Podcast appearances and mentions of Devin Smith

We're switching gears this week! No guests, no webinars, just Nick and Michael reflecting on what it means to lead well when things slow down.After a packed few months of interviews, webinars, and travel, the guys are stepping back to share personal stories from their own summer reset, including an 8-day, 3,000-mile camping trip to Maine, a deep dive into instrument flight training, and a very real conversation about burnout, balance, and what the “slow season” actually means for urgent care leaders.This episode is a reminder that growth doesn't always happen in the grind. Sometimes, it's in the margin. And whether you're flying, driving, or just staying home, taking a break might be the best thing you do for your team, and yourself, this summer.

With summer in full swing and lots of folks (ourselves included) taking some time for vacations and travel, we're mixing things up this week with a special rewind episode.We're bringing back one of our all-time favorites from last year—a powerful conversation with Lyn Askin from EOS Worldwide. Lyn shares how a life-threatening health scare pushed him to rethink everything about how he ran his business—and how implementing the Entrepreneurial Operating System (EOS) completely transformed it.We're talking 3x revenue growth, 7x profit, and building a company that could run without him. If you're feeling stuck in the day-to-day or wondering what it takes to scale sustainably, this episode is a must-listen.Let's dive into this encore—enjoy the replay!

This week, we're sharing something special: Michael's full talk from the 2025 Urgent Care Association (UCA) Conference in Dallas. Titled The Front Desk Evolution, this session was standing-room-only and sparked conversations that continued long after the conference ended.In this high-impact presentation, Michael makes the case that the front desk is not just a cost center—it's your clinic's most underutilized sales team. From phone scripts to objection handling and AI-enhanced booking tools, this session is loaded with actionable strategies you can take back to your clinic immediately.If you're ready to stop leaving thousands of dollars in missed appointments on the table, this is the episode for you.

Michael is back after a whirlwind week at the 2025 Urgent Care Association (UCA) Conference in Dallas—and he's recapping the entire event with Nick. From standing-room-only sessions to surprise podcast shoutouts, this episode is a full debrief of everything that went down.Michael shares the behind-the-scenes of his packed talk, Front Desk Evolution, which sparked a lot of head-nodding and follow-up conversations. Turns out, many clinics still treat the front desk as an afterthought—and it's costing them thousands in lost patient opportunities.This one is part conference recap, part culture commentary (yes, Uber stories included), and all about what healthcare leaders should be paying attention to if they want to grow their clinics in 2025 and beyond.

Today's episode is a deep dive into real-world urgent care marketing—and what it actually takes to grow and scale a multi-location clinic.Nick and Michael are joined by Chryssa Rich, Director of Marketing at Primary Health Medical Group, a physician-owned, 24-location urgent care brand based in Idaho.With 12 years of experience leading marketing at Primary Health—and a career that spans finance, real estate, automotive, and entertainment—Chryssa brings a seasoned operator's perspective to the mic. You'll hear what's worked, what hasn't, and what most clinics are still getting wrong when it comes to measuring ROI, driving repeat visits, and building long-term brand trust in their communities.From billboards to direct mail to an in-house built real-time patient waiting widget, Chryssa shares how Primary Health mixes old-school and new-school tactics to keep waiting rooms full and patients coming back.This episode is packed with marketing takeaways for urgent care clinic owners, directors, and anyone juggling strategy with daily operations—and it's a must-listen for any startup clinic trying to scale without wasting money on the wrong moves.

This week's episode is a little different. The PCMP team has been on the ground at the UCA Convention, connecting with forward-thinking clinic owners and operators from across the country. So instead of our usual format, we're bringing you a high-impact clip from our latest live webinar: “How to Use Google Ads to Beat the Summer Slump.”In this session, Michael and Nick are joined by our in-house Google Ads expert, Philip, to unpack real-world strategies that are working right now to drive volume and visibility during the slower months.

Nick and Michael are back behind the mics diving into one of the biggest mistakes clinics make: putting all their eggs—and their patient acquisition—into one basket.From paid ads to word-of-mouth to grassroots outreach, they break down why true growth only happens when you build everywhere, not just online. It's part marketing strategy, part reality check, and 100% focused on helping your urgent care become the go-to clinic in your community.Get ready for practical tips, real-world examples, and a reminder that omnipresence (not just Google Ads) is the real secret to scaling.

Vision isn't just a buzzword—it's the difference between a clinic that coasts and one that climbs.Nick and Michael (Milo's tea in hand) dig into why so many urgent care owners are unknowingly flying VFR—reactive, unstructured, and stuck below the clouds. With aviation as the metaphor, they draw a clear line between clinics that are just getting by and those operating with intention, strategy, and altitude.It's part story, part strategy, and packed with insights for anyone ready to stop winging it—and start scaling with purpose.

