Podcasts about Clason

Do you honor other people in your life? Student Pastor Nick Clason looks at Matthew 5 revealing that God's wisdom invites us to honor the image of God in every person!

Student Pastor Nick Clason looks at two of God's traits that can help us navigate life when faced with unmet expectations.

Clason joins us to talk about his race in Tempure, Weston Peick is on to talk a few things and of course Vince Friese' antics are on the table as well. Joey Savatgy is on a hot streak in WSX and he joins us to talk about that series and his future. A Ray got married y'all and he is on to talk about what he remembers of the beautiful night. Kris Keefer is in studio!!!

Hank Clason was a 78-year-old retired CHP officer. He was brutally murdered in 2002. This is his story. The Notorious Bakersfield Halloween Tour is available. Click the link to purchase this year's all new tour ($24.99): https://halloween2023.supercast.com/Email: notoriousbakersfield@gmail.comAre you a Breaking Bad Fan? Going to Albuquerque, NM? Take the BREAKING BAD AUDIO DRIVING TOUR! Purchase here:https://notoriousaudio.com/ Purchase Notorious Bakersfield merchandise here:https://www.etsy.com/shop/NotoriousBakersfieldhttps://halloween2023.supercast.com/

Dans ce 42e épisode, je fais la synthèse du livre « The richest man in Babylon » de Georges S. Clason publié en 2015 à partir de cinq éléments clés à retenir : 1. Les 7 règles de l'argent 2. Être chanceux ou agir? 3. Revenus n'égale pas richesse 4. La sécurité est importante 5. Fais de l'argent ton esclave   Abonne-toi pour soutenir mon travail et obtenir un épisode supplémentaire chaque mois : ⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/financesfondamentales/subscribe⁠⁠⁠⁠   Je t'invite aussi à suivre la page Facebook « Finances Fondamentales - éducation et investissement » pour avoir accès à l'image synthèse de l'épisode et pour me poser tes questions. Page Facebook : ⁠⁠⁠⁠https://www.facebook.com/profile.php?id=100088196588852⁠⁠⁠⁠   Tu pourras également y consulter l'analyse fondamentale des quatre dernières compagnies sur ma liste potentielle, soit 1) Parex Resources (PXT.TO), 2) Malibu Boats (MBUU), Steel Dynamics (STLD) et 4) Pool Corporation (POOL).   Gmail: ⁠⁠⁠⁠Financesfondamentales@gmail.com⁠⁠⁠⁠   Avertissement : Je ne suis pas conseiller financier. Tu dois effectuer tes propres recherches et développer TA littératie financière avant d'investir. Les informations communiquées dans le podcast sont dans un but strictement éducatif et ne constituent pas un conseil d'investissement. Je ne suis pas responsable de tes décisions financières personnelles.

Chapter 1 What's the Book The Richest Man in Babylon about"The Richest Man in Babylon" is a classic personal finance book written by George S. Clason. It was first published in 1926 and has since become a popular resource for learning financial principles and money management. The book consists of a collection of parables set in ancient Babylon, focusing on various characters who learn valuable lessons about saving, investing, budgeting, and building wealth. Through these stories, Clason imparts timeless wisdom on how to achieve financial success and abundance. Some of the key themes covered in the book include the importance of paying yourself first, avoiding debt, investing wisely, and taking responsibility for one's financial future. The principles taught in "The Richest Man in Babylon" are straightforward and easy to understand, making it accessible to readers from all walks of life. Overall, this book serves as a practical guide to financial freedom, offering valuable insights that can be applied to modern-day money management. It continues to be highly regarded for its timeless principles and remains a recommended read for anyone looking to improve their financial situation.Chapter 2 Is The Richest Man in Babylon Classic"The Richest Man in Babylon" is considered a classic book on personal finance and wealth management. It was written by George S. Clason and was first published in 1926. Despite being almost a century old, its principles and lessons are still relevant today, making it a timeless resource for anyone interested in improving their financial situation. The book uses stories and parables set in ancient Babylon to teach fundamental financial concepts such as saving, investing, budgeting, and the importance of taking control of one's finances.Chapter 3 The Richest Man in Babylon OverviewIn this article, we delve into the timeless wisdom shared in the book "The Richest Man in Babylon" by George S. Clason. With a focus on financial success and wealth creation, this summary highlights the key principles and valuable lessons that have captivated readers for decades. Discover the secrets to building lasting wealth and achieving financial freedom as we explore the profound insights offered by this influential classic.Chapter 4 Author of the Book The Richest Man in Babylon George S. Clason was an American writer and businessman who is best known for his book "The Richest Man in Babylon." He was born on November 7, 1874, in Louisiana, Missouri, and passed away on April 7, 1957. Clason's most well-known work, "The Richest Man in Babylon," was originally published in 1926 as a series of pamphlets aimed at instructing readers about financial wisdom and success through storytelling. The book presents timeless principles of personal finance through parables set in ancient Babylon. It emphasizes the importance of saving, investing, and managing money wisely. "The Richest Man in Babylon" gained significant popularity and has since been widely read and recommended by individuals seeking to improve their financial knowledge and habits. It continues to be regarded as a classic in the field of personal finance. Throughout his career, George S. Clason held various positions in the business world, including serving as the founder and president of Clason Map Company. He also wrote other books on personal finance and success, such as "The Richest Man in Babylon and Laws of Success" and "Gold...

The Richest Man In BabylonThe Richest Man In Babylon Full Book Introduction Babylon, one of the four ancient civilizations, was a wealthy nation with countless gold and jewels but with limited natural resources. Its brilliance was entirely the result of human wisdom. The Richest Man in Babylon introduces ancient wisdom from 5,000 years ago and reveals how Babylon got rich. You will become enlightened about wealth and understand its most fundamental laws. These oldest and most effective laws of wealth can guide you from being penniless to success and happiness. Author : George S. ClasonGeorge S. Clason was a famous American financial master, businessman, and writer. He was the pioneer of modern wealth management education. Starting in 1926, Clason published a series of hugely popular wealth management pamphlets, using ancient Babylonian fables to illustrate his views on work and financial issues. The pamphlets caused a stir in the financial world and soon became familiar to millions of people. They were later published together in the book, The Richest Man in Babylon. Overview | Chapter 1Hi, welcome to Bookey. The book we are unlocking today is The Richest Man in Babylon. In the annals of history, Babylon was no doubt a shining star. It had gold and jewels in abundance, and rich people could be found everywhere. You may think the wealth was due to its natural advantages, just as the wealth of the United Arab Emirates is related to its oil abundance today. On the contrary, Babylon was situated in a barren, arid valley near the Euphrates. The natural environment was extremely harsh. There was nothing of value, and it was not along any of the main trade route. Many wealthy Babylonians were not born rich, and Babylon's success was not a gift from heaven. The success was the result of the hard work based on the wisdom of the Babylonians through generations. As Babylonians, their priority was to learn how to become wealthy. The king of Babylon once ordered the establishment of a lecture hall that could hold 100 people, so that the richest man in Babylon, Arkad, could teach people the secrets of getting rich. Arkad shared all the lessons learned over the years and asked those in the lecture hall to pass those lessons on to others. Good things never go out of style, and these self-made ways of making money still work in today's world. In 1934, a couple of archaeology professors at the University of Nottingham translated the cuneiform script on five unearthed Babylonian clay tablets. By doing so, they learned the astonishing secret of how an ancient Babylonian slave paid off his debts. They tried out the method written on these tablets, and they not only paid off old debts, but also accumulated a considerable amount of savings. This ancient wisdom we just mentioned came from The Richest Man in Babylon. The book uses fables to narrate the path to success from some of Babylon's super-rich. The author of this book, George S. Clason, was a famous American businessman and writer in the 20th century. He once published the first road atlas of the United States and Canada, and had quite deep experience in the publishing industry. He was also a master of wealth management, known as the pioneer of modern wealth management education. Starting in 1926, Clason published a series of wealth management pamphlets, using ancient Babylonian fables to illustrate his views. The pamphlets caused a stir in the banking industry and the insurance industry. They soon became familiar to millions of people, and were later published together in the book, The Richest Man in...

In this Episode, Nick breaks down the advantage that churches have on social and with digital media in 2023 and beyond. And how your church can lean into that advantage, not only to train, equip and raise up your own members, but also to reach those around you with the message and hope of Jesus. For complete transcripts head to http://www.hybridministry.xyz Follow along on social https://www.tiktok.com/@clasonnick Or YouTube: https://www.youtube.com/@sonicsman8/featured TIMECODES 00:00-00:32 Intro 00:32-03:23 The Church has the Advantage on Social Media in 2023 03:23-05:50 The History of Social Media 05:50-06:50 The Stars have aligned in 2023 for churches on social media 06:50-09:53 - Advantage #1: Content Creation is at the Core of a Church's Weekly Work Routine 09:53-12:51 - Advantage #2: Content Creation is at the Core of the Senior Leader's weekly job 12:51-19:05 - Advantage #3: Content Creation, and the sharing of it, hits at a preferred intersection for churches 19:05-20:52 - Outro TRANSCRIPT Nick Clason (00:01): What is up, everybody? Welcome back to another episode of the Hybrid Ministry podcast. I, as always, am your host, Nick Clason. Excited to be with you wherever you are. Listen, I was gonna stay excited to be with you on this morning. I just got done with a little morning run, drinking a little morning coffee. Uh, but you might be listening to me in the evening. You might be listening to me while you're doing dishes. You, you also might be listening to me on run, wherever you are listening, said to have you with us, uh, this morning. Today, I wanted to talk about the three distinct advantages that churches have on social media in 2023. If you are anything like me, uh, the people that you follow, the algorithms that you're in especially if you've listened to the Pro Church tools or anything that Brady Shearer produces. Nick Clason (00:52): You have heard this before but in the event that you're not and I have some unique twists to it as well. I just think that wherever, wherever you are, wherever your role is, whether if you're like a ministry leader, a, a student pastor, a senior pastor, a church marketing person, a church communications person, whatever your role is, I think it's important to note that the church today in 2023 has a distinct advantage on social media, an advantage that they haven't had in, I would say, years. Um, in all my entire time as, um, a church leader, a pastor, youth pastor, I've never experienced or noticed an advantage much like what we have today. So, um, I'm excited to share that with you Before we dive in. Um, anything that you need show wise, you can head to hybrid ministry.xyz. Um, if you click on the, uh, articles or the blog section there of the website, that is where you can access our completely 100% free ebook and our 100% free checklist signing up for either one of those will get both of those resources into your inbox automatically for free. Nick Clason (02:03): So go check those out. We would love to have you there. And if you didn't know this, every single episode that we have, uh, has transcripts and is, um, put on, on the website into every episode's archive. And so that is a just completely 100% free resource that we make available to you so that you can go back and not have to listen back through, but you can read through. Um, and let me just warn you that because, uh, this podcast is still, you know, I'm still not making money on it. It's something that I am paying for out of my pocket. I have not, I have not paid Rev, who I use rev.com. I've not paid them to do the human transcription. Yep. So I'm still doing ai. Uh, so even sometimes I go back to my own archives to look for things, but, uh, sometimes it's a little bit hard to muddle through because it's AI transcribed. Nick Clason (02:53): So sorry for that. If you're out there, sponsor us, and, um, maybe we'll start springing for the human transcription so it's got a little bit more level of accuracy. Um, but hey, uh, head to the show notes for anything that we mentioned today. Um, like I said, grab our free ebook on, have I already ruined my TikTok account? A complete Guide to Posting a TikTok from Scratch. 100%. All that being said, let's dive in the three distinct advantages that churches have on social media in 2023. Let's go. All right, so 2023 social media. Here we are. Let's think about it. The church has a distinct advantage, one that they have not seen in a lifetime. I think of a lot of social media. So, um, social media historically has been a social platform, right? That's where the, the term social comes from, because humans are connecting one-on-one with other people on the other side of the screen. Nick Clason (03:45): So think Facebook started as a college, uh, on a college campus so that people could get to know one another, that they maybe haven't met people that they recognize by face. So it's very, uh, it was very built as a, uh, human to human connection sort of portal. But over time, it's evolved and it's become sort of like an, an online photo album. Different social platforms have taken on different life forms, Twitter, sort of like a micro blogging, uh, place to kind of like listen and look at things live. Like I, I use Twitter a lot for sports. Instagram was a photo sharing app. Um, and you could, you know, at its inception, you could only share one photo and it could only be Square. And so, um, part of the problem was that Facebook would, would really recommend you creating like, full online albums, like share your entire trip to Brazil with us, where Instagram is like, share the best photo from your trip to Brazil. Nick Clason (04:36): And then Twitter was like, while you're there, live tweet, right? So all of those had u had unique and completely different, um, purposes. Then throw in YouTube, which is the second largest search engine in the world. Some would say three behind Google images, but either way, they're all under the Google umbrella. So, um, Instagram, or I'm sorry, YouTube being a search engine, um, and long form video, that's a completely separate piece and style of content that is needed from Facebook, from Instagram, from Twitter. And then, oh, by the way, here, bursting on the scene is this brand new thing called TikTok, short form video, where people just do dances and goofy silly stuff. So what are we supposed to do with that? So you got photo albums, you got groups and pages over on Facebook. You got micro blogging and live tweeting things. You got Instagram, single photo sharing apps, eventually stories added in. Nick Clason (05:31): And then you got YouTube long form video, and they're all different. And so if you're a church leader, and if you're like the senior pastor and you're also keeping your social media afloat, you're just doing whatever it takes to like serve each of the platforms at its bare minimum. But now in this weird aligning of stars in 2023, I would say, because of the, um, prominence and popularity of TikTok, churches have a unique and distinct advantage that they have not had in years. And that is this short form vertical video content is now being pushed across all of the major platforms. Yes, Facebook, yes, Instagram, yes, YouTube, and obviously yes, TikTok. So your core four, your main four players that I would recommend that you as a church be active on, on social media. You can have all four accounts, and better yet, you can post to all four accounts, the exact same piece of content across all four accounts. Nick Clason (06:37): And for the first time ever, you're not dinged. In fact, you're encouraged to do that. So let's take a look at reason number one, why the church has a distinct advantage on social media in 2023. So, advantage number one is that content creation is at the core of what a church's weekly work rhythm is. So think about this, your church every single week hosts a gathering where a piece of content is delivered to a group of people. Um, think like, and that is an, that is an amazing advantage that most people don't have, because most, if you're a plumber or if you're an auto mechanic, or if you are a big box store retailer, right? You also want to be on social media. It's part of marketing, it's a part of driving up business and getting clientele and people discovering you. But what in the heck is a plumber or what is a big box store retailer? Nick Clason (07:39): Or what is a, um, auto mechanic? What are they doing every single day? They're fixing leaky drains. They're selling things to people as cashiers at Walmart. They're, they're, they're, uh, they're fixing people's cars, timing belts, right? That's what the primary like, focus of their work is. And so if an auto mechanic wants to be active and vibrant and relevant on social media, that auto mechanic is going to probably either a, take his phone with him under the car and do some tutorial videos or something like that. But if that auto mechanic is any good, he's probably really busy and he has, doesn't have time to be posting, editing, putting captions over, you know, screens. So then what does an auto mechanic do? He hires his young Gen z uh, nephew to come in and run social media, but that nephew has never touched a car before. Nick Clason (08:30): And so that nephew is just trying to like, keep their Instagram feed posted, um, and keep it active and with like, graphics and things like that, okay? The point is, an auto mechanic is not in the business of content creation. Neither is a plumber, neither is a store. Now, the really good ones are, right? And those are the ones that you probably watch. You have a leaky drain, you go on YouTube or you go on YouTube shorts, you're gonna find a plumber who's done a tutorial that's a really good plumber who's creating some content. But the reality is not a hundred percent of plumbers are doing that. Not a hundred percent of businesses are doing that. Not a hundred percent of auto mechanics are doing that. The church weekly 52, sometimes 51 weeks a year. Cause some churches take that week between Christmas and New Year's and doing online only service, but even still, they're creating content. Nick Clason (09:16): So go, I digress back to 52, 52 weeks a year, 52 times in a year, you are creating content to be delivered to somebody that is age old, that has been a part of what the church has done for decades, centuries. Um, the, so the reality is this, right? The reality is that, um, short form video content loves content, loves created, custom curated content, and the church has a unique advantage because it already is creating that content within the rhythm of what it does. Okay? Advantage number two. So not only is content creation at the core of the church's weekly work rhythm, but content creation is at the core of what the senior leadership does within the organization. Let's go back to our plumber or automechanic mechanic analogy. Usually the head, the CEO of the business is not the content creator. So if you as a plumber wanna have a popin TikTok account, you probably have to hire somebody who's good at marketing to create a Popin TikTok account. Nick Clason (10:27): If you as a auto mechanic wanna have a Popin TikTok account, you gotta bring in your nephew, okay? Now, maybe your senior pastor isn't very tech savvy. Maybe your senior pastor isn't even very active on social media. But what your senior pastor does is your senior pastor sits down and weekly writes up content. And so the head, the most, um, the, the best figurehead of your entire organization is standing up and presenting a prepared piece of content weekly. We already, we already talked about that, right? But it comes from the very tippy top of your organization. So if you were to bring in your nephew and an auto mechanic shop, the nephew's like, Hey, you should do some tutorial videos. I would imagine the auto mechanics like, bro, I don't have time for that. I get outta here with your newf fangled social media, TikTok video, things like, I, I can't go under the hood with a phone. Nick Clason (11:26): I, I don't even know how to work this thing, right? That's the difference. The senior pastor gets up weekly to prepare or to present prepared content to a group of people, to a room full of people. So that bodes well for you. Why does that bode well for you? Because your, your, uh, social media accounts on your, on, um, Instagram, Facebook, TikTok, whatever, people probably follow your church because they go to your church. And so therefore, when they see your senior pastor on a video, that's a very recognizable face that's much more recognizable than your church communications person. No offense, that's you watching this, or your digital marketing specialist. Again, no offense if that's you watching this, or even your youth pastor who you handed your phone to and said, Hey, please keep us relevant on social media. They may see the youth pastor preach 1, 2, 3, 4, 5 times a year, but they see the senior pastor preach almost weekly. Nick Clason (12:21): And so when they're scrolling through a feed and they see the senior pastor on your social media, he is going to be a very recognizable person. He's also probably your most skilled communicator. So also you can use that to your advantage. Put your most skilled, uh, oral, um, person, oral, uh, presenter out there for the, for both your church people to see, but also for other people to see, which leads us to our third distinct advantage for churches advantage. Number three is that content creation and the sharing of that created content hits at a unique intersection of what most churches are looking to do. So what are most churches looking to do? Well, you can go back to Matthew chapter 28, verse 18 through 20. Jesus says, all authority in heaven and on earth has been given to me. Therefore, go make disciples of all nations, baptizing them in the name of the Father, the Son, the Holy Spirit, teaching them to obey everything that I have commanded you. Nick Clason (13:23): And surely I am with you always, even to the very end of the age, baked within the great commission, we find something that comes from the greatest commandment. Matthew chapter 22, where Jesus says you are to number one, love the Lord your God with your heart, soul, mind, and strength. And second, love your neighbor as yourself. What is the church meant to do? The church is meant to help people learn the ways, the methods, the mission, the the content, the character, the competencies of Jesus to adopt those things. So for believers to grow more and more into the image and likeness of Jesus. And also the church is meant to go to make disciples, to reach out beyond our walls, to share and show the love of Jesus. And short form, vertical video content hits at the intersection where both your church people are, and people outside of your walls are living. Nick Clason (14:19): And so both are scrolling through social media, both are scrolling through some sort of discovery algorithm on one of the four core social media platforms, Facebook, Instagram, YouTube, or TikTok. And boom, they're stopped with an inspirational message because it's a weekly thing curated by your senior leadership. And now they are stopping, scrolling and looking at a video and being encouraged, equipped, and discipled. All right, so now what? So with these three distinct advantages, now, what does this mean for you? Well, you might be watching this and you might be, um, a church leader who doesn't have any time to really do anything about that. You might be a, uh, marketing manager and you can't get your senior pastor to let you onto these platforms. So the first thing you need to do is you need to, uh, use a little bit of persuasion maybe, and show some analytics about the popularity of these discovery algorithm, um, apps, and the fact that every single social media platform is pushing and highlighting and promoting this type of content. Nick Clason (15:21): The other thing, if you're already live streaming your service, which Covid brought most people into that, um, then take clips, then watch through your sermon and, and take some clips and watch through them. If you are interested in, um, looking through some examples of ones that I have done in my own ministry and for other ministries of places that I am in partnership with, uh, hit me up, reach out to me. Um, you can DM me on Instagram at Clason nick or on TikTok at Clason nick to see some of those examples. Uh, but be looking through your live stream messages to, um, find two or three different clips that you can post and promote a week. Now, what if you're not live streaming? What do you do? Well, you can go back to another episode. I'll drop the, the episode link in the show notes. Nick Clason (16:08): But I gave my complete custom setup for it, creating YouTube content for churches on a budget. And the primary thing that I, I recommend is that I recommend that you, uh, pre film your talks. So I'll give you an example. I'm a youth pastor in a, a church with a fairly large auditorium, but we, the auditorium that I'm in is not the main auditorium. So we don't have all the bells and whistles to do a live stream. And so instead of us trying to jimmy rig a phone in the back or figure out a way to like drop $50,000 to retrofit our auditorium, uh, to do a good live stream, I take my camera on my phone, prop it up on a tripod and fill myself or any one of the other people on our team before we deliver the message live on a Wednesday. Nick Clason (16:53): So we use that to post on YouTube, and then we go back to that content to edit and, and clip out the things. So the other things that you need to be doing, um, as you're listening to sermons, is you wanna be listening to things that are good hooks. Uh, so yesterday I was sitting in a sermon, I was sitting in my, my church's sermon, um, and I heard my pastor give this analogy, this five finger analogy of how to learn and, and know and memorize God's word better. And I thought, boom, that's an amazing reel. So I'm gonna go find it and I'm gonna clip it up. Um, and so if you're interested in that, head to my TikTok or head to, uh, my Instagram to check out example of that or just DM me for the link, I'll show it to you Again, that's Instagram, TikTok. Nick Clason (17:33): Um, and my handle is at Clason, c l a s o n, Nick, n i c k. So, um, and then, uh, hone your editing skills. Here's the beautiful thing. If you don't have the, the best software to do it on a computer, you can do most of it on the TikTok app. So you can bring clips into your TikTok app and use the studio, uh, feature to edit that. Again, if you don't know how to do it. If you've never opened TikTok before and you're like, what in the world am I looking at? Head to the link in my show notes and grab our free ebook on how to edit and post a TikTok completely from start to finish. It will show you how to use the studio feature in TikTok, how to edit and how to, um, create clips that matter, that grab people's attention. Nick Clason (18:22): Um, and that stop the scroll. The biggest thing you're looking for when you're clipping things up is not just to put little clips of your pastor out there, but you're looking to find a good hook. And either your pastor says a hook creates a good hook in his talking, or if he doesn't, you can use that, that famous voiceover feature and say, um, you know, using like the AI auto sound thing, this is like five ways to memorize and learn scripture. Cuz I don't know that my pastor gave a good hook for that. So I'll do that, probably voiceover effect and then boom, I'll clip his thing up and I mean, he took probably five minutes on it and I'm gonna clip it down into under 60 seconds. So I'm just gonna make it quick, quick cuts fast, uh, memorable, and boom, it's gonna be out there. Nick Clason (19:05): So if you found this helpful, glad you're here. Thanks for jumping in. Listen, you have the message and hope that is available to the entire world. So don't be afraid or ashamed or shy to share it. Use social media. Um, lean in to hybrid to get the message of God's people out there, both to remind and remember, um, or to remind your disciples, the people in your congregation about the message from Sunday to be encouraged throughout the week, to continue to take steps more and more in their faith, to look more and more like Jesus and to reach those around us who maybe have not yet found the hope of Jesus, but can find that through the body and work of a local church. And you are directly in the intersection of that. Whatever your role is, pastor, youth pastor, digital specialist, church communications person, excited to have you with us on the journey. Nick Clason (20:02): We clip up little, uh, clips of these every single episode and drop 'em onto my personal TikTok at Cliff and Nicki can grab the link there in the show notes. Uh, we will have transcripts for this episode at http://hybridministry.xyz wherever you listen to this on whatever podcast platform catcher. Glad to have you with us. Glad you're listening in your ear holes. If you found this helpful, would you rate it, leave a comment, and maybe share with the, so that they also can, uh, learn about the importance people around. And we will talk to you next time. Stay Hybrid.

