very first seminar in Portland in 2010, long before he created his StoryBrand process, to guide my thinking on how to help people live into their most powerful stories. Another terrific professional in the storytelling game, and a guy I count as a friend is Michael Margolis of GetStoried. When I think of Michael and the international work he does, I think of storytelling around innovation. He works with large, global brands, including the likes of Google, Deloitte, and NASA, to help them further innovation within their organizations. Michael is definitely the innovation story guy in my book. If you’re looking for business storytelling in the tech world with a twist, then I’d definitely send you to Kathy Klotz-Guest. If you’ve ever seen HBO’s Silicon Valley, Mike Judge’s hysterical TV series about, well, Silicon Valley, then you’ll get a sense of Kathy. She is a technology veteran, stand up comic and marketer extraordinaire who uses storytelling to help her clients curb what she calls, “jargon-monoxide,” you know, that curse-of-the-expert malady that puts audiences to sleep, or worse, with their inane use of jargon. She coined one of my favorite terms in Business Storytelling, Jargon-monoxide. These are just three of many fellow storytellers, each with a focused brand position: Don Miller’s StoryBrand for small businesses. Michael Margolis’ Get Storied for large organization innovation, and Kathy Klotz-Guest for the tech world.   By the way, you can hear both Michael and Kathy on my Business of Story show – again, see the show notes for links. And Don, consider this an open invitation to come on my show. Like Michael and Kathy, I admire your work and what you stand for. Hey, I even invested in your Blue Like Jazz movie. That was a brilliant crowd-sourced move, by the way, to raise your final quarter million to get the movie finished. Michele and I loved the movie, and it was great fun seeing our names among the thousands of executive producers. I help leaders tell their brand stories on purpose And me? My purpose is to help leaders of purpose-driven organizations like you clarify your story to drive revenue and amplify your success. And I deliver on my purpose in three different ways… I help you clarify your brand story through our proven Story Cycle system. In fact, if you tuned into my show two weeks ago, you heard me take Jonathan Barney through the Story Cycle system to clarify his brand story around his restaurant service training platform and focus his purpose of helping people live a tastier life. In addition to clarifying your brand story, I also offer the Storytelling for Leaders and Storytelling for Sales 6-month deliberate practice training programs. Once your brand story is crystal clear, these programs help you find and tell the stories that shape the behaviors that create the culture that drives epic performance. Around your purpose. Essentially, we help you find the true stories within your brand and show you how to tell them well in your advertising, marketing and sales to connect with your audiences. True stories well told. The Storytelling for Leaders and Storytelling for Sales deliberate practice programs come from another amazing story outfit, this time in Melbourne, Australia. Shawn Callahan and Mark Schenk created these programs 13 years ago and have worked with brands around the world to build storytelling cultures. This offering is the ideal extension to the Business of Story, and I have become a certified partner delivering these proven programs. Why do purpose-driven organizations need to practice business storytelling now, more than ever, to amplify your impact? Because business is more complex than ever.  How do you describe your place in the world to your staff, employees, customers, shareholders and other stakeholders when so much external chaos impacts you?   Chaos like growing competition in this time of abundance A widening economic divide between the haves and have-nots The significant environmental and social impacts of climate change Social injustice and unrest A White House and its cronies that appear hell bent on alienating America from the rest of the world In fact, I spent 12 days in The Netherlands a couple of weeks ago working with our ASU students. Guess what the prevailing sentiment is towards our president? I heard this from business leaders, bureaucrats, and bartenders. They ask all in their own way: “How did you Americans let this happen and what are you going to do about it?” You don’t think this president is going to impact your business, think again. And what stories are you telling your employees to keep them all focused on your purpose to grow your sales and amplify your impact: the three things you actually have control over? I’m afraid power points, infographics, snapchats and tweets aren’t going to do it for you anymore. By the way, I reminded our students in Amsterdam that power points don’t kill audiences. Presenters using bullets in power points do. Don’t believe me? Just listen to Janine Kurnoff of the Presentation Company on Business of Story to learn how to bring storytelling to all of your communications so you can cut through the clutter and connect.   Or tune into Nick Gray of Museum Hack on how to bring adventure to your brand through storytelling. And on that note, take in my conversation with the ultimate conspirator to business success, Robert Rose on why you must turn your adjectives and adverbs into adventures in your story marketing. Stories connect in our disconnected world Another reason why story is more important now than ever is that our uberly connected world has created a massive malady. Attention Deficit Disorder is now a communicable disease, and we’re all the viruses. Our connected world has ironically made us all less connected in human terms. I had a fascinating guest on about a month ago. His name is Jordan Bower, a Transformational Storytelling Consultant, and Corporate Intimacy Expert. Ahhh, see his unique positioning… his fine point… his focused purpose: Transformational Storytelling Consultant and Corporate Intimacy Expert? On my show, Jordan told me about his girlfriend breaking up with him in the summer of 2010. Devastated, he did what we would ALL do in this circumstance: he walked from Seattle to Mexico along the Pacific Ocean.  