Podcasts about 20things

The Oklahoma City Thunder and the Indiana Pacers are meeting in the NBA Finals. What can the Nuggets learn from these teams heading into next year? What can new Coach David Adelman take away from their successes? Plus the new All-Star game rules and everything else happening around the NBA. Adam Mares, Harrison Wind, and Brendan Vogt come to you LIVE from the DNVR bar to break down everything you need to know in this edition of the DNVR Nuggets Podcast!Start - 0:00Darrick Rose on Jokic - 3:40USA vs. World All-Star game - 6:45Things the Nuggets can learn from the Pacers? - 10:05Things the Nuggets can learn from the Thunder? 24:30From the Rockets? - 28:35From the Timberwolves? - 33:00From the Celtics? - 36:00From the Bucks? - 37:40From the Warriors? - 38:55From the Lakers? - 44:20Things we're into right now - 46:40Superchats - 57:00An ALLCITY Network ProductionPARTY WITH US: https://thednvr.com/eventsALL THINGS DNVR: https://linktr.ee/dnvrsportsBALL-KNOWER BONUS/Merch: https://promotion.allcitynetwork.com/promotions/store.allcitynetwork/7d48d294-4260-4bac-aca1-9a18eef8ca78SUBSCRIBE: https://www.youtube.com/c/DNVR_SportsBUY GOLDEN ERA: https://www.triumphbooks.com/golden-era-products-9781637273692.php?page_id=21Toyota: Visit Your Front Range Toyota Stores at a location near you - Toyota is the official vehicle of DNVR. Toyota - Let's Go Places!Toyota Drive to the Playoffs: https://kse.jotform.com/250624177000950?camefrom=CFC_KSE_xJZqkfEGc0GvJpltfPs0pA&utm_[…]um=xJZqkfEGc0GvJpltfPs0pA&utm_campaign=xJZqkfEGc0GvJpltfPs0pAFirst Bank: So, if you're ready for better banking and the chance to earn a little extra, head to efirstbank.com/bonus. Certain restrictions and requirements apply. Member FDIC.Hall of Fame App: Get a 7-Day Free Trial + 50% Off your first month with code DNVR. Just download the HOF app on iOS and Android or visit www.hofbets.com, enter code DNVR, and you're all set. #adRaising Cane's Rooftop Fridays: https://thednvr.com/event/friday-rooftop-club-at-coors-field-presented-by-raising-canes/  Monarch Money: Use Monarch Money to get control of your overall finances with 50% off your first year at https://www.monarchmoney.com/dnvrbet365: Go to https://www.bet365.com/hub/en-us/app-hero-banner-1?utm_source=affiliate&utm_campaign=usapp&utm_medium=affiliate&affiliate=365_03485318 or use code DNVR365 when you sign up. Must be 21+ and physically located in CO.  Please gamble responsibly. If you or someone you know has a gambling problem and wants help call or TEXT 1-800-GAMBLERUCHealth: Learn more about Living Like There's A Tomorrow at https://www.uchealth.org/tomorrow/?utm_source=DNVR&utm_medium=Audio&utm_campaign=Brand_LLTIAT_Null_JFMFY25_AW_NullGo to https://millerlite.com/dnvr to find delivery options near you. Or you can pick up some Miller Lite pretty much anywhere they sell beer. Tastes like Miller Time. Celebrate Responsibly. Miller Brewing Company, Milwaukee, Wisconsin.Gametime: Download the app, create an account, and use code DNVR for $20 off your first purchase. Terms apply.Shady Rays: Head to https://shadyrays.com and use code: DNVR for 35% off polarized sunglasses. Try for yourself the shades rated 5 stars by over 300,000 people.Get 10 FREE meals at https://hellofresh.com/freenuggets. Applied across 7 boxes, new subscribers only, varies by plan.When you shop through links in the description, we may earn affiliate commissions.Copyright Disclaimer under section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research. Fair use is a use permitted by copyright statute that might otherwise be infringing.#Nuglife

Get the Broncos 100 big board! https://www.thednvr.com/broncos-100 Sean Payton says he's happy with his wide receivers room of Courtland Sutton, Marvin Mims Jr., Troy Franklin and DeVaughn Vele. He says the Denver Broncos don't need to add another wideout to the group.But April is smoke screen season in the NFL, and the smoke will only grow as the NFL Draft creeps closer.Is Sean Payton sharing his true feelings about his receivers, or is Tetairoa McMillan, Emeka Egbuka or Matthew Golden a potential option for his Denver Broncos in the first round? Would a rookie receiver later in the draft, like Tory Horton or Tez Johnson, make more sense than a top-tier option?Former Denver Broncos receiver and Super Bowl 50 champion Bennie Fowler joins the show in-studio to break down what the Denver Broncos have in their receiving quartet and whether they need one more skillset to complete the puzzle.On the DNVR Broncos Podcast, Bennie Fowler, Zac Stevens and Henry Chisholm are coming to you LIVE from the DNVR Bar to break down all of the latest news in Broncos Country. Intro: 0:00Wide Receiver an option?:  2:23Greatest Broncos wide receiver of all time? 16:30What does Marvin Mims have to do to take the next step?: 27:43What do the Broncos need in the wide receiver room?: 34:16Percent Broncos draft a WR?: 48:20Things heard at owners meeting: 49:23 An ALLCITY Network Production PARTY WITH US: https://thednvr.com/events COLLEGE BASKETBALL TOURNAMENT MERCH: https://store.allcitynetwork.com/collections/merch-for-dnvr-college-fans ALL THINGS DNVR: https://linktr.ee/dnvrsports MERCH: https://store.allcitynetwork.com/collections/dnvr-locker SUBSCRIBE: https://www.youtube.com/c/DNVR_Sports Breck Brew Ice Deck Giveaway: http://breckbrew.com/icedeckMonarch Money: Use Monarch Money to get control of your overall finances with 50% off your first year at https://www.monarchmoney.com/dnvr  bet365: Go to https://www.bet365.com/hub/en-us/app-hero-banner-1?utm_source=affiliate&utm_campaign=usapp&utm_medium=affiliate&affiliate=365_03485318 or use code DNVR365 when you sign up. Must be 21+ and physically located in CO.  Please gamble responsibly. If you or someone you know has a gambling problem and wants help call or TEXT 1-800-GAMBLERUC Health: Learn more about Living Like There's A Tomorrow at https://www.uchealth.org/tomorrow/?utm_source=DNVR&utm_medium=Audio&utm_campaign=Brand_LLTIAT_Null_JFMFY25_AW_Null Empire Today: Schedule a free in-home estimate today! All listeners can receive a $350 OFF discount when they use the promo code DNVR. Restrictions apply. See https://empiretoday.com/dnvr for details  EveryPlate: With affordable dinners for just $5.99 per serving, PLUS 50% off your first box, EveryPlate helps you save money for a stress-free holiday! Get this amazing deal by going to https://EveryPlate.com/PODCAST and entering code dnvr599. Get Coors Light delivered straight to your door with Instacart by going to https://coorslight.com/DNVR. Celebrate Responsibly. Coors Brewing Company, Golden, Colorado. Download the Gametime app, create an account, and use code DNVR for $20 off your first purchase. Terms apply. Exclusively for our listeners, Shady Rays is giving out their best deal of the season. Head to https://shadyrays.com and use codeoadoutdoors.pxf.io/allcity: DNVR for 35% off polarized sunglasses. Try for yourself the shades rated 5 stars by over 300,000 people. Use code DNVRBRONCOS50 to get 50% OFF your first Factor box and 20% off your next month with any active subscription at https://factormeals.com/dnvrbroncos50. Check out FOCO merch and collectibles here https://foco.vegb.net/DNVRBroncos and use promo code “DNVR10” for 10% off your order on all non Pre Order items. Rugged Road: Gear up for your next adventure with Rugged Road Coolers - Your ultimate outdoor companion! Head to http://ruggedroadoutdoors.pxf.io/ALLCITY and use code DNVR for 10% off!   Hello Fresh - Get 10 FREE meals at https://hellofresh.com/freebroncos. Applied across 7 boxes, new subscribers only, varies by plan. When you shop through links in the description, we may earn affiliate commissions. Copyright Disclaimer under section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research. Fair use is a use permitted by copyright statute that might otherwise be infringing.