The Richest Man in Babylon Book NotesMore Content On Bookey Book Summary App Babylon, one of the four ancient civilizations, was a wealthy nation with countless gold and jewels but with limited natural resources. Its brilliance was entirely the result of human wisdom. The Richest Man in Babylon introduces ancient wisdom from 5,000 years ago and reveals how Babylon got rich. You will become enlightened about wealth and understand its most fundamental laws. These oldest and most effective laws of wealth can guide you from being penniless to success and happiness. Overview | Chapter 1Hi, welcome to Bookey. The book we are unlocking today is The Richest Man in Babylon.In the annals of history, Babylon was no doubt a shining star. It had gold and jewels in abundance, and rich people could be found everywhere. You may think the wealth was due to its natural advantages, just as the wealth of the United Arab Emirates is related to its oil abundance today. On the contrary, Babylon was situated in a barren, arid valley near the Euphrates. The natural environment was extremely harsh. There was nothing of value, and it was not along any of the main trade route. Many wealthy Babylonians were not born rich, and Babylon's success was not a gift from heaven. The success was the result of the hard work based on the wisdom of the Babylonians through generations.As Babylonians, their priority was to learn how to become wealthy. The king of Babylon once ordered the establishment of a lecture hall that could hold 100 people, so that the richest man in Babylon, Arkad, could teach people the secrets of getting rich. Arkad shared all the lessons learned over the years and asked those in the lecture hall to pass those lessons on to others.Good things never go out of style, and these self-made ways of making money still work in today's world. In 1934, a couple of archaeology professors at the University of Nottingham translated the cuneiform script on five unearthed Babylonian clay tablets. By doing so, they learned the astonishing secret of how an ancient Babylonian slave paid off his debts. They tried out the method written on these tablets, and they not only paid off old debts, but also accumulated a considerable amount of savings. This ancient wisdom we just mentioned came from The Richest Man in Babylon. The book uses fables to narrate the path to success from some of Babylon's super-rich.The author of this book, George S. Clason, was a famous American businessman and writer in the 20th century. He once published the first road atlas of the United States and Canada, and had quite deep experience in the publishing industry. He was also a master of wealth management, known as the pioneer of modern wealth management education. Starting in 1926, Clason published a series of wealth management pamphlets, using ancient Babylonian fables to illustrate his views. The pamphlets caused a stir in the banking industry and the insurance industry. They soon became familiar to millions of people, and were later published together in the book, The Richest Man in Babylon. The book has been translated into many languages and still sells well today.

