Story Greenlight with Jeff Bartsch

Communication happens every day in business, but some communication moments matter FAR more than others. Do YOU know what those moments are for YOU? Get them right, and your business is on the path to flourishing.Get them wrong, your business is in trouble, whether you're a solopreneur, or you're leading a team or a massive enterprise.In this second part of this series, Jeff digs into what those moments are, and how to USE them to bring the change you want to see in your business, in your life, and in the world around you.-

We all know communication is important for business success. But we also know that a lot of communication is disposable and annoying. It's tempting to just become a hermit and only focus on the next big project or sales contract. But tunnel vision with communication isn't wise either – whether you're a solo operator or you're leading an internal team or a huge company.  How do we stay focused on the communication that actually matters? That's what Jeff talks about in this episode!-

What was a specific moment where you realized “I'm really good at [blank]”… or even better, you realize “THIS is my superpower”?We all have moments in our lives that can be turned into Power Stories, anchor stories that we can use to create emotion-driven connections between us and our audiences. For most of us, it takes outside help to make that happen.In this podcast, go behind the scenes at Story Greenlight and experience the coaching call between Jeff Bartsch and Jérôme Savoie. Jérôme is a singer, multi-instrumentalist, composer, and music teacher. He teaches music to kids in Montreal, in French-speaking Quebec.Jeff helps Jérôme uncover moments in his own life that have the power to inspire his students, potentially even for years to come.Jérôme had these stories in him all along, and so do you.-

Here's the crazy thing about storytelling – most of us do it all the time, so we think we know what it is. But at one point or another, we've all experienced storytelling at another level, and we know there's a lot more that goes into it than what we might think.Strategic Storytelling exists in forms you already recognize, but it also exists in a bigger form  that you probably DON'T recognize, because hardly anybody ever talks about it. Check out this episode for more on storytelling on the small scale AND the big scale.-

If you're an expert or a professional advisor, do NOT start a podcast, a YouTube channel, or posting on social media without having a big picture plan in place first.If you just blindly start executing things without that plan, there's a very good chance that you'll put a lot of energy into something that probably isn't getting you results you and your business need.Should you even create content at all?Maybe you should, and maybe you shouldn't.The only way to know is to have a full plan in place, and that's what we're talking about in this episode.-

Quiz time – true or false: if you're an expert who works with clients, being REALLY good at what you do is enough to be compensated well for it. First the bad news: your expertise is not enough. In this episode, Jeff dives into why, and talks about the good news about what to do with your expertise and building a successful client base. -

It's no secret that online platforms love video content. But it's also no secret that creating video content can easily feel overwhelming… and if we're honest, there's a lot of junk up in our heads that has to be dealt with too. When Diana Gladney moved from the corporate banking world into online business, she  was pulled kicking and screaming into video creation. Not only did she become an expert at content creation with video, she's worked with Amazon, Google, Social Media Examiner, ECamm, TubeBuddy, and many more.Diana now focuses exclusively on helping busy entrepreneurs to simplify the video creation process.   

If you have a unique way of serving your people, and you're looking to show up in a unique way that serves them even more, then maybe you should write a book.And when you do, you need to talk to today's guest. Jennifer Harshman, aka The Book Baker, is a professional book editor, author, and writing coach. She has edited more than 200 books and over 30 MILLION words over her career, including the NYT Bestseller 48 Days to the Work and Life You Love, USA Today bestseller The Millennial Whisperer, and a book that hit #1 in the entire business category on Amazon: The Bezos Letters.To access a pile of “tasty treats” from the Book Baker herself, check out this link here: https://www.harshmanservices.com/story36 – 

When you tell stories that show you're not just a professional advisor but a real human being, you set yourself apart from everyone else and build trust. And when you UNDERSTAND the story of your clients, you know how to better serve them and invite them to work with you.This means you fast-track the time between stranger to prospect to paying client.As we say at Story Greenlight: Tell your stories, get more clients.There's a whole process for exactly how we help you do that called the Story Greenlight Roadmap™.Get started here: https://www.storygreenlight.com/consult–

See more stories and find your own AHA! moments in The Green Room before the price goes up in the next few days: https://www.storygreenlight.com/greenroomfree 

As experts, teachers, and coaches, we have a message to share with our people. Often we find that's easier said than done. But every obstacle in your way is a chance to more fully discover who you are and what you have to offer to the world.Today Jeff lays out a path for you to move past your own obstacles and shares some roadblocks that have smacked him upside the head on his own journey.Including why he's deciding to continue releasing content on YouTube while hitting the pause button on the audio podcast.

Dan Thompson has built a YouTube channel of over 200,000 subscribers that allows him to live and travel with his family full-time in their RV. But that's just the beginning. Dan's not only built a business around his content, he's done it by combining two things that most people would never expect – guitars… and guns.Whether you love that idea, are appalled by that idea, or you're somewhere in the middle, buckle up, because when it comes to reaching the hearts and minds of your audience, there is ALWAYS more than just what you see on the surface.--

Any content creator has a secret weapon that will connect your audience to you and your content with emotional superglue. It works different ways for different creators, but we all have it, including you.It's called The Thing Under the Thing, and it is incredibly powerful when you use it well. Here's how to find it for yourself.–

If you've ever wondered “I thought storytelling was supposed to be easy, why does it feel so hard to do”, it's not just you. It can be easy, but it can also be really confusing and frustrating.Here's the thing: the harder something is to do, usually there's a greater payoff in the end. Storytelling is absolutely one of those things, and here's why it's worth learning how to do it well.-- If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It's all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at https://www.storygreenlight.com/greenroomfree.--SHOW NOTES00:00 Storytelling is worth learning01:02 The trade-off of simple vs complex storytelling03:06 Why is good storytelling hard to do?08:31 The pay-off of good storytelling10:52 How storytelling is used on American Ninja Warrior13:54 The impact storytelling has on you, the storyteller17:02 Compound the power of a story using video20:04 How video amplifies stories--LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlightUse the power of Story to supercharge your message so your audience will care, pay attention, and take action, no matter your content type or storytelling experience. Get your free storytelling guide right now at https://www.storygreenlight.com/storyguide.