https://archive.org/download/saturday-morning-samoflange-342-top-5-things-that-made-me-feel-cool-au/Saturday%20Morning%20Samoflange%20342%20Top%205%20Things%20that%20made%20me%20feel%20cool%20au.mp3 

https://archive.org/download/saturday-morning-samoflange-329-top-5-things-that-scared-us-as-kids-au/Saturday%20Morning%20Samoflange%20329%20Top%205%20Things%20that%20scared%20us%20as%20kids%20au.mp3 

in this weeks episode, I talk about all the things I've learned in my 20s.The ups and downs and the things I dont regret doing. Hope you enjoy and make sure to find us on our socials!Instagramhttps://www.instagram.com/kaylieestewart/?hl=enhttps://www.instagram.com/hotgirlenergypodcast/?hl=enTiktokhttps://www.tiktok.com/@kaylieestewart?_t=8UV3DMjINID&_r=1 Youtubehttps://www.youtube.com/channel/UCiAlWpmp905JHvVLtZnIk8A

In this episode, Nick and Matt discuss what content marketing is. Should churches even be using marketing? Why is content marketing so effective? And what are some examples of blogs, pillar pages, white paper, ebooks and podcasts to help your church reach Gen Z and Millennials in a Digital and Hybrid form of ministry? Follow us on Twitter - http://www.twitter.com/hybridministry Or check us out online - http://www.hybridministry.xyz LINKS EBOOK EXAMPLE https://21023629.fs1.hubspotusercontent-na1.net/hubfs/21023629/101%20Things%20to%20do%20this%20Summer.pdf?utmmedium=email&hsmi=220409116&hsenc=p2ANqtz--GvYYsBn799IT7tZQ07OLdeLeNshWl6rRnS5f0wNelRUcxnmSP6GBZ4rNYmusr63ghavYI8SAUk3drn2tD3kuUF929s7xlw622qVQVuVCXDVsrlvE&utmcontent=220409116&utmsource=hsautomation WHITE PAPER https://www.dare2share.org/gospel-advancing/value1-prayer MICHAEL HYATT'S BLOG https://fullfocus.co/blog/ CROSSROADS PODCAST NETWORK https://www.crossroads.net/media/podcasts/ PILLAR PAGE EXAMPLE https://www.typeform.com/blog/guides/brand-awareness/ TIMECODES 00:00-02:42 Intro and Beard Discussion 02:42-05:33 Should churches do marketing? 05:33-11:02 Why Content Marketing is so effective 11:02-16:53 How do develop a church ebook 16:53-23:49 How to use White Paper for churches 23:49-27:45 Blogging for churches 27:45-33:29 Podcasting for churches 33:29-34:24 Pillar Pages for Churches 34:24-37:00 How to convince your boss 37:00-38:37 How to get started on each item 38:37-40:48 Which one do I start with? 40:48-44:36 What are the best services to use to capture this stuff? 44:36-45:38 Outro TRANSCRIPT Nick Clason (00:01): Well, hello, everybody. Welcome back to another episode of the hybrid ministry podcast. In today's episode, we are going to be talking about marketing in the church. And what exactly is content marketing? I'm your host, Nick Clason sitting in alongside my amazing friend. The bearded wonder himself, Matt Johnson, how you doing this morning? And how's your beard. Matt Johnson (00:27): Beard is good. Trimmed up, you know, a little bit cleaner, you know, we're, we're in summertime. So, you know, I like to keep a little shorter and, Nick Clason (00:34): Uh, is that like shots fired at me? Is that shots fired at my no, Matt Johnson (00:37): No shots fired at you it off. Cause when the winter comes around, I stopped trim it. So Nick Clason (00:45): Yeah. It's nice. Well, I mean, I just announced everybody that I'm gonna be moving to Texas, so I don't even know if I'm gonna see winter anymore. Matt Johnson (00:54): Probably not. No. I think, uh, your winters are in the past now, so which is really good for you. Nick Clason (01:00): Yeah. And my wife told me my Beard's looking kind of boxy, so I'm not sure what to do with that. I feel like that's code code for trim it. Matt Johnson (01:08): code for shape it a little bit. Nick Clason (01:11): Yeah. Come on, get rid of the box there. So yeah. Anyway, I interrupted you. You said you're doing good. Matt Johnson (01:17): Yeah, I'm doing good. How are you doing Nick Clason (01:19): Great, man. Great. I'm a little sleepy cuz you know it's it's Thursday. We had church last night. So of course I was out late, but oh as well. Um, some do idiot decided to plan an event with silly string. And then I watched as the facilities team looked glaringly and begrudgingly on at the mess that was being made on the patio. And I thought to myself, dang it. Now I probably should clean this up. So that took a minute Matt Johnson (01:51): Oh, let me get a little silly string, Nick Clason (01:54): Um, silly string and then Matt Johnson (01:55): We're very messy Nick Clason (01:57): And then we're getting ready to do a, a, a baptism out on the patio. So there's a big tub out there. And of course all the kids are like getting water from it and throwing it on each other. So whoever thought let's get this set up on a Wednesday before the event, they, they obviously forgot that we were gonna be out there. So Matt Johnson (02:15): Yeah, like let's get ahead of it. Be prepared. Oh actually we made a bigger mess and we had to refill it up. Nick Clason (02:22): Exactly. And they're initially stringing it now. So Matt Johnson (02:25): well, people are getting baptized Sunday. You know, you might find some silly string. Nick Clason (02:31): You might come out with some, uh, lines of pink on you. It's okay. Don't worry. It's not no need that's it's just silly string. Matt Johnson (02:38): No need to concern yourself. Nick Clason (02:40): So, uh, Matt, one of the things I think is an interesting conversation and I'd like to talk about it first here is like, is marketing a thing that churches should even be focused on? Cause a lot of what we're talking about, uh, in, in all these episodes is marketing is kind, kind of like brand recognition, getting yourself out there and different tips and strategies for that. And so I think there may just be a natural aversion to the word marketing, cuz it sounds very secular. It sounds very like businessy. Um, so what, what would be your response to someone who is like marketing in the church? Like, you know, you should be flipping tables for that. Matt Johnson (03:19): absolutely. No, I, I used to be under that ideas. Like why would you ever market Jesus? Like that's not something that needs to be marketed mm-hmm and I think something that you should think about when we think about marketing is not your traditional sense of marketing, of like, Hey, there's a billboard for us. We have commercials. We have radio ads or even like Facebook or TikTok ads. Um, that's not what I'm talking. That's not the primary focus of market anymore. Primary focus marketing is, uh, really just awareness and something. I always go, Seth, always you're marketing, trying to change world with your marketing, you're failing as a marketer. Um, so when you put that in a context, your marketing mind should shift cuz I mean we're working in the church and you should be trying to change the world. So this is definitely something that we should be, you know, evangelizing essentially. Matt Johnson (04:11): And it's I'm so what, how a good way to put this in your mind is like, Hey, how do we do a, you know, have an evangelistic mindset for our church in the modern era. And uh, I always just think back to, you know, the pastorals they've marketed Christianity in a totally different way. So it's always been quote marketed, but you just gotta think that brand awareness, bringing awareness to what you're trying to do and how you're trying to help the community and that stuff not, Hey, come by Jesus. Cause if, and if that's what you're at, like you're totally missing the entire point of everything we've talked about. Nick Clason (04:46): Yeah. I think about Paul says, uh, I become all things to all people and I think that he would use the digital means that are available to him today, you know, to, to help get the message of Jesus spread. You know, I think one of the, I dunno, probably issues or maybe concerns would just be that there seems to be an oversaturation maybe of messaging out there. And so how can, uh, how can the church stand apart? Like what sets them, you know, in obviously we're, we're coming from a different position, but how do we do it? Well, because if we, I feel like if we don't do it well, we're just gonna get lost in a sea of kinda white noise that's out there. Matt Johnson (05:31): Yep, exactly. Nick Clason (05:33): So, uh, one of the, one of the things you told me the other day was, uh, this idea about content marketing. So first of all, mm-hmm what is content marketing? Matt Johnson (05:45): Yeah. So content marketing is this idea that you're using content that you're creating to market. So it's like, again, we're not talking about, you know, TikTok ads, Facebook ads, Instagram ads, we're not talking about, um, popup ads or uh, um, ads before a YouTube video. We're actually talking about giving people in our churches and that we want to come to our church content, that markets who we are. Um, so we'll get into all the nitty gritty details of what that looks like in a little bit, but uh, it's just providing a value, um, more than just a Hey here's who we are. Nick Clason (06:25): Yeah. Or here's service times, right? Or here's, here's our address. You should come to our service. Like it's, it's providing, I like that we're providing value, you know, giving them something that they can, that that's useful to them valuable to them. And Matt, do you think, um, before we get to nitty gritty, do you think that this type of thing, if you're gonna try and provide quote unquote value, can it be done on multiple levels? Can you provide value, um, and information content to people that are already disciples inside your church and people not inside your church? Or do you feel like you need to choose one or the other? Like what would you say to that? Matt Johnson (07:07): No, I would say it could be both very easily. Um, as you start, you know, deciding what the content you wanna do and what the purpose of your content is, you can really start to figure out what that value is. You add, um, content marketing can virtual your people that