SUMMARY In this episode, Nick sits down with Pastor and TikTok Creator, Rob Shepherd. They discuss how he started out on TikTok, where his ideas come from, and the boundaries he needs to set up so that he doesn't become addicted to the TikTok world and keeps it all in check! Full episodes and transcripts available at http://www.hybridministry.xyz Come hang with Nick on TikTok http://www.tiktok.com/users/@clasonnick Or subscribe on YouTube for his new e-book coming out soon! https://www.youtube.com/channel/UC9pjecCnd8FVFCenWharf2g SHOWNOTES Follow Rob on TikTok at https://www.tiktok.com/@robshep TRANSCRIPT Nick Clason (00:00): What is up everybody? Welcome to another episode of the Hybrid Ministry podcast. I am your host, Nick Clason. Excited to be along here with you and I'm excited today to bring you a guest. And so, um, this, this is Rob Shepherd. Um, he is pastor at Next Level Church out in Virginia. And, uh, Rob and I connected, you'll hear a little bit about how we connected, uh, but we connected cause uh, we have a mutual, um, friend, coworker. I mean, it's his sister, um, who, uh, I worked with his sister at a church I worked at in Ohio. And, um, we came together through just like some circumstances of, uh, doing a thing for his nephew. Um, a kid that was in my, uh, student ministry for a while. So, um, we met and just kind of became friends on Facebook or whatever. And then recently connected, um, more on TikTok. Nick Clason (00:56): I saw just a bunch of what he was doing on TikTok and, uh, kind of got onto his account. And, uh, I told him last week, Hey, I am stealing all of your ideas, uh, for our student ministry account because we needed a little bit of a refresh, um, in our posting, uh, rhythm, I would say. Uh, we had, we had done this thing where we were all kind of in charge of a segment of our, our TikTok posting calendar. Uh, but my, my coworkers were just having a hard time staying up with it. They weren't and aren't as, uh, TikTok and, you know, creating of TikTok savvy. Um, they just didn't do it as often as I did. And so, uh, posting would take them longer and they would avoid doing it cuz they didn't want to do it. Um, and it would take 'em longer than they wanted to, all these things. Nick Clason (01:46): So, uh, I started seeing Rob's videos and he had tons of fun stuff with just his kids and little games and competitions, a minute to win at stuff. And, um, so I went to his profile. I stole a bunch of his ideas. We started doing a lot of his things and then I just reached out to him. I was like, bro, you should come on my podcast. And he's like, I would love to. So I'm excited to bring you this interview with Rob. Excited for you guys to get to meet, uh, him. He personally has a TikTok account that's really active. He has a lot of followers, a lot of viewers, a lot of action, a lot of traction. So if there's a new for you, um, he has a kind of a wealth of knowledge on what it takes to, uh, run, manage, and grow a TikTok account. So, without any further ado, here is my interview with Rob Shepherd. Hey Rob. How's it going? Rob Shepherd (02:37): Awesome, man. Thanks so much for having me. I'm honored. Nick Clason (02:39): Absolutely. Hey, give uh, all tens and tens of my listeners. Just a quick, uh, overview who you are, where you are, uh, to what you're up Rob Shepherd (02:48): So. Yeah, I'm, I'm Rob Shepherd. I'm the lead pastor at Next Level Church. It's a church plant that I started 10 years ago. Um, I'm an author. I've written three books. My fourth book will be coming out in 2023. I have a wife, Monica, we've been married for 22 years and we have twins. They're 11 and they're in the sixth grade. Nick Clason (03:06): Awesome. So, uh, you and I connected cause uh, uh, your nephew was in my youth ministry in Ohio. Yeah. Um, and we did this super fun thing that I preached about and then your sister actually took me up on where, uh, a bunch of different people kind of invested in, in his life. And so we had this kind of culminating moment, uh, and that's where, that's where you and I met and I think we became friends on Facebook or something like that. And so I, I get on TikTok, um, when I moved here to Texas because I, before that I was just using my ministry TikTok account. Sure, sure. And I figured like, oh, I should probably make my own since I can't keep using my old ministry's algorithm anymore. Um, and you know, of course TikTok does that thing where it's like, you might know this person. Yeah. And so that's, that's how I, uh, you know, found you on there through that, through some linked contact thing, which I keep telling them not to do that yet Rob Shepherd (04:01): Somehow. Yeah, me too. Nick Clason (04:02): Here we are. Rob Shepherd (04:03): Yeah, it's so weird. Nick Clason (04:05): It's sketchy or something. I don't know. That's how they're, they're learning all of our information. They're gonna take over our world Rob Shepherd (04:10): A hundred Nick Clason (04:11): Percent, but that's fine. It's okay. It's okay. Um, and so, actually, you know, Rob, I just started watching your videos cuz so much fun. Oh, Rob Shepherd (04:21): Thank Nick Clason (04:21): You. Um, yeah. And, and then of course as a youth pastor, I was like, I'm gonna steal all of these ideas, . Um, and we did, but, uh, tell me just a little bit, how did you end up on like, TikTok? Was it like just for fun or are you doing it for like, ministry reasons, purposes to get your author like information out there? Like what's your, what was kind of your reasoning behind all that? Rob Shepherd (04:45): Yeah, so a hundred percent it was 2020. The whole world shuts down . Um, and like I have more time on my hands than than normal. Um, cuz we're not having public services. We can't be in the office. Um, like literally everything is shut down. Yep. And I kept seeing people post TikTok on Facebook and Instagram and I was like, what is this? Like, I don't get it. Like, how do they know these dances? And like, , how, like, what I don't, I don't understand. Like, it, this app doesn't make any sense to me. So I downloaded it out of boredom. Okay. And the first, I mean, the first few times looking at it, I was like, this is a, this is an app for 12 year olds. Like, I'm not, you know, there's no way. Like, yeah, I'm just not interested. But then, you know, there was like a couple nights where I couldn't sleep or whatever, and I would just like, let me see this TikTok thing and, and I would get sucked in. Rob Shepherd (05:39): And then you start watching videos and you're like, why is it two in the morning? Like, yeah. What is happening here? Um, and so after about a week of just kind of stalking and watching videos, I was like, you know what? This looks like some fun. And so 2020 was stressful for a lot, lot of people. Mm-hmm. , um, as a lead pastor, navigating, shutting down church when to reopen, um, it was very stressful for me mm-hmm. . And so starting to make these videos was a creative outlet. So I just started making, um, literally just to have fun. Just something to get my mind off of the stress. And then one thing led to another and we got a couple followers and that's what happened. Nick Clason (06:19): And there we are. Yeah. So that's your, like, that's like your personal, like that was something that you just kind of did for fun. Yeah. Have you dove into it, uh, at like a ministry or church-wide level yet? Or is it mostly just something you're doing on your own? Rob Shepherd (06:33): Yeah, so, um, TikTok is interesting to me because if, if you start it like, like your youth group's, TikTok, you can gain a following because people that are gonna follow you are probably other youth pastors or churches or they're interested in it. Mm-hmm. , because I started, um, doing just silly like games and, and that kind of stuff. My out of, you know, my 157,000 followers, they don't give a rip about what I do. Right. Um, anytime I post personal things, videos, tank mm-hmm. and no one's like, oh, you know, um, there's a few times in lives, like any, anytime I go live, I I'll tell people, Hey, I am a pastor and um, you know, and you don't have to be a Christian to follow me, but, um, and you know, there'll be some people who will say, oh wow, that's interesting that you're a pastor. But like, I've posted about my books before. Nobody cares. Yeah. Um, posted about our church, nobody cares cuz I didn't start it as that ministry, the ones that have success on it. Start it with like, the intent of I'm gonna start it for ministry or, you know, books, selling books or, or whatever. Nick Clason (07:38): Yeah. Absolutely. Um, I, I, yeah, I've even noticed that too, you know, with my own, like, it's, the thing that the algorithm has done is like TikTok has absolutely changed the game on social media, right? Mm-hmm. , so like before a church would have a page or an Instagram account or whatever, and then they'd tell their, their church people come follow us. And then we would all just post announcements about like our church potluck and Yeah. Doing things like that. And now TikTok and subsequently reels on Instagram and Facebook, YouTube shorts, like they're all about just like discovering people that you've never discovered before. Yeah. Like, you know that on your homepage there's the following and the four uab and like I'm never in the following. Rob Shepherd (08:25): Yep. It Nick Clason (08:26): Only puts me there after I post a video and then I'm like, these are a lot of people I know. And then I'm like, oh, that's cuz I'm in the following section. And they just did that to me. Yeah. So it's, it's such a different, and so from a like a ministry standpoint, it's such a different mindset of like, what are we doing on here? Sure. And like, who are we trying to serve in a lot of ways. Sure. It'ss almost like a, it's less of like nurturing your own people and more of like trying to reach people, you know? Yeah. And is there merit to it? I don't know. It's so, so new. Yeah. And that's the thing. Sure. So Rob Shepherd (08:57): Yeah. I I think, oh, go ahead. Do you have a question? Nope. I don't wanna interrupt you. Go ahead. Yeah, I, I think to that point, um, so, you know, in Jesus' day and age, the gathering point would've been like a well mm-hmm. and it's where the people went mm-hmm. . And so we see at times Jesus would go to where the people are. He would go to the well, like, you wanna go and gather an audience. Well, for a lot of a long time the church has acted like our building is a well, but no one in the community is coming to our, well no one has. That's Nick Clason (09:27): Good. Yeah. Rob Shepherd (09:27): But where is everybody? They're at the well called TikTok. Mm-hmm. There's over a billion people on TikTok. Mm-hmm. Over a billion. Mm-hmm. Um, and so, you know, I've had some success on social media, on, you know, Facebook or Instagram, but nothing like TikTok. Um, you have the greatest chance to reach people now. It's a lot of hard work. It's not a guarantee that you'll reach people, but you have a greater chance to reach people and influence people and be around them. And so my TikTok is not explicitly like, I'm not a Christian TikTok, um, but I will subtly try to, you know, I'll wear a a a t-shirt that says, you know, a Christian message on it or, um, you know, I'll try to highlight in kind of a subtle way to say like, I've got all these thousands of people watching, um, let me try to gain influence. It's a long game. It's, it's slow. It's, you know, it's not a, a quick, you know, thing, but that's where people are. So I wanna gather around them and try to gain influence with them. Nick Clason (10:20): Yeah, absolutely. Like I, and like I said, it's, you know, how, so someone's scrolling through, they stop on your video and then the next one they're onto some like, stupid trend or stupid dance. So yeah, I think there's the pushback, you know, from other people is gonna be like, well, are you really making a difference? Or, you know, whatever. Like, is that 32nd clip enough to like influence and change someone's life? And like I said earlier, I don't know, um, sure. But what I do know is that the, a the landscape of social media is changing. B the landscape of our culture post covid, gen Z and the digital mindset is completely shifting. So this is the, the direction everyone's headed. And I'm sure there'll be some adjustments and pivots along the way. But for the first time in like social media history, every major platform is all in on this style of video. And I think the unique position that churches find themselves in is that, uh, this actually lends itself very well to what pastors, speakers, church people do on a regular basis. We create and produce content on a weekly basis. So for the first time we can take snippets of what we're doing and re-broadcast it. And also for the first time we can do that basically across the four major platforms without any consequence. Cuz they're all sure they're all going all in on this, you know? Sure, Rob Shepherd (11:40): Sure. Nick Clason (11:41): So the thing, like, the thing that stood out to me about you, uh, was like just the amount of fun that you have on it. Right. And I think a lot of times in this conversation, it depends where you land, right. But especially if you're like a church trying to like do digital ministry, you feel this need and this pressure to like share this deep theological truth, um, on TikTok. And if you don't get millions and millions of views, like you're, you, you didn't do it. It wasn't sure. Beneficial, advantageous. Um, so what, like, what predicated for you? Just like going all in on like, just the jokes, the fun stuff, the games, the competitions. Like I just love watching your family, like just having a blast together. Yeah. You know, doing things. Rob Shepherd (12:24): Yeah. Yeah. Well, I, for us it was just really natural. It was, um, we like filming these type of things. Um, we, we like doing, uh, coming from a youth ministry background there, a lot of the stuff that I do is recycle games that I used to play with, you know, my students and Yeah. Now my, my kids are, you know, 11 years old, sixth grade. And so, uh, we recycle, uh, uh, a lot of that. But I will say bigger picture for me is that there are a lot of church circles where it, it, it is almost like, uh, it's almost like God doesn't have a sense of humor. Like Yeah. Everything has to be serious. And, and I think there is a seriousness and there is a, a reverence that we should have towards God. But if you read through the scriptures, there's, there's whole festivals that God told people to have. Rob Shepherd (13:15): Mm-hmm. And in our culture, we have lost, uh, no one looks to the church to have fun. No one looks to the church to have fun, like parties. Like, if you wanna have fun, go get drunk, go out to a club. Yeah. But like, why, why shouldn't we set the standard towards no. Like, we've got the greatest news in the world. If anyone should be joyful, it should be Christians. And so let's have, let's have some fun, um, and, and do and show people like, Hey, you can have a great time and you don't have to cuss. Um, you can have a great time. You don't have to be half naked. Uh, you can have a great time and, and you, you don't have to be drunk. Like you can have good, clean, wholesome, fun and do it in the name of Jesus. Nick Clason (13:50): Yeah. No, that's really good. So, uh, couple, I now just want to get like specific and ask some like, just kind of fun questions. So what is, what video, uh, have you posted on your TikTok that has gotten like the most traction, the most likes? The mo went the most viral. Rob Shepherd (14:07): Yeah. So, uh, so, um, uh, you know, I was on TikTok for, uh, I wanna say, so I got on in 2020. It's 2022. So going on two years, it'll be three years I guess next, next March or, um, so for my first year, um, I had decent success, but it was nothing crazy. Um, I gained, uh, in, in year one I got up to 10,000 followers. Um, but I never had a video that had a million views. I had a few that like, were close 800,000, 900,000, but I never hit a million. Um, year two, uh, it was the summer, uh, Olympics and my wife said, Hey, we should do an at-home Olympics competition with our family. And so we invited a couple friends over and just did like, almost minute to win it type games. Yeah. But we called it at Home Olympics. Rob Shepherd (14:58): And I did like eight of these videos. And, uh, most of them didn't do great, but like, one of 'em was like the fourth one, uh, it, it took about two or three weeks, but it, it hit over a million views. Yeah. Um, and that's when I was like, okay, people like watching us play these, these games. And so we started doing some more of those. And then, uh, by November of of that year, um, I, I posted a, um, there was this trend that kind of went around, uh, like imposter where you have like, uh, you know, three waters and one vinegar mm-hmm. , and, you know, people gotta, you gotta guess who, who drank the, the vinegar. Um, so we were like, Hey, that would be fun to do with our family. And when I was a youth pastor, um, years ago, I, I used to do this thing called Dr. Rob Shepherd (15:45): Dare, where I would trick the students. And so, uh, if you take, uh, like a, a tub of vanilla ice cream and you scoop out all the ice cream and you fill it with mayonnaise and then you freeze it, it scoops just like ice cream. Okay. So back when I was a youth pastor, I would say, Hey, we're gonna have a ice cream eating competition. And, you know, I'd get my two volunteers and I'd scoop it out and they would think they're eating two scoops of vanilla ice cream. But then I would say, ah, you know, Dr. Dare gotcha. This is mayonnaise. Let's see who can eat the most mayonnaise. And then, you know, set a 32nd timer and they have to eat the most. And so, um, I was thinking about this imposter thing. I was like, you know what, we could freeze, uh, mayonnaise and do three ice creams, one mayonnaise, um, and let's just, let's just do an imposter. Rob Shepherd (16:26): Yeah. Um, and so we did this imposter video and I closed my phone and we went out shopping and, uh, we were at Target and I was like, I told my wife, I said, Hey, can I, can I look at your phone real quick just to see, uh, I wanna see how our TikTok is doing. And, um, it was like an hour later and it had like 17,000 views. And I was like, wow, okay. That's, that's pretty crazy. Uh, by, by like, you know, that night, um, it was like 800,000 by the next day it was, uh, like up to 2 million. Yeah. Um, that video currently, I don't look at it, I, I've kind of lost track of it, but last I checked it was at like 59 million views. Wow. Um, and so it has gone, it like there's people that are speaking Chinese and German, like there's all sorts of languages that have hit on this video in the comments Yeah. In the comments . Yeah. But that, so that imposter one, um, we've, we've had multiple now that have gone over a million. We've had a few that have hit, uh, you know, 10 million, uh, 6 million. Uh, but the biggest was that imposter one with the mayonnaise and it, it's at like, I think 59 million. Nick Clason (17:33): Yeah. And like I was telling you this week, like we, we tried a couple year of those. Right. And so we've, uh, we've done a few of those like on our team. Yeah. Um, and so our first one hit this week and we had an event last night and it was just fun cuz there's a lot of people like kind of talking to us about it. Yeah. Like, I totally thought she had it, I didn't Yeah. Like, you know, all that type of stuff. And so I think, you know, sort of like my heartbeat, uh, behind this podcast right, is like, I don't think that, um, digital ministry only is necessarily the best way to approach reaching people. I think it can happen. Um, but I think it's difficult. I think Covid showed to us like some of the limitations of it a hundred percent. Nick Clason (18:19): However, like the completely reliant on, on, uh, in-person, um, without any sort of digital expression at all, um, is very much like, Hey, come, like you said, come to our gathering place once a week and then we'll see you next week. Right? Yeah. Like, people still live lives 367 other hours of their, their week. And so how do we show up in, in those spaces, in those dead sort of spaces? And like you said, where people are, they're online, they're, they're jumping on their phones. Um, oftentimes, let's be honest, they're jumping on their phones to be entertained or maybe inspired. Um, but they're not jumping on their phones to be reminded about the church potluck in two weeks. A hundred percent jump. They're jumping on their phones to watch something silly. Like, I don't know about you. Like me and my wife will just get on our phones after the kids go to bed and she'll be on hers, I'll be on mine and we'll share stuff to each other like across the couch. Nick Clason (19:12): Yeah. Like, Hey, did you watch that thing I just sent you? Um, or we'll, you know, I'll turn it and show it to her. And so I think that sort of archetype of just like fun, entertaining, um, your church can, can be that, you know, you can set that example, um, and do it, uh, just for fun. Like I said, if nothing else, not even necessarily to try and go viral. Um, sure. But for your people, it's a way to, to engage. And like I said, so one of the way, one of the things I'm doing is I'm taking all that TikTok stuff. I'm also putting it on reels. Yeah. But then I can use that, uh, on our, our Instagram feed or our Instagram stories, which is often we're more of our actual followers are coming across our content. Yeah. So like I shared that imposter video that we did, uh, but I shared it to our story and then I just put like a, uh, the poll question sticker, like, who do you think it was? Yeah. And let people vote, right? Yeah. And so it's just another kinda layer way to like engage with your people. So even if you're listening to this, you're like, I don't know, I don't know if my goal is to reach 12 million people, like you don't have to like, that doesn't mm-hmm. that doesn't have to be the end game or the end No. The end goal in all this, you know, so Rob Shepherd (20:19): Well, and I, I would say to that fact, if you go chasing views, TikTok will drive you crazy mm-hmm. . Um, because the videos that I've put a ton of time in and I'm like, this is great. We've edited this. Like I've spent so much, I scripted this out, they flop mm-hmm. , um, you know, and a video that you don't even think about. Like I, I had a video, we did a video, we, we do this thing for my kids' birthdays, for all our birthdays where we flip a birthday cake. Yeah. And, um, my daughter flipped hers and her, her facial reaction was so great cuz she didn't, she, she caught it upside down. And I posted that video on their birthday, which is March 30th. Um, it did nothing mm-hmm. Like literally did nothing. Two months later it went viral. Hmm. Um, and it's that 6 million views right now, but if you chase views, if you do something for the views, you'll be so disappointed. Rob Shepherd (21:08): Yeah. Or I, I would say for anyone listening this, um, you don't have to duplicate someone else's TikTok, be authentic to who you are. Do what, what interests you. My family likes doing these games. Yeah. So it's very authentic and real to us. But if you don't like doing those games, don't go chasing that. If you don't like dancing, don't do dances on TikTok. Like Yeah. Don't do that. There is a niche for almost or niche, however you say it. There is a, a, a niche for almost everyone. Yeah. Um, you've gotta find it and be consistent. And when it's authentic to you, you can find an audience. But it, it takes, it takes time and a lot of work. Nick Clason (21:39): Yeah. All right. So that, so then another question I have, so those are your most viral videos. Yeah. What's your favorite video? And maybe like you said it, you put a lot of time into it, effort into it, and it didn't, it didn't do anything like, but what's a, a favorite video or two that you've done that maybe didn't go viral, but you're like, yeah, this is really cool. I still really liked it. Rob Shepherd (22:00): Yeah. Um, so I might have like recency bias, but there's one that I filmed a few weeks ago, uh, with my kids and my son does not love being on camera. Um, my daughter will, will she, she's more of a little bit of a ham, so she'll, she'll jump on with me. Yeah. Yeah. Um, but we did a video to, uh, uh, a sound, we, so we didn't create the sound. Um, but she is playing, um, she has wrapping paper rolls and she's hitting my head and it's making like the drum noise. And my son took a cardboard cutout that we have of elf and he puts it into the background so he's controlling that she can't see him, but it gave him something to do. And, uh, it was just the three of us that, that made it. And it was so fun to make. Yeah. Um, it has not taken off at all. Uh, and so first I posted it once and it, it, it did not take off. And so like a week later I posted it a second time just hoping it would like, kind of take off. It hasn't taken off either, but that was the, probably the most fun I've had. And, and one of the ones that I'm like, I love that cause I did it with my kids. Nick Clason (22:59): Yeah. Yeah. So let's talk a little bit like just nerdy kind of like strategy stuff with that. So yeah. Uh, talk about what you've seen in the algorithm and um, and views and whatnot about, you know, you said like re reposting it. So are you like deleting the original video or are you just never taking it back onto your feed to try and like catch catch that lottery ticket again? Yeah. Um, and like, how, how many times would you do that with a certain video? Would you do it more than two times? Um, or what have you done, you know, that you've seen work? Rob Shepherd (23:35): Yeah. So here's the thing about TikTok, what you said earlier is what almost everyone does. No one hangs out on the following. They hang out on the for you page. Yeah. So if, if your videos don't get on the for you page, people aren't seeing them over and over again mm-hmm. . And so it doesn't hurt you to repost something and just see like, Hey, did this, you know, did it flop because no one, you know, is the wrong time of day or whatever, or Hmm. You know, whatever. So it doesn't, it doesn't hurt you to repost. And if you'll notice the people that consistently go viral, they repost the same type of video over and over again. Yeah. It may have a new tweak to it, but once they find out what do people like, they just do that over and over again. And then eventually they'll come up with a new, you know, twist or whatever. Rob Shepherd (24:19): Um, but there's a family that I, I follow that they've got, you know, like 2 million followers and when I scroll through their page, like I go to their direct page, it's the same video once every four videos. There's like, they just repeat it over and over again. Yeah. Um, and so yeah. I, I think, I think go for it. If you, if you, it's not like Instagram where people will, will criticize you or say, I've already seen this or Facebook, uh, it's all reliant on the for you page. And so if it didn't go viral, probably no one saw it on the for you page. You just repost it again. Nick Clason (24:52): Yeah. Yeah. You're right. Man, that's so, that's so interesting to think about cuz we've been so conditioned by the curated feeds, you know? Yeah. And everything that Instagram and Facebook were like, it's just, it's an, it's a brand new day out there on social media. And, and the reason I can say that like confidently Yeah. Is cause every other platform is ripping TikTok off right now. Like mm-hmm. , every other platform is going all in Instagram about three months ago, converted every video to a reel. Yep. Um, YouTube tried shorts didn't work and they, they took it down and they're tweaking it and bringing it back. Not because they don't want to work. They, they did some stuff I think on their backend to promote it even more. So everyone is saying this is, this is the new wave. So it's it, but it's a new wave of thinking too. Right? Yeah. Um, yeah. So it's, I that's so, that's so crazy to think about. Um, Rob Shepherd (25:49): Yeah. And I, as far real quick, as far as taking, taking down a video, um, so I know Instagram ingrained in a lot of, especially teenagers, that if it doesn't have a certain amount of likes take it down. Um, cuz they're like mm-hmm. a ashamed of it or, or you know, whatever. Um, do not do that on TikTok. I think it is a massive mistake. Mm-hmm. Very few people are just scrolling your profile and give a rip about how your videos are doing. That's good. Um, but what happens is, especially now, cuz this year TikTok has converted itself to be more of a search engine. Mm-hmm. , it wants to be more like YouTube. So like I have videos from last Christmas games that we played that are going viral right now Mm. Because people are searching for Christmas games. Mm. And so, like, I had a video that had a few thousand views last year. Right Now it's, it's, I mean, it's got thousands upon thousands of views from this year, year a year later because people are now searching for Christmas games or, or, or whatever. Mm-hmm. So I, I don't delete, I don't delete anything. There's been a couple that I have privated or I've turned to like friends only mm-hmm. , um, you know, but, uh, I, for the most part, once it's out there, just like see what happens and it could be six months to a year and then it'll take off. Nick Clason (27:02): Yeah. That's so good too. Think about it, the, it's come in like a search engine, so churches, church leaders, like you can answer questions that people might search like Yep. Questions about God, about faith, about theology, about like, some deep existential things that, like Rob Shepherd (27:21): Marriage relationships Nick Clason (27:21): You're all going to be looking at. Absolutely. Yeah. I mean, you can show up in Yeah. In those searches. So that's good. Yeah. All right. So the last, just the last little thing I wanna touch on here before we we sign off is how do you personally, uh, not get sucked into the addict addictive side of social media? Like the fact that, you know, you can be chasing likes, views, like it's, I mean, it's scientifically proven that they're built, our smartphones are built to be like dopamine hits, which are the same things that like drugs, uh, or pornography give us, right? Yeah. So like, what are some just sort of personal guardrails or things that you do to protect yourself or your family or your screen time or those types of things as you're, um, also producing different and lots of content? Rob Shepherd (28:10): Yeah, yeah. You know, so I a hundred percent got sucked in, in, into that, um mm-hmm. . And, uh, I would say the, the first thing that really, uh, impacted me is when we first kind of started going viral. Um, I thought, you know, this is it. Like, and it was so nice. Every time I opened my phone I had 99 notifications and it was so cool. It was like, man, you know, people are loving it. But then after a couple months I hit a dead zone and my videos, everything I posted, it didn't matter. It just flopped and it messes with your head. It's like, well, what's wrong with me? Does my content stink now? And like, it's not the case. Like, I don't know what happens with the algorithm, but the algorithm giveth and it take it away. Like there are, there are just seasons where it's like, no matter what you post, no one's gonna see it. Rob Shepherd (28:57): No one's gonna care. Mm-hmm. . And then there's other seasons where like you could sneeze on, on camera and it's gonna go viral. And so, um, that kind of seasoned learning helped me say, okay, I, I don't need to, I need to get off my phone. I don't need to be obsessed with it cuz I can't control it. Mm-hmm. , once the video is posted, I can't control if it goes viral or not. And so typically when I post a video, I shut my phone off and I don't get on TikTok for a while. Um, and just kind of let it sit and then, you know, I'll, I'll open it later. Um, also try really hard, uh, for family time. Um, which the nice thing about making tos with my family is that we get to do something together. Yeah. Um, before they started making 'em, it was me by myself. Rob Shepherd (29:39): Yeah. And that, my wife and I, we had to have some hard conversations cuz it's like, you know, we're watching TV and I would go make a TikTok and it would only take 15, 20 minutes, but it's 15, 20 minutes away from them. Mm-hmm. now we make a lot together. And so that, that's also been, but yeah, trying to shut off the phone. Um, trying not to, to let it consume your, your mindset and it'll make you go crazy if you're, if you're looking for likes or looking for, how's this video doing mm-hmm. now I just post and, uh, just let the album do its thing. Yeah. Nick Clason (30:09): No, that's good. I think, I think it's just acknowledging like they are trying to suck you in. So Yeah. A know that and then b like as a social media creator, pastor, producer, whatever, ministry leader, just have this self-discipline to put it down, walk away. Yeah. Maintain that walkaway power. So yeah. All right, man, let us know, uh, where can people follow you on TikTok? Tell us about Yeah. Your book coming out, like where they can grab all that type of stuff. Rob Shepherd (30:39): Yeah, so, um, I am, uh, at Rob Shep on TikTok, uh, Instagram. It's at Rob underscore Shep. Um, Facebook, I'm Rob Shepherd. Um, so, and I'm on all those. Uh, I don't ever check Twitter, but you can find me on there too, . Um, but, uh, yeah, so TikTok is at Rob Shep. Um, new book will be out, uh, hopefully by February, um, February, March. And you'll be able to find it on Amazon. But it, uh, all my books are on Amazon, Barnes and Noble, anywhere you go to buy books, especially online. Yeah. Um, you, they, you can get a copy of, of my book. And so I've had, uh, three books out. The first one's called, even if You Were Perfect, someone would Crucify You. The second one's called You Misspelled Christian, and the third one is called Kill the Jerk. And so, um, those are my three books. And then, uh, fourth one is about, uh, when offense knocks and about not getting so offended. So, Nick Clason (31:31): Mm. That's good. Love it. All right man. Well thanks so much for your time Rob Shepherd (31:35): During Yeah, thank you. Crazy Nick Clason (31:36): Busy Christmas week. Um, for sure. Appreciate you making some time for it. Talk about TikTok a little bit. Um, yeah, some fun stuff. So, and uh, yeah man, we'll talk to you next time. Rob Shepherd (31:45): All right, sounds good. Thanks for having me on. Nick Clason (31:47): Yeah. Later, bro. Rob Shepherd (31:48): All right. Nick Clason (31:50): Well man, I hope that you guys enjoyed that conversation. Uh, I know even as I was having the interview with him, I learned a couple of things and he made me think differently about a couple of things in managing, uh, my TikTok reels, YouTube shorts, all the different accounts that, um, are promoting short form videos. So I hope that was beneficial and advantageous for you. Hey, if this was helpful, go uh, share it with a friend. We're gonna be posting some clips of this over on my personal TikTok at Clason, Nick, uh, check that out. And here soon. Um, I will be dropping a video, um, I believe next week, um, at the start of the new year on the framework, um, for posting a TikTok. It's called, have I Ruined My TikTok account yet? A guide for posting a TikTok from Start to finish. Nick Clason (32:38): Uh, it's gonna be complete with an ebook, um, as well as a tutorial video. And so excited to have you guys check that out. You can head, uh, to the show notes hybrid ministry.xyz/ 0 2 4, uh, to subscribe to my YouTube channel and, uh, to join my TikTok follower list, if that's something that interests you, or if you just want transcript notes from the show. We provide transcripts for every single episode completely for free at zero cost to you. We hope that you find it beneficial and advantageous. And also, would you just do us a favor, share this podcast with a friend, subscribe, rate. All those things will be an incredible gift to us here in the weeks after the Christmas season. Um, our gift to you is to continue to deliver meaningful and useful content every Thursday. Um, and a gift back if you so desire would just be, uh, a rating. Nick Clason (33:35): You would love that so much. Just open your purple podcast app on your phone, give us a five star and, uh, that would be incredibly generous and we would thank you so much for that. So, um, like I said, anytime you need anything hybridministry.xyz, there's also a, um, articles tab there. We're gonna start posting some more articles and writings and things like that. So, um, that's where the ebook is gonna be found. So just check that out. That's so interest to you. But until next time, we'll talk to a happy New Year and see you in.