Eventually, content creators reach a point where they realize, “I need to get serious about how I think about creating content…” which is usually followed by “there are too many things to be done, and too little time to do it.” What do we do when we reach that point?Meredith Marsh is a content creator, coach, and founder of the Video Pursuit Society. She's built her content creation into a business that not only supports her family but enables her clients to build a profitable online business with YouTube so they can be the boss of their own future.Get ready to take notes on a critical mental shift that will change the way you think about your content, and then how to put that mental shift into action while balancing your time and everything else happening in your life. -

Sometimes offering a product or service online makes sense because we see lots of people doing it. But when it comes to helping people with our own knowledge or creativity while making an income from it, sometimes it's easy to wonder how that would actually work for us. Joe Gilder is a musician, producer, and founder of HomeStudioCorner.com. He's worked with Sweetwater Sound, creates content for Presonus, and he's spent the last 15 years serving thousands of students through his online courses, events, and memberships.Music changes, technology changes, and so has Joe's business. Here's the story of how things have worked for Joe, and how they can work for you. -

How do you actually get a story out of your head and into a video on YouTube? There are lots of ways to do it, but it's easy to get confused and frustrated in the process.Today Jeff Bartsch  talks about the 5 levels of storytelling on YouTube, when to use them, and some tactics that ANYONE can use to raise their storytelling skills at ANY level.If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It's all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree SHOW NOTES00:00 Raising your storytelling skills on YouTube01:02 Jeff's journey storytelling in Hollywood05:16 An introduction to the five levels of storytelling07:24 Level One: Using a solo-talking head08:43 The Master Story Framework11:17 Level two: talking head with b-roll11:23 What is b-roll? And how to use it14:12 Storytelling technique: “See and Say”14:45 Level three: scene work with a talking head16:55 The advantages of using scene work in your videos19:20 Level four: scene work breaking the fourth wall21:04 Level five: scene work WITHOUT breaking the fourth wall22:45 What is expositional dialogue?25:27 How to apply the five levels of storytelling to your content31:26 The rewards of applying these levels of storytelling--LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlightUse the power of Story to supercharge your message so your audience will care, pay attention, and take action, no matter your content type or storytelling experience. Get your free storytelling guide right now at https://www.storygreenlight.com/storyguide.

As creators, it's easy to focus on creating content and to hope and pray for views, subscribers, and money. It's a terrible business model.If we really want to achieve the income and the impact that we know is possible, we've gotta play a bigger game.Shelly Saves the Day began in the world of computer programming and expanded to manage projects and teams at Amazon, Google, and TubeBuddy.She is a speaker, creator, and coach who specializes in helping creators to share what they love with the world through video and to make money doing it. For that to happen, we have to multiply our content and our income without going crazy in the process. Start taking notes, and start imagining what's possible for you in this conversation with Shelly Saves the Day.

What happens when you've reached what everyone else would consider success, and you're miserable? What happens next?Zack Arnold, ACE, is an award-winning film and television editor, documentary director, and founder of the Optimize Yourself program. Throughout his career in Hollywood, he found himself editing the biggest show on cable tv, then the biggest show on broadcast TV, and even the biggest show in the WORLD on the internet.But the toll those achievements took on his family, his physical health, and his mental well-being forced Zack to rethink his life. In this second of a two-part conversation, we'll hear what Zack did next – including his four year journey to become an American Ninja Warrior – and what the lessons he's learned mean for all of us.

As creatives, so many voices tell us that having the biggest audience is the ultimate goal. But when you talk to people who are there, we find that it's not that simple.Zack Arnold, ACE, is an award-winning film and television editor, documentary director, and founder of the Optimize Yourself program. Throughout his career in Hollywood, he found himself editing the biggest show on cable tv, then the biggest show on broadcast TV, and even the biggest show in the WORLD on the internet.But the toll those achievements took on his family, his physical health, and his mental well-being forced Zack to rethink his life. In this first of a 2-part conversation, we'll hear how it all went down, what Zack learned, and what those lessons mean for all of us.

Content creators love to throw around the term “cinematic.”In this episode, we're gonna talk about what the term “cinematic” actually means, why it matters to every content creator including you, and why getting “cinematic” results might look different than you might think.LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight RESOURCESMentioned episodes:Episode 007. How to Tell a Story on YouTube (and Anywhere Else)Episode 009. How to Give Your Audience What They Want, Pt 1 – Micro-Moments and FeelingsEpisode 010. How to Give Your Audience What They Want, Pt 2 – The Thing Under the Thing SHOW NOTES 00:00 What's the deal with “cinematic”? 00:54 What does "cinematic" actually mean?01:52 Jeff's change of mind on "cinematic"06:06 Why “cinematic” matters for all creators  14:46 The challenges of cinematic shooting and editing 18:28 The mental shift: replacing “cinematic” with “impact” 19:27 How to create impact with your videos--If you're looking for help creating more impact in YOUR content, that's what we do in The Green Room. The Green Room is our private community here at Story Greenlight that's all about helping you tell your stories, connect with your audience, and unleash the next levels of impact in your content and in yourself.You can try out The Green Room for a full month for free at  https://www.storygreenlight.com/greenroomfree.Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.

As content creators, we're usually ready to agree that creativity is important. What we might not realize is how much our creativity can stretch and evolve, no matter our backgrounds and no matter our current state.Doc Rock is a YouTuber, trainer, speaker, podcaster, moderator, and the director of community at Ecamm. He is a self-described “Swiss Army Nerd” – like the knife, not the country – and his personal mission is to positively touch the lives of a billion people through collaborating and sharing stories and ideas.Stand by for a conversation packed  with ideas to help you along YOUR creative path.

Not too long ago, putting content into the world at all was impressive. Now, anyone can release content into the world with the push of a button, and we have to play a bigger game in order to stand out.JP Hightek began in the world of photography and cinematography and has since expanded into brand development, business-building, and media distribution. He is the host of Content Creators University, he's the CEO of Perfect Zone Productions, and his mission is to help his clients craft and release their own premium brand into the world. Because it's no longer enough to just be here. It's time to show up.