already disciples, and then it can also bring in you new people can be an evangelism tool at Casa breed, new discipleship tool. You have so many avenues that can go with content marketing, um, and all that stuff that we had talked about, like services and, uh, we, this, Nick Clason (07:54): No, I was say, yeah, if you add value, then there's gonna be a more natural trust that's built and then an easier step into coming to service or coming to that event because you've already, you've already built a bridge and a relationship to those people. Matt Johnson (08:10): Exactly. Yep. Nick Clason (08:12): So I think, you know, so then if it can be done for both, then this doesn't feel like such a, such a foreign idea to the job description of most local church pastors. I think what it does maybe feel like though is, uh, like a lot of extra work, um, at least, you know, for me, you know, not cuz I'm not really sure what we're talking about with the, when it pertains to content marketing. So let's dive into that, but first tell, tell everyone the stat you told me the other day about why content marketing is so effective. Matt Johnson (08:47): Yeah. Content marketing is the most effective form of marketing that, you know, us marketing experts have identified right now. And I can see this, this personally and all the stuff that we've been testing through my career, but, uh, it's 64% more effective than traditional marketing. It's three times cheaper. So when you hear that, you go, okay, I'm gonna get better results and spend way less money, which is always news, good news to the years of anybody that's got a strict budget. So yeah. Uh, if you can really start implementing some of this, uh, content marketing strategy, uh, you're gonna start seeing results and you're gonna be able to grow your torch or church organically. So mm-hmm Nick Clason (09:29): Yeah. And so like, alright, so then let's take all that. So we're not marketing Jesus. We're just creating awareness around our church, which our church is truly speaking. The best message that there is in the entire world, the literal good news that you can have death, or you can have life because your sin has caused you death. And so we want to share that message with people and we want to, uh, go to the ends of the earth. And so we're going to use the digital means that are given to us. We've become all things to all people to get this message out there. And in light of all that it is the most effective form of marketing secular or not. And it is also the cheapest or maybe it's not the cheapest, but it's three times more cheap you said than, than some of the other ones. Nick Clason (10:12): So in light of all that, it bodes really well because all, all it really requires of us. The cost, it really requires of us is just some, some like additional work or some, you know, this sounds so old, but some elbow grease, I don't know if that's a thing people say anymore, but just get down, get down. Yeah. I don't know, whatever. Get in there, make some stuff happen. Um, create some things. And so I think like the way I think about it is there's really like two prongs to it. There's the content and then there's the distribution of it. Right. So let's talk through just some of the actual content first. Um, and then when we get done with that, let's just chat through like different ways that churches can begin to create a distribution model for it, whether that's through setting up ads or websites or whatever the case may be. Sound good. Matt Johnson (11:00): Mm yep. Sounds great. Nick Clason (11:02): All right. So, uh, what the first one I have in mind is an ebook. Can you, I mean, most people know an ebook is, but can you give a few ideas or a few examples of what an ebook might look like for a church or how they could use an ebook as a form of content marketing? Matt Johnson (11:18): Absolutely. So I'll give some like real practical examples too, that, uh, I've personally helped create or that we've used. So, uh, one of our most recent one was the summer ebook, which I believe we probably talked about in a performer. Uh, and we're about to launch our fall ebook and, uh, what these eBooks are designed to is for our next gen ministry at, uh, our current church. And that is really to help, you know, promote everything you can do with your kids, um, in the summer or the fall at the end of the ebook we're promoting event. So for the summer one, it was to really promote, uh, summer jam, which is our version of vacation Bible school. And then now for the follow you book, we're gonna be promoting trunk or treat, which, you know, we all know what trunk or treat is. And it's just a good way to like, Hey, we have this resource for you. Matt Johnson (12:03): That's not all about who we are, but this resource can also bring you to us. Um, another good example is like, uh, you, Nick who's, you know, a youth leader, you could create an ebook for your summer camp. Um, like, uh, mm-hmm, , here's, uh, the summer camp checklist for every student, for every parent. Like you can create an ebook about that stuff. Or, um, for small groups you can create ebook about like, Hey, here's everything you need to know about joining a small group or, um, you know, so on and so on and so on. So they're just sit down and think of like, okay, what could I actually fill, you know, like 10 pages of, with some fun stuff and it doesn't have to be like, copy extensive. It can honestly just be a lot of images checklist, but you have a ton of opportunity there. And it's a way to get people to actually give you their email and their phone number mm-hmm and then we can reach out to them. And it's also a good way to promote, Hey, this is what we have going on. Nick Clason (13:00): Yeah. So like, so on a workflow side, the ebook, we curated ideas for families. So all we did was we just sent out emails and texts to people who have young kids and say, what are things you know about? And then we just threw it all together in a big Google doc, and then we organized it. And so like a couple of fun things that we did within that was we did like a park list. So broken down by city or community, we just gave them names of good parks. Another thing we did was we created an ice cream trail, uh, so that families could have a, like a, a goal to try and hit every ice cream shop or whatever over the course of the summer. Um, and that, wasn't a thing that was created. Like we just gathered different ice cream places. And then we created, uh, this quote unquote trail, you know, like, like when I lived in Cincinnati a couple years ago, there was a, an official like donut trail. Nick Clason (13:58): And that, you know, that was a thing that was like actually known and marketed, but like this ice cream trail thing, like we just came up with this. Um, and then other thing we did was we made like a, we made like a scavenger hunt, um, in, in there about like different parks and stuff. So if you figure out like a local park or preserve or whatever, like try and find a caterpillar or try and find a leaf or whatever. And so theoretically you could print that out if you're like a family and you could take that to the preserve with you or to the park, and then you could do your little scavenger hunt thing. And so I think, like to Matt's point, what you're saying is you're like, this is the thing that provides value and it isn't even a promotion of an event or a promotion of our church. Nick Clason (14:37): It's really just a way for us as a, as an organization to help support, um, families, you know, in, in this time to give 'em something to do over the summer. Cause everyone's looking for different things to do, you know, over the summer. And so, so you can do that. Yeah. That's what we did, but you can do that all kinds of different things. So I'm gonna throw the link in there to, uh, our ebook into the show notes in case you wanna check it out. Um, but, and you might get subscribed to our email list as a result of that, but Hey, that'd be cool too. Um, anything else on eBooks, Matt? Matt Johnson (15:11): Um, no, I think that's about all I have on eBooks, honestly. Uh, yeah. Nick Clason (15:17): How Matt Johnson (15:17): Long they use 'em they're really easy to make. Nick Clason (15:20): Let me ask you this. So we, we crafted, we came up with all the content, right? Like here's the list of things and then we organized it and then we handed it to you and you actually, you know, usually you outsource this, but this time you just created it, how long did that take you to create it? And where did you create it? Matt Johnson (15:38): Uh, I created it in Canva cuz I just, uh, wanted to, you know, see what, what we could do with Canva. I'm not, I usually use Adobe and stuff for that kind of, uh, project. Um, honestly probably took about two to three hours to do the whole thing, um, of actual work it's, I mean it took, you know, more time cause there was a lot back and forth and approval processes and all that kinda stuff, but uh, yeah. And then when can have cheap, you can do it for like 12 bucks a month and for the pro version of it and really create something nice, but you can use free version to make a pretty ebook. And if you really wanna get like creative, you do Photoshop and illustrator and um, put all in design. So, Nick Clason (16:17): And last, last I checked, I think Canada has a nonprofit license for churches. So you can look into, into that and reach out about that. And so that's a really great free resource. So, you know, theoretically from cover to cover, you did that in two to three hours. So anyone with even a little bit of design ability should be able to throw that together. Not, not too, it's not too much work once you kind of get everything built together. So, um, Matt Johnson (16:43): Yeah, you can work off a template. Nick Clason (16:45): Yeah, yeah, exactly. That's one of the advantages of Canva. It comes with those things prebuilt in there. So mm-hmm all