In this episode Sean B and Tyler sit down with author JD Clason and discuss his book, 'Salvation', which released on December 13th, 2022. Also we do some pretty deep Would You Rather's. It's a fine time for sure! To purchase 'Salvation' by JD Clason follow this link!: https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0BNP4434S%3Fref_%3Dcm_sw_r_mwn_ts_38HPMZZDCNNVTQ4A8GVQ%26fbclid%3DIwAR0mHCSQg5NCyE0WgteDTVGto5PVqbc_jowlwaDzZm0-CxIgPv8A-pT-3s4&h=AT35YWbUt0I6_jB3rS9qxUbmDUQni6j-XWIs_eQxqRdlBMgds7ZqMsut9g6iuHFbvb5ciH00b3_KG8eHdsglg42C1qI0kRAhpr_uyhD6cQ2E6gE9ZhCPm5xlKl4j7jW_vunVhY--sHYNE00FsQ&tn=-UK-R&c[0]=AT2p-Ouu851i64x1DKDpblomU-Qt8pEI2JDG0C0qmRI73T1-OAldmR48OxXGUTFLHObgyU7jyYtf60OgkmuUqQEcRLThJTXUQ7pjFOF-BbC1ISbbOX14E03fvmKcTkRt5HGtF5b-YZQu8uQsFYhRdaoHaEmWyooaxdFFQUaTODRy4__-JMmmz9yPIBJ6WR57C67DsDkmeXaf This podcast is powered by Pinecast. Try Pinecast for free, forever, no credit card required. If you decide to upgrade, use coupon code r-9e0649 for 40% off for 4 months, and support Mind Snacks.

SUMMARY In this episode, Nick recounts his experience with his most recent move and his moving company, and pulls out some wisdom he discovered along the way about how to approach ministry and more particularly, Hybrid Ministry. Learn to Think Digital, Be Kind and Be Clear! Follow us on twitter at http://www.twitter.com/hybridministry Or online at http://www.hybridministry.xyz TIMECODES 00:00-01:19 Intro and Housekeeping 01:19-05:47 Thinking Digital 05:47-09:07 Kindness goes a long way 09:07-12:17 Be Clear 12:17-15:02 Outro TRANSCRIPT Nick Clason (00:00): What up everybody? Welcome to episode number 13, um, of the Hybrid Ministry podcast. I am your host, as always, Nick Clason. And, um, bad news, Matt is in Spain, and, um, he just started a new job. And so I was talking to him last week on the phone and he has to figure out his computer situation. Doesn't even know if he is gonna have one or not. So listen, there may be some changes on the horizon. He may be back. Maybe I'll figure something out. Um, maybe not, but that's okay. Um, and I'll just be honest. Um, my moving truck came in today, Oh my word. It has been 10 days of sleeping on an air mattress. And I don't know if you've seen that TikTok about corn. It's such a beautiful thing. Uh, but if you go follow me on TikTok at Clason, nick, it's c l a s o n, no Y in there. Nick Clason (01:00): Um, I just posted TikTok about how my bed is the most beautiful thing, not corn. Sorry kid. Oh man. It's so good to sleep on a, on a regular mattress again. Uh, actually I haven't even done that yet. I am recording before I go to bed. Um, all that being said, probably gonna be a pretty short pod. Uh, but I wanted to talk a little bit about this idea. Um, and I just wanna brand it. Say, um, let's try to think digital, um, why we're not gonna think digital because of digital for digital's sake, right? But what I wanna do with thinking digital is, first of all, couple of ideas. Number one, uh, when things are made digital, it's just easier, right? And so, you know, I think there's sometimes this notion in church of the fact of like, if you're gonna follow Jesus, it's gonna be hard. Nick Clason (01:55): So we're not gonna make it easy on you, so suck it up. And if you wanna send up to serve, we're not gonna give it to you in two clicks. You gotta go talk to Carl, who's the head usher and get on Carl's Excel spreadsheet, right? Or whatever the case may be. But digital is just so much easier. Um, I'll give you an example. Talking about my moving company. Um, they took my stuff 10 days ago or so in Chicago and, um, no one was super clear with me about what the process was gonna be. So, uh, the next day I just called the company. I was like, Hey, so how do we like schedule this? They're like, Oh, we'll call you. And that was it. And I just, uh, there was some stuff and moving companies are never like the most upright, forthright. So there was just some stuff that like concerned me a little bit. Nick Clason (02:51): And so, uh, I wasn't, I was not okay with that being the only answer. And so I wanted to continue. I stayed on 'em, I stayed hot on their tail. Uh, but it was a pain in the, But let me tell you what, like, uh, they did not have an infrastructure for somebody who was interested in knowing the whereabouts of the contents of their house. Uh, their, their infrastructure was when we're ready to bring you your things, we will tell you. But until then we got nothing for you. Um, compare that to Amazon, Who has an updated ETA delivery? Lets, you know when the item is 10 stops away from your house and you can track it on the, on the map. Like, uh, what I was thinking I should have done, you know, after, of course everything's loaded and I'm here in Texas just waiting for my stuff to arrive. Nick Clason (03:48): So I was like, Man, I should have put some sort of find my iPhone or GPS tracking device or something on the truck just so I can know where the contents of my house were sitting. You know, like that, that has just been interesting to me. And you know, I don't think that this moving company has any desire to, uh, to change their ways, you know? But I was reaching out, I was thinking about reaching out to 'em and just saying, Hey, you know, if you had some sort of tracking system or whatever, like that would've made a my life a lot easier, but b, yours as well. Cause I wouldn't have called you 36 times trying to figure out where everything was. So think digital. How can you make it easier? How can you give, uh, an how can, how can you give a, uh, user experience one that's just a little bit easier? Nick Clason (04:39): So think about someone at your church wants to sign up to serve. Can they find that information on your website? If they want to attend your church, can they find that information on your website? If they want to join a small group, do they have to ask somebody what in the world the name of this small group means? Because it's some acronym that you created 36 years ago that no one even really remembers anymore, but everyone just calls it the Frog Group. And you're like, Oh yeah, what's that mean? Like, fuck yo. Yeah. Fully rely on God. Yeah, Carl named it that 10 years ago, right? I don't know what my vendetta is against Kyle, Kyle, Carl, but what, like, do you have something, um, that's clear and that makes it easier for the person? Because the fact is, like, as things get more difficult, uh, people just tend to give up. So keep that in mind. And you're like, Well, that's not committed. Yeah, it's also just human psychology. And so it's not that people aren't committed, but, but make it, make it like, make it accessible for people. Make them be able to attach to it. Nick Clason (05:48): All right? Another idea, um, I had on thinking digital is, is this, um, again, tales from a moving company. Um, the customer service of this moving company was awful, right? So the movers, um, in Chicago were fine. The movers in Dallas, uh, they were super kind and so, so much better than the movers that I had in Chicago. Um, the guy who sold me, uh, the truck and everything, great guy. Um, but also like, not total, not sure if he was totally truthful. And then, but the person in between, they put me in, in touch with, uh, George. So George sold me on the moving company and everything like that. They put me in touch with George's manager. Her name is Pauline. And, um, I don't know if I've ever met somebody who is, uh, seems so annoyed with human contact in my entire life. Nick Clason (06:48): And I'm not trying to be mean, and I'm not trying to be like a, an an awful Christian, right? But like, she had no desire to talk to me. Like her company held the contents of my entire life. And I was just calling to say, Hey Pauline, how's things going? Any idea on the eta my truck? Again, mind you, they have no way to let me know that. Like, they just give me a window and say that's when it's gonna be. So I'm just supposed to be okay with that, right? Meanwhile, everyone I'm talking to is like, that's taking forever. That's crazy. Why is this so long? And then I'm talking to them and they're like, No, it's not, it's not that long. Like, you just feel like it's long. It's really not that big a deal. Like what? What? Right? You know? So it's like I call her and I just felt like I was annoying her. Nick Clason (07:36): She's like, Hello. Um, and so be kind to people like figure out the best way in which you can, um, make people's lives easier. Like how, how is your interaction with that person going to make their life easier? And then let's think about how you can do that digitally. Because the fact of the matter is, if you're a church, you're probably only only interacting with someone on a Sunday morning or maybe a Wednesday night or some midweek type of deal. How can you also bring that level of customer service? How can you bring that level of joy and satisfaction to your digital channels, to your social media so that the people that are following you, so the people that are engaging with you, are seeing the joy that Jesus has brought into your life. And you're exuding that not only in your in-person interactions, but also in your digital interactions. Nick Clason (08:26): See, that stuff matters. And I'll just tell you, as somebody who's been on the other side of a not so joyful person and company, um, it has made my experience with this company terrible. I I will never use them again. And quite honestly, this is like the third move I've made that's been significant, where I've had to load up a truck and all that stuff, and honestly, they probably did the best job of any moving company I've ever done, uh, as far as like the actual loading and the actual wrapping of a furniture and all those types of things. But the reality is I'll never go with them again. Why customer service? They made me feel terrible and they made me feel stupid the entire way through. Last thing, be clear. Be clear with what's going on. Again, um, tales from a moving company. So, uh, this guy George, he, he books me, uh, for, um, a, you know, a price. Nick Clason (09:22): And he says, I'm overestimating based on what you're telling me. So you're probably gonna pay less. Guy walks in Chicago, and he's like, uh, it's actually gonna be $3,000 more than, um, what George told you on the phone. Like, hold on a minute, right? Like, that's a lot of money. And uh, of course in reading the reviews, it sounded like this was standard practice for this company. Um, but, but then, right? Like I said, then they drove away. And it wasn't until later that night or the next day, we were dawned on me, I was like, Wait a minute. I don't know how to schedule pick up. I don't know when to expect my truck. Like, I, I have no idea, right? Like, I just, there's no clarity on the process, right? And so think about if someone wants to volunteer in your ministry, are you clear on what the steps are, right? Nick Clason (10:17): Like I'm a youth pastor, and so to volunteer in youth ministry, in most cases, and in most churches, it's gonna be, uh, quite, quite cumbersome to be honest with you, because we're gonna be running back around checks and we're gonna be probably checking references, and we're probably gonna be having you do some sort of, uh, training, um, that, you know, some video training on, you know, sexual abuse or, uh, mandated reporting or the child protective services laws in your state, or whatever the case may, right? Like it takes a lot to get you into a position of influence and into the same room with a bunch of teenagers, rightfully so, as it should, right? But be clear, if someone's like, I wanna volunteer youth ministry, great, you're on the team, and then they get home and they have 37 emails from you, from your admin, from the screening company, from whatever, and you're calling references, and they didn't give chance to give those references a head up heads up. Nick Clason (11:17): Like, just be clear. And, and even if it's right, like if this company, this moving company would've told me like, Hey, it's gonna be seven to 17 days for transit from Chicago to Texas. While that's a long time, and I'm not a fan of that, Like I would've known it and I wouldn't have been freaking out quite as much wondering where in the world my things are because there was no one laid it out for me. There was no clarity. I had to go seek it out. And by the time I got to the end of the line, I got to a customer service representative who didn't really want to talk to any customers. And so if they would've laid that out, I wouldn't have had to a slug through so many phone calls, you know, call the company, press one for this, two for that, and getting myself worked up or myself frustrated all the way along the way. Nick Clason (12:06): So, so just be clear, right? So number one, think digital. Number two, be nice, be kind to people. And number three, be clear and lay things out. Again, like I said, um, you got the brunt of my frustration of unloading, unpacking, moving truck, but we're here, we're settled. And, uh, listen, like, say whatever you want, think whatever you want, but I've been able to keep these suckers rolling out every Thursday morning consistently. And so that's been a feat in and of itself. Like I said, now that things are hopefully settling down a little bit, uh, we'll be able to maybe line up schedule with Matt. If not, that's fine. I'm gonna keep, uh, solo pod in it and just, uh, do my best Colin Cowherd impression. Uh, but excited to be continuing on this journey with you. Uh, in the couple weeks, I wanna let you know how our digital initiative stuff are going. Nick Clason (13:00): We had a website conversation with our communications people last week, um, here in Texas at our church to create a more hub style, uh, website. Um, and then this week, um, so I'm like five of six, six tos in. Um, I've gone head first into a three day TikTok posting strategy. So it's a lot of forethought and planning, but, uh, this is now the second time I've done it, and so I found it to be quite a bit easier. And so, um, while it may seem daunting at first, once you kind of get your bearings a little bit, um, you'll, you'll be a little, you know, you'll be a little bit better. And then last, uh, listen, I mean, there's nothing to be proud of. And, um, I'm shooting right now on a same Sun Galaxy S nine phone, terrible quality. I just, uh, pre-ordered the brand new, uh, Google Pixel Pro seven, so it's like the best camera right there on the market, either between that or the newest iPhone. Nick Clason (13:57): So, um, it's weird, I'm an Apple guy for everything, but for phones, I'm, I'm the same or I'm a Android person. So when you do Google Pixel, um, and uh, check out the new phone quality on that. Uh, but if you wanna go check out what we're posting on TikTok, we're at first Colville students, um, on TikTok and Instagram, posting the exact same content both on reels there on Instagram and on TikTok. So, like I said, we're just getting started with that this week. Um, and it's gonna be a lot of me on there. I'm gonna try and diversify it with my team here in the coming weeks, but just wanted to get things up and rolling, uh, there on TikTok. So, hey, thanks for hanging out. Appreciate it. Uh, love to hear from you guys. We're hybridministry.xyz online. We're also @hybridministry on Twitter. And, uh, we'll talk to you next time. See you guys.