Today we have Devin Smith , Co-owner of Treaty Oak Waterfowl on the podcast! This is a good one for anyone interested in some insight of what it's like to waterfowl hunt in Texas! You can find Treaty Oak Waterfowl on instagram @treatyoakwaterfowlCompanies we LOVE | Ways to Support the Podcast ↓froggtoggs - USE CODE ZD315 FOR 15 PERCENT OFF @ www.froggtoggs.com *Cannot be used in combination with any other promo code. Offer only available at www.froggtoggs.com.*Valid 8/30/2023 thru 12/31/2024Williamson Outfitters (Coastal Florida Waterfowl Hunts, Fishing, Gator Hunts and Much more!)https://floridaducks.com/Code Duck30 for 20 percent off Huntwise!https://huntwise.com/pro/checkout?code=DUCK30Looking to waterfowl hunt in Arkansas? Give our good friend Kade Weatherford, Owner of Delta Thunder Outfitters a call at (870)-926-7944You can use code ZeroDuck30 for 20 percent off all products at https://ackleyoutdoors.com/ !Code Zeroduck15 for 15 percent off https://dirtyduckcoffee.com/Special shout out to  @Gavin Powell for letting us use his song "The End" in our videos

Today's episode is all about choosing the right software to scale your urgent care clinic—without getting burned by the wrong vendor.Nick and Michael are joined by two powerhouse guests: Jim Dhein from athenahealth and Warren Herring, President and CEO of TrustCare Health, a 12-location urgent care powerhouse in Mississippi.This episode is a first for the show—bringing on both the tech vendor and the clinic leader using the tech in real life. You'll get a full-circle view of what it's really like to grow a multi-location clinic with Athena as your EHR and patient management platform.Jim Dhein has spent his entire career in healthcare—from clinical diagnostics to sales leadership—and now serves as Director of Urgent Care at athenahealth, where he focuses on helping clinics scale smarter with better tools.Warren Herring founded TrustCare in 2012 and has grown it into one of the region's largest independent urgent, primary, and pediatric care groups. With degrees from Samford and Tulane, and a track record of expansion into mental health and primary care, Warren brings the real-world operator perspective to this tech conversation.From ambient AI tools like SUKI and automated phone systems like Flip, to the practical pain (and payoff) of switching EHRs, this is a can't-miss for clinic owners serious about scaling.

Today's episode is all about the real cost of marketing (or not marketing

Nick and Michael sit down with Geoffrey Gu, co-founder and CEO of Fluency, to discuss how AI is revolutionizing efficiency in urgent care clinics. Geoffrey shares the story behind Fluency, an AI-powered clinical co-pilot designed to streamline patient intake, clinical documentation, and coding processes. Learn how Fluency's EHR-agnostic platform helps urgent care providers reduce door-to-door time, handle high patient volumes without additional staffing, and improve overall patient care. Plus, Geoffrey offers an exclusive risk-free 50-day trial of Fluency for Walk-Ins Welcome listeners by mentioning the podcast. Tune in to hear how AI can give urgent care clinics the tools they need to scale and deliver better care.About Geoffrey:Geoffrey is the co-founder and CEO of Fluency, a clinical AI copilot for urgent cares. Fluency uses AI to gather patient history -- including HPI, ROS, and PFSH -- in the waiting room and translates patient responses into clinical notes with predictive diagnoses, treatment plans, and relevant billing codes to allow for a streamlined patient encounter.Geoffrey studied human biology as a premedical student from the University of Southern California. He was on the path for medical school before noticing the monotonous challenges that healthcare providers face daily, which inspired him to start Fluency. He aims to relieve workflow burdens at every step of the patient care journey, from automating intake to post-visit clinical notes.At Fluency, Geoffrey is determined to bring the capabilities of AI to every urgent care, allowing clinics to see more patients.https://www.instagram.com/fluencyhq , https://www.linkedin.com/company/fluencyhealth/ Connect with Geoffrey:https://www.linkedin.com/in/geoffrey-gu-828843183/

Maalik sits down with Devin Smith, head brewer at Clarion River Brewing Company in Clarion, PA! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we join a dynamic host, emcee, and entrepreneur, Devin Smith, owner of Smitty Parties, MC for Playground Thursdays, and owner of Positive Vibes Clothing Co. who shares his inspiring journey through the entertainment industry and his experience working with well-known artists. From the importance of mentorship to the art of creating positive vibes at events, this conversation is packed with invaluable insights for aspiring artists and entrepreneurs alike. Tune in to learn about how the collaboration can amplify creativity, and learn practical tips for nightlife marketing that can elevate your brand. Devin emphasizes the necessity of building a strong team and creating memorable experiences that resonate with audiences. Plus, get a sneak peek into his vision for future projects and the exciting opportunities he's crafting for fellow creatives. Whether you're an artist looking to establish your brand or an event planner seeking to enhance your gatherings, this episode is a treasure trove of inspiration and actionable advice. Tune in to learn how to connect with others in the industry, build your brand, and create a lasting impact in your community. Learn more about Devin Smith and his business Connect with Devin: https://www.instagram.com/devintsmith/ Smitty Parties: https://posh.vip/g/smittyparties Positive Vibes Clothing Co: https://www.instagram.com/positivevibezclothing_co/ Links to Voiced Now Platform https://linktr.ee/Voicednow Our Sponsor! A+ Branding. Shop Here https://aplusbranding.com/ Connect with Charles https://linktr.ee/charlescreates