right. Uh, white pages, um, what, what are those and why are they useful? Matt Johnson (16:58): uh, white pages are honestly one of my favorite things to do in marketing, uh, and a white page is usually just an informational document that, um, can highlight features of like the church, your product, like whatever that looks like to whatever you're trying to market, um, could be your services, uh, and what you can do with like white papers, which we, uh, I did when I was working at dare to share was, uh, we did a white paper for all the gospel advancing values, all a sudden values. So each value had a white paper for it and it was a, you know, a highlighted solution of like what those values looked like. And those were one of our greatest lead generators to get leaders, to become gospel advancing leaders. So, um, find that thing that you were like, okay, we could actually write an informational document about this. Matt Johnson (17:50): So, uh, could that be, maybe you provide daycare at your church, like you're, you should probably do a white paper about why your is a great solution for in the community, just to some there, um, maybe your church, uh, it takes a, you know, um, baby dedication very seriously. So why not do a baby dedication white paper to talk about like the biblical reasons behind that and what the difference between baby dedication and baby baptism is. And, um, especially in our culture, which is, you know, primary Catholic, that's probably something that we should do so people can understand, like we're not, we don't really baptize babies, but we would love to dedicate your baby. And here's the reasons why and stuff like that. So, um, you can really define those solutions. You could honestly do a white paper for all the ministries that you have going on. So we could do a student, uh, white paper. That's all about like what students offers and uh, why, you know, students is a great opportunity. Um, and these can be long documents or they could be, you know, kind an infograph, uh, and I've seen both work really well. And the idea of the white paper is just to have another way to people download and get some more information from you. Nick Clason (19:01): Hmm. So it, it sounds like this is like, like a PDF or something like that, that people can download. And then it, it is that what's the reason why that is a good, uh, searchable or lead generator for people. What makes the fact that it's a PDF? What makes it, um, what makes it so good for marketing, I guess on the back end? Like what makes Google find it? Or, you know, whatever. Matt Johnson (19:31): Yeah. So you're, there's a couple things. So the big thing that's gonna differ white paper from like the ebook or, um, even some of this other stuff we're gonna talk about is a white paper is a lot of information usually, and people are looking for that for like, you know, uh, literally searching for that information they wanted. They're trying to build trust within. You're gonna build a lot of trust if people download your white paper, mm-hmm so the back end of Google, it's gonna wanna like, so that conversion rate's gonna be really high for the people that are searching for that, which Google is gonna like. Um, so it's gonna be a little more, you know, specific to, um, what you're creating the white paper for, but if people are searching for that, they're gonna Mo you know, there's probably like a 60% chance they're actually gonna download it, which is way better than, you know, an ebook you're probably looking at, you know, an 11% chance to download it if you're, you know, on a good day. So, Nick Clason (20:27): So this is something that's like a, a PDF document that you create your positional paper or stance or whatever, maybe with infographics and stuff like that on baby dedication. Why is it good to have all of that information in a downloadable, uh, nice looking PDF style thing, as opposed to all that, like all those keywords and words and verbiage sitting on a website. Matt Johnson (20:52): Great question. So the big reason in my mind is cuz it's a marketing lead for me. It's a lead generator for me, so I can get people to download it. Um, and they're gonna give their info and we know, uh, that because people are gonna wanna download it. If they're searching for it, you're more likely like that conversion rate is gonna be higher on it for those white papers. Uh, you're also, um, we'll get into content cluster and we don't want, you know, uh, or pillar page. Uh, those are gonna be a little bit longer. Honestly, a white paper is usually about 2,500 words and I've seen pillar pages that are 30,000 words. So, you know, OK. It's, uh, it could be very, it's a little bit more digestible, but it's a little bit bigger than the ebook. It's more info. Um, it's just kind of a next step for people. So if you are somebody that loves to write, um, you know, you're a pastor that loves writing their sermons a lot, uh, and you are like, Hey, I've always wanted to write a little book or whatever the eBooks, a great Legion, but I wanna write like in depth about, um, something that's going, some solution that we have at our church for, you know, maybe it's for alcoholism or something. And you guys have great solution for that. You have ed, you might write a big thing about that and get that known. Nick Clason (22:07): Well, I'm even just thinking about, like, we have a, we have like a, um, in person wall, you know, in our building. And one of the things we have a little pamphlet there and it's just called like the guide to student ministry at our church. And I was like that right there with, I feel like the right like amount of like search terms and, and keywords and stuff like that. That would, that would be a great example of what we're talking about here. Mm-hmm again, right? Like when we created it, we were only thinking about in person experiences. So only people that are gonna be in our lobby looking for it in our lobby, as opposed to also creating it and finding a place for it to live and exist on our website so that people can also find it there. It's just it's that switch. Right? It's that flip of a switch of thinking like you, you, more than likely already have something like this because you've created a brochure or pamphlet or something like that. Mm-hmm so then turn that same piece of content into something that can go, um, on a website, like, like you're talking about. Matt Johnson (23:06): Yeah. And, uh, you we've started, I mean, you've probably seen this Nick when we were like staying at church on Sunday, but I don't see a lot of people go to our physical walls without, you know, direction to so, uh, it's not a good awareness piece, you know, I've had plenty of people come on, go what's the student ministry about, I'm like, oh my goodness, we have failed, you know, give them more content to, you know, be able to figure out, you know, and identify these solutions for them. Nick Clason (23:35): Does, does that, uh, dare to share, like, do those websites, do they still exist? Like could we link to them? Matt Johnson (23:41): Uh, they should. Yeah, I can. I'll uh, I'll dig 'em up. We just, we revamped the whole website since we did those. So I'll just have to find where we re put those, so. Nick Clason (23:50): Okay. Yeah. So I'll give you a link to that. Give you a link to what the summer ebook looked like. Uh, the next thing is, um, blogs. Let's talk about blogs. Blogs seem like, um, old news they've been around forever. So are they still useful piece of content marketing? Are they still worth our time? What, what would you say to that? Matt Johnson (24:08): Uh, I'd say blogs are probably the lowest hanging fruit that anyone listens in this podcast could start, you know, um, doing right now. Um, and the reason I say that is cuz they don't need to be long. Uh, if you get a consistent rhythm of blog writing, you're gonna have consistent search. Uh, your SEO's gonna continue to be updated. And also you're gonna have, uh, consistent reason for people to continue to come back to you, which that's the key of a lot we've talked about. We want people to just come back to us and we don't want it to only be on Sunday mornings at church. We want to come on a Wednesday at work when they're on their lunch break and go, Hey, I wanna check out what my church has going on with it. So, um, blogs are honestly one of the easiest things to start implementing right now and the traffic and the potential of a blog is still massive. Matt Johnson (24:58): So a great example of this is Michael Hyatt, um, who, uh, if you guys don't know who Michael I Hyatt is, you know, they grow up full. He, uh, he's a designer, full focus planner. He was an SEO or a CEO at a book publishing company. Uh, he's a hugely influential person in the marketing world and he started his entire company based off of blog writing, um, by giving like daily tips, um, like, uh, how to balance your day, uh, how to be a good boss, how to be a leader. Um, and he was doing that while I was a CEO. And then, uh, he turned that into an entirely functional company right now and full focus. So, uh, that is a great example of like what a blog can do for you. Uh, and blogs are just, uh, something that everyone can write, honestly, like it's your voice, it's your personality, that's your opinion on it. So, um, and they don't have to be long. Like you can write a, you know, 300, 500 word blog and that's all you need. Nick Clason (25:56): Yeah. Great. So here, like, and Matt correct me if I'm wrong, but I feel like most like template website builders are sort of built on like a blog style, uh, idea, like it's built with the idea of like posts. So it's pretty easy for most church websites to create some sort of blog type thing where you just throw quick hitters of like your thoughts. Matt Johnson (26:19): Exactly. And you, there's probably not a lot. You need to change. You just gotta look at some formatting stuff. Uh, like I said, it's gonna be