In this episode, Nick and Matt discuss what content marketing is. Should churches even be using marketing? Why is content marketing so effective? And what are some examples of blogs, pillar pages, white paper, ebooks and podcasts to help your church reach Gen Z and Millennials in a Digital and Hybrid form of ministry? Follow us on Twitter - http://www.twitter.com/hybridministry Or check us out online - http://www.hybridministry.xyz LINKS EBOOK EXAMPLE https://21023629.fs1.hubspotusercontent-na1.net/hubfs/21023629/101%20Things%20to%20do%20this%20Summer.pdf?utmmedium=email&hsmi=220409116&hsenc=p2ANqtz--GvYYsBn799IT7tZQ07OLdeLeNshWl6rRnS5f0wNelRUcxnmSP6GBZ4rNYmusr63ghavYI8SAUk3drn2tD3kuUF929s7xlw622qVQVuVCXDVsrlvE&utmcontent=220409116&utmsource=hsautomation WHITE PAPER https://www.dare2share.org/gospel-advancing/value1-prayer MICHAEL HYATT'S BLOG https://fullfocus.co/blog/ CROSSROADS PODCAST NETWORK https://www.crossroads.net/media/podcasts/ PILLAR PAGE EXAMPLE https://www.typeform.com/blog/guides/brand-awareness/ TIMECODES 00:00-02:42 Intro and Beard Discussion 02:42-05:33 Should churches do marketing? 05:33-11:02 Why Content Marketing is so effective 11:02-16:53 How do develop a church ebook 16:53-23:49 How to use White Paper for churches 23:49-27:45 Blogging for churches 27:45-33:29 Podcasting for churches 33:29-34:24 Pillar Pages for Churches 34:24-37:00 How to convince your boss 37:00-38:37 How to get started on each item 38:37-40:48 Which one do I start with? 40:48-44:36 What are the best services to use to capture this stuff? 44:36-45:38 Outro TRANSCRIPT Nick Clason (00:01): Well, hello, everybody. Welcome back to another episode of the hybrid ministry podcast. In today's episode, we are going to be talking about marketing in the church. And what exactly is content marketing? I'm your host, Nick Clason sitting in alongside my amazing friend. The bearded wonder himself, Matt Johnson, how you doing this morning? And how's your beard. Matt Johnson (00:27): Beard is good. Trimmed up, you know, a little bit cleaner, you know, we're, we're in summertime. So, you know, I like to keep a little shorter and, Nick Clason (00:34): Uh, is that like shots fired at me? Is that shots fired at my no, Matt Johnson (00:37): No shots fired at you it off. Cause when the winter comes around, I stopped trim it. So Nick Clason (00:45): Yeah. It's nice. Well, I mean, I just announced everybody that I'm gonna be moving to Texas, so I don't even know if I'm gonna see winter anymore. Matt Johnson (00:54): Probably not. No. I think, uh, your winters are in the past now, so which is really good for you. Nick Clason (01:00): Yeah. And my wife told me my Beard's looking kind of boxy, so I'm not sure what to do with that. I feel like that's code code for trim it. Matt Johnson (01:08): code for shape it a little bit. Nick Clason (01:11): Yeah. Come on, get rid of the box there. So yeah. Anyway, I interrupted you. You said you're doing good. Matt Johnson (01:17): Yeah, I'm doing good. How are you doing Nick Clason (01:19): Great, man. Great. I'm a little sleepy cuz you know it's it's Thursday. We had church last night. So of course I was out late, but oh as well. Um, some do idiot decided to plan an event with silly string. And then I watched as the facilities team looked glaringly and begrudgingly on at the mess that was being made on the patio. And I thought to myself, dang it. Now I probably should clean this up. So that took a minute Matt Johnson (01:51): Oh, let me get a little silly string, Nick Clason (01:54): Um, silly string and then Matt Johnson (01:55): We're very messy Nick Clason (01:57): And then we're getting ready to do a, a, a baptism out on the patio. So there's a big tub out there. And of course all the kids are like getting water from it and throwing it on each other. So whoever thought let's get this set up on a Wednesday before the event, they, they obviously forgot that we were gonna be out there. So Matt Johnson (02:15): Yeah, like let's get ahead of it. Be prepared. Oh actually we made a bigger mess and we had to refill it up. Nick Clason (02:22): Exactly. And they're initially stringing it now. So Matt Johnson (02:25): well, people are getting baptized Sunday. You know, you might find some silly string. Nick Clason (02:31): You might come out with some, uh, lines of pink on you. It's okay. Don't worry. It's not no need that's it's just silly string. Matt Johnson (02:38): No need to concern yourself. Nick Clason (02:40): So, uh, Matt, one of the things I think is an interesting conversation and I'd like to talk about it first here is like, is marketing a thing that churches should even be focused on? Cause a lot of what we're talking about, uh, in, in all these episodes is marketing is kind, kind of like brand recognition, getting yourself out there and different tips and strategies for that. And so I think there may just be a natural aversion to the word marketing, cuz it sounds very secular. It sounds very like businessy. Um, so what, what would be your response to someone who is like marketing in the church? Like, you know, you should be flipping tables for that. Matt Johnson (03:19): absolutely. No, I, I used to be under that ideas. Like why would you ever market Jesus? Like that's not something that needs to be marketed mm-hmm and I think something that you should think about when we think about marketing is not your traditional sense of marketing, of like, Hey, there's a billboard for us. We have commercials. We have radio ads or even like Facebook or TikTok ads. Um, that's not what I'm talking. That's not the primary focus of market anymore. Primary focus marketing is, uh, really just awareness and something. I always go, Seth, always you're marketing, trying to change world with your marketing, you're failing as a marketer. Um, so when you put that in a context, your marketing mind should shift cuz I mean we're working in the church and you should be trying to change the world. So this is definitely something that we should be, you know, evangelizing essentially. Matt Johnson (04:11): And it's I'm so what, how a good way to put this in your mind is like, Hey, how do we do a, you know, have an evangelistic mindset for our church in the modern era. And uh, I always just think back to, you know, the pastorals they've marketed Christianity in a totally different way. So it's always been quote marketed, but you just gotta think that brand awareness, bringing awareness to what you're trying to do and how you're trying to help the community and that stuff not, Hey, come by Jesus. Cause if, and if that's what you're at, like you're totally missing the entire point of everything we've talked about. Nick Clason (04:46): Yeah. I think about Paul says, uh, I become all things to all people and I think that he would use the digital means that are available to him today, you know, to, to help get the message of Jesus spread. You know, I think one of the, I dunno, probably issues or maybe concerns would just be that there seems to be an oversaturation maybe of messaging out there. And so how can, uh, how can the church stand apart? Like what sets them, you know, in obviously we're, we're coming from a different position, but how do we do it? Well, because if we, I feel like if we don't do it well, we're just gonna get lost in a sea of kinda white noise that's out there. Matt Johnson (05:31): Yep, exactly. Nick Clason (05:33): So, uh, one of the, one of the things you told me the other day was, uh, this idea about content marketing. So first of all, mm-hmm what is content marketing? Matt Johnson (05:45): Yeah. So content marketing is this idea that you're using content that you're creating to market. So it's like, again, we're not talking about, you know, TikTok ads, Facebook ads, Instagram ads, we're not talking about, um, popup ads or uh, um, ads before a YouTube video. We're actually talking about giving people in our churches and that we want to come to our church content, that markets who we are. Um, so we'll get into all the nitty gritty details of what that looks like in a little bit, but uh, it's just providing a value, um, more than just a Hey here's who we are. Nick Clason (06:25): Yeah. Or here's service times, right? Or here's, here's our address. You should come to our service. Like it's, it's providing, I like that we're providing value, you know, giving them something that they can, that that's useful to them valuable to them. And Matt, do you think, um, before we get to nitty gritty, do you think that this type of thing, if you're gonna try and provide quote unquote value, can it be done on multiple levels? Can you provide value, um, and information content to people that are already disciples inside your church and people not inside your church? Or do you feel like you need to choose one or the other? Like what would you say to that? Matt Johnson (07:07): No, I would say it could be both very easily. Um, as you start, you know, deciding what the content you wanna do and what the purpose of your content is, you can really start to figure out what that value is. You add, um, content marketing can virtual your people that already disciples, and then it can also bring in you new people can be an evangelism tool at Casa breed, new discipleship tool. You have so many avenues that can go with content marketing, um, and all that stuff that we had talked about, like services and, uh, we, this, Nick Clason (07:54): No, I was say, yeah, if you add value, then there's gonna be a more natural trust that's built and then an easier step into coming to service or coming to that event because you've already, you've already built a bridge and a relationship to those people. Matt Johnson (08:10): Exactly. Yep. Nick Clason (08:12): So I think, you know, so then if it can be done for both, then this doesn't feel like such a, such a foreign idea to the job description of most local church pastors. I think what it does maybe feel like though is, uh, like a lot of extra work, um, at least, you know, for me, you know, not cuz I'm not really sure what we're talking about with the, when it pertains to content marketing. So let's dive into that, but first tell, tell everyone the stat you told me the other day about why content marketing is so effective. Matt Johnson (08:47): Yeah. Content marketing is the most effective form of marketing that, you know, us marketing experts have identified right now. And I can see this, this personally and all the stuff that we've been testing through my career, but, uh, it's 64% more effective than traditional marketing. It's three times cheaper. So when you hear that, you go, okay, I'm gonna get better results and spend way less money, which is always news, good news to the years of anybody that's got a strict budget. So yeah. Uh, if you can really start implementing some of this, uh, content marketing strategy, uh, you're gonna start seeing results and you're gonna be able to grow your torch or church organically. So mm-hmm Nick Clason (09:29): Yeah. And so like, alright, so then let's take all that. So we're not marketing Jesus. We're just creating awareness around our church, which our church is truly speaking. The best message that there is in the entire world, the literal good news that you can have death, or you can have life because your sin has caused you death. And so we want to share that message with people and we want to, uh, go to the ends of the earth. And so we're going to use the digital means that are given to us. We've become all things to all people to get this message out there. And in light of all that it is the most effective form of marketing secular or not. And it is also the cheapest or maybe it's not the cheapest, but it's three times more cheap you said than, than some of the other ones. Nick Clason (10:12): So in light of all that, it bodes really well because all, all it really requires of us. The cost, it really requires of us is just some, some like additional work or some, you know, this sounds so old, but some elbow grease, I don't know if that's a thing people say anymore, but just get down, get down. Yeah. I don't know, whatever. Get in there, make some stuff happen. Um, create some things. And so I think like the way I think about it is there's really like two prongs to it. There's the content and then there's the distribution of it. Right. So let's talk through just some of the actual content first. Um, and then when we get done with that, let's just chat through like different ways that churches can begin to create a distribution model for it, whether that's through setting up ads or websites or whatever the case may be. Sound good. Matt Johnson (11:00): Mm yep. Sounds great. Nick Clason (11:02): All right. So, uh, what the first one I have in mind is an ebook. Can you, I mean, most people know an ebook is, but can you give a few ideas or a few examples of what an ebook might look like for a church or how they could use an ebook as a form of content marketing? Matt Johnson (11:18): Absolutely. So I'll give some like real practical examples too, that, uh, I've personally helped create or that we've used. So, uh, one of our most recent one was the summer ebook, which I believe we probably talked about in a performer. Uh, and we're about to launch our fall ebook and, uh, what these eBooks are designed to is for our next gen ministry at, uh, our current church. And that is really to help, you know, promote everything you can do with your kids, um, in the summer or the fall at the end of the ebook we're promoting event. So for the summer one, it was to really promote, uh, summer jam, which is our version of vacation Bible school. And then now for the follow you book, we're gonna be promoting trunk or treat, which, you know, we all know what trunk or treat is. And it's just a good way to like, Hey, we have this resource for you. Matt Johnson (12:03): That's not all about who we are, but this resource can also bring you to us. Um, another good example is like, uh, you, Nick who's, you know, a youth leader, you could create an ebook for your summer camp. Um, like, uh, mm-hmm, , here's, uh, the summer camp checklist for every student, for every parent. Like you can create an ebook about that stuff. Or, um, for small groups you can create ebook about like, Hey, here's everything you need to know about joining a small group or, um, you know, so on and so on and so on. So they're just sit down and think of like, okay, what could I actually fill, you know, like 10 pages of, with some fun stuff and it doesn't have to be like, copy extensive. It can honestly just be a lot of images checklist, but you have a ton of opportunity there. And it's a way to get people to actually give you their email and their phone number mm-hmm and then we can reach out to them. And it's also a good way to promote, Hey, this is what we have going on. Nick Clason (13:00): Yeah. So like, so on a workflow side, the ebook, we curated ideas for families. So all we did was we just sent out emails and texts to people who have young kids and say, what are things you know about? And then we just threw it all together in a big Google doc, and then we organized it. And so like a couple of fun things that we did within that was we did like a park list. So broken down by city or community, we just gave them names of good parks. Another thing we did was we created an ice cream trail, uh, so that families could have a, like a, a goal to try and hit every ice cream shop or whatever over the course of the summer. Um, and that, wasn't a thing that was created. Like we just gathered different ice cream places. And then we created, uh, this quote unquote trail, you know, like, like when I lived in Cincinnati a couple years ago, there was a, an official like donut trail. Nick Clason (13:58): And that, you know, that was a thing that was like actually known and marketed, but like this ice cream trail thing, like we just came up with this. Um, and then other thing we did was we made like a, we made like a scavenger hunt, um, in, in there about like different parks and stuff. So if you figure out like a local park or preserve or whatever, like try and find a caterpillar or try and find a leaf or whatever. And so theoretically you could print that out if you're like a family and you could take that to the preserve with you or to the park, and then you could do your little scavenger hunt thing. And so I think, like to Matt's point, what you're saying is you're like, this is the thing that provides value and it isn't even a promotion of an event or a promotion of our church. Nick Clason (14:37): It's really just a way for us as a, as an organization to help support, um, families, you know, in, in this time to give 'em something to do over the summer. Cause everyone's looking for different things to do, you know, over the summer. And so, so you can do that. Yeah. That's what we did, but you can do that all kinds of different things. So I'm gonna throw the link in there to, uh, our ebook into the show notes in case you wanna check it out. Um, but, and you might get subscribed to our email list as a result of that, but Hey, that'd be cool too. Um, anything else on eBooks, Matt? Matt Johnson (15:11): Um, no, I think that's about all I have on eBooks, honestly. Uh, yeah. Nick Clason (15:17): How Matt Johnson (15:17): Long they use 'em they're really easy to make. Nick Clason (15:20): Let me ask you this. So we, we crafted, we came up with all the content, right? Like here's the list of things and then we organized it and then we handed it to you and you actually, you know, usually you outsource this, but this time you just created it, how long did that take you to create it? And where did you create it? Matt Johnson (15:38): Uh, I created it in Canva cuz I just, uh, wanted to, you know, see what, what we could do with Canva. I'm not, I usually use Adobe and stuff for that kind of, uh, project. Um, honestly probably took about two to three hours to do the whole thing, um, of actual work it's, I mean it took, you know, more time cause there was a lot back and forth and approval processes and all that kinda stuff, but uh, yeah. And then when can have cheap, you can do it for like 12 bucks a month and for the pro version of it and really create something nice, but you can use free version to make a pretty ebook. And if you really wanna get like creative, you do Photoshop and illustrator and um, put all in design. So, Nick Clason (16:17): And last, last I checked, I think Canada has a nonprofit license for churches. So you can look into, into that and reach out about that. And so that's a really great free resource. So, you know, theoretically from cover to cover, you did that in two to three hours. So anyone with even a little bit of design ability should be able to throw that together. Not, not too, it's not too much work once you kind of get everything built together. So, um, Matt Johnson (16:43): Yeah, you can work off a template. Nick Clason (16:45): Yeah, yeah, exactly. That's one of the advantages of Canva. It comes with those things prebuilt in there. So mm-hmm all right. Uh, white pages, um, what, what are those and why are they useful? Matt Johnson (16:58): uh, white pages are honestly one of my favorite things to do in marketing, uh, and a white page is usually just an informational document that, um, can highlight features of like the church, your product, like whatever that looks like to whatever you're trying to market, um, could be your services, uh, and what you can do with like white papers, which we, uh, I did when I was working at dare to share was, uh, we did a white paper for all the gospel advancing values, all a sudden values. So each value had a white paper for it and it was a, you know, a highlighted solution of like what those values looked like. And those were one of our greatest lead generators to get leaders, to become gospel advancing leaders. So, um, find that thing that you were like, okay, we could actually write an informational document about this. Matt Johnson (17:50): So, uh, could that be, maybe you provide daycare at your church, like you're, you should probably do a white paper about why your is a great solution for in the community, just to some there, um, maybe your church, uh, it takes a, you know, um, baby dedication very seriously. So why not do a baby dedication white paper to talk about like the biblical reasons behind that and what the difference between baby dedication and baby baptism is. And, um, especially in our culture, which is, you know, primary Catholic, that's probably something that we should do so people can understand, like we're not, we don't really baptize babies, but we would love to dedicate your baby. And here's the reasons why and stuff like that. So, um, you can really define those solutions. You could honestly do a white paper for all the ministries that you have going on. So we could do a student, uh, white paper. That's all about like what students offers and uh, why, you know, students is a great opportunity. Um, and these can be long documents or they could be, you know, kind an infograph, uh, and I've seen both work really well. And the idea of the white paper is just to have another way to people download and get some more information from you. Nick Clason (19:01): Hmm. So it, it sounds like this is like, like a PDF or something like that, that people can download. And then it, it is that what's the reason why that is a good, uh, searchable or lead generator for people. What makes the fact that it's a PDF? What makes it, um, what makes it so good for marketing, I guess on the back end? Like what makes Google find it? Or, you know, whatever. Matt Johnson (19:31): Yeah. So you're, there's a couple things. So the big thing that's gonna differ white paper from like the ebook or, um, even some of this other stuff we're gonna talk about is a white paper is a lot of information usually, and people are looking for that for like, you know, uh, literally searching for that information they wanted. They're trying to build trust within. You're gonna build a lot of trust if people download your white paper, mm-hmm so the back end of Google, it's gonna wanna like, so that conversion rate's gonna be really high for the people that are searching for that, which Google is gonna like. Um, so it's gonna be a little more, you know, specific to, um, what you're creating the white paper for, but if people are searching for that, they're gonna Mo you know, there's probably like a 60% chance they're actually gonna download it, which is way better than, you know, an ebook you're probably looking at, you know, an 11% chance to download it if you're, you know, on a good day. So, Nick Clason (20:27): So this is something that's like a, a PDF document that you create your positional paper or stance or whatever, maybe with infographics and stuff like that on baby dedication. Why is it good to have all of that information in a downloadable, uh, nice looking PDF style thing, as opposed to all that, like all those keywords and words and verbiage sitting on a website. Matt Johnson (20:52): Great question. So the big reason in my mind is cuz it's a marketing lead for me. It's a lead generator for me, so I can get people to download it. Um, and they're gonna give their info and we know, uh, that because people are gonna wanna download it. If they're searching for it, you're more likely like that conversion rate is gonna be higher on it for those white papers. Uh, you're also, um, we'll get into content cluster and we don't want, you know, uh, or pillar page. Uh, those are gonna be a little bit longer. Honestly, a white paper is usually about 2,500 words and I've seen pillar pages that are 30,000 words. So, you know, OK. It's, uh, it could be very, it's a little bit more digestible, but it's a little bit bigger than the ebook. It's more info. Um, it's just kind of a next step for people. So if you are somebody that loves to write, um, you know, you're a pastor that loves writing their sermons a lot, uh, and you are like, Hey, I've always wanted to write a little book or whatever the eBooks, a great Legion, but I wanna write like in depth about, um, something that's going, some solution that we have at our church for, you know, maybe it's for alcoholism or something. And you guys have great solution for that. You have ed, you might write a big thing about that and get that known. Nick Clason (22:07): Well, I'm even just thinking about, like, we have a, we have