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Chapter 1:Summary of Book Sprint"Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days" is a book written by Jake Knapp, with contributions from John Zeratsky and Braden Kowitz, who were part of Google Ventures. Originally published in 2016, the book introduces a unique five-day process called a "Sprint," designed to help businesses answer critical questions, solve significant issues, and innovate more effectively.The core concept of the Sprint process is structured creativity, applying time constraints and focused effort to reduce wasted time and increase productivity. The five-day structure breaks down as follows:1. Monday: The team begins by setting a long-term goal and brainstorming questions and challenges. The day is focused on mapping out the problem and choosing the most crucial area to focus on through expert interviews within the team.2. Tuesday: The focus is on solutions. Each team member sketches competing solutions on paper, expanding and refining initial ideas into complete sketches that detail their concept.3. Wednesday: The team reviews the solution sketches from Tuesday, debates their merits, and decides on which ones to prototype by considering how they fit towards the ultimate goal. A storyboard is created by the end of the day to guide the prototype creation.4. Thursday: The chosen solutions are turned into a high-fidelity prototype—a realistic façade, not a fully developed product. The aim is to create something sufficiently convincing to test with real users without investing in full development.5. Friday: The final day takes the prototype(s) to real users for feedback. The team observes the reactions of these test users and gathers valuable insights. The observations help in making data-driven decisions about how to proceed, correcting course if necessary or pushing forward with a proven concept.Jake Knapp asserts that a Sprint is suitable for businesses of any size, from startups to large organizations, and can aid in solving problems in various functions, from product development to marketing strategies. The Sprint provides a clear path forward, giving businesses a tangible product or clear evidence on why a concept shouldn't proceed. By compressing potentially months of work into a single week, the Sprint methodology promises to help teams innovate faster and more efficiently.Chapter 2:The Theme of Book SprintIt seems there may be a confusion regarding the title "Book Sprint" authored by Jake Knapp. Jake Knapp is known for a different book titled "Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days," which he co-authored with John Zeratsky and Braden Kowitz. This book, published in 2016, focuses on a unique five-day process for solving tough problems, specifically within the realm of business and product development.If you're looking for insights into "Sprint," here are the key components: Key Plot Points"Sprint" is non-fiction and does not have a traditional plot but rather outlines a step-by-step process for conducting a sprint. The book structures the sprint process into five days:1. Monday: Map - The sprint begins by creating a path for the week. The team defines the challenge and sets an achievable goal.2. Tuesday: Sketch - Each team member individually develops potential solutions, focusing on broad ideation rather than immediate practicality.3. Wednesday: Decide - The team reviews each solution, debates their merits, and decides which ones have the most potential for success.4. Thursday: Prototype - The chosen solutions are turned into a realistic prototype, a facade of the idea that looks and feels like a real product.5. Friday: Test - The prototype is then tested with real live users to understand the flaws, benefits, and usability of the concept. Character...
Emotional Design" by Don Norman "The Design of Everyday Things" by Don Norman "Maximum Achievement" by Brian Tracy "Rich Dad Poor Dad" by Robert T. Kiyosaki "Goals!: How to Get Everything You Want—Faster Than You Ever Thought Possible" by Brian Tracy "Cradle to Cradle: Remaking the Way We Make Things" by William McDonough and Michael Braungart "The Power of Habit: Why We Do What We Do in Life and Business" by Charles Duhigg "Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation" by Tim Brown "Zero to One: Notes on Startups, or How to Build the Future" by Peter Thiel and Blake Masters "Thinking in Systems: A Primer" by Donella H. Meadows "Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days" by Jake Knapp, John Zeratsky, and Braden Kowitz "Design of Everyday Things" by Don Norman (added for clarity, as there are two books by Don Norman) Hooked
Jake Knapp to jeden z głównych twórców procesu projektowego "Design Sprint". Dotychczas tysiące zespołów na całym świecie przeprowadziło sprinty w startupach (jak Slack i Airbnb), dużych firmach (jak LEGO i Google), agencjach (jak IDEO i McKinsey), szkołach (jak Stanford i Columbia), rządach (jak Wielka Brytania i miasto Chicago), a nawet muzeach (jak British Museum i Smithsonian).Materiał opracowany na podstawie książki:Jake Knapp, John Zeratsky, Braden Kowitz, Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days, Gliwice, "Wydawnictwo HELION", 2016Muzyka wykorzystana w odcinku:morning glow by foxxy mulderr | https://www.foxxymulderr.comMusic promoted by https://www.free-stock-music.comAttribution 4.0 International (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
O livro “Sprint” foi publicado em 2016. Os autores são Jake Knapp, John Zeratsky e Braden Kowitz, que já fizeram parte do time do Google Ventures, o braço da companhia para investimento em startups. Nessa obra você vai aprender o Método usado no Google para testar e aplicar novas ideias em apenas cinco dias. O sprint é o processo único de cinco dias do Google Ventures para resolver questões críticas por meio de protótipos e testes de ideias com clientes. É como uma coletânea dos “maiores sucessos” que funcionaram super bem na da gestão estratégica, inovação, ciências do comportamento, do design e mais — tudo condensado em um passo a passo que qualquer equipe pode usar. Sabia que você pode entrar no Clube do Livro do ResumoCast e debater esse e outros grandes livros junto com um grupo de leitores empreendedores? Saiba mais em www.resumocast.com.br/apoiase Promoção exclusiva da Nuvemshop https://www.resumocast.com.br/nuvemshop Entre para o Clube do Livro: https://www.resumocast.com.br/apoiase
Today we will unlock the book Sprint. This book is about a trial method used by Google Venture or GV. The technique deploys repeated substitutions to drill down to determine the essential offer of new products or services in the GV company portfolio.
Welcome back to UserFlows Podcast on July 20, my name is Thomas Morrell and I'll be your host. This is a show where we talk UX Design and Careers. I interview other designers about their journey into the field of User Experience Design and how they've thrived in their roles. Share some tips and information you can use to advance your own career in the field.Today, I'm speaking with a past colleague, friend, and all-around amazing person. Caryn Gallis is a Director of Experience Design specializing in Culture & Training. Caryn is also a professor of design at Keen University in New Jersey. I first met Caryn in my first week working at Prudential Financial. A big project I was hired for hadn't kicked off yet, but Caryn and UserFlows podcast guest Brian Evans from episode #2 were working on putting together a training deck for the team at Prudential on how to Facilitate Design Sprints. They presented me with the idea of creating a fake project in order to use as the training material source. It was a really fun project and ultimately an amazing way for me to be introduced to Design Sprints. An activity I use often in my own design process now.For those of you who don't know, Design Sprints are a fantastic 3 - 5 day design workshop meant to take a companies ideas from zero to prototype within a very short timeframe. They are highly collaborative, fast-paced and are a great way of getting ideas in front of your audience without spending months or years building the wrong product first. They were started by ex-Google Ventures member Jake Knapp, John Zeratsky, and Braden Kowitz. They made their findings into a fantastic book. “Design Sprints, How to Solve Big Problems and Test New Ideas in Just Five Days”. For all the hype around design sprints, at least from my perspective, the hype is well deserved.Since helping Brian and Caryn create the training material for sprinting at Prudential. I was fortunate enough to go through their training program and facilitate six design sprints while at Prudential. All were hugely beneficial to the projects I was working on and a transformational moment in my own career. Having tools like this to help your team navigate through or break up continuous cycles of non-decision are a fantastic way to help your team push past where so many others get stuck.Caryn is an integrative thinker who thrives on solving the big picture while remaining focused on relevant details through every stage of the assignment. She seeks to understand the user's needs while keeping the business goals in alignment.Caryn and I discuss her career and transition from designing children's toys to UX design. What are design sprints? When to use a design sprint and possibly more importantly when not to use a design sprint. She'll take us through her process of selling Design Sprints in a large enterprise organization and how she went from a comment in an interview to scaling design sprint training to well over 500 members of her organization.She shares some great tips around keeping a Design Sprint best practices wiki. Connecting with the decider of your sprint beforehand in order to ground them in their role. She also shares some great tips and advice for new designers looking to get into the field.If you are new to the show or if you haven't already. Please subscribe to User Flows wherever you listen to Podcasts. Share this show or any of the others with your audience, friends, family, or anyone you know who's interested in a career in the field.Thank you so much for listening or reading :) and I hope you enjoy the show.TM
Sabe aquela ideia que você teve e acha genial, mas não consegue tirar do papel? É sobre ela que vamos falar neste episódio! Com a metodologia do Design Sprint, em cinco dias ou menos, você e sua equipe conseguirão cocriar soluções criativas e inovadoras de produtos ou serviços. E ao final do processo, vocês terão algo testável para validação. Para nos ensinar como fazer um Design Sprint dentro do universo jurídico, ninguém melhor do que o Léo Velozo. Ele é designer, técnico em computação gráfica e consultor. Já atuou em projetos de Customer Experience, Customer Success e User Experience em várias empresas. Além disso, atua como mentor e facilitador em vários hackathons. - DIREITO 4.0 PODCAST -Instagram: https://www.instagram.com/direito4.0podcastLinkedIn: https://www.linkedin.com/company/direito-4-0-podcastE-mail: podcast@floox.com.br - LÉO VELOZO -LinkedIn: https://www.linkedin.com/in/leonardovelozo/Instagram: https://www.instagram.com/leovlz.co/ - NOTAS DO EPISÓDIO -Sprint. O Método Usado no Google Para Testar e Aplicar Novas Ideias em Apenas Cinco Dias, Jake Knapp, John Zeratsky, Braden Kowitz: https://www.amazon.com.br/Tire-sua-ideia-papel-definitivo-ebook/dp/B07FP2MMCD
Braden Kowitz is a former design partner at Google Ventures, where he had the opportunity to work with startups like ClassPass, Gusto, Slack, Medium, Flatiron Health, TuneIn, BlueBottle Coffee, 23andMe, One Medical Group, HubSpot, RetailMeNot, Nest and more. He is the co-author of NY Times Best Seller, Sprint, and the co-founder of Range, a tool that keeps teams connected and productive. We're extremely grateful to Braden for sharing his wealth of knowledge and experience with us. Get your notepads out for this one! We cover:Some of the differences in Google design from when he entered and leftHow he got into Google Ventures and whyHis experience watching the explosion of the Design SprintWhat Range does and who it servesThe agency challenge of working with multiple culturesWorking the way clients want to work during COVID-19Testing and validating new work methodologiesVulnerability and connection for teamsThe challenge of jumping responsibilities as a business ownerPersonal manualsMore!Visit the Funsize websiteSubscribe to The Funsize Digest
Listen in as Jay Stansell and Braden Kowitz chat about AQ Sessions: Adapting To Remote. To get pre-release access to all Product Coalition podcasts, product management mentorship, product management interview practice, and product management resume reviews, or to become a member visit members.productcoalition.comSupport the show (https://members.productcoalition.com)Support the show (https://platform.productcoalition.com)
You can't be a good product manager without collaboration. But collaborating - feedback, brainstorming, planning - can be hard no matter how much experience you have. In this episode, Maggie talks to Braden Kowitz, co-founder of Range, former design partner at GV, and author on the New York Times bestselling book Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days, about how to give and recieve feedback and how to collaborate both in person and remote in order to create more effective teams. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Maggie on Twitter @maggiecrowley @HYPERGROWTH_Pod
You can't be a good product manager without collaboration. But collaborating - feedback, brainstorming, planning - can be hard no matter how much experience you have. In this episode, Maggie talks to Braden Kowitz, co-founder of Range, former design partner at GV, and author on the New York Times bestselling book Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days, about how to give and recieve feedback and how to collaborate both in person and remote in order to create more effective teams. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Maggie on Twitter @maggiecrowley @HYPERGROWTH_Pod
Let's dive into three of the top insights from SPRINT by Jake Knapp, John Zeratsky, and Braden Kowitz. This book is all about prototyping and testing ideas with potential customers. Whether you're creating a new product, new service, or an entirely new business - the SPRINT five-day process can help you answer critical questions and increase your chances for success.If you're interested in rapid prototyping or testing new ideas, I recommend you watch this book summary to decide if this is the right book for you.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
In this episode of The Culture Design Show, Douglas shares with Steve Chaparro why he is a believer of the Design Sprint byJake Knapp, John Zeratsky, and Braden Kowitz. Douglas discusses why there's a need for companies to realign the way they viewed collaboration in the design process and the importance of having multiple contributors from different fields and expertise in opening new doors for exploration and advancement. Learn more about your ad choices. Visit megaphone.fm/adchoices
Braden Kowitz reveals how human-centered design has everything to do with the humans we design and build with every day. He advocates for a genuinely supportive environment where it’s okay to be who you are, and where you’re encouraged to speak up, and openly share how you’re truly feeling. He reminds us to acknowledge that life isn’t perfect, and neither are we…and that’s also okay. He articulates the origin story and evolution of design patterns and explains why ‘ugly’ may sometimes appear to win. He also challenges us to consider how the metrics we typically depend on, may not be telling us the complete story. Free Time (7:49) Grounding Techniques (8:36) Mindful Techniques (9:26) Origin Story (16:25) Form, Function, and Balance (19:38) Managing Design Ambiguity (26:50) Establishing Design Patterns (37:57) What Have You Been Up To? (47:05) From Designer to Co-Founder (49:09) Dealing with Tradeoffs (52:02) Creative Side Hustles (52:41) Who Is This Product For? (53:47) Design Superpower (57:00) Design Kryptonite (58:15) UX Superhero Name (59:45) Habit of Success (1:01:03) Recommended Book (1:02:59) Best Advice (1:04:13) Tips on Culture (1:05:11) Check out the detailed show notes including mentioned links, transcript and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/068 This episode is brought to you by UC Irvine’s executive master’s program for Human-Computer Interaction and Design. As a user experience professional, UCI’s hybrid program will allow you to maintain your job while pursuing the master’s degree that will propel your career forward. Visit userdefenders.com/uci to learn more. This episode is also brought to you by Porkbun. Head to userdefenders.com/porkbun now and use coupon code DEFENDERS on the checkout page to get literally a free year of a .design domain name.
Special guest and old friend Braden Kowitz joins the program. He's the co-founder of Range and former design partner at Google Ventures. We discuss the delicate art of the design critique and building trust within teams.
Dan, Braden, and Jevin talk about why building rapport between remote workers and on-site workers is important to the company and how to reduce meetings and gossip.
Moim gościem jest Katarzyna Bartoszkiewicz, z którą rozmawiam o tym jak rozpocząć karierę w marketingu, jakie są możliwości, ścieżki rozwoju oraz kluczowe kompetencje jakie należy nabyć.Więcej o Kasi znajdziecie na jej Linkedin: https://www.linkedin.com/in/katarzynabartoszkiewicz/Ciekawe linki1. Raporty, dane, szkolenia: https://willrobotstakemyjob.com/https://marketingibiznes.pl/it/marketerow-nie-wyprze-ai-zrobia-to-ich-koledzy-wyposazeni-w-sztuczna-inteligencje-opinia/https://marketingibiznes.pl/it/dziwne-u-nich-dziala-poradnik-sprawnej-komunikacji-na-linii-marketing-dzial-it/ https://dimaq.pl/ - międzynarodowy standard kwalifikacji digital marketingowych.2. Dokumenty, seriale: Przegląd tygodnia: Wieczór z Johnem Oliveremhttps://hbogo.pl/seriale/przeglad-tygodnia-wieczor-z-johnem-oliveremhttps://www.youtube.com/user/LastWeekTonightNajlepszy serial o reklamie: Mad Menhttps://www.netflix.com/pl/title/70136135Mad Men - prawdziwi królowie reklamy - dokument Canal +https://www.canalplus.pl/dokument-mad-men-prawdziwi-krolowie-reklamy_46746Facebookistan - bierze pod lupę Facebooka i pokazuje w jaki sposób jego polityka uderza w wybrane osoby i organizacje. Film na konkretnych przykładach analizuje działania firmy, które kwestionują dwie podstawowe zasady demokracji: prawo do wolności słowa i prawo do prywatności.https://www.canalplus.pl/dokument-facebookistan_45617Hakowanie świata - dokument. Odkryj, dlaczego po wyborach prezydenckich w USA w 2016 r. firma Cambridge Analytica stała się symbolem ciemnej strony mediów społecznościowych.https://www.netflix.com/pl/title/801175423. Książki: Marketing 4.0. Era cyfrowa, Philip Kotler.Przewodnik po transformacji od marketingu tradycyjnego do cyfrowego. Punkt odniesienia, dla zagubionych marketerów, wskazując jak mogą lepiej kształtować i zrozumieć cyfrową przyszłość". W tej książce autor sięga po zaawansowane i dynamicznie rozwijające się technologie, by się dowiedzieć, kim są dzisiejsi konsumenci i w jaki sposób podejmują decyzjJake Knapp, John Zeratsky, Braden Kowitz. Pięciodniowy sprint. Rozwiązywanie trudnych problemów i testowanie pomysłów.W dużym uproszczeniu, Design Sprint to koncepcja, która pozwala w pięć dni rozwiązać dowolny problem biznesowy. W książce Autor opisuje szczegółowo jak wygląda pięciodniowy proces poświęcony szukaniu odpowiedzi na kluczowe pytania poprzez tworzenie prototypów i testowanie pomysłów wśród realnych klientów. Dzięki tej książce dowiesz się, czym są i jak przeprowadzać sprinty, aby znaleźć rozwiązania trudnych problemów. Nauczysz się dobierać idealny zespół i zyskasz wiedzę, jak najlepiej wykorzystywać potencjał poszczególnych jego członków, a także jak w praktyczny sposób organizować przebieg sprintu.Książka „Abc marketingu B2B”, Łukasz KosuniakPierwszy na polskim rynku przewodnik po metodach i narzędziach współczesnego marketingu cyfrowego dla biznesu. Rady oraz informacje, którymi dzieli się autor, wynikają z jego kilkunastoletniej praktyki w branży B2B – pracował w globalnych korporacjach, jak Microsoft czy Samsung, a także pomagał małym i średnim organizacjom. Dogłębnie sprawdził oraz przetestował teorię, dlatego poleca tylko te rozwiązania, które faktycznie przekładają się na wzrost firmy dzięki zwiększeniu sprzedaży.Więcej informacji o podcaście: https://www.kacperskoczylas.pl/podcast-marketingowy/Polub stronę podcastu aby być na bieżąco: https://www.facebook.com/marketingmanager2.0podcast/
Jake interviews Braden Kowitz, product designer and startup founder, who co-authored Sprint alongside Jake and John Zeratsky. He's also the BEST interaction designer Jake has ever worked with!
Reviewing "Sprint" by Jake Knapp, John Zeratsky & Braden Kowitz by Hong Kong Design Book Club
In this episode I'm talking to Braden Kowitz, an SF based designer and founder. Braden's work has been hugely impactful on how we design today through his work on the Sprint book at Google Ventures. But his journey has also been an interesting one, leading from Google to working with startups to founding his own, Range. We talk about finding meaningful work, bucking the trend of an expected design career, the dangers of a rigid ladder in a small team and much more. Braden's Links Range: https://www.range.co/ Braden's personal site: https://kowitz.co/ Braden on twitter: https://twitter.com/kowitz The Sprint Book: https://www.thesprintbook.com/ Sponsor: Onfido
Jake Knapp, John Zeratsky, Braden Kowitz nos traen el proceso perfeccionado Sprint para crear prototipos en tan solo 5 días.
Instituto de Emprendedores patrocina este episodio: Descubre el sistema que usan en Google para resolver rápidamente problemas de vital importancia, un sistema probado ya en centenares de empresas. Un sistema que da respuesta a las preguntas que los emprendedores nos hacemos todos los días: ¿en qué punto deberíamos enfocar nuestros esfuerzos, y cómo empezar? ¿Qué pinta tendría esa idea que hemos tenido en el mundo real? ¿Cuántas reuniones y debates tienes que tener siempre que quieras asegurarte de que has escogido la solución adecuada? En este episodio repasamos el libro Sprint (Sprint, 2016), libro de Jake Knap, John Zeratsky y Braden Kowitz, trabajadores de Google Ventures, en el que vemos a detalle cómo implementar un sprint que nos permita resolver grandes problemas y probar nuevas ideas en sólo 5 días. Vas a encontrar un montón de ejemplos reales de sprints en la página Sprint Stories: https://sprintstories.com/ Te selecciono algunas que creo interesantes: Estudiantes universitarios proponen soluciones a 6 problemas planteados. Sprint de 3 días en español: https://medium.com/syllaboard/el-caso-del-design-sprint-en-educaci%C3%B3n-universitaria-45-alumnos-10-carreras-6-desaf%C3%ADos-3-d%C3%ADas-e53e9e6dc2be Diseño de una aplicación de gestión de proyectos: https://sprintstories.com/sink-or-swim-an-oversized-sprint-at-rhine-waal-university-germany-a8cc0dd32b8e Diseño de una app para una ONG: https://sprintstories.com/peace-one-day-how-caf-helped-the-renowned-ngo-go-from-an-app-idea-to-a-prototype-and-a-business-2911c0ef2206 Diseño de experiencias para empleados de una empresa: https://sprintstories.com/design-your-employee-experiences-3662647afd0c Rediseño de la página principal de Home Depot: https://sprintstories.com/the-home-depot-uses-design-sprints-to-reimagine-your-homepage-c5380742f6c9 Mejora de la experiencia de una tienda online: https://sprintstories.com/design-sprints-how-you-can-validate-a-new-growth-strategy-for-a-7-figure-ecommerce-business-in-5-3f7787812d31 ¿Estás interesad@ en que te ayude a aplicar un Sprint en tu propia empresa? Hablemos. Envíame un mensaje desde la página de contacto de Libros para Emprendedores: http://librosparaemprendedores.net/contacto ________ Episodio patrocinado por Instituto de Emprendedores: Conoce el Plan Midas, 5 fases y 10 pasos para pasar de no tener ni siquiera una idea de negocio a tener una empresa de éxito, funcionando, generando ingresos y calidad de vida para ti y los tuyos. Enfócate en conseguir tus metas con una empresa que te proporcione los mejores resultados. El Instituto de Emprendedores te da el plan de ruta para alcanzarlo. Contenidos, cursos y coaching grupal con Luis Ramos, de Libros para Emprendedores. Consigue tus metas, ¡AHORA! ________ En esta página encuentras las notas del episodio de hoy:
Instituto de Emprendedores patrocina este episodio: Descubre el sistema que usan en Google para resolver rápidamente problemas de vital importancia, un sistema probado ya en centenares de empresas. Un sistema que da respuesta a las preguntas que los emprendedores nos hacemos todos los días: ¿en qué punto deberíamos enfocar nuestros esfuerzos, y cómo empezar? ¿Qué pinta tendría esa idea que hemos tenido en el mundo real? ¿Cuántas reuniones y debates tienes que tener siempre que quieras asegurarte de que has escogido la solución adecuada? En este episodio repasamos el libro Sprint (Sprint, 2016), libro de Jake Knap, John Zeratsky y Braden Kowitz, trabajadores de Google Ventures, en el que vemos a detalle cómo implementar un sprint que nos permita resolver grandes problemas y probar nuevas ideas en sólo 5 días. Vas a encontrar un montón de ejemplos reales de sprints en la página Sprint Stories: https://sprintstories.com/ Te selecciono algunas que creo interesantes: Estudiantes universitarios proponen soluciones a 6 problemas planteados. Sprint de 3 días en español: https://medium.com/syllaboard/el-caso-del-design-sprint-en-educaci%C3%B3n-universitaria-45-alumnos-10-carreras-6-desaf%C3%ADos-3-d%C3%ADas-e53e9e6dc2be Diseño de una aplicación de gestión de proyectos: https://sprintstories.com/sink-or-swim-an-oversized-sprint-at-rhine-waal-university-germany-a8cc0dd32b8e Diseño de una app para una ONG: https://sprintstories.com/peace-one-day-how-caf-helped-the-renowned-ngo-go-from-an-app-idea-to-a-prototype-and-a-business-2911c0ef2206 Diseño de experiencias para empleados de una empresa: https://sprintstories.com/design-your-employee-experiences-3662647afd0c Rediseño de la página principal de Home Depot: https://sprintstories.com/the-home-depot-uses-design-sprints-to-reimagine-your-homepage-c5380742f6c9 Mejora de la experiencia de una tienda online: https://sprintstories.com/design-sprints-how-you-can-validate-a-new-growth-strategy-for-a-7-figure-ecommerce-business-in-5-3f7787812d31 ¿Estás interesad@ en que te ayude a aplicar un Sprint en tu propia empresa? Hablemos. Envíame un mensaje desde la página de contacto de Libros para Emprendedores: http://librosparaemprendedores.net/contacto ________ Episodio patrocinado por Instituto de Emprendedores: Conoce el Plan Midas, 5 fases y 10 pasos para pasar de no tener ni siquiera una idea de negocio a tener una empresa de éxito, funcionando, generando ingresos y calidad de vida para ti y los tuyos. Enfócate en conseguir tus metas con una empresa que te proporcione los mejores resultados. El Instituto de Emprendedores te da el plan de ruta para alcanzarlo. Contenidos, cursos y coaching grupal con Luis Ramos, de Libros para Emprendedores. Consigue tus metas, ¡AHORA! ________ En esta página encuentras las notas del episodio de hoy: http://librosparaemprendedores.net/062 Esta es nuestra página oficial de Facebook: http://librosparaemprendedores.net/facebook Nuestro grupo de Retos para emprendedores: http://librosparaemprendedores.net/retos Además, recuerda que puedes suscribirte al podcast en: - Nuestra página: http://librosparaemprendedores.net/feed/podcast - iTunes: https://itunes.apple.com/mx/podcast/libros-para-emprendedores/id1076142249?l=es - Youtube: http://www.youtube.com/c/LibrosparaemprendedoresNet - iVoox: http://www.ivoox.com/ajx-suscribirse_jh_266011_1.html - Spreaker: http://www.spreaker.com/user/8567017/episodes/feed - Stitcher: http://www.stitcher.com/s?fid=81214 y seguirnos en Twitter ( https://twitter.com/EmprendeLibros ) y en Facebook ( https://www.facebook.com/EmprendeLibros/ ).
Design Sprints with Kai Haley and Zeke Binion Follow us on Twitter! @techdoneright or leave us a review on iTunes and sign up for our newsletter (http://www.techdoneright.io/newsletter)! Guests Kai Haley (https://twitter.com/kaihaley): Interaction Designer on Google’s Design Relations Team, leads the Sprint Master Academy (http://www.teacuplab.com/blog/get-to-know-the-google-sprint-master-academy/) Zeke Binion (https://twitter.com/ebinion): Former Director of Design for Table XI (http://www.tablexi.com/) and runs Code for Designers (http://codefordesigners.com/) Summary Do you have a product that needs improvement, or a process to define? Is your team looking for a way to generate and test new ideas quickly? The Design Sprint process, created at Google, is a structured way to explore a problem, create a solution, and get user feedback, all in five days or less. Join Kai Haley (https://twitter.com/kaihaley), who teaches sprint facilitation at Google, and Zeke Binion (https://twitter.com/ebinion), who has run many sprints, as they show Noel Rappin (https://www.twitter.com/noelrap) how to use Design Sprints. Notes 01:24 - What is a “Design Sprint?” Who should use them? What are they good for? 04:08 - The Sprint Book: Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp, with John Zeratsky, Braden Kowitz from Google Ventures (http://www.thesprintbook.com/) Design Sprint Kit (https://designsprintkit.withgoogle.com/) 06:49 - Implementing Sprints Into a Team and High-level Goals How to Conduct Your Own Google Design Sprint (https://www.fastcodesign.com/1672887/how-to-conduct-your-own-google-design-sprint) From Google Ventures, The 6 Ingredients You Need To Run A Design Sprint (https://www.fastcodesign.com/1672889/from-google-ventures-the-6-ingredients-you-need-to-run-a-design-sprint) 10:47 - Facilitating Design Sprints; or “Being a Sprint Master” 16:40 - “How Might We…?” Brainstorming Sessions 19:32 - Journey Mapping and User Experience Mapping 23:45 - Success Metrics 25:18 - Sketching, Comparison, and Presenting Ideas “Crazy Eights” Sketching Sessions (https://www.iamnotmypixels.com/how-to-use-crazy-8s-to-generate-design-ideas/) 32:12 - The Deciding Stage: aka Prototyping 36:29 - User Interviews / Usability Studies 40:36 - Learning to Facilitate Design Sprints Special Guests: Kai Haley and Zeke Binion.
In this episode of Art and Science Punks, Kate and Rob discuss using game design as a way to give ourselves feedback on our own tasks, goals, and when we're coaching our kids. That's an experiment we call "teamwork and hustle" or "let's try this to see if this makes our morning routine suck less". As we do, we wrap up the show with an art pick and science pick of things we've found fun and useful. Related Links and Resources Yar's Revenge for Atari 2600 (http://2600online.com/yarsrevenge.html) Street Fighter II Arcade (https://www.arcade-museum.com/game_detail.php?game_id=9814) Reality is Broken - Why Games Make Us Better and How They Can Change the World by Jane McGonigal (https://books.google.com/books/about/Reality_Is_Broken.html?id=yiOtN_kDJZgC) Typing of the Dead (http://store.steampowered.com/app/246580/) David Cameron's nudge unit wants you to make better choices | WIRED UK (http://www.wired.co.uk/article/david-cameron-behavioural-insights-team) Omnifocus (https://www.omnigroup.com/omnifocus) Epic Win iOS (https://itunes.apple.com/us/app/epicwin/id372927221?mt=8) Kate's Art Pick: How to make Glitter Slime (http://www.the36thavenue.com/how-to-make-glitter-slime/) and Halloween Glitter Slime Monsters (http://www.the36thavenue.com/halloween-glitter-slime-monsters/) Rob's Science Pick: 5 Day design sprints such as in The Sprint Book by Jake Knapp with John Zeratsky and Braden Kowitz (http://www.thesprintbook.com/) Art and Science Punks on Twitter (http://twitter.com/artsciencepunks) Kate Stenzinger on Twitter (http://twitter.com/katestenzinger) Rob Stenzinger on Twitter (http://twitter.com/robstenzinger)
Jake Knapp is a design partner at GV, formerly known as Google Ventures, and the inventor of the Design Sprint. This 5-day design process revitalizes a number of older methods to allow UX professionals to get over the day-to-day distractions and do better design work. He along with John Zeratsky and Braden Kowitz authored a book on the subject called Sprint. This conversation dives into the method.
No 10º episódio do Movimento UX o entrevistado foi o Érico Fileno, Head de Inovação na Visa. As dicas dele foram: A arte da inovação — Tom Kelley http://amzn.to/2a63A4S Isto é Design Thinking de Serviços — Marc Stickdorn http://bit.ly/24Di8U1 Os livros do Vijay Govindarajam http://amzn.to/2a49b1x Service Design for Business — Ben Reason, Lavrans Lovlie, Melvin Brand Flu http://amzn.to/2alnBZm UX Strategy — Jaime Levy http://amzn.to/2a62gir Sprint — Jake Knapp, John Zeratsky, Braden Kowitz http://bit.ly/SprintAmazon Se você gostou desse episódio, conte pro Érico e pra mim pelo Twitter: https://twitter.com/efileno https://twitter.com/izabeladefatima :D Se você quiser receber os próximos podcasts assim que forem lançados, junte-se à lista de e-mail do Movimento UX: bit.ly/EmailMUX. São só dois emails por mês e você não perde nenhum conteúdo. :)
Today we caught up with Braden Kowitz, a design partner at Google Ventures. We dig into Braden's work at GV, his background and journey at Google, prototyping, design process, building a design culture, and more.
Intercom co-founder Des Traynor talks to Braden Kowitz about Google Ventures work with startups, the process of design sprints, sketching and prototyping, and the future of product design.
Braden Kowitz, Design Partner at Google Ventures, talks about the relationship between design and engineering, how startups should view their products and putting yourself in the user's shoes.