How I Got Here with Dreena Whitfield

Follow How I Got Here with Dreena Whitfield
Share on
Copy link to clipboard

The podcast that dives deep into the unique journeys of some of the dopest entrepreneurs, business leaders and personalities I know!

Dreena Whitfield


    • Aug 6, 2024 LATEST EPISODE
    • infrequent NEW EPISODES
    • 49m AVG DURATION
    • 36 EPISODES


    Search for episodes from How I Got Here with Dreena Whitfield with a specific topic:

    Latest episodes from How I Got Here with Dreena Whitfield

    TalkBack w/ Dreena: Thriving as a Black Entrepreneur and the Importance of Black Business

    Play Episode Listen Later Aug 6, 2024 6:27


    In this special episode of How I Got Here, host Dreena Whitfield, the founder and CEO of WhitPR, takes the mic solo to share her personal journey as an entrepreneur and her insights on Black Business Month.Dreena opens up about the challenges and triumphs she has faced in building her agency, emphasizing the importance of diversity and authenticity in the PR industry. She discusses the role of Black agencies, the impact of larger firms encroaching on multicultural work, and the significance of championing Black founders and issues within the community.Tune in to this inspiring episode to gain valuable insights from Dreena on navigating the PR industry, the significance of Black Business Month, and practical advice for entrepreneurs looking to make their mark.

    From Media Mogul to Wellness Advocate: The Necole Journey

    Play Episode Listen Later Jan 8, 2024 38:04 Transcription Available


    Summary:Necole Kane is the visionary force behind Necole Bitchie, xo Necole, and the new wellness brand, My Happy Flo. She started her career in entertainment news and celebrity gossip, eventually launching Necole Bitchie, which became the go-to black-focused celebrity website. After the success of Necole Bitchie, she rebranded to xo Necole, focusing on empowering black women with content on mental health, relationships, and more. In 2017, Will Packer acquired xo Necole. Necole has now launched My Happy Flo, a hormone balance supplement for women with periods.Key Takeaways:Necole started Necole Bitchie after moving to a small town and realizing her vision was bigger than working at Walmart.She grew Necole Bitchie to 20 million daily page views through consistency and dedication.The rebrand to xo Necole was driven by a desire to create a platform for black women to discuss topics beyond celebrity news.Necole's acquisition by Will Packer was a result of her viral video and a series of conversations over several months.She faced challenges during the acquisition process, including concerns about alignment and the future of her brand.Necole's latest venture, My Happy Flo, was inspired by her personal experiences with her mother's battle with breast cancer and her own studies in holistic health.My Happy Flo aims to provide black women with a hormone balance supplement that addresses common deficiencies and supports overall reproductive health.Episode WebsiteIn this Episode: In this episode, starting at 0:00:30, we delve into Necole Kane's fascinating journey from aspiring actress to digital media powerhouse. At 0:02:20, discover the inception of her influential blog Nicole Bitchy, followed by her strategic pivot to Exo Nicole at 0:04:02, highlighting her adaptive business acumen. Necole reveals her effective networking strategies at 0:05:33 and the pivotal viral interview with Chili at 0:06:11 that propelled her into the spotlight.The challenges and transformation from Necole Bitchie to xo Necole are candidly discussed at 0:07:40 and 0:08:47, providing insights into Necole's resilience and vision. A significant moment in her career is the acquisition of xo Necole by Will Packer in 2017, detailed at 0:10:57, marking a new chapter in her professional journey.Necole opens up about her personal struggles, including depression and fear of failure, at 0:12:21, and shares her insights on vision alignment and building the right team at 0:19:44. The episode also explores her venture into women's health with My Happy Flo, addressing the need for education around menstrual cycles and hormonal imbalances, touched upon at 0:25:21.Concluding at 0:34:55, Necole shares her excitement for the future of My Happy Flo and offers personal insights, including her advice to her younger self and her self-care activities, wrapping up with where to follow her journey on social media at 0:37:13.

    Sitting Down with Christina Rice: The Passion and Purpose Behind OMNoire

    Play Episode Listen Later Dec 18, 2023 59:03 Transcription Available


    In the episode, Christina Rice, the founder of OMNoire, shares her inspiring journey from a career in public relations to building a platform that redefines wellness and community for black women and women of color. She discusses her transition from PR to launching her own agency and the challenges she faced along the way. Christina also talks about the moment she discovered her passion for yoga and how it led her to create Omniwar. She shares her vision for the future of the brand and the importance of community and self-care in the wellness industry.Key Takeaways:Christina Rice transitioned from a career in public relations to launching her own agency before starting OMNoire.OMNoire is a platform that redefines wellness and community for black women and women of color.Christina's passion for yoga and her journey led her to create OMNoire as a safe space for black women to explore wellness and healing.OMNoire offers retreats, a home collection, and an academy to empower and support black women on their wellness journeys.Christina believes in the power of community and self-care and aims to create a one-stop wellness shop through OMNoire.Episode Outline: In this podcast episode, beginning at 0:00:30, we're introduced to Christina Rice, whose varied career journey is admired by host Dreena. From her high school dream of being an attorney, noted at 0:02:38, to opening a Nashville clothing store at 0:04:26, and transitioning to a PR career in New Jersey at 0:07:28, Christina's path is diverse and inspiring.A pivotal moment occurs at 0:10:59 when Christina starts her own agency after being laid off. This period also marks her wellness journey, as she discovers yoga and eventually becomes a certified teacher, a topic touched upon at 0:12:36. Christina's significant venture, Omnoire, aimed at healing for black women, is conceived in early 2016, highlighted at 0:13:32.The episode at 0:21:17 delves into the meaning behind "Omnoire" and Christina's achievements, including planning retreats and securing sponsorships. She shares her experience of focusing solely on Omnoire at 0:16:03 and attributes its success to community care and pioneering in the wellness industry at 0:25:33.Christina discusses expanding Omnoire into home products at 0:44:49 and her vision for it as a comprehensive wellness brand at 0:49:54. She offers advice to entrepreneurs at 0:51:22, emphasizing listening to one's inner voice. The episode wraps up around 0:57:46 with Christina sharing Bali's transformative impact on her wellness journey.Connect with Christina on....Instagram: @christinamriceLinktree: ChristinaRice

    Excellence Unleashed: The Extraordinary Journey of Michelle Gainey in Event Planning

    Play Episode Listen Later Dec 4, 2023 44:56 Transcription Available


    In this captivating podcast episode, join me as I delve into the extraordinary journey of Michelle Ganey, the brilliant mind behind Lamiga Events. From aspiring lawyer to event planning entrepreneur, Michelle's story is one of following your passion and embracing unconventional career paths. Get ready to be inspired by her insights on building a thriving business, finding a balance between work and family, and creating impactful event designs. Don't miss this empowering conversation on how to navigate the world of event planning with excellence and authenticity. Tune in now!- Michelle's journey from aspiring lawyer to event planner- The importance of family and work-life balance- Finding inspiration and setting price points in the industry- Creating a strong community and building relationships- Embracing niche markets and becoming an authorityEpisode Outline: In this latest episode of "How I Got Here with Dreena Whitfield," listeners are treated to the extraordinary story of Michelle Ganey, the creative mind behind Lamiga Events. [00:00:00] The episode begins with Dreena expressing her enthusiasm about having Michelle as a guest. [00:00:00] Dreena starts with an intriguing question to Michelle, asking about her high school yearbook prediction for her future. [00:00:37] Michelle reveals her initial ambition to become an attorney, a path quite different from her current career. [00:00:51] She shares that this aspiration stemmed from her childhood, inspired by the character Claire Huxtable from "The Cosby Show." [00:01:12] The discussion moves to Michelle's academic pursuits, highlighting her college degree in political science. [00:01:29] Michelle also discusses her decision to work full-time after college to support herself independently. [00:02:28]The episode then explores Michelle's transition into event planning, inspired by her personal experience with planning her wedding. [00:02:55] Michelle talks about the lack of established career paths in event planning 23 years ago and her initial focus on milestone celebrations. [00:02:55] Dreena shifts the conversation to the challenges faced by entrepreneurs who juggle a full-time job with their passion projects. [00:05:15] Michelle reflects on the changes in the event planning industry, noting the influence of the movie "The Wedding Planner" and the rise of wedding blogs. [00:05:42] She recounts her experience from 2004 to 2007, when event planning was her side hustle, with a focus on milestone birthday celebrations. [00:11:00]A poignant moment in the episode occurs when Michelle shares advice she gave to a planner struggling to differentiate herself. [00:33:55] Michelle emphasizes the importance of leveraging one's unique qualities as a strength. [00:39:00] Dreena then inquires about the factors contributing to the success of Michelle and Lamiga Events. [00:40:28] The episode concludes with Michelle describing herself in one word and mentioning one of her legacy clients. [00:42:37]

