LMA Podcast

What strategies can legal marketers use to coach attorneys to adopt a client-centric mindset and offer actionable advice that nurtures long-term relationships? During this episode of the LMA Podcast, our guests dive into effective techniques for business development coaching both new and skeptical attorneys, while sharing their personal experiences and the lessons they've learned along the way. They'll discuss how they integrate key business development trust points into their daily routines, enhancing their ability to guide lawyers towards successful business development practices. Tune in to learn how these strategies can be implemented to transform the attorney-client relationship and drive sustained growth. Speakers: Jennifer Ramsey, Co-founder and Principal, Stage LLC Megan Senese, Co-founder and Principal, Stage LLC Shannon Tatro, Associate Director of Business Development, Munger, Tolles & Olson Megan Senese is co-founder and principal of Stage LLC. After six years of working with Jennifer Ramsey, they took the leap to launch their own legal marketing and business development company. Active in LMA, Megan co-chairs the New York Small Firm Shared Interest Group (SIG). Together with Jen, she co-hosts a podcast called “So Much to Say: A Legal Podcast for People,” bringing candid and human conversations to the legal world. Jennifer Ramsey is co-founder and principal of Stage LLC. After six years of working with Megan Senese, they took the leap to launch their own legal marketing and business development company. Active in LMA, Jen is program chair for the Southern California Local Steering Committee. Together with Megan, she co-hosts a podcast called “So Much to Say: A Legal Podcast for People,” bringing candid and human conversations to the legal world. In her current role as associate director of business development at Munger, Tolles & Olson, Shannon Tatro is a key driver of the firm's business development efforts and leader of specific client development initiatives, where she utilizes insights gained through 25+ years in client service roles to provide guidance with the client experience in mind. She enjoys mentoring the next generation of legal marketing professionals and currently serves as Co-Chair of LMA's Client Value SIG.

Join PR SIG Co-Chair Corrina Wright, director of marketing communications at Benesch, for an interview that explores the evolution of legal public relations with Ross Fishman of Fishman Marketing and Michelle Calcote King of Reputation Ink. In addition to exploring how we got here, the trio will take a look at the latest best practices for maximizing your firm's communications investment. Speakers: Ross Fishman, CEO, Fishman Marketing Michelle Calcote King, President, Reputation Ink Corrina Wright, Director of Marketing Communications, Bensch Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

How can the legal industry benefit from the "star reporter" talent model? In this episode of the LMA Podcast, guests explore how actionable insights, exclusivity and access can elevate legal content. They also discuss the power of multi-platform storytelling — especially on LinkedIn — and why consistency and strategy are key. Whether you're a seasoned content creator or just starting out, this conversation will inspire you to share your perspective and strengthen your digital presence. Speakers: Cheryl Bame, Principal, Bame Public Relations Brian Kiefer, Director of Public Relations, Taft Alexandra McCartha, Senior Communications Coordinator, Bryan Cave Leighton Paisner LLP Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

This episode of the LMA Podcast focuses on mergers and acquisitions, the importance of understanding cost structures and return on investment in business development, and the significance of client retention and marketing. They also highlighted the market dynamics of law firms, particularly lateral movements and the influence of individual partners' books of business in these transactions. Speakers: Ben Chiriboga, Chief Growth Officer, Nexl Jonathan Hawkins, Founder, LawFirm GC Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

In the latest LMA Podcast episode, we explore the strategic nuances of managing communications during law firm mergers. The conversation covers pre-merger planning — offering insights into building a communications playbook, balancing confidentiality with transparency and ensuring cultural compatibility. Also covered is deal work activity, emphasizing the importance of clear internal messaging, effective external stakeholder communications and proactive media relations. Finally, guests address mid- and post-merger challenges, including leak management, rebranding strategies and maintaining client trust, while reflecting on lessons from past mergers and future industry trends. Speakers: Jamie Diaferia, CEO, Infinite Global Kenny Gary, Founding Partner, LIMELIGHT Ashley Horne, CMO, Womble Bond Dickinson Lisa Smith, Principal, Fairfax Associates Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

In this episode of the LMA Podcast, guests Katherine Boyko and Arthur Uratani discuss the concepts of likability, storytelling and body language in professional settings to strengthen interpersonal and business relationships. This discussion aims to empower and inspire listeners to improve their professional interactions. Speakers: Katherine Boyko, Senior Marketing Coordinator, Whiteford Arthur Uratani, Director of Marketing and Outreach, Bookoff McAndrews Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

In this episode, we explore the intense discussions surrounding Vice President Kamala Harris' historic candidacy, focusing on the intersection of race, gender and the concept of "DEI hires." As the first woman of color nominated for president by a major party, Harris has become a flashpoint in debates about diversity, equity and inclusion. We dive into the vocal backlash, significant support and the broader implications these conversations have on our personal and professional lives. This episode unpacks how identity politics, meritocracy and DEI initiatives shape the evolving dynamics of leadership in America. Speakers: •Carman Akins, Director of Practice Marketing, DLA Piper US •Nadia Campbell, Sr. Business Development Manager, Reed Smith LLP •C. Dominica McGinnis, CEO and Executive Coach, BridgeField Group Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