We all struggle with identity issues. We assign so many things to define who we are on a daily basis. The truth is, Jesus alone defines who we are. He made us in the first place! Pastor Devin invites us to take up our own “mats” and walk differently in our identity in Christ.Freedom Church exists so that you would know God, find freedom, discover your purpose and make a difference. We want to help you find freedom from anything that holds you back from all that God has planned for your life. Our mandate comes from the Bible, and we have a few steps we've implemented to make finding freedom simple. Find out more here — http://myfreedom.org/Stay Connected!Freedom Church Website: http://bit.ly/2w8wD4QFreedom Church Facebook: http://bit.ly/2MgOd1cFreedom Church Instagram: http://bit.ly/2PfYkRE--To invest in the mission of Freedom Church, click here.http://bit.ly/2Zm0Nz8--#freedomchurch #iamfreedomchurch

In a case that has shocked the community, Majorjon Kaylor, a 32-year-old man from Idaho, has been sentenced to life imprisonment without the possibility of parole for the murder of a neighboring family, which included two teenagers. The tragic incident, motivated by revenge, has left the victims' families grappling with profound grief and loss. Court records reveal that First Judicial District Court Judge Barbara Duggan handed down the life sentence to Kaylor for the 2023 quadruple murder of Kenneth Guardipee, 65, his daughter Kenna Guardipee, 41, and her two children, Devin Smith, 18, and Aiken Smith, 16. During the sentencing hearing, Judge Duggan described the killings as a "particularly heinous event." The courtroom was filled with emotional testimonies from the victims' relatives, who shared their heartbreak and the devastating impact of the murders. David Silva, the grandfather of Aiken and Devin Smith, expressed his sorrow, saying, "He killed an entire branch of our family tree. Never any great-grandchildren to watch grow up. I lost my best friend (Aiken Smith). He spent hundreds of hours volunteering throughout the community. An entire beautiful family taken by one person." Gerri Silva, the mother of Kenna Guardipee, spoke about the unimaginable loss of three generations in one devastating blow, highlighting the profound emptiness left behind. Kenneth Guardipee's brother, Joe Guardipee, condemned Kaylor's actions, stating, "What a man you are. Not only did you destroy my family, but yours as well. You said you were protecting your children. Let me ask you: Who's protecting them now?” The tragic events unfolded on Father's Day, June 18, 2023, when deputies from the Shoshone County Sheriff's Office responded to a distressing 911 call reporting multiple gunshot victims at a residence in Kellogg, Idaho. Upon arrival, they apprehended Kaylor, who was later charged with the murders of the four family members. Investigators determined that the shooting occurred following a disagreement between neighbors. The victims lived in the lower apartment of a duplex, while Kaylor and his family resided in the upper apartment. The families had been sharing the space for only a few weeks before the tragic incident. A probable cause affidavit revealed that the massacre transpired less than a week after Kaylor and his family lodged a complaint accusing Devin Smith of indecent exposure. In the police report, Kaylor's wife recounted an incident where Devin Smith allegedly stood fully naked in his ground-level bedroom window and engaged in inappropriate behavior while she and her young daughter were playing outside. After his arrest, Kaylor confessed to the murders. He explained that he attempted to discuss the alleged indecent exposure incident with Kenna Guardipee and her father but grew increasingly frustrated when they did not take the matter seriously. Kaylor admitted that he reached a breaking point and acted violently to address his anger, stating that he "snapped" and "lost control." The indictment outlined that all four killings were motivated by Kaylor's desire for revenge. Judge Duggan noted that Kellogg Police Officers had documented a report regarding the incident on June 13. Expressing frustration with law enforcement's response, Kaylor indicated that he wouldn't involve them if such an incident occurred again. On the day of the tragic events, June 18, Kaylor proceeded to shoot Kenna in the hand, torso, and temple, followed by shooting Kenneth in the torso and head. Subsequently, Kaylor entered the residence and shot Aiken in the back and temple, and Devin was struck by gunfire four times. Kaylor called 911 and said he "executed a f*****g pedophile and his family." When dispatch responded, "You shot four people and they're all dead?" Kaylor confirmed, "Yes, I shot four people." During his sentencing, Kaylor opted not to address the court. His defense team urged the court to consider Kaylor's troubled background, highlighting a childhood marked by abuse, poverty, and instability. They also questioned why the court had not provided any recourse for Kaylor's family, such as issuing restraining orders, following the initial instances of misconduct. This tragic case underscores the devastating impact of unresolved neighborly conflicts and the far-reaching consequences of acts of revenge. The community continues to mourn the loss of the Guardipee family, while Kaylor's life sentence serves as a somber reminder of the need for early intervention and resolution of disputes. #MajorjonKaylor #KennethGuardipee #KennaGuardipee #DevinSmith #AikenSmith #IdahoMurders #LifeSentence Want to listen to ALL of our podcasts AD-FREE? Subscribe through APPLE PODCASTS, and try it for three days free: https://tinyurl.com/ycw626tj Follow Our Other Cases: https://www.truecrimetodaypod.com The latest on The Downfall of Diddy, The Trial of Karen Read, The Murder Of Maddie Soto, Catching the Long Island Serial Killer, Awaiting Admission: BTK's Unconfessed Crimes, Delphi Murders: Inside the Crime, Chad & Lori Daybell, The Murder of Ana Walshe, Alex Murdaugh, Bryan Kohberger, Lucy Letby, Kouri Richins, Malevolent Mormon Mommys, Justice for Harmony Montgomery, The Murder of Stephen Smith, The Murder of Madeline Kingsbury, and much more! Listen at https://www.truecrimetodaypod.com 