like a, um, in person wall, you know, in our building. And one of the things we have a little pamphlet there and it's just called like the guide to student ministry at our church. And I was like that right there with, I feel like the right like amount of like search terms and, and keywords and stuff like that. That would, that would be a great example of what we're talking about here. Mm-hmm again, right? Like when we created it, we were only thinking about in person experiences. So only people that are gonna be in our lobby looking for it in our lobby, as opposed to also creating it and finding a place for it to live and exist on our website so that people can also find it there. It's just it's that switch. Right? It's that flip of a switch of thinking like you, you, more than likely already have something like this because you've created a brochure or pamphlet or something like that. Mm-hmm so then turn that same piece of content into something that can go, um, on a website, like, like you're talking about. Matt Johnson (23:06): Yeah. And, uh, you we've started, I mean, you've probably seen this Nick when we were like staying at church on Sunday, but I don't see a lot of people go to our physical walls without, you know, direction to so, uh, it's not a good awareness piece, you know, I've had plenty of people come on, go what's the student ministry about, I'm like, oh my goodness, we have failed, you know, give them more content to, you know, be able to figure out, you know, and identify these solutions for them. Nick Clason (23:35): Does, does that, uh, dare to share, like, do those websites, do they still exist? Like could we link to them? Matt Johnson (23:41): Uh, they should. Yeah, I can. I'll uh, I'll dig 'em up. We just, we revamped the whole website since we did those. So I'll just have to find where we re put those, so. Nick Clason (23:50): Okay. Yeah. So I'll give you a link to that. Give you a link to what the summer ebook looked like. Uh, the next thing is, um, blogs. Let's talk about blogs. Blogs seem like, um, old news they've been around forever. So are they still useful piece of content marketing? Are they still worth our time? What, what would you say to that? Matt Johnson (24:08): Uh, I'd say blogs are probably the lowest hanging fruit that anyone listens in this podcast could start, you know, um, doing right now. Um, and the reason I say that is cuz they don't need to be long. Uh, if you get a consistent rhythm of blog writing, you're gonna have consistent search. Uh, your SEO's gonna continue to be updated. And also you're gonna have, uh, consistent reason for people to continue to come back to you, which that's the key of a lot we've talked about. We want people to just come back to us and we don't want it to only be on Sunday mornings at church. We want to come on a Wednesday at work when they're on their lunch break and go, Hey, I wanna check out what my church has going on with it. So, um, blogs are honestly one of the easiest things to start implementing right now and the traffic and the potential of a blog is still massive. Matt Johnson (24:58): So a great example of this is Michael Hyatt, um, who, uh, if you guys don't know who Michael I Hyatt is, you know, they grow up full. He, uh, he's a designer, full focus planner. He was an SEO or a CEO at a book publishing company. Uh, he's a hugely influential person in the marketing world and he started his entire company based off of blog writing, um, by giving like daily tips, um, like, uh, how to balance your day, uh, how to be a good boss, how to be a leader. Um, and he was doing that while I was a CEO. And then, uh, he turned that into an entirely functional company right now and full focus. So, uh, that is a great example of like what a blog can do for you. Uh, and blogs are just, uh, something that everyone can write, honestly, like it's your voice, it's your personality, that's your opinion on it. So, um, and they don't have to be long. Like you can write a, you know, 300, 500 word blog and that's all you need. Nick Clason (25:56): Yeah. Great. So here, like, and Matt correct me if I'm wrong, but I feel like most like template website builders are sort of built on like a blog style, uh, idea, like it's built with the idea of like posts. So it's pretty easy for most church websites to create some sort of blog type thing where you just throw quick hitters of like your thoughts. Matt Johnson (26:19): Exactly. And you, there's probably not a lot. You need to change. You just gotta look at some formatting stuff. Uh, like I said, it's gonna be a huge win for you. If you can actually start getting your blog going and be consistent, that's the one thing you will say, don't start a blog if you're not gonna be consistent and you're not gonna write it. So if you're gonna commit to a blog, say I'm gonna have a blog up every day. Like every Tuesday at 10:00 AM, make sure it's up every Tuesday at 10:00 AM, cuz that's gonna help also, uh, unlike the algorithm side of things. So Nick Clason (26:50): What's a good, what would be a good recommended rhythm? Would you say for someone who's gonna blog? How often, how frequent all that stuff? How long? Matt Johnson (26:58): Yeah, so I would start once a week, you know, get your, your toes wet, your fingers warmed up as you're typing for. Um, uh, and I would pick a day that you might see that might be the best day for traffic, for you at your, uh, at your church. So like for us, we have found Thursdays at, you know, 9:00 AM to be the best time to post anything. So, uh, that's when we would post, uh, you know, a new blog or whatever. Um, and then, uh, as you like start building your blog up or if you're like, Hey, this is something that I could definitely add more to start doing two a week or three a week. Um, you know, Michael Hyatt was doing one every day, which that's pretty, that's pretty intense. So I mean, if you have the time to do that and you wanna do that and you have the drive to do that, go for it, but I would just start with one at day right now and then build on there. Nick Clason (27:46): All right. Great. So let's talk a little bit then Matt, about podcasts. Um, are, I feel like podcasts similar to blogs have been around forever? Are they still like a useful marketing tool? Matt Johnson (27:59): Oh, absolutely. Yeah. If people are, wanna find a topic, um, they're gonna, um, traditionally look for podcasts now, especially the younger demographic. Nick Clason (28:09): Yeah. What was like, what was the, what was the stat hubs stat came? Hub spot came out with a couple of weeks ago or months ago about, uh, the average, average American or average person listening to podcasts. Matt Johnson (28:22): Yeah. So podcast listeners. So those are people that send a podcast, 84% of them listen to eight hours or more podcast a week. You have 78% of Americans are aware of podcasts and almost 60% of people in America listen to podcasts. So, um, a lot of people are, I mean, podcasts are continually to grow. Um, I mean younger people, it's definitely something that they do to pass the time now, especially on commutes and walking and, um, runs and working out and all that kinda stuff. And then, uh, you, you know, older people, old, older generations are starting to, you know, jump on the podcast bandwagon. So Nick Clason (29:01): Yeah. So do you think that it's just recording your sermon, throwing it in on a podcast? Is that what you're recommending here? Matt Johnson (29:09): Uh, I mean that, that's where you can start, honestly. I mean, that's not gonna give you, you know, the traditional traction of a podcast, uh, just because, you know, you're only gonna get people that wanna listen to your sermon at that point. They're not gonna necessarily be searching for like that topic for help. So, so like creating a parenting podcast or like an interview type podcast where people are like, Hey, I'm kinda looking for this kinda thing, but it is a good place to start and you already have the content. Nick Clason (29:37): Yeah. Yeah. Um, crossroads in Cincinnati, uh, they have a like almost entire podcast network. Um, and I was I'll link to it in the show notes, but I was scrolling through it the other day. And so like, their pastor's name is Brian to, so they have a podcast called the aggressive life with Brian to then they have one called freed up it's about money. Then they have one called you can do this and it's a parenting podcast. And then they have one called, um, IKR question mark. It says real conversations with real women. One called I love Cincinnati, one called too long. Didn't read. And that's like a cliff notes version of like the Bible one called man skills, one called spirit stories. Um, so yeah, like they have what, whatever that is like seven, eight, something like that podcast summer, obviously. Right. I love Cincinnati. Nick Clason (30:32): That's very like regional to them. And so it's just a podcast about yeah. Cincinnati and showcasing the best things about there. And, um, he, he does interviews with interesting people from Cincinnati and then they got one on like just the Bible, like, Hey, maybe the Bible, isn't something that's a regular rhythm or discipline to your life, but here's a quick hitter of, of different books, different chapters, you know, stuff like that. Um, so I, I I'll link to that in the show notes, but I love their approach to that. Cuz I think like you said, a lot of people are just starting with just the sermon. Um, and obviously crossroads is a big church, so they have a lot of resources to make some of these things happen, but you can begin to start thinking and looking and seeing ways that you can create other topics or other podcasts that might be interesting. And it's honestly, man, yeah. This is like episode what, seven or eight for us like this isn't been that hard. Like it's actually really fun. no. And Matt Johnson (31:27): So fun. It's easy and it's yeah. Nick Clason (31:30): Yeah. You're just having a conversa conversation. We're just recording a conversation, you know, between you and me. And so if you can get two people that don't sound awkward on a microphone, like which is in a church is probably pretty easy because you get people that stand up talking to microphones all the time. So that that's not that that, you know, far off of a skillset of what they probably already have within their repertoire to do exactly. So. Yeah. Yep. Um, and then out of that, uh, one of the things that, uh, I think I've heard you recommend is transcripting those so that you can get all the words onto a website Matt Johnson (32:09): Mm-hmm yep, absolutely. Uh, highly recommend doing transcripts, uh, cause everything we've talked about over the last half hour or so is all, you know, searchable terms. So, and you can do, there's plenty of transcripting services out there that are fairly, very cheap to, you know, that you could just upload your MP3 two and they'll transcribe it for you. Nick Clason (32:31): Yeah. I mean basically every time we do this, it's anywhere from 30 to 40 minutes and a AI subscription service through rev.com, um, will basically give me this transcript for anywhere from eight to $10. And so that's not super expensive. You, you put that along with the link to the podcast, whether you're using a hosting service or you're hosting it directly on your own website, um, and boom, there you go. You got all the words from it and you know, sometimes they messed stuff up. Like they spell my last name wrong every time. Yeah. But that's the catch go change it. Solos deal. Well, no, they put a Y in it when I say Clason it's there's no, Y a Y so Matt Johnson (33:13): Whatever to call you, it says calling Nate Clauson. Nick Clason (33:17): Cause you know how everyone says the word Jason and Mason, right? Like that's, that's how you're supposed to say those words too, obviously. Sorry. Matt Johnson (33:26): Nick Clason (33:28): All right. Uh, pillar pages. What are those? We talked about those a little bit last time. So if you, if you didn't listen to the last episode, go back and listen. We went pretty, pretty nerdy and pretty in depth on those. But for those that weren't here, give a quick, give a quick hitter of what those are and the purpose of them, Matt Johnson (33:45): Uh, pillar page is a page specifically designed to help with SEO. Um, so search engine optimizations, and it's a large page also known as a content cluster of lots and lots of copy and information about something that's searchable. So good example of this is that we, uh, we're working on a pillar page right now at our church called, uh, the everything you need to know about Christian Small groups. And we identified those search terms. And now we're gonna just write a bunch of content all about that. So, um, and that's gonna be, you know, a pillar page to help drive traffic to our find your people stuff. Nick Clason (34:24): So let's pretend that you are marketing genius. You are sitting here or you're at least marketing interested. You're hearing this. You're like, yes, yes, yes, yes, yes. But you are like multiple steps away from decision making. You are not the senior leader in your church and you go to your senior pastor and you experience some form of opposition. How would you Matt advise that person to enter into said conversation about one of these things? Matt Johnson (34:58): Just any of them? Nick Clason (35:00): Well, yeah, let let's hit Matt Johnson (35:02): Pillar Nick Clason (35:03): Pages. Let's hit it from a no from, from all of 'em. All of 'em. Yeah. Let's hit it from a high level. So you're, you're not the, you're not the decision maker, but you want to, how do you go about convincing your senior leadership that content marketing is worth doing? Matt Johnson (35:19): Yeah. Uh, I would go to your senior leadership with just a lot of this information we talked about. So, you know, a big way I started pitching a lot of the stuff, you know, at a current church is a lot of the stats that, you know, we're seeing, um, in the marketing world. So, uh, we know how effective content marketing is and how it can actually, you know, nurture our, uh, congregation. I, um, for your church, it could be the blog. It could be the podcast. Um, really depends. So, uh, I would go in with that in mind, go in, um, with change management in mind. So just, you know, go in and, uh, talk about, uh, what you're seeing, what the goals are and why you can do it and how you're gonna be able to do it, uh, is my best advice for all that it is gonna, can be kinda challenging, especially if you have, uh, older church and older, uh, executives on your team to kinda pitch some of this stuff. Matt Johnson (36:25): Um, um, especially some of the stuff that, you know, they might not see instant gratification from. So like a podcast you're not gonna see instant numbers from, it's something that you put time, money and effort into. That's gonna take, you know, um, a while to actually build your community up. But once it's built, it's usually pretty solid. And people typically once they're, you know, in the world of a podcast or whatever they can, uh, um, they stick around. So that's just the kinda stuff that you need to come in, ready to answer. So pick something that, you know, you can succeed at that, uh, can give you some fairly quick wins. Um, and then, uh, just be able to talk about that with that change management in mind. Nick Clason (37:00): So let's, let's, uh, keep, let's do this super quick, but let's pretend that you, uh, got approval to do one of these things. And in one month, what would be a win? I wanna just go through each of these. I want you to just lay out what you think a win might look like. So what would be a win if in one month you launched an ebook, what is a, a measurable win, something that you can point to your, your boss about like, Hey, look at this, this is what we saw. This was a win because blank happened. Matt Johnson (37:31): How many new people downloaded your ebook Nick Clason (37:34): And Matt Johnson (37:34): Depending on the size of your church, that number is gonna vary. Nick Clason (37:37): Sure, sure. Sure. What about white page? Same thing. Matt Johnson (37:41): Uh, white page. Yeah. White papers, probably pages. I would say the same thing is, uh, probably how many new people actually downloaded it. Nick Clason (37:49): Okay. How about a blog, Matt Johnson (37:52): A blog? I would just say how many, uh, people have read your blogs so you can actually get those stats, you know, you don't want people skimming it, um, not, or just bouncing away from it. So like actually having that bounce rate low and that read rate high on it. Nick Clason (38:06): OK. Podcast, Matt Johnson (38:09): Uh, podcast, it shows, uh, how many people are listening to it and these don't need to be new people. Like I said, a podcast is really gonna start with your and then grow Nick Clason (38:18): And then pillar page, Matt Johnson (38:21): Uh, pillar page is going just be how many people clicked on the page that's SEO related. So the bounce rate could be really high, but if you get someone stuck on for also biggest of that in mind. Nick Clason (38:35): Yeah. Okay, great. Um, alright. So you're a small church. You don't have anything of any one of these things and we just hired you to be our marketing consultant. What would be your number one project that you'd say, Hey, do this to get started, Matt Johnson (38:53): Look at this, the stats and who your congregation is and who your target is. But, um, most 90% of the time, I would say blog or podcast, just because it doesn't take a lot of extra effort on your end, um, podcast. You're gonna have to do a little bit editing, of course. Um, and the blog, you know, you're gonna have to set that up and, but the time commitment's a little bit less than some of these other things. And ebook is a quick way to get, you know, huge, uh, like to not get huge numbers, but to start seeing some of the new numbers come in a white paper, you'll have better, stronger leads. And then, uh, you know, a pillar page is a massive project. I wanna reiterate that there're a lot of work, so, um, but they won't give you the most traffic to your website. Nick Clason (39:33): Well, and I think like, if you, if we're thinking about this from like an in person ministry strategy, like everything you do for in person requires a lot of work. Like I'll just say, as a youth pastor, I have to build an entire schedule for an entire semester. I have to recruit in, uh, secure several different like locations, host homes, small group leaders, get them screened, um, create like a theme for every week and teaching and content and all these different things. Like there's a lot of work to be done. And so mm-hmm, um, like just because what we're talking about here in, in like digital form is a lot of work. It doesn't mean it's, it's not worth it, or you should only take the easy way out. It just means that you also have to set up all the infrastructure and framework to make it work too. And once you do, mm-hmm, , it's gonna be worth your while, but you have to have someone who cares about it and keep it going. Just like you have someone who cares about your student ministry, just like you have someone who cares about your women's ministry, keeping those things up and running and keeping them organized and brought together and the framework built and all the same types of things that we're talking about here. Like, it is a lot of work, but it's also worth it. Matt Johnson (40:47): Mm-hmm exactly. Yep. Nick Clason (40:49): So, so last thing, Matt speaking around this idea of organization, like all these things are a great idea, but how like, like, especially like eBooks white pages, like you're trying to capture emails. And so what is the best way to get your, get the word out there with these things? Um, is there like, cuz you, you know, you wanna do some sort of like email marketing type of thing and your church may have that may not mm-hmm but so you're gonna want to grab people's names, grab people's emails. Um, you're gonna need websites. Like what is the best distribution method? Is it advertising E like talk through it, just like that entire process from, um, getting it out there on Google, getting it, getting it out there on Facebook for ads, getting people to click on your thing, getting people to put their name in, um, where's all that stuff go, how's it how's doing. How do you keep it, keep all these things, uh, all these parts of the machine moving and working together. What's the best way to do that. Matt Johnson (41:50): Yeah. We could do a whole episode about advertising, probably a couple episodes, honestly, cause it's such a beast. Um, and distribution in general, but I would say like to get you started, I'm just gonna give you a soft answer since we've already given you so much info in this one is social media. So just do what organically on social, figure out what your delivery method is. So if you wanna, you know, do MailChimp, I don't know what your church has in place right now. So if it's a that you have, or, um, maybe you're doing a hub or you have rock RMS, whatever that you're capturing people already. So you have some way that you're capturing emails already. There's probably a form option that connects to that, that you can deliver PDFs for. Um, I would say probably nine times outta 10. That's probably true. So, um, Nick Clason (42:42): Well in most of those, most of those, whether, yeah, most of those, whether you pay for them or not, um, you know, cuz there might be churches here that don't, that don't have those things built yet, you know? So you gotta, you gotta land something as a distribution. So figure that out. There are some free ones, but it they're all gonna be limited until you start paying for 'em. And so if you're not already paying for one, you can go find a free one, but it, it may take some time to find one that works for free because certain features like automatic, like opt-ins with automatic email triggers, like that often costs a little bit of money, you know? So you just have to be yeah. Kinda aware going into that. Matt Johnson (43:23): Yep. Oh absolutely. And, and that's, and then just post that on social to start out and get people to share that organically. Um, especially if you, like, I don't have any money for advertising. Don't worry about advertising right now. So start with some organic, um, ways to do that and build up your social presence, which will help you when you get to the advertising stage and you might have budget. Nick Clason (43:47): Hmm. Yeah. And you can, I mean, think about it. You you're in an organization, no matter like, even if you're under a hundred people like that, you have uh, 50, 75, whatever raving fans about you. So ask for their help to get the word out because how many times Matt do you and I like make a decision based off of a word of mouth recommendation, more than Yelp mm-hmm more than the stars on Google. Like if you tell me about a good restaurant, like I'm gonna trust you way more than a restaurant with 505 star reviews. Like I just am. Yep. Cause it that's just, that's just how our brains work for one reason or another. Like we don't all the other people that we don't know don't matter as much to us. Um, but, but you tell me about a good restaurant. I'm like, yeah, I'll try it, you know? Matt Johnson (44:34): Yep, exactly. Yeah. So keep that in mind. Nick Clason (44:37): Yep. For sure. All right. Any listen, tons of stuff here. Um, we'll try to link all the different examples that we put in there, uh, in the show notes so that you can see, cuz I don't know about you, but I'm visual. So we're talking about eBooks. I wanna show you an example. We're talking about white pages. I wanna show you an example. Um, but any, any other like last parting thoughts around this stuff, Matt, that you have before we, before we sign off? Matt Johnson (45:02): Um, no. I mean pick one of these and go, try to, you know, start brainstorming some ideas to get it done. So Nick Clason (45:10): Love it. All right guys. Good luck. Let us know how it's going. We'd love to hear from you@hybridministryontwitterhybridministry.xyz is the website and uh, we'd love for you to subscribe to this podcast. Give it a rating, give it a review. And if you found this helpful man, please share it with a friend. Uh, same thing we just said, let people know you found this helpful. So until next time we'll talk to you later. Bye guys.