On this episode of the LMA podcast, our guests discuss the importance of cross-firm collaboration and its impact on client service. Their discussion emphasizes the need for understanding different roles and departments to work smarter and improve efficiency, while also highlighting the significance of effective internal partnerships, communication, and empathy in delivering the best client experience. Speakers: Rebecca Hnatowski, President, Edwards Advisory, LLC (Host) Sophie Curdts Mohrmann, Director of Attorney Development & Inclusion, Williams Mullen Debbie Leitner, Director of Practice Management, Katten Muchin Rosenman LLP Rachel Shields Williams, Director, Knowledge Management, Sidley Austin Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

Professionals face a critical decision when contemplating a career move: how to align their choices with long-term goals, personal growth and organizational culture. The risk of mistiming a career change or choosing the wrong path can lead to significant challenges, making it essential to carefully assess both timing and firm culture before making a move. In this episode of the LMA Podcast, Julie Amos (Jackson Lewis) guides an engaging discussion between Ben Curle (Ambition) and Emily Flowers (Jenner & Block) about the importance of proactive strategies for positioning oneself for growth and success. Speakers: Julie Amos, Director of Pursuits and Client Development, Jackson Lewis Ben Curle, Associate Director, Ambition Emily Flowers, Director of Strategic and Communications, Jenner & Block Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

In law firms, a positive culture is priceless. It fosters a sense of community and collaboration, and directly impacts the firm's ability to grow its business and retain top talent. When a law firm prioritizes culture, it becomes a magnet for diverse professionals, encourages innovation and ethical practices and impacts how clients are served. Speakers: Deborah Farone, Founder and Marketing Strategy Consultant, Farone Advisors Allan Schoenberg, Chief Communications Officer, Vinson & Elkins Relevant Links: To optimize the learning experience, LMA Members are encouraged to log in to their member profile to take the PLI course "Law Firm Culture: How to Develop and Sustain One to Support Stellar Retention, Client Growth and Work Product" prior to listening to this podcast. About this Collaboration: LMA is proud to partner with the Practising Law Institute (PLI), a leading nonprofit learning organization in the legal industry, to offer new, complimentary educational offerings to LMA members. Through this initiative, PLI, a renowned resource for attorneys and other professionals, will offer LMA members exclusive complimentary access to select educational programs. Curated for LMA members with their professional development goals in mind, these programs will provide legal marketing professionals with relevant, useful information on the business of law and substantive legal issues, presented by PLI's faculty of leading industry experts.

Law firms and legal communicators grapple with a pressing challenge in today's landscape: adapting communication strategies to address the escalating political divisions in the country. The risk of messages intersecting with polarized politics is high, necessitating the crafting of robust and sensitive messages that maintain their impact. In the midst of a politically charged environment, more law firms find themselves compelled to speak out, placing communication managers in the crucial role of fostering cohesion amid turmoil when conveying firm news. This session aims to equip communicators with the tools to ensure that law firm messages transcend divisive lines and resonate with the broad coalition of your client audience. Practical examples will be provided to guide communicators through the navigation of messages in this challenging context. This podcast builds upon the learning from the PR SIG webinar The Dilemma of Law Firms: To Speak or Stay Silent? Speakers: Michelle Calcote King, Principal and President, Reputation Ink Traci Stuart, President and CEO, Blattel Communications Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

In this episode of the LMA Podcast, attorney Kristin Gray (FordHarrison), joins LMA Editorial Committee member Hayley Lavin (Thompson Coburn) to share the creative process behind harnessing pop culture to capture audiences and showcase your firm's expertise. Gray speaks from her experience as a contributor of FordHarrison's popular "That's What She Said" and "EntertainHR" blogs. Speakers: Kristin Gray, Attorney, FordHarrison Hayley Lavin, Business Development Coordinator, Thompson Coburn LLP Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

In this two-part conversation on the phenomenon of the legal marketing field's growing integration with DEI, LMA members in the diversity, equity and inclusion (DEI) space offer advice on developing DEI-related roles and career paths within our industry. Speakers: Ashley Black, Diversity & Inclusion Manager, Porter Hedges LLP (Host) Terra Davis, Chief Diversity and Talent Development Officer, Knobbe Martens Patricia Gaitan, Diversity and Pro Bono Marketing Manager, Arnold & Porter LLP SJ Snyder, DEI Specialist, Holland and Hart LLP Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

In this two-part conversation, members from the LMA Diversity, Equity and Inclusion (DEI) Committee and DEI SIG come together to share insights on the phenomenon of the legal marketing field's growing integration with DEI. In part one, speakers offer advice on developing DEI-related roles and career paths within our industry. Speakers: Ashley Black, Diversity & Inclusion Manager, Porter Hedges LLP (Host) Terra Davis, Chief Diversity and Talent Development Officer, Knobbe Martens Patricia Gaitan, Diversity and Pro Bono Marketing Manager, Arnold & Porter LLP SJ Snyder, DEI Specialist, Holland and Hart LLP Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

Ever wonder what managing partners wish you knew about business development? Lauren Resnick, chief practice partner at BakerHostetler, shares insights on how business development teams can provide value and support marketing efforts. Speakers: Heidi Horn, Senior Business Development Manager, Vorys (Host) Lauren Resnick, Chief Practice Partner, BakerHostetler Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals. Thank you to IHG Hotels & Resorts for sponsoring this episode.