In a case that has shocked the community, Majorjon Kaylor, a 32-year-old man from Idaho, has been sentenced to life imprisonment without the possibility of parole for the murder of a neighboring family, which included two teenagers. The tragic incident, motivated by revenge, has left the victims' families grappling with profound grief and loss. Court records reveal that First Judicial District Court Judge Barbara Duggan handed down the life sentence to Kaylor for the 2023 quadruple murder of Kenneth Guardipee, 65, his daughter Kenna Guardipee, 41, and her two children, Devin Smith, 18, and Aiken Smith, 16. During the sentencing hearing, Judge Duggan described the killings as a "particularly heinous event." The courtroom was filled with emotional testimonies from the victims' relatives, who shared their heartbreak and the devastating impact of the murders. David Silva, the grandfather of Aiken and Devin Smith, expressed his sorrow, saying, "He killed an entire branch of our family tree. Never any great-grandchildren to watch grow up. I lost my best friend (Aiken Smith). He spent hundreds of hours volunteering throughout the community. An entire beautiful family taken by one person." Gerri Silva, the mother of Kenna Guardipee, spoke about the unimaginable loss of three generations in one devastating blow, highlighting the profound emptiness left behind. Kenneth Guardipee's brother, Joe Guardipee, condemned Kaylor's actions, stating, "What a man you are. Not only did you destroy my family, but yours as well. You said you were protecting your children. Let me ask you: Who's protecting them now?” The tragic events unfolded on Father's Day, June 18, 2023, when deputies from the Shoshone County Sheriff's Office responded to a distressing 911 call reporting multiple gunshot victims at a residence in Kellogg, Idaho. Upon arrival, they apprehended Kaylor, who was later charged with the murders of the four family members. Investigators determined that the shooting occurred following a disagreement between neighbors. The victims lived in the lower apartment of a duplex, while Kaylor and his family resided in the upper apartment. The families had been sharing the space for only a few weeks before the tragic incident. A probable cause affidavit revealed that the massacre transpired less than a week after Kaylor and his family lodged a complaint accusing Devin Smith of indecent exposure. In the police report, Kaylor's wife recounted an incident where Devin Smith allegedly stood fully naked in his ground-level bedroom window and engaged in inappropriate behavior while she and her young daughter were playing outside. After his arrest, Kaylor confessed to the murders. He explained that he attempted to discuss the alleged indecent exposure incident with Kenna Guardipee and her father but grew increasingly frustrated when they did not take the matter seriously. Kaylor admitted that he reached a breaking point and acted violently to address his anger, stating that he "snapped" and "lost control." The indictment outlined that all four killings were motivated by Kaylor's desire for revenge. Judge Duggan noted that Kellogg Police Officers had documented a report regarding the incident on June 13. Expressing frustration with law enforcement's response, Kaylor indicated that he wouldn't involve them if such an incident occurred again. On the day of the tragic events, June 18, Kaylor proceeded to shoot Kenna in the hand, torso, and temple, followed by shooting Kenneth in the torso and head. Subsequently, Kaylor entered the residence and shot Aiken in the back and temple, and Devin was struck by gunfire four times. Kaylor called 911 and said he "executed a f*****g pedophile and his family." When dispatch responded, "You shot four people and they're all dead?" Kaylor confirmed, "Yes, I shot four people." During his sentencing, Kaylor opted not to address the court. His defense team urged the court to consider Kaylor's troubled background, highlighting a childhood marked by abuse, poverty, and instability. They also questioned why the court had not provided any recourse for Kaylor's family, such as issuing restraining orders, following the initial instances of misconduct. This tragic case underscores the devastating impact of unresolved neighborly conflicts and the far-reaching consequences of acts of revenge. The community continues to mourn the loss of the Guardipee family, while Kaylor's life sentence serves as a somber reminder of the need for early intervention and resolution of disputes. #MajorjonKaylor #KennethGuardipee #KennaGuardipee #DevinSmith #AikenSmith #IdahoMurders #LifeSentence Want to listen to ALL of our podcasts AD-FREE? Subscribe through APPLE PODCASTS, and try it for three days free: https://tinyurl.com/ycw626tj Follow Our Other Cases: https://www.truecrimetodaypod.com The latest on The Downfall of Diddy, The Trial of Karen Read, The Murder Of Maddie Soto, Catching the Long Island Serial Killer, Awaiting Admission: BTK's Unconfessed Crimes, Delphi Murders: Inside the Crime, Chad & Lori Daybell, The Murder of Ana Walshe, Alex Murdaugh, Bryan Kohberger, Lucy Letby, Kouri Richins, Malevolent Mormon Mommys, Justice for Harmony Montgomery, The Murder of Stephen Smith, The Murder of Madeline Kingsbury, and much more! Listen at https://www.truecrimetodaypod.com 

Devin Smith shares her journey At the 47th National Conference of The Compassionate Friends; an enriching and supportive event for many newer and long-time bereaved parents, grandparents, and siblings. https://www.compassionatefriends.org The post Devin Smith: Don't Let Others Tell You How to Grieve appeared first on Open to Hope.