    Embracing Magic and Diversity: Kamilah Forbes' Journey in the Theater Industry

    Play Episode Listen Later Sep 18, 2023 37:07 Transcription Available


    In this captivating episode of How I Got Here, join host Dreena Whitfield as she sits down with Kamilah Forbes, the extraordinary executive producer of the iconic Apollo Theater in Harlem. Prepare to be inspired as Kamilah takes us on a journey from her early days as a theater kid to her current role at the Apollo.Discover how Kamilah's passion for both medicine and acting led her on a unique path, ultimately solidifying her love for the theater. From participating in makeshift Star Wars plays to being cast as an Ewok, Kamilah shares the pivotal moments that shaped her desire to tell the stories of black and brown people in the theater.Explore the power of HBCUs (Historically Black Colleges and Universities) and their transformative impact on Camila's career and personal growth. Learn how Howard University played a vital role in shaping her journey, providing her with lifelong friends and collaborators.Join us as Kamilah Forbes delves into the world of hip-hop theater and the creation of the Hip-Hop Theater Festival. Witness how she and her friends pioneered their own work and built a vibrant community around hip-hop theater.Experience the magic of the Apollo Theater as Kamilah shares her role in the institution's rich history. From working on renowned television shows to directing and producing for theater, Camila's journey is a testament to embracing one's passion and defying expectations.Uncover the importance of diversity and inclusion in the programming of the Apollo Theater. Kamilah Forbes highlights the need for aesthetic diversity, showcasing artists from different backgrounds and generations, as the theater strives to remain relevant in today's cultural conversation.Don't miss this thought-provoking episode as Kamilah Forbes opens up about the cultural impact of the Apollo Theater. Join her in discussing the challenges of building upon its established brand and her work in adapting Ta-Nehisi Coates' book, "Between the World and Me," into a live staged version at the Apollo.Discover the incredible journey behind the creation of the performance "Between the World and Me" and its timely release during the 2020 elections. Learn how Kamilah Forbes and her team pivoted amidst the pandemic to produce a powerful film version that ignited urgent conversations within the Black community.And be sure to stay tuned as Kamilah Forbes reveals the upcoming renovations and developments happening at the Apollo Theater. From new spaces to the highly anticipated production of "Soul Train," there is no shortage of excitement and innovation at this iconic institution.Join us on this captivating episode of How I Got Here as Dreena Whitfield and Kamilah Forbes delve into the magic, history, and legacy of the Apollo Theater. Brace yourself for an extraordinary conversation filled with inspiration, empowerment, and the pursuit of personal fulfillment.- Kamilah Forbes' journey from aspiring doctor to theater producer- The power of art and healing- Early experiences in theater, including a Star Wars play- The impact of seeing "Once on This Island"- Changing career paths and the role of Howard University- The lack of representation in traditional theater- Creating the Hip Hop Theater Festival- Transitioning to the entertainment industry and working with influential artists- The importance of diversity and inclusion at the Apollo Theater- Redefining the perception of the Apollo Theater brand- Work-life balance as a working mother- Encounters with Black Santa on 125th Street- The magical experience of working at the Apollo Theater- Quickfire questions and insights into the hosts' favorites and personal quotes- Collaboration and the convergence of cultural arts and activism- Advice for up-and-coming artists- Future plans for the Apollo Theater, including the Soul...

    Unconventional Paths to Success: Inspiring Journey of Define Bold Fitness CEO

    Play Episode Listen Later Sep 4, 2023 26:47


    In the latest episode of the How I Got Here podcast, host Dreena Whitfield sits down with Dana Bolden, CEO of Define Bold Fitness, to discuss her inspiring journey from a Division One basketball player to a successful fitness entrepreneur. Dana's story emphasizes the importance of following one's passion and embracing unexpected paths to success. The episode also delves into the rise of influencer careers and the challenges faced along the way. Dana takes the opportunity to promote her fitness brand, Define Bold Fitness, and kindly asks for support. Tune in to this episode to gain valuable insights and be inspired by Dana's incredible journey.- Dana's journey from basketball player to fitness brand CEO- Emphasizing the importance of following passion and unexpected paths to success- The rise of influencer careers and the importance of genuine impact- Building a successful brand and launching a collection- Taking risks and pursuing passion as a full-time influencerNotable QuotesI believe that the important thing is that we stay true to our values.Keywordsrelevant keywords, How I Got Here podcast, interview, Dana Bolden, CEO, Define Bold Fitness, Division One basketball player, fitness brand, passion, unexpected paths to success, the rise of influencer careers, challenges, genuine impact, support, Drena Whitfield, multi-talented blogger, entrepreneur, influencer, self-care, self-love, empowerment, women worldwide, New York, Under Armour, marketing, athletic company, climbing the corporate ladder, influencer career, change agent, inspiring people, purpose, genuine impact, children's book, personal brand, content creation, documenting, a new collection, leggings, sports bra, zip-up jacket, retail, team, bulk content creation, documenting, growth, impact, community, social media, Define Bold Fitness.Connect with Dayna on....InstagramWebsite

    Corporate to Creative: The Inspirational Journey of Interior Design Entrepreneur, Rasheeda Gray

    Play Episode Listen Later Aug 24, 2023 36:50


    Welcome to the latest episode of "How I Got Here with Dreena Whitfield," where we delve deep into the inspiring stories of individuals who have achieved remarkable success in their respective fields. In this captivating installment, we explore the fascinating journey of none other than Rasheeda Gray, an extraordinary entrepreneur and interior design maven.In this episode, Rasheeda sits down with Dreena to discuss her path to becoming an entrepreneur and the unexpected twists and turns along the way.From high school aspirations in the creative business world to a successful corporate career, Rasheeda shares her personal journey of self-discovery and finding her true passion. Tune in as she opens up about the influences that shaped her career choices, including her aunt's work in a corporate environment, a character on a TV show, and a communications course in high school.Rasheeda takes us through her transition from the insurance industry to interior design, showcasing the importance of embracing different experiences and constantly evolving. She shares her fears, doubts, and the financial preparations she made before taking the leap into entrepreneurship.Join us as we delve into the rollercoaster nature of entrepreneurship and the bravery it takes to pursue your dreams. We'll also explore the day-to-day life of an interior designer, the importance of building a portfolio, and tips for designing your own home on a budget.Don't miss out on this witty, inspiring, and relatable episode featuring the incredible journey of Rasheeda and her passion for interior design. Get ready to be motivated and empowered to chase your own dreams, no matter where life takes you. Tune in now and be inspired!- Rasheeda's background and career path- Early interests and experiences- Transitioning into interior design- Leaving a corporate job to start own business- Challenges and doubts of entrepreneurship- Growth of Gray Space Interiors and real estate development- Daily routine as an interior designer- Advice for entering the design industry- Importance of planning and measurement in design- Believing in oneself and building relationships- Exciting updates and upcoming projectsNotable Quotes"You are crafting your career right now, even as a high school student. You just never know what your experiences will lead you to." - RasheedaKeywordsKeywords: high school, 23 years ago, creative, business world, college, marketing, advertising, entrepreneur, curating, creating, painting, artist, interior design, space planning, sketching, apartment, white box, corporate job, risk taker, partner, health insurance, savings, liquid cashEpisode Outline Rasheeda will be XYZ in ten years. [00:00:36] Trying different careers. [00:09:17] Knowing when to launch Gray Space interiors. [00:12:03] Planning the transition from corporate job to entrepreneurship. [00:12:38] Balancing purpose, passion, and stress. [00:15:24] Similarities between Rasheeda and Dreena. [00:15:56] Three tips for designing a home on a budget. [00:26:19] Goldman Sachs $10,000 small business program. [00:32:58]Connect with Rasheeda on....Instagram: https://www.instagram.com/grayspaceinteriors/Website: https://grayspaceinteriors.com/

    Empowering Black Entrepreneurs: Unleashing the Potential of Community Support with Dr. Lakeysha Hallmon

    Play Episode Listen Later Aug 7, 2023 34:35


    Welcome to another inspiring episode of "How I Got Here" with Dreena Whitfield! In this captivating podcast episode, we delve into the importance of community support for black businesses and entrepreneurs and the urgent need for a shift in consciousness within the black community.Join us as Dreena Whitfield sits down with the remarkable Dr. Lakeysha Hallmon, the visionary CEO of the Village Market. Dr. Hallmon's social enterprise not only supports black businesses but also promotes cultural awareness, making her the perfect guest for this enlightening discussion.Prepare to be inspired as Dr. Hallmon shares her incredible entrepreneurial journey and unwavering vision for the Village Market. From her high school yearbook prediction of owning multiple small businesses and traveling extensively to the reality of making it happen, Dr. Hallmon's story will leave you in awe.But that's not all! In this episode, Dr. Lakeysha Hallmon takes the mic to discuss her experience of moving to Atlanta and building her own brand. She reveals how Atlanta's vibrant arts and culture scene inspired her to become an entrepreneur and the challenges she faced along the way.We'll also explore the transition from education to entrepreneurship, as Dr. Hallmon highlights the importance of economic development and upward mobility within black communities. Her journey from a one-person operation to the thriving Village Market will leave you motivated and ready to take on the world.But wait, there's more! Dr. Lakeysha Hallmon will also share invaluable insights into starting a business, advocating for entrepreneurs, and the unapologetic value that black people bring to society. Her powerful words will resonate with aspiring entrepreneurs and community advocates alike.So, if you're ready to embrace the power of community support and witness the transformative shift in consciousness within the black community, don't miss this extraordinary episode of "How I Got Here" with Dreena Whitfield.Tune in now and be part of the movement that empowers black entrepreneurs and showcases their incredible products. Remember, when black people are empowered, every community prospers. Don't miss out on this opportunity to be inspired and make a difference.- Dr. Lakeysha Hallmon's journey as an entrepreneur and vision for the Village Market- Dr. Lakeysha Hallmon's experience of moving to Atlanta and building their brand- Importance of authentic self-expression and surrounding oneself with genuine individuals in Atlanta's entrepreneurial spirit- Transition from education to entrepreneurship and the importance of small businesses in lifting communities out of poverty- Dr. Lakeysha Hallmon's journey in starting a business and advocating for entrepreneurs- Overcoming self-doubt as an entrepreneur and embracing the privilege- Importance of supporting small black businesses and excellence in supporting black entrepreneurs- Support as a verb and the significance of support in entrepreneurship- Importance of finding and surrounding oneself with supportive and like-minded individuals- Our Village United and the Elevate program for Black businesses- Expansion of the Elevated Cities program nationally- Importance of community support and conscious support for the black community- Shift in consciousness and consistent support for black businesses and individuals Introduction with Dreena Whitfield [00:00:00] Dr. Key Hallmon talks about being a classroom teacher and her dedication to her students [00:07:31] Dr. Key Hallmon discusses the stress and challenges of being an entrepreneur [00:10:02] Dr. Key Hallmon shares her perspective on affirming oneself and being unapologetically for her people [00:13:06] Dr. Key Hallmon talks about the importance of having a vision and expanding beyond one's...