In this SIG Share-Out episode, LMA Client Value SIG Co-Chair Jennifer Griffin Scotton is joined by Tony DeSimone, president of You're the Expert Now, LLC, to discuss the revolutionary capabilities of ChatGPT and how legal marketers can leverage artificial intelligence (AI) to deliver value to their clients. Tune into this discussion about the revolutionary impact of ChatGPT on the legal marketplace, ways to leverage the tool beyond content generation and current use cases in the legal sector. They also address ethical considerations and share future developments to expect from OpenAI's GPT models. Speakers: Tony DeSimone, President, You're the Expert Now Jennifer Griffin Scotton, Chief Marketing Officer, Constangy Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA's 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 109 Episode Description: In this episode of the Strategies LIVE! podcast, we delve into the realm of competitive intelligence (CI) and its pivotal role in shaping legal marketing strategies. Join us as we explore how CI empowers legal professionals to gain a competitive edge, refine their messaging and strategically position their services in the ever-evolving landscape of legal marketing. Speakers: Ben Brighoff, Senior Manager of Competitive Intelligence, Foley & Lardner LLP Diana Lauritson, Senior Manager of Marketing and Business Development, Hogan Lovells

Episode: 108 Episode Description: On the face of it, law firm profitability sounds simple enough: revenue - expenses = profit. And yet, profitability can be a dicey topic for lawyers and legal professionals alike. Drawing on PLI's Improving Profitability course (now available to LMA members as a complimentary member benefit), this episode demystifies profitability basics and provides legal marketers and business developers with practical strategies for better understanding and supporting law firms in their strategic growth efforts. Speakers: Debra Baker, Managing Director, GrowthPlay Randy Staggers, CPA, Chief Financial and Administrative Officer, Baker Donelson Relevant Links: To optimize the learning experience, LMA Members are encouraged to log in to their member profile to take the PLI course Improving Law Firm Profitability (https://legalmarketing.org/PLI) prior to listening to this podcast. About this Collaboration: LMA is proud to partner with the Practising Law Institute (PLI), a leading nonprofit learning organization in the legal industry, to offer new, complimentary educational offerings to LMA members. Through this initiative, PLI, a renowned resource for attorneys and other professionals, will offer LMA members exclusive complimentary access to select educational programs. Curated for LMA members with their professional development goals in mind, these programs will provide legal marketing professionals with relevant, useful information on the business of law and substantive legal issues, presented by PLI's faculty of leading industry experts.

Episode: 107 Episode Description: Legal professionals of all skill sets navigate a notoriously high-pressure environment. The industry is stressful, often demanding and historically, not always conducive to well-being. But is this the inevitable status quo, or can we do better? In this episode of Strategies LIVE!, hear from industry experts on how individuals and firms can advocate for improved mental health practices. Speakers: Traci Cipriano, Assistant Clinical Professor, Yale Department of Psychiatry Julie Holton, Principal Strategist and Owner, mConnexions (Host) Michelle Hutchison, LMSW, CTP-E, SSW, CMHP, Founder and CEO, Resilient Minds Consulting Cynthia Voth, Chief Client Officer, Miller Nash LLP Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 106 Series: SIG Share-Out Episode Description: LMA's Marketing Technology SIG sits down with Freddy Dobinson of Passle and Britt Powers of Orrick to discuss the pressing questions that CMO's are receiving from firm shareholders about AI. This conversation will explore content marketing, CRM concepts, ChatGPT and more. Speakers: Freddy Dobinson, Head of Client Experience, Passle Walter McCorkle, Business Development and Marketing Technology Manager, Bradley Arant Boult Cummings LLP Britt Powers, Senior Marketing Manager, Orrick Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA's 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 105 Series: Strategies LIVE! Episode Description: In this episode of Strategies LIVE!, join host Keith Emmer (Startegix PR/Media) and guests Chris Campbell (Robin Hood Foundation) and Deb Pickett (Page 2 Communications) as they dive into the role law firms can play when it comes to addressing social issues. From authenticity to internal disagreements, they explore strategies for engaging attorneys and advancing equity. Speakers: Chris Campbell, Manager, Partnerships & Initiatives, Robin Hood Foundation Keith Emmer, JD, Principal, Startegix PR/Media Debra Picket, Principal, Page 2 Communications Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

What if tapping into lawyers' natural motivations could yield greater client value and revenue growth? In this SIG Share-Out episode, Julie Wall Khoury speaks with Dave Southern on how legal marketers and business development professionals can use "strategic jiu-jitsu" to build a group of collaboration champions at their firms by empowering lawyers to identify new service opportunities with existing clients. Speakers: Julie Wall Khoury, Chief Marketing Officer, Balch & Bingham LLP Dave Southern, Director of Marketing Communications, Mayer Brown LLP Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA's 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