a huge win for you. If you can actually start getting your blog going and be consistent, that's the one thing you will say, don't start a blog if you're not gonna be consistent and you're not gonna write it. So if you're gonna commit to a blog, say I'm gonna have a blog up every day. Like every Tuesday at 10:00 AM, make sure it's up every Tuesday at 10:00 AM, cuz that's gonna help also, uh, unlike the algorithm side of things. So Nick Clason (26:50): What's a good, what would be a good recommended rhythm? Would you say for someone who's gonna blog? How often, how frequent all that stuff? How long? Matt Johnson (26:58): Yeah, so I would start once a week, you know, get your, your toes wet, your fingers warmed up as you're typing for. Um, uh, and I would pick a day that you might see that might be the best day for traffic, for you at your, uh, at your church. So like for us, we have found Thursdays at, you know, 9:00 AM to be the best time to post anything. So, uh, that's when we would post, uh, you know, a new blog or whatever. Um, and then, uh, as you like start building your blog up or if you're like, Hey, this is something that I could definitely add more to start doing two a week or three a week. Um, you know, Michael Hyatt was doing one every day, which that's pretty, that's pretty intense. So I mean, if you have the time to do that and you wanna do that and you have the drive to do that, go for it, but I would just start with one at day right now and then build on there. Nick Clason (27:46): All right. Great. So let's talk a little bit then Matt, about podcasts. Um, are, I feel like podcasts similar to blogs have been around forever? Are they still like a useful marketing tool? Matt Johnson (27:59): Oh, absolutely. Yeah. If people are, wanna find a topic, um, they're gonna, um, traditionally look for podcasts now, especially the younger demographic. Nick Clason (28:09): Yeah. What was like, what was the, what was the stat hubs stat came? Hub spot came out with a couple of weeks ago or months ago about, uh, the average, average American or average person listening to podcasts. Matt Johnson (28:22): Yeah. So podcast listeners. So those are people that send a podcast, 84% of them listen to eight hours or more podcast a week. You have 78% of Americans are aware of podcasts and almost 60% of people in America listen to podcasts. So, um, a lot of people are, I mean, podcasts are continually to grow. Um, I mean younger people, it's definitely something that they do to pass the time now, especially on commutes and walking and, um, runs and working out and all that kinda stuff. And then, uh, you, you know, older people, old, older generations are starting to, you know, jump on the podcast bandwagon. So Nick Clason (29:01): Yeah. So do you think that it's just recording your sermon, throwing it in on a podcast? Is that what you're recommending here? Matt Johnson (29:09): Uh, I mean that, that's where you can start, honestly. I mean, that's not gonna give you, you know, the traditional traction of a podcast, uh, just because, you know, you're only gonna get people that wanna listen to your sermon at that point. They're not gonna necessarily be searching for like that topic for help. So, so like creating a parenting podcast or like an interview type podcast where people are like, Hey, I'm kinda looking for this kinda thing, but it is a good place to start and you already have the content. Nick Clason (29:37): Yeah. Yeah. Um, crossroads in Cincinnati, uh, they have a like almost entire podcast network. Um, and I was I'll link to it in the show notes, but I was scrolling through it the other day. And so like, their pastor's name is Brian to, so they have a podcast called the aggressive life with Brian to then they have one called freed up it's about money. Then they have one called you can do this and it's a parenting podcast. And then they have one called, um, IKR question mark. It says real conversations with real women. One called I love Cincinnati, one called too long. Didn't read. And that's like a cliff notes version of like the Bible one called man skills, one called spirit stories. Um, so yeah, like they have what, whatever that is like seven, eight, something like that podcast summer, obviously. Right. I love Cincinnati. Nick Clason (30:32): That's very like regional to them. And so it's just a podcast about yeah. Cincinnati and showcasing the best things about there. And, um, he, he does interviews with interesting people from Cincinnati and then they got one on like just the Bible, like, Hey, maybe the Bible, isn't something that's a regular rhythm or discipline to your life, but here's a quick hitter of, of different books, different chapters, you know, stuff like that. Um, so I, I I'll link to that in the show notes, but I love their approach to that. Cuz I think like you said, a lot of people are just starting with just the sermon. Um, and obviously crossroads is a big church, so they have a lot of resources to make some of these things happen, but you can begin to start thinking and looking and seeing ways that you can create other topics or other podcasts that might be interesting. And it's honestly, man, yeah. This is like episode what, seven or eight for us like this isn't been that hard. Like it's actually really fun. no. And Matt Johnson (31:27): So fun. It's easy and it's yeah. Nick Clason (31:30): Yeah. You're just having a conversa conversation. We're just recording a conversation, you know, between you and me. And so if you can get two people that don't sound awkward on a microphone, like which is in a church is probably pretty easy because you get people that stand up talking to microphones all the time. So that that's not that that, you know, far off of a skillset of what they probably already have within their repertoire to do exactly. So. Yeah. Yep. Um, and then out of that, uh, one of the things that, uh, I think I've heard you recommend is transcripting those so that you can get all the words onto a website Matt Johnson (32:09): Mm-hmm yep, absolutely. Uh, highly recommend doing transcripts, uh, cause everything we've talked about over the last half hour or so is all, you know, searchable terms. So, and you can do, there's plenty of transcripting services out there that are fairly, very cheap to, you know, that you could just upload your MP3 two and they'll transcribe it for you. Nick Clason (32:31): Yeah. I mean basically every time we do this, it's anywhere from 30 to 40 minutes and a AI subscription service through rev.com, um, will basically give me this transcript for anywhere from eight to $10. And so that's not super expensive. You, you put that along with the link to the podcast, whether you're using a hosting service or you're hosting it directly on your own website, um, and boom, there you go. You got all the words from it and you know, sometimes they messed stuff up. Like they spell my last name wrong every time. Yeah. But that's the catch go change it. Solos deal. Well, no, they put a Y in it when I say Clason it's there's no, Y a Y so Matt Johnson (33:13): Whatever to call you, it says calling Nate Clauson. Nick Clason (33:17): Cause you know how everyone says the word Jason and Mason, right? Like that's, that's how you're supposed to say those words too, obviously. Sorry. Matt Johnson (33:26): Nick Clason (33:28): All right. Uh, pillar pages. What are those? We talked about those a little bit last time. So if you, if you didn't listen to the last episode, go back and listen. We went pretty, pretty nerdy and pretty in depth on those. But for those that weren't here, give a quick, give a quick hitter of what those are and the purpose of them, Matt Johnson (33:45): Uh, pillar page is a page specifically designed to help with SEO. Um, so search engine optimizations, and it's a large page also known as a content cluster of lots and lots of copy and information about something that's searchable. So good example of this is that we, uh, we're working on a pillar page right now at our church called, uh, the everything you need to know about Christian Small groups. And we identified those search terms. And now we're gonna just write a bunch of content all about that. So, um, and that's gonna be, you know, a pillar page to help drive traffic to our find your people stuff. Nick Clason (34:24): So let's pretend that you are marketing genius. You are sitting here or you're at least marketing interested. You're hearing this. You're like, yes, yes, yes, yes, yes. But you are like multiple steps away from decision making. You are not the senior leader in your church and you go to your senior pastor and you experience some form of opposition. How would you Matt advise that person to enter into said conversation about one of these things? Matt Johnson (34:58): Just any of them? Nick Clason (35:00): Well, yeah, let let's hit Matt Johnson (35:02): Pillar Nick Clason (35:03): Pages. Let's hit it from a no from, from all of 'em. All of 'em. Yeah. Let's hit it from a high level. So you're, you're not the, you're not the decision maker, but you want to, how do you go about convincing your senior leadership that content marketing is worth doing? Matt Johnson (35:19): Yeah. Uh, I would go to your senior leadership with just a lot of this information we talked about. So, you know, a big way I started pitching a lot of the stuff, you know, at a current church is a lot of the stats that, you know, we're seeing, um, in the marketing world. So, uh, we know how effective content marketing is and how it can actually, you know, nurture our, uh, congregation. I, um, for your church, it could be the blog. It could be the podcast. Um, really depends. So, uh, I would go in with that in mind, go in, um, with change management in mind. So just, you know, go in and, uh, talk about, uh, what you're seeing, what the goals are and why you can do it and how you're gonna be able to do it, uh, is my best advice for all that it is gonna, can be