    Breaking the Chains of Definition: Felecia Hatcher's Journey to Success

    Play Episode Listen Later Jul 24, 2023 54:03


    Welcome to How I Got Here with Dreena Whitfield. In this episode, we dive into the inspiring journey of Felicia Hatcher, CEO of Pharrell Williams Black Ambition Opportunity Fund and co-founder of Black Tech Week conference. Hatcher shares her story of overcoming the challenges of being a C student in high school and how scholarships changed her perspective on education. Her experience led her to author the C Students Guide to Scholarships and start her own educational consulting business, teaching nontraditional students how to navigate the college application process. We discuss the impact of biased guidance from counselors on young individuals and how it affected Hatcher's decision-making. She emphasizes the importance of having someone in your corner with higher expectations and belief in your abilities. We also touch on Hatcher's experiences in experiential marketing and social media in the early 2000s, working with brands such as Nintendo and Sony. Hatcher shares her experience of entering the tech space through marketing and eventually launching Code Fever to teach African American and Caribbean youth how to code. We also discuss Black Tech Week and the Black Ambition Opportunity Fund, which invests in black and Latinx startup founders and provides resources and funding for Black-owned businesses. Don't miss this episode full of valuable insights and inspiring stories. Follow Felicia Hatcher on all social media platforms and check out the Black Ambition Prize for entrepreneurial funding opportunities.- Interview with Felicia Hatcher, CEO of Black Ambition Opportunity Fund- Winning scholarships changed her perspective- Creating opportunities for nontraditional students- Importance of having supportive mentors- Encouragement can change life trajectory- Early exposure to technology and coding- Launching Code Fever to teach coding to youth- Origin of Black Tech Week and its purpose- Journey of starting a frozen dessert business- Overcoming financial difficulties as an entrepreneur- Building an entrepreneurship ecosystem in Miami- Black Ambition Opportunity Fund's mission and programs- Abundant mindset and not creating limitations- Quickfire questions and future projects- Where to follow and subscribe to the speaker Introduction [00:00:23] Starting a business after college [00:09:30] Creating immersive experiences [00:11:55] Social media boom [00:12:06] Jumping into the tech field [00:12:43] Founding Code Fever [00:14:45] Branding strategy: associating with experiences [00:26:19] Planning during financial difficulties [00:32:22]Connect with Felecia on....Instagram: https://www.instagram.com/feleciahatcher/Website: https://www.feleciahatcher.com/

    Mimi Brown's Journey in Media and Entertainment: From Alaska to Hollywood and Beyond

    Play Episode Listen Later Jul 10, 2023 44:42 Transcription Available


    Join me, Dreena Whitfield, on the latest episode of How I Got Here as I sit down with Mimi Brown, a journalist, TV personality, and show producer, to discuss her journey in the media and entertainment industry, and her upcoming projects. In this episode, Mimi shares her experience growing up as the only black girl in her classes in Alaska and her journey from being an assistant to Omarosa to becoming a red carpet reporter for Us Weekly and eventually landing a job at Fox LA. We emphasize the importance of networking and hard work in the industry, and Mimi highlights the significance of being versatile and prepared in the newsroom. We also dive into the changing media landscape and the importance of diversity and inclusivity in the industry. Don't miss out on this insightful conversation with one of the industry's most dynamic women. Tune in to How I Got Here with Dreena Whitfield and follow Mimi Brown TV on social media for more updates on her upcoming projects.- Mimi's journey in media/entertainment- Growing up black in Anchorage, Alaska- Discovering industry after leaving Alaska- Networking in the industry- Hard work and preparation in journalism- Highlighting underrepresented voices- Hosting "Culture Conversations"- Importance of being versatile in newsroom- Importance of newswriting skills- Changing media landscape- Voices in the media- Staying current and relevant- Mimi's upcoming projects and goals Introduction [00:00:26] Relationship with Amarosa [00:08:34] Transition to media industry [00:09:10] Becoming media personality [00:10:33] Attracted to free swag [00:13:16] Transitioning from producer to host [00:23:58] Learning different facets of production [00:24:07] Paper planning vs digital planning [00:30:49] Shifts in media consumption and industry landscape [00:31:08]Connect with Mimi on....Instagram: https://www.instagram.com/mimibrowntv/Website: https://mimibrown.tv/

    Empowering Entrepreneurs: Insights on Funding, Storytelling, and Self-Care from Femly Founder Arion Long

    Play Episode Listen Later Jun 26, 2023 49:03


    Welcome to the latest episode of How I Got Here with Dreena Whitfield! This week, we dive into the crucial topic of managing work and personal life, setting boundaries, and the importance of balance when it comes to managing time and mission. Our guest, the self-proclaimed Chief Estrogen Officer and founder of high-tech feminine care company, Feminine, Arion Long, shares her inspiring journey of success and the importance of setting boundaries.In this episode, you'll get a unique perspective on the challenges of balancing personal and professional life and how to prioritize big opportunities over smaller ones. You'll also hear about Long's early academic achievements, including going to college at the age of 15, and how she overcame challenges like not attending the best school district.Long's story is filled with powerful words like passion, success, and perseverance. Her story will leave you inspired and motivated to achieve your own goals. So, tune in to this must-listen episode of How I Got Here with Dreena Whitfield and hear from Arion Long herself on how to balance work and personal life, set boundaries, and achieve the success that lasts a lifetime.- Managing work and personal life- Setting boundaries- Importance of balance- Early academic achievements- Upbringing in diverse NYC- Passion for science- Entrepreneurial Journey- Launching eco-friendly feminine products- Pitching and securing funding- Importance of storytelling- Launching a new product during a pandemic- Being a scrappy entrepreneur- Building an advisory board- Preparedness for opportunities- Femly's dashboard and potential retail expansion- Time management and setting boundaries- Personal growth and reflection- Social media handles and resources. What did you write in your high school yearbook? [00:00:27] Gunning for world domination [00:00:47] Black excellence personified; Tell me about your college experience. [00:09:01] Social interactions as a younger student in college. [00:09:38] How to tell stories; Use examples as a model. [00:25:27] Tip on being a "bitch" when trying to get grants. [00:25:40] Give classes or webinars on grant writing. [00:25:47] Reimagining the period care experience; Coin shortage. [00:30:09] Everything is an ode to being a scrappy black woman. [00:33:05] Day [00:33:13] Provider, nurturer, supporter, protector; Winter and a thick husband. [00:36:03]Connect with Arion on....Instagram: www.instagram.com/femlyLinkedin: www.linkedin.com/in/femlyceo/Website: www.femlybox.com

    Unleashing the Power of Diversity in PR: Inside the Journey of PR Girl Manifesto Founder, Fatou Barry

    Play Episode Listen Later Jun 12, 2023 52:32 Transcription Available


    Welcome to How I Got Here with Dreena Whitfield. In today's episode, we explore the journey of Fatou Barry, founder of the PR Girl Manifesto and co-founder of Hold the Press. Barry's mission is to create a safe space for communications professionals, especially young black women struggling with staying in the PR industry. She believes in the importance of representation and diversity in the field, and her advocacy group, Hold the Press, is committed to improving just that.Barry's story is about perseverance and finding her happy medium in the communications department. Working in the communication space while an undergrad, Barry quickly learned the value of working independently and being an all-hands-on-deck team player. This eventually led to her founding the PR Girl Manifesto, which has grown to over 40,000 followers. If you want to join a community of communications professionals, look no further than the PR Girl Manifesto's website. So tune in, listen to Barry's inspiring journey, and learn the importance of representation, diversity, and advocacy in the PR industry.- Fatou Barry: Founder of PR Girl Manifesto and Hold the Press- High school dream of fashion PR- Found a happy medium in communications- First job at a French-owned denim brand- PR Girl Manifesto launched in 2014- Nonprofit creates safe space for comms professionals- Hold the Press advocates for diversity in the PR industry- Joy in influencing change- Community front and center for growth- Encourage flexibility and exploration in the industry- Find and follow at PR Girl Manifesto website Introduction [00:00:40] Praise for Speaker 1 [00:00:56] Importance of representation [00:01:00] Gaining confidence as a communication specialist [00:09:29] Unique aspect of Whip PR [00:09:33] Small team and transition to a nonprofit [00:27:00] Black PR professionals jumping through hoops [00:33:31] Using black PR professionals to get black business [00:33:55] Passion for supporting the next generation [00:36:17] Importance of personal and professional development and relatable content [00:39:08]

    From Finance to Influencer Marketing: Shannae's Trailblazing Journey

    Play Episode Listen Later May 29, 2023 48:08 Transcription Available


    Join Dreena Whitfield in an engaging interview with Shanae Ingleton Smith, a trailblazing media entrepreneur. Shanae shares her journey from dreaming big in Calgary to starting her own agency in Toronto. She turned her blog into a booming business, mastering marketing, advertising, and social media. After maternity leave, she fearlessly launched her own company, Kensington Gray. Get inspired by Shanae's finance-to-success story and her captivating insights on entrepreneurship. Tune in now!Notable Quotes- "I was always very intentional, and I believed I would always envision myself and manifest things, and I always wanted bigger and better for myself." Shannae Ingleton-SmithKeywordsKeywords: Shanae Ingleton Smith, trailblazing, creator, strategist, multi-hyphen, entrepreneur, media space, Calgary, marketing, PR, CEO, success, influencer, followers, agency, manage, deals, opportunities, Gray Effect, talent.Episode Outline Growing up with big aspirations [00:01:16] Planning her exit strategy [00:07:08] Discovering the potential of being an influencer [00:08:33] Starting the agency by chance [00:09:11] Dreaming big with her husband [00:10:57] The benefits of signing with her agency [00:23:56] Proudly talking about the agency's success [00:24:13] Measuring the success of a campaign [00:30:20]Connect with Shannae on…Instagram: https://www.instagram.com/torontoshay/?hl=en LinkedIn: https://www.linkedin.com/in/shannaeingleton/ Kensington Grey: https://www.kensingtongrey.co/

    How Google, God and $500 made this Supermom into a viral money maker! (with Trina Smalls)