In this SIG Share-Out episode, Vivian Luiz Coco and Michelle Turner discuss how firms can use strategic storytelling to uniquely position their talent and create a human connection that can help build and grow inclusive relationships and cultures. Speakers: Vivian Luiz Coco, Head of Marketing, Communication & Client Relations, Licks Attorneys Michele Turner, Global Marketing and Communications Project Manager, Skadden, Arps, Slate, Meagher & Flom LLP Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA's 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

In this Strategies LIVE! episode, Bernardo van der Laat, Andrés Jara and Donald Dubón discuss the rise of alternative legal service providers (ALSPs) and their impact on the legal industry — particularly in Latin America. They highlight the benefits and challenges, and how ALSPs can complement traditional law firms. Speakers: Donald Dubón, Co-Founder, IO·Epik Andrés Jara, Co-Founder, Alster Legal Bernardo van der Laat, Managing Director, PredictaBill (Host) Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 101 Series: SIG Share-Out Episode Description: In the latest SIG-Share Out episode, PR and Communications SIG Co-chairs Brook Redmond and Deb Pickett share wisdom and insights they've collected from veteran law firm marketers about how to deal with one of the big challenges we all face — attorney engagement and responsiveness. Speakers: Deb Pickett, Principal Consultant, Page 2 Communications Brook Redmond, Director of Business Development, Baker Donelson Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA's 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode Description: In this milestone 100th episode, hear from Ashraf Lakhani, Kimberly Rennick and Alycia Sutor as they discuss their starts in legal marketing and business development, what about the industry makes them proud, their involvement in LMA, and more. Speakers: Ashraf Lakhani, Chief Business Development and Marketing Officer, Porter Hedges LLP (Host) Kimberly Rennick, Director of Client Relations, Covington & Burling LLP Alycia Sutor, Managing Director, GrowthPlay About the LMA Podcast: The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law. All podcast episodes are shared on Strategies & Voices and are available on SoundCloud, Google Podcasts, Spotify and Apple Podcasts.

Series: Strategies LIVE! Episode Description: In our 99th episode, Terra Davis (Norton Rose Fullbright) and Lia Dorsey (Ogletree Deakins) guide listeners though the current state of diversity, equity and inclusion (DEI) strategies in the legal marketing industry, as well as the role business development teams have in meeting client needs and expectations. Speakers: Terra Davis, Client DEI Manager, Norton Rose Fullbright Lia Dorsey, Chief Diversity, Equity and Inclusion Officer, Ogletree Deakins Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 98 Series: Strategies LIVE! Episode Description: One of the key functions of business development practice is identifying and nurturing relationships that can later lead to attorney referrals. In this episode of the Strategies LIVE! podcast, join Breandan Filbert (SalezWORKS), Rebecca Wenglinski (Jaffe) and Rebecca Wissler (Bryan Cave Leighton Paisner LLP) as they break down how business development practices with referral generation in mind can influence your firm's marketing strategy. Speakers: Breandan Filbert, Managing Partner, SalezWORKS Rebecca Wenglinski, Senior Vice President, Business Development, Marketing and Social Media, Jaffe (Host) Rebecca Wissler, Director of Business Development, Bryan Cave Leighton Paisner LLP Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 97 Series: SIG Share-Out Episode Description: News and client alerts are great ways to build your firm's business and keep in touch with clients and future prospects. In the latest SIG-Share Out podcast, Sumathi Pundit (Kaitongo Inc.) joins Competitive Intelligence SIG Co-chair Amy Wisinski (Winston & Strawn LLP) to discuss the current and future landscape of news and client alerts, and ways for attorneys to use these alerts to become trusted advisors with market intelligence. Speakers: Sumathi Pundit, Founder and CEO, Kaitongo Inc. Amy Wisinski, Senior Manager, Marketing Data Analytics & Technology, Winston & Strawn LLP Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA's 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode Title: Making the Case for Client Value Teams Episode Number: 95 Series: SIG Share-Out Episode Description: With client expectations shifting and a want for law firm partners to manage the client relationship, it's wise for firms to consider building a client value team. Julie Henson (Taft) and Allison Nussbaum (Pitchly) join Amber Bollman (Barns & Thornburg) to discuss what sets the stage for a successful client value team and how firms can deliver more client-centered service through them. Speakers: Amber Bollman, Director of Key Client Services, Barnes & Thornburg LLP (Host) Julie Henson, Chief Client Officer, Taft Allison Nussbaum, Vice President of Client Value, Pitchly Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA's 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode Number: 94 Series: Strategies LIVE! Episode Description: In today's ever-changing work environment, what does it take to be a great leader in the legal marketing industry? Chandler Luzon (Bennett Jones) and Natasha Tucker (Bennett Jones) share their thoughts on this question, as well as insights into various leadership styles and approaches, in this episode of Strategies LIVE! Speakers: Chandler Lauzon, National Director, Business Development & Client Success, Bennett Jones LLP Natasha Tucker, Director, Business Development Operations, Bennett Jones LLP Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode Number: 93 Episode Description: Technology is changing how firms operate and there is a need for more collaboration between the marketing and technology teams to achieve shared goals. In this collaborative podcast between the International Legal Technology Association (ILTA) and the Legal Marketing Association (LMA), four seasoned marketing and technology experts discuss their organizational structures, the importance of establishing effective and open communication processes between departments, and share stories in which these efforts resulted in successful projects. After listening to this 30-minute podcast, you'll learn practical tips for working together effectively and take away examples that can be implemented for your own success. Speakers: Britton Choi, Chief Information Officer, Sheppard Mullin Richter & Hampton LLP Erin Corbin Meszaros, Chief Business Development and Client Service Officer, Eversheds Sutherland Tara Patterson, Marketing Technology Manger, Orrick (host) Ali Shahidi, Chief Innovation & Client Solutions Officer, Sheppard Mullin Richter & Hampton LLP Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP About LMA's Podcast: The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law, with episodes published every three to four weeks. All podcast episodes are shared on Strategies & Voices and are available on SoundCloud, Google Podcasts and Apple Podcasts. About This Collaboration Both ILTA and LMA recognize that collaboration can only add value and aim to continue this discussion with additional content through the rest of 2022. Keep an eye out, share this podcast with a colleague and let us know what think!