Sometimes it's easy to forget that content creation has been happening for a long time – before the internet, before moving pictures, even before the printing press.The elements that build compelling content exist outside any one platform or tactic, and while those elements rarely change, creators need to be willing to change all the time.Kevin Kolbe built his career over 30 years in traditional radio and television, working as a producer and creative director for FOX, NBC, CBS, ABC, and CW stations in Tennessee and North Carolina.He's helped his employers and creative teams navigate massive change in media over the years, and now he's helping non-profits and solo creators do the same.Because the one constant in great stories – and in life – is change.  

YT creators are known for wanting more views and more subscribers, usually so they can earn more money. But if that happens, then what? How much is enough? Why are we creating in the first place?Today's guest knows all about that journey. Dan Currier began in the world of software systems engineering, started creating on YouTube as a hobby, then transitioned into seriously studying the fundamentals behind growth on YouTube and helping others in their journey. As the founder of Creator Fundamentals, Dan helps his community create their own freedom. And over the last year, he's discovered a way to create content that's well on its way to becoming the single largest passive income stream for Dan and his students.You're gonna want to take notes on this one. Learn how to build your own freedom with Dan's Amazon Influencer Course: https://www.storygreenlight.com/influencerx  SHOW NOTES0:00 Why build more views, subscribers, and money?2:22 Dan's professional background – from art school to software engineering 7:33 Dan's beginning on YouTube 10:54 When Dan started taking YouTube seriously12:58 Starting as a hobby is safe – being a pro means being open to failure14:17 The importance of self-serving motivation – Dan's search for freedom16:37 What does freedom actually look like?18:07 Dan's focus on passive income systems20:36 The need to be realistic and patient over time22:25 The need for systems to support creativity – going against a culture of professional time-waters28:39 Mistakes that are actually chances for learning30:02 How Dan discovered the Amazon Influencer program 32:24 Discussing Dan's other income streams – affiliate sales, AdSense, digital products34:40 Dan's idea of freedom – hiring teams to experiment on ideas36:18 How the Amazon Influencer program works for creators40:17 Avoiding pitfalls in getting approved for the Amazon Influencer program--If you want to unlock a new level of meaning and impact in your content, consider joining our private community called The Green Room. It's all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree.  Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.

It's been said that in many contexts, the most dangerous number is one – relying on one idea, one main client, or definitely relying on just ONE income stream.Today's guest has built his creative work into a full-time income that started as 90% freelance work and 10% other income streams, to completely flipping that ratio upside-down, including an on-going sponsorship from his dream, multi-billion-dollar brand – and they approached HIM.Javier Mercedes began in the world of audio engineering, recording sessions with former US Presidents and A-list movie stars. He expanded his career into videography and television editing for ESPN, ABC, and FOX Sports. Today, he's a full-time YouTube creator and online entrepreneur.In this second half of a two-part conversation, Javier discusses the importance of creators building their business foundations, and we dig into his different income streams, what he started, what he shut down, and what possibilities are out there for YOU.Connect with Javier on YouTube at https://www.youtube.com/channel/UC-R_lZ5qRnNEq3gXdnoKqZw Level up your own video content with Javier's custom digital products for Adobe Premiere Pro: https://www.javiermercedes.com/products LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight  SHOW NOTES1:44 Fewer, better-paying gigs mean more time to build YouTube2:52 Jeff's anchor gig with American Ninja Warrior on NBC3:47 Javier's move to quality over quantity4:26 Set up your business foundations before you're successful6:20 Javier's first brand deal with Adobe7:02 Using brand deals to help the company and your own personal brand at the same time11:00 Jeff on applying dual use brand deals to a wider range of creators11:57 Javier on building income with brands not ready to do traditional brand deals12:51 Javier on selling his first digital product and starting Patreon17:33 Starting to say no to certain brand deals19:39 Is a brand deal worth my time?20:48 Doing more brand deals with Adobe, working with AT&T22:15 Income ratio from freelance vs other income has now flipped23:11 Income stream proportion – stepping away from gear reviews and affiliate income24:23 Why Javier stopped doing his podcast – with input from Matt D'Avella26:54 Doing videos for long-term affiliate income but smaller view numbers28:46 Prioritizing tutorial over story-driven content29:57 Shutting down Patreon channel and increasing product sales31:09 The need for customer service on your own products33:04 Javier's current income stream breakdown36:47 How to reach Javier (and the other Javier!) --If you want help leveling up your own content, consider joining our private community called The Green Room. It's all about telling your stories, connecting with your audience, and getting things DONE with the support of an active community of creators like you. Get started for a month for free right now at https://www.storygreenlight.com/greenroomfree.Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.

The idea of becoming a full-time content creator is an attractive one to many people. But when you talk to people who are actually doing it, you find that it takes more than just putting videos up online and waiting for money to drop in your bank account.Plus, the people who do it in a sustainable way always do it in light of who they are, and how their story has shaped them along the way.Javier Mercedes began in the world of audio engineering, recording sessions with former US Presidents and A-list movie stars. He expanded his career into videography and television editing for ESPN, ABC, and FOX Sports. Today, he's a full-time YouTube creator and online entrepreneur.In this first of a two-part conversation, you'll hear how Javier's background shaped his creative path, and how he uses his skills to serve a massive crowd of people AND support his family as a full-time creator.Get ready to take notes on how YOU can take control of your creative life with part 1 of our conversation with Javier Mercedes.Connect with Javier on YouTube at https://www.youtube.com/channel/UC-R_lZ5qRnNEq3gXdnoKqZw Level up your own video content with Javier's custom digital products for Adobe Premiere Pro: https://www.javiermercedes.com/products LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight  SHOW NOTES1:43 Dodging diseases with young children in the house2:55 Javier's elevator pitch3:28 Jeff growing up as jack of all trades, master of none4:09 Javier growing up obsessed with audio and video tech8:24 Studying audio but having to go through music school 14:34 Javier moving into studio sound work 16:06 Javier working with Morgan Freeman17:20 Javier's beginnings of teaching at the recording studio – video tutorials for interns18:30 Moving to Austin and video freelancing with TheCHIVE – teaching incoming editors21:25 Starting on YouTube – creating tutorials based on problems Javier faced at work25:12 Balancing high production value projects with YouTube tutorials30:29 Jeff on building a business that replaces high-dollar freelance work31:35 When Javier first began making money from YouTube33:30 Joining Cody Wanner's #nosmallcreator group and daily vlogging for a month36:05 Starting as a cooking channel37:43 Switching from full-time editing to part-time freelance editing – 90% freelance, 10% AdSense and affiliate income38:43 How YouTube channels can use Amazon affiliate links40:41 The need for health insurance when going full-time on YouTube41:28 Javier's early publishing schedule42:18 Channels driven by search vs personality43:19 Better-paying gigs mean more free time for YT --If you want help leveling up your own content, consider joining our private community called The Green Room. It's all about telling your stories, connecting with your audience, and getting things DONE with the support of an active community of creators like you. Get started for a month for free right now at https://www.storygreenlight.com/greenroomfree.  Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.