    Play Episode Listen Later May 15, 2023 40:31 Transcription Available


    We're kicking off season three of How I Got Here with Dreena Whitfield with Trina Small, founder, and CEO of Supermom Culture.Trina dreamed up the idea for Supermom Culture when clothing brands didn't speak to moms of all kinds — single, divorced, of all ages and abilities. So her brand celebrates the moms who get it all done, even when sh*t hits the fan.When she got a call from Good Morning America to appear on the show and sell 10,000 units, she was still producing each shirt from the guest bedroom in her house. The pandemic dried up the t-shirt supply chain, and she'd never scaled her business to that production level. Still, Trina knew she was going to figure it out. Listen as Trina tells us how her previous career path helped her navigate her apparel business, why social media has been key to the success of Supermom Culture, and how the community of Supermoms has been key to bringing the brand to the next level.Connect with Trina on…Instagram: https://www.instagram.com/heytrinasmallFollow Supermom Culture on Instagram: https://www.instagram.com/supermomculture/?hl=en Get your Supermom on: https://supermomculture.com/ About the Host:Dreena Whitfield has a proven ability to create tangible outcomes that help clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in the nonprofit, corporate, and political sectors and small businesses internationally.With more than a decade of experience, Dreena and the WhitPR team have a proven ability to spot opportunities for our clients to grow their brand recognition in saturated markets that align with their overall objectives. The Huffington Post named Dreena as one of their “Top 25 African American Millennials in PR to Watch.”Follow Dreena, WhitPR, and the show on all the socials:@dreenawhitpr, @whitpr & @howigothere_Join The WhitPR Collective: www.whitprcollective.com

    Are Internships the BEST Gateway to a Career in Entertainment? (with Shelby Larkin-Reid)

    Play Episode Listen Later Jun 21, 2022 54:29


    In this episode of How I Got Here, Dreena welcomes Shelby Larkin-Reid, an Emmy-nominated television producer and entertainment executive with over 20 years of production experience in non-scripted content. Shelby is also the Director of Global Partnership Development at SoFi Stadium and Hollywood Park.  Starting as a high school intern at her local CBS affiliate in Nashville, TN, Shelby grew to become an associate producer by the age of 23. After realizing that majoring and working in economics wasn't the path for her, she was driven to revisit her passion of television production. Listen in as she tells the story of how she became the confident, powerful, Black female producer she is today while sharing expert advice for those of you who want to follow a similar career path in entertainment.“It's so important to know… what sort of environment you thrive in. If you don't thrive in that type of environment, it's definitely not the place for you.”-  Shelby Larkin-ReidYou'll hear about the impacts going to Spelman College in Atlanta had on Shelby's career trajectory and how she dealt with her family's disapproval of her career choice, as well as how branded content and brand partnerships are developed. Plus, she describes what a day in her life looks like as the Director of SoFi Stadium and Hollywood Park! “When you start and you go with the passion, your career will grow exponentially.”-  Shelby Larkin-ReidConnect with Shelby:Connect with her on LinkedIn: https://www.linkedin.com/in/shelbylarkinreid Follow her on Instagram: https://www.instagram.com/iamshelbyrenee Resources Mentioned:SoFi Stadium: https://www.sofistadium.com About the Host:Dreena Whitfield has a proven ability to create tangible outcomes that helps clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in the nonprofit, corporate and political sectors, as well as small businesses internationally.With more than a decade of experience, Dreena and the WhitPR team have a proven ability to spot opportunities for our clients to grow their brand recognition in saturated markets that are in alignment with their overall objectives.The Huffington Post listed Dreena as one of their “Top 25 African American Millennials in PR to Watch.”Follow Dreena & WhitPR on all the socials:@Dreenawhitpr & @whitprJoin The WhitPR Collective: www.whitprcollective.com

    The Keys Building a Successful Career in the Communications Industry (with Sandra Lajoie)

    Play Episode Listen Later Jun 10, 2022 85:07


    Have you ever thought of buying a one way ticket to follow your dreams? Just like today's guest, that could be the move that launches your career to new heights! In this episode of How I Got Here, Dreena welcomes Sandra Lajoie, the Vice President of Communications at NBC, Bravo, and Oxygen. If you love reality TV shows, Sandra is most likely the powerhouse behind your all-time favorites. As an immigrant from Port Au Prince, Haiti, who grew up in New York and Massachusetts, Sandra sheds light on the impacts of the devastating accident that left her blind in one eye and caused her family to immigrate to the US. She talks about what The American Dream means to her and her family, the challenges she went through as a young girl, and how that led to her building a successful career in communications and media relations.“Where I started is definitely not where I ended. I think that's a lesson in life in itself because it is okay pivot, it is okay to change directions, but you have to listen to your spirit and know what's right for you and what isn't.”-  Sandra LajoieYou'll gain insight into Sandra's experience as a temp worker, how she got promoted from executive assistant to publicist at Warner Bros., and her top recommendations for people who want to break into the communications industry (+ tips for growing and learning FAST!).Plus… What does a day in the life of Sandra Lajoie, the VP of Communications, look like? How many fires did she have to put out while working with The Real Housewives? What role does social media play in a strong PR strategy? Tune in to find out!“If you're going to go after your dreams, don't go in with a Plan B, go in with a Plan A and stick to the Plan A.”-  Sandra LajoieConnect with Sandra:Follow her on Instagram: https://www.instagram.com/lajoiesandra Connect with her on LinkedIn: https://www.linkedin.com/in/sandra-lajoie-9b429214 About the Host:Dreena Whitfield has a proven ability to create tangible outcomes that helps clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in the nonprofit, corporate and political sectors, as well as small businesses internationally.With more than a decade of experience, Dreena and the WhitPR team have a proven ability to spot opportunities for our clients to grow their brand recognition in saturated markets that are in alignment with their overall objectives.The Huffington Post listed Dreena as one of their “Top 25 African American Millennials in PR to Watch.”Follow Dreena & WhitPR on all the socials:@Dreenawhitpr & @whitprJoin The WhitPR Collective: www.whitprcollective.com

    Powerful Lessons from a WOC in Political Communications (with Stephanie L. Young)

    Play Episode Listen Later May 13, 2022 59:24


    What is it like to work alongside President Obama in The White House, you ask? Tune in to find out! In this episode of How I Got Here, Dreena welcomes Stephanie L. Young, a Social Impact Strategist and Executive Director of When We All Vote, a non-partisan voting initiative created by Michelle Obama. Stephanie is on a mission is to change the culture of voting and to increase participation in each and every election to close the race and age gaps among voters. From The White House to NBC Universal to BET Networks, Stephanie has succeeded in various communications roles for the past 12 years. Listen in a she sheds light on the most pivotal moments in her career, how she started working on political campaigns, what it's been like to be a Black woman in politics.“You can be a 20-something year old person and go work on a campaign. They are consistently looking for good talent, you just gotta know somebody... I just thought I didn't have any experience but that's what campaigns love, they love people with no experience to come on and do a lot of work.”-  Stephanie YoungYou'll gain insight into Stephanie's experience working for the Obama Administration, how she maintains a work/life balance in her political communications career, and what empowers and fuels her to continue building her career despite the challenges of this field. She emphasizes the importance of taking risks in your career, trusting yourself, and diversifying your work experience. Plus, Stephanie shares exciting details on the upcoming Culture of Democracy Summit in June!Connect with Stephanie & When We All Vote:Visit her website: www.stephlyoung.comFollow her on Instagram: www.instagram.com/slynnyoung Follow her on Twitter: www.twitter.com/stephlyoung Connect with her on LinkedIn: www.linkedin.com/in/slynnyoung Visit When We All Vote's website: www.whenweallvote.org Follow When We All Vote on Instagram: www.instagram.com/whenweallvoteFollow When We All Vote on Twitter: www.twitter.com/whenweallvote Connect with When We All Vote on Facebook: www.facebook.com/WhenWeAllVote Resources Mentioned:Rock the Vote: www.rockthevote.orgLearn more about Couch Party: https://bit.ly/39rinvl Join The Culture of Democracy Summit (June 10-13, 2022): https://secure.everyaction.com/tkNJo3vpnEiKhR58s69N6Q2 About the Host:Dreena Whitfield has a proven ability to create tangible outcomes that helps clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in the nonprofit, corporate and political sectors, as well as small businesses internationally.With more than a decade of experience, Dreena and the WhitPR team have a proven ability to spot opportunities for our clients to grow their brand recognition in saturated markets that are in alignment with their overall objectives.The Huffington Post listed Dreena as one of their “Top 25 African American Millennials in PR to Watch.”Follow Dreena & WhitPR on all the socials:@Dreenawhitpr & @whitprJoin The WhitPR Collective: www.whitprcollective.com

    TalkBack w/Dreena: How to Handle Disappointments During Your Career Journey

    Play Episode Listen Later Apr 12, 2022 8:19


    In this TalkBack, Dreena talks about her experiences with disappointments along her career journey and how she got through, past and over them. Dreena is transparent about where she still struggles and provides tips how to survive disappointments on the road to success.  Link to full episode:https://pdcn.co/e/www.buzzsprout.com/1560203/9401011-glowing-up-from-fox-news-to-black-love-with-codie-elaine.mp3?download=true About the Host:Dreena Whitfield has a proven ability to create tangible outcomes that helps clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in the nonprofit, corporate and political sectors, as well as small businesses internationally.With more than a decade of experience, Dreena and the WhitPR team have a proven ability to spot opportunities for our clients to grow their brand recognition in saturated markets that are in alignment with their overall objectives.The Huffington Post listed Dreena as one of their “Top 25 African American Millennials in PR to Watch.”Follow Dreena & WhitPR on all the socials:@Dreenawhitpr & @whitprJoin The WhitPR Collective: www.thewhitprcollective.com

    TalkBack w/Dreena: Why You Need to Prioritize Yourself Just as Much as Your Clients

    Play Episode Listen Later Mar 15, 2022 11:09


    In this TalkBack, Dreena talks candidly about the importance of setting boundaries and consistently prioritizing your own self-care, especially if you're in the public relations industry.What are some little things that you can do to keep you centered and present in your daily life and stay aligned with your mission? Tune in to learn Dreena's tips and insights!“You're juggling a lot of projects, you're managing multiple things at once and I'm sure your self-care is shot, but you have to prioritize yourself.”-  Dreena WhitfieldLink to full episode: https://pdcn.co/e/www.buzzsprout.com/1560203/9461193-staying-current-pivoting-your-business-championing-black-women-s-health-with-jewel-bush.mp3?download=trueAbout the Host:Dreena Whitfield has a proven ability to create tangible outcomes that helps clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in the nonprofit, corporate and political sectors, as well as small businesses internationally.With more than a decade of experience, Dreena and the WhitPR team have a proven ability to spot opportunities for our clients to grow their brand recognition in saturated markets that are in alignment with their overall objectives.The Huffington Post listed Dreena as one of their “Top 25 African American Millennials in PR to Watch.”Follow Dreena & WhitPR on all the socials:@Dreenawhitpr & @whitprJoin The WhitPR Collective: www.whitprcollective.com

    pr clients huffington post prioritize talkback dreena african american millennials
    The Radical Activist and CEO That Helped Turn Georgia Blue (with Nse Ufot)