Episode Number: 92 Series: SIG Share-Out Episode Description: Do you have difficulty getting your attorneys to engage in marketing? In this episode of LMA's SIG Share-Out, Tony Nasharr and Stephan Walton join PR & Communications SIG co-chairs Heather McMichael and Debra Pickett to explore ways in which marketers and lawyers can develop a working relationship built on trust to achieve top-notch marketing results. Speakers: Heather McMichael, PR & Media Relations Manager, Shook, Hardy & Bacon LLP (moderator) Tony Nasharr, Shareholder, Polsinelli PC Debra Pickett, Principal Consultant, Page 2 Communications (moderator) Stephen Walton, Regional Marketing Manager, Polsinelli PC Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA's 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode Number: 91 Series: Strategies LIVE! Episode Description: For law firms looking to improve their business relationships while also grow their business, they need to modernize their technology and have key stakeholders start being strategic, data-driven decision makers. In this episode of Strategies LIVE!, James Barclay (Passle Inc) and Michelle Woodyear (Covington & Burling LLP) discuss Woodyear's implementation of a new CRM at her firm, including her process, timeline and approach for an easy-to-use system. Speakers: James Barclay, CEO, Passle Inc (Host) Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode Number: 90 Series: SIG Share-Out Episode Description: Does your firm struggle to find information across groups or industries? Do your lawyers disagree on what industry a client is in? In this episode of LMA's SIG Share-Out, Erin Baxendale and Rachel Shields Williams join hosts Vikram Gupta and Jacqueline Madarang to discuss how knowledge management and marketing technology have joined forces to tackle this issue. Speakers: Erin Baxendale, Director of Business Development and Marketing, Sidley Austin LLP Vikram Gupta, Director of Marketing Technology, Cozen O'Connor P.C. (moderator) Jacqueline Madarang, Director of Marketing Technology and Operations, Bracewell LLP (moderator) Rachel Shields Williams, Director of Knowledge Management, Sidley Austin LLP Relevant Link: Dive into more marketing technology content. Learn how a firm's information technology and marketing technology teams can effectively collaborate and foster a relationship for further innovation in "What Happens at the Intersection of Marketing Technology and Information Technology?”: https://strategiesandvoices.org/Article-Details/what-happens-at-the-intersection-of-marketing-technology-and-information-technology Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA's 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode Number: 89 Series: Strategies LIVE! Episode Description: For legal marketers, attorney participation in media coverage not only allows for firm recognition, it also shows that the attorneys and firm can be viewed as trusted business advisors and leaders. In this episode of the Strategies LIVE! podcast, Raychel Lean (Daily Business Review - ALM) and Dave Poston (Poston Communications) discuss best practices for pitching stories on a national news level, how to build a working relationship with journalists, tips for managing attorney expectations and more. Speakers: Dave Poston, CEO, General Counsel and Co-Managing Partner, Poston Communications Raychel Lean, Florida Bureau Chief, Daily Business Review, ALM Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode Number: 88 Series: Strategies LIVE! Episode Description: The battle for talent across all levels of the legal industry is the fiercest it has ever been, causing shifts to the traditional talent acquisition and compensation models. In this episode of the Strategies LIVE! podcast, Patrick Fuller (ALM Intelligence) and Gina Passarella (ALM) discuss the impact these new hiring trends are having on law firms and share insights into firm financials during these unprecedented times. Speakers: Patrick Fuller, Vice President & General Manager, ALM Intelligence Gina Passarella, Editor-in-Chief, Global Legal Brands, ALM Relevant Link: Without a clear understanding of how priorities and partner compensation impact a firm's strategy, it can be tricky for marketing professionals to know how to help the firm achieve its goals. Take a deep dive into compensation models and learn how you can leverage them to drive business development success in “Understanding Partner Compensation — and the Business of Law — as a Competitive Advantage: A Q&A With Kent Zimmermann, Zeughauser Group”: https://strategiesandvoices.org/Article-Details/understanding-partner-compensation-and-the-business-of-law-as-a-competitive-advantage-a-qa-with-kent-zimmermann-zeughauser-group Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode Number: 87 Series: SIG Share Out Episode Description: A client's voice not only drives decisions, it helps with creating and developing decisions so that firms can invest in and grow valued relationships. In this episode of the LMA SIG Share-Out, Heather McCullough (Society 54) and Nat Slavin (Wicker Park Group) share insights into how firms can better understand a client's business, the lessons they have learned from working with in-house counsel, tips for getting a feedback program started and more. Speakers: Heather McCullough, Partner and Co-Founder, Society 54 Nat Slavin, Partner and Founder, Wicker Park Group Relevant Links: Client feedback can be highly impactful, but is your firm utilizing it to its fullest potential? Learn how to turn feedback into a firmwide endeavor to ensure a successful and innovative client relationship in “Client Feedback Is a Firmwide Sport.” https://strategiesandvoices.org/Article-Details/client-feedback-is-a-firmwide-sport Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA's 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode Number: 86 Series: LMA SIG Share-Out Episode Description: At some firms, the information technology (IT) and marketing technology (MarTech) departments work in silos, while at others they work side by side. In this episode of the LMA SIG Share-Out series, Vikram Gupta and Mark A. Sportack discuss ways in which a firm's IT team can effectively collaborate with the MarTech team and foster the relationship for further innovation. Speakers: Vikram Gupta, Director of Marketing, Technology & Operations, Cozen O'Connor; Co-Chair, LMA Marketing Technology SIG (moderator) Mark A. Sportack, CIO, Various Am Law 100 Firms Relevant Link: The role of MarTech in legal is becoming increasingly important as all things digital is changing how firms operate and serve clients. Tune in to the Strategies LIVE! podcast “Diving Into MarTech: 4 Powerhouses Share Their Stories and Advice” for insights from four MarTech powerhouses, as they share what they wish they knew upon entering the field, debunk myths about the specialty and more: https://strategiesandvoices.org/Article-Details/diving-into-martech-4-powerhouses-share-their-stories-and-advice Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA's 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode Number: 85 Series: LMA SIG Share-Out Episode Description: While public relations and business development are two very different tools, legal marketers would be remiss to operate in the mindset that these aspects should operate completely separate from one another. In this episode of the LMA SIG Share-Out series, Lisa Seidenberg (Greentarget) and Monica Ulzheimer (Alston & Bird LLP) join LMA PR & Communications SIG Co-Chairs Bethany Chiefallo (Best Best & Krieger LLP) and Heather McMichael (Shook, Hardy & Bacon LLP) to discuss best practices for aligning law firm PR strategies with business development goals. Speakers: Bethany Chiefallo, Marketing Communications Manager, Best Best & Krieger LLP; Co-Chair, LMA PR & Communications SIG (moderator) Heather McMichael, Media Relations Manager, Shook, Hardy & Bacon LLP; Co-Chair, LMA PR & Communications SIG (moderator) Lisa Seidenberg, Vice President, Media Relations, Greentarget Monica Ulzheimer, Business Development Associate Director, Alston & Bird LLP Relevant Links: Law firms are constantly striving to differentiate themselves from their competitors, so it is important that they are able to show clients that they understand their business. Learn how your firm can show what it knows to help set it apart from the competition in this overview from Samantha McKenna (#samsales Consulting): https://strategiesandvoices.org/Article-Details/show-me-you-know-me Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA's 