Right? During his four-month odyssey to find himself, Jordan came across thousands of people. He shared coffee, meals, campfires, and beers with folks from all walks of life: from hobos and hillbillies to surfer dudes, to housewives, tech titans and I’m sure there was a social media guru or two in there as well. I asked him what the common theme was among these disparate people. What do you think he said? I asked him what the common theme was among these disparate people. What do you think he said? Jordan told me that to a person, the common sentiment was alienation and loneliness. He learned on his trek that these dopamine pumps we call iPhones and Androids, that promise to connect us with the world, actually create greater isolation. One intense symptom is FOMO, or the fear of missing out. What we’re missing in our over-communicated world is authentic, person-to-person interaction. If Gottschall said, “Our minds yield helplessly to the suction of story,” then I believe our hearts crave bonding with real people. Jordan’s point of people feeling alienated and lonely is not the first time I’ve heard this theme. But it struck me hard on this show. I even created a manifesto of sorts just to help me get my head around this phenomenon. I call it: The Virtual Connection Myth. "Our digital dopamine pumps artificially reward us for superficial online interactions masking an epidemic of alienation and loneliness people suffer as their storytelling skills atrophy in the absence of authentic human connection in the real world." OMG, am I suffering from jargon-monoxide? My point is this: The most powerful story will ever tell is in-person. If you can’t be in front of the water cooler with your audience, then the second most powerful story you can tell is first person, online. Tell me a story with a time stamp, when did it happen, a location stamp, where did it happen, real people as the characters. Give me action and adventure, surprise me, and then deliver your business point! And believe it or not, you can do this in 60 seconds or less.   On Thursday, June 26, I was giving a storytelling workshop for a bunch of  Dutch professionals who specialize in sustainability and the circular economy in Haarlemmermeer, Holland.  A young man named Max is an intern for one of the organizations and is about to graduate with his business degree in sustainability. I asked the gathering who their toughest audience was so we could work on stories to connect with them on their terms. Max told me it was his granddad. You see, his grandpa didn’t understand sustainability, didn’t believe in man-made global warming and told Max he was wasting his time with his foolish degree. I could tell he was crestfallen by not having his grandfather’s approval. So I instructed Max to use the Story Cycle to craft a story from his grandpa’s point-of-view and then challenged him to share his story over the weekend. I ran into Max four days later when our ASU cohort returned to Haarlemmermeer for another session. He had the widest smile on his face. I asked him “What’s up, dude?” He told me about having the conversation with his grandpa about climate change and how he used a hockey stick to demonstrate to the old man how carbon in our atmosphere has remained relatively balanced for millennia and then pointed to the curve end of the stick to demonstrate the man-made carbon we have pumped into the system over a short amount of time. “This was the first time my granddad ever understood what I was talking about,” Max proclaimed through his smile. “And I told him that fixing this problem is important to me and that’s why I’m doing what I’m doing.” I asked Max if his granddad likes hockey. “Loves it,” he said, with his smiling growing even wider. Smart young man, that Max. Understanding his audience and having such empathy for their point-of-view that he found a way to use a story to connect, change his beliefs, and earn his approval. By the way, I learned this basic structure to story with time and location stamps, characters, action, a surprise and point from my friends at Anecdote. And we cover it in great detail in our 6-month deliberate practice programs. The most invaluable FREE advice you'll ever get Now I’d like to help you clarify your brand story strategy, focus your purpose of growing your revenue and amplifying your impact. When I told my producer, Brian, who you met earlier in the show, about what I’m about to do, he actually said it might not work because it sounds too good to be true. Well, maybe. You’ll have to be the judge of that. What I am offering to you, with no strings attached, is a complimentary 30-minute phone call to demonstrate how quickly you can get your brand story straight. I promise it will be the most invaluable free advice for you, your business and organization that you have ever received. Register for your FREE Impact Call. I’ll help you clarify your story in 30 minutes or less. You have nothing to lose. What’s in it for me? I get to connect with real people, in real time and learn about your real needs. Our conversation, while helping you clarify your story to grow revenue and amplify your impact, will also help me better understand exactly what the market needs. What’s in it for me? I get to connect with real people, in real time and learn about your real needs. Our conversation, while helping you clarify your story to grow revenue and amplify your impact, will also help me better understand exactly what the market needs. This is a total win/win consulting call. You will be doing me a huge favor by helping me dial in my purpose: To help you live into and prosper from your most powerful story. This is a limited time offer, and I can tell you that not everyone is going to get the free impact call. If you’re in business just to make money, then I’d recommend you reach out to some of the other storytelling consultants. But if you’re into to truly amplifying your impact and empowering the people around you to live into and prosper from your story, then I’m your guy. Register now at our new and improved website, businessofstory.com. And if you want to get the most of the call, download your DIY Brand Story Workbook first. Outline yourstory. Then let's chat. And thank you for listening to this special, one hundred first episode of the Business of Story podcast. Gag, you’re probably hoping that I don’t return solo for another hundred shows. And one last request. We have 74 reviews on iTunes, and I’d love to push that over the 100 mark in celebration of our one hundred and first episode. Would you do me a huge and be one of those listeners that pushes us over the top of the century mark in reviews. It only takes minutes and would mean the world to me. I appreciate it. Finally, I want to remind you that regardless of what you do with your business, leadership and sales storytelling, that... "The most potent story you will ever tell is the story you tell yourself. So make it a good one." Thanks for listening, and until next Sunday, have a wonderful life.