Welcome to another episode of the D2D Experts Podcast! In this special Golden Door segment, we sit down with Devin Smith, a top 1% pest control sales expert, who has doubled his revenue from $305k to $600k.Devin shares his journey, strategies, and the mindset needed to succeed in the competitive world of door-to-door sales.

In this week's episode, Nick and Michael speak with Joe Brennan, Vice President at TytoCare. TytoCare is a platform that combines software and hardware to provide virtual care with remote examination capabilities. The device, about the size of half a baseball, includes features such as an otoscope, stethoscope, derm camera, and infrared thermometer. It can be paired with other peripheral devices like a blood pressure cuff and weight scale. TytoCare is used in various settings, including urgent care clinics, schools, and on-site clinics. Throughout the episode, they discuss the future of telehealth and how to expand access to healthcare with TytoCare. Learn more about TytoCare https://www.tytocare.com/ Connect with Joe: https://www.linkedin.com/in/joe-brennan-88a8004/ Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@patientcaremarketingpros.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Intro/Outro Music by Devin Smith ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay connected with Patient Care Marketing Pros! Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/patientcaremarketingpros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/patientcaremarketingpros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/patient-care-marketing-pros/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA⁠

In today's episode, Michael talks about his recent trip to Disney World with his family, and the customer service experience they had. Nick and Michael discuss the importance of proper training and knowledge for staff members in order to provide a positive experience for patients. They draw parallels between the Disney World experience and the urgent care industry, emphasizing the need for staff to be well-trained on the services offered and to effectively communicate with patients. They also discuss the missed opportunities for upselling and providing additional services due to a lack of understanding.  Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Intro/Outro Music by Devin Smith ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay connected with Patient Care Marketing Pros! Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/patientcaremarketingpros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/patientcaremarketingpros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/patient-care-marketing-pros/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA⁠

In this episode, Nick shares his recent experience of getting sick while on vacation in Colorado and needing to visit Three Peaks Urgent Care, which happens to be one of our clients. He praises the urgent care facility for their excellent marketing, seamless online check-in process, friendly staff, and efficient care. Nick and Michael discuss the importance of making patients feel valued and cared for, and encourage urgent care providers to prioritize patient experience. Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Intro/Outro Music by Devin Smith ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay connected with Patient Care Marketing Pros! Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/patientcaremarketingpros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/patientcaremarketingpros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/patient-care-marketing-pros/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA⁠

In this episode, Nick and Michael interview representatives from Mercy Urgent Care, an independent nonprofit urgent care system in North Carolina. Join them as they talk to Rachel Sossoman: President & CEO; Jon Medin: Director of Growth & Marketing; Nick Scherer: Hr Generalist & Executive Assistant. They discuss the mission, vision, and values of Mercy Urgent Care, which is focused on providing excellent healthcare and eliminating barriers to care. The guests highlight the importance of putting people first and creating a purpose-driven organization. They also discuss the challenges in the healthcare industry and the need for healthcare professionals who are committed to serving the community. The conversation explores the concept of retail healthcare and the importance of approaching healthcare with a ministry mindset. It emphasizes the need for healthcare organizations to prioritize patient care and community service over profit. The guests discuss the impact of capitalism without morality and the dangers of focusing solely on financial gain. They also highlight the importance of happy employees in providing excellent patient care. The conversation delves into the marketing strategies employed by Mercy Urgent Care, including their MercyMe Program & their new marketing campaign "Let's Heal Healthcare". The guests emphasize the power of word-of-mouth marketing and the value of creating a movement within the healthcare industry. Learn more about Mercy Urgent Care https://mercyurgentcare.org/ Connect with Rachel, Jon, and Nick https://www.linkedin.com/in/rachelsossoman https://www.linkedin.com/in/jonmedin https://www.linkedin.com/in/nick-scherer Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Intro/Outro Music by Devin Smith ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay connected with Patient Care Marketing Pros! Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/patientcaremarketingpros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/patientcaremarketingpros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/patient-care-marketing-pros/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA⁠