    Play Episode Listen Later Mar 8, 2022 54:10


    In this episode of How I Got Here, Dreena welcomes Nsé Ufot, an activist, community organizer, and CEO of The New Georgia Project, a voter support and legal action nonprofit organizationthat's registering and engaging voters across Georgia. Listen in to gain insight into Nsé's world and how she has evolved from behavioral researcher at Zoo Atlanta to a CEO handpicked byStacey Abrams. You'll learn how Oprah paid for Nsé's college tuition, what it felt like to turn Georgia blue, and how The New Georgia Project is so successful in registering and mobilizing young, black voters. Plus, she shares powerful advice on inspiring activism and movement-building in the next young activists of color, especially with all the challenges we're navigating today. Born in Nigeria and raised in Atlanta with an immigrant family, culture shock was prevalent in Nsé's childhood. Her difference, or her “otherness”, was always front and center. Thus, Nsé was driven to figure out what made this African-American culture so familiar, yet so foreign.  “Good immigrant kid, I was going to be a neurosurgeon… It was always gonna be medical school, so to be where I am now is actually kind of funny.” ​-  Nsé Ufot By the age of 14, Nsé was working with the Georgia House of Representatives. With a single mother working three jobs who was also working as an activist… helping people, meeting representatives, and getting curious about the struggles of her community were always parts of Nsé's life! “We are constantly listening. What do people care about? What are their hopes? What are their fears for themselves, for their families, for their communities? What DO they want to see in The New Georgia?​And then we work to connect the power of the vote to the change that they told us that they want to see because that is the thing that's going to get people to come out.” ​​​​​​​​​-  Nsé Ufot Connect with Nsé:Visit her website: www.nseufot.comFollow her on Instagram: www.instagram.com/nseufotFollow her on Twitter: www.twitter.com/nseufotConnect with her on LinkedIn: www.linkedin.com/in/ns%C3%A9-ufot-b0b7b73b Resources Mentioned:The New Georgia Project: www.newgeorgiaproject.orgVIBE: www.newgeorgiaproject.org/campaigns/vibeOASIS: www.newgeorgiaproject.org/campaigns/oasisAmplify: www.amplify-ga.org About the Host:Dreena Whitfield has a proven ability to create tangible outcomes that helps clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in the nonprofit, corporate and political sectors, as well as small businesses internationally. With more than a decade of experience, Dreena and the WhitPR team have a proven ability to spot opportunities for our clients to grow their brand recognition in saturated markets that are in alignment with their overall objectives. The Huffington Post listed Dreena as one of their “Top 25 African American Millennials in PR to Watch.” Follow Dreena & WhitPR on all the socials:@Dreenawhitpr & @whitpr Join The WhitPR Collective: www.whitprcollective.com

    Growing a Business While Working in Corporate America (with Yolanda Williams)

    Play Episode Listen Later Mar 1, 2022 75:19


    In this episode of How I Got Here, Dreena welcomes Yolanda Williams, CEO and Co-founder of the natural skincare line, Cream Blends, and Owner and Chief Content Officer of DISTINCT Life Creative Agency. Yolanda is killin' the game as an entrepreneur, mother, fitness influencer, and creative director, so let's learn how she got here.Ever since she was a little girl, Yolanda has been painting a colorful vision for her future. From dreaming of being a writer and hosting poetry open mic nights in high school, to self-publishing a memoir, Yolanda has always been driven to express herself, create, and innovate. Listen in as she sheds light on her journey of transitioning from corporate America to full-time entrepreneurship with her husband, Rick, while raising and homeschooling two kids.“I built my business on the back of corporate America and having that stability... I literally used every lunch break to help build my business so by the end of the day when I got home, there were deliverables and things that I needed to work on from what I built on my lunch break.”-  Yolanda WilliamsYou'll gain insight into Yolanda's creative process for developing business ideas and products, how she and Rick grew their brands and scaled their businesses on their own, and her advice for starting and growing a business while working a full-time job. Plus, she tells the story of how she got her skincare products into Whole Foods, the powerful lessons she learned from that experience, and why she doesn't want to do wholesale anymore.“We grow slower trying to go the route that I'm trying to go, but I'm okay with that because we have multiple streams of income and multiple businesses to where I'm not pressed.”-  Yolanda WilliamsConnect with Yolanda:Follow her on Instagram: www.instagram.com/yolandawlms Connect with her on LinkedIn: www.linkedin.com/in/yolanda-williams-a49a2525 Resources Mentioned:Cream Blends: www.creamblends.com Follow Cream Blends on Instagram: www.instagram.com/creamblends DISTINCT Life: www.distinctlife.com Follow DISTINCT Life on Instagram: www.instagram.com/distinctlife Outschool: www.outschool.com Kumon: www.kumon.comAbout the Host:Dreena Whitfield has a proven ability to create tangible outcomes that helps clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in the nonprofit, corporate and political sectors, as well as small businesses internationally.With more than a decade of experience, Dreena and the WhitPR team have a proven ability to spot opportunities for our clients to grow their brand recognition in saturated markets that are in alignment with their overall objectives.The Huffington Post listed Dreena as one of their “Top 25 African American Millennials in PR to Watch.”Follow Dreena & WhitPR on all the socials:@Dreenawhitpr & @whitprJoin The WhitPR Collective: www.whitprcollective.com

    Fighting for Abolition, Healing with Art, and Starting the Black Lives Matter Movement (with Patrisse Khan-Cullors)

    Play Episode Listen Later Feb 22, 2022 36:10


    In this episode of How I Got Here, Dreena welcomes artist, freedom fighter, New York Times best-selling author, co-founder of Black Lives Matter and founder of Dignity and Power Now, Patrisse Khan-Cullors! Listen in as she divulges what made her become an activist, how she's dealt with backlash from non-supporters, and what inspired her to further pursue art and writing after years of front-line activism.Patrisse has been defiant since DAY 1. She's always wanted to change the lives of her community and her family. From organizing the youth community through The Bus Riders Union to igniting the Black Lives Matter Movement, Patrisse recognizes the hunger in black people to change the inhumanity we've been experiencing. “I think black creativity is the epicenter of how we heal and transform and evolve our societies.”-  Patrisse Khan-CullorsGain insight into Patrisse's candid thoughts on the role of conflict and courageous conversations, along with how abolition can be a framework for solving internal conflicts inside of movements, communities, families, and black leaders. She also speaks on the projects she's currently working on and what she believes is achievable for the future of our society.“We live in a punishment and revenge culture. That punishment and revenge culture makes us dispose of each other… it makes it easier to dispose of someone like Dave Chappelle or dispose of black trans women.”-  Patrisse Khan-CullorsConnect with Patrisse:Visit her website: www.patrissecullors.com Follow her on Instagram: www.instagram.com/Osopepatrisse Follow her on Twitter: www.twitter.com/osope Connect with her on Facebook: www.facebook.com/profile.php?id=727718905 Connect with her on LinkedIn: www.linkedin.com/in/patrisse-cullors-b2b58356 Buy her memoir, When They Call You A Terrorist: https://amzn.to/3pd6f5p Resources Mentioned:Black Lives Matter: https://blacklivesmatter.com Dignity and Power Now: https://dignityandpowernow.org Bus Riders Union: www.twitter.com/busridersunion Crenshaw Dairy Mart: www.crenshawdairymart.comWatch RESIST: www.youtube.com/watch?v=2DI2pY4Fn40 About the Host:Dreena Whitfield has a proven ability to create tangible outcomes that helps clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in the nonprofit, corporate and political sectors, as well as small businesses internationally.With more than a decade of experience, Dreena and the WhitPR team have a proven ability to spot opportunities for our clients to grow their brand recognition in saturated markets that are in alignment with their overall objectives.The Huffington Post listed Dreena as one of their “Top 25 African American Millennials in PR to Watch.”Follow Dreena & WhitPR on all the socials:@Dreenawhitpr & @whitprJoin The WhitPR Collective: www.whitprcollective.com

    Turning Your Passion Into a Money-Making Empire (with Melissa Chanel)

    Play Episode Listen Later Feb 8, 2022 49:26


    In this episode of How I Got Here, Dreena welcomes Melissa Chanel, lifestyle blogger, content creator, sneaker connoisseur, and Founder and Creator of Kicks and Fros, a kick community for Black and brown women. On top of all that, she's also the Head of Global Community & Communications at Cantu. Listen in as Melissa shares about her love of sneakers and the steps she took to establish herself as a Black female influencer in the sneaker, fashion, and lifestyle space.Melissa highlights the power of building and nurturing community, what led her to create merch for Kicks and Fros, and how she balances and optimizes her time spent on Kicks and Fros, her full-time job at Cantu, and her personal brand.“If you're not having fun, you're not doing it right!”-  Melissa ChanelStay tuned to hear Melissa's top tips for overcoming creative blocks and refueling your creativity, along with advice for aspiring content creators on staying relevant and organized. Plus, Melissa shares the mantra that keeps her focused and confident, as well as her pro tips for cleaning and protecting your sneakers.“Give yourself grace. Don't feel like you need to keep up with anybody else. Do what you came to do, what you want to do, your style of sharing, of teaching… whatever it is you do as a content creator, just stick to your true and authentic self.”-  Melissa ChanelConnect with Melissa:Visit her blog: www.melissachanel.com Follow her on Instagram: www.instagram.com/melissachanel Follow her on Twitter: www.twitter.com/MelissaChanel2 Resources & Apps Mentioned:Kicks and Fros: www.kicksandfros.comSNKRS: www.nike.com/snkrs-app GOAT: www.goat.comStockX: www.stockx.com Social Status: www.socialstatuspgh.comRequest Boutique: www.requestboutique.com Calendly: www.calendly.comLater: www.later.comAbout the Host:Dreena Whitfield has a proven ability to create tangible outcomes that helps clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in the nonprofit, corporate and political sectors, as well as small businesses internationally.With more than a decade of experience, Dreena and the WhitPR team have a proven ability to spot opportunities for our clients to grow their brand recognition in saturated markets that are in alignment with their overall objectives.The Huffington Post listed Dreena as one of their “Top 25 African American Millennials in PR to Watch.”Follow Dreena & WhitPR on all the socials:@Dreenawhitpr & @whitprJoin The WhitPR Collective: www.whitprcollective.com