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode Number: 84 Series: Strategies LIVE! Episode Description: Business development can look different firm to firm and lawyer to lawyer. In this episode of Strategies LIVE!, Robert Kohn (Kohn Communications), Kathy Mericle (Brown & Streza LLP), Nancy Myrland (Myrland Marketing & Social Media, The Lawyers' Marketing Academy, LinkedInCourseForLawyers.com) and Todd Stanton (Stanton Law LLC) discuss the discipline of business development coaching and training, why it is important and ways to adapt it to an attorney's specific needs. Speakers: Robert Kohn, Vice President, Kohn Communications Kathy Mericle, Marketing Director, Brown & Streza LLP Nancy Myrland, President, Myrland Marketing & Social Media; Founder, The Lawyers' Marketing Academy and LinkedInCourseForLawyers.com (moderator) Todd Stanton, Principal and Senior Employment Counsel, Stanton Law LLC Relevant Links: As the COVID-19 pandemic continues to challenge lawyers' abilities to connect in person with existing clients and new connections, it's important that they be adaptable and open to new networking ideas. In “Pandemic Pivots: Business Development Strategies in an Age of Virtual Insanity,” learn business development tips and ways to make old ideas new again. (https://strategiesandvoices.org/Article-Details/pandemic-pivots-business-development-strategies-in-an-age-of-virtual-insanity) Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode Number: 83 Series: Strategies LIVE! Episode Description: If legal marketers and lawyers fail at client service, it can be difficult to overcome a client's perception of a firm — even if it has produced award-winning advertising campaigns, has positive media coverage and a polished external communications plan. In this episode of the LMA Strategies LIVE! podcast, Felicity Aston (Field Law), Steve Boutwell (Kean Miller LLP) and Liz Lockett (Ice Miller LLP) discuss how to measure how well firms are providing client service and ways to capture and share these metrics firmwide. Speakers: Felicity Aston, Director, Business Development and Marketing, Field Law Steve Boutwell, Chief Operating Officer, Kean Miller LLP (moderator) Liz Lockett, Chief Business Development and Marketing Officer, Ice Miller LLP Relevant Links: Over the years, providing legal services has become increasingly competitive and clients now have more buying power, allowing them to pick and choose who they want representing them. Read how you and your firm can deliver client service that keeps your clientele coming back in “5 Tips to Deliver Exceptional Client Service.” (https://strategiesandvoices.org/Article-Details/5-tips-to-deliver-exceptional-client-service) Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode Number: 82 Series Name: LMA SIG Share-Out Episode Description: As the world emerges from the pandemic, it's now more important than ever before for law firms to reevaluate how they create value for clients. In this episode of the LMA SIG Share-Out series, Debra Baker (GrowthPlay), Amber Bollman (Barnes & Thornburg, LMA Client Value SIG co-chair) and Simone Hughes (Gowling WLG) discuss client experience and what it looks like in a law firm environment. Speakers: Debra Baker, Managing Director, GrowthPlay Amber Bollman, Director of Client Service Initiatives, Barnes & Thornburg LLP, LMA Client Value SIG Co-Chair (Moderator) Simone Hughes, Director of Business Development & Marketing, Gowling WLG Relevant Links: Join the LMA Client Value SIG as they explore the hallmarks of high-value client service in the related webinar “Elevating Client Experience in a Post-Pandemic World.” https://legalmarketing.org/Purchase/elevating_client_experience_in_a_postpandemic_world_mch Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA's 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode Number: 81 Series Name: Strategies LIVE! Episode Description: From the pandemic to issues of racial and social injustice and ongoing adversity, knowing how to be an effective leader during these time has been challenging. In this episode of the LMA Strategies LIVE! podcast, hear Julie Holton, (mConnexions), Michelle Hutchison, LMSW (Resilient Minds Consulting; The Meta Center), Kathryn Scourby, CBCP (KNS Consulting LLC), and Martha Youngblood (Fahrenheit Advisors Inc.) discuss how marketing managers and leaders can help their teams and law firms through times of conflict with empathy. Speakers: Julie Holton, Principal Strategist and Owner, mConnexions; LMA Strategies Editorial Committee (Moderator) Michelle Hutchison, LMSW, Owner, Resilient Minds Consulting, Founder, The Meta Center Kathryn Scourby, CBCP, Principal, KNS Consulting LLC Martha Youngblood, Consultant, Fahrenheit Advisors Inc. Relevant Links: Learn more about emotional intelligence and the importance it has on managing yourself and others in the “Critical for Effective Leadership: Emotional intelligence” Strategies LIVE! podcast. https://strategiesandvoices.org/Article-Details/lma-podcast-episode-42-critical-for-effective-leadership-emotional-intelligence Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode Number: 80 Series Name: LMA SIG Share-Out Episode Description: Law firms go to great lengths to protect client information, however, the General Data Protection Regulation (GDPR) changed how companies should be protecting and managing personal information. In this episode of the LMA SIG Share-Out series, Oliver Krischik (GKG Law) and Alison Talbott (Shook, Hardy & Bacon LLP) join Heather McMichael (Shook, Hardy & Bacon LLP and LMA PR & Communications SIG co-chair) to discuss how your firm can manage GDPR changes and follow best practices. Speakers: Oliver Krischik, Principal, GKG Law Alison Talbott, Chief Client Development & Marketing Officer, Shook, Hardy & Bacon LLP Heather McMichael, Public/Media Relations Manager, Shook, Hardy & Bacon LLP; Co-Chair, LMA PR & Communications SIG (moderator) Relevant Links: Learn more about the EU General Data Protection Regulation (GDPR) and how it can impact your firm, including potential risks, from the previously recorded webinar “Navigating the Inbox: Understanding How GDPR Impacts You (Yes, Even You!).” Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA's 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode 79 Series: Strategies LIVE! Episode Description: The role of marketing technology (or MarTech) in legal is becoming increasingly important as all things digital is changing how firms operate and serve clients. Tune in for advice from four MarTech powerhouses, spanning the globe from California to London. They'll share what they wish they knew upon entering the field, reflect on the shifting approach to MarTech in the last year, debunk myths about the specialty, advice for those seeking this career trajectory and more. If you've ever wanted to dive into the world of MarTech or just dip your toes in the water, be sure to listen today. Speakers: Helena Lawrence, owner, Sierra Marketing LLC; co-chair, LMA Marketing Technology Shared Interest Group (SIG) Tabitha Sinclair, marketing technology and database coordinator, Jones Walker Trina Schultz Vogel, senior digital technology analyst, Hunton Andrews Kurth Nicole Goodwin, client development technology and operations, Baker Botts Relevant Links: Learn more about “Rise of the Legal Marketing Technologist,” an LMA Annual Conference virtual pre-conference program: https://lma21.legalmarketing.org/Rise/Pre-Conference-Programs Gain more insights from our podcast guests in a written Q&A on Strategies & Voices: https://strategiesandvoices.org/Article-Details/building-a-martech-career Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode 78 Series: Well-Being in Legal Episode Description: As a follow up to the recent Legal Marketing Mental Wellness survey conducted by fSquared Marketing, in partnership with the LMA, this LMA Podcast episode will feature a discussion with Lynn Foley and Denise Robinson providing tips from a wellness expert on how to manage stress, anxiety and general mental wellbeing. Speakers: Denise Robinson, JD, RYT 200, Founding Principal, The Still Center LLC Lynn Foley, CEO and Co-Founder, fSquared Marketing Series Description: LMA’s Well-Being in Legal podcast series is focused on shining a light on ways legal marketing professionals can be healthy, resilient and whole. Episodes focus on everything from mental health to physical health, mindfulness, healthy work habits and much more.