In this episode, Michael interviews Chris Brandt, the Director of Marketing at EW Motion Therapy. Chris shares his journey from being a physical therapist to transitioning into the marketing role. He discusses the importance of building relationships with doctors and other healthcare professionals to drive referrals. Chris also touches on the key metrics that matter to him, including organic traffic and conversion rates. He highlights the challenges of AI in healthcare marketing and the need to adapt and experiment with different strategies. Chris encourages listeners to focus on teaching and empowering their audience through valuable content. About Chris: Chris Brandt, originally from Houston, Texas, earned his degree in Kinesiology and Exercise Science from the University of Alabama in 2011. Starting his career as a personal trainer with EW Motion Therapy, he went on to achieve a Doctorate of Physical Therapy in 2015. Since joining EW Motion Therapy as a physical therapist in 2016, Chris transitioned to Director of Marketing in 2019. Under his leadership, the company expanded to six clinics in Birmingham and Tuscaloosa, with plans for continued growth. Chris lives in Hoover, Alabama, with his wife and two children. Learn more about EW Motion Therapy: www.ewmotiontherapy.com https://www.facebook.com/eskridgeandwhitept/ https://www.instagram.com/ewmotiontherapy/ Have a question or a story we should feature as an episode? Email us at⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Intro/Outro Music by Devin Smith ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode, Nick and Michael interview Dusty Schroeder, co-founder of Cowork Health, a platform designed to modernize occupational health management. They discuss the challenges of billing and invoicing in occupational medicine and how Cowork Health simplifies the process, allowing clinics to get paid faster. They also talk about the upcoming CRM component of Cowork Health, which will help clinics manage their client base and streamline communication. Dusty shares his vision for the future of occupational medicine, emphasizing the importance of technology and automation. About Dusty: Dusty Schroeder's long career in the healthcare technology industry started in 2007 at DocuTAP (now a part of Experity Health). As their VP of Marketing, Dusty served as a valuable resource for the urgent care industry, leading the creation of resources such as Urgent Care Quarterly, the Urgent Care Minute newsletter, and operational e-books for clinic operators. Through his work with thousands of clinics, a need for improvements in occupational medicine was identified. After leaving DocuTAP, he co-founded Cowork Health to help clinics manage and grow their occ med business. Cowork Health simplifies occ med invoicing, turns paper processes digital, and provides a modern platform to collaborate with and delight EPS customers. Learn more about Cowork Health: coworkhealth.io Connect with Dusty: https://www.linkedin.com/in/dustyschroeder/ Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Intro/Outro Music by Devin Smith ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode, Nick and Michael are talking strategy with our Google Ads Specialist, Philip. They discuss the importance of Google Ads for urgent care clinics and the common mistakes made by businesses when running their own ads. Philip emphasizes the need for proper conversion tracking and the use of Google Tag Manager. They also talk about the importance of setting up assets correctly, such as call assets and location assets, and the benefits of using landing pages instead of sending traffic to the homepage. They also warn against relying on Google's automated recommendations and highlights the importance of patience and monitoring in Google Ads campaigns. Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Intro/Outro Music by Devin Smith ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For this week's episode, Nick and Michael are recapping their time at the Urgent Care Association (UCA) conference in Las Vegas. They talk about all of the fun activities they did in Vegas before diving into the reason for and benefits of attending the UCA conference. Nick and Michael also talk about the educational sessions and the expo, where vendors showcase solutions to improve urgent care clinics. Emphasized in this episode is the importance of stepping away from the clinic to gain new ideas and perspectives. Lastly, they discuss the relationships and networking opportunities that arise from attending the conference. Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Intro/Outro Music by Devin Smith ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today's episode is the third and final installment in our Profit Injection series. Nick and Michael discuss the importance of understanding the numbers and metrics behind Google Ads campaigns for urgent care clinics. They share insights from our own clients' accounts, highlighting the ideal cost per click and cost per conversion. They talk about the need to optimize Google Business Profiles and the benefits of a three-pronged approach to Google Ads, including SEO and call-only campaigns. Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Intro/Outro Music by Devin Smith ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode, Nick and Michael discuss the 'They Ask, You Answer' framework with Devon McCarty from IMPACT. They talk about the importance of educating and building trust with customers by providing helpful and transparent content. The conversation covers strategies for finding out what customers are asking, including surveys, analyzing Google reviews, and brainstorming sessions with the team. In this conversation, Devon discusses various marketing strategies and challenges in the healthcare industry. He introduces the concept of news jacking, which involves leveraging upcoming events or trends to provide educational content to patients. He also discusses the role of AI in marketing and the need for authentic content.  About Devon: They Ask, You Answer Coach, Devon McCarty, leads with his sleeves up. Devon works with sales, marketing, and leadership teams to understand the value of and to implement their digital sales and marketing strategies. With a love of mentorship and teaching, he's known for his energy, optimism, and his ability to make virtually anyone he works with comfortable in just a few minutes. He inspires change, challenges thinking, and ensures that anyone can be excellent on and off-camera. His previous experience as an inbound video marketer and broadcast journalist has given him the tools and passion to take the digital sales and marketing initiatives of his clients, to the next level. His experiences as a veteran of the United States Marine Corps gave him the drive and abilities to lead teams anywhere. Learn more about IMPACT: https://www.impactplus.com/ Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Intro/Outro Music by Devin Smith ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today's episode is part 2 of our series, Profit Injections. In this episode, Nick and Michael discuss how implementing Occupational Medicine into your urgent care can be a profitable add-on service for your clinic. They explore the challenges and opportunities of implementing OccMed, including B2B sales, physical location considerations, patient flow, and clinical systems. They also provide tips for applying OccMed to existing urgent care practices.  Article referenced for this episode: https://www.experityhealth.com/blog/integrating-urgent-care-occupational-medicine/ Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Intro/Outro Music by Devin Smith ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