    Thriving as a Creative Powerhouse for Good (with Eunique Jones Gibson)

    Play Episode Listen Later Feb 1, 2022 63:05


    In this episode of How I Got Here, Dreena welcomes Eunique Jones Gibson, innovator, creator, culture leader, and founder of Because of Them We Can, Culture Tags, and Culture Brands. Listen in as Eunique sheds light on her journey to becoming a social activist, entrepreneur, and creative powerhouse for good.After leaving the corporate marketing world and experiencing a life-altering car accident, Eunique became very intentional with her life and the purpose she has: hustling to amplify the good on a daily basis.“Once I figured out a way to get my own ideas out of my head and to bring them to fruition, but to also monetize them, there was no longer a need for me to ask someone else for permission.”-  Eunique Jones GibsonStay tuned to hear Eunique's advice for aspiring entrepreneurs on leaving a corporate job and activating your entrepreneurial drive, as well as advice for entrepreneurs on dealing with failure. She shares her thoughts on what will make a campaign go viral, how to get kids involved in activism and black history, and what it takes to get your products into major retailers and to stay on the shelves. Plus, Eunique speaks on how her family and her upbringing has shaped her way of thinking as it relates to her self-worth, creativity, activism, and leadership. “The power of life and death is in the tongue. We have the ability to call things into our life, into our existence, by what we say and what we believe. So, I speak life into my dreams.”-  Eunique Jones GibsonRemember, “give yourself grace, it's not a race, it'll all work out in the end.”Connect with Eunique:Visit her website: www.euniquejones.com Follow her on Instagram: www.instagram.com/euniquejg Follow her on Twitter: www.twitter.com/eunique Connect with her on LinkedIn: www.linkedin.com/in/euniquejg Resources Mentioned:Because of Them We Can: www.becauseofthemwecan.com Submit a story to BOTWC: submit@becauseofthemwecan.com Culture Brands: www.culturebrands.co Culture Tags: www.culturetags.com About the Host:Dreena Whitfield has a proven ability to create tangible outcomes that helps clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in the nonprofit, corporate and political sectors, as well as small businesses internationally.With more than a decade of experience, Dreena and the WhitPR team have a proven ability to spot opportunities for our clients to grow their brand recognition in saturated markets that are in alignment with their overall objectives.The Huffington Post listed Dreena as one of their “Top 25 African American Millennials in PR to Watch.”Follow Dreena & WhitPR on all the socials:@Dreenawhitpr & @whitprJoin The WhitPR Collective: www.whitprcollective.com

    Glowing Up from Fox News to Black Love (with Codie Elaine)

    Play Episode Listen Later Jan 25, 2022 61:00


    In this episode of How I Got Here, Dreena welcomes Codie Elaine, the TV and film producer known for directing Black Love, a docuseries showcasing the beauty of love in black couples. Codie gives insight for aspiring producers and filmmakers into how to create momentum in the film industry and how to get picked up by a production company without giving up creative ownership or direction. She also speaks on what it's been like to produce content with her husband, Tommy Oliver, while raising a family and thriving as a mompreneur.But first, Codie sheds light on how she kept pursuing her passion for producing after studying broadcast journalism and working at Fox News (which she hated). She speaks on how she dealt with the challenges and devastating letdowns of not being able to get work and move up in the ranks, as well as how she pivoted to a new path in film production. Codie also talks about the time where she “left the business” and realized how many ways people can make an income while helping others.“I wanted to tell stories, I didn't know exactly where I fell but I definitely saw myself as a connector, a problem-solver that could push things uphill and that's really what producing was.”-  Codie ElaineTune in to learn about the various pathways you can take as an aspiring producer and what she looks for in a boss and a mentor. Plus, she tells the story of how Black Love, along with her own love story, came to be amidst a “black marriage crisis.”  “Be realistic about what it is you have, what it is you control, and what you're asking of a partner. If you're asking for them to pay for it, then you should expect to give something up.”-  Codie ElaineConnect with Codie:Follow her on Instagram: www.instagram.com/codieco Follow her on Twitter: www.twitter.com/codieelaine Connect with her on LinkedIn: www.linkedin.com/in/codie-elaine-oliver-6088a345 Resources Mentioned:Peter Stark Production Program: https://cinema.usc.edu/producing/index.cfmConfluential Content: www.confluentialcontent.comAbout the Host:Dreena Whitfield has a proven ability to create tangible outcomes that helps clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in the nonprofit, corporate and political sectors, as well as small businesses internationally.With more than a decade of experience, Dreena and the WhitPR team have a proven ability to spot opportunities for our clients to grow their brand recognition in saturated markets that are in alignment with their overall objectives.The Huffington Post listed Dreena as one of their “Top 25 African American Millennials in PR to Watch.”Follow Dreena & WhitPR on all the socials:@Dreenawhitpr & @whitprJoin The WhitPR Collective: www.whitprcollective.com

    Staying Current, Pivoting Your Business, & Championing Black Women's Health (with Jewel Bush)

    Play Episode Listen Later Jan 18, 2022 57:12 Transcription Available


    In this episode of How I Got Here, Dreena welcomes jewel bush, award-winning journalist, communications strategist, and subject matter expert with GirlTrek, the largest public health non-profit for African American women and girls in the United States. Through GirlTrek, jewel is inspiring black women to walk in their neighborhoods for radical self-care and healing. Pursuing her interests in writing, journalism, and storytelling, jewel has become the “Clarence Avant” of public relations and strategic communications. Listen in as she shares her candid thoughts on the value of storytelling, especially for communities of color, along with her experience covering stories in Haiti and Palestine. “A good story isn't just going to fall in your lap, you have to root it out.”-  jewel bushYou'll learn jewel's philosophy on mission-based journalism and public relations, the steps GirlTrek has taken to reach their goal of getting 1 million women to take their pledge, and what a day in the life of a Chief of External Affairs looks like. Plus, she speaks on how they've pivoted their business strategy during the pandemic by creating a podcast and how you can pivot, too!“I have prided myself on staying current, learning the new technology, being connected with younger communicators, and really just encouraging continued learning… My personal mantra is ‘be in the know.'” -  jewel bushConnect with jewel:Visit her website: www.jewelmariebush.com Follow her on Instagram: www.instagram.com/jewelmariebush Follow her on Twitter: www.twitter.com/jewelmariebush Connect with her on LinkedIn: www.linkedin.com/in/jewelbush Resources Mentioned:Take the pledge with GirlTrek: www.girltrek.org Transition Magazine: https://hutchinscenter.fas.harvard.edu/transitionListen to the Black History Bootcamp Podcast: www.blackhistorybootcamp.comWell-Read Black Girl: www.wellreadblackgirl.comAbout the Host:Dreena Whitfield has a proven ability to create tangible outcomes that helps clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in the nonprofit, corporate and political sectors, as well as small businesses internationally.With more than a decade of experience, Dreena and the WhitPR team have a proven ability to spot opportunities for our clients to grow their brand recognition in saturated markets that are in alignment with their overall objectives.The Huffington Post listed Dreena as one of their “Top 25 African American Millennials in PR to Watch.”Follow Dreena & WhitPR on all the socials:@Dreenawhitpr & @whitprJoin The WhitPR Collective: www.whitprcollective.com

    The Art of Black Women's Street Style Photography (With Taylor Baldwin)

    Play Episode Listen Later Apr 28, 2021 47:02


    In this episode of How I Got Here, Dreena welcomes Taylor Baldwin, a lifestyle photographer based in Philadelphia. Her work has been featured on Essence Magazine and different digital platforms like BET, Refinery29, XOnecole, ASOS, Time magazine, and many others. From switching majors and schools in her junior year of college to starting art school from scratch, Taylor juggled being a student, a mom, and a corporate event planner while still pursuing her love for art photography. She's here to share her story!Taylor speaks on how she fell in love with photographing black women's street style. She explains how she started building relationships with different influencers by offering free photoshoots to practice and to put herself out there. She shares top tips on how to become a successful street style photographer by building a strong foundation. “Failure never crossed my mind…I never thought that I wasn't going to be this person.”- Taylor BaldwinShe describes the feelings she experienced when ESSENCE reached out to work with her because of her good work. She also shares with us how the Glow Black Girl Glow series was born and developed. “I think I needed that dramatic moment of everything stopping, I needed that moment to just refocus and figure out what I love about what I was doing.”- Taylor Baldwin Listen in to learn how Taylor navigated the world during the covid pandemic by getting back to the art of photography and trying new things. Plus, Taylor shares how she overcame the fear of impressing everyone and developed her style by saying no to many people. “Everything will come full circle for you if you just keep on working at it.”- Taylor Baldwin  Connect with Taylor:Instagram: https://www.instagram.com/mama.photog/  https://www.instagram.com/glowblckgirl/ Website: https://www.mamaphotog.com/

    Making an Impact Through Real Estate Investment and Development (with Jessica Myers)