Episode 77 Series: Next Big Thing in Legal Episode Description: Tune in to the latest LMA Podcast focused on the 2021 Next Big Thing Initiative (NBT), change management. In this episode, NBT Co-Chairs Jill Weber and Ashraf Lakhani sit down with Harvard Law School Executive Education’s Farayi Chipungu to learn how law firms can respond to a market that is demanding change, and how legal marketers at all levels can affect meaningful change. Speakers: Farayi Chipungu, Adjunct Lecturer in Public Policy at the Harvard Kennedy School of Government and Faculty Chair for Leading Change for Lawyers at Harvard Law School Executive Education Ashraf Lakhani, Chief Business Development and Marketing Officer at Porter Hedges LLP Jill Weber, Chief Business Development Officer at Quarles & Brady LLP Series Description: Each year, LMA and subject matter experts come together to identify the "Next Big Thing" in legal marketing. The Next Big Thing in Legal series discusses the latest topics influencing your role as a legal marketing and business development professional. LMA members receive 10% off Harvard Law School Executive Education, including the upcoming Leading Change for Lawyers program. Simply answer “LMA Member” when asked about how you heard about the program.

Episode 76 Series: Well-Being in Legal Episode Description: Today, well-being should be at the top of every legal marketer's mind; however, prioritizing one's mental health often falls to the back burner. As a follow up to the recent Legal Marketing Mental Wellness survey conducted by fSquared Marketing, in partnership with the LMA, this LMA Podcast episode will focus on some of the reasons behind stress and mental well-being issues that were identified in the survey. Lynn Foley and Trish Lilley will share their experience and tips so legal marketers can lessen stress before it begins. They’ll also discuss why so many respondents (72%) felt that Legal Marketing is far more stressful than marketing in other industries. Speakers: Trish Lilley, Chief Marketing and Business Development Officer, Stroock & Stroock & Lavan LLP Lynn Foley, CEO and Co-Founder, fSquared Marketing Series Description: LMA’s Well-Being in Legal podcast series is focused on shining a light on ways legal marketing professionals can be healthy, resilient and whole. Episodes focus on everything from mental health to physical health, mindfulness, healthy work habits and much more.