While the creative world has seen massive change in recent years, the music industry has been dealing with industry-disrupting change for decades now. But as with any change, there is always a way to use that change to our own advantage.Katrina Stone is one of the top-performing musicians on Artlist.io. She is a full-time musician and producer who creates her own music, owns her own music, and distributes her content via TV, film, commercials, and online content all around the world.  Get ready to take notes on ways that we can all take control of our own creativity.RESOURCESCheck out Katrina Stone on Artlist: https://artlist.io/artist/346/katrina-stoneFeatured Songs by Katrina Stone in this episode:One of the Boys https://artlist.io/song/7988/one-of-the-boys Soul on Fire https://artlist.io/song/6780/soul-on-fire I Like It https://artlist.io/song/6845/i-like-it Soulshine https://artlist.io/song/7990/soulshine To license individual songs, contact KatrinaStoneMusic@gmail.com. LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight  SHOW NOTES4:00 How Katrina got started in music5:48 How Katrina started producing her own music7:11 Moving to LA to be a songwriter8:14 The dream record deal that was actually terrible 11:43 The lesson: be in control of your own music and timing12:01 How musicians get paid with subscription services15:28 Doing music for Dollywood16:33 The steps Katrina took to take control of her own music and income18:55 Being autonomous is a lot of work20:05 Challenge of being female in the music industry25:12 Creating for yourself vs creating for a specific audience29:37 Examples of passion projects that have taken off – Soul on Fire32:28 Katrina's next projects for Artlist and herself33:42 How to reach Katrina via Artlist and individually--If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It's all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree.  Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.

Creating content that breaks into our audience's attention and sticks in their hearts and minds is an incredibly powerful way to build a connection between you and your audience. In Part 1, Jeff laid the foundation for how this process works in light of YouTube and brain science – now in Part 2, he gives more examples of how this process works and how you can use it to create that bond with your own audience. LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight  RESOURCESStory Greenlight episodes to listen to first:007. How to Tell a Story on YouTube (and Anywhere Else)010. How to Give Your Audience What They Want, Pt 2 – The Thing Under the ThingFeatured video: Go to ICELAND for FREE!!, Peter McKinnonhttps://youtu.be/W9juf04V2k0 Featured video: Bru, You See a Ladder... You Climb, Cody Wannerhttps://youtu.be/o9Mi_iAu2e0How to Edit Music, Story Greenlight playlisthttps://www.youtube.com/watch?v=JatFoM6HvoM&list=PLllFdKH-71MYVjsjjrOF8UjyJES6JI6FKThe Thing Under The Thing – Episode Playlist at Story Greenlight https://www.youtube.com/watch?v=8hwRBElFxXc&list=PLllFdKH-71Ma-CfomdIvh2qLeV3BYPstaSHOW NOTES2:29 Why emotional moments stick out to our brain3:22 Jeff working as a production assistant for Dick Clark Communications6:23 A very bad day when Jeff thought his car got stolen9:36 The case for creating outrageous or unique content like Mr. Beast10:03 Why creating emotion-based content is not an exact science11:49 How American Ninja Warrior has become a cultural movement 14:10 ANW's move from niche show on G4 to primetime hit on NBC16:51 How ANW uses spectacle and human emotion21:52 ANW and story structure23:47 ANW and The Thing Under the Thing (TTUTT)25:12 How American Ninja Warrior shapes the athlete story pieces28:24 The most memorable piece Jeff has cut on ANW: Lance and Heather Pekus' fight against multiple sclerosis31:55 Why the Lance Pekus story works37:31 The importance of showing what you have before you lose it38:22 Shaping music to amplify emotion of the piece43:01 Thinking about moments landing because of how the viewer is feeling 43:51 How Jeff started on YouTube and discovered Peter McKinnon45:30 How Peter McKinnon creates extended moments through cinematic sequences46:39 How Jeff connected to Peter McKinnon's video traveling to Iceland50:04 How Jeff found Cody Wanner's content and NoSmallCreator53:00 How Jeff connected with Cody Wanner's video in Northern Ireland58:20 Action steps to creating memorable content --If you want to apply these ideas to YOUR content, consider joining our private community called The Green Room. It's all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree.  Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.

Why do certain pieces of content break through everything else seeking our attention? And why do those pieces not only stand out but stay in our hearts and minds, sometimes for years to come? In this episode, Jeff digs into that process in light of YouTube, content creation, and even brain science, and lays the foundation for you to create that kind of content for you and your audience.LEAVE A VOICE MESSAGE: What was that book Jeff mentioned?! Leave a voicemail here if you know. Otherwise, drop us a line with your thoughts or reaction, and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight RESOURCESHow Modern Video Compression Algorithms Actually Work, Alexander Foxhttps://www.maketecheasier.com/how-video-compression-works/ "When storing memories, brain prioritizes those experiences that are most rewarding, " Columbia Universityhttps://www.sciencedaily.com/releases/2018/11/181120125916.htm "Emotions and Memory: How do your emotions affect your ability to remember information and recall past memories?" Psychologist Worldhttps://www.psychologistworld.com/emotion/emotion-memory-psychologySHOW NOTES2:24 The YouTuber's problems: obscurity and lack of audience connection3:42 How to get the algorithm to promote our content? 5:57 Does your content grab your audience's attention? The power of titles and thumbnails8:25 How our brain ignores almost everything and recalls memories in moments12:07 Keyframing and tweening in traditional animation14:28 How video compression squeezes large amounts of data into a smaller file15:51 How video codecs like H.264 compress and decompress video streams18:47 Research: our brains selectively filter out stand-out moments and forget the rest20:16 How brains encode memories – the significance of emotion22:22 The effect of emotional imagery on YouTube thumbnails!23:50 Viewer emotion affects how they perceive our content 25:35 Jeff's memory of editing the closing season of a Supernanny episode27:23 Picture of Jeff in high school with a camera crane made of Legos29:51 Things to remember when creating memorable moments--If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It's all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree. Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.