    Play Episode Listen Later Apr 21, 2021 48:40


    In this episode of How I Got Here, Dreena welcomes Jessica Myers, an entrepreneur, real estate developer and investor, and one of the youngest black hotel owners in the hospitality industry. From dreaming of being a TV news anchor to realizing her passion for real estate, Jessica has always wanted to make an impact on as many people as she can and she's here to tell you how she's doing it.Jessica speaks on how her education in journalism and participation in several work experience programs, including her roles at Fox News and The Nick Cannon Show, shaped her journey to becoming a real estate investor and hotel owner. She also breaks down what real estate wholesaling is, how it helped her break free from her corporate career, and how she co-created the Epic Collective as a platform to network and educate others on the freedom of working in real estate.“My dad was like, “You spent so much time climbing up the corporate ladder, what if the ladder is on the wrong wall?” and that enlightenment is what started the trajectory of fulfillment, of purpose, ownership, and really connecting with my dreams.” -  Jessica MyersStay tuned to learn how to overcome fear and failure to develop a successful track record in real estate investment and development, along with the power of working because you want to, not because you have to. Plus, Jessica shares insight into her future community development endeavors and how her hotel business has been impacted by the covid-19 pandemic.  “The more you surround yourself with people who know how to navigate tough situations, the better and more secure you feel.”- Jessica MyersConnect with Jessica:Visit her website: www.wholesalertohotelowner.com Follow her on Instagram: www.instagram.com/itsjessicamyers Connect with her on Facebook: www.facebook.com/itsJessicaMyers33 Connect with her on LinkedIn: www.linkedin.com/in/jessicatipton Resources:The Emma Bowen Foundation: www.emmabowenfoundation.com International Radio and Television Society: www.irtsfoundation.org Course: From Wholesaler to Hotel Owner: www.wholesalertohotelowner.com Epic Collective: www.epiccollective.com About the Host:Dreena Whitfield has a proven ability to create tangible outcomes that helps clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in the nonprofit, corporate and political sectors, as well as small businesses internationally.With more than a decade of experience, Dreena and the WhitPR team have a proven ability to spot opportunities for our clients to grow their brand recognition in saturated markets that are in alignment with their overall objectives.The Huffington Post listed Dreena as one of their “Top 25 African American Millennials in PR to Watch.”Follow Dreena & WhitPR on all the socials:@Dreenawhitpr & @whitprJoin The WhitPR Collective: www.whitprcollective.com

    tv pr development fox news huffington post myers real estate investment making an impact hotel owner jessica myers nick cannon show dreena television society african american millennials
    People-Focused Entrepreneurship: From Nurse to Tech Savvy Businesswoman (with Tanya Sam)

    Play Episode Listen Later Apr 15, 2021 45:30


    In this episode of How I Got Here, Dreena welcomes Tanya Sam, star of The Real Housewives of Atlanta, Director of Partnerships at TechSquare Labs, a tech startup hub and venture capital fund, and Founder of The Ambition Fund, an investment company focused on funding businesses founded by women and minority entrepreneurs.Tanya peels back her many layers to shed light on her education in genetics and nursing, her transition into the tech industry, her awe-inspiring philanthropy efforts, and how the covid-19 pandemic has deeply affected her. Tanya shares how she got onto The Real Housewives of Atlanta, the ups and downs of being on the show and dealing with rumors, and what inspired her to create The Ambition Fund and get involved in the TV show, Making of a Mogul.“I truly believe that, especially in communities of color, we need to highlight opportunities and different pathways to success in building multigenerational wealth within our communities and we need representation to do that.”-  Tanya SamStay tuned to hear fascinating stories of changemakers in the entrepreneurial space, Tanya's top 3 life-enhancing apps, and what she's working on next in 2021. Plus, she offers wise advice on fear, networking, and taking risks in entrepreneurship.“The key to entrepreneurship is just being able to dive in, believe in yourself, and every day make actionable steps to making your business a success.”-  Tanya SamConnect with Tanya:Visit her website: www.tanyasam.com Follow her on Instagram: www.instagram.com/itstanyatime Follow her on Twitter: www.twitter.com/ITSTANYASAM Connect with her on Facebook: www.facebook.com/itstanyatime Connect with her on LinkedIn: www.linkedin.com/in/tanyasam Get Tanya's Favorite Apps:1Password: www.1password.com Slack: www.slack.com Calendly: www.calendly.comKindle: www.amazon.com/b?ie=UTF8&node=16571048011Insight Timer: www.insighttimer.com About the Host:Dreena Whitfield has a proven ability to create tangible outcomes that helps clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in the nonprofit, corporate and political sectors, as well as small businesses internationally.With more than a decade of experience, Dreena and the WhitPR team have a proven ability to spot opportunities for our clients to grow their brand recognition in saturated markets that are in alignment with their overall objectives.The Huffington Post listed Dreena as one of their “Top 25 African American Millennials in PR to Watch.”Follow Dreena & WhitPR on all the socials:@Dreenawhitpr & @whitprJoin The WhitPR Collective: www.whitprcollective.com

    Making It as a Creative in The Entertainment Industry (with Gina Charbonnet)

    Play Episode Listen Later Apr 7, 2021 54:29


    In this episode of How I Got Here, Dreena welcomes Gina Charbonnet, an entertainment industry veteran. She's the founder and owner of GeChar, an entertainment and production agency where she has produced events for ESSENCE, BET, NAACP, National Democratic Committee, Converse, among many others. Listen in as Gina shares her journey in the entertainment industry and especially as the executive producer of the ESSENCE festival's Empowerment Experience Stage. Gina always imagined herself doing something creative with her life; she recalls when she first fell in love with the film industry and how it changed her perspective on what women can do as far as creative careers.  She reflects on how she worked hard in the industry to earn the title of Executive Producer while having Susan Taylor as her mentor. She shares the challenges that tested her at the beginning of her career and how she learned to handle them. “I always think of situations that sometimes are challenging as a way to figure it out.” Gina explains why Oprah was her favorite guest at the Empowerment Experience Stage. After having worked with the ESSENCE Festival for many years, Gina is happy to hone her producer skills and contribute to the change in the community through empowerment. “No matter where you're in life, you have power and you have value.” She also touches on how proud she is that she was a part of conversations that could make a difference in the black community. Gina shares with us how she ended up as the executive producer of the feature film Ma Belle, My Beauty after forming a mentor-mentee relationship with the director. She advises young creatives who want to break into the entertainment industry to intentionally own what they're doing, be disciplined, and then look for a mentor to help them be experts. Connect with Gina: https://www.instagram.com/gechar.co/ 

    Homemade Success: Building a Disruptive Product Line from Scratch (with Calvin Quallis)

    Play Episode Listen Later Apr 1, 2021 48:09


    In this episode of How I Got Here, Dreena welcomes Calvin Quallis, Founder and CEO of Scotch Porter, an award-winning male grooming brand that places wellness as a priority for men.Not too long ago, Calvin left a comfortable, yet unfulfilling corporate career to start a small barber shop in his neighborhood, just as his mother had done when he was a kid. Listen in as Calvin shares about the challenges of the entrepreneurial journey that led to the creation of Scotch Porter, including the difficulty and uncertainty of starting a product line in his kitchen with no product development experience. “I wasn't necessarily passionate about a particular thing… about owning this barber shop that was a cultural hub… about products initially. I think what I was passionate about was making my life better and figuring out what it is that I'm supposed to do in life.”-  Calvin QuallisStay tuned to learn how Calvin funded his product line, the meaning behind #beardgang, and some of the most powerful lessons he's learned from his journey, like the importance of being present and relishing in your success. Plus, he offers advice for those who are interested in entering the beauty and wellness industries.“Once I started to build, understand, really peel back the layers and figure out ‘what do you really want to accomplish with this brand?'… once I developed a purpose or mission, I was able to leverage that to really build a business that was more than just about a product.”-  Calvin QuallisConnect with Calvin:Visit Scotch Porter's website: www.scotchporter.com Follow him on Instagram: www.instagram.com/calvin_quallis Follow Scotch Porter on Instagram: www.instagram.com/scotchporter Use #beardgang About the Host:Dreena Whitfield has a proven ability to create tangible outcomes that helps clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in the nonprofit, corporate and political sectors, as well as small businesses internationally.With more than a decade of experience, Dreena and the WhitPR team have a proven ability to spot opportunities for our clients to grow their brand recognition in saturated markets that are in alignment with their overall objectives.The Huffington Post listed Dreena as one of their “Top 25 African American Millennials in PR to Watch.”Follow Dreena & WhitPR on all the socials:@Dreenawhitpr & @whitprJoin The WhitPR Collective: www.whitprcollective.com

    Racism in Public Health and Medicine & What You Need to Know About the Covid-19 Vaccines (with Dr. Chris Pernell)

    Play Episode Listen Later Mar 24, 2021 77:17


    In this episode of How I Got Here, Dreena welcomes Dr. Chris Pernell, a dynamic physician leader, health and wellness visionary, and social change agent. She's a charismatic and leading voice in preventative medicine and public health and is currently working as a senior executive in a hospital in New Jersey. Chris is here to talk about her journey and her mission of educating the black and brown communities about the Covid-19 vaccines.Chris grew up in a New Jersey school that lacked diversity, yet she knew and saw black excellence in her community. Her experience with prejudice shaped her sense of voice and advocacy, teaching her how to use her voice and stand up for herself at a young age. Chris knew she wanted to be a doctor since the sixth grade and has truly been prepared for her current roles since high school.Chris details how attending Princeton University was a challenge academically and culturally, along with how taking two gap years lead to massive growth and expansion in her skills, later distinguishing her in medical school. She describes how her faith and her family helps her endure through life's challenges, why it was important for her to take on the role of preventative medicine and public health physician, and why she participated in the Covid-19 vaccine trials. She also offers insight into her experience getting the Moderna vaccine and its accompanying symptoms.“Historically, that is one of the inequities that we have to work on. Black and brown persons do not participate in clinical research in the levels that are equivalent to their representation of a population… and that's for a host of reasons.”-  Dr. Chris PernellStay tuned to hear about Chris's disappointing encounter with Ben Carson and how she overcame a life-threatening illness while in her internship. Plus, she shares powerful advice on overcoming adversity and setbacks in life.“Don't be afraid to put certain dreams out to pasture, as long as you don't put you out to pasture.”-  Dr. Chris PernellConnect with Dr. Chris Pernell:Visit her website: www.drchrispernell.com Follow her on Instagram: www.instagram.com/thegooddoctormd Connect with her on Facebook: www.facebook.com/LifeClinic101 Follow her on Twitter: www.twitter.com/DrChrisMD Connect with her on LinkedIn: www.linkedin.com/in/drctpAbout the Host:Dreena Whitfield has a proven ability to create tangible outcomes that helps clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in the nonprofit, corporate and political sectors, as well as small businesses internationally.With more than a decade of experience, Dreena and the WhitPR team have a proven ability to spot opportunities for our clients to grow their brand recognition in saturated markets that are in alignment with their overall objectives.The Huffington Post listed Dreena as one of their “Top 25 African American Millennials in PR to Watch.”Follow Dreena & WhitPR on all the socials:@Dreenawhitpr & @whitprJoin The WhitPR Collective: www.whitprcollective.com