kinda challenging, especially if you have, uh, older church and older, uh, executives on your team to kinda pitch some of this stuff. Matt Johnson (36:25): Um, um, especially some of the stuff that, you know, they might not see instant gratification from. So like a podcast you're not gonna see instant numbers from, it's something that you put time, money and effort into. That's gonna take, you know, um, a while to actually build your community up. But once it's built, it's usually pretty solid. And people typically once they're, you know, in the world of a podcast or whatever they can, uh, um, they stick around. So that's just the kinda stuff that you need to come in, ready to answer. So pick something that, you know, you can succeed at that, uh, can give you some fairly quick wins. Um, and then, uh, just be able to talk about that with that change management in mind. Nick Clason (37:00): So let's, let's, uh, keep, let's do this super quick, but let's pretend that you, uh, got approval to do one of these things. And in one month, what would be a win? I wanna just go through each of these. I want you to just lay out what you think a win might look like. So what would be a win if in one month you launched an ebook, what is a, a measurable win, something that you can point to your, your boss about like, Hey, look at this, this is what we saw. This was a win because blank happened. Matt Johnson (37:31): How many new people downloaded your ebook Nick Clason (37:34): And Matt Johnson (37:34): Depending on the size of your church, that number is gonna vary. Nick Clason (37:37): Sure, sure. Sure. What about white page? Same thing. Matt Johnson (37:41): Uh, white page. Yeah. White papers, probably pages. I would say the same thing is, uh, probably how many new people actually downloaded it. Nick Clason (37:49): Okay. How about a blog, Matt Johnson (37:52): A blog? I would just say how many, uh, people have read your blogs so you can actually get those stats, you know, you don't want people skimming it, um, not, or just bouncing away from it. So like actually having that bounce rate low and that read rate high on it. Nick Clason (38:06): OK. Podcast, Matt Johnson (38:09): Uh, podcast, it shows, uh, how many people are listening to it and these don't need to be new people. Like I said, a podcast is really gonna start with your and then grow Nick Clason (38:18): And then pillar page, Matt Johnson (38:21): Uh, pillar page is going just be how many people clicked on the page that's SEO related. So the bounce rate could be really high, but if you get someone stuck on for also biggest of that in mind. Nick Clason (38:35): Yeah. Okay, great. Um, alright. So you're a small church. You don't have anything of any one of these things and we just hired you to be our marketing consultant. What would be your number one project that you'd say, Hey, do this to get started, Matt Johnson (38:53): Look at this, the stats and who your congregation is and who your target is. But, um, most 90% of the time, I would say blog or podcast, just because it doesn't take a lot of extra effort on your end, um, podcast. You're gonna have to do a little bit editing, of course. Um, and the blog, you know, you're gonna have to set that up and, but the time commitment's a little bit less than some of these other things. And ebook is a quick way to get, you know, huge, uh, like to not get huge numbers, but to start seeing some of the new numbers come in a white paper, you'll have better, stronger leads. And then, uh, you know, a pillar page is a massive project. I wanna reiterate that there're a lot of work, so, um, but they won't give you the most traffic to your website. Nick Clason (39:33): Well, and I think like, if you, if we're thinking about this from like an in person ministry strategy, like everything you do for in person requires a lot of work. Like I'll just say, as a youth pastor, I have to build an entire schedule for an entire semester. I have to recruit in, uh, secure several different like locations, host homes, small group leaders, get them screened, um, create like a theme for every week and teaching and content and all these different things. Like there's a lot of work to be done. And so mm-hmm, um, like just because what we're talking about here in, in like digital form is a lot of work. It doesn't mean it's, it's not worth it, or you should only take the easy way out. It just means that you also have to set up all the infrastructure and framework to make it work too. And once you do, mm-hmm, , it's gonna be worth your while, but you have to have someone who cares about it and keep it going. Just like you have someone who cares about your student ministry, just like you have someone who cares about your women's ministry, keeping those things up and running and keeping them organized and brought together and the framework built and all the same types of things that we're talking about here. Like, it is a lot of work, but it's also worth it. Matt Johnson (40:47): Mm-hmm exactly. Yep. Nick Clason (40:49): So, so last thing, Matt speaking around this idea of organization, like all these things are a great idea, but how like, like, especially like eBooks white pages, like you're trying to capture emails. And so what is the best way to get your, get the word out there with these things? Um, is there like, cuz you, you know, you wanna do some sort of like email marketing type of thing and your church may have that may not mm-hmm but so you're gonna want to grab people's names, grab people's emails. Um, you're gonna need websites. Like what is the best distribution method? Is it advertising E like talk through it, just like that entire process from, um, getting it out there on Google, getting it, getting it out there on Facebook for ads, getting people to click on your thing, getting people to put their name in, um, where's all that stuff go, how's it how's doing. How do you keep it, keep all these things, uh, all these parts of the machine moving and working together. What's the best way to do that. Matt Johnson (41:50): Yeah. We could do a whole episode about advertising, probably a couple episodes, honestly, cause it's such a beast. Um, and distribution in general, but I would say like to get you started, I'm just gonna give you a soft answer since we've already given you so much info in this one is social media. So just do what organically on social, figure out what your delivery method is. So if you wanna, you know, do MailChimp, I don't know what your church has in place right now. So if it's a that you have, or, um, maybe you're doing a hub or you have rock RMS, whatever that you're capturing people already. So you have some way that you're capturing emails already. There's probably a form option that connects to that, that you can deliver PDFs for. Um, I would say probably nine times outta 10. That's probably true. So, um, Nick Clason (42:42): Well in most of those, most of those, whether, yeah, most of those, whether you pay for them or not, um, you know, cuz there might be churches here that don't, that don't have those things built yet, you know? So you gotta, you gotta land something as a distribution. So figure that out. There are some free ones, but it they're all gonna be limited until you start paying for 'em. And so if you're not already paying for one, you can go find a free one, but it, it may take some time to find one that works for free because certain features like automatic, like opt-ins with automatic email triggers, like that often costs a little bit of money, you know? So you just have to be yeah. Kinda aware going into that. Matt Johnson (43:23): Yep. Oh absolutely. And, and that's, and then just post that on social to start out and get people to share that organically. Um, especially if you, like, I don't have any money for advertising. Don't worry about advertising right now. So start with some organic, um, ways to do that and build up your social presence, which will help you when you get to the advertising stage and you might have budget. Nick Clason (43:47): Hmm. Yeah. And you can, I mean, think about it. You you're in an organization, no matter like, even if you're under a hundred people like that, you have uh, 50, 75, whatever raving fans about you. So ask for their help to get the word out because how many times Matt do you and I like make a decision based off of a word of mouth recommendation, more than Yelp mm-hmm more than the stars on Google. Like if you tell me about a good restaurant, like I'm gonna trust you way more than a restaurant with 505 star reviews. Like I just am. Yep. Cause it that's just, that's just how our brains work for one reason or another. Like we don't all the other people that we don't know don't matter as much to us. Um, but, but you tell me about a good restaurant. I'm like, yeah, I'll try it, you know? Matt Johnson (44:34): Yep, exactly. Yeah. So keep that in mind. Nick Clason (44:37): Yep. For sure. All right. Any listen, tons of stuff here. Um, we'll try to link all the different examples that we put in there, uh, in the show notes so that you can see, cuz I don't know about you, but I'm visual. So we're talking about eBooks. I wanna show you an example. We're talking about white pages. I wanna show you an example. Um, but any, any other like last parting thoughts around this stuff, Matt, that you have before we, before we sign off? Matt Johnson (45:02): Um, no. I mean pick one of these and go, try to, you know, start brainstorming some ideas to get it done. So Nick Clason (45:10): Love it. All right guys. Good luck. Let us know how it's going. We'd love to hear from you@hybridministryontwitterhybridministry.xyz is the website and uh, we'd love for you to subscribe to this podcast. Give it a rating, give it a review. And if you found this helpful man, please share it with a friend. Uh, same thing we just said, let people know you found this helpful. So until next time we'll talk to you later. Bye guys.