The Richest Man in Babylon – A classic of personal financial advice! Go back in time to ancient with George S. Clason's book The Richest Man in Babylon, where he offers insightful advice on financial success and financial investment through a collection of 4,000-year-old parables. Tuesday's Book Club is a bi-weekly podcast series that dives into some of the most inspirational stories of all time, such as this one. The show is hosted by Nova Lorraine, founder of Raine Magazine, and her two co-hosts: Tobi Santagado and Barbara Donato. Together, on this week's episode of Tuesday's Book Club, they dive into the financial world of Babylon. Clason's series of short stories provide insightful economic tips and tricks on how to financially succeed and start saving today. Even a century since the first parables were first found The Richest Man in Babylon is still in print and full of advice that is still applicable today!

Meet Debbie Clason of Clason Communications, take your business to the next level with your marketing. Also learn about Uniquely Fountain Hills video series!

Can fiction offer practical business advice? It sure can. That's what Omar discovered when he (finally) read George S. Clason's The Richest Man in Babylon, a tale set thousands of years ago with made-up characters sharing lessons about life, business, and wealth. This powerful book offers 7 principles, or “cures” to poverty, that are just […] The post MBA1983 Must Read: The Richest Man in Babylon By George S. Clason appeared first on The $100 MBA.

Desde que se publicase por primera vez en 1926, millones de personas en todo el mundo han leído El hombre más rico de Babilonia, una compilación de parábolas que, en realidad, están comunicando una serie de pautas básicas para ayudar a mejorar la economía personal y lograr la libertad financiera. Clason nos enseñará a incrementar la capacidad de ahorro, reducir las deudas, generar ingresos pasivos... ¿Te gusta lo que escuchas? ¡Déjamelo en un comentario, dale a like y suscríbete para apoyar el proyecto! Nos vemos en el siguiente episodio, tribu.

Summary: The Richest Man In Babylon by George S. ClasonTo listen to the full summary: https://adbl.co/2wesWv3

This week it's G and V on the Mics because our pal JRic is away with the spicy cough. We discuss the week that was, a few very exciting things happening in the Facebook community AND we welcome you to our newly founded (20 minutes before recording the show) Book Club. This week on Book Club, we're recapping The Richest Man in Babylon, by George S. Clason - a classic that's been around for more than 100 years. The advice shared on She's on The Money is general in nature and does not consider your individual circumstances. She's on The Money exists purely for educational purposes and should not be relied upon to make an investment or financial decision. Victoria Devine is an Authorised Representative of Australia Pacific Funds Management Proprietary Limited ABN 34 132 463 257 - AFSL 339151.

Tiffany Clason is the Director of the Department of Alcoholic Beverage Control for theState of Utah and has embraced her British grandmother's mantra “higgledy-piggledy”as she navigates life's twists and turns. Educated to be a teacher but working first incorporate food and beverage hospitality and later in government relations, her currentposition is the perfect marriage of her past experiences. Listen in to learn how Tiffanymaintains her identity as a wife, mother, and Utah's liquor boss in the good ol' boys club!

If you're looking to implement a system that can get 7 figures into your bank account, this episode is going to blow your mind. Listen in as David Richter shares everything you need to know about the Profit First system, including to whom this method is for and an exercise that will help you save up thousands of dollars in expenses.     KEY TAKEAWAYS The biggest mistakes people make with their business The right formula to calculate your profits Percentage of your income you should transfer to your profits An exercise to make your transactions and team more efficient Why you need to turn your profits into a habit in your business     RESOURCES/LINKS MENTIONED Profit first by David Richter Rich dad poor dad by Robert T. Kiyosaki The richest man in Babylon by George S. Clason     ABOUT DAVID RICHTER David Richter is an active real estate investor who has been essential in closing over 850 deals which include wholesale, turnkey, BRRRR, owner finance, rentals, lease options, and any other exit strategy you can think of. While growing and building a real estate business from 5 deals a month to over 25 deals a month, he realized that as much money was coming in, it was going right out. With the unique opportunity of being in every seat as a real estate investor, he found a calling to the company's finance seat to help them see where their money was really going. David has helped real estate companies completely turn around from going out of business to building cash reserves through his profit advising company Simple CFO Solutions, LLC. He is the author of Profit First for Real Estate Investing.      CONNECT WITH DAVID Website: www.simplecfosolutions.com Facebook: Simple CFO Solutions LinkedIn: Simple CFO Solutions     TWEETABLEW “When you implement a system into your business, it has to work for you, not the other way around.” - Alex Pardo “The ultimate goal is to have control over your money and make profit a habit.” - David Richter   ASCEND Don't Wait To Enjoy Your Life, Tomorrow, Live It Today! How To Grow Your Business, Expand Your Impact, and Experience Your Perfect Life:

တကယ်ပဲ ကြွယ်ဝချမ်းသာစေနိုင်မဲ့ အမူအကျင့်တွေက ဘာတွေဖြစ်မလဲ ?

This episode talks about Vell's take on the baby momma/daddy selection. The Good Read for this episode is The Richest Man in Babylon: Platinum Collector's Edition by George S. Clason. Anyone can build wealth and create the life they envision for themselves if they enlarge their financial understanding. As George S. Clason said, “Our acts can be no wiser than our thoughts. Our thinking can be no wiser than our understanding.” A successful entrepreneur, Clason translated his knowledge of sound financial principles into parables set in ancient Babylon. More relevant today than ever before, these tales provide straightforward lessons in the laws that govern the building of wealth. Clason's dynamic storytelling will transport you into the Babylonian empire at its apex, where the basic principles of personal finance were born. There you'll discover why some individuals amass riches while others become slaves to their impulses. Taken together, the parables serve as a guide to acquiring, protecting, and growing wealth. Commonsense principles detailed include: Saving a percentage of every paycheck Living within your means Increasing your capacity for earning Minimizing risk in financial investments Securing an income stream Attracting good luck by conquering procrastination Developing a strong work ethic Opportunity comes to those who are prepared to embrace it. Now is your chance to unearth gems of wisdom from the ruins of ancient Babylon and chart your own path to financial independence. What's Popping in Vell's World consist of Travis Scott getting sued, Ari tweet about men playing video games, I am getting back to normal, and more. Follow on Facebook, Instagram, and Twitter @VellsWorldPodcast Email vellsworldpodcast@ldmonger.com with any comments, questions, or concerns you would like mentioned in our upcoming episodes. To sponsor an episode send us an email. Don't forget to subscribe, tell a friend, and follow on all social media platforms. You can leave a voice message and become a monetary supporter for as little as .99 cent on the anchor.fm. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/vellsworldpodcast/message Support this podcast: https://anchor.fm/vellsworldpodcast/support

Bryan Driscoll is a digital marketer who has been in the business for over 15 years. He is also a real estate investor who has applied his knowledge and experience in the digital marketing space to find off-market investment deals for real estate investors across the country. Bryan strives to help small to mid-sized businesses keep up with their competitors through creative, customized SEO & social media services.Listen in as they discuss:Bryan's life before real estateHow to find distressed homeowners using Facebook adsThe two different ways to do Facebook adsHow much does it cost for a lead to know your ROI on paid advertisingBryan's company from a financial standpointThe process of selecting the right variable to test for lead conversionHow Facebook algorithms work n lead generation and conversionWhat makes a good client for Bryan's lead generation businessBryan's definition of SEO and his strategies to optimize itBryan also shares some of the common mistakes he has seen when getting motivated leads and shares some advice on how those mistakes can be rectified.TIP OF THE WEEKMark: My tip of the week is going to make you money, and more importantly it's going to get you motivated leads.  To learn more about Bryan Driscoll and what's he's doing, go over at motivated-leads.com.Scott: Check out this website, it's the nftoftheday.com. NFT means Non-Fungible Token, you can buy unique things with it, it's yours and it's digital. You can sell digital images, too.Bryan: My tip is a book, “The Richest Man in Babylon” by George S. Clason. There's one page in that book, the five laws of gold, I recommend everybody to read that and implement it. It saves you from gambling, wasting your money, and getting along with the wrong people.WANT TO LISTEN MORE?Did you like this episode? If so, tune into another one of our exciting episodes with special guest Brian Ellwood as we discuss how to discover true success in real estate.Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Book #4 of a series of 5 books

Most of Vicki Clason's life has been spent in the tiny town of Auberry, located in the foothills near Fresno, California. Vicki loves the natural beauty and close-knit community of her foothill home where she and her husband together raised five children. Her love of community inspired Vicki to run for the local school board where she served for five years before becoming employed as a high school teacher for the same district. She is now retired and spending more time with her 11 grandchildren (with another due soon). Vicki was serving as Relief Society president when the devastating 2020 Creek Fire altered her beloved community forever. A year later, Vicki continues to serve the Auberry Ward members they rebuild and recover to create some beauty where there once was ashes. In this podcast, Vicki shares her experience as a Relief Society president during a time when 97% of her ward had to be evacuated, giving tips and advice to prepare for such crises. Highlights 3:40 Vicki's experience evacuating her family and her ward in September 2020. 7:45 Where did people go when they were evacuated? How did the stake help those that didn't have anywhere to go? 10:00 Vicki explains how she coordinated and took care of those in her ward during the evacuation. 11:50 Ministering is what really helped Vicki keep track of everyone and make sure everyone was safe. 13:20 They had a team of people calling everyone on the roster. 14:50 When there is a crisis there needs to be an organization in place to call everyone and organize information for everyone that is in the ward. Everything should be recorded on a document. 17:15 The importance of gathering. The ward wasn't able to physically gather but they gathered through Facebook and emails. Communication is key. Many were able to gather at the Stake center. 23:15 Gathering and sharing experiences brings healing. 25:20 Feelings of inadequacy as a leader in times of crisis. Heavenly Father will lift you up. You are not alone. 28:00 Vicki gives ideas of things that she feels they could have done better in an emergency situation. Each ward should create a plan and be prepared for a crisis. Links Read the TRANSCRIPT of this podcast