A 32-year-old man from Idaho received a life sentence for the tragic killing of a neighboring family, which included two teenagers. The incident, motivated by a desire for revenge, deeply affected the community and left the victims' families grappling with profound grief. Court records indicate that First Judicial District Court Judge Barbara Duggan sentenced Majorjon Kaylor to life imprisonment without the possibility of parole for the 2023 quadruple murder. The victims included Kenneth Guardipee, aged 65, his daughter Kenna Guardipee, aged 41, and her two children, Devin Smith, aged 18, and Aiken Smith, aged 16. During the sentencing hearing on Monday, the perpetrator, identified as Kaylor, faced a scathing rebuke from Judge Duggan, who described the killings as a "particularly heinous event.” Before the sentencing, relatives of the victims were given the opportunity to read their victim impact statements. David Silva, the grandfather of Aiken and Devin Smith, lamented the loss of an entire branch of their family tree, emphasizing the absence of future generations to cherish. “He killed an entire branch of our family tree. “Never any great-grandchildren to watch grow up. I lost my best friend (Aiken Smith). He spent hundreds of hours volunteering throughout the community. An entire beautiful family taken by one person,” Gerri Silva, the mother of Kenna Guardipee, spoke of losing three generations in one devastating blow, revealing the profound emptiness left in the wake of the murders. Kenneth Guardipee's brother, Joe Guardipee, condemned Kaylor's actions, accusing him of destroying not only their family but also his own. “What a man you are. Not only did you destroy my family, but yours as well,” he said. You said you were protecting your children. Let me ask you: Who's protecting them now?” The massacre unfolded on Father's Day, Sunday, June 18, 2023, when deputies from the Shoshone County Sheriff's Office responded to a distressing 911 call reporting multiple gunshot victims at a residence in Kellogg, Idaho. Upon arrival, they apprehended Kaylor, who was later charged with the murders of four individuals from the neighboring family. According to investigators, the shooting occurred following a disagreement between neighbors. The four victims resided in the lower apartment of a duplex, while Kaylor and his family occupied the upper apartment. The families had only been sharing the space for a few weeks before the tragic incident took place. A probable cause affidavit revealed that the massacre transpired less than a week after Kaylor and his family lodged a complaint accusing Devin Smith of indecent exposure. In the police report, Kaylor's wife recounted an incident where Devin Smith allegedly stood fully naked in his ground-level bedroom window and engaged in inappropriate behavior while she and her young daughter were playing outside. After Kaylor's arrest, authorities reported that he confessed to the murder of the four family members. He explained that he attempted to discuss the alleged indecent exposure incident with Kenna Guardipee and her father but grew increasingly frustrated when they did not take the matter seriously. Kaylor admitted that he reached a breaking point and acted violently to address his anger, stating that he "snapped" and "lost control." The indictment outlined that all four killings were motivated by Kaylor's desire for revenge. Judge Duggan noted that Kellogg Police Officers had documented a report regarding the incident on June 13. Expressing frustration with law enforcement's response, Kaylor indicated that he wouldn't involve them if such an incident occurred again. On the day of the tragic events, June 18, Kaylor proceeded to shoot Kenna in the hand, torso, and temple, followed by shooting Kenneth in the torso and head. Subsequently, Kaylor entered the residence and shot Aiken in the back and temple, and Devin was struck by gunfire four times. Kaylor called 911 and said he "executed a f*****g pedophile and his family." Dispatch responded, "You shot four people and they're all dead?" "Yes, I shot four people," Kaylor said. During his sentencing, Kaylor opted not to address the court. His defense team urged the court to take into account Kaylor's troubled background, highlighting a childhood marked by abuse, poverty, and instability. Additionally, they raised questions about why the court had not provided any recourse for Kaylor's family, such as issuing restraining orders, following the initial instances of misconduct. Want to listen to ALL of our podcasts AD-FREE? Subscribe through APPLE PODCASTS, and try it for three days free: https://tinyurl.com/ycw626tj Follow Our Other Cases: https://www.truecrimetodaypod.com The latest on Catching the Long Island Serial Killer, Awaiting Admission: BTK's Unconfessed Crimes, Delphi Murders: Inside the Crime, Chad & Lori Daybell, The Murder of Ana Walshe, Alex Murdaugh, Bryan Kohberger, Lucy Letby, Kouri Richins, Malevolent Mormon Mommys, Justice for Harmony Montgomery, The Murder of Stephen Smith, The Murder of Madeline Kingsbury, and much more! Listen at https://www.truecrimetodaypod.com