CLICK HERE to listen to episode audio (5:52).Sections below are the following: Transcript of Audio Audio Notes and Acknowledgments ImagesExtra Information Sources Related Water Radio Episodes For Virginia Teachers (Relevant SOLs, etc.). Unless otherwise noted, all Web addresses mentioned were functional as of 6-3-22. TRANSCRIPT OF AUDIO From the Cumberland Gap to the Atlantic Ocean, this is Virginia Water Radio for the weeks June 6 and June 13, 2022. MUSIC – ~11 sec – instrumental. That's part of “Driving Rain,” by the Charlottesville- and Nelson County-based band, Chamomile and Whiskey.  The storm-themed music sets the stage for our annual preview of a potential bunch of rainy, windy, and storm-surge-causing summer and fall visitors.  Have a listen for about 35 seconds to some more of the music accompanying 21 names that we hope will NOT become infamous this year. MUSIC and VOICES ~36 sec – Music lyrics: “In the driving rain”; then instrumental.  Voices: “Alex.  Bonnie.  Colin.  Danielle.  Earl.  Fiona.  Gaston.  Hermine.  Ian.  Julia.  Karl.  Lisa.  Martin.  Nicole.  Owen.  Paula.  Richard.  Shary.  Tobias.  Virginie.  Walter.” Those were the names planned for storms that may occur during this year's Atlantic basin tropical cyclone season.  The Atlantic basin includes the Atlantic Ocean, Caribbean Sea, and Gulf of Mexico, and the Atlantic tropical cyclone season runs officially from June 1 through November 30.  Most Atlantic tropical cyclones occur within this period, but not all of them do.  In fact, 2022 is the first year since 2014 in which there was NOT a named Atlantic basin storm before June 1, although it was close: as of June 3, the remnants of Pacific basin Hurricane Agatha, which formed in late May and made landfall in southern Mexico, were predicted to re-form in the Gulf of Mexico as the Atlantic basin's first named storm. [Editor's note, not in the audio: Pre-June named Atlantic storms in the previous seven years were Ana in 2015, Alex in January 2016 and Bonnie in May 2016, Arlene in April 2017, Alberto in May 2018, Andrea in May 2019, Arthur and Bertha in May 2020, and Ana in May 2021.  The first named storm in 2014 was in July.  The National Hurricane Center upgraded Potential Tropical Cyclone One to Tropical Storm Alex around 2 a.m. EDT on June 5, 2022.]Tropical storms and hurricanes are two categories of tropical cyclones, which are rotating storm systems that start in tropical or sub-tropical latitudes.  A tropical cyclone is called a tropical storm—and gets a name—when sustained wind speeds reach 39 miles per hour; at 74 miles per hour, a tropical cyclone is considered a hurricane.  Tropical depressions—with wind speeds below 39 miles per hour—don't get named if they never reach tropical storm wind speed,* but they can still bring damaging rainfall and flooding.  Hurricane-force storms are called typhoonsin northwestern areas of the Pacific Ocean. [Editor's note, not in the audio: A tropical system that never gets above the tropical depression wind-speed level won't be given a name, but a lingering tropical depression that previously was at the wind speed of a tropical storm or hurricane will have a name associated with it.]Before a tropical system of any speed or name barges into the Old Dominion, here are five important preparedness steps recommended by the National Weather Service.1.  Know your zone – that is, find out if you live in a hurricane evacuation area by checking the Virginia Department of Emergency Management's “Hurricane Zone Evacuation Tool,” available online at  vaemergency.gov/prepare, or by contacting your local emergency management office. 2.  Assemble an emergency kit of food, water, flashlights, first aid materials, a battery-powered radio, and other items that would be useful in a power outage.3.  Have a family emergency plan, including plans for evacuating and for getting in touch with one another in an emergency. 4.  Review your insurance policies to ensure that you have adequate coverage for your home and personal property. And 5.  Establish ways to stay informed, especially if the power goes out. Detailed safety tips for hurricanes and other severe weather are available from the “Safety” link at the National Weather Service Web site, www.weather.gov; from the Virginia Department of Emergency Management, online as noted earlier at vaemergency.gov/prepare; and from various other sources. Thanks to eight Blacksburg, Va., friends for lending their voices to this episode.  Thanks also to Chamomile and Whiskey for permission to use this week's music, and we close with about 20 more seconds of “Driving Rain.” MUSIC – ~21 sec – instrumental. SHIP'S BELL Virginia Water Radio is produced by the Virginia Water Resources Research Center, part of Virginia Tech's College of Natural Resources and Environment.  For more Virginia water sounds, music, or information, visit us online at virginiawaterradio.org, or call the Water Center at (540) 231-5624.  Thanks to Ben Cosgrove for his version of “Shenandoah” to open and close this episode.  In Blacksburg, I'm Alan Raflo, thanking you for listening, and wishing you health, wisdom, and good water. AUDIO NOTES AND ACKNOWLEDGEMENTS “Driving Rain,” from the 2012 album “The Barn Sessions,” is copyright by Chamomile and Whiskey and by County Wide Records, used with permission.  More information about Chamomile and Whiskey is available online at http://www.chamomileandwhiskey.com/.  This music was used previously by Virginia Water Radio most recently in Episode 579, 5-31-21. Click here if you'd like to hear the full version (2 min./22 sec.) of the “Shenandoah” arrangement/performance by Ben Cosgrove that opens and closes this episode.  More information about Mr. Cosgrove is available online at http://www.bencosgrove.com. IMAGES Satellite photo of Tropical Storm Alex off the southeastern Atlantic Coast of the United States at 2:51 p.m. EDT (18:51 Z), on June 5, 2022.  Photo from the National Oceanic and Atmospheric Administration (NOAA), “GOES Image Viewer: GOES-East/U.S. Atlantic Coast/Band 1 (Blue Visible)”, online at https://www.star.nesdis.noaa.gov/goes/sector.php?sat=G16§or=eus; specific URL for the photo was https://cdn.star.nesdis.noaa.gov/GOES16/ABI/SECTOR/eus/01/20221561851_GOES16-ABI-eus-01-500x500.jpg, as of June 6, 2022.Predictions for the 2022 Atlantic tropical storm season.  Graphic from the National Oceanic and Atmospheric Administration (NOAA), “NOAA predicts above-normal 2022 Atlantic Hurricane Season; Ongoing La Niña, above-average Atlantic temperatures set the stage for busy season ahead,” May 24, 2022, online at https://www.noaa.gov/news-release/noaa-predicts-above-normal-2022-atlantic-hurricane-season.Map showing the names, dates, and tracks of named Atlantic basin tropical cyclones (tropical storms and hurricanes) in 2021. Map from the National Hurricane Center, “2021 Atlantic Hurricane Season,” online at https://www.nhc.noaa.gov/data/tcr/index.php?season=2021&basin=atl.“5 Things to Know About Having and Evacuation Plan” poster from the National Weather Service, “What to Do Before the Tropical Storm or Hurricane,” online at https://www.weather.gov/safety/hurricane-plan.  The site also has posters with “5 Things to Know About…” hurricane hazard risks, strengthening one's home, getting information, and insurance. EXTRA INFORMATION ON TROPICAL CYCLONE PREPAREDNESS The following information is quoted from the National Weather Service, ‘Hurricane Safety,” online at https://www.weather.gov/safety/hurricane, as of June 6, 2022. Plan for a Hurricane: What to Do Before the Tropical Storm or Hurricane(online at https://www.weather.gov/safety/hurricane-plan) “The best time to prepare for a hurricane is before hurricane season begins on June 1.  It is vital to understand your home's vulnerability to storm surge, flooding, and wind.  Here is your checklist of things to do BEFORE hurricane seasons begins.Know your zone: Do you live near the Gulf or Atlantic Coasts?  Find out if you live in a hurricane evacuation area by contacting your local government/emergency management office or, in Virginia, by visiting https://www.vaemergency.gov/hurricane-evacuation-zone-lookup/. Put Together an Emergency Kit: Put together a basic emergency kit; information to do so is online at https://www.ready.gov/kit.  Check emergency equipment, such as flashlights, generators, and storm shutters.Write or review your Family Emergency Plan: Before an emergency happens, sit down with your family or close friends and decide how you will get in contact with each other, where you will go, and what you will do in an emergency.  Keep a copy of this plan in your emergency supplies kit or another safe place where you can access it in the event of a disaster.  Information to help with emergency plan preparation is online at https://www.ready.gov/plan. Review Your Insurance Policies: Review your insurance policies to ensure that you have adequate coverage for your home and personal property.Understand NWS forecast products, especially the meaning of NWS watches and warnings.Preparation tips for your home are available from the Federal Alliance for Safe Homes, online at https://www.flash.org/. Preparation tips for those with chronic illnesses are available from the U.S. Centers for Disease Control and Prevention, online at https://www.cdc.gov/chronicdisease/resources/infographic/emergency.htm. Actions to Take When a Tropical Storm or Hurricane Threatens(online at https://www.weather.gov/safety/hurricane-action) “When a hurricane threatens your community, be prepared to evacuate if you live in a storm surge risk area.  Allow enough time to pack and inform friends and family if you need to leave your home. Secure your home: Cover all of your home's windows.  Permanent storm shutters offer the best protection for windows.  A second option is to board up windows with 5/8 inch exterior grade or marine plywood, built to fit, and ready to install.  Buy supplies before the hurricane season rather than waiting for the pre-storm rush. Stayed tuned in: Check the websites of your local National Weather Service office (online at https://www.weather.gov/) and local government/emergency management office.  Find out what type of emergencies could occur and how you should respond. Listen to NOAA Weather Radio or other radio or TV stations for the latest storm news. Follow instructions issued by local officials. Leave immediately if ordered! If NOT ordered to evacuate: *Take refuge in a small interior room, closet, or hallway on the lowest level during the storm.  Put as many walls between you and the outside as you can. *Stay away from windows, skylights, and glass doors. *If the eye of the storm passes over your area, there will be a short period of calm, but at the other side of the eye, the wind speed rapidly increases to hurricane force winds coming from the opposite direction.” After a Hurricane(online at https://www.weather.gov/safety/hurricane-after) Continue listening to a NOAA Weather Radio or the local news for the latest updates. If you evacuated, return home only when officials say it is safe. Once home, drive only if necessary and avoid flooded roads and washed-out bridges.  If you must go out, watch for fallen objects in the road, downed electrical wires, and weakened walls, bridges, roads, and sidewalks that might collapse. Walk carefully around the outside of your home to check for loose power lines, gas leaks, and structural damage. Stay out of any building if you smell gas, if floodwaters remain around the building, if the building or home was damaged by fire, or if the authorities have not declared it safe. Carbon monoxide poisoning is one of the leading causes of death after storms in areas dealing with power outages.  Never use a portable generator inside your home or garage. Use battery-powered flashlights.  Do NOT use candles.  Turn on your flashlight before entering a vacated building.  The battery could produce a spark that could ignite leaking gas, if present.”