Most of Vicki Clason's life has been spent in the tiny town of Auberry, located in the foothills near Fresno, California. Vicki loves the natural beauty and close-knit community of her foothill home where she and her husband together raised five children. Her love of community inspired Vicki to run for the local school board where she served for five years before becoming employed as a high school teacher for the same district. She is now retired and spending more time with her 11 grandchildren (with another due soon). Vicki was serving as Relief Society president when the devastating 2020 Creek Fire altered her beloved community forever. A year later, Vicki continues to serve the Auberry Ward members they rebuild and recover to create some beauty where there once was ashes. In this podcast, Vicki shares her experience as a Relief Society president during a time when 7% of her ward had to be evacuated, giving tips and advice to prepare for such crises. Highlights 3:40 Vicki's experience evacuating her family and her ward in September 2020. 7:45 Where did people go when they were evacuated? How did the stake help those that didn't have anywhere to go? 10:00 Vicki explains how she coordinated and took care of those in her ward during the evacuation. 11:50 Ministering is what really helped Vicki keep track of everyone and make sure everyone was safe. 13:20 They had a team of people calling everyone on the roster. 14:50 When there is a crisis there needs to be an organization in place to call everyone and organize information for everyone that is in the ward. Everything should be recorded on a document. 17:15 The importance of gathering. The ward wasn't able to physically gather but they gathered through Facebook and emails. Communication is key. Many were able to gather at the Stake center. 23:15 Gathering and sharing experiences brings healing. 25:20 Feelings of inadequacy as a leader in times of crisis. Heavenly Father will lift you up. You are not alone. 28:00 Vicki gives ideas of things that she feels they could have done better in an emergency situation. Each ward should create a plan and be prepared for a crisis. Links Transcript coming soon

Interested in growing your wealth? Wondering how to prepare for retirement when you are self-employed? Follow along as Dave "The Laundromat Millionaire" Menz and his wife, Carla discuss how anyone, especially entrepreneurs, can increase their cashflow, their liquidity, and their wealth with Curtis May of The Practical Wealth Show. Curtis reveals the 3 Rules of Investing, how to apply the 5 Principles of Personal Finance, and teaches on the Velocity of Money Strategy. He shares tips on where to begin your journey into becoming more financially educated and business savvy, moving you further along the path to financial freedom! Referenced Links: Link to get Atmosphere TV: https://atmosphere.tv/partner/dave-menz and use code “MILLIONAIRE” Contact Mike directly: Mike.Kelly@Atmosphere.tv   Our guest's website: https://practicalwealthadvisors.com Our guest's email: curtmay@gmail.com Our guest's podcast: https://practicalwealth.libsyn.com/ Our guest's Youtube: https://www.youtube.com/channel/UCYtdLCckUCeuc7inedJcX-A Intro to Private Family Banking video: https://www.youtube.com/watch?v=ux8N3jffM9I Life Insurance as a Tool for Liquidity video: https://www.youtube.com/watch?v=B2KTfbJpvgg Behavior Gap video: https://www.youtube.com/watch?v=OlRURNZcXf0 For consulting services: www.laundromatmillionaire.com Our Youtube channel: https://youtube.com/c/LaundromatMillionaire Our Podcast: https://laundromatmillionaire.com/podcast/ Our Facebook: https://www.facebook.com/laundromatmillionaire/ Our LinkedIn: https://www.linkedin.com/in/dave-laundromat-millionaire-menz/ Our Instagram: https://www.instagram.com/laundromatmillionaire/ Our laundromats: www.queencitylaundry.com Our pick-up and delivery laundry services: www.happynest.com/locations/ohio/cincinnati Dan Sullivan with Strategic Coach: https://www.strategiccoach.com/ First Ipod Commercial: https://www.youtube.com/watch?v=mE_bDNaYAr8 Kevin O'Leary clip: https://www.youtube.com/watch?v=PWspMJNgT6w Star Wars clip: https://www.youtube.com/watch?v=enKhkTmB0OQ Recommended Reading: ·      Killing Sacred Cows by Garrett B. Gunderson ·      The Richest Man in Babylon by George S. Clason ·      Rich Dad, Poor Dad by Robert Kiyosaki ·      The Rich Dad's Guide to Investing by Robert Kiyosaki ·      Doesn't Hurt to Ask by Trey Gowdy ·      Becoming Your Own Banker by Nelson Nash ·      The Case for IBC by Nelson Nash Timestamps: 00:00:00 Laundromat Millionaire Show Intro - E20 Quotes 00:02:26 Curtis' Backstory - Growing up in retail 00:08:27 Advice to his 20 year old self 00:09:58 A focus on personal development 00:11:11 Business as a game 00:12:43 Breakdown of the business 00:15:01 Avoiding "dead money" 00:15:54 Accumulation Theory vs The Velocity of Money Strategy 00:20:25 Insurance for improved liquidity and less risk 00:22:09 Three Rules of Investing 00:26:24 Five Principles of Personal Finance 00:27:35 #1 - Save 00:29:23 #2 - Maximum Protection 00:32:52 #3 - Asset Replacement 00:34:55 #4 - Liquidity 00:36:30 Good Debt vs Bad Debt 00:42:25 #5 - Velocity of Money 00:43:23 Does risk tolerance affect advice? 00:44:35 Advice vs Education 00:47:21 Objectives of the Financial Industry 00:48:43 Financial Education vs Indoctrination 00:50:45 Insurance for liquidity? 3 Types of Insurance 00:55:17 Where to start in your financial education 00:56:53 New Book Coming Soon 00:58:22 Threads of Success 00:59:30 The Behavior Gap 01:00:49 Contact Info for Curtis May 01:04:10 Closing Remarks Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's show, Pancham interviews Paul Hopfensperger - motivational speaker, co-author of “Bringing Value, Solving Problems and Leaving a Legacy”, and one of the successful English Channel swimmers. One of Paul's lifelong goals is to be able to swim The English Channel. So when the opportunity arises to help a charity and raise money by swimming across it, he is dedicated to make it possible. With his grit, he was the 873rd person in history to swim The English Channel, the 84th person to swim it twice, and has completed his third crossing as part of the relay team! In this episode, we'll dissect the elements of personal growth and mindset that you need to be successful as he shares his outlook on starting this journey. He'll also tackle the steps that you can do to start achieving your goals and why you should remove any negativity in your visions so this episode is surely a don't-miss! Listen and enjoy the show!   Quote: “I had to think to myself where am I gonna start from. You could only ever start from where you are right now.” Timestamped Shownotes: 1:14 - Pancham introduces Paul to the show 2:37 - His transition from being an engineer to a motivational speaker 8:31 - His thoughts and why he decided to swim The English Channel 15:01 - The power of visualization to make his goals a reality 19:19 - His simple yet powerful advice for you to make that first step 26:27 - On sharing his story by being a co-author of “Bringing Value, Solving Problems and Leaving a Legacy” 29:48 - How quitting as a mayor set him up for his later successes 34:36 - Taking the Leap Round 34:36 - The books that gave the most impact to his journey 37:25 - On getting out of his comfort zone through producing music 39:33 - Charities as his way to give back to the community 41:20 - Where you can reach out and connect with Paul 3 Key Points: Envision yourself doing what you desire for and if any doubts arise, remove them and focus once again on your vision. Having a mentor - especially those who are successful in their fields - and executing what they told you to do would help you in terms of achieving your goals. Create a plan to get from where you are now to where you want to be and take it off your list when you get to accomplish it. Get in Touch: “Just Keep Swimming Until You Get To France!” by Paul Hopfensprenger - https://www.paulhopfensperger.com/shop/p/just-keep-swimming-until-you-get-to-france Paul Hopfensperger Website - https://www.paulhopfensperger.com/ Paul Hopfensperger Email - mail@paulhopfensperger.com The Gold Collar Investor Club - https://thegoldcollarinvestor.com/club/ Pancham Gupta Email - p@thegoldcollarinvestor.com Books: Bringing Value, Solving Problems and Leaving a Legacy by Paul Hopfensperger, Kyle Wilson, et al. - https://www.amazon.com/Bringing-Solving-Problems-Leaving-Legacy/dp/1735742813 The Richest Man in Babylon by George S. Clason - https://www.amazon.com/Richest-Man-Babylon-George-Clason/dp/1505339111 Think and Grow Rich Series by Napoleon Hill - https://www.amazon.com/gp/product/B

Nesta semana aprenderemos a ganhar dinheiro em “O homem mais rico da Babilônia” de George S. Clason. ======== COMPRE O LIVRO Amazon - https://www.amazon.com.br/gp/product/8595081530/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=8595081530&linkCode=as2&tag=b908-20&linkId=9e7baa9d44f204f04cac5d099d548ce4 ======== COMENTADO NO EPISÓDIO Assine o Amazon Music Unlimited - https://www.amazon.com.br/caixadehistorias PicPay do Caixa de Histórias - https://picpay.me/caixadehistorias Lojinha Caixa de Histórias na poeme-se - https://www.poemese.com/parceiros/caixa-de-historias ======== FALE CONOSCO . Email: caixadehistorias@b9.com.br . Facebook: www.facebook.com/caixadehistoriaspodcast . Twitter e Periscope: twitter.com/caixa_historias . Instagram: www.instagram.com/caixadehistorias . Grupo de Leitores no Facebook – Pandores: www.facebook.com/groups/pandores ==== APOIE O CAIXA DE HISTÓRIAS PicPay do Caixa de Histórias - https://picpay.me/caixadehistorias

Aaron Scott Young is a lifelong entrepreneur, trusted advisor, and business owner. He discovered his passion and talent for entrepreneurship early in life, and at age 18, he formed a recycling company in Portland, Oregon. He grew the company to 5,000 customers before selling it to become one of the first cellular phone dealers in Portland.For over 34 years, his garnered experiences from founding, acquiring, and directing multi-million dollar businesses as well as working as an officer for a publicly traded, multi-national company, have set him apart from the crowd as a trusted advisor of knowledge and authority. Today, Aaron is the CEO of Laughlin Associates, a pioneer in the incorporation industry that has helped over 100,000 entrepreneurs start, grow and profit from their business. He has made it his life's work to arm other business owners with success formulas that immediately provide exponential growth and protection for their business.Listen in as they discuss:Aaron's journey to developing wealth.Elements of a strong and successful business.What you need to grow your business.Qualities of a successful entrepreneur.Formulas to incorporate into your business.And, more!TIP OF THE WEEKMark: My tip of the week is going to be about reinforcing real wealth; not to solve your money problems, solve your time problems, and become an unshackled business owner. Learn more, go to aaronscottyoung.com.Scott: My tip is a book called Dare to Lead: Brave Work, Tough Conversations, Whole Hearts by Rene Brown.Aaron: At the beginning of the year, I go back either re-read or re-listen to The Richest Man in Babylon by George S. Clason. The principles taught in the Richest Man in Babylon are easy ways to think about how to manage money, debt, relationship, how to look at a long game, and if you look at a long game how to follow a recipe. Here's a thing, if you follow a recipe don't get greedy and stupid, just do things that are reasonable. Don't try to get rich quick, if you're making 10% 15% or 20% on an investment that's great! Celebrate! Don't think you have to double and triple every year. If you follow a proven recipe and you aren't greedy, you will be surprised at how fast your wealth grows and you will be amazed at how many people are watching you. When people see you that you're being responsible and you're being a little aggressive, you're not afraid and you're leading out, but you're doing things in a smart way and having some success, all of a sudden everybody wants to hitch their wagons to your star because most people have no clue what's going on, no clue what to do next and they're desperately seeking guidance. The Richest Man in Babylon gives you all of the foundations to know what to look for, how to act, what to do so you can grow your wealth.Want To Listen More?Did you like this episode? If so, tune into another one of our exciting episodes with special guest Rock Thomas as we discuss the importance of personal development.Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

David Walker Green Beret is the Co-Founder and Chief Operating Officer of GrowthLine Capital. GrowthLine Capital is a long-biased, high return-seeking equity long/short hedge fund that invests in companies benefiting from the innovation-driven disruptive change that can become multiples of their current size. David is a Financial Services Executive and Former US Army Special Forces Commander (“Green Beret”) with exceptional ability to lead under pressure. David Walker Green Beret has over 17 years of experience in all aspects of running a hedge fund. Equally successful managing start-up, turnaround, or rapid growth organizations, David's expertise spans the front, middle and back-office operations and network of industry contacts includes institutional and high net worth investors, prime brokers, broker/dealers, technology firms, accountants, administrators, auditors, attorneys, banks, exchanges, ECNs, and government agencies (SEC, FINRA, CFTC, FSA, etc). Attached Things/Links Mentioned: David's Journey Leadership in the Military Leadership in the Business Developing People and Culture - in Business Principles by Ray Dalio [book] The United States Military Academy (West Point) Starting From the Bottom Up - Over and Over and Over Again The Growthline Capital Founding Story The Growth Curve “Innovation spurs the economy.” (David) The Richest Man in Babylon by George S. Clason [book] Meditations by Marcus Aurelius [book] Training Employees “The first wealth is health.” (David) David's Website David's Twitter David's LinkedIn #DreamBIG #ImproveYourselfImpactLives To see what we are up to and what is going on around the Dream BIG & Co community you can follow us on the following platforms: Website Instagram Twitter Facebook Vimeo Snapchat Tik Tok LinkedIn Medium Our Spotify Playlist Our Amazon Alexa Skill - Dream BIG Daily Our Amazon Alexa Skill - Dream BIG Quotes

Bruce Wehner is a Financial Advisor and the Chief Cash Flow Strategist for The Money Advantage. He designs and communicates the individualized solutions that help the company's clients increase their cash flow and financial control. He also oversees the client experience and serves as the lead advisor and director for The Money Advantage.Bruce Co-Host The Money Advantage podcast with Rachell Marshall, who is the Co-Founder and Chief Financial Educator of The Money Advantage. She is known for making money simple, fun, and doable and helps her clients create time and money freedom with cash flow strategies, privatized banking, and alternative investments.Bruce has been an entrepreneur in the wealth industry since 2007. Now, he serves as a resource for The Money Advantage since its inception in 2017. Rachel on the other hand has been a business owner since 2007. Since 2011, Rachel has, motivated to control her time and destiny, and is helping others do the same.Listen in as they discuss:Rachel's journey to wealth creation.Bruce's journey in the wealth industry.Money managementWhat does The Money Advantage do?Is insurance by itself an investment?What it takes to become a wealth creator.The benefits of using privatized banking.What happens to a contract if you cannot repay your loan?Who is privatized banking not for?And, more!TIP OF THE WEEKMark: My tip of the week is learn more: figure out your cash flow, start building wealth, start learning about the miracle of compound interest, and how you can benefit from these. As long as you're responsible, get on a call with Rachel & Bruce. Learn more, themoneyadvantage.com.Scott: A lot of times you get this PDF document and you have to make some edits to it. If you don't have a PDF editor on your computer, go to a little website called cloudconvert.com. Upload your file, you can edit to your heart's content and download it. Rachel: Go read the book The Richest Man in Babylon by George S. Clason. It's super easy to read but I love that it is very foundational, financial principles and it starts with Set thy Purse to Fattening. It is the idea of paying yourself first and if you are building that foundational savings, have it. You're really going to set yourself, head and shoulders above anything, any other strategy. It's really focusing on what financial principle do I want in place in my life. After you have a principle then you can have a strategy to accomplish your goals, and then look at the tactics or the financial products. That is where the book can start laying out the foundational principles for you.Bruce: My tip is, to consume everything you possibly can consume from Dan Sullivan Strategic Quotes because Dan's whole mindset is about wanting to set your life up so that you're in a business setting whether as an employee or as a business owner or investor. You want to set your whole life up where you're taking your own abilities so you never need to retire. Because as Dan says, when you look at the word retire means take out of service, so you're no longer useful. Strategic quotes from Dan Sullivan, I would consume as much stuff as you can, and for the entrepreneurs out there 10x Multiplier Mindset Podcast (10x Talk Podcast) with Joe Polish & Dan Sullivan is very valuable for people.Want To Listen More?Did you enjoy this episode? Check out another one of our exciting episodes with special guest Brian Bradley as they discuss how to protect your assets and investments.Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Boken "Århundradets kärlekskrig" av författaren och litteraturprofessorn Ebba Witt-Brattström blev mycket omtalad 2016. På den skrevs också en opera och det är ämnet för den här dokumentären. Lyssna på alla avsnitt i Sveriges Radio Play. Boken handlar om ett äktenskap i upplösning och kom ett par år sedan Ebba Witt-Brattström och författaren och akademiledamoten Horace Engdahl hade separerat mer eller mindre i det offentliga. Den 3 mars 2017 hade Stockholms stadsteater urpremiär för en pjäs på boken, och den 6 juli samma år var det urpremiär för en opera på den samma i Vattnäs konsertlada utanför Mora. Operan heter "Kärlekskriget" och är skriven av tonsättaren Paula af Malmborg Ward och librettisten Mathias Clason. Clason har också skrivit in en tredje person som inte finns i boken, den unga kvinnan "Ivona" som städar hos det upphöjda medelklassparet. Hon "ser förhållandet med friska ögon", berättar regissören Niklas Hjulström i programmet. "Ivona" har också fått en storslagen aria skriven åt sig. "Hon" spelades i Vattnäs konsertlada av alten Anna Larsson, "Han" av basbarytonen Lars Arvidson och "Ivona" av sopranen Amelia Jakobsson. En P2 Dokumentär av Birgitta Tollan/Tollan Media.

The boys talk about they did on the off week (Clason trained, Ray partied), recap Seattle, Ray uses a new word again and more

Privateers Alex Ray and Cade Clason discuss their St Louis SX, Ray talks getting cleaned out by Barcia and hitting a camerawoman, Clason talks Canada, getting landed on and more

Privateers Clason and Miller talk about their Indy SX, Clason's 450SX LCQ "work", guacamole, Brayton and more.

We chat with Clason about Toronto and that LCQ while Twitter poll winner Georgia Lindsay joins the show and Ray finally gets the boot.

Clason and Ray used a couple coconut shells to make this pod possible.