Episode 75 Series: Strategies LIVE! Episode Description: Clubhouse — the hottest new tool in social media — is taking the internet by storm, and it can also be an effective means to promote attorneys at your firm. In the latest episode of Strategies LIVE!, Katherine Rivera (Adams and Reese LLP) and Meghan Spradling (Miller Nash Graham & Dunn LLP) sit down with Kristyn Brophy (Legal Internet Solutions Incorporated) to talk through Clubhouse, discussing what it is and how to determine if it’s right for your firm. This episode of Strategies LIVE! coincides with the subject matter featured in Strategies & Voices, LMA’s new online multimedia content center. In March and April, content has focused on the Communications domain in the LMA Body of Knowledge. Be sure to check out these articles on the Strategies & Voices website today at strategiesandvoices.org. Speakers: Kristyn Brophy, director of client strategy at Legal Internet Solutions Incorporated (LISI) Katherine Rivera, marketing and communications manager at Adams and Reese LLP (moderator) Meghan Spradling, marketing and communications manager at Miller Nash Graham & Dunn LLP (moderator) Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode 74 Series: LMA SIG Share-Out Episode Description: Today, marketing departments utilize marketing technology to achieve marketing goals and objectives. In this LMA Podcast episode, Vik Gupta and Helena Lawrence are joined by Jessica Aries and Sue Serna to expand on their Digital Transformation Webinar Series presentation and explore what our message in the market looks like. Speakers: Jessica Aries, Jessica Aries, Digital Marketing Strategist & Consultant, By Aries Sue Serna, Founder & CEO, Serna Social Vik Gupta, Marketing Technology SIG Co-Chair (moderator) Helena Lawrence, Marketing Technology SIG Co-Chair (moderator) Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing. Looking for more insights? Check out the webinar "Digital Transformation Webinar Series: Part I: Message in the Market" here: https://bit.ly/39WN0pF.