Like the podcast? I'd love a cup of coffee! https://www.buymeacoffee.com/distanceprep The full video lectures are here: https://www.youtube.com/user/chrisboosalis/ The notes are here: https://ia801505.us.archive.org/30/items/top-10-things-to-consider-before-taking-rica/Top%2010%20Things%20to%20Consider%20Before%20Taking%20RICA.pdf  

Brendan Blowers of Palmetto Technology Group joins us to discuss the steps you can take to keep your club secure while employees are working from home. Cybersecurity is more important than ever when staff is stretched out into different locations and Brendan will show you how you can stay safe and secure.  Download the 18 Ways You Can Make Remote Work Secure: https://cdn2.hubspot.net/hubfs/1835175/18%20THINGS%20remote%20work%20infographic%20-%20online%20purpose.pdf Learn more and subscribe to the PTG newsletter: https://www.goptg.com/

1 Corinthians 15:12-20Things that are not in vain:Your SalvationYour SeparationYour Soul WinningYour Service 

The guys preview the Braves and Rockies matchup and make their final picks for this trip. They chat about the food they have tried and their trip to the Georgia Aquarium.https://ia601402.us.archive.org/2/items/Ep2.07Day8WingsAndThings/Ep%202.07%20Day%208_%20Wings%20and%20Things.mp3

Men in Black 3:38jablinski games 7:48DC Movie line up 18:20Things we want in the MCU 25:46The Mule 41:28.......Intro Music - Starseed - Song of Forlor.......Outro by Augen -untertan

In this episode, Chet and Tor Romain Guy talk with Ben Murdoch and Matej Pfajfar from the Android ML team to talk about... ML! We talk about ML Kit, Adaptive Battery in Android 9 Pie, TensorFlow Lite, building and using ML models, and machine learning in general.Subscribe to the podcast feed or download the audio file directly.Links:ML KitTensorFlow LiteBen: @ksasqMatej: Matej's profileRomain: @romainguyTor: @tornorbyeChet: @chethaaseThanks to continued tolerance and support by our audio engineer, Bryan Gordon.

Chet, Lee, Ari, and Tor, in repose.In this episode, Chet and Tor talk with Lee Campbell and Ari Hausman-Cohen from the Android Things team about that project and IoT in general.Subscribe to the podcast feed or download the audio file directly.LinksAndroid ThingsAndroid Things sessions at Google I/OChet: google.com/+ChetHaase, @chethaaseTor: google.com/+TorNorbye, @tornorbyeThanks to continued tolerance and support by our audio engineer, Bryan Gordon.

This time the Palestinian "scholars" are not only distorting history and the Bible, but their own Koran!!!...Will anybody buy their lies?? On Today's show: The dangers of Passover...to your body, your children and your waistline... And what to do about it... Plus...The REAL Exodus from Egypt...Queen/Freddy Mercury style...a hot new video by Aish HaTorah...See it right here... And...5+1 REALLY hot videos for Pesach...Watch them all right here... Google Exodus...20Things to Do With Matzah...Dayenu, Coming Home...Jake Gyllenhaal and the Afikomen...Are You Smarter than a 10-Year-Old...Plus a special Passover message from South Africa... Also...Hot mobile apps for Passover... And Israel sells her chametz/leaven to an Israeli Arab Muslim... Plus...Jethro Tull, Lady Gaga, Guns n' Roses, Red Hot Chile peppers, Madonna and Demi Moore...What have THEY got to do with Israel?...find out... All this and more on The Marty Roberts Show