    Fearlessly Building Your Media Empire (with Rhonesha Byng)

    Play Episode Listen Later Mar 17, 2021 62:46


    In this episode of How I Got Here, Dreena welcomes Rhonesha Byng, a publishing boss, Emmy award-winning journalist, speaker, and the Founder and CEO of Her Agenda. Rhonesha and Her Agenda are incredible resources of inspiration, information, and community for millennial women looking to reach their next level of success, both professionally and personally.Rhonesha reflects on her early passion for journalism, back when she attended press conferences as a teenager, and explains how she came up with her motto, “No one ever slows her agenda.” Rhonesha explains how she landed high-value, paid internships with top media companies in high school, as well as how she made her own TV and radio shows and interviewed celebrities, like Lupe Fiasco, while studying communications in college. “When you declare and set your mission, your community will hold you accountable to it and it will help you to manifest your goals and attract opportunities.”-  Rhonesha ByngRhonesha is a powerhouse that fearlessly shoots her shot, time and again. Stay tuned to learn how to advocate for yourself and receive the recognition that you deserve as a boss female, along with why Rhonesha decided to take the path of entrepreneurship seriously and start her own media platform. Plus, she talks about Hurston House, her private social club and dedicated co-working space for gifted and creative women, and how she's pivoted in business as a result of the major unrest in 2020.“You can't tell yourself no before anyone else tells you no.”-  Rhonesha ByngResources Mentioned:The Emma Bowen Foundation: www.emmabowenfoundation.com Her Agenda on Instagram: www.instagram.com/HerAgenda Her Agenda on Twitter: www.twitter.com/HerAgenda Hurston House on Instagram: www.instagram.com/HurstonHouse Hurston House on Twitter: www.twitter.com/HurstonHouse Connect with Rhonesha:Visit her website + Subscribe to her monthly newsletter: www.rhonesha.com Follow her on Instagram: www.instagram.com/NeshasAgenda Follow her on Twitter: www.twitter.com/NeshasAgenda Text Rhonesha: (917)-634-4667About the Host:Dreena Whitfield has a proven ability to create tangible outcomes that helps clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in the nonprofit, corporate and political sectors, as well as small businesses internationally.With more than a decade of experience, Dreena and the WhitPR team have a proven ability to spot opportunities for our clients to grow their brand recognition in saturated markets that are in alignment with their overall objectives.The Huffington Post listed Dreena as one of their “Top 25 African American Millennials in PR to Watch.”Follow Dreena & WhitPR on all the socials:@Dreenawhitpr & @whitprJoin The WhitPR Collective: www.whitprcollective.com

    tv ceo founders media pr empire huffington post lupe fiasco fearlessly dreena her agenda rhonesha byng rhonesha african american millennials
    Living Life With Purpose & Power (with Jovian Zayne)

    Play Episode Listen Later Mar 10, 2021 54:56


    In this episode of How I Got Here, Dreena welcomes Jovian Zayne, an International Speaker and Certified Leadership and Professional Development Coach with over a decade of experience. Jovian leads the OnPurpose Movement, a firm committed to helping organizations and individuals to “live and work on purpose” through targeted coaching, public speaking and facilitation experiences.Jovian shares the story of discovering her unique talents and gifts as a teenager, navigating biases as a black high school student, and how the black community at her university opened her eyes to her innate power. She sheds light on overcoming imposter syndrome and the value in connecting to and trusting your Source, the Source that helps remind you that you were created with purpose, love, and care. “There will be a day when trying to do things for other folks won't fill you up. I'm glad I didn't and I haven't lived my life trying to prove somebody else wrong instead of trying to prove myself right.” -  Jovian ZayneJovian speaks on the importance of celebrating your victories, leaning on your family and your faith, and finding ways to bring yourself outside of your comfort zone so that you can continue to grow and evolve. She also shares the intentions and challenges behind creating the OnPurpose Movement and the Day of Purpose, as well as why accountability is the foundation to any lasting change.Stay tuned to hear about the wisdom Jovian has gained and how her purpose has changed becoming a mother.“Sometimes we really aren't going to get the road map, but the map will be given to you one piece at a time with every step that you take.” -  Jovian ZayneConnect with Jovian:Visit her website: www.jovianzayne.com Follow her on Instagram: www.instagram.com/jovianzayne Connect with her on Facebook: www.facebook.com/jovianzayne Follow her on Twitter: www.twitter.com/jovianzayne About the Host:Dreena Whitfield has a proven ability to create tangible outcomes that helps clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in the nonprofit, corporate and political sectors, as well as small businesses internationally.With more than a decade of experience, Dreena and the WhitPR team have a proven ability to spot opportunities for our clients to grow their brand recognition in saturated markets that are in alignment with their overall objectives.The Huffington Post listed Dreena as one of their “Top 25 African American Millennials in PR to Watch.”Follow Dreena & WhitPR on all the socials:@Dreenawhitpr & @whitprJoin The WhitPR Collective: www.whitprcollective.com 

    The PR Legend Who Pivoted to Health and Wellness (with Dawn Kelly)

    Play Episode Listen Later Mar 3, 2021 85:36


    In this episode of How I Got Here, Dreena welcomes Dawn Kelly, CEO and Co-Founder of The Nourish Spot Inc., a juice, smoothie, and salad bar that she started with her two children after leaving a 35+ year career in public relations and marketing. Dawn speaks on the importance of building and nurturing meaningful relationships throughout your career, the unforgettable people that influenced her life the most, and how she recently pivoted towards entrepreneurship in the health industry.Dawn shares the fascinating reason behind why she initially wanted to become an attorney, as well as what led her to pursue African American studies in college. She talks about the Myers-Briggs test that inspired her to learn about PR and land a job in the field with very little experience, as well as how Ofield Dukes, the first black man to ever work as a publicist in the White House, became her mentor. “If you believe you are worth more, you have to hold onto that and you have to be courageous enough to ask for what you think you're worth. All they can say is no, but guess what… they might say yes… and that started my nearly 16-year career with Prudential Financial.”Dawn KellyShe details the benefits of bringing her family while traveling for work, noting the loneliness that can come with being a black corporate executive, along with the eye-opening lessons she learned from the people of Japan. Stay tuned to hear about the most fun, emotional, and ground-breaking moments from her career at Prudential Financial and why she attributes her momentum and success to her drive, perseverance, faith. Resources Mentioned:The National Association of Black JournalistsNational Black Public Relations SocietyNew York Association of Black Journalists Public Relations Society of AmericaConnect with Dawn and The Nourish Spot Inc.:Visit The Nourish Spot Inc. at 107-05 Guy R Brewer Blvd, Jamaica, NY 11433Give them a call: (718) 526-2099 Follow them on Instagram: www.instagram.com/thenourishspotConnect with them on Facebook: www.facebook.com/theNourishspot About the Host:Dreena Whitfield has a proven ability to create tangible outcomes that helps clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in the nonprofit, corporate and political sectors, as well as small businesses internationally.With more than a decade of experience, Dreena and the WhitPR team have a proven ability to spot opportunities for our clients to grow their brand recognition in saturated markets that are in alignment with their overall objectives.The Huffington Post listed Dreena as one of their “Top 25 African American Millennials in PR to Watch.”Follow Dreena & WhitPR on all the socials:@Dreenawhitpr & @whitprJoin The WhitPR Collective: www.whitprcollective.com

    From Class President to Flying First Class as Leslie Jones' Makeup Artist (with Lola Okanlowan)

    Play Episode Listen Later Jan 13, 2021 64:14


    In this episode of How I Got Here, Dreena welcomes Lola Okanlawon to speak about her journey to becoming a highly sought-after Professional Makeup Artist, from the elevator ride that led to her first celebrity client to the words of wisdom and guidance she has for aspiring makeup artists and people in the beauty industry. Reflecting on her younger years as class president in high school, Lola once aspired to be an attorney. She talks about the transitions she made in her subjects of study at college and how the influence of her Nigerian parents guided her to make changes in her life.  Lola's experience working at a hair salon sparked her interest in beauty and helped her develop a deeper connection to femininity and the comradery within the back and brown communities. She broke into the industry by landing a job at M.A.C. and shares the challenges and benefits of navigating a new world of learning while getting her MBA. She shares her candid thoughts on working in retail versus working as a freelancer and gives insight into what led her to pursue freelance makeup artistry professionally, noting what it takes to be successful in a highly competitive service industry. She touches on how her parents feel about her career path now, the only misstep she feels she had in her life, and what path she may have taken if she didn't go so deep into makeup artistry. Lola addresses the importance of unionizing and the many reasons why makeup artists want to join a union, as well as how Leslie Jones has been her biggest champion and the power in choosing loyalty over opportunity. After having worked with top A-list celebrities and at countless major networks and events, Lola shares with us what's next in her journey, including a potential move across the country and a few entrepreneurial ventures that are in the works. She also sheds light on what a day in her life looked like pre-covid and during covid, noting the changes that have happened to the beauty industry as a result of the pandemic. Want to see connect with Lola and see her work?Follow her on Instagram: www.instagram.com/lolasbeautymarkAbout the Host:Dreena Whitfield has a proven ability to create tangible outcomes that helps clients exceed expectations. Her diverse career has led her to spearhead the communications and marketing efforts for leaders in the nonprofit, corporate and political sectors, as well as small businesses internationally.With more than a decade of experience, Dreena and the WhitPR team have a proven ability to spot opportunities for our clients to grow their brand recognition in saturated markets that are in alignment with their overall objectives.The Huffington Post listed Dreena as one of their “Top 25 African American Millennials in PR to Watch.”Follow Dreena & WhitPR on all the socials:@Dreenawhitpr & @whitprJoin The WhitPR Collective: www.whitprcollective.com

    Claim How I Got Here with Dreena Whitfield

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel