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In this episode of the Produce Moms podcast, host Lori Taylor welcomes back grocery retail expert Brittain Ladd to discuss significant trends and events shaping the grocery industry in 2025. They delve into the failed Kroger-Albertsons merger, the competitive landscape of major retailers like Costco, Amazon, Walmart, and Target, and the challenges of attracting and retaining talent in the produce sector.
On FreightWaves' retail and CPG show, Mike Baudendistel and Grace Sharkey interview independent consultant Brittain Ladd. Follow The Stockout Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Isaiah Buchanan and Grace Sharkey chat about the alarming rise of freight fraud in the United States. They discuss different tactics used by fraudsters, the economic impact, and how to get involved in raising awareness. Key Points: Freight fraud costs the industry billions of dollars annually. Common tactics include double brokering, business email compromise, and cargo theft. Regulatory bodies are starting to take notice of the problem. Individuals can help by getting to know their local law enforcement and reaching out to representatives. Take Action: Visit StopFreightFraud.com to learn more and access resources. Tune in for the full interview with industry expert Brittain Ladd (coming up!). Help spread awareness! Share this video and use #StopFreightFraud
On FreightWaves' retail and CPG show, Mike Baudendistel and Grace Sharkey interview independent consultant Brittain Ladd. Follow The Stockout Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices
On episode 753 of WHAT THE TRUCK?!? Dooner is joined by supply chain super consultant Brittain Ladd to talk about how Costco leveraged its supply chain to become the third largest retailer in the world. Nearly one third of Americans count themselves as members and the company is now expanding into East Asia. Ladd shares how Costco is using tech to scale the business even further. MoLo co-founder and podcaster Andrew Silver returns to the show to talk about the state of the industry and lessons learned from his time in the trenches. We'll also find out how he's building his show The Freight Pod and what insights he's gleaned from top leaders in freight. Plus, a wild truck chase; should truckers be allowed to sing; JAS Worldwide's ransomware attack; Chicago sports and more. Watch on YouTube Check out the WTT merch store Visit our sponsor Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
On episode 753 of WHAT THE TRUCK?!? Dooner is joined by supply chain super consultant Brittain Ladd to talk about how Costco leveraged its supply chain to become the third largest retailer in the world. Nearly one third of Americans count themselves as members and the company is now expanding into East Asia. Ladd shares how Costco is using tech to scale the business even further. MoLo co-founder and podcaster Andrew Silver returns to the show to talk about the state of the industry and lessons learned from his time in the trenches. We'll also find out how he's building his show The Freight Pod and what insights he's gleaned from top leaders in freight. Plus, a wild truck chase; should truckers be allowed to sing; JAS Worldwide's ransomware attack; Chicago sports and more. Watch on YouTube Check out the WTT merch store Visit our sponsor Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
The CPG Guys are joined in this episode by Brittain Ladd, an independent supply chain consultant working with the world's largest brands and retailers. He is very popular for his M&A predictions and ability to accurately stay connected with modern trends.Follow Brittain Ladd on LinkedIn at: https://www.linkedin.com/in/brittainladd/Brittain answers these questions:1. Your career began in the United States Marine Corps where you served as a Tank Commander before reenlisting into the Infantry and ending as a Scout/Sniper with STA 2/8. You then earned a BA degree and eventually three Masters degrees. You have worked for Deloitte, Capgemini, Amazon, Dell, Michaels, and Kroger. You say leadership is what determines the ability of a company to succeed. Walk us through your beliefs about leadership. 2. Amazon and Walmart, who has the advantage and why?3. What about Target? What should they be focused on? 4. Can't complete this episode without talking drones. Has anyone figured this out or is it a mere fantasy?5. Your posts on starbucks caught my eye. What is going on with the decline, and do they have a shot? No pun intended.6. What are the latest advancements in retail technology? You have mentioned 345 Global in several of your posts; what makes them so unique? 7. What are instacart's long term prospects? Why are only 2% of all groceries purchased delivered to a home? What should a retailer do to make online grocery profitable?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comKavita's podcast: Spotify AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
On episode 717 of WHAT THE TRUCK?!? Dooner is back from Miami and is breaking down this week in freight including electric semis' bad week at Act Expo; Biden's resurfaced trucking quote; and a driver who killed three has his trial delayed. Sick of hearing about AI in the supply chain? So are we. So instead, we're going to see some in action. Duke.AI's Marcus Cooksey shows off a live demo of his AI freight document processing LLM. Brittain Ladd has thoughts on Target's latest earnings report and why they're struggling. He provides insights into why Hello Fresh value has dropped 90%. Ladd also looks at this year's winners and losers so far. Trader Interactive's Charles Bowles lays out his latest report on semi truck buyer demographics. Plus, should truckers lump their own freight; Tracy Morgan talks about semi accident; and more. Watch on YouTube Check out the WTT merch store Visit our sponsor Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
On episode 717 of WHAT THE TRUCK?!? Dooner is back from Miami and is breaking down this week in freight including electric semis' bad week at Act Expo; Biden's resurfaced trucking quote; and a driver who killed three has his trial delayed. Sick of hearing about AI in the supply chain? So are we. So instead, we're going to see some in action. Duke.AI's Marcus Cooksey shows off a live demo of his AI freight document processing LLM. Brittain Ladd has thoughts on Target's latest earnings report and why they're struggling. He provides insights into why Hello Fresh value has dropped 90%. Ladd also looks at this year's winners and losers so far. Trader Interactive's Charles Bowles lays out his latest report on semi truck buyer demographics. Plus, should truckers lump their own freight; Tracy Morgan talks about semi accident; and more. Watch on YouTube Check out the WTT merch store Visit our sponsor Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
Step into the world of supply chain and retail with Mike Baudendistel and Grace Sharkey on The Stockout! In this episode, they unpack the latest buzz surrounding Panera's lemonade withdrawal, the evolution of malls, and Amazon's marketplace dynamics. The duo reviews Brittain Ladd's analysis on India's manufacturing landscape, the FTC's legal battle with Amazon, and the future of CPG on the e-commerce giant. Stay informed, entertained, and engaged with the dynamic duo as they dissect the trends shaping the industry. Don't miss out on exclusive insights and join the conversation today! Remember to hit like, subscribe, and mark your calendars for our upcoming live event in Atlanta! Follow The Stockout Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices
Join Kaylee Nix as she kicks off the week with another episode of the Monday Morning Community Spotlight. In this episode, Kaylee welcomes Grace Sharkey, co-host of Stockout, the retail and CPG-focused community. Grace shares insights from a recent interview with Brittain Ladd, a global supply chain strategist, discussing hot topics in the freight industry and strategies for improving supply chains. They delve into the competition between China and India, Amazon's market dominance, and Starbucks' turnaround efforts. Discover how Starbucks is revamping its strategy to foster community engagement and loyalty, including its membership programs like the SIP Club. Grace also explores Panera Bread's initiatives, such as donating leftover bread to local shelters and removing charges for lemonades. Stay tuned for discussions on upcoming events like Prime Day, supplement testing, and more. Don't miss out on the insights and updates from the Stockout community! To watch the full episode and stay updated on industry news, visit FreightWaves.com/stock-out or click on the newsletters tab for exclusive content and discount codes. Join the community and catch them live at upcoming events!
Step into the world of supply chain and retail with Mike Baudendistel and Grace Sharkey on The Stockout! In this episode, they unpack the latest buzz surrounding Panera's lemonade withdrawal, the evolution of malls, and Amazon's marketplace dynamics. The duo reviews Brittain Ladd's analysis on India's manufacturing landscape, the FTC's legal battle with Amazon, and the future of CPG on the e-commerce giant. Stay informed, entertained, and engaged with the dynamic duo as they dissect the trends shaping the industry. Don't miss out on exclusive insights and join the conversation today! Remember to hit like, subscribe, and mark your calendars for our upcoming live event in Atlanta! Follow The Stockout Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to The Stockout! This episode is packed with insightful discussions on global supply chain, business strategy, and technology trends. Join your hosts, Mike Baudendistel and Grace Sharkey, as they interview a special guest, Brittain Ladd, a consultant and strategist in global supply chain and retail. Brittain shares his expertise on a variety of topics, including artificial intelligence, robotics, retail trends, and the latest industry news. In this episode, Brittain talks about: His background, starting in the Marine Corps and transitioning into the trucking industry and consulting. His work with companies like Amazon and his insights into global supply chain trends. Current topics that fascinate him, such as AI, automation, humanoid robotics, and business developments in companies like Amazon, Walmart, and Starbucks. His perspective on the FTC's lawsuit against Amazon and the broader implications for the industry. The challenges and opportunities in the shifting dynamics of supply chains, especially with companies trying to diversify away from China. Why Starbucks is facing operational and customer experience issues, and his suggestions for improvement. Stay tuned as Grace and Mike dive deep into these topics and explore what's on Brittain's mind for his upcoming LinkedIn posts. Don't forget to join them live at the Future of Supply Chain event in Atlanta this June, where they'll be hosting The Stakeout show in person! Timestamps: 00:00 - Introduction and Welcome 00:39 - Introduction of Brittain Ladd 01:24 - Brittain's Background and Experience 03:04 - Current Topics of Interest: AI, Robotics, Automation 04:09 - Challenges in Robotics and AI Deployment 07:06 - Amazon and FTC Lawsuit Discussion 09:45 - Competition with Amazon and Walmart 11:12 - Global Supply Chain and Nearshoring Trends 13:45 - India's Logistics Infrastructure Challenges 17:45 - Starbucks: Problems and Suggestions for Improvement 20:30 - Key Economic Concerns and Future Topics of Interest 26:00 - Conclusion and Upcoming Events Links and Resources: Follow Brittain Ladd on LinkedIn: https://www.linkedin.com/in/brittainladd/ Join the Future of Supply Chain event in Atlanta this June: https://live.freightwaves.com/future-of-supply-chain-2024 Subscribe to The Stockout newsletter for the latest supply chain insights: https://www.freightwaves.com/thestockout Thank you for watching, and don't forget to like, comment, and subscribe for more insightful content on The Stockout! See you in the next episode! Follow The Stockout Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices
Join Freightwaves Now for a deep dive into Apple's environmental initiatives and supply chain focus in this Community Spotlight Clinics episode. Grace Sharkey discusses Apple's annual supplier review and its commitment to environmental sustainability. From cutting ties with non-compliant manufacturers to investing in supplier development funds, Apple aims to be carbon neutral by 2030. Learn about their efforts in water conservation, labor rights education, and geographical diversification of manufacturing. Stay tuned for insights from special guest Brittain Ladd on retail and supply chain trends. Subscribe for more industry updates!
Welcome to The Stockout! This episode is packed with insightful discussions on global supply chain, business strategy, and technology trends. Join your hosts, Mike Baudendistel and Grace Sharkey, as they interview a special guest, Brittain Ladd, a consultant and strategist in global supply chain and retail. Brittain shares his expertise on a variety of topics, including artificial intelligence, robotics, retail trends, and the latest industry news. In this episode, Brittain talks about: His background, starting in the Marine Corps and transitioning into the trucking industry and consulting. His work with companies like Amazon and his insights into global supply chain trends. Current topics that fascinate him, such as AI, automation, humanoid robotics, and business developments in companies like Amazon, Walmart, and Starbucks. His perspective on the FTC's lawsuit against Amazon and the broader implications for the industry. The challenges and opportunities in the shifting dynamics of supply chains, especially with companies trying to diversify away from China. Why Starbucks is facing operational and customer experience issues, and his suggestions for improvement. Stay tuned as Grace and Mike dive deep into these topics and explore what's on Brittain's mind for his upcoming LinkedIn posts. Don't forget to join them live at the Future of Supply Chain event in Atlanta this June, where they'll be hosting The Stakeout show in person! Timestamps: 00:00 - Introduction and Welcome 00:39 - Introduction of Brittain Ladd 01:24 - Brittain's Background and Experience 03:04 - Current Topics of Interest: AI, Robotics, Automation 04:09 - Challenges in Robotics and AI Deployment 07:06 - Amazon and FTC Lawsuit Discussion 09:45 - Competition with Amazon and Walmart 11:12 - Global Supply Chain and Nearshoring Trends 13:45 - India's Logistics Infrastructure Challenges 17:45 - Starbucks: Problems and Suggestions for Improvement 20:30 - Key Economic Concerns and Future Topics of Interest 26:00 - Conclusion and Upcoming Events Links and Resources: Follow Brittain Ladd on LinkedIn: https://www.linkedin.com/in/brittainladd/ Join the Future of Supply Chain event in Atlanta this June: https://live.freightwaves.com/future-of-supply-chain-2024 Subscribe to The Stockout newsletter for the latest supply chain insights: https://www.freightwaves.com/thestockout Thank you for watching, and don't forget to like, comment, and subscribe for more insightful content on The Stockout! See you in the next episode! Follow The Stockout Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices
On January 25, 2024, Forward Air Corporation (NASDAQ: FWRD) announced that it completed its previously announced acquisition of Omni Logistics, LLC. Together, Forward & Omni create a category leader in LTL with a differentiated service offering, industry-leading team, & expanded geographic footprint. It's also the most interesting merger in supply chain in over a decade (at least to me.)Having covered this deal with the better part of eight months, to me this was the inevitable outcome. But beyond the headlines is one of the most interesting transportation stories in the US supply chain. Who better to walk us through the players, the deal, and what I expect will become a juggernaut in the LTL space than my good friend, Brittain Ladd.The road ahead is fraught with dangers: will the combined entity unlock untold value for shareholders or will it go down as one of the biggest blunder supply chain mergers? Time will tell. As always, thanks to our partners at DAT! DAT has been helping truckers find loads since 1978, and with their support, I am proud to offer my listeners an incredible deal of 10% off their first 12 months for new DAT customers. DAT's products are as expansive as they are valuable.For truckers, simply click this link to learn more about DAT One Pro for tri-haul and 15-day rate as opposed to 30-day rate. For brokers, DAT One Select gives you access to Market Conditions, Exact Match alarms and more. Just follow this link here.
In our latest installment, we welcome back friends of the show, Brittain Ladd, and Jason Miller, Interim Chairperson for the Department of Supply Chain Management at Michigan State University Eli Broad College of Business. And hot off Manifest: The Future of Supply Chain & Logistics, the Armchair Attorney dives deep into the changing regulatory landscape of autonomous trucks. Just a year ago the Federal Motor Carrier Safety Administration put out a supplemental advance notice of proposed rulemaking (SANPRM) around level 4 (remote operator) and level 5 (remote assistant) automation. In September of 2023, California Gov. Gavin Newsom vetoed a bill that would have required a driver in all self-driving trucks. Automation is coming. And it may be faster than many think. Special thanks to our friends at DAT Freight and Analytics for supporting this podcast and supporting truckers all across the country. Want to save 10% off your first 12 months with DAT? Here's how.Truckers! DAT One Pro gives truckers access to tri-haul and 15-day rate as opposed to 30-day rate. Check it out right here.Brokers! DAT One Select gives brokers access to Market Conditions, Exact Match alarms and more. Check it out right here.
In this episode, Lori Taylor and Britton Ladd discuss various topics related to the grocery retail industry. They cover the importance of fresh produce in grocery retail, the potential Kroger-Albertsons merger, the impact of mergers and acquisitions on fruit and vegetable suppliers, the growing retail media industry, the decline in produce consumption, the power of storytelling in food and grocery retail, the food waste message, and the role of AI in grocery retail.
Brittain Ladd is a globally recognized expert in business strategy, robotics, retail logistics, and supply chain management. As a leading researcher of AI's impact on global supply chains, he has led the worldwide e-commerce and cross-border expansion and has guided Amazon Fresh's pantry operations and Amazon's micro-fulfillment strategies. Brittain advises one of the largest social media platforms on shoppable videos. As a business influencer, he has predicted corporate trends and consumer behavior years in advance, influenced businesses on billion-dollar decisions, and transformed companies by identifying M&A opportunities. Brittain was also a strategic advisor for Instacart and Kroger. In this episode… The e-commerce industry has drastically evolved since its inception in 1969. Now, five decades since its debut, e-commerce brands continue advancing technological boundaries to improve the consumer experience. How will AI integrations affect e-commerce platforms in the coming years? Known for his accuracy in predicting digital trends, Brittain Ladd forecasts the strategies companies will introduce to their operating systems and how incorporating AI into retail and e-commerce platforms will change the trajectory of businesses. Despite the apprehension toward AI's involvement, its capabilities allow businesses to prioritize operations and customer satisfaction, leading to faster delivery times and sustainable platforms. On this episode of the Up Arrow Podcast, William Harris welcomes Brittain Ladd, a business strategy, robotics, retail logistics, and supply chain management expert, to discuss the impact of AI on e-commerce platforms and the retail industry. Brittain also provides insight into how hyperlocal logistics cater to customer preferences, Gen Z's involvement in the evolution of retail marketers, and his solution for reversing the decline in US military recruitment.
On today's episode of WHAT THE TRUCK?!? Dooner is joined by FreightWaves Craig Fuller to discuss breaking news about Convoy potentially shutting down. Shatranj Capital Partners' Brittain Ladd stops by to break down supply chain strategy. Who is making the right moves; what went down at Flexport; where is the money going; what M&A needs to happen now; and what companies are about to become zombies if they don't change? FreightWaves' Thomas Wasson talks about why brokers are on the brink; the economic impact of the UAW strike; and J.B. Hunt's earnings. FreightWaves' Justin Martin and Thomas Wasson talk about freight's most unpopular opinions; a trucker organization in need of help; and the worst ways to die at work. Steam's Lee Britain explains why his team threw 48 water balloons at Steve Cox. He'll also let us know how they've kept the gongs ringing in a down market. Watch on YouTube Visit our sponsor Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
On today's episode of WHAT THE TRUCK?!? Dooner is joined by FreightWaves Craig Fuller to discuss breaking news about Convoy potentially shutting down. Shatranj Capital Partners' Brittain Ladd stops by to break down supply chain strategy. Who is making the right moves; what went down at Flexport; where is the money going; what M&A needs to happen now; and what companies are about to become zombies if they don't change? FreightWaves' Thomas Wasson talks about why brokers are on the brink; the economic impact of the UAW strike; and J.B. Hunt's earnings. FreightWaves' Justin Martin and Thomas Wasson talk about freight's most unpopular opinions; a trucker organization in need of help; and the worst ways to die at work. Steam's Lee Britain explains why his team threw 48 water balloons at Steve Cox. He'll also let us know how they've kept the gongs ringing in a down market. Watch on YouTube Visit our sponsor Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
In this installment, we are joined by Brittain Ladd, a global supply chain and retail expert, to break down some of the biggest stories in the news. From Walgreens to Israel, Ukraine and the state of the global supply chain. We are also joined by Clarissa Hawes, Senior Editor, Investigative and Enterprise at Freightwaves to discuss her recent article about Total Quality Logistics. Follow Brittain on X here. Find Clarissa on X here. Thanks to our sponsor, Contract Leasing Corp. Do you need trailers? We got the trailers! Learn more at www.contractleasing.net. Special thanks to our editor-in-training, Rowan!
For this episode of the eCom Logistics Podcast, we welcome Brittain Ladd, Strategy Advisor Shatranj Capital Partners. Amazon is technically one of the biggest players in the eCommerce space, so you would not expect them to make pretty crucial mistakes when it comes to online grocery retail. Aside from explaining why this is the case, Brittain takes us through a master class of online retail overall in today's episode! ABOUT BRITTAINBrittain has 20 years of experience in supply chain management and logistics. He has lived and worked in China, India, Africa, Saudi Arabia, Europe, and the United States. Brittain is a global strategy and supply chain consultant and a writer for Forbes and his own website, brittainladd.com. Brittain is also recognized as being one of the most accurate analysts in business. He successfully predicted multiple major acquisitions more than a year in advance of them occurring including Amazon's acquisition of Whole Foods, Microsoft and Walmart partnering to bid on TikTok, and most recently, Microsoft's acquisition of Activision Blizzard. Brittain is frequently quoted in the press and often appears on major news networks like CNN, Fox Business, and the BBC. HIGHLIGHTS01:18 How Amazon is playing the grocery space08:22 The ROI of a good micro-fulfillment system14:39 How Target potentially playing in the next years19:28 Brittain's experience with ecommerce in India24:40 What is the ONDC28:08 How India would look to the future QUOTES04:22 The math in groceries works differently - Brittain: "Unlike other businesses where you can scale and you can lower costs the more scale that you have, it doesn't work like that in groceries. For simple math, if it cost me $10 to fulfill one online order, it's still gonna cost me $10 to fulfill a thousand online orders."22:47 Mom-and-pop stores at the center of India's retail - Brittain: "For those of you who don't know, what makes India so fascinating is they have what's called the kiranas, these little tiny mom-and-pop shops that have been in those families for generations. And there are literally millions of these kiranas throughout India. And so instead of trying to put them out of business, which at one point Amazon was trying, and it was a terrible decision, Flipkart, Walmart, and now Amazon are saying, well, how do we make friends with the kiranas." Find out more about Brittain in the links below:LinkedIn: https://www.linkedin.com/in/brittainladd/Website: https://brittainladd.com/ Check out our first conversation with Brittain:How to Revamp eCommerce Fulfillment Through Partnerships
For this episode of the eCom Logistics Podcast, we welcome Brittain Ladd, Strategy Advisor Shatranj Capital Partners. Brittain's no-holds-barred insights on management and logistics have not only captured people's attention, but they have also even proven to be accurate given how many of his predictions have come true. He discusses some of the biggest companies in the world like Amazon, Twitter, and TikTok, and gives hot takes on what they are doing wrong and how they can make it right. He comments on the recent layoffs at Amazon and how he believes it is only the beginning and a symptom of a much larger shift that will affect entire industries worldwide.Brittain then digs into how partnerships can change e-commerce by providing social commerce platforms the established fulfillment infrastructure they need to deliver goods to the consumer. He also discusses in great detail the flaws of the quick commerce model and how fulfillment should be a question of accurate delivery versus quick delivery. ABOUT BRITTAINBrittain has 20 years of experience in supply chain management and logistics. He has lived and worked in China, India, Africa, Saudi Arabia, Europe, and the United States. Brittain is a global strategy and supply chain consultant and a writer for Forbes and his own website, brittainladd.com. Brittain is also recognized as being one of the most accurate analysts in business. He successfully predicted multiple major acquisitions more than a year in advance of them occurring, including Amazon's acquisition of Whole Foods, Microsoft and Walmart partnering to bid on TikTok, and most recently, Microsoft's acquisition of Activision Blizzard. Brittain is frequently quoted in the press and often appears on major news networks like CNN, Fox Business, and the BBC. HIGHLIGHTS- 01:37 Posting thought-provoking ideas and predictions on social media- 08:52 Amazon's mistake and getting down to its optimal fighting weight - 18:47 Twitter can change e-commerce with shoppable videos- 25:43 Instead of creating their own fulfillment, TiktTok should partner with Amazon/Walmart/Target/Shopify - 35:42 Quick commerce is a failure: Fast delivery vs accurate delivery QUOTES23:51 Shoppable videos can save Twitter - Brittain: "I believe the way that Elon Musk saves Twitter and makes Twitter completely different is through shoppable videos and, I think, absolutely, that what Elon Musk should be doing is we need short-form videos, shoppable videos, and for every shoppable video we put on Twitter, we take 12% of all sales, and I think the goal should be for every shoppable video that Elon Musk puts on Twitter, that it generates 100 to 250 million in sales."25:50 TikTok should acquire Shopify for its fulfillment infrastructure - Brittain: "I think, number one, TikTok needs to do something above and beyond than just opening up their own fulfillment centers. I think what TikTok needs to do is, again, change how commerce is done on the platform. So I think what would be very interesting is if TikTok acquires Shopify, so where now I have Shopify, I have a Shopify storefront on TikTok, and so then what happens is I immediately see a video come across but it's a video from a storefront, and without having to go to a website, I see it, I buy it. And that's how I refer to what I think is the next big thing in commerce. I say see, buy. I see it, I buy it. I'm not going to websites." Find out more about Brittain in the links below:LinkedIn: https://www.linkedin.com/in/brittainladd/Website: https://brittainladd.com/Email: bcladd48@gmail.com
The Kroger-Albersons merger announcement came hard and fast. So has the reaction from grocery retail industry stakeholders and observers, including strategy executive, Brittain Ladd. The $24.6 billion deal, will create a supermarket company with the reach and resources to fend off big retail grocery competitors like Walmart and Amazon. To keep up with the latest in the produce industry, be sure to follow The Produce Moms on all of your favorite platforms, including our blog, Facebook, Instagram, and TikTok accounts. You can also watch The Produce Moms Podcast here.
In this blitz edition, Brittain Ladd and Matthew Leffler discuss Walgreen's supply chain automation pilot involving prescription medications. The two also discuss news that delivery startup Getir is in advanced talks to buy Gorillas.
In this episode, the Armchair Attorney is joined by Brittain Ladd, a global thought leader on the topics of supply chain & retail. As writer & strategist, Brittan's insights on transformative technologies including the metaverse, micro-fulfillment, autonomous kitchens and dark kitchens, AI, & machine learning, shape the supply chains of tomorrow. We are also joined by Eric Johnson, Director at S&P Global and Senior Technology Editor at JOC.com and Abby Hafenbredl, VP of Sales at Sage Freight.
Brittain Ladd, one of the nation's leading e-commerce supply chain consultants, describes the importance of micro fulfillment, how to develop a solid model, and the pitfalls to avoid. He is joined by FreightWaves Senior Writer Mark Solomon in this fireside chat.Electric fleets are the future. Are you ready? Discover why ChargePoint is the right partner to take your operation electric to reduce fueling costs, eliminate emissions and help you turn e-mobility into a competitive advantage. Visit chargepoint.solutions/freightwavesFollow FreightWaves on Apple PodcastsFollow FreightWaves on SpotifyMore FreightWaves PodcastsJoin Global Supply Chain Week
Brittain Ladd, one of the nation's leading e-commerce supply chain consultants, describes the importance of micro fulfillment, how to develop a solid model, and the pitfalls to avoid. He is joined by FreightWaves Senior Writer Mark Solomon in this fireside chat.Follow FreightWaves on Apple PodcastsFollow FreightWaves on SpotifyMore FreightWaves PodcastsJoin Global Supply Chain Week
“No one truly needs our groceries in 10 minutes, but we now have the ability to do it and we must embrace the technology and the business models because it's going to improve the quality of life for everyone.” Brittan Ladd (48:03-48:17) You may remember Brittain Ladd from Episode 41, one of our top 20 most downloaded episodes of all time, or Episode 141 where he discussed Amazon divesting Whole Foods and predicted most of what we saw happen in the grocery industry this year. He's also been featured in Forbes and shares his expert insight regularly on CNBC. Now, Brittain's back with his predictions for grocery retail and how we shop as consumers in 2022! Brittain, a former Marine turned research-obsessed rapid grocery retail consultant, started sharing his opinion in 2013, applying Game Theory to the grocery industry globally which led him to designing the Amazon Fresh stores being built today. After leaving Amazon, Brittain started his own company, working with Kroger and starting to get recognized in the media because of how accurate his predictions were. Since Brittain is so spot on, he's got a lot to share with us about what we can expect in grocery retail and as consumers in 2022. “As far as 2022… what's going to happen is there's going to be a mass acceleration of all things technology, whether it's artificial intelligence or whether it's robotics, companies are going to continue to invest in robotics and automation and software as much as they can.” Brittain Ladd (8:29-8:48) The goal for most companies will be to meet demand by leveraging automation. Since grocery retailers have already invested in a physical place to sell their groceries, they'll need to maintain the stores by either focusing on shipping and fulfillment or investing in smart carts (like the company Instacart recently acquired called Caper), which in the long term helps companies acquire better data to understand consumer behavior on a bigger scale. Brittain likes to say “check-in is the new check out”, meaning grocery retailers have no idea who is inside their stores until a customer checks out (hopefully) using a loyalty card or credit card that accesses the customer's name in the retailer's system. The current model is ‘archaic', in Brittain's opinion, and he is urging retailers to hop on board with “walk out and go” technology. The retailer can track someone's purchases and know which items they are most likely to purchase, allowing them to give specific discounts and introduce new products to personalize a customer's experience. This will generate more revenue for the store and it's a better shopping experience overall. Something else Brittain has been predicting since 2019 is the move to virtual reality reach. Soon, instead of going to a website or a store, consumers will shop for groceries in the comfort of their own home in grocery stores that don't even exist because they are virtual! “I keep saying to companies, whether you're a farmer, small business owner or a major corporation, you need to be asking yourself, ‘what is our metaverse strategy? How do we market ourselves in the metaverse? How do we have a presence in the metaverse?” Brittain Ladd (14:38-14:52) Another trend we're going to see grow is rapid grocery delivery, which has been happening in Europe and Russia where grocery companies are offering customers the ability to receive their products in 10-15 minutes. Brittain says that when we're given the choice we're always going to err on the side of getting things faster, so grocery retailers are going to have to make investments in technology and work with rapid grocery delivery companies or micro fulfillment centers where robotic systems are used to fulfill orders. If you live in cities like Los Angeles, you might have already seen some of the autonomous vehicles being used in bike lanes or sidewalks. The concern for consumers with this is, of course, picking out fresh produce. Companies like Caper have smart carts that have a robotic arm extending from it and the ability to pick up even just a single blueberry at the time. The arm has a camera on it so you can watch from home and operate the arm yourself. It can even dictate how old the food is based on density or the date the food was put on the shelf, and detect things like bruises and wormholes. Although the world and how we shop for groceries is changing rapidly, these technological changes will give us all a lot more time back in our day and improve our quality of life. Make sure to follow Brittain on Forbes or LinkedIn and listen to the full episode where he also discusses his 2022 predictions for mergers, acquisitions, inflation and more! How to get involved Join The Produce Moms Group on Facebook and continue the discussion every week! Reach out to us - we'd love to hear more about where you are in life and business! Find out more here. If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!
“Food is culture. Food is what connects us all and food is a catalyst, a magnetic force for bringing people together to have the best day of their life.” Lori Taylor (17:31-17:44) “I have so many, so many mixed emotions. My wish for everyone is peace and joy. I want to tell everyone that is part of our community at The Produce Moms that you've been a huge part of my inner peace, my professional joy and you've made me a better person because of my ability to connect with all of you, and my ability to meet so many fascinating, brilliant people that come on as is our guest.” Lori Taylor (1:09-1:44) Holidays are a great time to pause, reflect, and for Lori Taylor, The Produce Mom's founder, it's a time that reminds her how TPM began. Lori started The Produce Moms in 2012 when she was a marketing manager at a fruit company in Indianapolis and pitched the idea as a way to expand the marketing department. Lori received support from her employer to bring the idea to fruition. The Produce Moms blog kept growing and growing, and in 2015, her employer decided they were done with the blog, but gave Lori the opportunity to purchase it from them. From there, Lori's been off to the races with TPM and the mission we're on: to help you eat more fruits and vegetables in volume and variety, while bringing you closer to the farmers of our industry. “That leap has brought me so much strength as a human being. I've evolved into a pretty self-confident woman. Trust me, I still have my moments, like all of us do… moments of self-doubt and insecurities that happen to all human beings, but really the journey has been very empowering and it's made me a smarter person. It's made me more of a worldly thinker. And most importantly, it's given me the great privilege, honor and blessing to help share my passion with others and help enrich your life and everyone's life who's part of this show.” Lori Taylor (3:42-4:29) For the next few weeks into the new year, Lori and The Produce Moms team is focused on family. Lori will be hanging out with family, watching Christmas movies, making chex mix, baking cookies and relaxing, while the rest of the team finds ways to fill their soul with peace and joy. Lori's also focused on spending her time off learning about the big developments happening in the digital space (did anyone say metaverse?) and understanding what's available to help further TPM's mission to be a catalyst for supporting farmers and our industry's stakeholders in changing the grocery retail climate. It wouldn't be a holiday season without plenty of delicious recipes! Lori's going to be cooking and baking a delicious, lemon cranberry almond bread she'll share with her boys' basketball team, a delicious capri pasta salad (using NatureSweet tomatoes, of course!), and food art like banana candles. Next year, The Produce Moms is focused on continuing to grow their footprint. A huge accomplishment for TPM this year was going from a content marketing platform into a well established brand that's been featured on packages in actual grocery stores! TPM always wants to provide you with educational resources that connect you to and bring you closer to the farm, while inspiring you to eat a wider variety and amount of fruits and vegetables. One way to do that is to check out our blog on how to request items at a grocery store. Whether you've learned about a new produce item on our podcast you've never heard of, you have a new year's goal to be healthier and change or lifestyle, or just want to try doing something special that requires an unique ingredient, this blog will show you exactly how to request those items at your local grocery store. Even if you think you'll never find it, remember that your local grocer doesn't want you shopping at their competitors! Sometimes it's as easy as telling the department manager or going online and making the request. The blog includes the top 25 grocers in the United States. There's also a new area on our website called ‘Produce', found under the Menu section, where we're teaching you how to select, store and serve the most popular produce department items. In January, you can look forward to some incredible episodes with former guests like Brittain Ladd, who will be discussing the state of the grocery industry, and Pamela R. Schneider, agricultural journalist widely celebrated in the grocery industry space who will be discussing what hot, 22 produce department items all moms should add to their grocery list in 2022. “We're really going to lean into the affordability of fresh produce and strategies that we can support you with to make sure that your food dollars are going as far as they can in the new year.” Lori Taylor (10:56-11:08) If you haven't already, make sure to check out our annual holiday gift guide at the top of our homepage (www.theproducemoms.com). It focuses on gifts that are homemade or are found in the produce department and bring you back to your home kitchen, budget-friendly gifts, and there's also a discount code for Fruitful Market. Lastly, remember to put your phones down and enjoy time with your family. Be present and lean into the people that you love the most this holiday season. Enjoy your holiday traditions, make new memories, and take great pride in how much you have helped empower us all. See you in January! How to get involved Join The Produce Moms Group on Facebook and continue the discussion every week! Reach out to us - we'd love to hear more about where you are in life and business! Find out more here. If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!
As the shopping season ramps up, what does everybody want this year? Ultra-fast online deliveries, of course. Consumer expectations for on-demand shopping are on the rise. And to fulfil those demands quickly, so are dark stores. These micro-warehouses filled with goods for online shoppers are developing fast in established markets like the U.S and Europe, and also spreading to new markets in Asia Pacific. “We're about to see the largest disruption to retail and the supply chain that we have ever witnessed,” says Brittain Ladd, global strategy and supply chain consultant, referring to the high levels of automation feeding a consumer culture. “What we're about to see through the rest of the 2020s is more changes in retail and business than we have seen in the prior 100 years.” The changes come amid a sustained boom in the logistics real estate sector. According to https://www.us.jll.com/en/trends-and-insights/research/future-global-logistics (JLL's Future of Global Logistics report), 74 percent of surveyed professionals expect demand to continue grow at pace over the next five years. What do the latest developments with dark stores mean for the world of logistics and supply chains? Listen to Ladd and Michael Ignatiadis, head of supply chain and logistics solutions for Asia Pacific at JLL, discuss how automation is reshaping dark stores, the companies already doing it well, and what it means for the future of industrial and retail real estate.
Brittain Ladd is considered one of the world's leading experts on the topics of e-commerce, grocery operations, online grocery ordering and fulfillment, curbside operations, rapid grocery delivery, automated Customer Fulfillment Centers, and the use of automated micro-fulfillment centers! Make sure to follow Birttain on LinkedIn!
Sr. Retail Analyst Andrew Cox is joined by respected e-commerce expert Brittain Ladd to discuss the rapid changes occurring in the grocery supply chain. From online ordering, to micro fulfillment, same-day and same-hour rapid delivery, there's structural shifts playing out. Join us to learn about robotics, gig economy couriers, various MFC models, and the future of grocery retail.Follow Point of Sale on Apple PodcastsFollow Point of Sale on SpotifyMore FreightWaves Podcasts
Sr. Retail Analyst Andrew Cox is joined by respected e-commerce expert Brittain Ladd to discuss the rapid changes occurring in the grocery supply chain. From online ordering, to micro fulfillment, same-day and same-hour rapid delivery, there's structural shifts playing out. Join us to learn about robotics, gig economy couriers, various MFC models, and the future of grocery retail.Follow Point of Sale on Apple PodcastsFollow Point of Sale on SpotifyMore FreightWaves Podcasts
Brittain Ladd is Chief Supply Chain & Marketing Officer of Pulse Integration. He designs and implement supply chains that enable growth and create a competitive advantage. He also provides consulting on the topics of strategy, e-commerce, retail, M&A, logistics, and operations and provides high-level assessments of what a company is missing and WHY they're not getting the results they want. Brittain makes a professional recommendations for the best next steps a company should take now to take their business to the next level. He has spent more than 15 years designing and implementing strategies for some of the largest companies in the world including Amazon, Walmart, Dell, Flipkart, Kroger, X5 Retail Group, and Google to name a few. He provides consulting to McKinsey, Bain & Company, and the Boston Consulting Group.
“Make no mistake. COVID-19 changed everything for the grocery industry.”Brittain Ladd (5:51-5:55) Our former guest Brittain Ladd from Episode 41, one of our top 20 most downloaded episodes of all time, joins The Produce Moms again to talk about the current state of retail and the exciting innovations we're seeing with micro fulfillment centers. Brittain is one of the most well-loved leaders in the produce industry and his insight into what changes we'll see in the produce and grocery retail industries is phenomenal. A former US Marine, Brittain has traveled the world designing retail logistics and supply chain programs, strategies, theories and instigating innovations that are life changing. He was even the first person to recommend Amazon acquire Whole Foods, among many other accomplishments! Before COVID-19 happened, online sales was only about 3% of a grocery retailer's business. Brittain predicted this would jump to about 15-20% by 2025 and emphasized the important role companies like Instacart would play in this, but he wasn't taken seriously. Fast forward to COVID-19 hitting and online sales, in some cases, turning into about 50% of a grocery retailer's business. Now grocery stores are looking to micro fulfillment centers to help serve their customers closer and in a safe manner. “Micro fulfillment is nothing more than robotic solutions that can fulfill online orders and other retail products.” Brittain Ladd (7:45-7:55) Micro what? If you're having a hard time understanding what micro fulfillment is, Brittain gives a great example of a rubik's cube. Imagine a rubik's cube was 22,000 square feet and each cube holds inventory. On top of the rubik's cube are robots that can move forwards and backwards, left to right, with the ability to pull cubes in and out of their spots. That's kind of how a micro fulfillment automation store operates. Don't worry, your fresh produce isn't being handled by robots. Micro fulfillment centers hold products that require “ambient air” (aka no refrigeration or freezing) and are found in the center aisle of your grocery store. If a customer orders groceries from a retailer that uses micro fulfillment centers, the fulfillment center will provide any boxed or “center aisle” products, while the grocery store will pick out the chilled or fresh products, which is about 15% of what a customer typically orders. “That's how you make sure as a grocery retailer that, even though you're using automation to fulfill orders, you never ever fail to realize that quality and freshness are absolutely the main thing you have to maintain when it comes to fresh products,” says Brittain. On average, retailers lose $25 for every online grocery order which is why more and more of them are looking to create their own micro fulfillment centers directly on site rather than working with a third party. Brittain has a big vision for the future of grocery retail that allows micro fulfillment centers to be next to a store and retailers can open up their store to allow for more fresh produce, meat, milk, eggs, dairy, better selections for cheeses and areas for cafes, seeing brick-and-mortar grocery retailers becoming a haven and playground for people who love fresh produce. This is something that Amazon is currently building with their new Amazon Fresh grocery stores. What about Instacart? Brittain foresees Instacart opening about 100 more micro fulfillment centers by the end of 2022, and by 2025 making their own deliveries for their own customers with their own grocery brand. He also predicts convenient stores starting to provide more and more fresh produce, dairy and meat products because, again, with COVID-19, they're realizing they have customers looking to them to fulfill a need that's outside of soda and bags of chips. “Any time you can fulfill faster and closer to customers, you're keeping your fresh produce that much more fresh.” Brittain Ladd (25:30-25:37) The incredible thing about Brittain's insight and this episode is learning how technology, automation and robotics is helping companies come together to provide fresher produce to consumers. These innovations are helping farmers and the fresh produce industry we love, while creating fast, efficient, safe and healthy ways to provide consumers the freshest meat, dairy and produce possible. How to get involved Join The Produce Moms Group on Facebook and continue the discussion every week! Reach out to us - we'd love to hear more about where you are in life and business! Find out more here. If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!
Steve speaks with consultant, business leader, futurist and author Brittain Ladd on the future of retail stores, Amazon’s new CEO, Tesla’s next moves and the Walmart/Amazon race (is there one?). Brittain shocked the world in 2013 when he applied game theory to the global grocery industry making a case that Amazon acquire Whole Foods. Four years later they did. Brittain has appeared on every major Network globally including CNN, Fox, and BBC. Apple PodcastSpotifyMore FreightWaves Podcasts
Have you ever heard of micro fulfillment? Brittain Ladd will fill you in on this and more in this Real Talk Series episode of Retail Retold. Brittain Ladd is the Chief Supply Chain Officer at PULSE Integration and has had over 20 years of experience in the retail world. Mr. Ladd has appeared on every major network globally including CNN, Fox, BBC, and multiple stations in Japan, China, Russia, and Latin America. He is also a contributor to publications such as Forbes, Observer, and numerous industry publications. Listen in now to learn about micro fulfillment, automation, streamlining process solutions, and yes, even self-driving scooters. https://brittainladd.com/about/ https://www.linkedin.com/in/brittainladd/
EP 103: Last Mile Fulfillment Strategies with Brittain Ladd In Episode 103 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss TikTok & Samsung’s recent partnership in which you can now stream and navigate through the app on your Samsung Smart TV in Europe. They go on to explain that Samsung is trying to capitalize on TikTok’s success by allowing its users to experience the already addicting app on a larger screen. Marketers now have a huge opportunity (literally!) to leverage their TikTok ads on TV. Then Tyler introduces Brittain Ladd, Chief Marketing Officer & Supply Chain Manager for Pulse Integration. Pulse Integration leverages different types of technologies to help companies with Micro-Fulfillment, Order Fulfillment, Grocery Fulfillment, and more. Brittain explains that his role is to provide consulting to retailers and help them identify their optimal strategy. In this podcast, the two go in-depth on Last Mile Fulfillment strategies and how companies need to implement a new business model to align with the shift in consumer behavior. Are you getting the Lion's Share emails yet? If not, you're missing out! Sign up at FidelitasDevelopment.com. Timestamps 00:00 - Intro 00:55 - What’s in the news: TikTok & Samsung’s Partnership 06:12 – Featured Guest: Brittain Ladd 06:35 – Pulse Integration 07:55 – Last Mile Delivery 10:20 – Brands Battling for Last Mile Supremacy 12:15 – Challenges for Major Retailers 16:43 – The Rise of Social Commerce 26:33 – eCommerce Demand Planning 29:50 – Inventory Mistakes Companies are Making 31:23 – Opportunities for eCommerce Brands 33:43 – Black Friday & Cyber Monday Debrief 35:20 – Why Differentiation is Important 37:15 – Clicks to Bricks Attribution 38:32 – Key Takeaway 39:32 - Outro Featured Guests | Brittain Ladd LinkedIn What's In the News Samsung's New Partnership with TikTok Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com Need Marketing Help? www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes
They say small businesses are the backbone of America. But what no one understood until the pandemic, was how under resourced, unprepared, uninformed and unconnected most American small businesses were from America's global supply chain. What is a supply chain? As our guest Brittain Ladd, a supply chain expert shares, it's the process to grow cotton, the get the cotton to a mill for processing, to find the manufacturer, to get a distributer and to sell the t-shirt you just made. For us, it's a whole lot more. It's the marketing, the networks, the relationships with a bank and the availability of willing customers that want to shop with a small business versus a giant with cheaper products like Walmart. Small businesses thought 2020 was going to be "The Year of the Small Business Dragon." 2020 is turning out to be an exhausting failure on so many levels. Except for a few innovative small businesses that have take this moment to pivot, learn and drive to create 100% online operations, sales and direct to consumer JUST LIKE AMAZON. Brittain explains how the pandemic exposed in full color the already broken supply chain. He shares insightful strategies designed for small businesses so they fight to survive into the future of retail. Brittain has graciously offered to provide a complimentary thirty minute consulting call for any small local business that want ideas on how to stay open and prepared for the future post COVID-19 at https://brittainladd.com. Connect with Brittain on LinkedIn https://www.linkedin.com/in/brittainladd. ---- Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at (312) 445-0903 Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by Birk Creative: Designing visual identities and multichannel strategies to help brands establish, grow, scale, exit and keep up with the pace of change. Visit birkcreative.com. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, Birk Creative and its employees. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-honest-field-guide/message Support this podcast: https://anchor.fm/the-honest-field-guide/support
Brittain Ladd, chief marketing officer for PULSE Integration, joins Josh Bond, Senior Editor of Modern Materials Handling, to discuss the current and...
Brittain Ladd has worked with Amazon for Worldwide E-Commerce and Cross Border Expansion, Amazon Fresh and Pantry Operations, and as a consultant with Deloitte and Capgemini as well as a few other global MNCs in their supply chain BUs.Discover more details here.Some of the highlights of the episode:How the e-commerce industry grows amidst the Coronavirus crisisWhy Google should buy Shopify and FedEx to compete with AmazonDeath of retail?Amazon will take 12% to 20% of the global 3PL market.Amazon will be the biggest grocer seller by 2025 to 2028Follow us on:Instagram: http://bit.ly/2Wba8v7Twitter: http://bit.ly/2WeulzXLinkedin: http://bit.ly/2w9YSQXFacebook: http://bit.ly/2HtryLd
In this the season finale episode of the Digital Grocer Podcast, Sylvain and Mark discuss predictions for grocery retail in 2020 and why measuring grocery customer lifetime value is vital to a retailer’s business. Mark points to the shift that has been happening in the industry. “We started this podcast series with our friend Brittain Ladd, and he was talking about retailers being surrounded and having to play the infinite game and being more strategic. And I certainly hope that the retailers that we're encountering and talking to on a regular basis are really heeding that message and understanding that e-commerce online, offline, there is no division. It's all about a unified commerce approach. Shoppers are going to purchase where, when, how they want and you need to be ready to serve that.” Sylvain and Mark consider how grocery customer lifetime value (CLTV) is a critical part of a retailer’s business. “Once you start to understand those types of customers, that CLTV metric, you start to understand how do you market to those people…You can't be everything to everybody. In order to maximize your revenue, you need to cater to that segment that is generating the most value for your organization.” This is an episode you won’t want to miss! Tune in now to hear more about what’s in store for grocery retail in 2020 and the strategies and metrics retailer’s need to focus on to keep building and growing their businesses, both online and in-store. Check out some of the resources mentioned in this podcast: How grocers will serve their brands and the customer in 2020 (blog) Playing the “Infinite Game” in grocery retail (podcast) Interview with Barclays on “Dissecting the Instacart Addiction” (podcast) Measuring Success in Grocery eCommerce (eBook) Want us to cover a specific topic in next season's podcasts? Email us at happygrocer@mercatus.com with topic or special guest suggestions!
“People are reluctant to buy fresh food items online because they don't trust other people to pick the freshest produce for them.” - Brittain Ladd (7:02 - 7:18)Lori TaylorThe Produce Moms The Online Grocery Shopping Trend As consumers, we have become increasingly comfortable with online shopping throughout the years, except when it comes to fresh food products. What we put in our bodies is rather personal, and we don't like having other people pick out our apples and broccoli for us. However, recently there has been an emerging trend of online shopping services that have aimed to serve busy consumers by doing their grocery shopping for them. Brittain Ladd, founder and CEO of Six-Page Consulting, was integrally involved in Amazon's acquisition of Whole Foods. He is an industry and thought leader, and does work around the globe. He has worked with other corporate giants including Kroger, Walmart, and Dell, all of which have implemented strategies or made acquisitions Brittain recommended. Brittain is a strategic thinker and focused on global logistics in his work with Amazon. He first made the recommendation that Amazon acquire Whole Foods in 2013. He is a logistical expert and has much to share about the emergence of technology in the grocery industry. While the idea of having someone deliver grocery items that you order through an app can be appealing to busy parents and professionals, it has its own set of drawbacks. By design, these services prioritize efficiency and speed, not the highest quality of produce for the customers. As a result, customers often end up with rotten food items in their grocery bags. The best way to make sure you're picking the highest quality meats, fruits, and veggies, is to visit the local grocery store personally. “Amazon is a major disrupter and grocery is no exception. Every major grocer is embracing e-commerce and other digital strategies to compete.” - Lori Taylor (14:29 - 14:44) The Convergence of Tech and Grocery Industries The recent acquisition of Whole Foods by Amazon has been a significant catalyst for the convergence of the tech and grocery industries. Many grocery retailers have signed agreements with third-party fulfillment services like Instacart, or they have installed e-commerce capabilities of their own. They did this to compete with Amazon, but it might have been a shortsighted move on their part. A large number of grocery stores that have installed e-commerce capabilities only serve 1 - 2 % of their customers through online sales. The cost of having digital ordering systems in place is exceptionally high when compared to the revenue they are generating from them. Instead of panicking every time Amazon makes a move, grocery chains would be better served if they operated more intelligently, and gained a better understanding of what their customers are looking for. One area of investments that might serve retailers better is in logistics and supply chain. Grocery stores work hard to get customers in the door, or to convince them to place an order online, and they need to make sure they have an optimal supply chain to meet customer demands across all channels. There's no point in marketing services that can't be efficiently executed, and logistics is a significant part of execution for grocery retailers. The Future of the Grocery Industry Amazon will continue to expand. Amazon continues to disrupt many industries across the board, and grocery is no exception. Acquiring Whole Foods might only have been the beginning. It is estimated that Amazon will be the largest retailer of groceries in the United States by 2030. This is excellent news for consumers. Amazon's expansion will force all the competitors in the marketplace to find creative and unique ways to attract customers, resulting in a more positive shopping experience. It is also likely that consumers will enjoy lower prices and better choices.Baked-on-the-way trucks. A significant trend that is expected to emerge in the coming years is baked-on-the-way trucks. Customers will be able to order meals from their local stores. The stores will prepare the meals with fresh ingredients, bake them in their delivery trucks as they are on the way, and deliver hot meals just in time for dinner. This is expected to cause significant disruptions in the grocery industry, as it will virtually eliminate the need for consumers to visit grocery stores. “It doesn't do any good to market a service if you can't execute, and execution is absolutely what logistics is all about for a grocery retailer.” - Brittain Ladd (19:38 - 19:49) Today, luxuries like personal chefs are unattainable for most people. However, soon many people might be able to order a freshly prepared meal from their grocery stores through a smartphone app. The grocery industry is also expected to play a more pro-active role in public health, by empowering their customers to make healthier choices, and by helping reduce healthcare costs. These innovations, and others, certainly make it an exciting time to be a consumer. How to get involved Join The Produce Moms Group on Facebook and continue the discussion every week! Reach out to us - we'd love to hear more about where you're at in life and business! Find out more here. Brittain would love to connect with you on LinkedIn!
In this, the final episode of Season 1 of the Digital Grocer, Sylvain and Mark come full circle with Brittain Ladd who kicked off Mercatus’ podcast journey earlier in 2018. The grocery retail industry continues its rapid pace of change. In the last year alone, Albertson’s and Walmart have accelerated their robotics play, on the delivery side Kroger confirmed autonomous delivery using Nuro, and Amazon has announced plans to grow Amazon Go to 3,000 stores. The growth in eCommerce shows no sign of slowing. Quite the opposite. Grocery retailers are teaming up with third-party companies to extend their reach from the retail store to the consumers’ door. At the same time, retailers invested in their in-store pick-up, curbside, and click-and-collect services to expand their brand reach and cater to shoppers’ with greater convenience and value. The omnichannel grocery landscape is now valued at more than $1 trillion dollars with online grocers ringing up $21.6 billion in sales in past 3 years. It’s within this context that Sylvain and Brittain talk about strategic plays and predict big moves in the grocery retail market in 2019. On the topic of reclaiming your customer, the key questions they cover include: Who owns your shopper data? Are you teaching your future competitor your business? Are retailers losing their ability to innovate? What’s the purpose of your business? And is it too late to reclaim your brand from third-party platforms?
On this week’s episode, The Capitol Forum interviewed former Amazon executive Brittain Ladd, to discuss the recent development of Amazon’s Delivery Service Partner program and the potential effects on Amazon’s current delivery partners such as FedEx, UPS, and the USPS.
Today we have Brittain Ladd on the show. He is a globally recognized expert in supply chain management strategy and operations and I came across him through the group of contributors to the Forbes retail section that he joined recently. Brittain was previously at Amazon, so he really has a lot of insight into their fresh and pantry divisions, where he was based. Listen in to find out what he has to share on today's show. Brittain has also consulted for other retailers, like Kroger and this means that he is the perfect person to talk to about grocery and food products on Amazon. He has a really good game with making predictions, so pay close attention to the stats that he shares on the show today, about the percentages of grocery sales, both online and physical, and where he sees that going in the next few years. Today, we also discuss about how he sees Amazon working to leverage their prime memberships, relative to their acquisition of Whole Foods, and we will talk about the more tactical side of selling groceries online. Tune in to find out more. KEY TAKEAWAYS ⦁ Will Amazon pass Kroger by 2020? ⦁ Brittain's predictions for Amazon going forward. ⦁ Increasing prime membership numbers. ⦁ The way that Amazon is expanding it's grocery division. ⦁ Amazon's really huge potential. ⦁ The shift from physical to online grocery sales. ⦁ Why it's actually easier to make a profit in the world of e-commerce in London. ⦁ Grocery shopping is really a personal experience. ⦁ The challenges that certain brands have faced when transitioning from physical to online sales. ⦁ Brittains recommendation for CPG companies wanting to have an online presence. ⦁ Why so many CPG companies have failed online. ⦁ Amazon's aspirations to become a CPG company. MENTIONED IN THIS EPISODE Connect with Brittain Ladd The Updated Guide To Selling Food & Beverages On Amazon Bobsled Marketing Don't forget about Kiri's giveaway! Leave a review of the Ecommerce Braintrust podcast on iTunes, send us a screenshot at info@bobsledmarketing.com and if you're in the US, we'll send you a paperback copy of Kiri's new edition of "The Amazon Expansion Plan"! Call to Action: Leave a Review
Sylvain concludes his conversation with Brittain Ladd. Together, they consider the future state of grocery retail and the implications of new players like Amazon who are playing an Infinite Game, where there are no defined rules, the rules can change at any time, and the goal is to keep the game going forever.
In this episode, Sylvain continues his conversation with Brittain Ladd, a globally recognized expert in supply chain management, strategy and operations. Sylvain and Brittain consider how critical it is for grocery retailers to make the "Big Moves" essential for long-term business success. Specifically, grocery retailers should leverage M&A as a strategy to better prepare for future battles against Amazon, Walmart, and others invading traditional grocers' markets.
Host Sylvain Perrier, president and CEO of Mercatus Technologies, explores the players, issues and trends disrupting and re-shaping the grocery retail marketplace. In this first episode, Sylvain speaks with Brittain Ladd, a globally recognized expert in supply chain management, strategy and operations. They discuss Brittain's recent blog post on the growing competitive threats to traditional grocery retailers
Technology giants are gobbling up the online grocery market - and over the past year we’ve seen Amazon and Alibaba getting their teeth into bricks and mortar too. But do they want to transform the supermarket experience, or is this about harvesting even more consumer data? And what will all of this mean for farmers, your pocket, and the quality and sustainability of your food? Emily Thomas discusses with Brittain Ladd, a strategy, supply chain and logistics expert who formerly worked for Amazon leading worldwide expansion for Amazon Fresh, Pantry and Groceries; Scott Marlow, senior policy specialist for Rural Advancement Foundation International, a non-profit organization based in North Carolina supporting family farms; and Amanda Long, Director General of Consumers International, which works to empower and champion the rights of consumers. Plus, we visit Farmdrop, a London-based startup which aims to give customers a more ethical online shopping experience. (Photo: a picture of the hand of a young man holding an ice lolly against a pink background. Credit: Getty Images)