When is a can of paint more than just a can of paint? Debi Beard of Debi's Design Diary started her YouYube channel to promote and demonstrate her own line of artisan paint. Not only has the channel grown, but so has an army of hundreds of individual retailers and online influencers who use and sell Debi's paint line to their own audiences.But the paint itself is only part of the equation – Debi is building an international community of creatives through human connection and online content powered by storytelling. We dig into her content creation strategies, including an incredibly powerful format for using storytelling in tutorial and demonstration videos. Get ready to take notes on how you can put Debi's ideas to use for yourself.Check out Debi's channel at Debi's Design Diary, https://www.youtube.com/c/DebisDesignDiary Learn about DIY Paint at https://diypaint.co/ LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight  RESOURCESDebi's top video: “How to Paint Upholstery, keep it soft, and velvety! No cracking or hard texture!” https://youtu.be/kwEz633cwQQPlaylist including many of Debi's story-driven videos: My favorite uploads, https://www.youtube.com/playlist?list=PLVwr-Pr6V4ivgiYRUXA-t4Y-83sYy_K2I SHOW NOTES3:39 Jeff explains the uniqueness of what Debi has built4:13 How Debi got started in retail business and struggled to survive5:30 Debi's obstacles to starting on YouTube: extremely introverted, broke, and not tech savvy8:43 How Debi's YouTube channel sold more paint in a few days from one video than a whole week in her physical store!11:27 How Debi moved from selling other people's paint to creating her own line of DIY Paint, and how retailers began approaching HER!14:26 Debi's top-performing video on repainting a velvet sofa: “How to Paint Upholstery, keep it soft, and velvety! No cracking or hard texture!” https://youtu.be/kwEz633cwQQ 15:40 Debi discusses wholesale versus retail distributors for DIY Paint and how she gets to support influencers and small businesses18:08 New levels of obstacles18:21 How Debi's business dealt with the Covid pandemic and quadrupled in size! How Debi built community by doing daily livestreams25:16 How Debi uses personal storytelling in her tutorial videos27:40 How the Master Story Framework of desire, obstacle, and transformation fits into tutorials28:20 How Debi tells the story of the furniture itself and mistakes along the way29:40 More detail of adding story into tutorial videos – how Debi intercuts parallel sections of story and demonstration footage using music as support32:08 How Debi's audience responds to story-driven content 36:29 How Debi uses the story of the featured piece to drive the video instead of intercutting another storyline. Helpful for getting more content out quickly.37:58 What's next for DIY Paint and Debi's Design Diary--If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It's all about leveling up your content, leveling up yourself,Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.

Just showing up is no longer good enough on the internet. If we want people to take us seriously as creators and communicators, we have to level up from everyone else just pulling out their cell phone. When we do, we immediately communicate that we have our act together, and we have something worth our audience's attention.Our guest today is an expert at helping creators do exactly that – Kevin Shen helps creators, authors, and thought leaders create their very own dream studio space in their own home. And not only does he demystify the technical details of camera, sound, and design, he does it in light of the psychology of what's taking place. That's what we dig into today.Learn more about Kevin and see some amazing before/after transformations at https://www.storygreenlight.com/dreamstudio LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight  RESOURCESRich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!, by Robert Kiyosaki https://amzn.to/33Qi9vj SHOW NOTES2:40 How Kevin helps people set up their own studio spaces, and the need to show up well in the digital world5:07 How Kevin started as a gear geek and computer programmer6:31 How introversion plays into video creation7:41 How video can scale our personal presence and impact8:37 The power of moving pictures is now available to everyone, not just movie and TV stars9:36 Kevin's transition from high school to college and unsatisfying start-up life12:02 Kevin's decision to start as a YouTuber13:21 Why you need to have an actual business model to make money15:09 Jeff's journey of learning about emotional impact and turning it into a viable business17:23 The tension between the meaning and the money, and how it needs to overlap20:09 How emotional reasoning can pull us down20:59 How entrepreneurs are like surfers – the need to maintain balance23:11 How Kevin decided to make a change – finding the balance of meaning while building business structure29:23 How Kevin picked his new business direction – helping people do what they were already asking for31:34 What results do people get from upgrading the look and sound of their space? Adding visual credibility, removing audio distractions34:40 If you want to create connection on the internet, you have to craft your internet persona37:25 The personal benefit of having a good studio space: you're more likely to want to create content!40:00 How to join the new cohort for the Dream Studio course --Kevin has done a more in-depth presentation on the elements for setting up your own dream studio for members of The Green Room here at Story Greenlight. If you'd like access to that training, along with a host of other storytelling, communication, and filmmaking resources, try out The Green Room for a month for free. Get started now at https://www.storygreenlight.com/greenroomfree.  Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.

Information and art used to be rare and valuable. That has changed – or has it? What's the difference between a creative person settling for a $3 Patreon tier compared to an artist building a community of excited fans who happily support the creative they've become connected to?  Today's guest  knows all about content creation, adding yourself to your art, and building an income in the process.Lennon Bone is a creative strategist who spent 15 years as a professional musician, songwriter, and producer. His playing and writing has been heard on movies and major TV networks including MTV, CBS, and NBC.Lennon's goal is to help artists and creatives change the way they see their own worth, so they can fully step into their creative calling and make a difference with their art.Connect with Lennon at www.stopthestarvingartist.com and @stopthestarving artist on IG.LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight  RESOURCESThe Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level, Gay Hendricks https://amzn.to/3InbG9xJamina Bone Illustrations – www.MommingWithTruth.com, IG @MommingWithTruth SHOW NOTES4:28 Lennon's journey through live and studio music work9:42 Moving out of music production into YouTube strategy with Tim Schmoyer at Video Creators10:59 What happens with we connect our identity to our creativity – how Lennon's identity has evolved15:48 How Jeff's story almost went down the road of professional musician.18:36 Losing part of yourself when you say goodbye to parts of your identity19:27 The Big Leap by Gay Hendricks – ways we get stuck. Feeling like you're leaving people behind.21:03 What Lennon helps artists do – make a living doing what you love to do. 22:59 The need for artists to value themselves higher than a $5 level on Patreon.24:17 How can creatives come to put a greater value on themselves and their work? Creativity might be commoditized, but the personality of the creator is not.26:18 Finding your Zone of Genius and core motivations behind the surface things we do31:08 Turning your Zone of Genius into financial income 33:54 The 5 Ones: 1 market, 1 problem, 1 system, 1 offer, 1 year34:55 Imposter syndrome and how Jeff has had to deal with the reverse version of that. 36:30 Why it's ok to upgrade yourself without killing yourself to be #1. 38:14 How Lennon's wife started a community around post-partum depression40:40 How Lennon has built his own following – how to show up on social media42:08 How creatives want someone to acknowledge their fears – False Evidence Appearing Real44:45 Turning social media into income – why it's ok to give away information49:35 Jeff's appreciation for genuine connection with online business compared to early online marketing culture50:38 How Lennon has created 5 figures in 3 months from a small email list52:16 How to get Lennon's free course --If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It's all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.