Lisa Webb grew up in Canada. After university she became a teacher for 8 years, then the assistant principal of an elementary school. Her husband, who is also Canadian was one day offered a job in Paris.  So they packed up their lives in Canada and moved to France. After a year in Paris, they were moved to the South of France, where they lived for 4 years and had two French-born children. During that time Lisa began writing, and created the blog Canadian Expat Mom (http://www.canadianexpatmom.com) , where she shares her experiences on expat life and travel. This past year she and her family moved from France to Indonesia. While Lisa and her family have been adjusting to this new culture, she also published the first book in her first children's book series, ' The Kids Who Travel the World (http://www.amazon.com/Kids-Who-Travel-World-Paris/dp/6027333502/ref=sr_1_1?ie=UTF8&qid=1457145747&sr=8-1&keywords=%27The+Kids+Who+Travel+the+World) ' that quickly landed on Amazon's Bestseller list for children's book. She is now working on publishing 'Once Upon An Expat' a series of stories from expats around the world. I am very honored that Lisa invited me to share my story on her coming book, “Once Upon An Expat”. All royalties will be donated to a charity promoting literacy and education:  http://www.booksabroad.org.uk (http://www.booksabroad.org.uk/) So stay tuned for the book's official launch Lisa’s insights in this episode: How language was a major barrier for her and how she overcame this barrier. How being alone in an unknown country, empty apartment and knowing no one had affected her the first months. How she took this journey as an opportunity to explore and take it as a chance to do reinvent herself. Lisa’s books: The Kids Who Travel The World (http://www.amazon.com/Kids-Who-Travel-World-Paris/dp/6027333502/ref=sr_1_1?ie=UTF8&qid=1457145747&sr=8-1&keywords=%27The+Kids+Who+Travel+the+World) by Lisa Webb Once Upon An Expat edited by Lisa Webb will be coming out in June 2016 Lisa’s online recommendations: XE currency converter (https://www.xe.com/currencyconverter/) Google translate. Find Lisa Webb: Web: www.canadianexpatmom.com (http://www.canadianexpatmom.com) Facebook: Canadian expat mom (https://www.facebook.com/canadianexpatmom/?fref=ts)

While Lisa is in India, we're highlighting the work that India Partners is doing. Today we're sharing Sarita's story.

Bio: Lisa Sahakian is an Entrepreneur-Philanthropist, a visionary and true renaissance woman. She offers a variety of holistic services that are inclusive in healing the mind, body, spirit and beyond. She chooses to bring yoga and alternative healing methods to the general population by teaching corporate wellness and yoga at Kaiser- Permanente, the Violence Intervention Program, to women & children affected by domestic violence, privately and at yoga studios throughout the country. The philosophies of Lisa's teachings supports a life-style based on non-attachment and unconditional love where living in the moment through the awareness of breath can carry us through this life with great authenticity, joy and bliss from within always, in all ways. Lisa's passion for preventative healthcare began at the age of 16 while teaching fitness classes to women. She holds a B.S. in Health Education with an emphasis in Food Science & Dietetics and Microbiology. While Lisa focuses on women's health she also celebrates and supports the balance and necessity of the masculine. She believes as we embrace and integrate both the masculine and feminine energies, from within, we create a more fulfilling and enriched life of authentic and vibrant health. For information or collaboration please contact: Lisa Sahakian Yoga Practitioner & Health Educator Awake Aligned Alive - The Yoga Of Ecstatic Living www.home.earthlink.net/~lisasahakian/index.html www.lisasahakian.isagenix.com