A 32-year-old man from Idaho received a life sentence for the tragic killing of a neighboring family, which included two teenagers. The incident, motivated by a desire for revenge, deeply affected the community and left the victims' families grappling with profound grief. Court records indicate that First Judicial District Court Judge Barbara Duggan sentenced Majorjon Kaylor to life imprisonment without the possibility of parole for the 2023 quadruple murder. The victims included Kenneth Guardipee, aged 65, his daughter Kenna Guardipee, aged 41, and her two children, Devin Smith, aged 18, and Aiken Smith, aged 16. During the sentencing hearing on Monday, the perpetrator, identified as Kaylor, faced a scathing rebuke from Judge Duggan, who described the killings as a "particularly heinous event.” Before the sentencing, relatives of the victims were given the opportunity to read their victim impact statements. David Silva, the grandfather of Aiken and Devin Smith, lamented the loss of an entire branch of their family tree, emphasizing the absence of future generations to cherish. “He killed an entire branch of our family tree. “Never any great-grandchildren to watch grow up. I lost my best friend (Aiken Smith). He spent hundreds of hours volunteering throughout the community. An entire beautiful family taken by one person,” Gerri Silva, the mother of Kenna Guardipee, spoke of losing three generations in one devastating blow, revealing the profound emptiness left in the wake of the murders. Kenneth Guardipee's brother, Joe Guardipee, condemned Kaylor's actions, accusing him of destroying not only their family but also his own. “What a man you are. Not only did you destroy my family, but yours as well,” he said. You said you were protecting your children. Let me ask you: Who's protecting them now?” The massacre unfolded on Father's Day, Sunday, June 18, 2023, when deputies from the Shoshone County Sheriff's Office responded to a distressing 911 call reporting multiple gunshot victims at a residence in Kellogg, Idaho. Upon arrival, they apprehended Kaylor, who was later charged with the murders of four individuals from the neighboring family. According to investigators, the shooting occurred following a disagreement between neighbors. The four victims resided in the lower apartment of a duplex, while Kaylor and his family occupied the upper apartment. The families had only been sharing the space for a few weeks before the tragic incident took place. A probable cause affidavit revealed that the massacre transpired less than a week after Kaylor and his family lodged a complaint accusing Devin Smith of indecent exposure. In the police report, Kaylor's wife recounted an incident where Devin Smith allegedly stood fully naked in his ground-level bedroom window and engaged in inappropriate behavior while she and her young daughter were playing outside. After Kaylor's arrest, authorities reported that he confessed to the murder of the four family members. He explained that he attempted to discuss the alleged indecent exposure incident with Kenna Guardipee and her father but grew increasingly frustrated when they did not take the matter seriously. Kaylor admitted that he reached a breaking point and acted violently to address his anger, stating that he "snapped" and "lost control." The indictment outlined that all four killings were motivated by Kaylor's desire for revenge. Judge Duggan noted that Kellogg Police Officers had documented a report regarding the incident on June 13. Expressing frustration with law enforcement's response, Kaylor indicated that he wouldn't involve them if such an incident occurred again. On the day of the tragic events, June 18, Kaylor proceeded to shoot Kenna in the hand, torso, and temple, followed by shooting Kenneth in the torso and head. Subsequently, Kaylor entered the residence and shot Aiken in the back and temple, and Devin was struck by gunfire four times. Kaylor called 911 and said he "executed a f*****g pedophile and his family." Dispatch responded, "You shot four people and they're all dead?" "Yes, I shot four people," Kaylor said. During his sentencing, Kaylor opted not to address the court. His defense team urged the court to take into account Kaylor's troubled background, highlighting a childhood marked by abuse, poverty, and instability. Additionally, they raised questions about why the court had not provided any recourse for Kaylor's family, such as issuing restraining orders, following the initial instances of misconduct. Want to listen to ALL of our podcasts AD-FREE? Subscribe through APPLE PODCASTS, and try it for three days free: https://tinyurl.com/ycw626tj Follow Our Other Cases: https://www.truecrimetodaypod.com The latest on Catching the Long Island Serial Killer, Awaiting Admission: BTK's Unconfessed Crimes, Delphi Murders: Inside the Crime, Chad & Lori Daybell, The Murder of Ana Walshe, Alex Murdaugh, Bryan Kohberger, Lucy Letby, Kouri Richins, Malevolent Mormon Mommys, Justice for Harmony Montgomery, The Murder of Stephen Smith, The Murder of Madeline Kingsbury, and much more! Listen at https://www.truecrimetodaypod.com

In today's episode, Nick and Michael speak with Lyn Askin, founder of EOS Worldwide. Lyn discusses the Entrepreneurial Operating System (EOS) and how it can transform businesses. He also shares his personal journey with EOS and how it helped him scale his digital marketing agency. He explains the key components of EOS, including vision, traction, and health, and how they can improve business operations. They conclude the episode by talking about practical steps for getting started with EOS and the potential impact it can have on business growth. About Lyn:  I've been an entrepreneur my whole life. From my first paper route to over 25 years of owning and operating a digital marketing agency. But despite our success, we faced the common problems: a lack of clear vision, lackluster team commitment, and poor discipline and accountability In 2020, I got a huge wake up call. I suffered a bi-lateral pulmonary embolism. As I laid in the ICU fighting for my life, my thoughts were consumed with the turmoil I left for my wife and son. My wife would have to go to my office, fire our employees and lose all of our clients. If I would have died that day my business would have died with me. Thank god I survived, but I knew things needed to change. I had to build something that ran without me. Implementing EOS was a remarkable transformation. We 3x'd our revenue, 7x's our profits and grew from 10 employees to 27. I was able to take a step back from daily operations, leading to a successful company acquisition, leaving a legacy for my family. The transformation was life changing, inspiring me to help others with EOS! Don't wait for a wake-up call. Transform Your Business Now! Contact me today and let's turn your business into a legacy! Connect with Lyn: https://facebook.com/lynaskin https://linkedin.com/in/lynaskin https://twitter.com/lynaskin Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Intro/Outro Music by Devin Smith ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In today's episode, Nick and Michael introduce a new series called “Profit Injections”, where they discuss how to increase profits in urgent care clinics. The focus of this episode is on adding weight loss services to increase profits. They discuss the benefits of adding weight loss services, such as filling a community need, enhancing clinic reputation, and differentiating in the marketplace.  Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Intro/Outro Music by Devin Smith ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

A guy that truly gets it done, speaks to what it took to level up and get his first Golden Door.