If ever there was a must-listen episode of this podcast, this would be it. The idea Jeff discusses here is the closest thing any creator can get to emotional superglue between you and your audience. What is it? It's called The Thing Under the Thing. Imagine creating content that caused your audience to have an emotional reaction – for them to FEEL things? This is literally the single biggest reason people engage with content in the first place. And what if those feelings caused your audience to build emotional connection with you and your content, and they watched more and more of it, blowing up your engagement and watch time, maybe even remembering you or your content for years to come?Not only is it possible, it happens every day. Here's how it can happen for you. LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight  RESOURCESBreakthrough Advertising, by Eugene Schwartz – the exclusive, estate-authorized source for copies that don't cost $500 on Amazon (not kidding!) https://breakthroughadvertisingbook.com/lp1/Sam Kolder – https://www.youtube.com/c/koldstudios Video by alpha m. – QUICK & EASY HOME HAIRCUT TUTORIAL & TIPS (How to Cut Your Own Hair), https://youtu.be/-ewJDxnYkNU  SHOW NOTES1:27 Why this episode is so important – the history of The Thing Under the Thing3:10 Episodes to listen to first: How to Tell a Story, How to Give Your Audience What They Want, Pt 14:49 Maya Angelou: People will never forget how you made them feel.5:20 We can't MAKE anyone feel anything.6:11 About Eugene Schwartz and how to get Breakthrough Advertising7:36 The most powerful material lives and dies by tying into the emotions of the audience9:19 How to make people feel things: speak to the right people, tell a story, and talk about what they already care about10:20 The iceberg metaphor – what's above the surface is The Thing, the far greater amount below the surface is The Thing Under the Thing12:17 The Thing Under the Thing is a surface idea connected to a deeper concept13:07 When the connection already exists: symbolism and the American flag14:44 The Thing Under the Thing: meanings that get attached to the American flag18:49 When the connection is actively created: horses, puppies, and Budweiser beer22:39 The Thing Under the Thing on YouTube: relaxed travel videos vs Sam Kolder adventure videos25:33 The Thing Under the Thing in YouTube tutorial videos: cutting your own hair in the pandemic!--If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It's all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroom.   Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.

Everyone does things for their own reasons, including consuming content. If we want to build a connection with our audience, we need to do it in light of what our audience wants. You might be surprised what your audience ACTUALLY wants – they might not even know it themselves. LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight  RESOURCESThis Is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin https://amzn.to/31wYqiW  SHOW NOTES2:13 Starting with foundational thought from Story Greenlight Episode 007: How to Tell a Story on YouTube (and Anywhere Else)3:00 Jeff on a blind date asking a really lame question4:48 What do people want when consuming content on YouTube?5:18 Google's original micro-moments – want to know, go, do, buy7:05 The 5th micro-moment – want to watch, i.e. be entertained and feel something8:00 The end goal of questions is feelings8:15 Seth Godin's analogy of the drill bit9:44 Jeff fixing the dishwasher and what was actually going on14:18 People consume content because they ultimately want feelings15:16 The process matters – we can't just skip to the end and have people feel things. Jeff's Bucket List goal of hiking up Macchu Pichu.16:33 Maya Angelou – people will never forget how you made them feel.17:17 Eugene Schwartz – we can't create desire, we have to shape existing desire.--If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It's all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroom.  Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.

What's the connection between 18 billion views on YouTube and raising chickens in your back yard? Turns out, the connection is kind of a big deal for anyone who wants to succeed on YouTube, and you'll hear all about it from today's guest. Tim Schmoyer and his team at Video Creators have facilitated over 18 billion views for their clients, delivering world-class YouTube strategy for individual YouTube creators, small businesses, and high-end clients including Disney, Warner Brothers, eBay, Budweiser, and Century 21.Tim has literally taught YouTube to YouTube employees, and he's built a 7-figure business that exists to help its clients spread their message and change people's lives.Connect with Tim at https://videocreators.com and https://videocreators.com/podcast. RESOURCESBlue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, by W. Chan Kim, https://amzn.to/32Hu7Gm Start with Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek, https://amzn.to/3EuAMkJ  Psychology Today: Turning Moments into Memories https://www.psychologytoday.com/us/articles/200311/turning-moments-memories  SHOW NOTES1:48 How many Tim Schmoyers are there, and how do chickens deal with winter?4:08 Building systems that provide the same result every time – it works for homesteading and chickens just like the YouTube algorithm, video gaming, music, blogging, all sorts of different areas.8:42 Jeff tells Tim's early story14:03 How Tim is moving to create less competition and more opportunity for his company 18:20 More about reproducible systems to get results – how to quickly build a human connection with your viewer online. 21:11 Storytelling related to science and brain chemistry23:10 What happens when a YouTube video lands strongly with some viewers but doesn't get as many views?24:20 The need to be clear on the initial audience, creating specifically for that audience, then compounding growth over time.26:40 Storytelling is hard. How seeing something is hard often puts someone on the far side of the Dunning-Kruger effect where we're actually more accomplished than we might realize.28:49 How Video Creators has narrowed its target audiences from 3 down to 1.32:06 YouTube's algorithm is designed to respond to how your audience responds to your content. Then it serves your content to the same kind of people.33:34 How to escape the trap of the creator doing all the work themselves. How to create value beyond just creating content?35:13 Seth Godin's analogy – people don't want the drill bit, they want the hole. Digging to find what people actually need instead of just assuming surface motivations.38:30 How Tim helps people discover their mission. The need for authentic relationships.40:44 Personal roadblocks to living out our mission – how Tim discovered the need to charge higher prices in order for people to do the work and see the results. --If you like these kind of ideas and want to apply them specifically to YOUR content, then you should join our private community called The Green Room. It's all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Try out a month for free right now at Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.

What do you do when you're one of millions of creators on a platform like YouTube, and you're looking to connect with your audience AND set yourself apart from the crush of digital humanity? You use storytelling in your content, that's what you do. In this episode, Jeff talks about how storytelling isn't some shiny new tactic – it's one of the fundamental ways that human beings connect with each other. We all do it all the time, and anyone can do it when they use the right tools the right way.And it works for your content too, especially if you think your stuff doesn't work with story. We promise you, it does.Think of this episode as the distillation of film school, plus 20 years of content shaping for some of the biggest media companies on the face of the planet, filtered through what works and doesn't work for YouTube. No need for pointless film school theory and screenwriter snobbery, just skip right to the good stuff right here.SHOW NOTES0:00 A pretty epic introduction, if we do say so.4:58 A Million Miles in A Thousand Years: How I Learned to Live a Better Story, by Donald Miller, https://amzn.to/3mmFcDU 7:12 Where the actual power of story comes from, and who it's for8:28 Story mirrors life – the difficulty of empathy without story10:04 The Master Story Framework11:10 Expanding the Framework is HARD – why “Hollywood movies suck”14:20 About The Hero's Journey15:30 Adding Hero's Journey elements to YouTube – importance of The Guide16:48 What does our audience want? Emotional change, or an answer to a question17:15 Condensing the Framework is EASY – importance of CHANGE18:36 Two kinds of change – external and internal20:09 The importance of stakes23:17 Using story structure in story-driven pieces – missing elements that sabotage stories26:03 Using story structure in non-story-driven pieces – the mental shift29:54 Everything hinges on your viewer's desire for internal change – 4 steps to do that31:27 The role of mini stories – Story Nuggets33:19 What if my people just want information? The danger of only giving information…35:45 Story formats for non-story-driven pieces: Story Bookend37:00 Fix This Build That: https://www.youtube.com/channel/UCHYSw4XKO_q1GaChw5pxa-w37:26 Story format: Intercutting Segments38:24 Intercutting Segments: Dan Thompson from Guns and Guitars: I built my DREAM Rickenbacker...then gave it away https://youtu.be/9jFJNcQt8mk39:42 Intercutting Segments: Debi's Design Diary – My Favorite Uploads playlist: https://www.youtube.com/playlist?list=PLVwr-Pr6V4ivgiYRUXA-t4Y-83sYy_K2I40:57 Story format: Story Nuggets 41:49 Jeff's change of mind about the role of story – story isn't enough all by itself, but it adds fuel to everything else that needs to be there. And the payoff is well worth it. --If you like these kind of ideas and want to apply them specifically to YOUR content, then you should join our private community called The Green Room. It's all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Try out a month for free right now at https://www.storygreenlight.com/greenroomfree.   Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.

If you have an audience on YouTube or anywhere else, it's not enough to just put out any random piece of content – you need to know your audience, get and keep their attention, and speak to what they actually want. Today's guest has a huge amount of wisdom in how to do exactly that.Diana Gladney is an entrepreneur, video creator, and video marketing consultant. She's worked with Amazon, Google, Social Media Examiner, ECamm, TubeBuddy, and many more. Diana's all about helping entrepreneurs simplify the video creation process to amplify their business and their brand using video.RESOURCESConnect with Diana at http://www.DianaGladney.comListen to the Video Simplified Podcast with Diana Gladney here: https://www.dianagladney.com/podcast Think and Grow Rich: The Original, an Official Publication of The Napoleon Hill Foundation, by Napoleon Hill https://amzn.to/3ICooT1SHOW NOTES2:48 Who Diana helps – entrepreneurs looking to build their brand with video without getting stuck in all the technical details4:15 How a near-fatal case of endometriosis completely changed Diana's life direction5:52 How Diana started learning about online business and video, even though she hated even being on camera9:11 Diana's own Napoleon Hill moment (ala Think and Grow Rich) – are you willing to commit to this kind of challenge?11:40 When dissatisfaction leads to growth13:04 When Diana's messaging shifted from women starting entrepreneurial businesses to helping entrepreneurs use video14:10 How messaging is such a critical yet overlooked part of content creation – the uncovering process of discovering your own messaging17:08 How Diana made the jump to working with huge clients19:07 The balance between pre-produced content and livestreaming – why you need both21:27 The need to capture people's attention no matter the format22:08 What is the mental elephant in the room? The thing that's all about THEM, the audience?23:43 Considering the Person, Problem, and the Pain Point25:14 Adding the NLQ – Next Logical Question26:42 Next Logical Question = Opening a Story Loop27:18 Primary Concern vs Secondary Concern29:08 Next Logical Question at the end of the piece coupled with your offer for the next video30:33 Using YouTube to build community and connection32:10 The importance of coaching – not remaining the same person33:18 Seeking discomfort in order to grow to the next level34:34 Applying the Master Story Framework to obstacles in life35:38 Limiting beliefs that Diana has faced – Nobody wants to listen to me, I'm not worthy of doing this, I can't be myself 37:22 Working in corporate America and feeling pressure to conform to that image38:20 The need for authenticity in online content38:47 Experiencing people's reactions being female and black – internal choice to be yourself, dealing with other people's reactions or non-reactions41:16 How to reach Diana – go to http://www.DianaGladney.com --If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It's all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creatoUse the power of Story to supercharge your message so your audience will care, pay attention, and take action, no matter your content type or storytelling experience. Get your free storytelling guide right now at https://www.storygreenlight.com/storyguide.

Most creators love doing creative things, but many of us hate the mental baggage that comes along with creativity… including figuring what it actually is, and how to actually do new, original things, which is HARD.Today Jeff talks about what creativity is and some surprising mental shifts to help you get rid of the mental baggage and get more creativity in your content and in your life.RESOURCESThe Art of Asking: How I Learned to Stop Worrying and Let People Help, by Amanda Palmer https://amzn.to/2ZStSawAmanda Palmer via The Marginalian, formerly Brain Pickings by Maria Popova https://www.themarginalian.org/2013/05/28/amanda-palmer-on-creativity-online Story Greenlight with Jeff Bartsch, Ep 003 – What is a Greenlight, and Why it Mattershttps://www.storygreenlight.com/podcastRange: Why Generalists Triumph in a Specialized World, by David Epstein https://amzn.to/3wHf76n SHOW NOTES1:09 The need for creativity1:46 Jeff's rant against dictionaries3:04 Wikipedia and why it's so hard to define creativity6:29 Blank pages and the difficulty of being original 7:38 Creativity is relative7:59 Case study: how email went from novel to digital junk mail11:23 Labeling something “new” or “original” is not up to us11:54 How to appear more creative by changing your audience13:50 On Amanda Palmer and her journey14:25 The Art of Asking: How I Learned to Stop Worrying and Let People Help, by Amanda Palmer https://amzn.to/2ZStSaw 16:05 Amanda Palmer's more practical definition of creativity17:50 Amanda Palmer on why it's so important to share our creativity18:58 Steve Jobs on mental connections driving creativity20:01 What is a Greenlight – See Story Greenlight Episode 003 for more discussion on this20:28 Why sharing our creativity and mental connections can be terrifying, but so important to create human connections with your audience22:42 Nihilist, existential, and faith-based reasoning for creativity23:53 How to be more creative: expand your inputs24:08 Steve Jobs on the importance of broader creative inputs25:01 Going beyond YouTube videos about making videos… your extra layers of knowledge and life experience matter26:10 How to be more creative: don't worry whether it's already been done, because nobody makes the same connections of dots in the same way that you do26:45 How to be more creative: embrace being a generalist, not just a specialist27:43 Range: Why Generalists Triumph in a Specialized World, by David Epstein https://amzn.to/3wHf76n --If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It's all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroom.  Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.

As a content creator, you're not just putting videos up on the internet. What you're actually doing is engaging in communication. The better you become at powerful communication, the more you connect with your audience, the more your message spreads, and the more impact you have in the world.Today Jeff talks with Dr. Alex Lyon. Alex is a speaker, consultant, professor, and YouTube creator whose mission is to help empower his students and clients to communicate clearly and powerfully. He's consulted for Nike, Google, and the US Department of Homeland Security, and he is a professor of Communication at State University of New York Brockport.Alex is taking what he's learned in the corporate and academic world and spreading it to the general public on his YouTube channel Communication Coach Alex Lyon.RESOURCESCommunication Coach Alex Lyon (YouTube): https://www.youtube.com/channel/UCie09bMB6ITYmpU3z6vv2twHow to Make Smooth Video Edits: GAME-CHANGING Pro Tip (Story Greenlight): https://youtu.be/09uI6aQmOvI The Art of Asking: How I Learned to Stop Worrying and Let People Help, by Amanda Palmer: https://amzn.to/3oi9by1 SHOW NOTES1:25 How Alex started as a musician and switched over to communication  4:31 Why everybody needs problem-solving6:03 threads connecting corporate, academic, and YouTube world7:18 How communication design works10:42 When Jeff realized that communication is all the same thing12:00 Applying content design to online content13:44 How to keep ideas clear and balanced15:13 Keeping the purpose of the presentation in mind16:38 How does entertainment work when structure gets thrown out the window? What business are you in?20:40 Knowing your audience's experience level21:31 Jeff's video on smooth video edits: https://youtu.be/09uI6aQmOvI 23:00 Creator obstacles: the equipment25:18 Creator obstacles: imitation vs finding your own voice26:43 Creator obstacles: staying in your own lane for subject matter 27:32 The Dunning Kruger Effect and the importance of learning curves30:31 When you feel like quitting33:04 Finding purpose in your creating36:51 The mindset shift for creating impact in your world38:28 Creator obstacles: the haters40:00 Amanda Palmer's thoughts on audiences and trolls41:14 Final thoughts – where do we put our focus?41:32 Overcoming the biggest obstacle inside our head42:50 Where to find Alex online--If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It's all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroom. Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.

Today, we're talking about Jeff's backstory – ways he's messed up, outright failed (there's been a lot of that), and other things that worked out better than he could have imagined.  Our goal is to help you look at YOUR backstory and see how some of these lessons might help YOU as you move forward.--LESSONS LEARNED14:11 Voiceover work and being proactive instead of just waiting to be chosen 19:30 How to earn money in ways other than trading hours for dollars21:15 Business requires a lot more than just being good at the thing the business sells (first business failure)29:00 How our childhood can leave clues to shape our life as adults 32:17 Why your day job may not be the enemy – why it's ok to not hate your job, and how to approach it if you do LINKS AND RESOURCES MENTIONED:Jeff's Story – No Creepy Vans Here (Story Greenlight): https://youtu.be/s6-99lKFZlsHollywood vs YouTube: The Search For Real Success (Video Creators): https://youtu.be/vGk6mc8Umz0 Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!, Robert Kiyosaki https://amzn.to/30QCBdF The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, Michael Gerber https://amzn.to/3xhzkQD Some of these links are affiliate links, and Story Greenlight may be compensated at no cost to you. We only ever recommend products or services that we believe will be of genuine value to you.--If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It's all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at www.storygreenlight.com/greenroom.Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.

Hey! Welcome to the Story Greenlight podcast. Here's 90 seconds saying what it is, a bit about your host, and what you can expect.Click here to check out the Story Greenlight YouTube channel: https://www.youtube.com/channel/UCS4I5wtqpPcGI3VuUnRLBYgTo take your content creation to the next level with free trainings and weekly updates, get started now at www.StoryGreenlight.com. 

Many people have heard about the concept of a “greenlight,” but many people haven't considered what it actually means outside the traditional definition. Jeff digs into what “greenlight” has meant in the past, what it means today, and why the modern definition can bring on some obstacles for creators that they might not expect.-- If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It's all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at www.storygreenlight.com/greenroom. Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.